US Finance Consulting - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.1613617596
51.8386382404
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 29%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ssa.gov 20.07
nationaldebtrelief.com 13.65
moneygram.com 12.42
experian.com 8.43
forbes.com 3.22
topconsumerreviews.com 2.76
creditkarma.com 2.53
xe.com 2.51
highradius.com 1.82
jgwentworth.com 1.35
others 31.24
  • ssa.gov - 20.07%
  • nationaldebtrelief.com - 13.65%
  • moneygram.com - 12.42%
  • experian.com - 8.43%
  • forbes.com - 3.22%
  • topconsumerreviews.com - 2.76%
  • creditkarma.com - 2.53%
  • xe.com - 2.51%
  • highradius.com - 1.82%
  • jgwentworth.com - 1.35%
  • others - 31.24%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ssa.gov leads with 20.07% click share, followed by nationaldebtrelief.com at 13.65%. Others collectively hold a significant 31.24%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com topconsumerreviews.com experian.com jgwentworth.com debt-consolidation-reviews.org trustedcompanyreviews.com creditkarma.com freedomfinancialnetwork.com interactivebrokers.com
2026/07/01 21.77% 8.65% 9.72% 4.6% 4.71% 2.76% 3.07% 2.53% 2.86% 1.67%
2026/07/02 23.41% 7.78% 10.25% 4.07% 3.8% 2.76% 3.31% 3.18% 3.48% 2.25%
2026/07/03 20.9% 9.97% 9.24% 4.67% 1.41% 3.33% 4.24% 3.23% 1.59% 1.89%
2026/07/04 18.01% 10.52% 7.35% 4.71% 1.19% 3% 5.77% 2.88% 1.65% 2.01%
2026/07/05 22.22% 11.42% 8.85% 3.95% 1.55% 3.06% 2.55% 3.09% 6.52% 2.76%
2026/07/06 23.33% 7.01% 9.52% 5.25% 2.85% 2.46% 2.99% 2.47% 3.74% 3.51%
2026/07/07 23.44% 8.14% 8.3% 5.09% 3.59% 2.6% 3.65% 2.73% 2.84% 2.23%
2026/07/08 24.34% 7.36% 9.8% 5.33% 2.48% 2.14% 2.95% 2.33% 3.56% 3.44%
2026/07/09 26.27% 8.36% 9.41% 5.13% 2.5% 1.87% 1.83% 2.71% 2.12% 2.26%
2026/07/10 23.51% 7.92% 8.63% 4.43% 4.31% 2.43% 2.66% 2.49% 4.53% 2.47%
2026/07/11 19.37% 9.06% 6.07% 5.26% 2.68% 3.8% 4.01% 2.91% 4.82% 3.11%
2026/07/12 23.34% 8.53% 8.32% 4.45% 3.39% 3.32% 2.65% 3.96% 5.23% 2.38%
2026/07/13 21.45% 8.9% 9.33% 4.07% 3.06% 3.26% 4.81% 3.44% 2.45% 2.02%
2026/07/14 24.19% 9.29% 8.04% 4.02% 3.36% 4.38% 3.21% 2.27% 3.33% 2.27%
2026/07/15 25.97% 6.38% 9.45% 3.43% 1.81% 3.41% 3.92% 1.89% 4.04% 3.42%
2026/07/16 24.13% 10.67% 11.2% 4.02% 1.88% 3.43% 1.97% 2.45% 1.78% 2.48%
2026/07/17 25.92% 8.22% 9.15% 4% 1.75% 2.8% 2.74% 2.41% 1.65% 1.84%
2026/07/18 22.73% 9.14% 12.57% 3.68% 0.88% 2.45% 3.5% 1.07% 3.02% 3.33%
2026/07/19 24.61% 10.14% 7.36% 3.74% 2.77% 4.06% 2.32% 2.13% 4.96% 2.16%
2026/07/20 25.72% 9.66% 10.07% 3.61% 2.73% 4.19% 1.72% 2.01% 2.19% 1.73%
2026/07/21 24.13% 9.27% 8.02% 4.01% 3.35% 4.37% 3.2% 2.27% 3.32% 2.26%
2026/07/22 25.86% 8.35% 9.6% 4.89% 2.93% 5.41% 2.34% 2.03% 2.53% 1.91%
2026/07/23 24.21% 7.22% 7.16% 3.35% 2.89% 4.29% 4.27% 2.31% 3.83% 3.25%
2026/07/24 26.5% 7.46% 8.89% 4.83% 1.73% 3.72% 4.85% 2.07% 3.48% 1.99%
2026/07/25 20.37% 10.85% 8.57% 4.7% 1.93% 3.6% 3.05% 3.23% 2.4% 2.42%
2026/07/26 23.24% 9.52% 7.62% 4.25% 2.58% 4.15% 4.09% 3.32% 2.91% 3.25%
2026/07/27 22.92% 9.34% 9.02% 3.44% 2.12% 3.34% 3.45% 2.22% 2.32% 2.85%
2026/07/28 23.02% 9.59% 7.45% 4.02% 3.07% 2.25% 3.57% 1.71% 2.73% 4.38%
2026/07/29 22.39% 8.62% 6.98% 4.38% 2.72% 5.34% 5.87% 2.62% 2.54% 4.37%
2026/07/30 23.16% 8.68% 9.04% 4.07% 2.28% 5.36% 4.04% 1.72% 3.62% 3.38%
2026/07/31 22.16% 8.44% 5.49% 5.23% 4.03% 2.75% 2.64% 2.33% 1.91% 0.99%
  • nationaldebtrelief.com
  • forbes.com
  • topconsumerreviews.com
  • experian.com
  • jgwentworth.com
  • debt-consolidation-reviews.org
  • trustedcompanyreviews.com
  • creditkarma.com
  • freedomfinancialnetwork.com
  • interactivebrokers.com

Copyright © Adthena. All rights reserved.

In July 2026, nationaldebtrelief.com led with a fluctuating spend share, peaking mid-month. Forbes.com and topconsumerreviews.com showed consistent mid-range activity. Experian.com and jgwentworth.com had lower, stable shares. The month concluded with nationaldebtrelief.com maintaining dominance.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 609
2026/07/02 637
2026/07/03 630
2026/07/04 640
2026/07/05 639
2026/07/06 632
2026/07/07 652
2026/07/08 624
2026/07/09 616
2026/07/10 610
2026/07/11 604
2026/07/12 604
2026/07/13 637
2026/07/14 632
2026/07/15 618
2026/07/16 627
2026/07/17 616
2026/07/18 588
2026/07/19 589
2026/07/20 584
2026/07/21 632
2026/07/22 685
2026/07/23 695
2026/07/24 704
2026/07/25 709
2026/07/26 721
2026/07/27 668
2026/07/28 680
2026/07/29 680
2026/07/30 670
2026/07/31 661

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 609 and peaking at 721. The month concluded with a slight dip to 661, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ssa.gov 4.64%
moneygram.com 0.87%
nationaldebtrelief.com 0.33%
debt-consolidation-reviews.org 0.27%
creditsesame.com 0.1%
equifax.com -0.28%
lendingtree.com -0.29%
creditkarma.com -0.45%
xe.com -0.78%
experian.com -1.21%

Copyright © Adthena. All rights reserved.

SSA.gov surged with a 4.64% click share increase, while Experian.com faced a 1.21% decline.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com ssa.gov forbes.com experian.com moneygram.com topconsumerreviews.com creditkarma.com debt-consolidation-reviews.org highradius.com trustedcompanyreviews.com
2026/07/01 12.39% 2.13% 7.24% 7.32% 3.09% 6.56% 5.14% 1.91% 3.15% 1.92%
2026/07/02 12.6% 2.57% 6.53% 5.85% 3% 6.41% 5.06% 1.98% 2.88% 2.27%
2026/07/03 11.29% 3.42% 7.46% 6.4% 2.52% 6.03% 4.48% 2.04% 3.73% 3%
2026/07/04 9.53% 5.22% 8.07% 6.33% 2.59% 5.09% 4.95% 1.65% 2.66% 3.73%
2026/07/05 11.53% 3.95% 9.04% 5.8% 2.63% 5.84% 5.19% 1.25% 3.4% 1.31%
2026/07/06 11.72% 3.49% 5.79% 7.07% 3.25% 6.43% 4.1% 1.72% 3.53% 1.69%
2026/07/07 12.65% 2.31% 6.62% 7.11% 3.55% 5.64% 4.06% 1.84% 3.52% 2.8%
2026/07/08 13.39% 4.92% 6.05% 7.44% 2.68% 5.32% 4.12% 1.28% 4.44% 2.31%
2026/07/09 12.59% 4.87% 5.9% 7.1% 3.78% 5.86% 4.63% 0.86% 4.09% 1.59%
2026/07/10 13.13% 3.57% 6.29% 6.28% 3.62% 6.37% 4.61% 1.91% 2.19% 2.09%
2026/07/11 11.05% 6.63% 6.32% 6.92% 3.86% 4.59% 4.73% 1.86% 0.72% 2.28%
2026/07/12 14.01% 5.73% 6.7% 6.5% 3.07% 5.46% 5.17% 1.61% 1.26% 1.27%
2026/07/13 12.94% 3.55% 6.44% 5.56% 3.3% 5.93% 5.46% 2.03% 1.54% 3.09%
2026/07/14 12.51% 6.03% 7.12% 5.59% 3.42% 5.85% 3.49% 2.65% 3.06% 2.33%
2026/07/15 13.84% 5.55% 5.03% 5.34% 3.05% 6.31% 3.28% 2.44% 2.74% 2.98%
2026/07/16 13.05% 3.86% 7.38% 5.83% 4.24% 7.04% 4.11% 2.03% 2.85% 1.76%
2026/07/17 14.84% 5.33% 6.64% 4.82% 4.73% 6.72% 3.26% 2.51% 3.79% 2.41%
2026/07/18 13.81% 8.6% 7.4% 5.32% 3.36% 7.17% 1.9% 1.92% 0.01% 2.3%
2026/07/19 14.17% 5.76% 8.15% 5.22% 3.41% 6.54% 4.07% 2.33% 2.35% 1.7%
2026/07/20 14.68% 3.01% 7.99% 5.66% 4.23% 8.98% 3.84% 2.76% 2.16% 1.79%
2026/07/21 12.51% 6.03% 7.12% 5.59% 3.42% 5.85% 3.49% 2.65% 3.06% 2.33%
2026/07/22 14.54% 5.79% 6.6% 7.32% 3.48% 5.59% 3.7% 2.99% 1.91% 2.02%
2026/07/23 13.15% 4.54% 5.77% 5.05% 4.02% 5.59% 4.1% 3.2% 2.84% 2.72%
2026/07/24 14.52% 7.57% 6.21% 6.4% 3.83% 6.11% 3.71% 2.78% 1.01% 2.82%
2026/07/25 11.25% 5.11% 6.79% 6.68% 3.45% 6.01% 4.79% 2.04% 3.9% 2.23%
2026/07/26 12.23% 6.92% 6.58% 5.99% 3.66% 4.94% 5.52% 2.08% 3.29% 2.23%
2026/07/27 12.98% 5.94% 7.31% 4.97% 3.96% 5.7% 4.05% 2.33% 3.51% 2.26%
2026/07/28 12.9% 5.5% 7.39% 5.96% 4.01% 4.53% 2.91% 1.67% 2.95% 2.45%
2026/07/29 13.01% 4.51% 7.3% 6.79% 3.09% 4.95% 5.14% 2.72% 2.5% 3.08%
2026/07/30 12.6% 5.9% 6.96% 6.11% 5.21% 5.52% 2.9% 3.29% 1.62% 2.76%
2026/07/31 12.23% 9.32% 7.13% 5.84% 5.54% 3.7% 3.35% 2.47% 2.43% 2.12%
  • nationaldebtrelief.com
  • ssa.gov
  • forbes.com
  • experian.com
  • moneygram.com
  • topconsumerreviews.com
  • creditkarma.com
  • debt-consolidation-reviews.org
  • highradius.com
  • trustedcompanyreviews.com

Copyright © Adthena. All rights reserved.

In July 2026, National Debt Relief led with fluctuating impressions, peaking mid-month. SSA.gov saw a late surge, while Forbes maintained steady growth. Experian and MoneyGram showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Best 5 Debt Consolidation 2026 - There's One Clear Winner https://www.forbes.com › debt › consolidation

    Get debt consolidation fast - lower payments, reduce interest, & regain financial control. Struggling with debt? Expert solutions can help you manage and pay it off sooner. We Checked Them All.

  2. 2
    Send More Online, Pay Nothing | Send Money 24/7 Worldwide https://www.moneygram.com

    MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide. Send...

  3. 3
    Make One Low Monthly Payment https://start.nationaldebtrelief.com › consolidation › applynow

    Enroll Before July 31st — BBB A+ Accredited. One Low Monthly Payment. Check if You Qualify for Debt Consolidation.

  4. 4
    Calculate the future value of an investment https://www.usaaef.org

    Use this calculator to estimate the future value of an investment at a specified date in the future based on a specific interest rate or rate of return

  5. 5
    Currency Converter - Currency Exchange | Xe https://www.xe.com

    Xe's currency converter tool makes it easy to check live exchange rates, as well as convert your money with currency exchange across 130+ currencies

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Forbes.com stands out with its compelling narrative on debt consolidation, promising financial control and expert solutions. MoneyGram emphasizes global connectivity, offering seamless money transfers. National Debt Relief focuses on simplicity with a single monthly payment. USAAEF provides financial foresight with investment calculators, while Xe.com excels in currency conversion across 130+ currencies.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports