AUS Healthcare & Medical Diseases - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – AUS

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.3803058032
52.6196941968
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 51%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
glaucoma.org.au 14.67
cancercouncil.com.au 12.06
dementia.org.au 8.09
asthma.org.au 5.9
chemistwarehouse.com.au 4.25
visionaustralia.org 3.36
cera.org.au 3.12
allergyfacts.org.au 2.75
arthritis.org.au 2.67
healmyheel.com.au 2.22
others 40.91
  • glaucoma.org.au - 14.67%
  • cancercouncil.com.au - 12.06%
  • dementia.org.au - 8.09%
  • asthma.org.au - 5.9%
  • chemistwarehouse.com.au - 4.25%
  • visionaustralia.org - 3.36%
  • cera.org.au - 3.12%
  • allergyfacts.org.au - 2.75%
  • arthritis.org.au - 2.67%
  • healmyheel.com.au - 2.22%
  • others - 40.91%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘glaucoma.org.au’ leads with 14.67% click share, followed by ‘cancercouncil.com.au’ at 12.06%. ‘Others’ dominate with 40.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date glaucoma.org.au skincancer.org dementia.org.au cancercouncil.com.au visionaustralia.org asthma.org.au cera.org.au arthritis.org.au headandneckcancer.org.au chemistwarehouse.com.au
2026/10/01 3.96% 0% 7.16% 9.87% 7.89% 3.74% 3.27% 6.56% 0% 1.15%
2026/10/02 3.53% 0% 9.36% 5.59% 1.83% 3.63% 1.66% 4.88% 0% 3.25%
2026/10/03 2.82% 10.65% 7.48% 7.17% 3.38% 0% 2.49% 3.19% 2.07% 1.28%
2026/10/04 12.73% 0% 2.17% 9.83% 5.24% 4.14% 2.18% 4.87% 0% 2.91%
2026/10/05 7.37% 1.74% 6.29% 9.5% 4.64% 4.36% 4.76% 6.87% 1.93% 1.96%
2026/10/06 11.18% 1.73% 2.26% 19.33% 6.48% 5.91% 0.67% 4.34% 1.93% 4.07%
2026/10/07 4.68% 0% 3.32% 16.59% 4.52% 5.12% 2.94% 2.14% 0% 7.38%
2026/10/08 10.26% 1.84% 4.78% 20.85% 4% 2.4% 5.54% 2.16% 2.05% 6.63%
2026/10/09 11.59% 0% 5.71% 14.53% 4.96% 0% 3.31% 6.21% 0% 5.41%
2026/10/10 8.09% 3.14% 1.78% 9.36% 4.44% 6.57% 5.27% 3.11% 3.39% 5.35%
2026/10/11 7.39% 3.66% 1.86% 12.04% 3.88% 3.74% 2.12% 2.95% 2.37% 5.3%
2026/10/12 7.83% 0% 4.85% 7.05% 5.08% 3.37% 6.36% 2.98% 1.33% 4.9%
2026/10/13 11.74% 0% 2.5% 12.95% 4.53% 2.49% 4.93% 2.85% 1.78% 4.36%
2026/10/14 12.43% 2.35% 2.78% 1.14% 1.88% 2.32% 8.03% 2.76% 6.73% 4.59%
2026/10/15 13.42% 2.45% 2.42% 9.84% 2.38% 3.9% 5.21% 3.32% 4.93% 3.53%
2026/10/16 12.85% 4.25% 6.88% 7.64% 6.25% 5.37% 3.8% 1.63% 6.88% 2.65%
2026/10/17 8.7% 3.28% 6.27% 9.91% 1.09% 6.47% 8.5% 2.74% 1.1% 1.12%
2026/10/18 22.75% 6.19% 4.39% 10.84% 1.27% 3.66% 3% 1.24% 6.25% 1.71%
2026/10/19 14.92% 6.11% 5.28% 14.39% 4.1% 3.61% 3.37% 0% 0% 2.01%
2026/10/20 15.02% 0% 6.78% 11.33% 0.87% 7.64% 5.45% 0% 0% 2.19%
2026/10/21 11.65% 0% 8.46% 11.04% 2.54% 8.14% 8.74% 0% 0% 3.73%
2026/10/22 2.27% 0% 16.5% 14.66% 2.18% 0% 0.65% 0% 0% 3.51%
2026/10/23 1.75% 0% 12.24% 31.92% 1.56% 0% 1% 0% 0% 2.03%
2026/10/24 6.1% 2.24% 7.97% 7.27% 4.2% 4.4% 0.27% 0.31% 3.74% 3.21%
2026/10/25 8.57% 3.74% 4.76% 6.63% 0.83% 4.78% 1.95% 3.69% 6.92% 1.04%
2026/10/26 10.34% 5.36% 6.58% 7.76% 0.11% 1.65% 4.4% 5.51% 6.94% 0.75%
2026/10/27 4.39% 10.31% 7.68% 9.79% 0.69% 2.73% 4.92% 4.17% 1.78% 0.81%
2026/10/28 8.82% 10.15% 6.68% 8.55% 3.88% 3.04% 4.48% 3.59% 2.87% 1.79%
2026/10/29 14.41% 6.51% 6.65% 2.28% 0.75% 3.23% 6.5% 3.44% 2.11% 1.36%
2026/10/30 12.18% 3.85% 9.88% 8.09% 0.76% 2.36% 3.91% 0.15% 7.48% 1.38%
2026/10/31 11.14% 10.28% 7.23% 7.2% 4.28% 3.89% 3.32% 2.33% 2.22% 0.82%
  • glaucoma.org.au
  • skincancer.org
  • dementia.org.au
  • cancercouncil.com.au
  • visionaustralia.org
  • asthma.org.au
  • cera.org.au
  • arthritis.org.au
  • headandneckcancer.org.au
  • chemistwarehouse.com.au

Copyright © Adthena. All rights reserved.

In October 2026, glaucoma.org.au saw fluctuating PPC spend, peaking at 22.75% on the 18th. Meanwhile, cancercouncil.com.au dominated with a high of 31.92% on the 23rd. By month’s end, spend shares stabilized across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 63
2026/10/02 65
2026/10/03 90
2026/10/04 82
2026/10/05 85
2026/10/06 89
2026/10/07 85
2026/10/08 80
2026/10/09 77
2026/10/10 90
2026/10/11 91
2026/10/12 86
2026/10/13 86
2026/10/14 86
2026/10/15 87
2026/10/16 73
2026/10/17 77
2026/10/18 65
2026/10/19 63
2026/10/20 78
2026/10/21 58
2026/10/22 59
2026/10/23 51
2026/10/24 94
2026/10/25 87
2026/10/26 108
2026/10/27 99
2026/10/28 97
2026/10/29 92
2026/10/30 91
2026/10/31 96

Copyright © Adthena. All rights reserved.

October began with 63 advertisers, peaking at 108 on the 26th. The month concluded with 96 advertisers, showcasing dynamic fluctuations throughout.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dementia.org.au 5.41%
glaucoma.org.au 2.72%
claratyne.com.au 2.08%
skincancer.org 1.83%
paulaschoice.com.au 1.29%
raisingchildren.net.au -1.59%
healmyheel.com.au -2%
cancercouncil.com.au -2.38%
allergyfacts.org.au -2.83%
chemistwarehouse.com.au -4.37%

Copyright © Adthena. All rights reserved.

Dementia.org.au surged with a 5.41% click share increase, while chemistwarehouse.com.au dropped by 4.37%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date glaucoma.org.au dementia.org.au sightsavers.org visionaustralia.org cancercouncil.com.au cera.org.au arthritis.org.au chemistwarehouse.com.au allergyfacts.org.au healmyheel.com.au
2026/10/01 3.12% 3.59% 0.49% 4.85% 5.65% 2.59% 4.5% 2.35% 11.78% 13.83%
2026/10/02 2.05% 3.77% 0.5% 3.1% 2.53% 2.68% 3.45% 4.22% 6.07% 26.97%
2026/10/03 2.28% 3.84% 0.97% 4.94% 4.63% 2.83% 3.74% 3.98% 6.85% 5.67%
2026/10/04 7.36% 1.12% 2.8% 5.19% 5.09% 1.73% 3.07% 5.51% 6.09% 11.21%
2026/10/05 4.48% 2.88% 1.9% 4.54% 3.94% 3.95% 6.33% 2.71% 4.19% 9.63%
2026/10/06 7.22% 1.14% 3.38% 6.28% 9.06% 0.62% 3.17% 5.8% 10.59% 14.39%
2026/10/07 3.76% 2.33% 2.85% 4.61% 8.54% 3.11% 1.77% 11.85% 2.18% 0%
2026/10/08 7.54% 2.53% 3.38% 5.08% 11.2% 6.41% 1.73% 9.93% 6.41% 2.89%
2026/10/09 8.25% 3.48% 3.76% 6.04% 7.28% 2.96% 4.01% 7.96% 8.95% 0%
2026/10/10 5.97% 0.93% 2.09% 3.87% 4.6% 5.01% 2.75% 7.91% 4.47% 0%
2026/10/11 5.42% 1.1% 2.68% 4.85% 6.05% 2.53% 2.75% 11.74% 2.21% 0%
2026/10/12 5.75% 2.65% 3.13% 4.9% 3.25% 5.12% 3.89% 8.05% 10.09% 0%
2026/10/13 9.21% 1.41% 3.9% 3.82% 6.84% 4.17% 3.1% 6.65% 2.4% 0%
2026/10/14 7.75% 1.39% 2.43% 1.35% 0.93% 7.11% 2.59% 6.58% 9.31% 0%
2026/10/15 9.65% 1.33% 3.51% 3.04% 5.58% 5.98% 2.68% 5.75% 0.82% 0%
2026/10/16 8.89% 4.15% 3.67% 5.8% 4.55% 4.09% 3.14% 4.57% 5.75% 0%
2026/10/17 6.21% 4.13% 4.26% 2.55% 7.26% 7.52% 1.81% 2.28% 5.23% 0%
2026/10/18 14.26% 2.49% 3.97% 3.22% 7.3% 3.88% 2.85% 3.85% 10.7% 0%
2026/10/19 9.25% 2.5% 2.62% 5.68% 8.98% 4.15% 0% 4.34% 9.06% 0%
2026/10/20 10.36% 4.05% 2.35% 1.95% 7.55% 5.34% 0% 2.43% 1.38% 0%
2026/10/21 6.85% 4.71% 1.46% 3.93% 7.72% 7.55% 0% 5.98% 0.97% 0%
2026/10/22 2.04% 9.32% 0.83% 3.58% 8.74% 1.53% 0% 3.68% 0% 0%
2026/10/23 1.7% 5.83% 3.16% 4.38% 18.6% 2.74% 0% 1.81% 0% 0%
2026/10/24 4.35% 4.41% 1.64% 4.14% 3.89% 0.33% 0.4% 4.53% 0% 0%
2026/10/25 6.28% 3.68% 5.16% 2.13% 2.83% 2.35% 3.03% 1.77% 0.35% 0%
2026/10/26 7.2% 4.54% 1.2% 0.19% 3.48% 4.13% 4.92% 1.08% 0.87% 0%
2026/10/27 3.67% 5.25% 4.67% 1.78% 5.72% 5.44% 3.32% 1.3% 0.89% 0%
2026/10/28 6.67% 4.14% 2.07% 3.2% 4.61% 4.23% 3.62% 2.93% 1% 0%
2026/10/29 9.15% 4.55% 4.02% 1.79% 0.93% 5.49% 2.49% 1.75% 0.47% 0%
2026/10/30 7.98% 5.6% 3.03% 1.56% 3.28% 3.51% 0.4% 1.47% 0.48% 0%
2026/10/31 7.5% 5.16% 4.3% 3.97% 3.18% 2.85% 1.96% 1.2% 0.26% 0%
  • glaucoma.org.au
  • dementia.org.au
  • sightsavers.org
  • visionaustralia.org
  • cancercouncil.com.au
  • cera.org.au
  • arthritis.org.au
  • chemistwarehouse.com.au
  • allergyfacts.org.au
  • healmyheel.com.au

Copyright © Adthena. All rights reserved.

In October 2026, glaucoma.org.au saw fluctuating impressions, peaking mid-month. Dementia.org.au had a steady rise, while sightsavers.org experienced moderate growth. Visionaustralia.org and cancercouncil.com.au showed varied trends. Healmyheel.com.au started strong but declined. Cera.org.au and arthritis.org.au had consistent patterns. Chemistwarehouse.com.au and allergyfacts.org.au displayed significant fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month
  1. 1
    Cancer Information & Support - Cancer Council Online... https://onlinecommunity.cancercouncil.com.au

    Be part of a supportive community. Share your experience with others affected by cancer. Coping with cancer is challenging. Get support for patients, survivors, friends & family. Donate Online. Read News. Become A Volunteer.

  2. 2
    What Is Glaucoma? - What Cause Glaucoma? https://www.cera.org.au

    Managing glaucoma early can slow or stop vision loss progression. Click to discover...

  3. 3
    Glaucoma Australia - Learn More About Glaucoma https://www.glaucoma.org.au

    Glaucoma is one of the leading causes of preventable blindness in Australia.

  4. 4
    See the 4 types of Melanoma - What Does It Look Like? https://www.skincancer.org/melanoma

    Discover what Melanoma looks like. Learn about the four main types & early detection tips. Know what to do if you think you have Melanoma.

  5. 5
    Macular Degeneration - Macular Degeneration Treatment https://www.visionaustralia.org

    Whatever Stage You're At, Whatever's Most Important To You. Book A Consulation...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC ads, Cancer Council’s supportive community ad stands out, offering solace and connection. Meanwhile, CERA and Glaucoma Australia focus on glaucoma awareness, emphasizing early management. Skin Cancer Foundation educates on melanoma detection, while Vision Australia highlights personalized macular degeneration care.

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