UK Healthcare & Medical Diseases - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.4919956192
32.5080043808
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 45%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
gettested.co.uk 12.02
cancerresearchuk.org 5.5
randoxhealth.com 4.03
e-surgery.com 3.77
diabetes.org.uk 3.6
prostatecanceruk.org 3
onedaytests.com 2.57
bowelcanceruk.org.uk 2.51
yorktest.com 2.44
ebay.co.uk 2.42
others 58.14
  • gettested.co.uk - 12.02%
  • cancerresearchuk.org - 5.5%
  • randoxhealth.com - 4.03%
  • e-surgery.com - 3.77%
  • diabetes.org.uk - 3.6%
  • prostatecanceruk.org - 3%
  • onedaytests.com - 2.57%
  • bowelcanceruk.org.uk - 2.51%
  • yorktest.com - 2.44%
  • ebay.co.uk - 2.42%
  • others - 58.14%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘gettested.co.uk’ leads with 12.02% click share, while ‘cancerresearchuk.org’ follows at 5.5%. ‘Others’ dominate with 58.14%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gettested.co.uk cancerresearchuk.org randoxhealth.com prostatecanceruk.org diabetes.org.uk yorktest.com e-surgery.com forthwithlife.co.uk onedaytests.com fettle.health
2026/03/01 11.37% 3.85% 5.73% 1% 3.07% 3.05% 4.1% 0.21% 1.87% 2.53%
2026/03/02 15.16% 3.22% 4.23% 1.59% 1.76% 3.63% 4.75% 1.97% 2.45% 2.78%
2026/03/03 12.79% 2.79% 5.93% 1.47% 1.83% 3.03% 3.87% 3.87% 3.35% 3.02%
2026/03/04 12.39% 2.93% 6.41% 2.48% 1.77% 3.45% 4.11% 3.79% 3.59% 2.98%
2026/03/05 11.17% 2.7% 7.95% 2.09% 1.94% 2.72% 3.95% 3.08% 3.35% 3.14%
2026/03/06 10.54% 3.38% 6.48% 2.73% 3.29% 3.08% 4.29% 2.48% 3.58% 2.47%
2026/03/07 9.4% 3.97% 7.11% 2.72% 3.19% 3.06% 3.74% 1.99% 2.41% 1.84%
2026/03/08 9.34% 5.13% 6.69% 1.95% 3.25% 2.73% 4.03% 1.8% 2.37% 1.22%
2026/03/09 12.96% 3.66% 6.49% 2.7% 1.82% 3.23% 5% 2.68% 2.89% 2.34%
2026/03/10 14.82% 4.43% 2.36% 2.31% 2.16% 2.9% 5.2% 3.6% 3.97% 3.43%
2026/03/11 13.81% 4.67% 6.27% 2.61% 1.93% 3.25% 4.44% 2.63% 2.66% 2.61%
2026/03/12 13.62% 3.86% 6.49% 3.06% 2.75% 3.52% 4.39% 2.6% 2.37% 2.94%
2026/03/13 13.26% 3.73% 5.51% 2.94% 2.25% 3.37% 4.27% 1.66% 2.38% 2.92%
2026/03/14 11.66% 3% 5.32% 3.04% 2.05% 2.98% 4.28% 1.83% 3.38% 2.51%
2026/03/15 11.36% 2.51% 5.58% 1.92% 2.55% 2.36% 4.21% 1.86% 3.27% 1.91%
2026/03/16 15.96% 2.91% 6.03% 2.11% 1.78% 3.31% 5.43% 2.85% 4.4% 2.08%
2026/03/17 17.74% 2.46% 4.59% 2.19% 1.3% 2.74% 4.3% 4.7% 4.34% 3.27%
2026/03/18 18.38% 3.44% 4.34% 2.41% 2.12% 3.56% 4.6% 3.27% 3.62% 2.75%
2026/03/19 14.86% 5.03% 2.93% 2.79% 2.01% 2.9% 5.27% 2.53% 3.37% 2.29%
2026/03/20 15.54% 4.01% 4.01% 2.67% 2.85% 2.97% 4.42% 2.68% 3.4% 2.25%
2026/03/21 13.65% 3.15% 4.91% 3.62% 2.39% 3.03% 3.45% 2.21% 2.65% 1.48%
2026/03/22 13.62% 2.64% 5.19% 3.4% 1.97% 2.93% 2.86% 1.85% 3.09% 1.12%
2026/03/23 16.29% 2.63% 5.59% 3.2% 1.68% 2.49% 4.48% 4.28% 3.06% 2.77%
2026/03/24 17.67% 2.45% 4.57% 2.18% 1.29% 2.73% 4.29% 4.69% 4.33% 3.26%
2026/03/25 13.38% 3.79% 4.85% 3.03% 2.26% 4.3% 4.17% 1.93% 3.18% 1.63%
2026/03/26 5.54% 9.16% 3.78% 3.04% 2.23% 3.41% 3.07% 0.93% 2.43% 0.8%
2026/03/27 6.1% 10.28% 3.61% 4.63% 2.43% 3.59% 2.36% 0.67% 1.31% 0.47%
2026/03/28 6.86% 5.22% 2.8% 4.89% 3.02% 2.89% 2.82% 0.56% 1.5% 1.05%
2026/03/29 8.8% 3.81% 3.69% 2.61% 2.34% 3.76% 2.36% 0.7% 1.24% 0.81%
2026/03/30 10.99% 6.51% 3.22% 2.6% 2.67% 3.49% 3.39% 1.82% 1.42% 2.03%
2026/03/31 7.94% 6.86% 5.2% 3.91% 3.87% 2.8% 2.46% 2.14% 2.05% 1.87%
  • gettested.co.uk
  • cancerresearchuk.org
  • randoxhealth.com
  • prostatecanceruk.org
  • diabetes.org.uk
  • yorktest.com
  • e-surgery.com
  • forthwithlife.co.uk
  • onedaytests.com
  • fettle.health

Copyright © Adthena. All rights reserved.

In March 2026, “gettested.co.uk” led with fluctuating spend, peaking mid-month. “cancerresearchuk.org” saw a late surge, while “randoxhealth.com” maintained steady performance. “prostatecanceruk.org” and “diabetes.org.uk” showed consistent growth. “e-surgery.com” and “forthwithlife.co.uk” experienced mid-month peaks. “onedaytests.com” and “fettle.health” ended with lower spend.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 367
2026/03/02 385
2026/03/03 384
2026/03/04 360
2026/03/05 385
2026/03/06 380
2026/03/07 374
2026/03/08 367
2026/03/09 360
2026/03/10 353
2026/03/11 348
2026/03/12 363
2026/03/13 375
2026/03/14 358
2026/03/15 374
2026/03/16 366
2026/03/17 389
2026/03/18 346
2026/03/19 364
2026/03/20 356
2026/03/21 340
2026/03/22 361
2026/03/23 368
2026/03/24 389
2026/03/25 338
2026/03/26 316
2026/03/27 308
2026/03/28 316
2026/03/29 293
2026/03/30 292
2026/03/31 282

Copyright © Adthena. All rights reserved.

March began with 367 advertisers, peaking at 389 mid-month. A decline followed, ending with 282 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cancerresearchuk.org 1.49%
prostatecanceruk.org 0.81%
bowelcanceruk.org.uk 0.78%
ebay.co.uk 0.53%
bootshearingcare.com 0.28%
welzo.com -0.45%
fettle.health -0.48%
e-surgery.com -0.55%
onlinedoctor.superdrug.com -0.85%
randoxhealth.com -1.56%

Copyright © Adthena. All rights reserved.

Cancerresearchuk.org surged with a 1.49% click share increase, while randoxhealth.com faced a 1.56% decline.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gettested.co.uk cancerresearchuk.org randoxhealth.com bowelcanceruk.org.uk prostatecanceruk.org e-surgery.com ebay.co.uk yorktest.com onedaytests.com forthwithlife.co.uk
2026/03/01 10.79% 3.7% 4.64% 2.46% 0.97% 3.95% 2.86% 2.28% 1.81% 0.21%
2026/03/02 14.6% 3.02% 3.48% 1.54% 1.32% 4.56% 3.13% 2.63% 2.47% 1.79%
2026/03/03 12.19% 2.81% 4.89% 1.47% 1.26% 3.64% 2.58% 2.26% 3.17% 3.58%
2026/03/04 11.84% 3.48% 5.38% 1.76% 1.6% 3.9% 2.51% 2.66% 3.38% 3.38%
2026/03/05 10.73% 2.84% 6.72% 2.12% 1.56% 3.81% 2.88% 2.15% 3.15% 2.97%
2026/03/06 10.02% 3.39% 5.3% 1.72% 2.01% 4.21% 1.94% 2.34% 3.39% 2.13%
2026/03/07 8.94% 4.19% 6.16% 1.64% 2.09% 3.58% 1.6% 2.41% 2.26% 1.75%
2026/03/08 8.59% 4.63% 5.57% 2.03% 1.69% 3.93% 1.39% 1.96% 2.23% 1.49%
2026/03/09 12.19% 3.69% 5.31% 1.43% 1.94% 4.93% 1.79% 2.36% 2.62% 2.2%
2026/03/10 13.47% 4.69% 1.95% 2.02% 1.98% 5% 1.55% 2.04% 3.97% 2.89%
2026/03/11 13.15% 4.47% 5.34% 1.76% 2.3% 4.16% 1.89% 2.53% 2.49% 2.36%
2026/03/12 12.88% 3.89% 5.59% 1.57% 2.4% 4.19% 1.8% 2.63% 2.36% 2.28%
2026/03/13 12.7% 3.55% 4.71% 2.22% 2.44% 4.18% 1.07% 2.66% 2.5% 1.51%
2026/03/14 11.17% 2.7% 4.41% 2.05% 2.33% 4.12% 2.12% 2.32% 3.4% 1.66%
2026/03/15 10.97% 2.43% 4.72% 1.5% 1.77% 4.05% 2.11% 1.96% 3.43% 1.66%
2026/03/16 15.31% 2.96% 4.93% 1.54% 1.64% 5.2% 1.52% 2.61% 4.26% 2.48%
2026/03/17 17.13% 2.54% 3.77% 1.21% 1.61% 4.08% 2.43% 1.97% 4.2% 4.38%
2026/03/18 17.64% 3.35% 3.49% 1.68% 2.25% 4.35% 2.26% 2.68% 3.5% 2.62%
2026/03/19 14.19% 4% 2.35% 2.01% 2.27% 5.04% 2.78% 2.19% 3.2% 2.13%
2026/03/20 14.68% 3.36% 3.25% 1.97% 2.08% 4.21% 2.34% 2.38% 3.14% 2.2%
2026/03/21 12.8% 2.77% 3.92% 2.17% 2.69% 3.33% 2.76% 2.32% 2.58% 1.77%
2026/03/22 12.76% 2.07% 4.16% 2.69% 2.66% 2.68% 2.43% 2.25% 3.29% 1.55%
2026/03/23 15.54% 2.6% 4.53% 2.16% 2.41% 4.31% 1.75% 1.81% 2.91% 3.73%
2026/03/24 17.13% 2.54% 3.77% 1.21% 1.61% 4.08% 2.43% 1.97% 4.2% 4.38%
2026/03/25 12.19% 4.02% 3.92% 2.58% 2.8% 4.11% 2.65% 3.3% 2.78% 1.63%
2026/03/26 5.09% 7.56% 3.04% 3.64% 3.33% 3.48% 2.96% 2.51% 2.28% 0.84%
2026/03/27 5.89% 7.77% 3% 3.76% 4.1% 2.57% 2.35% 2.64% 1.3% 0.6%
2026/03/28 6.31% 4.54% 2.47% 3.06% 3.38% 2.91% 2.54% 2.24% 1.53% 0.41%
2026/03/29 8.18% 3.75% 3.32% 2.85% 2.24% 2.55% 2.61% 2.8% 1.22% 0.7%
2026/03/30 10.13% 5.75% 2.66% 3.64% 2.45% 3.29% 2.43% 2.64% 1.51% 1.58%
2026/03/31 7.28% 6.82% 4.31% 4.12% 3.06% 2.45% 2.16% 1.91% 1.86% 1.71%
  • gettested.co.uk
  • cancerresearchuk.org
  • randoxhealth.com
  • bowelcanceruk.org.uk
  • prostatecanceruk.org
  • e-surgery.com
  • ebay.co.uk
  • yorktest.com
  • onedaytests.com
  • forthwithlife.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, gettested.co.uk led with fluctuating impressions, peaking mid-month. Cancerresearchuk.org saw a late surge, while randoxhealth.com and bowelcanceruk.org maintained steady shares. Prostatecanceruk.org and e-surgery.com showed consistent growth. The month ended with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    Arthritis: symptoms, treatment & support | Age UK https://www.ageuk.org.uk

    If you have arthritis, there’s support available and things you can do to help make life easier. Find out about ways to manage symptoms, financial support and homecare available to you.

  2. 2
    PSA Test Accuracy https://www.cancerresearchuk.org

    Reliable Cancer Information — Browse Reliable & Easy To Understand Cancer Information From Cancer Research UK.

  3. 3
    Penile Shockwave Therapy | Clinically Proven ED Treatment https://www.drswclinics.com

    Award Winning Harley Street Clinic. No Downtime. Restore Functionality for 12 months. Combining...

  4. 4
    Check Your Risk In 30 Seconds https://www.prostatecanceruk.org

    Answer 3 Questions To Check — Why Not Check Whether You're At Risk Of Prostate Cancer Online Today In Just 30 Seconds.

  5. 5
    Same Day Results https://www.randoxhealth.com › sexual › health

    In Clinic Tests - GP Available — Same Day Results & Personalised Report. Sexual Health Testing W/Optional GP Appt. Included

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC ads, Age UK stands out by offering arthritis support, emphasizing ease of life and financial aid. Cancer Research UK provides reliable cancer information, while Dr. SW Clinics promotes a clinically proven ED treatment. Prostate Cancer UK offers a quick risk assessment, and Randox Health promises same-day sexual health results, highlighting convenience and personalized care.

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