US Finance Consulting - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.2531648177
65.7468351823
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 37%

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Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ssa.gov 20.02
moneygram.com 13.19
nationaldebtrelief.com 8.96
experian.com 5.21
forbes.com 2.73
jgwentworth.com 1.78
topconsumerreviews.com 1.61
growfin.ai 1.38
interactivebrokers.com 1.32
creditkarma.com 1.27
others 42.53
  • ssa.gov - 20.02%
  • moneygram.com - 13.19%
  • nationaldebtrelief.com - 8.96%
  • experian.com - 5.21%
  • forbes.com - 2.73%
  • jgwentworth.com - 1.78%
  • topconsumerreviews.com - 1.61%
  • growfin.ai - 1.38%
  • interactivebrokers.com - 1.32%
  • creditkarma.com - 1.27%
  • others - 42.53%

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In the PPC landscape, ‘ssa.gov’ leads with 20.02% click share, followed by ‘moneygram.com’ at 13.19%. ‘Others’ collectively hold 42.53%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com interactivebrokers.com ssa.gov topconsumerreviews.com experian.com jgwentworth.com accrediteddebtrelief.com trustedcompanyreviews.com fidelity.com
2025/12/01 15.2% 6.79% 2.82% 2.71% 4.58% 4.91% 2.87% 1.82% 2.24% 3.29%
2025/12/02 14.86% 5.62% 2.99% 3.93% 4.42% 4.5% 3.72% 1.56% 2.45% 3.33%
2025/12/03 13.18% 6.46% 2.95% 3.22% 3.42% 4.74% 1.84% 2.21% 2.88% 1.58%
2025/12/04 12.49% 5.38% 3.95% 4.58% 3.72% 4.21% 4.09% 2.11% 2.24% 2.7%
2025/12/05 13.32% 7.83% 3.92% 5.12% 4.22% 4.54% 2.14% 2.63% 2.6% 1.29%
2025/12/06 15.04% 7.87% 2.6% 4.78% 4.86% 4.06% 2.4% 2.34% 2.46% 2.48%
2025/12/07 13.78% 7.3% 4.33% 7.9% 5.11% 3.31% 2.7% 1.76% 1.65% 0.81%
2025/12/08 14.35% 7.25% 3.67% 3.57% 4.57% 4.22% 3.5% 2.05% 2.61% 1.77%
2025/12/09 14.5% 6.97% 3.87% 4.23% 5.23% 3.96% 2.54% 1.83% 1.82% 2.16%
2025/12/10 13.96% 6.89% 3.68% 4.12% 5.26% 4% 2.25% 2.15% 1.99% 1.82%
2025/12/11 12.73% 5.87% 3.35% 4.89% 4.94% 4.57% 2.85% 2.07% 2.11% 2.51%
2025/12/12 12.01% 5.55% 3.1% 6.43% 3.83% 3.88% 2.81% 2.73% 2.45% 0.73%
2025/12/13 12.78% 6.39% 2.68% 7.8% 4.23% 3.66% 4.17% 1.73% 2.1% 1.16%
2025/12/14 13.18% 7.87% 2.4% 7.98% 4.05% 3.55% 3.54% 1.04% 1.34% 1.76%
2025/12/15 13.14% 7.4% 3.24% 1.99% 3.83% 3.83% 3.62% 1.5% 2.46% 2%
2025/12/16 11.96% 7.18% 4.35% 3.57% 3.52% 3.3% 2.65% 2.25% 2.39% 2.81%
2025/12/17 11.22% 8.38% 2.75% 4.14% 3.39% 3.05% 2.85% 1.68% 1.98% 2.02%
2025/12/18 11.99% 6.25% 3.24% 3.57% 3.44% 3.9% 3.24% 2.24% 2.59% 1.61%
2025/12/19 11.82% 6.76% 3.09% 7.31% 3.46% 3.51% 3.84% 1.91% 2.48% 3.08%
2025/12/20 12.03% 7.56% 2.68% 7.4% 3.73% 3.36% 3.75% 2.31% 2.8% 1.46%
2025/12/21 12.46% 6.93% 2.63% 7.69% 4.38% 3.64% 3.09% 2.11% 1.11% 2.8%
2025/12/22 11.12% 7.23% 2.98% 3.97% 4.45% 4.15% 3.84% 2.84% 1.97% 2.77%
2025/12/23 11.4% 6.75% 2.88% 2.18% 4.42% 3.6% 3.76% 2.06% 1.66% 1.43%
2025/12/24 12.33% 7.99% 3.96% 4.07% 4.99% 3.87% 3.1% 2.03% 2.09% 2.35%
2025/12/25 10.87% 7.34% 3.64% 6.51% 3.38% 3.36% 1.7% 1.8% 4.98% 3.06%
2025/12/26 13.04% 7.76% 4.33% 3.92% 4.12% 3.78% 3.01% 2.22% 1.66% 0.82%
2025/12/27 13.69% 6.95% 3.92% 4.56% 4.89% 3.39% 2.96% 2.6% 1.68% 0.9%
2025/12/28 13.58% 7.45% 2.93% 4.39% 4.07% 3.53% 3.61% 1.96% 1.05% 0.96%
2025/12/29 13.03% 6.97% 4.09% 2.74% 4.08% 3.67% 4.11% 2.16% 1.58% 0.57%
2025/12/30 11.64% 8.17% 4.42% 2.76% 4.12% 3.87% 3.42% 2.05% 2.26% 1.09%
2025/12/31 11.68% 6.34% 5.23% 5.02% 4.31% 3.55% 2.45% 2.05% 1.83% 1.39%
  • nationaldebtrelief.com
  • forbes.com
  • interactivebrokers.com
  • ssa.gov
  • topconsumerreviews.com
  • experian.com
  • jgwentworth.com
  • accrediteddebtrelief.com
  • trustedcompanyreviews.com
  • fidelity.com

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National Debt Relief’s share fluctuated, peaking early December. Forbes saw a mid-month surge. Interactive Brokers ended strong, while SSA.gov had a rollercoaster month. Top Consumer Reviews remained steady.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 842
2025/12/02 805
2025/12/03 840
2025/12/04 855
2025/12/05 867
2025/12/06 849
2025/12/07 847
2025/12/08 827
2025/12/09 854
2025/12/10 840
2025/12/11 856
2025/12/12 843
2025/12/13 793
2025/12/14 830
2025/12/15 843
2025/12/16 872
2025/12/17 818
2025/12/18 819
2025/12/19 844
2025/12/20 822
2025/12/21 823
2025/12/22 846
2025/12/23 847
2025/12/24 850
2025/12/25 834
2025/12/26 850
2025/12/27 823
2025/12/28 805
2025/12/29 861
2025/12/30 824
2025/12/31 817

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December saw fluctuating advertiser numbers, peaking at 872 on the 16th. The month concluded with a slight dip, ending at 817.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
moneygram.com 0.85%
advisor.com 0.41%
netcredit.com 0.3%
creditkarma.com 0.24%
equifax.com 0.22%
xe.com -0.29%
10bestdebtconsolidation.com -0.3%
dnb.com -0.47%
nationaldebtrelief.com -0.69%
ssa.gov -1.34%

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Moneygram.com surged with a 0.85 increase, while ssa.gov plummeted by -1.34.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com ssa.gov forbes.com moneygram.com interactivebrokers.com experian.com topconsumerreviews.com growfin.ai lendingtree.com jgwentworth.com
2025/12/01 9.98% 3.34% 5.05% 3.05% 2.16% 4.64% 3.26% 1.22% 2.65% 2.07%
2025/12/02 9.35% 4.94% 4.58% 3.18% 2.16% 3.66% 3.38% 0.72% 2.5% 2.35%
2025/12/03 7.69% 3.83% 4.5% 3.39% 2.14% 4.61% 2.47% 2.27% 3.15% 1.57%
2025/12/04 7.64% 5.69% 3.51% 3.09% 2.87% 3.66% 2.57% 3.16% 2.26% 2.38%
2025/12/05 8.28% 6.46% 6.35% 3.14% 2.72% 4.13% 2.58% 4.6% 2.22% 1.22%
2025/12/06 9.25% 5.72% 5.37% 2.97% 2.33% 3.5% 2.97% 4.11% 1.77% 1.22%
2025/12/07 8.05% 9.38% 5.37% 2.52% 2.85% 2.85% 3.36% 2.69% 2.58% 1.12%
2025/12/08 9.05% 4.06% 4.77% 3.8% 2.71% 4.22% 3.03% 3.68% 1.46% 2.16%
2025/12/09 8.5% 5.01% 4.71% 4.33% 2.92% 3.4% 3.48% 3.73% 3.27% 1.93%
2025/12/10 9.46% 5.06% 5.12% 4.14% 2.38% 3.29% 3.66% 1.14% 1.52% 1.51%
2025/12/11 7.7% 5.67% 4% 3.83% 2.24% 4.01% 3.13% 4.03% 2.48% 1.97%
2025/12/12 7.13% 7.67% 3.9% 2.74% 1.95% 3.07% 2.25% 3.56% 3.64% 1.97%
2025/12/13 6.93% 9.01% 3.93% 4.04% 1.66% 3.07% 2.51% 3.18% 1.93% 3.05%
2025/12/14 7.7% 9.27% 4.99% 3.32% 2.3% 2.79% 2.5% 2.64% 2.39% 1.95%
2025/12/15 8.02% 2.62% 4.66% 4.16% 2.29% 3.85% 2.48% 5.35% 1.41% 3.48%
2025/12/16 7.33% 4.11% 5.15% 3.08% 3.19% 2.84% 2.28% 2.94% 2.32% 1.26%
2025/12/17 7.12% 5.37% 4.8% 3.89% 1.71% 2.59% 2.48% 3.26% 1.71% 1.6%
2025/12/18 7.24% 4.37% 4.18% 3.56% 2.77% 3.5% 2.43% 2.63% 2.77% 2.66%
2025/12/19 7.42% 8.58% 3.93% 3.79% 1.92% 2.75% 2.07% 1.92% 3.48% 3.08%
2025/12/20 6.89% 8.26% 5.07% 4.06% 2.1% 2.78% 2% 2.49% 2.19% 2.52%
2025/12/21 7.31% 9.1% 4.35% 3.03% 2.22% 2.97% 2.7% 3.47% 1.55% 1.78%
2025/12/22 6.68% 4.8% 4.78% 3.47% 1.99% 3.72% 2.68% 2.98% 2.3% 3.04%
2025/12/23 7.89% 2.96% 4.33% 3.09% 2.07% 2.78% 2.73% 3.96% 2.07% 2.22%
2025/12/24 7.56% 4.9% 5.08% 3.89% 2.61% 3.07% 3.19% 4.78% 1.9% 1.56%
2025/12/25 6.31% 7.49% 4.11% 3.55% 2.53% 2.47% 2.22% 4.96% 3.15% 0.36%
2025/12/26 7.34% 4.55% 4.68% 3.7% 2.95% 2.97% 2.55% 2.59% 3.38% 0.94%
2025/12/27 8.63% 5.61% 4.73% 3.75% 2.84% 2.86% 3.2% 3.74% 2.51% 1.58%
2025/12/28 8.04% 5.4% 4.88% 3.53% 2.08% 3.12% 2.72% 3.53% 2.29% 2.81%
2025/12/29 7.94% 3.53% 4.71% 3.77% 2.89% 2.95% 2.7% 3.43% 3.39% 2.74%
2025/12/30 7.25% 3.45% 5.89% 3.33% 3.22% 2.84% 2.68% 4.78% 3.35% 1.83%
2025/12/31 7.23% 6.21% 4.39% 3.93% 3.9% 3.03% 2.69% 2.55% 2.55% 1.57%
  • nationaldebtrelief.com
  • ssa.gov
  • forbes.com
  • moneygram.com
  • interactivebrokers.com
  • experian.com
  • topconsumerreviews.com
  • growfin.ai
  • lendingtree.com
  • jgwentworth.com

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In December 2025, nationaldebtrelief.com led with fluctuating impressions, peaking early. ssa.gov surged mid-month, while forbes.com maintained steady visibility. By month-end, interactivebrokers.com and growfin.ai showed notable increases, closing the year dynamically.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Cash Application Tool https://www.growfin.ai

    Automated Cash Application — Experience 90% instant and accurate payment matching. Even for incomplete remittances.

  2. 2
    Interactive Brokers® - No Minimums or Inactivity Fees https://www.interactivebrokers.com

    Optimize your trading speed and efficiency with our powerful suite of trading platforms.

  3. 3
    Send More Online, Pay Nothing - Send Money Worldwide | $0 Fee https://www.moneygram.com

    MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide.

  4. 4
    Alternative To Bankruptcy | Debt Free In 24-48 Months https://start.nationaldebtrelief.com › bankruptcy › alternative

    Bankruptcy Alternative In Your State. BBB A+ Accredited Company. Free Savings Estimate.

  5. 5
    my Social Security Account https://www.ssa.gov

    Access to Information & Tools — Create a free my Social Security account to estimate, plan & manage your benefits online. SSA.gov is a Quick and Easy Way To Get Access To Social Security Tools and Information. Online Services.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Growfin.ai stands out with its promise of 90% accurate payment matching, while Interactive Brokers highlights trading efficiency without fees. MoneyGram offers fee-free global transfers, National Debt Relief provides a bankruptcy alternative, and SSA.gov simplifies social security management online.

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