US Education & Training Corporate Training - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.1276275337
38.8723724663
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 10%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 11.58
360training.com 5.4
pmi.org 2.4
redcross.org 2.13
projectmanagementacademy.net 1.92
devry.edu 1.7
lincolntech-usa.com 1.42
uti.edu 1.42
osha.com 1.34
rasmussen.edu 1.24
others 69.45
  • coursera.org - 11.58%
  • 360training.com - 5.4%
  • pmi.org - 2.4%
  • redcross.org - 2.13%
  • projectmanagementacademy.net - 1.92%
  • devry.edu - 1.7%
  • lincolntech-usa.com - 1.42%
  • uti.edu - 1.42%
  • osha.com - 1.34%
  • rasmussen.edu - 1.24%
  • others - 69.45%

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In the education and corporate training sector, Coursera leads with 11.58% click share, while ‘others’ dominate at 69.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date coursera.org devry.edu asu.edu phoenix.edu uti.edu lincolntech-usa.com 360training.com projectmanagementacademy.net rasmussen.edu pmi.org
2026/09/01 13.89% 3.96% 1.23% 3.17% 0.2% 1.07% 2.06% 1.57% 2.02% 2.39%
2026/09/02 12.49% 3.78% 1.91% 3.75% 0.77% 2.04% 1.48% 2.02% 2% 1.77%
2026/09/03 11.76% 4.63% 1.8% 1.86% 1.19% 2.17% 1.41% 1.69% 2.52% 1.56%
2026/09/04 11.98% 4% 1.47% 2.55% 1.06% 1.58% 1.32% 0.76% 2.12% 0.73%
2026/09/05 10.71% 3.99% 1.61% 2.6% 1.68% 2.01% 1.1% 0.93% 1.83% 0.65%
2026/09/06 9.2% 4.44% 1.77% 2.32% 1.53% 2.23% 1.01% 0.32% 1.9% 1.04%
2026/09/07 8.04% 4.85% 1.85% 2.93% 1.75% 2.21% 1.03% 0.84% 2.19% 0.71%
2026/09/08 10.2% 3.76% 1.2% 3.33% 1.46% 1.8% 1.11% 1.79% 2.67% 1.07%
2026/09/09 11.47% 3.38% 1.99% 2.8% 1.71% 1.93% 1.28% 1.49% 2.23% 0.68%
2026/09/10 12.97% 3.51% 1.32% 2.61% 1.94% 1.7% 1.32% 1.67% 2.34% 1.12%
2026/09/11 15.94% 2.66% 1.54% 3.31% 1.33% 1.62% 1.38% 1.88% 2.72% 1.14%
2026/09/12 16.69% 2.79% 1.14% 3% 1.4% 1.12% 1.7% 2.05% 2.48% 1.01%
2026/09/13 15.9% 2.21% 1.16% 2.9% 1.27% 1.89% 1.6% 2.38% 2.42% 1.8%
2026/09/14 20.1% 1.66% 0.81% 2.55% 1.28% 0.91% 1.83% 2.37% 2.4% 1.55%
2026/09/15 13.34% 3.43% 1.32% 3.21% 1.77% 1.44% 1.41% 2.02% 2.28% 1.12%
2026/09/16 13.06% 4.37% 1.29% 3.12% 2.48% 2.2% 1.24% 1.7% 2.04% 0.96%
2026/09/17 13.49% 4.29% 2.02% 3.13% 1.96% 1.87% 1.22% 1.58% 2.21% 0.95%
2026/09/18 12.05% 4.61% 2.2% 3.09% 2.14% 1.83% 1.29% 1.46% 2.13% 1.47%
2026/09/19 13.94% 3.71% 1.15% 2.7% 2.06% 2.04% 1.17% 1.77% 1.68% 1.7%
2026/09/20 13.21% 3.96% 1.68% 2.36% 2.25% 2.33% 0.92% 1.39% 1.97% 1.63%
2026/09/21 13.03% 4.5% 2.46% 2.25% 1.66% 1.73% 0.82% 1.75% 2.21% 1.05%
2026/09/22 10.73% 4.83% 3.04% 2.8% 1.64% 1.52% 0.99% 1.88% 2.39% 1.76%
2026/09/23 11.7% 4.36% 2.98% 3.19% 1.94% 2.2% 1.06% 1.77% 1.84% 1.77%
2026/09/24 12.66% 4.58% 1.15% 2.33% 2.23% 2.15% 1.03% 1.38% 1.98% 1.58%
2026/09/25 13.42% 3.85% 2.55% 2.83% 1.99% 2.33% 0.96% 2.15% 1.91% 1.67%
2026/09/26 13.37% 4.06% 3.24% 2.22% 2.4% 1.88% 1.02% 2.44% 1.61% 1.06%
2026/09/27 14.03% 3.38% 2.55% 2.45% 2.09% 1.86% 1.96% 1.67% 2% 1.05%
2026/09/28 12.79% 3.64% 1.18% 2.71% 2.11% 2.34% 1.84% 2.26% 2.34% 2.27%
2026/09/29 14.22% 3.33% 3% 2.84% 1.72% 1.47% 1.89% 2.72% 1.8% 1.44%
2026/09/30 11.15% 4.22% 2.71% 2.6% 2.09% 1.86% 1.51% 1.48% 1.47% 1.33%
  • coursera.org
  • devry.edu
  • asu.edu
  • phoenix.edu
  • uti.edu
  • lincolntech-usa.com
  • 360training.com
  • projectmanagementacademy.net
  • rasmussen.edu
  • pmi.org

Copyright © Adthena. All rights reserved.

Coursera.org’s spend share fluctuated, peaking at 20.10% mid-month. Devry.edu saw a steady rise, while ASU.edu’s share increased towards month’s end. Phoenix.edu maintained stability, and UTI.edu showed gradual growth. Lincolntech-usa.com and 360training.com experienced minor fluctuations. Projectmanagementacademy.net and Rasmussen.edu had consistent shares, while PMI.org ended with a slight decline.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1421
2026/09/02 1573
2026/09/03 1652
2026/09/04 1681
2026/09/05 1701
2026/09/06 1725
2026/09/07 1774
2026/09/08 1738
2026/09/09 1726
2026/09/10 1696
2026/09/11 1699
2026/09/12 1629
2026/09/13 1680
2026/09/14 1482
2026/09/15 1586
2026/09/16 1608
2026/09/17 1567
2026/09/18 1571
2026/09/19 1549
2026/09/20 1571
2026/09/21 1598
2026/09/22 1575
2026/09/23 1505
2026/09/24 1515
2026/09/25 1543
2026/09/26 1509
2026/09/27 1509
2026/09/28 1517
2026/09/29 1488
2026/09/30 1457

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September saw a dynamic shift in distinct advertisers, peaking at 1,774 on the 7th, before gradually declining to 1,457 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pmi.org 0.77%
blossomup.co 0.57%
uti.edu 0.32%
schoolofrock.com 0.26%
projectmanagementacademy.net 0.22%
study.com -0.22%
ultimatemedical.edu -0.25%
collegeboard.org -0.31%
aaa.com -0.33%
nationalguard.com -0.51%

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In the past month, pmi.org surged by 0.77, while nationalguard.com dropped by 0.51 in click share.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coursera.org 360training.com lincolntech-usa.com devry.edu preply.com uti.edu projectmanagementacademy.net phoenix.edu nationalcprfoundation.com rasmussen.edu
2026/09/01 12.54% 3.43% 0.99% 1.82% 1.19% 0.16% 1.72% 1.39% 0.74% 1.68%
2026/09/02 11.11% 2.61% 2.01% 1.72% 1.35% 0.8% 2.02% 1.54% 0.5% 1.56%
2026/09/03 9.94% 2.46% 2.15% 2.47% 1.45% 1.12% 1.97% 0.75% 0.85% 1.65%
2026/09/04 9.52% 2.1% 1.71% 2.44% 1.13% 0.94% 0.89% 1.2% 1.25% 1.62%
2026/09/05 8.28% 1.76% 2.26% 2.19% 1.99% 1.54% 1.18% 1.07% 1.2% 1.29%
2026/09/06 7.04% 1.78% 2.25% 3.01% 1.77% 1.36% 0.36% 1.01% 0.77% 1.56%
2026/09/07 6.95% 1.86% 2.45% 3.21% 1.26% 1.74% 0.99% 1.5% 0.94% 1.79%
2026/09/08 8.52% 1.99% 1.96% 2.07% 1.82% 1.43% 1.63% 1.76% 0.89% 1.86%
2026/09/09 9.88% 1.9% 2.22% 1.99% 1.41% 1.61% 1.87% 1.52% 0.92% 1.6%
2026/09/10 10.67% 2.24% 1.8% 2.04% 1.51% 1.83% 2.08% 1.34% 0.94% 1.67%
2026/09/11 13.51% 2.38% 1.8% 1.48% 1.31% 1.22% 2.44% 1.85% 0.86% 2.1%
2026/09/12 13.95% 2.86% 1.23% 1.51% 1.3% 1.27% 2.16% 1.4% 0.96% 1.77%
2026/09/13 13.82% 2.65% 1.99% 1.14% 1.24% 1.21% 3.04% 1.71% 0.45% 1.53%
2026/09/14 15.96% 3.15% 0.94% 0.87% 0.84% 1.22% 3.07% 1.36% 1.03% 1.52%
2026/09/15 10.87% 2.34% 1.54% 2.03% 0.97% 1.55% 2.39% 1.8% 1% 1.53%
2026/09/16 10.25% 1.93% 2.3% 2.65% 1.59% 2.2% 2.22% 1.67% 1.63% 1.6%
2026/09/17 10.99% 1.92% 2.2% 2.4% 1.34% 1.76% 1.86% 1.82% 1.15% 1.55%
2026/09/18 10.46% 2.14% 2.01% 2.49% 1.63% 1.94% 1.72% 1.58% 1.34% 1.57%
2026/09/19 10.9% 1.93% 2.17% 2.11% 1.78% 1.75% 2.02% 1.49% 1.45% 1.2%
2026/09/20 10.62% 1.72% 2.55% 2.09% 1.5% 2.01% 1.51% 1.26% 0.69% 1.38%
2026/09/21 10.58% 1.68% 1.85% 2.58% 1.83% 1.51% 2.12% 1.1% 1.13% 1.52%
2026/09/22 9.43% 1.83% 1.71% 2.48% 1.67% 1.52% 1.97% 1.43% 1.19% 1.53%
2026/09/23 9.78% 2.1% 2.25% 2.28% 1.79% 1.79% 1.98% 1.5% 1.16% 1.27%
2026/09/24 9.19% 2.02% 2.45% 2.5% 1.71% 2.07% 1.61% 1.07% 1.1% 1.44%
2026/09/25 10.97% 1.89% 2.53% 1.95% 1.14% 1.84% 2.54% 1.47% 1.09% 1.41%
2026/09/26 11% 1.9% 1.99% 1.92% 1.36% 2.16% 2.84% 1.14% 1.14% 1.17%
2026/09/27 11.21% 3.05% 2.11% 1.65% 2.2% 1.94% 1.88% 1.37% 1.15% 1.64%
2026/09/28 10.61% 2.75% 2.44% 1.7% 1.86% 1.93% 2.64% 1.52% 1.01% 1.63%
2026/09/29 11.58% 2.97% 1.65% 1.58% 2.24% 1.66% 3.37% 1.62% 1.17% 1.18%
2026/09/30 9.81% 2.71% 2.19% 2.14% 2.05% 1.93% 1.56% 1.48% 1.42% 1.07%
  • coursera.org
  • 360training.com
  • lincolntech-usa.com
  • devry.edu
  • preply.com
  • uti.edu
  • projectmanagementacademy.net
  • phoenix.edu
  • nationalcprfoundation.com
  • rasmussen.edu

Copyright © Adthena. All rights reserved.

In September 2026, Coursera.org’s impression share fluctuated, peaking mid-month at 15.96%. 360training.com saw a steady rise, ending at 2.71%. Lincolntech-usa.com and Devry.edu showed varied trends, while Preply.com and UTI.edu maintained moderate shares. Projectmanagementacademy.net and Phoenix.edu experienced ups and downs, with Nationalcprfoundation.com and Rasmussen.edu showing consistent patterns.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    How To Get PMP Certified https://www.coursera.org

    Become PMP Certified Online — Learn exactly what steps are required to become certified and land top roles. Discover how to get...

  2. 2
    Project Management Certificate https://sps.northwestern.edu › project-mgmt › certificate

    Project Mgmt Certificate — Our Project Management Certificate can be earned in 5 weeks with our accelerated option. Learn more...

  3. 3
    Project Management Professional (PMP) Certification | PMI https://www.pmi.org

    The PMI Project Management Professional PMP Certification acknowledges that candidates have proven project management skills and experience

  4. 4
    PMP® Certification Course https://www.projectmanagementacademy.net

    Updated for the 2026 PMP® Exam — View upcoming PMP® training dates and choose the class format that works for you. Prepare for...

  5. 5
    American Red Cross®: First Aid, CPR and AED Courses https://www.redcross.org › training › first-aid-cpr

    Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!

Copyright © Adthena. All rights reserved.

In the competitive landscape of project management certification, Coursera and Northwestern University emphasize online accessibility and accelerated learning. PMI and Project Management Academy highlight proven skills and updated courses. Meanwhile, Red Cross focuses on essential life-saving skills, offering practical, nearby training.

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