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AUS Healthcare & Medical Diseases - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – AUS

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.8868226711
52.1131773289
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 52%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
glaucoma.org.au 19.47
dementia.org.au 14.17
cera.org.au 7.36
cancercouncil.com.au 7.35
arthritisaustralia.com.au 5.62
visionaustralia.org 3.45
allergyfacts.org.au 3.29
melanoma.org.au 3.23
chemistwarehouse.com.au 2.63
strokefoundation.org.au 2.48
others 30.95
  • glaucoma.org.au - 19.47%
  • dementia.org.au - 14.17%
  • cera.org.au - 7.36%
  • cancercouncil.com.au - 7.35%
  • arthritisaustralia.com.au - 5.62%
  • visionaustralia.org - 3.45%
  • allergyfacts.org.au - 3.29%
  • melanoma.org.au - 3.23%
  • chemistwarehouse.com.au - 2.63%
  • strokefoundation.org.au - 2.48%
  • others - 30.95%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 30.95% click share, while Glaucoma.org.au leads individual domains at 19.47%. Dementia.org.au follows with 14.17%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date glaucoma.org.au cera.org.au melanoma.org.au arthritisaustralia.com.au dementia.org.au strokefoundation.org.au visionaustralia.org brainfoundation.org.au cancercouncil.com.au allergyfacts.org.au
2026/06/01 16.4% 14.34% 3.53% 5.76% 6.23% 2.45% 4.59% 2.13% 5.38% 3.1%
2026/06/02 17.45% 9% 3.75% 4.23% 6.38% 2.65% 4.28% 3.24% 9.1% 3.05%
2026/06/03 17.44% 11.44% 1.53% 3.01% 7.84% 3.28% 4% 3.17% 10.32% 4.41%
2026/06/04 15.61% 10.18% 6.21% 6.57% 7.34% 2.94% 4.94% 3.79% 5.6% 1.74%
2026/06/05 13.68% 6.59% 7.45% 9.66% 9.52% 3.19% 3.07% 3.16% 4.3% 2.21%
2026/06/06 13.87% 10.91% 2.92% 6.04% 8.54% 2.09% 4.43% 2.35% 6.69% 3.94%
2026/06/07 17.91% 13.11% 2.97% 2.47% 8.9% 1.83% 5% 2.19% 6.04% 5.39%
2026/06/08 7.52% 10.48% 6.38% 6.75% 7.96% 2.84% 4.63% 2.73% 9.6% 4.41%
2026/06/09 11.7% 10.91% 7.13% 5.5% 10.06% 0.61% 1.69% 1.55% 6.85% 2.74%
2026/06/10 10.8% 13.03% 5.31% 4.71% 10.46% 4.01% 2.71% 2.99% 9.72% 0.23%
2026/06/11 14.05% 6.11% 3.54% 3.81% 7.25% 7.03% 4.37% 2.67% 8.74% 4.54%
2026/06/12 3.15% 11.94% 2.61% 9.3% 6.53% 1.67% 4.68% 3.96% 8.75% 1.15%
2026/06/13 12.02% 10.06% 9.49% 11.16% 7.91% 0.61% 5.3% 2.71% 3.32% 0.68%
2026/06/14 13.53% 8.11% 7.72% 11.13% 9.08% 4.83% 6.26% 4.7% 3.69% 1.72%
2026/06/15 13.71% 8.93% 9.15% 2.01% 7.12% 4.76% 4.66% 3.45% 6.41% 2.24%
2026/06/16 13.42% 7% 0% 5.24% 7.39% 4.97% 2.63% 2.93% 3.36% 0.46%
2026/06/17 14.44% 6.16% 6.1% 3.27% 8.4% 1.96% 3.74% 2.42% 9.37% 0.98%
2026/06/18 6.63% 11.36% 3.33% 4.64% 11.82% 4.27% 6.57% 3.48% 0.07% 4.57%
2026/06/19 20.95% 6.95% 7.59% 11.32% 7.16% 4.21% 3.52% 2.61% 0.08% 0.8%
2026/06/20 15.21% 7.41% 5.58% 4.03% 7.08% 3.96% 7.45% 2.55% 11.39% 1.65%
2026/06/21 19.59% 10.8% 9.1% 5.4% 10.2% 1.04% 6.06% 1.43% 4.97% 1.09%
2026/06/22 13.91% 9.82% 10.93% 7.71% 5.83% 2.6% 4.76% 1.92% 11.88% 0.72%
2026/06/23 23.8% 9.8% 5.73% 1.99% 9.46% 6.39% 4.16% 3.06% 4.35% 1.83%
2026/06/24 18.85% 11.59% 6.63% 3.66% 8.19% 2.29% 3.18% 2.69% 14.55% 2.34%
2026/06/25 12.19% 6.06% 9.55% 4.48% 9.07% 2.87% 3.16% 4.16% 8.43% 0.87%
2026/06/26 25.16% 6.74% 4.43% 7.1% 8.8% 0.75% 3.05% 2.05% 11.59% 1.86%
2026/06/27 14.3% 5.9% 8.96% 3.34% 9.7% 4.02% 5.03% 1.17% 16.94% 1.63%
2026/06/28 15.57% 6.91% 15.92% 2.81% 8.49% 4.33% 5.85% 3.9% 6.11% 2.72%
2026/06/29 16.36% 9.01% 15.31% 3.74% 6.73% 5.31% 3.47% 3.47% 2.6% 3.68%
2026/06/30 19.02% 16.96% 15.86% 6.99% 6.66% 3.69% 2.1% 1.81% 0.53% 0.41%
  • glaucoma.org.au
  • cera.org.au
  • melanoma.org.au
  • arthritisaustralia.com.au
  • dementia.org.au
  • strokefoundation.org.au
  • visionaustralia.org
  • brainfoundation.org.au
  • cancercouncil.com.au
  • allergyfacts.org.au

Copyright © Adthena. All rights reserved.

In June 2026, glaucoma.org.au led with fluctuating spend, peaking at 25.16% on June 26. cera.org.au saw a steady rise, ending at 16.96%. melanoma.org.au surged late, reaching 15.86%. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 114
2026/06/02 114
2026/06/03 103
2026/06/04 114
2026/06/05 126
2026/06/06 117
2026/06/07 121
2026/06/08 123
2026/06/09 119
2026/06/10 113
2026/06/11 115
2026/06/12 115
2026/06/13 107
2026/06/14 106
2026/06/15 116
2026/06/16 114
2026/06/17 120
2026/06/18 102
2026/06/19 103
2026/06/20 102
2026/06/21 109
2026/06/22 93
2026/06/23 109
2026/06/24 111
2026/06/25 112
2026/06/26 107
2026/06/27 102
2026/06/28 98
2026/06/29 100
2026/06/30 100

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 126 on June 5. The month concluded with a steady 100 advertisers, reflecting a dynamic yet stable market.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
glaucoma.org.au 5.03%
melanoma.org.au 1.7%
cancercouncil.com.au 1.3%
raisingchildren.net.au 0.98%
healthdirect.gov.au 0.84%
bionicsinstitute.org -0.65%
cera.org.au -1.01%
allergyfacts.org.au -1.29%
arthritisaustralia.com.au -1.42%
chemistwarehouse.com.au -1.77%

Copyright © Adthena. All rights reserved.

In the past month, glaucoma.org.au surged with a 5.03% click share increase, while chemistwarehouse.com.au faced a decline of 1.77%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cera.org.au glaucoma.org.au melanoma.org.au arthritisaustralia.com.au dementia.org.au brainfoundation.org.au visionaustralia.org allergyfacts.org.au chemistwarehouse.com.au cancercouncil.com.au
2026/06/01 14.58% 9.33% 1.75% 3.79% 4.09% 2.92% 4.56% 6.09% 5.83% 2.13%
2026/06/02 10.59% 8.96% 1.47% 3.37% 4.86% 3.87% 4.34% 5.45% 5.24% 4.04%
2026/06/03 13.68% 9.8% 1.03% 2.5% 4.92% 3.87% 4.37% 9.31% 2.49% 5.02%
2026/06/04 13.55% 8.52% 2.46% 5.63% 6.24% 4.75% 5.05% 4.16% 3.42% 2.68%
2026/06/05 8.09% 7.15% 3.33% 7.52% 6.5% 3.51% 3.2% 3.93% 6.3% 2.35%
2026/06/06 13.22% 7.04% 1.18% 4.4% 5.92% 2.48% 5.32% 5.56% 5.08% 2.57%
2026/06/07 13.92% 9.59% 1.28% 2.05% 5.8% 2.58% 5.09% 8.39% 4.99% 2.23%
2026/06/08 13.45% 3.66% 2.41% 4.91% 4.66% 3.04% 3.87% 7.69% 4% 4.33%
2026/06/09 11.7% 6.31% 3.5% 4.27% 7.04% 1.98% 2.27% 5.18% 3.73% 2.97%
2026/06/10 15.63% 5.97% 1.89% 3.85% 7.61% 3.39% 2.58% 0.52% 4.58% 4.23%
2026/06/11 7.31% 6.33% 1.11% 2.72% 4.52% 3.04% 4.3% 8.04% 8.55% 3.73%
2026/06/12 11.44% 1.51% 1.02% 6.21% 4% 4.23% 4.12% 2.26% 6.18% 3.34%
2026/06/13 14.11% 6.23% 3.53% 8.62% 5.17% 3.35% 5.47% 1.81% 6.02% 1.42%
2026/06/14 11.61% 7.19% 3.79% 9.56% 5.89% 5.05% 7.47% 4.59% 6.26% 2.46%
2026/06/15 9.05% 6.72% 4.31% 1.5% 6.32% 4.44% 4.06% 4.37% 3.93% 3.32%
2026/06/16 9.16% 7.11% 0% 4.07% 4.55% 3.44% 3.02% 0.7% 6.05% 1.17%
2026/06/17 6.78% 7.57% 2.63% 2.42% 5.31% 3.12% 3.7% 3.31% 4.98% 3.57%
2026/06/18 12.36% 3.2% 1.29% 3.16% 6.67% 3.53% 6.32% 5.92% 7.48% 0.04%
2026/06/19 9.35% 11.25% 4.15% 9.12% 3.98% 3.17% 3.52% 2.26% 8.46% 0.05%
2026/06/20 10.89% 9.65% 4.08% 3.47% 4.68% 3.03% 9.02% 3.95% 1.52% 5.72%
2026/06/21 13.87% 12.25% 4.28% 4.7% 8.21% 2.1% 7.02% 2.29% 1.44% 2.03%
2026/06/22 12.1% 8.22% 6.46% 6.53% 5.02% 2.2% 4.61% 1.17% 0.43% 6.4%
2026/06/23 12.41% 12.97% 3.94% 1.7% 6.29% 3.79% 4.31% 4.43% 3% 2.14%
2026/06/24 14.04% 11.38% 5.37% 3.03% 5.61% 3.33% 3.48% 4.66% 0.36% 7.08%
2026/06/25 6.46% 6.63% 5.11% 3.65% 6.46% 4.52% 3.09% 2.29% 1.68% 4.13%
2026/06/26 9.78% 14.82% 2.37% 5.79% 6.16% 2.59% 3.82% 5.06% 0.49% 5.28%
2026/06/27 6.82% 7.52% 6.09% 2.57% 7.39% 1.53% 5.51% 2.25% 2.58% 7.58%
2026/06/28 9.26% 9.22% 6.78% 2.33% 6.27% 4.17% 6.47% 5.34% 0.37% 3.32%
2026/06/29 9.92% 9.56% 9.1% 2.94% 5.24% 4.04% 3.52% 7.54% 2.52% 1.59%
2026/06/30 19.9% 12.37% 9.14% 6.28% 4.11% 2.44% 2.21% 1.01% 0.61% 0.52%
  • cera.org.au
  • glaucoma.org.au
  • melanoma.org.au
  • arthritisaustralia.com.au
  • dementia.org.au
  • brainfoundation.org.au
  • visionaustralia.org
  • allergyfacts.org.au
  • chemistwarehouse.com.au
  • cancercouncil.com.au

Copyright © Adthena. All rights reserved.

In June 2026, cera.org.au led with fluctuating impressions, peaking at 19.90% on the 30th. Glaucoma.org.au showed steady growth, ending at 12.37%. Melanoma.org.au rose significantly, closing at 9.14%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month
  1. 1
    Dementia Australia https://www.dementia.org.au › -- › --

    Learn to Identify Triggers — Coach staff to identify behaviour change triggers and become behaviour change champions. Learn...

  2. 2
    Glaucoma Australia - Learn More About Glaucoma https://www.glaucoma.org.au

    Glaucoma is one of the leading causes of preventable blindness in Australia.

  3. 3
    Tips for Living with Psoriasis and Eczema https://www.independenceaustralia.com.au

    Our health professionals have put together everything you need to know about health topics

  4. 4
    What Is Glaucoma? - How Can Glaucoma Be Treated? https://www.sightsavers.org

    Glaucoma Can Be Difficult To Recognise Because The Symptoms Don't Appear Straight Away.

  5. 5
    Macular Degeneration Treatment - Macular Degeneration https://www.visionaustralia.org

    Whatever Stage You're At, Whatever's Most Important To You. Book A Consulation Today.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, top performers like Dementia Australia and Glaucoma Australia focus on education and prevention. Independence Australia offers comprehensive health insights, while Sightsavers and Vision Australia emphasize early detection and personalized care. These ads highlight the importance of awareness and proactive health management.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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