UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 65.0889776873
34.9110223127
65%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 6%
Navigational 10%
Seasonal 0%
Local 1%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
randoxhealth.com 12.71
invisalign.co.uk 5.86
medisave.co.uk 4.2
dexcom.com 3.93
vitality.co.uk 3.49
medela.co.uk 3.26
resmed.com 3.22
e-surgery.com 3.16
owletbabycare.co.uk 2.95
hollandandbarrett.com 2.45
others 54.77
  • randoxhealth.com - 12.71%
  • invisalign.co.uk - 5.86%
  • medisave.co.uk - 4.2%
  • dexcom.com - 3.93%
  • vitality.co.uk - 3.49%
  • medela.co.uk - 3.26%
  • resmed.com - 3.22%
  • e-surgery.com - 3.16%
  • owletbabycare.co.uk - 2.95%
  • hollandandbarrett.com - 2.45%
  • others - 54.77%

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Randoxhealth.com leads with 12.71% click share, followed by invisalign.co.uk at 5.86%. Others dominate with 54.77%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date randoxhealth.com invisalign.co.uk sensu.co.uk medisave.co.uk vitality.co.uk yorktest.com resmed.com checkmybodyhealth.com smilewhite.co.uk cpap.co.uk
2026/09/01 4.49% 27.34% 0.69% 0.85% 3.56% 2.11% 1.05% 2.03% 8.31% 1.67%
2026/09/02 5.67% 25.13% 1.51% 2.65% 3.61% 1.85% 1.85% 3.43% 4.62% 0.81%
2026/09/03 5.46% 19.96% 0.54% 1.21% 4.39% 1.94% 1.36% 3.68% 5.47% 0.39%
2026/09/04 5.84% 19.46% 0.05% 3.7% 3.29% 1.52% 1% 3.48% 5.31% 0.96%
2026/09/05 7.43% 25.2% 2.81% 2.21% 4.75% 2.56% 0.44% 4.06% 6.34% 0.73%
2026/09/06 4.82% 21.2% 2.07% 2.01% 4.43% 1.68% 0.9% 3.49% 7.5% 1.29%
2026/09/07 4.38% 22.62% 2.03% 3.26% 4.71% 1.74% 0.77% 4.28% 8.72% 1.11%
2026/09/08 5.39% 23.27% 2.23% 1.81% 4.38% 1.24% 0.15% 2.18% 6.03% 0.93%
2026/09/09 5.85% 14.81% 2.76% 3.11% 4.16% 1.8% 0.91% 3.98% 6.99% 1.14%
2026/09/10 5.49% 19.73% 2.78% 2.57% 4.7% 2.61% 0.66% 2.32% 5.1% 1.14%
2026/09/11 7.25% 22.16% 2.57% 2.18% 4.37% 2.05% 0.39% 2.57% 4.17% 1.93%
2026/09/12 6.12% 23.44% 2.18% 1.85% 2.73% 2.63% 0.05% 2.65% 5.06% 0.82%
2026/09/13 4.22% 31.4% 0% 1.47% 2.82% 3.79% 0.56% 2.29% 4.02% 1.75%
2026/09/14 5.72% 33.32% 0.45% 1.34% 2.9% 2.05% 0.68% 2.77% 2.84% 2.96%
2026/09/15 6.77% 10.16% 2.96% 2.96% 4.21% 2.71% 0.38% 1.64% 3.05% 0.84%
2026/09/16 4.05% 17.43% 1.91% 3.62% 3.78% 2.19% 2.92% 2.99% 4.98% 1.02%
2026/09/17 4.6% 20.02% 1.38% 2.87% 3.61% 3.74% 3.03% 3.2% 7.5% 1.98%
2026/09/18 5.49% 24.21% 0% 3.13% 4.16% 3.43% 2.08% 2.61% 8.29% 1.07%
2026/09/19 4.93% 24.88% 0.98% 3.26% 3.48% 2.56% 4.25% 2.58% 8.61% 1.12%
2026/09/20 5.6% 13.13% 1.66% 3.67% 3.25% 2.73% 2.82% 3.36% 9.18% 3.14%
2026/09/21 6.27% 18.84% 2.27% 2.01% 3.19% 3.12% 3.2% 2.11% 8.5% 2.23%
2026/09/22 4.76% 15.38% 4.69% 3.96% 2.97% 2.42% 4.66% 1.29% 7.32% 2.52%
2026/09/23 6.17% 16.28% 3.61% 2.97% 2.67% 2.8% 3.14% 1.35% 7.68% 3%
2026/09/24 7.18% 12.62% 4.63% 3.46% 3.85% 1.29% 4.43% 1.27% 6.86% 2.83%
2026/09/25 9.84% 16.47% 4.55% 5.4% 3.79% 1.97% 3.75% 0.8% 0.33% 3.39%
2026/09/26 7.96% 15.36% 3.77% 3.52% 2.51% 2.05% 4% 1.28% 7.71% 2.8%
2026/09/27 11.62% 5.18% 5.54% 2.91% 3.43% 2.37% 3.33% 1.49% 7.94% 3.7%
2026/09/28 8.59% 16.66% 2.88% 3.58% 2.98% 3.16% 1.94% 1.3% 8.44% 2.3%
2026/09/29 8.75% 7.31% 2.42% 3.75% 3.03% 4.43% 3.07% 2.31% 3.68% 2.93%
2026/09/30 8.1% 7.67% 6.12% 5.22% 4.02% 2.88% 1.92% 1.6% 1.49% 1.48%
  • randoxhealth.com
  • invisalign.co.uk
  • sensu.co.uk
  • medisave.co.uk
  • vitality.co.uk
  • yorktest.com
  • resmed.com
  • checkmybodyhealth.com
  • smilewhite.co.uk
  • cpap.co.uk

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In September 2026, Randox Health’s PPC spend share surged, peaking at 11.62% on the 27th. Invisalign’s share fluctuated, starting strong but dipping mid-month. Sensu and Medisave showed steady growth, while Smile White experienced a dramatic drop on the 25th. The month concluded with Randox Health leading, followed by Invisalign.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 194
2026/09/02 228
2026/09/03 221
2026/09/04 220
2026/09/05 230
2026/09/06 242
2026/09/07 232
2026/09/08 268
2026/09/09 259
2026/09/10 249
2026/09/11 221
2026/09/12 230
2026/09/13 214
2026/09/14 219
2026/09/15 230
2026/09/16 255
2026/09/17 235
2026/09/18 241
2026/09/19 225
2026/09/20 235
2026/09/21 230
2026/09/22 246
2026/09/23 239
2026/09/24 260
2026/09/25 245
2026/09/26 224
2026/09/27 219
2026/09/28 239
2026/09/29 245
2026/09/30 243

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 194 and peaking at 268 on the 8th. The month concluded with a stable 243, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
randoxhealth.com 3.38%
resmed.com 3.09%
e-surgery.com 2.16%
cpap.co.uk 0.74%
steezia.co.uk 0.61%
checkmybodyhealth.com -0.73%
lloydspharmacy.com -0.76%
midmeds.co.uk -0.93%
invisalign.co.uk -1.84%
medela.co.uk -2.27%

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Resmed.com and randoxhealth.com surged with click share increases of 3.09% and 3.38%, respectively. Meanwhile, medela.co.uk and invisalign.co.uk faced declines of 2.27% and 1.84%.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medisave.co.uk andmedicalshop.com hollandandbarrett.com randoxhealth.com british-supplements.net intushealthcare.com onedaytests.com bootshearingcare.com checkmybodyhealth.com smilewhite.co.uk
2026/09/01 3.22% 5.09% 2.72% 3.17% 1.05% 1.48% 1.57% 3.03% 1.78% 4.69%
2026/09/02 5.97% 2.96% 4.73% 3.37% 1.67% 1.73% 2.04% 2.12% 2.93% 2.47%
2026/09/03 4.54% 3.77% 4.26% 2.74% 1.85% 1.87% 2.73% 2.04% 2.96% 2.54%
2026/09/04 6.72% 3.22% 4.05% 2.7% 2.81% 2.69% 2.9% 2.38% 2.65% 2.32%
2026/09/05 6.29% 1.13% 3.11% 4.6% 1.93% 0.55% 4.39% 2.05% 4.09% 3.51%
2026/09/06 4.56% 2.77% 2.82% 2.55% 2.68% 2.04% 2.5% 1.85% 2.97% 3.65%
2026/09/07 6.72% 3.09% 3% 2.64% 2.44% 0.37% 3.31% 1.77% 3.49% 4.1%
2026/09/08 4.86% 2.2% 2.64% 3.34% 2.99% 0.75% 2.79% 3% 1.97% 3.31%
2026/09/09 6.69% 1.74% 3.48% 2.9% 2.01% 1.51% 2.37% 2.13% 3.14% 3.17%
2026/09/10 6.74% 2.61% 3.53% 3.11% 2.45% 1.96% 2.72% 2.76% 2% 2.53%
2026/09/11 5.19% 5.05% 2.56% 4.37% 1.89% 0.54% 2.61% 2.58% 2.12% 2.11%
2026/09/12 6.41% 5.95% 3.66% 4.23% 1.66% 2.37% 2.31% 2.28% 2.49% 2.34%
2026/09/13 4.69% 3.65% 2.87% 2.99% 2.25% 3.88% 1.86% 2.76% 2.2% 2.08%
2026/09/14 4.34% 3.64% 2.97% 4.05% 2.45% 3.3% 2.08% 2.62% 2.62% 1.63%
2026/09/15 5.85% 4.08% 3.85% 3.33% 2.12% 2.67% 2.34% 2.87% 1.31% 1.39%
2026/09/16 7.61% 2.43% 3.34% 2.34% 1.86% 1.3% 2.19% 2.86% 2.24% 2.51%
2026/09/17 6.12% 3.78% 3.55% 2.79% 2.43% 3.67% 2.32% 3.14% 2.79% 3.73%
2026/09/18 6.56% 3.83% 3.49% 3.06% 1.6% 2.58% 2.55% 3.04% 2.17% 4.19%
2026/09/19 5.61% 4.7% 3.2% 2.88% 1.85% 1.57% 2.82% 1.22% 2.28% 5.03%
2026/09/20 5.31% 2.11% 3.31% 3.23% 1.52% 3.6% 2.67% 1.71% 2.71% 4.59%
2026/09/21 4.55% 3.94% 3.63% 3.97% 1.45% 1.73% 2.94% 1.93% 1.8% 4.19%
2026/09/22 7.26% 2.42% 2.99% 3.07% 1.83% 2.51% 2.12% 1.85% 1.07% 3.88%
2026/09/23 7.29% 3.37% 3.14% 3.45% 2% 2.11% 2.44% 1.79% 1.08% 4.29%
2026/09/24 6.7% 1.02% 2.82% 4.1% 1.17% 4.2% 2.54% 1.37% 1.15% 3.89%
2026/09/25 8.98% 1.53% 3.61% 5.04% 1.92% 2.71% 2.72% 1.42% 0.67% 0.35%
2026/09/26 6.57% 2.79% 3.49% 4.22% 1.98% 3.23% 2.32% 1.91% 1.14% 4.19%
2026/09/27 5.64% 2.37% 5.25% 5.78% 2.33% 3.31% 3.28% 2.01% 1.23% 3.97%
2026/09/28 4.99% 1.94% 4.07% 4.66% 2.34% 1.09% 3.52% 1.93% 1.12% 4.83%
2026/09/29 7.47% 3.16% 3.72% 3.88% 2.04% 2.64% 2.38% 1.56% 1.7% 1.52%
2026/09/30 9.25% 5.71% 3.91% 3.72% 2.94% 2.2% 1.96% 1.64% 1.3% 0.61%
  • medisave.co.uk
  • andmedicalshop.com
  • hollandandbarrett.com
  • randoxhealth.com
  • british-supplements.net
  • intushealthcare.com
  • onedaytests.com
  • bootshearingcare.com
  • checkmybodyhealth.com
  • smilewhite.co.uk

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In September 2026, medisave.co.uk led with a steady rise, peaking at 9.25% on the 30th. andmedicalshop.com fluctuated, ending at 5.71%. hollandandbarrett.com maintained stability, closing at 3.91%. randoxhealth.com showed moderate growth, finishing at 3.72%. british-supplements.net had minor fluctuations, ending at 2.94%. intushealthcare.com saw varied trends, closing at 2.20%. onedaytests.com experienced ups and downs, finishing at 1.96%. bootshearingcare.com had a slight decline, ending at 1.64%. checkmybodyhealth.com showed a downward trend, closing at 1.30%. smilewhite.co.uk fluctuated significantly, ending at 0.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    NHS hearing aids vs private hearing aids https://www.bootshearingcare.com

    Compare NHS and private hearing aids with Boots Hearingcare for informed decision-making

  2. 2
    Breast Implants vs Breast Augmentation: What is the Difference? https://www.ekolhospitals.com

    Breast augmentation aims to enlarge breasts for cosmetic or medical reasons, post-mastectomy, pregnancy, nursing.

  3. 3
    Wound Closure & Skin Adhesive Strips – Medisave UK https://www.medisave.co.uk

    Explore our Wound Closure & Skin Adhesive Strips collection – a comprehensive range of medical-grade wound closure solutions including Steri-Strips, Leukosan Strips, Leukostrip Sterile closures, and more.

  4. 4
    Arrange A Home Eye Test - NHS-Funded Eye Tests, At Home https://www.outsideclinic.co.uk

    Book A Home Eye Visit Today And Receive Expert Care In The Comfort Of Your Own Home. Eye...

  5. 5
    Vitality Health Business | 1 Month Free Cover https://www.vitality.co.uk › business › healthinsurance

    Between 1 July - 30 Sep. Eligibility criteria, minimum participant levels & T&Cs apply. Protect Your Employees With Vitality Small Business Health Insurance. Benefits of Vitality. Award-winning cover.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Boots Hearingcare stands out by empowering consumers with knowledge on NHS versus private hearing aids. Ekol Hospitals clarifies breast augmentation nuances, while Medisave UK offers a comprehensive range of wound closure solutions. Outside Clinic brings eye care home, and Vitality Health Business provides enticing health insurance offers.

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