US Software & Technology Data Analytics - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.8884147165
43.1115852835
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 8.71
envato.com 7.11
grammarly.com 4.05
seagate.com 3.88
zoominfo.com 3.74
airtable.com 3.48
databricks.com 2.83
smallpdf.com 2.81
pdf.net 2.17
coursera.org 2.17
others 59.05
  • adobe.com - 8.71%
  • envato.com - 7.11%
  • grammarly.com - 4.05%
  • seagate.com - 3.88%
  • zoominfo.com - 3.74%
  • airtable.com - 3.48%
  • databricks.com - 2.83%
  • smallpdf.com - 2.81%
  • pdf.net - 2.17%
  • coursera.org - 2.17%
  • others - 59.05%

Copyright © Adthena. All rights reserved.

Adobe.com leads with 8.71% click share, followed by Envato.com at 7.11%. Others dominate with 59.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zoho.com coursera.org airtable.com monday.com databricks.com adobe.com zoominfo.com ibm.com pdf.net squareup.com
2026/09/01 4.18% 1.55% 3.49% 1.48% 2.22% 4.91% 2.14% 0.93% 1.42% 1.88%
2026/09/02 3.2% 2.66% 2.76% 1% 2.47% 3.99% 2.22% 2.43% 1.03% 0.89%
2026/09/03 2.68% 1.64% 2.78% 1.12% 3.31% 3.63% 2.45% 2.52% 1.37% 2.2%
2026/09/04 2.94% 2.33% 1.52% 1.62% 2.75% 3.75% 1.51% 3.06% 1.51% 0.92%
2026/09/05 3.05% 1.79% 2.72% 2.06% 2.73% 3.79% 2.4% 4.8% 1.61% 1.96%
2026/09/06 2.4% 1.7% 2.12% 3.17% 2.71% 4.39% 1.72% 3.93% 1.33% 0.82%
2026/09/07 1.78% 1.69% 1.77% 2.55% 2.41% 3.85% 1.19% 3.69% 1.38% 0.55%
2026/09/08 2.34% 2.93% 1.69% 2.36% 2.99% 3.02% 1.62% 2.96% 0.99% 1.05%
2026/09/09 6.01% 2.27% 1.63% 2.38% 3.08% 2.79% 2.25% 2.62% 1.35% 1.02%
2026/09/10 5.04% 1.89% 3% 3.29% 2.11% 2.59% 2.16% 3.69% 1% 0.71%
2026/09/11 6.45% 3.07% 3% 2.19% 2.87% 3.7% 1.96% 1.76% 1.04% 2.19%
2026/09/12 6.21% 5.04% 2.14% 4.26% 2.4% 4.92% 2.5% 1.88% 0.84% 1.81%
2026/09/13 6.62% 5.51% 1.91% 2.89% 2.15% 3.46% 2.17% 1.6% 0.94% 1.51%
2026/09/14 6.69% 7.42% 1.75% 3.31% 2.9% 3.21% 2.85% 0.9% 1.19% 3.16%
2026/09/15 4.68% 3.44% 2.68% 3.97% 2.58% 3.11% 2.44% 1.67% 1.42% 3.19%
2026/09/16 5.84% 3.16% 1.54% 3.15% 2.12% 2.92% 1.94% 2.71% 1.5% 1.45%
2026/09/17 6.89% 4.47% 1.71% 3.06% 2.79% 3.74% 2.17% 2.19% 1.04% 2.22%
2026/09/18 5.67% 4.7% 2.97% 2.33% 2.88% 3.59% 2.21% 1.78% 1.3% 3.44%
2026/09/19 4.5% 4.97% 2.49% 2.15% 2.3% 3.02% 2.42% 2.21% 1.6% 3.05%
2026/09/20 4.52% 5.18% 2.04% 2.42% 2.23% 4.48% 2.11% 2.27% 1.61% 3.28%
2026/09/21 4.15% 3.52% 1.79% 3.03% 2.56% 2.56% 1.69% 1.82% 2.45% 3.21%
2026/09/22 3.93% 4.23% 2.22% 4.95% 2.78% 3.73% 2.11% 2.4% 1.95% 1.67%
2026/09/23 4.19% 2.33% 2.3% 4.34% 2.44% 4.21% 3.31% 2.67% 1.82% 2.17%
2026/09/24 3.52% 2.69% 1.86% 3.14% 3.25% 4.78% 1.13% 3.12% 1.46% 3.22%
2026/09/25 5.14% 4.88% 3.41% 3.41% 2.61% 2.08% 2.24% 2.46% 1.49% 2.07%
2026/09/26 4.43% 5.32% 1.66% 1.75% 3.07% 4.02% 2.76% 4.13% 1.41% 0.68%
2026/09/27 4.86% 3.97% 1.62% 2.54% 3.49% 4.24% 1.95% 2.62% 1.92% 1.18%
2026/09/28 5.98% 4.22% 2.62% 3.49% 3.38% 3.92% 2.84% 2.55% 1.42% 2.58%
2026/09/29 5.58% 3.9% 2.96% 3.5% 3.22% 2.82% 2.99% 2.32% 1.26% 2.74%
2026/09/30 6.37% 4.67% 4.48% 4.2% 3.52% 2.79% 2.36% 2.35% 0.91% 0.68%
  • zoho.com
  • coursera.org
  • airtable.com
  • monday.com
  • databricks.com
  • adobe.com
  • zoominfo.com
  • ibm.com
  • pdf.net
  • squareup.com

Copyright © Adthena. All rights reserved.

Zoho’s spend share surged mid-month, peaking at 6.89 on September 17. Coursera saw a notable rise, reaching 7.42 on September 14. Airtable’s share fluctuated, ending at 4.48. Adobe’s share dipped, closing at 2.79.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1210
2026/09/02 1333
2026/09/03 1417
2026/09/04 1482
2026/09/05 1505
2026/09/06 1533
2026/09/07 1582
2026/09/08 1544
2026/09/09 1543
2026/09/10 1487
2026/09/11 1447
2026/09/12 1441
2026/09/13 1440
2026/09/14 1261
2026/09/15 1298
2026/09/16 1325
2026/09/17 1243
2026/09/18 1255
2026/09/19 1264
2026/09/20 1288
2026/09/21 1361
2026/09/22 1340
2026/09/23 1299
2026/09/24 1298
2026/09/25 1302
2026/09/26 1273
2026/09/27 1286
2026/09/28 1248
2026/09/29 1187
2026/09/30 1190

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 1,210 and peaking at 1,582. A mid-month decline led to a close at 1,190.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
grammarly.com 0.95%
buffer.com 0.85%
pricelabs.co 0.62%
airdna.co 0.46%
hashicorp.com 0.46%
mergedpdf.com -0.26%
beenverified.com -0.63%
top10.com -0.67%
smallpdf.com -0.77%
atlassian.com -1.75%

Copyright © Adthena. All rights reserved.

Grammarly.com leads with a 0.95% click share increase, while atlassian.com drops by 1.75%. Buffer.com and pricelabs.co also see positive gains, contrasting with declines for smallpdf.com and top10.com.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com coursera.org airtable.com grammarly.com monday.com databricks.com envato.com ibm.com smallpdf.com pdf.net
2026/09/01 7.33% 1.06% 2.13% 2.3% 0.87% 1.49% 2.82% 0.77% 4.83% 2.16%
2026/09/02 6.46% 1.89% 1.69% 1.6% 0.58% 1.81% 2.08% 2.18% 3.55% 2.17%
2026/09/03 5.97% 1.16% 1.72% 1.11% 1.23% 2.41% 2.27% 1.94% 3.83% 2.3%
2026/09/04 5.85% 1.74% 0.96% 1.01% 1.15% 1.89% 1.83% 2.61% 3.47% 2.7%
2026/09/05 6.29% 1.18% 1.72% 1.82% 1.31% 1.84% 1.66% 3.98% 1.34% 2.7%
2026/09/06 6.91% 1.24% 1.31% 1.63% 2.16% 1.84% 1.72% 3.14% 2.2% 2.54%
2026/09/07 5.66% 1.04% 1.17% 1.36% 1.68% 1.78% 1.49% 2.91% 3.53% 2.86%
2026/09/08 6.04% 2.47% 1.1% 1.47% 1.28% 2.1% 1.89% 2.14% 4.18% 1.86%
2026/09/09 5.51% 1.66% 1.05% 1.49% 1.7% 2.39% 1.63% 2.19% 2.19% 2.85%
2026/09/10 5.78% 1.38% 1.98% 0.89% 2.01% 1.44% 1.31% 3.18% 2.02% 2.39%
2026/09/11 4.94% 2.2% 2.07% 1.08% 2.28% 2.14% 1.92% 1.59% 2.89% 1.89%
2026/09/12 5.94% 4.6% 1.46% 1.89% 2.81% 1.83% 1.86% 1.56% 2.65% 1.7%
2026/09/13 5.88% 4.3% 1.25% 3.82% 1.86% 1.6% 1.84% 1.37% 2.31% 2.15%
2026/09/14 4.86% 5.99% 1.2% 1.68% 2.8% 2.26% 2.06% 0.67% 2.57% 2.22%
2026/09/15 5.33% 2.49% 1.7% 1.37% 3.18% 1.77% 1.68% 1.22% 2.67% 2.9%
2026/09/16 5.18% 2.55% 0.94% 2.25% 1.95% 1.6% 1.55% 2.21% 2.54% 3.18%
2026/09/17 5.8% 3.42% 1.2% 2.57% 2.31% 2.11% 1.55% 1.69% 2.94% 2.04%
2026/09/18 5.52% 3.71% 2% 2.75% 2.12% 2.18% 1.69% 1.45% 1.68% 3.02%
2026/09/19 6.42% 4.11% 1.71% 1.7% 1.99% 1.72% 1.84% 1.8% 2.01% 3.03%
2026/09/20 5.74% 4.21% 1.34% 2.58% 1.82% 1.53% 1.43% 1.89% 1.56% 3.08%
2026/09/21 5.17% 3.07% 1.16% 1.6% 1.9% 1.94% 1.78% 1.38% 2.97% 5.42%
2026/09/22 6.34% 3.79% 1.55% 2.25% 3.14% 2.13% 1.83% 2.25% 2.61% 4.09%
2026/09/23 5.99% 2.2% 1.73% 1.48% 2.9% 2.03% 1.71% 2.22% 2.76% 3.63%
2026/09/24 7.12% 2.08% 1.31% 2.53% 2.16% 2.49% 1.69% 2.6% 1.93% 2.73%
2026/09/25 5.07% 4.57% 2.31% 1.58% 2.71% 1.86% 1.76% 1.96% 1.8% 3.21%
2026/09/26 7.02% 4.59% 1.09% 2.11% 1.32% 2.06% 1.89% 3.44% 1.42% 2.81%
2026/09/27 7.4% 3.66% 1.01% 2.46% 1.87% 2.36% 2.19% 1.94% 2.16% 3.37%
2026/09/28 6.61% 3.78% 1.96% 2.56% 2.39% 2.45% 2.09% 2.25% 2.5% 3.06%
2026/09/29 5.54% 3.36% 1.93% 2.18% 2.06% 2.38% 1.94% 2.06% 2.68% 2.43%
2026/09/30 5.45% 3.94% 2.97% 2.58% 2.48% 2.4% 2.02% 1.88% 1.76% 1.65%
  • adobe.com
  • coursera.org
  • airtable.com
  • grammarly.com
  • monday.com
  • databricks.com
  • envato.com
  • ibm.com
  • smallpdf.com
  • pdf.net

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking at 7.40% on September 27. Coursera saw a mid-month surge, reaching 5.99% on September 14. Airtable’s share remained relatively stable, ending at 2.97%. Grammarly’s share increased steadily, closing at 2.58%. Monday.com experienced a rise, peaking at 3.18% on September 15. Databricks maintained a consistent share, finishing at 2.40%. Envato’s share varied, ending at 2.02%. IBM’s share peaked early, closing at 1.88%. Smallpdf’s share fluctuated, ending at 1.76%. PDF.net saw a significant rise, peaking at 5.42% on September 21.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Google Data Analytics Professional Certificate | Coursera https://www.coursera.org

    Designed for learners with little to no Data Analytics experience. Start learning today! Gain the knowledge and skills needed to land an entry-level job in Data Analytics. Achieve Your Goals.

  2. 2
    Grammarly.com https://www.grammarly.com

    Free AI Writing Assistance — Grammarly makes AI writing convenient. Work smarter with personalized AI guidance and text generation on any app or website. Tone Detector. Brand Tones. Style Guide. Highlights: Product Demo Available, Style Guide Available, Help Center Available.

  3. 3
    Data Center Space and Power - $600/month Cabinet https://www.he.net

    295 networks. Redundant A&B (Primary and Secondary) Power, 30 amp 208 volt...

  4. 4
    Quillbot Writes It Better | Grammar Checker for Docs https://www.quillbot.com

    Incorporate Quillbot into the writing tools you already use. Try for free today. Quillbot corrects mistakes and improves your writing instantly. Vocabulary Enhancements. Find The Right Synonym.

  5. 5
    What Is Data Science? - Turning Data into Insights https://www.sas.com

    Data science combines disciplines to turn data into insights.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Coursera’s ad shines by offering a gateway to data analytics careers, while Grammarly and Quillbot focus on enhancing writing with AI. HE.net emphasizes robust data center solutions, and SAS highlights the transformative power of data science.

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