US Software & Technology Data Analytics - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 58.9541412834
41.0458587166
58%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 10.02
envato.com 5.27
seagate.com 4.08
kentik.com 3.5
airtable.com 3.44
databricks.com 2.9
pdf.net 2.88
grammarly.com 2.35
atlassian.com 2.3
zoominfo.com 2
others 61.26
  • adobe.com - 10.02%
  • envato.com - 5.27%
  • seagate.com - 4.08%
  • kentik.com - 3.5%
  • airtable.com - 3.44%
  • databricks.com - 2.9%
  • pdf.net - 2.88%
  • grammarly.com - 2.35%
  • atlassian.com - 2.3%
  • zoominfo.com - 2%
  • others - 61.26%

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Adobe.com leads with a 10.02% click share, followed by Envato.com at 5.27%. Others dominate with 61.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com skylum.com coreldraw.com blockchain.com zoho.com evoto.ai monday.com databricks.com coursera.org airtable.com
2026/10/01 3.31% 0% 0% 1.09% 6.69% 0.03% 1.61% 3.03% 3.22% 1.35%
2026/10/02 3.51% 0.01% 0% 1.84% 5.98% 0.02% 3.59% 3.74% 5.65% 1.73%
2026/10/03 3.64% 0% 0% 1.72% 4.9% 0.01% 2.76% 2.88% 4.37% 3.55%
2026/10/04 3.04% 0% 0% 1.58% 5.13% 0% 2.58% 3.61% 4.86% 2.88%
2026/10/05 3.56% 0% 0.1% 1.54% 5.41% 0% 2.21% 2.64% 4.87% 3.3%
2026/10/06 3.19% 0% 0.11% 0.56% 3.98% 0% 3.74% 2.58% 5.63% 2.66%
2026/10/07 2.86% 0% 0% 4.72% 6.56% 0.01% 3.77% 3.02% 5.44% 2.47%
2026/10/08 3.06% 0% 0% 2.02% 4.81% 0% 4.55% 3.33% 4.86% 1.93%
2026/10/09 3.17% 0% 0% 2.45% 5.89% 0% 3.93% 3.05% 4.57% 3.23%
2026/10/10 3.17% 0% 0% 3.95% 5.26% 0% 3.2% 3.44% 4.52% 3.17%
2026/10/11 3.95% 0.07% 0% 0% 5.51% 0% 2.88% 2.86% 4.7% 3.23%
2026/10/12 3.15% 0% 0% 4.39% 4.71% 0% 2.77% 2.96% 4.09% 3.02%
2026/10/13 3.29% 0% 0% 3.62% 5.57% 0% 3.94% 2.96% 2.45% 2.42%
2026/10/14 2.84% 0% 0% 3.06% 5.77% 0.03% 3.67% 3.33% 3.81% 2.59%
2026/10/15 2.67% 0% 0% 2.57% 3.91% 0.04% 3.84% 3.31% 4.15% 2.1%
2026/10/16 2.47% 0% 0% 4.76% 4.93% 0.02% 2.97% 3.29% 2.15% 1.99%
2026/10/17 3.63% 0.05% 0% 3.31% 3.5% 0.03% 2.6% 3.03% 2.49% 2.89%
2026/10/18 4.03% 0% 0.08% 3.65% 3.54% 0.05% 3.58% 3.26% 1.99% 2.9%
2026/10/19 3.13% 0% 0% 3.3% 5.32% 0.04% 2.99% 3.07% 1.45% 2.42%
2026/10/20 2.59% 0% 0% 1.67% 4.53% 0.07% 2.95% 2.65% 1.62% 1.62%
2026/10/21 5.67% 1.1% 0% 1.85% 4.3% 3.83% 2.21% 3.51% 1.31% 3.02%
2026/10/22 7.41% 0.41% 0% 4.66% 5.19% 1.74% 2.24% 3.23% 1.46% 1.37%
2026/10/23 16.79% 9.22% 4.75% 0.63% 2.93% 2.81% 1.2% 1.66% 0.71% 1.08%
2026/10/24 17.7% 7.61% 4.93% 0.2% 1.67% 4.68% 0.89% 1.54% 1.46% 0.95%
2026/10/25 10.35% 4.67% 0.78% 0.84% 3.29% 7.01% 1.04% 2.1% 1.03% 1.99%
2026/10/26 13.97% 8.34% 4.55% 0% 1.71% 3.93% 0.74% 1.39% 0.71% 1.1%
2026/10/27 13.27% 6.09% 4.61% 0.66% 2.06% 3.33% 1.28% 1.3% 1.09% 0.88%
2026/10/28 13.87% 7.28% 2.06% 0.6% 2.14% 3.2% 1.09% 1.13% 1.08% 1.51%
2026/10/29 18.29% 7.53% 4.85% 0.86% 2.07% 1.74% 1.17% 1.04% 1.01% 1.09%
2026/10/30 15.96% 6.78% 5.46% 1% 2.55% 1.78% 0.99% 1.25% 0.85% 1.36%
2026/10/31 14.41% 6.67% 4.94% 3.64% 2.11% 1.39% 1.27% 1.11% 0.97% 0.63%
  • adobe.com
  • skylum.com
  • coreldraw.com
  • blockchain.com
  • zoho.com
  • evoto.ai
  • monday.com
  • databricks.com
  • coursera.org
  • airtable.com

Copyright © Adthena. All rights reserved.

Adobe.com saw a dramatic rise in spend share, peaking at 18.29% on October 29. Skylum.com and Coreldraw.com also experienced notable increases. The month concluded with Adobe.com leading the pack.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 1135
2026/10/02 1175
2026/10/03 1144
2026/10/04 1200
2026/10/05 1221
2026/10/06 1175
2026/10/07 1233
2026/10/08 1284
2026/10/09 1277
2026/10/10 1256
2026/10/11 1262
2026/10/12 1253
2026/10/13 1275
2026/10/14 1337
2026/10/15 1273
2026/10/16 1262
2026/10/17 1219
2026/10/18 1180
2026/10/19 1166
2026/10/20 1162
2026/10/21 1164
2026/10/22 1118
2026/10/23 1238
2026/10/24 1385
2026/10/25 1441
2026/10/26 1521
2026/10/27 1515
2026/10/28 1552
2026/10/29 1564
2026/10/30 1560
2026/10/31 1504

Copyright © Adthena. All rights reserved.

October saw a dynamic rise in distinct advertisers, starting at 1,135 and peaking at 1,564. The month concluded with a slight dip to 1,504, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 4.33%
skylum.com 3.49%
coreldraw.com 1.44%
evoto.ai 1.19%
digitalproductkey.com 1.16%
databricks.com -1.01%
airtable.com -1.06%
coursera.org -1.5%
envato.com -1.82%
seagate.com -2.8%

Copyright © Adthena. All rights reserved.

Adobe.com surged with a 4.33% click share increase, while Seagate.com faced a 2.8% decline. Skylum.com and Coreldraw.com also saw positive growth, contrasting with declines for Envato.com and Coursera.org.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com skylum.com myqrcode.com pdf.net monday.com coursera.org databricks.com zoho.com airtable.com triplewhale.com
2026/10/01 5.82% 0% 1.01% 2.98% 1.51% 2.44% 1.95% 2.16% 0.96% 2.32%
2026/10/02 6.64% 0.02% 0.35% 2% 2.84% 4.53% 2.6% 2.03% 1.2% 2.39%
2026/10/03 6.98% 0% 0.81% 2.36% 1.45% 3.81% 1.87% 1.63% 2.55% 1.31%
2026/10/04 7.16% 0% 0.76% 1.77% 1.82% 4.48% 2.62% 1.73% 2.17% 2.08%
2026/10/05 6.75% 0% 0.98% 2.2% 1.5% 4.56% 1.79% 1.97% 2.58% 0.42%
2026/10/06 6.77% 0% 1.02% 2.29% 2.7% 4.74% 1.65% 1.37% 1.94% 2.09%
2026/10/07 5.72% 0% 0.75% 3.22% 3.02% 4.55% 2.05% 2.4% 1.98% 1.25%
2026/10/08 5.55% 0.05% 0.63% 3.29% 3.69% 4.24% 2.18% 1.66% 1.49% 1.54%
2026/10/09 5.79% 0% 0.58% 2.5% 2.63% 3.95% 2.32% 2.04% 2.39% 1.16%
2026/10/10 6.03% 0.1% 0.83% 1.51% 2.03% 4.14% 2.43% 2.02% 2.48% 0.78%
2026/10/11 6.51% 0.12% 0.52% 2.07% 1.8% 4.23% 1.96% 2.1% 2.34% 2.36%
2026/10/12 5.08% 0% 0.48% 1.93% 1.67% 3.59% 2.05% 1.93% 2.19% 1.71%
2026/10/13 6.28% 0% 0.34% 3.42% 2.78% 2.31% 2.09% 2.13% 1.83% 1.63%
2026/10/14 5.34% 0% 1.02% 2.51% 2.56% 3.28% 2.29% 2.38% 1.95% 2.01%
2026/10/15 4.91% 0% 0.98% 3.35% 2.59% 3.68% 2.34% 1.59% 1.53% 3.64%
2026/10/16 4.45% 0% 0.87% 2.29% 1.72% 2.01% 2.39% 2.01% 1.45% 2.14%
2026/10/17 6.3% 0.07% 0.75% 2.78% 2.02% 2.15% 2.03% 1.39% 1.95% 2.93%
2026/10/18 5.95% 0% 0.87% 3.21% 2.54% 2.13% 2.17% 1.53% 1.99% 2.67%
2026/10/19 5.11% 0% 0.97% 3.63% 2.22% 1.13% 2.07% 2.07% 1.71% 1.39%
2026/10/20 4.9% 0% 0.85% 3.96% 2.47% 1.12% 1.82% 1.57% 1.07% 2.25%
2026/10/21 5.71% 1.17% 0.48% 3.04% 1.78% 1.02% 2.54% 1.67% 2.27% 0.86%
2026/10/22 7.16% 0.43% 5.77% 2.84% 1.59% 1.17% 2.28% 1.86% 0.98% 0.47%
2026/10/23 13.26% 9.14% 0.52% 1.71% 1.08% 0.64% 1.34% 1.31% 0.9% 0.56%
2026/10/24 13.06% 7.15% 0.16% 1.42% 1.1% 1.54% 1.43% 0.77% 0.79% 0.77%
2026/10/25 8% 3.21% 2.41% 1.85% 0.91% 0.86% 1.67% 1.16% 1.4% 2.35%
2026/10/26 9.99% 7.73% 2.55% 1.62% 0.61% 0.69% 1.03% 0.72% 0.82% 1.28%
2026/10/27 9.28% 4.84% 3.71% 1.79% 1.1% 1.05% 1.05% 0.9% 0.67% 1.04%
2026/10/28 9.5% 6.6% 3.88% 1.69% 0.8% 0.93% 0.77% 0.85% 1.09% 1.57%
2026/10/29 13.21% 7.02% 3.8% 2.05% 1.21% 1.07% 0.8% 0.89% 0.86% 0.77%
2026/10/30 12.16% 5.33% 3% 1.45% 0.77% 0.92% 0.96% 1.12% 1.1% 0.41%
2026/10/31 11.13% 5.12% 3.4% 1.84% 0.98% 0.98% 0.97% 0.93% 0.52% 0%
  • adobe.com
  • skylum.com
  • myqrcode.com
  • pdf.net
  • monday.com
  • coursera.org
  • databricks.com
  • zoho.com
  • airtable.com
  • triplewhale.com

Copyright © Adthena. All rights reserved.

Adobe.com saw a significant rise in ad impressions, peaking at 13.26% on October 23. Skylum.com also surged, reaching 9.14% on the same day. The month concluded with Adobe.com leading, maintaining strong visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Design professional charts and graphs | Adobe Illustrator https://www.adobe.com

    Everything You Need to Get Started w/ Graphic Design. Start a Free Trial Today!

  2. 2
    Enter a Phone Number & Search | Just Type in a Number https://www.beenverified.com

    Random Phone Numbers Could Be a Scam. Search the Phone Number First with BeenVerified!

  3. 3
    My QR Code - myqrcode.com - QR Code Generator https://www.myqrcode.com

    Create And Customize Your QR Code in Seconds With The Most Advanced QR Code Generator.

  4. 4
    Free QR Generator, No Signup | Barcode Generator https://www.online-qr-generator.com › qr-generator › online

    Build a QR code online in seconds, free and easy. Start creating now. It Takes Less Than 30 Sec to...

  5. 5
    Who Called or Texted you - Just Type In A Number or Name https://www.top10.com › top10 › phone

    Lookup Unknown Numbers Instantly With Our Accurate Reverse Lookup Tool.

Copyright © Adthena. All rights reserved.

Adobe’s ad highlights professional design tools, enticing users with a free trial. BeenVerified warns against phone scams, promoting safety. MyQRCode and Online QR Generator emphasize quick, customizable QR code creation. Top10 offers instant reverse phone lookup, ensuring user confidence.

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