Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 20.3 |
| comparethemarket.com | 11.96 |
| confused.com | 8.45 |
| directline.com | 5.47 |
| lv.com | 3.75 |
| gocompare.com | 3.52 |
| staysure.co.uk | 3.44 |
| uswitch.com | 3.05 |
| admiral.com | 2.78 |
| tempcover.com | 2.3 |
| others | 34.98 |
- moneysupermarket.com - 20.3%
- comparethemarket.com - 11.96%
- confused.com - 8.45%
- directline.com - 5.47%
- lv.com - 3.75%
- gocompare.com - 3.52%
- staysure.co.uk - 3.44%
- uswitch.com - 3.05%
- admiral.com - 2.78%
- tempcover.com - 2.3%
- others - 34.98%
Copyright © Adthena. All rights reserved.
In the PPC landscape, moneysupermarket.com leads with 20.3% click share, followed by comparethemarket.com at 11.96%. Others collectively hold 34.98%, showcasing diverse competition.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | comparethemarket.com | confused.com | directline.com | staysure.co.uk | gocompare.com | hiscox.co.uk | uswitch.com | tempcover.com | lv.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 24.02% | 11.26% | 9.62% | 3.59% | 3.12% | 2.76% | 1.57% | 3.12% | 2.23% | 2.06% |
| 2026/08/02 | 22.52% | 12.08% | 9.67% | 4.71% | 3.28% | 2.6% | 1.8% | 2.8% | 2.6% | 2.21% |
| 2026/08/03 | 23.31% | 11.56% | 9.73% | 3.5% | 3.16% | 2.75% | 2.08% | 3.47% | 2.39% | 1.62% |
| 2026/08/04 | 24.34% | 11.78% | 7.17% | 5.71% | 3.68% | 2.48% | 1.96% | 2.74% | 1.8% | 1.25% |
| 2026/08/05 | 24.72% | 11.38% | 7.78% | 4.39% | 3.32% | 2.34% | 1.66% | 2.05% | 1.88% | 1.87% |
| 2026/08/06 | 25.89% | 10.96% | 7.25% | 4.92% | 2.37% | 1.85% | 1.94% | 2.21% | 2.25% | 2.49% |
| 2026/08/07 | 24.14% | 11.18% | 7.04% | 4.2% | 2.58% | 2.32% | 2.25% | 2.77% | 2.41% | 2.82% |
| 2026/08/08 | 22.59% | 11.84% | 7.1% | 4.43% | 2.76% | 1.81% | 2.33% | 3.84% | 2.49% | 2.68% |
| 2026/08/09 | 25.92% | 11.21% | 6.27% | 4.85% | 3.59% | 2.86% | 1.82% | 3.21% | 2.12% | 3.59% |
| 2026/08/10 | 23.13% | 9.17% | 8.27% | 4.17% | 3.42% | 3.93% | 1.7% | 3.99% | 1.75% | 2.8% |
| 2026/08/11 | 22.08% | 9.72% | 8.38% | 4.65% | 4.72% | 3.09% | 2.26% | 3.54% | 2.04% | 2.67% |
| 2026/08/12 | 22.55% | 10.03% | 8.27% | 3.32% | 3.45% | 4.11% | 2.27% | 3.01% | 1.63% | 2.96% |
| 2026/08/13 | 21.05% | 9.76% | 9.42% | 3.67% | 3.07% | 3.56% | 2.04% | 3.23% | 1.54% | 3.04% |
| 2026/08/14 | 21.8% | 9.77% | 9.43% | 4.08% | 3.34% | 3.36% | 2.08% | 2.98% | 2.02% | 1.72% |
| 2026/08/15 | 21.67% | 10.44% | 8.91% | 4.74% | 2.91% | 3.2% | 1.96% | 3.27% | 2.21% | 2.93% |
| 2026/08/16 | 23.03% | 10.54% | 7.64% | 5.55% | 2.72% | 2.41% | 1.81% | 2.57% | 2.69% | 2.61% |
| 2026/08/17 | 21.52% | 9.9% | 8.33% | 5.07% | 3.53% | 3.16% | 2.07% | 2.91% | 2.54% | 2% |
| 2026/08/18 | 21.08% | 10.67% | 9.33% | 4.18% | 3.98% | 3.54% | 2.33% | 3.29% | 2.4% | 2.06% |
| 2026/08/19 | 21.89% | 9.66% | 8.07% | 3.87% | 2.93% | 3.63% | 2.53% | 3.68% | 2.08% | 2.78% |
| 2026/08/20 | 24.08% | 10.04% | 7.74% | 4.84% | 2.71% | 2.79% | 2.18% | 2.57% | 2.02% | 2.6% |
| 2026/08/21 | 24.57% | 8.45% | 8.4% | 5.38% | 2.75% | 2.8% | 2.27% | 2.87% | 2.15% | 2.33% |
| 2026/08/22 | 24.38% | 9.88% | 8.37% | 5.31% | 2.6% | 1.94% | 2.06% | 2.11% | 2.78% | 2.49% |
| 2026/08/23 | 23.32% | 10.47% | 9.39% | 5.91% | 3.07% | 2.12% | 2.05% | 2.14% | 2.79% | 1.93% |
| 2026/08/24 | 27.15% | 9.42% | 6.37% | 5.27% | 2.92% | 2.53% | 2.55% | 1.6% | 2.43% | 3.12% |
| 2026/08/25 | 21.71% | 9.1% | 9.17% | 4.08% | 3.32% | 4.4% | 2.06% | 3.48% | 1.96% | 1.74% |
| 2026/08/26 | 20.83% | 9.62% | 9.27% | 4.31% | 3.41% | 4.2% | 1.85% | 3.4% | 1.62% | 1.82% |
| 2026/08/27 | 19.68% | 9.05% | 9.29% | 4.43% | 3.85% | 5.57% | 1.61% | 4.58% | 1.56% | 1.33% |
| 2026/08/28 | 23.74% | 7.89% | 7.92% | 6.45% | 4.02% | 3.25% | 2.2% | 2.74% | 1.96% | 1.38% |
| 2026/08/29 | 23.49% | 8.89% | 8.5% | 6.88% | 4.13% | 3.21% | 1.82% | 2.28% | 2.15% | 1.61% |
| 2026/08/30 | 21.79% | 9.02% | 8.45% | 7.34% | 4.29% | 3.99% | 2.09% | 2.85% | 1.94% | 1.22% |
| 2026/08/31 | 21.93% | 8.69% | 8.08% | 6.88% | 4.5% | 3.31% | 2.2% | 2.09% | 2.07% | 1.46% |
- moneysupermarket.com
- comparethemarket.com
- confused.com
- directline.com
- staysure.co.uk
- gocompare.com
- hiscox.co.uk
- uswitch.com
- tempcover.com
- lv.com
Copyright © Adthena. All rights reserved.
In August 2026, moneysupermarket.com led with fluctuating spend shares, peaking at 27.15% on the 24th. Comparethemarket.com and confused.com followed, showing varied trends. The month concluded with moneysupermarket.com maintaining dominance.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 661 |
| 2026/08/02 | 663 |
| 2026/08/03 | 670 |
| 2026/08/04 | 667 |
| 2026/08/05 | 669 |
| 2026/08/06 | 665 |
| 2026/08/07 | 648 |
| 2026/08/08 | 616 |
| 2026/08/09 | 610 |
| 2026/08/10 | 635 |
| 2026/08/11 | 619 |
| 2026/08/12 | 628 |
| 2026/08/13 | 637 |
| 2026/08/14 | 617 |
| 2026/08/15 | 610 |
| 2026/08/16 | 613 |
| 2026/08/17 | 612 |
| 2026/08/18 | 608 |
| 2026/08/19 | 602 |
| 2026/08/20 | 604 |
| 2026/08/21 | 585 |
| 2026/08/22 | 562 |
| 2026/08/23 | 567 |
| 2026/08/24 | 588 |
| 2026/08/25 | 593 |
| 2026/08/26 | 602 |
| 2026/08/27 | 622 |
| 2026/08/28 | 613 |
| 2026/08/29 | 607 |
| 2026/08/30 | 606 |
| 2026/08/31 | 613 |
Copyright © Adthena. All rights reserved.
August began with 661 advertisers, peaking at 670 on the 3rd. A decline followed, reaching 562 on the 22nd. The month concluded with a slight recovery to 613 advertisers.
