UK Finance Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Finance Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.9848837994
68.0151162006
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 UK Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
moneysavingexpert.com 13.01
justgiving.com 12.18
stepchange.org 8.77
keycurrency.co.uk 7.25
policyexpert.co.uk 4.88
torfx.com 4.8
equifax.co.uk 4.64
currenciesdirect.com 2.05
checkmyfile.com 1.95
squareup.com 1.83
others 38.64
  • moneysavingexpert.com - 13.01%
  • justgiving.com - 12.18%
  • stepchange.org - 8.77%
  • keycurrency.co.uk - 7.25%
  • policyexpert.co.uk - 4.88%
  • torfx.com - 4.8%
  • equifax.co.uk - 4.64%
  • currenciesdirect.com - 2.05%
  • checkmyfile.com - 1.95%
  • squareup.com - 1.83%
  • others - 38.64%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘moneysavingexpert.com’ leads with 13.01% click share, followed by ‘justgiving.com’ at 12.18%. ‘Others’ collectively hold a significant 38.64%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date moneyadvice.co.uk debtsolutionadvisor.co.uk stepchange.org getdebthelp.co.uk squareup.com equifax.co.uk unbiased.co.uk keycurrency.co.uk angeladvance.co.uk moneysavingexpert.com
2026/06/01 6.51% 1.88% 5.02% 2.15% 3.32% 2.56% 3.56% 2.72% 3.94% 5.15%
2026/06/02 7.35% 3.25% 4.95% 3.11% 3% 2.42% 3.23% 3.1% 4.41% 4.6%
2026/06/03 5.83% 2.33% 4.99% 3.7% 3.01% 2.26% 2.79% 1.29% 2.89% 4.94%
2026/06/04 6.08% 3.39% 4.68% 3.09% 3.34% 2.86% 2.94% 3.26% 2.92% 4.03%
2026/06/05 7.3% 2.73% 4.73% 2.79% 3.28% 2.82% 2.57% 4.19% 2.99% 4.48%
2026/06/06 8.01% 2.06% 6.68% 1.43% 3.75% 2.67% 3.49% 3.04% 6.05% 4.99%
2026/06/07 8.16% 2.34% 7.03% 0.04% 3.41% 2.68% 3.25% 1.9% 6.13% 4.69%
2026/06/08 6.85% 2.41% 4.56% 3.06% 3.06% 2.97% 3.2% 3.72% 2.77% 5.61%
2026/06/09 5.67% 2.3% 3.71% 2.3% 3.4% 3.01% 2.65% 3.94% 1.69% 4.66%
2026/06/10 5.76% 3.8% 4.59% 2.87% 3.9% 2.3% 2.88% 5.24% 2.22% 4.3%
2026/06/11 5.97% 4.6% 3.79% 4.25% 3.1% 2.02% 2.1% 5.1% 1.96% 5.22%
2026/06/12 5.2% 3.11% 4.72% 4.68% 3.7% 2.14% 2.19% 3.22% 1.91% 7.35%
2026/06/13 5.18% 1.92% 6.49% 2.24% 3.67% 2.05% 2.09% 1.9% 3.53% 7.12%
2026/06/14 7.51% 2.13% 5.49% 0.06% 3.19% 2.09% 2.37% 2.7% 4.92% 7.94%
2026/06/15 3.08% 5.04% 4.57% 5.41% 3.17% 2.21% 1.97% 1.8% 2.87% 5.36%
2026/06/16 2.5% 2.81% 3.21% 4.39% 3.71% 2.15% 2.95% 1.35% 1.94% 6.17%
2026/06/17 2.98% 5.19% 3.43% 4.84% 3.93% 2.1% 2.79% 3.43% 2.98% 3.15%
2026/06/18 3.95% 5.89% 4.1% 5.48% 3.97% 1.87% 2.76% 3.02% 1.85% 0.38%
2026/06/19 6.67% 4.04% 4.15% 5.1% 3.85% 1.8% 2.71% 3.19% 1.49% 0.4%
2026/06/20 6.93% 2.16% 6.4% 2.16% 2.56% 2.56% 3.41% 3.05% 2.33% 0.58%
2026/06/21 9.41% 1.5% 9.4% 0.07% 3.03% 2.78% 2.62% 3.08% 2.71% 0.6%
2026/06/22 3.75% 4.93% 4.76% 4.99% 2.58% 3.09% 2.48% 5.26% 1.97% 0.76%
2026/06/23 4.18% 4.23% 3.88% 5.27% 2.75% 2.71% 2.78% 4.92% 1.4% 1.11%
2026/06/24 4.14% 2.38% 3.57% 4.77% 3.01% 2.96% 2.23% 2.58% 0.95% 1.16%
2026/06/25 6.72% 4.68% 3.96% 4.75% 2.75% 2.7% 2.77% 2.82% 1.46% 1.04%
2026/06/26 5.93% 3.14% 5.96% 5.17% 3% 2.63% 2.97% 1.95% 1.73% 0.93%
2026/06/27 7.58% 1.5% 6.41% 1.43% 2.87% 3.15% 3.57% 1.96% 2.49% 0.71%
2026/06/28 9.49% 2.06% 5.35% 0.05% 2.84% 2.78% 2.47% 2.22% 3.75% 0.95%
2026/06/29 5.02% 4.5% 5.52% 6.43% 3.15% 2.8% 2.76% 2.5% 1.92% 0.86%
2026/06/30 5.32% 5.3% 4.32% 3.55% 3.4% 3.31% 2.89% 2.84% 2.38% 0.96%
  • moneyadvice.co.uk
  • debtsolutionadvisor.co.uk
  • stepchange.org
  • getdebthelp.co.uk
  • squareup.com
  • equifax.co.uk
  • unbiased.co.uk
  • keycurrency.co.uk
  • angeladvance.co.uk
  • moneysavingexpert.com

Copyright © Adthena. All rights reserved.

In June 2026, “moneyadvice.co.uk” saw fluctuating PPC spend, peaking at 9.49% on the 28th. “debtsolutionadvisor.co.uk” had a notable rise mid-month, while “stepchange.org” peaked at 9.4% on the 21st. “getdebthelp.co.uk” experienced a significant drop on the 7th. “squareup.com” maintained steady spend, and “equifax.co.uk” showed a gradual increase. “unbiased.co.uk” and “keycurrency.co.uk” had varied trends, while “angeladvance.co.uk” saw a decline. “moneysavingexpert.com” started strong but ended with lower spend.

Market Exposure

Competitor Count for UK Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 567
2026/06/02 565
2026/06/03 587
2026/06/04 546
2026/06/05 561
2026/06/06 524
2026/06/07 526
2026/06/08 542
2026/06/09 536
2026/06/10 523
2026/06/11 524
2026/06/12 515
2026/06/13 526
2026/06/14 514
2026/06/15 512
2026/06/16 521
2026/06/17 511
2026/06/18 518
2026/06/19 503
2026/06/20 487
2026/06/21 479
2026/06/22 484
2026/06/23 504
2026/06/24 495
2026/06/25 482
2026/06/26 466
2026/06/27 431
2026/06/28 434
2026/06/29 458
2026/06/30 450

Copyright © Adthena. All rights reserved.

In June 2026, distinct advertisers on Google SERP began at 567, peaked at 587, then steadily declined, ending at 450.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
justgiving.com 4.67%
moneygram.com 2.69%
currenciesdirect.com 1.94%
policyexpert.co.uk 1.65%
torfx.com 1.15%
money.co.uk -0.23%
yourdebt-expert.co.uk -0.24%
xe.com -0.31%
hl.co.uk -0.51%
moneysavingexpert.com -17.36%

Copyright © Adthena. All rights reserved.

Justgiving.com surged with a 4.67% click share increase, while moneysavingexpert.com plummeted by 17.36%.

Campaign Efficiency

UK Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date torfx.com keycurrency.co.uk equifax.co.uk justgiving.com stepchange.org moneyadvice.co.uk currenciesdirect.com thedebtadviceservice.co.uk moneysavingexpert.com checkmyfile.com
2026/06/01 5.8% 9.83% 4.94% 2.82% 3.52% 1.82% 0.37% 3.09% 7.91% 2.86%
2026/06/02 10.15% 12.31% 4.75% 1.78% 3.46% 2.19% 4.53% 2.17% 6.31% 2.99%
2026/06/03 14.42% 5.33% 4.81% 3.14% 3.58% 2.87% 1.54% 1.79% 7.25% 3.41%
2026/06/04 6.22% 14.79% 5.61% 3.08% 3.35% 3.11% 2.12% 2.26% 5.17% 1.8%
2026/06/05 6.55% 18.11% 5.42% 2.18% 3.3% 2.56% 2.73% 0.83% 6% 2.38%
2026/06/06 4.92% 13.07% 5.38% 2.27% 3.92% 2.46% 2.57% 1.57% 6.69% 2.53%
2026/06/07 3.42% 10.16% 6.1% 2.41% 4.57% 3.64% 1.51% 2.23% 7.51% 2.31%
2026/06/08 0.94% 17.06% 6.29% 2.81% 3.81% 2.45% 1.23% 2.95% 8.07% 2.31%
2026/06/09 6.6% 15.52% 6.15% 2.93% 3.01% 2.47% 3.03% 2.14% 6.27% 2%
2026/06/10 8.13% 18.41% 4.16% 2.75% 3.14% 2.34% 0.2% 1.65% 5.38% 2.3%
2026/06/11 10.56% 16.6% 3.48% 1.85% 2.52% 1.53% 1.09% 2.12% 8.05% 2.13%
2026/06/12 10.94% 13% 4.14% 1.69% 2.96% 2.57% 0.3% 2.02% 12.87% 2.24%
2026/06/13 6.71% 9.94% 4.21% 3.17% 4.74% 2.2% 0.29% 1.21% 12.96% 2.82%
2026/06/14 5.6% 11.59% 4.04% 3.26% 4.13% 2.23% 0.24% 2.18% 15.52% 1.87%
2026/06/15 7.37% 7.95% 4.46% 4.43% 3.99% 1.67% 2.7% 2.92% 11.1% 2.18%
2026/06/16 11.9% 6.66% 4.05% 3.51% 2.5% 0.95% 0.32% 2.43% 11.03% 2.84%
2026/06/17 8.92% 15.06% 4.12% 3.05% 2.35% 1.98% 0.52% 2.89% 6.28% 2.81%
2026/06/18 14.11% 13.07% 3.64% 3.48% 3% 2.54% 6.79% 1.98% 1.03% 3.16%
2026/06/19 11.92% 13.78% 3.79% 2.15% 3.08% 2.94% 3.99% 1.36% 1.16% 3.3%
2026/06/20 8.92% 12.45% 4.83% 3.48% 4.26% 2.32% 2.57% 0.84% 1.37% 3.9%
2026/06/21 3.53% 13.75% 5.23% 4.14% 6.53% 1.7% 2.2% 2.6% 1.36% 5.14%
2026/06/22 5.61% 19.09% 5.18% 3.65% 2.79% 2.65% 5.76% 2.43% 1.59% 3.4%
2026/06/23 6.46% 17.71% 4.81% 3.21% 2.63% 3.37% 3.89% 2.36% 2% 2.5%
2026/06/24 6.53% 8.94% 5.5% 4.23% 2.38% 2.58% 7.16% 3.11% 2.18% 3.03%
2026/06/25 7.85% 9.17% 4.55% 4.72% 2.49% 2.87% 3.79% 0.94% 1.73% 3.12%
2026/06/26 5.46% 10.08% 5.3% 4.06% 4.66% 2.88% 4.2% 1.37% 1.53% 3.88%
2026/06/27 0.29% 9.84% 5.98% 4.8% 3.85% 3.25% 2.06% 2.52% 1.2% 3.37%
2026/06/28 4.6% 9.17% 5.03% 4.87% 3.78% 3.7% 3.74% 1.52% 1.2% 3.05%
2026/06/29 13.7% 10.62% 4.83% 2.37% 4.02% 1.67% 6.96% 2.21% 1.55% 1.45%
2026/06/30 12.96% 9.4% 6.02% 4.17% 3.27% 3.07% 2.84% 1.75% 1.46% 1.3%
  • torfx.com
  • keycurrency.co.uk
  • equifax.co.uk
  • justgiving.com
  • stepchange.org
  • moneyadvice.co.uk
  • currenciesdirect.com
  • thedebtadviceservice.co.uk
  • moneysavingexpert.com
  • checkmyfile.com

Copyright © Adthena. All rights reserved.

In June 2026, torfx.com saw fluctuating impressions, peaking mid-month. Keycurrency.co.uk maintained a strong presence, while equifax.co.uk remained steady. Justgiving.com and stepchange.org experienced minor variations. Moneysavingexpert.com started strong but declined. Currenciesdirect.com and thedebtadviceservice.co.uk showed sporadic activity. Checkmyfile.com ended with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Consulting - Last month
  1. 1
    Stamp Duty Calculator https://www.99home.co.uk

    Best value for money online estate agent. Sell your property from just £99 and Let from just £39. We are a team of Local Property Experts across the UK that provide all the services you need to sell or let your property.

  2. 2
    Large Money Transfers €5,000+ - Today's Euro to Pound Rate https://www.keycurrency.co.uk › great-rates › euro-pound

    British Co. Trusted & Helpful Service. Excellent Rates & No Bank Fees. Get a Quote Today.

  3. 3
    MoneySavingExpert™ - Free Eligibility Calculator https://www.moneysavingexpert.com › credit › cards

    Money Saving Expert's Eligibility Tool Shows You Credit Cards Likely To Say Yes! Find Out More...

  4. 4
    Write Off Unaffordable Debts https://www.thedebtadviceservice.co.uk

    One Affordable Monthly Payment — Find out what debt solutions you qualify for. Free advice also available at MoneyHelper.

  5. 5
    Get a Quote - No Transfer Fees https://www.torfx.com

    Providing Bespoke USD to Pound Exchange Rates Alongside A Professional Service. 5 Star Reviews.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. 99home.co.uk offers unbeatable value in property sales, while keycurrency.co.uk promises excellent rates for large money transfers. Moneysavingexpert.com simplifies credit card eligibility, thedebtadviceservice.co.uk provides debt relief solutions, and torfx.com excels in currency exchange with bespoke services.

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