UK Healthcare & Medical Diseases - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 76.1303395624
23.8696604376
76%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 52%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
gettested.co.uk 7.21
chemist-4-u.com 4.16
cancerresearchuk.org 4.09
lloydspharmacy.com 3.4
ebay.co.uk 3.27
randoxhealth.com 3.23
fettle.health 2.82
diabetes.org.uk 2.79
yorktest.com 2.76
onedaytests.com 2.5
others 63.77
  • gettested.co.uk - 7.21%
  • chemist-4-u.com - 4.16%
  • cancerresearchuk.org - 4.09%
  • lloydspharmacy.com - 3.4%
  • ebay.co.uk - 3.27%
  • randoxhealth.com - 3.23%
  • fettle.health - 2.82%
  • diabetes.org.uk - 2.79%
  • yorktest.com - 2.76%
  • onedaytests.com - 2.5%
  • others - 63.77%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘gettested.co.uk’ leads with 7.21% click share, while ‘others’ dominate at 63.77%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cancerresearchuk.org onedaytests.com yorktest.com e-surgery.com randoxhealth.com fettle.health chemist-4-u.com gettested.co.uk lloydspharmacy.com healthexpress.co.uk
2026/06/01 2.06% 2.97% 3.83% 2.75% 2.88% 3.75% 3.5% 9.96% 4.62% 3.73%
2026/06/02 4.17% 3.86% 4.5% 2.16% 2.91% 2.77% 3.34% 9.28% 3.98% 3.17%
2026/06/03 4.18% 1.89% 4.86% 1.56% 2.08% 4.32% 5.13% 7.45% 0.99% 4.38%
2026/06/04 4.8% 1.5% 4.01% 2.68% 3.18% 4.19% 4.67% 11.02% 4.8% 2.05%
2026/06/05 5% 3.11% 3.47% 2.7% 3.97% 3.1% 4.51% 8.79% 3.14% 2.93%
2026/06/06 1.86% 3.14% 2.95% 2.93% 4.21% 3.93% 4.88% 9.5% 3.51% 3.02%
2026/06/07 1.79% 3.36% 3.1% 2.77% 4.34% 3.82% 5.66% 8.86% 3.25% 3.33%
2026/06/08 2.21% 4.61% 2.88% 2.81% 5.25% 3.53% 4.29% 9.72% 2.63% 3.26%
2026/06/09 4.59% 4.07% 4.28% 1.81% 4.34% 2.52% 3.54% 8.57% 3.63% 3.32%
2026/06/10 3.31% 1.91% 4.3% 2.63% 4.98% 4.15% 5.69% 11% 4.43% 2.18%
2026/06/11 3.34% 3.26% 3.58% 2.52% 4.65% 3.14% 5.85% 8.91% 2.92% 3.49%
2026/06/12 3.4% 3.43% 3.13% 2.94% 4.96% 3.76% 6.39% 9.58% 3.37% 3.63%
2026/06/13 0.94% 3.63% 2.77% 2.79% 5.34% 4.24% 6.31% 9.78% 3.62% 3.73%
2026/06/14 1.16% 3.55% 2.59% 2.64% 5.71% 3.64% 5.07% 10.25% 2.74% 3.89%
2026/06/15 1.78% 4.49% 4.05% 1.82% 4.75% 2.97% 4.94% 10.1% 4.28% 4.39%
2026/06/16 3.8% 1.66% 4.63% 2.97% 5.65% 4.45% 5.09% 11.57% 4.89% 2.5%
2026/06/17 4.39% 2.46% 3.8% 2.53% 5.54% 4.37% 5.4% 9.73% 3.38% 3.96%
2026/06/18 4.4% 3.3% 3.26% 2.32% 4.31% 3.54% 4.37% 8.67% 2.79% 4.15%
2026/06/19 4.28% 3.46% 3.94% 2.31% 3.59% 4.8% 4.04% 9.1% 3.64% 3.45%
2026/06/20 3.81% 2.47% 1.92% 0.86% 4.04% 0.47% 0.02% 0.1% 0% 0%
2026/06/21 4.05% 2.72% 2.13% 1.38% 5.05% 1.05% 0.04% 0% 0.03% 0%
2026/06/22 4.69% 3.58% 2.91% 0.66% 3.07% 0.67% 0.05% 0.02% 0.16% 0%
2026/06/23 8.96% 3.66% 1.95% 0.76% 2.08% 0.59% 0.02% 0.03% 0% 0%
2026/06/24 8.94% 2.83% 2.17% 0.64% 3.18% 0.58% 0.02% 0.06% 0% 0%
2026/06/25 8.94% 4.28% 2.82% 1.12% 1.54% 0.92% 0.01% 0.51% 0.13% 0%
2026/06/26 6.88% 6.17% 2.6% 0.75% 0.87% 0.65% 0% 0.19% 0% 0%
2026/06/27 2.8% 6.22% 3.25% 1.52% 1.2% 0.94% 0.01% 0.16% 0% 0%
2026/06/28 4.17% 3.6% 2.19% 1.89% 1.78% 0.88% 0.07% 0.02% 0% 0%
2026/06/29 2.95% 4.58% 2.58% 1.86% 2.14% 1.36% 0% 0.29% 0.03% 0%
2026/06/30 7.67% 3.5% 2.21% 1.62% 1.16% 0.47% 0.15% 0.09% 0.01% 0%
  • cancerresearchuk.org
  • onedaytests.com
  • yorktest.com
  • e-surgery.com
  • randoxhealth.com
  • fettle.health
  • chemist-4-u.com
  • gettested.co.uk
  • lloydspharmacy.com
  • healthexpress.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, “gettested.co.uk” dominated with a peak spend share of 11.57% on June 16. “cancerresearchuk.org” surged to 8.96% on June 23. “chemist-4-u.com” saw a decline, ending at 0.15%.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 431
2026/06/02 413
2026/06/03 402
2026/06/04 419
2026/06/05 420
2026/06/06 391
2026/06/07 389
2026/06/08 417
2026/06/09 396
2026/06/10 391
2026/06/11 398
2026/06/12 394
2026/06/13 388
2026/06/14 374
2026/06/15 380
2026/06/16 374
2026/06/17 403
2026/06/18 437
2026/06/19 413
2026/06/20 363
2026/06/21 349
2026/06/22 329
2026/06/23 384
2026/06/24 364
2026/06/25 316
2026/06/26 328
2026/06/27 327
2026/06/28 314
2026/06/29 323
2026/06/30 315

Copyright © Adthena. All rights reserved.

June began with 431 advertisers, fluctuating throughout the month, peaking at 437 on June 18. By month’s end, advertisers decreased to 315, marking a notable decline.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cancerresearchuk.org 2.46%
prostatecanceruk.org 1.4%
bootshearingcare.com 1.37%
skincancer.org 1.08%
bowelcanceruk.org.uk 0.91%
fettle.health -1.3%
healthexpress.co.uk -1.49%
lloydspharmacy.com -2.4%
chemist-4-u.com -3.63%
gettested.co.uk -5.15%

Copyright © Adthena. All rights reserved.

Cancerresearchuk.org surged with a 2.46% click share increase, while gettested.co.uk faced a 5.15% decline.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cancerresearchuk.org onedaytests.com yorktest.com ebay.co.uk randoxhealth.com fettle.health chemist-4-u.com gettested.co.uk lloydspharmacy.com healthexpress.co.uk
2026/06/01 1.93% 2.84% 3% 2.52% 2.51% 3.41% 3.85% 9.51% 4.67% 3.46%
2026/06/02 2.95% 3.43% 3.6% 2.14% 2.45% 2.67% 4.04% 9.05% 3.89% 3.15%
2026/06/03 2.74% 1.6% 3.88% 2.86% 1.86% 3.76% 5.72% 7.05% 1.04% 3.96%
2026/06/04 3.46% 1.37% 3.15% 4.09% 2.89% 3.69% 5.17% 10.15% 4.62% 2.01%
2026/06/05 3.35% 2.77% 2.65% 4.02% 3.39% 2.77% 4.89% 8.05% 3.13% 2.69%
2026/06/06 1.65% 3.02% 2.39% 2.93% 3.65% 3.29% 5.48% 8.83% 3.32% 2.83%
2026/06/07 1.68% 2.94% 2.35% 3.57% 3.69% 3.27% 6.03% 8.31% 3.14% 2.99%
2026/06/08 2.08% 3.93% 2.23% 3.2% 4.47% 2.84% 5.15% 9.06% 2.57% 3.12%
2026/06/09 2.82% 3.49% 3.42% 2.1% 3.55% 2.46% 4.2% 8.32% 3.58% 3.28%
2026/06/10 2.07% 1.62% 3.35% 4.55% 4.4% 3.69% 6.21% 10.15% 4.36% 2.16%
2026/06/11 2.08% 2.92% 2.72% 4.73% 4.19% 2.88% 6.17% 8.28% 3.01% 3.24%
2026/06/12 2.42% 3.3% 2.58% 3.48% 4.38% 3.21% 7.18% 9.22% 3.3% 3.45%
2026/06/13 0.92% 3.26% 2.13% 3.97% 4.65% 3.68% 6.8% 9.28% 3.55% 3.37%
2026/06/14 1.08% 3.17% 2.02% 3.27% 4.92% 2.93% 5.77% 9.52% 2.68% 3.64%
2026/06/15 1.77% 3.86% 3.17% 2.58% 4.01% 2.86% 5.44% 9.7% 4.16% 4.13%
2026/06/16 2.54% 1.7% 3.57% 4.77% 5.09% 4.04% 5.3% 10.78% 4.88% 2.49%
2026/06/17 2.62% 2.27% 3.03% 4.09% 4.93% 4.02% 5.38% 9.21% 3.34% 3.83%
2026/06/18 2.84% 2.82% 2.55% 3.08% 3.56% 3.11% 4.49% 8.03% 2.64% 3.42%
2026/06/19 2.57% 2.99% 3.15% 3.63% 3.28% 4.25% 4.35% 8.77% 3.58% 3.32%
2026/06/20 4.13% 2.37% 1.41% 1.9% 3.29% 0.42% 0.03% 0.08% 0% 0%
2026/06/21 4.19% 2.43% 1.6% 1.82% 4.05% 0.78% 0.06% 0% 0.02% 0%
2026/06/22 4.93% 2.91% 1.94% 2.27% 2.17% 0.61% 0.06% 0.03% 0.16% 0%
2026/06/23 5.71% 2.76% 1.37% 2.09% 1.67% 0.48% 0.02% 0.03% 0% 0%
2026/06/24 6.1% 2.52% 1.77% 2.09% 2.55% 0.47% 0.04% 0.06% 0% 0%
2026/06/25 6.5% 3.81% 2.2% 2.07% 1.38% 0.71% 0.02% 0.48% 0.09% 0%
2026/06/26 4.38% 4.99% 1.95% 2.16% 0.78% 0.64% 0% 0.22% 0% 0%
2026/06/27 3.07% 4.89% 2.08% 1.76% 0.89% 0.78% 0.01% 0.12% 0% 0%
2026/06/28 4.5% 3.37% 1.54% 2.33% 1.42% 0.74% 0.06% 0.03% 0% 0%
2026/06/29 3.08% 3.91% 1.82% 2.71% 1.67% 1.08% 0% 0.26% 0.02% 0%
2026/06/30 5.86% 3.38% 1.56% 1.48% 1.01% 0.35% 0.23% 0.08% 0.03% 0%
  • cancerresearchuk.org
  • onedaytests.com
  • yorktest.com
  • ebay.co.uk
  • randoxhealth.com
  • fettle.health
  • chemist-4-u.com
  • gettested.co.uk
  • lloydspharmacy.com
  • healthexpress.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, “gettested.co.uk” dominated with a peak impression share of 10.78%. “chemist-4-u.com” and “randoxhealth.com” followed, showing strong mid-month performances. By month’s end, “cancerresearchuk.org” surged, closing at 5.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Urinary tract infections: Causes, symptoms, treatment | Age UK https://www.ageuk.org.uk

    Urinary tract infections can be painful and inconvenient but symptoms should clear up by themselves after a few days. Find out more on the Age UK website.

  2. 2
    Buzzing in ear? Tinnitus advice | Boots Hearingcare https://www.bootshearingcare.com

    Buzzing in ear or ringing? Boots Hearingcare provides clear information on tinnitus causes and symptoms, plus advice on hearing tests and relief strategies.

  3. 3
    Prostate Cancer Information | Reliable Cancer Information https://www.cancerresearchuk.org

    Get Information On Prostate Cancer. Cancer Research UK. Browse Reliable & Easy To Understand Cancer Information From Cancer Research UK.

  4. 4
    Lower Back Pain: Symptoms, Causes, Treatments https://www.circlehealthgroup.co.uk

    Explore lower back pain, its symptoms, causes, and treatments. Discover common pain symptoms and ways to enhance muscle strength for long-term relief.

  5. 5
    Knee Inflammation - Learn How To Relieve Symptoms https://www.voltarol.co.uk

    Are You Suffering From Knee Joint Pain? Find Out How To Ease Swollen Knee Joint Pain.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, Age UK, Boots Hearingcare, Cancer Research UK, Circle Health Group, and Voltarol dominate with targeted messaging. From urinary tract infections to tinnitus, prostate cancer, back pain, and knee inflammation, these ads focus on providing clear, reliable information and relief strategies, resonating with those seeking understanding and solutions.

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