October 8 2021 – Adthena’s Local View solution has won in both the Best Software Innovation and Best Search Software Tool categories at the US Search Awards 2021
The US Search Awards recognize, reward and celebrate the very best in PPC, SEO and Content Marketing across the United States. Every year 100’s of Search industry companies and their people enter these awards to show they are the stars of Search and Digital in the US.
Adthena is one of the most innovative companies in the search industry, delivering unique search intelligence and a powerful edge to our customers. Our new, one-of-a-kind Local View feature empowers marketers to understand and navigate their local search landscape like never before.
It started with customers
In 2019, our research revealed that advertisers need far more local intelligence to run PPC efficiently. Covid-19 accelerated this trend and caused a major shift in consumer behavior, with more people searching by location than ever before. But marketing by location requires a huge amount of consumer insight, and Google data is becoming more scarce due to privacy issues.
Enter a breakthrough: Adthena’s Local View
Adthena’s groundbreaking Local View solution uses advanced AI technology to provide the location-based analytical power marketers need to compete in the local search landscape. In any city, state, Nielsen DMA or custom region, it enables marketers to understand consumers and their search habits, the competitive landscape, and location-specific threats and opportunities.
Unrivaled in the industry, Local View has taken off since its 2020 launch, with 15 major brands (and counting) in diverse verticals monitoring 125+ locations and routinely achieving results such as +15% market share and +20% CTR.
Winning this award showcases the power of location-based search marketing to reach consumers in a way that is both privacy-minded and highly personalized.
Find out more about Local View
