US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.5866058282
54.4133941718
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 4.72
thecpapshop.com 4.57
lofta.com 4.28
cpap.com 3.14
cpapx.com 3.11
walgreens.com 2.28
23andme.com 2.08
amscope.com 1.95
cpapmyway.com 1.92
cslplasma.com 1.79
others 70.16
  • cvs.com - 4.72%
  • thecpapshop.com - 4.57%
  • lofta.com - 4.28%
  • cpap.com - 3.14%
  • cpapx.com - 3.11%
  • walgreens.com - 2.28%
  • 23andme.com - 2.08%
  • amscope.com - 1.95%
  • cpapmyway.com - 1.92%
  • cslplasma.com - 1.79%
  • others - 70.16%

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In the healthcare PPC landscape, ‘others’ dominate with 70.16% click share, overshadowing CVS at 4.72% and The CPAP Shop at 4.57%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com lofta.com nuviasmiles.com thecpapshop.com forbes.com cpapmyway.com 1800cpap.com cpap.com cvs.com cpapx.com
2026/06/01 2.42% 3.52% 1.85% 5.41% 1.29% 2.16% 1.58% 2.02% 5.14% 2.19%
2026/06/02 2.44% 3.56% 1.69% 5.32% 1.51% 2.01% 2.19% 2.49% 5.04% 2.83%
2026/06/03 2.77% 3.68% 2.6% 5.28% 1.6% 1.91% 2.18% 2.57% 4.09% 3.52%
2026/06/04 3.2% 4.07% 3.84% 4.79% 1.47% 1.47% 1.52% 2.36% 3.45% 2.81%
2026/06/05 2.2% 3.6% 2.8% 4.47% 1.4% 1.95% 1.37% 2.79% 3% 3.76%
2026/06/06 2.08% 3.41% 2.14% 4.95% 1.8% 1.71% 1.77% 3.14% 2.75% 3.77%
2026/06/07 1.73% 3.92% 2.33% 4.41% 1.42% 2.05% 1.72% 2.9% 2.91% 2.48%
2026/06/08 3.24% 4.41% 2.27% 4.55% 2.37% 2.36% 1.75% 2.31% 2.68% 1.66%
2026/06/09 1.65% 4.01% 1.62% 5.79% 1.8% 2.24% 2.27% 2.67% 4.03% 3.48%
2026/06/10 2.61% 4.19% 1.46% 5.3% 2.26% 1.74% 1.9% 2.39% 3.63% 2.89%
2026/06/11 2.52% 4.37% 1.27% 4.69% 1.84% 2.24% 1.53% 2.52% 2.95% 4.08%
2026/06/12 2.54% 3.99% 1.58% 4.93% 1.52% 1.96% 1.99% 2.69% 2.79% 3.96%
2026/06/13 2.35% 4.48% 2.04% 4.49% 1.4% 2.3% 1.81% 2.5% 3.19% 2.57%
2026/06/14 3.68% 5.06% 2.41% 4.33% 1.81% 2.57% 1.82% 2.13% 2.85% 1.84%
2026/06/15 3.15% 4.49% 1.8% 5.45% 1.57% 2.17% 2.32% 3.02% 3.95% 3.33%
2026/06/16 2.86% 4.48% 1.8% 4.53% 1.76% 1.63% 1.84% 2.5% 3.58% 3.76%
2026/06/17 2.76% 4.4% 2.13% 4.92% 2.01% 2.18% 2.57% 1.55% 3.49% 3.32%
2026/06/18 3.17% 5.2% 1.96% 4.42% 1.98% 2.68% 2.21% 1.91% 3.54% 3.37%
2026/06/19 2.59% 4.7% 2.42% 4.62% 1.42% 2.91% 1.98% 2.41% 3.64% 3.55%
2026/06/20 6.45% 3.99% 5.08% 2.88% 2.41% 1.93% 1.35% 1.69% 0.65% 1.14%
2026/06/21 6.86% 3.54% 5.03% 2.25% 3.61% 2.08% 0.42% 0.9% 0.47% 1.08%
2026/06/22 5.87% 4.08% 4.33% 3.44% 2.84% 1.8% 1.22% 0.87% 0.58% 1.55%
2026/06/23 6.36% 3.26% 3.78% 3.01% 3.05% 1.51% 0.68% 1.23% 0.8% 0.79%
2026/06/24 5.7% 3.71% 3.86% 2.75% 3.66% 2.28% 1.22% 1.05% 0.61% 0.99%
2026/06/25 6.19% 4.92% 3.76% 2.53% 2.35% 2.26% 1.01% 1.19% 0.41% 0.62%
2026/06/26 5.17% 4.39% 4.02% 3.12% 3.49% 1.28% 1.81% 1.69% 0.71% 0.68%
2026/06/27 5.65% 3.73% 4.34% 3.58% 4% 1.54% 1.16% 1.71% 0.66% 1.01%
2026/06/28 5.38% 4.31% 5.61% 2.44% 4.23% 1.61% 1.06% 1.5% 0.43% 0.45%
2026/06/29 4.98% 4.47% 4.18% 2.96% 3.98% 1.79% 1.02% 1.74% 0.73% 0.27%
2026/06/30 5.1% 5% 3.7% 3.69% 3.54% 3.27% 2.05% 0.95% 0.73% 0.45%
  • clearchoice.com
  • lofta.com
  • nuviasmiles.com
  • thecpapshop.com
  • forbes.com
  • cpapmyway.com
  • 1800cpap.com
  • cpap.com
  • cvs.com
  • cpapx.com

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In June 2026, ClearChoice’s PPC spend surged mid-month, peaking at 6.86 on June 21. Lofta maintained steady growth, ending at 5.00. NuviaSmiles saw a significant rise, reaching 5.61 on June 28. TheCPAPShop’s spend fluctuated, closing at 3.69. Forbes experienced a late-month increase, finishing at 3.54. CPAPMyWay and 1800CPAP had modest gains, while CPAP.com and CVS saw declines. CPAPX’s spend dropped sharply, ending at 0.45.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1563
2026/06/02 1447
2026/06/03 1565
2026/06/04 1528
2026/06/05 1586
2026/06/06 1539
2026/06/07 1551
2026/06/08 1543
2026/06/09 1541
2026/06/10 1494
2026/06/11 1506
2026/06/12 1484
2026/06/13 1464
2026/06/14 1434
2026/06/15 1501
2026/06/16 1497
2026/06/17 1518
2026/06/18 1517
2026/06/19 1473
2026/06/20 1278
2026/06/21 1263
2026/06/22 1267
2026/06/23 1297
2026/06/24 1269
2026/06/25 1225
2026/06/26 1254
2026/06/27 1173
2026/06/28 1192
2026/06/29 1275
2026/06/30 1201

Copyright © Adthena. All rights reserved.

In June 2026, advertiser numbers fluctuated, peaking at 1,586 on June 5. A decline followed, ending at 1,201 on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
23andme.com 1.09%
clearchoice.com 1.08%
cslplasma.com 0.96%
freestyle.abbott 0.96%
lofta.com 0.87%
cpap.com -1.09%
thecpapshop.com -1.19%
cpapx.com -1.4%
walgreens.com -1.4%
cvs.com -1.93%

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CVS, CPAPX, and Walgreens saw notable declines in click share, while 23andMe and ClearChoice experienced significant gains.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lofta.com cpapmyway.com thecpapshop.com 1800cpap.com directhomemedical.com cvs.com uline.com vitalitymedical.com walgreens.com cpapx.com
2026/06/01 2.68% 2.64% 5.44% 2.2% 2.09% 7.72% 1.92% 1.53% 2.23% 3.18%
2026/06/02 2.74% 2.3% 5.2% 2.8% 2.12% 7.87% 1.93% 1.52% 2.57% 4.06%
2026/06/03 2.66% 2.15% 5.1% 2.61% 1.57% 6.46% 1.63% 1.77% 1.99% 5.07%
2026/06/04 3.4% 1.6% 4.65% 1.94% 1.76% 5.73% 2.7% 1.91% 3.85% 3.97%
2026/06/05 3.05% 2.17% 4.25% 1.82% 1.75% 5.1% 2.13% 1.76% 3.06% 5.29%
2026/06/06 2.77% 2.05% 4.75% 2.07% 2.14% 4.82% 0.97% 1.91% 2.74% 5.3%
2026/06/07 3.24% 2.55% 4.22% 2.22% 1.94% 5.2% 1.67% 1.37% 2.96% 3.16%
2026/06/08 3.74% 2.77% 4.27% 2.16% 1.27% 5.09% 2.37% 1.43% 1.65% 2.31%
2026/06/09 2.81% 2.43% 5.39% 2.67% 1.63% 6.54% 1.74% 1.66% 2.02% 4.98%
2026/06/10 3.36% 1.9% 5.14% 2.4% 1.93% 5.93% 2.76% 1.74% 3.93% 4.01%
2026/06/11 3.55% 2.45% 4.39% 2.04% 1.8% 5.12% 2.11% 1.56% 3.01% 5.6%
2026/06/12 3.13% 2.31% 4.71% 2.29% 2.14% 4.83% 1.02% 1.83% 2.78% 5.53%
2026/06/13 3.67% 2.8% 4.25% 2.36% 2.12% 5.63% 1.56% 1.38% 3.07% 3.3%
2026/06/14 4.22% 3% 4.02% 2.25% 1.41% 5.37% 2.21% 1.32% 1.75% 2.48%
2026/06/15 3.14% 2.42% 5.12% 2.79% 1.63% 6.39% 1.73% 1.66% 1.96% 4.84%
2026/06/16 3.59% 1.9% 4.68% 2.32% 2% 5.88% 1.76% 1.71% 2.5% 5.24%
2026/06/17 3.4% 2.44% 4.54% 3.23% 1.97% 5.7% 1.64% 1.83% 2.18% 4.69%
2026/06/18 3.94% 2.89% 4.26% 2.76% 1.86% 5.74% 1.96% 1.56% 2.29% 4.53%
2026/06/19 3.71% 3.15% 4.37% 2.48% 2.22% 5.8% 1.63% 1.78% 2.48% 4.84%
2026/06/20 4.11% 2.83% 2.88% 1.87% 1.56% 1.68% 0.69% 2.33% 0.54% 1.84%
2026/06/21 3.29% 3.18% 2.45% 0.65% 1.82% 1.78% 0.83% 2.24% 0.75% 1.84%
2026/06/22 3.79% 2.43% 3.81% 1.59% 2.42% 1.68% 2.01% 1.21% 0.65% 2.4%
2026/06/23 3.19% 2.19% 3.26% 0.88% 1.93% 2.13% 2.46% 1.87% 0.99% 1.18%
2026/06/24 3.69% 2.76% 2.69% 1.54% 1.58% 2.2% 2.33% 1.84% 0.47% 1.34%
2026/06/25 4.69% 3% 2.73% 1.45% 1.19% 1.34% 1.65% 1.67% 0.31% 0.9%
2026/06/26 4.76% 1.66% 3.17% 2.45% 1.62% 1.83% 1.42% 0.41% 0.17% 0.84%
2026/06/27 3.78% 2.03% 3.6% 1.5% 2.49% 1.85% 1.07% 0.57% 0.21% 1.33%
2026/06/28 4.15% 2.33% 3.03% 1.43% 2.32% 1.03% 0.85% 2.12% 0.43% 0.76%
2026/06/29 4.25% 2.29% 2.96% 1.36% 2.27% 2.15% 1.37% 2.25% 0.88% 0.34%
2026/06/30 4.9% 4.13% 3.53% 2.53% 2.4% 2.21% 2.09% 1.83% 0.89% 0.65%
  • lofta.com
  • cpapmyway.com
  • thecpapshop.com
  • 1800cpap.com
  • directhomemedical.com
  • cvs.com
  • uline.com
  • vitalitymedical.com
  • walgreens.com
  • cpapx.com

Copyright © Adthena. All rights reserved.

In June 2026, Lofta.com saw a steady rise in impressions, peaking at 4.90%. Cpapmyway.com fluctuated, ending at 4.13%. Thecpapshop.com started strong but declined, finishing at 3.53%. Cvs.com dropped significantly mid-month, closing at 2.21%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    CSL Plasma - First Time Donors Earn Bonus $ https://www.cslplasma.com

    Donate Plasma Today and Be Rewarded For Your Time at a CSL Plasma Center Near You.

  2. 2
    Dexcom G7 CGM Systems https://www.dexcom.com

    24/7 Glucose Numbers — Track your glucose 24/7 and make confident decisions about food, activity, and medication.

  3. 3
    FoundationOne®CDx - Advanced Genomic Testing https://www.foundationmedicine.com/f1cdx

    FDA-Approved genomic testing for NSCLC, CRC, Prostate, Breast and other cancers.

  4. 4
    FreeStyle Libre 3 Plus Sensor - Readings Without Fingersticks https://www.freestyle.abbott

    Lower your A1C with the FreeStyle Libre 3 Plus Sensor, the world's smallest CGM sensor.

  5. 5
    Genomics - Genomics Testing Services - Genomics Services https://www.labcorp.com

    Leverage our comprehensive portfolio to support your clinical trials. We offer a full spectrum of genomic solutions, including WGS, NGS, RNA-seq and more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, CSL Plasma entices with monetary rewards for plasma donations. Dexcom and FreeStyle Libre focus on continuous glucose monitoring, highlighting ease and confidence in health management. Foundation Medicine and Labcorp emphasize advanced genomic testing, showcasing innovation in cancer and clinical trials.

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