Share of Clicks for top 10 AUS Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| budgetdirect.com.au | 17.67 |
| aami.com.au | 9.52 |
| youi.com.au | 6.87 |
| comparethemarket.com.au | 6.84 |
| allianz.com.au | 5.67 |
| suncorp.com.au | 4.01 |
| nrma.com.au | 3.36 |
| canstar.com.au | 3.07 |
| covermore.com.au | 2.73 |
| greenslips.com.au | 2.33 |
| others | 37.93 |
- budgetdirect.com.au - 17.67%
- aami.com.au - 9.52%
- youi.com.au - 6.87%
- comparethemarket.com.au - 6.84%
- allianz.com.au - 5.67%
- suncorp.com.au - 4.01%
- nrma.com.au - 3.36%
- canstar.com.au - 3.07%
- covermore.com.au - 2.73%
- greenslips.com.au - 2.33%
- others - 37.93%
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In the competitive landscape of Google PPC, Budget Direct leads with 17.67% click share, followed by AAMI at 9.52%. Meanwhile, ‘others’ collectively hold a significant 37.93%.
Share of Spend for the top 10 AUS Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | budgetdirect.com.au | comparethemarket.com.au | youi.com.au | aami.com.au | rollininsurance.com.au | nrma.com.au | suncorp.com.au | canstar.com.au | allianz.com.au | gio.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 18.59% | 9.73% | 7.97% | 8.14% | 2.64% | 5.44% | 2.59% | 3.19% | 3.7% | 2.49% |
| 2026/08/02 | 17.9% | 9.82% | 7.66% | 7.95% | 3.27% | 6.15% | 2.88% | 3.56% | 3.33% | 2.92% |
| 2026/08/03 | 18.06% | 9.77% | 9.25% | 7.54% | 3.03% | 5.85% | 2.84% | 3.72% | 3.17% | 3.21% |
| 2026/08/04 | 17.96% | 9.12% | 10.25% | 8.3% | 1.67% | 8.14% | 3.07% | 4.24% | 2.56% | 2.94% |
| 2026/08/05 | 15.26% | 8.71% | 10.4% | 7.57% | 2.65% | 8.07% | 2.65% | 5.73% | 3.43% | 2.47% |
| 2026/08/06 | 15% | 9.37% | 10.22% | 8.77% | 2.26% | 7.22% | 3.08% | 6.17% | 2.81% | 3.35% |
| 2026/08/07 | 13.77% | 9.9% | 9.39% | 10.09% | 2.69% | 6.42% | 3.67% | 5.39% | 2.79% | 2.66% |
| 2026/08/08 | 14.4% | 10.64% | 2.89% | 10.08% | 3.16% | 6.74% | 3.38% | 4.61% | 3.47% | 2.98% |
| 2026/08/09 | 13.33% | 12.26% | 3.12% | 8.14% | 5.37% | 6.66% | 2.91% | 3.81% | 3.84% | 2.62% |
| 2026/08/10 | 13.58% | 13.01% | 9.02% | 9.15% | 3.11% | 5.98% | 3.52% | 4.25% | 3.07% | 2.71% |
| 2026/08/11 | 15.74% | 13.48% | 10.52% | 7.77% | 3.04% | 6.39% | 2.73% | 4.95% | 2.6% | 2.07% |
| 2026/08/12 | 12.82% | 10.86% | 9.18% | 8.87% | 3.75% | 6.42% | 3.7% | 4.38% | 2.42% | 2.55% |
| 2026/08/13 | 14.12% | 10.22% | 9.99% | 8.82% | 2.69% | 5.2% | 4.38% | 4.32% | 2.84% | 2.62% |
| 2026/08/14 | 14.07% | 11.11% | 9.85% | 8.36% | 3.6% | 7.35% | 2.69% | 4.12% | 2.72% | 3.06% |
| 2026/08/15 | 13.25% | 12.5% | 6.35% | 9.73% | 3.89% | 5.32% | 3.76% | 3.96% | 3.21% | 2.61% |
| 2026/08/16 | 14.1% | 12.95% | 5.44% | 10.29% | 3.14% | 5.83% | 3.54% | 3.94% | 3.29% | 2.71% |
| 2026/08/17 | 14.36% | 13.44% | 9.17% | 8.71% | 3.74% | 5.28% | 4.04% | 4.01% | 2.23% | 2.21% |
| 2026/08/18 | 14.48% | 12.59% | 10.02% | 9.31% | 3.19% | 4.78% | 3.1% | 3.64% | 2.83% | 2.98% |
| 2026/08/19 | 13.47% | 12.96% | 8% | 7.23% | 4.69% | 2.98% | 4.46% | 4.14% | 2.65% | 3.17% |
| 2026/08/20 | 13.9% | 13.23% | 8.56% | 8.57% | 4.77% | 4.8% | 3.44% | 4.03% | 2.44% | 3.02% |
| 2026/08/21 | 13.39% | 11.93% | 9.33% | 10.23% | 3.43% | 5.37% | 3.66% | 4.93% | 2.55% | 3.74% |
| 2026/08/22 | 13.39% | 11.74% | 5.52% | 10.2% | 3.15% | 5.67% | 2.84% | 6.19% | 3.25% | 3.83% |
| 2026/08/23 | 12.64% | 11.99% | 4.23% | 9.84% | 3.88% | 6.66% | 4.12% | 5.57% | 2.79% | 3.41% |
| 2026/08/24 | 13.73% | 11.65% | 7.08% | 9% | 4.98% | 5.56% | 3.04% | 4.35% | 2.71% | 2.85% |
| 2026/08/25 | 11.8% | 10.7% | 7.11% | 9.33% | 6.74% | 4.52% | 4.06% | 4.54% | 2.78% | 3.27% |
| 2026/08/26 | 12.2% | 11.27% | 7.74% | 9.24% | 6.07% | 5.44% | 3.98% | 4.21% | 2.13% | 2.78% |
| 2026/08/27 | 13.01% | 11.17% | 7.14% | 9.9% | 5.37% | 4.48% | 4.53% | 5.53% | 3.68% | 2.97% |
| 2026/08/28 | 13.24% | 11.05% | 7.6% | 8.58% | 4.8% | 4.3% | 4.38% | 5.88% | 2.98% | 3.38% |
| 2026/08/29 | 13.32% | 11.24% | 4.55% | 8.93% | 7.09% | 5.87% | 3.87% | 4.53% | 3.14% | 3.18% |
| 2026/08/30 | 16.7% | 11.33% | 4.22% | 9.23% | 5.59% | 4.23% | 3.66% | 4.44% | 2.82% | 2.53% |
| 2026/08/31 | 15.96% | 10.93% | 8.54% | 8.1% | 5.73% | 5.11% | 3.67% | 3.36% | 3.14% | 2.36% |
- budgetdirect.com.au
- comparethemarket.com.au
- youi.com.au
- aami.com.au
- rollininsurance.com.au
- nrma.com.au
- suncorp.com.au
- canstar.com.au
- allianz.com.au
- gio.com.au
Copyright © Adthena. All rights reserved.
In August 2026, Budget Direct’s PPC spend share started strong but declined mid-month, recovering slightly by month’s end. Compare the Market saw a steady rise, peaking mid-month. Youi experienced fluctuations, ending with a moderate increase. AAMI maintained a consistent trend, while Rollin Insurance and NRMA showed varied patterns. Suncorp and Canstar had stable shares, with Allianz and GIO showing minor fluctuations.
Competitor Count for AUS Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 275 |
| 2026/08/02 | 281 |
| 2026/08/03 | 281 |
| 2026/08/04 | 272 |
| 2026/08/05 | 250 |
| 2026/08/06 | 246 |
| 2026/08/07 | 235 |
| 2026/08/08 | 228 |
| 2026/08/09 | 234 |
| 2026/08/10 | 243 |
| 2026/08/11 | 243 |
| 2026/08/12 | 240 |
| 2026/08/13 | 233 |
| 2026/08/14 | 234 |
| 2026/08/15 | 228 |
| 2026/08/16 | 230 |
| 2026/08/17 | 231 |
| 2026/08/18 | 228 |
| 2026/08/19 | 219 |
| 2026/08/20 | 217 |
| 2026/08/21 | 219 |
| 2026/08/22 | 214 |
| 2026/08/23 | 220 |
| 2026/08/24 | 226 |
| 2026/08/25 | 224 |
| 2026/08/26 | 220 |
| 2026/08/27 | 218 |
| 2026/08/28 | 223 |
| 2026/08/29 | 219 |
| 2026/08/30 | 228 |
| 2026/08/31 | 236 |
Copyright © Adthena. All rights reserved.
August began with 275 advertisers, peaking at 281, then steadily declined to 236 by month’s end.
