US Software & Technology Data Analytics - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.0621940379
62.9378059621
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snowflake.com 9.52
adobe.com 4.8
envato.com 4.16
beenverified.com 3.83
atlassian.com 3.43
grammarly.com 3.33
peoplefinders.com 2.71
kentik.com 2.63
intelius.com 2.57
spokeo.com 2.38
others 60.64
  • snowflake.com - 9.52%
  • adobe.com - 4.8%
  • envato.com - 4.16%
  • beenverified.com - 3.83%
  • atlassian.com - 3.43%
  • grammarly.com - 3.33%
  • peoplefinders.com - 2.71%
  • kentik.com - 2.63%
  • intelius.com - 2.57%
  • spokeo.com - 2.38%
  • others - 60.64%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Snowflake leads with 9.52% click share, followed by Adobe at 4.8%. Others dominate with 60.64%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com squareup.com monday.com atlassian.com airtable.com snowflake.com databricks.com zoominfo.com zoho.com beenverified.com
2026/02/01 6.52% 1.67% 5.35% 2.36% 2.27% 0% 2.27% 2.04% 1.92% 1.33%
2026/02/02 4.85% 0.16% 3.22% 2.1% 1.19% 1.72% 2.39% 2.44% 2.11% 2.32%
2026/02/03 5.88% 2.42% 5.31% 2.07% 1.34% 1.7% 1.99% 2.05% 1.6% 1.6%
2026/02/04 5.09% 1.73% 4.74% 1.76% 1.18% 2.05% 1.7% 2.16% 1.78% 1.86%
2026/02/05 4.77% 2.34% 5.85% 1.21% 1.56% 2.05% 1.94% 1.88% 1.59% 1.9%
2026/02/06 5.46% 0.81% 4.62% 1.83% 2.21% 2.08% 2.1% 1.87% 1.53% 1.69%
2026/02/07 5.03% 1.5% 6.25% 1.89% 1.85% 3% 2.01% 1.55% 1.22% 1.88%
2026/02/08 5.56% 1.33% 4.1% 2.08% 2.1% 3.66% 2.15% 2% 1.02% 1.83%
2026/02/09 4.64% 1.22% 6.07% 1.62% 1.62% 6.62% 1.96% 1.85% 2.2% 1.96%
2026/02/10 4.94% 2.18% 5.97% 1.94% 0.97% 4.23% 2.07% 2.39% 1.24% 2.56%
2026/02/11 5.01% 1.68% 5.22% 1.86% 1.02% 2.96% 1.94% 2.22% 1.86% 2.27%
2026/02/12 4.74% 2.33% 5.81% 1.2% 1.55% 2.04% 1.93% 1.87% 1.58% 1.89%
2026/02/13 5.44% 0.8% 4.6% 1.82% 2.2% 2.07% 2.09% 1.86% 1.52% 1.69%
2026/02/14 4.99% 1.48% 6.2% 1.87% 1.84% 2.97% 2% 1.53% 1.21% 1.86%
2026/02/15 5.48% 1.31% 4.05% 2.05% 2.07% 3.61% 2.14% 1.97% 1.01% 1.8%
2026/02/16 4.6% 1.21% 6.02% 1.61% 1.6% 6.57% 1.94% 1.84% 2.18% 1.94%
2026/02/17 6.86% 0.32% 2.95% 1.09% 1.72% 1.32% 2.45% 2.25% 2.03% 0.53%
2026/02/18 4.84% 1.82% 3.99% 2.34% 1.1% 2.06% 2.35% 2.36% 2.53% 1.31%
2026/02/19 5.1% 1.06% 4.53% 2.42% 1.27% 1.57% 2.15% 1.44% 1.63% 1.45%
2026/02/20 4.42% 1.25% 4.46% 3.02% 1.38% 5.06% 2.12% 1.86% 1.65% 0.9%
2026/02/21 4.92% 2.57% 4.41% 2.89% 3.25% 4.72% 2.07% 2.15% 1.91% 0.61%
2026/02/22 5.05% 1.22% 4.15% 2.02% 2.19% 4.76% 1.85% 2.32% 1.61% 2.21%
2026/02/23 4.35% 1.68% 3.03% 2.26% 1.16% 3.37% 1.95% 1.94% 2.05% 0.86%
2026/02/24 4.86% 2.2% 3.46% 2.13% 1.02% 1.86% 2.22% 2.36% 2.22% 1.76%
2026/02/25 5.41% 1.64% 3.31% 2.67% 1.24% 3.15% 2.12% 1.64% 1.76% 1.51%
2026/02/26 4.14% 2.24% 3.85% 2.13% 1.31% 2.42% 1.87% 2.76% 1.85% 1.21%
2026/02/27 3.79% 1.62% 3.78% 2.26% 3.3% 3.05% 2% 2.23% 1.96% 1.37%
2026/02/28 4.78% 2.95% 2.61% 2.45% 2.44% 1.98% 1.94% 1.71% 1.7% 1.32%
  • adobe.com
  • squareup.com
  • monday.com
  • atlassian.com
  • airtable.com
  • snowflake.com
  • databricks.com
  • zoominfo.com
  • zoho.com
  • beenverified.com

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend fluctuated, peaking at 6.86% on February 17. Squareup’s share rose to 2.95% by month’s end. Monday.com saw a decline, ending at 2.61%. Snowflake’s highest was 6.62% on February 9.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1793
2026/02/02 1868
2026/02/03 1825
2026/02/04 1828
2026/02/05 1799
2026/02/06 1797
2026/02/07 1718
2026/02/08 1716
2026/02/09 1780
2026/02/10 1796
2026/02/11 1779
2026/02/12 1799
2026/02/13 1797
2026/02/14 1718
2026/02/15 1716
2026/02/16 1780
2026/02/17 1554
2026/02/18 1637
2026/02/19 1606
2026/02/20 1548
2026/02/21 1497
2026/02/22 1606
2026/02/23 1711
2026/02/24 1659
2026/02/25 1591
2026/02/26 1562
2026/02/27 1545
2026/02/28 1490

Copyright © Adthena. All rights reserved.

February began with 1,793 advertisers, peaking at 1,868 on the 2nd. Mid-month saw a decline, reaching 1,490 by the 28th.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kentik.com 4.38%
grammarly.com 1.51%
snowflake.com 1.16%
envato.com 0.56%
smallpdf.com 0.42%
aws.amazon.com -0.46%
peoplefinders.com -0.49%
adobe.com -0.67%
monday.com -0.89%
beenverified.com -1.46%

Copyright © Adthena. All rights reserved.

Kentik.com surged with a 4.38% increase, while beenverified.com dropped by 1.46%.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com spokeo.com beenverified.com atlassian.com monday.com snowflake.com grammarly.com peoplefinders.com databricks.com intelius.com
2026/02/01 6.05% 0.92% 2.08% 2.12% 4.43% 0% 0.97% 0.98% 1.58% 1.36%
2026/02/02 4.1% 1.68% 3.36% 2.02% 3.04% 1.54% 0.36% 1.24% 1.61% 1.43%
2026/02/03 5.11% 1.26% 2.56% 1.92% 4.53% 1.53% 0.75% 0.7% 1.31% 1.08%
2026/02/04 4.91% 2.78% 3.1% 1.82% 4.16% 1.83% 0.74% 1.49% 1.29% 0.94%
2026/02/05 4.77% 1.44% 2.97% 1.25% 4.52% 1.9% 1.47% 1.61% 1.37% 1.03%
2026/02/06 4.75% 2.06% 2.74% 1.8% 4.07% 1.88% 0.94% 2.69% 1.6% 1.18%
2026/02/07 4.73% 1.36% 2.84% 1.87% 5.76% 2.74% 1.81% 2.52% 1.4% 1.59%
2026/02/08 5.28% 1.19% 2.83% 2.09% 3.37% 3.25% 1.66% 1.87% 1.55% 1.59%
2026/02/09 4.58% 1% 2.96% 1.64% 4.92% 6.27% 2.49% 2.3% 1.44% 1.67%
2026/02/10 4.23% 2.79% 3.94% 1.86% 5.05% 4.08% 1.58% 1.27% 1.37% 1.52%
2026/02/11 4.77% 1.64% 3.57% 1.82% 4.45% 2.86% 1.1% 1.93% 1.23% 1.19%
2026/02/12 4.77% 1.44% 2.97% 1.25% 4.52% 1.9% 1.47% 1.61% 1.37% 1.03%
2026/02/13 4.75% 2.06% 2.74% 1.8% 4.07% 1.88% 0.94% 2.69% 1.6% 1.18%
2026/02/14 4.73% 1.36% 2.84% 1.87% 5.76% 2.74% 1.81% 2.52% 1.4% 1.59%
2026/02/15 5.28% 1.19% 2.83% 2.09% 3.37% 3.25% 1.66% 1.87% 1.55% 1.59%
2026/02/16 4.58% 1% 2.96% 1.64% 4.92% 6.27% 2.49% 2.3% 1.44% 1.67%
2026/02/17 6.59% 1.42% 1.3% 1.13% 3.14% 1.39% 0.95% 0.32% 1.94% 1.25%
2026/02/18 4.41% 2.14% 1.98% 2.06% 3.04% 1.78% 4.52% 2.6% 1.59% 1.62%
2026/02/19 4.03% 1.65% 2.02% 2.16% 3.5% 1.45% 2.3% 1.49% 1.17% 1.34%
2026/02/20 4.01% 2.89% 1.35% 2.92% 3.89% 4.46% 1.12% 1.07% 1.35% 1.72%
2026/02/21 4.47% 2.1% 1.1% 3.03% 3.26% 4.47% 2.68% 0.87% 1.31% 1.69%
2026/02/22 4.59% 1.92% 3.33% 1.82% 2.91% 4.16% 0.85% 1.94% 1.22% 0.45%
2026/02/23 3.6% 1.42% 1.28% 2.22% 2.1% 3% 1.19% 0.94% 1.26% 1.71%
2026/02/24 4.7% 1.7% 2.87% 1.99% 2.61% 1.61% 1.23% 2.27% 1.53% 1.31%
2026/02/25 4.83% 3.02% 2.32% 2.52% 2.73% 2.96% 1.39% 2.18% 1.47% 2.62%
2026/02/26 4.51% 2.24% 1.93% 1.93% 2.89% 2.15% 3.54% 1.54% 1.21% 0.89%
2026/02/27 4.16% 1.06% 2.42% 2.15% 3.15% 2.89% 2.68% 0.65% 1.39% 0.74%
2026/02/28 4.89% 2.72% 2.31% 2.23% 1.88% 1.8% 1.78% 1.44% 1.34% 1.03%
  • adobe.com
  • spokeo.com
  • beenverified.com
  • atlassian.com
  • monday.com
  • snowflake.com
  • grammarly.com
  • peoplefinders.com
  • databricks.com
  • intelius.com

Copyright © Adthena. All rights reserved.

In February 2026, Adobe’s impression share fluctuated, peaking at 6.59% on the 17th. Spokeo saw a notable rise on the 25th with 3.02%. BeenVerified’s share dipped mid-month, while Atlassian surged on the 21st. Monday.com experienced a decline, ending at 1.88%. Snowflake’s share spiked on the 9th and 16th. Grammarly’s share peaked on the 18th. PeopleFinders and Databricks showed steady trends, while Intelius had a significant increase on the 25th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Databricks https://www.databricks.com › free-ebook › download

    Data Intelligence Platform — Discover How the Databricks Data Intelligence Platform Empowers Your Data and AI Tasks. Find...

  2. 2
    Grammarly https://www.grammarly.com

    Free AI Writing Assistance — Grammarly: Free AI Writing Assistance. Grammarly makes AI writing convenient. Brand Tones. Tone Detector. Style Guide. Highlights: Product Demo Available, Style...

  3. 3
    14-Week Data Science Program | MIT Professional Education https://professional-education-gl.mit.edu › data_science › program

    Rigorous data science program for professionals to build industry-valued skills. Earn a Certificate of...

  4. 4
    Sign Up for Snowflake https://signup.snowflake.com › free-trial

    Begin Your Free Trial — Your Solution for Data Warehousing, Data Lakes, Data Engineering, Data Science, and More. Test Drive Snowflake and Experience How You Can Drive Your Business Forward with Data.

  5. 5
    Better Than Ѕmаrtsһееt - Wrike Is More Affordable https://trial.wrike.com › others-vs-wrike › learn-more

    Deliver projects 50% faster with task auto-assignment, resource management, and more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Databricks, Grammarly, MIT, Snowflake, and Wrike shine with distinct narratives. Databricks empowers data and AI tasks, while Grammarly offers AI writing assistance. MIT’s program builds industry skills, Snowflake provides comprehensive data solutions, and Wrike promises faster project delivery.

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