Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 14.55 |
| confused.com | 11.88 |
| comparethemarket.com | 7.37 |
| uswitch.com | 6.43 |
| gocompare.com | 4.8 |
| staysure.co.uk | 3.39 |
| admiral.com | 3.33 |
| directline.com | 3.07 |
| postoffice.co.uk | 2.56 |
| tescoinsurance.com | 2.19 |
| others | 40.43 |
- moneysupermarket.com - 14.55%
- confused.com - 11.88%
- comparethemarket.com - 7.37%
- uswitch.com - 6.43%
- gocompare.com - 4.8%
- staysure.co.uk - 3.39%
- admiral.com - 3.33%
- directline.com - 3.07%
- postoffice.co.uk - 2.56%
- tescoinsurance.com - 2.19%
- others - 40.43%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘moneysupermarket.com’ leads with a 14.55% click share, followed by ‘confused.com’ at 11.88%. ‘Others’ collectively dominate with 40.43%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | uswitch.com | staysure.co.uk | gocompare.com | directline.com | simplybusiness.co.uk | quotezone.co.uk | hiscox.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 15.5% | 12.07% | 5.63% | 6.04% | 2.74% | 7.32% | 2.54% | 2.24% | 1.47% | 3.1% |
| 2026/05/02 | 15.59% | 12.51% | 5.89% | 6.26% | 3.09% | 6.77% | 2.66% | 2.72% | 1.68% | 2.35% |
| 2026/05/03 | 14.32% | 11.97% | 5.78% | 7.21% | 2.96% | 6.83% | 2.76% | 2.66% | 1.89% | 2.28% |
| 2026/05/04 | 14.67% | 11.76% | 5.6% | 6.04% | 3.18% | 6.16% | 2.79% | 3.21% | 2.22% | 2.83% |
| 2026/05/05 | 14.15% | 10.93% | 5.8% | 5.61% | 3.04% | 6.33% | 2.73% | 2.76% | 1.57% | 2.77% |
| 2026/05/06 | 14.94% | 10.52% | 5.89% | 4.61% | 3.16% | 6.04% | 2.82% | 2.61% | 1.57% | 2.37% |
| 2026/05/07 | 13.62% | 9.98% | 5.61% | 5.19% | 3.45% | 6.21% | 2.84% | 2.6% | 1.48% | 2.96% |
| 2026/05/08 | 14.31% | 10.39% | 5.98% | 6.02% | 3.08% | 6.22% | 2.92% | 2.39% | 1.43% | 2.86% |
| 2026/05/09 | 14.63% | 10.68% | 6% | 5.87% | 3.17% | 5.29% | 2.51% | 3.31% | 2.04% | 2.55% |
| 2026/05/10 | 14.48% | 10.79% | 6.59% | 5.77% | 2.97% | 4.54% | 2.5% | 3.31% | 1.95% | 2.62% |
| 2026/05/11 | 14.26% | 11.67% | 6.87% | 5.25% | 3.55% | 4.17% | 2.79% | 1.83% | 2.36% | 2.58% |
| 2026/05/12 | 14.79% | 11.43% | 6.78% | 5.56% | 3.75% | 3.91% | 2.57% | 1.55% | 2.11% | 2.23% |
| 2026/05/13 | 14.18% | 11.5% | 6.85% | 5.56% | 4.03% | 3.85% | 2.75% | 1.49% | 2.05% | 2.44% |
| 2026/05/14 | 14.44% | 12.05% | 7.35% | 5.5% | 3.56% | 3.91% | 2.58% | 1.53% | 2.2% | 2.61% |
| 2026/05/15 | 14.29% | 10.37% | 5.97% | 6.01% | 3.07% | 6.21% | 2.92% | 2.38% | 1.43% | 2.86% |
| 2026/05/16 | 15.56% | 12.38% | 6.65% | 6.37% | 3.23% | 4.01% | 2.38% | 2.59% | 2.4% | 2.11% |
| 2026/05/17 | 15.53% | 12.6% | 7.28% | 5.98% | 3% | 4.19% | 2.42% | 2.38% | 2.48% | 2.06% |
| 2026/05/18 | 15.11% | 10.54% | 6.76% | 5.61% | 3.47% | 4.02% | 2.5% | 1.79% | 2.16% | 2.07% |
| 2026/05/19 | 15.26% | 10.71% | 6.79% | 5.61% | 4.16% | 4.07% | 2.69% | 1.94% | 2% | 2.45% |
| 2026/05/20 | 14.72% | 10.53% | 6.2% | 6.37% | 4.02% | 5.07% | 2.48% | 1.84% | 1.96% | 2.62% |
| 2026/05/21 | 14.43% | 10.87% | 5.68% | 6.97% | 3.85% | 5.27% | 2.48% | 1.86% | 2.41% | 2.34% |
| 2026/05/22 | 14.78% | 11.33% | 6.78% | 6.27% | 3.49% | 4.53% | 2.41% | 1.95% | 2.04% | 2.44% |
| 2026/05/23 | 15.23% | 10.98% | 7.31% | 5.68% | 3.43% | 4.73% | 2.84% | 2.12% | 2.2% | 2.35% |
| 2026/05/24 | 13.84% | 11.31% | 7.59% | 6.55% | 3.18% | 4.67% | 2.64% | 2.25% | 2.22% | 2.42% |
| 2026/05/25 | 14.44% | 10.48% | 6.56% | 5.5% | 3.66% | 5.51% | 3.18% | 2.59% | 2.5% | 2.03% |
| 2026/05/26 | 15.34% | 9.84% | 7.39% | 4.86% | 4.08% | 5.05% | 3.19% | 2.38% | 1.84% | 2.5% |
| 2026/05/27 | 15.88% | 10.03% | 7.23% | 5.01% | 4.2% | 4.49% | 3.19% | 2.29% | 1.87% | 2.37% |
| 2026/05/28 | 15.5% | 9.96% | 7.31% | 4.74% | 4.34% | 4.99% | 3.48% | 2.1% | 1.93% | 2.51% |
| 2026/05/29 | 16.01% | 9.95% | 6.84% | 4.36% | 4.62% | 5.24% | 3.5% | 2.34% | 1.96% | 2.54% |
| 2026/05/30 | 16.76% | 9.92% | 7.09% | 5.92% | 4.66% | 5.18% | 3.64% | 2.62% | 2.14% | 2.18% |
| 2026/05/31 | 17.28% | 10.59% | 8.1% | 5.22% | 4.81% | 4.1% | 3.39% | 2.57% | 2.18% | 2.1% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- uswitch.com
- staysure.co.uk
- gocompare.com
- directline.com
- simplybusiness.co.uk
- quotezone.co.uk
- hiscox.co.uk
Copyright © Adthena. All rights reserved.
In May 2026, moneysupermarket.com led with a steady rise, peaking at 17.28%. Confused.com saw a decline, ending at 10.59%. Comparethemarket.com and uswitch.com showed fluctuations, closing at 8.1% and 5.22%, respectively.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 660 |
| 2026/05/02 | 630 |
| 2026/05/03 | 641 |
| 2026/05/04 | 658 |
| 2026/05/05 | 659 |
| 2026/05/06 | 654 |
| 2026/05/07 | 665 |
| 2026/05/08 | 672 |
| 2026/05/09 | 640 |
| 2026/05/10 | 645 |
| 2026/05/11 | 764 |
| 2026/05/12 | 805 |
| 2026/05/13 | 761 |
| 2026/05/14 | 770 |
| 2026/05/15 | 672 |
| 2026/05/16 | 779 |
| 2026/05/17 | 786 |
| 2026/05/18 | 804 |
| 2026/05/19 | 785 |
| 2026/05/20 | 801 |
| 2026/05/21 | 793 |
| 2026/05/22 | 805 |
| 2026/05/23 | 769 |
| 2026/05/24 | 774 |
| 2026/05/25 | 835 |
| 2026/05/26 | 903 |
| 2026/05/27 | 864 |
| 2026/05/28 | 848 |
| 2026/05/29 | 827 |
| 2026/05/30 | 831 |
| 2026/05/31 | 828 |
Copyright © Adthena. All rights reserved.
In May, distinct advertisers on Google SERP began at 660, fluctuated, and peaked at 903. The month concluded with 828 advertisers, showcasing a dynamic landscape.
