US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.544486526
72.455513474
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cslplasma.com 5.27
thecpapshop.com 4.41
lofta.com 3.63
cvs.com 3.48
ascensiadiabetes.com 3.43
invisalign.com 2.95
23andme.com 2.81
clearchoice.com 2.75
biolifeplasma.com 2.1
directhomemedical.com 2.1
others 67.07
  • cslplasma.com - 5.27%
  • thecpapshop.com - 4.41%
  • lofta.com - 3.63%
  • cvs.com - 3.48%
  • ascensiadiabetes.com - 3.43%
  • invisalign.com - 2.95%
  • 23andme.com - 2.81%
  • clearchoice.com - 2.75%
  • biolifeplasma.com - 2.1%
  • directhomemedical.com - 2.1%
  • others - 67.07%

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In the healthcare PPC landscape, ‘others’ dominate with 67.07% click share, while cslplasma.com leads specific advertisers at 5.27%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com lofta.com thecpapshop.com sleepdoctor.com nuviasmiles.com cvs.com ascensiadiabetes.com invisalign.com biolifeplasma.com cslplasma.com
2026/04/01 7.15% 3.04% 4.67% 2.19% 1.82% 1.59% 2.19% 2.21% 2.7% 2.53%
2026/04/02 6.7% 3.63% 4.39% 2.95% 3.01% 1.4% 1.62% 2.94% 2.72% 3.04%
2026/04/03 6.56% 3.41% 4.51% 2.84% 3.31% 1.67% 2.47% 2.67% 2.07% 2.6%
2026/04/04 6.29% 2.56% 5.43% 3.36% 2.81% 1.59% 2.18% 3.38% 1.88% 3.55%
2026/04/05 4.2% 3.4% 5.23% 1.92% 2.23% 2.21% 3.01% 2.77% 1.32% 2.02%
2026/04/06 4.64% 3.1% 3.88% 2.1% 1.79% 2.56% 3.11% 1.49% 1.89% 1.9%
2026/04/07 5.6% 2.62% 3.82% 1.97% 2.54% 1.97% 2.72% 2.05% 2.08% 2.7%
2026/04/08 5.85% 4.69% 5.54% 2.25% 2.15% 1.48% 2.91% 1.45% 2.2% 2.7%
2026/04/09 6.78% 4% 5.09% 3.3% 1.11% 1.66% 3% 2.22% 2.27% 2.39%
2026/04/10 6.94% 4.32% 4.78% 2.52% 1.67% 1.53% 2.57% 1.56% 2.1% 2.64%
2026/04/11 5.94% 4.7% 5.08% 2.83% 2.44% 1.18% 2.76% 1.51% 2.41% 1.98%
2026/04/12 5.34% 3.45% 4.97% 2.9% 2.38% 2.09% 3.21% 1.59% 2.39% 2.19%
2026/04/13 6.06% 3.69% 4.73% 2.71% 1.02% 1.66% 2.08% 1.8% 2.09% 2.02%
2026/04/14 6.51% 5.87% 5.38% 2.88% 1.18% 2.1% 2.98% 1.45% 2.12% 1.62%
2026/04/15 5.56% 6.25% 4.21% 3.35% 1.85% 2.22% 3.34% 0.95% 1.76% 1.65%
2026/04/16 6.83% 5.88% 4.96% 3.99% 1.93% 3.06% 3.05% 1.95% 2.37% 2.66%
2026/04/17 5.39% 5.18% 4.1% 2.67% 2.29% 2.87% 3.38% 3.33% 2.24% 2.41%
2026/04/18 5.21% 5.26% 5.78% 2.47% 2.29% 2.19% 2.84% 2.17% 1.74% 2.2%
2026/04/19 4.51% 5.79% 4.24% 2.12% 1.8% 1.57% 3.47% 2.3% 2.02% 2.85%
2026/04/20 5.32% 5.03% 3.83% 1.65% 1.57% 1.86% 2.62% 2.74% 2.71% 2.2%
2026/04/21 5.33% 3.96% 3.34% 0.8% 2.03% 2.39% 2.86% 2.1% 2.2% 2.39%
2026/04/22 6.25% 3.86% 3.03% 1.36% 2.76% 2% 2.4% 2.81% 2.28% 3.02%
2026/04/23 7.25% 5.13% 3.9% 2.44% 2.27% 2.04% 2.36% 3.12% 2.57% 1.97%
2026/04/24 6.88% 5.59% 3.74% 2.22% 3.8% 1.91% 2.27% 1.3% 2.8% 1.03%
2026/04/25 5.28% 4.77% 5.02% 3.05% 2.95% 2.46% 3.41% 2.93% 2.51% 1.57%
2026/04/26 4.32% 6.05% 5.91% 2.78% 2.39% 2.4% 2.78% 1.15% 2.56% 1.66%
2026/04/27 5.94% 5.8% 5.25% 1.84% 1.82% 1.93% 1.18% 1.19% 2.71% 2.34%
2026/04/28 5.78% 6.25% 5.51% 1.88% 2.91% 2.43% 2.81% 1.5% 2.28% 2.72%
2026/04/29 6.34% 5.69% 6.26% 3.27% 3.31% 2.07% 2.18% 0.6% 1.77% 1.35%
2026/04/30 7.44% 6.98% 4.88% 2.96% 2.83% 2.74% 2.68% 2.3% 1.77% 1.03%
  • clearchoice.com
  • lofta.com
  • thecpapshop.com
  • sleepdoctor.com
  • nuviasmiles.com
  • cvs.com
  • ascensiadiabetes.com
  • invisalign.com
  • biolifeplasma.com
  • cslplasma.com

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In April 2026, ClearChoice’s PPC spend share fluctuated, peaking at 7.44% on the 30th. Lofta saw a steady rise, ending at 6.98%. The CPAP Shop and SleepDoctor experienced moderate variations, while NuviaSmiles and CVS showed consistent patterns. AscensiaDiabetes and Invisalign had notable peaks mid-month. BioLifePlasma and CSLPlasma maintained stable trends, with slight dips towards the end.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1132
2026/04/02 1139
2026/04/03 1204
2026/04/04 1236
2026/04/05 1292
2026/04/06 1405
2026/04/07 1325
2026/04/08 1261
2026/04/09 1256
2026/04/10 1271
2026/04/11 1179
2026/04/12 1200
2026/04/13 1280
2026/04/14 1258
2026/04/15 1339
2026/04/16 1265
2026/04/17 1242
2026/04/18 1273
2026/04/19 1200
2026/04/20 1245
2026/04/21 1224
2026/04/22 1244
2026/04/23 1192
2026/04/24 1232
2026/04/25 1118
2026/04/26 1188
2026/04/27 1230
2026/04/28 1197
2026/04/29 1201
2026/04/30 1203

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April saw a dynamic shift in distinct advertisers, peaking at 1,405 on April 6. The month concluded with a stable count of 1,203, reflecting a balanced competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lofta.com 0.65%
everlywell.com 0.48%
cpap.com 0.46%
noinsurancemedicalsupplies.com 0.43%
cpapmyway.com 0.38%
freestyle.abbott -0.39%
1800cpap.com -0.39%
amscope.com -0.43%
sleepdoctor.com -0.59%
uline.com -0.59%

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Lofta.com surged with a 0.65 increase, while sleepdoctor.com and uline.com both dropped by 0.59.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com lofta.com thecpapshop.com clearchoice.com ascensiadiabetes.com sleepdoctor.com directhomemedical.com biolifeplasma.com cslplasma.com 1800cpap.com
2026/04/01 3.76% 2.48% 4.43% 4% 2.69% 2.02% 2.69% 2.85% 2.29% 1.95%
2026/04/02 2.69% 2.99% 4.32% 4.59% 1.93% 2.52% 1.34% 3.05% 3.38% 2.96%
2026/04/03 3.3% 3% 4.24% 4.45% 3.05% 2.58% 2.73% 2.05% 2.54% 2.51%
2026/04/04 3.51% 2.42% 4.88% 3.98% 2.69% 3.12% 3.3% 1.88% 3.38% 2.08%
2026/04/05 4.14% 2.72% 4.34% 2.28% 3.5% 1.81% 3.31% 1.15% 1.69% 1.37%
2026/04/06 4.8% 2.83% 3.13% 2.5% 3.74% 2.13% 2.84% 1.57% 1.65% 1.55%
2026/04/07 3.71% 2.62% 3.37% 2.94% 3.41% 1.97% 1.44% 1.87% 2.23% 2.19%
2026/04/08 2.74% 4.02% 4.71% 3.64% 3.73% 2.2% 2.81% 2.07% 2.5% 2.76%
2026/04/09 3.35% 3.18% 4.55% 3.91% 3.78% 2.81% 3.57% 2.36% 2.3% 2.74%
2026/04/10 3.22% 3.63% 3.99% 3.93% 3.5% 2.35% 2.88% 1.97% 2.56% 1.88%
2026/04/11 2.52% 3.52% 4.25% 3.52% 3.41% 2.53% 3.3% 2.39% 1.77% 2.55%
2026/04/12 4.14% 2.45% 4.09% 2.98% 3.59% 2.22% 3.95% 2.36% 1.72% 2.27%
2026/04/13 3.45% 2.71% 3.72% 3.4% 2.74% 2.33% 2.58% 1.86% 1.86% 1.89%
2026/04/14 3.96% 4.76% 4.63% 3.39% 3.91% 2.61% 2.63% 1.97% 1.21% 2.32%
2026/04/15 4.32% 4.62% 3.31% 2.98% 4.04% 2.71% 3.47% 1.52% 1.42% 2.31%
2026/04/16 6.2% 4.7% 3.8% 3.53% 3.73% 3.35% 2.23% 2.17% 2.2% 1.78%
2026/04/17 5.58% 3.7% 3.21% 3.02% 4.01% 2.21% 2.63% 2.06% 2.38% 1.56%
2026/04/18 3.79% 3.98% 5.03% 2.77% 3.5% 2.25% 3.5% 1.75% 2.06% 2.89%
2026/04/19 3.11% 4.12% 3.71% 2.55% 4.45% 1.74% 3.65% 1.89% 2.85% 2.3%
2026/04/20 4.11% 3.82% 3.33% 3.17% 3.39% 1.39% 3.04% 3.01% 2.18% 2.07%
2026/04/21 4.65% 3.11% 2.92% 3.11% 3.46% 0.84% 1.98% 2.35% 2.25% 1.95%
2026/04/22 4.11% 3.54% 3.06% 3.8% 3.23% 1.32% 1.99% 2.22% 3.08% 2%
2026/04/23 4.28% 4.51% 3.69% 4.95% 3.48% 2.16% 2.03% 2.72% 1.78% 1.38%
2026/04/24 3.81% 4.71% 3.77% 3.99% 2.98% 2% 2.34% 2.8% 0.79% 1.23%
2026/04/25 4.61% 3.75% 4.6% 3.48% 4.2% 2.72% 3.11% 2.64% 1.4% 1.5%
2026/04/26 4.7% 4.44% 5.17% 2.46% 3.31% 2.32% 2.55% 2.78% 1.5% 1.34%
2026/04/27 4.3% 4.51% 4.13% 3.41% 1.6% 1.84% 2.85% 3.01% 2.37% 1.13%
2026/04/28 4.48% 5.04% 4.58% 3.22% 3.77% 1.69% 2.38% 2.46% 2.78% 0.77%
2026/04/29 4.18% 4.28% 5.77% 3.88% 3.05% 3.01% 2.4% 1.8% 1.25% 1.32%
2026/04/30 5.7% 5.52% 5.1% 4.29% 3.42% 2.74% 1.8% 1.61% 0.98% 0.82%
  • cvs.com
  • lofta.com
  • thecpapshop.com
  • clearchoice.com
  • ascensiadiabetes.com
  • sleepdoctor.com
  • directhomemedical.com
  • biolifeplasma.com
  • cslplasma.com
  • 1800cpap.com

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April saw dynamic shifts in PPC impressions. CVS.com peaked mid-month at 6.20%, while Lofta.com and TheCPAPShop.com ended strong at 5.52% and 5.10%, respectively. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Dental Implants Cost & Pricing https://www.aspendental.com

    Aspen Dental Implants — Our Affordable Dental Implants Will Put A Smile On Your Face. Learn More Today. Financing Options.

  2. 2
    Donate Plasma & Get Up To $800 | Get Up To $800 The 1st Month https://www.biolifeplasma.com

    Donate Plasma and Make a Difference For Patients With Rare Diseases. First Time Donors Welcome.

  3. 3
    CSL Plasma - First Time Donors Earn Bonus $ https://www.cslplasma.com

    Get Up To $750 Your First Month by Donating Plasma Today! Compensation Varies by Location...

  4. 4
    Dexcom G7 15 Day CGM System | Seamless Glucose Monitoring https://provider.dexcom.com

    An Easy Way to Manage Your Patients' Diabetes. Prescribe Dexcom 15 Day Today.

  5. 5
    FreeStyle Libre 3 Plus Sensor - Readings Without Fingersticks https://www.freestyle.abbott

    See your glucose levels in real-time with FreeStyle Libre 3 Plus Sensor. Try for free.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Aspen Dental highlights affordability in dental implants, while BioLife and CSL Plasma emphasize financial incentives for plasma donations. Dexcom and FreeStyle Libre focus on innovative glucose monitoring solutions, showcasing seamless diabetes management.

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