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US Software & Technology Mobile App Dev - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
play.google.com 26.52
apple.com 6.76
capcut.com 6.67
amazon.com 5.69
insta360.com 2.93
life360.com 2.56
microsoft.com 2.28
oneplus.com 1.77
adobe.com 1.64
squareup.com 1.34
others 41.84

Copyright © Adthena. All rights reserved.

In the PPC landscape, play.google.com leads with 26.52% click share, followed by apple.com at 6.76%. ‘Others’ dominate with 41.84%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date play.google.com apple.com forbes.com squareup.com capcut.com bubble.io adobe.com amazon.com microsoft.com chetu.com
2025/05/01 3.73% 5.46% 2.43% 3.9% 2.3% 1.65% 2.03% 4.13% 1.38% 1.13%
2025/05/02 4.05% 5.47% 2.9% 4.28% 1.74% 1.97% 2.37% 3.99% 1.44% 0.8%
2025/05/03 4.79% 4.03% 2.58% 3.98% 2.09% 1.96% 2.14% 5.59% 2% 0.01%
2025/05/04 3.86% 3.66% 4.11% 3.77% 1.54% 2.32% 2.21% 3.6% 1.93% 0.01%
2025/05/05 3.95% 5.31% 3.35% 3.81% 1.11% 1.73% 2.19% 3.98% 1.38% 1.15%
2025/05/06 3.73% 4.9% 2.75% 4.05% 1% 1.34% 2.51% 3.55% 1.32% 0.91%
2025/05/07 3.41% 5.51% 1.93% 3.98% 1.06% 1.4% 1.7% 4.37% 0.98% 1.11%
2025/05/08 4.52% 5.45% 2.25% 4.1% 1.58% 1.27% 2.01% 3.37% 1.11% 0.74%
2025/05/09 4.76% 4.29% 2.94% 4.16% 1.72% 1.75% 1.94% 4.05% 1.25% 1.34%
2025/05/10 4.07% 5.39% 3.82% 3.86% 1.72% 1.65% 1.79% 4.35% 1.68% 0.01%
2025/05/11 4.43% 4.6% 3.63% 3.85% 1.32% 1.89% 1.83% 4.17% 1.3% 0%
2025/05/12 4.58% 5.27% 3.69% 3.33% 1.27% 1.43% 1.82% 3.8% 1.48% 1.21%
2025/05/13 4.86% 4.38% 3.61% 3.78% 1.18% 1.61% 2.42% 4.31% 0.95% 1.42%
2025/05/14 5.07% 5.44% 3.41% 3.98% 1.19% 1.32% 2.02% 3.63% 1.52% 1.11%
2025/05/15 3.84% 5.86% 3.28% 4.18% 1.33% 1.13% 2.37% 3.68% 1.1% 1.52%
2025/05/16 2.64% 5.55% 3.08% 4.19% 1.27% 1.34% 2.71% 3.27% 1.11% 1.46%
2025/05/17 3.86% 5.18% 3.5% 3.64% 1.79% 1.69% 2.45% 5.91% 1.73% 0.01%
2025/05/18 2.89% 4.35% 4.32% 3.24% 1.34% 1.37% 2.81% 3.44% 1.5% 0.01%
2025/05/19 2.6% 5.58% 3.59% 4.01% 1.39% 1.31% 2.3% 3.36% 1.32% 1.61%
2025/05/20 3.22% 5.76% 2.33% 3.77% 1.51% 1.55% 2.14% 3.74% 1.19% 1.38%
2025/05/21 5.11% 4.79% 2.11% 3.49% 0.92% 1.66% 1.78% 2.97% 1.88% 5.01%
2025/05/22 4.08% 5.37% 1.92% 3.48% 1.08% 1.79% 1.83% 3.08% 1.63% 4.72%
2025/05/23 5.44% 4.57% 1.77% 3.15% 0.82% 1.51% 1.6% 2.02% 1.31% 4.6%
2025/05/24 6.03% 4.89% 2.25% 3.57% 2.03% 2.04% 1.8% 1.62% 3.28% 0.01%
2025/05/25 5.47% 5.92% 2.88% 3.35% 1.79% 2.06% 2.27% 1.65% 1.39% 0.01%
2025/05/26 5.2% 4.84% 2.37% 2.85% 1.56% 1.51% 2.06% 1.85% 1.69% 1.79%
2025/05/27 5.2% 4.78% 2.7% 3.4% 1.11% 1.57% 2.12% 1.81% 1.14% 4.59%
2025/05/28 5.45% 6.05% 2.05% 3.43% 0.94% 1.35% 1.95% 1.67% 1.11% 5.09%
2025/05/29 6.45% 5.83% 2.35% 3.28% 0.94% 1.6% 1.72% 1.77% 1.19% 4.54%
2025/05/30 5.63% 5.45% 2.57% 3.21% 1.72% 1.65% 1.56% 1.7% 1.49% 4.69%
2025/05/31 7.02% 5.77% 3.57% 3.27% 2.19% 2% 1.96% 1.73% 1.46% 0.01%

Copyright © Adthena. All rights reserved.

In May 2025, play.google.com surged, peaking at 7.02% on the 31st. Apple.com maintained steady performance, while forbes.com fluctuated. Squareup.com and capcut.com showed moderate activity. Chetu.com spiked mid-month, ending low.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1065
2025/05/02 1080
2025/05/03 1050
2025/05/04 1082
2025/05/05 1068
2025/05/06 1126
2025/05/07 1146
2025/05/08 1105
2025/05/09 1068
2025/05/10 1039
2025/05/11 1102
2025/05/12 1127
2025/05/13 1152
2025/05/14 1146
2025/05/15 1098
2025/05/16 1082
2025/05/17 1058
2025/05/18 1084
2025/05/19 1151
2025/05/20 1077
2025/05/21 1119
2025/05/22 1142
2025/05/23 1116
2025/05/24 1038
2025/05/25 1048
2025/05/26 1122
2025/05/27 1122
2025/05/28 1104
2025/05/29 1102
2025/05/30 1059
2025/05/31 1068

Copyright © Adthena. All rights reserved.

May saw fluctuating advertiser numbers, peaking at 1,152 on May 13. The month concluded with 1,068 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
play.google.com 4.24%
microsoft.com 0.45%
betterme.world 0.28%
gps-phone.net 0.28%
apple.com 0.22%
life360.com -0.27%
myfamio.com -0.3%
10top-dating-sites.com -0.38%
insta360.com -1.6%
amazon.com -2.29%

Copyright © Adthena. All rights reserved.

Play.google.com surged with a 4.24% click share increase, while amazon.com faced a 2.29% decline. Microsoft.com gained 0.45%, contrasting with insta360.com’s 1.6% drop.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date play.google.com apple.com capcut.com forbes.com amazon.com adobe.com match.com microsoft.com life360.com insta360.com
2025/05/01 7.72% 6.72% 3.12% 1.74% 24.36% 1.87% 1.2% 1.34% 0.35% 1.45%
2025/05/02 8.15% 7.54% 3.42% 2.72% 8.71% 2.61% 1.25% 1.63% 0.9% 2.09%
2025/05/03 9.54% 4.94% 3.8% 2.1% 12.01% 1.94% 2.42% 2.04% 1.27% 1.17%
2025/05/04 7.63% 4.93% 2.84% 4.28% 7.4% 2.3% 3.48% 2.11% 0.82% 1.5%
2025/05/05 9.38% 7.27% 1.88% 3% 8.32% 2.38% 1.47% 1.64% 0.78% 2.17%
2025/05/06 7.99% 6.62% 1.94% 2.55% 9.41% 2.79% 1.41% 1.61% 0.48% 1.81%
2025/05/07 6.67% 7.35% 1.95% 1.57% 10.09% 1.79% 1.2% 1.14% 1.86% 2.14%
2025/05/08 9.05% 7.55% 3.13% 1.96% 7.76% 2.16% 0.6% 1.21% 5.22% 2.5%
2025/05/09 10.33% 5.98% 3.47% 2.44% 8.33% 2.06% 0.83% 1.37% 3.83% 1.57%
2025/05/10 8.74% 7.02% 3.41% 3.21% 10.29% 1.81% 2.1% 1.7% 3.52% 1.4%
2025/05/11 9.14% 5.59% 2.43% 3.09% 6.97% 1.93% 3.48% 1.33% 3.9% 1.79%
2025/05/12 9.21% 7.29% 2.34% 3.05% 8.3% 1.89% 1.48% 1.56% 3.17% 1.93%
2025/05/13 9.95% 5.9% 2.1% 3.32% 9.22% 2.58% 1.68% 1.1% 1.1% 2.83%
2025/05/14 9.82% 6.91% 2.24% 2.79% 8.57% 2.19% 1.44% 1.5% 1.92% 2.7%
2025/05/15 8.42% 8.46% 2.48% 2.89% 8.39% 2.51% 1.78% 1.26% 2.43% 1.56%
2025/05/16 5.56% 8.18% 2.7% 2.97% 8.19% 3.05% 1.96% 1.27% 2.43% 2.34%
2025/05/17 8.23% 6.48% 3.39% 3.01% 13.23% 2.48% 0.58% 1.87% 2.68% 1.05%
2025/05/18 6.52% 5.98% 2.69% 4.03% 8.58% 3.07% 2.62% 1.75% 2.49% 1.24%
2025/05/19 5.43% 7.92% 2.57% 3.55% 7.14% 2.45% 1.04% 1.45% 1.86% 2.08%
2025/05/20 6.39% 7.53% 2.8% 1.82% 9.9% 2.16% 1.7% 1.2% 3.27% 1.64%
2025/05/21 10.22% 6.4% 1.72% 2.07% 7.62% 2.07% 1.11% 2.62% 1.44% 0.94%
2025/05/22 8.28% 7.12% 2.07% 1.96% 7.78% 2.2% 2.07% 2.17% 1.54% 1.24%
2025/05/23 11.43% 6.92% 1.45% 1.56% 4.27% 1.98% 1.15% 1.54% 2.73% 0.6%
2025/05/24 12.18% 6.49% 4.21% 2.33% 3.46% 2.25% 1.6% 4.11% 2.37% 1.27%
2025/05/25 11.18% 8.24% 3.53% 2.64% 3.87% 2.41% 1.25% 1.72% 2.83% 2%
2025/05/26 10.61% 6.84% 3.38% 2.01% 6.27% 2.25% 1.13% 2.33% 1.46% 0.79%
2025/05/27 11.83% 6.3% 2.31% 2.7% 5.64% 2.33% 1.28% 1.47% 1.65% 1.25%
2025/05/28 11.45% 8.96% 2.08% 2.15% 4.1% 2.38% 2.47% 1.34% 0.76% 0.56%
2025/05/29 13.7% 8.05% 1.97% 2.36% 3.95% 1.91% 1.76% 1.56% 1.66% 0.74%
2025/05/30 12.12% 7.65% 3.62% 2.46% 4.41% 1.89% 1.37% 2.16% 1.43% 1.04%
2025/05/31 13.38% 7.61% 4.41% 3.66% 2.94% 2.06% 2% 1.44% 1.13% 0.47%

Copyright © Adthena. All rights reserved.

In May 2025, play.google.com saw a steady rise, peaking at 13.70% on May 29. Meanwhile, apple.com maintained a consistent presence, while capcut.com fluctuated, ending with a slight increase. Amazon.com started strong but declined, finishing at 2.94%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Adobe Lightroom & Photoshop - Photo Editing Software https://www.adobe.com

    Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices. Get Started.

  2. 2
    Build your own app https://www.bubble.io

    No coding required — Design, build, and launch fully functional web and mobile apps—all from one platform. The...

  3. 3
    CapCut desktop version https://www.capcut.com

    make video editing more easier — Create great videos for free to record the most wonderful time of the year. provides...

  4. 4
    Local dating - Meet singles in your area https://www.match.com

    Stop searching and discover a new way to meet someone who's right for you. Find singles...

  5. 5
    Google Play - Download apps on Google Play https://play.google.com › google-play › apps

    Discover top apps for entertainment, productivity, lifestyle, and more on Google Play. Find the apps you need, or never knew you needed on Google Play.

Copyright © Adthena. All rights reserved.

In the realm of PPC, Adobe’s ad shines by emphasizing seamless photo editing across devices, while Bubble.io captivates with its no-code app creation promise. CapCut entices with free, easy video editing, Match.com offers a fresh dating approach, and Google Play highlights diverse app discovery.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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