Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 16.13 |
| confused.com | 11.72 |
| comparethemarket.com | 10.18 |
| gocompare.com | 6.91 |
| uswitch.com | 4.26 |
| staysure.co.uk | 4.08 |
| admiral.com | 3.27 |
| directline.com | 2.81 |
| lv.com | 2.22 |
| postoffice.co.uk | 2.16 |
| others | 36.26 |
- moneysupermarket.com - 16.13%
- confused.com - 11.72%
- comparethemarket.com - 10.18%
- gocompare.com - 6.91%
- uswitch.com - 4.26%
- staysure.co.uk - 4.08%
- admiral.com - 3.27%
- directline.com - 2.81%
- lv.com - 2.22%
- postoffice.co.uk - 2.16%
- others - 36.26%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘moneysupermarket.com’ leads with 16.13% click share, followed by ‘confused.com’ at 11.72%. ‘Others’ collectively hold a significant 36.26% share.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | gocompare.com | uswitch.com | staysure.co.uk | directline.com | allcleartravel.co.uk | quotezone.co.uk | simplybusiness.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 13.9% | 13.01% | 7.91% | 6% | 6.08% | 3.97% | 2.38% | 1.63% | 2.14% | 2.19% |
| 2026/07/02 | 14.22% | 12.07% | 8.08% | 6.66% | 5.25% | 4.02% | 2.49% | 1.66% | 2.13% | 1.85% |
| 2026/07/03 | 13.95% | 11.7% | 7.92% | 6.33% | 5.53% | 3.66% | 2.4% | 1.61% | 2.47% | 2.09% |
| 2026/07/04 | 13.98% | 12.14% | 8.04% | 7.89% | 4.68% | 3.88% | 2.63% | 1.17% | 2.42% | 2.44% |
| 2026/07/05 | 13.62% | 11.92% | 8.36% | 7.84% | 4.17% | 4.21% | 2.57% | 1.21% | 2.4% | 2.27% |
| 2026/07/06 | 15.29% | 10.96% | 8.35% | 7.37% | 3.97% | 4.1% | 2.34% | 1.79% | 2.38% | 2.07% |
| 2026/07/07 | 14.82% | 10.4% | 7.47% | 7.61% | 4.06% | 3.69% | 2.43% | 2.24% | 2.52% | 2.26% |
| 2026/07/08 | 15.68% | 11.06% | 7.33% | 6.95% | 4.05% | 3.41% | 2.32% | 2.44% | 2.71% | 2.11% |
| 2026/07/09 | 15.02% | 12.69% | 7.37% | 6.97% | 2.26% | 3.55% | 2.37% | 2.52% | 2.86% | 2.26% |
| 2026/07/10 | 16.02% | 11.86% | 8.29% | 7.45% | 2.09% | 3.63% | 2.33% | 2.28% | 2.23% | 2.23% |
| 2026/07/11 | 17.52% | 12.51% | 8.56% | 8.16% | 1.92% | 4.63% | 2.2% | 1.23% | 2.2% | 1.77% |
| 2026/07/12 | 17.14% | 12.19% | 8.67% | 8.33% | 2.15% | 3.98% | 2.2% | 1.32% | 2.11% | 1.98% |
| 2026/07/13 | 16.86% | 12.21% | 7.44% | 7.3% | 3.32% | 4.35% | 2.22% | 2.14% | 2.09% | 1.82% |
| 2026/07/14 | 16.84% | 10.63% | 8.03% | 7.03% | 4.22% | 4.82% | 2.56% | 2.01% | 1.94% | 1.72% |
| 2026/07/15 | 17.1% | 9.74% | 7.88% | 6.97% | 3.93% | 4.72% | 2.58% | 2.36% | 1.75% | 1.67% |
| 2026/07/16 | 18.74% | 10.47% | 7.99% | 6.57% | 4.25% | 4.51% | 2.61% | 2.72% | 1.8% | 1.69% |
| 2026/07/17 | 17.17% | 11.5% | 7.31% | 6.44% | 4.64% | 4.52% | 2.26% | 2.72% | 1.98% | 1.89% |
| 2026/07/18 | 16.99% | 11.61% | 7.8% | 6.1% | 5.39% | 3.83% | 2.04% | 1.34% | 2.25% | 2.48% |
| 2026/07/19 | 17.69% | 12.52% | 8.23% | 8.1% | 2.77% | 3.88% | 2.3% | 1.09% | 2.32% | 2.17% |
| 2026/07/20 | 18.5% | 9.94% | 7.15% | 5.45% | 5.1% | 4.63% | 2.21% | 3.07% | 1.57% | 2.04% |
| 2026/07/21 | 16.68% | 10.87% | 7.96% | 7% | 4.2% | 4.77% | 2.53% | 1.99% | 1.92% | 1.71% |
| 2026/07/22 | 18.7% | 10.96% | 7.57% | 7.14% | 3.63% | 4.05% | 2.25% | 2.14% | 1.94% | 1.89% |
| 2026/07/23 | 16.72% | 11.01% | 8.12% | 7.46% | 3.95% | 3.7% | 2.4% | 2.13% | 2.04% | 1.94% |
| 2026/07/24 | 17.45% | 12.35% | 8.32% | 6.29% | 3.51% | 3.79% | 2.37% | 2.44% | 1.82% | 1.99% |
| 2026/07/25 | 17.28% | 11.41% | 8.13% | 6.37% | 3.89% | 3.67% | 2.26% | 1.66% | 2.05% | 2.23% |
| 2026/07/26 | 16.25% | 11.1% | 7.75% | 6.52% | 4.23% | 3.87% | 2.54% | 1.77% | 2.23% | 2.07% |
| 2026/07/27 | 16.75% | 9.7% | 8.09% | 4.73% | 4.41% | 3.84% | 2.55% | 2.54% | 1.87% | 1.75% |
| 2026/07/28 | 17.53% | 9.67% | 7.33% | 5.16% | 4.59% | 4% | 2.86% | 2.49% | 2.09% | 1.33% |
| 2026/07/29 | 19.39% | 9.72% | 8.04% | 3.42% | 5.18% | 2.61% | 3.02% | 2.27% | 2.02% | 0.9% |
| 2026/07/30 | 20.11% | 9.21% | 8.57% | 3.96% | 4.19% | 2.73% | 3.28% | 2.45% | 1.92% | 0.79% |
| 2026/07/31 | 21.76% | 9.75% | 9.74% | 4.3% | 4.09% | 3.58% | 2.74% | 1.82% | 1.56% | 0.56% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- gocompare.com
- uswitch.com
- staysure.co.uk
- directline.com
- allcleartravel.co.uk
- quotezone.co.uk
- simplybusiness.co.uk
Copyright © Adthena. All rights reserved.
In July 2026, moneysupermarket.com surged, ending at 21.76%. Confused.com declined, closing at 9.75%. Comparethemarket.com rose to 9.74%, while gocompare.com fell to 4.3%. Uswitch.com and staysure.co.uk showed fluctuations, finishing at 4.09% and 3.58%, respectively. Directline.com and allcleartravel.co.uk experienced minor changes, ending at 2.74% and 1.82%. Quotezone.co.uk and simplybusiness.co.uk saw declines, closing at 1.56% and 0.56%.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 665 |
| 2026/07/02 | 662 |
| 2026/07/03 | 665 |
| 2026/07/04 | 651 |
| 2026/07/05 | 660 |
| 2026/07/06 | 661 |
| 2026/07/07 | 661 |
| 2026/07/08 | 663 |
| 2026/07/09 | 648 |
| 2026/07/10 | 661 |
| 2026/07/11 | 657 |
| 2026/07/12 | 658 |
| 2026/07/13 | 657 |
| 2026/07/14 | 659 |
| 2026/07/15 | 662 |
| 2026/07/16 | 660 |
| 2026/07/17 | 631 |
| 2026/07/18 | 627 |
| 2026/07/19 | 637 |
| 2026/07/20 | 614 |
| 2026/07/21 | 659 |
| 2026/07/22 | 689 |
| 2026/07/23 | 706 |
| 2026/07/24 | 688 |
| 2026/07/25 | 698 |
| 2026/07/26 | 702 |
| 2026/07/27 | 672 |
| 2026/07/28 | 708 |
| 2026/07/29 | 647 |
| 2026/07/30 | 660 |
| 2026/07/31 | 668 |
Copyright © Adthena. All rights reserved.
July began with 665 advertisers, fluctuating slightly mid-month. A notable dip to 614 on July 20 was followed by a surge, peaking at 708 on July 28. The month concluded with 668 advertisers.
