Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 15.45 |
| confused.com | 10.99 |
| comparethemarket.com | 8.78 |
| uswitch.com | 6.83 |
| gocompare.com | 4.55 |
| admiral.com | 3.99 |
| staysure.co.uk | 3.53 |
| directline.com | 2.91 |
| postoffice.co.uk | 2.3 |
| tescoinsurance.com | 1.86 |
| others | 38.81 |
- moneysupermarket.com - 15.45%
- confused.com - 10.99%
- comparethemarket.com - 8.78%
- uswitch.com - 6.83%
- gocompare.com - 4.55%
- admiral.com - 3.99%
- staysure.co.uk - 3.53%
- directline.com - 2.91%
- postoffice.co.uk - 2.3%
- tescoinsurance.com - 1.86%
- others - 38.81%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘moneysupermarket.com’ leads with 15.45% click share, followed by ‘confused.com’ at 10.99%. ‘Others’ collectively hold a significant 38.81%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | uswitch.com | gocompare.com | directline.com | staysure.co.uk | hiscox.co.uk | admiral.com | simplybusiness.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 16.48% | 10.96% | 8.23% | 6.41% | 5.28% | 3.4% | 3.38% | 2.09% | 1.54% | 2.85% |
| 2026/03/02 | 15.28% | 11.43% | 6.61% | 6.68% | 4.81% | 2.78% | 3.27% | 2.26% | 1.57% | 2.51% |
| 2026/03/03 | 15.99% | 10.51% | 7.4% | 6.1% | 4.61% | 2.5% | 3.79% | 2.39% | 1.53% | 1.93% |
| 2026/03/04 | 16.73% | 10.12% | 7.12% | 5.91% | 4.65% | 2.46% | 3.41% | 2.33% | 1.56% | 2.15% |
| 2026/03/05 | 16.67% | 10.45% | 7.03% | 6.31% | 5.05% | 2.84% | 3.52% | 2.39% | 1.49% | 1.97% |
| 2026/03/06 | 16.64% | 10.35% | 7.29% | 6.6% | 5.78% | 2.59% | 3.45% | 2.53% | 1.54% | 2.06% |
| 2026/03/07 | 17.21% | 10.5% | 8.31% | 6.65% | 4.83% | 2.75% | 3.22% | 2.29% | 2.01% | 2.61% |
| 2026/03/08 | 17.51% | 10.26% | 7.99% | 6.96% | 4.8% | 2.68% | 3.02% | 2.16% | 1.74% | 2.38% |
| 2026/03/09 | 16.58% | 10.17% | 7.87% | 6.01% | 4.06% | 2.42% | 3.06% | 2.69% | 1.78% | 2.26% |
| 2026/03/10 | 18.02% | 10.29% | 7.06% | 6.14% | 4.22% | 2.54% | 3.03% | 2.59% | 2.15% | 1.82% |
| 2026/03/11 | 17.5% | 8.67% | 7.47% | 7.26% | 4.1% | 2.49% | 3.09% | 2.56% | 1.89% | 1.93% |
| 2026/03/12 | 16.79% | 8.74% | 7.01% | 6.15% | 4.48% | 2.61% | 2.96% | 2.58% | 2.35% | 1.97% |
| 2026/03/13 | 17.26% | 9.21% | 8.09% | 6.14% | 4.54% | 2.82% | 3.41% | 2.79% | 1.5% | 2.04% |
| 2026/03/14 | 17.73% | 10.77% | 7.6% | 6.47% | 4.85% | 2.63% | 2.98% | 2.24% | 1.99% | 2.22% |
| 2026/03/15 | 17.71% | 9.85% | 7.47% | 5.98% | 5.14% | 2.71% | 3.34% | 2.05% | 1.71% | 2.27% |
| 2026/03/16 | 17.19% | 9.43% | 8.35% | 6.4% | 5.16% | 2.14% | 2.55% | 1.95% | 1.85% | 2.17% |
| 2026/03/17 | 17.36% | 9.37% | 8.25% | 6.73% | 4.53% | 2.36% | 2.98% | 2.19% | 1.46% | 2.17% |
| 2026/03/18 | 16.93% | 9.72% | 6.62% | 6.34% | 4.9% | 2.6% | 2.93% | 2.53% | 1.74% | 1.92% |
| 2026/03/19 | 16.41% | 9.46% | 7.54% | 6.22% | 5.09% | 2.62% | 3.4% | 2.66% | 1.6% | 1.85% |
| 2026/03/20 | 16.44% | 9.08% | 7.52% | 6.33% | 4.75% | 2.66% | 3.48% | 2.83% | 1.59% | 1.96% |
| 2026/03/21 | 16.26% | 10.25% | 7.05% | 7.83% | 5.23% | 2.77% | 3.48% | 2.05% | 1.8% | 2.01% |
| 2026/03/22 | 16.12% | 10.58% | 6.57% | 8.13% | 4.67% | 2.65% | 3.41% | 2.15% | 1.95% | 2.21% |
| 2026/03/23 | 15.95% | 10.96% | 7.28% | 6.42% | 4.23% | 2.41% | 2.92% | 2.04% | 1.28% | 1.86% |
| 2026/03/24 | 17.35% | 9.36% | 8.25% | 6.73% | 4.53% | 2.36% | 2.97% | 2.19% | 1.46% | 2.17% |
| 2026/03/25 | 16.34% | 10.58% | 7.32% | 5.74% | 3.84% | 2.98% | 3.22% | 2.96% | 1.63% | 1.38% |
| 2026/03/26 | 15.77% | 11.53% | 7.37% | 7.72% | 3.28% | 3.03% | 3.19% | 2.84% | 1.64% | 1.46% |
| 2026/03/27 | 15.87% | 10.97% | 7.1% | 7.85% | 3.84% | 3.13% | 2.95% | 2.78% | 1.69% | 1.91% |
| 2026/03/28 | 16.76% | 12.27% | 6.81% | 6.76% | 4.33% | 3.47% | 3.02% | 2.34% | 1.62% | 2.48% |
| 2026/03/29 | 17.34% | 11.63% | 8.37% | 6.98% | 4.38% | 3.35% | 2.72% | 2.63% | 1.6% | 2.47% |
| 2026/03/30 | 16.45% | 12.2% | 8.61% | 6.52% | 4.42% | 2.72% | 2.58% | 2.7% | 1.59% | 1.66% |
| 2026/03/31 | 15.81% | 11.94% | 7.22% | 7.18% | 3.97% | 3.05% | 2.99% | 2.42% | 1.58% | 1.53% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- uswitch.com
- gocompare.com
- directline.com
- staysure.co.uk
- hiscox.co.uk
- admiral.com
- simplybusiness.co.uk
Copyright © Adthena. All rights reserved.
In March 2026, moneysupermarket.com led with a fluctuating spend share, peaking at 18.02% on March 10. Confused.com saw a rise, ending at 11.94%. Comparethemarket.com and uswitch.com showed varied trends, while gocompare.com and directline.com had lower shares. Staysure.co.uk, hiscox.co.uk, admiral.com, and simplybusiness.co.uk maintained modest shares, with slight fluctuations throughout the month.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 676 |
| 2026/03/02 | 694 |
| 2026/03/03 | 683 |
| 2026/03/04 | 678 |
| 2026/03/05 | 688 |
| 2026/03/06 | 694 |
| 2026/03/07 | 681 |
| 2026/03/08 | 684 |
| 2026/03/09 | 683 |
| 2026/03/10 | 690 |
| 2026/03/11 | 685 |
| 2026/03/12 | 693 |
| 2026/03/13 | 683 |
| 2026/03/14 | 677 |
| 2026/03/15 | 687 |
| 2026/03/16 | 700 |
| 2026/03/17 | 695 |
| 2026/03/18 | 700 |
| 2026/03/19 | 695 |
| 2026/03/20 | 698 |
| 2026/03/21 | 690 |
| 2026/03/22 | 686 |
| 2026/03/23 | 701 |
| 2026/03/24 | 695 |
| 2026/03/25 | 684 |
| 2026/03/26 | 672 |
| 2026/03/27 | 674 |
| 2026/03/28 | 665 |
| 2026/03/29 | 663 |
| 2026/03/30 | 674 |
| 2026/03/31 | 663 |
Copyright © Adthena. All rights reserved.
March began with 676 advertisers, peaking at 701 mid-month. A decline followed, ending at 663.
