UK Gambling & Gaming Bingo - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 2.14831516974
97.8516848303
2%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 1
99
<1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tombola.co.uk 40.9
galabingo.com 32.55
buzzbingo.com 8.08
heartbingo.co.uk 7.47
888ladies.com 2.23
happytiger.co.uk 1.9
meccabingo.com 0.87
bingo-offer.com 0.68
virgingames.com 0.54
10bestcasinos.co.uk 0.52
others 4.26
  • tombola.co.uk - 40.9%
  • galabingo.com - 32.55%
  • buzzbingo.com - 8.08%
  • heartbingo.co.uk - 7.47%
  • 888ladies.com - 2.23%
  • happytiger.co.uk - 1.9%
  • meccabingo.com - 0.87%
  • bingo-offer.com - 0.68%
  • virgingames.com - 0.54%
  • 10bestcasinos.co.uk - 0.52%
  • others - 4.26%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Tombola.co.uk dominates with 40.9% click share, followed by Galabingo.com at 32.55%. Others collectively hold 4.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tombola.co.uk galabingo.com heartbingo.co.uk 888ladies.com buzzbingo.com meccabingo.com best10bingosites.co.uk happytiger.co.uk playright.co.uk top10bestonlinebingosites.co.uk
2026/06/01 13.79% 18.53% 10.51% 2.61% 4.18% 3.05% 10.09% 8.47% 9.23% 3.73%
2026/06/02 21.73% 15.03% 16.76% 2.09% 5.3% 3.05% 5.41% 7.12% 6.88% 3.93%
2026/06/03 13.13% 15.55% 18.53% 2.04% 4.38% 6.97% 3.62% 5.23% 5.74% 3.78%
2026/06/04 24.74% 15.2% 11.7% 3.9% 4.77% 6.54% 4.3% 7.08% 3.85% 3.12%
2026/06/05 17.34% 18.99% 14.05% 1.78% 6.23% 5.94% 2.72% 7.08% 5.62% 1.95%
2026/06/06 15.58% 12.32% 15.66% 5.1% 4.86% 5.35% 2.29% 8.18% 4.14% 2.6%
2026/06/07 11.78% 8.83% 16.15% 6.58% 6.73% 5.04% 3.93% 7.55% 5.52% 4.69%
2026/06/08 19.69% 14.86% 15.6% 5.97% 3.65% 1.86% 4.48% 6.85% 4.93% 4.12%
2026/06/09 16.84% 13.45% 11.9% 4.51% 5.16% 7.1% 6.92% 4.72% 5.66% 5.28%
2026/06/10 21.38% 13.44% 13.37% 6.16% 5.23% 4.15% 3.6% 5.23% 5.97% 4.29%
2026/06/11 22.65% 10.83% 16.14% 6.98% 5.13% 5.05% 3.09% 4.96% 2.46% 2.32%
2026/06/12 24.44% 11.45% 14.63% 6.76% 5.57% 3.36% 3.4% 5.82% 3.26% 2.36%
2026/06/13 24.21% 9.53% 9.5% 6.15% 3.02% 5.47% 4.88% 4.89% 5.2% 5.66%
2026/06/14 18.75% 12.01% 10.97% 9.06% 1.61% 3.45% 6.49% 9.07% 4.34% 4.53%
2026/06/15 21.16% 15.75% 7.62% 7.32% 2.64% 4.62% 6.61% 7.5% 2.97% 6.18%
2026/06/16 23.21% 13.31% 14.79% 5.96% 4.32% 3.02% 3.68% 8.28% 2.69% 2.82%
2026/06/17 27.62% 10.81% 15.17% 4.31% 7.6% 5.5% 3.75% 5.68% 3.06% 2.98%
2026/06/18 23.69% 13.01% 11.51% 3.96% 5.68% 4.55% 7.88% 5.68% 6.1% 4.66%
2026/06/19 23.48% 15.08% 7.86% 6.43% 4.64% 5.77% 5.61% 4.79% 4.83% 3.62%
2026/06/20 23.93% 12.41% 11.47% 5.75% 5.42% 3.39% 6.14% 4.97% 5.25% 4.12%
2026/06/21 20.68% 14.63% 6.95% 7.36% 4.19% 2.77% 4.45% 8.38% 5.37% 4.23%
2026/06/22 20.19% 13.3% 7.9% 5.28% 4.99% 5.42% 5.27% 10.94% 5.49% 4.64%
2026/06/23 23.14% 16.24% 8.52% 4.48% 2.65% 3.1% 5.86% 8.56% 4.26% 6.48%
2026/06/24 26.9% 17.66% 5.89% 5.71% 4.83% 2.92% 4.85% 4.69% 4.21% 4.02%
2026/06/25 19.94% 11.93% 13.65% 5.69% 3.37% 2.17% 7.21% 2.1% 8.94% 7.86%
2026/06/26 20.7% 10.77% 11.54% 5.77% 4.57% 5.68% 5.75% 4.44% 6.95% 6.02%
2026/06/27 17.03% 15.95% 15.44% 6.69% 4.34% 1.58% 8.42% 4.23% 7.1% 3.63%
2026/06/28 18.85% 14.26% 11.34% 6.1% 4.2% 4.41% 7.45% 3.18% 7.42% 4.32%
2026/06/29 23.47% 9.42% 14.37% 5.86% 2.74% 3.27% 5.44% 6.14% 8.11% 3.07%
2026/06/30 28.65% 17.95% 8.22% 5.78% 4.94% 4.74% 3.64% 3.38% 3.17% 1.17%
  • tombola.co.uk
  • galabingo.com
  • heartbingo.co.uk
  • 888ladies.com
  • buzzbingo.com
  • meccabingo.com
  • best10bingosites.co.uk
  • happytiger.co.uk
  • playright.co.uk
  • top10bestonlinebingosites.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, tombola.co.uk led with fluctuating spend, peaking at 28.65. galabingo.com and heartbingo.co.uk showed varied trends, while 888ladies.com and buzzbingo.com maintained steady growth. The month concluded with tombola.co.uk dominating.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 38
2026/06/02 37
2026/06/03 33
2026/06/04 34
2026/06/05 35
2026/06/06 40
2026/06/07 37
2026/06/08 40
2026/06/09 34
2026/06/10 38
2026/06/11 39
2026/06/12 37
2026/06/13 44
2026/06/14 34
2026/06/15 37
2026/06/16 38
2026/06/17 34
2026/06/18 30
2026/06/19 34
2026/06/20 36
2026/06/21 32
2026/06/22 29
2026/06/23 35
2026/06/24 39
2026/06/25 41
2026/06/26 41
2026/06/27 42
2026/06/28 43
2026/06/29 47
2026/06/30 42

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, starting at 38 and dipping to 29 mid-month. A strong recovery followed, peaking at 47, ending at 42.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tombola.co.uk 3.37%
bet442.co.uk 0.23%
ivycasino.com 0.19%
virgingames.com 0.19%
best10bingosites.co.uk 0.16%
foxybingo.com -0.17%
tombolaarcade.co.uk -0.22%
winkbingo.com -0.37%
happytiger.co.uk -0.56%
heartbingo.co.uk -2.05%

Copyright © Adthena. All rights reserved.

Tombola.co.uk surged with a 3.37 increase, while heartbingo.co.uk dropped by 2.05. Other domains showed minor shifts.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tombola.co.uk galabingo.com 888ladies.com meccabingo.com bingo-offer.com happytiger.co.uk heartbingo.co.uk buzzbingo.com 10bestcasinos.co.uk grosvenorcasinos.com
2026/06/01 12.99% 17.03% 9.84% 4.36% 3.44% 14.06% 13.31% 3.92% 0.09% 2.14%
2026/06/02 19.93% 16.14% 5.61% 4.99% 4.98% 17.65% 12.73% 4.85% 1.84% 2.34%
2026/06/03 10.57% 15.1% 3.11% 15.27% 1.57% 9.18% 13.85% 3.48% 1.53% 6.33%
2026/06/04 17.73% 12.81% 11.02% 10.05% 6.32% 15.27% 12.95% 3.54% 3.25% 0.02%
2026/06/05 14.7% 16.6% 4.81% 4.83% 3.38% 13.57% 16.33% 4.92% 5.49% 5.86%
2026/06/06 10.38% 10.43% 12.96% 4.56% 6.76% 15.71% 10.75% 3.47% 3.9% 1.86%
2026/06/07 8.64% 7.17% 15.96% 4.8% 0.07% 14.47% 16.33% 5.1% 2.96% 5.27%
2026/06/08 17.96% 14.65% 16.97% 0.63% 6.64% 12.51% 11.28% 3.2% 0.05% 4.62%
2026/06/09 14.3% 14.17% 13.15% 8.26% 1.63% 8.61% 14.81% 4.46% 1.68% 1.79%
2026/06/10 17.45% 14.38% 19.47% 6.93% 4.9% 7.16% 12.38% 4.27% 1.83% 1.72%
2026/06/11 17.04% 11.18% 17.98% 6.1% 5.98% 7.45% 9.09% 4.47% 4.33% 2.29%
2026/06/12 20.83% 11.19% 16.77% 1.37% 2.39% 12.31% 5.67% 4.81% 1.96% 6.59%
2026/06/13 23.02% 10.73% 21.17% 2.45% 2.23% 7.51% 6.68% 2.98% 5.5% 2.24%
2026/06/14 14.19% 11.02% 26.38% 1.67% 1.42% 13.14% 7.21% 1.35% 4.4% 4.32%
2026/06/15 17.28% 15.35% 23.24% 3.64% 1.62% 12.37% 6.55% 2.26% 3.42% 0%
2026/06/16 18.66% 12.85% 12.87% 2.64% 3.14% 17.69% 7.57% 3.63% 4.42% 0.02%
2026/06/17 21.78% 10.68% 12.6% 7.64% 3.63% 14.3% 10.22% 6.14% 5.6% 0.02%
2026/06/18 23.56% 15.65% 12.73% 5.96% 3.1% 14% 4.29% 5.96% 0.49% 2.69%
2026/06/19 16.77% 14.32% 16.81% 5.99% 4.96% 8.89% 5.55% 3.45% 3.75% 4.33%
2026/06/20 20.67% 14.92% 14.84% 0.74% 5.3% 7.06% 8.75% 4.96% 5.71% 3.73%
2026/06/21 15.66% 13.83% 18.48% 3.58% 7.14% 14.01% 4.93% 3.21% 3.1% 3.13%
2026/06/22 18.31% 13.43% 13.03% 6.26% 4.65% 17.21% 8.98% 4.68% 4.57% 0.08%
2026/06/23 21.47% 17.49% 14.09% 4.52% 3.79% 16.9% 5.93% 2.82% 4.31% 0.27%
2026/06/24 23.28% 17.16% 15.72% 0.53% 4.09% 9.15% 7.69% 4.22% 5.88% 0.17%
2026/06/25 18.24% 13.49% 17.79% 1.66% 1.51% 4.87% 10.8% 3.26% 3.07% 3.42%
2026/06/26 17.87% 11.82% 12.73% 11.11% 4.47% 7.15% 7.11% 4.09% 3.08% 2.26%
2026/06/27 13.17% 18.66% 19.37% 2% 1.88% 6.22% 11.05% 3.99% 5.86% 0.33%
2026/06/28 13.67% 15.9% 14.33% 6.33% 1.55% 7.41% 8.32% 3.45% 4.7% 2.76%
2026/06/29 20.1% 9.28% 14.94% 5.89% 4.33% 11.11% 8.87% 2.41% 4.51% 1.44%
2026/06/30 19.43% 17.39% 13.5% 7.66% 6.06% 6.04% 5.7% 3.37% 2.6% 2.6%
  • tombola.co.uk
  • galabingo.com
  • 888ladies.com
  • meccabingo.com
  • bingo-offer.com
  • happytiger.co.uk
  • heartbingo.co.uk
  • buzzbingo.com
  • 10bestcasinos.co.uk
  • grosvenorcasinos.com

Copyright © Adthena. All rights reserved.

In June 2026, tombola.co.uk led with fluctuating impressions, peaking mid-month. Galabingo.com and 888ladies.com showed varied trends, while meccabingo.com and bingo-offer.com had lower shares. The month ended with tombola.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    50 Free Spins - Welcome Offer - Welcome Offer - £50 Bonus https://www.888ladies.com › welcome_offer › new_players

    New Players Deposit £10 & Get £50 Bingo Bonus or 50 Free Spins. 18+ T&Cs Apply. Play Safe.

  2. 2
    Mecca Bingo - £5 Free | No Deposit Required https://mecca.bingo-offer.com

    New Customers receive a £5 Free Bingo Bonus - No Deposit Required! 18+ T&Cs Apply

  3. 3
    Gala Bingo™ Online Slots https://www.galabingo.com/

    Online Slots - Gala Bingo™ — Please Play Responsibly 18+ T&C's Apply - Play £10 on Any Slot & Get 100 Free Spins Bonus

  4. 4
    Happy Tiger™ - Welcome Offer https://www.happytiger.co.uk

    Happy Tiger™ Online Casino — 100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  5. 5
    Wager £10 & Get 100 Free Spins - Play Double Bubble https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Play £10 & Get 100 Free Spins on Double Bubble. New Customers Only. 18+ T&Cs Apply.

Copyright © Adthena. All rights reserved.

In the vibrant world of online bingo, enticing offers abound. 888ladies.com tempts new players with a £50 bonus or 50 free spins. Mecca Bingo lures with a £5 no-deposit bonus. Gala Bingo™ offers 100 free spins for a £10 slot play. Happy Tiger™ promises a 100% bonus up to £100. Heart Bingo entices with 100 free spins on Double Bubble for a £10 wager. Each ad emphasizes attractive bonuses, responsible play, and age restrictions, creating a competitive landscape of irresistible offers.

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