Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 14.84 |
| confused.com | 10.98 |
| comparethemarket.com | 8.25 |
| uswitch.com | 6.39 |
| gocompare.com | 5.59 |
| staysure.co.uk | 4.09 |
| directline.com | 3.32 |
| admiral.com | 3.05 |
| postoffice.co.uk | 2.64 |
| quotezone.co.uk | 2.41 |
| others | 38.44 |
- moneysupermarket.com - 14.84%
- confused.com - 10.98%
- comparethemarket.com - 8.25%
- uswitch.com - 6.39%
- gocompare.com - 5.59%
- staysure.co.uk - 4.09%
- directline.com - 3.32%
- admiral.com - 3.05%
- postoffice.co.uk - 2.64%
- quotezone.co.uk - 2.41%
- others - 38.44%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘moneysupermarket.com’ leads with 14.84% click share, followed by ‘confused.com’ at 10.98%. ‘Others’ collectively hold a significant 38.44%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | uswitch.com | gocompare.com | staysure.co.uk | directline.com | quotezone.co.uk | simplybusiness.co.uk | hiscox.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 18.03% | 9.93% | 8.26% | 5.17% | 4.56% | 3.97% | 3.05% | 2.43% | 1.83% | 2% |
| 2026/06/02 | 17.3% | 9.63% | 7.81% | 4.65% | 5.34% | 3.64% | 3.12% | 2.35% | 1.62% | 1.9% |
| 2026/06/03 | 16.11% | 10.76% | 7.43% | 5.46% | 4.55% | 3.3% | 3.29% | 2.07% | 2.13% | 2.16% |
| 2026/06/04 | 16.33% | 10.69% | 6.91% | 6.32% | 5.11% | 3.84% | 3.02% | 2.72% | 1.72% | 1.68% |
| 2026/06/05 | 17.49% | 10.56% | 7.03% | 5.93% | 4.19% | 3.46% | 3.13% | 2.73% | 1.61% | 1.79% |
| 2026/06/06 | 17.27% | 10.63% | 7.92% | 6.58% | 4.72% | 3.97% | 3.23% | 2.73% | 2.41% | 1.56% |
| 2026/06/07 | 16.22% | 10.3% | 8.63% | 6.62% | 4.31% | 3.9% | 3.75% | 2.51% | 2.49% | 1.68% |
| 2026/06/08 | 16% | 10.15% | 7.3% | 5.78% | 5.13% | 3.95% | 3.44% | 2.03% | 1.75% | 2.2% |
| 2026/06/09 | 16.43% | 9.67% | 6.62% | 5.44% | 5.96% | 4.04% | 3.48% | 2.23% | 1.92% | 2.13% |
| 2026/06/10 | 16.08% | 9.16% | 6.22% | 5.1% | 5.9% | 3.58% | 3.31% | 1.99% | 1.83% | 1.8% |
| 2026/06/11 | 14.65% | 10.26% | 5.92% | 6.07% | 7.06% | 3.04% | 2.78% | 2.27% | 2.07% | 2.01% |
| 2026/06/12 | 13.73% | 9.83% | 6.6% | 5.79% | 6.55% | 3.58% | 2.9% | 2.08% | 2.28% | 2.13% |
| 2026/06/13 | 15.47% | 9.63% | 7.26% | 5.62% | 6.71% | 3.49% | 3.11% | 2.17% | 2.98% | 1.85% |
| 2026/06/14 | 15.59% | 9.1% | 7.14% | 5.77% | 7.18% | 3.42% | 2.76% | 2.24% | 2.99% | 2.04% |
| 2026/06/15 | 14.23% | 9.68% | 7.3% | 5.6% | 5.88% | 3.37% | 2.97% | 2.06% | 2.46% | 2.65% |
| 2026/06/16 | 14.13% | 9.15% | 7.43% | 5.91% | 6.06% | 3.5% | 2.95% | 2.03% | 2.54% | 2.32% |
| 2026/06/17 | 13.93% | 8.89% | 7.28% | 6.17% | 5.61% | 3.5% | 2.91% | 1.84% | 2.69% | 2.47% |
| 2026/06/18 | 13.64% | 9.35% | 6.5% | 5.75% | 5.69% | 3.29% | 3.07% | 1.8% | 2.63% | 2.53% |
| 2026/06/19 | 14.38% | 8.94% | 6.59% | 5.87% | 5.3% | 3.37% | 3.24% | 1.76% | 2.78% | 2.62% |
| 2026/06/20 | 14.91% | 9.09% | 6.65% | 5.71% | 6.99% | 3.33% | 3.49% | 2.44% | 2.93% | 2.06% |
| 2026/06/21 | 14.31% | 10.1% | 6.75% | 5.86% | 7.01% | 3.22% | 3.5% | 2.45% | 2.9% | 2.03% |
| 2026/06/22 | 14.42% | 9.37% | 6.97% | 6.53% | 5.22% | 3.64% | 3.49% | 2.26% | 2.56% | 2.76% |
| 2026/06/23 | 13.8% | 10.46% | 5.95% | 5.82% | 5.63% | 4.14% | 3.56% | 2.3% | 2.38% | 2.24% |
| 2026/06/24 | 13.84% | 10.54% | 6.13% | 6.69% | 5.31% | 3.68% | 3.51% | 2.53% | 2.51% | 2.33% |
| 2026/06/25 | 14.29% | 10.18% | 6.02% | 5.65% | 6.04% | 3.99% | 3.38% | 1.93% | 2.95% | 2.58% |
| 2026/06/26 | 14.77% | 9.65% | 6.48% | 5.73% | 6.02% | 3.92% | 3.34% | 1.87% | 2.69% | 2.57% |
| 2026/06/27 | 13.78% | 10.63% | 6.42% | 5.73% | 7.2% | 4.05% | 3.46% | 2.66% | 2.84% | 2.14% |
| 2026/06/28 | 13.45% | 10.33% | 6.72% | 6.57% | 5.68% | 3.82% | 3.36% | 3.07% | 2.72% | 2.14% |
| 2026/06/29 | 13.38% | 10.3% | 7.21% | 6.56% | 5.39% | 4.02% | 3.27% | 2.63% | 2.32% | 2.43% |
| 2026/06/30 | 13.72% | 11.29% | 7.07% | 5.97% | 5.94% | 3.62% | 2.99% | 2.86% | 2.29% | 2.27% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- uswitch.com
- gocompare.com
- staysure.co.uk
- directline.com
- quotezone.co.uk
- simplybusiness.co.uk
- hiscox.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, moneysupermarket.com led with a declining trend, starting at 18.03% and ending at 13.72%. Confused.com showed a fluctuating pattern, closing at 11.29%. Comparethemarket.com and uswitch.com experienced moderate variations, finishing at 7.07% and 5.97%, respectively. Gocompare.com and staysure.co.uk had slight increases, ending at 5.94% and 3.62%. Directline.com and quotezone.co.uk saw minor changes, closing at 2.99% and 2.86%. Simplybusiness.co.uk and hiscox.co.uk showed stability, finishing at 2.29% and 2.27%.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 889 |
| 2026/06/02 | 846 |
| 2026/06/03 | 866 |
| 2026/06/04 | 819 |
| 2026/06/05 | 806 |
| 2026/06/06 | 799 |
| 2026/06/07 | 799 |
| 2026/06/08 | 806 |
| 2026/06/09 | 760 |
| 2026/06/10 | 760 |
| 2026/06/11 | 718 |
| 2026/06/12 | 731 |
| 2026/06/13 | 692 |
| 2026/06/14 | 679 |
| 2026/06/15 | 678 |
| 2026/06/16 | 681 |
| 2026/06/17 | 680 |
| 2026/06/18 | 665 |
| 2026/06/19 | 678 |
| 2026/06/20 | 668 |
| 2026/06/21 | 673 |
| 2026/06/22 | 675 |
| 2026/06/23 | 690 |
| 2026/06/24 | 685 |
| 2026/06/25 | 674 |
| 2026/06/26 | 664 |
| 2026/06/27 | 678 |
| 2026/06/28 | 671 |
| 2026/06/29 | 678 |
| 2026/06/30 | 658 |
Copyright © Adthena. All rights reserved.
June began with 889 advertisers, gradually declining to 658 by month’s end. The mid-month saw fluctuations, but the overall trend was a steady decrease.
