Brand Activator
Award-winning tech
Brand Activator: Save Google Ads costs and boost ROI today
Stop wasting money on Google Ads and reclaim your brand dominance. Automatically pausing unnecessary bids with Brand Activator is saving customers $15k monthly each on average, while ensuring they never miss a click.
Will you pocket the savings or reinvest for growth?
What's a Lone Ranger?
Stop needlessly wasting budget
Brand Activator is ingeniously simple. It automatically pauses Google Ads bidding on brand terms a company is already winning organically and where no other competitors are bidding.
Paying for these “Lone Ranger” terms unnecessarily wastes marketers’ search budgets to the tune of thousands, and even millions in some cases, per year.
Switch on Brand Activator on your top Google Ads brand terms now to start saving.
Global award wins for Brand Activator
US Search Awards - Winner 2023
Brand Activator - Best Search Software Tool
UK Search Awards - Winner 2023
Brand Activator - Best PPC Management Software Suite
Global Search Awards - Winner 2023
Brand Activator - Best Software Innovation
APAC Search Awards - Winner 2024
Brand Activator - Best Global Search Software Tool
Automated around the clock
How does it work?
- Around-the-clock monitoring. Adthena continuously indexes your targeted brand terms to identify Lone Rangers
- Automatic deactivation. Lone Ranger terms are automatically added to your negative keyword list.
- Automatic reactivation. Terms are automatically reactivated if a competitor re-enters the auction.
- Monthly reporting. You’ll get analytics to see how much you saved on your brand terms, and paid vs organic clicks.
Brand Activator uses AI and machine learning models for optimal performance
Award-winning search intelligence that ensures you only pay for relevant clicks, maximizing your Google Ads budget. Plus, you'll save enough to pay for your entire Adthena subscription, it's a no-brainer.
How much could you save?
Get a free review
Take a complimentary review with award-winning Brand Activator tech, and in three simple steps, identify how many hundreds of thousands you could save.
Adthena helped us identify real spend efficiencies. Through their Lone Rangers, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.
Alison Yarrow, Digital and Media Manager, Avanti West Coast