Share of Clicks for top 10 AUS Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| budgetdirect.com.au | 14 |
| aami.com.au | 8.4 |
| youi.com.au | 7.61 |
| allianz.com.au | 5.58 |
| comparethemarket.com.au | 5.45 |
| nrma.com.au | 4.65 |
| suncorp.com.au | 3.13 |
| covermore.com.au | 3.04 |
| iselect.com.au | 2.82 |
| canstar.com.au | 2.62 |
| others | 42.7 |
- budgetdirect.com.au - 14%
- aami.com.au - 8.4%
- youi.com.au - 7.61%
- allianz.com.au - 5.58%
- comparethemarket.com.au - 5.45%
- nrma.com.au - 4.65%
- suncorp.com.au - 3.13%
- covermore.com.au - 3.04%
- iselect.com.au - 2.82%
- canstar.com.au - 2.62%
- others - 42.7%
Copyright © Adthena. All rights reserved.
Budget Direct leads with 14% click share, followed by AAMI at 8.4%. Others dominate with 42.7%, highlighting diverse competition in the market.
Share of Spend for the top 10 AUS Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | aami.com.au | budgetdirect.com.au | nrma.com.au | comparethemarket.com.au | iselect.com.au | allianz.com.au | canstar.com.au | youi.com.au | suncorp.com.au | covermore.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.82% | 13.21% | 6.39% | 6.52% | 3.01% | 4.17% | 1.47% | 14.43% | 2.89% | 1.81% |
| 2026/05/02 | 9.23% | 13.63% | 6.68% | 6.34% | 3.39% | 4.67% | 1.56% | 5.2% | 2.36% | 2.47% |
| 2026/05/03 | 9.12% | 14.93% | 6.49% | 6.24% | 3.7% | 4.34% | 1.54% | 4% | 2.61% | 2.68% |
| 2026/05/04 | 9.73% | 14.97% | 5.65% | 6.4% | 3.73% | 2.86% | 2.44% | 11.82% | 2.1% | 2.09% |
| 2026/05/05 | 9.04% | 16.99% | 6.14% | 7.77% | 3.91% | 2.73% | 2.4% | 12.03% | 2.47% | 2.3% |
| 2026/05/06 | 8.45% | 18.04% | 7.53% | 7.44% | 3.51% | 3.42% | 1.6% | 12.68% | 2.39% | 2.5% |
| 2026/05/07 | 7.77% | 17.73% | 7.36% | 6.53% | 3.29% | 3.26% | 1.34% | 13.19% | 2.37% | 2.68% |
| 2026/05/08 | 8.72% | 14.23% | 7.13% | 6.57% | 3.31% | 3.99% | 1.62% | 13.96% | 2.68% | 2.05% |
| 2026/05/09 | 8.94% | 14.76% | 8% | 6.69% | 4.25% | 4.97% | 1.7% | 4.23% | 2.65% | 2.81% |
| 2026/05/10 | 8.84% | 14.88% | 7.69% | 7.27% | 4% | 5.13% | 1.81% | 3.35% | 2.78% | 2.74% |
| 2026/05/11 | 8.03% | 13.81% | 7.08% | 7.21% | 3.96% | 3.67% | 2.05% | 13.02% | 2.63% | 2.28% |
| 2026/05/12 | 8.42% | 13.33% | 6.22% | 7.86% | 4.49% | 3.12% | 3.14% | 12.89% | 1.99% | 2.52% |
| 2026/05/13 | 9.23% | 12.96% | 6.32% | 6.93% | 3.72% | 3.1% | 2.35% | 13.68% | 1.81% | 2.5% |
| 2026/05/14 | 7.99% | 12% | 5.79% | 9.67% | 3.7% | 2.88% | 1.85% | 14.51% | 1.92% | 2.78% |
| 2026/05/15 | 7.39% | 11.6% | 5.98% | 6.95% | 3.75% | 3.5% | 2.36% | 13.87% | 2.32% | 2.38% |
| 2026/05/16 | 8.78% | 12.44% | 7.02% | 5.9% | 4.19% | 3.61% | 3.3% | 3.72% | 2.74% | 2.6% |
| 2026/05/17 | 8.77% | 12.43% | 7.66% | 7.48% | 4.12% | 3.6% | 3.64% | 2.88% | 1.99% | 2.4% |
| 2026/05/18 | 7.9% | 11.83% | 6.12% | 7.36% | 3.9% | 3.04% | 3.38% | 12.12% | 2.52% | 2.43% |
| 2026/05/19 | 8.06% | 12.49% | 6.06% | 5.63% | 3.27% | 2.97% | 2.53% | 13.08% | 2.56% | 2.44% |
| 2026/05/20 | 8.01% | 11.54% | 6.04% | 5.59% | 3.35% | 3.4% | 2.27% | 14.21% | 2.14% | 2.56% |
| 2026/05/21 | 8.29% | 12.16% | 6.67% | 5.44% | 4.06% | 3.35% | 2.82% | 14.14% | 2.15% | 2.5% |
| 2026/05/22 | 8.59% | 11.95% | 5.87% | 6.59% | 4.52% | 3.05% | 3.46% | 12.66% | 2.47% | 2.25% |
| 2026/05/23 | 10.29% | 12.22% | 7.32% | 8.24% | 5.52% | 2.42% | 3.68% | 3.44% | 2.24% | 2.41% |
| 2026/05/24 | 9.78% | 12.7% | 7.98% | 7.51% | 4.65% | 4.84% | 3.2% | 2.93% | 2.93% | 2.6% |
| 2026/05/25 | 10.23% | 13.02% | 6.68% | 8.14% | 4.25% | 2.88% | 3.46% | 12.63% | 2.68% | 2.61% |
| 2026/05/26 | 9.35% | 12.05% | 6.04% | 9.79% | 4.39% | 2.66% | 5.59% | 11.88% | 2.18% | 2.22% |
| 2026/05/27 | 9.1% | 12.45% | 6.57% | 9.22% | 3.88% | 2.98% | 3.79% | 11.75% | 1.95% | 2.23% |
| 2026/05/28 | 9.53% | 13.16% | 6.65% | 8.13% | 3.79% | 2.91% | 3.64% | 13.52% | 2.75% | 2.36% |
| 2026/05/29 | 9.58% | 13.18% | 6.98% | 7.58% | 3.26% | 3.34% | 2.77% | 14.49% | 2.8% | 2.46% |
| 2026/05/30 | 11.09% | 13.42% | 7.22% | 6.9% | 5.56% | 4.58% | 2.75% | 4.2% | 2.95% | 2.53% |
| 2026/05/31 | 11.8% | 11.52% | 7.57% | 7.16% | 5% | 4.48% | 4.23% | 3.02% | 2.96% | 2.46% |
- aami.com.au
- budgetdirect.com.au
- nrma.com.au
- comparethemarket.com.au
- iselect.com.au
- allianz.com.au
- canstar.com.au
- youi.com.au
- suncorp.com.au
- covermore.com.au
Copyright © Adthena. All rights reserved.
In May 2026, aami.com.au’s PPC spend share fluctuated, peaking at 11.80% on the 31st. Budgetdirect.com.au started strong, but dipped to 11.52% by month’s end. Youi.com.au saw significant volatility, ending at 3.02%.
Competitor Count for AUS Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 268 |
| 2026/05/02 | 270 |
| 2026/05/03 | 263 |
| 2026/05/04 | 274 |
| 2026/05/05 | 275 |
| 2026/05/06 | 270 |
| 2026/05/07 | 266 |
| 2026/05/08 | 265 |
| 2026/05/09 | 251 |
| 2026/05/10 | 255 |
| 2026/05/11 | 267 |
| 2026/05/12 | 283 |
| 2026/05/13 | 280 |
| 2026/05/14 | 275 |
| 2026/05/15 | 285 |
| 2026/05/16 | 286 |
| 2026/05/17 | 289 |
| 2026/05/18 | 290 |
| 2026/05/19 | 291 |
| 2026/05/20 | 280 |
| 2026/05/21 | 285 |
| 2026/05/22 | 296 |
| 2026/05/23 | 281 |
| 2026/05/24 | 284 |
| 2026/05/25 | 327 |
| 2026/05/26 | 396 |
| 2026/05/27 | 389 |
| 2026/05/28 | 386 |
| 2026/05/29 | 365 |
| 2026/05/30 | 371 |
| 2026/05/31 | 388 |
Copyright © Adthena. All rights reserved.
May began with 268 advertisers, fluctuating slightly until mid-month. A significant surge occurred from May 25, peaking at 396 on May 26, ending with 388.
