US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.5606654166
58.4393345834
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cslplasma.com 4.83
cvs.com 4.6
thecpapshop.com 3.93
clearchoice.com 3.55
lofta.com 3.1
invisalign.com 2.28
23andme.com 2.12
cpapmyway.com 2.01
octapharmaplasma.com 1.92
biolifeplasma.com 1.88
others 69.78
  • cslplasma.com - 4.83%
  • cvs.com - 4.6%
  • thecpapshop.com - 3.93%
  • clearchoice.com - 3.55%
  • lofta.com - 3.1%
  • invisalign.com - 2.28%
  • 23andme.com - 2.12%
  • cpapmyway.com - 2.01%
  • octapharmaplasma.com - 1.92%
  • biolifeplasma.com - 1.88%
  • others - 69.78%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 69.78% click share, while ‘cslplasma.com’ leads individual advertisers at 4.83%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com thecpapshop.com invisalign.com nuviasmiles.com cvs.com smileimplantsnow.com forbes.com aspendental.com biolifeplasma.com lofta.com
2026/02/01 7.17% 3.19% 4.13% 2.12% 5.05% 2.28% 2.22% 0.75% 1.23% 2.32%
2026/02/02 9.2% 2.97% 2.03% 2.71% 2.09% 1.36% 1.92% 1.36% 1.62% 1.38%
2026/02/03 4.93% 4.31% 2.85% 1.47% 4.45% 1.88% 1.86% 1.98% 1.2% 3.42%
2026/02/04 6.98% 3.62% 3.71% 1.88% 2.87% 1.16% 2.56% 2.72% 1.6% 4.56%
2026/02/05 6.7% 3.14% 3.01% 1.87% 2.2% 1.79% 2.09% 2.59% 1.42% 3.7%
2026/02/06 6.26% 3.41% 2.17% 2.54% 3.33% 1.42% 1.95% 1.92% 1.53% 4.09%
2026/02/07 7.34% 3.78% 3.75% 1.75% 2.43% 1.22% 2.3% 2.07% 1.64% 3.2%
2026/02/08 6.55% 3.01% 4.92% 2.28% 2.11% 2.14% 2.08% 1.92% 1.99% 2.07%
2026/02/09 7.55% 3.47% 4.97% 1.9% 1.86% 1.57% 1.77% 1.55% 2.26% 2.74%
2026/02/10 8.62% 2.36% 3.34% 2.53% 2.84% 2.16% 1.92% 2.41% 1.68% 1.87%
2026/02/11 8.09% 3.5% 1.48% 2.16% 2.75% 2.7% 2.03% 2.4% 2.15% 2.29%
2026/02/12 6.63% 3.11% 2.98% 1.85% 2.18% 1.77% 2.07% 2.57% 1.41% 3.66%
2026/02/13 6.2% 3.37% 2.14% 2.52% 3.29% 1.4% 1.93% 1.9% 1.51% 4.06%
2026/02/14 7.24% 3.72% 3.69% 1.72% 2.4% 1.2% 2.27% 2.04% 1.62% 3.15%
2026/02/15 6.5% 2.98% 4.88% 2.27% 2.1% 2.12% 2.06% 1.91% 1.98% 2.06%
2026/02/16 7.48% 3.44% 4.96% 1.88% 1.84% 1.55% 1.75% 1.54% 2.24% 2.72%
2026/02/17 8.98% 2.8% 5.15% 2.08% 2.98% 1.31% 2.47% 3.36% 2.89% 1.72%
2026/02/18 8.7% 3.97% 3.39% 1.33% 2.73% 2.12% 2.8% 2.02% 1.8% 2.63%
2026/02/19 8.88% 4% 2.01% 1.87% 2.26% 2% 2.44% 2.28% 1.91% 2.71%
2026/02/20 10.65% 3.04% 1.72% 1.69% 2.97% 2.39% 2.68% 3.52% 2.55% 2.73%
2026/02/21 8.71% 3.31% 2.81% 2.1% 3.19% 2.54% 2.44% 1.97% 3.25% 2.17%
2026/02/22 8.27% 4.7% 3.35% 1.56% 2.65% 1.68% 2.23% 1.58% 2.79% 2.61%
2026/02/23 10.78% 4.35% 2.78% 2.71% 2.05% 3.05% 2.65% 3.39% 2.91% 3.3%
2026/02/24 9.03% 3.82% 1.77% 2.73% 2.28% 2.76% 2.62% 3.54% 2.15% 2.82%
2026/02/25 9.44% 4.13% 3.37% 2.52% 2.56% 2.19% 2.47% 2.05% 2% 2.67%
2026/02/26 11.33% 3.48% 1.27% 1.91% 2.97% 2.13% 1.83% 3.53% 2.23% 3.07%
2026/02/27 10.41% 3.47% 1.87% 2.48% 2.83% 1.99% 1.49% 1.98% 1.82% 3.98%
2026/02/28 10.4% 4.62% 3.93% 2.89% 2.47% 2.35% 2.09% 1.93% 1.64% 1.57%
  • clearchoice.com
  • thecpapshop.com
  • invisalign.com
  • nuviasmiles.com
  • cvs.com
  • smileimplantsnow.com
  • forbes.com
  • aspendental.com
  • biolifeplasma.com
  • lofta.com

Copyright © Adthena. All rights reserved.

In February 2026, ClearChoice.com led PPC spend, peaking at 11.33%. TheCPAPShop.com and Invisalign.com showed fluctuating trends, while Lofta.com ended with a notable 3.98%.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1506
2026/02/02 1451
2026/02/03 1552
2026/02/04 1572
2026/02/05 1552
2026/02/06 1487
2026/02/07 1483
2026/02/08 1484
2026/02/09 1508
2026/02/10 1472
2026/02/11 1504
2026/02/12 1552
2026/02/13 1487
2026/02/14 1483
2026/02/15 1484
2026/02/16 1508
2026/02/17 1242
2026/02/18 1338
2026/02/19 1306
2026/02/20 1238
2026/02/21 1164
2026/02/22 1315
2026/02/23 1367
2026/02/24 1361
2026/02/25 1332
2026/02/26 1253
2026/02/27 1272
2026/02/28 1258

Copyright © Adthena. All rights reserved.

February began with a peak of 1,572 advertisers, fluctuating mid-month, and concluded with a decline to 1,258.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
clearchoice.com 1.21%
biolifeplasma.com 0.75%
thecpapshop.com 0.64%
octapharmaplasma.com 0.62%
noinsurancemedicalsupplies.com 0.47%
uline.com -0.56%
lofta.com -0.56%
cpapx.com -0.57%
amscope.com -0.61%
cpapmyway.com -1.61%

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Clearchoice.com surged with a 1.21 increase, while cpapmyway.com dropped by 1.61. Biolifeplasma.com and thecpapshop.com also gained, whereas amscope.com and cpapx.com declined.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date clearchoice.com cvs.com thecpapshop.com ascensiadiabetes.com cpapspecials.com lofta.com forbes.com cpapx.com biolifeplasma.com cpapmyway.com
2026/02/01 3.64% 9.11% 2.88% 2.13% 0.88% 2.7% 1.71% 2.32% 1.05% 2.86%
2026/02/02 5.52% 4.95% 3.5% 0.71% 1.94% 1.75% 1.78% 1.66% 1.79% 2.27%
2026/02/03 2.45% 7.83% 3.79% 2.13% 1.39% 3.42% 1.37% 2.63% 0.97% 4.26%
2026/02/04 3.81% 5.97% 3.57% 2.09% 1.95% 4.73% 2.18% 2.24% 1.55% 3.35%
2026/02/05 3.52% 4.37% 3.3% 1.85% 1.68% 4% 1.6% 2.33% 1.51% 3.28%
2026/02/06 3.23% 6.37% 3.01% 2.49% 1.99% 4.65% 1.54% 1.99% 1.26% 3.79%
2026/02/07 3.83% 5.29% 3.44% 2% 1.89% 3.73% 1.76% 2.33% 1.57% 3.31%
2026/02/08 3.51% 4.6% 3% 1.9% 2.19% 2.46% 1.77% 1.59% 2.16% 3.2%
2026/02/09 4.23% 3.95% 3.3% 2.05% 2.36% 3.38% 1.4% 1.33% 2.38% 3.23%
2026/02/10 4.63% 5.5% 2.62% 1.92% 2.03% 2.2% 1.63% 1.36% 1.57% 3.46%
2026/02/11 4.63% 5.27% 3.64% 2.13% 1.82% 2.46% 1.88% 1.81% 2.07% 3.03%
2026/02/12 3.52% 4.37% 3.3% 1.85% 1.68% 4% 1.6% 2.33% 1.51% 3.28%
2026/02/13 3.23% 6.37% 3.01% 2.49% 1.99% 4.65% 1.54% 1.99% 1.26% 3.79%
2026/02/14 3.83% 5.29% 3.44% 2% 1.89% 3.73% 1.76% 2.33% 1.57% 3.31%
2026/02/15 3.51% 4.6% 3% 1.9% 2.19% 2.46% 1.77% 1.59% 2.16% 3.2%
2026/02/16 4.23% 3.95% 3.3% 2.05% 2.36% 3.38% 1.4% 1.33% 2.38% 3.23%
2026/02/17 4.67% 6.44% 2.37% 2.57% 1.86% 2.29% 1.67% 0.55% 3.23% 1.27%
2026/02/18 4.77% 5.51% 4.3% 1.35% 2.96% 3.01% 2.43% 1.78% 1.77% 1.52%
2026/02/19 5.08% 4.43% 3.99% 1.44% 3.1% 2.73% 2.17% 1.1% 2.01% 1.92%
2026/02/20 6.53% 6.05% 3.41% 1.83% 1.76% 2.94% 1.96% 0.52% 2.46% 1.33%
2026/02/21 5.77% 5.92% 3.71% 2.15% 1.92% 2.42% 2.21% 1.26% 3.45% 0.8%
2026/02/22 4.64% 5.85% 4.58% 1.87% 1.74% 2.85% 1.56% 1.59% 2.73% 0.82%
2026/02/23 6.59% 4.34% 4.55% 0.89% 1.3% 3.61% 2.49% 1.4% 3.47% 0.65%
2026/02/24 5.44% 4.76% 4.09% 1.53% 1.53% 3.56% 2.25% 1.05% 2.5% 0.82%
2026/02/25 5.71% 4.89% 4.38% 1.09% 2.24% 2.99% 2.38% 1.49% 2.17% 0.59%
2026/02/26 6.35% 5.9% 3.88% 0.77% 2.16% 3.46% 1.34% 1.74% 2.48% 0.49%
2026/02/27 5.85% 5.47% 3.45% 1.1% 3.58% 4.53% 1.15% 0.85% 1.82% 0.81%
2026/02/28 6.59% 5.4% 4.64% 2.47% 2.04% 1.92% 1.9% 1.74% 1.63% 0.75%
  • clearchoice.com
  • cvs.com
  • thecpapshop.com
  • ascensiadiabetes.com
  • cpapspecials.com
  • lofta.com
  • forbes.com
  • cpapx.com
  • biolifeplasma.com
  • cpapmyway.com

Copyright © Adthena. All rights reserved.

In February 2026, ClearChoice’s impression share fluctuated, peaking at 6.59% on the 23rd and 28th. CVS saw a decline, starting at 9.11% and ending at 5.4%. The CPAP Shop’s share rose to 4.64% by month’s end. Ascensia Diabetes experienced a dip, closing at 2.47%. CPAP Specials and Lofta showed varied trends, while Forbes and CPAPx had minor fluctuations. BioLife Plasma and CPAP My Way ended with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Dental Implants Cost & Pricing https://www.aspendental.com

    Affordable Dental Implants — Our Affordable Dental Implants Will Put A Smile On Your Face. Learn More Today. Financing Options.

  2. 2
    4-Hour Dental Implants - One Price for Entire Treatment https://www.clearchoice.com

    Teeth In A Day, The Right Way. One Team, One Cost, One Location, 200k+ Smiles...

  3. 3
    CSL Plasma - First Time Donors Earn Bonus $ https://www.cslplasma.com

    Help Save Lives, While Making A Difference In Your Own.

  4. 4
    FreeStyle Libre 3 Plus Sensor - Readings Without Fingersticks https://www.freestyle.abbott

    See your glucose levels in real-time with FreeStyle Libre 3 Plus Sensor. Try for free.

  5. 5
    Claim a Glucose Monitor - No Cost To You If Eligible https://www.teladochealth.com

    Check your eligibility to get a welcome kit at no cost to you. Take charge of your health.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Aspen Dental and ClearChoice highlight affordability and convenience in dental implants. CSL Plasma emphasizes altruism with financial incentives, while FreeStyle Libre and Teladoc Health focus on accessible, cost-effective glucose monitoring solutions.

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