US Finance Consulting - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.1256608362
49.8743391638
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ssa.gov 31.55
moneygram.com 13.14
nationaldebtrelief.com 11.58
experian.com 8.83
forbes.com 2.12
highradius.com 2.11
xe.com 1.93
topconsumerreviews.com 1.39
creditkarma.com 1.36
creditsesame.com 1.25
others 24.74
  • ssa.gov - 31.55%
  • moneygram.com - 13.14%
  • nationaldebtrelief.com - 11.58%
  • experian.com - 8.83%
  • forbes.com - 2.12%
  • highradius.com - 2.11%
  • xe.com - 1.93%
  • topconsumerreviews.com - 1.39%
  • creditkarma.com - 1.36%
  • creditsesame.com - 1.25%
  • others - 24.74%

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In the PPC landscape, ssa.gov leads with 31.55% click share, followed by others at 24.74%. Moneygram.com and nationaldebtrelief.com trail with 13.14% and 11.58%, respectively.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com experian.com topconsumerreviews.com trustedcompanyreviews.com jgwentworth.com debt-consolidation-reviews.org accrediteddebtrelief.com sofi.com freedomfinancialnetwork.com
2026/08/01 25.87% 8.82% 5.69% 6.31% 2.67% 2.69% 3.11% 2.24% 1.31% 1.86%
2026/08/02 27.02% 10.71% 3.73% 7.55% 2% 2.12% 3.11% 2.13% 2.98% 2.14%
2026/08/03 27.47% 10.46% 3.41% 7.08% 3.44% 1.7% 2.34% 2.55% 3.11% 2.47%
2026/08/04 23.86% 10.56% 4.33% 6.32% 2.04% 2.76% 3.59% 1.4% 1.33% 2.36%
2026/08/05 28.14% 10.55% 5.05% 6.87% 2.89% 1.93% 3.53% 1.33% 1.97% 1.27%
2026/08/06 27.43% 9.41% 4.83% 6.63% 3.74% 0.88% 3.41% 1.66% 0.44% 1.75%
2026/08/07 29.03% 9.83% 4.67% 5.14% 3.85% 1.87% 5.05% 1.46% 0.76% 0.85%
2026/08/08 31.24% 10.67% 5.74% 3.56% 1.8% 3.57% 2.13% 1.22% 1.65% 1.6%
2026/08/09 30.55% 7.48% 4.37% 3.09% 0.84% 2.34% 1.99% 2.72% 3.19% 1.73%
2026/08/10 27.33% 8.06% 3.72% 8.7% 2.43% 2.82% 2.6% 1.76% 2.47% 0.86%
2026/08/11 28.61% 10.06% 4.01% 6.33% 2.26% 1.23% 1.85% 2.14% 1.85% 1.21%
2026/08/12 32.45% 5.47% 4.63% 4.29% 1.23% 2.34% 1.06% 2.52% 2.51% 1.11%
2026/08/13 32.31% 6.26% 4.42% 3.8% 2.07% 2.16% 3.19% 2.6% 1.65% 1.7%
2026/08/14 35.63% 7.56% 4.06% 5.33% 1.76% 2.24% 1.55% 1.66% 3.16% 1.55%
2026/08/15 31.62% 6.5% 4.77% 3.19% 0.52% 2.29% 1.09% 1.72% 5.34% 1.11%
2026/08/16 30.58% 8.52% 4.25% 4.09% 1.38% 1.63% 2.13% 1.98% 5.06% 0.71%
2026/08/17 29.53% 6.25% 6.37% 4.01% 1.08% 2.66% 2.18% 2.06% 4.04% 1.03%
2026/08/18 34.7% 7.63% 4.56% 6.06% 1.21% 2.74% 2.01% 2.17% 3.97% 1.24%
2026/08/19 35.36% 9.96% 6.05% 3.05% 0.87% 1.8% 2.71% 2.32% 1.75% 1.65%
2026/08/20 31.84% 5.91% 4.22% 4.14% 2.77% 2.23% 2.17% 2.05% 2.11% 1.12%
2026/08/21 32.6% 5.64% 4.37% 2.36% 1.65% 1.63% 2.78% 2.02% 2.31% 1.36%
2026/08/22 30.98% 8.83% 4.21% 6.59% 2.52% 1.9% 2.85% 2.41% 1.66% 1.32%
2026/08/23 31.7% 9.03% 4.13% 4.85% 4.08% 1.82% 3.2% 2.2% 1.5% 2.2%
2026/08/24 31.95% 8.51% 3.79% 7.63% 3.53% 1.51% 3.78% 1.34% 1.73% 0.99%
2026/08/25 35.13% 6.82% 4.59% 5.93% 3.53% 2.14% 2.25% 1.93% 1.13% 1.46%
2026/08/26 33.23% 11.02% 3.9% 7.99% 4.36% 1.24% 3.52% 2.45% 0.78% 1.59%
2026/08/27 32.15% 11.02% 3.35% 7.05% 3.37% 1.85% 4.23% 2.28% 1.32% 1.89%
2026/08/28 31.99% 11.23% 3.37% 6.88% 3.7% 2.21% 3.07% 2.4% 2.25% 2.33%
2026/08/29 32.71% 11.83% 2.69% 7.8% 2.97% 2.61% 1.35% 2.47% 1.31% 3.22%
2026/08/30 29.75% 12.95% 4.27% 5.4% 2.95% 1.52% 3.06% 2.95% 1.7% 3.77%
2026/08/31 27.37% 9.79% 6.67% 5.29% 4.13% 2.46% 2.21% 2.06% 1.96% 1.52%
  • nationaldebtrelief.com
  • forbes.com
  • experian.com
  • topconsumerreviews.com
  • trustedcompanyreviews.com
  • jgwentworth.com
  • debt-consolidation-reviews.org
  • accrediteddebtrelief.com
  • sofi.com
  • freedomfinancialnetwork.com

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In August 2026, nationaldebtrelief.com led with a fluctuating spend share, peaking mid-month at 35.63%. Forbes.com saw a late surge, ending at 9.79%. Experian.com maintained a steady presence, while topconsumerreviews.com experienced ups and downs. Trustedcompanyreviews.com and jgwentworth.com showed modest activity. Debt-consolidation-reviews.org and accrediteddebtrelief.com had consistent shares. Sofi.com and freedomfinancialnetwork.com displayed varied trends, with freedomfinancialnetwork.com peaking at 3.77% on August 30.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 672
2026/08/02 651
2026/08/03 638
2026/08/04 676
2026/08/05 570
2026/08/06 540
2026/08/07 507
2026/08/08 472
2026/08/09 498
2026/08/10 538
2026/08/11 533
2026/08/12 520
2026/08/13 510
2026/08/14 508
2026/08/15 512
2026/08/16 504
2026/08/17 482
2026/08/18 465
2026/08/19 439
2026/08/20 466
2026/08/21 472
2026/08/22 460
2026/08/23 470
2026/08/24 473
2026/08/25 465
2026/08/26 473
2026/08/27 479
2026/08/28 491
2026/08/29 490
2026/08/30 491
2026/08/31 506

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August began with 672 advertisers, peaking early, then steadily declined to 506 by month’s end, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nationaldebtrelief.com 1.84%
experian.com 0.6%
highradius.com 0.38%
squareup.com 0.32%
fidelity.com 0.29%
lendingtree.com -0.15%
vanguard.com -0.15%
moneygram.com -0.16%
creditkarma.com -0.4%
ssa.gov -2.37%

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National Debt Relief surged with a 1.84% increase, while SSA.gov faced a significant drop of 2.37%.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com ssa.gov experian.com moneygram.com forbes.com topconsumerreviews.com highradius.com thepennyhoarder.com debt-consolidation-reviews.org creditkarma.com
2026/08/01 10.74% 11.03% 7.67% 2.65% 5.85% 3.62% 2.18% 2.13% 2.19% 4.14%
2026/08/02 12.74% 9.78% 4.56% 3.94% 7.63% 4.16% 4.71% 1.88% 1.52% 3.64%
2026/08/03 11.88% 12.22% 4.72% 3.18% 6.93% 3.41% 3.65% 1.98% 1.42% 2.98%
2026/08/04 9.84% 6.52% 5.27% 3.7% 6.59% 3.33% 3.66% 2.1% 1.74% 3.66%
2026/08/05 11.48% 11.47% 7.09% 5.05% 6.46% 2.74% 4.51% 2.04% 2.52% 3.11%
2026/08/06 11.88% 9.33% 6.65% 5.7% 7.25% 3.74% 2.45% 2.03% 2.06% 3.39%
2026/08/07 12.11% 5.31% 6.93% 3.41% 6.95% 4.36% 3.04% 2.87% 2.7% 3.43%
2026/08/08 12.9% 19.43% 6.49% 4.66% 6.38% 2.5% 4.7% 1.67% 1.18% 4.11%
2026/08/09 10.64% 18.79% 4.87% 5.06% 3.35% 3.03% 5.52% 1.56% 0.83% 2.9%
2026/08/10 12.49% 12.09% 4.13% 4.43% 4.96% 6.76% 1.09% 2.73% 1.07% 2.38%
2026/08/11 12.13% 7.19% 5.69% 5.91% 6.56% 5.51% 4% 2.33% 0.68% 2.84%
2026/08/12 12.18% 14.08% 4.98% 6.56% 3.36% 4.12% 4.09% 2.37% 0.58% 3.15%
2026/08/13 13.2% 12.31% 5.41% 6.14% 4.5% 3.54% 1.38% 2.49% 1.61% 3.26%
2026/08/14 15.32% 8.5% 5.19% 6.91% 4.82% 5.33% 1.47% 2.33% 0.9% 1.67%
2026/08/15 12.3% 12.61% 5.63% 4.75% 4.36% 2.92% 2.6% 2.25% 0.85% 2.72%
2026/08/16 13.46% 10.9% 5.24% 7.15% 5.31% 4.07% 5.24% 2.68% 1.55% 2.32%
2026/08/17 10.77% 7.04% 7.16% 6.2% 4.25% 3.73% 8.33% 1.93% 1.47% 3.14%
2026/08/18 14% 7.9% 5.7% 6.99% 5.16% 4.66% 6.33% 2% 1.54% 4.43%
2026/08/19 14.35% 6.99% 8.1% 6.62% 6.3% 2.47% 7.17% 2.09% 1.55% 3.55%
2026/08/20 11.84% 9.8% 5.71% 6.59% 3.4% 4.22% 7.32% 2.68% 1.49% 1.2%
2026/08/21 13.67% 10.22% 5.16% 5.65% 3.09% 2.69% 3.32% 2.92% 1.91% 2.15%
2026/08/22 13.21% 9.04% 5.35% 5.71% 4.82% 3.95% 4.48% 2.31% 1.67% 2.98%
2026/08/23 12.15% 12.87% 5.45% 5.65% 4.58% 3.52% 5.47% 2.32% 1.62% 2.86%
2026/08/24 12.14% 9.26% 5.03% 4.42% 5.3% 5.11% 8% 2.27% 2% 3.27%
2026/08/25 14.33% 12.24% 6.17% 4.43% 3.24% 4.29% 1.34% 2.27% 1.33% 2.37%
2026/08/26 14% 9.4% 5.31% 5.12% 6.08% 5.63% 3.52% 1.85% 2.07% 2.04%
2026/08/27 14.12% 9.22% 4.94% 4.56% 6.04% 4.23% 3.42% 1.32% 2.59% 2.23%
2026/08/28 15.08% 8.57% 4.99% 3.37% 6.53% 5.33% 4.06% 2.01% 1.54% 2.58%
2026/08/29 14.18% 12.53% 4.1% 4.64% 6.62% 5.23% 3.8% 1.8% 0.86% 1.86%
2026/08/30 12.43% 10.19% 6.12% 5.36% 6.92% 4.41% 4.69% 1.94% 1.7% 1.91%
2026/08/31 11.87% 9.92% 9.08% 5.6% 5.11% 4.31% 2.74% 2.3% 1.39% 1.34%
  • nationaldebtrelief.com
  • ssa.gov
  • experian.com
  • moneygram.com
  • forbes.com
  • topconsumerreviews.com
  • highradius.com
  • thepennyhoarder.com
  • debt-consolidation-reviews.org
  • creditkarma.com

Copyright © Adthena. All rights reserved.

In August 2026, National Debt Relief led with fluctuating impressions, peaking mid-month. SSA.gov saw a sharp rise early, then stabilized. Experian’s share remained low, while MoneyGram and Forbes showed moderate consistency. The month concluded with National Debt Relief maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Cash Application System https://www.highradius.com

    Cash Application Software — HighRadius' AI-Powered Cash Application Software Delivers 90%+ Same-Day Cash Posting

  2. 2
    Send More Online, Pay Nothing | Send Money Worldwide | $0 Fee https://www.moneygram.com

    MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide. Send money online with $0 fee on your 1st transfer.

  3. 3
    Make One Low Monthly Payment | No Minimum Credit Score https://start.nationaldebtrelief.com › consolidation › applynow

    BBB A+ Accredited. One Low Monthly Payment. Check if You Qualify for Debt Consolidation.

  4. 4
    my Social Security Account | SSA Account https://www.ssa.gov

    Create Your my Social Security Account To Review Your Social Security Statement Today! With a my Social Security Account You Can Check Your Application Status & Much More. Online Services.

  5. 5
    Currency Converter - Currency Exchange | Xe https://www.xe.com

    Xe's currency converter tool makes it easy to check live exchange rates, as well as convert your money with currency exchange across 130+ currencies.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, HighRadius shines with its AI-driven cash application software, promising swift cash posting. MoneyGram entices with a $0 fee for first-time transfers, while National Debt Relief offers debt consolidation without credit score worries. SSA promotes online account management, and Xe simplifies currency conversion across 130+ currencies.

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