US Finance Consulting - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.1114579869
61.8885420131
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 35%

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Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
moneygram.com 18.39
ssa.gov 10.62
nationaldebtrelief.com 9.35
experian.com 5.52
forbes.com 4.22
highradius.com 2.85
creditsesame.com 1.8
topconsumerreviews.com 1.68
creditkarma.com 1.66
jgwentworth.com 1.33
others 42.58
  • moneygram.com - 18.39%
  • ssa.gov - 10.62%
  • nationaldebtrelief.com - 9.35%
  • experian.com - 5.52%
  • forbes.com - 4.22%
  • highradius.com - 2.85%
  • creditsesame.com - 1.8%
  • topconsumerreviews.com - 1.68%
  • creditkarma.com - 1.66%
  • jgwentworth.com - 1.33%
  • others - 42.58%

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In the PPC landscape, MoneyGram leads with 18.39% click share, followed by SSA at 10.62%. National Debt Relief captures 9.35%, while ‘others’ dominate with 42.58%.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com topconsumerreviews.com experian.com highradius.com freedomfinancialnetwork.com bill.com jgwentworth.com debt-consolidation-reviews.org newdayusa.com
2026/03/01 10.84% 11.73% 4.61% 3.96% 0.01% 2.06% 5.2% 2% 1.28% 4.27%
2026/03/02 14% 11.12% 4.23% 4.21% 0% 1.73% 2.92% 2.68% 1.91% 2.38%
2026/03/03 12.65% 9.07% 5.37% 4.12% 0% 1.66% 1.75% 2.31% 1.92% 2.56%
2026/03/04 13.94% 9.48% 4.46% 3.68% 0% 2.02% 1.79% 1.71% 2.13% 2.15%
2026/03/05 13.24% 12.48% 4.54% 3.5% 0.45% 2.3% 2.23% 2.96% 1.91% 0%
2026/03/06 13.15% 11.31% 3.75% 3.7% 1.77% 2.25% 2.91% 2% 1.65% 2.64%
2026/03/07 13.9% 9.8% 5.22% 3.86% 1.48% 2.83% 2.57% 1.56% 1.84% 3.29%
2026/03/08 12.49% 13.79% 4.96% 3.46% 2.74% 2.79% 2.11% 1.86% 0.78% 3.5%
2026/03/09 12.35% 10.41% 4.6% 3.65% 2.24% 2.67% 2.17% 3.26% 1.62% 2.68%
2026/03/10 12.87% 11.18% 6.24% 3.5% 1.56% 2.25% 3.86% 2.56% 2.04% 1.63%
2026/03/11 11.66% 11.34% 6.08% 3.26% 0.59% 2.12% 1.5% 3.52% 1.93% 3.59%
2026/03/12 14.81% 8.57% 6.74% 3.41% 2.06% 3.21% 3.22% 2.94% 1.49% 1.69%
2026/03/13 14.09% 10.85% 6.14% 3.61% 1.72% 3.2% 3.4% 2.08% 2.41% 2.34%
2026/03/14 14.39% 9.79% 5.09% 3.53% 2.77% 2.91% 2.28% 2.45% 2.19% 0.98%
2026/03/15 15.62% 10.9% 6.5% 4% 0.96% 2.73% 0.22% 1.86% 1.63% 0%
2026/03/16 13.32% 12.4% 4.93% 3.38% 0.74% 3.03% 1.33% 2.34% 1.98% 0.66%
2026/03/17 12.75% 11.95% 4.95% 3.46% 3.06% 3.51% 1.37% 1.84% 2.17% 1.24%
2026/03/18 12.89% 10.98% 4.93% 3.62% 3.98% 2.99% 2.35% 2.2% 2.15% 2.37%
2026/03/19 12.32% 10.72% 5.45% 3.19% 2.83% 2.91% 3.98% 1.35% 2.42% 2.52%
2026/03/20 10.76% 10.18% 5.19% 3.02% 3.41% 2.69% 2.36% 1.36% 2.34% 1.74%
2026/03/21 11.43% 10.94% 5.4% 3.34% 3.12% 2.26% 0.41% 1.98% 2.21% 3.17%
2026/03/22 13.86% 11.81% 5.96% 3.41% 0.11% 2.49% 0.24% 1.19% 1.74% 2.45%
2026/03/23 12.26% 10.17% 5.68% 3.35% 0.03% 2.77% 3.15% 2.54% 3.36% 1.36%
2026/03/24 12.09% 13.28% 5.46% 4.05% 0.01% 3.18% 2.06% 1.72% 2.77% 0.41%
2026/03/25 12.29% 11.51% 6.15% 3.58% 0.01% 2.32% 4.81% 2.39% 2.42% 3.81%
2026/03/26 12.54% 11.49% 5.88% 3.52% 2.9% 2.77% 2.18% 2.7% 2.59% 1.39%
2026/03/27 12.7% 9.44% 5.17% 3.23% 3.82% 2.42% 6.09% 2.46% 2.14% 1.26%
2026/03/28 12.85% 10.76% 4.86% 3.34% 3.99% 2.46% 3.04% 1.75% 2.22% 2.38%
2026/03/29 14.58% 9.42% 5.12% 3.27% 4.12% 2.75% 1.91% 1.79% 1.47% 3.53%
2026/03/30 12.62% 11.21% 5.23% 2.86% 2.82% 2.74% 5.89% 2.2% 2.14% 2.42%
2026/03/31 11.91% 10.43% 4.62% 4.18% 3.98% 3.63% 2.95% 2.62% 1.77% 0.29%
  • nationaldebtrelief.com
  • forbes.com
  • topconsumerreviews.com
  • experian.com
  • highradius.com
  • freedomfinancialnetwork.com
  • bill.com
  • jgwentworth.com
  • debt-consolidation-reviews.org
  • newdayusa.com

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In March 2026, National Debt Relief led PPC spend, peaking mid-month. Forbes fluctuated, while Top Consumer Reviews saw steady growth. Experian’s spend was consistent, and HighRadius surged late month. Freedom Financial Network and Bill.com showed varied trends, with JG Wentworth and Debt Consolidation Reviews maintaining moderate activity. NewDay USA experienced significant volatility.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 682
2026/03/02 695
2026/03/03 715
2026/03/04 691
2026/03/05 693
2026/03/06 690
2026/03/07 678
2026/03/08 671
2026/03/09 689
2026/03/10 687
2026/03/11 680
2026/03/12 664
2026/03/13 677
2026/03/14 669
2026/03/15 664
2026/03/16 700
2026/03/17 676
2026/03/18 677
2026/03/19 686
2026/03/20 704
2026/03/21 672
2026/03/22 685
2026/03/23 699
2026/03/24 672
2026/03/25 673
2026/03/26 654
2026/03/27 661
2026/03/28 656
2026/03/29 649
2026/03/30 675
2026/03/31 643

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 715 on March 3rd. The month concluded with a decline, ending at 643.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ssa.gov 20.68%
highradius.com 0.86%
smartasset.com 0.38%
apsitaxes.com 0.27%
creditsesame.com 0.21%
letsmakeaplan.org -0.79%
forbes.com -1%
experian.com -1.44%
nationaldebtrelief.com -2.18%
moneygram.com -5.03%

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SSA.gov surged with a 20.68% click share increase, while MoneyGram.com plummeted by 5.03%.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date highradius.com nationaldebtrelief.com forbes.com ssa.gov experian.com moneygram.com creditkarma.com bill.com topconsumerreviews.com advisor.com
2026/03/01 0.01% 6.02% 7.48% 0% 3.83% 5.15% 3.52% 6.27% 1.92% 3.44%
2026/03/02 0% 8.74% 6.83% 0% 4.66% 4.77% 3.18% 3.11% 2.31% 2.41%
2026/03/03 0% 7.37% 5.86% 0% 4.68% 4.46% 3.54% 0.97% 2.62% 4.93%
2026/03/04 0% 8.32% 5.74% 0% 3.61% 4.83% 2.76% 1.18% 2.45% 3.75%
2026/03/05 1.31% 7.94% 8.04% 0% 4.48% 4.72% 2.13% 1.44% 2.64% 2.6%
2026/03/06 3.4% 8.2% 7.32% 0% 4.3% 3.58% 2.27% 2.59% 1.81% 4.73%
2026/03/07 3.28% 7.89% 5.5% 0% 3.71% 3.71% 1.92% 1.99% 2.41% 4.58%
2026/03/08 4.9% 6.91% 9.83% 0% 3.4% 4.52% 1.95% 1.79% 2.67% 2.82%
2026/03/09 5.17% 7.11% 6.32% 0% 4.26% 5.07% 2.02% 1.84% 2.43% 2.21%
2026/03/10 3.29% 7.3% 7.37% 0% 4.83% 4.28% 1.69% 4.69% 3.06% 2.47%
2026/03/11 1.5% 7.01% 7.77% 0% 4.45% 3.53% 2.04% 1.11% 3.56% 2.06%
2026/03/12 4.25% 8.66% 5.27% 0% 3.9% 4.66% 2.09% 4.66% 3.16% 0.62%
2026/03/13 4.16% 7.75% 6.75% 0% 4.42% 4.18% 1.71% 4.71% 3.07% 1.23%
2026/03/14 6.26% 7.55% 4.86% 0% 3.8% 4.06% 2.23% 3.41% 2.77% 1.04%
2026/03/15 2.54% 9.6% 6.04% 0% 4.48% 3.64% 2.58% 0.08% 3.23% 1.77%
2026/03/16 1.77% 8.02% 8.6% 0% 4.45% 4.7% 2.63% 1.01% 2.94% 1.88%
2026/03/17 6.01% 7.09% 8.34% 0% 3.85% 3.54% 2.74% 1.01% 2.68% 1.38%
2026/03/18 8.03% 7.13% 7.49% 0% 4.43% 3.35% 3.51% 3.78% 2.55% 1.08%
2026/03/19 5.48% 7.21% 6.85% 1.48% 3.85% 4.14% 2.67% 6.5% 2.65% 0.86%
2026/03/20 7.12% 5.98% 6.25% 4.51% 3.95% 3.1% 2.18% 3.42% 2.75% 1.1%
2026/03/21 6.41% 6.69% 7.09% 6.98% 3.54% 3.82% 1.75% 0.24% 2.49% 1.19%
2026/03/22 0.03% 7.93% 7.18% 8.93% 4.15% 3.69% 1.65% 0.08% 3.19% 2.01%
2026/03/23 0.01% 7.47% 6.37% 6.26% 3.69% 3.72% 1.94% 4.68% 3.06% 1.93%
2026/03/24 0.01% 6.5% 9.2% 7.29% 5.43% 4.35% 2.51% 1.49% 3.26% 1.39%
2026/03/25 0.01% 6.87% 8.03% 4.28% 4.41% 3.73% 2.16% 7.73% 3.76% 1.35%
2026/03/26 6.62% 7.1% 6.36% 5.62% 4.99% 4.24% 2.15% 1.43% 3.4% 1.37%
2026/03/27 8.57% 7% 4.8% 2.49% 4.3% 3.41% 2.6% 9.65% 2.76% 1.07%
2026/03/28 8.53% 6.38% 5.4% 10.03% 4% 3.65% 2.68% 3.67% 2.26% 1.13%
2026/03/29 8.72% 7.55% 4.92% 5.41% 3.8% 3.73% 2.45% 1.41% 2.71% 1.08%
2026/03/30 6.42% 7.28% 7.07% 3.59% 2.93% 3.21% 2.79% 9.33% 2.83% 1.68%
2026/03/31 8.45% 6.77% 6.09% 4.49% 4.36% 4.17% 3.61% 2.24% 2.23% 0.77%
  • highradius.com
  • nationaldebtrelief.com
  • forbes.com
  • ssa.gov
  • experian.com
  • moneygram.com
  • creditkarma.com
  • bill.com
  • topconsumerreviews.com
  • advisor.com

Copyright © Adthena. All rights reserved.

In March 2026, Highradius.com saw a fluctuating impression share, peaking at 8.72% on March 29. Nationaldebtrelief.com maintained a steady presence, while Forbes.com experienced a notable spike on March 8. SSA.gov surged on March 28, reaching 10.03%. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Chartered Financial Planners - What Does An Advisor Do? https://www.forbes.com › financial › planner

    Learn About the Different Types of Financial Planners at Forbes Advisor™. Advisors With Expertise...

  2. 2
    Cash Application System AI https://www.highradius.com

    HighRadius Cash Application — See It In Action, How Autonomous Cash Application Software Can Post Cash Accurately.

  3. 3
    Send More Online, Pay Nothing | Try MoneyGram® Online Today https://www.moneygram.com

    MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide. Send money online with $0 fee on your 1st transfer.

  4. 4
    Alternative To Bankruptcy - Debt Free In 24-48 Months https://start.nationaldebtrelief.com › bankruptcy › alternative

    Consolidate $15,000 Or More In Debt & Be Debt-Free Faster Without Filing For Bankruptcy. BBB A...

  5. 5
    Calculate the future value of an investment https://www.usaaef.org

    Use this calculator to estimate the future value of an investment at a specified date in the future based on a specific interest rate or rate of return

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In the competitive world of Google PPC, Forbes.com stands out by educating users on financial planning, while HighRadius.com showcases AI-driven cash applications. MoneyGram.com entices with fee-free transfers, NationalDebtRelief.com offers debt solutions without bankruptcy, and USAAEF.org provides investment value calculators.

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