The CMO’s Search Intelligence Hub – US Finance

The CMO’s Search Intelligence Hub

US Finance Industry

Welcome – Scroll down to explore blogs, videos & our full report.

Here you’ll find everything you need to improve your search engine marketing results in the highly-competitive US Finance market. Explore the insights and see who’s winning in paid search with our Top 10 leaderboards for finance, banking and insurance – download the full report below.

Bouncing back: Learning from SEM hurdles and coming back stronger

It’s a search off: Financial services companies go head-to-head

This credit card company is ready for the holidays, are you?

Watch now: What can Finance CMOs learn from membership organizations?

Membership organisations are storming ahead in our Search Intelligence Leaderboards for finance. What can CMOs of the financial giants learn from these perfect SEM microcosms? Watch this 60 second animation to discover the four ingredients of search success.

Are you leading the US Finance industry in search marketing?

In our latest CMO Search Intelligence Report for the US Finance industry (Q4 2019) we’ve pitted 350 top-performing finance companies against each other, evaluated their search behavior and revealed the leading players, trends and benchmarks.

Using our AI-powered, Whole Market View, we’ve created Top 10 leaderboards for banking, insurance and overall finance featuring players from across the industry. Each company’s overall score is averaged by analyzing search performance across three categories: Market Leadership, Search Excellence and Brand Ownership. As a marketing leader, this index gives you a benchmark relative to your peers and competitors on a quarterly basis.

Find out how to:

  • Prove the success and value of your marketing program, bring the report straight to the boardroom
  • Strengthen and protect your brand by identifying market opportunities and risks, ensuring that you’re leveraging search to its full potential
  • Make informed decisions and allocate spend where it will have the greatest impact on your business

Download the Report



Request your personal CMO Search Intelligence Score

Find out how your company stacks up against your competitors by requesting your free scorecard with Adthena’s recommendations for performance improvement.

Additional Resources

You may also be interested in these financial services downloads:

Credit Card Search Intelligence Brief – Q4 2019

CMO Search Intelligence Report
CMO Search Intelligence Report – Finance Q3 2019

Case Study: Neilson Financial Services