AUS Healthcare & Medical Diseases - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – AUS

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.2083905169
53.7916094831
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 52%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
glaucoma.org.au 24.69
dementia.org.au 8.02
skincancer.org 7.12
cancercouncil.com.au 5.33
cera.org.au 5.03
visionaustralia.org 4.02
melanoma.org.au 3
diabetesaustralia.com.au 2.84
hri.org.au 2.6
strokefoundation.org.au 2.21
others 35.14
  • glaucoma.org.au - 24.69%
  • dementia.org.au - 8.02%
  • skincancer.org - 7.12%
  • cancercouncil.com.au - 5.33%
  • cera.org.au - 5.03%
  • visionaustralia.org - 4.02%
  • melanoma.org.au - 3%
  • diabetesaustralia.com.au - 2.84%
  • hri.org.au - 2.6%
  • strokefoundation.org.au - 2.21%
  • others - 35.14%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, glaucoma.org.au leads with 24.69% click share, while ‘others’ dominate at 35.14%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date glaucoma.org.au melanoma.org.au skincancer.org cera.org.au strokefoundation.org.au visionaustralia.org brainfoundation.org.au dementia.org.au asthma.org.au cancercouncil.com.au
2026/08/01 10.56% 7.48% 0% 6.11% 2.74% 3.92% 2.66% 4.16% 1.61% 7.11%
2026/08/02 9.32% 8.62% 0% 11.93% 1.15% 7.8% 2.65% 4.99% 2.64% 12.25%
2026/08/03 17.17% 1.44% 0% 9.59% 1.7% 8.41% 5.61% 9.7% 0.64% 2.1%
2026/08/04 14.59% 10.31% 0% 7.34% 4.66% 4.23% 3.7% 3.24% 7.33% 0.05%
2026/08/05 16.17% 10.91% 0% 6.4% 2.81% 4.03% 0.88% 8.23% 3.93% 0.55%
2026/08/06 13.82% 13.68% 0% 4.25% 6.99% 3.13% 3.11% 6.48% 5.77% 5.7%
2026/08/07 13.79% 16.08% 0% 8.13% 1.62% 2.11% 3.2% 5.51% 3.41% 5.4%
2026/08/08 31.06% 3.87% 4.61% 3.38% 0% 2.99% 1.38% 5.51% 2.37% 0%
2026/08/09 23.65% 6.15% 2.37% 9.29% 0% 6.19% 4.25% 1.89% 1.62% 0%
2026/08/10 23.04% 0% 7.5% 5.95% 4.29% 6.31% 7.86% 2.83% 0% 0%
2026/08/11 13.03% 4.23% 0% 6.12% 1.76% 10.7% 3.97% 2.62% 4.02% 0%
2026/08/12 20.03% 0.65% 9.97% 2.45% 2.28% 6.22% 4.87% 4.42% 3.31% 0%
2026/08/13 11.22% 5.22% 3.51% 8.32% 2.04% 8.29% 1.31% 2.4% 5.9% 10.69%
2026/08/14 21.59% 9.04% 2.6% 3.14% 0% 8.86% 0% 2.16% 5.9% 9.94%
2026/08/15 17.38% 14.29% 9.55% 4.93% 0% 13.58% 0% 0.79% 0.74% 0%
2026/08/16 16.21% 15.51% 6.59% 5.29% 9.46% 2.33% 2.97% 1.02% 3% 0%
2026/08/17 10.07% 3.97% 17.94% 5.56% 0% 4.67% 0.99% 10.08% 6.34% 4.1%
2026/08/18 12.22% 7.02% 8.38% 6.92% 2.44% 3.36% 1.6% 5.51% 2.19% 21.39%
2026/08/19 19.19% 12.93% 15.14% 1.01% 0% 1.15% 0.54% 6.65% 2.2% 15.58%
2026/08/20 11.27% 6.32% 10.84% 3.23% 3.44% 3.45% 4.55% 2.49% 5.54% 18.16%
2026/08/21 12.19% 5.55% 5.68% 8.73% 6.01% 4.43% 5.03% 1.64% 4.13% 2.94%
2026/08/22 12.39% 10.51% 5.81% 5.45% 2.89% 8.4% 5.21% 4.56% 2.22% 1.17%
2026/08/23 15.47% 7.68% 6.54% 2.02% 3.08% 4.35% 5.15% 3.91% 3.38% 0.37%
2026/08/24 17.54% 5.23% 8.05% 4.88% 0.77% 3.5% 3.23% 5.68% 2.09% 12.32%
2026/08/25 14.24% 4.25% 5.95% 6.12% 3.07% 2.62% 5.51% 4.58% 2.54% 0.24%
2026/08/26 15.41% 7.39% 8.13% 7.86% 3.8% 6.41% 6.73% 2.94% 2.27% 3.38%
2026/08/27 15.55% 4.37% 4.18% 4.24% 3.64% 1.01% 4.55% 5.04% 3.32% 16%
2026/08/28 16.85% 3.38% 6.06% 4.74% 2.97% 5.84% 5.4% 1.49% 2.22% 4.15%
2026/08/29 12.3% 3.97% 8.33% 5.37% 5.38% 8.61% 3.97% 5.97% 3.56% 6.45%
2026/08/30 7.35% 2.45% 10.31% 3.86% 4.83% 13.42% 5.47% 2.99% 0.8% 8.14%
2026/08/31 13.1% 7.51% 7.44% 6.45% 5.74% 5.65% 5.17% 3.54% 1.89% 0.38%
  • glaucoma.org.au
  • melanoma.org.au
  • skincancer.org
  • cera.org.au
  • strokefoundation.org.au
  • visionaustralia.org
  • brainfoundation.org.au
  • dementia.org.au
  • asthma.org.au
  • cancercouncil.com.au

Copyright © Adthena. All rights reserved.

In August 2026, glaucoma.org.au led with fluctuating spend, peaking at 31.06% on the 8th. melanoma.org.au saw a mid-month surge, while skincancer.org’s spend spiked on the 17th. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 115
2026/08/02 107
2026/08/03 104
2026/08/04 104
2026/08/05 97
2026/08/06 93
2026/08/07 88
2026/08/08 72
2026/08/09 79
2026/08/10 74
2026/08/11 85
2026/08/12 80
2026/08/13 75
2026/08/14 78
2026/08/15 69
2026/08/16 79
2026/08/17 67
2026/08/18 67
2026/08/19 55
2026/08/20 68
2026/08/21 75
2026/08/22 79
2026/08/23 80
2026/08/24 76
2026/08/25 88
2026/08/26 73
2026/08/27 67
2026/08/28 73
2026/08/29 73
2026/08/30 71
2026/08/31 75

Copyright © Adthena. All rights reserved.

August began with 115 advertisers, declining steadily to 55 mid-month. A recovery followed, ending at 75.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
skincancer.org 6.55%
cancercouncil.com.au 4.44%
diabetesaustralia.com.au 2.91%
cancersa.org.au 1.07%
brainfoundation.org.au 0.81%
headandneckcancer.org.au -0.65%
dementia.org.au -0.69%
melanoma.org.au -0.82%
cera.org.au -0.94%
glaucoma.org.au -7.85%

Copyright © Adthena. All rights reserved.

Glaucoma.org.au saw a significant drop of 7.85%, while Skincancer.org surged by 6.55%. Diabetesaustralia.com.au and Cancercouncil.com.au also experienced notable increases.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date glaucoma.org.au hri.org.au cera.org.au skincancer.org brainfoundation.org.au visionaustralia.org sightsavers.org melanoma.org.au dementia.org.au allergyfacts.org.au
2026/08/01 5.46% 2.51% 6.49% 0% 2.54% 3.39% 1.45% 2.94% 1.73% 0.89%
2026/08/02 7.39% 4.53% 12.41% 0% 2.59% 5.7% 2.51% 3.8% 2.75% 1.51%
2026/08/03 10.42% 10.38% 11.65% 0% 5.04% 5.56% 3.32% 1.85% 5.26% 1.52%
2026/08/04 10.15% 0.02% 10.26% 0% 3.86% 3.59% 2.81% 5.2% 1.72% 1.48%
2026/08/05 11.39% 1.19% 6.22% 0% 0.86% 3.42% 2.98% 4.19% 4.69% 2.94%
2026/08/06 10.93% 2.82% 5.69% 0% 3.27% 4% 5.71% 5.82% 4.46% 2.88%
2026/08/07 10.13% 2.45% 8.73% 0% 3.25% 3.02% 2.18% 8.28% 3.23% 1.85%
2026/08/08 24.28% 0.05% 5.45% 4.29% 1.42% 2.87% 6.63% 2.14% 3.51% 3.64%
2026/08/09 14.42% 12.06% 8.92% 4.76% 3.89% 6.47% 1.67% 2.38% 1.26% 2.53%
2026/08/10 14.34% 6.49% 6.37% 7.64% 6.85% 5.33% 4.19% 0% 1.45% 8.71%
2026/08/11 9.14% 11.91% 6.14% 0% 4.18% 7.93% 3.61% 2.31% 1.65% 1.39%
2026/08/12 14.13% 3.78% 4.69% 5.14% 4.92% 4.64% 2.59% 0.94% 3.04% 4.97%
2026/08/13 8.1% 0.03% 10.16% 2.36% 1.55% 7.1% 2.19% 3.77% 1.52% 2.76%
2026/08/14 17.52% 0.37% 3.47% 1.01% 0% 8.12% 3.17% 4.03% 1.2% 2.09%
2026/08/15 11.49% 14.73% 4.45% 6.66% 0% 11.52% 3.02% 5.23% 0.38% 0.17%
2026/08/16 12.44% 5.35% 5.97% 4.49% 3.49% 3.36% 5.27% 7.26% 0.67% 5.5%
2026/08/17 6.43% 9.81% 8.71% 10.05% 1.34% 5.59% 2.12% 2.01% 5.43% 2.61%
2026/08/18 9.48% 1.79% 6.87% 5.48% 1.79% 4.39% 3.08% 5.48% 3.56% 8.93%
2026/08/19 15.16% 5.48% 1.77% 10.48% 1.23% 1.92% 2.58% 8.23% 4.87% 2.6%
2026/08/20 9.87% 5.59% 3.76% 8.06% 5.28% 4.49% 4.08% 2.42% 1.63% 7.31%
2026/08/21 8.66% 6.78% 8.53% 3.84% 5.24% 3.32% 3.15% 3.52% 1.02% 4.16%
2026/08/22 9.81% 2.88% 7.28% 4.52% 6.17% 7.01% 4.23% 5.44% 3.18% 1.73%
2026/08/23 10.57% 1.41% 2.19% 5.17% 4.98% 3.81% 4.67% 4.56% 2.2% 6.15%
2026/08/24 13.18% 3% 4.13% 5.71% 3.28% 3.42% 4.57% 3.61% 3.66% 2.73%
2026/08/25 8.5% 5.94% 5.26% 3.79% 4.77% 2.33% 2.88% 2.33% 2.4% 8.75%
2026/08/26 10.55% 8.08% 8.4% 6.17% 6.51% 5.3% 3.14% 2.89% 1.82% 5.31%
2026/08/27 10.87% 9.59% 3.5% 4.44% 4.45% 0.88% 1.31% 2.6% 2.98% 4.21%
2026/08/28 12.4% 2.26% 4.58% 4.42% 5.99% 5.16% 3.01% 1.91% 1.01% 1.3%
2026/08/29 8.82% 3.09% 5.44% 6.7% 4.55% 8.66% 4.08% 1.75% 4.27% 1.65%
2026/08/30 5.81% 4.76% 3.43% 8.97% 5.61% 11.16% 3% 1.37% 1.94% 2.15%
2026/08/31 10.17% 9.04% 7.1% 5.84% 4.8% 4.43% 3.73% 2.85% 1.99% 1.79%
  • glaucoma.org.au
  • hri.org.au
  • cera.org.au
  • skincancer.org
  • brainfoundation.org.au
  • visionaustralia.org
  • sightsavers.org
  • melanoma.org.au
  • dementia.org.au
  • allergyfacts.org.au

Copyright © Adthena. All rights reserved.

In August 2026, glaucoma.org.au led with fluctuating impressions, peaking at 24.28%. hri.org.au saw a mid-month surge, while cera.org.au maintained steady visibility. skincancer.org and brainfoundation.org.au showed varied trends. The month concluded with diverse impression shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month
  1. 1
    Home - Cancer Council Online Community https://onlinecommunity.cancercouncil.com.au

    Share your story and experience with others affected by cancer. Join our discussion forum. Coping with cancer is challenging. Get support for patients, survivors, friends & family. Read News.

  2. 2
    Glaucoma Eye Disease | Learn More About Glaucoma https://www.glaucoma.org.au

    Glaucoma is one of the leading causes of preventable blindness in Australia.

  3. 3
    What is a Mediterranean diet? Heart Research Institute https://www.hri.org.au

    Find expert tips to reduce risk of stroke, heart attack and high cholesterol. Discover ways to prevent stroke, heart attack and other heart conditions.

  4. 4
    Melanoma - See the 4 types of Melanoma https://www.skincancer.org/melanoma

    Discover what Melanoma looks like. Learn about the four main types & early detection tips. Know what to do if you think you have Melanoma.

  5. 5
    Macular Degeneration Treatment - Macular Degeneration https://www.visionaustralia.org

    Whatever Stage You're At, Whatever's Most Important To You. Book A Consulation Today.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC ads, a tapestry of compelling narratives emerges. The Cancer Council fosters community support, while Glaucoma Australia highlights preventable blindness. The Heart Research Institute champions heart health through diet, and Skin Cancer Foundation educates on melanoma detection. Vision Australia offers personalized macular degeneration care.

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