US Software & Technology Data Analytics - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.2859096264
62.7140903736
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 6.72
adobe.com 5.54
atlassian.com 4.42
snowflake.com 4.25
intelius.com 3.44
beenverified.com 3.32
databricks.com 2.84
airtable.com 2.59
zoominfo.com 2.35
spokeo.com 2.31
others 62.22
  • envato.com - 6.72%
  • adobe.com - 5.54%
  • atlassian.com - 4.42%
  • snowflake.com - 4.25%
  • intelius.com - 3.44%
  • beenverified.com - 3.32%
  • databricks.com - 2.84%
  • airtable.com - 2.59%
  • zoominfo.com - 2.35%
  • spokeo.com - 2.31%
  • others - 62.22%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 62.22% click share, while envato.com leads individual advertisers at 6.72%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date atlassian.com intelius.com adobe.com zoominfo.com monday.com databricks.com ibm.com zoho.com airtable.com rocketmoney.com
2026/03/01 3.32% 1.61% 4.79% 1.1% 5.24% 1.84% 1.71% 2.06% 2.26% 1.53%
2026/03/02 3.28% 1.17% 3.94% 1.02% 4.56% 2.7% 1.09% 2.18% 1.47% 2.01%
2026/03/03 1.94% 1.46% 4.12% 1.79% 3.53% 2.11% 1.15% 2.19% 1.61% 1.83%
2026/03/04 2.57% 1.87% 3.72% 2.53% 3.6% 2.1% 1.36% 1.97% 2.02% 2.17%
2026/03/05 2.71% 2.07% 3.06% 1.49% 3.79% 2.8% 1.26% 1.94% 1.58% 1.68%
2026/03/06 2.23% 0.99% 3.34% 2.29% 4.48% 2.73% 2% 1.76% 1.91% 1.27%
2026/03/07 2.87% 1.31% 4.72% 1.58% 4.02% 2.54% 2.03% 2.26% 1.25% 1.25%
2026/03/08 1.86% 1.27% 4.73% 1.95% 3.1% 3.47% 2.45% 2.42% 2.79% 1.46%
2026/03/09 2.59% 1.87% 4.22% 2.16% 1.87% 2.79% 1.22% 1.85% 1.28% 1.61%
2026/03/10 2.43% 1.16% 3.61% 2.23% 3.44% 2.51% 1.54% 2.48% 1.4% 1.97%
2026/03/11 3.33% 1.36% 4.81% 2.32% 3.06% 3% 1.6% 1.78% 1.48% 2.41%
2026/03/12 3.1% 1.71% 5.11% 1.12% 3.58% 3.2% 2% 2.62% 2.59% 2.05%
2026/03/13 3.29% 1.27% 4.58% 2.16% 3.06% 3.22% 2.46% 2.45% 2.09% 1.73%
2026/03/14 2.73% 2.63% 4.01% 1.59% 3.71% 2.65% 3.53% 1.88% 3.37% 1.68%
2026/03/15 2.96% 1.69% 5.8% 1.24% 3.2% 1.89% 2.8% 2.04% 1.91% 1.72%
2026/03/16 2.89% 1.81% 4.1% 1.86% 2.45% 2.18% 1.69% 2.56% 2.41% 1.3%
2026/03/17 2.92% 1.93% 4.27% 1.85% 3.23% 2.35% 1.92% 1.71% 1.86% 1.91%
2026/03/18 2.71% 2.45% 4.29% 1.72% 3.48% 2.54% 2.75% 1.73% 1.29% 1.13%
2026/03/19 3.25% 1.15% 5.63% 1.4% 3.14% 2.33% 1.89% 2.21% 1.27% 1.67%
2026/03/20 2.97% 2.52% 4.7% 1.74% 3.18% 2.59% 2.18% 2.33% 2.1% 1.87%
2026/03/21 3.19% 2.25% 4.76% 1.83% 3.37% 1.72% 3.26% 1.71% 2.83% 1.21%
2026/03/22 3.05% 1.69% 4.43% 1.92% 2.43% 2.12% 3.88% 1.88% 1.44% 1.51%
2026/03/23 3.99% 1.95% 3.94% 1.18% 2.76% 2.45% 2.51% 1.89% 1.33% 1.77%
2026/03/24 3.99% 2.46% 4.18% 2.01% 2.66% 2.12% 3.01% 2.03% 2.01% 2.52%
2026/03/25 3.56% 2.12% 4.85% 2.28% 3.03% 2.13% 3.58% 2.18% 1.4% 2.03%
2026/03/26 4.19% 2.21% 4.01% 3.15% 3.43% 2.43% 3.1% 1.74% 2.09% 2.86%
2026/03/27 3.98% 2.06% 4.26% 2.57% 3.69% 1.91% 3.27% 1.86% 3.04% 2.46%
2026/03/28 3.42% 2.08% 4.65% 2.5% 2.98% 2.1% 3.82% 1.58% 2.09% 1.69%
2026/03/29 4.24% 3.04% 5.21% 2.62% 3.3% 2.55% 3.91% 1.38% 2.37% 1.71%
2026/03/30 3.75% 2.46% 4.22% 2.63% 3.16% 2.55% 3.23% 1.97% 2.69% 2.01%
2026/03/31 3.73% 3.25% 3.2% 3.06% 2.52% 2.46% 2.2% 1.76% 1.74% 1.34%
  • atlassian.com
  • intelius.com
  • adobe.com
  • zoominfo.com
  • monday.com
  • databricks.com
  • ibm.com
  • zoho.com
  • airtable.com
  • rocketmoney.com

Copyright © Adthena. All rights reserved.

In March 2026, Adobe led PPC spend, peaking mid-month. Atlassian and Monday.com showed fluctuating trends, while Intelius and ZoomInfo saw gradual increases. IBM and Zoho had steady growth, with Airtable and RocketMoney experiencing varied patterns.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1494
2026/03/02 1549
2026/03/03 1539
2026/03/04 1570
2026/03/05 1554
2026/03/06 1552
2026/03/07 1537
2026/03/08 1529
2026/03/09 1569
2026/03/10 1560
2026/03/11 1579
2026/03/12 1568
2026/03/13 1554
2026/03/14 1530
2026/03/15 1539
2026/03/16 1613
2026/03/17 1614
2026/03/18 1580
2026/03/19 1578
2026/03/20 1593
2026/03/21 1558
2026/03/22 1615
2026/03/23 1622
2026/03/24 1579
2026/03/25 1565
2026/03/26 1528
2026/03/27 1583
2026/03/28 1540
2026/03/29 1556
2026/03/30 1562
2026/03/31 1569

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in advertisers, starting at 1,494 and peaking at 1,622 mid-month, before stabilizing at 1,569.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
intelius.com 1.52%
atlassian.com 0.93%
snowflake.com 0.75%
ibm.com 0.54%
aws.amazon.com 0.47%
beenverified.com -0.35%
squareup.com -0.42%
buffer.com -0.48%
grammarly.com -0.5%
vidiq.com -1.91%

Copyright © Adthena. All rights reserved.

Intelius.com surged with a 1.52% click share increase, while vidiq.com faced a significant drop of 1.91%.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date intelius.com adobe.com atlassian.com monday.com clickup.com beenverified.com ibm.com databricks.com envato.com rocketmoney.com
2026/03/01 0.73% 5.09% 2.74% 4.16% 2.04% 1.43% 1.33% 1.11% 1.79% 1.57%
2026/03/02 0.99% 4.37% 2.57% 5.02% 2.21% 1.77% 0.91% 1.97% 1.88% 1.79%
2026/03/03 1.28% 3.72% 1.7% 2.95% 2.25% 2.26% 0.93% 1.39% 1.76% 1.61%
2026/03/04 1.57% 3.34% 2.02% 3.36% 2.8% 2.2% 1.07% 1.57% 1.82% 2.1%
2026/03/05 1.69% 2.94% 2.5% 3.23% 1.47% 2.08% 1.05% 2.05% 1.74% 1.63%
2026/03/06 0.75% 2.9% 1.92% 3.7% 2.9% 1.77% 1.6% 2.1% 1.77% 1.35%
2026/03/07 0.7% 4.84% 2.59% 3.46% 1.77% 3.1% 1.73% 1.81% 1.8% 1.27%
2026/03/08 0.97% 4.54% 1.99% 2.63% 1.91% 2.95% 1.8% 2.53% 1.73% 1.21%
2026/03/09 1.43% 4.88% 2.3% 1.46% 1.48% 0.84% 0.95% 1.83% 1.36% 1.6%
2026/03/10 0.89% 4.24% 1.91% 2.86% 1.5% 3.45% 1.06% 1.81% 1.98% 1.9%
2026/03/11 1.01% 5.07% 2.72% 2.51% 2.07% 2.9% 1.35% 2.25% 1.94% 2.1%
2026/03/12 1.12% 5.35% 2.84% 3.37% 1.94% 4.3% 1.84% 2.2% 1.64% 2.09%
2026/03/13 0.95% 5.44% 3.09% 2.92% 2.38% 2.13% 1.93% 2.32% 1.6% 1.87%
2026/03/14 2.92% 4.31% 2.2% 3.45% 1.86% 2.19% 2.76% 1.75% 1.87% 1.46%
2026/03/15 1.32% 6.36% 2.44% 2.75% 2% 2.14% 2.08% 1.2% 1.85% 1.7%
2026/03/16 1.93% 4.58% 2.4% 1.96% 1.39% 2.36% 1.17% 1.51% 1.37% 1.27%
2026/03/17 1.98% 4.76% 2.37% 2.86% 2.01% 1.51% 1.56% 1.65% 1.55% 1.76%
2026/03/18 2.6% 4.52% 2.27% 3.12% 2.39% 2.36% 2% 1.64% 1.77% 1.27%
2026/03/19 0.62% 5.21% 2.85% 2.79% 0.87% 1.87% 1.21% 1.79% 1.65% 1.59%
2026/03/20 2.8% 4.68% 2.53% 2.51% 1.05% 2.73% 1.68% 2.04% 1.73% 1.89%
2026/03/21 2.03% 4.49% 2.48% 2.75% 2.02% 1.91% 2.42% 1.11% 1.71% 1.02%
2026/03/22 1.43% 4.26% 2.67% 1.98% 1.31% 1.98% 3.29% 1.52% 1.68% 1.38%
2026/03/23 1.7% 3.86% 3.46% 2.38% 2.59% 2.26% 2.16% 1.81% 1.45% 1.76%
2026/03/24 2.83% 4.39% 3.4% 2.52% 2.82% 2.59% 2.91% 1.57% 1.96% 2.26%
2026/03/25 2.34% 4.94% 3.27% 2.5% 2.75% 1.1% 3.21% 1.6% 1.63% 1.84%
2026/03/26 2.21% 4.03% 3.87% 3.54% 2.4% 2.25% 2.9% 1.75% 1.77% 2.74%
2026/03/27 2.09% 4.45% 3.59% 3.6% 2.01% 0.96% 3.14% 1.4% 1.92% 2.27%
2026/03/28 1.89% 4.86% 3.05% 2.73% 1.59% 2.31% 2.97% 1.58% 1.59% 1.62%
2026/03/29 3.22% 5.31% 3.57% 3.04% 1.68% 1.66% 3.26% 1.84% 1.72% 1.53%
2026/03/30 2.4% 4.46% 3.23% 2.59% 1.7% 3.36% 2.74% 1.82% 1.71% 1.95%
2026/03/31 3.43% 3.42% 3.09% 2.67% 2.38% 2.21% 2% 1.69% 1.64% 1.13%
  • intelius.com
  • adobe.com
  • atlassian.com
  • monday.com
  • clickup.com
  • beenverified.com
  • ibm.com
  • databricks.com
  • envato.com
  • rocketmoney.com

Copyright © Adthena. All rights reserved.

In March 2026, Adobe.com led with fluctuating impressions, peaking mid-month. Intelius.com and Monday.com showed notable spikes, while Atlassian.com and IBM.com maintained steady growth. The month concluded with Adobe.com still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    MySQL Database https://aws.amazon.com › sql

    Build a Free Cloud Database — Build, Deploy and Manage Relational & Non-Relational Databases In the Secure Amazon Cloud.

  3. 3
    Envato® https://elements.envato.com

    Design Without Limits — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  4. 4
    Snowflake https://signup.snowflake.com › free-trial

    Sign Up for a Free Trial Today — Discover The Performance & Simplicity Of Snowflake's Data Cloud. Free Trial! Sign Up for a Free...

  5. 5
    Better Than Ѕmаrtsһееt - Wrike Is More Affordable https://trial.wrike.com › others-vs-wrike › learn-more

    Now’s the perfect time to switch to a more stable, reliable PM software alternative. Deliver projects...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Adobe, AWS, Envato, Snowflake, and Wrike shine with compelling narratives. Adobe emphasizes seamless photo editing across devices, while AWS highlights secure cloud database management. Envato offers limitless design resources, Snowflake promotes its data cloud’s simplicity, and Wrike positions itself as a cost-effective project management solution.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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