Why is the AUS Finance Insurance June 2026 Report useful and how should I use it?

Why is the AUS Finance Insurance June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Insurance June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Insurance June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Insurance June 2026 Report?

The AUS Finance Insurance June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Insurance June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Insurance June 2026 Report for?

The AUS Finance Insurance June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Insurance - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Insurance AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.3962901534
	76.6037098466

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	54
	46

54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	18%
Navigational	4%
Seasonal	0%
Local	2%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
budgetdirect.com.au	14.47
aami.com.au	10.16
youi.com.au	7.49
allianz.com.au	5.71
comparethemarket.com.au	5.07
nrma.com.au	4.45
suncorp.com.au	3.91
bizcover.com.au	3.07
canstar.com.au	2.98
covermore.com.au	2.81
others	39.88

budgetdirect.com.au - 14.47%
aami.com.au - 10.16%
youi.com.au - 7.49%
allianz.com.au - 5.71%
comparethemarket.com.au - 5.07%
nrma.com.au - 4.45%
suncorp.com.au - 3.91%
bizcover.com.au - 3.07%
canstar.com.au - 2.98%
covermore.com.au - 2.81%
others - 39.88%

Budget Direct leads with 14.47% click share, followed by AAMI at 10.16%. Others dominate with 39.88%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	budgetdirect.com.au	aami.com.au	comparethemarket.com.au	youi.com.au	nrma.com.au	canstar.com.au	bizcover.com.au	suncorp.com.au	allianz.com.au	gio.com.au
2026/06/01	12.27%	10.43%	7.61%	13.84%	6.12%	3.77%	2.67%	2.86%	2.59%	1.73%
2026/06/02	13.49%	11.89%	8.24%	15.43%	6.1%	3.67%	1.76%	2.17%	1.83%	1.98%
2026/06/03	14.57%	9.6%	9.21%	11.4%	6.27%	4.1%	3.31%	1.87%	3.03%	1.88%
2026/06/04	11.07%	12.43%	6.9%	14.42%	6.14%	4.61%	1.72%	2.98%	2.64%	1.81%
2026/06/05	10.56%	12.1%	6.7%	14.52%	5.87%	4.33%	2.33%	2.79%	5.21%	1.82%
2026/06/06	10.71%	14.54%	6.19%	3.76%	7.41%	5.09%	2.06%	2.68%	5.82%	2.35%
2026/06/07	9.35%	14.76%	6.05%	2.95%	6.63%	5.29%	2.91%	3.12%	5.56%	2.4%
2026/06/08	8.86%	13.28%	6.78%	13.65%	6.6%	4.29%	1.81%	3.72%	3.73%	2.24%
2026/06/09	10.19%	13.62%	6.3%	14.56%	6.15%	4.59%	1.26%	3.83%	3.74%	1.73%
2026/06/10	10%	12.11%	7.79%	13.78%	5.36%	4.66%	2.38%	4.09%	3.17%	2.25%
2026/06/11	9.79%	12.97%	6.11%	14.31%	6.98%	4.18%	2.44%	3.4%	3.67%	2.65%
2026/06/12	10.25%	11.86%	7.45%	12.82%	6.34%	3.85%	3.41%	3.25%	3.64%	2.34%
2026/06/13	11.59%	15.18%	6.47%	4.28%	7.9%	4.53%	1.62%	4.09%	4.86%	3.33%
2026/06/14	11.71%	14.97%	6.53%	3.82%	8.09%	4.22%	2.54%	3.71%	4.45%	3.47%
2026/06/15	11.55%	13.5%	6.76%	12.68%	7.07%	3.56%	2.74%	3.12%	3.72%	3.41%
2026/06/16	12.82%	14.12%	6.03%	12.55%	6.74%	2.83%	4.01%	3.42%	3.46%	3.09%
2026/06/17	11.52%	13.77%	7.1%	12.08%	7.86%	2.71%	3.36%	3.32%	3.19%	3.44%
2026/06/18	13%	12.51%	6.47%	12.49%	7.17%	2.18%	2.26%	3.26%	4.14%	3.39%
2026/06/19	11.94%	13.2%	6.01%	10.42%	7.27%	2.3%	3.16%	3.39%	4.23%	3.28%
2026/06/20	12.3%	11.25%	6.07%	3.78%	6.62%	2.98%	4.1%	4.75%	4.37%	3.88%
2026/06/21	12.55%	11.52%	7.3%	3.17%	7.01%	3.81%	3.39%	3.92%	4.21%	4.01%
2026/06/22	14.69%	10.11%	8.56%	10.49%	6.14%	2.91%	2.13%	4.14%	2.58%	3.36%
2026/06/23	16.28%	10.03%	7.63%	10.18%	5.33%	2.78%	2.87%	3.85%	2.8%	3.9%
2026/06/24	17.61%	10.21%	7.2%	10.31%	3.76%	2.72%	2.97%	3.4%	2.82%	3.59%
2026/06/25	15.77%	10.31%	7.18%	8.63%	5.94%	2.68%	3.21%	3.15%	2.98%	3.65%
2026/06/26	15.9%	9.03%	5.92%	10.82%	7.2%	2.01%	2.28%	3.45%	2.92%	4.57%
2026/06/27	14.41%	9.84%	5.19%	3.91%	7.98%	2.23%	3.04%	4.39%	3.15%	4.82%
2026/06/28	14.54%	10.87%	5.74%	3.07%	7.38%	2.45%	2.85%	4.2%	3.87%	1.84%
2026/06/29	15.06%	9.91%	8.09%	9.12%	7.82%	3.08%	2.92%	3.35%	2.71%	0.81%
2026/06/30	16.57%	10.67%	8.73%	8.04%	7.02%	3.86%	3.73%	3.11%	3.05%	0.8%

budgetdirect.com.au
aami.com.au
comparethemarket.com.au
youi.com.au
nrma.com.au
canstar.com.au
bizcover.com.au
suncorp.com.au
allianz.com.au
gio.com.au

In June 2026, Budget Direct’s PPC spend share surged, peaking at 17.61% on June 24. AAMI’s share fluctuated, ending at 10.67%. Comparethemarket.com.au saw a steady rise, closing at 8.73%. Youi experienced volatility, finishing at 8.04%. NRMA’s share remained stable, ending at 7.02%. Canstar’s share dipped, closing at 3.86%. Bizcover’s share varied, ending at 3.73%. Suncorp’s share peaked mid-month, closing at 3.11%. Allianz’s share fluctuated, ending at 3.05%. GIO’s share declined sharply, finishing at 0.8%.

Market Exposure

Competitor Count for AUS Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	382
2026/06/02	437
2026/06/03	389
2026/06/04	342
2026/06/05	342
2026/06/06	341
2026/06/07	340
2026/06/08	332
2026/06/09	329
2026/06/10	306
2026/06/11	303
2026/06/12	302
2026/06/13	285
2026/06/14	291
2026/06/15	299
2026/06/16	290
2026/06/17	283
2026/06/18	263
2026/06/19	258
2026/06/20	259
2026/06/21	267
2026/06/22	271
2026/06/23	275
2026/06/24	273
2026/06/25	279
2026/06/26	284
2026/06/27	276
2026/06/28	280
2026/06/29	278
2026/06/30	271

In June 2026, distinct advertisers on Google SERP began at 382, peaked at 437, then steadily declined, ending at 271.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
budgetdirect.com.au	2.88%
bizcover.com.au	0.57%
covermore.com.au	0.51%
rollininsurance.com.au	0.5%
medibank.com.au	0.45%
greenslips.com.au	-0.47%
iselect.com.au	-1.1%
canstar.com.au	-1.23%
aami.com.au	-1.28%
youi.com.au	-1.41%

Budgetdirect.com.au surged with a 2.88% click share increase, while youi.com.au dropped by 1.41%.

Campaign Efficiency

AUS Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	budgetdirect.com.au	aami.com.au	comparethemarket.com.au	nrma.com.au	youi.com.au	bizcover.com.au	canstar.com.au	covermore.com.au	suncorp.com.au	allianz.com.au
2026/06/01	11.7%	9.12%	6.05%	5.2%	10.24%	4.4%	4.66%	2.77%	2.66%	2.71%
2026/06/02	12.2%	10.08%	6.74%	5.58%	11.96%	2.34%	4.79%	2.97%	2.3%	2.06%
2026/06/03	11.69%	7.74%	6.97%	6.14%	9.14%	4.56%	4.71%	2.65%	1.91%	3.6%
2026/06/04	9.73%	9.8%	6.02%	5.3%	10.94%	2.24%	5.37%	2.92%	3.24%	2.75%
2026/06/05	9.6%	9.95%	5.76%	5.17%	11.12%	3.28%	4.84%	2.77%	3.34%	4.87%
2026/06/06	9.79%	12.06%	5.1%	6.73%	1.71%	2.72%	5.16%	2.94%	2.88%	5.41%
2026/06/07	8.51%	11.78%	5.07%	5.66%	1.29%	4.11%	5.5%	3.17%	3.68%	4.94%
2026/06/08	8.47%	10.75%	5.61%	5.78%	10.5%	2.15%	4.6%	2.76%	4.61%	4.33%
2026/06/09	9.81%	11.1%	5.3%	5.67%	10.14%	1.38%	5.33%	2.7%	4.21%	4.59%
2026/06/10	9.48%	10.43%	6.32%	4.92%	9.43%	3.06%	5.07%	3.03%	4.87%	3.38%
2026/06/11	9.62%	10.73%	4.96%	6.55%	10.62%	3.3%	4.23%	2.94%	3.96%	4.05%
2026/06/12	9.67%	9.91%	6.07%	5.76%	8.92%	4.85%	3.87%	2.83%	3.45%	4.04%
2026/06/13	11.06%	12.6%	5.33%	7.46%	2.32%	2.03%	4.31%	2.91%	4.29%	5.07%
2026/06/14	11.07%	12.26%	5.31%	7.07%	1.88%	3.5%	4.06%	3.04%	3.97%	4.81%
2026/06/15	10.77%	10.52%	5.84%	6.16%	8.82%	3.89%	3.96%	2.94%	3.43%	4.19%
2026/06/16	11.95%	11.33%	5.05%	6.05%	9.13%	6.04%	3.18%	2.9%	3.88%	3.98%
2026/06/17	11.14%	11.26%	5.88%	7.82%	8.98%	4.92%	3.02%	2.7%	3.24%	3.87%
2026/06/18	12.29%	10.39%	5.42%	7%	8.86%	3.07%	2.54%	3.22%	3.46%	4.58%
2026/06/19	11.41%	10.6%	4.87%	7.11%	7.05%	4.44%	2.63%	3.35%	3.16%	4.71%
2026/06/20	11.48%	8.36%	4.64%	6.26%	1.66%	5.75%	3.11%	3.57%	4.09%	4.6%
2026/06/21	11.59%	9.07%	5.3%	6.29%	1.31%	4.72%	4.12%	3.65%	4.53%	4.49%
2026/06/22	14.43%	9.09%	6.64%	5.71%	6.94%	2.63%	3.36%	3.78%	3.77%	2.59%
2026/06/23	15.4%	8.52%	5.64%	5%	7.75%	3.91%	2.94%	3.66%	3.78%	3.05%
2026/06/24	16.39%	8.5%	5.36%	3.46%	7.57%	4.07%	3.04%	3.79%	3.22%	3.23%
2026/06/25	15.29%	8.77%	5.36%	5.71%	5.96%	4.28%	2.99%	3.83%	3.05%	3.04%
2026/06/26	15.55%	7.73%	4.38%	6.31%	8.16%	3.03%	2.17%	4.11%	3.18%	3.02%
2026/06/27	14.48%	7.84%	3.84%	6.85%	1.7%	4.09%	2.31%	4.32%	4.04%	3%
2026/06/28	13.78%	8.67%	4.45%	6.47%	1.22%	3.83%	2.41%	4.31%	3.83%	3.76%
2026/06/29	14.77%	8.2%	6.39%	7.12%	6.35%	4.13%	3.36%	3.2%	3.07%	2.86%
2026/06/30	15.77%	8.71%	6.88%	6.32%	6.01%	5.38%	4.18%	3.8%	3.8%	3.43%

budgetdirect.com.au
aami.com.au
comparethemarket.com.au
nrma.com.au
youi.com.au
bizcover.com.au
canstar.com.au
covermore.com.au
suncorp.com.au
allianz.com.au

In June 2026, Budget Direct’s impression share surged from 11.7% to 15.77%, leading the pack. AAMI’s share fluctuated, ending at 8.71%. Compare the Market and NRMA saw modest gains, while Youi experienced volatility, closing at 6.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Insurance - Last month

1
Get Online Quote in Minutes https://www.aami.com.au
Award-Winning Insurance 2026 — Compare Our Comprehensive or Third-Party Car Cover - Buy Online & Save.
2
Management Liability Insurance https://www.bizcover.com.au
Instant, Budget-Friendly Cover — Management Liability Insurance Quotes in Minutes. Compare and Save on Your Insurance. Trusted by 280,000+ Australian businesses. Compare quotes today and see if you can save.
3
Travel Insurance Specialists - Save 15% on Travel Insurance https://www.covermore.com.au
Use promo code MORE15 to save 15% on travel Insurance. Hurry - ends Jun 30. T&Cs apply.
4
$150 Off New Policies - Comprehensive Car Insurance https://www.nrma.com.au
Use code 150CAR to redeem this offer. New NSW/ACT policies only. Ends 31/7/26. T&Cs apply.
5
Compare Car Insurance | See if You Could Switch & Save https://www.youi.com.au › car › insurance
Scott saved $897 on his 2019 Mazda CX-5 Car Insurance when he switched to Youi. T&Cs.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. AAMI entices with quick online quotes and award-winning insurance, while BizCover offers budget-friendly management liability insurance, trusted by over 280,000 businesses. Cover-More tempts travelers with a 15% discount, urging prompt action. NRMA lures new customers with a $150 discount on comprehensive car insurance, and Youi showcases real savings, highlighting Scott’s $897 switch. Each ad weaves a story of savings, trust, and urgency, capturing attention and driving action.

Frequently Asked Questions

Why is the AUS Finance Insurance June 2026 Report useful and how should I use it?

Why is the AUS Finance Insurance June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Insurance June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Insurance June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Insurance June 2026 Report?

The AUS Finance Insurance June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Insurance June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Insurance June 2026 Report for?

The AUS Finance Insurance June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Insurance - PPC Market Share Analysis June 2026