US Healthcare & Medical Diseases - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 64.0850517384
35.9149482616
64%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mayoclinic.org 4.82
cvs.com 4.16
prevention.com 2.49
cancer.org 1.88
skyrizi.com 1.66
arthritis.org 1.38
healthline.com 1.38
ilumya.com 1.36
psoriasis.org 1.21
bimzelx.com 1.16
others 78.5
  • mayoclinic.org - 4.82%
  • cvs.com - 4.16%
  • prevention.com - 2.49%
  • cancer.org - 1.88%
  • skyrizi.com - 1.66%
  • arthritis.org - 1.38%
  • healthline.com - 1.38%
  • ilumya.com - 1.36%
  • psoriasis.org - 1.21%
  • bimzelx.com - 1.16%
  • others - 78.5%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 78.5% click share, while mayoclinic.org leads specific domains at 4.82%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mayoclinic.org cancer.org cvs.com prevention.com ilumyapro.com skyrizi.com ilumya.com healthline.com themmrf.org bimzelx.com
2025/12/01 3.79% 1.45% 1.11% 2.21% 2.01% 0.82% 1.29% 0.68% 1.4% 1.41%
2025/12/02 3.53% 1.35% 4.92% 1.86% 1.59% 0.82% 1.15% 0.47% 1.23% 1.23%
2025/12/03 4.19% 1.29% 7.61% 1.81% 1.77% 0.58% 1.5% 0.47% 1.2% 1.37%
2025/12/04 4.4% 1.45% 5.05% 2.41% 2.25% 0.71% 2.02% 0.32% 1.42% 1.84%
2025/12/05 3.99% 2.16% 5.29% 1.99% 2.1% 0.6% 2.24% 0.38% 1.46% 1.94%
2025/12/06 4.08% 1.53% 4.59% 1.8% 2.11% 0.83% 1.61% 0.4% 1.37% 1.86%
2025/12/07 4.46% 1.75% 2.56% 1.67% 1.76% 0.8% 1.49% 0.55% 1.47% 1.58%
2025/12/08 4.41% 1.28% 1.28% 1.93% 1.79% 0.94% 1.51% 0.72% 1.81% 1.89%
2025/12/09 4.37% 1.31% 1.37% 1.86% 1.56% 1.71% 1.73% 0.94% 1.66% 1.72%
2025/12/10 4.12% 1.52% 1.65% 1.75% 1.61% 1.93% 1.52% 1.1% 1.91% 1.6%
2025/12/11 4.35% 1.61% 1.07% 1.58% 1.28% 1.95% 1.54% 1.23% 1.7% 1.49%
2025/12/12 3.85% 1.85% 0.81% 1.62% 1.38% 1.99% 1.74% 1.26% 1.53% 1.61%
2025/12/13 3.53% 1.57% 1.36% 1.57% 1.43% 2.06% 2.41% 1.05% 1.41% 1.43%
2025/12/14 4.22% 1.37% 0.86% 1.83% 1.49% 1.88% 1.66% 1.16% 1.42% 1.85%
2025/12/15 3.72% 2.12% 1.08% 1.86% 1.43% 1.96% 1.45% 1.58% 1.56% 1.38%
2025/12/16 3.96% 1.56% 1.01% 1.99% 1.13% 2.09% 1.37% 1.83% 1.36% 0.94%
2025/12/17 3.75% 1.2% 1.18% 1.92% 1.23% 2.18% 1.4% 1.71% 1.21% 0.95%
2025/12/18 4.11% 1.55% 1.38% 1.68% 1.18% 2.25% 1.3% 1.88% 1.43% 0.97%
2025/12/19 3.72% 1.82% 1.72% 1.56% 1.28% 2.49% 1.55% 2.23% 1.19% 1.12%
2025/12/20 4% 1.96% 1.6% 1.69% 1.3% 2.26% 1.42% 2.1% 1.81% 1.19%
2025/12/21 3.83% 1.23% 3.17% 1.74% 1.06% 2.05% 1.54% 2.11% 1.5% 1.03%
2025/12/22 3.54% 1.8% 7.46% 1.6% 0.94% 1.94% 1.5% 2.11% 1.41% 0.95%
2025/12/23 3.31% 1.23% 5.87% 1.61% 1.02% 1.87% 1.58% 2.08% 1.16% 1.39%
2025/12/24 3.25% 1.51% 5.59% 1.68% 0.89% 1.95% 1.67% 2.11% 1.51% 1.72%
2025/12/25 3.46% 1.58% 3.89% 1.5% 0.89% 2.39% 1.62% 2.21% 1.46% 2.35%
2025/12/26 4.72% 1.76% 0.94% 1.72% 0.93% 2.36% 1.66% 1.92% 1.37% 2.29%
2025/12/27 4% 1.9% 1.67% 1.79% 1.12% 1.97% 1.48% 2.31% 1.25% 2.23%
2025/12/28 3.87% 1.73% 1.5% 2.12% 1.17% 2% 1.44% 2.05% 0.83% 1.64%
2025/12/29 3.85% 3.13% 1.59% 1.95% 1.2% 1.84% 1.54% 1.66% 0.4% 2.26%
2025/12/30 3.78% 2.2% 2.36% 2.11% 1.32% 1.88% 1.66% 1.44% 0.24% 2.2%
2025/12/31 3.9% 2.48% 2.43% 2.41% 1.9% 1.89% 1.66% 1.52% 0.31% 0.1%
  • mayoclinic.org
  • cancer.org
  • cvs.com
  • prevention.com
  • ilumyapro.com
  • skyrizi.com
  • ilumya.com
  • healthline.com
  • themmrf.org
  • bimzelx.com

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Mayo Clinic’s PPC spend fluctuated, peaking mid-month. CVS saw a dramatic rise early December, then stabilized. Cancer.org’s spend surged late month. Skyrizi and Bimzelx showed consistent growth, ending December strong.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 2493
2025/12/02 2406
2025/12/03 2562
2025/12/04 2625
2025/12/05 2696
2025/12/06 2684
2025/12/07 2691
2025/12/08 2673
2025/12/09 2700
2025/12/10 2695
2025/12/11 2689
2025/12/12 2677
2025/12/13 2564
2025/12/14 2634
2025/12/15 2694
2025/12/16 2704
2025/12/17 2590
2025/12/18 2711
2025/12/19 2701
2025/12/20 2695
2025/12/21 2740
2025/12/22 2828
2025/12/23 2862
2025/12/24 2807
2025/12/25 2773
2025/12/26 2739
2025/12/27 2741
2025/12/28 2760
2025/12/29 2758
2025/12/30 2713
2025/12/31 2675

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 2,493 and peaking at 2,862 on the 23rd. The month concluded with a slight dip to 2,675.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 1.73%
healthline.com 0.86%
walgreens.com 0.48%
skyrizi.com 0.45%
blackdoctor.org 0.35%
liverfoundation.org -0.39%
ilumyapro.com -0.4%
mayoclinic.org -0.46%
everydayhealth.com -0.5%
thermofisher.com -0.56%

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CVS.com leads with a 1.73% click share increase, while ThermoFisher.com drops by 0.56%. Healthline.com and Walgreens.com also see positive growth.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com prevention.com mayoclinic.org skyrizi.com ilumyapro.com ilumya.com cancer.org healthline.com nafc.org bimzelx.com
2025/12/01 1.89% 3.2% 2.42% 0.97% 1.91% 1.31% 0.96% 0.61% 1.09% 1.33%
2025/12/02 7.25% 2.75% 2.26% 0.92% 1.48% 1.11% 0.92% 0.38% 1.1% 1.05%
2025/12/03 10.39% 2.54% 2.47% 0.62% 1.7% 1.57% 0.88% 0.4% 1.41% 1.24%
2025/12/04 6.98% 3.33% 2.55% 0.72% 2.11% 2% 1% 0.27% 1.24% 1.69%
2025/12/05 7.45% 2.76% 2.36% 0.61% 1.96% 2.28% 1.46% 0.33% 0.78% 1.81%
2025/12/06 6.42% 2.64% 2.51% 0.88% 1.98% 1.66% 1.06% 0.32% 1.06% 1.72%
2025/12/07 3.53% 2.36% 2.75% 0.85% 1.66% 1.53% 1.22% 0.48% 1.12% 1.49%
2025/12/08 1.98% 2.83% 2.65% 1.02% 1.74% 1.59% 0.91% 0.61% 1.03% 1.8%
2025/12/09 1.65% 2.71% 2.52% 1.87% 1.49% 1.82% 0.97% 0.8% 1.36% 1.68%
2025/12/10 2.27% 2.52% 2.55% 2.11% 1.55% 1.57% 0.94% 1.03% 1.49% 1.49%
2025/12/11 1.46% 2.25% 2.54% 2.13% 1.2% 1.55% 1.08% 1.22% 1.77% 1.38%
2025/12/12 1.2% 2.38% 2.37% 2.13% 1.29% 1.77% 1.21% 1.16% 1.52% 1.48%
2025/12/13 1.88% 2.41% 2.27% 2.22% 1.37% 2.52% 1.09% 0.93% 1.86% 1.3%
2025/12/14 1.27% 2.64% 2.61% 2.04% 1.42% 1.69% 0.96% 1.1% 1.27% 1.69%
2025/12/15 1.66% 2.7% 2.32% 2.17% 1.34% 1.5% 1.43% 1.48% 1.13% 1.3%
2025/12/16 1.34% 2.76% 2.36% 2.23% 1.07% 1.41% 1.03% 1.73% 1.33% 0.9%
2025/12/17 1.45% 2.74% 2.37% 2.27% 1.14% 1.45% 0.72% 1.56% 1.28% 0.87%
2025/12/18 2.07% 2.4% 2.55% 2.34% 1.12% 1.32% 1.03% 1.7% 1.02% 0.91%
2025/12/19 2.53% 2.23% 2.32% 2.67% 1.18% 1.56% 1.26% 2.05% 1.26% 1.08%
2025/12/20 2.48% 2.44% 2.48% 2.34% 1.22% 1.43% 1.34% 1.87% 0.9% 1.14%
2025/12/21 4.93% 2.39% 2.35% 2.11% 0.99% 1.54% 0.82% 1.86% 1.15% 0.94%
2025/12/22 10.79% 2.17% 2.04% 1.99% 0.84% 1.49% 1.18% 1.81% 1.2% 0.87%
2025/12/23 8.74% 2.23% 1.92% 1.87% 0.93% 1.56% 0.79% 1.79% 1.07% 1.26%
2025/12/24 8.09% 2.29% 1.92% 2.04% 0.79% 1.66% 0.96% 1.82% 1.24% 1.62%
2025/12/25 5.82% 2.13% 2.08% 2.54% 0.81% 1.65% 1.08% 1.92% 1.46% 2.26%
2025/12/26 1.58% 2.43% 2.87% 2.59% 0.87% 1.73% 1.14% 1.82% 1.7% 2.27%
2025/12/27 2.65% 2.46% 2.51% 2.08% 1.05% 1.53% 1.25% 2.07% 1.34% 2.18%
2025/12/28 2.3% 2.88% 2.44% 2.16% 1.08% 1.47% 1.14% 1.96% 1.1% 1.62%
2025/12/29 2.64% 2.72% 2.36% 1.95% 1.08% 1.59% 1.99% 1.51% 1.06% 2.19%
2025/12/30 3.66% 2.85% 2.31% 2.07% 1.2% 1.72% 1.32% 1.28% 1.24% 2.14%
2025/12/31 3.71% 3.22% 2.36% 1.96% 1.82% 1.69% 1.46% 1.35% 1.23% 0.08%
  • cvs.com
  • prevention.com
  • mayoclinic.org
  • skyrizi.com
  • ilumyapro.com
  • ilumya.com
  • cancer.org
  • healthline.com
  • nafc.org
  • bimzelx.com

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CVS.com saw a rollercoaster December, peaking at 10.79% on the 22nd. Prevention.com maintained steady impressions, ending at 3.22%. MayoClinic.org showed consistency, closing at 2.36%. Skyrizi.com rose mid-month, finishing at 1.96%. Ilumyapro.com fluctuated, ending at 1.82%. Ilumya.com remained stable, closing at 1.69%. Cancer.org had a modest rise, ending at 1.46%. Healthline.com climbed steadily, finishing at 1.35%. NAFC.org showed slight variations, closing at 1.23%. Bimzelx.com had a volatile month, ending at 0.08%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Rheumatoid Arthritis: Symptoms, Diagnosis, and Treatment https://www.arthritis.org

    Arthritis Foundation. Support and Advocacy. Check Events. Make A Donation. Sign Up For Resources. Highlights: Chat Support Available, Events Available, Case Studies Available.

  2. 2
    5 Early Signs and Symptoms of Stomach Cancer You Shouldn’t Ignore https://www.binaytara.org

    Discover the early symptoms of stomach cancer, expert insights on risk factors, and key warning signs like abdominal pain, anemia, and black stools for earlier detection.

  3. 3
    COPD Treatment In Your Area - COPD Lung Disease Prescription treatment website

    HCPs: Reimagine Your COPD Treatment Plans For Your Patients. Learn How You Can Get Started

  4. 4
    Know the Early Signs of Heart Disease | MedicAlert Foundation https://www.medicalert.org

    The Only Medical ID Bracelet With A 24/7 Emergency Protection Plan. Learn More!

  5. 5
    Was Your Cancer Removed? - RCC May Come Back and Spread https://understandcancertogether.com/knowyourrccrisk

    Find Out More About the Risk of Your Kidney Cancer Returning or Spreading After Surgery.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like arthritis.org and binaytara.org captivate with educational content on serious conditions like rheumatoid arthritis and stomach cancer. Meanwhile, dupixenthcp.com and medicalert.org focus on treatment and prevention, offering solutions for COPD and heart disease. Understandcancertogether.com highlights the risks of cancer recurrence, emphasizing vigilance.

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