US Finance Consulting - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 59.1227197824
40.8772802176
59%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ssa.gov 23.96
experian.com 15.01
nationaldebtrelief.com 11.8
moneygram.com 11.58
forbes.com 2.86
highradius.com 1.84
creditkarma.com 1.68
capitalone.com 1.29
xe.com 1.18
topconsumerreviews.com 1.1
others 27.7
  • ssa.gov - 23.96%
  • experian.com - 15.01%
  • nationaldebtrelief.com - 11.8%
  • moneygram.com - 11.58%
  • forbes.com - 2.86%
  • highradius.com - 1.84%
  • creditkarma.com - 1.68%
  • capitalone.com - 1.29%
  • xe.com - 1.18%
  • topconsumerreviews.com - 1.1%
  • others - 27.7%

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In the PPC landscape, ‘ssa.gov’ leads with 23.96% click share, closely followed by ‘experian.com’ at 15.01%. ‘Others’ collectively hold 27.7%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com topconsumerreviews.com debt-consolidation-reviews.org experian.com accrediteddebtrelief.com trustedcompanyreviews.com freedomfinancialnetwork.com sofi.com creditkarma.com
2026/09/01 32.07% 5.78% 6.53% 2.46% 7.42% 2.27% 3.79% 1.48% 2.41% 1.05%
2026/09/02 31.85% 7.95% 6.45% 2.18% 6.24% 2.18% 2.53% 3.66% 1.91% 1.05%
2026/09/03 30.53% 8.61% 4.93% 2.3% 6.91% 1.88% 2.18% 1.84% 1.95% 1.45%
2026/09/04 29.67% 7.5% 6.07% 1.83% 7.5% 1.7% 3.82% 1.76% 1.26% 1.07%
2026/09/05 26.42% 9.64% 4.19% 2.51% 7.68% 2.34% 3.47% 1.92% 1.43% 2.49%
2026/09/06 22.41% 11.51% 3.94% 2.05% 7.97% 2.18% 1.33% 1.48% 1.78% 2.64%
2026/09/07 21.06% 13.79% 3.13% 3.46% 7.38% 2.23% 3.58% 1.79% 1.08% 2.43%
2026/09/08 27.89% 10.03% 4.02% 2.92% 7.7% 2.2% 1.73% 2.1% 1.67% 2.5%
2026/09/09 23.03% 10.61% 4.47% 3.7% 7.99% 1.98% 2.4% 2.59% 1.36% 1.99%
2026/09/10 26.11% 10.79% 3.96% 4.27% 7.39% 2.07% 1.71% 2.48% 1.83% 1.9%
2026/09/11 25.03% 10.87% 4.23% 3.23% 6.22% 3.68% 1.83% 2.47% 2.34% 1.3%
2026/09/12 24.42% 10.37% 4.74% 2.65% 7.32% 3.28% 2.37% 2.72% 1.6% 2.05%
2026/09/13 24.61% 9.63% 2.65% 3.45% 6.6% 2.06% 2.88% 2.02% 2.46% 1.27%
2026/09/14 27.53% 9.04% 2.78% 3.49% 6.58% 2.41% 2.4% 2.32% 2.54% 1.51%
2026/09/15 27.59% 9.09% 6.26% 3.98% 6.6% 2.14% 2.19% 2.33% 1.27% 1.84%
2026/09/16 25.09% 9.05% 4.28% 2.96% 6.11% 1.95% 3.57% 3.51% 1.58% 1.85%
2026/09/17 26.42% 9.08% 3.54% 2.51% 5.86% 2.08% 3.12% 3.47% 3.06% 1.75%
2026/09/18 30.77% 10.64% 4.21% 2.18% 5.31% 1.76% 2.18% 2.66% 1.86% 1.79%
2026/09/19 27.17% 10.38% 5.26% 3.78% 6.94% 3.21% 3.33% 1.92% 1.61% 1.56%
2026/09/20 26.15% 9.76% 5.68% 3.31% 6.74% 3.04% 2.43% 0.89% 1.91% 1.67%
2026/09/21 29.22% 7.38% 5.62% 3.79% 5.57% 2.07% 3.79% 1.13% 1.35% 1.93%
2026/09/22 28.52% 9.07% 6.2% 3.5% 5.45% 2.53% 2.78% 1.54% 0.94% 1.42%
2026/09/23 30.72% 10% 4.84% 3.48% 5.24% 2.5% 2.92% 1.67% 0.98% 1.92%
2026/09/24 28.25% 10.36% 5.25% 3.94% 5.54% 1.97% 2.83% 1.99% 0.69% 1.64%
2026/09/25 27.33% 9.17% 3.67% 5.8% 5.86% 2.95% 2.67% 1.97% 0.85% 1.18%
2026/09/26 25.07% 9.42% 3.63% 4.67% 6.32% 3.88% 2.85% 1.81% 1.27% 1.7%
2026/09/27 28.1% 9.82% 5.22% 2.81% 5.92% 3.2% 2.2% 1.71% 1.57% 1.88%
2026/09/28 26.16% 7.8% 6.32% 4.28% 4.57% 3.68% 2.39% 1.44% 2.84% 1.34%
2026/09/29 28.22% 8.95% 5.07% 3.82% 5.1% 2.29% 2.45% 1.42% 1.67% 1.86%
2026/09/30 30.92% 10.16% 3.98% 3.86% 3.68% 3.3% 2.01% 1.91% 1.83% 1.52%
  • nationaldebtrelief.com
  • forbes.com
  • topconsumerreviews.com
  • debt-consolidation-reviews.org
  • experian.com
  • accrediteddebtrelief.com
  • trustedcompanyreviews.com
  • freedomfinancialnetwork.com
  • sofi.com
  • creditkarma.com

Copyright © Adthena. All rights reserved.

In September 2026, National Debt Relief’s PPC spend share fluctuated, starting at 32.07% and ending at 30.92%. Forbes saw a steady rise, peaking mid-month. Top Consumer Reviews and Debt Consolidation Reviews experienced varied trends, while Experian’s share declined. Accredited Debt Relief and Trusted Company Reviews showed minor fluctuations. Freedom Financial Network and Sofi had inconsistent patterns, with Credit Karma maintaining a low, stable share.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 502
2026/09/02 533
2026/09/03 580
2026/09/04 596
2026/09/05 595
2026/09/06 607
2026/09/07 611
2026/09/08 629
2026/09/09 613
2026/09/10 606
2026/09/11 581
2026/09/12 594
2026/09/13 597
2026/09/14 533
2026/09/15 553
2026/09/16 588
2026/09/17 569
2026/09/18 556
2026/09/19 563
2026/09/20 599
2026/09/21 606
2026/09/22 602
2026/09/23 593
2026/09/24 580
2026/09/25 580
2026/09/26 575
2026/09/27 588
2026/09/28 590
2026/09/29 556
2026/09/30 557

Copyright © Adthena. All rights reserved.

September saw a dynamic rise in distinct advertisers, peaking at 629 on the 8th. Despite fluctuations, the month concluded with a stable 557 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ssa.gov 2.71%
nationaldebtrelief.com 1.39%
nav.com 0.42%
countryfinancial.com 0.31%
dnb.com 0.29%
creditkarma.com -0.34%
navyfederal.org -0.5%
moneygram.com -0.53%
xe.com -1.4%
experian.com -3.29%

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Experian.com saw a significant drop of 3.29%, while ssa.gov surged by 2.71%. Nationaldebtrelief.com gained 1.39%, contrasting xe.com’s 1.4% decline.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com forbes.com highradius.com ssa.gov experian.com moneygram.com debt-consolidation-reviews.org topconsumerreviews.com creditkarma.com trustedcompanyreviews.com
2026/09/01 12.13% 3.78% 5.69% 8.17% 8.93% 4.69% 1.35% 4.15% 2.49% 2.56%
2026/09/02 13.87% 5.19% 3.67% 10.68% 7.46% 3.39% 1.3% 4.83% 2.14% 1.67%
2026/09/03 13.62% 6.3% 4.59% 10.22% 7.75% 4.48% 1.84% 2.9% 2.71% 1.66%
2026/09/04 12.87% 5.87% 7.02% 7.89% 7.75% 3.19% 1.27% 5.21% 1.63% 2.63%
2026/09/05 10.5% 6.73% 3.33% 10.56% 8.44% 3.33% 1.45% 3.41% 5.29% 2.14%
2026/09/06 8.75% 8.29% 4.36% 7.18% 8.84% 3.35% 1.04% 2.51% 5.49% 0.7%
2026/09/07 8.08% 10.76% 3.53% 6.57% 8.19% 3.5% 2.68% 2.12% 4.98% 2.22%
2026/09/08 11.16% 7.83% 2.84% 6.73% 9.4% 4.25% 2.4% 2.8% 5.3% 1.09%
2026/09/09 9.51% 7.79% 3.81% 7.33% 9.44% 3.9% 2.42% 3.13% 4.11% 1.55%
2026/09/10 10.01% 8.29% 4.67% 5.14% 9.03% 3.95% 2.77% 3.31% 4.1% 1.06%
2026/09/11 9.98% 7.95% 4.78% 6.15% 7.27% 4% 1.76% 2.26% 2.69% 1.29%
2026/09/12 9.25% 6.51% 4.45% 8.09% 8.84% 4.12% 1.28% 3.06% 4.64% 1.31%
2026/09/13 10.08% 6.63% 6.33% 6.71% 8.19% 4.19% 1.92% 2.01% 2.4% 1.72%
2026/09/14 10.5% 5.86% 3.81% 6.64% 8.06% 5% 1.97% 2% 2.15% 1.58%
2026/09/15 11.25% 6.14% 5.95% 6.85% 7.66% 4.12% 2.01% 3.95% 3.29% 1.12%
2026/09/16 10.8% 7.27% 4.65% 4.81% 7.42% 3.65% 1.91% 2.84% 3.51% 2.46%
2026/09/17 11.39% 7.17% 3.83% 7.29% 7.06% 4.12% 1.32% 2.73% 2.85% 2.34%
2026/09/18 13.25% 8.06% 3.2% 5.48% 6.59% 3.24% 1.61% 3.13% 3.07% 2.13%
2026/09/19 11.66% 6.96% 4.28% 7.36% 8.79% 3.61% 2.05% 3.59% 2.8% 2.77%
2026/09/20 11.67% 7.13% 4.16% 9.21% 8.22% 3.75% 1.92% 3.79% 2.58% 1.34%
2026/09/21 13.5% 5.7% 2.4% 6.72% 7.25% 2.26% 2.24% 3.67% 3.54% 2.59%
2026/09/22 13.11% 6.55% 2.79% 9.17% 6.54% 4.12% 2.45% 3.89% 2.46% 1.94%
2026/09/23 13.15% 7.82% 5.02% 4.92% 6.95% 5.22% 1.87% 3.95% 3.19% 1.83%
2026/09/24 11.82% 8.73% 5.88% 6.05% 6.1% 4.21% 2.14% 2.79% 2.89% 1.64%
2026/09/25 10.93% 7.18% 5.23% 7.29% 6.83% 3.45% 3.06% 2.55% 2.08% 1.6%
2026/09/26 10.36% 7.48% 4.86% 7.86% 7.03% 4.47% 2.48% 2.19% 3.14% 1.54%
2026/09/27 10.78% 7.33% 5.84% 9.45% 6.74% 3.76% 1.48% 3.14% 3.54% 1.01%
2026/09/28 11.59% 6% 4.75% 9.72% 5.43% 3.28% 2.64% 4.19% 2.73% 1.45%
2026/09/29 12.19% 6.89% 5.78% 7.74% 6.25% 4.06% 2.3% 3.11% 3.34% 1.24%
2026/09/30 13.61% 7.9% 7.11% 6.45% 4.25% 3.33% 2.93% 2.72% 2.63% 1.31%
  • nationaldebtrelief.com
  • forbes.com
  • highradius.com
  • ssa.gov
  • experian.com
  • moneygram.com
  • debt-consolidation-reviews.org
  • topconsumerreviews.com
  • creditkarma.com
  • trustedcompanyreviews.com

Copyright © Adthena. All rights reserved.

In September 2026, nationaldebtrelief.com led with fluctuating impressions, peaking at 13.87%. Forbes.com saw a mid-month dip but ended strong at 7.90%. Highradius.com and ssa.gov showed varied trends, while experian.com declined to 4.25%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Your 3-Bureau Credit Scores - Equifax® Official Site https://www.equifax.com

    Your Credit. Your Identity. Take Control of Your Credit With Equifax Complete Premier.

  2. 2
    Cash Application System https://www.highradius.com › cashapp › automation

    Cash Application Software — HighRadius' AI-Powered Cash Application Software Delivers 90%+ Same-Day Cash Posting

  3. 3
    Send More Online, Pay Nothing https://www.moneygram.com

    Send to Accounts Worldwide — MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide. Send money online with $0 fee on your 1st transfer. Try...

  4. 4
    Make One Low Monthly Payment https://start.nationaldebtrelief.com › consolidation › applynow

    No Minimum Credit Score — BBB A+ Accredited. One Low Monthly Payment. Check if You Qualify for Debt Consolidation.

  5. 5
    my Social Security Account - SSA Account https://www.ssa.gov/

    Create Your my Social Security Account To Review Your Social Security Statement Today! With a my Social Security Account You Can Check Your...

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Equifax empowers users with credit control, while HighRadius offers AI-driven cash application efficiency. MoneyGram entices with fee-free transfers, and National Debt Relief simplifies payments. SSA encourages account creation for social security insights.

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