Influential people all have something in common: they promote ideas and expertise on a subject to a wide follower base.

We’ve put together a short list (in no particular order) of 7 of those we consider to be experts in Paid Search why we think each has had such an impact on the industry.

Don’t agree with us? Tweet the celebrities you think we missed using the hashtag #UKPPCInfluencers2019 and @Adthena. We’ll be collating a follow-up post of your favourites towards the end of the year.


Dave Naylor, Head of Search Marketing and Speaker at Bronco 

LinkedIn: Dave’s profile

Twitter: DaveNaylor

Running a business with his wife, Dave is helping different major brands like Digg, and Virgin Holiday Cruises. He is always sharing industry specific articles from his own company to his followers of over 27k. Additionally he has been an industry speaker for over a decade at SMX, iGaming Affiliate conferences, as well as many others.

Here is how he thinks you can incorporate voice search into your local campaign, here

Hazell Lat, Search Planner / Buyer at MediaCom 

LinkedIn: Hazell’s profile

Hazell has a strong interest in the marketing industry, specifically within digital marketing. On LinkedIn, Hazell is an active member of the Social Media Marketing Group and is constantly sharing news in the SEM industry. She has also spoken at our breakfast event in 2018 on how to prepare yourself in the search industry during seasons like Black Friday which can be seen below.

Daniel Wilkinson, Global Head of Paid Media, JellyFish 

LinkedIn: Daniel’s profile

Award-winning senior digital marketer Daniel has a passion about nurturing the next generation of marketing. He shares a large amount of relevant content in the SEM industry to over his 2,000 followers on LinkedIn as well as speaking at events including our breakfast event to which he revealed the practical and tactical approaches to improving PPC campaign performance, which can be seen below.

Adam Connell, Founder of BloggingWizard & FunnelOverload 

LinkedIn: Adam’s profile

Twitter: adamjayc

Adam is the wizard in digital marketing strategies, he is the one that shares the actionable insights that you can use in order to get more customers to his followers on Twitter. He also posts articles on LinkedIn to inform you of the different content types you can use to make sure your campaigns are top-notch!.

Here is how he thinks you can save yourself time and money by using one of these powerful automation tools for your marketing needs here

Puneet Vaghela, Head of Paid search at PHD UK 

LinkedIn: Puneet’s profile

Award winning digital marketer, Puneet has a strong interest in paid search and video advertising. Puneet is constantly sharing news on PHD on his LinkedIn profile as well as promoting the work culture. Puneet has spoken at our event last year on why search is becoming a single entity once again, which can be seen below.

Oliver Ewbank, Head of Digital Marketing, Freelance 

LinkedIn: Oliver’s profile 

An active member in Digital Marketing on LinkedIn, Oliver has a proven record of creating and implementing successful digital marketing strategies that focuses on customer acquisition, online sales/leads and driving revenue and also sharing content from some of the industry leading blogs, he is a must-follow!.

Dan Roberts, Account Director at iProspect and Founder of PPC hubbub 

LinkedIn: Dan’s profile

With 6 years in the industry, Dan is the Account Director at iProspect and is also the Founder of PPC hubbub, a platform that gives PPC professionals a method in giving people current news and updates in the industry. In addition, he shares search related news to his followers of over 1,000 on LinkedIn. He is a must follow!

Take a look at PPC hubbub here

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