US Software & Technology ERP - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
netsuite.com	14.5
squareup.com	11.92
sap.com	11.15
acumatica.com	4.15
quickbooks.intuit.com	4.13
odoo.com	3.22
zoho.com	2.96
buildium.com	2.89
concur.com	2.65
business-software.com	2.62
others	39.81

In the PPC landscape, ‘netsuite.com’ leads with 14.5% click share, followed by ‘squareup.com’ at 11.92%. ‘Others’ dominate with 39.81%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	netsuite.com	quickbooks.intuit.com	odoo.com	squareup.com	acumatica.com	sap.com	sage.com	zoho.com	buildium.com	business-software.com
2025/05/01	21.23%	5.53%	4.37%	5.17%	4.82%	3.48%	3.47%	4.95%	1.68%	2.46%
2025/05/02	23.04%	5%	3.68%	5.48%	4%	2.56%	2.24%	3.88%	3.66%	2.72%
2025/05/03	24.19%	6.93%	3.83%	6.49%	4.9%	4.07%	2.45%	3.55%	2.77%	2.82%
2025/05/04	23.47%	5.92%	3.5%	6.49%	5.29%	4.67%	2.51%	2.93%	2.89%	2.52%
2025/05/05	20.32%	5.4%	3.61%	5.63%	4.74%	3.36%	2.06%	4.66%	4.05%	1.51%
2025/05/06	20.64%	4.24%	2.34%	5.12%	4.45%	2.42%	3.38%	4.35%	3.65%	2.01%
2025/05/07	19.49%	6.83%	4.88%	5.48%	4.77%	1.98%	3.43%	4.34%	4.23%	2.26%
2025/05/08	19.66%	6.1%	4.47%	4.89%	4.74%	3.7%	2.42%	4.55%	5.44%	3.11%
2025/05/09	22.49%	4.38%	4.52%	6.21%	4.38%	4.15%	1.92%	4%	5.25%	3.3%
2025/05/10	22.81%	7.23%	3.44%	6.34%	5.04%	4.48%	2.14%	4.27%	3.9%	3.52%
2025/05/11	22.08%	5.7%	7.06%	6.63%	4.62%	4.05%	2.5%	3.79%	3.29%	2.48%
2025/05/12	21.74%	4.11%	4.7%	5.77%	4.57%	3.17%	2.59%	4.69%	3.65%	2.78%
2025/05/13	20.9%	5.91%	3.63%	5.03%	5.19%	2%	3.33%	2.69%	5.51%	2.63%
2025/05/14	22.31%	5.71%	3.24%	6.87%	4.91%	3.15%	1.97%	4.88%	5.85%	2.97%
2025/05/15	22.06%	7.28%	3.94%	5.7%	4.66%	3.69%	2.29%	4.61%	5.5%	2.32%
2025/05/16	22.87%	5.82%	2.74%	7.46%	5.76%	3.6%	3.12%	4.16%	4.55%	2.38%
2025/05/17	22.63%	8.88%	4.75%	5.71%	5.34%	4.38%	3.02%	4.29%	2.05%	3.08%
2025/05/18	22.58%	9.7%	4.51%	5.36%	4.85%	2.88%	3.31%	4.28%	3.06%	2.34%
2025/05/19	20.5%	8.06%	5.21%	5.62%	3.91%	2.74%	2.1%	4.28%	4.8%	2.27%
2025/05/20	22.93%	6.4%	3.16%	5.32%	4.33%	3.1%	2.02%	4.02%	4.79%	2.75%
2025/05/21	23.17%	7.97%	3.81%	5.84%	4.47%	2.87%	1.61%	3.84%	4.38%	2.43%
2025/05/22	20.92%	8.04%	4.47%	4.64%	5.41%	2.48%	2.45%	4.77%	4.45%	2.87%
2025/05/23	22.02%	6.12%	3.19%	5.08%	6.45%	2.47%	3.38%	5.3%	4.72%	3.23%
2025/05/24	23.08%	8.45%	4.68%	6.11%	5.42%	3.09%	4.17%	4.71%	2.71%	3.43%
2025/05/25	22.8%	10.43%	4.46%	6.62%	4.54%	3.63%	2.59%	3.94%	2.83%	2.39%
2025/05/26	23.35%	9.01%	5.02%	6.09%	4.26%	2.72%	2.14%	4.02%	2.48%	2.06%
2025/05/27	21.7%	7.84%	6.47%	5.72%	4.83%	2.66%	2.98%	3.68%	2.6%	2.2%
2025/05/28	23.35%	9.29%	2.89%	5.54%	5.09%	2.48%	3.05%	5.25%	4.68%	2.11%
2025/05/29	23.91%	7.78%	3.71%	5.92%	4.87%	2.29%	3.3%	3.93%	4.73%	3.41%
2025/05/30	10.05%	8.81%	5.85%	6.91%	6.79%	2.43%	4.05%	5.8%	7.23%	3.99%
2025/05/31	16.03%	8.56%	5.98%	5.96%	5.5%	4.48%	4.46%	4.43%	4.02%	2.76%

In May 2025, Netsuite.com led with fluctuating spend, peaking mid-month before a sharp drop. Quickbooks.intuit.com saw a steady rise, while Odoo.com and Squareup.com maintained moderate levels. Acumatica.com and Sap.com showed consistent patterns, with Sage.com and Zoho.com experiencing gradual increases. Buildium.com and Business-software.com ended with notable spikes.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	538
2025/05/02	563
2025/05/03	503
2025/05/04	504
2025/05/05	547
2025/05/06	574
2025/05/07	580
2025/05/08	566
2025/05/09	561
2025/05/10	543
2025/05/11	565
2025/05/12	606
2025/05/13	604
2025/05/14	611
2025/05/15	611
2025/05/16	604
2025/05/17	573
2025/05/18	583
2025/05/19	629
2025/05/20	616
2025/05/21	612
2025/05/22	632
2025/05/23	607
2025/05/24	574
2025/05/25	578
2025/05/26	591
2025/05/27	589
2025/05/28	618
2025/05/29	594
2025/05/30	565
2025/05/31	560

May began with 538 advertisers, fluctuating throughout the month, peaking at 632 on May 22. The month concluded with 560 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
quickbooks.intuit.com	1.39%
coupa.com	1.17%
avaya.com	0.81%
ukg.com	0.66%
salesforce.com	0.59%
top5-crm.com	-0.36%
priority-software.com	-0.41%
epicor.com	-0.42%
oracle.com	-1.02%
sap.com	-1.93%

In the past month, quickbooks.intuit.com and coupa.com surged in click share, while sap.com and oracle.com experienced notable declines.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	netsuite.com	quickbooks.intuit.com	odoo.com	acumatica.com	business-software.com	zoho.com	sap.com	sage.com	capterra.com	squareup.com
2025/05/01	10.55%	4.49%	7.98%	4.69%	4.29%	3.68%	4.32%	3.51%	4.78%	2.17%
2025/05/02	11.62%	4.34%	5.78%	4.23%	5.68%	4.07%	2.84%	1.78%	6.01%	2.39%
2025/05/03	12.2%	7.06%	4.3%	5.64%	6.24%	3.89%	4.49%	2.11%	5.14%	2.82%
2025/05/04	11.03%	5.03%	4.44%	5.92%	5.24%	2.55%	5.4%	2.95%	3.39%	2.77%
2025/05/05	10.3%	5.05%	5.35%	5.78%	3.1%	4.33%	4.01%	1.14%	3.06%	2.38%
2025/05/06	10.49%	3.36%	2.61%	5.19%	4.02%	3.8%	2.76%	4.01%	5.31%	2.17%
2025/05/07	10.07%	6.9%	8.23%	5.66%	4.09%	4.26%	2.01%	3.73%	1.72%	2.25%
2025/05/08	10.24%	6.13%	6.85%	5.39%	5.61%	3.59%	3.78%	2.47%	3.65%	2.12%
2025/05/09	12.4%	3.34%	5.59%	4.9%	7.49%	4.33%	5.04%	2.2%	4.25%	2.69%
2025/05/10	11.48%	6.65%	4.63%	5.79%	7.97%	4%	5.51%	2.13%	3.1%	2.73%
2025/05/11	10.44%	5.17%	12.61%	5.17%	5.16%	4.17%	3.9%	2.04%	1.73%	2.72%
2025/05/12	10.59%	3.63%	8.34%	5.09%	4.72%	4.55%	3.31%	2.34%	2.71%	2.33%
2025/05/13	10.64%	5.52%	4.98%	5.55%	5.78%	3.52%	1.95%	3.55%	2.24%	2%
2025/05/14	12.09%	5.35%	3.87%	5.72%	6.61%	4.71%	3.17%	2.44%	2.76%	2.97%
2025/05/15	12.14%	7.74%	5.26%	4.95%	4.31%	5.62%	4.15%	2.66%	1.92%	2.46%
2025/05/16	12.63%	4.28%	3.94%	6.8%	4.3%	3.53%	3.95%	3.44%	3.82%	3.1%
2025/05/17	10.85%	8.62%	6.81%	6.14%	6.54%	3.44%	4.9%	2.9%	2.74%	2.36%
2025/05/18	10.9%	9.7%	6.47%	6.03%	5.05%	3.6%	3.56%	3.1%	4.58%	2.27%
2025/05/19	10.46%	7.44%	7.89%	4.5%	4.14%	4.13%	3.23%	2.02%	1.1%	2.31%
2025/05/20	12.36%	5.65%	3.3%	5%	5.69%	3.91%	3.36%	1.38%	3.38%	2.38%
2025/05/21	12.61%	7.73%	4.85%	5.54%	4.98%	3.77%	3.19%	1.48%	1.72%	2.54%
2025/05/22	10.75%	7.25%	6.58%	6.48%	5.51%	5.08%	2.67%	3.03%	1.68%	1.83%
2025/05/23	11.06%	5.83%	4.32%	8.03%	6.01%	6.17%	2.49%	3.19%	1.93%	2.06%
2025/05/24	11.08%	8.58%	6.64%	6.31%	6.73%	4.35%	3.11%	5.26%	1.42%	2.46%
2025/05/25	9.89%	10.09%	6.69%	5.61%	5.03%	3.99%	3.79%	2.52%	3.06%	2.7%
2025/05/26	10.74%	8.66%	7.72%	4.41%	4.23%	4.39%	2.63%	1.91%	1.28%	2.44%
2025/05/27	10.62%	7.48%	10.41%	5.26%	4.51%	3.05%	2.85%	2.84%	4.28%	2.2%
2025/05/28	12.42%	9.71%	4.05%	5.15%	3.66%	5.21%	2.52%	2.51%	4.23%	2.31%
2025/05/29	12.4%	7.47%	4.62%	5.58%	7.12%	4.46%	2.33%	3.05%	4.71%	2.38%
2025/05/30	5.47%	7.28%	7.79%	8.12%	6.83%	5.86%	2.38%	3.95%	3.38%	2.68%
2025/05/31	9.76%	7.93%	6.69%	5.69%	5.34%	5.28%	4.18%	4.17%	3.77%	2.24%

In May 2025, Netsuite.com led with fluctuating impressions, peaking mid-month. Quickbooks.intuit.com and Odoo.com showed notable mid-month spikes. Acumatica.com and Business-software.com maintained steady shares. By month’s end, Netsuite.com dipped, while Quickbooks.intuit.com rose.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Side-by-side ERP Comparison https://erp.business-software.com › top20erp › comparison
In 2025 ERP Ranking Report — See Why Decision Makers Love the Top 20 ERP Software Report. Side-by-Side ERP Comparisons.
2
NetSuite® Cloud ERP - Eliminate IT Costs - Get Started https://www.netsuite.com
Reduce up to 75% of resource costs with NetSuite, an AI-powered business management suite. Join the 41,000+ companies who trust NetSuite®.
3
Free Purchase Order App https://www.odoo.com
Easy PO Management For Free — Try Odoo Purchase software for free and improve your supply chain + inventory performance.
4
Create & Send Purchase Orders https://quickbooks.intuit.com › purchase › orders
Send Purchase Orders — Leverage QuickBooks® AI Powered Tools To Increase Accuracy And Minimize Reporting Errors.
5
Top Rated CRM Software https://www.zoho.com
Best CRM Software — Automate processes to eliminate task repetition and to streamline lead process. Try now. Set up ...

In the competitive landscape of ERP and CRM solutions, business-software.com entices decision-makers with comprehensive ERP comparisons. NetSuite highlights cost reduction and trust from over 41,000 companies. Odoo offers free purchase order management, while QuickBooks emphasizes AI-driven accuracy. Zoho focuses on automation to streamline processes.

Frequently Asked Questions

Why is the US Software & Technology ERP May 2025 Report useful and how should I use it?

Why is the US Software & Technology ERP May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the US Software & Technology ERP May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The US Software & Technology ERP May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Share of Clicks for top 10 US Software & Technology ERP brands

Share of Spend for the top 10 US Software & Technology ERP brands

Competitor Count for US Software & Technology ERP

Market Loss & Market Gains for US Software & Technology ERP

US Software & Technology ERP Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Frequently Asked Questions

Why is the US Software & Technology ERP May 2025 Report useful and how should I use it?

Why is the US Software & Technology ERP May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Software & Technology ERP May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Software & Technology ERP May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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