UK Healthcare & Medical Diseases - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 77.3347119696
22.6652880304
77%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 49%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cancerresearchuk.org 8.37
prostatecanceruk.org 8.05
ebay.co.uk 3.04
diabetes.org.uk 3.03
stroke.org.uk 2.75
onedaytests.com 2.57
bowelcanceruk.org.uk 2.56
macmillan.org.uk 2.5
bootshearingcare.com 2.13
voltarol.co.uk 2.03
others 62.97
  • cancerresearchuk.org - 8.37%
  • prostatecanceruk.org - 8.05%
  • ebay.co.uk - 3.04%
  • diabetes.org.uk - 3.03%
  • stroke.org.uk - 2.75%
  • onedaytests.com - 2.57%
  • bowelcanceruk.org.uk - 2.56%
  • macmillan.org.uk - 2.5%
  • bootshearingcare.com - 2.13%
  • voltarol.co.uk - 2.03%
  • others - 62.97%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 62.97% click share, overshadowing ‘cancerresearchuk.org’ at 8.37% and ‘prostatecanceruk.org’ at 8.05%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cancerresearchuk.org prostatecanceruk.org onedaytests.com gutscharity.org.uk voltarol.co.uk medichecks.com macmillan.org.uk bowelcanceruk.org.uk bootshearingcare.com tinnitus.org.uk
2026/08/01 4.47% 2.59% 2.89% 3.76% 2.14% 0.25% 3.18% 4.04% 1.78% 1.64%
2026/08/02 3.9% 3.06% 4.06% 2.55% 1.59% 0.72% 2.52% 2.34% 1.32% 0.94%
2026/08/03 5.01% 3.75% 5.05% 2.68% 0.48% 0.9% 1.15% 1.73% 2.12% 2.4%
2026/08/04 10.78% 7.72% 7.52% 0.66% 1.13% 1.5% 0.24% 2.32% 2.09% 3.6%
2026/08/05 8.96% 5.18% 4.9% 1.86% 1.42% 1.7% 1.42% 2.79% 1.86% 1.77%
2026/08/06 6.25% 6.36% 5.35% 2.54% 2.1% 2.82% 1.93% 2.63% 2.18% 1.92%
2026/08/07 6.77% 6.54% 4.86% 2.72% 1.63% 1.71% 1.95% 2.11% 3.46% 1.55%
2026/08/08 4.2% 3.49% 3.19% 1.61% 4.72% 1.39% 2.97% 3.55% 3.42% 1.79%
2026/08/09 6.22% 5.95% 1.89% 2.86% 2.62% 1.5% 3.3% 2.44% 3.47% 3.13%
2026/08/10 8.57% 6.97% 3.66% 0.82% 1.96% 1.86% 2.07% 3.71% 3.08% 3.52%
2026/08/11 8.18% 6.15% 3.57% 3.15% 3.12% 1.77% 2.92% 3.71% 2.43% 1.21%
2026/08/12 6.01% 6.77% 4.24% 0.53% 2.94% 1.25% 1.31% 2.65% 3.01% 1.4%
2026/08/13 5.08% 7.05% 4.27% 2.13% 2.46% 1.2% 1.29% 2.2% 2.72% 2.42%
2026/08/14 6.73% 6.02% 3.79% 1.06% 2.4% 3.05% 1.19% 2.72% 2.87% 0.88%
2026/08/15 6.27% 3.86% 3.11% 1.62% 4.36% 2.52% 3.44% 2.78% 2.4% 2.92%
2026/08/16 4.71% 5.33% 1.85% 2.14% 1.12% 4.39% 2.73% 3.8% 2.91% 2.39%
2026/08/17 7.71% 6.95% 1.09% 2.91% 2.85% 3.44% 2.66% 1.56% 3.19% 2.54%
2026/08/18 8.78% 6.44% 1.43% 1.4% 1.79% 3.48% 3.69% 2.66% 3.34% 3.12%
2026/08/19 7.79% 12.48% 1.45% 2.95% 3.66% 1.28% 2.57% 3.54% 3.49% 3.99%
2026/08/20 8.72% 6.04% 2.37% 1.39% 2.68% 2.55% 2.71% 3.04% 3.11% 3.01%
2026/08/21 8.84% 6.7% 0.9% 1.46% 1.99% 2.85% 3.64% 2.85% 2.72% 1.35%
2026/08/22 7.1% 5.66% 1.58% 2.63% 3.76% 4.74% 2.01% 2.6% 2.74% 2.42%
2026/08/23 5.69% 4.28% 0.69% 2.06% 2.55% 5.38% 3.18% 2.54% 2.62% 3.34%
2026/08/24 5.9% 6.64% 2.48% 2.25% 2.3% 1.69% 1.71% 2.04% 3.2% 2.62%
2026/08/25 5.62% 4.24% 3.55% 1.23% 1.37% 1.29% 3.27% 2.46% 2.31% 1.55%
2026/08/26 7.37% 4.59% 3.89% 2.17% 2.98% 1.4% 1.46% 2.02% 2.3% 0.63%
2026/08/27 4.66% 2.66% 4.8% 1.27% 1.98% 2.14% 1.94% 0.75% 2.31% 0.58%
2026/08/28 5.64% 5.86% 3.64% 2.45% 1.99% 2.32% 1.79% 2.91% 2.9% 0.26%
2026/08/29 3.79% 6.4% 2.37% 3.04% 2.9% 3.34% 1.89% 3.13% 2.69% 1.46%
2026/08/30 5.12% 4.82% 3.48% 2.94% 2.52% 1.26% 3.01% 2.56% 1.93% 1.24%
2026/08/31 5.74% 5.22% 3.35% 3.02% 2.75% 2.03% 2.02% 1.88% 1.86% 1.8%
  • cancerresearchuk.org
  • prostatecanceruk.org
  • onedaytests.com
  • gutscharity.org.uk
  • voltarol.co.uk
  • medichecks.com
  • macmillan.org.uk
  • bowelcanceruk.org.uk
  • bootshearingcare.com
  • tinnitus.org.uk

Copyright © Adthena. All rights reserved.

Cancer Research UK led August with fluctuating spend, peaking at 10.78% on the 4th. Prostate Cancer UK surged to 12.48% on the 19th. One Day Tests saw a decline mid-month, while Voltarol and Medichecks had steady gains. The month concluded with Cancer Research UK maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 271
2026/08/02 292
2026/08/03 263
2026/08/04 262
2026/08/05 341
2026/08/06 304
2026/08/07 273
2026/08/08 207
2026/08/09 249
2026/08/10 266
2026/08/11 268
2026/08/12 310
2026/08/13 292
2026/08/14 267
2026/08/15 290
2026/08/16 281
2026/08/17 257
2026/08/18 249
2026/08/19 227
2026/08/20 282
2026/08/21 269
2026/08/22 272
2026/08/23 269
2026/08/24 260
2026/08/25 284
2026/08/26 287
2026/08/27 294
2026/08/28 281
2026/08/29 243
2026/08/30 262
2026/08/31 251

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 341 on the 5th. The month concluded with a slight decline, ending at 251.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ebay.co.uk 0.98%
stroke.org.uk 0.74%
checkmybodyhealth.com 0.61%
macmillan.org.uk 0.61%
randoxhealth.com 0.6%
myeloma.org.uk -0.58%
prostatecanceruk.org -0.66%
onedaytests.com -1.13%
diabetes.org.uk -1.18%
cancerresearchuk.org -1.3%

Copyright © Adthena. All rights reserved.

Cancerresearchuk.org saw a -1.3% click share drop, while ebay.co.uk gained 0.98%. Stroke.org.uk increased by 0.74%, contrasting diabetes.org.uk’s -1.18% decline.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ebay.co.uk cancerresearchuk.org prostatecanceruk.org voltarol.co.uk onedaytests.com gutscharity.org.uk macmillan.org.uk bootshearingcare.com cancersupportuk.org medichecks.com
2026/08/01 3.87% 4.77% 3.38% 2.28% 2.16% 3.78% 3.47% 1.69% 1.6% 0.31%
2026/08/02 2.57% 4.37% 3.72% 1.79% 3.83% 2.68% 2.93% 1.42% 1.2% 0.67%
2026/08/03 3.63% 5.47% 4.71% 0.69% 4.57% 2.25% 1.67% 1.9% 2.29% 1.01%
2026/08/04 3.49% 9.11% 6.51% 1.07% 7.34% 0.74% 0.38% 2.16% 3.06% 1.38%
2026/08/05 1.93% 7.56% 4.75% 1.93% 4.25% 1.9% 1.66% 1.86% 1.42% 1.45%
2026/08/06 2.91% 6.29% 5.56% 2.29% 4.58% 2.54% 2.08% 1.97% 1.51% 2.91%
2026/08/07 1.72% 6.57% 6.66% 1.72% 4.97% 2.47% 2.2% 2.97% 2.44% 1.75%
2026/08/08 3.59% 4.26% 4.48% 4.67% 3.25% 1.29% 3.14% 3.3% 1.88% 1.24%
2026/08/09 2.94% 7.13% 5.6% 2.98% 1.71% 2.51% 3.46% 3.25% 1.2% 1.37%
2026/08/10 3.34% 8.86% 6.55% 2.61% 3.56% 0.84% 2.12% 2.85% 2.68% 1.78%
2026/08/11 1.13% 8.58% 6.14% 2.91% 3.41% 3.03% 3.05% 2.49% 2.32% 1.68%
2026/08/12 1.87% 6.52% 5.94% 3.55% 3.95% 0.6% 1.95% 2.74% 2.84% 1.26%
2026/08/13 2.03% 5.66% 6.53% 3.12% 3.85% 1.8% 1.6% 2.71% 1.85% 1%
2026/08/14 3.56% 6.92% 5.76% 2.77% 3.19% 0.97% 1.36% 2.54% 2.7% 2.75%
2026/08/15 1.56% 6.82% 3.92% 3.58% 2.63% 1.56% 3.93% 2.28% 1.51% 2.62%
2026/08/16 1.68% 4.94% 5.34% 1.65% 1.5% 2.04% 2.94% 2.66% 2.28% 3.45%
2026/08/17 2.42% 8.2% 5.81% 3.16% 0.83% 2.89% 3.16% 2.92% 2.27% 3.03%
2026/08/18 3.41% 9.91% 6.86% 2.39% 1.48% 1.64% 4.03% 2.89% 2.38% 3.03%
2026/08/19 3.21% 9.36% 10.96% 3.83% 1.34% 3.2% 3.34% 3.14% 3.27% 1.33%
2026/08/20 3.32% 8.99% 5.78% 3.55% 1.84% 1.28% 3.17% 2.97% 2.51% 2.61%
2026/08/21 1.98% 8.39% 6.27% 2.39% 0.79% 1.61% 3.52% 2.5% 2.23% 2.74%
2026/08/22 2.13% 6.95% 5.1% 3.81% 1.64% 2.14% 2.44% 2.43% 2.17% 3.99%
2026/08/23 2.89% 5.9% 3.55% 3.06% 0.58% 2.14% 3.56% 2.35% 2.18% 4.88%
2026/08/24 3% 6.01% 5.95% 2.56% 2.43% 1.63% 2.05% 2.97% 3.08% 1.96%
2026/08/25 1.99% 5.97% 4.6% 1.87% 2.83% 1.57% 3.62% 2.38% 1.35% 1.87%
2026/08/26 3.25% 6.89% 4.84% 2.9% 3.19% 1.86% 1.7% 2.47% 1.68% 1.37%
2026/08/27 3.49% 4.54% 3.33% 1.89% 3.96% 1.23% 2.02% 2.45% 1.14% 1.88%
2026/08/28 2.86% 5.08% 5.52% 2.64% 3.25% 1.99% 1.95% 2.7% 1.86% 2.48%
2026/08/29 4.01% 3.93% 5.63% 3.37% 2.17% 2.46% 2.5% 2.28% 1.15% 3.14%
2026/08/30 4.21% 4.88% 3.72% 2.63% 2.54% 2.5% 3.39% 1.78% 0.94% 2.12%
2026/08/31 5.32% 5.17% 4.71% 2.98% 2.86% 2.68% 2.16% 2.1% 1.95% 1.94%
  • ebay.co.uk
  • cancerresearchuk.org
  • prostatecanceruk.org
  • voltarol.co.uk
  • onedaytests.com
  • gutscharity.org.uk
  • macmillan.org.uk
  • bootshearingcare.com
  • cancersupportuk.org
  • medichecks.com

Copyright © Adthena. All rights reserved.

In August 2026, eBay.co.uk’s impression share fluctuated, peaking at 5.32% on the 31st. Cancerresearchuk.org led with a high of 9.91% on the 18th. Prostatecanceruk.org saw a significant spike to 10.96% on the 19th. Overall, the month ended with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Urinary tract infections: Causes, symptoms, treatment | Age UK https://www.ageuk.org.uk

    Urinary tract infections can be painful and inconvenient but symptoms should clear up by themselves after a few days. Find out more on the Age UK website.

  2. 2
    Tinnitus: Symptoms, Causes, Treatment & Relief Options https://www.bootshearingcare.com

    Boots Hearingcare provides clear information on tinnitus causes and symptoms, plus advice on hearing tests and relief strategies

  3. 3
    Private PSA Prostate Test - Cleveland Clinic London https://www.clevelandcliniclondon.uk

    Cleveland Clinic London Can Make a Difference in Your Urological Health. Book Now. Minimally Invasive Treatments for Prostate Cancer & Other Urological Conditions.

  4. 4
    Check Your Risk In 30 Seconds https://www.prostatecanceruk.org

    Answer 3 Questions To Check — Why Not Check Whether You're At Risk Of Prostate Cancer Online Today In Just 30 Seconds. Prostate Cancer UK is here to provide you with the...

  5. 5
    Knee Inflammation - Learn How To Relieve Symptoms https://www.voltarol.co.uk

    Are You Suffering From Knee Joint Pain? Find Out How To Ease Swollen Knee Joint Pain.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC ads, Age UK addresses urinary tract infections with empathy, while Boots Hearingcare demystifies tinnitus. Cleveland Clinic London offers advanced prostate care, and Prostate Cancer UK provides quick risk assessments. Voltarol focuses on knee pain relief, emphasizing practical solutions.

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