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US Healthcare & Medical Care Homes - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 12.02
uhc.com 9.04
betterhelp.com 5.67
aplaceformom.com 3.91
banfield.com 3.17
care.com 2.9
atriumhealth.org 2.66
caringbridge.org 2.17
homeinstead.com 2.11
hellotend.com 1.69
others 54.66

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In the healthcare PPC landscape, ‘zocdoc.com’ leads with 12.02% click share, followed by ‘uhc.com’ at 9.04%. ‘Others’ dominate with 54.66%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com aplaceformom.com uhc.com opencare.com care.com homeinstead.com betterhelp.com hellotend.com sunriseseniorliving.com agingcare.com
2025/04/01 18.95% 5.5% 1.16% 1.31% 1.58% 1.15% 3.74% 0.8% 2.71% 1.56%
2025/04/02 16.92% 6.28% 2.6% 1.22% 1.79% 1.01% 4.72% 4.02% 2.67% 1.23%
2025/04/03 12.76% 5.78% 6.31% 0.22% 2.29% 1.45% 3.57% 2.82% 1.83% 1.88%
2025/04/04 15.28% 6.53% 8.74% 1.1% 2.45% 1.56% 3.74% 1.1% 1.66% 1.79%
2025/04/05 14.46% 5.57% 5.52% 0.21% 3.07% 1.64% 5.01% 0.64% 1.78% 2.11%
2025/04/06 13.44% 5.39% 4.14% 0.26% 2.97% 1.71% 3.25% 4.89% 1.74% 2.11%
2025/04/07 15.11% 4.53% 5.93% 0.37% 4.54% 2.06% 3.36% 3.68% 1.53% 1.73%
2025/04/08 18.83% 4.66% 6.99% 0.84% 2.94% 2.17% 2.21% 1.51% 1.59% 1.88%
2025/04/09 13.31% 5.63% 5.31% 0.27% 4.75% 2.56% 2% 2.35% 1.86% 2.55%
2025/04/10 17.42% 4.72% 5.04% 2.26% 2.89% 2% 3.95% 2.09% 1.87% 2.43%
2025/04/11 10.14% 6.57% 4.1% 0.31% 1.94% 1.85% 2.7% 1.85% 2.1% 1.42%
2025/04/12 16.38% 6.07% 2.11% 0.73% 2.73% 1.99% 2.73% 3.06% 2.52% 2.14%
2025/04/13 15.47% 3.38% 2.53% 0.58% 2.16% 2.68% 4.03% 4.63% 1.76% 2.63%
2025/04/14 12.52% 2.19% 3.57% 1.35% 3.98% 2.23% 3.78% 3.62% 1.28% 1.96%
2025/04/15 14.78% 3.72% 5.56% 0.72% 4.05% 2.34% 5.09% 4.03% 1.71% 1.76%
2025/04/16 10.1% 5.81% 4.83% 3.12% 6.01% 3.5% 4.11% 0.71% 1.78% 2.11%
2025/04/17 1.05% 4.41% 13.33% 0.77% 0.12% 0.72% 7.2% 0.11% 2.54% 0.53%
2025/04/18 9.38% 5.03% 5.65% 4.93% 3.45% 2.65% 2.56% 1.49% 2.49% 1.39%
2025/04/19 8.21% 4.72% 3.24% 1.4% 3.84% 3.65% 2.25% 0.98% 1.56% 2.03%
2025/04/20 11.3% 4.04% 5.95% 1.74% 2.35% 2% 2.93% 4.08% 2.29% 0.66%
2025/04/21 12.65% 3.63% 4.45% 2.38% 4.28% 3.52% 3.03% 0.67% 1.58% 1.58%
2025/04/22 12.84% 4.5% 2.07% 3.33% 4.82% 1.59% 3.29% 1.89% 1.49% 1.45%
2025/04/23 21.41% 5.64% 3.95% 5.15% 3.51% 2.07% 2.57% 2.14% 2.03% 1.06%
2025/04/24 20.25% 7.06% 1.49% 3.43% 5.03% 2.75% 2.33% 2.28% 1.91% 1.65%
2025/04/25 24.47% 7.72% 0.38% 0.42% 4.44% 2.03% 3.19% 4.07% 1.33% 0.95%
2025/04/26 14.31% 4.51% 3.47% 0.3% 4.59% 2.21% 3.09% 6.41% 1.53% 0.96%
2025/04/27 12.71% 4.93% 3.36% 6.03% 5.52% 2.75% 1.07% 2.92% 1.69% 1.47%
2025/04/28 12.66% 6% 2.35% 1.02% 6.11% 3.16% 5.18% 2.45% 1.92% 2.5%
2025/04/29 14.05% 5.25% 3.88% 1.38% 5.81% 2.34% 0.9% 1.97% 1.49% 2.24%
2025/04/30 18.22% 5.02% 4.25% 3.85% 3.73% 2.19% 2.17% 1.75% 1.5% 1.34%

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Zocdoc.com led April’s PPC spend, peaking at 24.47% on April 25. Aplaceformom.com and UHC.com followed, with notable fluctuations. The month ended with Zocdoc.com maintaining dominance.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1297
2025/04/02 1261
2025/04/03 1369
2025/04/04 1354
2025/04/05 1278
2025/04/06 1267
2025/04/07 1243
2025/04/08 1252
2025/04/09 1183
2025/04/10 1255
2025/04/11 1094
2025/04/12 1071
2025/04/13 1121
2025/04/14 1198
2025/04/15 1159
2025/04/16 1210
2025/04/17 998
2025/04/18 1173
2025/04/19 1181
2025/04/20 1077
2025/04/21 1116
2025/04/22 1164
2025/04/23 1108
2025/04/24 1065
2025/04/25 995
2025/04/26 1025
2025/04/27 987
2025/04/28 1013
2025/04/29 1024
2025/04/30 975

Copyright © Adthena. All rights reserved.

April began with 1,297 advertisers, peaking at 1,369 on April 3. A decline followed, reaching 975 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 1.43%
opencare.com 1.18%
atriumhealth.org 1.17%
care.com 1.05%
aurorahealthcare.org 0.9%
sentara.com -0.93%
memorialcare.org -1.11%
betterhelp.com -1.14%
caringbridge.org -1.16%
uhc.com -3.32%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with a 1.43% click share rise, while uhc.com drops by 3.32%.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com aplaceformom.com banfield.com uhc.com hellotend.com care.com homeinstead.com cvs.com sunriseseniorliving.com agingcare.com
2025/04/01 15.46% 2.75% 2.34% 0.53% 0.63% 0.77% 0.83% 1.78% 2.52% 1.65%
2025/04/02 13.85% 2.8% 3.11% 1.66% 3.96% 1.05% 0.8% 1.4% 2.62% 1.37%
2025/04/03 9.37% 2.5% 1.13% 3.69% 2.32% 0.87% 1.12% 1.33% 1.69% 1.99%
2025/04/04 13.02% 3.36% 1.27% 5.38% 0.96% 1.12% 1.09% 2.21% 1.56% 1.86%
2025/04/05 11.44% 2.65% 2.59% 3% 0.51% 1.41% 1.06% 4.5% 1.56% 2.01%
2025/04/06 10.72% 3.02% 2.21% 2.64% 4.48% 1.41% 1.26% 1.22% 1.99% 2.32%
2025/04/07 13.59% 2.4% 3.71% 4.15% 4.14% 2.24% 1.64% 0.73% 1.66% 1.83%
2025/04/08 15.34% 2.48% 3.66% 4.27% 1.22% 1.37% 1.63% 1.79% 1.7% 1.97%
2025/04/09 11.65% 2.82% 3.19% 3.64% 2.33% 1.98% 1.84% 0.88% 1.76% 2.65%
2025/04/10 12.58% 2.15% 2.88% 3.9% 3.05% 1.48% 1.58% 2.09% 1.7% 2.78%
2025/04/11 8.69% 3.47% 1.12% 2.63% 1.45% 0.92% 1.35% 1.15% 1.99% 1.43%
2025/04/12 14.4% 3.93% 3.78% 1.88% 3.21% 1.39% 1.47% 1.13% 2.58% 2.33%
2025/04/13 12.75% 2% 5.77% 2.03% 4.48% 1.29% 1.72% 1.04% 1.5% 2.51%
2025/04/14 9.89% 1.31% 2.24% 2.59% 2.78% 1.81% 1.57% 0.64% 1.32% 2.09%
2025/04/15 11.44% 1.79% 3.28% 4.03% 3.91% 1.88% 1.63% 0.62% 1.51% 1.82%
2025/04/16 9.68% 3.11% 2.3% 3.54% 0.67% 2.67% 2.38% 1.34% 1.81% 2.25%
2025/04/17 0.81% 2.03% 3.07% 7.76% 0.08% 0.07% 0.43% 5.63% 2.25% 0.56%
2025/04/18 7.72% 2.86% 1.59% 3.96% 1.37% 1.72% 2.27% 1.11% 2.65% 1.46%
2025/04/19 8.62% 2.66% 2.89% 1.95% 0.79% 2.05% 3.13% 2.74% 1.72% 2.28%
2025/04/20 11.55% 1.85% 2.06% 4.16% 4.26% 1.29% 1.62% 0.8% 2.1% 0.83%
2025/04/21 11.76% 1.97% 0.61% 2.91% 0.57% 2.09% 2.9% 0.52% 1.48% 1.74%
2025/04/22 11.55% 2.52% 0.64% 1.04% 1.86% 2.19% 1.41% 1.61% 1.42% 1.53%
2025/04/23 19.11% 2.87% 2.97% 2.53% 2.18% 1.81% 1.54% 1.73% 2.15% 1.18%
2025/04/24 17.52% 3.64% 1.47% 1.12% 2.12% 2.45% 2.48% 2.99% 2% 1.76%
2025/04/25 20.5% 4.04% 1.52% 0.17% 3.65% 2.07% 1.56% 3.13% 1.54% 1.07%
2025/04/26 11.93% 2.6% 2.18% 2.03% 6.23% 2.29% 1.61% 0.43% 1.56% 1.03%
2025/04/27 11.81% 2.82% 2.56% 2.47% 3.5% 2.65% 2.13% 1.93% 1.75% 1.49%
2025/04/28 13.12% 3.31% 0.04% 1.17% 1.97% 3.1% 2.49% 0.77% 1.95% 2.68%
2025/04/29 13.79% 2.9% 2.4% 2.34% 2.23% 2.59% 2.02% 2.03% 1.54% 2.34%
2025/04/30 15.63% 3.03% 2.9% 2.21% 1.81% 1.72% 1.71% 1.71% 1.64% 1.42%

Copyright © Adthena. All rights reserved.

In April 2025, Zocdoc.com led with fluctuating impressions, peaking at 20.50% on April 25. Aplaceformom.com and Banfield.com showed steady growth, while UHC.com and Hellotend.com experienced notable spikes. The month concluded with Zocdoc.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AdventHealth Centra Care - Walk-Ins Available https://centracare.adventhealth.com

    Get Prompt Medical Attention When You Need It Most. Walk In Or Make an Online Reservation. Feel Your Best Fast. Centra Care AdventHealth Offers Fast Urgent Care Services. Offering Extended Hours.

  2. 2
    Ascension Illinois ER Care - 24 Hour Emergency Services https://healthcare.ascension.org › emergency

    24 Hour Emergency Care, 365 Days a Year. We're Here for You in Sickness and in Health.®

  3. 3
    See Current Walk-In Wait Times https://www.atriumhealth.org

    Urgent Care Reservations — Sickness doesn't wait. Find an Urgent Care location near you and reserve your spot online.

  4. 4
    Your Pet's First Visit Is Free | Schedule Your Visit Online https://www.banfield.com

    Say Hello to Affordable High-Quality Petcare for Your BFF. Try a Free Visit to Learn More!

  5. 5
    Zocdoc: Find a Dentist https://book.zocdoc.com › dentist › book-now

    Find an In-Network Dentist — Book a Dentist in your area with availability that fits your schedule. Find the right Dentists for you based on location, insurance, reviews & more. In-Person & Online. Services: Search by Insurance, Search by Location, Read Patient Reviews, Search by Visit Reason.

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In the competitive landscape of healthcare PPC ads, AdventHealth Centra Care stands out with its promise of prompt, walk-in medical attention, emphasizing convenience and speed. Ascension Illinois highlights its 24/7 emergency services, reinforcing reliability. Atrium Health focuses on transparency with real-time wait times for urgent care. Banfield offers a unique proposition with a free first pet visit, appealing to pet owners. Zocdoc simplifies dental care access, offering scheduling flexibility and personalized dentist searches. Each ad effectively targets specific needs, showcasing diverse healthcare solutions.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.