US Software & Technology Mobile App Dev - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.8087965062
66.1912034938
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 3%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 17.74
capcut.com 9.14
play.google.com 8.89
insta360.com 5.43
life360.com 5.14
adobe.com 3.2
chetu.com 2.77
amazon.com 2.32
apple.com 1.95
microsoft.com 1.89
others 41.53
  • monkey.app - 17.74%
  • capcut.com - 9.14%
  • play.google.com - 8.89%
  • insta360.com - 5.43%
  • life360.com - 5.14%
  • adobe.com - 3.2%
  • chetu.com - 2.77%
  • amazon.com - 2.32%
  • apple.com - 1.95%
  • microsoft.com - 1.89%
  • others - 41.53%

Copyright © Adthena. All rights reserved.

Monkey.app leads with 17.74% click share, followed by Capcut.com at 9.14%. Others collectively hold 41.53%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com life360.com forbes.com match.com top5-websitebuilders.com quickbase.com clutch.co chetu.com cmolds.com flipsidegroup.com
2026/02/01 1.84% 1.74% 2.77% 2.12% 2.83% 3.08% 11.64% 20.85% 0% 0%
2026/02/02 1.89% 1.1% 1.71% 1.47% 1.19% 3.69% 6.98% 15.99% 2.31% 1.76%
2026/02/03 1.83% 1.5% 2.25% 2.08% 2.27% 1.61% 6.32% 7.95% 1.17% 0.99%
2026/02/04 2.16% 1.9% 2.99% 2.91% 0.91% 4.51% 5.17% 7.83% 3.22% 4.07%
2026/02/05 1.87% 1.77% 2.58% 2.51% 1.11% 2.1% 5.01% 13.13% 6.43% 3.14%
2026/02/06 2.97% 1.47% 1.99% 2.13% 0.9% 3.93% 3.14% 17.26% 2.99% 2.98%
2026/02/07 3.04% 1.65% 1.99% 2.1% 1.26% 3.53% 7.34% 20.4% 0% 0%
2026/02/08 3.09% 1.95% 2.27% 2.15% 2.06% 1% 6.26% 21.58% 0% 0%
2026/02/09 2.72% 3.24% 2.82% 2.01% 1.39% 4.67% 3.62% 17.49% 3.72% 2.04%
2026/02/10 4.47% 3.17% 2.47% 1.91% 1.87% 3.66% 2.79% 16.35% 3.93% 1.89%
2026/02/11 3.37% 2.55% 2.39% 2.37% 1.57% 4.84% 3.23% 16.98% 1.65% 2.07%
2026/02/12 1.91% 1.75% 2.54% 2.48% 1.09% 2.07% 4.95% 12.95% 6.35% 3.1%
2026/02/13 2.93% 1.45% 1.97% 2.1% 0.89% 3.88% 3.1% 17.04% 2.96% 2.94%
2026/02/14 2.99% 1.63% 1.97% 2.06% 1.24% 3.47% 7.22% 20.07% 0% 0%
2026/02/15 3.03% 1.91% 2.23% 2.11% 2.03% 0.98% 6.15% 21.2% 0% 0%
2026/02/16 2.7% 3.2% 2.79% 1.99% 1.38% 4.62% 3.59% 17.31% 3.68% 2.02%
2026/02/17 2.59% 2.6% 4.08% 2.15% 2.71% 0.21% 1.27% 10.34% 0.06% 2.46%
2026/02/18 3.82% 2.21% 2.31% 2.07% 2.66% 1.82% 3.28% 16.15% 2.29% 3.32%
2026/02/19 4.67% 2.73% 2.1% 1.57% 1.05% 3.85% 3.39% 15.81% 3.64% 0.8%
2026/02/20 4.8% 3.1% 1.9% 2.11% 2.27% 2.78% 0.89% 17.05% 4.44% 4.07%
2026/02/21 5.82% 3.79% 2.67% 1.03% 2.18% 1.82% 2.11% 14.72% 4.76% 0%
2026/02/22 3.4% 3.3% 2.41% 1.18% 2.78% 0.64% 4.38% 19.7% 6.09% 0%
2026/02/23 3.11% 1.92% 1.52% 1.57% 3.02% 1.42% 1.21% 18.47% 2.26% 3.85%
2026/02/24 4.28% 1.99% 1.61% 1.26% 2.77% 3.75% 2.01% 14.43% 0% 4.5%
2026/02/25 5.09% 1.19% 2.57% 0.72% 2.65% 3.26% 0.3% 15.71% 4.4% 7.17%
2026/02/26 5.21% 1.09% 1.7% 2.35% 1.7% 3.54% 1.12% 17.08% 0.72% 1.97%
2026/02/27 3.99% 3% 2.37% 1.63% 0.74% 2.76% 1.84% 11.79% 0% 2.87%
2026/02/28 5.6% 4.07% 3.68% 2.1% 1.46% 0.86% 0.61% 0.53% 0.01% 0%
  • adobe.com
  • life360.com
  • forbes.com
  • match.com
  • top5-websitebuilders.com
  • quickbase.com
  • clutch.co
  • chetu.com
  • cmolds.com
  • flipsidegroup.com

Copyright © Adthena. All rights reserved.

In February 2026, Adobe’s PPC spend surged, peaking at 5.82 on the 21st. Life360 saw fluctuations, ending at 4.07. Forbes and Match.com had steady trends, while Chetu’s spend plummeted to 0.53.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 912
2026/02/02 990
2026/02/03 933
2026/02/04 934
2026/02/05 929
2026/02/06 932
2026/02/07 928
2026/02/08 916
2026/02/09 929
2026/02/10 923
2026/02/11 939
2026/02/12 929
2026/02/13 932
2026/02/14 928
2026/02/15 916
2026/02/16 929
2026/02/17 758
2026/02/18 807
2026/02/19 794
2026/02/20 804
2026/02/21 774
2026/02/22 823
2026/02/23 847
2026/02/24 831
2026/02/25 821
2026/02/26 788
2026/02/27 797
2026/02/28 811

Copyright © Adthena. All rights reserved.

February began with 912 advertisers, peaking at 990 on the 2nd. Mid-month saw a decline, reaching 758 on the 17th. The month concluded with a slight recovery, ending at 811 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monkey.app 3.7%
play.google.com 3.5%
life360.com 1.31%
adobe.com 1.29%
amazon.com 0.9%
meta.com -0.55%
microsoft.com -0.6%
capcut.com -1%
betterme.world -1.12%
insta360.com -2.56%

Copyright © Adthena. All rights reserved.

In the past month, monkey.app and play.google.com surged with click share increases of 3.7% and 3.5%, respectively. Conversely, insta360.com saw a decline of 2.56%.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monkey.app adobe.com capcut.com play.google.com life360.com forbes.com amazon.com match.com insta360.com chetu.com
2026/02/01 4.38% 2.17% 3.22% 2.5% 2.77% 2.16% 1.74% 2.56% 5.17% 7.52%
2026/02/02 5.49% 2.97% 2.65% 6.05% 1.8% 1.9% 2.24% 1.9% 0.55% 8.15%
2026/02/03 4.54% 2.06% 3.15% 1.34% 2.17% 1.78% 1.87% 1.69% 2.63% 2.72%
2026/02/04 5.75% 3.06% 3.94% 2.43% 2.94% 2.49% 1.24% 3.9% 2.72% 2.96%
2026/02/05 5.48% 2.77% 3.64% 3.76% 2.71% 2.71% 1.99% 2.45% 2.12% 5.47%
2026/02/06 7.02% 3.76% 4.22% 3.5% 1.69% 1.48% 0.79% 2.58% 2.9% 6.01%
2026/02/07 6.62% 4.3% 4.07% 2.54% 2.6% 1.75% 1.24% 1.92% 2.12% 7.9%
2026/02/08 6.28% 3.99% 4.09% 3.93% 2.39% 2% 2.24% 2.04% 1.35% 8.31%
2026/02/09 6.58% 3.05% 3.75% 7.48% 3.66% 2.8% 1.48% 2.37% 3.96% 5.89%
2026/02/10 6.69% 6.36% 4.3% 4.17% 3.32% 1.94% 1.86% 1.73% 1.29% 5.73%
2026/02/11 6.68% 4.62% 3.45% 2.99% 2.53% 1.88% 1.73% 2.02% 4.52% 6.21%
2026/02/12 5.48% 2.77% 3.64% 3.76% 2.71% 2.71% 1.99% 2.45% 2.12% 5.47%
2026/02/13 7.02% 3.76% 4.22% 3.5% 1.69% 1.48% 0.79% 2.58% 2.9% 6.01%
2026/02/14 6.62% 4.3% 4.07% 2.54% 2.6% 1.75% 1.24% 1.92% 2.12% 7.9%
2026/02/15 6.28% 3.99% 4.09% 3.93% 2.39% 2% 2.24% 2.04% 1.35% 8.31%
2026/02/16 6.58% 3.05% 3.75% 7.48% 3.66% 2.8% 1.48% 2.37% 3.96% 5.89%
2026/02/17 10.65% 4.73% 4.32% 5.83% 2.45% 3.73% 1.77% 2.03% 0.53% 3.65%
2026/02/18 6.21% 7.41% 3.74% 5.92% 2.53% 2.15% 2.98% 2.03% 1.71% 6.65%
2026/02/19 8.93% 8.65% 4.34% 5.12% 3.35% 1.8% 2.26% 1.73% 0.84% 6.23%
2026/02/20 7.33% 9.76% 3.41% 4.34% 3.4% 1.63% 2.24% 2.55% 0.88% 6.86%
2026/02/21 11.94% 11.12% 3.63% 3.54% 3.66% 2.1% 2.54% 1.59% 2.02% 5.15%
2026/02/22 8.48% 7.16% 1.5% 4.24% 4.43% 2.14% 3.43% 1.2% 0.8% 7.59%
2026/02/23 7.81% 6.16% 2.57% 4.19% 2.94% 1.42% 3.56% 2.42% 0.73% 7.54%
2026/02/24 3.77% 8.29% 2.91% 3.34% 3.97% 1.47% 3.38% 1.97% 2.98% 5.67%
2026/02/25 6.71% 9.57% 2.27% 5.63% 1.79% 2.36% 2.36% 0.77% 1.18% 6.27%
2026/02/26 8.87% 8.8% 4.36% 6.42% 1.75% 1.26% 2.51% 2.69% 2.29% 6.11%
2026/02/27 10.3% 6.51% 3.25% 5% 3.14% 1.94% 3.9% 1.96% 1.94% 4.27%
2026/02/28 8.12% 7.55% 4.87% 4.72% 2.74% 2.29% 2.19% 2.02% 1.28% 0.13%
  • monkey.app
  • adobe.com
  • capcut.com
  • play.google.com
  • life360.com
  • forbes.com
  • amazon.com
  • match.com
  • insta360.com
  • chetu.com

Copyright © Adthena. All rights reserved.

In February 2026, “monkey.app” saw a significant rise in impressions, peaking at 11.94% on the 21st. “adobe.com” also experienced growth, reaching 11.12% on the same day. “chetu.com” started strong but ended with a sharp decline to 0.13%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Discover your best work yet | Easily create social videos https://www.adobe.com

    Video Editing That's A Cut Above. Add Transitions & Effects, Mix Audio, And More. Buy Now. Built-in Firefly AI features - image to Video, Generate...

  2. 2
    Apple TV | Watch now https://www.apple.com

    Apple TV. Watch here and on the Apple TV app across your devices. Subscription required. Watch on iPhone, iPad, Mac & Apple TV. Also stream on compatible sticks, smart TVs & more. Watch offline.

  3. 3
    CapCut: Easy Video Editing https://www.capcut.com

    CapCut Desktop Video Editor — Create Great Videos To Record The Most Wonderful Time Of The Year. Unlock Your Creativity With Advanced AI Editing Tools. Download CapCut Today!

  4. 4
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  5. 5
    No Subscription Needed https://watch.sling.com › freestream › tvp_world

    Stream TVP World Live — Watch Top Polish News Channels on Sling. No Login or Subscription Needed.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe, Apple, CapCut, Picsart, and Sling shine with unique offerings. Adobe entices with advanced video editing, while Apple TV emphasizes seamless streaming. CapCut and Picsart focus on creativity with AI tools, and Sling offers hassle-free news streaming.

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