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US Software & Technology Software Development - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
adobe.com 24.03
microsoft.com 4.5
apple.com 3.92
groupon.com 3.43
procore.com 3.23
google.com 2.39
pdffiller.com 2.31
code.org 1.42
miro.com 1.41
nerdused.com 1.29
others 52.07

Copyright © Adthena. All rights reserved.

Adobe.com leads with 24.03% click share, while Microsoft.com follows at 4.5%. Others dominate with 52.07%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date apple.com adobe.com microsoft.com groupon.com monday.com pdffiller.com wix.com top10.com forbes.com zoho.com
2025/05/01 2.38% 13.19% 0.77% 1.27% 3.12% 2% 2.29% 1.86% 1.25% 1.39%
2025/05/02 5.57% 11.32% 0.18% 1.14% 3.62% 2.5% 2.23% 1.97% 1.25% 1.67%
2025/05/03 5.57% 13.4% 0.17% 0.93% 3.34% 2.62% 1.77% 1.67% 1.41% 1.36%
2025/05/04 7.92% 13.41% 0.87% 1.41% 2.92% 2.4% 2.17% 1.78% 1.13% 1.33%
2025/05/05 6.73% 13.25% 0.46% 0.76% 3.3% 2.48% 2.14% 1.82% 1.11% 1.28%
2025/05/06 6.19% 12.87% 1.42% 0.36% 3.34% 2.37% 2.65% 2.37% 1.15% 1.4%
2025/05/07 8.55% 11.78% 0.61% 1.56% 3.85% 2.14% 2.2% 2.17% 1.24% 1.8%
2025/05/08 8.79% 11.71% 1.04% 1.74% 3.51% 2.39% 2.05% 2.17% 1.08% 1.65%
2025/05/09 0.95% 11.44% 0.51% 5.33% 4.26% 2.29% 2.13% 1.64% 1.3% 2.14%
2025/05/10 0.72% 12.83% 0.1% 8.94% 3.49% 2.25% 2.33% 1.77% 1.15% 1.49%
2025/05/11 5.78% 12.03% 0.43% 7.15% 2.86% 2% 2.06% 1.37% 1.04% 1.29%
2025/05/12 0.99% 13.19% 0.53% 4.7% 3.16% 2.13% 2.06% 1.53% 1.12% 1.57%
2025/05/13 7.31% 13.05% 1.03% 3.71% 3.34% 2.36% 2.41% 1.2% 1.21% 1.91%
2025/05/14 14.48% 11.03% 1.33% 3.05% 3.14% 2.33% 1.99% 1.2% 1.01% 1.92%
2025/05/15 4.9% 12.35% 0.16% 2.57% 4.05% 2.64% 2.13% 1.75% 0.77% 1.9%
2025/05/16 0.68% 14.22% 1.95% 2.19% 3.74% 2.78% 1.97% 1.51% 0.72% 1.85%
2025/05/17 1.12% 14.75% 0.2% 1.34% 3.67% 2.46% 1.83% 1.73% 1.21% 1.33%
2025/05/18 8.69% 14.62% 0.18% 1.33% 2.92% 2.19% 1.93% 1.45% 1.05% 1.29%
2025/05/19 7.64% 14.3% 1.49% 1.72% 3.67% 2.17% 2.13% 1.39% 0.92% 1.69%
2025/05/20 0.74% 13.83% 3.08% 1.8% 4.28% 2.64% 2.11% 1.62% 0.82% 1.79%
2025/05/21 0.73% 12.8% 4.41% 1.47% 3.71% 2.81% 2.25% 1.62% 0.76% 1.83%
2025/05/22 0.79% 11.71% 4.34% 3.48% 3.7% 2.56% 1.73% 1.83% 0.74% 1.78%
2025/05/23 2% 11.14% 5.35% 2.62% 3.42% 2.28% 1.91% 1.6% 0.95% 1.5%
2025/05/24 5% 13.89% 5.44% 2.93% 3.05% 2.22% 1.56% 1.71% 0.89% 1%
2025/05/25 8.78% 15.65% 5.22% 2.2% 2.81% 2.19% 1.6% 1.28% 1.16% 0.89%
2025/05/26 4.84% 16.12% 6.92% 2.71% 2.57% 2.14% 1.42% 1.15% 0.83% 1.19%
2025/05/27 0.67% 15.14% 5.87% 2.95% 2.77% 2.4% 2% 1.79% 1.05% 1.17%
2025/05/28 0.99% 13.41% 4.6% 3.06% 3.9% 2.64% 1.74% 1.66% 0.95% 2.19%
2025/05/29 0.98% 11.84% 4% 2.7% 3.36% 2.94% 2.07% 1.76% 0.92% 1.77%
2025/05/30 10.43% 8.76% 3.5% 2.25% 3.58% 2.36% 2.18% 1.63% 1.13% 1.6%
2025/05/31 12.35% 10.44% 5.39% 4.48% 2.77% 2.12% 1.83% 1.72% 1.4% 0.92%

Copyright © Adthena. All rights reserved.

In May 2025, Apple and Adobe showed fluctuating PPC spend, with Adobe peaking mid-month. Microsoft steadily increased, while Groupon spiked early. Monday.com and pdffiller.com maintained consistency. Wix and top10.com had minor variations. Forbes and Zoho saw slight declines.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 2364
2025/05/02 2401
2025/05/03 2234
2025/05/04 2239
2025/05/05 2380
2025/05/06 2472
2025/05/07 2557
2025/05/08 2493
2025/05/09 2446
2025/05/10 2337
2025/05/11 2378
2025/05/12 2519
2025/05/13 2612
2025/05/14 2572
2025/05/15 2580
2025/05/16 2485
2025/05/17 2387
2025/05/18 2399
2025/05/19 2587
2025/05/20 2493
2025/05/21 2503
2025/05/22 2545
2025/05/23 2456
2025/05/24 2308
2025/05/25 2308
2025/05/26 2424
2025/05/27 2451
2025/05/28 2456
2025/05/29 2424
2025/05/30 2367
2025/05/31 2223

Copyright © Adthena. All rights reserved.

In May, distinct advertisers fluctuated, peaking at 2,612 on the 13th. The month concluded with a decline to 2,223.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 6.26%
adobe.com 0.5%
ionos.com 0.37%
rushpdf.com 0.26%
msi.com 0.2%
google.com -0.57%
apple.com -0.65%
wordcounter.net -0.66%
amazon.com -0.94%
groupon.com -1.25%

Copyright © Adthena. All rights reserved.

Microsoft.com surged with a 6.26% click share increase, while Groupon.com dropped by 1.25%.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date apple.com adobe.com groupon.com microsoft.com pdffiller.com productkeys.com nerdused.com monday.com xometry.com amazon.com
2025/05/01 5.37% 10.55% 2.07% 0.6% 2.94% 2.33% 3.21% 1.27% 1.77% 1.02%
2025/05/02 5.41% 10.35% 2.57% 0.25% 3.48% 1.48% 2.2% 1.45% 1.55% 0.77%
2025/05/03 5.32% 12.35% 2.01% 0.23% 3.42% 0.94% 1.04% 1.49% 1.19% 1.48%
2025/05/04 6.59% 11.24% 2.63% 0.93% 2.97% 1.17% 3.55% 1.17% 1.47% 1.6%
2025/05/05 6.4% 11.95% 1.31% 0.55% 3.23% 0.82% 2.42% 1.3% 1.69% 1.57%
2025/05/06 5.95% 12.16% 0.71% 1.29% 3.27% 1.5% 2.51% 1.38% 1.82% 2.5%
2025/05/07 8.01% 10.87% 2.64% 0.91% 3.01% 1.7% 2.76% 1.77% 1.64% 1.96%
2025/05/08 8.26% 11.33% 3.38% 0.84% 3.38% 1.57% 1.12% 1.46% 1.53% 1.74%
2025/05/09 1.54% 10.75% 10.52% 0.59% 2.84% 1.34% 1.96% 1.79% 1.76% 1.53%
2025/05/10 1.03% 10.37% 16.43% 0.12% 2.64% 1.58% 3.02% 1.19% 1.15% 1.87%
2025/05/11 4.87% 10.04% 12.06% 0.47% 2.32% 1.08% 2.49% 1.03% 1.07% 1.74%
2025/05/12 1.37% 10.96% 8.18% 0.6% 2.46% 1.42% 2.99% 1.3% 1.78% 2.06%
2025/05/13 6.92% 11.28% 7.33% 0.86% 3.09% 1.22% 2.29% 1.35% 1.59% 1.63%
2025/05/14 13.06% 10.44% 5.52% 1.52% 2.98% 1.18% 1.23% 1.26% 1.57% 2.41%
2025/05/15 4.75% 11.58% 4.61% 0.21% 3.5% 1.19% 1.77% 1.8% 1.7% 1.36%
2025/05/16 1.13% 12.74% 4.47% 1.74% 3.52% 1.48% 1.41% 1.76% 2.12% 0.97%
2025/05/17 1.88% 13.04% 2.83% 0.22% 3.11% 1.24% 1.45% 1.63% 1.71% 2.38%
2025/05/18 8% 13.11% 2.6% 0.24% 2.79% 1.12% 1.92% 1.18% 1.36% 0.89%
2025/05/19 7.06% 12.54% 3.35% 1.69% 2.81% 1.21% 1.31% 1.85% 1.81% 1.32%
2025/05/20 1.13% 12.28% 3.91% 2.98% 3.56% 1.34% 2.22% 1.85% 1.67% 0.52%
2025/05/21 1.2% 11.78% 3.36% 4.74% 3.77% 1.07% 1.14% 1.46% 1.77% 0.64%
2025/05/22 1.13% 10.37% 6.44% 5.13% 3.22% 1.69% 3.17% 1.59% 1.8% 1.4%
2025/05/23 2.01% 10.23% 4.55% 5.3% 2.86% 2.03% 2.18% 1.64% 1.86% 0.55%
2025/05/24 4.35% 12.03% 5.15% 5.53% 2.52% 1.07% 2.17% 1.37% 1.22% 0.79%
2025/05/25 7.51% 13.34% 4.19% 5.68% 2.68% 0.84% 0.69% 1.19% 1.11% 1.2%
2025/05/26 4.41% 13.08% 4.94% 6.4% 2.55% 1.11% 2.59% 1.22% 1.37% 0.37%
2025/05/27 0.95% 13.06% 5.48% 5.52% 3.02% 0.89% 1.67% 1.13% 1.48% 0.44%
2025/05/28 1.54% 12.41% 5.37% 3.53% 3.5% 1.56% 1.99% 1.61% 2.12% 0.68%
2025/05/29 1.26% 10.81% 4.49% 4.24% 3.98% 1.23% 1.55% 1.27% 1.85% 0.33%
2025/05/30 9.75% 8.08% 4.08% 3.69% 3.13% 1.28% 1.65% 1.46% 2.02% 0.31%
2025/05/31 9.78% 8.75% 8.6% 4.3% 2.55% 2.53% 2.41% 0.99% 0.94% 0.23%

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In May 2025, Apple and Adobe dominated PPC impressions. Apple saw fluctuations, peaking at 13.06% on May 14. Adobe maintained a steady presence, ending at 8.75%. Groupon surged mid-month, while Microsoft gained momentum towards the end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Adobe® - Official Site https://www.adobe.com

    Create wherever you want to be — Get the Complete Toolkit for Creativity including Photoshop, Illustrator and Premiere Pro. Find the Major Updates Across the Creative Cloud Apps To Accelerate Creativity!

  2. 2
    Take a picture math solver https://apps.apple.com

    AI math picture solver — Snap or upload a picture to unlock instant answers in math, stats, chemistry and others. Provides step-by-step solutions for all courses from high...

  3. 3
    CapCut desktop version https://www.capcut.com

    best video editor for laptop — Create great videos for free to record the most wonderful time of the year. Create...

  4. 4
    Free Online Word Counter: Count Words & Check Grammar https://www.grammarly.com

    Find out what you can accomplish with the power of Grammarly at your fingertips. Our...

  5. 5
    QR Code Generator (Free) https://www.qr-code.io

    Best Free QR Code Generator — Creating QR Codes for Your Links, PDFs & Videos Is Easy. Create & Design QR Codes for Free. Learn...

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, five advertisers shine with compelling narratives. Adobe entices creatives with a complete toolkit, promising accelerated creativity. Apple’s AI math solver offers instant solutions, simplifying complex subjects. CapCut invites users to capture memories with its free video editor. Grammarly empowers writers with its word counter and grammar checker. Lastly, QR Code Generator simplifies digital connections, offering free, customizable QR codes. Each ad tells a story of innovation and accessibility, resonating with diverse audiences.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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