US Software & Technology Software Development - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – US

Google AI Overview visibility for Software & Technology Software Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.0097518719
62.9902481281
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 6%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 26.11
microsoft.com 13.65
groupon.com 3.42
google.com 2.48
grammarly.com 1.73
figma.com 1.51
procore.com 1.34
productkeys.com 1.27
jotform.com 1.18
pdffiller.com 1.14
others 46.17
  • adobe.com - 26.11%
  • microsoft.com - 13.65%
  • groupon.com - 3.42%
  • google.com - 2.48%
  • grammarly.com - 1.73%
  • figma.com - 1.51%
  • procore.com - 1.34%
  • productkeys.com - 1.27%
  • jotform.com - 1.18%
  • pdffiller.com - 1.14%
  • others - 46.17%

Copyright © Adthena. All rights reserved.

Adobe leads with 26.11% click share, followed by Microsoft at 13.65%. Others dominate with 46.17%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com microsoft.com groupon.com monday.com zoho.com pdffiller.com productkeys.com pdf.net smartsheet.com chetu.com
2026/02/01 19.11% 5.38% 2.37% 2.93% 1% 1.49% 0.26% 0.97% 2.83% 1.4%
2026/02/02 12.56% 4.06% 0.75% 4.31% 1.51% 2.05% 0.33% 1.55% 2.43% 1.13%
2026/02/03 18.88% 2.63% 6.01% 2.77% 0.7% 1.54% 1.33% 1.12% 1.47% 1.08%
2026/02/04 15.26% 4.67% 7.62% 2.86% 1.02% 2.06% 1.61% 1.14% 1.17% 1.08%
2026/02/05 14.35% 5.02% 4.43% 3.32% 1.06% 1.78% 1.82% 1.37% 1.45% 1.02%
2026/02/06 14.56% 2.53% 5.89% 3.18% 1.12% 2.19% 1.43% 1.45% 1.07% 1.14%
2026/02/07 19.61% 3.99% 5.26% 3.44% 0.84% 1.73% 1.78% 1.12% 1.93% 1.3%
2026/02/08 17.41% 8.52% 2.97% 3.58% 1.03% 1.68% 0.97% 1.14% 2.34% 1.33%
2026/02/09 17.3% 3.97% 1.95% 3.61% 1.46% 1.91% 0.76% 1.26% 1.85% 1.29%
2026/02/10 15.19% 8.13% 4.59% 3.37% 1.42% 1.61% 2.1% 1.18% 1.41% 1.02%
2026/02/11 14.44% 9.86% 3.43% 3.39% 1.51% 1.99% 1.54% 1.24% 1.06% 1.03%
2026/02/12 14.26% 4.99% 4.4% 3.32% 1.05% 1.77% 1.81% 1.36% 1.44% 1.01%
2026/02/13 14.46% 2.51% 5.85% 3.16% 1.11% 2.18% 1.42% 1.44% 1.06% 1.13%
2026/02/14 19.42% 3.95% 5.21% 3.41% 0.83% 1.72% 1.76% 1.1% 1.91% 1.3%
2026/02/15 17.3% 8.47% 2.95% 3.56% 1.03% 1.67% 0.97% 1.14% 2.33% 1.32%
2026/02/16 17.16% 3.94% 1.94% 3.58% 1.46% 1.89% 0.76% 1.25% 1.84% 1.28%
2026/02/17 17.29% 4.65% 1.77% 2.14% 2.07% 2.62% 0.99% 1.8% 0.76% 1.29%
2026/02/18 18.02% 3.38% 2.58% 2.72% 1.94% 1.9% 1.36% 1.11% 0.9% 1.39%
2026/02/19 13.15% 7.17% 2.62% 2.48% 1.5% 2.01% 0.69% 1.88% 0.73% 1.46%
2026/02/20 15.42% 6.25% 1.31% 3.23% 1.96% 1.91% 0.97% 1.67% 0.47% 1.28%
2026/02/21 15.96% 5.73% 2.1% 3.32% 1.57% 2.02% 0.85% 0.8% 1% 1.33%
2026/02/22 13.28% 3.93% 4.05% 2.99% 1.37% 1.49% 2.37% 1.18% 1.33% 1.3%
2026/02/23 11.7% 6.31% 2.12% 2.72% 1.7% 1.53% 1.33% 1.93% 0.99% 1.4%
2026/02/24 14.26% 4.36% 2.44% 3.1% 1.86% 1.4% 1.68% 1.32% 0.57% 1.19%
2026/02/25 17.88% 3.88% 1.25% 2.81% 1.75% 1.82% 0.63% 1.44% 0.54% 1.46%
2026/02/26 18.96% 1.36% 1.16% 2.59% 1.48% 1.89% 0.62% 1.89% 0.45% 1.15%
2026/02/27 12.83% 5.02% 3.98% 2.76% 2% 1.48% 1.81% 1.21% 0.35% 1.15%
2026/02/28 16.67% 6.36% 3.17% 2.36% 1.77% 1.73% 1.54% 1.47% 1.16% 0.95%
  • adobe.com
  • microsoft.com
  • groupon.com
  • monday.com
  • zoho.com
  • pdffiller.com
  • productkeys.com
  • pdf.net
  • smartsheet.com
  • chetu.com

Copyright © Adthena. All rights reserved.

Adobe.com led February with fluctuating spend, peaking at 19.61%. Microsoft.com saw a mid-month surge, while Groupon.com had early highs. By month’s end, Adobe.com maintained dominance, with others trailing.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2194
2026/02/02 2298
2026/02/03 2224
2026/02/04 2214
2026/02/05 2173
2026/02/06 2192
2026/02/07 2154
2026/02/08 2143
2026/02/09 2234
2026/02/10 2226
2026/02/11 2200
2026/02/12 2173
2026/02/13 2192
2026/02/14 2154
2026/02/15 2143
2026/02/16 2234
2026/02/17 1961
2026/02/18 2057
2026/02/19 2001
2026/02/20 1966
2026/02/21 1891
2026/02/22 2033
2026/02/23 2129
2026/02/24 2142
2026/02/25 2071
2026/02/26 1986
2026/02/27 1947
2026/02/28 1912

Copyright © Adthena. All rights reserved.

February began with 2,194 advertisers, peaking at 2,298 on the 2nd. Mid-month saw a decline, reaching 1,891 on the 21st. The month concluded with 1,912 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 1.99%
google.com 1.5%
smallpdf.com 0.63%
canva.com 0.44%
grammarly.com 0.37%
productkeys.com -0.33%
movavi.com -0.47%
mychoicesoftware.com -0.51%
groupon.com -2.28%
adobe.com -2.43%

Copyright © Adthena. All rights reserved.

In the past month, Microsoft and Google surged in click share, gaining 1.99 and 1.5 points respectively. Meanwhile, Adobe and Groupon experienced declines, dropping by 2.43 and 2.28 points.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com microsoft.com groupon.com grammarly.com productkeys.com xometry.com pdf.net pdffiller.com monday.com picsart.com
2026/02/01 15.99% 6.91% 4.38% 1.66% 0.6% 1.92% 1.13% 1.34% 1.62% 1.4%
2026/02/02 11.3% 7.11% 1.22% 0.68% 0.53% 1.83% 1.93% 1.81% 2.8% 1.22%
2026/02/03 15.63% 3.61% 9.14% 0.54% 1.98% 1.28% 1.33% 1.44% 1.3% 1.74%
2026/02/04 12.78% 5.25% 9.31% 1.44% 2.52% 1.17% 1.34% 2.07% 1.35% 0.16%
2026/02/05 12.01% 5.9% 6.07% 1.4% 2.93% 1.13% 1.82% 1.7% 1.88% 0.86%
2026/02/06 12.57% 3.43% 9.47% 0.92% 2.3% 0.94% 1.6% 1.91% 1.61% 0.68%
2026/02/07 15.67% 5.12% 9.44% 2.03% 2.86% 1.75% 1.04% 1.4% 1.57% 0.92%
2026/02/08 14.87% 9.2% 4.8% 1.15% 2.09% 1.63% 1.06% 1.37% 2.27% 1.1%
2026/02/09 15.32% 4.15% 3.6% 2.06% 1.47% 1% 1.4% 1.82% 1.72% 0.98%
2026/02/10 13.76% 8.41% 6.61% 2.28% 3.35% 1.78% 1.4% 1.63% 1.79% 1.28%
2026/02/11 12.85% 9.43% 4.92% 1.49% 2.46% 1.06% 1.33% 1.77% 1.89% 1.07%
2026/02/12 12.01% 5.9% 6.07% 1.4% 2.93% 1.13% 1.82% 1.7% 1.88% 0.86%
2026/02/13 12.57% 3.43% 9.47% 0.92% 2.3% 0.94% 1.6% 1.91% 1.61% 0.68%
2026/02/14 15.67% 5.12% 9.44% 2.03% 2.86% 1.75% 1.04% 1.4% 1.57% 0.92%
2026/02/15 14.87% 9.2% 4.8% 1.15% 2.09% 1.63% 1.06% 1.37% 2.27% 1.1%
2026/02/16 15.32% 4.15% 3.6% 2.06% 1.47% 1% 1.4% 1.82% 1.72% 0.98%
2026/02/17 15.42% 6.47% 2.5% 2.27% 1.57% 0.03% 1.54% 2.15% 1.1% 1.17%
2026/02/18 16.67% 3.57% 3.75% 0.93% 2.13% 0.32% 1.19% 1.77% 1.5% 1.38%
2026/02/19 11.46% 7.02% 3.49% 3.05% 1.15% 1.1% 1.75% 1.47% 1.3% 1.31%
2026/02/20 13.26% 9.2% 1.99% 0.29% 1.52% 1.14% 1.97% 1.57% 1.89% 1.34%
2026/02/21 13.11% 9.13% 2.83% 1.43% 1.37% 2.17% 0.93% 1.41% 1.62% 1.37%
2026/02/22 11.28% 4.61% 5.35% 1.93% 3.49% 3.36% 1.29% 1.02% 1.44% 1.08%
2026/02/23 9.66% 5.77% 3.03% 1.34% 2.12% 1.23% 2.08% 1.44% 1.35% 1.22%
2026/02/24 12.01% 4.93% 3.38% 1.69% 2.69% 1.61% 1.53% 1.18% 1.62% 1.11%
2026/02/25 15.76% 4.27% 2.42% 1.85% 1.01% 0.87% 1.48% 1.5% 1.42% 1.59%
2026/02/26 16.66% 3.8% 2.09% 1.8% 1.02% 0.76% 1.92% 1.59% 1.4% 1.41%
2026/02/27 10.97% 7.06% 5.05% 2.98% 2.63% 2.73% 1.34% 1.22% 1.55% 1.36%
2026/02/28 13.72% 8% 4.2% 3.1% 2.43% 1.62% 1.58% 1.4% 1.25% 0.89%
  • adobe.com
  • microsoft.com
  • groupon.com
  • grammarly.com
  • productkeys.com
  • xometry.com
  • pdf.net
  • pdffiller.com
  • monday.com
  • picsart.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated in February, peaking at 16.67% on the 18th. Microsoft saw a steady rise, ending at 8.00%. Groupon’s share dipped mid-month, while Grammarly’s increased, closing at 3.10%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development - Last month
  1. 1
    Adobe - Official Site https://www.adobe.com

    Create wherever you want to be — Get the Complete Toolkit for Creativity including Photoshop, Illustrator and Premiere.

  2. 2
    Office 2024 Professional | Lifetime Use https://www.groupon.com

    Microsoft Office 2024 Professional Plus Lifetime Use for Windows PC. Office 2024 Professional Plus (Lifetime) for One Windows Device.

  3. 3
    Microsoft 365 Plans & Pricing | Get Word with Microsoft 365 https://www.microsoft.com

    Copilot Works Where You Work, in Word, Excel, PowerPoint, and Microsoft 365 Apps. Pick the Microsoft 365 Plan Best For You, with Monthly or...

  4. 4
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  5. 5
    8 Best Online Video Editors with Powerful Features https://www.vimeo.com

    Compare the best online video editors that offer powerful features and intuitive interfaces for beginner and professional video editors alike.

Copyright © Adthena. All rights reserved.

Adobe’s ad highlights a comprehensive creative toolkit, enticing creators with Photoshop, Illustrator, and Premiere. Groupon offers a lifetime Microsoft Office 2024 license, appealing to cost-conscious users. Microsoft promotes versatile 365 plans with integrated Copilot. Picsart emphasizes user-friendly photo editing with extensive features. Vimeo showcases top video editors for all skill levels.

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