US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.0102350943
70.9897649057
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
clearchoice.com 5.99
cvs.com 4.57
invisalign.com 3.43
nuviasmiles.com 3.21
cpap.com 3.13
cslplasma.com 2.99
lofta.com 2.14
walgreens.com 2.05
23andme.com 2.01
thecpapshop.com 1.74
others 68.74
  • clearchoice.com - 5.99%
  • cvs.com - 4.57%
  • invisalign.com - 3.43%
  • nuviasmiles.com - 3.21%
  • cpap.com - 3.13%
  • cslplasma.com - 2.99%
  • lofta.com - 2.14%
  • walgreens.com - 2.05%
  • 23andme.com - 2.01%
  • thecpapshop.com - 1.74%
  • others - 68.74%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 68.74% click share, while ClearChoice leads individual advertisers at 5.99%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com nuviasmiles.com invisalign.com smileimplantsnow.com thecpapshop.com cpap.com lofta.com cvs.com biolifeplasma.com aspendental.com
2025/11/01 13.82% 6.86% 4.09% 4.37% 1.77% 3.33% 2.05% 1.34% 1.45% 2.03%
2025/11/02 12.69% 7.59% 4.28% 3.3% 1.63% 1.83% 1.56% 2.47% 0.88% 2.49%
2025/11/03 14.42% 7.34% 2.2% 1.68% 1.81% 2.41% 1.83% 1.78% 0.96% 3.75%
2025/11/04 11.91% 6.91% 2.69% 3.19% 1.67% 2.74% 2.24% 2.16% 0.66% 4.09%
2025/11/05 11.17% 6.12% 2.51% 2.17% 1.68% 3.45% 2.57% 2.92% 1.03% 2.92%
2025/11/06 14.55% 7.44% 5.2% 2.73% 1.34% 2.89% 2.21% 1.24% 0.94% 2.78%
2025/11/07 12.44% 5.65% 2.74% 2.48% 1.35% 2.38% 2.17% 3.34% 1.05% 3.64%
2025/11/08 10.38% 4.53% 2.73% 3.08% 0.98% 2.75% 1.62% 5.23% 1.06% 2.46%
2025/11/09 9.87% 5.85% 3.68% 2.51% 1.18% 2.97% 1.58% 5.74% 0.89% 2.27%
2025/11/10 10.33% 4.97% 1.75% 1.73% 1.59% 3.1% 1.76% 5.09% 0.65% 2.76%
2025/11/11 12.63% 7.33% 3.39% 1.65% 1.75% 2.77% 1.79% 3.63% 1.07% 2.23%
2025/11/12 12% 6.03% 3.64% 2.36% 2.13% 2.14% 2.7% 2.5% 1.74% 2.83%
2025/11/13 11.98% 6.6% 4.8% 2.21% 1.49% 1.72% 1.61% 1.59% 1.92% 2.52%
2025/11/14 11.61% 5.75% 3.07% 2.07% 1.84% 2.58% 2% 1.76% 1.53% 3.22%
2025/11/15 12.99% 7.13% 2.98% 2.18% 1.11% 2.08% 1.49% 1.7% 2.07% 1.94%
2025/11/16 13.53% 5.29% 2.84% 2.2% 1.77% 2.63% 2% 1.1% 2% 1.36%
2025/11/17 12.75% 5.87% 3.31% 2.26% 1.3% 2.15% 1.94% 1.03% 1.82% 2.48%
2025/11/18 11.81% 8% 2.11% 2.23% 1.29% 1.94% 1.45% 1.95% 1.13% 3.57%
2025/11/19 12.71% 6.3% 5.36% 2.76% 1.89% 1.12% 2.16% 1.24% 1.37% 3.17%
2025/11/20 11.67% 7.39% 3.86% 1.87% 1.93% 3% 1.76% 1.3% 1.98% 2.86%
2025/11/21 11.43% 7.37% 3.74% 4.26% 1.72% 1.34% 1.23% 1.52% 1.82% 3.5%
2025/11/22 11.28% 9.83% 4.08% 4.7% 1.66% 1.85% 1.63% 1.41% 1.95% 1.59%
2025/11/23 13.22% 8.6% 4.45% 3.29% 1.51% 0.92% 0.91% 1.74% 1.57% 0.85%
2025/11/24 12.99% 6.67% 3.83% 3.03% 1.4% 1.12% 1.38% 1.25% 1.75% 2.25%
2025/11/25 11% 7.75% 4.45% 2.95% 0.84% 0.59% 1.15% 1.41% 2.09% 2.66%
2025/11/26 9.62% 9.67% 4.35% 3.16% 1.06% 0.85% 1.13% 1.12% 1.75% 1.77%
2025/11/27 10.11% 5.46% 2% 3.18% 1.48% 1.59% 2.58% 1.72% 2.04% 1.61%
2025/11/28 9.14% 8.65% 4.53% 3.24% 0.95% 0.99% 0.92% 0.85% 0.98% 2.57%
2025/11/29 10.43% 7.27% 3.64% 3.18% 1.51% 0.88% 1.77% 1.61% 1.35% 0.84%
2025/11/30 10.3% 5.83% 3.41% 3.25% 1.35% 1.33% 1.2% 1.03% 0.98% 0.92%
  • clearchoice.com
  • nuviasmiles.com
  • invisalign.com
  • smileimplantsnow.com
  • thecpapshop.com
  • cpap.com
  • lofta.com
  • cvs.com
  • biolifeplasma.com
  • aspendental.com

Copyright © Adthena. All rights reserved.

ClearChoice.com led November with fluctuating spend, peaking at 14.55%. NuviaSmiles.com saw a mid-month surge, while Invisalign.com maintained steady growth. SmileImplantsNow.com and TheCPAPShop.com showed consistent trends, ending the month stable.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1398
2025/11/02 1478
2025/11/03 1515
2025/11/04 1470
2025/11/05 1594
2025/11/06 1456
2025/11/07 1574
2025/11/08 1555
2025/11/09 1519
2025/11/10 1596
2025/11/11 1468
2025/11/12 1545
2025/11/13 1457
2025/11/14 1510
2025/11/15 1447
2025/11/16 1454
2025/11/17 1470
2025/11/18 1432
2025/11/19 1383
2025/11/20 1372
2025/11/21 1381
2025/11/22 1308
2025/11/23 1329
2025/11/24 1362
2025/11/25 1395
2025/11/26 1335
2025/11/27 1323
2025/11/28 1334
2025/11/29 1290
2025/11/30 1361

Copyright © Adthena. All rights reserved.

November began with 1,398 advertisers, peaking at 1,596 mid-month. A decline followed, ending at 1,361.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cslplasma.com 2.27%
23andme.com 1.64%
octapharmaplasma.com 1.1%
invisalign.com 0.82%
nuviasmiles.com 0.78%
cpapmyway.com -0.39%
lofta.com -0.51%
walgreens.com -0.56%
cpap.com -1.89%
cvs.com -3.01%

Copyright © Adthena. All rights reserved.

CVS.com saw a significant drop of 3.01%, while CSLPlasma.com surged by 2.27%. 23andMe.com gained 1.64%, and OctapharmaPlasma.com rose by 1.1%.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date clearchoice.com nuviasmiles.com inspiresleep.com smileimplantsnow.com cvs.com thecpapshop.com lofta.com cpap.com walgreens.com aspendental.com
2025/11/01 9.22% 4.77% 3.25% 3.42% 3.49% 2.43% 2.47% 2.76% 1.25% 1.82%
2025/11/02 7.81% 5.06% 2.99% 2.24% 4.55% 2.25% 2.07% 1.87% 1.31% 2.2%
2025/11/03 8.53% 4.39% 1.67% 1.28% 4.09% 2.42% 2.82% 2.61% 1.31% 2.56%
2025/11/04 6.08% 4.24% 1.87% 2.16% 4.96% 2.06% 2.99% 2.86% 1.14% 2.77%
2025/11/05 5.74% 3.5% 1.93% 1.53% 7.07% 1.75% 2.93% 2.58% 2.56% 1.64%
2025/11/06 8.91% 4.83% 2.56% 2.17% 4.48% 1.6% 2.62% 2.57% 1.35% 2.53%
2025/11/07 6.77% 2.89% 1.69% 1.45% 7.61% 1.53% 2.49% 2.03% 2.24% 1.8%
2025/11/08 5.18% 2.65% 1.65% 2.1% 9.82% 1.09% 1.82% 2.09% 3.15% 1.46%
2025/11/09 5.14% 3.18% 1.56% 1.51% 11.1% 1.42% 1.88% 2.52% 3.54% 1.45%
2025/11/10 5.01% 2.66% 1.21% 1.05% 8.1% 1.59% 2.12% 2.58% 2.6% 1.69%
2025/11/11 6.62% 4.44% 2.34% 1.39% 7.55% 1.95% 1.99% 2.55% 2.36% 1.71%
2025/11/12 6.85% 3.59% 1.63% 1.51% 5.5% 2.55% 3.4% 2.33% 1.86% 1.99%
2025/11/13 7.74% 4.15% 1.72% 1.79% 5.18% 1.93% 1.87% 1.85% 1.88% 2.14%
2025/11/14 7.17% 4.01% 2.16% 1.51% 4.26% 2.11% 2.39% 2.07% 2.13% 1.74%
2025/11/15 7.8% 5.06% 2.31% 1.87% 5.08% 1.66% 1.84% 2.19% 2.1% 1.6%
2025/11/16 8.15% 3.73% 2.26% 1.72% 3.42% 2.2% 2.7% 2.25% 1.97% 1.09%
2025/11/17 7.54% 3.75% 2.23% 1.75% 3.19% 2.07% 3.19% 2.51% 1.88% 1.51%
2025/11/18 7.44% 5.5% 1.82% 1.52% 5.31% 1.76% 1.93% 1.73% 2.55% 2.5%
2025/11/19 7.97% 5.12% 2.33% 2.13% 3.6% 2.62% 2.89% 1.29% 1.22% 2.7%
2025/11/20 7.54% 5.2% 1.27% 1.59% 2.83% 2.29% 2.1% 2.3% 1.79% 2.37%
2025/11/21 6.84% 4.72% 1.99% 3.25% 3.72% 2.11% 1.57% 1.35% 1.75% 2.38%
2025/11/22 7.1% 5.9% 1.93% 3.4% 3.57% 2.16% 1.93% 1.91% 1.35% 1.56%
2025/11/23 7.44% 5.38% 2.67% 2.46% 3.95% 2.02% 1.33% 0.95% 1.7% 1.2%
2025/11/24 7.72% 5.01% 1.53% 2.49% 2.66% 1.7% 1.75% 1.01% 1.33% 1.53%
2025/11/25 6.46% 4.81% 2.11% 2.03% 3.61% 1.26% 1.66% 0.67% 1.64% 2.1%
2025/11/26 5.4% 5.72% 2.5% 1.88% 3.02% 1.43% 1.66% 0.95% 2.18% 1.64%
2025/11/27 5.71% 3.97% 2.34% 2.23% 3.79% 2.09% 3.06% 1.24% 2.73% 1.12%
2025/11/28 5.76% 5.7% 2.27% 2.62% 2.19% 1.33% 1.26% 1.04% 1.42% 1.84%
2025/11/29 5.76% 4.79% 1.91% 2.25% 3.49% 1.86% 2.07% 0.78% 1.58% 0.65%
2025/11/30 5.77% 4.45% 2.64% 2.48% 2.14% 1.83% 1.46% 1.27% 1.23% 0.64%
  • clearchoice.com
  • nuviasmiles.com
  • inspiresleep.com
  • smileimplantsnow.com
  • cvs.com
  • thecpapshop.com
  • lofta.com
  • cpap.com
  • walgreens.com
  • aspendental.com

Copyright © Adthena. All rights reserved.

In November 2025, clearchoice.com started strong but gradually declined, ending at 5.77%. Meanwhile, nuviasmiles.com showed fluctuations, peaking mid-month. cvs.com had a notable spike early on, but tapered off. Overall, the month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Dental Implants Cost & Pricing https://www.aspendental.com

    Affordable Dental Implants — Dental Implants Made Possible For Everyone. A Permanent Smile is Within Reach. Learn More.

  2. 2
    BioLife Plasma Centers | Donate And Get Up To $800 https://info.biolifeplasma.com › biolife › plasmaservices

    Up to $200 Your First Week & Up to $800 Your First Month. Compensation Varies by Location.

  3. 3
    No Mask. No Hose. Just Sleep.™ - Say Goodbye To CPAP Struggles https://www.inspiresleep.com › sleepapnea › treatment

    Discover An Effective Treatment For Sleep Apnea, Without The Need for A Mask Or Hose.

  4. 4
    Nuvia: 2024 Dental Implant - Company of the Year https://lp.nuviasmiles.com › dental-implants

    Healthcare Business Review Names 2024 Dental Implant Restoration Company For 24hr Teeth

  5. 5
    New Donor Promotions Available https://www.octapharmaplasma.com

    Schedule An Appointment Today — Committed To Making Each Donation Count, Both For Our Donors And Those Who Depend On Us.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Aspen Dental and Nuvia Smiles captivate with promises of affordable, transformative dental implants. Meanwhile, BioLife Plasma and Octapharma Plasma entice with lucrative donor compensation, and Inspire Sleep offers a mask-free sleep apnea solution, highlighting innovation and accessibility.

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