US Software & Technology Data Analytics - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.8292610028
55.1707389972
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 10.86
envato.com 4.69
grammarly.com 3.12
zoominfo.com 3.07
atlassian.com 2.63
databricks.com 2.45
squareup.com 2.3
intelius.com 1.99
airtable.com 1.98
beenverified.com 1.87
others 65.04
  • adobe.com - 10.86%
  • envato.com - 4.69%
  • grammarly.com - 3.12%
  • zoominfo.com - 3.07%
  • atlassian.com - 2.63%
  • databricks.com - 2.45%
  • squareup.com - 2.3%
  • intelius.com - 1.99%
  • airtable.com - 1.98%
  • beenverified.com - 1.87%
  • others - 65.04%

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Adobe leads with a 10.86% click share, followed by Envato at 4.69%. Others dominate with 65.04%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com semrush.com monday.com squareup.com zoominfo.com atlassian.com quickbooks.intuit.com databricks.com ibm.com airtable.com
2026/06/01 7.28% 0.67% 3.35% 2.99% 2.37% 1.1% 1.12% 2.06% 2.26% 1.09%
2026/06/02 7.13% 0.71% 2.42% 5.69% 2.47% 1.75% 1.05% 2.08% 2.46% 1.34%
2026/06/03 6.02% 1.73% 3.34% 4.21% 2.46% 1.52% 0.81% 2.27% 1.83% 0.94%
2026/06/04 6.23% 1.7% 2.48% 1.9% 1.96% 1.43% 1.25% 1.6% 2.88% 1.07%
2026/06/05 5.72% 1.34% 4.39% 4.1% 2.13% 1.02% 1.04% 1.22% 2.58% 0.88%
2026/06/06 7.77% 1.68% 2.1% 3.16% 2.1% 1.16% 0.89% 1.91% 3.34% 2.09%
2026/06/07 9.66% 0.91% 1.68% 3.83% 2.12% 1.07% 1.16% 1.58% 2.89% 1.18%
2026/06/08 4.98% 1.68% 2.8% 3.66% 2.55% 1.23% 0.82% 1.51% 2.88% 1.38%
2026/06/09 6.46% 0.6% 2.83% 4.27% 1.66% 1.76% 1.39% 2.62% 2.28% 1.29%
2026/06/10 6.78% 0.85% 2.97% 2.32% 2.53% 1.43% 1.46% 2.19% 1.45% 1.35%
2026/06/11 6.08% 1.02% 2.23% 3.84% 1.89% 1.54% 1.18% 2.37% 1.33% 0.53%
2026/06/12 8.01% 1.14% 2.46% 3.36% 2.08% 1.75% 1.22% 1.53% 1.22% 1.67%
2026/06/13 8.91% 0.92% 2.17% 3.65% 3.04% 1.51% 1.27% 1.8% 1.23% 2.02%
2026/06/14 6.68% 1.24% 2.62% 3.7% 2.19% 1.95% 1.38% 1.56% 0.98% 2.26%
2026/06/15 6.36% 1.15% 3.16% 3.95% 2.4% 1.32% 1.33% 1.97% 0.88% 2.48%
2026/06/16 6.86% 1.56% 2.73% 3.78% 2.29% 1.45% 1.24% 2.1% 0.78% 2.34%
2026/06/17 6.62% 1.72% 3.46% 4.44% 2.77% 1.71% 1.71% 1.73% 0.77% 1.68%
2026/06/18 5.77% 1.7% 3.38% 4.6% 2.08% 1.5% 1.69% 1.87% 0.89% 1.75%
2026/06/19 8.04% 2.28% 2.45% 2.57% 3.24% 2.15% 1.7% 1.99% 0.92% 1.71%
2026/06/20 6.59% 2.82% 2.93% 1.73% 3.15% 1.42% 2.08% 2.45% 0.88% 2.38%
2026/06/21 5.75% 1.7% 2.27% 1.86% 3.29% 1.73% 1.95% 2.86% 1.06% 1.87%
2026/06/22 5.97% 0.98% 2.74% 2.45% 3.25% 0.96% 1.63% 3.1% 0.73% 2.96%
2026/06/23 4.85% 3.47% 2.12% 2.24% 2.54% 1.35% 1.79% 2.4% 0.73% 1.42%
2026/06/24 4.76% 2.02% 2.51% 3.32% 3.09% 1.92% 1.96% 1.85% 0.65% 1.08%
2026/06/25 4.32% 1.79% 2.64% 4.17% 2.83% 2.73% 1.87% 2.53% 0.75% 1.63%
2026/06/26 4.66% 3.44% 3.12% 3.9% 1.29% 1.96% 1.63% 2.31% 0.57% 1.45%
2026/06/27 5.24% 4.34% 3.25% 2.55% 1.71% 1.66% 2.27% 2.27% 0.58% 2.24%
2026/06/28 4.33% 2.66% 3.14% 1.57% 2.27% 2.22% 1.58% 2.6% 0.7% 2.07%
2026/06/29 2.92% 3.85% 3.05% 2.31% 2.16% 1.14% 1.33% 1.98% 0.64% 1.83%
2026/06/30 6.06% 3.96% 3.21% 1.94% 1.66% 1.64% 1.51% 1.45% 1.17% 0.55%
  • adobe.com
  • semrush.com
  • monday.com
  • squareup.com
  • zoominfo.com
  • atlassian.com
  • quickbooks.intuit.com
  • databricks.com
  • ibm.com
  • airtable.com

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Adobe’s PPC spend fluctuated, peaking at 9.66% on June 7, then declining to 6.06% by month’s end. Semrush saw a steady rise, ending at 3.96%. Monday.com maintained stability, closing at 3.21%. Squareup’s spend varied, finishing at 1.94%. Zoominfo’s spend peaked mid-month, ending at 1.66%. Atlassian’s spend was consistent, closing at 1.64%. Quickbooks showed minor fluctuations, ending at 1.51%. Databricks’ spend peaked mid-month, closing at 1.45%. IBM’s spend decreased, ending at 1.17%. Airtable’s spend varied, closing at 0.55%.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1836
2026/06/02 1679
2026/06/03 1855
2026/06/04 1775
2026/06/05 1785
2026/06/06 1724
2026/06/07 1745
2026/06/08 1822
2026/06/09 1860
2026/06/10 1819
2026/06/11 1775
2026/06/12 1753
2026/06/13 1710
2026/06/14 1699
2026/06/15 1750
2026/06/16 1720
2026/06/17 1699
2026/06/18 1660
2026/06/19 1632
2026/06/20 1542
2026/06/21 1543
2026/06/22 1577
2026/06/23 1608
2026/06/24 1561
2026/06/25 1534
2026/06/26 1495
2026/06/27 1483
2026/06/28 1476
2026/06/29 1529
2026/06/30 1514

Copyright © Adthena. All rights reserved.

June began with 1,836 advertisers, peaking at 1,860 on June 9. A steady decline followed, ending at 1,514 on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
semrush.com 1.17%
grammarly.com 1%
beenverified.com 0.92%
seranking.com 0.78%
blockchain.com 0.67%
smartsheet.com -0.4%
seagate.com -0.62%
squareup.com -0.68%
ibm.com -0.76%
adobe.com -0.91%

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Grammarly.com and Semrush.com surged in click share, while Adobe.com and IBM.com faced declines.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com asana.com smallpdf.com monday.com semrush.com triplewhale.com beenverified.com atlassian.com ibm.com databricks.com
2026/06/01 6.63% 0.86% 1.39% 2.75% 0.58% 1.4% 2.44% 1.02% 2.06% 1.42%
2026/06/02 7% 0.95% 0.75% 2.56% 0.56% 1.19% 0.99% 1.72% 2.46% 1.42%
2026/06/03 5.83% 1.29% 1.14% 2.83% 1.44% 1.11% 1.99% 1.21% 1.82% 1.61%
2026/06/04 6.09% 1.37% 1.08% 2.53% 1.34% 0.59% 2.13% 1.21% 2.81% 1.18%
2026/06/05 6.32% 0.74% 1.25% 4.24% 1.23% 0.81% 1.22% 0.93% 2.56% 1.05%
2026/06/06 7.69% 0.43% 1.12% 2.11% 1.7% 0.68% 0.97% 1.07% 3.21% 1.66%
2026/06/07 9.62% 0.61% 1.4% 1.43% 0.7% 0.52% 1.39% 1.05% 2.86% 1.27%
2026/06/08 5.62% 1.42% 1.58% 2.62% 1.57% 0.38% 1.89% 1.2% 2.7% 1.18%
2026/06/09 6.58% 1.11% 1.87% 2.58% 0.53% 2.09% 2.22% 1.51% 2.27% 1.87%
2026/06/10 7.23% 1.26% 1.34% 2.81% 0.63% 0.87% 1.5% 1.39% 1.37% 1.66%
2026/06/11 6.43% 1.75% 1.28% 1.74% 1.08% 1.7% 1.5% 1.52% 1.12% 1.76%
2026/06/12 7.67% 1.59% 1.31% 2.53% 1.24% 1.02% 0.53% 1.55% 1.26% 1.28%
2026/06/13 8.82% 0.98% 1.49% 2.26% 0.86% 2.11% 1.43% 1.38% 1.29% 1.31%
2026/06/14 7.5% 0.67% 1.15% 2.6% 1% 2.91% 0.88% 1.61% 0.9% 1.16%
2026/06/15 6.31% 1.12% 1.11% 3.07% 0.95% 2.84% 1.14% 1.26% 0.9% 1.5%
2026/06/16 6.45% 2.19% 1.4% 2.77% 1.31% 1.17% 1.51% 1.41% 0.71% 1.51%
2026/06/17 6.4% 3.4% 1.03% 3.39% 1.45% 0% 2.87% 1.71% 0.75% 1.33%
2026/06/18 6.11% 3.32% 1.32% 3.34% 1.5% 0% 2.08% 1.56% 0.92% 1.32%
2026/06/19 8.22% 1.22% 1.29% 2.5% 2.25% 0% 2.75% 1.91% 0.9% 1.64%
2026/06/20 8.61% 1.59% 1.71% 2.65% 2.72% 0% 1.85% 1.35% 0.93% 1.87%
2026/06/21 7.33% 1% 1.58% 2.01% 1.35% 0% 3.76% 1.37% 1.18% 2.16%
2026/06/22 7.09% 2.12% 2.51% 2.47% 0.99% 0.62% 3.47% 0.84% 0.66% 2.09%
2026/06/23 5.73% 2.44% 2.39% 2.06% 2.98% 1.01% 2.7% 1.22% 0.6% 1.7%
2026/06/24 6.04% 1.79% 2.15% 2.6% 1.95% 4% 1.94% 1.87% 0.65% 1.28%
2026/06/25 5.66% 1.9% 1.64% 2.58% 1.54% 2.49% 2.89% 2.46% 0.62% 1.7%
2026/06/26 5.74% 2.52% 1.58% 3.16% 3.01% 4.62% 1.54% 1.88% 0.51% 1.66%
2026/06/27 6.44% 1.71% 1.27% 3.18% 3.51% 5.65% 1.13% 1.49% 0.55% 1.6%
2026/06/28 5.27% 1.26% 1.71% 2.65% 1.95% 3.63% 2.76% 1.96% 0.58% 1.8%
2026/06/29 4.13% 1.66% 1.83% 2.7% 3.2% 1.95% 3% 1.04% 0.64% 1.33%
2026/06/30 6.68% 3.77% 3.13% 2.36% 2.09% 1.97% 1.72% 1.44% 1.22% 0.97%
  • adobe.com
  • asana.com
  • smallpdf.com
  • monday.com
  • semrush.com
  • triplewhale.com
  • beenverified.com
  • atlassian.com
  • ibm.com
  • databricks.com

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Adobe’s impression share fluctuated, peaking mid-month. Asana and Smallpdf saw gradual increases, while Monday and Semrush experienced spikes. Triplewhale surged late June. Beenverified and Atlassian showed steady growth. IBM and Databricks declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    Envato® https://elements.envato.com

    Unlimited Downloads — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  3. 3
    20% Off Annual Subscriptions - BI Solution w/ AI Capabilities https://www.ibm.com › cognos › analytics

    20% off Annual Premium or Standard Plans. Valid until June 30th.

  4. 4
    Easy-to-Use Gantt Chart https://www.monday.com

    Visualize Projects & Workflow — Looking for an Effective Project Tracking Solution? Use Our Gantt Chart Templates. From Strategy...

  5. 5
    How To Reverse Image Search on Google - Shopify https://www.shopify.com

    Expert guides to help you start and grow your online business.

Copyright © Adthena. All rights reserved.

In the realm of PPC, Adobe captivates with seamless photo editing across devices, while Envato entices with unlimited creative downloads. IBM offers a tempting 20% discount on AI-driven BI solutions. Monday.com simplifies project tracking with intuitive Gantt charts, and Shopify empowers online business growth with expert guides.

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