US Software & Technology ERP - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.8921686924
59.1078313076
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 4%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 14.37
netsuite.com 13.98
squareup.com 7.08
acumatica.com 5.14
ukg.com 4
zoho.com 3.71
coupa.com 3.39
quickbooks.intuit.com 3.32
business-software.com 2.72
odoo.com 2.36
others 39.93
  • sap.com - 14.37%
  • netsuite.com - 13.98%
  • squareup.com - 7.08%
  • acumatica.com - 5.14%
  • ukg.com - 4%
  • zoho.com - 3.71%
  • coupa.com - 3.39%
  • quickbooks.intuit.com - 3.32%
  • business-software.com - 2.72%
  • odoo.com - 2.36%
  • others - 39.93%

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In the PPC landscape, SAP.com leads with 14.37% click share, closely followed by Netsuite.com at 13.98%. Others dominate with 39.93%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com acumatica.com zoho.com odoo.com business-software.com sap.com squareup.com quickbooks.intuit.com intuit.com buildium.com
2025/12/01 22.27% 8.79% 5.9% 3.27% 2.65% 3.49% 2.14% 5.79% 2.65% 3.68%
2025/12/02 28.96% 10.29% 7.99% 2.99% 1.72% 2.97% 3.77% 6.15% 1.08% 2.39%
2025/12/03 24.22% 7.55% 8.84% 2.45% 3.88% 2.18% 4.44% 4.13% 3.39% 3.09%
2025/12/04 23.52% 8.43% 8% 2.11% 2.42% 2.93% 3.71% 2.61% 2.01% 2.86%
2025/12/05 25.15% 8.85% 6.8% 2.21% 1.68% 3.85% 2.76% 3.28% 2.36% 3.59%
2025/12/06 21.48% 7.7% 8.36% 2.34% 3.46% 4.41% 3.9% 4.69% 2.53% 2.25%
2025/12/07 22.58% 9.47% 8.04% 2.26% 2.61% 4.92% 3.13% 5.44% 1.9% 2.24%
2025/12/08 23.16% 9.46% 9.04% 2.49% 2.99% 2.97% 2.38% 4.92% 1.38% 1.93%
2025/12/09 24.44% 9.83% 6.61% 2.39% 3.13% 2.54% 2.94% 4.73% 2.63% 1.78%
2025/12/10 23.62% 9% 8.27% 2.35% 3.54% 3.19% 2.09% 3.42% 3.82% 2.76%
2025/12/11 23.84% 8.47% 7.85% 2.1% 3.03% 2.97% 2.09% 3.34% 3.12% 2.21%
2025/12/12 23.2% 9.38% 7.27% 2.55% 1.82% 4.59% 2.3% 3.38% 3.33% 3.21%
2025/12/13 25.13% 9.77% 5.9% 2.48% 1.69% 4.69% 3.33% 2.76% 3.21% 1.85%
2025/12/14 22.87% 8.91% 8.38% 2.05% 1.91% 4.23% 2.48% 2.97% 3.12% 1.09%
2025/12/15 22.67% 10.22% 8.14% 3.11% 3.35% 3% 2.05% 4.13% 1.9% 2.54%
2025/12/16 23.31% 8.99% 9.01% 3.17% 4.1% 2.31% 2.19% 3.08% 2.36% 2.36%
2025/12/17 23.98% 8.03% 7.31% 2.74% 3.33% 2.73% 2.28% 2.43% 1.98% 2.8%
2025/12/18 22.9% 8.38% 8.17% 2.92% 3.66% 3.21% 1.82% 3.49% 2.03% 1.99%
2025/12/19 24.34% 10.23% 6.86% 3.26% 3.51% 3.55% 1.57% 3.54% 1.17% 2.75%
2025/12/20 22.54% 8.92% 8.44% 4.04% 4.48% 4.03% 1.81% 4.11% 1.27% 1.83%
2025/12/21 25.61% 7.51% 8.01% 5.55% 2.88% 3.81% 1.98% 4.39% 0.95% 1.52%
2025/12/22 23.29% 8.93% 5.33% 2.24% 4.14% 3.17% 3.37% 3.68% 1.83% 2.85%
2025/12/23 22.91% 8.28% 6.46% 2.16% 2.8% 2.47% 4.48% 3.44% 1.59% 2.9%
2025/12/24 21.64% 8.82% 6.94% 1.95% 3.09% 3.65% 3.33% 3.41% 1.03% 2.63%
2025/12/25 13.28% 9.08% 6.05% 3.14% 3.65% 4.05% 2.47% 3.73% 0.9% 2.66%
2025/12/26 15.4% 7.56% 7.71% 2.89% 2.13% 5.18% 1.21% 3.56% 0.8% 1.61%
2025/12/27 19.79% 8.91% 7.15% 3.44% 2.32% 4.69% 2.33% 2.86% 0.56% 0.86%
2025/12/28 23.08% 9% 4.96% 4.66% 2.16% 4.41% 2.25% 0.99% 0.53% 0.81%
2025/12/29 20.8% 9.75% 7.7% 5.01% 3.28% 2.95% 1.94% 1.95% 0.95% 1.43%
2025/12/30 21.22% 10.15% 7.05% 3.99% 3.42% 4.87% 2.08% 1.8% 0.96% 1.79%
2025/12/31 21.49% 9.98% 6.03% 4.47% 4.04% 2.63% 2.52% 1.92% 0.81% 0.74%
  • netsuite.com
  • acumatica.com
  • zoho.com
  • odoo.com
  • business-software.com
  • sap.com
  • squareup.com
  • quickbooks.intuit.com
  • intuit.com
  • buildium.com

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In December 2025, Netsuite.com led PPC spend, peaking at 28.96% on December 2nd. Acumatica.com and Zoho.com followed, with fluctuations. Odoo.com and Business-software.com showed steady growth. The month ended with varied spend shares.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 564
2025/12/02 559
2025/12/03 584
2025/12/04 567
2025/12/05 582
2025/12/06 556
2025/12/07 566
2025/12/08 541
2025/12/09 566
2025/12/10 561
2025/12/11 567
2025/12/12 553
2025/12/13 502
2025/12/14 561
2025/12/15 554
2025/12/16 589
2025/12/17 550
2025/12/18 560
2025/12/19 573
2025/12/20 574
2025/12/21 584
2025/12/22 590
2025/12/23 575
2025/12/24 569
2025/12/25 568
2025/12/26 560
2025/12/27 551
2025/12/28 551
2025/12/29 572
2025/12/30 554
2025/12/31 551

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Advertisers fluctuated in December, peaking at 590 on the 22nd. The month concluded with 551 distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tipalti.com 1.33%
odoo.com 1.19%
scoro.com 1.15%
salesforce.com 0.92%
sap.com 0.91%
cin7.com -0.7%
netsuite.com -0.84%
concur.com -1.11%
intuit.com -1.18%
ukg.com -2.52%

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Tipalti.com leads with a 1.33% click share rise, while ukg.com drops by 2.52%.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date netsuite.com acumatica.com procurify.com odoo.com business-software.com tipalti.com zoho.com quickbooks.intuit.com sap.com intuit.com
2025/12/01 12.55% 6.8% 2.36% 4.89% 3.88% 2.4% 3.63% 7.38% 5.9% 3.61%
2025/12/02 18.32% 8.53% 1.45% 5.34% 2.82% 0.58% 4.89% 8.66% 5.44% 1.92%
2025/12/03 14.13% 7.02% 0.11% 2.98% 5.58% 1.95% 5.18% 6.42% 4.37% 4.53%
2025/12/04 13.53% 6.47% 3.67% 2.89% 3.85% 2.5% 4.95% 3.17% 5.5% 2.26%
2025/12/05 13.66% 7.56% 1.13% 2.68% 2.34% 1.99% 4.31% 3.99% 6.39% 3.1%
2025/12/06 11.87% 6.38% 0.09% 2.79% 5.03% 2.78% 5.56% 6.15% 7.31% 3.1%
2025/12/07 13.34% 7.96% 0.12% 2.45% 4.27% 1.09% 5.4% 5.93% 8.15% 2.12%
2025/12/08 13.88% 7.4% 3.09% 2.99% 4.62% 1.54% 5.37% 6.12% 4.83% 1.99%
2025/12/09 14.35% 7.79% 2.31% 2.38% 4.87% 1.32% 3.29% 6.33% 4.26% 3.8%
2025/12/10 13.96% 7.67% 2.22% 3.17% 4.68% 1.33% 5.41% 3.36% 5.42% 4.51%
2025/12/11 12.93% 6.72% 4.82% 2.02% 4.27% 1.48% 5.26% 4.61% 4.39% 4.12%
2025/12/12 13.07% 8.3% 3.02% 3.95% 2.73% 1.91% 3.36% 4.57% 7.87% 3.76%
2025/12/13 14.13% 8.19% 0.09% 3.31% 2.53% 2.88% 3.83% 4.18% 8.25% 3.51%
2025/12/14 12.42% 6.76% 0.07% 3.01% 3.06% 1.71% 4.72% 5.24% 6.97% 4.46%
2025/12/15 11.9% 8.32% 2.03% 5.59% 4.38% 0.79% 5.53% 7.13% 4.58% 1.94%
2025/12/16 13.12% 7.78% 2.09% 5.35% 5.35% 1.91% 4.85% 4.36% 3.54% 2.67%
2025/12/17 13.56% 6.64% 3.1% 4% 5.21% 1.72% 4.75% 3.48% 4.26% 2.27%
2025/12/18 12.15% 7.03% 4.69% 4.28% 5.43% 2.98% 5.17% 5.34% 5.01% 2.69%
2025/12/19 13.67% 8.79% 4.48% 5.84% 5.14% 0.58% 3.47% 5.26% 5.6% 1.38%
2025/12/20 12.96% 7.87% 1.02% 6.18% 6.35% 2.95% 4.81% 6.23% 6.54% 1.51%
2025/12/21 14.18% 6% 0.04% 9.11% 4.22% 1.95% 4.36% 7.03% 5.62% 1.63%
2025/12/22 13.1% 6.82% 3.07% 3.26% 6.05% 0.98% 3.12% 5.04% 5.02% 2.08%
2025/12/23 12.22% 6.91% 5.56% 3.38% 3.9% 0.9% 4.12% 5.3% 4.1% 2.12%
2025/12/24 12.18% 7.95% 2.88% 2.85% 4.9% 1.79% 3.99% 5.17% 6.34% 1.29%
2025/12/25 4.78% 7.39% 4.77% 4.77% 4.55% 3.29% 3.94% 5.18% 6.09% 1.06%
2025/12/26 6.16% 6.5% 4.59% 3.62% 3.02% 2.79% 4.47% 4.64% 8.25% 0.85%
2025/12/27 10.06% 7.56% 0.07% 4.87% 3.41% 5.42% 3.78% 4.35% 7.83% 0.75%
2025/12/28 12.74% 7.81% 0.03% 5.51% 3.66% 2.95% 3.17% 1.35% 6.8% 0.62%
2025/12/29 12% 8.54% 4.74% 5.73% 4.76% 2.88% 4.16% 3.24% 4.41% 0.94%
2025/12/30 12.19% 8.67% 4.76% 6.31% 4.6% 2.55% 4.33% 2.81% 7.19% 1.15%
2025/12/31 11.78% 8.41% 6.49% 6.36% 5.23% 4.51% 4.21% 3.58% 2.77% 0.86%
  • netsuite.com
  • acumatica.com
  • procurify.com
  • odoo.com
  • business-software.com
  • tipalti.com
  • zoho.com
  • quickbooks.intuit.com
  • sap.com
  • intuit.com

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In December 2025, Netsuite’s impression share fluctuated, peaking early at 18.32% before declining to 11.78%. Acumatica showed a steady rise, ending at 8.41%. Procurify’s share was volatile, closing at 6.49%. Odoo’s share increased, finishing at 6.36%. Business-software.com and Tipalti experienced moderate fluctuations, ending at 5.23% and 4.51%, respectively. Zoho maintained stability, closing at 4.21%. Quickbooks.intuit.com saw a decline, ending at 3.58%. SAP’s share varied, closing at 2.77%. Intuit’s share decreased, finishing at 0.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    Not Just Another Software | We Are the Solution https://www.netsuite.com

    76% of NetSuite customers experienced increased visibility & control over their business. See why 43,000 companies trust NetSuite®. Types: Accounting...

  2. 2
    Easy Purchase Order Management - Odoo Purchase Order https://www.odoo.com

    Try Odoo Purchase software for free and improve your supply chain + inventory performance.

  3. 3
    QuickBooks® Purchase Orders https://quickbooks.intuit.com › purchase › orders

    Create & Send Purchase Orders — Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time.

  4. 4
    ERP Software | For Professional Services https://www.scoro.com

    ERP Software for Agencies, Consultancies & Other Professional Services Firms. Estimate Projects...

  5. 5
    Zoho CRM Software https://www.zoho.com

    Most Trusted CRM Platform — Automate processes to eliminate task repetition and to streamline lead process. Try now. Build...

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In the competitive landscape of Google PPC, NetSuite stands out with its promise of increased visibility and control, trusted by 43,000 companies. Odoo and QuickBooks focus on simplifying purchase order management, while Scoro and Zoho target professional services and CRM automation, respectively.

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