US Software & Technology Data Analytics - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.1708022938
64.8291977062
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 5.87
adobe.com 4.43
kentik.com 3.61
envato.com 3.51
databricks.com 3.09
spokeo.com 2.95
airtable.com 2.8
peoplefinders.com 2.52
zoominfo.com 2.3
monday.com 2.15
others 66.77
  • beenverified.com - 5.87%
  • adobe.com - 4.43%
  • kentik.com - 3.61%
  • envato.com - 3.51%
  • databricks.com - 3.09%
  • spokeo.com - 2.95%
  • airtable.com - 2.8%
  • peoplefinders.com - 2.52%
  • zoominfo.com - 2.3%
  • monday.com - 2.15%
  • others - 66.77%

Copyright © Adthena. All rights reserved.

In the PPC landscape, “others” dominate with 66.77% click share, while beenverified.com leads individual advertisers at 5.87%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com adobe.com airtable.com beenverified.com databricks.com zoho.com zoominfo.com spokeo.com kintone.com atlassian.com
2025/12/01 5.05% 5.01% 1.72% 1.65% 1.32% 2.06% 1.08% 1.16% 1.28% 0.68%
2025/12/02 5.37% 4.55% 0.87% 2.85% 1.52% 2.18% 1.06% 1.52% 0.85% 0.66%
2025/12/03 3.31% 5.02% 1.13% 2.77% 1.38% 2.7% 1.13% 2.56% 1.51% 0.57%
2025/12/04 4.53% 5.37% 0.91% 2.01% 1.81% 1.71% 1.53% 1.44% 1.37% 0.83%
2025/12/05 3.6% 4.42% 1.1% 1.38% 2.07% 2.35% 2.07% 1.15% 1.9% 1.22%
2025/12/06 3.79% 2.09% 3.29% 1.87% 2.59% 2.3% 1.4% 0.77% 1.23% 0.83%
2025/12/07 2.65% 2.49% 1.81% 3.35% 2.94% 2.54% 1.44% 1.32% 1.45% 0.48%
2025/12/08 3.61% 2% 1.93% 3.29% 2.75% 2.63% 1.82% 1.2% 0.86% 1.87%
2025/12/09 4.35% 3.33% 1.3% 2.77% 2.67% 2.53% 1.94% 1.34% 1.01% 1.5%
2025/12/10 3.52% 2.54% 1.07% 2.52% 2.12% 2.43% 2.19% 1.14% 0.96% 2.4%
2025/12/11 5.39% 2.57% 0.62% 3.18% 2.64% 1.99% 1.7% 1.31% 1.15% 2.71%
2025/12/12 4.64% 2.16% 1.19% 2.58% 2.3% 2.38% 1.96% 1.04% 0.92% 2.03%
2025/12/13 3.57% 2.03% 2.2% 2.99% 2.85% 2.05% 1.93% 1.19% 1.55% 3.37%
2025/12/14 3.88% 2.66% 2.05% 1.91% 3.07% 2.19% 2.28% 1.26% 2.06% 1.69%
2025/12/15 4.41% 2.09% 2.15% 2.93% 3.13% 1.98% 2.18% 1.04% 1.47% 2.21%
2025/12/16 4.7% 1.99% 0.85% 2.18% 3.34% 1.85% 1.4% 1.35% 1.36% 1.51%
2025/12/17 4.17% 2.14% 1% 1.79% 3.67% 1.87% 2.27% 0.94% 2.13% 1.16%
2025/12/18 5.56% 2.91% 0.99% 2.57% 4.3% 2.92% 2.1% 0.88% 1.43% 1.13%
2025/12/19 4.79% 1.74% 1.83% 2.53% 4.17% 2.15% 2.09% 1.6% 1.31% 1.74%
2025/12/20 4.46% 1.63% 3.09% 2.27% 4.15% 2.4% 2.39% 1.83% 1.53% 0.55%
2025/12/21 3.39% 2.8% 2.14% 1.57% 3.83% 2.04% 2.16% 1.69% 1.16% 0.95%
2025/12/22 4.96% 3.32% 2.39% 1.83% 4.17% 2.03% 1.97% 1.27% 1.09% 1.26%
2025/12/23 4.62% 3.78% 2.47% 2.2% 3.88% 1.91% 2.02% 1.04% 1.01% 1.09%
2025/12/24 4.44% 3.3% 3.24% 1.61% 4.18% 1.56% 1.91% 0.68% 1.05% 0.83%
2025/12/25 4.76% 2.69% 3.33% 2.29% 4.21% 2.1% 2.12% 0.92% 1.09% 0.71%
2025/12/26 4.34% 2.06% 2.86% 2.44% 4.52% 2.27% 1.95% 1.18% 0.87% 0.67%
2025/12/27 4% 2.34% 3.43% 1.33% 4.47% 2.01% 2.05% 0.9% 1.13% 0.99%
2025/12/28 4.84% 1.85% 2.72% 2.72% 4.16% 1.72% 1.62% 0.95% 0.99% 0.89%
2025/12/29 4.83% 2.21% 1.49% 2.82% 4.1% 1.43% 2.2% 1.75% 1.17% 1.4%
2025/12/30 5.27% 2.49% 1.7% 2.28% 3.78% 2.11% 2.1% 1.04% 1.6% 0.86%
2025/12/31 4.16% 2.58% 2.38% 2.36% 2.15% 1.5% 1.23% 1.22% 1.16% 0.85%
  • monday.com
  • adobe.com
  • airtable.com
  • beenverified.com
  • databricks.com
  • zoho.com
  • zoominfo.com
  • spokeo.com
  • kintone.com
  • atlassian.com

Copyright © Adthena. All rights reserved.

In December 2025, monday.com led with fluctuating spend, peaking at 5.56. Adobe’s share dipped mid-month, while Databricks surged, ending strong at 4.52. Airtable and BeenVerified showed consistent mid-range activity.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1863
2025/12/02 1839
2025/12/03 1907
2025/12/04 1878
2025/12/05 1967
2025/12/06 1853
2025/12/07 1849
2025/12/08 1861
2025/12/09 1886
2025/12/10 1905
2025/12/11 1901
2025/12/12 1888
2025/12/13 1730
2025/12/14 1834
2025/12/15 1903
2025/12/16 1960
2025/12/17 1887
2025/12/18 1896
2025/12/19 1899
2025/12/20 1841
2025/12/21 1868
2025/12/22 1983
2025/12/23 1984
2025/12/24 1972
2025/12/25 1905
2025/12/26 1918
2025/12/27 1849
2025/12/28 1839
2025/12/29 1935
2025/12/30 1900
2025/12/31 1859

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,984 on the 23rd. The month concluded with 1,859 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
airtable.com 0.98%
peoplefinders.com 0.82%
airdna.co 0.65%
grammarly.com 0.44%
tableau.com 0.41%
socialcatfish.com -0.62%
seagate.com -0.64%
whitepages.com -0.72%
beenverified.com -0.88%
atlassian.com -1.26%

Copyright © Adthena. All rights reserved.

Airtable.com leads with a 0.98% click share rise, while atlassian.com drops by 1.26%.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monday.com beenverified.com adobe.com canva.com spokeo.com airtable.com databricks.com zoho.com atlassian.com mit.edu
2025/12/01 5.44% 2.49% 4.57% 1.16% 1.62% 1.23% 0.83% 1.17% 0.71% 1.71%
2025/12/02 5.81% 3.91% 4.62% 0.78% 2.07% 0.73% 0.86% 1.45% 0.76% 1.27%
2025/12/03 3.34% 3.75% 4.21% 0.31% 3.21% 0.9% 0.83% 1.64% 0.72% 1.34%
2025/12/04 5.13% 2.61% 5.53% 0.63% 1.74% 0.59% 1.18% 0.96% 0.99% 1.05%
2025/12/05 4.15% 2.02% 4.54% 0.59% 1.54% 0.67% 1.22% 1.54% 1.44% 1.32%
2025/12/06 4.45% 2.84% 2.19% 1.11% 1.12% 2.49% 1.61% 1.5% 0.99% 1.21%
2025/12/07 3.29% 4.54% 3.6% 0.61% 1.71% 1.29% 1.7% 1.56% 0.59% 0.81%
2025/12/08 4.1% 4.67% 2.87% 0.62% 1.71% 1.33% 1.67% 1.74% 2.16% 0.41%
2025/12/09 4.92% 4.14% 4.39% 1.91% 1.89% 0.91% 1.63% 1.79% 1.78% 2.2%
2025/12/10 4.08% 3.42% 3.56% 2.33% 1.57% 0.83% 1.22% 1.59% 2.43% 0.83%
2025/12/11 5.56% 4.45% 3.54% 2.32% 1.71% 0.4% 1.49% 1.27% 2.77% 1.33%
2025/12/12 5.07% 3.56% 2.95% 2.06% 1.45% 0.92% 1.31% 1.67% 2.19% 0.75%
2025/12/13 4.11% 4.33% 2.54% 2.2% 1.62% 1.49% 1.71% 1.34% 3.32% 1.22%
2025/12/14 3.81% 2.81% 3.75% 1.96% 1.67% 1.42% 1.86% 1.43% 1.91% 1.82%
2025/12/15 4.32% 3.94% 2.94% 1.57% 1.44% 1.61% 1.68% 1.21% 2.14% 1.54%
2025/12/16 4.46% 2.94% 2.39% 3.19% 1.84% 0.55% 1.88% 1.23% 1.38% 1.58%
2025/12/17 4.61% 2.64% 2.6% 1.73% 1.27% 0.76% 1.96% 1.11% 1.29% 1.06%
2025/12/18 5.68% 3.55% 3.53% 2.23% 1.31% 0.71% 2.35% 2.16% 1.21% 2.34%
2025/12/19 5.34% 3.69% 1.8% 2.04% 2.19% 1.31% 2.37% 1.43% 1.84% 1.52%
2025/12/20 4.97% 3.22% 1.99% 1.77% 2.42% 2.26% 2.37% 1.64% 0.69% 2.41%
2025/12/21 3.75% 2.21% 3.46% 1.95% 2.17% 1.41% 2.11% 1.32% 1.09% 1.84%
2025/12/22 5.3% 2.53% 3.89% 1.32% 1.68% 1.67% 2.46% 1.38% 1.19% 1.59%
2025/12/23 4.76% 2.93% 3.77% 1.06% 1.39% 1.73% 2.04% 1.27% 0.95% 0.69%
2025/12/24 4.32% 2.26% 3.8% 1.24% 0.99% 2.48% 2.33% 1.08% 0.91% 1.36%
2025/12/25 5.12% 3.15% 3.58% 0.69% 1.27% 2.51% 2.32% 1.33% 0.82% 2.03%
2025/12/26 4.23% 3.27% 3.13% 0.9% 1.57% 2.08% 2.46% 1.44% 0.73% 1.39%
2025/12/27 4.43% 2.16% 3.85% 0.67% 1.28% 2.53% 2.54% 1.27% 1.13% 1.07%
2025/12/28 4.92% 3.66% 2.41% 1.04% 1.35% 1.93% 2.45% 1.08% 0.93% 2.01%
2025/12/29 4.86% 3.98% 2.79% 1.06% 2.23% 1.16% 2.26% 0.95% 1.26% 1.24%
2025/12/30 5.44% 3.18% 2.84% 1.64% 1.51% 1.18% 1.96% 1.33% 0.84% 1.28%
2025/12/31 4.38% 3.43% 2.96% 2.08% 1.78% 1.68% 1.18% 0.92% 0.82% 0.6%
  • monday.com
  • beenverified.com
  • adobe.com
  • canva.com
  • spokeo.com
  • airtable.com
  • databricks.com
  • zoho.com
  • atlassian.com
  • mit.edu

Copyright © Adthena. All rights reserved.

December 2025 saw monday.com leading with fluctuating impressions, peaking at 5.81%. Adobe’s share dipped mid-month, while Canva and Databricks showed steady growth. The month concluded with monday.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Airtable https://www.airtable.com

    Work Together Faster Than Ever — Teams at over 500,000 forward-thinking organizations use Airtable every day. Join them. Airtable...

  2. 2
    Databricks https://www.databricks.com › free-ebook › download

    Data Intelligence Platform — Discover How the Databricks Data Intelligence Platform Empowers Your Data and AI Tasks. Get...

  3. 3
    Envato® | Unlimited Assets & AI Tools | Start Creating https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Unlimited Downloads.

  4. 4
    6-Month Data Science Course - MIT xPRO Online Program https://executive-ed.xpro.mit.edu › data-analytics

    Gain job-ready skills in data science and analytics to move forward in your career. Join MIT xPRO's Professional Certificate in Data Science and Analytics | 6 months. Certification by MIT xPRO.

  5. 5
    ZoomInfo https://www.zoominfo.com

    The Best & Most Trusted Data — With ZoomInfo you can identify and connect with your next best customer today. Don't wait!

Copyright © Adthena. All rights reserved.

Airtable’s ad highlights collaboration, appealing to over 500,000 organizations. Databricks emphasizes empowering data and AI tasks. Envato offers unlimited creative assets for faster project delivery. MIT xPRO promotes career advancement through data science certification. ZoomInfo focuses on connecting with potential customers efficiently.

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