Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 14.94 |
| comparethemarket.com | 10.61 |
| confused.com | 9.96 |
| uswitch.com | 5.41 |
| gocompare.com | 4.83 |
| marshmallow.com | 3.01 |
| staysure.co.uk | 2.78 |
| admiral.com | 2.5 |
| directline.com | 2.38 |
| tescoinsurance.com | 2.14 |
| others | 41.44 |
- moneysupermarket.com - 14.94%
- comparethemarket.com - 10.61%
- confused.com - 9.96%
- uswitch.com - 5.41%
- gocompare.com - 4.83%
- marshmallow.com - 3.01%
- staysure.co.uk - 2.78%
- admiral.com - 2.5%
- directline.com - 2.38%
- tescoinsurance.com - 2.14%
- others - 41.44%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘moneysupermarket.com’ leads with 14.94% click share, followed by ‘comparethemarket.com’ at 10.61%. ‘Others’ collectively dominate with 41.44%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | comparethemarket.com | confused.com | gocompare.com | uswitch.com | marshmallow.com | directline.com | staysure.co.uk | hiscox.co.uk | simplybusiness.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 15.44% | 8.62% | 10.72% | 6.24% | 6.41% | 1.73% | 2.61% | 1.79% | 2.33% | 3% |
| 2026/01/02 | 16.49% | 8.21% | 10.5% | 4.57% | 6.22% | 1.79% | 1.64% | 2.4% | 1.68% | 3.05% |
| 2026/01/03 | 16.72% | 8.02% | 10.42% | 4.35% | 6.8% | 1.66% | 1.81% | 2.54% | 1.79% | 3.29% |
| 2026/01/04 | 16.92% | 8.17% | 10.16% | 4.06% | 5.97% | 2.06% | 1.93% | 2.57% | 2.04% | 3.21% |
| 2026/01/05 | 16.13% | 8.61% | 9.74% | 4.74% | 5.79% | 2.64% | 1.3% | 2.14% | 1.42% | 2.98% |
| 2026/01/06 | 16.49% | 8.27% | 7.57% | 5.17% | 5.55% | 2.66% | 1.24% | 2.67% | 1.74% | 2.5% |
| 2026/01/07 | 16.64% | 9.19% | 11.18% | 5.41% | 5.37% | 1.5% | 2.67% | 1.63% | 1.01% | 2.79% |
| 2026/01/08 | 15.94% | 8.38% | 9.03% | 5.15% | 5.5% | 2.21% | 1.52% | 2.8% | 1.8% | 2.78% |
| 2026/01/09 | 15.62% | 9.5% | 8.77% | 4.74% | 4.39% | 2.72% | 1.69% | 2.91% | 2.24% | 2.36% |
| 2026/01/10 | 15.67% | 9.54% | 10.22% | 4.61% | 5.41% | 3.41% | 1.94% | 2.75% | 1.47% | 3.46% |
| 2026/01/11 | 15.16% | 10.28% | 10.3% | 5.07% | 5.81% | 4.44% | 1.65% | 2.51% | 1.45% | 2.91% |
| 2026/01/12 | 16.03% | 10.31% | 9.24% | 4.63% | 5.4% | 3.82% | 1.74% | 1.99% | 1.98% | 2.51% |
| 2026/01/13 | 16.2% | 9.94% | 9.05% | 4.63% | 4.36% | 4.2% | 1.73% | 1.72% | 2.2% | 2.17% |
| 2026/01/14 | 16.15% | 11.22% | 9.16% | 4.74% | 3.86% | 3.34% | 1.9% | 1.61% | 2.12% | 2.5% |
| 2026/01/15 | 15.23% | 10.66% | 8.54% | 4.6% | 3.88% | 3.78% | 1.88% | 1.8% | 2.29% | 2.19% |
| 2026/01/16 | 15.55% | 9.46% | 8.74% | 4.72% | 4.37% | 2.71% | 1.68% | 2.89% | 2.23% | 2.35% |
| 2026/01/17 | 16.6% | 10.82% | 9.46% | 5.01% | 5.12% | 2.92% | 2.24% | 2.3% | 1.3% | 3.23% |
| 2026/01/18 | 15.53% | 10.32% | 9.6% | 5.11% | 5.29% | 3.19% | 2.1% | 2.38% | 1.82% | 3.19% |
| 2026/01/19 | 16.72% | 10.57% | 9.13% | 4.01% | 5.19% | 1.88% | 1.89% | 2.03% | 2.12% | 2.5% |
| 2026/01/20 | 16.54% | 10.98% | 9.17% | 4.5% | 4.9% | 1.95% | 2.02% | 2.12% | 2.03% | 2.82% |
| 2026/01/21 | 17.22% | 10.12% | 8.6% | 4.6% | 5.08% | 2.42% | 1.81% | 1.84% | 1.74% | 2.71% |
| 2026/01/22 | 18.48% | 10.4% | 9.53% | 4.28% | 4.99% | 2.2% | 1.58% | 1.87% | 1.91% | 2.57% |
| 2026/01/23 | 17.78% | 11.05% | 9.44% | 4.66% | 4.34% | 2.83% | 1.58% | 1.99% | 2.29% | 2.9% |
| 2026/01/24 | 18.53% | 11.17% | 9.28% | 4.46% | 4.98% | 1.76% | 2.2% | 2.15% | 1.62% | 3.22% |
| 2026/01/25 | 17.32% | 11.15% | 10.52% | 4.41% | 5.67% | 3.32% | 2.18% | 1.91% | 1.44% | 3.06% |
| 2026/01/26 | 18.23% | 11.8% | 5.99% | 6.82% | 2.8% | 2.8% | 1.62% | 2.05% | 1.52% | 2.6% |
| 2026/01/27 | 18.29% | 10.73% | 9.34% | 6.14% | 4.46% | 1.88% | 1.4% | 2.34% | 1.69% | 2.7% |
| 2026/01/28 | 19.18% | 12.08% | 8.08% | 5.12% | 6.07% | 1.37% | 1.65% | 2.34% | 1.81% | 2.69% |
| 2026/01/29 | 19.66% | 12.72% | 8.13% | 5.29% | 4.98% | 1.9% | 1.98% | 2.26% | 1.85% | 2.27% |
| 2026/01/30 | 17.39% | 10.89% | 9.7% | 3.81% | 5.58% | 2.49% | 2.03% | 2.42% | 2.22% | 2.69% |
| 2026/01/31 | 17.91% | 11.36% | 9.75% | 5.34% | 4.46% | 3.35% | 1.99% | 1.98% | 1.62% | 1.1% |
- moneysupermarket.com
- comparethemarket.com
- confused.com
- gocompare.com
- uswitch.com
- marshmallow.com
- directline.com
- staysure.co.uk
- hiscox.co.uk
- simplybusiness.co.uk
Copyright © Adthena. All rights reserved.
Moneysupermarket.com led January 2026, peaking at 19.66% on the 29th. Comparethemarket.com followed, ending at 11.36%. Confused.com and Gocompare.com showed fluctuations, while Uswitch.com and Marshmallow.com had modest gains.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 676 |
| 2026/01/02 | 697 |
| 2026/01/03 | 706 |
| 2026/01/04 | 711 |
| 2026/01/05 | 736 |
| 2026/01/06 | 733 |
| 2026/01/07 | 681 |
| 2026/01/08 | 716 |
| 2026/01/09 | 720 |
| 2026/01/10 | 715 |
| 2026/01/11 | 724 |
| 2026/01/12 | 728 |
| 2026/01/13 | 733 |
| 2026/01/14 | 736 |
| 2026/01/15 | 727 |
| 2026/01/16 | 720 |
| 2026/01/17 | 724 |
| 2026/01/18 | 726 |
| 2026/01/19 | 721 |
| 2026/01/20 | 719 |
| 2026/01/21 | 713 |
| 2026/01/22 | 712 |
| 2026/01/23 | 711 |
| 2026/01/24 | 703 |
| 2026/01/25 | 701 |
| 2026/01/26 | 1045 |
| 2026/01/27 | 892 |
| 2026/01/28 | 895 |
| 2026/01/29 | 890 |
| 2026/01/30 | 885 |
| 2026/01/31 | 878 |
Copyright © Adthena. All rights reserved.
In January 2026, distinct advertisers fluctuated, peaking at 1,045 on the 26th, before settling at 878.
