Faced with uncertainty, AllClear used Adthena’s machine-learned market intelligence as a source of direction.
Without access to critical data from Auction Insights, AllClear’s C-Suite relied on Adthena to predict when the market would pick up and how they could win back consumers at that key moment. By monitoring market trends, the company could focus on understanding and targeting the new customer segments that would be the first to return.
Adthena’s competitive insights are now shared internally, equipping the entire management group with vital insights about their market and where it is headed.
“Trying to plan our paid search strategy during the COVID-19 pandemic has been a roller
coaster – there’s just so much unpredictability. But with Adthena, we can track directional trends as they happen, to make informed decisions. Adthena enables us to closely monitor demand and has been particularly useful to determine when and how we resumed our campaigns. It’s a key tool for our business.”
David Gomez Insurance Director, AllClear Travel