UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 53.1504677343
46.8495322657
53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 12%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
randoxhealth.com 9.64
invisalign.co.uk 5.33
med-fit.store 4.85
yorktest.com 4.18
intushealthcare.com 3.47
medisave.co.uk 2.7
owletbabycare.co.uk 2.48
dexcom.com 2.4
medela.co.uk 2.22
hollandandbarrett.com 2.16
others 60.57
  • randoxhealth.com - 9.64%
  • invisalign.co.uk - 5.33%
  • med-fit.store - 4.85%
  • yorktest.com - 4.18%
  • intushealthcare.com - 3.47%
  • medisave.co.uk - 2.7%
  • owletbabycare.co.uk - 2.48%
  • dexcom.com - 2.4%
  • medela.co.uk - 2.22%
  • hollandandbarrett.com - 2.16%
  • others - 60.57%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 60.57% click share, overshadowing top players like randoxhealth.com at 9.64% and invisalign.co.uk at 5.33%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk yorktest.com randoxhealth.com intushealthcare.com cpap.co.uk checkmybodyhealth.com med-fit.store smilewhite.co.uk evodental.com myjuniper.co.uk
2026/05/01 19.07% 3.99% 3.67% 7.68% 1.67% 2.19% 1.27% 6.19% 1.18% 1.32%
2026/05/02 12.2% 2.58% 3.49% 4.02% 0.63% 2.01% 1.85% 7.63% 1.61% 1.35%
2026/05/03 17.29% 2.85% 3.3% 1.34% 1.8% 2.48% 0.92% 6.71% 1.57% 2.01%
2026/05/04 9.75% 3.99% 3.19% 2.71% 0.37% 3.19% 0.46% 6.34% 1.5% 2.35%
2026/05/05 20.37% 2.84% 2.45% 3.15% 2.12% 2.76% 0.64% 6.09% 1.88% 1.27%
2026/05/06 19.39% 1.6% 2.64% 7.48% 2.41% 1.81% 0.76% 6.66% 1.09% 1.31%
2026/05/07 13.87% 3.62% 2.53% 7.42% 3.18% 2.97% 1.32% 6.62% 1.45% 1.45%
2026/05/08 18.03% 2.97% 2.56% 7.89% 4.27% 2.19% 0.75% 5.93% 1.52% 1.18%
2026/05/09 17.86% 2.58% 3.68% 5.85% 1.95% 1.97% 0.95% 7.33% 1.34% 1.23%
2026/05/10 11.48% 0.99% 3.59% 6.4% 2.14% 1.13% 1.07% 8.53% 2.69% 1.54%
2026/05/11 13.08% 5.57% 5.33% 4.46% 1.21% 4.4% 1.59% 4.7% 2.09% 1.53%
2026/05/12 14.15% 5.26% 4.38% 5.33% 1.59% 3.91% 1.34% 4.17% 2.63% 1.72%
2026/05/13 12.23% 6.09% 4.63% 4.92% 1.83% 4.28% 1.81% 3.87% 2.62% 2.36%
2026/05/14 15.32% 6.83% 4.82% 3.57% 1.2% 4.34% 2.71% 4.15% 2.31% 1.67%
2026/05/15 18.01% 2.97% 2.56% 7.89% 4.26% 2.19% 0.75% 5.93% 1.52% 1.18%
2026/05/16 16.46% 6.63% 5.06% 6.13% 1.69% 3.65% 2.16% 4.69% 1.92% 1.76%
2026/05/17 14.54% 7.36% 4% 5.81% 2.63% 3.7% 2.23% 4.6% 2.17% 2.15%
2026/05/18 18.19% 6.8% 4.72% 5.96% 1.35% 3.94% 2.22% 4.38% 2.23% 1.4%
2026/05/19 16.82% 7.21% 4.65% 3.46% 1.95% 3.05% 2.38% 4.04% 2.11% 1.98%
2026/05/20 16.8% 5.82% 3.66% 4.58% 3.72% 2.49% 2.24% 3.64% 1.79% 2.09%
2026/05/21 12.76% 5.85% 4.02% 3.46% 2.84% 3.06% 2.25% 4% 1.87% 2.01%
2026/05/22 15.22% 5.93% 5.45% 4.2% 2.66% 3.2% 1.98% 3.9% 1.94% 1.94%
2026/05/23 19.5% 4.96% 6.15% 2.76% 2.22% 2.87% 2.21% 4.13% 1.61% 1.27%
2026/05/24 19.11% 5.19% 5.65% 0.7% 0.99% 2.61% 2.57% 4.13% 2% 1.82%
2026/05/25 11.22% 6.91% 6.56% 0.44% 0.78% 3.45% 1.39% 3.94% 2.3% 2.29%
2026/05/26 14.09% 7.17% 3.62% 4.55% 2.13% 3.82% 1.84% 3.07% 1.99% 1.23%
2026/05/27 12.04% 5.29% 4.43% 4.95% 2.35% 2.75% 2.28% 3.69% 2.79% 2.11%
2026/05/28 14.02% 6.21% 4.82% 6.06% 2.5% 2.9% 2.1% 3.98% 1.89% 1.94%
2026/05/29 13.72% 6.32% 3.82% 4.52% 2.1% 2.94% 1.76% 3.78% 1.99% 1.6%
2026/05/30 15.36% 5.6% 7.08% 3.27% 2.13% 2.72% 2.09% 3.01% 2.64% 1.55%
2026/05/31 16.94% 4.67% 4.56% 4.08% 3.49% 2.56% 2.35% 2.3% 1.88% 1.58%
  • invisalign.co.uk
  • yorktest.com
  • randoxhealth.com
  • intushealthcare.com
  • cpap.co.uk
  • checkmybodyhealth.com
  • med-fit.store
  • smilewhite.co.uk
  • evodental.com
  • myjuniper.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, invisalign.co.uk led PPC spend, peaking at 20.37%. Yorktest.com and randoxhealth.com showed steady growth, while intushealthcare.com fluctuated. Smilewhite.co.uk’s early dominance waned, ending at 2.3%.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 258
2026/05/02 230
2026/05/03 251
2026/05/04 273
2026/05/05 261
2026/05/06 255
2026/05/07 290
2026/05/08 298
2026/05/09 265
2026/05/10 251
2026/05/11 326
2026/05/12 346
2026/05/13 344
2026/05/14 342
2026/05/15 298
2026/05/16 340
2026/05/17 334
2026/05/18 331
2026/05/19 340
2026/05/20 333
2026/05/21 345
2026/05/22 358
2026/05/23 345
2026/05/24 359
2026/05/25 363
2026/05/26 380
2026/05/27 370
2026/05/28 361
2026/05/29 381
2026/05/30 362
2026/05/31 358

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In May 2026, distinct advertisers on Google SERP surged from 258 to 358, peaking at 381. The month concluded with a robust presence, indicating heightened competition.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
randoxhealth.com 1.72%
med-fit.store 1.47%
audiologicalscience.com 0.79%
yorktest.com 0.73%
tellmegen.com 0.61%
dexcom.com -0.69%
zental.uk -0.91%
medisave.co.uk -0.95%
intushealthcare.com -1.01%
resmed.com -1.07%

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In the past month, randoxhealth.com and med-fit.store surged with click share increases of 1.72 and 1.47, respectively. Meanwhile, resmed.com and intushealthcare.com experienced declines of -1.07 and -1.01.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date med-fit.store intushealthcare.com hollandandbarrett.com yorktest.com randoxhealth.com checkmybodyhealth.com smilewhite.co.uk medisave.co.uk british-supplements.net andmedicalshop.com
2026/05/01 4.37% 8.39% 5.2% 2.55% 2.41% 2.03% 4.22% 2.74% 0.67% 1.87%
2026/05/02 6.28% 4.48% 8.02% 1.58% 1.89% 1.63% 4.59% 0.93% 1.18% 2.9%
2026/05/03 3.87% 1.18% 7.08% 2.15% 2.26% 2.32% 4.69% 1.02% 1.4% 1.66%
2026/05/04 1.26% 3.85% 6.79% 2.67% 1.9% 2.61% 3.81% 1.52% 1.71% 3.36%
2026/05/05 2.59% 3.88% 5.78% 2.02% 1.44% 2.28% 4.14% 6.23% 2.17% 4.22%
2026/05/06 2.87% 8.85% 4.13% 1.18% 1.64% 1.66% 4.42% 7.34% 1.61% 1.5%
2026/05/07 4.05% 7.59% 5.3% 2.09% 1.46% 2.25% 3.9% 7.31% 1.97% 1.65%
2026/05/08 2.61% 8.87% 2.8% 2.04% 1.85% 2.05% 4.06% 7.47% 0.32% 2.09%
2026/05/09 3.83% 6.7% 2.36% 1.72% 2.35% 1.72% 4.93% 3.19% 0.87% 0.04%
2026/05/10 4.58% 5.48% 2.84% 0.75% 2.33% 1.15% 5.97% 2.64% 1.28% 0.08%
2026/05/11 4.86% 4.25% 1.23% 3.58% 2.73% 3.65% 2.76% 2.92% 1.83% 0.75%
2026/05/12 4.14% 7.4% 1.12% 3.24% 2.1% 3.11% 2.45% 3.76% 1.41% 4.14%
2026/05/13 5.1% 5.98% 2.09% 3.43% 2.27% 3.22% 2.27% 4.19% 1.97% 2.44%
2026/05/14 7.86% 4.56% 1.63% 4% 2.27% 3.38% 2.36% 3.99% 1.81% 3.35%
2026/05/15 2.61% 8.87% 2.8% 2.04% 1.85% 2.05% 4.06% 7.47% 0.32% 2.09%
2026/05/16 6.74% 6.91% 1.86% 4.39% 2.58% 3.1% 2.91% 2.87% 2.4% 0.21%
2026/05/17 7.21% 6.26% 2.11% 4.78% 2.2% 3.11% 2.83% 2.09% 2.15% 0.27%
2026/05/18 6.96% 8.39% 2.42% 4.35% 2.7% 3.28% 2.67% 2.64% 1.8% 0.69%
2026/05/19 7.47% 4.53% 1.53% 4.31% 2.81% 2.44% 2.44% 5.68% 2.35% 4.19%
2026/05/20 6.91% 5.46% 1.63% 3.42% 1.99% 1.96% 2.04% 5.95% 1.9% 3.45%
2026/05/21 6.64% 4.27% 2.11% 3.37% 2.15% 2.35% 2.21% 5.58% 1.63% 2.48%
2026/05/22 5.95% 4.75% 2.53% 3.69% 3.34% 2.53% 2.31% 5.16% 1.71% 3.28%
2026/05/23 7.08% 3.68% 2.5% 3.24% 3.87% 2.4% 2.55% 2.14% 1.09% 0.61%
2026/05/24 8.25% 0.73% 1.98% 3.36% 3.41% 2.16% 2.55% 2.21% 1.97% 0.47%
2026/05/25 3.72% 0.41% 2.5% 4.41% 4.01% 2.72% 2.28% 1.64% 1.78% 0.75%
2026/05/26 5.2% 5.02% 3.04% 4.4% 1.91% 2.94% 1.77% 1.71% 1.1% 2.38%
2026/05/27 6.41% 6.3% 2.04% 3.03% 2.29% 2.03% 2.03% 1.97% 1.48% 5.18%
2026/05/28 5.96% 7.43% 3.2% 3.72% 2.42% 2.24% 2.27% 2% 1.51% 3.15%
2026/05/29 5.3% 5.15% 3.15% 3.7% 2.2% 2.22% 2.16% 2.56% 1.55% 3.92%
2026/05/30 6.11% 5.13% 3.54% 3.65% 3.94% 2.27% 1.8% 1.53% 1.51% 0.3%
2026/05/31 7.37% 4.86% 4.47% 3.05% 2.65% 2.09% 1.38% 1.35% 1.06% 0.57%
  • med-fit.store
  • intushealthcare.com
  • hollandandbarrett.com
  • yorktest.com
  • randoxhealth.com
  • checkmybodyhealth.com
  • smilewhite.co.uk
  • medisave.co.uk
  • british-supplements.net
  • andmedicalshop.com

Copyright © Adthena. All rights reserved.

In May 2026, med-fit.store’s impression share fluctuated, peaking at 8.25% on May 24. Intushealthcare.com started strong but dipped mid-month, ending at 4.86%. Hollandandbarrett.com saw a decline, finishing at 4.47%. Yorktest.com and randoxhealth.com showed steady growth, closing at 3.05% and 2.65%, respectively. Checkmybodyhealth.com remained stable, while smilewhite.co.uk and medisave.co.uk experienced declines. British-supplements.net and andmedicalshop.com had minimal impact, ending at 1.06% and 0.57%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Price of Implants https://www.bupa.co.uk › implants

    Dental Implants — Get dental implants, a natural looking, long-term solution to replace missing teeth.

  2. 2
    Don't Waste Your Money https://www.clinical-reviews.com

    Top 5 Coenzyme Q10 in 2026 — Coenzyme Q10 Is The Best Ingredient For Heart and Blood Health. Sponsored by Bettervits.

  3. 3
    Randox Health Check Tests http://www.randoxhealth.com › everyman › everywoman

    Full Body Health Tests — Randox Health Tests. Real-Time Health Insights. Take Action W/Randox. Book An Appointment. Understand Your Hormonal, Heart, Kidney, Liver...

  4. 4
    Vitality Business Healthcare | Apple Watch Offer w/ Vitality https://www.vitality.co.uk › business › healthinsurance

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit agreement and T&C's apply. Benefits of Vitality.

  5. 5
    Hearing aid prices: how much do hearing aids cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bupa.co.uk highlights dental implants as a natural, long-term solution. Clinical-reviews.com emphasizes Coenzyme Q10 for heart health. Randoxhealth.com offers comprehensive health tests for proactive care. Vitality.co.uk entices with an Apple Watch offer, while Which.co.uk provides in-depth hearing aid reviews.

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