UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.561928167
66.438071833
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 12%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 6.63
randoxhealth.com 6.13
hollandandbarrett.com 4.61
intushealthcare.com 4.32
medisave.co.uk 4.08
dexcom.com 3.4
vitality.co.uk 3.38
medela.co.uk 3.3
yorktest.com 2.47
zental.uk 2.43
others 59.25
  • invisalign.co.uk - 6.63%
  • randoxhealth.com - 6.13%
  • hollandandbarrett.com - 4.61%
  • intushealthcare.com - 4.32%
  • medisave.co.uk - 4.08%
  • dexcom.com - 3.4%
  • vitality.co.uk - 3.38%
  • medela.co.uk - 3.3%
  • yorktest.com - 2.47%
  • zental.uk - 2.43%
  • others - 59.25%

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In the healthcare PPC landscape, ‘others’ dominate with 59.25% click share, while Invisalign leads specific advertisers at 6.63%, followed by Randox Health at 6.13%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk smilewhite.co.uk intushealthcare.com hollandandbarrett.com yorktest.com sensu.co.uk zental.uk randoxhealth.com checkmybodyhealth.com medisave.co.uk
2026/04/01 5.14% 4.35% 6.72% 2.54% 3.46% 5.13% 2.98% 3.55% 2.49% 2.78%
2026/04/02 19.44% 4.23% 3.94% 2.22% 3.19% 4.8% 3.26% 3.99% 1.53% 3.14%
2026/04/03 19.72% 3.8% 4.29% 1.97% 3.12% 4.28% 2.27% 3.11% 2.35% 2.27%
2026/04/04 16.38% 3.31% 5.23% 2.13% 2.03% 5.78% 2.96% 2.68% 1.16% 1.7%
2026/04/05 22.8% 4.08% 5.61% 1.2% 1.81% 2.31% 2.52% 2.66% 1.76% 2.29%
2026/04/06 17.22% 6.19% 4.87% 2.14% 2.56% 1.98% 2.81% 3.34% 2.38% 2.49%
2026/04/07 23.56% 3.84% 4.53% 1.36% 4.56% 3.22% 2.97% 2.34% 2.42% 1.54%
2026/04/08 9.31% 6.49% 4.63% 2.58% 4.23% 1.92% 3.23% 2.82% 3.22% 1.64%
2026/04/09 15.96% 4.92% 6.25% 1.32% 2.97% 2.19% 1.78% 2.64% 2.27% 4.35%
2026/04/10 20.75% 3.29% 3.75% 2.33% 2.41% 4.18% 2.18% 2.87% 1.88% 3.9%
2026/04/11 11.72% 6.82% 5.4% 2.18% 2.64% 4.03% 2.89% 3.29% 1.74% 1.03%
2026/04/12 16.76% 8.25% 5.48% 1.6% 2.22% 2.31% 3.77% 2.42% 1.88% 1.12%
2026/04/13 17.8% 6.99% 4.52% 1.95% 2.46% 2.09% 2.71% 2.79% 1.97% 1.55%
2026/04/14 19.11% 7.59% 4.79% 2.19% 2.8% 2.02% 2.79% 1.41% 2.37% 4.45%
2026/04/15 22.46% 6.6% 3.63% 1.51% 2.37% 2.51% 3.17% 1.84% 2.04% 3.21%
2026/04/16 17.29% 5.22% 4.18% 1.82% 3.86% 2.34% 2.39% 2.45% 2.42% 4.02%
2026/04/17 14.04% 4.14% 4.14% 2.8% 3.52% 2.11% 3.01% 3.02% 2.65% 3.34%
2026/04/18 16.6% 3.31% 5.96% 3.26% 3.07% 2.03% 4.07% 2.93% 2.77% 1.81%
2026/04/19 14.57% 2.54% 6.63% 2.2% 3.72% 6.39% 3.72% 1.96% 1.57% 1.35%
2026/04/20 12.21% 4.44% 6.43% 2.83% 3.62% 2.67% 3.75% 2.85% 2.03% 2.42%
2026/04/21 24.71% 3.15% 4.95% 2.47% 3.46% 0% 3.77% 2.09% 1.2% 2.53%
2026/04/22 17.83% 5.02% 6.61% 4.17% 4.67% 0% 2.58% 2.39% 2.31% 2.29%
2026/04/23 20.87% 5.32% 3.68% 2.23% 4.11% 2.69% 2.38% 2.84% 1.75% 2.27%
2026/04/24 13.7% 5.28% 3.68% 2.29% 3.83% 3.7% 3.94% 2.31% 2.48% 1.17%
2026/04/25 16.69% 6.71% 3.01% 4.18% 4.01% 1.46% 4.31% 2.71% 2.04% 0.95%
2026/04/26 29.02% 6.97% 3.13% 2.51% 2.84% 1.56% 2.81% 2.37% 1.52% 0.41%
2026/04/27 16.59% 6.59% 4.89% 3.82% 2.98% 2.21% 1.96% 2.05% 2.51% 0.84%
2026/04/28 14.24% 7.25% 5.02% 3.49% 3.82% 1.39% 2.9% 2.06% 2.54% 1.06%
2026/04/29 15.7% 7.18% 6.39% 2.62% 2.65% 5.91% 3.25% 2.25% 1.48% 0.88%
2026/04/30 16.51% 7.55% 6.31% 3.58% 3.07% 2.9% 2.83% 2.32% 2.19% 1.13%
  • invisalign.co.uk
  • smilewhite.co.uk
  • intushealthcare.com
  • hollandandbarrett.com
  • yorktest.com
  • sensu.co.uk
  • zental.uk
  • randoxhealth.com
  • checkmybodyhealth.com
  • medisave.co.uk

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In April 2026, invisalign.co.uk dominated PPC spend, peaking at 29.02% on April 26. Meanwhile, smilewhite.co.uk showed steady growth, ending at 7.55%. Intushealthcare.com fluctuated, closing at 6.31%. Hollandandbarrett.com and yorktest.com maintained moderate shares, while sensu.co.uk and zental.uk experienced varied trends. Randoxhealth.com and checkmybodyhealth.com had consistent low shares, and medisave.co.uk saw a decline, finishing at 1.13%.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 263
2026/04/02 288
2026/04/03 286
2026/04/04 290
2026/04/05 299
2026/04/06 293
2026/04/07 280
2026/04/08 261
2026/04/09 289
2026/04/10 261
2026/04/11 251
2026/04/12 240
2026/04/13 260
2026/04/14 262
2026/04/15 281
2026/04/16 264
2026/04/17 247
2026/04/18 264
2026/04/19 255
2026/04/20 263
2026/04/21 252
2026/04/22 262
2026/04/23 265
2026/04/24 273
2026/04/25 253
2026/04/26 244
2026/04/27 278
2026/04/28 267
2026/04/29 273
2026/04/30 251

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April saw fluctuating advertiser numbers, peaking at 299 on April 5th, then declining to 251 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hollandandbarrett.com 2.04%
yorkshiredentalsuite.co.uk 1.66%
bakerstreetdental.com 0.58%
intushealthcare.com 0.53%
medisupplies.co.uk 0.52%
medela.co.uk -0.76%
dexcom.com -0.85%
resmed.com -1.21%
dentalbydesign.co.uk -1.28%
medisave.co.uk -2.13%

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Hollandandbarrett.com surged with a 2.04 increase, while medisave.co.uk dropped by 2.13. Yorkshiredentalsuite.co.uk rose 1.66, contrasting dentalbydesign.co.uk’s 1.28 decline.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hollandandbarrett.com intushealthcare.com smilewhite.co.uk medisave.co.uk zental.uk yorktest.com andmedicalshop.com checkmybodyhealth.com invisalign.co.uk medela.co.uk
2026/04/01 5.02% 8.02% 2.3% 5.69% 2.67% 2.22% 1.47% 2.13% 0.64% 2.79%
2026/04/02 4.74% 4.7% 2.41% 7.48% 3.05% 2.29% 3.91% 1.43% 2.07% 2.17%
2026/04/03 5.03% 6.32% 2.28% 5.52% 2.38% 2.6% 2.68% 2.45% 2.14% 2.63%
2026/04/04 5.21% 6.79% 1.96% 3.96% 3.17% 1.76% 3.81% 1.24% 1.75% 2.6%
2026/04/05 3.4% 7.75% 2.31% 5.4% 2.5% 1.47% 7.2% 1.6% 2.31% 1.79%
2026/04/06 4.64% 6.79% 3.55% 5.9% 2.91% 1.77% 3.32% 2.03% 1.9% 2.01%
2026/04/07 3.93% 6.55% 2.55% 4.24% 3.44% 3.76% 2.5% 2.65% 2.63% 1.43%
2026/04/08 5.24% 6.15% 3.63% 3.73% 3.04% 2.93% 2.95% 2.69% 0.99% 2.54%
2026/04/09 3.41% 7.58% 2.8% 9.73% 1.81% 2.22% 0.07% 2.08% 1.53% 2.62%
2026/04/10 5.87% 4.94% 1.91% 10.48% 2.05% 1.68% 2.52% 1.63% 2.43% 1.65%
2026/04/11 5.06% 8.2% 3.8% 2.02% 2.65% 1.74% 0.02% 1.57% 1.43% 1.12%
2026/04/12 3.42% 7.55% 4.98% 2.54% 4% 1.75% 0.05% 1.75% 2.04% 1.69%
2026/04/13 5.67% 5.54% 4.24% 3.42% 2.69% 2.08% 0% 1.86% 2.1% 0.95%
2026/04/14 4.81% 6.17% 4.16% 10.19% 2.86% 1.9% 0.41% 2.13% 1.97% 1.82%
2026/04/15 3.29% 5.43% 3.96% 8.48% 3.16% 1.6% 0% 1.94% 2.39% 1.32%
2026/04/16 3.62% 6.07% 2.92% 9.44% 2.12% 2.38% 1.35% 1.94% 1.73% 1.91%
2026/04/17 5.19% 5.8% 2.14% 7.14% 2.77% 2.08% 1.51% 1.97% 1.72% 2.67%
2026/04/18 6.91% 8.66% 1.88% 3.86% 3.7% 2.27% 1.24% 2.55% 1.72% 1.68%
2026/04/19 5.23% 9.63% 1.37% 3% 3.41% 2.54% 2.34% 1.57% 1.51% 1.85%
2026/04/20 6.07% 9.32% 2.43% 5.07% 3.29% 2.39% 4.15% 1.62% 1.33% 2.45%
2026/04/21 6.18% 7.78% 1.96% 6.22% 3.77% 2.83% 2.22% 1.23% 2.84% 1.82%
2026/04/22 8.8% 8.65% 2.69% 5.29% 2.32% 3.14% 3.27% 1.94% 1.9% 1.97%
2026/04/23 6.01% 5.83% 3.03% 4.87% 2.49% 2.9% 4.53% 1.77% 2.31% 1.51%
2026/04/24 5.16% 5.95% 3.03% 2.3% 3.79% 2.64% 1.35% 1.99% 1.56% 1.41%
2026/04/25 8.9% 4.01% 3.91% 1.78% 4.23% 2.96% 2.67% 1.68% 1.69% 0.92%
2026/04/26 6.88% 4.12% 4.33% 0.66% 2.75% 2.63% 1.3% 1.75% 3.19% 1.14%
2026/04/27 8.35% 6.38% 3.65% 1.67% 1.8% 2.02% 2.18% 2.03% 1.89% 0.36%
2026/04/28 7.4% 6.46% 4.34% 2.21% 3% 2.48% 2.24% 2.37% 1.76% 1.11%
2026/04/29 5.8% 9.52% 4.26% 1.9% 3.58% 2.08% 1.78% 1.47% 1.7% 1.01%
2026/04/30 7.9% 7.6% 4.16% 2.66% 2.54% 2.08% 1.94% 1.82% 1.7% 0.71%
  • hollandandbarrett.com
  • intushealthcare.com
  • smilewhite.co.uk
  • medisave.co.uk
  • zental.uk
  • yorktest.com
  • andmedicalshop.com
  • checkmybodyhealth.com
  • invisalign.co.uk
  • medela.co.uk

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Hollandandbarrett.com fluctuated, peaking at 8.90% on April 25. Intushealthcare.com led with 9.63% on April 19. Medisave.co.uk spiked to 10.48% on April 10. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Laser Eye Surgery £999 per eye | AccuVision - The Eye Clinic https://www.accuvision.co.uk › lasereyesurgery › £999-per-eye

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision. We believe your eyes are as unique as each fingerprint.

  2. 2
    Don't Waste Your Money - Top 5 Coenzyme Q10 in 2026 https://www.clinical-reviews.com

    We Ranked The Top 5 Conenzyme Q10 Supplements in 2026. Sponsored by Bettervits.

  3. 3
    Randox Health Check Tests http://www.randoxhealth.com › everyman › everywoman

    Full Body Health Tests — Understand Your Hormonal, Heart, Kidney, Liver, Thyroid, Digestive & Nutritional Health.

  4. 4
    Vitality Business Healthcare - Apple Watch Offer w/ Vitality https://www.vitality.co.uk › business › healthinsurance

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit agreement and T&C's apply. Award-winning cover.

  5. 5
    Hearing aid prices: how much do hearing aids cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

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In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messages. AccuVision’s ad emphasizes personalized care with a compelling price point for laser eye surgery, resonating with those seeking unique solutions. Clinical Reviews intrigues with a future-focused ranking of Coenzyme Q10 supplements, appealing to health-conscious consumers. Randox Health offers comprehensive health insights, addressing holistic well-being. Vitality entices businesses with an Apple Watch offer, blending technology with health benefits. Lastly, Which? provides trusted reviews on hearing aids, leveraging credibility and expertise. Each ad uniquely addresses consumer needs, showcasing diverse approaches in healthcare advertising.

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