US Software & Technology Data Analytics - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.137513429
56.862486571
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 7.96
envato.com 5.65
zoominfo.com 4.04
databricks.com 2.96
grammarly.com 2.73
airtable.com 2.73
atlassian.com 2.66
intelius.com 2.35
squareup.com 2.25
smallpdf.com 1.81
others 64.86
  • adobe.com - 7.96%
  • envato.com - 5.65%
  • zoominfo.com - 4.04%
  • databricks.com - 2.96%
  • grammarly.com - 2.73%
  • airtable.com - 2.73%
  • atlassian.com - 2.66%
  • intelius.com - 2.35%
  • squareup.com - 2.25%
  • smallpdf.com - 1.81%
  • others - 64.86%

Copyright © Adthena. All rights reserved.

Adobe leads with 7.96% click share, followed by Envato at 5.65%. ZoomInfo captures 4.04%, while others dominate with 64.86%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com squareup.com ibm.com monday.com zoominfo.com databricks.com airtable.com intelius.com zoho.com pipedrive.com
2026/05/01 5.11% 2.99% 1.46% 3.31% 4.13% 1.97% 1.25% 2.4% 1.72% 1.08%
2026/05/02 6.11% 3.14% 1.76% 3.29% 2.78% 2.66% 3.16% 2.18% 1.35% 1.61%
2026/05/03 5.78% 3.07% 1.97% 2.08% 2.92% 2.57% 2.27% 2.02% 1.46% 1.32%
2026/05/04 5.43% 1.93% 1.58% 3.01% 2.13% 2.47% 1.7% 1.49% 1.91% 1.49%
2026/05/05 3.93% 2.74% 1.8% 3.45% 3.44% 2.6% 1.37% 2.04% 1.43% 2.08%
2026/05/06 3.45% 2.76% 1.51% 3.37% 3.32% 2.21% 0.95% 1.58% 1.73% 1.22%
2026/05/07 3.27% 2.59% 1.6% 4.1% 2.53% 2.03% 1.09% 1.37% 0.92% 1.79%
2026/05/08 3.75% 3.11% 1.38% 4.34% 3.43% 1.76% 2.2% 1.59% 1.44% 1.92%
2026/05/09 4.38% 2.1% 2.29% 3.46% 2.71% 1.53% 2.56% 1.64% 0.74% 1.52%
2026/05/10 4.79% 0.34% 2.88% 2.56% 2.88% 1.42% 2.08% 1.66% 1.08% 1.74%
2026/05/11 4.01% 3.51% 1.5% 3.51% 2.25% 2.1% 1.85% 1.57% 1.7% 1.18%
2026/05/12 3.86% 2.76% 1.84% 3.73% 2.43% 1.32% 1.05% 1.67% 1.89% 1.38%
2026/05/13 4.64% 1.27% 1.97% 4.6% 3% 1.54% 1.52% 0.94% 1.77% 1.41%
2026/05/14 3.93% 0.22% 1.74% 3.8% 3.12% 1.98% 0.98% 2.06% 1.79% 1.48%
2026/05/15 3.74% 3.1% 1.38% 4.32% 3.41% 1.76% 2.19% 1.58% 1.43% 1.91%
2026/05/16 5.47% 4.09% 1.91% 2.61% 2.27% 1.65% 2.11% 1.93% 1.37% 0.92%
2026/05/17 5.22% 3.93% 2.02% 2.33% 1.93% 1.96% 1.7% 1.29% 1.44% 1.15%
2026/05/18 4.85% 3.81% 1.72% 2.53% 2.88% 1.94% 1.63% 1.16% 1.47% 1.32%
2026/05/19 4.54% 4.27% 1.91% 2.89% 3.64% 2.19% 1.06% 1.25% 1.32% 1.49%
2026/05/20 4.11% 4.31% 1.57% 4.56% 3.44% 2.5% 1.28% 1.18% 1.65% 1.79%
2026/05/21 4.1% 4.89% 1.61% 4.04% 2.39% 2.08% 1.1% 1.13% 1.42% 1.34%
2026/05/22 3.52% 1.05% 1.82% 4.15% 3.18% 2.39% 2.25% 1.05% 1.65% 1.73%
2026/05/23 6.22% 1.2% 2.62% 3.28% 2.54% 1.48% 0.88% 0.97% 1.04% 0.95%
2026/05/24 5.39% 0.04% 2.32% 3.14% 2.27% 2.14% 1.24% 1.12% 1.56% 1.23%
2026/05/25 5.78% 3.08% 1.71% 2.9% 2.48% 1.24% 1.91% 1.1% 1.81% 1.74%
2026/05/26 5.68% 3.56% 1.24% 2.95% 2.39% 2.25% 1.58% 0.8% 2.19% 1.29%
2026/05/27 4.54% 4% 1.55% 3.28% 2.46% 2.25% 0.69% 1.06% 1.65% 1.2%
2026/05/28 6.31% 5.45% 1.25% 3.66% 3% 2.04% 0.59% 1.33% 1.37% 1.63%
2026/05/29 4.65% 5.83% 1.59% 3.75% 3.52% 2.19% 0.84% 1.25% 1.25% 1.48%
2026/05/30 4.6% 2.45% 2.86% 2.41% 2.71% 2.2% 1.62% 1.65% 1.25% 1.38%
2026/05/31 6.08% 5.04% 3.19% 2.34% 2.18% 1.69% 1.29% 1.23% 1.1% 1%
  • adobe.com
  • squareup.com
  • ibm.com
  • monday.com
  • zoominfo.com
  • databricks.com
  • airtable.com
  • intelius.com
  • zoho.com
  • pipedrive.com

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend fluctuated, peaking at 6.31% on May 28. Squareup saw a significant drop mid-month, recovering to 5.04% by month’s end. IBM’s spend steadily increased, ending at 3.19%.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1401
2026/05/02 1344
2026/05/03 1395
2026/05/04 1445
2026/05/05 1448
2026/05/06 1450
2026/05/07 1481
2026/05/08 1503
2026/05/09 1405
2026/05/10 1459
2026/05/11 1630
2026/05/12 1639
2026/05/13 1527
2026/05/14 1615
2026/05/15 1503
2026/05/16 1586
2026/05/17 1598
2026/05/18 1640
2026/05/19 1629
2026/05/20 1591
2026/05/21 1670
2026/05/22 1667
2026/05/23 1612
2026/05/24 1647
2026/05/25 1870
2026/05/26 1891
2026/05/27 1855
2026/05/28 1762
2026/05/29 1750
2026/05/30 1732
2026/05/31 1773

Copyright © Adthena. All rights reserved.

Advertisers surged from 1,401 to 1,773 in May, peaking at 1,891. The month concluded with a robust increase, showcasing dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squareup.com 0.86%
adobe.com 0.83%
whitepages.com 0.33%
databricks.com 0.3%
snowflake.com 0.25%
grammarly.com -0.42%
datadoghq.com -0.46%
airtable.com -0.48%
atlassian.com -0.5%
intelius.com -0.64%

Copyright © Adthena. All rights reserved.

In the past month, squareup.com and adobe.com surged in click share, while intelius.com and atlassian.com faced declines.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com ibm.com monday.com zoominfo.com beenverified.com databricks.com smallpdf.com envato.com atlassian.com clickup.com
2026/05/01 5.86% 1.28% 3.25% 2.03% 1.52% 1.58% 1.1% 1.37% 0.17% 1.58%
2026/05/02 6.61% 1.56% 2.73% 1.35% 1.32% 2.13% 0.85% 1.96% 2.29% 1.84%
2026/05/03 6.1% 1.76% 2.14% 1.41% 2.27% 2.13% 1.27% 1.48% 1.97% 1.27%
2026/05/04 5.33% 1.52% 3.03% 1.07% 1.78% 1.98% 1.38% 1.7% 1.43% 1.62%
2026/05/05 4.61% 1.52% 3.5% 1.72% 2.41% 2.07% 1.01% 1.29% 2.24% 1.91%
2026/05/06 4.46% 1.33% 3.15% 1.63% 1.76% 1.8% 1.31% 1.7% 3.87% 1.3%
2026/05/07 4.49% 1.24% 3.59% 1.28% 1.12% 1.68% 1.16% 1.6% 1.7% 1.6%
2026/05/08 4.6% 1.22% 3.94% 1.74% 2.83% 1.47% 1% 1.44% 1.25% 2.54%
2026/05/09 4.88% 1.88% 3.24% 1.28% 1.85% 1.28% 0.98% 1.54% 1.67% 1.91%
2026/05/10 4.95% 2.79% 2.48% 1.3% 1.99% 1.15% 1.31% 1.32% 3.42% 2.04%
2026/05/11 4.45% 1.34% 3.12% 1.29% 1.62% 1.63% 1.46% 1.13% 1.28% 1.85%
2026/05/12 4.15% 1.45% 3.41% 1.11% 1.72% 0.98% 1.49% 1.21% 1.03% 2.83%
2026/05/13 4.94% 1.66% 4.14% 1.51% 0.95% 1.19% 1.57% 1.33% 1.16% 2.88%
2026/05/14 4.4% 1.53% 3.31% 1.53% 2.56% 1.56% 1% 1.48% 1.03% 2.48%
2026/05/15 4.6% 1.22% 3.94% 1.74% 2.83% 1.47% 1% 1.44% 1.25% 2.54%
2026/05/16 5.66% 1.63% 2.19% 1.11% 1.58% 1.35% 1.41% 1.06% 0.99% 1.48%
2026/05/17 5.92% 1.74% 1.94% 0.95% 1.85% 1.78% 1.83% 1.15% 1.25% 1.05%
2026/05/18 5.16% 1.47% 2.23% 1.46% 1.84% 1.5% 1.5% 1.44% 1.41% 2.46%
2026/05/19 4.84% 1.92% 2.66% 1.85% 0.97% 1.91% 1.04% 1.64% 1.24% 2.11%
2026/05/20 5.27% 1.51% 3.88% 1.81% 1.17% 2.15% 1.57% 1.56% 1.3% 1.67%
2026/05/21 4.64% 1.42% 3.6% 1.21% 2.16% 1.74% 1.18% 1.18% 1.14% 0.83%
2026/05/22 4.59% 1.51% 3.79% 1.65% 1.4% 1.97% 1.4% 1.26% 1.17% 0.89%
2026/05/23 6.36% 2.34% 3.18% 1.23% 1.24% 1.17% 1.19% 1.36% 1.33% 0.81%
2026/05/24 5.73% 1.99% 2.5% 1.66% 1.08% 1.61% 1.06% 1.21% 0.97% 0.49%
2026/05/25 5.6% 1.53% 2.49% 2.43% 1.86% 1.03% 0.94% 1.21% 1.73% 0.37%
2026/05/26 5.63% 1.17% 2.23% 1.89% 1.43% 1.67% 1.27% 1.06% 1.13% 0.55%
2026/05/27 4.7% 1.34% 2.7% 1.59% 1.93% 1.78% 1.08% 1.14% 1.18% 0.58%
2026/05/28 7.91% 1.04% 3.2% 1.54% 1.73% 1.62% 2.35% 1.03% 1.39% 0.89%
2026/05/29 3.83% 1.3% 3.44% 2.58% 1.18% 1.68% 4.1% 1.4% 1.29% 0.54%
2026/05/30 6.21% 2.52% 2.18% 1.5% 0.87% 1.67% 1.54% 1.03% 0.79% 0.53%
2026/05/31 6.66% 3.05% 2.28% 1.45% 1.37% 1.35% 1.09% 0.85% 0.83% 0.42%
  • adobe.com
  • ibm.com
  • monday.com
  • zoominfo.com
  • beenverified.com
  • databricks.com
  • smallpdf.com
  • envato.com
  • atlassian.com
  • clickup.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking at 7.91% on May 28. IBM’s share rose steadily, ending at 3.05%. Monday.com saw a decline, finishing at 2.28%. Zoominfo’s share remained stable, closing at 1.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    Business Intelligence Platform - The Next Generation of BI https://www.databricks.com › business › intelligence

    Learn how Databricks can provide an AI-assisted business intelligence solution.

  3. 3
    Envato® https://elements.envato.com

    Unlimited Downloads — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  4. 4
    How To Reverse Image Search on Google - Shopify https://www.shopify.com

    Expert guides to help you start and grow your online business.

  5. 5
    Free Phone Number Lookup http://www.spokeo.com

    Search by Name or Number — Find people by name, email, address, and phone for free. Search by Name or Phone #. Get Name, Age Address, Relatives & Pics.

Copyright © Adthena. All rights reserved.

In the realm of PPC, Adobe captivates with seamless photo editing across devices, while Databricks pioneers AI-driven business intelligence. Envato empowers creators with unlimited downloads, Shopify guides online business growth, and Spokeo offers comprehensive people search solutions.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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