Share of Clicks for top 10 AUS Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| budgetdirect.com.au | 16.42 |
| aami.com.au | 7.84 |
| youi.com.au | 7.8 |
| allianz.com.au | 6.78 |
| comparethemarket.com.au | 5.26 |
| nrma.com.au | 3.95 |
| suncorp.com.au | 3.75 |
| bizcover.com.au | 2.87 |
| covermore.com.au | 2.83 |
| bingle.com.au | 2.46 |
| others | 40.04 |
- budgetdirect.com.au - 16.42%
- aami.com.au - 7.84%
- youi.com.au - 7.8%
- allianz.com.au - 6.78%
- comparethemarket.com.au - 5.26%
- nrma.com.au - 3.95%
- suncorp.com.au - 3.75%
- bizcover.com.au - 2.87%
- covermore.com.au - 2.83%
- bingle.com.au - 2.46%
- others - 40.04%
Copyright © Adthena. All rights reserved.
Budget Direct leads with 16.42% click share, followed by AAMI at 7.84%. ‘Others’ dominate with 40.04%, highlighting diverse competition.
Share of Spend for the top 10 AUS Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | budgetdirect.com.au | youi.com.au | aami.com.au | comparethemarket.com.au | nrma.com.au | allianz.com.au | iselect.com.au | gio.com.au | suncorp.com.au | bizcover.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 14.01% | 14.28% | 6.8% | 8.14% | 5.7% | 4.51% | 5.41% | 2.39% | 2.65% | 1.87% |
| 2026/04/02 | 14.42% | 14.25% | 6.69% | 6.37% | 5.5% | 4.17% | 4.43% | 3.6% | 2.96% | 2.78% |
| 2026/04/03 | 16.38% | 3.54% | 6.94% | 7.29% | 5.85% | 6% | 4.65% | 4.25% | 2.84% | 1.95% |
| 2026/04/04 | 14.96% | 3.24% | 6.61% | 7.19% | 6.23% | 7.13% | 3.52% | 4.89% | 2.72% | 2.77% |
| 2026/04/05 | 13.86% | 3.22% | 6.84% | 5.86% | 5.48% | 7.36% | 2.72% | 4.38% | 2.68% | 2.02% |
| 2026/04/06 | 15.38% | 2.98% | 7.03% | 7.33% | 5.42% | 5.99% | 3.29% | 4.35% | 3.04% | 2.47% |
| 2026/04/07 | 15.03% | 15.02% | 6.66% | 7.02% | 5.48% | 4.36% | 2.98% | 4.46% | 2.45% | 2.92% |
| 2026/04/08 | 14.97% | 14.58% | 8.75% | 6.06% | 4.32% | 4.11% | 3.14% | 4.4% | 2.96% | 1.93% |
| 2026/04/09 | 15% | 15.74% | 7.05% | 6.57% | 4.58% | 4.81% | 2.69% | 3.72% | 3.14% | 1.85% |
| 2026/04/10 | 14.99% | 15.97% | 7.18% | 6.26% | 5.73% | 5.38% | 2.84% | 2.25% | 3.27% | 1.89% |
| 2026/04/11 | 15.66% | 4.19% | 7.52% | 6% | 6.57% | 7.63% | 2.67% | 1.8% | 2.88% | 3.06% |
| 2026/04/12 | 17.25% | 3.7% | 7.38% | 5.88% | 5.93% | 7.86% | 2.07% | 2.26% | 3.77% | 2.18% |
| 2026/04/13 | 16.31% | 15.79% | 6.42% | 6.6% | 5.52% | 4.05% | 2.32% | 1.9% | 3.01% | 2.27% |
| 2026/04/14 | 15.66% | 16.55% | 6.83% | 7.29% | 5% | 4.01% | 2.37% | 1.94% | 2.37% | 2.29% |
| 2026/04/15 | 15% | 15.09% | 6.4% | 7.58% | 5.52% | 4.37% | 2.31% | 2.1% | 2.46% | 4.27% |
| 2026/04/16 | 16.17% | 14.9% | 6.75% | 7.5% | 5.18% | 4.46% | 2.09% | 2.2% | 3.43% | 2.78% |
| 2026/04/17 | 16.14% | 15.04% | 6.43% | 7.09% | 5.08% | 4.94% | 2.26% | 1.99% | 3.4% | 3.99% |
| 2026/04/18 | 16.06% | 4.14% | 9.11% | 7.06% | 7.72% | 7.16% | 2.31% | 2.73% | 2.52% | 1.99% |
| 2026/04/19 | 15.29% | 3.19% | 8.79% | 7.61% | 6.37% | 6.54% | 2.34% | 2.94% | 3.81% | 2.46% |
| 2026/04/20 | 16.22% | 14.87% | 7.58% | 7.5% | 6.34% | 4.38% | 2.24% | 2.31% | 2.58% | 3.03% |
| 2026/04/21 | 14.11% | 14.7% | 8.22% | 7.77% | 5.48% | 3.77% | 2.98% | 1.9% | 3.11% | 2.39% |
| 2026/04/22 | 14.56% | 15.16% | 7.55% | 7.38% | 6.24% | 3.74% | 3.11% | 2.21% | 2.46% | 2.2% |
| 2026/04/23 | 13.39% | 14.89% | 8.03% | 7.72% | 5.56% | 3.62% | 2.89% | 1.8% | 2.72% | 3.63% |
| 2026/04/24 | 13.42% | 15.24% | 7.93% | 6.99% | 6.17% | 5.13% | 3% | 2.04% | 2.49% | 2.78% |
| 2026/04/25 | 13.35% | 3.48% | 10.13% | 6.57% | 6.59% | 6.84% | 4.24% | 3.25% | 3.2% | 1.99% |
| 2026/04/26 | 11.89% | 3.4% | 11.03% | 6.64% | 6.23% | 5.73% | 3.54% | 2.64% | 3.53% | 2.62% |
| 2026/04/27 | 10.69% | 11.54% | 10.17% | 7.09% | 6.45% | 4.95% | 2.42% | 2.82% | 2.63% | 2.6% |
| 2026/04/28 | 12.51% | 13.07% | 8.85% | 7.81% | 6.06% | 4.11% | 3.32% | 2.62% | 2.5% | 2.17% |
| 2026/04/29 | 13.74% | 14.16% | 8.68% | 6.78% | 5.98% | 4.56% | 2.86% | 2.53% | 3.07% | 1.23% |
| 2026/04/30 | 13.88% | 13.61% | 9.28% | 7.33% | 6.85% | 3.94% | 3.08% | 3.06% | 2.77% | 1.84% |
- budgetdirect.com.au
- youi.com.au
- aami.com.au
- comparethemarket.com.au
- nrma.com.au
- allianz.com.au
- iselect.com.au
- gio.com.au
- suncorp.com.au
- bizcover.com.au
Copyright © Adthena. All rights reserved.
In April 2026, Budget Direct led with fluctuating spend, peaking mid-month. Youi showed erratic patterns, while AAMI steadily increased. Comparethemarket and NRMA maintained moderate levels. Allianz and iSelect had varied trends. GIO, Suncorp, and Bizcover displayed lower, consistent activity.
Competitor Count for AUS Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 269 |
| 2026/04/02 | 269 |
| 2026/04/03 | 273 |
| 2026/04/04 | 278 |
| 2026/04/05 | 282 |
| 2026/04/06 | 286 |
| 2026/04/07 | 281 |
| 2026/04/08 | 276 |
| 2026/04/09 | 271 |
| 2026/04/10 | 271 |
| 2026/04/11 | 269 |
| 2026/04/12 | 271 |
| 2026/04/13 | 273 |
| 2026/04/14 | 275 |
| 2026/04/15 | 268 |
| 2026/04/16 | 265 |
| 2026/04/17 | 254 |
| 2026/04/18 | 256 |
| 2026/04/19 | 261 |
| 2026/04/20 | 265 |
| 2026/04/21 | 266 |
| 2026/04/22 | 264 |
| 2026/04/23 | 266 |
| 2026/04/24 | 263 |
| 2026/04/25 | 263 |
| 2026/04/26 | 266 |
| 2026/04/27 | 270 |
| 2026/04/28 | 269 |
| 2026/04/29 | 263 |
| 2026/04/30 | 267 |
Copyright © Adthena. All rights reserved.
April began with 269 advertisers, peaking at 286 by the 6th. A decline followed, reaching 254 on the 17th. The month concluded with a slight recovery to 267 advertisers.
