UK Healthcare & Medical Diseases - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.2299020033
50.7700979967
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 51%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cancerresearchuk.org 7.62
gettested.co.uk 6.38
bowelcanceruk.org.uk 4.27
diabetes.org.uk 4.23
randoxhealth.com 3.76
prostatecanceruk.org 3.62
yorktest.com 2.47
chemist-4-u.com 2.3
ebay.co.uk 2.17
gutscharity.org.uk 2.15
others 61.03
  • cancerresearchuk.org - 7.62%
  • gettested.co.uk - 6.38%
  • bowelcanceruk.org.uk - 4.27%
  • diabetes.org.uk - 4.23%
  • randoxhealth.com - 3.76%
  • prostatecanceruk.org - 3.62%
  • yorktest.com - 2.47%
  • chemist-4-u.com - 2.3%
  • ebay.co.uk - 2.17%
  • gutscharity.org.uk - 2.15%
  • others - 61.03%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 61.03% click share, while ‘cancerresearchuk.org’ leads specific domains at 7.62%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gettested.co.uk cancerresearchuk.org yorktest.com prostatecanceruk.org onedaytests.com gutscharity.org.uk randoxhealth.com bowelcanceruk.org.uk e-surgery.com diabetes.org.uk
2026/04/01 9.3% 4.3% 3.36% 4.34% 2.93% 1.7% 6.06% 3.28% 4.02% 2.48%
2026/04/02 7% 5.52% 3.97% 2.26% 1.15% 2.87% 5.74% 2.88% 2.9% 2.65%
2026/04/03 5.51% 4.71% 3.09% 1.92% 2.89% 2.61% 5.84% 2.47% 1.25% 3.26%
2026/04/04 4.47% 3.33% 2.87% 2.25% 3.56% 2.36% 6.2% 2.22% 1.13% 3.09%
2026/04/05 4.5% 2.75% 3.04% 1.23% 2.62% 2.76% 7.58% 2.44% 1.73% 4.97%
2026/04/06 5.49% 3.81% 3.57% 1.27% 2.94% 2.24% 6.81% 2.59% 1.9% 3.02%
2026/04/07 4.84% 7.24% 2.96% 2% 3.92% 1.96% 6.82% 2.86% 2.6% 3.71%
2026/04/08 5.19% 9.68% 3.35% 3.03% 1.69% 1.75% 5.83% 2.78% 3.16% 4.11%
2026/04/09 5.96% 5.88% 3.89% 5.08% 1.49% 1.61% 4.2% 3% 2.43% 3.57%
2026/04/10 5.52% 4.71% 2.75% 2.89% 1.28% 2.38% 2.95% 2.69% 3.02% 2.42%
2026/04/11 7.07% 4.14% 3.11% 2.79% 2.11% 2.74% 2.7% 2.6% 4.14% 3.55%
2026/04/12 8.72% 3.39% 2.45% 3.11% 2.18% 1.58% 4.16% 2.18% 2.6% 3.21%
2026/04/13 7.59% 4.95% 1.74% 2.18% 1.54% 1.48% 4.34% 3.45% 4.34% 2.41%
2026/04/14 8.17% 4.64% 2.9% 2.48% 1.72% 2.25% 6.67% 2.31% 3.29% 1.74%
2026/04/15 7.4% 4.99% 3.16% 3.29% 2.1% 1.59% 5.39% 2.56% 2.22% 2.59%
2026/04/16 8.68% 3.86% 3.24% 2.44% 2.16% 1.95% 5.2% 2.98% 1.89% 1.72%
2026/04/17 9.91% 5% 3.2% 1.19% 2.07% 2.06% 4.74% 2.8% 2.21% 2.2%
2026/04/18 11.06% 4.42% 3.51% 2.22% 2.36% 2.52% 5.96% 2.3% 2.62% 2.75%
2026/04/19 10.65% 4.47% 2.74% 3.6% 2.24% 2.04% 5.79% 3.08% 2.3% 1.49%
2026/04/20 8.59% 4.6% 3.4% 4.01% 4.46% 1.2% 6.22% 2.62% 3.02% 1.93%
2026/04/21 10.14% 8.54% 2.43% 2.46% 2.43% 1.74% 4.36% 3.76% 2.99% 1.44%
2026/04/22 8.79% 9.41% 2.91% 2.54% 1.94% 1.57% 5.68% 3.49% 3.09% 3.1%
2026/04/23 8.37% 8.11% 3.66% 3.36% 1.95% 2.07% 4.82% 2.57% 2.72% 1.84%
2026/04/24 8.34% 9.72% 4.2% 5.46% 1.24% 1.92% 4.02% 2.68% 2.14% 2.78%
2026/04/25 5.87% 4.9% 3.26% 4.58% 2.37% 4.52% 3.4% 3.41% 1.82% 3.3%
2026/04/26 5.23% 5.95% 2.3% 7.32% 2.34% 3.32% 3.94% 3.81% 2.34% 2.95%
2026/04/27 9.11% 5.54% 3.67% 5.6% 2.39% 1.7% 3.4% 3.07% 1.92% 1.87%
2026/04/28 8.34% 7.27% 4.02% 4.41% 2.52% 1.55% 2.91% 3.6% 1.9% 2.68%
2026/04/29 9.39% 5.05% 2.75% 6.29% 2.95% 2.16% 2.81% 2.93% 2.77% 1.72%
2026/04/30 8.88% 6.68% 4.9% 3.43% 3.26% 3.1% 2.74% 2.05% 1.91% 1.54%
  • gettested.co.uk
  • cancerresearchuk.org
  • yorktest.com
  • prostatecanceruk.org
  • onedaytests.com
  • gutscharity.org.uk
  • randoxhealth.com
  • bowelcanceruk.org.uk
  • e-surgery.com
  • diabetes.org.uk

Copyright © Adthena. All rights reserved.

April saw “gettested.co.uk” dominate with a peak spend share of 11.06% on the 18th. “cancerresearchuk.org” surged mid-month, reaching 9.72% on the 24th. “yorktest.com” ended strong at 4.9% on the 30th.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 276
2026/04/02 305
2026/04/03 332
2026/04/04 311
2026/04/05 331
2026/04/06 335
2026/04/07 300
2026/04/08 293
2026/04/09 312
2026/04/10 301
2026/04/11 321
2026/04/12 288
2026/04/13 303
2026/04/14 327
2026/04/15 329
2026/04/16 304
2026/04/17 293
2026/04/18 290
2026/04/19 301
2026/04/20 309
2026/04/21 297
2026/04/22 293
2026/04/23 295
2026/04/24 317
2026/04/25 280
2026/04/26 288
2026/04/27 305
2026/04/28 302
2026/04/29 288
2026/04/30 279

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April saw fluctuating advertiser numbers, peaking at 335 on April 6. The month concluded with a decrease, ending at 279.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gettested.co.uk 2.38%
cancerresearchuk.org 2.19%
prostatecanceruk.org 1.36%
chemist-4-u.com 1.13%
fettle.health 0.68%
mydiabetes.health -0.42%
hellolingo.com -0.54%
randoxhealth.com -0.87%
stroke.org.uk -0.99%
diabetes.org.uk -1.63%

Copyright © Adthena. All rights reserved.

Cancerresearchuk.org and gettested.co.uk surged in click share, gaining 2.19% and 2.38% respectively. Meanwhile, diabetes.org.uk and stroke.org.uk saw declines of 1.63% and 0.99%.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gettested.co.uk cancerresearchuk.org yorktest.com onedaytests.com prostatecanceruk.org randoxhealth.com ebay.co.uk bowelcanceruk.org.uk chemist-4-u.com e-surgery.com
2026/04/01 8.74% 4.39% 2.65% 2.51% 3.35% 5.28% 2.81% 3.74% 1.31% 3.84%
2026/04/02 6.62% 5.34% 3.01% 1.06% 1.79% 5.35% 2.21% 3.4% 1.61% 2.7%
2026/04/03 5.18% 4.12% 2.42% 2.93% 1.9% 5.1% 2.49% 2.85% 1.72% 1.14%
2026/04/04 4.13% 2.71% 2.1% 3.19% 1.92% 5.23% 2.24% 2.95% 1.98% 1.07%
2026/04/05 4.18% 2.46% 2.21% 2.61% 1.14% 6.8% 1.85% 3.07% 1.48% 1.6%
2026/04/06 5% 3.19% 2.69% 2.74% 1.27% 5.81% 2.01% 3.09% 2.56% 1.62%
2026/04/07 4.48% 5.41% 2.11% 3.7% 1.8% 6.03% 2.15% 3.21% 1.13% 2.47%
2026/04/08 4.97% 7.42% 2.64% 1.66% 2.75% 5.09% 1.49% 3.11% 1.76% 3.02%
2026/04/09 5.42% 4.67% 2.86% 1.46% 3.87% 3.58% 1.97% 3.11% 1.77% 2.36%
2026/04/10 5.12% 4.29% 2.14% 1.39% 2.74% 2.51% 2.75% 3.13% 2.57% 3.12%
2026/04/11 6.12% 3.32% 2.15% 1.91% 2.38% 2.2% 1.54% 2.75% 2.16% 3.71%
2026/04/12 7.34% 3.05% 1.59% 1.65% 2.68% 3.29% 1.8% 2.33% 2.07% 2.28%
2026/04/13 6.47% 4.14% 1.24% 1.66% 2.01% 3.52% 2.18% 3.62% 1.13% 3.94%
2026/04/14 7.47% 4.19% 2.17% 1.58% 2.04% 5.56% 1.51% 2.64% 3.43% 3.15%
2026/04/15 6.94% 4.27% 2.42% 1.75% 2.62% 4.62% 0.73% 3.21% 2.27% 2.1%
2026/04/16 8.13% 3.35% 2.52% 2.21% 2.25% 4.7% 2.69% 3.06% 2.71% 1.97%
2026/04/17 9.44% 4.33% 2.38% 1.81% 1.26% 4.17% 3.59% 2.75% 4.33% 1.83%
2026/04/18 10.15% 4.01% 2.7% 2.12% 1.88% 5.18% 2.69% 2.52% 2.7% 2.54%
2026/04/19 9.37% 4.03% 1.91% 1.92% 2.81% 4.87% 3.04% 3.46% 3.38% 2.13%
2026/04/20 7.72% 4.46% 2.38% 3.72% 3.08% 5.2% 2.83% 2.95% 3.26% 2.9%
2026/04/21 9.37% 6.48% 1.77% 2.28% 2.11% 3.9% 2.57% 4.32% 3.5% 2.58%
2026/04/22 8.08% 6.96% 1.93% 1.84% 2.38% 4.79% 2.37% 4.06% 3.33% 3.07%
2026/04/23 8.2% 6.51% 2.91% 1.82% 2.6% 4.28% 2.65% 3.12% 2.8% 2.64%
2026/04/24 7.82% 7.37% 3.23% 1.49% 4.14% 3.34% 1.73% 2.87% 1.85% 1.89%
2026/04/25 5.71% 4.5% 2.66% 2.32% 3.68% 2.91% 1.85% 3.45% 3.55% 1.85%
2026/04/26 5% 5.09% 1.63% 2.11% 5.41% 3.44% 1.71% 3.76% 5.01% 2.23%
2026/04/27 8.31% 5.1% 2.64% 2.36% 4.01% 2.87% 2.07% 3.23% 3.69% 2%
2026/04/28 7.81% 5.98% 3.1% 2.27% 3.59% 2.58% 1.51% 3.98% 4.65% 1.8%
2026/04/29 8.66% 4.86% 2.04% 2.76% 4.5% 2.31% 1.3% 3.34% 2.55% 2.54%
2026/04/30 8.7% 5.63% 3.65% 3.18% 3.08% 2.43% 2.31% 2.25% 1.96% 1.88%
  • gettested.co.uk
  • cancerresearchuk.org
  • yorktest.com
  • onedaytests.com
  • prostatecanceruk.org
  • randoxhealth.com
  • ebay.co.uk
  • bowelcanceruk.org.uk
  • chemist-4-u.com
  • e-surgery.com

Copyright © Adthena. All rights reserved.

In April 2026, gettested.co.uk led with a fluctuating impression share, peaking at 10.15% mid-month. Cancerresearchuk.org saw a steady rise, ending at 5.63%. Yorktest.com and onedaytests.com showed modest gains, while prostatecanceruk.org and randoxhealth.com experienced varied trends. The month concluded with gettested.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Urinary tract infections: Causes, symptoms, treatment | Age UK https://www.ageuk.org.uk

    Urinary tract infections can be painful and inconvenient but symptoms should clear up by themselves after a few days. Find out more on the Age UK website.

  2. 2
    Bowel Cancer Signs & Symptoms - Don't Wait: Know The Signs Now https://www.cancerresearchuk.org

    Get Information On Bowel Cancer Signs & Symptoms. Cancer Research UK.

  3. 3
    Penile Shockwave Therapy https://www.drswclinics.com

    Clinically Proven ED Treatment — Award Winning Harley Street Clinic. No Downtime. Restore Functionality for 12 months. Combining...

  4. 4
    Advanced PSA Test | Prostate Cancer Testing | Randox Health https://www.randoxhealth.com

    Advanced PSA test that combines traditional PSA testing with a unique prostate cancer risk score to assess your risk of prostate cancer.

  5. 5
    Prostate Cancer Treatment Options | The Focal Therapy Clinic https://www.thefocaltherapyclinic.co.uk

    The Focal Therapy Clinic Offers Minimally Invasive Treatments to Control Prostate Cancer.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC ads, Age UK and Cancer Research UK focus on awareness, highlighting symptoms of urinary tract infections and bowel cancer. Meanwhile, Dr. SW Clinics and Randox Health emphasize innovative treatments for ED and prostate cancer, showcasing advanced medical solutions. The Focal Therapy Clinic offers minimally invasive prostate cancer treatments, underscoring patient comfort.

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