US Healthcare & Medical Diseases - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 73.8044192675
26.1955807325
73%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mayoclinic.org 4.47
cvs.com 3.55
prevention.com 2.21
uqora.com 1.66
ilumya.com 1.48
rinvoq.com 1.48
treatmyuti.com 1.45
bimzelx.com 1.32
psoriasis.org 1.23
cancer.org 1.1
others 80.05
  • mayoclinic.org - 4.47%
  • cvs.com - 3.55%
  • prevention.com - 2.21%
  • uqora.com - 1.66%
  • ilumya.com - 1.48%
  • rinvoq.com - 1.48%
  • treatmyuti.com - 1.45%
  • bimzelx.com - 1.32%
  • psoriasis.org - 1.23%
  • cancer.org - 1.1%
  • others - 80.05%

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In the healthcare PPC landscape, ‘others’ dominate with 80.05% click share, while mayoclinic.org leads specific domains at 4.47%, followed by cvs.com at 3.55%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com mayoclinic.org ilumya.com treatmyuti.com uqora.com rinvoq.com bimzelx.com prevention.com skyrizi.com psoriasis.org
2026/04/01 1.37% 4.49% 0.81% 0.42% 0.88% 1.87% 1.57% 2.62% 1.66% 1.58%
2026/04/02 1.23% 4.65% 0.93% 0.3% 1.05% 2.08% 1.54% 2.23% 1.48% 1.51%
2026/04/03 0.94% 4.2% 1.02% 0.22% 1.05% 1.58% 1.92% 2.02% 1.48% 1.39%
2026/04/04 1.22% 4.04% 0.81% 0.52% 1.13% 1.87% 2.06% 2% 1.33% 1.53%
2026/04/05 1.64% 4.17% 0.8% 0.44% 0.9% 1.56% 1.67% 1.79% 1.36% 1.91%
2026/04/06 3.3% 4.82% 0.83% 0.57% 1.07% 1.79% 1.5% 2.05% 1.45% 1.32%
2026/04/07 1.54% 5.49% 0.99% 0.33% 0.77% 1.31% 1.71% 2.02% 1.12% 1.57%
2026/04/08 1.82% 5.25% 1.15% 1.16% 1.25% 1.58% 1.61% 1.95% 1.12% 1.42%
2026/04/09 1.5% 4.65% 1.49% 1.36% 1.33% 1.54% 1.47% 1.95% 1.16% 1.39%
2026/04/10 2.62% 4.21% 1.27% 1.77% 1.76% 1.78% 1.54% 1.71% 1.03% 1.49%
2026/04/11 3.32% 3.69% 1.43% 2.48% 2.6% 1.58% 1.52% 1.54% 1.06% 1.12%
2026/04/12 3.6% 4.37% 1.3% 2.47% 2.76% 1.59% 1.7% 1.5% 0.88% 1.37%
2026/04/13 3.31% 5.35% 1.65% 1.41% 1.55% 1.52% 1.4% 1.86% 1.05% 1.06%
2026/04/14 2.42% 4.81% 1.65% 1.5% 1.73% 1.54% 1.53% 2.17% 1.28% 1.09%
2026/04/15 3.4% 4.86% 1.87% 1.85% 2.69% 1.77% 1.75% 2.07% 1.22% 1.23%
2026/04/16 4.34% 3.71% 1.85% 2.2% 2.71% 1.92% 1.33% 1.36% 1.29% 1.23%
2026/04/17 2.6% 4.07% 2.4% 1.38% 1.79% 2.11% 1.41% 1.5% 1.58% 1.11%
2026/04/18 3.03% 3.71% 2.49% 1.59% 2.2% 1.96% 1.57% 1.5% 1.5% 1.39%
2026/04/19 2.77% 3.43% 2.41% 1.96% 2.46% 2% 1.36% 1.56% 1.33% 1.43%
2026/04/20 2.86% 4.01% 2.95% 1.36% 1.88% 2.25% 1.52% 1.7% 1.31% 1.22%
2026/04/21 2.38% 3.75% 2.85% 1.44% 1.61% 1.9% 1.52% 1.62% 1.3% 1.12%
2026/04/22 1.05% 3.25% 2.77% 0.99% 1.5% 2.05% 1.69% 1.73% 0.97% 1.33%
2026/04/23 1.38% 3.97% 2.72% 1.34% 1.94% 1.5% 1.64% 1.57% 0.98% 1.08%
2026/04/24 2.31% 3.05% 2.74% 1.02% 1.48% 1.64% 2.01% 1.5% 1.14% 1.27%
2026/04/25 2.53% 3.17% 2.44% 1.21% 1.6% 1.42% 2.19% 1.67% 1.05% 1.43%
2026/04/26 2.49% 3.19% 2.74% 1.3% 1.51% 1.46% 1.74% 1.56% 1.05% 1.23%
2026/04/27 1.65% 3.89% 3.22% 0.93% 0.76% 1.39% 1.67% 1.72% 1% 1.07%
2026/04/28 2.89% 3.73% 2.95% 1.85% 1.26% 1.4% 1.66% 1.48% 1.04% 0.92%
2026/04/29 3% 3.03% 2.64% 1.86% 1.57% 1.49% 1.36% 1.45% 1.07% 0.76%
2026/04/30 3.93% 3% 2.87% 2.32% 2.03% 1.57% 1.23% 1.09% 1.08% 0.94%
  • cvs.com
  • mayoclinic.org
  • ilumya.com
  • treatmyuti.com
  • uqora.com
  • rinvoq.com
  • bimzelx.com
  • prevention.com
  • skyrizi.com
  • psoriasis.org

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. CVS.com surged mid-month, peaking at 4.34 on April 16. Mayoclinic.org maintained dominance, fluctuating but ending at 3.00. Ilumya.com steadily climbed, closing at 2.87. Treatmyuti.com and Uqora.com showed notable growth, finishing at 2.32 and 2.03, respectively. Rinvoq.com and Bimzelx.com experienced moderate fluctuations, ending at 1.57 and 1.23. Prevention.com and Skyrizi.com saw declines, closing at 1.09 and 1.08. Psoriasis.org trended downward, ending at 0.94.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2193
2026/04/02 2244
2026/04/03 2307
2026/04/04 2348
2026/04/05 2415
2026/04/06 2449
2026/04/07 2387
2026/04/08 2400
2026/04/09 2417
2026/04/10 2409
2026/04/11 2311
2026/04/12 2354
2026/04/13 2435
2026/04/14 2409
2026/04/15 2470
2026/04/16 2383
2026/04/17 2315
2026/04/18 2396
2026/04/19 2356
2026/04/20 2385
2026/04/21 2356
2026/04/22 2352
2026/04/23 2407
2026/04/24 2346
2026/04/25 2330
2026/04/26 2343
2026/04/27 2360
2026/04/28 2372
2026/04/29 2351
2026/04/30 2267

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 2,470 mid-month. The month concluded with a slight decline, ending at 2,267.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ilumya.com 1.13%
themmrf.org 0.54%
opdivo.com 0.54%
botoxchronicmigraine.com 0.51%
goodrx.com 0.42%
aarp.org -0.31%
envita.com -0.35%
ilumyapro.com -0.35%
prevention.com -0.39%
mayoclinic.org -1.12%

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Ilumya.com surged with a 1.13 increase, while mayoclinic.org dropped by 1.12. Other notable gains include opdivo.com and themmrf.org at 0.54.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com treatmyuti.com ilumya.com uqora.com rinvoq.com mayoclinic.org prevention.com vyepti.com skyrizi.com bimzelx.com
2026/04/01 1.69% 0.44% 0.71% 0.83% 1.95% 2.38% 3.2% 1.43% 1.84% 1.47%
2026/04/02 1.72% 0.32% 0.79% 0.98% 2.14% 2.3% 2.78% 1.42% 1.69% 1.49%
2026/04/03 1.25% 0.25% 0.89% 0.99% 1.58% 2.04% 2.52% 1.32% 1.66% 1.8%
2026/04/04 1.93% 0.56% 0.69% 1.08% 1.93% 2.09% 2.36% 1.11% 1.43% 1.96%
2026/04/05 2.16% 0.46% 0.67% 0.85% 1.58% 1.92% 2.28% 1.07% 1.41% 1.57%
2026/04/06 4.62% 0.66% 0.71% 1.07% 1.85% 2.27% 2.49% 1.02% 1.54% 1.36%
2026/04/07 2.32% 0.39% 0.82% 0.78% 1.36% 2.73% 2.55% 1.05% 1.28% 1.63%
2026/04/08 2.75% 1.2% 0.95% 1.22% 1.63% 2.49% 2.32% 0.86% 1.21% 1.5%
2026/04/09 1.81% 1.42% 1.13% 1.32% 1.54% 2.25% 2.43% 0.9% 1.2% 1.39%
2026/04/10 3.06% 1.96% 0.94% 1.69% 1.77% 2.09% 2.16% 0.88% 1.12% 1.44%
2026/04/11 3.81% 2.54% 1% 2.49% 1.63% 1.75% 1.91% 0.74% 1.14% 1.4%
2026/04/12 4.15% 2.48% 0.95% 2.57% 1.64% 2.05% 1.81% 0.76% 0.99% 1.56%
2026/04/13 4.06% 1.53% 1.23% 1.52% 1.58% 2.47% 2.33% 0.94% 1.12% 1.3%
2026/04/14 3.05% 1.62% 1.27% 1.69% 1.59% 2.45% 2.71% 0.99% 1.37% 1.42%
2026/04/15 4.76% 1.91% 1.39% 2.68% 1.84% 2.45% 2.57% 0.97% 1.39% 1.56%
2026/04/16 5.94% 2.3% 1.36% 2.7% 1.94% 1.81% 1.67% 0.8% 1.27% 1.2%
2026/04/17 3.55% 1.47% 1.84% 1.78% 2.31% 2.06% 1.9% 0.86% 1.61% 1.37%
2026/04/18 4.22% 1.73% 1.99% 2.28% 2.07% 1.83% 1.84% 1.03% 1.65% 1.49%
2026/04/19 3.56% 1.92% 2.01% 2.29% 2.07% 1.73% 1.88% 1.05% 1.37% 1.34%
2026/04/20 3.6% 1.41% 2.4% 1.86% 2.36% 1.99% 2.06% 1.27% 1.42% 1.47%
2026/04/21 3.25% 1.53% 2.27% 1.58% 1.93% 1.88% 2.04% 1.2% 1.36% 1.47%
2026/04/22 1.38% 1.06% 2.23% 1.49% 2.11% 1.54% 2.14% 1.37% 1.03% 1.65%
2026/04/23 1.92% 1.37% 2.21% 1.91% 1.53% 1.85% 1.96% 1.41% 1.06% 1.62%
2026/04/24 3.07% 1.09% 2.21% 1.48% 1.63% 1.55% 1.76% 1.55% 1.13% 1.86%
2026/04/25 2.95% 1.17% 1.95% 1.52% 1.44% 1.53% 2.01% 1.48% 1.14% 2.01%
2026/04/26 3.06% 1.34% 2.24% 1.4% 1.48% 1.59% 1.93% 1.36% 1.09% 1.6%
2026/04/27 2.19% 0.91% 2.66% 0.69% 1.47% 1.95% 2.13% 1.49% 1.03% 1.58%
2026/04/28 3.82% 1.88% 2.41% 1.22% 1.45% 1.76% 1.81% 1.37% 1.12% 1.54%
2026/04/29 4.07% 1.88% 2.17% 1.48% 1.53% 1.55% 1.81% 1.24% 1.12% 1.31%
2026/04/30 5.21% 2.52% 2.34% 1.99% 1.59% 1.5% 1.33% 1.25% 1.2% 1.19%
  • cvs.com
  • treatmyuti.com
  • ilumya.com
  • uqora.com
  • rinvoq.com
  • mayoclinic.org
  • prevention.com
  • vyepti.com
  • skyrizi.com
  • bimzelx.com

Copyright © Adthena. All rights reserved.

CVS.com saw a fluctuating April, peaking at 5.94% on the 16th. Treatmyuti.com steadily rose, ending at 2.52%. Ilumya.com climbed to 2.34%, while Uqora.com reached 1.99%. Rinvoq.com maintained around 1.59%. Mayoclinic.org’s share decreased to 1.50%. Prevention.com dropped to 1.33%. Vyepti.com ended at 1.25%. Skyrizi.com remained stable at 1.20%. Bimzelx.com concluded at 1.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    5 Early Signs and Symptoms of Stomach Cancer You Shouldn’t Ignore https://www.binaytara.org

    Discover the early symptoms of stomach cancer, expert insights on risk factors, and key warning signs like abdominal pain, anemia, and black stools for earlier detection.

  2. 2
    Simple Colon Cancer Test Now - Can Detect Colon Cancer Early https://www.cologuard.com › colon-test

    Colon Cancer Screening Test For Adults 45+ At Avg Risk. Rx Only. See Risk Info.

  3. 3
    What Is Plaque Psoriasis? - Where Symptoms May Appear https://www.ilumya.com/

    Learn what plaque psoriasis is and how it’s commonly identified by dermatologists. Understand triggers and why symptoms may come and go over time.

  4. 4
    HR+, HER2- Early Breast Cancer - Official HCP Website

    Oncologists, Learn How An HR+, HER2- Early Breast Cancer Treatment May Help Your Patients.

  5. 5
    What Are The Signs Of Colon Cancer - Music Beats Cancer https://www.musicbeatscancer.org

    Colorectal cancer is a broad term to identify cancer that has afflicted certain parts of the digestive system. Normally, colon cancer develops in the latter parts of the digestive system - the colon and the rectum.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like Binaytara Foundation and Cologuard focus on early cancer detection, emphasizing awareness and simplicity. Ilumya and Kisqali target specific conditions, offering insights and treatments. Music Beats Cancer educates on colorectal cancer, blending awareness with a unique musical twist.

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