Adthena’s Ask Arlo shortlisted for three US Search Awards for AI innovation in search marketing
July 18, 2025 – Adthena is proud to announce that its AI-powered data analyst, Ask Arlo, has been shortlisted in three categories at the US Search Awards 2025:
- Best AI Search Software Solution
- Best Software Innovation
- Best Search Software Tool
The US Search Awards celebrate excellence and innovation in digital marketing, SEO, and PPC across the United States. Ask Arlo has been recognized for redefining how marketers interact with search data through the power of generative AI.
How Ask Arlo delivers smarter, faster search insights
Ask Arlo is a conversational GenAI agent, purpose-built to analyze Adthena’s proprietary search data and transforms raw data into strategic actions for marketers. From keyword performance to competitive ad copy trends, Ask Arlo surfaces answers in seconds, right inside the Adthena platform.
Imagine having a personal search data analyst always available to guide your strategy. With Ask Arlo, you can skip the spreadsheets and simply ask questions in plain English—just like you’d ask a teammate.
Adthena’s Ask Arlo instantly analyzes thousands of competitor ad copies, search trends, and campaign insights, all within the Adthena app.
Key features of Ask Arlo include:
- Industry-leading data: Powered by Adthena’s search intelligence for accurate, in-depth insights.
- Conversational AI: Understands natural language, answering queries on date ranges, topics, or formats – with summaries, detailed insights, and themed breakdowns.
- Instant data: Provides real-time search data on market share, competitor movements, keyword trends, and more.
- Visualizations: Turns raw data into clear graphs, trend lines, and tables.
- Time-saving: Reduces analysis from hours to seconds, allowing marketers to focus more on strategy.
See Ask Arlo in action
To discover how Ask Arlo is transforming competitive intelligence in paid search, watch the video below.
