US Software & Technology Data Analytics - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.8641084509
65.1358915491
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 5.1
adobe.com 5.02
kentik.com 4.3
snowflake.com 4.05
envato.com 3.47
intelius.com 3.04
atlassian.com 2.92
databricks.com 2.61
zoominfo.com 2.21
peoplefinders.com 2.18
others 65.1
  • beenverified.com - 5.1%
  • adobe.com - 5.02%
  • kentik.com - 4.3%
  • snowflake.com - 4.05%
  • envato.com - 3.47%
  • intelius.com - 3.04%
  • atlassian.com - 2.92%
  • databricks.com - 2.61%
  • zoominfo.com - 2.21%
  • peoplefinders.com - 2.18%
  • others - 65.1%

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In the PPC landscape, ‘others’ dominate with 65.1% click share, overshadowing top players like beenverified.com at 5.1% and adobe.com at 5.02%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com monday.com aws.amazon.com atlassian.com databricks.com zoominfo.com beenverified.com coursera.org zoho.com snowflake.com
2026/01/01 2.64% 4.86% 0.59% 1.05% 1.73% 1.84% 2.74% 1.88% 1.86% 2.42%
2026/01/02 1.97% 4.56% 0.88% 1.48% 1.24% 2.1% 2.07% 2.4% 1.66% 2.59%
2026/01/03 2.64% 4.47% 1% 1.44% 1.8% 1.65% 2.41% 3.25% 1.99% 3.33%
2026/01/04 3.2% 4.71% 0.95% 1.65% 1.46% 2.09% 2.91% 3.54% 1.75% 2.46%
2026/01/05 3.15% 5.19% 0.79% 1.77% 1.31% 2.22% 3.18% 1.26% 1.76% 1.39%
2026/01/06 2.64% 5.49% 1.54% 1.05% 1.88% 2.13% 2.44% 2.28% 2.09% 1.04%
2026/01/07 3.87% 5.69% 0.8% 1.18% 1.28% 2.01% 0.33% 1.76% 2.2% 1.84%
2026/01/08 3.59% 5.42% 1% 1.78% 1.2% 2.54% 1.91% 1.59% 1.83% 0.9%
2026/01/09 6.53% 4.42% 0.88% 1.5% 1.36% 2.17% 1.11% 2.35% 1.63% 1.49%
2026/01/10 6.92% 5.3% 1.09% 1.9% 1.46% 2% 1.83% 2.76% 1.47% 1.63%
2026/01/11 8.34% 5.09% 1.33% 1.54% 1.78% 2.26% 1.26% 2.57% 1.5% 3.45%
2026/01/12 7.68% 5.21% 1.13% 1.63% 1.85% 1.58% 1.38% 1.08% 1.95% 1.47%
2026/01/13 6.62% 4.98% 1.17% 1.32% 1.24% 1.74% 1.73% 2.53% 2.15% 1.12%
2026/01/14 8.31% 3.74% 1.57% 1.2% 1.35% 2.61% 2.44% 1.1% 2.13% 0.87%
2026/01/15 7.9% 4.66% 1.37% 1.54% 2% 1.52% 1.49% 1.13% 1.97% 1.06%
2026/01/16 6.46% 5.4% 0.93% 1.47% 1.34% 2.14% 1.09% 2.31% 1.6% 1.47%
2026/01/17 6.23% 5.33% 1.76% 1.04% 2.56% 2.02% 2.06% 4.32% 1.35% 1.99%
2026/01/18 7.25% 4.94% 1.85% 1.5% 2.54% 1.74% 2.4% 2.26% 1.24% 2.61%
2026/01/19 5.92% 5.32% 2.1% 0.98% 1.77% 0.98% 1.36% 1.39% 1.6% 0.6%
2026/01/20 6.6% 4.98% 1.17% 1.32% 1.24% 1.74% 1.73% 2.52% 2.14% 1.12%
2026/01/21 6.34% 4.44% 2.11% 1.57% 2.13% 0.75% 1.91% 1.31% 1.7% 1.13%
2026/01/22 6.52% 4.22% 1.8% 1.44% 1.83% 2.58% 2.1% 1.43% 1.5% 0.78%
2026/01/23 5.23% 4.44% 2.44% 0.97% 1.1% 2.52% 2.45% 0.72% 1.36% 2.67%
2026/01/24 5.16% 5.56% 2.25% 1.37% 1.75% 2.24% 3% 0.96% 1.22% 4%
2026/01/25 6.1% 4.79% 3.05% 1.7% 1.78% 1.98% 2.36% 1.06% 1.64% 2.03%
2026/01/26 6.29% 3.64% 2.23% 2.04% 1.97% 2.25% 2.39% 1.51% 1.87% 1.19%
2026/01/27 6.54% 4.44% 2.38% 1.71% 2.08% 2.51% 1.96% 0.78% 1.56% 0.84%
2026/01/28 7.11% 4.07% 2.64% 3.17% 2.13% 0.97% 2.36% 1.16% 1.81% 1.21%
2026/01/29 6.73% 4.11% 1.89% 2.58% 2.73% 2.06% 2.93% 1.11% 2.21% 0.47%
2026/01/30 8.6% 3.09% 2.28% 2.35% 2.53% 2.35% 1.08% 1.23% 2.04% 0.01%
2026/01/31 7.25% 3.97% 3.57% 3.29% 2.32% 1.99% 1.71% 1.7% 1.7% 0%
  • adobe.com
  • monday.com
  • aws.amazon.com
  • atlassian.com
  • databricks.com
  • zoominfo.com
  • beenverified.com
  • coursera.org
  • zoho.com
  • snowflake.com

Copyright © Adthena. All rights reserved.

Adobe.com surged mid-month, peaking at 8.60% on January 30. Monday.com fluctuated, ending at 3.97%. AWS.amazon.com steadily rose, closing at 3.57%. Atlassian.com saw a late spike, finishing at 3.29%.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 1885
2026/01/02 1889
2026/01/03 1817
2026/01/04 1801
2026/01/05 1859
2026/01/06 1900
2026/01/07 1811
2026/01/08 1789
2026/01/09 1804
2026/01/10 1825
2026/01/11 1775
2026/01/12 1876
2026/01/13 1849
2026/01/14 1804
2026/01/15 1776
2026/01/16 1804
2026/01/17 1752
2026/01/18 1731
2026/01/19 1791
2026/01/20 1849
2026/01/21 1805
2026/01/22 1724
2026/01/23 1746
2026/01/24 1749
2026/01/25 1774
2026/01/26 1868
2026/01/27 1814
2026/01/28 1771
2026/01/29 1758
2026/01/30 1728
2026/01/31 1696

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 1,900 on the 6th, then gradually declining to 1,696 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
intelius.com 1.21%
kentik.com 0.93%
atlassian.com 0.74%
beenverified.com 0.74%
envato.com 0.55%
mit.edu -0.35%
whitepages.com -0.38%
coursera.org -0.51%
snowflake.com -0.53%
telephonenumberlookups.com -0.92%

Copyright © Adthena. All rights reserved.

Intelius.com surged with a 1.21 increase, while telephonenumberlookups.com dropped by 0.92. Kentik.com and Beenverified.com also saw positive growth.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com monday.com atlassian.com aws.amazon.com beenverified.com databricks.com clickup.com coursera.org intelius.com mit.edu
2026/01/01 3.24% 4.27% 1.05% 0.59% 4.05% 1.41% 1.2% 1.43% 1.29% 2.47%
2026/01/02 2.56% 4.33% 1.36% 0.94% 3.16% 0.95% 1.15% 1.92% 1.55% 1.8%
2026/01/03 3.41% 4.34% 1.47% 1.06% 3.65% 1.48% 1.36% 2.84% 1.49% 1.26%
2026/01/04 3.73% 4.77% 1.62% 1.04% 4.35% 1.18% 0.87% 2.68% 1.43% 3.1%
2026/01/05 3.23% 4.45% 1.61% 0.77% 4.98% 0.93% 1.85% 0.76% 2.33% 1.25%
2026/01/06 3.18% 4.85% 0.85% 1.32% 3.77% 1.49% 1.68% 1.64% 1.33% 1.36%
2026/01/07 3.93% 6.22% 1.29% 0.89% 0.67% 1.08% 1.22% 1.51% 0.52% 2.97%
2026/01/08 3.74% 5.43% 1.77% 1.02% 2.97% 0.95% 0.98% 1.15% 0.52% 1.01%
2026/01/09 5.34% 6.25% 1.41% 0.83% 1.83% 1.05% 0.54% 1.41% 1.73% 1.91%
2026/01/10 6.31% 4.81% 1.87% 1.1% 2.9% 1.06% 1.28% 2.17% 0.83% 0.49%
2026/01/11 7.38% 4.56% 1.62% 1.06% 1.98% 1.48% 1.49% 1.93% 0.9% 1.29%
2026/01/12 6.35% 4.51% 1.48% 0.95% 2.28% 1.66% 1.43% 0.86% 0.77% 1.34%
2026/01/13 5.74% 4.44% 1.41% 0.87% 2.56% 0.99% 1.99% 1.8% 0.83% 1.64%
2026/01/14 7.04% 3.24% 1.07% 1.17% 3.83% 1.13% 1.48% 0.84% 0.53% 1.08%
2026/01/15 7.02% 3.75% 1.36% 1.06% 2.24% 1.66% 0.81% 0.89% 0.93% 0.36%
2026/01/16 5.34% 6.25% 1.41% 0.83% 1.83% 1.05% 0.54% 1.41% 1.73% 1.91%
2026/01/17 5.48% 5.04% 0.91% 1.44% 3.58% 2.37% 2.24% 3.58% 0.88% 1.56%
2026/01/18 5.73% 4.45% 1.59% 1.59% 4.23% 2.5% 1.52% 1.77% 0.9% 1.74%
2026/01/19 5.46% 4.95% 1% 1.44% 2.11% 1.53% 1.47% 1.08% 0.95% 1.21%
2026/01/20 5.74% 4.44% 1.41% 0.87% 2.56% 0.99% 1.99% 1.8% 0.83% 1.64%
2026/01/21 4.56% 4.09% 1.56% 1.69% 3.36% 1.92% 1.09% 1.07% 1.05% 2.58%
2026/01/22 4.78% 3.82% 1.5% 1.31% 3.14% 1.5% 0.99% 0.89% 0.79% 2.05%
2026/01/23 4.66% 4.31% 1.07% 1.99% 4.48% 0.84% 1.04% 0.6% 0.95% 0.67%
2026/01/24 5.12% 5.23% 1.32% 1.81% 5.12% 1.47% 1.5% 0.84% 3.4% 0.82%
2026/01/25 4.94% 4.39% 1.76% 2.35% 3.52% 1.46% 1.42% 0.9% 2.66% 0.54%
2026/01/26 4.38% 3.19% 2.02% 1.95% 3.43% 1.55% 1.64% 1.07% 2.05% 0.54%
2026/01/27 5.39% 4.05% 1.74% 1.76% 2.95% 1.76% 1.23% 0.54% 2.49% 0.42%
2026/01/28 5.24% 3.67% 3.12% 1.87% 4.04% 1.71% 1.78% 0.94% 3.15% 0.7%
2026/01/29 5.82% 3.82% 2.37% 1.55% 4.55% 2.39% 1.91% 0.76% 2.49% 0.75%
2026/01/30 6.85% 3.22% 2.37% 1.94% 1.56% 2.34% 1.93% 0.88% 2.5% 0.55%
2026/01/31 6.55% 3.55% 3.14% 2.89% 2.71% 1.92% 1.86% 1.32% 1.31% 0.66%
  • adobe.com
  • monday.com
  • atlassian.com
  • aws.amazon.com
  • beenverified.com
  • databricks.com
  • clickup.com
  • coursera.org
  • intelius.com
  • mit.edu

Copyright © Adthena. All rights reserved.

Adobe.com started January with a 3.24% share, peaking at 7.38% mid-month, and closing at 6.55%. Monday.com began at 4.27%, fluctuated, and ended at 3.55%. Atlassian.com saw a rise from 1.05% to 3.14%. AWS.amazon.com increased from 0.59% to 2.89%. Beenverified.com had a volatile month, starting at 4.05% and finishing at 2.71%. Databricks.com showed a steady climb, ending at 1.92%. Clickup.com maintained a consistent range, closing at 1.86%. Coursera.org experienced fluctuations, starting at 1.43% and ending at 1.32%. Intelius.com had a varied month, starting at 1.29% and closing at 1.31%. MIT.edu began at 2.47% and ended at 0.66%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Content Management Made Easy https://business.adobe.com

    Content Management Meets AI — Adobe CMS helps create & manage digital experiences across web, apps & mobile. Use Adobe...

  2. 2
    Databricks https://www.databricks.com › free-ebook › download

    Data Intelligence Platform — Discover How the Databricks Data Intelligence Platform Empowers Your Data and AI Tasks. Get...

  3. 3
    Envato® | Unlimited Assets & AI Tools https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with...

  4. 4
    Better Than Ѕmаrtsһееt https://trial.wrike.com › others-vs-wrike › learn-more

    Wrike Is More Affordable — We offer consistent pricing and unmatched reliability to enhance your team’s productivity. Tired of...

  5. 5
    ZoomInfo https://www.zoominfo.com

    The Best & Most Trusted Data — With ZoomInfo you can identify and connect with your next best customer today. Don't wait!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Adobe, Databricks, Envato, Wrike, and ZoomInfo shine with distinct narratives. Adobe simplifies content management with AI, while Databricks empowers data tasks. Envato offers unlimited creative assets, Wrike promises affordability and reliability, and ZoomInfo connects businesses with potential customers.

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