UK Finance Consulting - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Finance Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.9846893648
61.0153106352
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 3%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stepchange.org 19.3
justgiving.com 17.49
keycurrency.co.uk 10.37
moneygram.com 5.81
policyexpert.co.uk 4.48
equifax.co.uk 3.03
moneysupermarket.com 2.54
torfx.com 2.4
nationaldebtline.org 2.12
checkmyfile.com 1.95
others 30.51
  • stepchange.org - 19.3%
  • justgiving.com - 17.49%
  • keycurrency.co.uk - 10.37%
  • moneygram.com - 5.81%
  • policyexpert.co.uk - 4.48%
  • equifax.co.uk - 3.03%
  • moneysupermarket.com - 2.54%
  • torfx.com - 2.4%
  • nationaldebtline.org - 2.12%
  • checkmyfile.com - 1.95%
  • others - 30.51%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘stepchange.org’ leads with 19.3% click share, followed by ‘justgiving.com’ at 17.49%. ‘Others’ collectively hold a significant 30.51%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stepchange.org loan.co.uk debtsolutionadvisor.co.uk moneyadvice.co.uk moneysupermarket.com getdebthelp.co.uk keycurrency.co.uk moneyplusadvice.com equifax.co.uk angeladvance.co.uk
2026/08/01 12.06% 5.71% 0.66% 8.05% 2.05% 1.74% 1.89% 2.6% 0.61% 2.39%
2026/08/02 16.19% 2.63% 3.65% 4.75% 2.77% 0.01% 1.27% 1.8% 0.62% 5.25%
2026/08/03 12.21% 1.85% 4.26% 4.98% 2.86% 1.29% 0.64% 3.83% 0.88% 4.57%
2026/08/04 11.08% 3.67% 4.3% 9.41% 2.47% 2.02% 4.48% 3.54% 1.32% 3.43%
2026/08/05 10.02% 1.23% 4.93% 4.54% 2.44% 1.6% 4.31% 5.91% 2.43% 3.46%
2026/08/06 8.58% 1.43% 8.16% 5.29% 1.95% 1.57% 7.96% 3.92% 2.41% 3.5%
2026/08/07 12.29% 1.06% 6.35% 3.43% 1.87% 3.07% 6.42% 4.5% 2.54% 0.73%
2026/08/08 13.59% 5.07% 1.42% 6.24% 3.08% 0.72% 6.74% 2.88% 3.88% 4.69%
2026/08/09 13.05% 9.46% 2.72% 7.25% 3.9% 0.01% 1.85% 1.69% 2.96% 1.49%
2026/08/10 9.82% 4.18% 4.65% 5.05% 1.61% 2.97% 1.62% 2.72% 3.69% 1.68%
2026/08/11 10.29% 4.47% 2.89% 4.6% 1.81% 1.77% 5.78% 3.53% 3.26% 2.22%
2026/08/12 13.22% 1.37% 6.37% 5.32% 1.85% 3.01% 7.77% 2.02% 2.89% 2.49%
2026/08/13 8.18% 2.26% 4.7% 6.44% 2.46% 3.26% 4.97% 3.81% 3% 2.58%
2026/08/14 9.99% 4.48% 5.87% 5.4% 2.88% 2.33% 5.5% 2.98% 2.95% 3.34%
2026/08/15 12.23% 6.29% 2.35% 3.78% 2.89% 2.04% 8.62% 3.88% 3.8% 1.31%
2026/08/16 12.24% 7.23% 2.71% 4.29% 2.12% 1.53% 8.17% 4.99% 2.22% 2.76%
2026/08/17 12.49% 4.03% 2% 6.83% 2.15% 1.86% 8.12% 3.64% 3.15% 2.08%
2026/08/18 15.13% 5.31% 3.7% 9.45% 1.61% 0.79% 5.01% 4.9% 2.83% 1.9%
2026/08/19 11.32% 2.86% 3.45% 7.08% 1.8% 3.15% 7.32% 3.46% 3.53% 2.13%
2026/08/20 9.97% 5.16% 2.41% 3.24% 2.19% 1.33% 7.56% 2.67% 3.21% 1.57%
2026/08/21 12.57% 4.73% 1.78% 5.39% 3.45% 2.41% 5.97% 5.18% 3.3% 2.34%
2026/08/22 11.05% 5.43% 3.21% 4.55% 2.58% 0.52% 7.31% 4.91% 3.32% 1.96%
2026/08/23 14.78% 9.44% 2.22% 4.28% 3.3% 0.22% 7.05% 4.01% 3.9% 1.41%
2026/08/24 13.16% 4.73% 4.9% 4.05% 2.69% 4.24% 5.73% 3.16% 2.97% 1.25%
2026/08/25 10.09% 2.83% 9.74% 7.18% 2.23% 1.11% 5.63% 2.25% 3.13% 2.78%
2026/08/26 7.54% 2.58% 7.41% 7% 2.61% 2.28% 6.78% 3.3% 2.76% 2.09%
2026/08/27 8.32% 3.7% 4.77% 8.48% 2.42% 5.05% 5.89% 1.98% 1.62% 2.36%
2026/08/28 13.36% 5.91% 2.56% 6.38% 3.54% 3.29% 4.62% 2.51% 1.94% 2.59%
2026/08/29 11.54% 7.77% 3.85% 8.55% 3.97% 1.25% 6.01% 2.88% 1.42% 1.8%
2026/08/30 15.08% 8.89% 2.59% 8.91% 4.54% 0.09% 3.94% 1.93% 1.71% 1.26%
2026/08/31 14.06% 6.56% 5.14% 5.13% 4.66% 3.54% 3.05% 2.01% 1.35% 0.84%
  • stepchange.org
  • loan.co.uk
  • debtsolutionadvisor.co.uk
  • moneyadvice.co.uk
  • moneysupermarket.com
  • getdebthelp.co.uk
  • keycurrency.co.uk
  • moneyplusadvice.com
  • equifax.co.uk
  • angeladvance.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, stepchange.org led with fluctuating spend, peaking mid-month. loan.co.uk saw a late surge, while debtsolutionadvisor.co.uk had a steady rise. moneyadvice.co.uk maintained consistency, and keycurrency.co.uk showed strong mid-month performance.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 345
2026/08/02 375
2026/08/03 381
2026/08/04 370
2026/08/05 406
2026/08/06 408
2026/08/07 375
2026/08/08 331
2026/08/09 346
2026/08/10 375
2026/08/11 373
2026/08/12 387
2026/08/13 389
2026/08/14 384
2026/08/15 360
2026/08/16 366
2026/08/17 366
2026/08/18 346
2026/08/19 331
2026/08/20 359
2026/08/21 344
2026/08/22 342
2026/08/23 334
2026/08/24 335
2026/08/25 371
2026/08/26 375
2026/08/27 398
2026/08/28 383
2026/08/29 348
2026/08/30 345
2026/08/31 354

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in distinct advertisers, peaking at 408 on the 6th. The month concluded with a slight dip, ending at 354.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moneygram.com 1.88%
stepchange.org 1%
moneysupermarket.com 0.74%
payoneer.com 0.49%
xe.com 0.38%
stampdutycalculator.org.uk -0.24%
currenciesdirect.com -0.45%
eurochange.co.uk -0.48%
policyexpert.co.uk -0.72%
justgiving.com -2.84%

Copyright © Adthena. All rights reserved.

Moneygram.com surged with a 1.88% click share increase, while justgiving.com faced a 2.84% decline. Stepchange.org rose by 1.0%, contrasting policyexpert.co.uk’s 0.72% drop.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date keycurrency.co.uk moneysupermarket.com stepchange.org checkmyfile.com justgiving.com torfx.com equifax.co.uk gofundme.com moneyadvice.co.uk currenciesdirect.com
2026/08/01 9.25% 3.66% 8.56% 4.07% 10.43% 0.04% 1.21% 4.76% 4.02% 0.57%
2026/08/02 5.8% 4.16% 10.66% 3.41% 10.23% 9.12% 1.32% 5.09% 2.34% 0.52%
2026/08/03 2.95% 4.23% 8.67% 3.7% 9.71% 8.21% 1.94% 4.71% 2.4% 0.53%
2026/08/04 16.83% 4.95% 8.05% 6.03% 2.25% 3.97% 2.97% 4.03% 4.41% 0.34%
2026/08/05 19.25% 3.66% 5.5% 4.54% 5.12% 3.46% 4.6% 2.7% 2.27% 4.64%
2026/08/06 28.26% 2.24% 4.63% 2.71% 5.56% 4.41% 4.14% 1.89% 1.23% 2.01%
2026/08/07 25.43% 1.91% 7.31% 2.29% 6.87% 2.4% 4.57% 2.43% 0.51% 4.81%
2026/08/08 22.54% 5.74% 8% 2.07% 7.67% 0.09% 8.14% 3.15% 2.46% 0.49%
2026/08/09 10.41% 5.52% 8.22% 3.45% 9.14% 3.38% 7.08% 2.34% 2.91% 0.66%
2026/08/10 6.28% 3.05% 7.36% 2.59% 8.53% 5.91% 7.38% 2.93% 2.34% 2.3%
2026/08/11 22.79% 2.4% 6.11% 3.36% 3.32% 4.02% 5.84% 1.27% 3.24% 2.07%
2026/08/12 27.25% 2.9% 6.98% 1.93% 4.05% 7.78% 5.08% 1.21% 1.56% 3.43%
2026/08/13 20.9% 3.17% 5.23% 1.68% 4.22% 1.73% 5.73% 3.11% 3.2% 4.95%
2026/08/14 22.45% 4.34% 5.88% 3.28% 5.35% 1.88% 6.07% 1.76% 2.61% 2.33%
2026/08/15 30.42% 4.87% 6.4% 2.16% 5.61% 4.27% 6.63% 4.17% 1.38% 0.31%
2026/08/16 32.82% 2.73% 6.03% 2.19% 3.36% 6.45% 3.84% 2.09% 1.55% 2.73%
2026/08/17 30.06% 2.39% 6.41% 2.88% 5.59% 2.08% 5% 4.08% 2.72% 4.78%
2026/08/18 22.83% 2.24% 10.68% 1.46% 5.68% 0.36% 5.78% 2.54% 4.31% 3.04%
2026/08/19 26.9% 2.33% 6.24% 1.6% 5.67% 7.14% 7.47% 1.67% 4.09% 5.14%
2026/08/20 25.84% 3.26% 5.84% 1.64% 5.63% 4.4% 5.19% 2.24% 1.89% 2.7%
2026/08/21 22.5% 4.43% 6.72% 1.91% 4.91% 11.91% 6.09% 1.44% 2.54% 0.45%
2026/08/22 25.28% 3.33% 6.41% 2.52% 4.65% 2.25% 5.58% 1.99% 0.97% 2.66%
2026/08/23 25.82% 3.95% 7.49% 1.87% 4.05% 3.87% 7.13% 3.01% 1.51% 0.42%
2026/08/24 24.34% 3.69% 7.51% 2.04% 5.77% 0.64% 5.53% 1.81% 0.98% 2.15%
2026/08/25 23.21% 3.7% 6.01% 2.49% 3.67% 5.32% 6.85% 2.99% 4.31% 0.52%
2026/08/26 26.55% 3.23% 4.36% 3.62% 4.33% 3.07% 5.16% 3.88% 2.25% 1.87%
2026/08/27 24.35% 3.89% 4.76% 3.11% 3.17% 6.11% 3.51% 1.03% 3.27% 2.34%
2026/08/28 19% 6.7% 7.42% 4.16% 3.56% 7.13% 4.55% 1.63% 1.11% 1.74%
2026/08/29 25.55% 4.45% 6.83% 4.24% 4.18% 0% 2.87% 1.75% 2.73% 2.64%
2026/08/30 17.65% 6.3% 8.72% 5.33% 3.92% 2.65% 4.47% 2.61% 2.07% 0.18%
2026/08/31 11.66% 9.85% 9.38% 4.12% 3.82% 3.08% 2.81% 2.38% 0.96% 0.51%
  • keycurrency.co.uk
  • moneysupermarket.com
  • stepchange.org
  • checkmyfile.com
  • justgiving.com
  • torfx.com
  • equifax.co.uk
  • gofundme.com
  • moneyadvice.co.uk
  • currenciesdirect.com

Copyright © Adthena. All rights reserved.

In August 2026, keycurrency.co.uk saw a rollercoaster ride, peaking mid-month at 32.82% before closing at 11.66%. Moneysupermarket.com ended strong at 9.85%, while stepchange.org maintained a steady presence, finishing at 9.38%. Justgiving.com started high but tapered off, ending at 3.82%. Torfx.com had a volatile month, peaking at 11.91% and closing at 3.08%. Equifax.co.uk showed consistent activity, ending at 2.81%. Gofundme.com and moneyadvice.co.uk had modest fluctuations, closing at 2.38% and 0.96%, respectively. Currenciesdirect.com remained low, finishing at 0.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting - Last month
  1. 1
    Euros to Pounds https://www.currenciesdirect.com › euro

    Currency Experts — More than 500,000 people have trusted us to manage their currency transfers since 1996.

  2. 2
    Eurochange: Buy Travel Money | Your Foreign Exchange Experts https://www.eurochange.co.uk

    Buy travel currency near me - find your nearest branch for click & collect. We monitor market exchange rates to get you the best value for over 50 currencies. Exchange Travel Money. Travel Money Made Simple. Competitive Exchange Rate.

  3. 3
    Large International Transfers - Great Exchange Rates & No Fees https://www.keycurrency.co.uk › great-exchange › rates

    British Co. Trusted & Helpful. Excellent Exchange Rates & No Bank Fees. Get a Quote Today.

  4. 4
    Currency Conversion Calculator & Exchange Rates https://www.payoneer.com

    Explore exchange rates across global currencies with Payoneer's Currency Conversion Calculator. Compare currency values for international business.

  5. 5
    Get a Quote | Excellent Exchange Rates https://www.torfx.com

    Get More For Your Money With TorFX - Award-Winning USD to Pound Transfers Online.

Copyright © Adthena. All rights reserved.

In the competitive world of currency exchange, advertisers like Currencies Direct and Eurochange emphasize trust and convenience. Currencies Direct highlights its long-standing reputation, while Eurochange focuses on accessibility and competitive rates. Key Currency and TorFX promise excellent rates with no fees, appealing to cost-conscious customers. Payoneer offers a global perspective with its currency conversion tools, catering to international businesses.

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