Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 11.15 |
| confused.com | 11.12 |
| comparethemarket.com | 7.62 |
| uswitch.com | 5.57 |
| gocompare.com | 3.46 |
| directline.com | 2.69 |
| staysure.co.uk | 2.63 |
| admiral.com | 1.97 |
| marshmallow.com | 1.96 |
| tescoinsurance.com | 1.8 |
| others | 50.03 |
- moneysupermarket.com - 11.15%
- confused.com - 11.12%
- comparethemarket.com - 7.62%
- uswitch.com - 5.57%
- gocompare.com - 3.46%
- directline.com - 2.69%
- staysure.co.uk - 2.63%
- admiral.com - 1.97%
- marshmallow.com - 1.96%
- tescoinsurance.com - 1.8%
- others - 50.03%
Copyright © Adthena. All rights reserved.
Confused.com and Moneysupermarket.com lead with 11.12% and 11.15% click share, respectively. Others dominate with 50.03%, overshadowing individual competitors.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | simplybusiness.co.uk | staysure.co.uk | uswitch.com | gocompare.com | axahealth.co.uk | directline.com | allcleartravel.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 16.57% | 7.11% | 14.33% | 4.42% | 3.82% | 2.81% | 2.34% | 2.19% | 1.83% | 1.93% |
| 2025/10/02 | 17.73% | 6.97% | 13.38% | 4.9% | 4.25% | 3.36% | 2.15% | 2.04% | 1.92% | 1.81% |
| 2025/10/03 | 17.51% | 6.56% | 13.92% | 4.97% | 4% | 3.68% | 2.46% | 2.23% | 1.8% | 1.88% |
| 2025/10/04 | 18.1% | 7.08% | 13.26% | 6.4% | 3.87% | 3.78% | 2.18% | 2.84% | 1.93% | 1% |
| 2025/10/05 | 18.01% | 7.02% | 13.65% | 6.45% | 3.65% | 4.13% | 2.4% | 2.71% | 2.09% | 1.03% |
| 2025/10/06 | 18.08% | 7.17% | 13.67% | 5.87% | 3.59% | 3.72% | 1.96% | 2.25% | 1.91% | 2.37% |
| 2025/10/07 | 19.23% | 6.8% | 13.58% | 5.09% | 3.79% | 3.36% | 1.97% | 2.3% | 1.76% | 2.26% |
| 2025/10/08 | 17.81% | 6.45% | 13.69% | 5.46% | 3.82% | 3.26% | 1.89% | 2.6% | 1.76% | 2.21% |
| 2025/10/09 | 18.7% | 5.99% | 12.71% | 6.22% | 4.23% | 3.38% | 2% | 2.71% | 1.82% | 2.24% |
| 2025/10/10 | 18.44% | 6.29% | 12.84% | 6.62% | 4.78% | 2.91% | 2.03% | 2.82% | 1.73% | 2.34% |
| 2025/10/11 | 19.53% | 6.84% | 12.85% | 7.19% | 4.75% | 3.26% | 2.03% | 2.94% | 1.88% | 1.64% |
| 2025/10/12 | 19.09% | 7.57% | 12.12% | 7.06% | 4.89% | 3.71% | 2.25% | 3.16% | 1.95% | 1.53% |
| 2025/10/13 | 18.32% | 7.23% | 11.85% | 6.29% | 5.37% | 3.5% | 2.16% | 2.83% | 2.01% | 2.17% |
| 2025/10/14 | 17.83% | 7.07% | 10.31% | 5.78% | 4.98% | 3.22% | 2.45% | 3.21% | 2.07% | 2.49% |
| 2025/10/15 | 17.98% | 6.88% | 10.79% | 5.17% | 4.03% | 2.93% | 2.3% | 3.11% | 2.08% | 2.27% |
| 2025/10/16 | 16.73% | 7.22% | 9.61% | 5.51% | 3.85% | 3.2% | 2.45% | 3.26% | 2.34% | 1.92% |
| 2025/10/17 | 16.03% | 8.01% | 8.97% | 5.89% | 3.94% | 3.7% | 2.67% | 3.44% | 2.45% | 1.78% |
| 2025/10/18 | 17.5% | 7.73% | 9.73% | 6.08% | 3.98% | 3.8% | 2.76% | 3.96% | 2.73% | 1% |
| 2025/10/19 | 17.73% | 7.56% | 9.99% | 6.07% | 4.34% | 3.97% | 2.58% | 3.4% | 2.71% | 1.01% |
| 2025/10/20 | 18.44% | 7.15% | 10.52% | 5.44% | 4.59% | 3.1% | 2.7% | 3.18% | 1.79% | 1.89% |
| 2025/10/21 | 19.11% | 6.93% | 10.75% | 5.64% | 4.66% | 2.94% | 2.82% | 2.91% | 1.4% | 1.96% |
| 2025/10/22 | 18.88% | 6.88% | 10.77% | 5.41% | 5.24% | 3.15% | 2.55% | 2.61% | 1.59% | 1.61% |
| 2025/10/23 | 19.62% | 6.55% | 10.21% | 5.83% | 5.51% | 3.54% | 2.39% | 2.63% | 1.47% | 1.56% |
| 2025/10/24 | 18.51% | 6.97% | 10.49% | 5.79% | 5.73% | 3.2% | 2.5% | 2.44% | 1.63% | 1.43% |
| 2025/10/25 | 17.65% | 7.77% | 9.85% | 7.31% | 4.9% | 3.66% | 2.26% | 2.9% | 1.69% | 0.86% |
| 2025/10/26 | 18.69% | 6.77% | 9.72% | 7.3% | 5.05% | 3.48% | 2.21% | 2.92% | 1.66% | 0.95% |
| 2025/10/27 | 17.27% | 7.36% | 9.32% | 5.78% | 4.69% | 3.39% | 2.71% | 2.51% | 1.82% | 1.4% |
| 2025/10/28 | 16.33% | 8.39% | 7.7% | 5.43% | 4.64% | 4.46% | 2.62% | 1.95% | 2.05% | 1.54% |
| 2025/10/29 | 15.62% | 8.31% | 7.39% | 5.31% | 4.53% | 4.29% | 2.58% | 2.15% | 2.2% | 1.51% |
| 2025/10/30 | 14.58% | 8.48% | 7.66% | 4.94% | 4.29% | 3.73% | 3.28% | 2.28% | 2.35% | 1.82% |
| 2025/10/31 | 15.7% | 8.15% | 7.01% | 5.15% | 4.58% | 3.64% | 2.91% | 2.49% | 2.31% | 1.63% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- simplybusiness.co.uk
- staysure.co.uk
- uswitch.com
- gocompare.com
- axahealth.co.uk
- directline.com
- allcleartravel.co.uk
Copyright © Adthena. All rights reserved.
Moneysupermarket.com led October with a fluctuating spend share, peaking mid-month at 19.62%. Confused.com and Comparethemarket.com followed, showing varied trends. Simplybusiness.co.uk and Staysure.co.uk maintained moderate shares. The month concluded with Moneysupermarket.com still leading.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 762 |
| 2025/10/02 | 757 |
| 2025/10/03 | 756 |
| 2025/10/04 | 750 |
| 2025/10/05 | 751 |
| 2025/10/06 | 768 |
| 2025/10/07 | 760 |
| 2025/10/08 | 773 |
| 2025/10/09 | 761 |
| 2025/10/10 | 765 |
| 2025/10/11 | 741 |
| 2025/10/12 | 752 |
| 2025/10/13 | 756 |
| 2025/10/14 | 759 |
| 2025/10/15 | 749 |
| 2025/10/16 | 761 |
| 2025/10/17 | 753 |
| 2025/10/18 | 745 |
| 2025/10/19 | 755 |
| 2025/10/20 | 770 |
| 2025/10/21 | 756 |
| 2025/10/22 | 759 |
| 2025/10/23 | 777 |
| 2025/10/24 | 779 |
| 2025/10/25 | 767 |
| 2025/10/26 | 762 |
| 2025/10/27 | 770 |
| 2025/10/28 | 775 |
| 2025/10/29 | 788 |
| 2025/10/30 | 790 |
| 2025/10/31 | 784 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in advertisers, starting at 762 and peaking at 790. The month concluded with a robust presence of 784 distinct advertisers.
