US Software & Technology Data Analytics - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.9215933154
60.0784066846
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
envato.com 6.77
adobe.com 5.84
atlassian.com 3.73
databricks.com 3.68
airtable.com 3.37
zoominfo.com 3.27
grammarly.com 3.14
intelius.com 2.65
beenverified.com 1.91
snowflake.com 1.79
others 63.85
  • envato.com - 6.77%
  • adobe.com - 5.84%
  • atlassian.com - 3.73%
  • databricks.com - 3.68%
  • airtable.com - 3.37%
  • zoominfo.com - 3.27%
  • grammarly.com - 3.14%
  • intelius.com - 2.65%
  • beenverified.com - 1.91%
  • snowflake.com - 1.79%
  • others - 63.85%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 63.85% click share, while envato.com leads individual advertisers at 6.77%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com monday.com zoominfo.com adobe.com databricks.com atlassian.com zoho.com clickup.com airtable.com ibm.com
2026/04/01 1.57% 5.29% 0.91% 3.03% 2.91% 3.57% 1.69% 2.47% 2.06% 2.14%
2026/04/02 2.46% 3.92% 2.47% 2.91% 2.1% 2.92% 1.51% 2.37% 1.99% 1.89%
2026/04/03 2.31% 4.29% 2.39% 3.08% 2.6% 2.76% 1.73% 1.76% 2.98% 2.02%
2026/04/04 2.04% 3.64% 1.76% 4.22% 3.12% 3.65% 0.95% 1.85% 3.03% 2.72%
2026/04/05 2.16% 3.35% 1.55% 4.02% 2.6% 3.01% 1.16% 1.42% 2.85% 2.15%
2026/04/06 3.36% 3.26% 2.21% 3.76% 2.22% 3.33% 1.24% 2.75% 2.53% 1.74%
2026/04/07 1.92% 3.3% 2.43% 3.45% 2.72% 3.7% 1.18% 3.04% 1.9% 1.08%
2026/04/08 1.31% 3.69% 2.42% 3.57% 2.88% 2.89% 1.83% 3.21% 1.43% 1.5%
2026/04/09 1.16% 3.4% 2.43% 3.2% 2.89% 3.51% 1.72% 2.97% 2.3% 1.76%
2026/04/10 2.82% 2.76% 2.1% 3.69% 2.15% 3.89% 1.41% 1.85% 3.08% 1.36%
2026/04/11 0.93% 3.58% 1.73% 2.97% 2.56% 3.67% 1.23% 1.45% 4.28% 1.68%
2026/04/12 0.09% 2.77% 1.23% 3.14% 2.03% 3.82% 1.28% 1.61% 3.71% 2.66%
2026/04/13 2.56% 2.59% 2.54% 3.81% 2.53% 4.32% 1.17% 1.84% 2.5% 1.66%
2026/04/14 0.92% 3.35% 2.3% 2.06% 3.15% 2.59% 1.36% 1.91% 1.34% 1.88%
2026/04/15 2.22% 3.59% 2.73% 3.28% 2.83% 1.37% 1.66% 2.3% 1.72% 2.75%
2026/04/16 2.09% 2.92% 2.22% 3.86% 2.86% 1.49% 1.47% 2.43% 1.95% 1.26%
2026/04/17 1.97% 4.56% 2.44% 3.52% 2.1% 3.13% 1.29% 2.58% 2.53% 1.14%
2026/04/18 1.54% 4.84% 1.62% 3.94% 2.53% 3.48% 1.41% 2.31% 3.06% 1.83%
2026/04/19 0.68% 4.09% 1.8% 4.12% 3.01% 3% 0.95% 1.92% 2.55% 2.64%
2026/04/20 1.34% 3.98% 2.63% 3.21% 2.19% 1.98% 1.24% 2.11% 3.81% 1.18%
2026/04/21 2.46% 3.92% 3% 3.4% 2.65% 2.06% 2.1% 1.87% 2.52% 1.46%
2026/04/22 1.26% 5.22% 2.38% 3.48% 2.93% 2.25% 2.03% 2.3% 2.05% 2.97%
2026/04/23 1.87% 5.25% 2.35% 3.59% 3.02% 2.42% 1.83% 2.71% 1.88% 1.88%
2026/04/24 1.57% 5.68% 2.02% 3.47% 2.9% 1.22% 1.97% 2.05% 3.43% 1.67%
2026/04/25 2.41% 3.85% 2.8% 4.6% 2.89% 2.23% 1.6% 1.89% 3.1% 2.4%
2026/04/26 1.64% 2.61% 2.01% 4.6% 2.25% 3.32% 1.4% 2.25% 2.86% 2.52%
2026/04/27 2.09% 3.97% 2.56% 4.11% 3.3% 2.5% 2.07% 2.14% 2.38% 1.85%
2026/04/28 0.3% 4.46% 3.08% 3.52% 2.96% 1.27% 2.17% 2.51% 2.53% 1.93%
2026/04/29 2.32% 5.06% 2.56% 3.51% 2.56% 2.57% 2.46% 2.47% 1.68% 1.36%
2026/04/30 3.9% 3.62% 3.58% 3.45% 3.34% 1.98% 1.79% 1.77% 1.47% 1.3%
  • squareup.com
  • monday.com
  • zoominfo.com
  • adobe.com
  • databricks.com
  • atlassian.com
  • zoho.com
  • clickup.com
  • airtable.com
  • ibm.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Monday.com led with consistent highs, peaking mid-month. Squareup.com fluctuated, ending strong. Adobe.com and Zoominfo.com maintained steady growth, while Airtable.com spiked early. The month concluded with diverse performances across domains.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1622
2026/04/02 1645
2026/04/03 1658
2026/04/04 1628
2026/04/05 1653
2026/04/06 1745
2026/04/07 1714
2026/04/08 1583
2026/04/09 1592
2026/04/10 1600
2026/04/11 1492
2026/04/12 1494
2026/04/13 1600
2026/04/14 1548
2026/04/15 1549
2026/04/16 1471
2026/04/17 1438
2026/04/18 1456
2026/04/19 1451
2026/04/20 1485
2026/04/21 1482
2026/04/22 1501
2026/04/23 1496
2026/04/24 1460
2026/04/25 1391
2026/04/26 1431
2026/04/27 1471
2026/04/28 1444
2026/04/29 1426
2026/04/30 1391

Copyright © Adthena. All rights reserved.

April began with 1,622 advertisers, peaking at 1,745 on the 6th. A decline followed, ending the month at 1,391.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 1.02%
envato.com 0.6%
buffer.com 0.54%
zoominfo.com 0.49%
top10.com 0.47%
mit.edu -0.35%
grammarly.com -0.43%
snowflake.com -0.59%
beenverified.com -0.65%
atlassian.com -0.75%

Copyright © Adthena. All rights reserved.

Adobe.com surged with a 1.02 increase, while atlassian.com dropped by 0.75. Envato.com and buffer.com also gained, contrasting snowflake.com’s decline.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com databricks.com monday.com beenverified.com clickup.com envato.com grammarly.com atlassian.com ibm.com airtable.com
2026/04/01 3.25% 1.96% 4.25% 0.87% 2.57% 1.82% 1.21% 2.99% 1.73% 1.37%
2026/04/02 3.35% 1.46% 3.07% 2.64% 2.34% 1.7% 1.44% 2.34% 1.59% 1.5%
2026/04/03 3.4% 1.79% 3.82% 2.33% 1.64% 1.58% 1.12% 2.3% 1.82% 2.16%
2026/04/04 4.24% 2.35% 3.18% 2.29% 1.94% 1.53% 1.29% 2.9% 2.32% 1.89%
2026/04/05 4.29% 1.79% 2.44% 2.02% 1.36% 1.31% 1.05% 2.74% 1.73% 1.64%
2026/04/06 3.73% 1.62% 2.23% 2.76% 2.89% 1.52% 0.89% 3% 1.6% 1.79%
2026/04/07 3.63% 1.9% 2.31% 1.84% 3.24% 1.47% 2.66% 3.01% 0.96% 1.4%
2026/04/08 4.27% 1.98% 2.71% 1.9% 3.68% 1.54% 1.84% 2.36% 1.6% 0.96%
2026/04/09 4.36% 1.98% 2.73% 1.26% 3.58% 1.7% 1.79% 2.83% 1.36% 1.63%
2026/04/10 4.49% 1.36% 2.29% 1.52% 1.69% 1.64% 1.65% 3.06% 0.99% 2.34%
2026/04/11 3.53% 1.63% 2.79% 1.26% 1.69% 1.45% 1.99% 3.06% 1.14% 2.82%
2026/04/12 3.8% 1.39% 2.22% 1.72% 1.52% 2% 2.02% 2.75% 2.19% 2.24%
2026/04/13 4.15% 1.71% 2.14% 2.34% 2.17% 1.7% 1.26% 3.61% 1.16% 1.98%
2026/04/14 2.49% 2.37% 2.57% 1.64% 2.11% 1.75% 0.9% 2.46% 1.42% 0.93%
2026/04/15 3.6% 1.97% 3.38% 1.21% 2.49% 1.48% 1.26% 1.57% 2.15% 1.17%
2026/04/16 4.13% 2.08% 2.71% 1.55% 3.02% 1.7% 1.11% 1.89% 1.05% 1.42%
2026/04/17 4.34% 1.65% 3.84% 1.34% 3.11% 1.46% 1.59% 2.93% 1.02% 1.88%
2026/04/18 3.99% 1.81% 3.65% 1.48% 2.53% 1.58% 1.47% 3.01% 1.81% 1.98%
2026/04/19 4% 2.19% 2.95% 1.71% 2.37% 1.5% 1.28% 2.58% 2.38% 1.42%
2026/04/20 4.03% 1.66% 3.37% 2.23% 2.25% 1.8% 1.44% 1.86% 1.08% 2.57%
2026/04/21 4.11% 2.1% 3.02% 1.72% 2.27% 2.02% 1.51% 2.08% 1.34% 1.62%
2026/04/22 4.71% 2.26% 4.04% 1.46% 2.65% 1.87% 1.16% 2.06% 2.92% 1.49%
2026/04/23 4.17% 2.17% 4.44% 1.07% 2.83% 1.75% 1.15% 2.32% 1.86% 1.36%
2026/04/24 4.61% 2.3% 4.23% 1.81% 2.39% 1.99% 1.32% 1.24% 1.74% 2.6%
2026/04/25 5.46% 2.04% 3.26% 1.16% 2.06% 1.91% 1.19% 2.09% 2.31% 2.08%
2026/04/26 5.45% 1.62% 2.35% 0.78% 2.61% 1.63% 1.3% 2.4% 2.59% 1.62%
2026/04/27 4.77% 2.43% 3.51% 1.02% 2.14% 1.55% 1.19% 2.31% 2.17% 1.64%
2026/04/28 4.42% 2.23% 3.4% 0.49% 2.98% 1.99% 1.59% 1.2% 1.8% 1.9%
2026/04/29 4.96% 1.75% 4.72% 1.61% 2.92% 1.93% 1.54% 1.96% 1.39% 1.17%
2026/04/30 5.39% 2.64% 2.6% 2.54% 1.95% 1.83% 1.6% 1.58% 1.12% 1.06%
  • adobe.com
  • databricks.com
  • monday.com
  • beenverified.com
  • clickup.com
  • envato.com
  • grammarly.com
  • atlassian.com
  • ibm.com
  • airtable.com

Copyright © Adthena. All rights reserved.

Adobe.com led April with a steady rise, peaking at 5.46%. Databricks.com fluctuated, ending at 2.64%. Monday.com saw highs and lows, closing at 2.6%. Beenverified.com surged to 2.54%. Clickup.com’s peak was 3.68%, finishing at 1.95%. Envato.com remained stable, ending at 1.83%. Grammarly.com had minor fluctuations, closing at 1.6%. Atlassian.com varied, ending at 1.58%. IBM.com showed ups and downs, finishing at 1.12%. Airtable.com had a mixed month, closing at 1.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    Business Intelligence Platform - The Next Generation of BI https://www.databricks.com › business › intelligence

    Learn how Databricks can provide an AI-assisted business intelligence solution.

  3. 3
    Envato® | Unlimited Downloads https://elements.envato.com

    Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  4. 4
    Pure Storage is now Everpure | Storage and data management https://www.purestorage.com

    Pure Storage is now Everpure. Data management so simple, it feels like second nature. New name...

  5. 5
    How To Reverse Image Search on Google - Shopify https://www.shopify.com

    Discover why millions of entrepreneurs chose Shopify to build their business.

Copyright © Adthena. All rights reserved.

Adobe captivates with seamless photo editing across devices. Databricks introduces AI-driven business intelligence. Envato offers unlimited creative downloads for faster projects. Pure Storage rebrands to Everpure, simplifying data management. Shopify empowers entrepreneurs with innovative business solutions.

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