Share of Clicks for top 10 US Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| progressive.com | 11.16 |
| geico.com | 7.95 |
| allstate.com | 4.84 |
| insurify.com | 4.43 |
| libertymutual.com | 4.28 |
| nerdwallet.com | 3.7 |
| usaa.com | 3.09 |
| farmers.com | 2.66 |
| forbes.com | 2.43 |
| compare.com | 2.35 |
| others | 53.11 |
- progressive.com - 11.16%
- geico.com - 7.95%
- allstate.com - 4.84%
- insurify.com - 4.43%
- libertymutual.com - 4.28%
- nerdwallet.com - 3.7%
- usaa.com - 3.09%
- farmers.com - 2.66%
- forbes.com - 2.43%
- compare.com - 2.35%
- others - 53.11%
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Progressive.com leads with 11.16% click share, followed by Geico.com at 7.95%. Others dominate with 53.11%, highlighting diverse competition.
Share of Spend for the top 10 US Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | progressive.com | nerdwallet.com | geico.com | insurify.com | libertymutual.com | allstate.com | compare.com | forbes.com | usaa.com | statefarm.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 13.24% | 6.08% | 7.98% | 9.46% | 4.17% | 4.32% | 4.24% | 2.83% | 4.02% | 1.5% |
| 2026/08/02 | 12.33% | 6.31% | 8.41% | 8.94% | 4.39% | 4.42% | 4.51% | 2.75% | 4.93% | 1.29% |
| 2026/08/03 | 12.6% | 7.83% | 9.64% | 8.98% | 3.53% | 3.79% | 3.96% | 2.91% | 4.63% | 1.48% |
| 2026/08/04 | 12.31% | 7.27% | 8.88% | 9.21% | 3.88% | 3.82% | 4.27% | 2.94% | 4.75% | 2.51% |
| 2026/08/05 | 11.38% | 5.41% | 7.15% | 5.76% | 5.74% | 5.01% | 3.28% | 2.12% | 4.4% | 3.88% |
| 2026/08/06 | 10.26% | 4.59% | 7.13% | 5.14% | 5.7% | 3.86% | 2.76% | 2.23% | 3.95% | 4.09% |
| 2026/08/07 | 10.53% | 5.48% | 6.23% | 6.23% | 4.19% | 4.96% | 3.19% | 2.66% | 4.05% | 2.62% |
| 2026/08/08 | 10.41% | 7.06% | 6.25% | 7.49% | 4.53% | 6.52% | 4.13% | 3.05% | 3.54% | 1.69% |
| 2026/08/09 | 12.43% | 7.85% | 8.97% | 5.78% | 4.52% | 6.17% | 4.26% | 2.65% | 3.13% | 2.02% |
| 2026/08/10 | 14.6% | 5.59% | 6.8% | 7.35% | 4.52% | 4.74% | 4.43% | 2.34% | 2.5% | 1.98% |
| 2026/08/11 | 13.55% | 5.67% | 6.4% | 6.28% | 5.68% | 4.18% | 3.54% | 2.4% | 2.84% | 2.44% |
| 2026/08/12 | 14.86% | 5.59% | 5.35% | 5.9% | 4.66% | 5.19% | 4.46% | 2.32% | 2.73% | 2% |
| 2026/08/13 | 15.03% | 4.55% | 5.91% | 6.07% | 5.2% | 5.22% | 4.3% | 2.54% | 3.36% | 2.07% |
| 2026/08/14 | 16.09% | 5.85% | 5.29% | 5.6% | 4.49% | 5.44% | 3.09% | 2.71% | 2.18% | 1.94% |
| 2026/08/15 | 14.49% | 5.13% | 8.12% | 6.11% | 4.2% | 4.31% | 3.4% | 2.52% | 3.35% | 1.87% |
| 2026/08/16 | 16.12% | 6.41% | 6.59% | 5.1% | 4.84% | 4.58% | 2.81% | 2.43% | 3.16% | 1.89% |
| 2026/08/17 | 15.09% | 6.31% | 6.3% | 5.95% | 4.1% | 4.27% | 3.96% | 2.62% | 2.84% | 1.63% |
| 2026/08/18 | 14.39% | 6.4% | 6.15% | 7.13% | 3.87% | 4.55% | 3.97% | 2.78% | 2.26% | 1.26% |
| 2026/08/19 | 14.03% | 6.33% | 5.13% | 7.78% | 4.19% | 4.36% | 4.1% | 3.11% | 2.34% | 1.43% |
| 2026/08/20 | 14.37% | 5.32% | 7.41% | 5.49% | 5.18% | 4.55% | 2.71% | 2.25% | 2.9% | 1.96% |
| 2026/08/21 | 12.97% | 4.84% | 6.69% | 6.84% | 4.72% | 3.89% | 2.99% | 1.92% | 2.73% | 2.16% |
| 2026/08/22 | 14.17% | 5.62% | 6.22% | 7.03% | 5.15% | 4.97% | 4.18% | 2.73% | 2.8% | 2.81% |
| 2026/08/23 | 12.82% | 7.2% | 6.73% | 7.97% | 4.53% | 3.73% | 3.94% | 2.68% | 3% | 2.71% |
| 2026/08/24 | 12.96% | 6.65% | 6.25% | 6.22% | 4.79% | 4.79% | 3.39% | 3.25% | 3.18% | 2.81% |
| 2026/08/25 | 12.89% | 7.06% | 6.71% | 7% | 5.18% | 5.26% | 3.07% | 2.88% | 2.64% | 2.84% |
| 2026/08/26 | 12.82% | 7.69% | 7.29% | 6.55% | 5.34% | 5.57% | 3.04% | 2.52% | 2.11% | 2.91% |
| 2026/08/27 | 11.45% | 8.4% | 7.19% | 6.9% | 5.68% | 4.56% | 3.76% | 2.7% | 2.2% | 2.95% |
| 2026/08/28 | 12.16% | 8.15% | 7.54% | 7.41% | 5.79% | 3.23% | 4.04% | 2.62% | 2.38% | 2.75% |
| 2026/08/29 | 12.13% | 9.33% | 8.06% | 7.86% | 5.09% | 3.47% | 3.68% | 2.73% | 2.46% | 2.54% |
| 2026/08/30 | 10.6% | 11.46% | 9.33% | 7.5% | 4.67% | 3.97% | 4.27% | 2.85% | 2.38% | 1.82% |
| 2026/08/31 | 10.71% | 9.9% | 8.58% | 7.79% | 6.49% | 3.83% | 3.48% | 2.85% | 2.18% | 1.97% |
- progressive.com
- nerdwallet.com
- geico.com
- insurify.com
- libertymutual.com
- allstate.com
- compare.com
- forbes.com
- usaa.com
- statefarm.com
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Progressive’s spend share fluctuated, peaking mid-month at 16.12%. Nerdwallet surged late August, reaching 11.46%. Geico and Insurify showed steady growth. By month’s end, Progressive led, but Nerdwallet closed strong.
Competitor Count for US Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1871 |
| 2026/08/02 | 1889 |
| 2026/08/03 | 1838 |
| 2026/08/04 | 1915 |
| 2026/08/05 | 1688 |
| 2026/08/06 | 1661 |
| 2026/08/07 | 1632 |
| 2026/08/08 | 1494 |
| 2026/08/09 | 1538 |
| 2026/08/10 | 1665 |
| 2026/08/11 | 1642 |
| 2026/08/12 | 1683 |
| 2026/08/13 | 1597 |
| 2026/08/14 | 1580 |
| 2026/08/15 | 1533 |
| 2026/08/16 | 1581 |
| 2026/08/17 | 1533 |
| 2026/08/18 | 1501 |
| 2026/08/19 | 1422 |
| 2026/08/20 | 1498 |
| 2026/08/21 | 1515 |
| 2026/08/22 | 1452 |
| 2026/08/23 | 1467 |
| 2026/08/24 | 1487 |
| 2026/08/25 | 1411 |
| 2026/08/26 | 1418 |
| 2026/08/27 | 1435 |
| 2026/08/28 | 1498 |
| 2026/08/29 | 1520 |
| 2026/08/30 | 1523 |
| 2026/08/31 | 1504 |
Copyright © Adthena. All rights reserved.
August began with 1,871 advertisers, peaking at 1,915 on the 4th. A decline followed, reaching 1,494 by the 8th. The month concluded with 1,504 advertisers.
