US Healthcare & Medical Care Homes - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Care Homes – US

Google AI Overview visibility for Healthcare & Medical Care Homes US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.0133346803
67.9866653197
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 11.87
uhc.com 9.17
betterhelp.com 5.31
healthforcalifornia.com 3.47
caringbridge.org 2.87
aplaceformom.com 2.84
banfield.com 2.65
midwestexpressclinic.com 2.18
sollishealth.com 1.9
uwmedicine.org 1.71
others 56.03
  • zocdoc.com - 11.87%
  • uhc.com - 9.17%
  • betterhelp.com - 5.31%
  • healthforcalifornia.com - 3.47%
  • caringbridge.org - 2.87%
  • aplaceformom.com - 2.84%
  • banfield.com - 2.65%
  • midwestexpressclinic.com - 2.18%
  • sollishealth.com - 1.9%
  • uwmedicine.org - 1.71%
  • others - 56.03%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘zocdoc.com’ leads with 11.87% click share, followed by ‘uhc.com’ at 9.17%. ‘Others’ dominate with 56.03%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com aplaceformom.com hellotend.com healthforcalifornia.com uhc.com betterhelp.com agingcare.com banfield.com midwestexpressclinic.com sollishealth.com
2026/04/01 16.8% 4.04% 5.71% 3.36% 2.83% 2.53% 2.25% 1.58% 1.55% 0.79%
2026/04/02 17.91% 3.46% 3.5% 3.43% 2.51% 2.82% 2.57% 1.71% 0.02% 1.45%
2026/04/03 12.18% 4.66% 7.35% 3.52% 3.33% 2.5% 2.32% 1.89% 0.33% 4.82%
2026/04/04 11.72% 4.03% 2.62% 4.68% 4.24% 2.93% 2.27% 1.42% 0.01% 1.05%
2026/04/05 9.66% 2.64% 0.84% 3.71% 3.42% 2.56% 2.04% 2.37% 0.55% 0.05%
2026/04/06 19.38% 4.47% 0.83% 3.68% 3.13% 1.88% 2.16% 2.27% 0.11% 1.23%
2026/04/07 20.62% 3.92% 3.78% 3.3% 2.76% 1.39% 1.84% 1.31% 1.46% 0.19%
2026/04/08 10.81% 5.81% 0.19% 3.95% 2.8% 3.09% 1.41% 2.77% 0.04% 0.09%
2026/04/09 14.17% 5.75% 3.05% 4.21% 1.66% 2.18% 1.67% 1.2% 0.1% 5.04%
2026/04/10 20.35% 4.69% 3.09% 2.86% 2.3% 2.08% 1.61% 2.19% 2.93% 5.19%
2026/04/11 14.19% 3.7% 1.74% 2.42% 2.29% 2.99% 1.56% 1.09% 3.4% 7.02%
2026/04/12 17.83% 2.97% 3.92% 3.75% 1.92% 2.56% 1.37% 2.45% 0.42% 0.19%
2026/04/13 17.71% 2.9% 1.9% 3.45% 3% 1.92% 1.32% 2.16% 4.83% 3.43%
2026/04/14 17.41% 3.2% 1.37% 2.37% 2.79% 2.27% 2.45% 1.75% 3.2% 2.67%
2026/04/15 14.5% 5.34% 0.88% 2.59% 1.75% 2.67% 2.27% 2.28% 3.97% 1.22%
2026/04/16 15.27% 4.92% 3.32% 2.49% 2.83% 1.75% 1.62% 1.63% 1.65% 3.77%
2026/04/17 17.62% 4.85% 0.75% 3.43% 3.08% 3.55% 1.97% 2.9% 1.97% 0.32%
2026/04/18 16.75% 4.32% 1.43% 3.31% 2.7% 1.75% 2.08% 1.63% 0.09% 6.37%
2026/04/19 11.36% 3.14% 6.36% 3.48% 3.4% 2.71% 1.22% 2.17% 0.16% 5.53%
2026/04/20 11.41% 3.89% 0.17% 4.15% 2.72% 3.71% 2.09% 1.55% 0.06% 0.88%
2026/04/21 8.51% 3.94% 2.28% 4.71% 2.49% 2.73% 1.84% 1.66% 0.07% 3.84%
2026/04/22 11.56% 4.64% 0.81% 3.31% 2.16% 3.14% 2.41% 1.54% 1.66% 1.48%
2026/04/23 12.63% 4.05% 1.19% 2.66% 2.33% 3.19% 2.25% 2.52% 0.87% 0.14%
2026/04/24 12.83% 4.04% 3.95% 4.24% 2.73% 2.98% 1.25% 2.3% 2.04% 0.11%
2026/04/25 17.23% 3.75% 4.19% 4.86% 2.8% 2.7% 1.81% 2.99% 1.7% 0.09%
2026/04/26 10.36% 3.15% 1.22% 4.87% 3.96% 3.99% 1.39% 2.81% 0.07% 1.63%
2026/04/27 11.7% 3.8% 1.8% 4.39% 3.61% 2.88% 1.95% 1.51% 0.3% 0.13%
2026/04/28 10.96% 3.09% 0.66% 4.3% 2.83% 2.61% 1.36% 2.87% 1.48% 0.03%
2026/04/29 15.87% 4.8% 4.05% 3.22% 3.04% 3.01% 1.43% 2.2% 8.45% 0.05%
2026/04/30 12.55% 5.58% 4.94% 4.9% 3.54% 2.44% 2.36% 1.83% 0.13% 0.12%
  • zocdoc.com
  • aplaceformom.com
  • hellotend.com
  • healthforcalifornia.com
  • uhc.com
  • betterhelp.com
  • agingcare.com
  • banfield.com
  • midwestexpressclinic.com
  • sollishealth.com

Copyright © Adthena. All rights reserved.

In April 2026, Zocdoc.com led with fluctuating spend, peaking at 20.62. Aplaceformom.com and Hellotend.com showed varied trends, while Healthforcalifornia.com and Uhc.com maintained steady growth. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 866
2026/04/02 908
2026/04/03 935
2026/04/04 951
2026/04/05 946
2026/04/06 998
2026/04/07 917
2026/04/08 901
2026/04/09 894
2026/04/10 885
2026/04/11 857
2026/04/12 855
2026/04/13 900
2026/04/14 886
2026/04/15 881
2026/04/16 853
2026/04/17 802
2026/04/18 885
2026/04/19 885
2026/04/20 891
2026/04/21 875
2026/04/22 910
2026/04/23 928
2026/04/24 912
2026/04/25 904
2026/04/26 859
2026/04/27 884
2026/04/28 854
2026/04/29 856
2026/04/30 821

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 998 on April 6th, before gradually declining to 821 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carenow.com 1.58%
plushcare.com 1.41%
uwmedicine.org 0.98%
betterhelp.com 0.98%
gohealthuc.com 0.65%
memorialcare.org -0.52%
ohiohealth.com -0.59%
sollishealth.com -1%
ascension.org -1.31%
zocdoc.com -2.19%

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In the past month, carenow.com and plushcare.com surged with click share increases of 1.58% and 1.41%, respectively, while zocdoc.com faced a decline of 2.19%.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com uhc.com healthforcalifornia.com hellotend.com nextcare.com aplaceformom.com banfield.com betterhelp.com forbes.com sollishealth.com
2026/04/01 16.25% 3.32% 2.83% 4.65% 0% 2.23% 1.99% 1.79% 1.67% 1.42%
2026/04/02 15.81% 2.97% 2.94% 3.04% 2.46% 1.57% 2.3% 1.93% 1.08% 1.56%
2026/04/03 11.25% 3.58% 2.96% 5.24% 0% 2.3% 2.09% 1.73% 1.39% 6.2%
2026/04/04 11.14% 4.48% 4.07% 2.28% 1.4% 1.61% 1.76% 1.95% 1.78% 1.7%
2026/04/05 8.97% 3.36% 2.89% 0.94% 1.11% 1.01% 2.45% 1.62% 1.99% 0.1%
2026/04/06 16.7% 3.76% 2.91% 1.33% 0.04% 2.45% 2.91% 1.33% 0.87% 1.34%
2026/04/07 20.15% 3.17% 2.81% 2.92% 0.29% 2.15% 1.64% 0.97% 0.86% 0.3%
2026/04/08 10.41% 3.16% 3.42% 0.19% 0.03% 2.94% 3.45% 2.08% 1.21% 0.1%
2026/04/09 12.96% 2% 3.86% 2% 1.46% 2.77% 1.39% 1.65% 1.55% 6.71%
2026/04/10 18.24% 2.55% 2.42% 2.3% 6.72% 2.21% 2.37% 1.32% 0.86% 5.45%
2026/04/11 12.46% 2.77% 1.89% 1.44% 3.19% 2.17% 1.11% 2.02% 1.63% 8.39%
2026/04/12 15.16% 2.57% 3% 2.88% 2.23% 1.83% 2.88% 1.7% 1.45% 0.31%
2026/04/13 16.09% 3.53% 2.95% 1.76% 2.54% 1.85% 2.43% 1.37% 2.04% 4.11%
2026/04/14 15.71% 3.26% 2.11% 1.54% 2.75% 2.04% 2.14% 1.49% 1.39% 2.79%
2026/04/15 14.68% 1.99% 2.05% 1.28% 0.57% 2.67% 2.61% 1.79% 1.41% 1.35%
2026/04/16 13.55% 3.15% 2.07% 2.9% 5.19% 2.27% 2.25% 1.25% 0.95% 4.43%
2026/04/17 15.03% 3.32% 2.82% 0.84% 2.72% 2.18% 3.16% 2.48% 2.3% 0.41%
2026/04/18 13.91% 2.85% 2.77% 1.54% 1.31% 1.86% 1.98% 1.17% 1.75% 8.16%
2026/04/19 9.92% 3.35% 2.79% 4.02% 3.11% 1.19% 2.61% 1.7% 2.13% 5.77%
2026/04/20 9.71% 2.71% 2.99% 0.13% 1.31% 1.43% 1.58% 2.17% 1.38% 1.33%
2026/04/21 7.34% 2.42% 3.66% 2.03% 0% 1.63% 1.77% 1.76% 1.2% 3.77%
2026/04/22 10.76% 2.28% 2.64% 1.17% 0.16% 2.07% 1.76% 2.14% 1.68% 1.54%
2026/04/23 10.85% 2.81% 2.23% 1.82% 2.56% 1.83% 3.31% 2.1% 1.33% 0.23%
2026/04/24 11.61% 3.35% 3.54% 2.72% 0.01% 1.72% 2.81% 2.05% 2.04% 0.19%
2026/04/25 15.33% 3.5% 3.83% 3.38% 4.06% 1.58% 3.61% 1.67% 2.31% 0.11%
2026/04/26 11.43% 4.61% 4.02% 1.28% 0% 1.09% 2.72% 2.61% 2.57% 1.7%
2026/04/27 11.08% 3.96% 3.56% 1.49% 0.09% 1.85% 1.79% 1.89% 1.68% 0.12%
2026/04/28 10% 2.62% 2.82% 0.58% 0.98% 1.13% 2.88% 1.43% 1.33% 0.03%
2026/04/29 16.87% 3.6% 2.7% 2.81% 0.42% 2.15% 2.34% 2.01% 1.79% 0.06%
2026/04/30 11.8% 4.3% 3.99% 3.41% 3.24% 2.59% 2.06% 1.71% 1.67% 0.22%
  • zocdoc.com
  • uhc.com
  • healthforcalifornia.com
  • hellotend.com
  • nextcare.com
  • aplaceformom.com
  • banfield.com
  • betterhelp.com
  • forbes.com
  • sollishealth.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led April with fluctuating impressions, peaking at 20.15% on April 7. Uhc.com and healthforcalifornia.com showed steady growth, while hellotend.com and nextcare.com had sporadic spikes. The month ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes - Last month
  1. 1
    Covered California - Health for California Insurance Center https://www.healthforcalifornia.com/

    What Is Covered California? Lowest Prices. Government Discounts. Easy Enrollment. Get my free quote now The Covered California Health Exchange is the

  2. 2
    24/7 QuickCare Visits - Get Care in Minutes https://www.memorialcare.org

    When clinic visits are tough, get the same expert care virtually. Fast, convenient virtual care from home or work—schedule in minutes. Open 24/7.

  3. 3
    Urgent Care Online - Rx Sent to Pharmacy in 15 Min https://www.plushcare.com/urgent_care/find

    See a doctor online and get scripts (re)filled at your nearest pharmacy, in 15 minutes.

  4. 4
    UnitedHealthcare Official Site - UnitedHealthcare® Insurance https://www.uhc.com/view/plans

    Speak to a Licensed Agent and Get Answers to Your Questions. Call UnitedHealthcare® Today.

  5. 5
    Seattle Urgent Care - Walk In Urgent Care Clinic - UW Urgent Care Seattle https://www.uwmedicine.org

    Urgent Care near you. Open 7 days a week. Get in Line or walk-in for care. Come to one of our urgent care centers for fast medical services. Stop in today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, five top performers emerge with distinct narratives. Health for California emphasizes affordability and ease with government discounts. MemorialCare offers 24/7 virtual care, highlighting convenience. PlushCare promises rapid online prescriptions. UnitedHealthcare focuses on personalized assistance. UW Medicine promotes accessible, walk-in urgent care.

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