US Education & Training Corporate Training - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – US

Google AI Overview visibility for Education & Training Corporate Training US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.3772502204
55.6227497796
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 9%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coursera.org 6.83
360training.com 3.86
devry.edu 2.91
codecademy.com 2.77
varsitytutors.com 2.1
pmi.org 2.06
codefinity.com 1.55
nationalcprfoundation.com 1.53
utexas.edu 1.47
gcu.edu 1.44
others 73.48
  • coursera.org - 6.83%
  • 360training.com - 3.86%
  • devry.edu - 2.91%
  • codecademy.com - 2.77%
  • varsitytutors.com - 2.1%
  • pmi.org - 2.06%
  • codefinity.com - 1.55%
  • nationalcprfoundation.com - 1.53%
  • utexas.edu - 1.47%
  • gcu.edu - 1.44%
  • others - 73.48%

Copyright © Adthena. All rights reserved.

Coursera.org leads with 6.83% click share, while ‘others’ dominate at 73.48%, highlighting diverse competition in education PPC ads.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date devry.edu asu.edu rasmussen.edu coursera.org bryantstratton.edu gcu.edu codecademy.com codefinity.com utexas.edu lincolntech-usa.com
2026/04/01 7.57% 2.37% 2.18% 4.58% 1.99% 1.38% 0.3% 0.91% 1.37% 1.66%
2026/04/02 7.71% 1.83% 2.17% 5.22% 1.33% 1.46% 0.29% 1.19% 2.74% 1.23%
2026/04/03 5.87% 2.39% 2.34% 5.02% 1.49% 1.51% 1.66% 2.32% 1.53% 1.15%
2026/04/04 5.44% 2.32% 2.34% 5.66% 1.78% 1.39% 1.09% 0.7% 1.53% 1.78%
2026/04/05 5.92% 2.61% 1.54% 5.24% 1.69% 1.57% 1.77% 0.76% 1.31% 1.1%
2026/04/06 6.48% 2.28% 1.67% 5.75% 1.65% 1.94% 1.48% 2.41% 1.45% 1.36%
2026/04/07 7.43% 2.11% 2.27% 5.34% 1.95% 2.61% 1.85% 1.81% 2.03% 1.6%
2026/04/08 7.47% 2.18% 2.84% 4.25% 1.37% 2.02% 2.61% 0.65% 2.12% 1.61%
2026/04/09 7.01% 2.54% 1.49% 5.79% 1.06% 2.26% 1.77% 1.34% 0.59% 1.25%
2026/04/10 6.67% 3.56% 2.11% 5.55% 1.44% 2.13% 1.26% 2.37% 1.46% 1.22%
2026/04/11 5.34% 2.85% 2.13% 7.69% 1.12% 2.05% 0.84% 1% 0.35% 1.82%
2026/04/12 6.77% 2.62% 2.07% 5.5% 1.11% 1.48% 3.15% 1.11% 1.18% 1.12%
2026/04/13 6.4% 2.09% 1.71% 5.75% 1.24% 2.44% 1.71% 2.01% 0.75% 1.25%
2026/04/14 7.23% 2.22% 1.93% 4.94% 0.94% 1.59% 2.03% 1.25% 0.44% 1.17%
2026/04/15 6.89% 1.85% 2.33% 4.87% 1.33% 2.34% 2.55% 0.72% 0.62% 1.24%
2026/04/16 6.76% 2.64% 2.08% 5.66% 1.44% 2.19% 1.61% 0.52% 0.31% 1.95%
2026/04/17 6.48% 2.33% 2.23% 5.34% 1.4% 2.37% 2% 1.01% 0.72% 1.39%
2026/04/18 5.9% 2.93% 2.64% 4.62% 1.14% 1.92% 1.81% 0.86% 1.05% 1.51%
2026/04/19 5.2% 1.91% 2.57% 4.88% 1.2% 1.68% 3.19% 0.73% 0.86% 1.53%
2026/04/20 6.19% 2.62% 1.92% 4.43% 1.37% 2.27% 2.17% 1.23% 1.65% 1.32%
2026/04/21 6.37% 2.09% 2.82% 4.66% 1.94% 2.01% 1.63% 0.66% 0.61% 1.74%
2026/04/22 6.59% 2.15% 3.01% 5.38% 1.76% 2.08% 2.8% 0.93% 1.58% 1.86%
2026/04/23 6.15% 1.55% 2.73% 3.73% 2.36% 2.19% 2.53% 2.23% 0.77% 1.75%
2026/04/24 5.01% 2.03% 3% 4.95% 1.89% 2.09% 2.48% 1.5% 1.42% 1.51%
2026/04/25 5.81% 3.07% 3% 4.29% 1.61% 1.36% 2.41% 1.3% 0.92% 1.38%
2026/04/26 5.73% 2.75% 2.79% 4.86% 1.5% 0.95% 2.06% 1.94% 1.59% 1.14%
2026/04/27 5.66% 3.19% 2.55% 5.92% 1.9% 1.64% 3% 2.9% 1.5% 1.17%
2026/04/28 6.43% 3.01% 2.74% 4.27% 1.69% 1.52% 1.31% 2.04% 1.01% 1.74%
2026/04/29 6.64% 2.76% 2.05% 5.21% 1.89% 1.57% 1.94% 2.43% 1.14% 1.15%
2026/04/30 8.22% 2.85% 2.8% 2.7% 1.83% 1.71% 0.78% 0.72% 0.52% 0.37%
  • devry.edu
  • asu.edu
  • rasmussen.edu
  • coursera.org
  • bryantstratton.edu
  • gcu.edu
  • codecademy.com
  • codefinity.com
  • utexas.edu
  • lincolntech-usa.com

Copyright © Adthena. All rights reserved.

In April 2026, devry.edu led with a peak spend share of 8.22% on the 30th. coursera.org saw a notable spike on the 11th at 7.69%. Meanwhile, codefinity.com fluctuated, ending at 0.72%.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1607
2026/04/02 1639
2026/04/03 1645
2026/04/04 1669
2026/04/05 1652
2026/04/06 1720
2026/04/07 1686
2026/04/08 1648
2026/04/09 1654
2026/04/10 1671
2026/04/11 1621
2026/04/12 1590
2026/04/13 1647
2026/04/14 1616
2026/04/15 1644
2026/04/16 1593
2026/04/17 1595
2026/04/18 1617
2026/04/19 1635
2026/04/20 1656
2026/04/21 1635
2026/04/22 1663
2026/04/23 1628
2026/04/24 1675
2026/04/25 1646
2026/04/26 1637
2026/04/27 1662
2026/04/28 1646
2026/04/29 1646
2026/04/30 1597

Copyright © Adthena. All rights reserved.

April saw a dynamic fluctuation in distinct advertisers, peaking at 1,720 on April 6. The month concluded with a slight dip, ending at 1,597.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pmi.org 1.61%
projectmanagementacademy.net 0.65%
codecademy.com 0.52%
forbes.com 0.49%
rasmussen.edu 0.32%
devry.edu -0.34%
phlebotomyusa.com -0.57%
mit.edu -0.7%
cornell.edu -0.71%
coursera.org -0.95%

Copyright © Adthena. All rights reserved.

In the past month, pmi.org surged with a 1.61% click share increase, while coursera.org faced a significant drop of 0.95%.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date devry.edu coursera.org ciat.edu rasmussen.edu asu.edu gcu.edu codefinity.com utexas.edu codecademy.com lincolntech-usa.com
2026/04/01 4.22% 4.49% 1.36% 1.45% 1.72% 1.54% 1.46% 2.29% 0.25% 1.67%
2026/04/02 4.33% 4.99% 1.52% 1.41% 1.11% 1.38% 1.77% 4.41% 0.25% 1.18%
2026/04/03 3.32% 5.16% 1.44% 1.43% 1.67% 1.39% 3.66% 2.34% 1.08% 1.24%
2026/04/04 2.73% 5.55% 1.5% 1.45% 1.34% 1.26% 1.2% 2.39% 0.7% 1.64%
2026/04/05 3.39% 5.37% 1.18% 1.11% 2.07% 1.61% 1.29% 2.17% 1.26% 1.12%
2026/04/06 3.47% 5.59% 1.51% 1.09% 1.78% 1.83% 3.95% 2.36% 1.09% 1.45%
2026/04/07 4.44% 5.47% 1.15% 1.32% 1.61% 2.8% 2.86% 3.51% 1.36% 1.6%
2026/04/08 4.34% 4.31% 1.43% 1.59% 1.09% 2.3% 1.11% 3.17% 1.89% 1.55%
2026/04/09 4.12% 5.46% 0.56% 0.98% 1.56% 2.08% 1.91% 0.98% 1.47% 1.19%
2026/04/10 3.92% 5.17% 1.6% 1.34% 2.55% 2.1% 3.65% 2.39% 1.22% 1.29%
2026/04/11 2.83% 7% 1% 1.26% 2.16% 2.36% 1.58% 0.46% 0.82% 2.26%
2026/04/12 3.86% 5.02% 1.72% 1.68% 1.66% 1.52% 1.83% 1.51% 2.58% 1.21%
2026/04/13 4.05% 5.44% 2.02% 1.23% 1.52% 2.4% 3.16% 1.2% 1.39% 1.29%
2026/04/14 4.03% 4.82% 1.93% 1.31% 1.47% 1.87% 1.99% 0.78% 1.72% 1.25%
2026/04/15 3.51% 4.67% 2.08% 1.35% 1.02% 2.68% 1.12% 0.84% 1.98% 1.23%
2026/04/16 3.43% 5.03% 0.9% 1.38% 1.77% 2.55% 0.88% 0.54% 1.47% 1.93%
2026/04/17 3.26% 4.46% 1.79% 1.51% 1.28% 2.59% 1.69% 1.18% 1.71% 1.4%
2026/04/18 3.1% 4.68% 1.91% 1.68% 1.76% 1.94% 1.43% 1.53% 1.23% 1.53%
2026/04/19 2.56% 4.22% 2.4% 1.85% 0.97% 1.48% 1.1% 1.4% 2.65% 1.72%
2026/04/20 3.25% 4.29% 1.56% 1.25% 1.64% 2.36% 1.86% 2.85% 1.68% 1.18%
2026/04/21 3.37% 5.17% 2.06% 1.78% 1.09% 2.1% 1.02% 1.07% 1.25% 1.76%
2026/04/22 3.49% 5.02% 1.52% 1.85% 1.29% 2.25% 1.54% 2.86% 2.17% 1.92%
2026/04/23 2.91% 3.94% 0.84% 1.93% 0.72% 2.35% 3.35% 1.23% 1.85% 1.82%
2026/04/24 2.53% 4.81% 0.8% 1.93% 1.64% 2.44% 2.35% 2.43% 1.89% 1.66%
2026/04/25 2.86% 4.2% 1.01% 1.72% 2.18% 1.29% 2.03% 1.51% 1.82% 1.52%
2026/04/26 3% 5.02% 2.46% 1.63% 1.54% 1.11% 3.05% 2.48% 1.55% 1.22%
2026/04/27 2.84% 5.76% 1.11% 1.72% 1.95% 1.61% 4.17% 2.34% 2.37% 1.11%
2026/04/28 3.6% 4.04% 1.3% 1.65% 1.71% 1.49% 3.45% 1.78% 0.87% 1.82%
2026/04/29 3.45% 4.84% 0.96% 1.44% 1.53% 1.75% 3.63% 1.9% 1.74% 1.14%
2026/04/30 4.71% 2.75% 2.2% 2.17% 1.66% 1.54% 1.06% 0.92% 0.57% 0.39%
  • devry.edu
  • coursera.org
  • ciat.edu
  • rasmussen.edu
  • asu.edu
  • gcu.edu
  • codefinity.com
  • utexas.edu
  • codecademy.com
  • lincolntech-usa.com

Copyright © Adthena. All rights reserved.

In April 2026, Coursera.org led with a peak impression share of 7.00% on April 11. Devry.edu fluctuated, ending strong at 4.71% on April 30. Ciat.edu and Rasmussen.edu showed steady growth, while Codefinity.com spiked mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training - Last month
  1. 1
    Berkeley Data Science Online https://info.ischoolonline.berkeley.edu › data-science › online-masters

    Programming Exp. Required — Earn Your Master's in Data Science Online. No GRE Scores Required, Programming Exp Req'd. UC...

  2. 2
    Microsoft Python Development Professional Certificate | Coursera https://www.coursera.org

    Learn core programming concepts, data analysis, web development, and more from Microsoft.

  3. 3
    MIT Professional Education | 14-Week Data Science Program https://professional-education-gl.mit.edu › data_science › program

    Become a data-driven decision maker with live online sessions taught by MIT faculty. Earn a...

  4. 4
    Penn State Online CS Program - PSU: Flexible & Fully Online https://worldcampus.psu.edu › computerscience › onlinepennstate

    Flexible 100% Online Master of Computer Science Degree Designed for Working Professionals.

  5. 5
    3-6 Month Coding Course https://bootcamp.uchicago.edu

    No Coding Experience Needed — Develop the practical coding experience you need by mastering Python and more. Learn Software...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Berkeley, Coursera, MIT, Penn State, and UChicago stand out. Berkeley emphasizes a master’s in data science without GRE requirements. Coursera partners with Microsoft for a Python certificate. MIT offers a 14-week data science program. Penn State highlights flexibility for professionals, while UChicago provides coding courses for beginners.

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