UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.6418062148
59.3581937852
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 11%
Navigational 7%
Seasonal 0%
Local 2%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
randoxhealth.com 8.45
invisalign.co.uk 6.55
dexcom.com 5.14
medela.co.uk 4.99
vitality.co.uk 4.36
medisave.co.uk 4.25
hollandandbarrett.com 3.7
bootshearingcare.com 3.26
henryschein.co.uk 2.66
yorktest.com 2.06
others 54.58
  • randoxhealth.com - 8.45%
  • invisalign.co.uk - 6.55%
  • dexcom.com - 5.14%
  • medela.co.uk - 4.99%
  • vitality.co.uk - 4.36%
  • medisave.co.uk - 4.25%
  • hollandandbarrett.com - 3.7%
  • bootshearingcare.com - 3.26%
  • henryschein.co.uk - 2.66%
  • yorktest.com - 2.06%
  • others - 54.58%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 54.58% click share, overshadowing ‘randoxhealth.com’ at 8.45% and ‘invisalign.co.uk’ at 6.55%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk smilewhite.co.uk drkorosh.com vitality.co.uk randoxhealth.com checkmybodyhealth.com yorktest.com bootshearingcare.com yorkshiredentalsuite.co.uk sensu.co.uk
2026/07/01 15.62% 6.49% 4.53% 4.31% 3.65% 2.83% 3.95% 2.63% 0% 0.81%
2026/07/02 30.81% 5.81% 2.69% 3.69% 2.86% 1.38% 1.75% 3.09% 0% 1.02%
2026/07/03 8.78% 6.93% 8.88% 3.73% 4.58% 3.11% 2.75% 2.87% 2.07% 1.77%
2026/07/04 16.18% 4.26% 4.13% 3.53% 2.57% 2.61% 2.71% 2.35% 3.81% 1.81%
2026/07/05 8.16% 6.17% 6.33% 3.2% 2.87% 4.85% 2.2% 2.87% 3.89% 3.83%
2026/07/06 15.83% 4.62% 4.52% 3.75% 2.99% 2.72% 2.74% 2.06% 2.18% 3.01%
2026/07/07 22.9% 6.54% 1.97% 3.41% 3.19% 3.11% 2.13% 2.64% 4.44% 1.77%
2026/07/08 24.12% 4.74% 6.01% 3.46% 3.76% 3.14% 1.75% 2.97% 1.35% 2.56%
2026/07/09 25.79% 3.89% 2.33% 4.24% 4.68% 2.51% 2.27% 2.22% 1.05% 0.05%
2026/07/10 18.93% 4.11% 7.45% 3.44% 2.82% 3.08% 3.02% 2.24% 1.86% 4.01%
2026/07/11 32.72% 2.84% 3.63% 3.46% 3.46% 1.55% 1.95% 2.06% 1.13% 1.38%
2026/07/12 30.35% 3.88% 3.89% 3.02% 3.07% 2.25% 2.42% 2.2% 0.75% 1.05%
2026/07/13 27.32% 4.97% 5.44% 2.82% 2.35% 1.71% 1.84% 1.47% 1.95% 4.11%
2026/07/14 24.43% 3.92% 8.77% 3.72% 2.59% 1.99% 3.25% 2.43% 3.21% 3.22%
2026/07/15 23.28% 3.81% 6.88% 2.72% 2.97% 0.77% 3.33% 2.08% 3.84% 4.11%
2026/07/16 16.18% 7.01% 7.28% 4.16% 2.71% 2.11% 2.88% 1.7% 3.09% 2.71%
2026/07/17 7.32% 3.05% 5.16% 4.72% 4.28% 1.37% 2.03% 1.87% 4.89% 3.16%
2026/07/18 33.16% 8.28% 4.91% 3.96% 3.49% 1.63% 1.86% 1.9% 3.29% 2.57%
2026/07/19 36.15% 7.53% 5.21% 3.77% 4.07% 1.94% 2.62% 1.94% 0.56% 2.28%
2026/07/20 9.93% 3.2% 12.61% 4.62% 4.39% 1.05% 3.33% 2.85% 0.53% 7.14%
2026/07/21 24.3% 3.9% 8.72% 3.7% 2.58% 1.98% 3.23% 2.41% 3.19% 3.2%
2026/07/22 27.4% 5.18% 5.14% 2.49% 2.62% 2.08% 1.9% 1.92% 2.12% 2.91%
2026/07/23 20.5% 7.35% 7.06% 2.64% 4.54% 1.66% 2.41% 1.75% 2.45% 1.26%
2026/07/24 19.51% 4.31% 6.44% 3.02% 5.65% 1.93% 2.96% 1.83% 2.52% 4.53%
2026/07/25 36.22% 5.12% 5.6% 3.22% 2.81% 2.04% 2.57% 1.84% 1.69% 1.54%
2026/07/26 20.93% 4.51% 8.66% 2.55% 3.24% 2.36% 2.59% 1.67% 3.29% 4.44%
2026/07/27 18.27% 5.37% 5.05% 2.52% 3.71% 2.3% 2.24% 1.68% 2.47% 2.6%
2026/07/28 27.4% 7.18% 3.89% 2.56% 2.75% 2.19% 2.86% 1.46% 1.44% 1.46%
2026/07/29 21.23% 8.43% 5.62% 3.4% 3.88% 3.71% 2.65% 0.93% 0% 4.95%
2026/07/30 14.66% 7.41% 5.88% 4.29% 6.63% 1.9% 2.94% 1.23% 0% 1.08%
2026/07/31 27.89% 6.66% 6.26% 4% 3.56% 2.63% 1.8% 0.89% 0% 0%
  • invisalign.co.uk
  • smilewhite.co.uk
  • drkorosh.com
  • vitality.co.uk
  • randoxhealth.com
  • checkmybodyhealth.com
  • yorktest.com
  • bootshearingcare.com
  • yorkshiredentalsuite.co.uk
  • sensu.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, invisalign.co.uk dominated PPC spend, peaking mid-month. Smilewhite.co.uk and drkorosh.com showed steady, moderate activity. Vitality.co.uk and randoxhealth.com maintained low, consistent spend. The month concluded with invisalign.co.uk leading.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 262
2026/07/02 281
2026/07/03 283
2026/07/04 283
2026/07/05 283
2026/07/06 297
2026/07/07 279
2026/07/08 256
2026/07/09 264
2026/07/10 278
2026/07/11 292
2026/07/12 290
2026/07/13 297
2026/07/14 283
2026/07/15 273
2026/07/16 261
2026/07/17 260
2026/07/18 224
2026/07/19 241
2026/07/20 232
2026/07/21 283
2026/07/22 311
2026/07/23 308
2026/07/24 299
2026/07/25 307
2026/07/26 314
2026/07/27 302
2026/07/28 324
2026/07/29 250
2026/07/30 247
2026/07/31 241

Copyright © Adthena. All rights reserved.

July began with 262 advertisers, peaking at 324 on the 28th. Despite fluctuations, the month concluded with 241 advertisers, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
randoxhealth.com 2.62%
invisalign.co.uk 1.49%
e-surgery.com 0.73%
henryschein.co.uk 0.54%
drkorosh.com 0.54%
lloydspharmacy.com -0.59%
owletbabycare.co.uk -0.61%
medisave.co.uk -0.99%
medela.co.uk -1.27%
23andme.com -1.59%

Copyright © Adthena. All rights reserved.

Randoxhealth.com surged with a 2.62% click share increase, while 23andme.com faced a 1.59% decline. Invisalign.co.uk gained 1.49%, contrasting with medela.co.uk’s 1.27% drop.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medisave.co.uk hollandandbarrett.com smilewhite.co.uk drkorosh.com checkmybodyhealth.com medela.co.uk randoxhealth.com yorktest.com bootshearingcare.com cpapeuropa.com
2026/07/01 7.37% 2.57% 3.76% 2.54% 2.42% 2.46% 2.64% 3.29% 4.07% 2.23%
2026/07/02 6.33% 5.3% 3.9% 1.4% 1.46% 2.58% 2.17% 1.56% 5.54% 1.93%
2026/07/03 6.87% 4.89% 3.33% 3.73% 2.28% 4.04% 3.41% 2.09% 3.86% 2.81%
2026/07/04 6.47% 4.92% 2.26% 1.71% 2% 3.81% 1.62% 1.9% 3.2% 1.38%
2026/07/05 7.41% 5.03% 3% 2.63% 3.57% 3.13% 2.09% 1.61% 3.79% 4.12%
2026/07/06 5.57% 4.22% 2.7% 2.17% 2.55% 3.91% 2.21% 2.27% 3.21% 3.12%
2026/07/07 5.68% 5.46% 3.67% 0.82% 2.64% 3.08% 2.47% 1.93% 3.85% 3.42%
2026/07/08 5.88% 6.3% 2.49% 2.72% 2.64% 2.53% 2.39% 1.45% 4.07% 3.89%
2026/07/09 8.52% 4.48% 2.4% 1.13% 1.92% 2.95% 3.43% 1.62% 3.24% 0.6%
2026/07/10 7.45% 6.85% 2.4% 3.17% 2.47% 3.33% 1.7% 2.19% 3.1% 2.52%
2026/07/11 7.65% 5.91% 1.96% 1.68% 1.64% 2.5% 2.48% 1.7% 3.26% 3.45%
2026/07/12 7.59% 6.32% 2.23% 1.93% 1.88% 2.15% 2.42% 2.09% 3.71% 3.09%
2026/07/13 8.61% 5.22% 3.09% 2.69% 1.69% 3.6% 1.87% 1.98% 2.37% 1.01%
2026/07/14 9.05% 4.3% 2.35% 4.45% 1.8% 3.77% 2% 2.69% 3.43% 1.61%
2026/07/15 6.35% 3.61% 2.37% 4.02% 0.68% 1.95% 2.2% 2.8% 3.38% 1.03%
2026/07/16 2.85% 4.23% 4.36% 4.04% 1.94% 1.4% 1.92% 2.47% 2.7% 0%
2026/07/17 4.94% 7.18% 1.52% 2.17% 1% 2% 2.12% 1.22% 2.08% 0.98%
2026/07/18 4.01% 3.03% 7.23% 3.88% 2.37% 4.23% 3.75% 2.36% 3.86% 1.17%
2026/07/19 3.65% 4.62% 5.89% 3.74% 2.53% 3.3% 3.53% 3.41% 4.89% 0.85%
2026/07/20 4.32% 2.89% 2.37% 5.72% 0.95% 1.71% 2.96% 2.71% 4.12% 0%
2026/07/21 9.05% 4.3% 2.35% 4.45% 1.8% 3.77% 2% 2.69% 3.43% 1.61%
2026/07/22 6.34% 6.43% 3.15% 2.81% 1.96% 2.85% 1.91% 1.58% 2.95% 3.26%
2026/07/23 6.24% 3.16% 4.19% 3.47% 1.54% 2.57% 2.98% 2.2% 2.65% 3.12%
2026/07/24 6.41% 5.93% 2.47% 3.26% 1.65% 2.43% 3.92% 2.22% 2.6% 2.05%
2026/07/25 4.66% 4.63% 4.09% 3.62% 2.39% 2.53% 2.7% 2.93% 3.84% 1.25%
2026/07/26 5.23% 3.9% 2.81% 4.54% 2.08% 2.57% 2.48% 2.42% 2.59% 3.08%
2026/07/27 3.16% 4.15% 3.39% 3% 2.41% 1.21% 3.15% 2.09% 2.4% 1.15%
2026/07/28 3.9% 5.5% 4.37% 2.46% 2.22% 0.95% 2.18% 2.44% 2.35% 0.42%
2026/07/29 4.47% 4.94% 5.59% 3.55% 3.72% 0.98% 3.33% 2.51% 1.38% 1.3%
2026/07/30 6.37% 6.9% 4.25% 3.09% 1.52% 2.12% 4.24% 2.06% 1.55% 2.01%
2026/07/31 6.09% 5.82% 4.07% 4.03% 2.75% 2.6% 2.38% 1.54% 1.24% 0.81%
  • medisave.co.uk
  • hollandandbarrett.com
  • smilewhite.co.uk
  • drkorosh.com
  • checkmybodyhealth.com
  • medela.co.uk
  • randoxhealth.com
  • yorktest.com
  • bootshearingcare.com
  • cpapeuropa.com

Copyright © Adthena. All rights reserved.

In July 2026, medisave.co.uk led with fluctuating impressions, peaking mid-month. hollandandbarrett.com showed consistent growth, while smilewhite.co.uk and drkorosh.com had sporadic spikes. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Full Body Check, Just £179 - No GP Referral Needed https://www.bluecrestwellness.com

    Health MOTs covering vital organs and key markers with a personalised report.

  2. 2
    Don't Waste Your Money - Top 5 Coenzyme Q10 in 2026 https://www.clinical-reviews.com

    Coenzyme Q10 Is The Best Ingredient For Heart and Blood Health. Sponsored by Bettervits.

  3. 3
    Randox Health Check Tests http://www.randoxhealth.com › everyman › everywoman

    Full Body Health Tests — Randox Health Tests. Real-Time Health Insights. Take Action W/Randox. Book An Appointment

  4. 4
    Vitality Health Business | 1 Month Free Cover https://www.vitality.co.uk › business › healthinsurance

    Between 1 July - 30 Sep. Eligibility criteria, minimum participant levels & T&Cs apply. Protect Your...

  5. 5
    Composite Bonding From £395 https://www.yorkshiredentalsuite.co.uk

    Chelsea Bonding From £395 — Same Day Results, Crack & Chip Resistant – Enquire Today – From £395. Fixes Chips, and Cracks, Brightens Teeth By up to 10 Shades, and Closes Teeth Gaps. Fair Price Charter. Free Assessment.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Bluecrest Wellness stands out with its affordable full-body checkups, emphasizing accessibility without GP referrals. Clinical Reviews captivates with its focus on Coenzyme Q10, highlighting heart health benefits. Randox Health offers real-time insights, urging proactive health management. Vitality Health entices businesses with a free cover offer, while Yorkshire Dental Suite promises transformative dental solutions with same-day results. Each ad uniquely addresses health and wellness needs, showcasing diverse approaches to attract and engage potential customers.

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