US Finance Consulting - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.7101185574
55.2898814426
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 31%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ssa.gov 27.25
moneygram.com 11.75
nationaldebtrelief.com 9.87
experian.com 6.83
highradius.com 2.76
forbes.com 2.48
squareup.com 2.1
creditkarma.com 1.89
creditsesame.com 1.45
topconsumerreviews.com 1.39
others 32.23
  • ssa.gov - 27.25%
  • moneygram.com - 11.75%
  • nationaldebtrelief.com - 9.87%
  • experian.com - 6.83%
  • highradius.com - 2.76%
  • forbes.com - 2.48%
  • squareup.com - 2.1%
  • creditkarma.com - 1.89%
  • creditsesame.com - 1.45%
  • topconsumerreviews.com - 1.39%
  • others - 32.23%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ssa.gov leads with 27.25% click share, followed by others at 32.23%. Moneygram.com captures 11.75%, while nationaldebtrelief.com holds 9.87%. Experian.com secures 6.83%, with highradius.com at 2.76%.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com topconsumerreviews.com experian.com squareup.com legalzoom.com creditkarma.com debt-consolidation-reviews.org trustedcompanyreviews.com accrediteddebtrelief.com
2026/05/01 19.25% 6.4% 4.73% 4.51% 1.16% 1.15% 1.17% 3.7% 1.96% 2.71%
2026/05/02 19.03% 6.45% 3.71% 5.83% 1.48% 0.73% 1.48% 2.73% 1.72% 2.55%
2026/05/03 17.11% 7.22% 3.98% 5.18% 1.44% 1.34% 2.04% 2.89% 1.34% 2.77%
2026/05/04 18.2% 7.43% 6.33% 4.53% 1.23% 1.96% 1.33% 3.39% 1.54% 2.47%
2026/05/05 17.1% 8.32% 4.59% 5.26% 1.27% 1.6% 1.36% 3.51% 1.45% 2.64%
2026/05/06 16.33% 8.03% 3.43% 5.73% 1.37% 2.31% 1.5% 3.61% 1.78% 2.95%
2026/05/07 16.49% 7.54% 3.72% 5.36% 1.36% 1.46% 1.28% 3.74% 2.49% 3.38%
2026/05/08 16.96% 9.17% 3.64% 5.06% 1.15% 2.41% 1.35% 3.19% 2.37% 3.19%
2026/05/09 16.17% 7.71% 3.77% 5.42% 1.59% 2.02% 1.98% 2.79% 2.25% 3.39%
2026/05/10 15.25% 6.19% 2.97% 5.22% 1.62% 3.1% 2.18% 2.12% 1.19% 2.76%
2026/05/11 14.57% 7.82% 3.25% 5.62% 2.39% 3.04% 1.73% 1.79% 1.35% 2.67%
2026/05/12 15.34% 8.42% 3.65% 5.13% 2.24% 1.9% 2.12% 2.28% 2.29% 3.11%
2026/05/13 16.54% 6.39% 4.93% 5% 1.52% 1.05% 2.1% 2.18% 2.09% 3.03%
2026/05/14 14.61% 7.03% 4.84% 5.42% 1.86% 1.93% 2.41% 2.48% 2.49% 2.07%
2026/05/15 16.93% 9.16% 3.64% 5.06% 1.16% 2.41% 1.35% 3.18% 2.37% 3.19%
2026/05/16 14.42% 8.54% 4.17% 5.32% 2.88% 2.46% 2.82% 2.3% 2.25% 2.57%
2026/05/17 14.77% 8.87% 4.15% 5.47% 2.84% 1.86% 2.56% 2.31% 1.39% 2.86%
2026/05/18 14.53% 10.34% 4.81% 5.09% 2.07% 0.97% 2.54% 3.6% 1.72% 2.31%
2026/05/19 16.93% 7.34% 5.51% 5.26% 2.17% 0.97% 2.11% 2.75% 1.89% 2.98%
2026/05/20 14.64% 8.8% 5.58% 5.89% 2.18% 1.43% 2.44% 2.96% 1.84% 2.23%
2026/05/21 15.07% 8.82% 5.78% 5.55% 2.57% 1.95% 2.45% 2.24% 1.51% 2.32%
2026/05/22 15.11% 8.03% 5.72% 5.34% 2.23% 1.29% 2.87% 2.82% 2.16% 2.62%
2026/05/23 15.64% 9.18% 3.77% 5.93% 3.02% 2.89% 3.17% 2.17% 1.66% 2.08%
2026/05/24 15.46% 9.28% 4.33% 5.64% 3.65% 0.94% 2.69% 2.18% 1.47% 2.02%
2026/05/25 14.73% 10.36% 4.84% 5.69% 2.81% 1.45% 2.71% 2.88% 2.96% 2.19%
2026/05/26 14.59% 7.85% 5.48% 5.41% 3.03% 1.29% 2.69% 3.44% 2.42% 2.04%
2026/05/27 16.32% 7.8% 5.22% 5.4% 3.45% 1.1% 2.73% 2.63% 2.52% 1.98%
2026/05/28 16.98% 7.72% 5.02% 5.01% 3.56% 1.26% 2.81% 2.36% 2.39% 1.84%
2026/05/29 16.44% 7.68% 5.21% 4.81% 3.38% 2.32% 2.4% 2.94% 2.2% 1.72%
2026/05/30 15.98% 9.51% 5.65% 4.68% 3.27% 3.46% 2.83% 2.26% 2.04% 1.54%
2026/05/31 18.19% 9.98% 6.08% 4.48% 3.18% 2.56% 2.53% 2.03% 1.7% 1.41%
  • nationaldebtrelief.com
  • forbes.com
  • topconsumerreviews.com
  • experian.com
  • squareup.com
  • legalzoom.com
  • creditkarma.com
  • debt-consolidation-reviews.org
  • trustedcompanyreviews.com
  • accrediteddebtrelief.com

Copyright © Adthena. All rights reserved.

In May 2026, National Debt Relief’s PPC spend share began at 19.25% and fluctuated, ending at 18.19%. Forbes saw a steady rise, closing at 9.98%. Top Consumer Reviews and Experian showed moderate increases, while Squareup and LegalZoom experienced varied trends.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 680
2026/05/02 634
2026/05/03 649
2026/05/04 666
2026/05/05 680
2026/05/06 669
2026/05/07 659
2026/05/08 677
2026/05/09 613
2026/05/10 630
2026/05/11 685
2026/05/12 687
2026/05/13 639
2026/05/14 663
2026/05/15 677
2026/05/16 662
2026/05/17 670
2026/05/18 703
2026/05/19 657
2026/05/20 660
2026/05/21 670
2026/05/22 690
2026/05/23 656
2026/05/24 692
2026/05/25 756
2026/05/26 772
2026/05/27 763
2026/05/28 724
2026/05/29 714
2026/05/30 740
2026/05/31 744

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers fluctuated, peaking at 772 on May 26. The month concluded with a steady 744, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squareup.com 1.33%
creditkarma.com 1.08%
experian.com 0.99%
forbes.com 0.63%
topconsumerreviews.com 0.45%
investor.vanguard.com -0.16%
securityfinance.com -0.22%
bill.com -0.36%
highradius.com -0.65%
ssa.gov -8.55%

Copyright © Adthena. All rights reserved.

Squareup.com surged with a 1.33% click share increase, while ssa.gov faced an 8.55% decline.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com forbes.com ssa.gov experian.com highradius.com creditkarma.com topconsumerreviews.com upstart.com moneygram.com thepennyhoarder.com
2026/05/01 10.35% 4.02% 6.05% 4.56% 8.15% 2% 3.61% 0.07% 5.04% 0.94%
2026/05/02 9.75% 3.74% 8.19% 5.1% 10.17% 2.1% 3.18% 0.61% 5.71% 1.31%
2026/05/03 8.67% 3.81% 9.02% 5.21% 8.46% 2.94% 2.76% 0.32% 4.74% 1.28%
2026/05/04 10% 4.43% 5.89% 4.97% 2.19% 2.14% 4.13% 0.91% 4.61% 1.16%
2026/05/05 9.47% 5.3% 5.88% 5.79% 7.32% 2.12% 3.07% 1.03% 4.03% 1.45%
2026/05/06 9.3% 4.82% 7.76% 5.95% 5.63% 2.05% 3% 1.23% 4.12% 1.15%
2026/05/07 9.61% 5.02% 5.99% 5.13% 7.5% 2.2% 3.11% 0.79% 5.21% 1.21%
2026/05/08 9.33% 5.17% 5.97% 5.23% 8.54% 2.28% 3.04% 1.15% 4.79% 1.11%
2026/05/09 8.25% 4.21% 9.62% 5.69% 6.92% 3.3% 2.36% 1.81% 3.78% 1.06%
2026/05/10 7.92% 3.48% 10.03% 5.91% 7.75% 3.12% 1.67% 1.94% 3.8% 1.24%
2026/05/11 8.42% 4.9% 6.21% 6.49% 6.23% 3.26% 2.51% 1.26% 3.38% 1.47%
2026/05/12 9.48% 4.85% 7.33% 5.65% 5% 3.47% 2.76% 1.93% 1% 1.64%
2026/05/13 9.5% 4.23% 10.8% 5.96% 6.22% 3.2% 4.06% 1.63% 0% 1.46%
2026/05/14 7.45% 3.86% 9.84% 6.68% 4.51% 3.78% 3.18% 1.84% 2.38% 1.68%
2026/05/15 9.33% 5.17% 5.97% 5.23% 8.53% 2.28% 3.04% 1.15% 4.79% 1.11%
2026/05/16 8.02% 4.89% 9.18% 5.48% 6.17% 3.94% 2.5% 2.26% 3.91% 1.76%
2026/05/17 8.03% 6.08% 9.46% 5.76% 4.82% 3.65% 3.12% 3.45% 4.1% 1.85%
2026/05/18 8.52% 7.25% 7.46% 6.8% 4.55% 3.93% 3.16% 3.23% 3.82% 1.65%
2026/05/19 10.42% 5.18% 4.65% 6.88% 5.09% 3.38% 3.86% 2.7% 2.05% 1.73%
2026/05/20 9.15% 6.16% 4.01% 7.05% 5.14% 3.85% 3.88% 2.25% 3.17% 1.95%
2026/05/21 8.52% 6.01% 4.2% 6.09% 4.88% 3.81% 3.54% 2.21% 1.66% 2.16%
2026/05/22 8.58% 5.14% 4.75% 5.09% 4.86% 4.06% 3.84% 0.88% 3.77% 2.15%
2026/05/23 8.98% 5.7% 2.94% 6.55% 4.26% 4.75% 2.73% 2.26% 3.63% 1.7%
2026/05/24 8.75% 5.21% 9.21% 6% 3.88% 3.71% 2.87% 2.23% 3.36% 1.91%
2026/05/25 7.46% 5.5% 6.43% 5.97% 4.11% 3.91% 3.14% 2.4% 3.77% 1.98%
2026/05/26 7.88% 5.08% 3.91% 6.18% 3.76% 4.06% 3.84% 2.62% 3.09% 1.67%
2026/05/27 9.25% 4.96% 3.59% 6.28% 3.91% 3.99% 3.76% 1.49% 3.01% 1.82%
2026/05/28 9.25% 4.8% 5.5% 5.37% 5.66% 4.34% 3.4% 2.4% 3.29% 1.92%
2026/05/29 8.98% 4.63% 4.87% 6.21% 3.46% 3.86% 3.5% 2.38% 3.5% 2.09%
2026/05/30 8.66% 6.63% 5.01% 5.25% 3.28% 4.6% 3.28% 2.08% 3.27% 2.1%
2026/05/31 9.98% 5.85% 5.69% 5.18% 4.68% 4.33% 3.64% 3.61% 3.21% 2.45%
  • nationaldebtrelief.com
  • forbes.com
  • ssa.gov
  • experian.com
  • highradius.com
  • creditkarma.com
  • topconsumerreviews.com
  • upstart.com
  • moneygram.com
  • thepennyhoarder.com

Copyright © Adthena. All rights reserved.

In May 2026, nationaldebtrelief.com led with fluctuating impressions, peaking at 10.42%. Forbes.com saw a steady rise, ending at 5.85%. Ssa.gov’s share varied, closing at 5.69%. Experian.com maintained stability, finishing at 5.18%. Highradius.com experienced a decline, ending at 4.68%. Creditkarma.com showed growth, reaching 4.33%. Topconsumerreviews.com remained consistent, closing at 3.64%. Upstart.com increased, finishing at 3.61%. Moneygram.com had a steady decline, ending at 3.21%. Thepennyhoarder.com rose, concluding the month at 2.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Cash Application System | AI Cash Application Platform https://www.highradius.com

    The Best Cash Application Tool For Finance Teams that Syncs with your ERP. Start Today

  2. 2
    Send More Online, Pay Nothing | MoneyGram® App Fast & Secure https://www.moneygram.com

    MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide. Send money online with $0 fee on your 1st transfer. Try MoneyGram to support family.

  3. 3
    my Social Security Account https://www.ssa.gov

    Services You Can Do Online — Contact Us the Easy Way…Online. Create a free my Social Security account to estimate, plan & manage your benefits online.

  4. 4
    Calculate the future value of an investment https://www.usaaef.org

    Use this calculator to estimate the future value of an investment at a specified date in the future based on a specific interest rate or rate of return

  5. 5
    Currency Converter - Currency Exchange | Xe https://www.xe.com

    Xe's currency converter tool makes it easy to check live exchange rates, as well as convert your money with currency exchange across 130+ currencies.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, HighRadius shines with its AI-driven cash application tool, promising seamless ERP integration. MoneyGram captivates with fee-free first transfers, emphasizing global connectivity. Social Security simplifies benefits management online. USAAEF offers investment foresight, while Xe ensures effortless currency conversions.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports