UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.361505733
38.638494267
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 8%
Seasonal 0%
Local 1%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
randoxhealth.com 10.98
medisave.co.uk 5.91
e-surgery.com 4.44
invisalign.co.uk 4.15
resmed.com 3.55
hollandandbarrett.com 3.12
dexcom.com 2.77
medela.co.uk 2.75
yorktest.com 2.56
vitality.co.uk 2.29
others 57.48
  • randoxhealth.com - 10.98%
  • medisave.co.uk - 5.91%
  • e-surgery.com - 4.44%
  • invisalign.co.uk - 4.15%
  • resmed.com - 3.55%
  • hollandandbarrett.com - 3.12%
  • dexcom.com - 2.77%
  • medela.co.uk - 2.75%
  • yorktest.com - 2.56%
  • vitality.co.uk - 2.29%
  • others - 57.48%

Copyright © Adthena. All rights reserved.

Randoxhealth.com leads with 10.98% click share, while ‘others’ dominate at 57.48%. Medisave.co.uk follows at 5.91%, with e-surgery.com at 4.44%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk venneir.com resmed.com randoxhealth.com yorktest.com vitality.co.uk sensu.co.uk medisave.co.uk e-surgery.com selfimed.com
2026/10/01 3.65% 1.73% 2.93% 9.22% 2.98% 1.9% 5.11% 4.96% 3.18% 0.47%
2026/10/02 20.75% 1.42% 2.8% 6.53% 2.59% 1.45% 4.7% 5.82% 2.37% 1.68%
2026/10/03 14.6% 1.92% 3.18% 9.11% 4.13% 1.96% 5.76% 4.88% 2.39% 2.76%
2026/10/04 4.26% 2.03% 3.69% 8.89% 4.68% 2.68% 3.57% 4.61% 2.96% 2.91%
2026/10/05 16.3% 1.83% 1.99% 7.5% 3.36% 2.51% 7.7% 5.07% 2.38% 2.58%
2026/10/06 13.15% 1.73% 2.48% 10.48% 5.58% 2.48% 4.87% 4.39% 2.52% 3.36%
2026/10/07 7.32% 1.06% 3.15% 11.24% 5.13% 1.93% 6.51% 2.85% 3.23% 2.24%
2026/10/08 19.4% 1.2% 2.81% 7.86% 2.38% 1.82% 2.87% 3.96% 2.24% 2.41%
2026/10/09 18.78% 1.3% 2.29% 9.41% 2.48% 2.5% 2.32% 4.48% 2.17% 3.47%
2026/10/10 21.28% 1.87% 1.92% 8.74% 4.98% 2.44% 0.88% 4.19% 2.32% 4.99%
2026/10/11 20.96% 1.79% 1.79% 8.12% 4.91% 2.54% 2.02% 4.4% 2.42% 4.03%
2026/10/12 12.13% 1.87% 1.92% 6.32% 4.26% 2.48% 2.87% 4.7% 2.87% 4.53%
2026/10/13 12.31% 2.84% 1.52% 6.75% 6.5% 2.27% 2.46% 4.35% 3.04% 4.45%
2026/10/14 15.92% 2.51% 1.94% 5% 5.33% 2.58% 5.83% 4.31% 3.87% 3.05%
2026/10/15 22.03% 2.53% 1.82% 3.91% 3.25% 2.36% 0.75% 4.6% 2.96% 4.14%
2026/10/16 19.83% 3.05% 1.87% 3.77% 4.13% 2.35% 3.37% 3.3% 3.82% 4.2%
2026/10/17 14.52% 3.27% 2.54% 5.18% 4.64% 2.61% 6.54% 3.64% 3.34% 3.04%
2026/10/18 17.24% 2.16% 2.91% 5.27% 2.86% 2.43% 4.28% 3.67% 3.87% 3.22%
2026/10/19 14.14% 2.89% 3.27% 4.82% 5.35% 1.94% 3.05% 3.17% 3.72% 3.07%
2026/10/20 17.53% 2.89% 2.46% 5.05% 4.17% 2.36% 2.6% 3.02% 4.73% 2.78%
2026/10/21 20.25% 2.74% 2.09% 6.66% 3.76% 2.45% 3.99% 3.23% 3.45% 1.23%
2026/10/22 14.9% 3.54% 2.21% 6.62% 3.86% 2.14% 3.7% 3.6% 3.67% 1.34%
2026/10/23 19.81% 2.51% 2.85% 5.93% 4.08% 2.2% 2.04% 3.99% 4.33% 1.43%
2026/10/24 15.24% 5.67% 3.16% 4.94% 3.71% 2.08% 2.35% 3.6% 2.86% 1.66%
2026/10/25 6.16% 5.22% 3.39% 4.08% 4.55% 2.51% 5.65% 4.1% 3.54% 2.92%
2026/10/26 6.14% 7.31% 3.03% 2.41% 4.02% 2.23% 5.67% 2.16% 3.29% 2.67%
2026/10/27 16.31% 5.64% 2.86% 3.91% 2.93% 1.92% 5.02% 2.99% 3.13% 1.3%
2026/10/28 11.94% 4.39% 3.58% 3.3% 2.9% 2.63% 4.78% 1.85% 3.44% 1.78%
2026/10/29 19.18% 5.4% 2.38% 2.7% 3.04% 1.82% 2.32% 2.76% 3.19% 0.88%
2026/10/30 18.74% 4.34% 2.68% 2.45% 2.93% 2.33% 4.71% 2.55% 2% 2.11%
2026/10/31 23.81% 4.25% 2.82% 2.78% 2.75% 2.35% 2.22% 2.22% 1.97% 1.94%
  • invisalign.co.uk
  • venneir.com
  • resmed.com
  • randoxhealth.com
  • yorktest.com
  • vitality.co.uk
  • sensu.co.uk
  • medisave.co.uk
  • e-surgery.com
  • selfimed.com

Copyright © Adthena. All rights reserved.

In October 2026, Invisalign.co.uk dominated PPC spend, peaking at 23.81% on the 31st. Venneir.com and Resmed.com maintained steady, lower shares. Randoxhealth.com saw a decline, while Yorktest.com fluctuated. Sensu.co.uk and Medisave.co.uk showed varied trends. E-surgery.com and Selfimed.com had modest shares, ending the month with slight decreases.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 252
2026/10/02 238
2026/10/03 230
2026/10/04 234
2026/10/05 237
2026/10/06 230
2026/10/07 233
2026/10/08 242
2026/10/09 235
2026/10/10 230
2026/10/11 240
2026/10/12 242
2026/10/13 234
2026/10/14 262
2026/10/15 247
2026/10/16 261
2026/10/17 241
2026/10/18 260
2026/10/19 248
2026/10/20 244
2026/10/21 252
2026/10/22 247
2026/10/23 242
2026/10/24 273
2026/10/25 274
2026/10/26 269
2026/10/27 270
2026/10/28 270
2026/10/29 271
2026/10/30 269
2026/10/31 253

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertiser numbers, starting at 252 and dipping to 230 mid-month. A surge followed, peaking at 274, concluding at 253.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
e-surgery.com 0.94%
hollandandbarrett.com 0.82%
venneir.com 0.78%
owletbabycare.co.uk 0.6%
philips.co.uk 0.56%
pharmacy2u.co.uk -0.57%
dexcom.com -0.59%
medisave.co.uk -0.68%
selfimed.com -1.05%
randoxhealth.com -5.26%

Copyright © Adthena. All rights reserved.

Randoxhealth.com saw a significant drop of 5.26% in click share, while e-surgery.com experienced a notable increase of 0.94%.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medisave.co.uk hollandandbarrett.com intushealthcare.com selfimed.com andmedicalshop.com resmed.com venneir.com onedaytests.com yorktest.com randoxhealth.com
2026/10/01 9.08% 4.55% 2.43% 0.77% 3.63% 2.3% 0.92% 2.1% 1.97% 4.23%
2026/10/02 8.16% 3.57% 2.93% 3.33% 4.28% 2.63% 0.77% 2.26% 1.64% 3.43%
2026/10/03 7.71% 4.25% 3.07% 2.47% 4.18% 2.58% 1.03% 2.5% 2.67% 5.34%
2026/10/04 8.1% 3.61% 3.07% 3.31% 4.67% 2.66% 1.3% 2.09% 2.92% 3.98%
2026/10/05 9.5% 3.93% 3.21% 2.87% 4.09% 1.82% 1.1% 2.54% 2.23% 3.54%
2026/10/06 9.12% 3.61% 1.98% 2.65% 3.64% 2.01% 1.56% 1.82% 3.48% 5.68%
2026/10/07 6.76% 3.99% 2.77% 2.09% 4.53% 2.31% 0.59% 1.74% 3.08% 5.97%
2026/10/08 7.38% 3.86% 3.13% 3.1% 4.13% 2.54% 1.04% 1.73% 1.6% 4.23%
2026/10/09 9.33% 4.36% 3.73% 3.39% 3.84% 2% 1.19% 1.74% 1.74% 4.67%
2026/10/10 8.92% 3.92% 3.73% 5.65% 2.42% 1.72% 1.66% 2.16% 3.21% 4.57%
2026/10/11 8.69% 3.62% 3.14% 5.18% 3.2% 1.69% 2.07% 2.79% 3.35% 4.32%
2026/10/12 8.67% 3.23% 2.76% 5.47% 3.12% 1.7% 1.5% 3.31% 2.65% 3.29%
2026/10/13 8.14% 2.42% 2.7% 5.89% 4.36% 1.58% 2.26% 2.24% 4.03% 3.76%
2026/10/14 8.88% 2.13% 2.64% 4.79% 4.23% 1.82% 1.89% 0.82% 3.32% 3.05%
2026/10/15 9.06% 2.97% 2.44% 5.49% 4.49% 1.8% 2.15% 1.62% 2% 2.38%
2026/10/16 8.54% 3.57% 2.01% 6.39% 2.4% 1.66% 2.77% 2.13% 2.59% 2.15%
2026/10/17 8.44% 3.2% 2.32% 4.04% 2.3% 2.09% 2.25% 1.88% 2.88% 3.11%
2026/10/18 7.91% 3.3% 1.16% 4.98% 3.14% 2.16% 1.66% 2.42% 1.93% 2.95%
2026/10/19 7% 3.79% 2.12% 4.51% 3.41% 2.49% 2.34% 2.14% 3.06% 2.48%
2026/10/20 7.61% 3.89% 1.39% 5.07% 4.06% 1.87% 2.56% 2% 2.53% 2.55%
2026/10/21 7.99% 4.55% 2.12% 1.48% 4.05% 1.65% 1.87% 2.23% 2.28% 3.29%
2026/10/22 9.28% 4.32% 1.92% 1.49% 2.33% 1.65% 2.49% 1.91% 2.19% 3.64%
2026/10/23 8.54% 3.71% 1.55% 1.5% 1.89% 2.21% 2% 2.78% 2.52% 3.54%
2026/10/24 6.52% 3.98% 1.74% 2.08% 2.2% 2.21% 2.74% 2.48% 2.24% 2.89%
2026/10/25 7.24% 3.83% 2.4% 2.49% 2.12% 2.19% 2.4% 2.49% 2.63% 2.02%
2026/10/26 5.36% 4.08% 2.35% 2.64% 2.71% 2.09% 3.33% 2.46% 2.22% 1.41%
2026/10/27 8.51% 5.12% 2.08% 1.31% 2.54% 1.9% 2.84% 2.8% 1.87% 2.3%
2026/10/28 5.49% 4.1% 2.48% 2.43% 2.8% 2.6% 2.1% 3.16% 1.69% 1.75%
2026/10/29 7.02% 4.49% 2.44% 0.88% 0.98% 1.9% 3.05% 3.01% 1.83% 1.66%
2026/10/30 7.07% 5.53% 2.02% 3.59% 3.18% 2.25% 2.14% 2.21% 1.71% 1.32%
2026/10/31 6.26% 5.45% 2.8% 2.73% 2.56% 2.29% 2.2% 2.01% 1.54% 1.48%
  • medisave.co.uk
  • hollandandbarrett.com
  • intushealthcare.com
  • selfimed.com
  • andmedicalshop.com
  • resmed.com
  • venneir.com
  • onedaytests.com
  • yorktest.com
  • randoxhealth.com

Copyright © Adthena. All rights reserved.

In October 2026, medisave.co.uk led with fluctuating impressions, peaking at 9.50%. hollandandbarrett.com saw a steady rise, ending at 5.45%. selfimed.com surged mid-month, while randoxhealth.com declined, closing at 1.48%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    NHS hearing aids vs private hearing aids | Boots Hearingcare -... https://www.bootshearingcare.com

    Compare NHS and private hearing aids with Boots Hearingcare for informed decision-making

  2. 2
    Private Orthopaedic Care – Specialists & Clinics | HCA UK https://www.hcahealthcare.co.uk

    Find a Private Orthopaedic Consultant in London and Make an Appointment Online Today

  3. 3
    Wound Closure & Skin Adhesive Strips – Medisave UK https://www.medisave.co.uk

    Explore our Wound Closure & Skin Adhesive Strips collection – a comprehensive range of medical-grade wound closure solutions including Steri-Strips, Leukosan Strips, Leukostrip Sterile closures, and more.

  4. 4
    Pharmacy2U Online Doctor - UK's Largest Digital Pharmacy https://www.pharmacy2u.co.uk/weight-loss/service

    Pharmacy2U Group - Serving 2m Patients. The Nation's Largest Online Pharmacy. Lower Prices Now Available Within Our Weight Management Consultation Service. Trusted NHS Partner. Price Drop. Free Delivery. Easy Online Consultation. PayPal Pay In 3. Services: Online Doctor, ED Services.

  5. 5
    Vitality Health Business | 1 Month Free Cover https://www.vitality.co.uk

    Between 1 July - 30 Sep. Eligibility criteria, minimum participant levels & T&Cs apply. Protect Your Employees With Vitality Small Business Health Insurance. Benefits of Vitality. Award-winning cover.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Boots Hearingcare stands out by empowering consumers with comparisons between NHS and private hearing aids. HCA UK highlights specialized orthopaedic care, while Medisave offers a comprehensive range of wound closure solutions. Pharmacy2U emphasizes affordability and convenience in weight management, and Vitality Health Business promotes employee health insurance with enticing offers.

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