US Software & Technology Data Analytics - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – US

Google AI Overview visibility for Software & Technology Data Analytics US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.7303937862
52.2696062138
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 11.92
grammarly.com 7.17
envato.com 4.39
smallpdf.com 3.35
blockchain.com 3.31
zoominfo.com 3.19
atlassian.com 2.61
semrush.com 2.15
databricks.com 2.06
airtable.com 2.03
others 57.82
  • adobe.com - 11.92%
  • grammarly.com - 7.17%
  • envato.com - 4.39%
  • smallpdf.com - 3.35%
  • blockchain.com - 3.31%
  • zoominfo.com - 3.19%
  • atlassian.com - 2.61%
  • semrush.com - 2.15%
  • databricks.com - 2.06%
  • airtable.com - 2.03%
  • others - 57.82%

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In the PPC landscape, Adobe leads with 11.92% click share, followed by Grammarly at 7.17%. Envato, Smallpdf, and Blockchain trail behind. Notably, ‘others’ dominate with 57.82%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com tableau.com monday.com semrush.com asana.com atlassian.com clickup.com grammarly.com airtable.com ibm.com
2026/07/01 9.38% 3.44% 3.75% 5.3% 5.16% 1.17% 1.01% 1.65% 1.9% 1.85%
2026/07/02 8.22% 4% 2.25% 5.55% 1.31% 1.39% 1.68% 1.3% 1.71% 3.5%
2026/07/03 8.32% 1.33% 4.28% 4.6% 3.89% 1.09% 1.77% 2.3% 3.68% 2.53%
2026/07/04 7.83% 1.38% 2.88% 5.28% 2.03% 0.66% 0.92% 1.5% 2.67% 2.64%
2026/07/05 8% 0.93% 2.32% 5.23% 1.99% 0.92% 1.52% 1.94% 3.28% 2.9%
2026/07/06 9.18% 0.57% 3.07% 3.43% 3.37% 1.44% 1.07% 1.94% 1.61% 2.23%
2026/07/07 7.28% 3.21% 3.42% 5.89% 3.01% 1.31% 0.7% 2.76% 1.23% 3.61%
2026/07/08 11.1% 1.87% 3.13% 2.02% 1.08% 1.86% 1.31% 2.44% 1.13% 1.89%
2026/07/09 7.4% 2.78% 2.78% 4.91% 2.97% 1.7% 3.25% 1.63% 1.24% 2.69%
2026/07/10 11.79% 3.28% 1.79% 3.49% 2.76% 1.99% 2.33% 1.39% 2.14% 1.72%
2026/07/11 8.92% 3.07% 1.87% 2.58% 0.79% 2.55% 3.24% 3.14% 2.56% 4.04%
2026/07/12 9.13% 3.43% 1.61% 3.16% 1.97% 1.83% 2.43% 3.44% 1.75% 1.9%
2026/07/13 8.07% 3.14% 2.95% 3.86% 2.12% 1.67% 3.4% 1.82% 1.43% 2%
2026/07/14 8.59% 2.95% 2.12% 3.73% 3.55% 3.2% 2.25% 1.22% 1.98% 2.72%
2026/07/15 7.32% 3.1% 1.99% 5.38% 4.16% 2.61% 2.69% 2.27% 0.91% 1.66%
2026/07/16 8.19% 3.81% 2.72% 2.8% 4.2% 3.38% 3.15% 2.09% 0.62% 2.11%
2026/07/17 7.03% 2.12% 2.55% 5.24% 2.44% 2.81% 1.05% 2.08% 1.96% 4.79%
2026/07/18 7.34% 2.2% 1.03% 4.17% 2.1% 2.49% 0.65% 2.27% 1.63% 5.02%
2026/07/19 8.45% 1.54% 1.25% 4.46% 2.43% 2.35% 0.76% 2.1% 2.18% 3.76%
2026/07/20 7.97% 1.22% 1.19% 2.17% 2.19% 1.41% 0.66% 2.01% 1.94% 2.06%
2026/07/21 8.56% 2.94% 2.16% 3.72% 3.54% 3.19% 2.24% 1.22% 1.98% 2.71%
2026/07/22 6.84% 2.94% 3.46% 2.46% 2.59% 2.93% 2.93% 2.38% 1.61% 2.88%
2026/07/23 8.76% 2.38% 2.15% 4.8% 3.16% 3.75% 1.56% 3.02% 2.65% 3.61%
2026/07/24 8.79% 2.09% 2.01% 2.39% 2.79% 3.04% 1.43% 2.5% 1.66% 2.73%
2026/07/25 12.07% 1.81% 2.48% 2.6% 3.5% 1.85% 2.1% 2.2% 2.08% 2.38%
2026/07/26 10.51% 2.16% 2.48% 3.64% 2.42% 2.45% 2.31% 1.6% 1.32% 4.15%
2026/07/27 6.9% 2.78% 1.52% 3.63% 3.43% 3.12% 1.29% 2.3% 2.66% 2.49%
2026/07/28 8.37% 2.41% 2.52% 2.33% 2.41% 3.49% 3.51% 1.04% 1.76% 4.71%
2026/07/29 8.78% 1.67% 2.61% 4.07% 3.67% 3.05% 3.61% 1.87% 1.67% 2.78%
2026/07/30 7.43% 4.45% 4.27% 2.32% 2.4% 3.4% 1.42% 1.35% 1.42% 3.91%
2026/07/31 9.24% 2.68% 2.54% 2.38% 2.3% 2% 1.65% 1.61% 1.29% 1.28%
  • adobe.com
  • tableau.com
  • monday.com
  • semrush.com
  • asana.com
  • atlassian.com
  • clickup.com
  • grammarly.com
  • airtable.com
  • ibm.com

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend fluctuated, peaking at 12.07% on July 25. Tableau’s share remained low, with a slight rise on July 30. Monday.com saw a peak on July 30, while SEMrush’s highest was on July 7. Asana’s spend was steady, with a peak on July 15. Atlassian’s share increased mid-month, and ClickUp’s highest was on July 29. Grammarly’s spend was consistent, peaking on July 12. Airtable’s share was stable, with a peak on July 3. IBM’s spend peaked on July 18, ending the month with a dip.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1504
2026/07/02 1504
2026/07/03 1542
2026/07/04 1514
2026/07/05 1502
2026/07/06 1559
2026/07/07 1546
2026/07/08 1478
2026/07/09 1427
2026/07/10 1508
2026/07/11 1427
2026/07/12 1463
2026/07/13 1531
2026/07/14 1491
2026/07/15 1461
2026/07/16 1504
2026/07/17 1457
2026/07/18 1425
2026/07/19 1406
2026/07/20 1422
2026/07/21 1491
2026/07/22 1628
2026/07/23 1630
2026/07/24 1639
2026/07/25 1651
2026/07/26 1679
2026/07/27 1585
2026/07/28 1610
2026/07/29 1574
2026/07/30 1599
2026/07/31 1547

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in distinct advertisers, starting at 1,504 and peaking at 1,679 on the 26th. The month concluded with 1,547 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kentik.com 1.37%
atlassian.com 0.65%
seranking.com 0.55%
zoominfo.com 0.44%
ibm.com 0.39%
canva.com -0.35%
grammarly.com -0.41%
skylum.com -0.44%
beenverified.com -0.45%
blockchain.com -0.63%

Copyright © Adthena. All rights reserved.

Kentik.com surged with a 1.37% click share increase, while blockchain.com faced a 0.63% decline.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com monday.com tableau.com grammarly.com semrush.com asana.com smallpdf.com atlassian.com clickup.com ibm.com
2026/07/01 8.42% 2.44% 3.46% 2.45% 2.79% 3.57% 3.42% 1.35% 0.91% 2.05%
2026/07/02 7.76% 1.75% 3.78% 1.92% 3.21% 1.08% 1.78% 1.27% 1.43% 3.67%
2026/07/03 8.11% 2.74% 1.25% 3.52% 3.05% 3.44% 1.87% 0.94% 1.3% 2.55%
2026/07/04 8.34% 2.02% 1.23% 2.38% 2.65% 1.28% 1.89% 0.6% 0.64% 2.64%
2026/07/05 8.28% 1.36% 0.72% 2.97% 2.52% 2.55% 2.58% 0.67% 1.15% 2.64%
2026/07/06 7.62% 2.01% 0.5% 2.83% 1.46% 4.52% 2.39% 1.33% 1.01% 2.14%
2026/07/07 6.49% 2.02% 2.93% 4.34% 2.61% 4.18% 1.34% 0.8% 0.63% 3.73%
2026/07/08 9.61% 2.21% 1.38% 3.89% 1.08% 0.79% 3.11% 1.15% 1% 1.53%
2026/07/09 7.51% 1.99% 1.97% 2.07% 3.66% 1.58% 2.51% 1.16% 2.17% 2.68%
2026/07/10 9.81% 1.62% 2.75% 2.51% 1.8% 1.49% 2.53% 1.15% 2.12% 1.56%
2026/07/11 9.22% 1.8% 2.86% 4.79% 1.63% 0.5% 3.36% 1.51% 2.52% 4%
2026/07/12 8.03% 1.17% 2.96% 4.65% 2.19% 1.11% 2.14% 1.25% 2.24% 1.84%
2026/07/13 7.88% 2.16% 2.64% 3.14% 1.89% 1.07% 2.53% 1.25% 2.86% 2.12%
2026/07/14 8.21% 1.56% 2.29% 2.34% 2.15% 2.5% 2.95% 2.16% 2.24% 2.73%
2026/07/15 7.32% 1.32% 2.18% 3.99% 3.02% 4.24% 1.55% 1.97% 1.78% 1.71%
2026/07/16 8.63% 2.26% 3.04% 3.68% 1.44% 3.06% 3.39% 1.89% 2.13% 2.07%
2026/07/17 7.47% 1.63% 1.5% 3.72% 2.44% 3.56% 4.13% 1.86% 1.01% 4.69%
2026/07/18 8.49% 1.25% 2.33% 3.62% 1.46% 1.91% 3.53% 2.17% 0.56% 4.9%
2026/07/19 7.73% 1.2% 1.53% 3.33% 1.78% 2.02% 2.64% 1.49% 0.64% 4.2%
2026/07/20 8.48% 0.96% 1.15% 2.37% 1.67% 2.36% 5.07% 1.52% 0.98% 2.01%
2026/07/21 8.21% 1.56% 2.29% 2.34% 2.15% 2.5% 2.95% 2.16% 2.24% 2.73%
2026/07/22 7.22% 2.71% 2.37% 3.85% 1.87% 2.14% 2.87% 1.68% 2.29% 3.13%
2026/07/23 8.15% 1.74% 2.02% 5.21% 2.34% 2.48% 2.28% 2.5% 1.42% 3.97%
2026/07/24 8.41% 1.76% 1.69% 4.26% 1.67% 2.22% 2.04% 2.03% 1.2% 2.58%
2026/07/25 10.4% 1.92% 1.41% 3.89% 1.36% 3.08% 2.03% 1.33% 1.92% 2.09%
2026/07/26 9.21% 1.82% 1.96% 2.78% 2.12% 1.49% 3.21% 1.67% 1.89% 4.64%
2026/07/27 7.57% 1.44% 2.21% 4.13% 2.5% 4.14% 2.43% 2.08% 1.27% 2.01%
2026/07/28 6.91% 2.49% 2.05% 1.57% 2.14% 2.64% 2.77% 1.97% 2.75% 4.41%
2026/07/29 8.07% 2.71% 1.63% 3.44% 2.14% 2.72% 2.27% 2% 2.78% 3.17%
2026/07/30 7.69% 3.14% 4.94% 2.35% 1.43% 1.95% 1.81% 2.1% 1.24% 3.82%
2026/07/31 9.08% 2.76% 2.55% 2.36% 1.9% 1.61% 1.58% 1.55% 1.36% 1.08%
  • adobe.com
  • monday.com
  • tableau.com
  • grammarly.com
  • semrush.com
  • asana.com
  • smallpdf.com
  • atlassian.com
  • clickup.com
  • ibm.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking at 10.4% on July 25. Monday.com saw a steady rise, ending at 2.76%. Tableau spiked to 4.94% on July 30. Grammarly’s share peaked at 5.21% on July 23. Semrush maintained stability, while Asana’s share varied. Smallpdf’s share peaked at 5.07% on July 20. Atlassian and ClickUp showed moderate fluctuations. IBM’s share peaked at 4.9% on July 18.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics - Last month
  1. 1
    Free PDF converter https://www.adobe.com

    Convert to PDF for free — Create a PDF from Word, Excel, and JPG files, or convert from PDF. Try for free now. Convert files...

  2. 2
    Envato® https://elements.envato.com

    Design Without Limits — Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Easy Licensing.

  3. 3
    Prepare and Analyze Data | Statistical Analysis Program https://www.ibm.com › spss › statistics

    Prepare and Analyze Data Through an Intuitive User Interface with IBM® SPSS® Statistics. Uncover Data Insights That Can Help Solve Business & Research Problems w/ SPSS Statistics.

  4. 4
    Data Analysis Simplified - Interactive Data Analysis Tool https://www.ni.com

    Develop custom data analysis and reporting routines with NI DIAdem. Analyze engineering data from over 1,000 file formats using NI DIAdem software.

  5. 5
    PDF Converter https://www.smallpdf.com

    Convert files from and to PDF — Convert PDF files online easily with Smallpdf, your online PDF converter tool. Convert documents...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Adobe and Smallpdf captivate with free PDF conversion tools, emphasizing accessibility and ease. Envato® stands out by offering limitless design resources, while IBM and NI focus on empowering data analysis through intuitive interfaces and comprehensive tools.

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