UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.1794136185
54.8205863815
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 11%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
randoxhealth.com 14.14
invisalign.co.uk 3.77
yorktest.com 3.36
med-fit.store 3.27
dexcom.com 3.05
intushealthcare.com 2.96
e-surgery.com 2.86
hollandandbarrett.com 2.57
medela.co.uk 2.25
bootshearingcare.com 1.9
others 59.87
  • randoxhealth.com - 14.14%
  • invisalign.co.uk - 3.77%
  • yorktest.com - 3.36%
  • med-fit.store - 3.27%
  • dexcom.com - 3.05%
  • intushealthcare.com - 2.96%
  • e-surgery.com - 2.86%
  • hollandandbarrett.com - 2.57%
  • medela.co.uk - 2.25%
  • bootshearingcare.com - 1.9%
  • others - 59.87%

Copyright © Adthena. All rights reserved.

Randoxhealth.com leads with a 14.14% click share, while ‘others’ dominate at 59.87%. Invisalign.co.uk follows at 3.77%, with Yorktest.com at 3.36%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk randoxhealth.com smilewhite.co.uk checkmybodyhealth.com yorktest.com cpap.co.uk myjuniper.co.uk e-surgery.com intushealthcare.com gettested.co.uk
2026/06/01 22.09% 6.18% 2.72% 3.13% 5.52% 1.93% 1.87% 1.7% 3.96% 2.12%
2026/06/02 13.24% 7.18% 3.55% 3.82% 6.25% 1.42% 1.77% 1.31% 4.33% 2.3%
2026/06/03 11.76% 6.48% 3.2% 2.96% 5.17% 2.49% 2.29% 1.49% 4.8% 1.2%
2026/06/04 15.36% 8.01% 3% 2.86% 6.2% 1.29% 1.62% 2.23% 2.94% 2.41%
2026/06/05 12.11% 7.45% 2.63% 3.64% 6.05% 2.67% 1.12% 2.35% 2.98% 2.5%
2026/06/06 14.49% 9.66% 3.49% 3.2% 5.16% 2.01% 1.36% 2.1% 3.65% 2.37%
2026/06/07 12.7% 8.91% 3.53% 3.23% 4.56% 1.99% 1.98% 2.67% 4.95% 2.43%
2026/06/08 13.95% 7.57% 3.21% 2.54% 4.16% 1.4% 1.86% 2.9% 3.13% 1.84%
2026/06/09 8.72% 7.41% 3.05% 3.13% 5.72% 1.53% 1.83% 1.27% 4.22% 2.38%
2026/06/10 7.29% 9.03% 2.74% 2.53% 6.33% 2.38% 1.81% 3% 3.34% 2.62%
2026/06/11 8.82% 7.95% 3.26% 3.42% 6% 2.55% 1.47% 2.74% 3.12% 2.58%
2026/06/12 10.77% 9.69% 3.03% 3.11% 4.72% 1.34% 1.38% 2.64% 3.94% 2.48%
2026/06/13 13.19% 9.08% 2.91% 2.8% 4.19% 1.94% 2.02% 2.64% 4.84% 2.48%
2026/06/14 17.05% 7.41% 3.68% 2.11% 3.66% 1.63% 1.5% 3.05% 3.59% 1.75%
2026/06/15 4.97% 8.68% 3.71% 3.12% 5.38% 2.71% 1.97% 2.78% 4.76% 2.62%
2026/06/16 13.11% 8.61% 3.78% 2.31% 5.81% 2.68% 1.73% 2.94% 2.49% 2.59%
2026/06/17 7.76% 8.01% 3.19% 3.32% 5.19% 2.08% 1.65% 2.6% 3.28% 2.5%
2026/06/18 6.62% 7.98% 2.95% 3.49% 4.68% 2.18% 1.71% 3.04% 4.51% 2.72%
2026/06/19 1.21% 8.51% 2.8% 3.13% 6.63% 2.91% 1.44% 1.77% 3.89% 2.98%
2026/06/20 7.2% 3.28% 4.4% 2.02% 2.44% 2.03% 1.19% 1.3% 1.65% 0.06%
2026/06/21 18.52% 3.86% 6.21% 1.15% 2.61% 1.78% 1.79% 1.67% 2.36% 0.04%
2026/06/22 21.31% 3.45% 6.15% 1.47% 2.28% 1.91% 1.4% 0.64% 0.93% 0.05%
2026/06/23 11.75% 2.96% 5.74% 1.08% 2.28% 2.13% 1.45% 0.73% 2.37% 0.09%
2026/06/24 12.54% 3.23% 6.1% 1.88% 2.69% 2.42% 2.14% 1.27% 1.72% 0.23%
2026/06/25 14.21% 3.58% 6.85% 2.39% 2.7% 0.65% 2.4% 0.32% 2.78% 0.26%
2026/06/26 10.71% 3.71% 7.47% 1.53% 2.65% 2.59% 1.67% 0.77% 1.45% 0.23%
2026/06/27 7.38% 3.85% 6.92% 1.83% 2.85% 2.89% 2.58% 1.31% 1.74% 0.14%
2026/06/28 11.91% 5.46% 7.47% 1.94% 2.81% 3.69% 0.95% 1.83% 1.98% 0.03%
2026/06/29 12.55% 3.86% 5.2% 3.07% 2.69% 1.32% 1.89% 1.49% 0.94% 0.47%
2026/06/30 16.89% 6.57% 5.46% 3.25% 3.24% 2.02% 1.98% 1.17% 0.96% 0.23%
  • invisalign.co.uk
  • randoxhealth.com
  • smilewhite.co.uk
  • checkmybodyhealth.com
  • yorktest.com
  • cpap.co.uk
  • myjuniper.co.uk
  • e-surgery.com
  • intushealthcare.com
  • gettested.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Invisalign.co.uk led with fluctuating spend, peaking early and mid-month. Randoxhealth.com saw a steady decline, while Smilewhite.co.uk and Checkmybodyhealth.com experienced gradual increases. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 357
2026/06/02 369
2026/06/03 370
2026/06/04 342
2026/06/05 381
2026/06/06 354
2026/06/07 360
2026/06/08 373
2026/06/09 362
2026/06/10 334
2026/06/11 368
2026/06/12 342
2026/06/13 333
2026/06/14 320
2026/06/15 353
2026/06/16 318
2026/06/17 344
2026/06/18 375
2026/06/19 376
2026/06/20 302
2026/06/21 282
2026/06/22 293
2026/06/23 315
2026/06/24 301
2026/06/25 285
2026/06/26 286
2026/06/27 288
2026/06/28 277
2026/06/29 274
2026/06/30 279

Copyright © Adthena. All rights reserved.

June began with 357 advertisers, peaking at 381 on the 5th. A decline followed, ending the month at 279.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bootshearingcare.com 2.58%
dexcom.com 2.03%
hiddenhearing.co.uk 1.4%
medisave.co.uk 0.97%
vitality.co.uk 0.91%
e-surgery.com -0.81%
yorktest.com -0.94%
intushealthcare.com -0.96%
med-fit.store -2.76%
randoxhealth.com -4.42%

Copyright © Adthena. All rights reserved.

Bootshearingcare.com leads with a 2.58% click share increase, while randoxhealth.com drops by 4.42%. Hiddenhearing.co.uk and dexcom.com also see positive gains.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medisave.co.uk randoxhealth.com smilewhite.co.uk checkmybodyhealth.com yorktest.com hollandandbarrett.com intushealthcare.com andmedicalshop.com gettested.co.uk med-fit.store
2026/06/01 1.42% 3.76% 1.75% 2.66% 4.59% 3.73% 5.37% 0.86% 2.49% 6.16%
2026/06/02 2.08% 3.64% 2.42% 2.91% 4.22% 3.37% 5.39% 3.92% 2.23% 4.98%
2026/06/03 2.02% 3.32% 2.12% 2.12% 3.16% 1.85% 6.57% 5.25% 1.2% 5.5%
2026/06/04 1.9% 4.74% 2.11% 2.23% 4.34% 3.74% 3.86% 1.48% 2.5% 3.97%
2026/06/05 2.61% 4.38% 1.84% 2.77% 4.13% 3.73% 2.97% 4.31% 2.39% 5.77%
2026/06/06 1.21% 5.96% 2.46% 2.42% 3.8% 3.04% 6.17% 0.6% 2.41% 3.79%
2026/06/07 1% 5.1% 2.49% 2.48% 3.43% 4.32% 6.44% 0.72% 2.55% 4.61%
2026/06/08 1.78% 4.46% 2.41% 2.02% 2.98% 4.07% 4.83% 0.57% 2.08% 4.69%
2026/06/09 2.43% 3.82% 2.03% 2.24% 3.56% 3.53% 5.21% 4.34% 2.23% 4.75%
2026/06/10 2.53% 5.25% 1.91% 1.85% 4.18% 3.57% 3.83% 1.96% 2.53% 3.86%
2026/06/11 3.42% 4.7% 2.23% 2.53% 3.92% 3.42% 3.14% 4.36% 2.41% 5.84%
2026/06/12 2.08% 5.97% 2.16% 2.36% 3.23% 3.41% 6.46% 0.85% 2.48% 3.72%
2026/06/13 1.1% 5.21% 2.29% 2.18% 3.01% 4.66% 6.52% 0.77% 2.67% 4.18%
2026/06/14 1.81% 4.72% 2.71% 1.67% 2.69% 3.66% 5.43% 0.83% 1.99% 4.53%
2026/06/15 1.59% 4.19% 2.4% 2.18% 3.39% 4.41% 5.92% 0.83% 2.44% 5.55%
2026/06/16 2.65% 4.99% 2.59% 1.72% 3.9% 4.21% 3.18% 2.16% 2.62% 3.45%
2026/06/17 2.76% 4.18% 2.1% 2.3% 3.23% 3.95% 4.67% 2.56% 2.32% 3.42%
2026/06/18 3.29% 3.76% 1.85% 2.36% 2.83% 3.72% 5.7% 2.83% 2.53% 3.35%
2026/06/19 3.22% 4.3% 1.72% 2.02% 3.7% 3.96% 4.86% 2.04% 2.52% 2.69%
2026/06/20 3.14% 2.08% 3.23% 1.51% 1.88% 2.7% 1.74% 0.22% 0.1% 0%
2026/06/21 2.44% 2.74% 5.52% 1.27% 2.32% 1.26% 3.23% 0.21% 0.09% 0%
2026/06/22 3.91% 2.4% 5.51% 1.62% 2.17% 2.26% 1.5% 0.05% 0.04% 0%
2026/06/23 3.85% 1.81% 4.61% 0.96% 1.7% 2.9% 2.97% 0.88% 0.14% 0%
2026/06/24 2.81% 1.96% 4.77% 1.72% 2% 3.41% 1.69% 1.81% 0.29% 0%
2026/06/25 4.08% 2.29% 5.52% 2.03% 2.03% 2.95% 2.94% 0.59% 0.22% 0%
2026/06/26 3.47% 2.26% 6.03% 1.22% 1.88% 4.17% 1.66% 1.69% 0.39% 0%
2026/06/27 3.47% 2.33% 5.55% 1.53% 2.04% 2.93% 2.03% 0% 0.21% 0%
2026/06/28 2.16% 3.96% 6.74% 1.94% 2.43% 2.64% 3.04% 0% 0.06% 0%
2026/06/29 3.96% 2.59% 4.54% 2.98% 2.3% 2.98% 1.16% 0.73% 0.47% 0%
2026/06/30 5.32% 5.03% 4.81% 3.15% 2.71% 2.65% 1.31% 0.64% 0.18% 0%
  • medisave.co.uk
  • randoxhealth.com
  • smilewhite.co.uk
  • checkmybodyhealth.com
  • yorktest.com
  • hollandandbarrett.com
  • intushealthcare.com
  • andmedicalshop.com
  • gettested.co.uk
  • med-fit.store

Copyright © Adthena. All rights reserved.

In June 2026, medisave.co.uk’s impression share fluctuated, peaking at 5.32% on the 30th. Randoxhealth.com saw a decline mid-month but rebounded to 5.03%. Smilewhite.co.uk surged to 6.74% on the 28th. Checkmybodyhealth.com ended at 3.15%, while yorktest.com stabilized at 2.71%. Med-fit.store’s share decreased, finishing at 2.69%. Hollandandbarrett.com and intushealthcare.com both experienced declines, closing at 2.65% and 1.31%, respectively. Andmedicalshop.com and gettested.co.uk had minimal shares, ending at 0.64% and 0.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Price of Implants - Safely Replace Missing Teeth https://www.bupa.co.uk › implants

    Get dental implants, a natural looking, long-term solution to replace missing teeth.

  2. 2
    Don't Waste Your Money - Top 5 Coenzyme Q10 in 2026 https://www.clinical-reviews.com

    Coenzyme Q10 Is The Best Ingredient For Heart, Blood & Fertility. Sponsored by Bettervits.

  3. 3
    Randox Health Check Tests | Full Body Health Tests http://www.randoxhealth.com › everyman › everywoman

    Randox Health Tests. Real-Time Health Insights. Take Action W/Randox. Book An Appointment

  4. 4
    Vitality Health Business | Apple Watch Offer w/ Vitality https://www.vitality.co.uk › business › healthinsurance

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit agreement and T&C's apply. Benefits of Vitality.

  5. 5
    Best hearing aid providers in the UK - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bupa.co.uk stands out with its promise of natural-looking dental implants, while Clinical-Reviews.com highlights Coenzyme Q10’s health benefits. Randoxhealth.com offers real-time health insights, and Vitality.co.uk entices businesses with Apple Watch incentives. Which.co.uk provides trusted reviews on hearing aids, showcasing diverse health solutions.

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