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US Software & Technology Software Development - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
adobe.com 23.93
groupon.com 5.64
procore.com 2.7
google.com 2.48
pdffiller.com 2.07
microsoft.com 1.99
amazon.com 1.88
productkeys.com 1.8
miro.com 1.6
apple.com 1.5
others 54.41

Copyright © Adthena. All rights reserved.

Adobe.com leads with a 23.93% click share, while others dominate at 54.41%. Groupon.com follows at 5.64%, with Procore.com at 2.7%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date adobe.com monday.com pdffiller.com wix.com zoho.com top10.com productkeys.com groupon.com nerdused.com forbes.com
2025/04/01 12.99% 2.56% 2.22% 1.36% 1.09% 1.47% 2.52% 6.77% 0.71% 1.06%
2025/04/02 17.13% 2.72% 1.69% 1.6% 0.95% 1.22% 2.6% 5.71% 1.07% 1.05%
2025/04/03 15.96% 1.87% 2.26% 1.29% 0.89% 0.99% 2.73% 5.67% 0.93% 0.9%
2025/04/04 14.98% 2.49% 1.54% 1.65% 1.42% 1.18% 1.97% 6.16% 0.65% 0.87%
2025/04/05 14.08% 2.61% 1.47% 1.33% 1.04% 1.29% 3.55% 9.95% 1.77% 0.79%
2025/04/06 13.58% 2.51% 1.52% 1.82% 0.84% 1.15% 3.11% 7.8% 2.18% 0.98%
2025/04/07 13.17% 2.78% 1.56% 1.16% 1.27% 1.24% 3.24% 4.77% 1.76% 0.75%
2025/04/08 12.54% 3.46% 2% 1.75% 1.66% 1.94% 1.75% 3.16% 0.71% 1.12%
2025/04/09 11.83% 3.04% 1.58% 1.04% 1.22% 1.49% 1.73% 5.19% 1.37% 1.06%
2025/04/10 12.32% 3.38% 1.74% 1.74% 2.01% 1.92% 0.8% 2.91% 0.43% 1.21%
2025/04/11 12.66% 3.33% 1.97% 1.38% 1.49% 1.58% 1.33% 3.62% 0.51% 0.95%
2025/04/12 12.51% 2.7% 1.72% 1.55% 0.96% 1.79% 3.19% 6.75% 1.57% 1.18%
2025/04/13 12.5% 2.83% 1.78% 1.9% 0.78% 1.55% 1.71% 4.71% 1.23% 1.15%
2025/04/14 10.32% 3.08% 1.71% 2.03% 1.5% 1.75% 1.96% 6.01% 1.86% 1.22%
2025/04/15 11.67% 3.54% 2.21% 1.96% 1.62% 1.53% 0.82% 5.41% 0.97% 1.3%
2025/04/16 11.64% 2.92% 1.67% 1.81% 1.67% 1.38% 0.92% 6.45% 2% 1.14%
2025/04/17 13.9% 2.15% 1.59% 1.21% 2.21% 1.23% 1.7% 6.94% 1.46% 0.55%
2025/04/18 12.82% 2.44% 1.5% 1.77% 2.73% 1.52% 1.44% 4.71% 1.36% 1.19%
2025/04/19 13.33% 2.66% 1.85% 2.22% 1.53% 1.47% 0.79% 3.48% 1.39% 1.67%
2025/04/20 12.94% 2.66% 1.95% 1.98% 0.86% 1.15% 1.19% 4.09% 0.87% 1.33%
2025/04/21 12.13% 2.84% 2.01% 2.02% 1.61% 1.26% 0.33% 3.73% 1.12% 1.27%
2025/04/22 13.04% 3.79% 2.17% 2.03% 1.68% 1.62% 0.37% 2.62% 0.58% 1.49%
2025/04/23 13.19% 3.41% 2.09% 1.92% 2% 1.44% 1.28% 2.85% 0.74% 1.51%
2025/04/24 13.44% 3.2% 2.21% 1.89% 1.68% 1.66% 0.67% 2.34% 0.42% 1.44%
2025/04/25 16.21% 2.83% 2.5% 1.56% 1.65% 1.3% 0.97% 3.12% 0.9% 1.18%
2025/04/26 16.1% 2.98% 2.08% 1.89% 1.18% 1.27% 1.64% 3.94% 0.71% 1.38%
2025/04/27 15.73% 2.66% 1.78% 1.67% 0.94% 1.06% 1.86% 6.16% 2.03% 1.35%
2025/04/28 14.55% 3.21% 1.97% 1.71% 1.58% 1.07% 1.22% 3.5% 1.13% 0.87%
2025/04/29 14.59% 3.54% 2.44% 1.99% 1.72% 1.39% 1.46% 1.82% 0.71% 0.96%
2025/04/30 14.83% 3.32% 2.08% 1.98% 1.85% 1.66% 1.59% 1.45% 1.23% 0.89%

Copyright © Adthena. All rights reserved.

Adobe’s spend share fluctuated, peaking early, then stabilizing. Monday.com saw a steady rise, while pdffiller.com maintained consistency. Wix.com and Zoho.com showed moderate growth. Groupon’s share declined, ending low. April concluded with diverse trends.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 2665
2025/04/02 2545
2025/04/03 2605
2025/04/04 2767
2025/04/05 2605
2025/04/06 2621
2025/04/07 2699
2025/04/08 2633
2025/04/09 2466
2025/04/10 2566
2025/04/11 2456
2025/04/12 2364
2025/04/13 2307
2025/04/14 2514
2025/04/15 2432
2025/04/16 2546
2025/04/17 2599
2025/04/18 2796
2025/04/19 2692
2025/04/20 2504
2025/04/21 2661
2025/04/22 2689
2025/04/23 2709
2025/04/24 2620
2025/04/25 2492
2025/04/26 2422
2025/04/27 2390
2025/04/28 2524
2025/04/29 2431
2025/04/30 2332

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 2,796 on April 18. The month concluded with a decline, ending at 2,332.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 3.29%
apple.com 1.59%
pdffiller.com 0.37%
pdf.net 0.36%
mychoicesoftware.com 0.3%
jotform.com -0.63%
productkeys.com -0.72%
amazon.com -1.81%
microsoft.com -2.19%
groupon.com -2.41%

Copyright © Adthena. All rights reserved.

Adthena’s data reveals Adobe’s click share surged by 3.29%, while Groupon experienced a decline of 2.41%.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date adobe.com apple.com pdffiller.com nerdused.com groupon.com productkeys.com xometry.com microsoftkeys.net amazon.com grammarly.com
2025/04/01 9.67% 0.54% 3.03% 1.55% 11.93% 3.56% 1.21% 0.91% 2.56% 1.93%
2025/04/02 12.69% 0.61% 2.26% 2.42% 10.4% 3.9% 1.46% 0.94% 1.93% 1.11%
2025/04/03 11.25% 0.69% 2.84% 2.3% 10.71% 4.04% 1.62% 1.02% 2.51% 0.39%
2025/04/04 11.39% 0.53% 2.08% 1.69% 12.15% 3.06% 1.66% 0.76% 2.22% 1.6%
2025/04/05 9.3% 0.28% 1.67% 3.31% 16.66% 4.53% 0.88% 2.27% 5.37% 0.72%
2025/04/06 9.84% 0.35% 1.86% 4.49% 14.41% 4.44% 0.89% 1.31% 4.63% 1.35%
2025/04/07 9.66% 0.27% 1.87% 4.25% 9.45% 4.56% 1.41% 2.97% 3.79% 1.68%
2025/04/08 10.6% 0.54% 3.08% 1.6% 6.98% 3.11% 1.64% 1.43% 2.68% 0.8%
2025/04/09 9.2% 0.58% 2.09% 2.8% 10.52% 2.42% 1.46% 1.54% 3.47% 1.34%
2025/04/10 10.99% 0.63% 2.71% 0.79% 6.09% 1.61% 1.81% 1.76% 2.17% 1.1%
2025/04/11 10.52% 0.6% 2.84% 0.91% 5.9% 2.32% 1.77% 1.22% 4.93% 2.03%
2025/04/12 9.44% 0.43% 2.21% 3.58% 12.23% 4.45% 1.52% 1.04% 3.84% 1.4%
2025/04/13 8.89% 3.46% 2.16% 2.62% 8.7% 2.53% 1% 1.47% 2.83% 1.54%
2025/04/14 7.45% 0.37% 2.11% 4.48% 11.91% 2.88% 1.72% 2.02% 4.15% 0.42%
2025/04/15 8.87% 0.67% 3.21% 2.16% 11.24% 1.53% 1.79% 1.27% 2.86% 1.99%
2025/04/16 8.9% 0.47% 2.2% 4.82% 13.75% 1.44% 1.87% 2.53% 2.44% 1.02%
2025/04/17 10.22% 0.2% 1.76% 3.19% 13.95% 2.39% 0.79% 1.25% 1.35% 0.81%
2025/04/18 10.53% 1.22% 2.15% 3.19% 10.16% 2.74% 1.51% 1.75% 0.97% 0.31%
2025/04/19 10.96% 1.51% 2.88% 3.53% 7.46% 1.37% 1.7% 1.29% 1.72% 1.62%
2025/04/20 9.84% 4.19% 2.66% 2.16% 8.44% 1.7% 1.61% 0.67% 1.15% 1.4%
2025/04/21 10.21% 1.11% 3.04% 2.67% 8.28% 0.65% 2.12% 0.79% 1.66% 1.52%
2025/04/22 11.3% 1.47% 3.44% 1.38% 5.76% 0.77% 2.47% 0.81% 0.85% 2.53%
2025/04/23 11.59% 1.45% 3.27% 1.93% 6.1% 2.21% 2.35% 0.62% 1.22% 1.5%
2025/04/24 12.28% 1.5% 3.83% 0.64% 4.4% 1.4% 1.82% 1.33% 1.09% 1.47%
2025/04/25 12.53% 9.97% 3.7% 1.71% 5.27% 1.6% 2.3% 0.8% 1.49% 1.36%
2025/04/26 13.2% 1.53% 3.3% 1.38% 7.22% 2.63% 1.39% 1.42% 1.67% 1.7%
2025/04/27 11.03% 4.17% 2.37% 4.28% 11.45% 2.56% 1.34% 2.53% 1.5% 1.37%
2025/04/28 11.08% 3.55% 3% 2.48% 6.32% 1.98% 1.38% 1.61% 0.88% 1.73%
2025/04/29 11.86% 1.34% 3.92% 1.69% 3.27% 2.7% 1.94% 1.4% 0.77% 1.91%
2025/04/30 11.36% 5.12% 3.16% 2.93% 2.81% 2.61% 1.59% 1.36% 1.34% 0.91%

Copyright © Adthena. All rights reserved.

April’s PPC landscape saw Adobe’s impression share rise steadily, peaking at 13.20% on the 26th. Apple experienced fluctuations, notably spiking to 9.97% on the 25th. Groupon’s share varied, starting strong but declining towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Adobe® - Official Site https://www.adobe.com

    Create wherever you want to be — Get the Complete Toolkit for Creativity including Photoshop, Illustrator and Premiere Pro. Find the Major Updates Across the Creative Cloud Apps To Accelerate Creativity!

  2. 2
    Take a picture math solver https://apps.apple.com

    AI math picture solver — Snap or upload a picture to unlock instant answers in math, stats, chemistry and others. Provides step-by-step solutions for all courses from high...

  3. 3
    CapCut desktop version - best video editor for laptop https://www.capcut.com

    Create great videos for free to record the most wonderful time of the year. Create...

  4. 4
    Free Online Word Counter: Count Words & Check Grammar https://www.grammarly.com

    Find out what you can accomplish with the power of Grammarly at your fingertips. Our writing assistant supports clean writing with suggestions that go beyond grammar.

  5. 5
    Free QR Code Generator - Create QR Codes https://www.qr.io

    Generate fully customized QR Codes, with color, shape and logo. And keep track of how many people scan your QR Codes, from where and on what date.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, Adobe, Apple, CapCut, Grammarly, and QR.io shine with compelling narratives. Adobe entices creatives with a complete toolkit, while Apple’s AI solver simplifies complex subjects. CapCut offers free video editing, Grammarly enhances writing, and QR.io personalizes QR codes, each uniquely engaging their audience.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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