Get the Whole Market View

Adthena equips you to identify PPC competitors through various tools:

• Market Share Report: See who you’re competing against, their share of clicks, and estimated spend. Learn more about PPC Market Share
• Head-to-Head Comparison: Analyze overlapping keywords with competitors.
• Search Term Detail: Discover competitor presence and performance for specific keywords.
• Top Ads Report: See competitor ad examples and messaging strategies.
• Creative Insights: Get alerts on competitor ad copy changes and identify high-performing phrases. Learn more about Creative Insights.

Combined with AI analysis and competitor landing page insights, Adthena gives you a complete picture of your PPC competition, allowing you to optimize your strategy for success.

Adthena tracks competitor content in PPC through:

• Creative Insights: Get alerts on new competitor phrases, discover high-performing keywords, and optimize your ad copy. Learn more about Creative Insights.
• Top Ads Report: Analyze competitor ad copy for messaging strategies, CTAs, and potential landing page experiences.
• Search Term Detail: See which competitors appear for your keywords, along with search volume and CPC estimates.

Combine this with analyzing competitor landing pages (external to Adthena) to understand their visuals, value propositions, and offers. This comprehensive approach empowers you to stay ahead in the PPC game.

Adthena can provide valuable insights to help you understand your competitors’ PPC spending habits:

• Market Share Report: This report shows your competitor’s share of clicks and impressions. By analyzing trends over time, you can infer if a competitor is increasing or decreasing their PPC budget based on their click and impression share fluctuations. Learn more about PPC Market Share and PPC Market Trends.
• Top Ads Report: Seeing your competitors consistently running ads for specific keywords suggests they might be investing heavily in those terms.