Zero tolerance Brand Protection

Adthena is the first partner to be officially recognized by Google as a Trusted Trademark Partner since the program’s inception, following a year-long initiative to meet Google’s highest quality and performance standards. This status reflects our high level of expertise with Google’s ads trademark policy and a consistent high submission quality, allowing enterprise advertisers to achieve the highest takedown success rates globally. By setting a new benchmark for accuracy and automation, this partnership empowers marketers to safeguard their brand integrity and paid search budgets with total transparency. Learn more.

Paid search brand protection is the safeguarding of your online presence and reputation in search engine results. When effective brand protection is in place, you can:

• Identify when competitors, affiliates and partners are bidding aggressively on your brand terms.
• Monitor affiliates and partners to ensure they are using the correct messaging within their ads.
• Prevent partners and affiliates from cannibalizing clicks.
• Spot infringements and protect your brand value.
• Capture evidence of trademark infringements to submit to Google.

Learn more in the Complete guide to PPC brand protection

Ad hijacking (also referred to as brand poaching, direct linking, or URL jacking) occurs when an affiliate attempts to imitate a brand by running ads that closely resemble the brand’s own ads. Learn more about ad hijacking and how to protect your brand integrity.

Ad Hijacking Detection is an add-on feature of Adthena’s fleet of Brand Protection solutions that helps detect illegitimate advertisements and identify the affiliate and imposter networks that are fraudulently earning commissions and clicks from your brand.

Trademark infringement in paid search happens when a competitor or another advertiser uses your legally protected trademarks in a way that’s likely to confuse customers about the source of a product or service. Learn more about trademark infringement and how to protect your brand in paid search. 

Adthena’s Infringement Tracker lets you continually map and monitor all competitive and partner activity around your brand terms by the hour, so you can efficiently stop trademark infringements in their tracks.

Auto Takedown is an add-on feature of Adthena’s fleet of Brand Protection solutions that allow customers to identify competitors who are using a registered trademark without permission and report those examples directly to Google for removal with the push of a button inside the app.

Auto Takedown saves time and effort by generating a brand new report that is filtered on the unique rules needed to identify a trademark violation found on Google. The Adthena system monitors the hourly terms in the account and focuses on the core trademark to identify if it appears within the title or description of an ad. Once identified, the Adthena system will record all relevant details Google requires to investigate the use of the trademark and Adthena will submit those details directly to Google on your behalf.