AUS Healthcare & Medical Diseases - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – AUS

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.563127243
62.436872757
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 69%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
migraine.org.au 11.81
arthritisaustralia.com.au 8.22
headacheaustralia.org.au 6.36
bionicsinstitute.org 4.83
glaucoma.org.au 4.75
visionaustralia.org 4.03
sightsavers.org 2.97
raisingchildren.net.au 2.38
dementia.org.au 2.29
allergyfacts.org.au 2.27
others 50.09
  • migraine.org.au - 11.81%
  • arthritisaustralia.com.au - 8.22%
  • headacheaustralia.org.au - 6.36%
  • bionicsinstitute.org - 4.83%
  • glaucoma.org.au - 4.75%
  • visionaustralia.org - 4.03%
  • sightsavers.org - 2.97%
  • raisingchildren.net.au - 2.38%
  • dementia.org.au - 2.29%
  • allergyfacts.org.au - 2.27%
  • others - 50.09%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “others” dominate with 50.09% click share, while migraine.org.au leads specific domains at 11.81%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date migraine.org.au bionicsinstitute.org glaucoma.org.au headacheaustralia.org.au visionaustralia.org dementia.org.au arthritisaustralia.com.au sightsavers.org chemistwarehouse.com.au raisingchildren.net.au
2025/10/01 12.11% 2.43% 6.91% 5.36% 4.35% 3.22% 5.34% 0.85% 3.61% 0.95%
2025/10/02 7.74% 4.93% 5.07% 6.2% 2.49% 1.58% 5.13% 2.46% 2.75% 12.31%
2025/10/03 8.45% 8.35% 1.54% 8.11% 4.08% 1.22% 14.99% 1.47% 0.41% 3.32%
2025/10/04 13.5% 5.99% 3.42% 5.34% 4.21% 2.83% 15.24% 1.77% 1.92% 0.14%
2025/10/05 8.58% 1.97% 3.45% 5.8% 5.06% 4.08% 7.28% 3.69% 3.72% 3.75%
2025/10/06 18.61% 3.24% 3.6% 5.4% 2.26% 2.05% 6.23% 3.22% 3.33% 7.08%
2025/10/07 12.25% 5.31% 3.26% 5.88% 2.26% 3.01% 5.6% 0.74% 1.14% 8.18%
2025/10/08 7.7% 4.17% 3.5% 4.16% 3.49% 2.07% 3.01% 1.85% 3.25% 0.88%
2025/10/09 8.95% 7.79% 6.85% 4.09% 3.3% 3.91% 10.52% 2.77% 2.26% 0.25%
2025/10/10 7.45% 4.29% 3.37% 4.15% 2.7% 3.05% 14.7% 2.33% 2.73% 1.19%
2025/10/11 14.47% 6.92% 3.14% 5.07% 5.96% 3.35% 5.34% 4.11% 3.6% 0.93%
2025/10/12 7.39% 9.75% 2.21% 3.75% 4.11% 6.33% 9.78% 3.54% 2.43% 3.01%
2025/10/13 9.19% 8.71% 2.7% 5.49% 0.7% 2.26% 7.43% 2.11% 2.27% 5.99%
2025/10/14 6.56% 5.78% 5.66% 6.36% 5.05% 1.45% 4.51% 1.81% 2.21% 0.98%
2025/10/15 11.09% 3.97% 4.77% 6.83% 2.25% 0.92% 8.58% 2.16% 3.34% 0.04%
2025/10/16 12.9% 8.95% 4.17% 5.35% 2.14% 2.23% 11.69% 4.14% 3.96% 0.39%
2025/10/17 11.3% 7.5% 4.89% 5.23% 3.82% 1.83% 17.86% 2.41% 2.18% 1.14%
2025/10/18 14.32% 6.85% 4.99% 5.8% 2.76% 1.5% 6.6% 2.71% 2.3% 6.16%
2025/10/19 8.36% 4.52% 5.58% 4.75% 4.08% 2.85% 16.51% 2.62% 1.19% 1.62%
2025/10/20 12.23% 4.47% 4.3% 7.8% 4% 2.11% 6.99% 3.2% 1.2% 0.22%
2025/10/21 9.79% 5.21% 4.5% 6.6% 3.26% 2.52% 8.94% 1.16% 2.58% 5.05%
2025/10/22 8.27% 6.95% 3.41% 5.93% 1.52% 3.42% 9.67% 1.09% 2.5% 1.99%
2025/10/23 14.05% 6.21% 5.43% 5.8% 4.02% 1.62% 9.36% 2.52% 2.44% 1.76%
2025/10/24 16.43% 1.51% 4.71% 9.24% 1.57% 1.82% 5.28% 3% 2.64% 0.34%
2025/10/25 15.47% 1.62% 2.89% 7.97% 5.36% 2.29% 7.02% 2.58% 3.18% 3.3%
2025/10/26 15.32% 1.46% 5.32% 7.18% 5.64% 3.05% 7.11% 3.44% 3.1% 0.9%
2025/10/27 13.1% 2.96% 3.86% 6.11% 4.13% 2.57% 10.38% 4.21% 2.52% 0.76%
2025/10/28 10.98% 3.55% 3.63% 7.24% 3.16% 4.64% 5.48% 1.17% 3.25% 0.72%
2025/10/29 9.93% 4.08% 2.98% 9.09% 3.02% 1.58% 7.15% 3.35% 3.39% 1.31%
2025/10/30 4.86% 3.66% 4.2% 5.83% 2.72% 2.17% 11.83% 3.89% 3.45% 0.5%
2025/10/31 6.53% 6.1% 5.09% 4.56% 4.45% 4.01% 3.78% 3.59% 1.4% 1.4%
  • migraine.org.au
  • bionicsinstitute.org
  • glaucoma.org.au
  • headacheaustralia.org.au
  • visionaustralia.org
  • dementia.org.au
  • arthritisaustralia.com.au
  • sightsavers.org
  • chemistwarehouse.com.au
  • raisingchildren.net.au

Copyright © Adthena. All rights reserved.

In October 2025, migraine.org.au led PPC spend, peaking at 18.61% on the 6th. Bionicsinstitute.org saw a mid-month surge, while headacheaustralia.org maintained steady growth. By month’s end, migraine.org.au remained dominant.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 152
2025/10/02 158
2025/10/03 174
2025/10/04 166
2025/10/05 168
2025/10/06 171
2025/10/07 173
2025/10/08 169
2025/10/09 173
2025/10/10 185
2025/10/11 184
2025/10/12 181
2025/10/13 175
2025/10/14 169
2025/10/15 173
2025/10/16 172
2025/10/17 164
2025/10/18 166
2025/10/19 178
2025/10/20 177
2025/10/21 167
2025/10/22 163
2025/10/23 157
2025/10/24 165
2025/10/25 156
2025/10/26 168
2025/10/27 167
2025/10/28 168
2025/10/29 166
2025/10/30 169
2025/10/31 188

Copyright © Adthena. All rights reserved.

October began with 152 advertisers, peaking at 188 by month’s end. Fluctuations marked the journey, with notable rises mid-month, reflecting dynamic market engagement.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headacheaustralia.org.au 1.34%
allergyfacts.org.au 0.76%
glaucoma.org.au 0.74%
arthritis.org.au 0.74%
arthritiswa.org.au 0.56%
updoc.com.au -0.77%
strokefoundation.org.au -0.78%
arthritisaustralia.com.au -1.13%
tinnitushub.com -1.14%
bionicsinstitute.org -1.87%

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Headacheaustralia.org.au surged with a 1.34% click share increase, while bionicsinstitute.org faced a significant drop of 1.87%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bionicsinstitute.org arthritisaustralia.com.au glaucoma.org.au migraine.org.au visionaustralia.org dementia.org.au sightsavers.org headacheaustralia.org.au allergyfacts.org.au raisingchildren.net.au
2025/10/01 2.58% 5.15% 7.16% 10.47% 4.85% 2.56% 0.93% 3.91% 2.04% 3.71%
2025/10/02 5.06% 5.56% 5.87% 6.39% 2.89% 1.34% 3.17% 5.16% 0.41% 9.77%
2025/10/03 7.6% 12.84% 1.48% 7% 4.67% 0.95% 1.6% 7.27% 1.76% 3.23%
2025/10/04 5.94% 13.74% 3.55% 12.95% 4.9% 2.23% 2% 5.06% 1.81% 0.15%
2025/10/05 1.88% 7.21% 3.79% 7.83% 6.54% 3.26% 4.66% 6.63% 0.17% 4.24%
2025/10/06 2.98% 5.93% 3.81% 18.3% 2.82% 1.61% 3.79% 4.73% 4.02% 6.47%
2025/10/07 5.3% 4.66% 3.43% 11.8% 3.2% 2.57% 0.87% 4.82% 1.67% 10.33%
2025/10/08 3.36% 3.43% 3.62% 7.9% 4.98% 1.58% 2.34% 3.7% 1.83% 1.41%
2025/10/09 7.64% 10.16% 6.56% 8.85% 3.64% 2.71% 2.7% 3.24% 0.25% 0.28%
2025/10/10 3.94% 13.78% 3.05% 8.9% 3.9% 2.75% 2.37% 4.08% 0.5% 1.44%
2025/10/11 6.5% 5.73% 2.92% 15.2% 6.26% 2.87% 4.5% 4.51% 1.18% 0.75%
2025/10/12 8.59% 8.66% 2.07% 7.89% 5.27% 5.43% 3.92% 3% 3.73% 3.86%
2025/10/13 8.33% 7.02% 2.77% 10.64% 0.49% 2.29% 2.35% 5.43% 2.81% 6.12%
2025/10/14 5.56% 4.93% 5.65% 6.94% 5.99% 1.25% 2.2% 6.21% 6.91% 0.84%
2025/10/15 3.53% 8.67% 5.55% 9.99% 2.67% 0.85% 2.6% 6.22% 0.54% 0.06%
2025/10/16 8.48% 11.41% 4.69% 13.28% 2.15% 2.17% 4.89% 4.88% 1.81% 0.51%
2025/10/17 7.07% 16.65% 5.83% 10.28% 5.58% 2.01% 2.67% 4.69% 0.35% 0.91%
2025/10/18 6.51% 6.82% 5.73% 12.4% 3.44% 1.54% 3.53% 4.49% 1.53% 7.48%
2025/10/19 4.67% 16.88% 6.72% 7.35% 5.05% 3.29% 3.11% 3.93% 2.34% 1.83%
2025/10/20 4.41% 7.07% 4.27% 8.71% 6.1% 2.33% 3.93% 5.77% 2.95% 0.19%
2025/10/21 4.47% 9.34% 5.37% 8.17% 4.77% 3.11% 1.46% 4.99% 1.59% 5.21%
2025/10/22 6.4% 9.45% 3.46% 7.54% 1.51% 3.4% 1.26% 5.86% 1.65% 1.97%
2025/10/23 6.3% 10.82% 6.51% 10.79% 5.41% 2.08% 3.33% 3.6% 6.67% 1.75%
2025/10/24 1.48% 6% 5.11% 15.2% 1.41% 2.45% 3.83% 7.17% 0.95% 0.33%
2025/10/25 1.58% 8.68% 2.29% 12.8% 7.12% 2.83% 2.89% 5.31% 6.64% 4.5%
2025/10/26 1.5% 9.2% 6.3% 11.22% 7.07% 3.25% 4.31% 4.83% 1.41% 0.74%
2025/10/27 3.34% 12.34% 3.96% 8.86% 5.83% 3.28% 5.23% 3.45% 1.83% 1.48%
2025/10/28 4.48% 6.88% 3.53% 7.41% 3.87% 4.86% 1.15% 4.31% 5.99% 1.66%
2025/10/29 4.95% 8.3% 2.8% 8.1% 3.15% 1.53% 4.15% 6.97% 2.25% 1.31%
2025/10/30 4.13% 13.28% 3.74% 2.28% 2.23% 2.43% 3.83% 4.16% 0.69% 0.47%
2025/10/31 6.85% 6.52% 4.89% 4.86% 4.67% 3.72% 3.56% 2.96% 1.55% 1.19%
  • bionicsinstitute.org
  • arthritisaustralia.com.au
  • glaucoma.org.au
  • migraine.org.au
  • visionaustralia.org
  • dementia.org.au
  • sightsavers.org
  • headacheaustralia.org.au
  • allergyfacts.org.au
  • raisingchildren.net.au

Copyright © Adthena. All rights reserved.

In October 2025, “migraine.org.au” led with fluctuating impressions, peaking mid-month. “arthritisaustralia.com.au” showed consistent strength, while “bionicsinstitute.org” had a volatile trend. The month concluded with “migraine.org.au” maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month
  1. 1
    What is rheumatoid arthritis? - Types of arthritis https://www.arthritisaustralia.com.au/

    Discover arthritis management strategies, resources & tips for thriving despite arthritis. Learn about arthritis, different types of arthritis and how to live...

  2. 2
    Glaucoma Australia | Don't Be Blindsided https://www.glaucoma.org.au

    It is estimated that over 300,000 Australians have glaucoma, but 50% are undiagnosed. Early detection can save sight. Learn more about glaucoma and...

  3. 3
    Migraine Australia https://www.migraine.org.au

    Migraine is a complex genetic neurological disorder that affects up to 1 in 5 people. It is an invisible disability, not a temporary condition, nor something that will go away. There is no cure for migraine, however, in...

  4. 4
    What Is Glaucoma? - Signs And Causes Of Glaucoma https://www.sightsavers.org

    Learn About Glaucoma, What Causes The Eye Disease & The Impact It Has On People's Lives.

  5. 5
    Macular Degeneration https://www.visionaustralia.org

    Macular Degeneration Treatment — Whatever Stage You're At, Whatever's Most Important To You. Book A Consulation Today.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, top performers like Arthritis Australia and Glaucoma Australia captivate with educational themes. Their ads focus on awareness and management strategies, emphasizing early detection and understanding. Migraine Australia highlights the chronic nature of migraines, while Sightsavers and Vision Australia stress the importance of eye health and treatment options. These ads effectively blend informative content with a call to action, resonating with audiences seeking knowledge and solutions.

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