Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 13.89 |
| confused.com | 12.39 |
| comparethemarket.com | 8.26 |
| uswitch.com | 6.91 |
| gocompare.com | 4.8 |
| staysure.co.uk | 3.91 |
| admiral.com | 3.48 |
| directline.com | 3.4 |
| postoffice.co.uk | 2.31 |
| quotezone.co.uk | 1.67 |
| others | 38.98 |
- moneysupermarket.com - 13.89%
- confused.com - 12.39%
- comparethemarket.com - 8.26%
- uswitch.com - 6.91%
- gocompare.com - 4.8%
- staysure.co.uk - 3.91%
- admiral.com - 3.48%
- directline.com - 3.4%
- postoffice.co.uk - 2.31%
- quotezone.co.uk - 1.67%
- others - 38.98%
Copyright © Adthena. All rights reserved.
Moneysupermarket.com leads with 13.89% click share, followed by Confused.com at 12.39%. Others collectively hold 38.98%, showcasing diverse competition.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | gocompare.com | comparethemarket.com | uswitch.com | staysure.co.uk | directline.com | hiscox.co.uk | simplybusiness.co.uk | quotezone.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 15.72% | 11.62% | 4.9% | 7.32% | 6.22% | 3.4% | 3% | 2.45% | 2.34% | 1.53% |
| 2026/04/02 | 14.43% | 11.32% | 4.35% | 7.23% | 6.4% | 3.45% | 2.86% | 2.79% | 2.58% | 1.78% |
| 2026/04/03 | 15.56% | 10.88% | 4.97% | 8.24% | 6.33% | 3.44% | 3.12% | 2.1% | 1.94% | 1.82% |
| 2026/04/04 | 14.74% | 12.34% | 4.85% | 7.73% | 7.36% | 3.7% | 2.97% | 2.02% | 2.36% | 1.81% |
| 2026/04/05 | 14.46% | 11.33% | 4.37% | 7.45% | 8.06% | 3.75% | 3.54% | 2.27% | 2.72% | 2.39% |
| 2026/04/06 | 14.13% | 11.78% | 4.05% | 7.51% | 8.14% | 3.44% | 3.14% | 1.74% | 3.91% | 1.75% |
| 2026/04/07 | 13.9% | 10.93% | 3.83% | 7.18% | 6.8% | 3.59% | 3.08% | 2.48% | 3.33% | 1.87% |
| 2026/04/08 | 15.08% | 11.61% | 3.2% | 7.07% | 5.78% | 3.65% | 3.41% | 2.27% | 3.28% | 1.83% |
| 2026/04/09 | 14.58% | 11.43% | 3.21% | 6.91% | 7.1% | 3.58% | 3.24% | 2.4% | 3.1% | 1.04% |
| 2026/04/10 | 14.32% | 11.17% | 4% | 6.93% | 7.97% | 3.83% | 3% | 1.89% | 3.2% | 1.69% |
| 2026/04/11 | 14.66% | 11.33% | 4.68% | 6.38% | 7.09% | 3.76% | 3.71% | 1.4% | 3.53% | 1.68% |
| 2026/04/12 | 14.74% | 11.79% | 4.04% | 6.66% | 6.65% | 3.69% | 3.59% | 2.06% | 3.61% | 1.68% |
| 2026/04/13 | 15.2% | 11.62% | 4.11% | 7.48% | 5.71% | 3.97% | 2.71% | 1.87% | 3.16% | 1.52% |
| 2026/04/14 | 15.13% | 11.26% | 4.04% | 7.3% | 6.93% | 3.77% | 2.57% | 2% | 2.35% | 1.35% |
| 2026/04/15 | 14.74% | 9.45% | 4.83% | 7.85% | 6.25% | 3.78% | 2.47% | 2% | 2.01% | 1.35% |
| 2026/04/16 | 15.13% | 10.22% | 5.9% | 7.18% | 5.11% | 3.76% | 2.93% | 2% | 2.36% | 1.15% |
| 2026/04/17 | 14.58% | 9.52% | 5.68% | 8.33% | 5.09% | 3.62% | 2.9% | 2.47% | 2.47% | 1.23% |
| 2026/04/18 | 15.78% | 10.5% | 5.9% | 6.88% | 5% | 3.65% | 2.98% | 1.67% | 3.38% | 1.17% |
| 2026/04/19 | 14.82% | 10.53% | 5.86% | 7.15% | 5.19% | 3.73% | 2.93% | 1.92% | 3.03% | 1.26% |
| 2026/04/20 | 14.05% | 10.31% | 6.28% | 7.4% | 5.27% | 3.78% | 3.09% | 2.45% | 2.55% | 1.28% |
| 2026/04/21 | 15.81% | 10.25% | 5.13% | 7.04% | 5.69% | 3.82% | 2.47% | 2.35% | 2.09% | 1.57% |
| 2026/04/22 | 15.36% | 10.62% | 4.76% | 6.91% | 7.48% | 3.78% | 2.84% | 2.51% | 2.06% | 1.4% |
| 2026/04/23 | 15.68% | 11.18% | 4.96% | 6.43% | 6.7% | 3.51% | 3.06% | 2.78% | 2.23% | 1.23% |
| 2026/04/24 | 15.67% | 12% | 5.6% | 6.68% | 7% | 3.39% | 2.54% | 2.91% | 2.17% | 1.28% |
| 2026/04/25 | 15.01% | 13.77% | 5.89% | 6.05% | 5.96% | 3.35% | 3.07% | 2.28% | 3.26% | 1.47% |
| 2026/04/26 | 14.01% | 14.69% | 5.15% | 6.96% | 5.79% | 3.13% | 3.26% | 2.66% | 3.24% | 1.88% |
| 2026/04/27 | 15.84% | 11.18% | 4.75% | 7.27% | 5.28% | 3.54% | 2.97% | 3.61% | 2.4% | 1.84% |
| 2026/04/28 | 16.57% | 10.5% | 5.74% | 6.3% | 6.65% | 3.5% | 2.76% | 2.74% | 2.35% | 2.65% |
| 2026/04/29 | 15.93% | 10.98% | 6.54% | 5.9% | 6.42% | 3.14% | 2.77% | 2.12% | 2.38% | 1.63% |
| 2026/04/30 | 16.02% | 10.41% | 6.59% | 6.06% | 5.59% | 3.04% | 2.96% | 2.9% | 2.54% | 1.52% |
- moneysupermarket.com
- confused.com
- gocompare.com
- comparethemarket.com
- uswitch.com
- staysure.co.uk
- directline.com
- hiscox.co.uk
- simplybusiness.co.uk
- quotezone.co.uk
Copyright © Adthena. All rights reserved.
In April 2026, moneysupermarket.com led with fluctuating spend shares, peaking at 16.57%. Confused.com saw a mid-month surge, while gocompare.com ended strong at 6.59%. Overall, dynamic shifts marked the month.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 684 |
| 2026/04/02 | 672 |
| 2026/04/03 | 669 |
| 2026/04/04 | 677 |
| 2026/04/05 | 680 |
| 2026/04/06 | 683 |
| 2026/04/07 | 687 |
| 2026/04/08 | 682 |
| 2026/04/09 | 674 |
| 2026/04/10 | 672 |
| 2026/04/11 | 675 |
| 2026/04/12 | 659 |
| 2026/04/13 | 686 |
| 2026/04/14 | 682 |
| 2026/04/15 | 685 |
| 2026/04/16 | 681 |
| 2026/04/17 | 680 |
| 2026/04/18 | 669 |
| 2026/04/19 | 674 |
| 2026/04/20 | 676 |
| 2026/04/21 | 667 |
| 2026/04/22 | 660 |
| 2026/04/23 | 654 |
| 2026/04/24 | 665 |
| 2026/04/25 | 646 |
| 2026/04/26 | 644 |
| 2026/04/27 | 662 |
| 2026/04/28 | 660 |
| 2026/04/29 | 657 |
| 2026/04/30 | 654 |
Copyright © Adthena. All rights reserved.
April began with 684 advertisers, fluctuating throughout the month. Mid-month saw a peak at 687, but numbers declined, ending at 654.
