August 14, 2026 – Adthena, the market-leading AI paid search intelligence platform, has been shortlisted at the US Search Awards across three categories for its AI Overview Dashboard:
- Best AI Search Software Solution
- Best Software Innovation
- Best Search Software Tool.
The nomination recognizes Adthena as the first and only platform to track ad placements within Google AI Overviews (AIOs) and directly link them to CTR (click-through rate) and CPC (cost per click) impact.
The problem we solved
As AIOs intercept more user attention, traditional paid ads are pushed down the page and marketers are left without the tools to understand why performance is shifting. Attribution becomes guesswork. Budgets get misallocated. Revenue gets lost.
What the AIO Dashboard does
Powered by Whole Market View technology, the platform continuously indexes SERPs (search engine results pages) to deliver real-time visibility into how AIOs are reshaping the competitive landscape.
AIO Standard tracks AIO frequency across terms and devices, so performance drops are never misattributed to auction pressure. AIO Premium goes further, modeling direct business impact across CTR, CPC, ad positioning, competitor citations, and content gaps, giving teams the intelligence to act before performance is lost.
Why it matters
Search has changed faster than measurement has. Rather than speculating about where AI search is heading, we measure what’s happening right now.
While others track rankings, we turn visibility into measurable impact.
Phillip Thune, CEO, Adthena says: “AIOs have been the single biggest change to Google’s SERP in years, and potentially ever. Google provides no insight into how often they appear, when ads show up in them, which brands are cited, or how they impact clicks on every other part of the SERP. Our AI Overview Dashboard answers all of that. No other software comes close.”
Media contact: Kite Hill PR for Adthena, adthena@kitehillpr.com
