Key hires follow Adthena’s recent $14M Series A funding, will support U.S. expansion and development of the company’s leading search intelligence platform

Austin, Texas: (June 26, 2019) Adthena (, the leader in AI-powered search intelligence, today announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019.

The funding is being utilized to strengthen Adthena’s technology stack and global presence, namely its U.S. headquarters in Austin, Texas. The expansion of its global leadership team will underpin Adthena’s continued growth in these areas as the company scales its AI capabilities and prepares for the launch of new channels.


Joining Adthena are:

Jennifer Cantu – VP People

Jen joins Adthena as a veteran of the Austin tech community.  As Adthena’s VP of People, she will lead efforts related to attracting, supporting and retaining top talent and harmonizing a global culture across Adthena’s offices in London, Sydney and Austin.

Prior to joining Adthena, Jen was instrumental in creating high-performance cultures and outstanding workplace engagement at startups that include TrendKite and Spiceworks.

Sundeep Goel – VP Sales, North America

Also based in Adthena’s U.S. headquarters in Austin, Sundeep will be responsible for Adthena’s North American sales team and comes to the organization with deep expertise in sales management across multiple enterprise software domains. Most recently he ran enterprise sales at Procore, a 1500-employee SaaS company in the construction space.

Prior to joining Procore, Sundeep was a key sales leader at successful software startups that include NetSuite (sold to Oracle), Lombardi (sold to IBM), and C|bridge Solutions (IPO).  

Vasanth John – VP Engineering

Vasanth brings to Adthena an impressive track record in product delivery, technology team development, and scaling startup functions. Joining Adthena’s London office, he will be responsible for building and scaling Adthena’s engineering team to ensure it is equipped to continually improve Adthena’s unrivalled AI platform for paid search intelligence.

Prior to joining Adthena, Vasanth has led diverse teams across 13+ countries to deliver award-winning digital, web and mobile solutions for top global brands including Mudano, Chelsea Apps Factory and DHL.

“Jen, Sundeep and Vasanth bring new energy and vital experience to guide Adthena’s growth across our three priority areas of people, customers and technology,” says Ian O’Rourke, CEO at Adthena. “Their depth of knowledge across the technology landscape will allow us to continue bringing the most value to our customers, while maintaining our standard of culture as we rapidly scale. We feel very fortunate to have them on board.”

Adthena’s AI-driven paid search platform, built around its patented Whole Market View technology, is designed to help customers exceed performance by providing the most comprehensive view of a brand’s entire relevant search landscape.

Using machine learning to reach beyond static sets of keywords, Adthena processes more than 200 million keywords and 10 terabytes of new search data daily.

To learn more about Adthena, visit: 


About Adthena

Founded in 2012, Adthena is The Ultimate Search Intelligence Solution, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Adthena’s user-friendly interface segments data to provide insights into Brand Protection, Partner Management, Strategic Planning, Gap Analysis and Ad Copy Analysis delivering all the key insights search advertisers need. Globally, Adthena works with more than 25000 clients across 184 different business sectors, including retail and e-commerce, finance, travel, education, and automotive. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others.


PR Contact: or