US Software & Technology ERP - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
netsuite.com	16.88
sap.com	13.51
squareup.com	11.14
acumatica.com	3.88
zoho.com	3.08
buildium.com	2.98
salesforce.com	2.72
odoo.com	2.72
quickbooks.intuit.com	2.43
business-software.com	2.09
others	38.57

In the PPC landscape, “others” dominate with 38.57% click share, while Netsuite leads individual domains at 16.88%.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	netsuite.com	quickbooks.intuit.com	squareup.com	acumatica.com	zoho.com	odoo.com	buildium.com	sage.com	sap.com	business-software.com
2025/04/01	30.18%	1.1%	6.03%	3.54%	3.71%	4.46%	3.26%	1.1%	2.72%	1.44%
2025/04/02	35.74%	1.91%	6.51%	3.34%	3.05%	2.16%	2.46%	1.51%	3.56%	2.19%
2025/04/03	33.21%	1.47%	3.16%	3.2%	3.19%	2.06%	4.31%	1.68%	4.16%	1.47%
2025/04/04	28.26%	1.76%	5.83%	4.02%	4.37%	3.17%	3.14%	2.1%	3.2%	2.39%
2025/04/05	25.14%	2.62%	6.65%	4.89%	5.41%	3.21%	3%	1.61%	3.79%	3.83%
2025/04/06	26.62%	2.22%	6.81%	4.69%	4.46%	5.93%	2.43%	3.3%	3.94%	2.64%
2025/04/07	28.4%	1.77%	6.14%	3.92%	3.8%	2.68%	2.98%	3.32%	2.97%	1.73%
2025/04/08	23%	1.52%	5.66%	4.39%	4.06%	2.29%	3.55%	3.24%	3.04%	2.8%
2025/04/09	26.72%	2.35%	6.64%	5.04%	2.77%	4.25%	2.63%	3.69%	4.11%	3%
2025/04/10	25.21%	2.63%	6.46%	4.99%	2.72%	2.79%	4.32%	3.07%	3.48%	2.3%
2025/04/11	26.6%	1.44%	7.62%	5.54%	3.11%	2.9%	4.17%	2.68%	4.32%	2.73%
2025/04/12	29.27%	1.96%	7.78%	5.11%	4.53%	4.49%	2.73%	3.27%	3.87%	2.33%
2025/04/13	27.23%	2.01%	7.34%	5.37%	2.19%	3.33%	3.14%	3.73%	3.4%	2.32%
2025/04/14	25.16%	1.75%	6.61%	5.67%	3.91%	2.39%	4.6%	2.23%	3.58%	2%
2025/04/15	24.39%	1.36%	6.31%	6.42%	4.86%	2.25%	4.22%	2.89%	2.93%	3.44%
2025/04/16	24.31%	1.81%	6.72%	5.89%	3.76%	3.56%	4.06%	2.13%	3.13%	2.74%
2025/04/17	23.11%	3.77%	5.97%	4.26%	4.56%	1.41%	2.96%	5.56%	1.88%	2.54%
2025/04/18	21.86%	3.84%	5.09%	5.39%	4.26%	3.01%	5.13%	4.82%	1.91%	3.28%
2025/04/19	18.88%	5.14%	4.85%	6.14%	3.24%	5.89%	3.51%	3.47%	2.6%	3.42%
2025/04/20	24.52%	5.58%	4.98%	6.19%	2.77%	4.23%	2.16%	3.2%	4.17%	2.02%
2025/04/21	22.33%	4.17%	5.64%	5.36%	3.55%	2.88%	3.87%	3.04%	2.84%	1.86%
2025/04/22	22.38%	4.87%	5.77%	5.51%	2.55%	3.86%	3.98%	3.16%	3.16%	2.35%
2025/04/23	23.56%	4.34%	5.77%	5.59%	4.01%	3.32%	4.28%	3.25%	3.41%	2.09%
2025/04/24	22.65%	5.86%	4.46%	6.02%	4.55%	2.91%	4.7%	3.25%	3.39%	2.22%
2025/04/25	24.36%	6.95%	5.41%	5.25%	2.88%	1.96%	4.14%	3.61%	2.97%	3.03%
2025/04/26	22.18%	4.69%	5.64%	6.54%	3.56%	3.72%	3.48%	3.2%	4.96%	2.66%
2025/04/27	24.06%	5.04%	5.49%	5.24%	3.87%	6.33%	2.11%	4.17%	3.23%	2.74%
2025/04/28	23.64%	3.61%	4.94%	5.31%	4.42%	3.46%	5.06%	1.9%	3.96%	2.69%
2025/04/29	24.75%	4.51%	5.42%	5.07%	3.67%	3.76%	4.72%	3%	2.93%	2.08%
2025/04/30	22.23%	6.34%	6%	5.08%	3.79%	3.74%	3.63%	3.08%	2.65%	2.46%

April saw NetSuite’s spend share decline from 30.18% to 22.23%. QuickBooks rose from 1.1% to 6.34%. Squareup maintained stability, ending at 6.0%. Acumatica and Zoho showed fluctuations, finishing at 5.08% and 3.79%, respectively.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	644
2025/04/02	628
2025/04/03	641
2025/04/04	645
2025/04/05	605
2025/04/06	614
2025/04/07	632
2025/04/08	584
2025/04/09	572
2025/04/10	616
2025/04/11	580
2025/04/12	533
2025/04/13	535
2025/04/14	606
2025/04/15	590
2025/04/16	607
2025/04/17	631
2025/04/18	694
2025/04/19	632
2025/04/20	605
2025/04/21	654
2025/04/22	669
2025/04/23	657
2025/04/24	659
2025/04/25	597
2025/04/26	561
2025/04/27	530
2025/04/28	593
2025/04/29	582
2025/04/30	545

April saw fluctuating advertiser numbers, starting at 644 and dipping to 530 mid-month. A peak of 694 on April 18th marked a high point, before closing at 545.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
quickbooks.intuit.com	3.08%
tipalti.com	1.26%
salesforce.com	1.13%
odoo.com	1.08%
intuit.com	1.01%
vai.net	-0.35%
10bestcrmsoftware.com	-0.36%
squareup.com	-2.25%
sap.com	-2.47%
netsuite.com	-3.12%

In the past month, quickbooks.intuit.com surged by 3.08%, while netsuite.com dropped by 3.12%.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	netsuite.com	odoo.com	acumatica.com	quickbooks.intuit.com	business-software.com	capterra.com	zoho.com	sap.com	sage.com	squareup.com
2025/04/01	12.29%	8.54%	3.36%	0.4%	2.12%	4%	2.6%	3.6%	1.01%	2.45%
2025/04/02	17.81%	1.97%	3%	0.82%	4.27%	3.78%	5.16%	5.88%	0.9%	3.25%
2025/04/03	13.57%	3.04%	2.71%	0.48%	3%	3.9%	5.08%	5.62%	1.43%	1.27%
2025/04/04	14.1%	4.52%	4.06%	0.87%	4.05%	2.67%	4.72%	4.64%	1.85%	2.51%
2025/04/05	13.74%	4.91%	5.4%	1.2%	6.13%	4.73%	5.81%	5.68%	1.52%	2.88%
2025/04/06	13.23%	9.55%	4.97%	0.88%	3.72%	3.4%	4.45%	5.28%	3.96%	2.76%
2025/04/07	14.46%	3.5%	4.36%	0.7%	2.79%	1.69%	4.37%	4.08%	3.06%	2.83%
2025/04/08	12.16%	2.64%	4.47%	0.57%	4.3%	4.41%	3.28%	3.68%	3.26%	2.34%
2025/04/09	12.13%	5.74%	5.45%	1.78%	4.9%	3.83%	3.84%	5.42%	3.78%	2.73%
2025/04/10	12.63%	2.94%	5.88%	1.8%	3.97%	2.58%	2.61%	4.57%	3.17%	2.76%
2025/04/11	12.85%	2.34%	6.04%	0.5%	5.37%	3.2%	3.66%	5.89%	2.91%	3.2%
2025/04/12	15.38%	7.48%	6.07%	1.04%	3.96%	3.42%	3.72%	5.5%	3.33%	3.76%
2025/04/13	12.6%	4%	6.77%	0.7%	4%	2.54%	2.9%	4.48%	3.71%	3.23%
2025/04/14	12.71%	2.01%	7.15%	0.58%	3.57%	2.24%	3.25%	4.55%	1.93%	2.83%
2025/04/15	11.64%	1.98%	7.89%	0.53%	6.35%	3.68%	4.07%	3.84%	2.81%	2.76%
2025/04/16	11.45%	5.14%	7.21%	0.62%	4.91%	3.15%	3.78%	4.26%	1.65%	2.86%
2025/04/17	9.9%	2.16%	4.03%	3.66%	3.43%	0.41%	4.62%	1.92%	6.55%	2.09%
2025/04/18	9.07%	4.72%	5.69%	3.74%	5.41%	2.26%	3.85%	2.03%	6.03%	1.98%
2025/04/19	7.55%	10.44%	6.77%	4.62%	5.59%	5.88%	2.63%	3%	3.84%	1.81%
2025/04/20	9.27%	6.56%	6.98%	5.69%	3.74%	2.41%	2.86%	5.49%	4.03%	2%
2025/04/21	10.54%	4.41%	6.52%	3.75%	3%	2.78%	4.48%	3.59%	3.51%	2.29%
2025/04/22	10.73%	6.22%	6.21%	4.73%	4.46%	5.6%	2.22%	3.83%	3.76%	2.31%
2025/04/23	11.96%	4.85%	6.52%	3.7%	3.65%	4.49%	4.98%	4.19%	3.47%	2.36%
2025/04/24	10.98%	4.38%	6.81%	6.02%	3.96%	3.87%	4.6%	3.86%	3.61%	1.9%
2025/04/25	12.34%	3.04%	5.77%	7.13%	5%	5.37%	2.65%	3.6%	3.44%	2.29%
2025/04/26	11.33%	5.95%	7.55%	3.46%	4.81%	4.51%	4.94%	5.96%	2.76%	2.27%
2025/04/27	11.88%	11.19%	5.82%	4.17%	4.79%	3.97%	4.02%	3.74%	4.49%	2.25%
2025/04/28	10.65%	5.68%	5.91%	3.02%	5.42%	2.16%	3.83%	4.89%	2%	2.02%
2025/04/29	12.75%	6.73%	6.21%	3.31%	4.19%	3.67%	3.88%	3.81%	3.45%	2.35%
2025/04/30	12.47%	6.65%	5.75%	5.4%	4.35%	3.7%	3.58%	3.17%	2.53%	2.5%

In April 2025, NetSuite’s impression share fluctuated, peaking at 17.81% early, then declining to 12.47% by month’s end. Odoo saw a mid-month surge, while Acumatica maintained steady growth. QuickBooks and Business Software experienced notable increases, with QuickBooks ending at 5.4%. Capterra and Zoho showed varied trends, and SAP’s share dipped mid-month. Sage and Squareup had minor fluctuations, closing at 2.53% and 2.5%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Side-by-side ERP Comparison https://erp.business-software.com › top20erp › comparison
In 2025 ERP Ranking Report — See Why Decision Makers Love the Top 20 ERP Software Report. Side-by-Side ERP Comparisons.
2
NetSuite® Official Site | The #1 Cloud ERP Solution https://www.netsuite.com
61% of tech IPOs are NetSuite customers since 2011. Join the 41,000+ companies who trust NetSuite®.
3
Free Purchase Order App https://www.odoo.com
Easy PO Management For Free — Try Odoo Purchase software for free and improve your supply chain + inventory performance.
4
Oracle Cloud ERP Platform | See Oracle ERP in Action https://www.oracle.com › erp › request-demo
Gain the agility to adopt new business models and processes quickly with Oracle Cloud ERP.
5
Purchase Order Request Program https://www.tipalti.com
PO Management, Simplified — Make Purchase Request Submissions, Approval Routing & Spend Tracking A Breeze With Tipalti

In the competitive ERP landscape, business-software.com offers a comprehensive side-by-side comparison, while NetSuite highlights its dominance with 41,000+ trusted users. Odoo and Tipalti focus on simplifying purchase order management, and Oracle emphasizes agility with its cloud ERP solutions.

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US Software & Technology ERP - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Software & Technology ERP brands

Share of Spend for the top 10 US Software & Technology ERP brands

Competitor Count for US Software & Technology ERP

Market Loss & Market Gains for US Software & Technology ERP

US Software & Technology ERP Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance