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UK Retail Electronics & Appliances - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 19.97
currys.co.uk 14.32
argos.co.uk 12.8
temu.com 7.43
apple.com 2.96
backmarket.co.uk 2.78
ebay.co.uk 2.77
ao.com 2.69
samsung.com 2.27
very.co.uk 1.76
others 30.25

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Amazon.co.uk leads with 19.97% click share, followed by Currys.co.uk at 14.32%. Argos.co.uk captures 12.8%, while ‘others’ collectively hold a significant 30.25%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk currys.co.uk backmarket.co.uk argos.co.uk samsung.com ao.com apple.com ebay.co.uk very.co.uk sharkclean.co.uk
2025/04/01 16.33% 9.24% 6.01% 8.12% 4.3% 3.45% 2.94% 3.52% 2.62% 2.58%
2025/04/02 16.56% 8.57% 6.41% 6.98% 2.89% 3.85% 2.83% 3.95% 2.91% 2.74%
2025/04/03 15.66% 9.37% 6.56% 5.14% 3.04% 3.5% 2.63% 4.55% 3.35% 2.63%
2025/04/04 16.28% 9.23% 6.08% 6.47% 2.98% 3.36% 2.84% 4.14% 3.4% 2.62%
2025/04/05 18.31% 9.02% 5.65% 7.48% 2.96% 3.07% 3.4% 3.8% 2.9% 2.32%
2025/04/06 20.36% 8.73% 4.82% 7.2% 3.35% 2.83% 3.3% 3.79% 2.11% 2.2%
2025/04/07 18.57% 9.53% 4.66% 7.9% 3.18% 3.5% 3.37% 3.68% 1.92% 2.58%
2025/04/08 17.78% 9.76% 4.98% 6.95% 2.9% 3.45% 3.71% 4.05% 1.72% 2.67%
2025/04/09 18.21% 8.69% 5.05% 7.1% 3.17% 3.27% 3.37% 3.92% 1.91% 2.81%
2025/04/10 18.14% 8.75% 5.1% 7.78% 3.06% 3.46% 3.58% 3.54% 2.09% 2.82%
2025/04/11 17.23% 9.04% 5.34% 8.34% 3.5% 3.3% 3.59% 3.15% 2.47% 2.59%
2025/04/12 17.77% 8.81% 5.4% 8.56% 3.5% 3.13% 3.27% 3.45% 2.79% 2.42%
2025/04/13 19.49% 7.57% 5.64% 9% 3.5% 3.21% 3.56% 3.75% 2.82% 1.9%
2025/04/14 20.25% 7.38% 5.17% 9.14% 2.86% 3.59% 3.46% 3.69% 2.79% 1.91%
2025/04/15 19.7% 9.05% 4.89% 8.57% 2.91% 3.28% 3.74% 3.13% 2.57% 1.6%
2025/04/16 19.79% 9.72% 4.99% 7.63% 3.17% 3.68% 3.47% 3.13% 2.76% 1.8%
2025/04/17 18.39% 10.29% 4.38% 7.24% 3.19% 3% 3.7% 3.34% 2.99% 1.96%
2025/04/18 16.26% 11.39% 4.24% 7.42% 3.38% 2.64% 3.13% 2.74% 4.11% 1.76%
2025/04/19 19.04% 10.01% 4.59% 7.18% 2.97% 2.67% 2.98% 2.43% 4.42% 1.67%
2025/04/20 19.16% 9.88% 4.38% 6.73% 3.05% 3.38% 2.76% 2.7% 3.96% 1.56%
2025/04/21 19.95% 10.12% 3.92% 6.4% 2.86% 3.07% 2.88% 3.05% 4.11% 2.09%
2025/04/22 19.31% 10.28% 4.38% 6.81% 2.6% 3.14% 3.25% 3.01% 3.62% 1.86%
2025/04/23 18.23% 7.42% 4.9% 8.44% 2.82% 3.58% 3.28% 3.54% 3.61% 1.68%
2025/04/24 18.56% 8.73% 4.13% 8.31% 2.81% 3.79% 3.35% 3% 3.34% 1.65%
2025/04/25 16.57% 10.73% 4.89% 7.99% 3.19% 3.2% 3.3% 2.92% 3.14% 1.95%
2025/04/26 17.71% 13.17% 4.35% 7.97% 3.49% 3.01% 3.09% 2.95% 2.27% 1.24%
2025/04/27 17.78% 12.81% 4.26% 7.16% 3.57% 2.61% 2.91% 3.1% 1.8% 1.41%
2025/04/28 17.83% 12.64% 5.06% 7.13% 3.88% 2.96% 3.08% 2.97% 1.63% 1.56%
2025/04/29 17.02% 11.44% 5.84% 7.02% 4.15% 2.74% 3.45% 2.98% 1.76% 1.67%
2025/04/30 16.1% 10.07% 6.71% 6.17% 4.14% 3.5% 3.31% 3.05% 1.94% 1.91%

Copyright © Adthena. All rights reserved.

April saw Amazon.co.uk’s PPC spend share fluctuate, peaking mid-month at 20.36%. Currys.co.uk experienced a late surge, ending at 10.07%. Backmarket.co.uk’s share dipped early but recovered to 6.71%. Argos.co.uk’s share peaked mid-month, closing at 6.17%. Samsung.com and ao.com showed steady growth, finishing at 4.14% and 3.5%, respectively. Apple.com maintained a stable share, ending at 3.31%. Ebay.co.uk’s share varied, closing at 3.05%. Very.co.uk’s share declined, finishing at 1.94%. Sharkclean.co.uk’s share decreased, ending at 1.91%.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 3396
2025/04/02 3367
2025/04/03 3393
2025/04/04 3367
2025/04/05 3354
2025/04/06 3382
2025/04/07 3327
2025/04/08 3362
2025/04/09 3314
2025/04/10 3362
2025/04/11 3322
2025/04/12 3305
2025/04/13 3308
2025/04/14 3338
2025/04/15 3284
2025/04/16 3311
2025/04/17 3278
2025/04/18 3168
2025/04/19 3314
2025/04/20 3283
2025/04/21 3299
2025/04/22 3331
2025/04/23 3315
2025/04/24 3360
2025/04/25 3333
2025/04/26 3358
2025/04/27 3317
2025/04/28 3383
2025/04/29 3299
2025/04/30 3270

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 3,396 and ending at 3,270. Mid-month, numbers dipped to 3,168, but rebounded, peaking at 3,396.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
currys.co.uk 2.57%
temu.com 1.17%
lg.com 0.19%
very.co.uk 0.17%
bosch-home.co.uk 0.16%
sharkclean.co.uk -0.36%
backmarket.co.uk -0.41%
ninjakitchen.co.uk -0.45%
ebay.co.uk -0.71%
amazon.co.uk -1.11%

Copyright © Adthena. All rights reserved.

Currys.co.uk surged with a 2.57% click share increase, while Temu.com rose by 1.17%. Amazon.co.uk faced a decline of 1.11%, and eBay.co.uk dropped by 0.71%.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk currys.co.uk argos.co.uk backmarket.co.uk ebay.co.uk temu.com ao.com very.co.uk johnlewis.com appliancesdirect.co.uk
2025/04/01 20.55% 9.06% 9.89% 6.82% 4.98% 2.86% 3.39% 3.17% 2% 1.53%
2025/04/02 20.69% 8.18% 8.49% 7.08% 5.46% 2.76% 3.77% 3.52% 2.31% 1.79%
2025/04/03 19.83% 9.27% 6.31% 7.24% 6.21% 3.4% 3.44% 3.98% 2.06% 1.65%
2025/04/04 20.3% 9.12% 7.73% 6.5% 5.48% 4.41% 3.16% 3.87% 1.81% 2.08%
2025/04/05 22.8% 8.8% 8.96% 6.16% 5.26% 2.98% 2.93% 3.41% 1.78% 2.57%
2025/04/06 24.88% 8.43% 8.72% 5.18% 5.26% 2.99% 2.71% 2.49% 1.79% 2.39%
2025/04/07 23.63% 9.29% 9.4% 5.06% 5.08% 3.2% 3.31% 2.25% 1.78% 2.18%
2025/04/08 22.27% 9.04% 8.33% 5.58% 5.8% 3.37% 3.34% 2.12% 1.74% 2.16%
2025/04/09 22.96% 8.18% 8.45% 5.61% 5.68% 2.29% 3.14% 2.28% 1.92% 2.09%
2025/04/10 22.87% 8.32% 9.15% 5.72% 5.1% 2.47% 3.38% 2.52% 1.9% 1.91%
2025/04/11 21.49% 8.56% 9.97% 6.04% 4.49% 3.57% 3.22% 3.02% 1.77% 1.73%
2025/04/12 22.21% 8.05% 10.01% 6.07% 4.85% 3.61% 2.89% 3.46% 1.82% 1.77%
2025/04/13 24.09% 7.26% 10.44% 6.23% 5.15% 3.38% 3.01% 3.42% 1.58% 1.04%
2025/04/14 24.92% 6.87% 10.66% 5.68% 5.11% 3.27% 3.39% 3.31% 1.53% 0.98%
2025/04/15 24.32% 8.24% 10.31% 5.45% 4.53% 2.87% 3.14% 3.21% 1.46% 1.16%
2025/04/16 24.56% 8.93% 9.18% 5.51% 4.49% 2.37% 3.59% 3.4% 1.43% 1.23%
2025/04/17 23.56% 9.38% 8.62% 4.85% 4.78% 3.03% 2.9% 3.71% 1.46% 1.62%
2025/04/18 20.26% 11.14% 8.94% 4.75% 3.81% 4.73% 2.55% 5.02% 1.71% 1.11%
2025/04/19 23.43% 10.01% 8.49% 4.84% 3.23% 4.28% 2.58% 5.04% 1.56% 1.76%
2025/04/20 23.54% 9.9% 8.05% 4.61% 3.6% 4.52% 3.19% 4.58% 1.5% 1.51%
2025/04/21 24.6% 9.83% 7.73% 4.24% 4.18% 2.93% 3.05% 4.91% 1.62% 1.47%
2025/04/22 23.75% 9.7% 8.14% 4.64% 4.1% 4.15% 3% 4.25% 1.84% 1.37%
2025/04/23 22.69% 6.87% 9.77% 5.22% 4.86% 3.07% 3.45% 4.29% 2.13% 1.37%
2025/04/24 23.11% 7.86% 9.69% 4.41% 4.15% 3.16% 3.6% 4.07% 1.92% 1.5%
2025/04/25 20.48% 10.06% 9.38% 5.22% 4.05% 4.38% 3.07% 3.8% 1.74% 1.29%
2025/04/26 22.3% 11.99% 9.53% 4.69% 4.08% 2.83% 2.93% 2.76% 2.08% 1.18%
2025/04/27 22.03% 12.11% 8.61% 4.56% 4.19% 3.7% 2.55% 2.15% 1.79% 1.19%
2025/04/28 22.08% 11.56% 8.5% 5.58% 4.06% 4.02% 2.84% 1.96% 1.68% 1.32%
2025/04/29 20.88% 10.5% 8.47% 6.48% 4.14% 4.96% 2.65% 2.12% 1.89% 1.46%
2025/04/30 19.84% 8.97% 7.56% 7.5% 4.31% 4.28% 3.36% 2.4% 2.07% 1.7%

Copyright © Adthena. All rights reserved.

April saw Amazon.co.uk maintain dominance, peaking mid-month. Currys.co.uk surged late, while Argos.co.uk fluctuated. Backmarket.co.uk and Temu.com showed steady growth. By month’s end, Amazon led, with Currys rising.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Apple TV | £8.99/month | Start Your 7 Day Free Trial https://www.amazon.co.uk/

    Renews at £8.99/month after trial. Cancel anytime. Watch Apple TV on Prime Video.

  2. 2
    Apple - Official Site https://www.apple.com › uk

    Spread the cost of your favourite Apple products with 0% finance. Terms Apply. Shop iPhone, Mac, iPad, AirPods, accessories and more.

  3. 3
    Argos https://www.argos.co.uk › argos › uk

    Argos UK Official — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. Don't Miss Out, Link Your Nectar Card To Your...

  4. 4
    Shark Vacuums From £129 | The UK's Best-Selling Vacuum* https://www.sharkclean.co.uk

    Powerful Suction, The Latest Detection Technology & Anti Hair Wrap. 0% Finance Over £149.

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon.co.uk entices with a 7-day free trial for Apple TV, emphasizing flexibility. Apple.com highlights 0% finance, appealing to budget-conscious tech enthusiasts. Argos.co.uk offers free delivery, enhancing convenience. Sharkclean.co.uk promotes powerful vacuums with finance options, while Temu.com showcases global product variety with free shipping.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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