UK Healthcare & Medical Diseases - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 79.0291178498
20.9708821502
79%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 49%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
gettested.co.uk 7.13
cancerresearchuk.org 5.91
chemist-4-u.com 4.1
diabetes.org.uk 3.58
yorktest.com 3.31
fettle.health 3.01
ebay.co.uk 2.93
bowelcanceruk.org.uk 2.71
healthexpress.co.uk 2.69
randoxhealth.com 2.23
others 62.4
  • gettested.co.uk - 7.13%
  • cancerresearchuk.org - 5.91%
  • chemist-4-u.com - 4.1%
  • diabetes.org.uk - 3.58%
  • yorktest.com - 3.31%
  • fettle.health - 3.01%
  • ebay.co.uk - 2.93%
  • bowelcanceruk.org.uk - 2.71%
  • healthexpress.co.uk - 2.69%
  • randoxhealth.com - 2.23%
  • others - 62.4%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘gettested.co.uk’ leads with 7.13% click share, while ‘others’ dominate at 62.4%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gettested.co.uk fettle.health chemist-4-u.com healthexpress.co.uk onedaytests.com yorktest.com randoxhealth.com checkmybodyhealth.com cancerresearchuk.org bowelcanceruk.org.uk
2026/05/01 9.58% 2.6% 1.63% 2.95% 1.83% 3.44% 1.97% 2.27% 10.08% 5.64%
2026/05/02 7.07% 2.9% 2.2% 2.2% 2.59% 3.53% 2.02% 1.47% 3.71% 4.47%
2026/05/03 4.2% 0.64% 5.6% 1.64% 2.84% 1.73% 2.54% 1.45% 5.36% 5.24%
2026/05/04 5.42% 1.44% 2.3% 2.08% 3.35% 3.48% 3.09% 1.66% 5.87% 3.33%
2026/05/05 9.14% 2.34% 3.51% 2.31% 4.85% 3.73% 3.96% 2.48% 7.82% 4.53%
2026/05/06 8.37% 2.38% 1.93% 2.31% 4.56% 3.89% 3.17% 2.4% 9.85% 4.64%
2026/05/07 7.37% 2.68% 2.09% 1.76% 5.1% 3.01% 3.69% 2.87% 9.39% 4.15%
2026/05/08 7.94% 2.71% 1.38% 2.07% 4.88% 2.96% 3.9% 1.79% 8.47% 3.57%
2026/05/09 5.12% 2.11% 1.82% 0.92% 3.96% 2.2% 3.53% 1.62% 4.17% 6.07%
2026/05/10 4.61% 1.28% 5.85% 1.86% 3.83% 1.51% 3.23% 1.87% 3.34% 4.71%
2026/05/11 7.55% 2.63% 3.93% 3.01% 3.08% 3.37% 2.82% 3.22% 3.58% 2.59%
2026/05/12 8.55% 3.19% 5.33% 4.11% 2.39% 4.17% 1.84% 3.56% 4.55% 2.26%
2026/05/13 8.64% 4.47% 3.85% 3.44% 2.67% 3.84% 1.65% 3.64% 5.03% 2.02%
2026/05/14 9.58% 4.75% 3.63% 4.1% 3.58% 3.99% 1.76% 3.42% 4.85% 2.26%
2026/05/15 7.9% 2.69% 1.37% 2.06% 4.85% 2.95% 3.88% 1.78% 8.44% 3.55%
2026/05/16 8.9% 4.54% 3.92% 4.15% 3.2% 4.86% 1.74% 3.13% 2.91% 2.48%
2026/05/17 8.32% 4.18% 4.02% 3.61% 5.73% 4.67% 2.34% 2.51% 2.71% 2.02%
2026/05/18 9.27% 3.81% 4.36% 3.65% 3.9% 5.48% 2.62% 3.3% 3.28% 2.33%
2026/05/19 9.14% 4.57% 3.99% 4.23% 3.19% 5.72% 3.01% 2.7% 6.84% 2.45%
2026/05/20 9.48% 3.11% 4.48% 4.4% 2.86% 4.56% 2.84% 1.96% 5.62% 2.97%
2026/05/21 9.55% 3.18% 3.81% 3.55% 1.83% 3.51% 3.55% 1.9% 5.58% 2.43%
2026/05/22 8.51% 2.78% 4.37% 3.48% 2.14% 3.85% 4.95% 2.08% 5% 2%
2026/05/23 8.63% 3.18% 4.86% 3.27% 1.93% 3.95% 4.22% 1.98% 2.73% 2.79%
2026/05/24 7.65% 2.8% 4.28% 3.6% 2.64% 3.16% 3.9% 1.53% 2.44% 2.52%
2026/05/25 6.88% 3.94% 5.37% 4.78% 2.06% 3.91% 3.32% 1.89% 1.95% 1.67%
2026/05/26 7.11% 4.08% 4.65% 4.04% 2.02% 3.92% 2.07% 1.97% 4.51% 2.19%
2026/05/27 7.43% 4.29% 5.3% 4.9% 2% 4.76% 2.14% 2.34% 3.58% 1.98%
2026/05/28 6.88% 4.08% 5.15% 4.24% 2.56% 4.24% 1.95% 2.4% 4.27% 2%
2026/05/29 8.07% 4.09% 4.28% 4.29% 1.93% 3.63% 2.47% 2% 3.64% 1.81%
2026/05/30 8.04% 4% 4.12% 3.52% 3.17% 3.92% 2.47% 1.98% 2.75% 1.91%
2026/05/31 7.73% 4.7% 3.95% 3.8% 3.61% 3.21% 2.8% 1.98% 1.92% 1.81%
  • gettested.co.uk
  • fettle.health
  • chemist-4-u.com
  • healthexpress.co.uk
  • onedaytests.com
  • yorktest.com
  • randoxhealth.com
  • checkmybodyhealth.com
  • cancerresearchuk.org
  • bowelcanceruk.org.uk

Copyright © Adthena. All rights reserved.

In May 2026, “gettested.co.uk” led with fluctuating spend, peaking at 9.58%. “cancerresearchuk.org” saw a significant drop from 10.08% to 1.92%. “fettle.health” and “chemist-4-u.com” showed steady growth, while “bowelcanceruk.org.uk” maintained a consistent presence.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 260
2026/05/02 249
2026/05/03 277
2026/05/04 299
2026/05/05 274
2026/05/06 279
2026/05/07 295
2026/05/08 295
2026/05/09 298
2026/05/10 303
2026/05/11 370
2026/05/12 382
2026/05/13 362
2026/05/14 376
2026/05/15 295
2026/05/16 358
2026/05/17 362
2026/05/18 355
2026/05/19 324
2026/05/20 341
2026/05/21 384
2026/05/22 366
2026/05/23 359
2026/05/24 379
2026/05/25 384
2026/05/26 378
2026/05/27 402
2026/05/28 388
2026/05/29 396
2026/05/30 398
2026/05/31 405

Copyright © Adthena. All rights reserved.

May began with 260 advertisers, fluctuating initially, then steadily rising. Mid-month saw a surge, peaking at 405 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lloydspharmacy.com 1.25%
forthwithlife.co.uk 1.12%
chemist-4-u.com 1%
healthexpress.co.uk 0.68%
u-test.co.uk 0.62%
goodbodyclinic.com -0.79%
bowelcanceruk.org.uk -0.82%
diabetes.org.uk -0.88%
onedaytests.com -1.06%
cancerresearchuk.org -2.02%

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Lloydspharmacy.com leads with a 1.25% click share rise, while cancerresearchuk.org drops by 2.02%.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gettested.co.uk chemist-4-u.com fettle.health healthexpress.co.uk onedaytests.com ebay.co.uk yorktest.com randoxhealth.com checkmybodyhealth.com cancerresearchuk.org
2026/05/01 9.2% 2.35% 1.95% 2.53% 1.8% 1.33% 2.48% 1.79% 2.12% 7.73%
2026/05/02 6.57% 3.44% 2.31% 1.79% 2.29% 1.17% 2.53% 1.82% 1.4% 3.12%
2026/05/03 4.03% 6.24% 0.51% 1.46% 2.99% 0.91% 1.22% 2.27% 1.37% 4.58%
2026/05/04 5.19% 3.27% 1.29% 1.67% 3.07% 2.63% 2.61% 2.41% 1.52% 4.91%
2026/05/05 8.66% 4.26% 1.94% 1.94% 4.8% 2% 2.95% 3.51% 2.41% 6.28%
2026/05/06 8.01% 3.09% 1.95% 2.16% 4.32% 2.11% 2.8% 2.76% 2.18% 7.95%
2026/05/07 7.63% 2.76% 2.13% 1.57% 4.81% 2.66% 2.6% 3.06% 2.71% 7.19%
2026/05/08 7.83% 1.93% 2.05% 1.83% 4.63% 0.99% 2.46% 3.4% 1.73% 6.75%
2026/05/09 4.61% 2.79% 1.62% 0.85% 3.54% 1.64% 1.55% 2.65% 1.46% 3.59%
2026/05/10 4.06% 5.85% 0.86% 1.51% 3.17% 1.99% 1.05% 2.47% 1.63% 3.32%
2026/05/11 7.04% 3.73% 2.27% 2.36% 2.65% 2.53% 2.37% 2.47% 2.95% 3.47%
2026/05/12 8.24% 5.3% 2.91% 3.57% 2.23% 3.24% 3.12% 1.64% 3.32% 3.52%
2026/05/13 8.69% 4.04% 4.2% 2.81% 2.46% 2.7% 3.07% 1.5% 3.57% 3.94%
2026/05/14 9.4% 3.84% 4.4% 3.57% 3.25% 2.44% 2.99% 1.54% 3.21% 3.88%
2026/05/15 7.83% 1.93% 2.05% 1.83% 4.63% 0.99% 2.46% 3.4% 1.73% 6.75%
2026/05/16 8.73% 4.03% 4.22% 3.39% 2.85% 3.72% 3.73% 1.57% 3.02% 2.73%
2026/05/17 8.17% 4.3% 3.79% 3.14% 4.78% 3.19% 3.67% 2.21% 2.44% 2.56%
2026/05/18 9.07% 4.58% 3.46% 3.08% 3.32% 3.9% 4.17% 2.39% 3.2% 3.14%
2026/05/19 9.16% 3.99% 4% 3.26% 2.93% 3.28% 4.52% 2.69% 2.53% 5.22%
2026/05/20 9.62% 4.42% 2.87% 3.61% 2.39% 3.22% 3.63% 2.75% 1.85% 4.31%
2026/05/21 9.1% 4.39% 3.02% 3.02% 1.63% 3.31% 2.76% 3.16% 1.78% 4.47%
2026/05/22 8.15% 4.95% 2.62% 2.76% 1.94% 3% 2.95% 4.51% 1.98% 3.85%
2026/05/23 7.94% 5.4% 2.82% 2.92% 1.63% 3.03% 3.01% 3.67% 1.84% 2.66%
2026/05/24 7.12% 4.83% 2.48% 3.11% 2.11% 3.97% 2.26% 3.3% 1.38% 2.08%
2026/05/25 6.35% 5.48% 3.37% 3.9% 1.93% 3.3% 2.87% 2.84% 1.66% 1.74%
2026/05/26 6.55% 4.86% 3.52% 3.35% 1.91% 2.95% 2.93% 1.84% 1.83% 3.4%
2026/05/27 6.91% 5.82% 3.67% 4.06% 1.68% 2.78% 3.74% 1.87% 2.24% 2.89%
2026/05/28 6.53% 5.82% 3.58% 3.61% 2.31% 2.63% 3.29% 1.77% 2.28% 3.19%
2026/05/29 7.25% 4.65% 3.44% 3.6% 1.69% 3.36% 2.78% 2.19% 1.82% 2.71%
2026/05/30 7.46% 4.38% 3.52% 2.92% 2.72% 1.85% 2.97% 2.17% 1.86% 2.51%
2026/05/31 7.17% 4.73% 4.22% 3.27% 2.85% 2.83% 2.5% 2.4% 1.81% 1.77%
  • gettested.co.uk
  • chemist-4-u.com
  • fettle.health
  • healthexpress.co.uk
  • onedaytests.com
  • ebay.co.uk
  • yorktest.com
  • randoxhealth.com
  • checkmybodyhealth.com
  • cancerresearchuk.org

Copyright © Adthena. All rights reserved.

In May 2026, gettested.co.uk led with fluctuating impressions, peaking at 9.62%. Chemist-4-u.com and fettle.health showed moderate stability. Onedaytests.com and ebay.co.uk had varied trends. Cancerresearchuk.org started strong but declined, ending at 1.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Urinary tract infections: Causes, symptoms, treatment | Age UK https://www.ageuk.org.uk

    Urinary tract infections can be painful and inconvenient but symptoms should clear up by themselves after a few days. Find out more on the Age UK website.

  2. 2
    Bowel Cancer Signs & Symptoms https://www.cancerresearchuk.org

    Don't Wait: Know The Signs Now — Get Information On Bowel Cancer Signs & Symptoms. Cancer Research UK.

  3. 3
    Penile Shockwave Therapy https://www.drswclinics.com

    Clinically Proven ED Treatment — Award Winning Harley Street Clinic. No Downtime. Restore Functionality for 12 months.

  4. 4
    PSE Test For Prostate Cancer - Check Your PSE Levels https://www.goodbodyclinic.com › pse › blood-test

    Don’t Wait Weeks To See Your GP. Goodbody Prostate PSE Blood Test Gives You Answers Fast.

  5. 5
    Investigate the causes of erectile dysfunction https://www.onedaytests.com

    Investigate the causes of erectile dysfunction with a comprehensive blood test measuring testosterone, prolactin, SHBG, thyroid function, cholesterol, and HbA1c

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, Age UK and Cancer Research UK focus on awareness, addressing urinary tract infections and bowel cancer symptoms. Meanwhile, Dr. SW Clinics and Goodbody Clinic emphasize innovative treatments and quick diagnostics for erectile dysfunction and prostate cancer. One Day Tests offers comprehensive blood tests, highlighting a proactive approach to health.

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