Delve into a domain where strategies are guided by informed search insights.
As we progress through 2023, the focus on precise cost monitoring within the paid search marketing landscape remains unwavering.
Google Ads has introduced significant enhancements such as Performance Max, and more hands-off functionality, blurring the transparency. Yet, search marketers echo a common sentiment: the clarity around our expenditures and performance is diminishing.
In the realm of advertising, the value of understanding ad placements and anticipating competition cannot be overstated. Brands are now more determined than ever to uncover practical avenues for driving growth.
Watch on-demand as Ashley Fletcher, CMO of Adthena navigates through the practical challenges and strategic solutions inherent to Enterprise-level search management. This journey not only leads to tangible cost savings but also orchestrates real revenue growth.
This is an unmissable opportunity to learn how to:
- Gain clarity around expenditures and performance
- Anticipate competitor moves and tactics
- Uncover practical avenues for driving growth
With an extensive professional journey spanning over 20 years in the field of Search and Google Ads, Ashley has adeptly led agencies, guided product development, and orchestrated go-to-market strategies. Prior to joining Adthena, Ashley’s expertise was demonstrated at Criteo, where he led the product marketing team and Google where he commanded marketing efforts for finance and insurance comparison products across international markets.