UK Healthcare & Medical Diseases - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 74.4595737163
25.5404262837
74%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 47%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
prostatecanceruk.org 5.3
gettested.co.uk 5.19
chemist-4-u.com 4.4
onedaytests.com 4.11
cancerresearchuk.org 3.65
e-surgery.com 3.17
medichecks.com 3
fettle.health 2.98
welzo.com 2.97
ebay.co.uk 2.74
others 62.49
  • prostatecanceruk.org - 5.3%
  • gettested.co.uk - 5.19%
  • chemist-4-u.com - 4.4%
  • onedaytests.com - 4.11%
  • cancerresearchuk.org - 3.65%
  • e-surgery.com - 3.17%
  • medichecks.com - 3%
  • fettle.health - 2.98%
  • welzo.com - 2.97%
  • ebay.co.uk - 2.74%
  • others - 62.49%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 62.49% click share, while ‘prostatecanceruk.org’ leads specific domains at 5.3%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gettested.co.uk onedaytests.com chemist-4-u.com yorktest.com e-surgery.com medexpress.co.uk prostatecanceruk.org fettle.health welzo.com medichecks.com
2026/09/01 0.5% 1.73% 0.31% 1.95% 1.42% 0.13% 2.82% 0.07% 0.83% 4.17%
2026/09/02 1.63% 2.23% 0.37% 1.73% 3.83% 0.03% 2% 1.98% 2.42% 2.46%
2026/09/03 3.11% 2.25% 1.27% 2.41% 3.09% 0.02% 3.06% 4.48% 4.35% 3.91%
2026/09/04 3.07% 2.23% 2.04% 2.77% 3.35% 0.04% 3.99% 4.45% 5.32% 2.73%
2026/09/05 3.7% 1.82% 2.24% 2.5% 5.04% 0.57% 4.03% 5.82% 6.02% 1.95%
2026/09/06 4.77% 2.04% 1.3% 3.53% 4.59% 1.01% 3.45% 3.67% 6.58% 1.09%
2026/09/07 7.9% 2.59% 3.49% 2.79% 4.42% 1.81% 1.31% 3.87% 5.93% 1.77%
2026/09/08 5.76% 3.21% 1.5% 2.52% 3.99% 0.57% 3.63% 4.74% 5.12% 2.56%
2026/09/09 2.95% 1.89% 3.04% 2.11% 3.34% 2.3% 5.26% 3.63% 4.18% 2.36%
2026/09/10 5.77% 2.75% 2.87% 1.86% 3.82% 0.47% 3.37% 2.82% 3.7% 3.72%
2026/09/11 4.01% 2.52% 2.25% 2.16% 3.69% 0.77% 2.54% 3.77% 3.09% 6.36%
2026/09/12 4.04% 2.2% 2.64% 2.62% 3.39% 0.23% 2.32% 3.87% 3.46% 7.7%
2026/09/13 3.4% 1.87% 3.29% 2.1% 2.29% 0.21% 2.43% 4.45% 2.14% 6.81%
2026/09/14 4.68% 3.3% 3.65% 2.22% 2.72% 0.14% 2.76% 3.76% 2.52% 7.79%
2026/09/15 2.86% 3.12% 2.78% 2.58% 3.21% 1.95% 3.21% 4.18% 3.24% 5.74%
2026/09/16 6.75% 6.32% 5.4% 2.37% 2.37% 1.82% 5.55% 3.02% 3.34% 2.77%
2026/09/17 5.79% 5.57% 3.8% 2.92% 2.24% 3.25% 4.59% 2.03% 2.76% 3.16%
2026/09/18 3.27% 4.96% 5.12% 2.66% 3.66% 6.24% 5.9% 2.84% 2.57% 3.11%
2026/09/19 5.17% 4.36% 6.15% 2.55% 4.79% 5.74% 4% 3.99% 3.12% 2.82%
2026/09/20 5.89% 5.34% 4.63% 2.46% 4.98% 7.52% 3.22% 3.85% 3.21% 3.11%
2026/09/21 8.09% 5.86% 4.21% 2.93% 4.44% 6.63% 2.59% 5.07% 3.84% 2.18%
2026/09/22 6.33% 4.76% 4.62% 2.75% 4.6% 5.69% 3.38% 3.51% 3.7% 2.96%
2026/09/23 7.13% 7.13% 5.4% 3.1% 4.05% 8.34% 2.89% 4.13% 3.32% 2.43%
2026/09/24 9.21% 6.86% 3.84% 3.39% 2.83% 3.68% 2.66% 3.97% 3.37% 2.75%
2026/09/25 8.34% 6.9% 5.01% 3.52% 4.73% 5.55% 2.62% 4.45% 2.86% 2.29%
2026/09/26 10.6% 7.34% 6.92% 3.12% 4.73% 3.8% 2.05% 6.27% 2.12% 1.91%
2026/09/27 11.52% 7.25% 6.89% 3.51% 4.69% 4.43% 2.37% 4.33% 3.4% 1.68%
2026/09/28 12.15% 6.89% 7.49% 3.42% 4.95% 5.55% 2.68% 4.29% 2.85% 1.73%
2026/09/29 10.74% 7.41% 6.13% 3.05% 2.97% 3.03% 3.14% 3.56% 2.68% 3.2%
2026/09/30 11.62% 6.98% 6.34% 3.59% 3.46% 3.29% 3.09% 3.08% 3.01% 2.31%
  • gettested.co.uk
  • onedaytests.com
  • chemist-4-u.com
  • yorktest.com
  • e-surgery.com
  • medexpress.co.uk
  • prostatecanceruk.org
  • fettle.health
  • welzo.com
  • medichecks.com

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In September 2026, “gettested.co.uk” saw a significant rise, peaking at 12.15% on the 28th. “onedaytests.com” maintained steady growth, ending at 6.98%. “chemist-4-u.com” and “yorktest.com” showed moderate fluctuations. “e-surgery.com” and “medexpress.co.uk” experienced notable spikes mid-month. “prostatecanceruk.org” and “fettle.health” had consistent trends. “welzo.com” and “medichecks.com” displayed varied patterns, with “medichecks.com” peaking early. The month concluded with “gettested.co.uk” leading the spend share.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 235
2026/09/02 278
2026/09/03 263
2026/09/04 257
2026/09/05 239
2026/09/06 232
2026/09/07 215
2026/09/08 243
2026/09/09 263
2026/09/10 251
2026/09/11 251
2026/09/12 254
2026/09/13 254
2026/09/14 254
2026/09/15 264
2026/09/16 233
2026/09/17 270
2026/09/18 235
2026/09/19 248
2026/09/20 252
2026/09/21 240
2026/09/22 230
2026/09/23 216
2026/09/24 206
2026/09/25 198
2026/09/26 200
2026/09/27 199
2026/09/28 202
2026/09/29 239
2026/09/30 200

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 278 on September 2nd, then gradually declining to 200 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
onedaytests.com 3.59%
gettested.co.uk 2.93%
chemist-4-u.com 2.78%
healthexpress.co.uk 2.53%
medexpress.co.uk 2.37%
checkmybodyhealth.com -0.95%
drswclinics.com -1.02%
diabetes.org.uk -1.05%
ebay.co.uk -1.06%
medichecks.com -1.31%

Copyright © Adthena. All rights reserved.

In the past month, onedaytests.com surged with a 3.59% click share increase, while medichecks.com faced a decline of 1.31%.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gettested.co.uk chemist-4-u.com onedaytests.com e-surgery.com randoxhealth.com welzo.com prostatecanceruk.org fettle.health medichecks.com ebay.co.uk
2026/09/01 0.4% 0.21% 1.09% 1.28% 0.76% 0.69% 1.97% 0.06% 3.76% 4.15%
2026/09/02 1.55% 0.33% 1.37% 3.36% 1.72% 2.19% 1.32% 1.57% 2.82% 4.15%
2026/09/03 2.63% 1.19% 1.56% 2.75% 2.06% 4.04% 2.74% 3.82% 3.61% 5.32%
2026/09/04 2.67% 1.42% 1.51% 2.92% 1.43% 4.47% 3.48% 3.49% 2.78% 1.85%
2026/09/05 3.07% 1.74% 1.56% 4.35% 2.45% 5.05% 3.8% 4.6% 1.86% 4.15%
2026/09/06 3.82% 1.11% 1.72% 4.27% 2.47% 5.8% 3.37% 3.05% 0.99% 2.89%
2026/09/07 7.35% 5.39% 2.23% 3.8% 2.37% 5.18% 1.43% 3% 1.57% 4.92%
2026/09/08 5.57% 1.28% 2.58% 3.57% 2.8% 4.59% 2.86% 3.57% 2.34% 2.91%
2026/09/09 2.94% 3.06% 1.63% 2.87% 2.13% 3.77% 4.84% 2.83% 2.26% 2.16%
2026/09/10 5.67% 1.83% 2.23% 3.11% 2.88% 3.69% 3.33% 2.39% 3.54% 1.13%
2026/09/11 3.41% 1.91% 2.2% 3.43% 3.1% 2.8% 2.28% 2.88% 5.97% 2.32%
2026/09/12 3.7% 3.23% 1.71% 3.1% 3.25% 2.87% 2.43% 3.08% 7.22% 2.38%
2026/09/13 3.04% 4.8% 1.41% 2.31% 2.45% 2% 2.28% 3.27% 6.61% 1.44%
2026/09/14 4.35% 5.01% 2.35% 2.55% 2.64% 2.23% 2.55% 2.91% 7.61% 2.56%
2026/09/15 2.65% 3.98% 2.68% 3.13% 2.29% 2.82% 2.6% 3.17% 5.56% 3.16%
2026/09/16 5.78% 6.66% 5.75% 2.35% 2.51% 2.8% 4.85% 2.56% 2.82% 2.82%
2026/09/17 5.16% 4.65% 5.19% 2.18% 2.01% 2.11% 4.71% 1.8% 3.1% 2.14%
2026/09/18 3.33% 5.89% 4.78% 3.21% 2.59% 2.35% 4.95% 2.59% 3.14% 1.86%
2026/09/19 4.89% 6.55% 4.17% 4.11% 2.45% 2.88% 4.02% 3.38% 2.8% 2.3%
2026/09/20 5.61% 4.89% 5.21% 4.41% 2.59% 2.87% 3.14% 3.25% 3.14% 2.29%
2026/09/21 7.4% 4.75% 5.18% 3.79% 3.04% 3.38% 2.89% 4.37% 2.29% 3.69%
2026/09/22 5.92% 5.36% 4.69% 4.29% 2.42% 3.25% 3.37% 2.97% 3.18% 3.03%
2026/09/23 6.37% 6.3% 7.19% 3.67% 3.08% 2.74% 3.11% 3.56% 2.53% 2.44%
2026/09/24 8.47% 5.13% 6.82% 2.57% 2.88% 2.91% 2.84% 3.52% 2.82% 1.36%
2026/09/25 7.82% 6.33% 6.93% 3.8% 2.56% 2.38% 3.14% 3.84% 2.56% 1.08%
2026/09/26 9.87% 7.68% 7.42% 4.26% 3% 2.25% 2.49% 5.29% 2.08% 1.01%
2026/09/27 10.44% 7.77% 7.41% 4.43% 1.61% 2.99% 3.13% 3.74% 1.66% 0.97%
2026/09/28 11.48% 8.35% 6.54% 4.49% 2.42% 2.63% 3.05% 3.73% 1.97% 1.02%
2026/09/29 9.46% 7.85% 7.27% 2.63% 1.52% 2.46% 2.62% 2.91% 3.21% 3.12%
2026/09/30 10.81% 7.41% 6.78% 3.53% 3.36% 2.97% 2.94% 2.69% 2.58% 1.01%
  • gettested.co.uk
  • chemist-4-u.com
  • onedaytests.com
  • e-surgery.com
  • randoxhealth.com
  • welzo.com
  • prostatecanceruk.org
  • fettle.health
  • medichecks.com
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, “gettested.co.uk” surged from 0.4% to 10.81%, leading the PPC impression share. “chemist-4-u.com” and “onedaytests.com” followed, peaking at 8.35% and 7.42% respectively. The month concluded with “gettested.co.uk” dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Tinnitus: Symptoms, Causes, Treatment & Relief Options -... https://www.bootshearingcare.com

    Boots Hearingcare provides clear information on tinnitus causes and symptoms, plus advice on hearing tests and relief strategies

  2. 2
    No Prescription Required - Order By 4pm Next Day Delivery https://www.medexpress.co.uk/ed/tablets

    MedExpress Online Pharmacy. GPhC Regulated. Get Started Today.

  3. 3
    PSA Blood Tests https://www.medichecks.com

    Medichecks PSA blood tests: at-home blood tests that measure your PSA level to help flag potential prostate problems early. Quick, confidential results.

  4. 4
    Check Your Risk In 30 Seconds - Answer 3 Questions To Check https://www.prostatecanceruk.org

    Why Not Check Whether You're At Risk Of Prostate Cancer Online Today In Just 30 Seconds. Prostate Cancer UK is here to provide you with the information you need. Help Beat Prostate Cancer.

  5. 5
    Knee Inflammation - Learn How To Relieve Symptoms https://www.voltarol.co.uk

    Are You Suffering From Knee Joint Pain? Find Out How To Ease Swollen Knee...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Boots Hearingcare stands out by offering clarity on tinnitus, while MedExpress emphasizes convenience with no prescription needed. Medichecks and Prostate Cancer UK focus on early detection, and Voltarol provides solutions for knee pain relief.

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