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UK Gambling & Gaming Bingo - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
galabingo.com 46.19
tombola.co.uk 18.53
sunbingo.co.uk 11.1
heartbingo.co.uk 8.31
happytiger.co.uk 2
buzzbingo.com 1.77
jackpotjoy.com 1.27
kittybingo.com 1.13
skybingo.com 0.96
bingo-offer.com 0.85
others 7.89

Copyright © Adthena. All rights reserved.

In the bingo PPC landscape, galabingo.com dominates with 46.19% click share. Tombola.co.uk follows at 18.53%, while sunbingo.co.uk holds 11.1%. Heartbingo.co.uk captures 8.31%, and others collectively account for 7.89%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date happytiger.co.uk ivycasino.com bingo-offer.com galabingo.com jackpotjoy.com clovercasino.com heartbingo.co.uk tombola.co.uk sunbingo.co.uk kongcasino.com
2025/05/01 0.25% 12.46% 0.01% 50.6% 0.37% 0% 0% 0.73% 5.53% 8.39%
2025/05/02 0.04% 23.5% 2.54% 0% 0.09% 9.73% 12.14% 0% 11.56% 0.13%
2025/05/03 6.45% 0.32% 0.08% 0% 5.73% 0% 13.71% 0.1% 46.36% 0.36%
2025/05/04 16.88% 0% 0% 0% 1.28% 0% 9.11% 25.44% 9.33% 0.14%
2025/05/05 0% 0% 0% 31.04% 1.5% 11.08% 15.38% 0% 8.25% 7.16%
2025/05/06 1.59% 4.13% 0.95% 13.01% 3.71% 11.79% 0% 1.56% 6.72% 8.77%
2025/05/07 18.1% 0% 0% 0.05% 2.14% 0% 38.65% 3.65% 10.43% 0.28%
2025/05/08 12.03% 0.04% 7.14% 27.64% 3.8% 0% 13.3% 0% 8.93% 0.12%
2025/05/09 5.01% 2.76% 0% 38.41% 6.28% 7.15% 0% 19.21% 0% 2.13%
2025/05/10 3.28% 0% 0% 40.28% 1.44% 15.33% 0% 12.83% 3.96% 4.56%
2025/05/11 6.69% 4.43% 0% 18.94% 8.88% 5.74% 1.24% 20.33% 6.38% 2.56%
2025/05/12 7.27% 0.18% 11.9% 34.2% 3.93% 0.33% 16.88% 0% 0% 3.75%
2025/05/13 4.31% 0.13% 0% 27.63% 3% 0.12% 14.76% 17.92% 3.65% 0.15%
2025/05/14 3.08% 10.18% 0.02% 0% 0.19% 3.57% 20.78% 30.14% 0% 7.84%
2025/05/15 2.93% 8.83% 5.87% 24.15% 6.3% 13.5% 0.97% 8.08% 5.34% 2.24%
2025/05/16 12.57% 2.28% 0.01% 17.71% 1.86% 4.53% 0% 12.49% 13.98% 4.88%
2025/05/17 1.87% 19.61% 0.65% 0% 1.43% 18.42% 0% 2.79% 0% 0%
2025/05/18 2.68% 13.24% 0.01% 22.02% 5.58% 16.17% 0% 0.63% 8.61% 3.17%
2025/05/19 13.56% 0.04% 14.52% 27.61% 4.88% 0% 0% 17.49% 0% 0.08%
2025/05/20 0.06% 0% 0% 72.1% 7.76% 0% 0% 0% 9.09% 0.1%
2025/05/21 16.57% 6.2% 0.01% 0% 3.65% 7.67% 0% 32.44% 0% 4.46%
2025/05/22 6.97% 0% 14.93% 0.01% 0% 0% 41.8% 0% 6.62% 0%
2025/05/23 13.37% 0% 7.65% 0% 6.23% 0% 21.25% 27.38% 10.12% 0%
2025/05/24 11.01% 0% 1.24% 44.82% 11.52% 0.29% 3.2% 0% 14.98% 0.29%
2025/05/25 9.15% 6.99% 4.3% 12.95% 1.4% 18.09% 0% 0.59% 6.58% 6.33%
2025/05/26 7.49% 5.06% 0% 19.63% 6.76% 3.75% 11.95% 12.69% 1.35% 3.98%
2025/05/27 11.42% 0% 1.09% 0% 1.32% 0.3% 0.22% 62.06% 3.31% 0%
2025/05/28 4.01% 3.42% 3.02% 28.82% 1.51% 8.53% 26.2% 0% 2.58% 0%
2025/05/29 21.94% 0% 5.42% 9.54% 2.13% 0.15% 7.77% 19.63% 2.05% 0.15%
2025/05/30 21.47% 7.65% 1.09% 26.97% 7.25% 11.04% 1.03% 0% 8.59% 0%
2025/05/31 17.14% 2.89% 1.99% 1.76% 0.25% 0.07% 0.03% 0.02% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, happytiger.co.uk saw fluctuating PPC spend, peaking at 21.94 on May 29. Sunbingo.co.uk’s highest was 46.36 on May 3. Ivycasino.com had a notable 23.5 on May 2. Galabingo.com led with 72.1 on May 20. Tombola.co.uk peaked at 62.06 on May 27.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 23
2025/05/02 21
2025/05/03 19
2025/05/04 23
2025/05/05 14
2025/05/06 29
2025/05/07 26
2025/05/08 24
2025/05/09 19
2025/05/10 21
2025/05/11 18
2025/05/12 25
2025/05/13 36
2025/05/14 21
2025/05/15 31
2025/05/16 31
2025/05/17 19
2025/05/18 30
2025/05/19 16
2025/05/20 15
2025/05/21 23
2025/05/22 17
2025/05/23 24
2025/05/24 21
2025/05/25 26
2025/05/26 23
2025/05/27 28
2025/05/28 26
2025/05/29 31
2025/05/30 31
2025/05/31 25

Copyright © Adthena. All rights reserved.

May began with 23 advertisers, fluctuating throughout. Mid-month saw a peak at 36 on the 13th. The month concluded with 25 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
tombola.co.uk 3.28%
happytiger.co.uk 1.58%
jackpotjoy.com 0.6%
dottybingo.com 0.59%
bingo-offer.com 0.46%
888ladies.com -0.74%
galabingo.com -0.74%
sunbingo.co.uk -1.27%
buzzbingo.com -1.65%
heartbingo.co.uk -1.81%

Copyright © Adthena. All rights reserved.

Tombola.co.uk surged with a 3.28 increase, while heartbingo.co.uk dropped by 1.81. Happytiger.co.uk rose 1.58, contrasting buzzbingo.com’s 1.65 decline.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date happytiger.co.uk meccabingo.com bingo-offer.com jackpotjoy.com galabingo.com clovercasino.com heartbingo.co.uk tombola.co.uk dottybingo.com sunbingo.co.uk
2025/05/01 0.2% 0.03% 0.01% 0.18% 65.73% 0% 0% 0.58% 0% 7.43%
2025/05/02 0.09% 0% 8.08% 0.47% 0% 4.81% 16% 0% 0% 22.01%
2025/05/03 7.79% 0% 0.02% 10.7% 0% 0% 6.37% 0.02% 0% 43.35%
2025/05/04 14.1% 3.05% 0% 2.72% 0% 0% 8.17% 28.34% 5.9% 13.9%
2025/05/05 0% 0% 0% 5.2% 45.96% 3.41% 13.66% 0% 0% 10.4%
2025/05/06 3.45% 12.58% 2.82% 13.78% 12.59% 15.45% 0% 1.2% 12.58% 5.63%
2025/05/07 34.01% 0.87% 0% 4.35% 0.01% 0% 20.2% 0.25% 0.12% 14.09%
2025/05/08 16.97% 6.68% 10.62% 5.81% 22.64% 0% 6.69% 0% 0% 7.58%
2025/05/09 5.64% 10.52% 0% 9.87% 38.85% 1.03% 0% 14.68% 14.65% 0%
2025/05/10 4.88% 0.07% 0% 4.2% 55.75% 3.26% 0% 13.94% 0% 4.2%
2025/05/11 8.05% 0% 0% 16.24% 13.16% 0.65% 0.64% 13.16% 0% 4.41%
2025/05/12 12.98% 5.06% 15.81% 8.6% 23.71% 0.28% 7.8% 0% 0.71% 0.71%
2025/05/13 3.29% 1.8% 0% 5.75% 32.56% 0.15% 9.61% 16.47% 1.05% 8.82%
2025/05/14 7.3% 0.28% 0.05% 1.17% 0% 1.28% 12.75% 25.85% 14.09% 0%
2025/05/15 6.51% 2.4% 15.21% 15.57% 27.31% 3.31% 0.66% 6.89% 0% 5.36%
2025/05/16 17.32% 0.11% 0% 1.54% 12.66% 1.82% 0% 7.78% 7.78% 14.8%
2025/05/17 12.18% 0% 2.73% 1.08% 0% 8.06% 0% 1.91% 0% 0%
2025/05/18 7.03% 2.1% 0% 18.63% 26.29% 4.28% 0% 0.46% 0% 9.68%
2025/05/19 17.22% 1.15% 17.22% 7.76% 15.51% 0% 0% 9.46% 9.46% 0%
2025/05/20 0.08% 0.07% 0% 13.95% 54.63% 0% 0% 0% 13.66% 15.19%
2025/05/21 23.34% 11.86% 0% 6.91% 0% 0.96% 0% 22.24% 22.24% 0%
2025/05/22 14.44% 0.43% 27.13% 0% 0% 0% 31.69% 0% 0% 18.45%
2025/05/23 20.72% 0.29% 11.53% 10.66% 0% 0% 9.48% 17.5% 0% 12.42%
2025/05/24 15.23% 4.48% 2.76% 17.21% 30.06% 0.22% 1.43% 0% 7.1% 13.36%
2025/05/25 14.76% 0.05% 14.35% 4.33% 14.35% 4.64% 0% 0.05% 0.09% 6.49%
2025/05/26 6.19% 10.72% 0% 18.53% 18.53% 1.24% 5.56% 10.18% 10.72% 1.14%
2025/05/27 15.2% 3.3% 2.88% 0.99% 0% 0.27% 0.27% 48.9% 0% 2.98%
2025/05/28 4.4% 0.3% 3.05% 2.46% 22.21% 12% 10.96% 0% 0.08% 4.91%
2025/05/29 29.41% 5.04% 10.09% 5.04% 8.24% 0.15% 3.01% 15.08% 8.67% 5.03%
2025/05/30 28.11% 0.01% 2.79% 13.98% 22.68% 1.83% 0.56% 0% 11.34% 6.02%
2025/05/31 11.07% 7.08% 7.08% 0.58% 0.27% 0.09% 0.09% 0.04% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, “dottybingo.com” saw fluctuating impressions, peaking at 22.24% on the 21st. “happytiger.co.uk” had a strong presence, reaching 34.01% on the 7th. “meccabingo.com” remained low, with a peak of 12.58% on the 6th. “bingo-offer.com” had sporadic visibility, peaking at 27.13% on the 22nd. “sunbingo.co.uk” started strong, peaking at 43.35% on the 3rd. “jackpotjoy.com” had a consistent presence, peaking at 18.63% on the 18th. “galabingo.com” dominated early May, peaking at 65.73% on the 1st. “clovercasino.com” had minimal impact, peaking at 15.45% on the 6th. “heartbingo.co.uk” peaked at 31.69% on the 22nd. “tombola.co.uk” had a significant peak at 48.9% on the 27th. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Mecca Bingo - £5 Free | No Deposit Required https://mecca.bingo-offer.com

    Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.

  2. 2
    Gala Bingo™ Online | Gala Bingo™ Official Website https://promo.galabingo.com/t&cs_apply/new_customers

    Please Play Responsibly 18+ T&C's Apply - Play £10 Get a £60 Bingo Welcome Bonus. There's Something for Everyone at Gala Bingo™ Top Slots to Exclusive Gameshows. Join Here. Top Online Slot Games. New & Exclusive Offers. Play Your Best Bingo.

  3. 3
    Join Happy Tiger™ Bingo Now - New UK Bingo Site - Seen on TV https://www.happytiger.co.uk

    200% Bonus + 100 Spins + 40 Bingo Tickets on Your 1st Deposit.T&Cs apply. 18+ Play Safe.

  4. 4
    £50 Free Bingo Welcome Offer | Jackpotjoy UK Bingo Site https://www.jackpotjoy.com

    Play £10, Get £50 Free Bingo Or 70 Free Slot Spins & Keep What You Win. Join Us! 18+ T&Cs

  5. 5
    Sun Bingo - £50 Bingo Bonus | Get £50 Bonus + 100 Spins http://www.sunbingo.co.uk › join › today

    Deposit and Spend £10 & Get 100 Free Spins + £50 Bingo Bonus. 18+ T&Cs apply.

Copyright © Adthena. All rights reserved.

In the competitive world of online bingo, five standout advertisers captivate audiences with enticing offers. Mecca Bingo lures new players with a £5 free, no-deposit bonus, emphasizing ease of entry. Gala Bingo™ entices with a £60 welcome bonus, promising diverse gaming experiences. Happy Tiger™ offers a 200% bonus and 100 spins, spotlighting its TV presence. Jackpotjoy tempts with a £50 free bingo offer, highlighting potential winnings. Sun Bingo combines a £50 bonus with 100 spins, ensuring value for money. Each ad uniquely appeals to players, showcasing the vibrant landscape of online bingo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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