July 15 2022 – Adthena and have been shortlisted in a whopping seven categories at the US Search Awards 2022 along with our customers:
- Adthena, L’Oréal USA & Armani beauty – Best Use of Search – Retail / eCommerce (PPC)
- Adthena, L’Oréal USA & Armani beauty – Best Use of Search – B2C (PPC)
- Adthena, L’Oréal USA & Armani beauty – Most Innovative Campaign (PPC)
- Adthena, L’Oréal USA & Armani beauty – Best PPC Campaign
- Adthena, L’Oréal USA & Armani beauty – Best Use of Data (PPC)
- Adthena’s Local View – Best Software Innovation
- Adthena’s Local View – Best Search Software Tool
The US Search Awards recognize, reward and celebrate the very best in PPC, SEO and Content Marketing across the United States. We look forward to the ceremony on 13 October in Las Vegas – fingers crossed for some trophies.
Adthena’s Local View – the future of location-based marketing
Adthena’s new, one-of-a-kind Local View empowers marketers to understand and navigate their local search landscape like never before, to obtain more value from PPC budgets.
The Covid-19 pandemic caused a major shift in global online consumer behavior, with an unprecedented number of people searching by location. But marketing by location requires a huge amount of consumer insight, and coupled with the fact that Google data is becoming more limited due to privacy issues, it was clear advertisers needed far more local intelligence to run PPC efficiently.
Our ground-breaking Local View solution uses advanced AI technology to provide the location-based analytical power marketers need to compete in the local search landscape. In any city, state, or Nielsen Designated Market Area (DMA), it enables marketers to understand consumer search habits, the competitive landscape, and location-specific threats and opportunities.
Unrivaled in the industry, after just one year, Local View has 43 major brands in diverse verticals monitoring 800+ locations, and is routinely achieving results for customers such as +15% market share and +20% Click Through Rate. It’s also adding value for brands as a tool to determine price point and messaging; discover how OOH advertising affects impression share; monitor brand market share vs affiliates; and save time on manual analysis with automated reporting – all across multiple locations.
With consumers continuing to shop locally following the pandemic, Local View looks set to capitalize on its first-to-market advantage to become an integral part of any search marketer’s toolkit for years to come.
Find out more about Adthena’s Local View.