Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 65.0889776873 |
| 34.9110223127 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 14 |
| 86 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| randoxhealth.com | 12.71 |
| invisalign.co.uk | 5.86 |
| medisave.co.uk | 4.2 |
| dexcom.com | 3.93 |
| vitality.co.uk | 3.49 |
| medela.co.uk | 3.26 |
| resmed.com | 3.22 |
| e-surgery.com | 3.16 |
| owletbabycare.co.uk | 2.95 |
| hollandandbarrett.com | 2.45 |
| others | 54.77 |
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Randoxhealth.com leads with 12.71% click share, followed by invisalign.co.uk at 5.86%. Others dominate with 54.77%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | randoxhealth.com | invisalign.co.uk | sensu.co.uk | medisave.co.uk | vitality.co.uk | yorktest.com | resmed.com | checkmybodyhealth.com | smilewhite.co.uk | cpap.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 4.49% | 27.34% | 0.69% | 0.85% | 3.56% | 2.11% | 1.05% | 2.03% | 8.31% | 1.67% |
| 2026/09/02 | 5.67% | 25.13% | 1.51% | 2.65% | 3.61% | 1.85% | 1.85% | 3.43% | 4.62% | 0.81% |
| 2026/09/03 | 5.46% | 19.96% | 0.54% | 1.21% | 4.39% | 1.94% | 1.36% | 3.68% | 5.47% | 0.39% |
| 2026/09/04 | 5.84% | 19.46% | 0.05% | 3.7% | 3.29% | 1.52% | 1% | 3.48% | 5.31% | 0.96% |
| 2026/09/05 | 7.43% | 25.2% | 2.81% | 2.21% | 4.75% | 2.56% | 0.44% | 4.06% | 6.34% | 0.73% |
| 2026/09/06 | 4.82% | 21.2% | 2.07% | 2.01% | 4.43% | 1.68% | 0.9% | 3.49% | 7.5% | 1.29% |
| 2026/09/07 | 4.38% | 22.62% | 2.03% | 3.26% | 4.71% | 1.74% | 0.77% | 4.28% | 8.72% | 1.11% |
| 2026/09/08 | 5.39% | 23.27% | 2.23% | 1.81% | 4.38% | 1.24% | 0.15% | 2.18% | 6.03% | 0.93% |
| 2026/09/09 | 5.85% | 14.81% | 2.76% | 3.11% | 4.16% | 1.8% | 0.91% | 3.98% | 6.99% | 1.14% |
| 2026/09/10 | 5.49% | 19.73% | 2.78% | 2.57% | 4.7% | 2.61% | 0.66% | 2.32% | 5.1% | 1.14% |
| 2026/09/11 | 7.25% | 22.16% | 2.57% | 2.18% | 4.37% | 2.05% | 0.39% | 2.57% | 4.17% | 1.93% |
| 2026/09/12 | 6.12% | 23.44% | 2.18% | 1.85% | 2.73% | 2.63% | 0.05% | 2.65% | 5.06% | 0.82% |
| 2026/09/13 | 4.22% | 31.4% | 0% | 1.47% | 2.82% | 3.79% | 0.56% | 2.29% | 4.02% | 1.75% |
| 2026/09/14 | 5.72% | 33.32% | 0.45% | 1.34% | 2.9% | 2.05% | 0.68% | 2.77% | 2.84% | 2.96% |
| 2026/09/15 | 6.77% | 10.16% | 2.96% | 2.96% | 4.21% | 2.71% | 0.38% | 1.64% | 3.05% | 0.84% |
| 2026/09/16 | 4.05% | 17.43% | 1.91% | 3.62% | 3.78% | 2.19% | 2.92% | 2.99% | 4.98% | 1.02% |
| 2026/09/17 | 4.6% | 20.02% | 1.38% | 2.87% | 3.61% | 3.74% | 3.03% | 3.2% | 7.5% | 1.98% |
| 2026/09/18 | 5.49% | 24.21% | 0% | 3.13% | 4.16% | 3.43% | 2.08% | 2.61% | 8.29% | 1.07% |
| 2026/09/19 | 4.93% | 24.88% | 0.98% | 3.26% | 3.48% | 2.56% | 4.25% | 2.58% | 8.61% | 1.12% |
| 2026/09/20 | 5.6% | 13.13% | 1.66% | 3.67% | 3.25% | 2.73% | 2.82% | 3.36% | 9.18% | 3.14% |
| 2026/09/21 | 6.27% | 18.84% | 2.27% | 2.01% | 3.19% | 3.12% | 3.2% | 2.11% | 8.5% | 2.23% |
| 2026/09/22 | 4.76% | 15.38% | 4.69% | 3.96% | 2.97% | 2.42% | 4.66% | 1.29% | 7.32% | 2.52% |
| 2026/09/23 | 6.17% | 16.28% | 3.61% | 2.97% | 2.67% | 2.8% | 3.14% | 1.35% | 7.68% | 3% |
| 2026/09/24 | 7.18% | 12.62% | 4.63% | 3.46% | 3.85% | 1.29% | 4.43% | 1.27% | 6.86% | 2.83% |
| 2026/09/25 | 9.84% | 16.47% | 4.55% | 5.4% | 3.79% | 1.97% | 3.75% | 0.8% | 0.33% | 3.39% |
| 2026/09/26 | 7.96% | 15.36% | 3.77% | 3.52% | 2.51% | 2.05% | 4% | 1.28% | 7.71% | 2.8% |
| 2026/09/27 | 11.62% | 5.18% | 5.54% | 2.91% | 3.43% | 2.37% | 3.33% | 1.49% | 7.94% | 3.7% |
| 2026/09/28 | 8.59% | 16.66% | 2.88% | 3.58% | 2.98% | 3.16% | 1.94% | 1.3% | 8.44% | 2.3% |
| 2026/09/29 | 8.75% | 7.31% | 2.42% | 3.75% | 3.03% | 4.43% | 3.07% | 2.31% | 3.68% | 2.93% |
| 2026/09/30 | 8.1% | 7.67% | 6.12% | 5.22% | 4.02% | 2.88% | 1.92% | 1.6% | 1.49% | 1.48% |
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In September 2026, Randox Health’s PPC spend share surged, peaking at 11.62% on the 27th. Invisalign’s share fluctuated, starting strong but dipping mid-month. Sensu and Medisave showed steady growth, while Smile White experienced a dramatic drop on the 25th. The month concluded with Randox Health leading, followed by Invisalign.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 194 |
| 2026/09/02 | 228 |
| 2026/09/03 | 221 |
| 2026/09/04 | 220 |
| 2026/09/05 | 230 |
| 2026/09/06 | 242 |
| 2026/09/07 | 232 |
| 2026/09/08 | 268 |
| 2026/09/09 | 259 |
| 2026/09/10 | 249 |
| 2026/09/11 | 221 |
| 2026/09/12 | 230 |
| 2026/09/13 | 214 |
| 2026/09/14 | 219 |
| 2026/09/15 | 230 |
| 2026/09/16 | 255 |
| 2026/09/17 | 235 |
| 2026/09/18 | 241 |
| 2026/09/19 | 225 |
| 2026/09/20 | 235 |
| 2026/09/21 | 230 |
| 2026/09/22 | 246 |
| 2026/09/23 | 239 |
| 2026/09/24 | 260 |
| 2026/09/25 | 245 |
| 2026/09/26 | 224 |
| 2026/09/27 | 219 |
| 2026/09/28 | 239 |
| 2026/09/29 | 245 |
| 2026/09/30 | 243 |
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September saw a dynamic shift in distinct advertisers, starting at 194 and peaking at 268 on the 8th. The month concluded with a stable 243, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Resmed.com and randoxhealth.com surged with click share increases of 3.09% and 3.38%, respectively. Meanwhile, medela.co.uk and invisalign.co.uk faced declines of 2.27% and 1.84%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | medisave.co.uk | andmedicalshop.com | hollandandbarrett.com | randoxhealth.com | british-supplements.net | intushealthcare.com | onedaytests.com | bootshearingcare.com | checkmybodyhealth.com | smilewhite.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 3.22% | 5.09% | 2.72% | 3.17% | 1.05% | 1.48% | 1.57% | 3.03% | 1.78% | 4.69% |
| 2026/09/02 | 5.97% | 2.96% | 4.73% | 3.37% | 1.67% | 1.73% | 2.04% | 2.12% | 2.93% | 2.47% |
| 2026/09/03 | 4.54% | 3.77% | 4.26% | 2.74% | 1.85% | 1.87% | 2.73% | 2.04% | 2.96% | 2.54% |
| 2026/09/04 | 6.72% | 3.22% | 4.05% | 2.7% | 2.81% | 2.69% | 2.9% | 2.38% | 2.65% | 2.32% |
| 2026/09/05 | 6.29% | 1.13% | 3.11% | 4.6% | 1.93% | 0.55% | 4.39% | 2.05% | 4.09% | 3.51% |
| 2026/09/06 | 4.56% | 2.77% | 2.82% | 2.55% | 2.68% | 2.04% | 2.5% | 1.85% | 2.97% | 3.65% |
| 2026/09/07 | 6.72% | 3.09% | 3% | 2.64% | 2.44% | 0.37% | 3.31% | 1.77% | 3.49% | 4.1% |
| 2026/09/08 | 4.86% | 2.2% | 2.64% | 3.34% | 2.99% | 0.75% | 2.79% | 3% | 1.97% | 3.31% |
| 2026/09/09 | 6.69% | 1.74% | 3.48% | 2.9% | 2.01% | 1.51% | 2.37% | 2.13% | 3.14% | 3.17% |
| 2026/09/10 | 6.74% | 2.61% | 3.53% | 3.11% | 2.45% | 1.96% | 2.72% | 2.76% | 2% | 2.53% |
| 2026/09/11 | 5.19% | 5.05% | 2.56% | 4.37% | 1.89% | 0.54% | 2.61% | 2.58% | 2.12% | 2.11% |
| 2026/09/12 | 6.41% | 5.95% | 3.66% | 4.23% | 1.66% | 2.37% | 2.31% | 2.28% | 2.49% | 2.34% |
| 2026/09/13 | 4.69% | 3.65% | 2.87% | 2.99% | 2.25% | 3.88% | 1.86% | 2.76% | 2.2% | 2.08% |
| 2026/09/14 | 4.34% | 3.64% | 2.97% | 4.05% | 2.45% | 3.3% | 2.08% | 2.62% | 2.62% | 1.63% |
| 2026/09/15 | 5.85% | 4.08% | 3.85% | 3.33% | 2.12% | 2.67% | 2.34% | 2.87% | 1.31% | 1.39% |
| 2026/09/16 | 7.61% | 2.43% | 3.34% | 2.34% | 1.86% | 1.3% | 2.19% | 2.86% | 2.24% | 2.51% |
| 2026/09/17 | 6.12% | 3.78% | 3.55% | 2.79% | 2.43% | 3.67% | 2.32% | 3.14% | 2.79% | 3.73% |
| 2026/09/18 | 6.56% | 3.83% | 3.49% | 3.06% | 1.6% | 2.58% | 2.55% | 3.04% | 2.17% | 4.19% |
| 2026/09/19 | 5.61% | 4.7% | 3.2% | 2.88% | 1.85% | 1.57% | 2.82% | 1.22% | 2.28% | 5.03% |
| 2026/09/20 | 5.31% | 2.11% | 3.31% | 3.23% | 1.52% | 3.6% | 2.67% | 1.71% | 2.71% | 4.59% |
| 2026/09/21 | 4.55% | 3.94% | 3.63% | 3.97% | 1.45% | 1.73% | 2.94% | 1.93% | 1.8% | 4.19% |
| 2026/09/22 | 7.26% | 2.42% | 2.99% | 3.07% | 1.83% | 2.51% | 2.12% | 1.85% | 1.07% | 3.88% |
| 2026/09/23 | 7.29% | 3.37% | 3.14% | 3.45% | 2% | 2.11% | 2.44% | 1.79% | 1.08% | 4.29% |
| 2026/09/24 | 6.7% | 1.02% | 2.82% | 4.1% | 1.17% | 4.2% | 2.54% | 1.37% | 1.15% | 3.89% |
| 2026/09/25 | 8.98% | 1.53% | 3.61% | 5.04% | 1.92% | 2.71% | 2.72% | 1.42% | 0.67% | 0.35% |
| 2026/09/26 | 6.57% | 2.79% | 3.49% | 4.22% | 1.98% | 3.23% | 2.32% | 1.91% | 1.14% | 4.19% |
| 2026/09/27 | 5.64% | 2.37% | 5.25% | 5.78% | 2.33% | 3.31% | 3.28% | 2.01% | 1.23% | 3.97% |
| 2026/09/28 | 4.99% | 1.94% | 4.07% | 4.66% | 2.34% | 1.09% | 3.52% | 1.93% | 1.12% | 4.83% |
| 2026/09/29 | 7.47% | 3.16% | 3.72% | 3.88% | 2.04% | 2.64% | 2.38% | 1.56% | 1.7% | 1.52% |
| 2026/09/30 | 9.25% | 5.71% | 3.91% | 3.72% | 2.94% | 2.2% | 1.96% | 1.64% | 1.3% | 0.61% |
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In September 2026, medisave.co.uk led with a steady rise, peaking at 9.25% on the 30th. andmedicalshop.com fluctuated, ending at 5.71%. hollandandbarrett.com maintained stability, closing at 3.91%. randoxhealth.com showed moderate growth, finishing at 3.72%. british-supplements.net had minor fluctuations, ending at 2.94%. intushealthcare.com saw varied trends, closing at 2.20%. onedaytests.com experienced ups and downs, finishing at 1.96%. bootshearingcare.com had a slight decline, ending at 1.64%. checkmybodyhealth.com showed a downward trend, closing at 1.30%. smilewhite.co.uk fluctuated significantly, ending at 0.61%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Compare NHS and private hearing aids with Boots Hearingcare for informed decision-making
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Explore our Wound Closure & Skin Adhesive Strips collection – a comprehensive range of medical-grade wound closure solutions including Steri-Strips, Leukosan Strips, Leukostrip Sterile closures, and more.
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Between 1 July - 30 Sep. Eligibility criteria, minimum participant levels & T&Cs apply. Protect Your Employees With Vitality Small Business Health Insurance. Benefits of Vitality. Award-winning cover.
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In the competitive landscape of healthcare PPC ads, Boots Hearingcare stands out by empowering consumers with knowledge on NHS versus private hearing aids. Ekol Hospitals clarifies breast augmentation nuances, while Medisave UK offers a comprehensive range of wound closure solutions. Outside Clinic brings eye care home, and Vitality Health Business provides enticing health insurance offers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Healthcare & Medical Biotech / Medical Equipment September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Healthcare & Medical Biotech / Medical Equipment September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Healthcare & Medical Biotech / Medical Equipment September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Healthcare & Medical Biotech / Medical Equipment September 2026 Report aggregates data from across both device types and Google Shopping.
The UK Healthcare & Medical Biotech / Medical Equipment September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.