Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 73.8044192675 |
| 26.1955807325 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 53 |
| 47 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| mayoclinic.org | 4.47 |
| cvs.com | 3.55 |
| prevention.com | 2.21 |
| uqora.com | 1.66 |
| ilumya.com | 1.48 |
| rinvoq.com | 1.48 |
| treatmyuti.com | 1.45 |
| bimzelx.com | 1.32 |
| psoriasis.org | 1.23 |
| cancer.org | 1.1 |
| others | 80.05 |
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In the healthcare PPC landscape, ‘others’ dominate with 80.05% click share, while mayoclinic.org leads specific domains at 4.47%, followed by cvs.com at 3.55%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cvs.com | mayoclinic.org | ilumya.com | treatmyuti.com | uqora.com | rinvoq.com | bimzelx.com | prevention.com | skyrizi.com | psoriasis.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 1.37% | 4.49% | 0.81% | 0.42% | 0.88% | 1.87% | 1.57% | 2.62% | 1.66% | 1.58% |
| 2026/04/02 | 1.23% | 4.65% | 0.93% | 0.3% | 1.05% | 2.08% | 1.54% | 2.23% | 1.48% | 1.51% |
| 2026/04/03 | 0.94% | 4.2% | 1.02% | 0.22% | 1.05% | 1.58% | 1.92% | 2.02% | 1.48% | 1.39% |
| 2026/04/04 | 1.22% | 4.04% | 0.81% | 0.52% | 1.13% | 1.87% | 2.06% | 2% | 1.33% | 1.53% |
| 2026/04/05 | 1.64% | 4.17% | 0.8% | 0.44% | 0.9% | 1.56% | 1.67% | 1.79% | 1.36% | 1.91% |
| 2026/04/06 | 3.3% | 4.82% | 0.83% | 0.57% | 1.07% | 1.79% | 1.5% | 2.05% | 1.45% | 1.32% |
| 2026/04/07 | 1.54% | 5.49% | 0.99% | 0.33% | 0.77% | 1.31% | 1.71% | 2.02% | 1.12% | 1.57% |
| 2026/04/08 | 1.82% | 5.25% | 1.15% | 1.16% | 1.25% | 1.58% | 1.61% | 1.95% | 1.12% | 1.42% |
| 2026/04/09 | 1.5% | 4.65% | 1.49% | 1.36% | 1.33% | 1.54% | 1.47% | 1.95% | 1.16% | 1.39% |
| 2026/04/10 | 2.62% | 4.21% | 1.27% | 1.77% | 1.76% | 1.78% | 1.54% | 1.71% | 1.03% | 1.49% |
| 2026/04/11 | 3.32% | 3.69% | 1.43% | 2.48% | 2.6% | 1.58% | 1.52% | 1.54% | 1.06% | 1.12% |
| 2026/04/12 | 3.6% | 4.37% | 1.3% | 2.47% | 2.76% | 1.59% | 1.7% | 1.5% | 0.88% | 1.37% |
| 2026/04/13 | 3.31% | 5.35% | 1.65% | 1.41% | 1.55% | 1.52% | 1.4% | 1.86% | 1.05% | 1.06% |
| 2026/04/14 | 2.42% | 4.81% | 1.65% | 1.5% | 1.73% | 1.54% | 1.53% | 2.17% | 1.28% | 1.09% |
| 2026/04/15 | 3.4% | 4.86% | 1.87% | 1.85% | 2.69% | 1.77% | 1.75% | 2.07% | 1.22% | 1.23% |
| 2026/04/16 | 4.34% | 3.71% | 1.85% | 2.2% | 2.71% | 1.92% | 1.33% | 1.36% | 1.29% | 1.23% |
| 2026/04/17 | 2.6% | 4.07% | 2.4% | 1.38% | 1.79% | 2.11% | 1.41% | 1.5% | 1.58% | 1.11% |
| 2026/04/18 | 3.03% | 3.71% | 2.49% | 1.59% | 2.2% | 1.96% | 1.57% | 1.5% | 1.5% | 1.39% |
| 2026/04/19 | 2.77% | 3.43% | 2.41% | 1.96% | 2.46% | 2% | 1.36% | 1.56% | 1.33% | 1.43% |
| 2026/04/20 | 2.86% | 4.01% | 2.95% | 1.36% | 1.88% | 2.25% | 1.52% | 1.7% | 1.31% | 1.22% |
| 2026/04/21 | 2.38% | 3.75% | 2.85% | 1.44% | 1.61% | 1.9% | 1.52% | 1.62% | 1.3% | 1.12% |
| 2026/04/22 | 1.05% | 3.25% | 2.77% | 0.99% | 1.5% | 2.05% | 1.69% | 1.73% | 0.97% | 1.33% |
| 2026/04/23 | 1.38% | 3.97% | 2.72% | 1.34% | 1.94% | 1.5% | 1.64% | 1.57% | 0.98% | 1.08% |
| 2026/04/24 | 2.31% | 3.05% | 2.74% | 1.02% | 1.48% | 1.64% | 2.01% | 1.5% | 1.14% | 1.27% |
| 2026/04/25 | 2.53% | 3.17% | 2.44% | 1.21% | 1.6% | 1.42% | 2.19% | 1.67% | 1.05% | 1.43% |
| 2026/04/26 | 2.49% | 3.19% | 2.74% | 1.3% | 1.51% | 1.46% | 1.74% | 1.56% | 1.05% | 1.23% |
| 2026/04/27 | 1.65% | 3.89% | 3.22% | 0.93% | 0.76% | 1.39% | 1.67% | 1.72% | 1% | 1.07% |
| 2026/04/28 | 2.89% | 3.73% | 2.95% | 1.85% | 1.26% | 1.4% | 1.66% | 1.48% | 1.04% | 0.92% |
| 2026/04/29 | 3% | 3.03% | 2.64% | 1.86% | 1.57% | 1.49% | 1.36% | 1.45% | 1.07% | 0.76% |
| 2026/04/30 | 3.93% | 3% | 2.87% | 2.32% | 2.03% | 1.57% | 1.23% | 1.09% | 1.08% | 0.94% |
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April saw dynamic shifts in PPC spend share. CVS.com surged mid-month, peaking at 4.34 on April 16. Mayoclinic.org maintained dominance, fluctuating but ending at 3.00. Ilumya.com steadily climbed, closing at 2.87. Treatmyuti.com and Uqora.com showed notable growth, finishing at 2.32 and 2.03, respectively. Rinvoq.com and Bimzelx.com experienced moderate fluctuations, ending at 1.57 and 1.23. Prevention.com and Skyrizi.com saw declines, closing at 1.09 and 1.08. Psoriasis.org trended downward, ending at 0.94.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 2193 |
| 2026/04/02 | 2244 |
| 2026/04/03 | 2307 |
| 2026/04/04 | 2348 |
| 2026/04/05 | 2415 |
| 2026/04/06 | 2449 |
| 2026/04/07 | 2387 |
| 2026/04/08 | 2400 |
| 2026/04/09 | 2417 |
| 2026/04/10 | 2409 |
| 2026/04/11 | 2311 |
| 2026/04/12 | 2354 |
| 2026/04/13 | 2435 |
| 2026/04/14 | 2409 |
| 2026/04/15 | 2470 |
| 2026/04/16 | 2383 |
| 2026/04/17 | 2315 |
| 2026/04/18 | 2396 |
| 2026/04/19 | 2356 |
| 2026/04/20 | 2385 |
| 2026/04/21 | 2356 |
| 2026/04/22 | 2352 |
| 2026/04/23 | 2407 |
| 2026/04/24 | 2346 |
| 2026/04/25 | 2330 |
| 2026/04/26 | 2343 |
| 2026/04/27 | 2360 |
| 2026/04/28 | 2372 |
| 2026/04/29 | 2351 |
| 2026/04/30 | 2267 |
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April saw a dynamic shift in distinct advertisers, peaking at 2,470 mid-month. The month concluded with a slight decline, ending at 2,267.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Ilumya.com surged with a 1.13 increase, while mayoclinic.org dropped by 1.12. Other notable gains include opdivo.com and themmrf.org at 0.54.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | cvs.com | treatmyuti.com | ilumya.com | uqora.com | rinvoq.com | mayoclinic.org | prevention.com | vyepti.com | skyrizi.com | bimzelx.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 1.69% | 0.44% | 0.71% | 0.83% | 1.95% | 2.38% | 3.2% | 1.43% | 1.84% | 1.47% |
| 2026/04/02 | 1.72% | 0.32% | 0.79% | 0.98% | 2.14% | 2.3% | 2.78% | 1.42% | 1.69% | 1.49% |
| 2026/04/03 | 1.25% | 0.25% | 0.89% | 0.99% | 1.58% | 2.04% | 2.52% | 1.32% | 1.66% | 1.8% |
| 2026/04/04 | 1.93% | 0.56% | 0.69% | 1.08% | 1.93% | 2.09% | 2.36% | 1.11% | 1.43% | 1.96% |
| 2026/04/05 | 2.16% | 0.46% | 0.67% | 0.85% | 1.58% | 1.92% | 2.28% | 1.07% | 1.41% | 1.57% |
| 2026/04/06 | 4.62% | 0.66% | 0.71% | 1.07% | 1.85% | 2.27% | 2.49% | 1.02% | 1.54% | 1.36% |
| 2026/04/07 | 2.32% | 0.39% | 0.82% | 0.78% | 1.36% | 2.73% | 2.55% | 1.05% | 1.28% | 1.63% |
| 2026/04/08 | 2.75% | 1.2% | 0.95% | 1.22% | 1.63% | 2.49% | 2.32% | 0.86% | 1.21% | 1.5% |
| 2026/04/09 | 1.81% | 1.42% | 1.13% | 1.32% | 1.54% | 2.25% | 2.43% | 0.9% | 1.2% | 1.39% |
| 2026/04/10 | 3.06% | 1.96% | 0.94% | 1.69% | 1.77% | 2.09% | 2.16% | 0.88% | 1.12% | 1.44% |
| 2026/04/11 | 3.81% | 2.54% | 1% | 2.49% | 1.63% | 1.75% | 1.91% | 0.74% | 1.14% | 1.4% |
| 2026/04/12 | 4.15% | 2.48% | 0.95% | 2.57% | 1.64% | 2.05% | 1.81% | 0.76% | 0.99% | 1.56% |
| 2026/04/13 | 4.06% | 1.53% | 1.23% | 1.52% | 1.58% | 2.47% | 2.33% | 0.94% | 1.12% | 1.3% |
| 2026/04/14 | 3.05% | 1.62% | 1.27% | 1.69% | 1.59% | 2.45% | 2.71% | 0.99% | 1.37% | 1.42% |
| 2026/04/15 | 4.76% | 1.91% | 1.39% | 2.68% | 1.84% | 2.45% | 2.57% | 0.97% | 1.39% | 1.56% |
| 2026/04/16 | 5.94% | 2.3% | 1.36% | 2.7% | 1.94% | 1.81% | 1.67% | 0.8% | 1.27% | 1.2% |
| 2026/04/17 | 3.55% | 1.47% | 1.84% | 1.78% | 2.31% | 2.06% | 1.9% | 0.86% | 1.61% | 1.37% |
| 2026/04/18 | 4.22% | 1.73% | 1.99% | 2.28% | 2.07% | 1.83% | 1.84% | 1.03% | 1.65% | 1.49% |
| 2026/04/19 | 3.56% | 1.92% | 2.01% | 2.29% | 2.07% | 1.73% | 1.88% | 1.05% | 1.37% | 1.34% |
| 2026/04/20 | 3.6% | 1.41% | 2.4% | 1.86% | 2.36% | 1.99% | 2.06% | 1.27% | 1.42% | 1.47% |
| 2026/04/21 | 3.25% | 1.53% | 2.27% | 1.58% | 1.93% | 1.88% | 2.04% | 1.2% | 1.36% | 1.47% |
| 2026/04/22 | 1.38% | 1.06% | 2.23% | 1.49% | 2.11% | 1.54% | 2.14% | 1.37% | 1.03% | 1.65% |
| 2026/04/23 | 1.92% | 1.37% | 2.21% | 1.91% | 1.53% | 1.85% | 1.96% | 1.41% | 1.06% | 1.62% |
| 2026/04/24 | 3.07% | 1.09% | 2.21% | 1.48% | 1.63% | 1.55% | 1.76% | 1.55% | 1.13% | 1.86% |
| 2026/04/25 | 2.95% | 1.17% | 1.95% | 1.52% | 1.44% | 1.53% | 2.01% | 1.48% | 1.14% | 2.01% |
| 2026/04/26 | 3.06% | 1.34% | 2.24% | 1.4% | 1.48% | 1.59% | 1.93% | 1.36% | 1.09% | 1.6% |
| 2026/04/27 | 2.19% | 0.91% | 2.66% | 0.69% | 1.47% | 1.95% | 2.13% | 1.49% | 1.03% | 1.58% |
| 2026/04/28 | 3.82% | 1.88% | 2.41% | 1.22% | 1.45% | 1.76% | 1.81% | 1.37% | 1.12% | 1.54% |
| 2026/04/29 | 4.07% | 1.88% | 2.17% | 1.48% | 1.53% | 1.55% | 1.81% | 1.24% | 1.12% | 1.31% |
| 2026/04/30 | 5.21% | 2.52% | 2.34% | 1.99% | 1.59% | 1.5% | 1.33% | 1.25% | 1.2% | 1.19% |
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CVS.com saw a fluctuating April, peaking at 5.94% on the 16th. Treatmyuti.com steadily rose, ending at 2.52%. Ilumya.com climbed to 2.34%, while Uqora.com reached 1.99%. Rinvoq.com maintained around 1.59%. Mayoclinic.org’s share decreased to 1.50%. Prevention.com dropped to 1.33%. Vyepti.com ended at 1.25%. Skyrizi.com remained stable at 1.20%. Bimzelx.com concluded at 1.19%.
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In the realm of healthcare PPC, advertisers like Binaytara Foundation and Cologuard focus on early cancer detection, emphasizing awareness and simplicity. Ilumya and Kisqali target specific conditions, offering insights and treatments. Music Beats Cancer educates on colorectal cancer, blending awareness with a unique musical twist.
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How to use the US Healthcare & Medical Diseases April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Diseases April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Diseases April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Healthcare & Medical Diseases April 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Diseases April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.