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AUS Healthcare & Medical Diseases - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
arthritis.org.au 9.15
arthritisaustralia.com.au 7.72
dementia.org.au 6.09
migraine.org.au 5.02
diabetesaustralia.com.au 4.45
msaustralia.org.au 4.08
glaucoma.org.au 3.93
cera.org.au 3.93
visionaustralia.org 3.04
bionicsinstitute.org 2.77
others 49.82

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In the healthcare PPC landscape, ‘arthritis.org.au’ leads with 9.15% click share, followed by ‘arthritisaustralia.com.au’ at 7.72%. ‘Others’ dominate with 49.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date diabetesaustralia.com.au migraine.org.au arthritis.org.au arthritisaustralia.com.au dementia.org.au visionaustralia.org cera.org.au glaucoma.org.au bionicsinstitute.org msaustralia.org.au
2025/06/01 13.39% 9.14% 1.33% 0.72% 1.41% 7.9% 6.85% 4.14% 1.89% 2.6%
2025/06/02 5.82% 3.17% 3.7% 3.9% 4.81% 2.44% 8.66% 8.47% 1.41% 5.19%
2025/06/03 0.49% 5.36% 0.26% 0.46% 5.26% 11.96% 6.29% 9.33% 2.46% 6.63%
2025/06/04 9% 6.06% 1.53% 8.68% 2.17% 7.99% 4.96% 5.11% 3.45% 6.84%
2025/06/05 5.36% 5.89% 6.09% 20.08% 3.59% 4.04% 5.84% 5.07% 3.38% 0.94%
2025/06/06 1.42% 3.68% 1.44% 3.24% 4.49% 3.58% 6.95% 3.11% 3.86% 4.53%
2025/06/07 3.25% 1.75% 8.73% 16.62% 3.07% 3% 4.59% 3.07% 2.11% 2.54%
2025/06/08 1.96% 4.89% 5.29% 15.48% 4.41% 7.41% 4.55% 3.01% 3.75% 2.88%
2025/06/09 6.92% 1.69% 5% 6.57% 2.13% 3.26% 7.14% 2.24% 5.76% 2.5%
2025/06/10 5.54% 2.36% 3.44% 2.86% 4.86% 4.94% 3.54% 4.88% 1.83% 4.71%
2025/06/11 4.31% 4.93% 4.03% 9.24% 4.44% 4.3% 2.81% 4.88% 2% 3.23%
2025/06/12 8.44% 0.5% 3.47% 18.12% 4.29% 2.8% 4.06% 1.86% 6.29% 5.57%
2025/06/13 7.22% 0.34% 7.25% 11.66% 9.57% 1.62% 5.65% 4.06% 4.36% 1.12%
2025/06/14 3.75% 0.12% 9.46% 9.13% 5.14% 4.81% 4.56% 3.95% 0.94% 1.82%
2025/06/15 3.31% 0.11% 10.44% 18.57% 2.79% 2.13% 6.07% 2.08% 2.8% 2.05%
2025/06/16 2.21% 1.41% 11.63% 20.08% 3.41% 3.14% 5.39% 4.31% 2.05% 1.65%
2025/06/17 6.18% 3.3% 10.4% 13.08% 4.28% 2.04% 2.58% 1.28% 0.92% 0.76%
2025/06/18 3.57% 6.92% 7.27% 4.61% 2.82% 3.39% 5.66% 5.77% 2.64% 1.67%
2025/06/19 10.28% 3.62% 7.53% 2.77% 6.72% 3.47% 9.84% 5.27% 3.93% 0%
2025/06/20 5.8% 5.36% 15.47% 0.24% 4.3% 5.58% 9.73% 2.47% 1.35% 5.64%
2025/06/21 3.85% 5.2% 12.45% 7.18% 8.87% 5.54% 4.66% 2.59% 2.55% 4.62%
2025/06/22 4.09% 3.85% 9.49% 1.5% 4.46% 3.05% 7.36% 4.37% 1.77% 5.24%
2025/06/23 5.9% 4.62% 13.08% 5.94% 2.88% 2% 3.5% 3.89% 3.24% 3.21%
2025/06/24 4.53% 7.15% 9.21% 0.16% 2.81% 5.12% 3.48% 2.3% 2.31% 5.11%
2025/06/25 5.02% 9.63% 9.1% 2.12% 0% 2.02% 4.54% 3.33% 5.56% 2.42%
2025/06/26 4.87% 10% 9.96% 2.49% 4.45% 1.87% 4.2% 3.86% 4.8% 4.65%
2025/06/27 5.38% 4.36% 11.38% 2.4% 2.64% 3.91% 4.95% 4.04% 4.2% 1.37%
2025/06/28 2.68% 7.99% 13.13% 2.82% 4.74% 4.81% 6.84% 4.58% 3.47% 0%
2025/06/29 6.02% 7% 9.89% 3.66% 2.69% 6.53% 2.79% 4.11% 4.51% 2.86%
2025/06/30 10.37% 8.39% 7.08% 6.04% 4.65% 4.28% 3.82% 3.56% 2.6% 0%

Copyright © Adthena. All rights reserved.

In June 2025, arthritis.org.au led PPC spend, peaking mid-month. Diabetesaustralia.com.au fluctuated, ending strong. Migraine.org.au saw a late surge. Overall, arthritis.org.au dominated, closing with a significant share.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 151
2025/06/02 150
2025/06/03 125
2025/06/04 133
2025/06/05 140
2025/06/06 160
2025/06/07 160
2025/06/08 161
2025/06/09 142
2025/06/10 153
2025/06/11 158
2025/06/12 144
2025/06/13 146
2025/06/14 150
2025/06/15 155
2025/06/16 146
2025/06/17 152
2025/06/18 151
2025/06/19 148
2025/06/20 146
2025/06/21 156
2025/06/22 165
2025/06/23 155
2025/06/24 173
2025/06/25 186
2025/06/26 188
2025/06/27 177
2025/06/28 186
2025/06/29 196
2025/06/30 186

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 151 and dipping to 125 by June 3. A steady climb followed, peaking at 196 on June 29, before closing at 186.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
arthritis.org.au 5.37%
migraine.org.au 4.39%
dementia.org.au 0.99%
asthma.org.au 0.9%
jsihealths.com 0.76%
sightsavers.org -0.53%
msaustralia.org.au -0.82%
osmopatch.com -1.22%
headacheaustralia.org.au -1.42%
arthritisaustralia.com.au -8.3%

Copyright © Adthena. All rights reserved.

Arthritis.org.au surged with a 5.37% click share increase, while arthritisaustralia.com.au dropped by 8.3%. Migraine.org.au also rose by 4.39%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date migraine.org.au arthritis.org.au arthritisaustralia.com.au diabetesaustralia.com.au chemistwarehouse.com.au visionaustralia.org bionicsinstitute.org sightsavers.org cera.org.au hri.org.au
2025/06/01 6.47% 1.07% 0.24% 8.98% 1.24% 6.1% 1.65% 4.84% 5.14% 4.92%
2025/06/02 2.12% 2.66% 2.03% 4.34% 3.45% 2.13% 1.57% 5% 7.02% 4.9%
2025/06/03 4.18% 0.23% 0.49% 0.37% 0.37% 10.24% 2.52% 4.84% 5.21% 10.69%
2025/06/04 4.43% 1.96% 9.08% 5.51% 0.22% 6.33% 3.77% 1.34% 4.34% 8.47%
2025/06/05 5.23% 7.17% 13.59% 4.16% 0.15% 3.98% 4.47% 2.73% 4.7% 2.29%
2025/06/06 2.7% 0.98% 2.6% 1.28% 2.07% 3.2% 3.83% 4.33% 6.05% 0.35%
2025/06/07 1.14% 6.56% 14.41% 2.11% 4.22% 2.49% 2.35% 1.91% 4.35% 2.32%
2025/06/08 3.57% 3.6% 15.42% 1.33% 2.66% 5.92% 4.65% 2.17% 3.33% 3.57%
2025/06/09 1.34% 4.69% 7.93% 3.54% 3.47% 2.42% 6.89% 2.08% 4.69% 4.56%
2025/06/10 1.93% 2.42% 3.87% 3.53% 1.9% 3.93% 1.61% 1.37% 2.7% 5.34%
2025/06/11 3.27% 4.03% 10.95% 2.22% 3.12% 3.41% 2.82% 1.54% 2.52% 5.59%
2025/06/12 0.49% 4.32% 15.51% 4.64% 0.85% 2.52% 7.54% 4.78% 3.02% 0.57%
2025/06/13 0.32% 6.25% 10.82% 3.89% 3.08% 1.45% 4.97% 4.1% 4.47% 0.35%
2025/06/14 0.15% 9.24% 6.66% 2.21% 3.16% 3.87% 1.07% 5.32% 3.64% 1.96%
2025/06/15 0.25% 11.1% 12.21% 1.76% 3.08% 1.83% 3.44% 2.5% 4.49% 2.82%
2025/06/16 1.02% 10.92% 16.12% 1.19% 2.91% 2.45% 2.2% 3.83% 4.29% 1.75%
2025/06/17 2.51% 9.75% 11.42% 3.95% 2.58% 1.88% 0.87% 1.72% 2.06% 5.25%
2025/06/18 4.86% 8.14% 4.7% 1.86% 3.32% 2.52% 3.46% 0.88% 3.97% 4.61%
2025/06/19 2.69% 8.11% 3.62% 5.59% 2.11% 2.9% 4.59% 4.24% 7.48% 0.1%
2025/06/20 3.98% 17.7% 0.1% 3.11% 2.42% 4.67% 2.15% 2.65% 7.83% 0.2%
2025/06/21 4.09% 9.55% 4.92% 2% 3.15% 4.67% 3.57% 2.58% 4.39% 1.85%
2025/06/22 3.17% 8.28% 1.42% 2.03% 3.64% 2.32% 1.82% 2.22% 4.67% 3.31%
2025/06/23 4.01% 12.2% 3.41% 3.12% 1.32% 1.77% 4.29% 1.84% 2.73% 7.72%
2025/06/24 5.4% 9.72% 0.28% 2.45% 3.74% 3.79% 3.39% 2.72% 2.4% 2.9%
2025/06/25 6.58% 10.21% 1.75% 2.72% 4.16% 1.65% 6.93% 3.19% 3.26% 4.94%
2025/06/26 7.71% 9.27% 2.41% 2.68% 3.18% 1.63% 5.85% 1% 3.14% 1.54%
2025/06/27 3.32% 10.09% 2.92% 3.04% 5.5% 3.11% 4.67% 2.43% 3.57% 0.55%
2025/06/28 6.6% 11.67% 3.39% 1.51% 3.6% 4.01% 4.54% 2.35% 4.24% 2.8%
2025/06/29 5.33% 9.19% 4.82% 3.35% 3.02% 5.36% 5.93% 3.52% 2.18% 2.67%
2025/06/30 6.96% 6.28% 5.86% 5.6% 5.17% 3.62% 3.43% 2.85% 2.82% 2.52%

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In June 2025, “arthritis.org.au” dominated with a peak impression share of 17.7% on June 20. “arthritisaustralia.com.au” surged early, reaching 16.12% by mid-month. “migraine.org.au” fluctuated, ending strong at 6.96%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Understanding arthritis - Types of arthritis https://www.arthritisaustralia.com.au/

    Discover arthritis management strategies, resources & tips for thriving despite arthritis. Learn about arthritis, different types of arthritis and how to live...

  2. 2
    Tinnitus Symptoms & Treatments - Treat That Annoying Tinnitus https://www.connecthearing.com.au

    Get your ringing or buzzing ears (tinnitus) professionally checked, before it's too late. Get...

  3. 3
    Welcome to Migraine Australia - Type of migraine http://www.migraine.org.au

    Read information on suitable treatment options for managing your migraine, including CGRP. Migraine Basics. Educate yourself with our range of...

  4. 4
    What Is Glaucoma? - What Causes Glaucoma? https://www.sightsavers.org › glaucoma › information

    Learn About Glaucoma, What Causes The Eye Disease & The Impact It Has On People's Lives.

  5. 5
    Macular Degeneration https://www.visionaustralia.org

    Macular Degeneration Treatment — Whatever Stage You're At, Whatever's Most Important To You. Book A Consulation Today. Specialist Services And Support For People Who...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, top performers like Arthritis Australia and Connect Hearing captivate with educational themes. They focus on understanding conditions like arthritis and tinnitus, offering management strategies and professional checks. Migraine Australia and Sightsavers emphasize treatment options and disease impact, while Vision Australia highlights personalized support for macular degeneration.

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