US Healthcare & Medical Medicines - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	44.9501879746
	55.0498120254

44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	5%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	37%

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
cvs.com	44.15
walgreens.com	6.61
ro.co	2.08
uqora.com	1.76
lilly.com	1.12
goodrx.com	1.06
ritual.com	0.95
nurtec.com	0.89
perelelhealth.com	0.88
hellowisp.com	0.8
others	39.7

cvs.com - 44.15%
walgreens.com - 6.61%
ro.co - 2.08%
uqora.com - 1.76%
lilly.com - 1.12%
goodrx.com - 1.06%
ritual.com - 0.95%
nurtec.com - 0.89%
perelelhealth.com - 0.88%
hellowisp.com - 0.8%
others - 39.7%

CVS leads with 44.15% click share, followed by Walgreens at 6.61%. “Others” collectively hold 39.7%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	cvs.com	walgreens.com	uqora.com	ro.co	nurtec.com	lilly.com	goodrx.com	hellowisp.com	ritual.com	perelelhealth.com
2025/09/01	34.11%	6.58%	0.95%	2.37%	0.98%	1.16%	1%	0.82%	0.88%	1.03%
2025/09/02	40.38%	6.5%	1.91%	2.29%	0.8%	0.97%	0.96%	1.64%	1.45%	1.67%
2025/09/03	43.65%	6.32%	2.17%	2.04%	0.72%	1.24%	0.87%	0.98%	0.8%	0.72%
2025/09/04	48.26%	6.45%	1.84%	2.02%	0.64%	0.7%	0.65%	0.88%	0.69%	1.02%
2025/09/05	49.99%	6.84%	1.39%	1.79%	0.62%	0.64%	0.72%	0.96%	0.78%	1.06%
2025/09/06	40.76%	5.83%	1.56%	3.16%	1.08%	1.52%	1.15%	0.39%	0.56%	0.73%
2025/09/07	33.55%	5.54%	0.94%	3.83%	1.1%	1.74%	1.25%	0.63%	0.85%	1.07%
2025/09/08	32.3%	3.8%	1.34%	3.84%	1.3%	1.75%	0.69%	0.42%	0.83%	0.65%
2025/09/09	29.87%	4.44%	0.68%	4.19%	1.94%	2.19%	1.6%	0.71%	1.22%	1.48%
2025/09/10	31.71%	5.41%	1.53%	3.98%	1.9%	2.04%	1.28%	0.93%	0.68%	0.66%
2025/09/11	23.35%	3.97%	1.22%	5.55%	1.86%	2.99%	2.1%	1.07%	1.2%	1.48%
2025/09/12	30.85%	4.39%	1.48%	4.42%	1.11%	2.42%	1.79%	0.87%	0.75%	0.76%
2025/09/13	26.01%	4.31%	1.31%	4.55%	1.22%	2.33%	1.48%	0.88%	1.44%	0.93%
2025/09/14	25.2%	4.94%	1.13%	4.8%	1.06%	2.61%	1.19%	0.81%	0.74%	0.77%
2025/09/15	24.51%	3.53%	1.6%	4.49%	1.22%	2.41%	1.64%	0.42%	1.39%	1.27%
2025/09/16	25.9%	4.86%	1.32%	4.78%	1.2%	2.34%	1.46%	0.67%	1.01%	0.64%
2025/09/17	18.07%	2.81%	2.15%	5.36%	1.11%	3.05%	2.22%	0.79%	0.56%	0.38%
2025/09/18	17.49%	2.9%	2.2%	4.96%	1.79%	3.38%	2.04%	1.23%	0.08%	0.07%
2025/09/19	33.2%	5.46%	2.36%	3.57%	1.12%	1.89%	1.44%	0.77%	1.05%	1.01%
2025/09/20	35.2%	4.71%	1.45%	3.8%	0.77%	1.86%	1.17%	0.67%	1.47%	1.43%
2025/09/21	36.4%	5.73%	2.04%	2.2%	0.63%	2.34%	1.34%	0.97%	1.2%	0.72%
2025/09/22	33.89%	4.06%	1.43%	3.07%	0.74%	2.72%	1.25%	0.6%	1.42%	1.02%
2025/09/23	33.66%	4.54%	1.68%	3.36%	1.11%	2.31%	1.34%	0.48%	0.56%	0.59%
2025/09/24	44.12%	4.99%	2.19%	2.96%	0.83%	1.32%	1.01%	0.64%	0.86%	1.04%
2025/09/25	52.39%	6.65%	1.52%	2.46%	0.49%	1.14%	0.9%	0.62%	0.51%	0.25%
2025/09/26	45.8%	6.46%	1.8%	2.7%	1.16%	1.7%	0.92%	0.7%	0.87%	0.51%
2025/09/27	33.29%	5.53%	3.26%	3.73%	1.58%	1.71%	1.57%	0.6%	1.02%	0.57%
2025/09/28	33.3%	5.62%	2.76%	3.28%	1.99%	1.77%	1.44%	0.64%	0.87%	0.65%
2025/09/29	41.86%	5.64%	2.39%	2.29%	1.8%	1.51%	0.92%	0.87%	0.86%	0.45%
2025/09/30	53.17%	7.07%	2.04%	1.77%	1.49%	0.86%	0.83%	0.76%	0.3%	0.26%

cvs.com
walgreens.com
uqora.com
ro.co
nurtec.com
lilly.com
goodrx.com
hellowisp.com
ritual.com
perelelhealth.com

CVS dominated September’s PPC spend, peaking at 53.17% on the 30th. Walgreens and Uqora followed, with Walgreens ending at 7.07%. Ro.co and Nurtec showed fluctuations, while others maintained lower shares.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/09/01	1896
2025/09/02	1934
2025/09/03	2018
2025/09/04	2141
2025/09/05	2093
2025/09/06	1960
2025/09/07	1921
2025/09/08	1942
2025/09/09	1966
2025/09/10	1960
2025/09/11	1927
2025/09/12	1884
2025/09/13	1831
2025/09/14	1801
2025/09/15	1814
2025/09/16	1824
2025/09/17	1769
2025/09/18	1715
2025/09/19	1863
2025/09/20	1906
2025/09/21	1891
2025/09/22	1905
2025/09/23	1933
2025/09/24	2084
2025/09/25	2195
2025/09/26	2104
2025/09/27	2005
2025/09/28	2114
2025/09/29	2120
2025/09/30	2163

September saw a dynamic shift in distinct advertisers, starting at 1,896 and peaking at 2,195. Mid-month, numbers dipped to 1,715, but rebounded, closing at 2,163.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	0.83%
uqora.com	0.57%
medvi.org	0.36%
vraylar.com	0.32%
lilly.com	0.31%
ritual.com	-0.19%
walgreens.com	-0.2%
thisisneeded.com	-0.27%
naturemade.com	-0.43%
perelelhealth.com	-0.43%

CVS.com surged with a 0.83 increase, while Uqora.com followed at 0.57. Medvi.org, Vraylar.com, and Lilly.com also rose. Naturemade.com and Perelelhealth.com dropped by 0.43.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	cvs.com	walgreens.com	uqora.com	ro.co	hellowisp.com	goodrx.com	lilly.com	vyepti.com	ritual.com	perelelhealth.com
2025/09/01	39.8%	7.85%	1%	1.53%	0.89%	0.77%	0.67%	1.38%	0.87%	1.08%
2025/09/02	45.52%	7.88%	1.79%	1.38%	1.64%	0.79%	0.54%	0.92%	1.39%	1.61%
2025/09/03	49.88%	7.39%	1.9%	1.22%	0.98%	0.62%	0.59%	0.78%	0.82%	0.67%
2025/09/04	52.78%	7.33%	1.61%	1.22%	0.87%	0.45%	0.38%	0.53%	0.63%	0.92%
2025/09/05	53.89%	7.54%	1.25%	1.04%	0.92%	0.46%	0.36%	0.38%	0.74%	0.97%
2025/09/06	48.26%	6.74%	1.53%	1.92%	0.4%	0.84%	0.83%	0.72%	0.58%	0.73%
2025/09/07	41.38%	6.54%	1%	2.55%	0.63%	0.92%	0.98%	0.85%	0.88%	1.11%
2025/09/08	40.86%	4.57%	1.29%	2.54%	0.41%	0.5%	1.19%	0.92%	0.93%	0.66%
2025/09/09	39.51%	5.56%	0.71%	2.64%	0.86%	1.34%	1.33%	1.02%	1.37%	1.6%
2025/09/10	40.81%	6.48%	1.59%	2.71%	1.05%	0.95%	1.29%	1.58%	0.86%	0.82%
2025/09/11	32.39%	5.02%	1.27%	3.77%	1.29%	1.77%	1.83%	0.99%	1.53%	1.82%
2025/09/12	39.57%	5.49%	1.49%	2.95%	0.88%	1.48%	1.49%	0.49%	0.95%	0.95%
2025/09/13	33.94%	5.25%	1.37%	2.99%	1.03%	1.21%	1.52%	0.45%	1.84%	1.2%
2025/09/14	33.34%	6.3%	1.18%	3.2%	0.93%	0.97%	1.78%	0.69%	0.94%	0.93%
2025/09/15	31.4%	4.27%	1.74%	2.98%	0.46%	1.34%	1.7%	0.88%	1.68%	1.44%
2025/09/16	32.15%	5.85%	1.38%	3.41%	0.79%	1.17%	1.66%	1.28%	1.15%	0.71%
2025/09/17	23.67%	3.37%	2.4%	4.03%	1.12%	1.91%	2.41%	1.55%	0.66%	0.43%
2025/09/18	23.41%	3.28%	2.51%	3.72%	1.62%	1.94%	2.67%	1.91%	0.11%	0.09%
2025/09/19	38.46%	6.34%	2.29%	2.5%	0.96%	1.1%	1.37%	1.53%	1.12%	1.1%
2025/09/20	40.39%	5.38%	1.48%	2.58%	0.79%	1.01%	1.29%	1.49%	1.56%	1.5%
2025/09/21	42.55%	6.59%	1.97%	1.48%	1.15%	1.09%	1.62%	1.12%	1.26%	0.72%
2025/09/22	40.5%	4.94%	1.44%	2.02%	0.75%	0.97%	1.95%	0.87%	1.49%	1.06%
2025/09/23	39.38%	5.24%	1.69%	2.46%	0.59%	1.02%	1.75%	0.9%	0.61%	0.63%
2025/09/24	48.17%	5.73%	2.1%	1.97%	0.71%	0.75%	0.94%	0.71%	0.83%	1.04%
2025/09/25	54.46%	7.45%	1.41%	1.57%	0.72%	0.65%	0.81%	0.51%	0.48%	0.25%
2025/09/26	50.11%	7.41%	1.67%	1.8%	0.79%	0.67%	1.17%	0.64%	0.85%	0.5%
2025/09/27	37.82%	6.43%	3.01%	2.86%	0.64%	1.26%	1.31%	0.82%	1.11%	0.63%
2025/09/28	38.31%	6.49%	2.5%	2.48%	0.73%	1.17%	1.39%	1.28%	0.89%	0.64%
2025/09/29	46.77%	6.61%	2.22%	1.66%	0.94%	0.71%	1.08%	0.63%	0.86%	0.45%
2025/09/30	56.74%	7.86%	1.75%	1.27%	0.84%	0.6%	0.6%	0.54%	0.31%	0.27%

cvs.com
walgreens.com
uqora.com
ro.co
hellowisp.com
goodrx.com
lilly.com
vyepti.com
ritual.com
perelelhealth.com

CVS.com dominated September, peaking at 56.74% on the 30th. Walgreens.com saw a steady rise, ending at 7.86%. Uqora.com fluctuated, closing at 1.75%. Ro.co peaked mid-month, finishing at 1.27%. Hellowisp.com remained stable, ending at 0.84%. Goodrx.com and Lilly.com showed minor fluctuations, closing at 0.60%. Vyepti.com and Ritual.com had slight declines, ending at 0.54% and 0.31%, respectively. Perelelhealth.com saw a decrease, closing at 0.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month

1
Grow Therapy Online Psychiatry - Get an Online Prescription https://www.growtherapy.com
Grow Therapy works with licensed professionals who can prescribe medication for treatment.
2
Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/
FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine.
3
Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co › glp-1 › ozempic
See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...
4
Major Depressive Disorder - Major Depression Medicine Prescription treatment website
Learn About an MDD Prescription Medicine That is Approved as an Add-On Treatment Option.
5
Migraine Treatment Information - A Different Migraine Treatment Prescription treatment website
Start the conversation with your doctor. Ask if this treatment could be right for you.

In the competitive landscape of Google PPC, Grow Therapy, Lilly, Ro, Vraylar, and Vyepti stand out. Their ads focus on online prescriptions, FDA-approved treatments, and personalized care. Themes of accessibility, safety, and innovation resonate, highlighting their unique selling propositions in healthcare.

Frequently Asked Questions

Why is the US Healthcare & Medical Medicines September 2025 Report useful and how should I use it?

Why is the US Healthcare & Medical Medicines September 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Healthcare & Medical Medicines September 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Healthcare & Medical Medicines September 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Healthcare & Medical Medicines September 2025 Report?

The US Healthcare & Medical Medicines September 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Healthcare & Medical Medicines September 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Healthcare & Medical Medicines September 2025 Report for?

The US Healthcare & Medical Medicines September 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Healthcare & Medical

UK Medicines

AUS

Healthcare & Medical

US Healthcare & Medical Medicines - PPC Market Share Analysis September 2025

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Competitor Count for US Healthcare & Medical Medicines

Market Loss & Market Gains for US Healthcare & Medical Medicines

US Healthcare & Medical Medicines Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Frequently Asked Questions

Why is the US Healthcare & Medical Medicines September 2025 Report useful and how should I use it?

Why is the US Healthcare & Medical Medicines September 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Healthcare & Medical Medicines September 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Healthcare & Medical Medicines September 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Medicines

AUS Medicines

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena