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US Education & Training Corporate Training - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
coursera.org 3.44
360training.com 2.3
personality.co 2.27
16personalities.com 2.21
varsitytutors.com 1.73
phlebotomyusa.com 1.69
yourselfirst.com 1.54
devry.edu 1.53
redcross.org 1.4
nationalcprfoundation.com 1.33
others 80.56

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In the education and corporate training PPC landscape, ‘others’ dominate with 80.56% click share. Coursera.org leads individual advertisers at 3.44%, followed by 360training.com at 2.3%.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date devry.edu coursera.org phoenix.edu cornell.edu uti.edu csuglobal.edu bryantstratton.edu medcerts.com purdue.edu wgu.edu
2025/04/01 4.35% 4.05% 1.74% 1.65% 1.16% 1.43% 1.57% 1.05% 0.96% 1.23%
2025/04/02 3.8% 4.65% 1.25% 1.52% 1.14% 1.17% 1.01% 1.1% 1.23% 1.28%
2025/04/03 3.88% 3.53% 1.44% 1.32% 1.46% 1.26% 1.58% 1.33% 1.19% 2.21%
2025/04/04 4.46% 4% 1.53% 1.48% 1.35% 1.36% 1.28% 1.46% 1.49% 1.75%
2025/04/05 3.4% 4% 1.79% 0.05% 1.5% 1.3% 1.42% 1.68% 1.63% 2.33%
2025/04/06 3.61% 4.57% 1.51% 0.05% 1.06% 1.21% 0.91% 1.56% 1.7% 2.51%
2025/04/07 2.96% 4.16% 1% 1.69% 1.41% 1.47% 0.84% 1.92% 1.29% 1.29%
2025/04/08 3.46% 3.95% 1.27% 1.69% 1.13% 1.43% 1.31% 1.81% 1.68% 1.28%
2025/04/09 3.23% 4.22% 1.4% 1.83% 1.48% 1.36% 1.28% 1.61% 1.8% 1.45%
2025/04/10 4.37% 3.67% 1.41% 1.73% 1.28% 1.1% 1.31% 2.02% 1.67% 1.59%
2025/04/11 3.34% 4.03% 1.53% 1.76% 1.07% 1.58% 0.9% 1.28% 1.68% 1.4%
2025/04/12 4.43% 3.96% 1.95% 0.12% 1.65% 1.68% 1.3% 1.41% 2.35% 1.68%
2025/04/13 3.41% 4.21% 1.19% 0.12% 1.28% 1.84% 0.53% 1.79% 1.85% 1.9%
2025/04/14 3.64% 3.61% 1.39% 1.64% 1.42% 1.48% 1.39% 1.83% 1.55% 2%
2025/04/15 3.91% 3.02% 1.58% 1.72% 1.22% 1.86% 1.5% 1.77% 1.34% 1.54%
2025/04/16 3.72% 3.93% 1.75% 1.6% 1.18% 1.14% 1.45% 1.75% 1.4% 1.22%
2025/04/17 4.88% 3.06% 1.06% 1.6% 0.7% 1.08% 1.4% 1.75% 0.68% 1.51%
2025/04/18 3.98% 2.39% 2.02% 1.71% 1.06% 1.4% 1.14% 1.26% 1.13% 1.28%
2025/04/19 3.42% 2.23% 2.11% 0.1% 1.27% 1.89% 0.7% 1.27% 1.95% 2.18%
2025/04/20 3.02% 2.79% 2.08% 0.12% 1.32% 1.86% 0.75% 1.16% 1.39% 1.93%
2025/04/21 3.51% 2.67% 2.51% 1.8% 1.27% 2.33% 1.21% 0.99% 1.39% 1.59%
2025/04/22 3.34% 2.48% 1.46% 2.03% 1.56% 1.72% 1.51% 1.87% 1.62% 1.11%
2025/04/23 3.67% 2.45% 1.56% 1.82% 1.18% 1.75% 0.99% 1.92% 1.6% 1.25%
2025/04/24 3.16% 2.93% 1.45% 1.88% 1.6% 1.64% 1.66% 1.87% 1.79% 1.59%
2025/04/25 3.6% 3.23% 2.21% 2.3% 1.85% 2.27% 1.42% 1.39% 2.33% 1.59%
2025/04/26 3.24% 2.87% 2.57% 0.21% 1.61% 2.46% 1.22% 1.74% 2.25% 1.98%
2025/04/27 3.17% 2.85% 1.45% 0.16% 2.54% 2.47% 1.12% 1.35% 2.01% 1.96%
2025/04/28 2.9% 2.75% 2% 2.05% 1.96% 2.1% 1.39% 1.45% 1.31% 1.62%
2025/04/29 3.89% 3.2% 3.07% 1.83% 2.04% 2.09% 1.37% 1.41% 1.29% 1.19%
2025/04/30 4.52% 3.56% 2.49% 2.21% 2.03% 1.93% 1.84% 1.51% 1.31% 0.93%

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In April 2025, devry.edu’s PPC spend fluctuated, peaking at 4.88 on April 17. Coursera.org started strong but declined mid-month, ending at 3.56. Phoenix.edu saw a gradual rise, closing at 2.49. Cornell.edu had sporadic spikes, finishing at 2.21. Uti.edu maintained steady growth, ending at 2.03. Csuglobal.edu showed consistent increases, peaking at 2.47 on April 27. Bryantstratton.edu had a stable month, closing at 1.84. Medcerts.com experienced ups and downs, ending at 1.51. Purdue.edu’s spend was stable, closing at 1.31. Wgu.edu fluctuated, ending the month at 0.93.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 2223
2025/04/02 2171
2025/04/03 2248
2025/04/04 2311
2025/04/05 2286
2025/04/06 2277
2025/04/07 2233
2025/04/08 2199
2025/04/09 2083
2025/04/10 2191
2025/04/11 2013
2025/04/12 2086
2025/04/13 2115
2025/04/14 2163
2025/04/15 2074
2025/04/16 2168
2025/04/17 2029
2025/04/18 2240
2025/04/19 2278
2025/04/20 2122
2025/04/21 2153
2025/04/22 2172
2025/04/23 2181
2025/04/24 2170
2025/04/25 2051
2025/04/26 2005
2025/04/27 1997
2025/04/28 2099
2025/04/29 2027
2025/04/30 1936

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April saw fluctuating advertiser numbers, peaking at 2,311 on April 4th, then gradually declining to 1,936 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
csuglobal.edu 0.43%
varsitytutors.com 0.43%
carrington.edu 0.34%
blossomup.co 0.33%
happinessproject.com 0.3%
thinkiqacademy.com -0.33%
vt.edu -0.34%
brainmanager.io -0.63%
16personalities.com -0.84%
coursera.org -0.9%

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Coursera.org and 16personalities.com saw significant declines, while csuglobal.edu and varsitytutors.com experienced notable gains in click share.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date coursera.org cornell.edu devry.edu uti.edu csuglobal.edu lincolntech-usa.com medcerts.com purdue.edu yourselfirst.com personality.co
2025/04/01 3.54% 2.18% 2.41% 1.33% 1.61% 0.98% 1.09% 0.78% 0.75% 1.72%
2025/04/02 4% 1.85% 2.32% 1.15% 1.22% 1.48% 1.16% 0.88% 0.52% 1.85%
2025/04/03 3.23% 1.83% 2.08% 1.69% 1.5% 1.29% 1.24% 1.03% 0.47% 1.6%
2025/04/04 3.23% 1.76% 2.57% 1.58% 1.51% 1.36% 1.58% 1.24% 1.31% 1.58%
2025/04/05 3.3% 0.03% 2.01% 1.62% 1.43% 1.02% 1.38% 1.06% 1.59% 1.55%
2025/04/06 3.46% 0.03% 2.03% 1.06% 1.25% 1.27% 1.35% 1.25% 1.61% 1.8%
2025/04/07 3.17% 1.9% 1.61% 1.49% 1.54% 0.65% 1.71% 0.98% 1.37% 1.68%
2025/04/08 3.2% 1.83% 1.9% 1.27% 1.49% 1.11% 1.9% 1.3% 1.42% 1.62%
2025/04/09 3.42% 2.19% 1.79% 1.57% 1.38% 1.06% 1.27% 1.24% 1.66% 1.47%
2025/04/10 2.8% 2.03% 2.36% 1.41% 1.24% 1.24% 1.92% 1.32% 1.6% 1.49%
2025/04/11 3.34% 2.05% 1.8% 1.17% 1.57% 2.02% 1.3% 1.29% 1.37% 1.98%
2025/04/12 3.17% 0.08% 2.35% 1.65% 1.91% 1.19% 1.33% 1.7% 1.35% 1.49%
2025/04/13 3.45% 0.08% 1.85% 1.29% 2.1% 0.97% 1.74% 1.44% 1.53% 2.08%
2025/04/14 3.13% 1.92% 2.02% 1.49% 1.74% 0.85% 2.03% 1.17% 1.24% 2.02%
2025/04/15 2.52% 2.03% 2.3% 1.34% 2.12% 0.88% 1.59% 0.99% 1.39% 1.05%
2025/04/16 3.36% 1.92% 1.97% 1.24% 1.13% 1.01% 1.94% 0.95% 1.8% 1.13%
2025/04/17 2.55% 1.66% 2.54% 0.71% 1.21% 0.83% 1.82% 0.57% 1.19% 2.43%
2025/04/18 2% 2.01% 2.37% 1.2% 1.54% 1.41% 1.3% 0.91% 1.53% 0.68%
2025/04/19 1.98% 0.07% 1.94% 1.39% 2.24% 1.48% 1.31% 1.46% 1.27% 0.98%
2025/04/20 2.43% 0.07% 1.78% 1.32% 2% 1.17% 1.23% 1.07% 1.19% 1.72%
2025/04/21 2.38% 2.33% 2.13% 1.5% 2.55% 1.04% 1.07% 1.21% 1.11% 1.76%
2025/04/22 2.09% 2.47% 2.06% 1.77% 1.93% 1.28% 1.8% 1.24% 1.3% 1.52%
2025/04/23 2.18% 2.26% 2.02% 1.33% 2.06% 1.9% 2.13% 1.34% 1.35% 1.59%
2025/04/24 2.43% 2.27% 1.89% 1.86% 1.64% 1.27% 1.84% 1.45% 1.23% 1.64%
2025/04/25 2.78% 2.84% 2.03% 2.16% 2.5% 1.56% 1.47% 1.66% 1.76% 1.56%
2025/04/26 2.36% 0.14% 2.03% 1.7% 2.52% 1.81% 1.75% 1.66% 1.42% 1.67%
2025/04/27 2.34% 0.11% 2.17% 2.8% 2.76% 1.26% 1.4% 1.61% 0.93% 1.7%
2025/04/28 2.36% 2.56% 1.85% 2.21% 2.37% 1.14% 1.65% 1.02% 0.88% 1.78%
2025/04/29 2.75% 2.21% 2.48% 2.33% 2.33% 1.57% 1.48% 1.18% 0.95% 1.45%
2025/04/30 2.85% 2.67% 2.63% 2.46% 2.15% 1.51% 1.37% 1.11% 1.1% 0.93%

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Coursera.org started strong in April, peaking at 4.00% on April 2nd, but ended at 2.85%. Cornell.edu fluctuated, with a notable dip mid-month, closing at 2.67%. Devry.edu maintained stability, finishing at 2.63%. Uti.edu saw a late surge, ending at 2.46%. Csuglobal.edu showed consistent growth, peaking at 2.76% on April 27th. Lincolntech-usa.com had a steady rise, closing at 1.51%. Medcerts.com experienced ups and downs, ending at 1.37%. Purdue.edu remained stable, finishing at 1.11%. Yourselfirst.com fluctuated, closing at 1.10%. Personality.co had a volatile month, ending at 0.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Project Management Certificate https://www.csuglobal.edu

    18 Credit-Hour Program — Take the next step in your project management career with a certificate from CSU Global. Study risk management, project control, project quality management, and other topics.

  2. 2
    Purdue Global - Project Management Certificate https://onlinedegrees.purdue.edu › certificate › program

    We Offer Flexible Programs to Support Those Who Balance Career, Family, and Their Studies. Experience Real-World Learning in a Specialized Field Through Interactive Online Classes. 10-Week Terms. Terms Start Every Month.

  3. 3
    American Red Cross® - First Aid, CPR and AED Courses https://www.redcross.org

    Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!

  4. 4
    Graduate in Less Than a Year - Train for a Hands-On Career https://www.uti.edu

    Receive hands-on training in our labs from industry professionals at one of our campuses.

  5. 5
    Virginia Tech 10-Week Course - PMP Online Certificate https://courses.cpe.vt.edu › pmp › certification

    Ace your PMP exam with PMI-authorized trainers & 70 hours of instructor-led training. Access capstone projects from 3 domains, 17...

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In the competitive landscape of Google PPC, top-performing ads reveal a focus on career advancement and practical skills. CSU Global and Purdue Global emphasize flexible, specialized project management certificates, catering to professionals balancing multiple commitments. The American Red Cross highlights essential life-saving skills with their First Aid courses, while UTI and Virginia Tech offer hands-on and exam-focused training, respectively, underscoring the importance of practical, real-world learning experiences.

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