US Finance Insurance - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Insurance – US

Google AI Overview visibility for Finance Insurance US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.8098486986
66.1901513014
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 16%
Navigational 4%
Seasonal 0%
Local 3%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
progressive.com 13.12
geico.com 8.89
insurify.com 7.31
allstate.com 4.48
usaa.com 4.31
libertymutual.com 4.15
compare.com 4
nerdwallet.com 4
insure.com 2.62
forbes.com 2.25
others 44.87
  • progressive.com - 13.12%
  • geico.com - 8.89%
  • insurify.com - 7.31%
  • allstate.com - 4.48%
  • usaa.com - 4.31%
  • libertymutual.com - 4.15%
  • compare.com - 4%
  • nerdwallet.com - 4%
  • insure.com - 2.62%
  • forbes.com - 2.25%
  • others - 44.87%

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Progressive.com leads with 13.12% click share, followed by Geico.com at 8.89%. Others dominate with 44.87%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date progressive.com geico.com insurify.com compare.com nerdwallet.com usaa.com libertymutual.com forbes.com allstate.com insure.com
2026/06/01 13.55% 8.4% 7.46% 3.67% 8.04% 4.28% 6.18% 2.39% 3.1% 1.81%
2026/06/02 12.84% 10.41% 8.55% 3.57% 6.45% 4.49% 5.05% 1.85% 3.91% 1.51%
2026/06/03 11.27% 12.45% 9.41% 3.73% 6.42% 2.92% 4.83% 1.89% 4.44% 2.65%
2026/06/04 15.97% 10.66% 7.73% 3.33% 4.98% 4.44% 5.31% 1.77% 2.96% 2.7%
2026/06/05 15.86% 6.75% 8.62% 3.6% 6% 3.48% 4.35% 2.12% 2.21% 4.17%
2026/06/06 15.92% 7.51% 8.45% 4.56% 5.63% 3.43% 3.19% 1.94% 5.72% 2.27%
2026/06/07 15.03% 4.41% 8.93% 4.7% 6.31% 3.8% 3.34% 1.78% 6.52% 1.87%
2026/06/08 15.14% 7.08% 6.88% 4.11% 4.91% 5.24% 4.67% 1.81% 4.07% 2.91%
2026/06/09 14.36% 9.1% 5.81% 4.51% 5.97% 3.88% 4.45% 1.74% 2.58% 2.58%
2026/06/10 14.99% 9.87% 7.21% 5.02% 5.57% 4.96% 4.19% 2.49% 2.18% 2.07%
2026/06/11 13.86% 7.39% 7.52% 5.12% 5.86% 3.45% 4.38% 2.49% 2.72% 2.71%
2026/06/12 14.64% 7.02% 8.23% 5.55% 4.63% 3.31% 4.32% 1.95% 5.66% 2.72%
2026/06/13 16.5% 5.47% 8.06% 4.53% 6.28% 3.54% 4.64% 2.18% 4.71% 1.7%
2026/06/14 14.34% 7.71% 9.48% 6.1% 5.09% 3.44% 3.4% 2.11% 5.27% 1.5%
2026/06/15 14.7% 10.29% 6.32% 4.28% 4.8% 5.08% 4.18% 2.42% 4.22% 2.3%
2026/06/16 15.05% 9.37% 7.38% 4.05% 4.85% 6.5% 4.53% 2.4% 3.43% 1.85%
2026/06/17 15.73% 7.65% 7.7% 4.96% 4.23% 6.98% 4.73% 2.41% 3.78% 2.75%
2026/06/18 16.06% 11.84% 5.5% 2.43% 4.44% 7.11% 4.51% 2.31% 3.33% 3.02%
2026/06/19 16.71% 9.71% 7.83% 2.77% 4.93% 5.43% 3.84% 2.1% 3.6% 3.12%
2026/06/20 14.74% 10.35% 10.93% 2.88% 4.33% 5.19% 2.77% 2.25% 4.18% 2.71%
2026/06/21 15.91% 9.89% 4.79% 1.04% 6.21% 5.47% 2.66% 2.62% 4.99% 2.56%
2026/06/22 15.31% 5.84% 4.72% 0.99% 6.35% 5.68% 3.69% 2.68% 3.87% 5.46%
2026/06/23 13.43% 10.08% 10.63% 5.05% 5.29% 4.64% 3.49% 2.77% 3.16% 3.04%
2026/06/24 15.53% 8.61% 8.78% 3.64% 5.17% 5.23% 3.01% 2.84% 3.18% 3.05%
2026/06/25 16.92% 7% 9.07% 4.21% 4.93% 5.42% 2.88% 2.36% 2.44% 4.37%
2026/06/26 17.1% 7.92% 10.02% 5.36% 4.35% 4.94% 2.91% 2.74% 3.7% 3.68%
2026/06/27 16.98% 8.44% 9.76% 4.32% 5.04% 6.88% 3.17% 2.49% 3.97% 2.03%
2026/06/28 14.73% 8.11% 10.56% 7.11% 5.31% 6.26% 2.9% 3.06% 4.41% 1.87%
2026/06/29 14.57% 10.37% 9.42% 6.63% 5.37% 5.34% 3.05% 3.07% 3.03% 2.8%
2026/06/30 13.76% 11.63% 9.61% 7% 5.38% 4.82% 3.62% 3.02% 2.44% 2.13%
  • progressive.com
  • geico.com
  • insurify.com
  • compare.com
  • nerdwallet.com
  • usaa.com
  • libertymutual.com
  • forbes.com
  • allstate.com
  • insure.com

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In June 2026, Progressive led with a steady spend share, peaking mid-month. Geico fluctuated, ending strong. Insurify and Compare showed consistent growth, while Liberty Mutual and Allstate saw declines.

Market Exposure

Competitor Count for US Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2111
2026/06/02 1984
2026/06/03 2152
2026/06/04 1978
2026/06/05 2015
2026/06/06 1969
2026/06/07 2033
2026/06/08 2132
2026/06/09 2062
2026/06/10 2063
2026/06/11 2055
2026/06/12 2073
2026/06/13 1985
2026/06/14 1994
2026/06/15 2009
2026/06/16 1989
2026/06/17 1953
2026/06/18 1890
2026/06/19 1889
2026/06/20 1798
2026/06/21 1802
2026/06/22 1847
2026/06/23 1834
2026/06/24 1750
2026/06/25 1719
2026/06/26 1673
2026/06/27 1631
2026/06/28 1634
2026/06/29 1702
2026/06/30 1618

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In June 2026, distinct advertisers fluctuated, peaking at 2,152 on June 3rd. A steady decline followed, ending at 1,618 on June 30th.

Campaign Efficiency

Market Loss & Market Gains for US Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
geico.com 1.34%
usaa.com 1.14%
progressive.com 0.83%
insure.com 0.68%
forbes.com 0.52%
nerdwallet.com -0.46%
compare.com -0.47%
allstate.com -0.65%
usacarinsurance.com -0.66%
libertymutual.com -0.85%

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Geico.com surged with a 1.34% click share increase, while libertymutual.com faced a decline of 0.85%.

Campaign Efficiency

US Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date progressive.com geico.com insurify.com compare.com nerdwallet.com usaa.com forbes.com compare-cheap-insurance-quotes.com insure.com libertymutual.com
2026/06/01 11.42% 6.06% 7.46% 3.42% 6.94% 3.04% 3.24% 1.96% 1.97% 4.48%
2026/06/02 11.03% 7.98% 8.98% 2.97% 5.32% 2.87% 2.65% 2.23% 1.89% 3.89%
2026/06/03 9.48% 9.15% 9.71% 3.37% 5.35% 1.98% 2.76% 3.12% 2.93% 3.63%
2026/06/04 13.28% 7.44% 7.95% 3.28% 4.06% 3.12% 2.93% 2.72% 3.15% 3.73%
2026/06/05 12.93% 4.86% 8.36% 3.55% 4.96% 2.2% 3.08% 2.65% 4.45% 3.3%
2026/06/06 13.43% 5.78% 8.86% 4.1% 4.63% 2.32% 3.22% 2.78% 2.68% 2.26%
2026/06/07 12.45% 3.48% 8.72% 3.93% 5.6% 2.67% 2.59% 2.84% 2.14% 2.64%
2026/06/08 12.47% 5.31% 7.06% 3.92% 4.37% 4.31% 2.94% 2.95% 3.17% 3.62%
2026/06/09 12.24% 7.38% 5.67% 4.53% 4.81% 2.72% 2.39% 2.25% 3% 3.84%
2026/06/10 12.38% 7.92% 7.3% 4.62% 4.94% 3.77% 3.17% 1.97% 2.12% 3.18%
2026/06/11 11.06% 5.96% 7.15% 4.77% 4.92% 2.51% 3.33% 2.72% 2.72% 3.75%
2026/06/12 12.71% 5.94% 7.46% 5.26% 3.66% 2.3% 2.78% 2.37% 3.16% 3.34%
2026/06/13 13.86% 4.23% 7.42% 4.31% 5.05% 2.34% 3% 2.32% 1.96% 3.21%
2026/06/14 11.67% 6.39% 8.33% 5.58% 4.42% 2.22% 3.2% 2.37% 1.97% 2.77%
2026/06/15 12.18% 8.17% 5.91% 3.77% 4.01% 3.99% 3.32% 2.54% 2.54% 3.12%
2026/06/16 12.05% 7.77% 6.97% 4.02% 4.23% 5.84% 3.03% 1.6% 1.9% 3.63%
2026/06/17 13.2% 6.35% 7.41% 4.67% 3.69% 6.09% 3.08% 1.77% 3.29% 3.75%
2026/06/18 13.17% 9.84% 5.24% 2.78% 3.52% 6.26% 3.32% 1.9% 3.5% 3.67%
2026/06/19 13.58% 7.83% 7.01% 2.39% 4.03% 4.32% 2.87% 2.38% 3.4% 2.7%
2026/06/20 12.43% 9.37% 10.37% 2.51% 3.71% 3.87% 3.18% 1.97% 3.12% 2.24%
2026/06/21 13.14% 8.3% 4.47% 0.99% 5.17% 4.35% 3.45% 3.39% 3.2% 1.97%
2026/06/22 13.01% 4.46% 3.98% 0.76% 5.51% 4.59% 3.52% 2.95% 6.14% 2.73%
2026/06/23 10.92% 8.19% 9.84% 4.56% 4.38% 3.81% 3.53% 2.31% 3.43% 3.38%
2026/06/24 13.43% 6.66% 7.94% 3.25% 4.48% 4.38% 3.55% 2.65% 3.78% 2.54%
2026/06/25 13.31% 5.42% 7.64% 3.23% 4.14% 4.81% 3.32% 2.41% 5.47% 2.11%
2026/06/26 14.18% 6.38% 9.15% 4.76% 3.62% 3.99% 3.52% 2.24% 4.17% 2.29%
2026/06/27 13.75% 6.64% 8.38% 4.02% 4.27% 6.32% 3.27% 1.5% 2.59% 2.67%
2026/06/28 12.37% 6.94% 9.36% 5.94% 4.2% 5.77% 4.13% 1.88% 2.16% 2.39%
2026/06/29 12.17% 7.74% 8.53% 5.52% 4.53% 4.73% 4.14% 2.52% 3.02% 2.3%
2026/06/30 12.19% 9.93% 9.06% 5.8% 4.53% 4.25% 3.9% 2.87% 2.37% 2.31%
  • progressive.com
  • geico.com
  • insurify.com
  • compare.com
  • nerdwallet.com
  • usaa.com
  • forbes.com
  • compare-cheap-insurance-quotes.com
  • insure.com
  • libertymutual.com

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In June 2026, Progressive led with fluctuating impressions, peaking mid-month. Geico and Insurify showed notable volatility, while Compare.com and Nerdwallet maintained steadier trends. The month concluded with Progressive still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance - Last month
  1. 1
    $29/mo Car Insurance Today - Lowest Monthly Price: $17 - No Fees https://www.compare.com › cheap_car › insurance

    One form. Two minutes. Ten quotes. Fastest way to find your cheapest car insurance rate.

  2. 2
    Globe Life - Buy Direct - $1* Buys $100,000 Coverage https://www.globelifeinsurance.com

    No Medical Exam-Simple Application. As Low As $3.49 /Mo. No Waiting Period. Buy Direct. Insurance You Can Afford.

  3. 3
    $29 Car Insurance Coverage - Buy a New Policy Immediately https://autoinsurance.insure.com › insurance › quotes

    Cheap Car Insurance. Instantly Buy a Low Cost Auto Policy From $29 Per Month.

  4. 4
    Compare Auto Insurance Rates https://www.progressive.com

    Get a Customized Auto Quote — Compare Multiple Rates Side By Side On The #1 Rated Insurance Website. Online Quoting.

  5. 5
    Get a Free Auto Quote Today https://www.usaa.com › insurance › auto

    USAA® Auto Insurance — USAA® Members Who Switched Saved an Average of $840 a Year on Their Car Insurance.

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In the competitive world of Google PPC, five advertisers stand out with compelling narratives. Compare.com entices with a promise of speed and affordability, offering ten quotes in two minutes. Globe Life captures attention with its direct, no-exam insurance for just $1. Insure.com highlights instant, low-cost policies starting at $29. Progressive emphasizes comparison and customization, while USAA showcases significant savings for members. Each ad weaves a unique story of value and convenience, resonating with diverse consumer needs.

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