UK Retail Electronics & Appliances - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.999182697
83.000817303
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 19%
Navigational 6%
Seasonal 2%
Local 3%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 23.93
amazon.co.uk 8.91
currys.co.uk 7.19
temu.com 6.56
apple.com 4.08
backmarket.co.uk 3.97
ebay.co.uk 2.87
very.co.uk 2.47
dyson.co.uk 2.24
ao.com 2.18
others 35.6
  • argos.co.uk - 23.93%
  • amazon.co.uk - 8.91%
  • currys.co.uk - 7.19%
  • temu.com - 6.56%
  • apple.com - 4.08%
  • backmarket.co.uk - 3.97%
  • ebay.co.uk - 2.87%
  • very.co.uk - 2.47%
  • dyson.co.uk - 2.24%
  • ao.com - 2.18%
  • others - 35.6%

Copyright © Adthena. All rights reserved.

Argos.co.uk leads with 23.93% click share, followed by Amazon.co.uk at 8.91%. Others collectively hold 35.60%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk backmarket.co.uk currys.co.uk amazon.co.uk apple.com dyson.co.uk very.co.uk ebay.co.uk johnlewis.com ao.com
2026/02/01 10.24% 6.99% 5.34% 7.87% 6.9% 3.86% 3.85% 3.19% 1.64% 2.11%
2026/02/02 10.55% 7.79% 4.73% 7.37% 6.09% 3.77% 3.36% 3.53% 1.47% 2.23%
2026/02/03 9.26% 7.41% 8.03% 7.5% 4.27% 4.04% 3.1% 2.88% 3.63% 3.64%
2026/02/04 8.42% 7.79% 7.57% 8.63% 4.21% 3.31% 2.87% 3.27% 3.23% 3.55%
2026/02/05 8.41% 6.42% 8.15% 9.1% 4.04% 2.91% 3.11% 3.29% 4.41% 3.91%
2026/02/06 8.43% 6.28% 7.14% 8.38% 3.46% 3.49% 3.29% 3.52% 4.4% 3.83%
2026/02/07 9.45% 7.97% 6.19% 7.64% 4.26% 3.29% 3.28% 4.33% 3% 2.83%
2026/02/08 9.1% 7.53% 5.95% 7.66% 5.37% 3.6% 3.69% 4.88% 2.55% 2.5%
2026/02/09 9.09% 6.25% 6.5% 7.79% 5.95% 3.87% 3.88% 4.11% 2.53% 2.81%
2026/02/10 8.9% 5.67% 5.99% 6.76% 5.16% 7.58% 2.93% 3.7% 2.83% 2.5%
2026/02/11 9.78% 6.21% 6.55% 6.35% 4.55% 7.18% 3.71% 3.57% 2.88% 2.51%
2026/02/12 11.03% 6.82% 6.57% 6.77% 4.28% 5.36% 4.22% 3.02% 2.92% 2.42%
2026/02/13 8.4% 6.26% 7.12% 8.35% 3.45% 3.48% 3.28% 3.51% 4.39% 3.82%
2026/02/14 9.42% 7.94% 6.17% 7.62% 4.25% 3.28% 3.27% 4.32% 2.99% 2.82%
2026/02/15 9.08% 7.51% 5.93% 7.64% 5.35% 3.59% 3.68% 4.87% 2.54% 2.5%
2026/02/16 9.07% 6.24% 6.49% 7.78% 5.94% 3.87% 3.87% 4.1% 2.53% 2.83%
2026/02/17 11.05% 5.85% 7.22% 7.39% 9.2% 2.08% 4.4% 3.94% 2.21% 2.44%
2026/02/18 12.23% 5.34% 7.29% 7.14% 4.26% 4.22% 3.42% 3.2% 2.1% 2.94%
2026/02/19 11% 7.02% 6% 7.9% 4.99% 4.56% 3.34% 3.34% 2% 2.9%
2026/02/20 9.96% 7.11% 5.65% 6.87% 7.14% 5.89% 3.22% 3.1% 2.57% 2.2%
2026/02/21 10% 8.38% 4.91% 6.6% 5.91% 5.81% 3.26% 3.61% 2.32% 1.54%
2026/02/22 10.59% 7.22% 6.73% 6.16% 6.13% 4.65% 3.27% 3.03% 2.21% 1.8%
2026/02/23 11.16% 6.53% 7.55% 6.26% 5.11% 5.26% 2.71% 2.2% 3.43% 3.25%
2026/02/24 10.46% 6.58% 7.91% 6.78% 5.06% 5.83% 2.96% 2.01% 4.05% 4.35%
2026/02/25 11.22% 7.15% 7.55% 6.68% 4.58% 5.04% 2.11% 2.87% 3.15% 2.63%
2026/02/26 10.54% 7.72% 7.93% 6.34% 5.38% 4.72% 4.09% 2.75% 2.76% 1.94%
2026/02/27 10.01% 9.05% 8.42% 7.25% 4.42% 4.16% 3.49% 2.91% 2.55% 2.19%
2026/02/28 9.25% 8.77% 7.86% 7.83% 4.2% 4.07% 3.92% 3.83% 3.17% 2.46%
  • argos.co.uk
  • backmarket.co.uk
  • currys.co.uk
  • amazon.co.uk
  • apple.com
  • dyson.co.uk
  • very.co.uk
  • ebay.co.uk
  • johnlewis.com
  • ao.com

Copyright © Adthena. All rights reserved.

In February 2026, Argos led with fluctuating spend, peaking mid-month. Backmarket and Currys showed steady growth, while Amazon and Apple had varied trends. Dyson, Very, and eBay maintained moderate shares. John Lewis and AO.com had lower, yet consistent, activity.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2638
2026/02/02 2809
2026/02/03 2637
2026/02/04 2668
2026/02/05 2697
2026/02/06 2709
2026/02/07 2640
2026/02/08 2560
2026/02/09 2659
2026/02/10 2623
2026/02/11 2644
2026/02/12 2601
2026/02/13 2709
2026/02/14 2640
2026/02/15 2560
2026/02/16 2659
2026/02/17 2356
2026/02/18 2604
2026/02/19 2504
2026/02/20 2394
2026/02/21 2307
2026/02/22 2309
2026/02/23 2490
2026/02/24 2526
2026/02/25 2448
2026/02/26 2336
2026/02/27 2347
2026/02/28 2304

Copyright © Adthena. All rights reserved.

February began with 2,638 advertisers, peaking at 2,809 on the 2nd. A decline followed, ending the month at 2,304.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 3.77%
temu.com 0.74%
jbl.com 0.3%
playstation.com 0.24%
apple.com 0.24%
johnlewis.com -0.34%
ebay.co.uk -0.44%
ao.com -0.44%
bose.co.uk -0.49%
amazon.co.uk -1.25%

Copyright © Adthena. All rights reserved.

Argos.co.uk surged with a 3.77% click share increase, while amazon.co.uk dropped by 1.25%. Temu.com and jbl.com also saw positive gains, contrasting with declines for bose.co.uk and ebay.co.uk.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk amazon.co.uk backmarket.co.uk currys.co.uk very.co.uk ebay.co.uk temu.com johnlewis.com ao.com a1techdeals.com
2026/02/01 14.4% 10.58% 7.89% 5.05% 5.16% 4.56% 3.15% 1.81% 2.11% 0.01%
2026/02/02 14.44% 9.4% 8.94% 4.25% 4.35% 4.93% 4.9% 1.52% 2.26% 0.01%
2026/02/03 12.23% 9.28% 8.44% 7.35% 4.12% 4.16% 4.56% 3.68% 3.42% 0.97%
2026/02/04 11.74% 10.7% 8.45% 7.01% 3.76% 4.69% 3.97% 3.26% 3.25% 1.6%
2026/02/05 12.02% 11.28% 6.71% 7.47% 4.05% 4.72% 3.56% 4.45% 3.59% 1.93%
2026/02/06 11.26% 10.43% 6.67% 6.54% 4.23% 4.83% 3.26% 4.45% 3.54% 2.77%
2026/02/07 12.96% 9.7% 8.16% 5.75% 4.16% 6.01% 3.82% 2.97% 2.62% 2.92%
2026/02/08 13.19% 9.63% 7.69% 5.45% 4.6% 6.69% 4.14% 2.65% 2.32% 2.74%
2026/02/09 13.23% 9.93% 6.51% 5.99% 5.01% 5.81% 3.4% 2.59% 2.62% 2.54%
2026/02/10 13.61% 8.66% 5.98% 5.59% 3.93% 5.38% 3.17% 2.97% 2.43% 2.22%
2026/02/11 14.37% 8.09% 6.46% 6.06% 4.93% 5.19% 2.3% 3.04% 2.35% 2.53%
2026/02/12 15.8% 8.51% 7.1% 6.08% 5.84% 4.29% 2.76% 3.04% 2.24% 1.84%
2026/02/13 11.26% 10.43% 6.67% 6.54% 4.23% 4.83% 3.26% 4.45% 3.54% 2.77%
2026/02/14 12.96% 9.7% 8.16% 5.75% 4.16% 6.01% 3.82% 2.97% 2.62% 2.92%
2026/02/15 13.19% 9.63% 7.68% 5.45% 4.6% 6.69% 4.14% 2.65% 2.32% 2.74%
2026/02/16 13.23% 9.93% 6.51% 5.99% 5.01% 5.81% 3.4% 2.59% 2.62% 2.54%
2026/02/17 15.68% 9.44% 5.66% 6.79% 5.68% 5.46% 5.65% 2.41% 2.36% 1.9%
2026/02/18 15.88% 9.24% 5.61% 6.68% 4.6% 4.68% 3.11% 2.2% 2.83% 1.62%
2026/02/19 15.42% 10.22% 7.28% 5.7% 4.56% 4.84% 3.35% 2.21% 2.74% 1.88%
2026/02/20 14.42% 9.17% 7.76% 5.41% 4.68% 4.59% 2.82% 2.87% 2.17% 1.79%
2026/02/21 15.58% 8.25% 9.1% 4.61% 4.84% 5.14% 1.84% 2.57% 1.45% 1.86%
2026/02/22 16.07% 7.38% 7.63% 6.24% 4.74% 4.17% 3.59% 2.42% 1.63% 1.78%
2026/02/23 16.81% 7.52% 7.06% 6.81% 3.89% 3.12% 2.55% 3.69% 3.29% 1.58%
2026/02/24 14.86% 8.27% 7.29% 7.26% 4.22% 2.79% 3.29% 4.28% 4.19% 1.69%
2026/02/25 16.05% 8.35% 7.77% 6.93% 2.94% 4.08% 2.33% 3.36% 2.39% 2.07%
2026/02/26 15.99% 7.65% 8.06% 7.19% 5.72% 3.82% 3.3% 2.88% 1.76% 2.82%
2026/02/27 14.43% 8.64% 9.71% 7.34% 4.68% 3.95% 4.62% 2.63% 1.93% 2.49%
2026/02/28 12.96% 9.68% 9.19% 7.05% 5.36% 5.34% 3.9% 3.36% 2.18% 2.11%
  • argos.co.uk
  • amazon.co.uk
  • backmarket.co.uk
  • currys.co.uk
  • very.co.uk
  • ebay.co.uk
  • temu.com
  • johnlewis.com
  • ao.com
  • a1techdeals.com

Copyright © Adthena. All rights reserved.

In February 2026, Argos led with a fluctuating impression share, peaking mid-month. Amazon’s share declined, while Backmarket and Currys showed growth. Very and eBay had mixed trends. Temu, John Lewis, and AO saw minor shifts. A1TechDeals rose steadily.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com › uk

    iPhone 17 Pro, iPhone Air and iPhone 17 from £799 or £26.63/mo. 0% interest for 30 months. Terms apply. Plus, trade in to lower your monthly payments.

  2. 2
    Argos Official Site | Official Website https://www.argos.co.uk

    Discover Our Latest Offers. We Have Something For Everyone. Shop Online Today. Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. Click & Collect.

  3. 3
    Currys Discount codes - Save with Exclusive Offers https://www.currys.co.uk

    Discover the latest Currys discount codes and save big on electronics, appliances and more. Unlock exclusive deals and start saving today.

  4. 4
    Ninja Valentine’s Favourites | Over 31,000 5-Star Ratings https://www.ninjakitchen.co.uk › ninja-kitchen

    The UKs No.1 Air Fryer & Multi-Cooker Brand*. Shop Winter Kitchen Essentials. 0% Finance. Ninja Kitchen Appliances. Built With Purpose. 2Yr Guarantee*. Premium Quality.

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with enticing offers on the iPhone 17, emphasizing affordability and trade-in options. Argos and Currys captivate with diverse product ranges and exclusive discounts. Ninja Kitchen highlights quality and customer satisfaction, while Temu.com showcases global product variety and free shipping.

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