iGaming Search Industry Report

Who are the favorites, the dark horses, and the winners of search in iGaming?

UK iGaming is one of the most competitive search verticals. The industry has many sector specific challenges, which include high CPCs, strict advertising regulations (such as remarketing/retargeting rules), and partner and affiliate management.

But is it pay-to-win in the industry? Or can operators still hope to beat the odds?

In order to navigate  challenges in the industry, a priority for operators will be to solve challenges around competitive blindness in search.

Featured in this report:

  • Mapping the competitive landscape in iGaming.
  • Problems and solutions, and how to solve blindness in search.
  • Revealing the Thoroughbreds of Search: Using competitive intelligence at the Cheltenham Festival 2018.

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