UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.9361737515
55.0638262485
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 14%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 11%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 5.24
vitality.co.uk 5.01
randoxhealth.com 5
intushealthcare.com 3.78
owletbabycare.co.uk 3.33
yorktest.com 3.01
dentalbydesign.co.uk 2.91
e-surgery.com 2.84
bootshearingcare.com 2.37
cpap.co.uk 2.18
others 64.33
  • invisalign.co.uk - 5.24%
  • vitality.co.uk - 5.01%
  • randoxhealth.com - 5%
  • intushealthcare.com - 3.78%
  • owletbabycare.co.uk - 3.33%
  • yorktest.com - 3.01%
  • dentalbydesign.co.uk - 2.91%
  • e-surgery.com - 2.84%
  • bootshearingcare.com - 2.37%
  • cpap.co.uk - 2.18%
  • others - 64.33%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “others” dominate with 64.33% click share, while Invisalign leads individual advertisers at 5.24%, followed closely by Vitality and Randox Health.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk intushealthcare.com sensu.co.uk checkmybodyhealth.com vitality.co.uk yorktest.com cpap.co.uk smilewhite.co.uk drkorosh.com dentalbydesign.co.uk
2026/01/01 0% 6.04% 4.49% 2.68% 3.34% 4.21% 2.38% 3.03% 2.65% 4.02%
2026/01/02 15.64% 3.22% 2.79% 2.67% 3.61% 3.71% 1.84% 3.02% 1.25% 3.36%
2026/01/03 25.8% 3.81% 3.32% 2.57% 2.52% 2.25% 1.58% 1.94% 2.51% 3.53%
2026/01/04 20.72% 2.66% 2.48% 2.73% 2.58% 2.69% 2.21% 1.93% 1.65% 4.19%
2026/01/05 24.15% 3.43% 2.39% 1.74% 2.51% 2.23% 1.24% 2.02% 0.29% 3.77%
2026/01/06 15.09% 4.55% 3.88% 2.64% 2.97% 3.28% 1.23% 2.22% 3.26% 3.73%
2026/01/07 21.85% 2.82% 5.3% 3.11% 2.84% 3.75% 1.53% 1.64% 3.25% 3.78%
2026/01/08 23.3% 2.09% 3.43% 1.9% 3.09% 3.17% 1.71% 3.05% 2.46% 1.57%
2026/01/09 11.98% 4.5% 3.77% 2.16% 3.5% 3.65% 1.33% 2.99% 1.57% 2.37%
2026/01/10 11.88% 4.7% 4.01% 2.5% 2.88% 4.24% 2.44% 2.71% 2.44% 3.72%
2026/01/11 14.51% 3.94% 4.33% 2.38% 2.76% 3.6% 2.65% 2.08% 2.02% 4.67%
2026/01/12 17.11% 3.17% 3.64% 2.14% 3.05% 3.6% 2.6% 2.82% 3% 3.61%
2026/01/13 3.69% 3.51% 5.21% 2.65% 3.35% 5.17% 2.99% 2.5% 3.38% 3.77%
2026/01/14 21.8% 3.65% 3.69% 2.78% 3.2% 3.89% 2.47% 3.3% 1.72% 2.67%
2026/01/15 6.85% 3.29% 4.77% 3.15% 2.83% 4.85% 2.32% 2.27% 1.05% 3.04%
2026/01/16 11.96% 4.49% 3.76% 2.15% 3.49% 3.65% 1.33% 2.99% 1.56% 2.36%
2026/01/17 23.04% 3.24% 2.01% 2.2% 3.59% 2.7% 2.26% 3.8% 1.38% 3.11%
2026/01/18 13.66% 4.95% 4.02% 2.84% 3.59% 3.28% 2.09% 2.35% 1.31% 4.67%
2026/01/19 29.56% 3.71% 2.73% 2.41% 2.78% 3.11% 3.05% 3.35% 1.87% 2.97%
2026/01/20 14.87% 3.87% 4.33% 2.58% 3.14% 2.03% 3.51% 2.71% 2.96% 3.01%
2026/01/21 20.55% 5.04% 3.79% 1.49% 3.68% 0% 3.09% 3.07% 1.45% 2.43%
2026/01/22 19.35% 2.86% 6.31% 2.18% 3.71% 0.28% 1.38% 2.71% 4% 1.38%
2026/01/23 18.14% 3.89% 5.9% 1.77% 3.87% 3.73% 1.91% 2.65% 2.11% 2.47%
2026/01/24 16.59% 3.39% 5.31% 1.9% 3.9% 5.24% 0.12% 2.84% 4.29% 1.64%
2026/01/25 22.79% 3.02% 4.56% 0.87% 2.72% 3.36% 1.09% 2.59% 3.02% 1.79%
2026/01/26 15.42% 3.12% 4.09% 2.02% 3.77% 3.82% 1.82% 2.41% 1.22% 2.41%
2026/01/27 13.9% 6.54% 1.08% 3.27% 3.37% 4.76% 2.22% 2.83% 1.84% 1.33%
2026/01/28 25.48% 5.52% 0.91% 2.41% 3.32% 4.04% 2.26% 2.78% 0.99% 1.41%
2026/01/29 27.45% 4.03% 1.54% 2.68% 3.3% 3.19% 2.13% 2.17% 1.56% 1.48%
2026/01/30 14% 6.43% 2.82% 2.52% 2.91% 2.73% 4.04% 3.41% 1.84% 1.93%
2026/01/31 25.36% 5.32% 3.06% 2.99% 2.94% 2.87% 2.46% 1.77% 1.69% 0.76%
  • invisalign.co.uk
  • intushealthcare.com
  • sensu.co.uk
  • checkmybodyhealth.com
  • vitality.co.uk
  • yorktest.com
  • cpap.co.uk
  • smilewhite.co.uk
  • drkorosh.com
  • dentalbydesign.co.uk

Copyright © Adthena. All rights reserved.

In January 2026, invisalign.co.uk led PPC spend, peaking at 29.56%. Intushealthcare.com and sensu.co.uk showed consistent low spend. The month ended with invisalign.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 347
2026/01/02 343
2026/01/03 338
2026/01/04 332
2026/01/05 355
2026/01/06 340
2026/01/07 339
2026/01/08 312
2026/01/09 319
2026/01/10 319
2026/01/11 334
2026/01/12 329
2026/01/13 347
2026/01/14 329
2026/01/15 325
2026/01/16 319
2026/01/17 331
2026/01/18 317
2026/01/19 315
2026/01/20 318
2026/01/21 311
2026/01/22 298
2026/01/23 291
2026/01/24 278
2026/01/25 289
2026/01/26 330
2026/01/27 316
2026/01/28 307
2026/01/29 310
2026/01/30 298
2026/01/31 275

Copyright © Adthena. All rights reserved.

January saw a fluctuating trend in distinct advertisers, starting at 347 and ending at 275. Mid-month peaks and troughs highlighted dynamic competition, concluding with a notable decline.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medela.co.uk 1.94%
invisalign.co.uk 1.33%
dexcom.com 1.33%
intushealthcare.com 0.89%
vitality.co.uk 0.86%
bootshearingcare.com -0.68%
elvie.com -0.95%
dentalbydesign.co.uk -1.01%
brivelle.co.uk -1.41%
steezia.co.uk -1.74%

Copyright © Adthena. All rights reserved.

Medela.co.uk surged with a 1.94% click share increase, while steezia.co.uk faced a 1.74% decline. Invisalign.co.uk and dexcom.com both rose by 1.33%.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date intushealthcare.com steezia.co.uk cpap.co.uk yorktest.com sensu.co.uk smilewhite.co.uk audiologicalscience.com dentalbydesign.co.uk bootshearingcare.com medisave.co.uk
2026/01/01 7.13% 3.88% 1.81% 2.9% 2.59% 1.66% 1.38% 2.66% 0.93% 1.13%
2026/01/02 3.89% 4.93% 1.45% 3.01% 1.72% 2.1% 1.68% 2.65% 1.49% 2.07%
2026/01/03 5.82% 4.67% 1.44% 2.56% 2.74% 1.61% 1.12% 3.41% 2.11% 1.63%
2026/01/04 3.74% 4.43% 2.05% 2.59% 2.12% 1.49% 2.87% 3.91% 3.11% 1.38%
2026/01/05 4.96% 5.49% 1.06% 2.12% 2.12% 1.42% 2.34% 4.12% 2.33% 1.99%
2026/01/06 6.08% 3.97% 0.99% 2.84% 2.31% 1.5% 2.17% 3.46% 2.16% 2.62%
2026/01/07 4.08% 6.09% 1.37% 3.22% 4.06% 1.18% 1.12% 3.42% 1.29% 1.31%
2026/01/08 3.15% 1.96% 1.44% 2.98% 2.56% 2.24% 1.43% 1.26% 2.81% 3.95%
2026/01/09 5.48% 3.18% 1.04% 2.77% 2.53% 2.02% 1.62% 1.83% 2.37% 2.26%
2026/01/10 6.65% 5.25% 1.94% 3.22% 2.46% 1.85% 3.86% 3.03% 2.51% 1.4%
2026/01/11 5.57% 3.62% 2.25% 3.03% 2.9% 1.36% 3.14% 4.42% 2.21% 1.39%
2026/01/12 4.61% 4.72% 2.38% 3% 2.83% 2.1% 1.49% 3.14% 2.73% 1.68%
2026/01/13 4.27% 4.75% 2.07% 3.61% 3.18% 1.57% 2.03% 3.26% 1.94% 3.2%
2026/01/14 5.85% 3.92% 2.55% 3.14% 2.72% 2.53% 2.74% 2.61% 1.61% 2.93%
2026/01/15 4.16% 2.61% 1.69% 3.42% 3.4% 1.53% 4.24% 2.74% 1.64% 3.82%
2026/01/16 5.48% 3.18% 1.04% 2.77% 2.53% 2.02% 1.62% 1.83% 2.37% 2.26%
2026/01/17 5.34% 3.04% 2.29% 2.61% 1.54% 3.17% 2.24% 3.03% 1.87% 1.27%
2026/01/18 6.59% 2.6% 1.57% 3.01% 2.78% 1.68% 6.24% 4.58% 1.54% 1.13%
2026/01/19 5.97% 2.63% 3% 3.39% 2.33% 3.13% 3.17% 3.21% 1.73% 2.06%
2026/01/20 5.32% 2.06% 3.3% 1.88% 3.12% 2.08% 1.29% 2.59% 1.62% 2.83%
2026/01/21 7.13% 1.17% 2.58% 0% 2.85% 2.59% 2.12% 2.54% 2.92% 2.33%
2026/01/22 4.86% 1.18% 1.46% 0.21% 5.42% 2.24% 2% 1.57% 1.08% 2%
2026/01/23 5.62% 0.89% 1.61% 3.34% 4.82% 2.16% 0.77% 2.25% 2.04% 2.49%
2026/01/24 4.89% 1.25% 0.12% 4.94% 4.32% 2.27% 1.15% 1.77% 1.75% 1.31%
2026/01/25 4.86% 0.6% 1.14% 3.63% 3.62% 2.36% 1.83% 2.05% 1.89% 0.65%
2026/01/26 4.61% 1.69% 1.75% 3.39% 3.14% 1.84% 1.09% 2.09% 2.13% 1.55%
2026/01/27 8.44% 0.95% 1.71% 3.99% 0.75% 2.13% 1.28% 1.39% 1.59% 2.93%
2026/01/28 8.62% 0.76% 2.14% 3.87% 0.9% 2.35% 1.85% 1.78% 1.27% 1.86%
2026/01/29 6.27% 1.27% 2.18% 3.03% 1.29% 1.71% 1.77% 1.18% 1.32% 2.21%
2026/01/30 9.13% 1.48% 4.24% 2.17% 1.77% 2.56% 0.77% 1.74% 1.29% 1.94%
2026/01/31 8.81% 2.88% 2.69% 2.67% 2.47% 1.34% 1.02% 0.99% 0.98% 0.83%
  • intushealthcare.com
  • steezia.co.uk
  • cpap.co.uk
  • yorktest.com
  • sensu.co.uk
  • smilewhite.co.uk
  • audiologicalscience.com
  • dentalbydesign.co.uk
  • bootshearingcare.com
  • medisave.co.uk

Copyright © Adthena. All rights reserved.

Intushealthcare.com led January with fluctuating impressions, peaking at 9.13%. Steezia.co.uk’s share dwindled, while cpap.co.uk saw a late surge. Yorktest.com and sensu.co.uk maintained steady growth, ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Next Day Delivery https://www.e-surgery.com

    Just £14.95 Delivered Next Day — Buy Cystitis UTI Antibiotic Tablets Online Now. Delivered Next Day With 24hr UK Shipping. Don't Suffer From Cystitis (UTI). Treat UTIs Quickly ...

  2. 2
    Randox Health Tests London - Full Body Health Tests http://www.randoxhealth.com › everyman › everywoman

    The Worlds Most Advanced Health Check With 150 Results & Private Consultation - Only £397

  3. 3
    Vitality Business Healthcare | Apple Watch Offer w/ Vitality https://www.vitality.co.uk

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit...

  4. 4
    Hearing aid prices: how much do hearing aids cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

  5. 5
    Composite Bonding Birmingham - Natural-Looking Smile Makeover https://www.yorkshiredentalsuite.co.uk

    Composite bonding in Birmingham to fix chips and gaps, with same-day results from £495. Natural-looking smile makeovers by trusted cosmetic dentists using Nanofill composite.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, e-surgery.com stands out with its promise of next-day delivery for UTI treatments, emphasizing urgency and convenience. Randox Health offers comprehensive health checks, highlighting advanced diagnostics. Vitality.co.uk entices with tech perks, while Which? focuses on informed consumer choices. Yorkshire Dental Suite promotes immediate, natural smile enhancements.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports