US Finance Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.1812319742
53.8187680258
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ssa.gov 23.41
moneygram.com 12.83
nationaldebtrelief.com 10.72
experian.com 6.08
highradius.com 3.08
forbes.com 2.58
squareup.com 2.26
creditkarma.com 2.15
topconsumerreviews.com 1.81
creditsesame.com 1.74
others 33.34
  • ssa.gov - 23.41%
  • moneygram.com - 12.83%
  • nationaldebtrelief.com - 10.72%
  • experian.com - 6.08%
  • highradius.com - 3.08%
  • forbes.com - 2.58%
  • squareup.com - 2.26%
  • creditkarma.com - 2.15%
  • topconsumerreviews.com - 1.81%
  • creditsesame.com - 1.74%
  • others - 33.34%

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In the PPC landscape, ‘ssa.gov’ leads with 23.41% click share, followed by ‘others’ at 33.34%. ‘moneygram.com’ and ‘nationaldebtrelief.com’ trail closely, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com topconsumerreviews.com forbes.com experian.com trustedcompanyreviews.com debt-consolidation-reviews.org freedomfinancialnetwork.com creditkarma.com jgwentworth.com squareup.com
2026/06/01 16.73% 6.31% 7.25% 4.47% 2.47% 2.4% 1.3% 2.59% 1.82% 2.7%
2026/06/02 17.33% 7.45% 6.41% 4.16% 2.18% 2.13% 1.24% 2.56% 2.1% 2.39%
2026/06/03 16.86% 5.84% 7.61% 4.65% 2.85% 2.63% 1.42% 2.35% 1.4% 3.04%
2026/06/04 16.65% 5.57% 8% 4.7% 1.97% 1.81% 3.26% 2.64% 1.41% 2.52%
2026/06/05 17.41% 5.97% 7.28% 5.02% 2.2% 1.79% 2.51% 2.75% 1.6% 2.65%
2026/06/06 18.33% 6.16% 7.07% 4.82% 2.97% 1.87% 2.19% 2.6% 1.36% 3.24%
2026/06/07 18.64% 6.25% 8.39% 4.86% 1.75% 1.78% 1.72% 2.56% 1.38% 3.82%
2026/06/08 17.18% 6.05% 7.42% 4.95% 3% 1.95% 1.69% 2.35% 2.21% 2.5%
2026/06/09 18.07% 5.85% 7.56% 5.01% 2.68% 1.86% 1.66% 2.59% 2.32% 3.65%
2026/06/10 17.35% 5.56% 8.04% 4.62% 2.52% 2.73% 1.76% 2.5% 0.96% 2.74%
2026/06/11 17.29% 5.13% 7.6% 4.39% 2.05% 2.41% 1.54% 2.43% 1.26% 3.07%
2026/06/12 18.57% 6.63% 7.69% 4.41% 2.13% 2.11% 1.65% 2.35% 2.28% 3.44%
2026/06/13 17.86% 5.32% 8.86% 3.59% 1.83% 1.64% 2.68% 2.12% 1.85% 3.89%
2026/06/14 20.16% 6.27% 9.89% 3.66% 1.21% 2.06% 2.27% 2.7% 2.78% 2.35%
2026/06/15 16.67% 5.16% 8.23% 3.76% 2.46% 2.2% 3.3% 2.3% 1.83% 3.59%
2026/06/16 17.76% 3.78% 8.28% 3.7% 2.76% 2.87% 2.03% 2.61% 1.56% 3.01%
2026/06/17 17.35% 4.6% 8.27% 3.87% 2.34% 2.78% 2.26% 2.37% 1.77% 2.76%
2026/06/18 16.57% 5.02% 7.14% 4.13% 3.06% 2.63% 2.1% 2.36% 2.55% 2.68%
2026/06/19 18.26% 6.01% 6.37% 4.25% 2.73% 2.74% 2.24% 2.59% 2.62% 3.52%
2026/06/20 20.24% 7.85% 7.3% 3.92% 1.53% 1.98% 2.16% 2.37% 2.2% 1.39%
2026/06/21 19.16% 6.56% 6.06% 4.29% 0.94% 1.58% 2.56% 2.74% 2.78% 1.67%
2026/06/22 19.74% 7.03% 7.89% 3.92% 2.38% 2.66% 1.93% 2.54% 2.67% 1.33%
2026/06/23 18.51% 6.9% 6.86% 4.15% 2.78% 2.7% 1.66% 2.66% 2.84% 1.83%
2026/06/24 19.72% 8.22% 7.76% 4.3% 2.27% 2.22% 2.21% 2.51% 3.26% 1.4%
2026/06/25 19.48% 7.4% 7.67% 3.9% 2.38% 2.55% 2.99% 2.59% 2.22% 1.18%
2026/06/26 20.77% 9.21% 8.98% 3.54% 1.53% 2.04% 2.87% 2.07% 2.84% 1.32%
2026/06/27 17.82% 7.4% 8.92% 4.07% 1.97% 1.94% 2.25% 2.06% 2.46% 1.3%
2026/06/28 17.74% 8.94% 10.27% 4.34% 1.12% 1.59% 3% 2.54% 2.66% 1.36%
2026/06/29 17.73% 7.95% 9.06% 4.32% 3.1% 2.23% 2.88% 2.31% 2.81% 1.09%
2026/06/30 23.3% 10.23% 9.89% 4.39% 3.93% 3.5% 2.92% 2.49% 1.76% 0.89%
  • nationaldebtrelief.com
  • topconsumerreviews.com
  • forbes.com
  • experian.com
  • trustedcompanyreviews.com
  • debt-consolidation-reviews.org
  • freedomfinancialnetwork.com
  • creditkarma.com
  • jgwentworth.com
  • squareup.com

Copyright © Adthena. All rights reserved.

In June 2026, nationaldebtrelief.com led with a peak spend share of 23.30% on the 30th. topconsumerreviews.com and forbes.com showed notable increases, ending at 10.23% and 9.89%, respectively. Squareup.com saw a decline, closing at 0.89%.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 791
2026/06/02 691
2026/06/03 763
2026/06/04 707
2026/06/05 732
2026/06/06 695
2026/06/07 728
2026/06/08 725
2026/06/09 716
2026/06/10 707
2026/06/11 710
2026/06/12 683
2026/06/13 668
2026/06/14 680
2026/06/15 676
2026/06/16 671
2026/06/17 671
2026/06/18 668
2026/06/19 653
2026/06/20 650
2026/06/21 649
2026/06/22 646
2026/06/23 671
2026/06/24 648
2026/06/25 641
2026/06/26 615
2026/06/27 618
2026/06/28 614
2026/06/29 631
2026/06/30 601

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Advertisers fluctuated in June, starting at 791, peaking at 763, and ending at 601.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moneygram.com 1.84%
xe.com 1%
interactivebrokers.com 0.51%
nationaldebtrelief.com 0.49%
topconsumerreviews.com 0.37%
netcredit.com -0.27%
thepennyhoarder.com -0.33%
experian.com -0.47%
ssa.gov -0.9%
squareup.com -1.45%

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Moneygram.com surged with a 1.84% click share increase, while squareup.com dropped by 1.45%.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com forbes.com experian.com topconsumerreviews.com creditkarma.com ssa.gov highradius.com moneygram.com lendingtree.com thepennyhoarder.com
2026/06/01 9.01% 4.8% 5.07% 3.83% 4.12% 6.43% 4.84% 3.53% 1.55% 2.39%
2026/06/02 10.1% 3.96% 5.69% 4.76% 4.65% 4.79% 3.21% 2.92% 2.2% 2.78%
2026/06/03 9.87% 4.93% 5.87% 3.99% 3.75% 3.15% 4.03% 3.06% 2.03% 2.12%
2026/06/04 9.89% 5.31% 6.18% 3.48% 4.28% 4.07% 5.58% 2.98% 2.18% 2.04%
2026/06/05 9.7% 4.74% 6.56% 3.69% 4.3% 6.08% 4.78% 2.76% 2.28% 2.14%
2026/06/06 10.24% 4.61% 5.76% 3.74% 4.13% 6.13% 5.18% 3.53% 1.23% 2.2%
2026/06/07 10.06% 5.25% 5.59% 3.35% 4.18% 5.66% 6.08% 2.79% 1.61% 2.34%
2026/06/08 9.83% 5.65% 6.63% 3.07% 3.6% 5.83% 4.48% 3.36% 1.89% 2.01%
2026/06/09 9.88% 5.28% 5.95% 3.43% 4.31% 6.3% 3.44% 3.42% 0.96% 2.75%
2026/06/10 9.3% 5.6% 5.31% 3.49% 3.93% 8.44% 3.98% 3.59% 1.77% 2.1%
2026/06/11 9.63% 5.42% 5.31% 3.23% 4.06% 7.53% 4.32% 2.47% 2.1% 1.96%
2026/06/12 10.31% 5.37% 5.28% 3.96% 3.83% 8.19% 1.27% 3.46% 1.55% 1.61%
2026/06/13 10.15% 6.17% 4.08% 3.19% 3.76% 6.18% 4.08% 2.81% 0.89% 1.59%
2026/06/14 10.39% 6.06% 4.54% 3.78% 4.32% 9.33% 3.49% 4.63% 0.77% 1.92%
2026/06/15 9.27% 5.23% 4.64% 3.35% 4.02% 5.71% 4.67% 3.77% 2.38% 1.24%
2026/06/16 9.42% 5.38% 4.66% 2.61% 4.53% 5.6% 5.2% 3.42% 1.94% 1.34%
2026/06/17 9.51% 5.13% 4.29% 2.87% 3.78% 5.73% 4.61% 3.37% 2.11% 1.14%
2026/06/18 9.34% 4.89% 4.41% 3.08% 3.83% 7.08% 4.89% 3.56% 1.32% 0.91%
2026/06/19 9.56% 4.14% 5.25% 3.46% 4.03% 10.37% 3.59% 4.58% 1.24% 1.1%
2026/06/20 10.45% 4.72% 4.8% 3.81% 3.77% 9.7% 4.14% 3.79% 1.31% 1.36%
2026/06/21 9.86% 4.06% 4.52% 3.75% 3.91% 10.63% 5.58% 3.42% 1.95% 1.16%
2026/06/22 10.99% 4.92% 4.37% 4.25% 4.19% 5.37% 5.49% 4.38% 1.78% 1.23%
2026/06/23 9.77% 4.63% 5.84% 4.42% 4.29% 1.7% 3.8% 3.93% 2.99% 1.56%
2026/06/24 10.03% 4.7% 5.51% 5.12% 4.7% 5.14% 3.73% 4.47% 3.02% 1.75%
2026/06/25 11.15% 4.74% 4.96% 4.54% 4.18% 5.65% 4.46% 3.46% 1.08% 1.5%
2026/06/26 11.57% 5.47% 4.18% 5.26% 3.43% 5.05% 4.93% 4.77% 1.58% 1.65%
2026/06/27 9.72% 6.24% 4.5% 3.98% 3.09% 6.01% 4.36% 4.52% 1.83% 1.22%
2026/06/28 10.42% 8.5% 5.82% 4.82% 4.22% 3.14% 4.24% 3.76% 1.67% 1.87%
2026/06/29 9.93% 6.22% 5.39% 4.5% 3.95% 5.38% 3.54% 3.15% 3.28% 2.15%
2026/06/30 12.32% 6.8% 6.64% 6.1% 4.92% 3.73% 2.76% 2.73% 2.19% 2.14%
  • nationaldebtrelief.com
  • forbes.com
  • experian.com
  • topconsumerreviews.com
  • creditkarma.com
  • ssa.gov
  • highradius.com
  • moneygram.com
  • lendingtree.com
  • thepennyhoarder.com

Copyright © Adthena. All rights reserved.

In June 2026, nationaldebtrelief.com led with a steady rise, peaking at 12.32% on the 30th. Forbes.com saw fluctuations, ending at 6.8%. Experian.com maintained a moderate presence, closing at 6.64%. Topconsumerreviews.com and creditkarma.com showed varied trends, finishing at 6.1% and 4.92%, respectively. SSA.gov experienced highs and lows, ending at 3.73%. Highradius.com and moneygram.com had mixed performances, closing at 2.76% and 2.73%. Lendingtree.com and thepennyhoarder.com showed modest gains, ending at 2.19% and 2.14%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Cash Application Platform https://www.highradius.com

    Cash Application by HighRadius — The Best Cash Application Tool For Finance Teams that Syncs with your ERP. Start Today

  2. 2
    Send More Online, Pay Nothing https://www.moneygram.com

    MoneyGram® App Fast & Secure — MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide. Send...

  3. 3
    National Debt Relief https://start.nationaldebtrelief.com › debtrelief › applynow

    National Debt Relief Website — Our Award-Winning Loan Consolidation Program Helps Clients Get Their Footing. Get A Free Quote...

  4. 4
    Calculate the future value of an investment https://www.usaaef.org

    Use this calculator to estimate the future value of an investment at a specified date in the future based on a specific interest rate or rate of return.

  5. 5
    Currency Converter - Currency Exchange | Xe https://www.xe.com

    Xe's currency converter tool makes it easy to check live exchange rates, as well as convert your money with currency exchange across 130+ currencies.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, HighRadius shines with its ERP-syncing cash application tool, while MoneyGram offers seamless global transfers. National Debt Relief provides award-winning consolidation, USAAEF aids investment forecasting, and Xe simplifies currency conversion across 130+ currencies.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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