US Software & Technology Software Development - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – US

Google AI Overview visibility for Software & Technology Software Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.5175721031
62.4824278969
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 6%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 23.63
microsoft.com 14.43
google.com 4.56
figma.com 2.54
groupon.com 2.18
grammarly.com 2.17
procore.com 1.88
autodesk.com 1.72
quillbot.com 1.69
jotform.com 1.43
others 43.77
  • adobe.com - 23.63%
  • microsoft.com - 14.43%
  • google.com - 4.56%
  • figma.com - 2.54%
  • groupon.com - 2.18%
  • grammarly.com - 2.17%
  • procore.com - 1.88%
  • autodesk.com - 1.72%
  • quillbot.com - 1.69%
  • jotform.com - 1.43%
  • others - 43.77%

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Adobe leads with 23.63% click share, followed by Microsoft at 14.43%. Google holds 4.56%, while ‘others’ dominate with 43.77%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com wrike.com groupon.com monday.com pdf.net pdffiller.com zoho.com smartsheet.com microsoft.com google.com
2026/03/01 16.67% 0.26% 2.3% 3.03% 1.86% 1.39% 2.25% 1.1% 7.21% 1.18%
2026/03/02 15.01% 2.78% 4.3% 2.98% 2.5% 1.59% 2.29% 0.51% 4.01% 1.33%
2026/03/03 14.28% 3.21% 1.99% 3.01% 2% 1.37% 2.82% 0.72% 5.5% 1.32%
2026/03/04 12% 2.21% 6.2% 3.24% 2.54% 1.42% 1.99% 0.7% 3.08% 1.48%
2026/03/05 11.91% 1.88% 2.73% 3.44% 2.64% 1.58% 2.94% 1.47% 2.04% 1.37%
2026/03/06 10.99% 2.82% 3.25% 3.17% 2.37% 1.51% 2.4% 1.43% 1.81% 1.66%
2026/03/07 14.91% 0.42% 1.81% 3.13% 1.95% 1.66% 2.05% 1.58% 3.86% 1.5%
2026/03/08 13.43% 0.23% 1.62% 2.29% 2.27% 1.28% 2.19% 1.6% 6.29% 1.58%
2026/03/09 12.25% 2.43% 2.32% 2.95% 2.82% 1.67% 2.97% 1.65% 6.57% 1.38%
2026/03/10 11.66% 2.84% 2.06% 2.35% 2.09% 1.46% 2.63% 1.01% 9.29% 1.4%
2026/03/11 11.87% 2.74% 2.9% 3.13% 2.01% 1.57% 3.51% 2.04% 3.92% 1.73%
2026/03/12 14.63% 2.48% 1.3% 3.06% 2.34% 2.01% 2.76% 1.55% 3.16% 1.58%
2026/03/13 16.37% 3.3% 1.79% 2.44% 2.53% 1.65% 2.53% 1.83% 2.35% 1.33%
2026/03/14 17.92% 0.54% 2.66% 2.8% 1.92% 1.4% 2.21% 1.48% 5.01% 1.69%
2026/03/15 16.83% 0.2% 3.62% 2.39% 2.03% 1.54% 1.81% 1.97% 1.62% 1.54%
2026/03/16 16.48% 2.56% 2% 2.3% 2.01% 1.75% 2.96% 1.23% 1.64% 1.85%
2026/03/17 13.36% 3.01% 4.53% 3.12% 1.86% 1.54% 2.41% 0.93% 1.83% 1.62%
2026/03/18 12.89% 3.19% 4.15% 2.65% 1.9% 1.2% 2.52% 1.53% 4.04% 1.76%
2026/03/19 12.21% 3.21% 2.25% 2.34% 2.33% 1.76% 2.87% 1.61% 4.61% 1.35%
2026/03/20 11.74% 3.03% 2.7% 2.94% 1.9% 1.87% 2.11% 1.52% 6.83% 1.03%
2026/03/21 12.77% 0.56% 2.82% 2.95% 1.73% 1.4% 1.17% 3.02% 8.11% 1.91%
2026/03/22 12.78% 0.19% 2.31% 2.07% 1.51% 1.62% 1.95% 2.76% 9.29% 1.58%
2026/03/23 11.19% 2.56% 2.72% 2.39% 2.25% 1.49% 2.25% 1.79% 6.48% 1.66%
2026/03/24 14.3% 2.46% 1.42% 2.85% 2.35% 2% 2.56% 1.19% 4.24% 1.9%
2026/03/25 14.45% 2.87% 2.07% 2.54% 2.34% 1.81% 2.1% 0.93% 7.39% 2.17%
2026/03/26 14.64% 1.14% 2.04% 3.47% 2.29% 1.74% 2.42% 0.97% 10.69% 1.66%
2026/03/27 13.97% 0.8% 1.95% 2.7% 1.89% 1.68% 2.77% 1.7% 9.83% 1.62%
2026/03/28 16.79% 0.19% 1.15% 2.6% 1.7% 1.64% 1.5% 3.01% 4.91% 1.8%
2026/03/29 15.5% 0.16% 1.58% 2.82% 1.77% 1.35% 1.16% 2.72% 5.83% 1.69%
2026/03/30 13.79% 2.83% 2.02% 3.24% 2.28% 1.71% 2.21% 1.17% 5.29% 1.59%
2026/03/31 12.26% 3.22% 2.81% 2.23% 1.84% 1.77% 1.43% 1.4% 0.92% 0.86%
  • adobe.com
  • wrike.com
  • groupon.com
  • monday.com
  • pdf.net
  • pdffiller.com
  • zoho.com
  • smartsheet.com
  • microsoft.com
  • google.com

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Adobe’s spend share fluctuated, peaking mid-month at 17.92%. Wrike saw a steady rise, ending at 3.22%. Groupon’s share spiked early, then stabilized. Monday.com maintained consistency. PDF.net and pdffiller.com showed minor variations. Zoho’s share peaked mid-month. Smartsheet’s share surged late March. Microsoft had a volatile month, ending low. Google’s share remained stable, closing at 0.86%.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1941
2026/03/02 1993
2026/03/03 1950
2026/03/04 1923
2026/03/05 1947
2026/03/06 1931
2026/03/07 1891
2026/03/08 1865
2026/03/09 1935
2026/03/10 1921
2026/03/11 1911
2026/03/12 1896
2026/03/13 1893
2026/03/14 1874
2026/03/15 1860
2026/03/16 1909
2026/03/17 1990
2026/03/18 1926
2026/03/19 1916
2026/03/20 1914
2026/03/21 1879
2026/03/22 1904
2026/03/23 1956
2026/03/24 1880
2026/03/25 1879
2026/03/26 1839
2026/03/27 1901
2026/03/28 1866
2026/03/29 1852
2026/03/30 1918
2026/03/31 1871

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March began with 1,941 advertisers, peaking at 1,993 on the 2nd. A decline followed, reaching 1,860 mid-month. A brief rise to 1,990 on the 17th was observed, but the month concluded with a dip to 1,871.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 1.14%
quillbot.com 0.6%
google.com 0.25%
autodesk.com 0.23%
figma.com 0.22%
smallpdf.com -0.36%
groupon.com -0.37%
grammarly.com -0.44%
azure.microsoft.com -0.72%
adobe.com -0.85%

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Microsoft.com surged with a 1.14 increase, while adobe.com dropped by 0.85. Quillbot.com rose by 0.6, contrasting azure.microsoft.com’s 0.72 decline.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com groupon.com grammarly.com productkeys.com pdffiller.com pdf.net azure.microsoft.com monday.com google.com microsoft.com
2026/03/01 15.34% 3.66% 3.76% 1.62% 1.33% 1.88% 0.09% 1.37% 1.57% 7.56%
2026/03/02 14.49% 5.85% 1.02% 3.72% 1.58% 2.99% 0.5% 1.3% 1.76% 5.06%
2026/03/03 13.85% 3.8% 1.56% 1.25% 1.45% 2.08% 0.04% 1.66% 1.73% 6.65%
2026/03/04 11.36% 7.8% 3.7% 4.49% 1.44% 2.59% 0.54% 1.25% 1.89% 5.01%
2026/03/05 11.32% 4.54% 2.51% 1.65% 1.52% 2.7% 0.52% 1.79% 1.7% 5%
2026/03/06 10.74% 4.3% 1.37% 1.61% 1.54% 2.39% 3.32% 1.78% 2.12% 4.09%
2026/03/07 12.57% 3.07% 3.81% 0.88% 1.53% 2.17% 2.57% 1.17% 1.87% 6.46%
2026/03/08 12.36% 2.39% 3.48% 1.13% 1.24% 2.26% 2.82% 1.38% 2.2% 9.78%
2026/03/09 12.15% 3.2% 1.52% 0.97% 1.73% 2.88% 1.89% 1.18% 1.76% 9.15%
2026/03/10 11.21% 2.8% 2.55% 1.57% 1.5% 2.02% 3.61% 1.04% 1.86% 11.75%
2026/03/11 11.4% 3.94% 2.57% 1.07% 1.65% 2.38% 4.8% 1.41% 2.19% 5.4%
2026/03/12 14.47% 2.19% 2.71% 0.81% 2.15% 2.5% 2.38% 1.61% 2.13% 6.13%
2026/03/13 15.97% 2.62% 1.28% 2.01% 1.68% 2.78% 2.9% 1.31% 1.81% 5.32%
2026/03/14 15.97% 3.98% 1.9% 0.73% 1.27% 1.77% 4.98% 1.1% 1.99% 7.45%
2026/03/15 15.96% 5.15% 1.64% 1.14% 1.56% 1.86% 3.83% 1.54% 1.98% 3.52%
2026/03/16 16.31% 3.89% 1.82% 0.71% 1.71% 2.05% 3.68% 1.09% 2.38% 4.62%
2026/03/17 12.91% 7.17% 0.45% 1.72% 1.46% 1.92% 2.61% 1.36% 2.13% 2.18%
2026/03/18 12.99% 7.06% 1.12% 0.95% 1.2% 1.83% 3.42% 1.55% 2.31% 4.61%
2026/03/19 11.81% 3.51% 1.61% 0.99% 1.78% 2.19% 1.12% 0.99% 1.75% 6.12%
2026/03/20 12.18% 4.42% 0% 1.32% 1.97% 2.12% 2.01% 1.29% 1.48% 5.49%
2026/03/21 12.19% 4.77% 0.96% 1.15% 1.43% 1.68% 2.59% 1.49% 2.41% 10.93%
2026/03/22 12.98% 4.08% 0.96% 1.2% 1.74% 1.65% 2.19% 1.08% 2.15% 8.33%
2026/03/23 11.82% 4.3% 0.37% 1.14% 1.61% 2.31% 1.93% 1.14% 2.21% 6.03%
2026/03/24 13.48% 2.82% 2.39% 0.98% 1.98% 2.7% 0.84% 1.62% 2.5% 5.16%
2026/03/25 13.58% 3.62% 2.76% 1.05% 1.88% 2.5% 0.84% 1.3% 2.99% 9.73%
2026/03/26 13.47% 3.27% 2.52% 2.23% 1.74% 2.11% 0.04% 1.98% 2.26% 10.91%
2026/03/27 13.16% 2.85% 3.2% 1.84% 1.94% 1.72% 0.14% 1.62% 2.3% 9.03%
2026/03/28 14.45% 2.03% 2.73% 1.56% 1.61% 1.5% 0.02% 1.37% 2.57% 7%
2026/03/29 14.22% 2.78% 2.44% 1.03% 1.43% 1.98% 0% 1.6% 2.24% 6.43%
2026/03/30 13.25% 2.99% 1.83% 1.47% 1.85% 2.23% 1.26% 1.73% 2.17% 4.48%
2026/03/31 10.97% 4.08% 2.87% 2.2% 1.7% 1.68% 1.62% 1.33% 1.23% 0.92%
  • adobe.com
  • groupon.com
  • grammarly.com
  • productkeys.com
  • pdffiller.com
  • pdf.net
  • azure.microsoft.com
  • monday.com
  • google.com
  • microsoft.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated, peaking mid-month at 16.31%. Groupon saw a mid-month surge, reaching 7.17%. Grammarly’s share dipped, while Productkeys remained steady. PDF.net and Pdffiller showed consistent performance. Azure’s share spiked early, then declined. Monday.com and Google maintained stability. Microsoft experienced significant volatility, ending the month at 0.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development - Last month
  1. 1
    Adobe - Official Site | Get 50% Off The First 3 Months https://www.adobe.com

    Get the entire collection of creative apps, built in templates & more. Industry Leading Creative Apps With Services Designed For Businesses.

  2. 2
    Microsoft Official Site https://azure.microsoft.com › account › services

    Create Your Account Now — Create Virtual Machines. Choose Your Language, Workload & Operating System. Simplify Data...

  3. 3
    Google Chrome Browser https://www.google.com

    Do More with Your Browser — Sync your browser across devices to access bookmarks and saved passwords. Install Chrome. Automatic protection from security issues like phishing and dangerous sites. Download now.

  4. 4
    Word Counter https://www.quillbot.com

    Free Word Counter — Count words and access other valuable analytics with QuillBot's writing tools. QuillBot's Word Counter is trusted by millions of students and professionals worldwide. Find The...

  5. 5
    8 Best Online Video Editors with Powerful Features https://www.vimeo.com

    Compare the best online video editors that offer powerful features and intuitive interfaces for beginner and professional video editors alike.

Copyright © Adthena. All rights reserved.

Adobe entices with a 50% discount, emphasizing creativity and business solutions. Microsoft simplifies data management with customizable virtual machines. Google Chrome highlights security and synchronization. QuillBot offers trusted writing analytics. Vimeo showcases powerful, user-friendly video editing tools.

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