AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – AUS

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.1616444622
62.8383555378
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 21%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
resmed.com.au 14.04
cpaponline.com.au 10.78
tensmachinesaustralia.com.au 9.27
amplifon.com 8.37
chemistwarehouse.com.au 5.3
invisalign.com.au 4.66
thecpapclinic.com.au 4.56
cpapaustralia.com.au 3.4
heartfoundation.org.au 2.68
nswcpap.com.au 2.39
others 34.55
  • resmed.com.au - 14.04%
  • cpaponline.com.au - 10.78%
  • tensmachinesaustralia.com.au - 9.27%
  • amplifon.com - 8.37%
  • chemistwarehouse.com.au - 5.3%
  • invisalign.com.au - 4.66%
  • thecpapclinic.com.au - 4.56%
  • cpapaustralia.com.au - 3.4%
  • heartfoundation.org.au - 2.68%
  • nswcpap.com.au - 2.39%
  • others - 34.55%

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In the competitive landscape of Google’s PPC, ResMed leads with a 14.04% click share, followed by CPAP Online at 10.78%. Others collectively dominate with 34.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date resmed.com.au cpapaustralia.com.au invisalign.com.au thecpapclinic.com.au tensmachinesaustralia.com.au cpaponline.com.au amplifon.com dentalboutique.com.au nswcpap.com.au abettersmile.com.au
2026/08/01 6.98% 4.49% 4.89% 5.44% 3.76% 10.28% 1.81% 5.36% 2.87% 1.04%
2026/08/02 4.15% 2.99% 8.82% 4.56% 7.92% 10.3% 2.92% 3.84% 2.29% 1.17%
2026/08/03 3.05% 2.27% 5.91% 8.35% 7.37% 16.13% 2.97% 3.11% 4.41% 0.97%
2026/08/04 7.71% 7.19% 6.59% 6.67% 4.4% 9.44% 2.84% 5.11% 3.86% 1.16%
2026/08/05 5.85% 5.21% 3.62% 9.36% 3.11% 22.64% 3% 2.62% 6.88% 1.02%
2026/08/06 7.72% 2.72% 7.62% 4.11% 6.29% 7.39% 3.92% 7.15% 4.77% 2.85%
2026/08/07 4.25% 2.42% 10.51% 4.48% 6.14% 5.83% 4.29% 6.41% 0% 1.99%
2026/08/08 11.89% 5.72% 8.3% 1.43% 5.91% 13% 2.22% 3.82% 4.47% 0.76%
2026/08/09 5.89% 4.23% 13.67% 2.47% 0.64% 12.98% 3.24% 1.74% 5.34% 3.49%
2026/08/10 7.66% 4.34% 8.39% 11.65% 2.5% 10.06% 3.27% 2.34% 2.85% 4.18%
2026/08/11 7.24% 2.91% 7.56% 10.61% 2.19% 13.69% 4.22% 2.16% 3.43% 2.73%
2026/08/12 8.76% 1.21% 9.95% 4.22% 1.09% 13.75% 4.86% 3.48% 9.85% 3.05%
2026/08/13 13% 5.2% 9% 9.31% 0% 6.24% 5.52% 6.11% 1.89% 2.51%
2026/08/14 11.06% 4.07% 9.21% 5.46% 3.04% 10.22% 5.45% 6.08% 3.68% 3.88%
2026/08/15 7.84% 2.69% 8.35% 2.48% 3.14% 11.46% 4.63% 4.36% 0.99% 1.97%
2026/08/16 8.97% 9.2% 10.3% 5.27% 2.21% 11% 4.15% 2.86% 2.8% 3.02%
2026/08/17 4.6% 1.53% 6.55% 8.15% 4.7% 15.43% 5.48% 4.13% 2.9% 2.78%
2026/08/18 7.83% 1.5% 8.29% 7.43% 6.06% 6.11% 6.19% 3.66% 1.89% 2.31%
2026/08/19 9.28% 3.95% 5.47% 5.37% 2.73% 13.55% 5.29% 1% 10.48% 4.08%
2026/08/20 15.6% 3.53% 11.93% 5.49% 1.55% 5.1% 6.95% 4.45% 1.11% 5.83%
2026/08/21 10.76% 3.89% 10.58% 3.64% 1.98% 9.24% 3.94% 2.42% 0.87% 8.88%
2026/08/22 11.47% 3.83% 12.03% 1.16% 7.5% 7.62% 3.12% 1.34% 1.14% 7.28%
2026/08/23 9.3% 4.96% 9.97% 2.7% 8.29% 9.85% 4.07% 2.9% 1.97% 3.9%
2026/08/24 9.07% 5.18% 10.82% 6.95% 1.58% 9.95% 4.31% 1.54% 2.01% 3.9%
2026/08/25 6.81% 4.69% 9.9% 8.1% 0.98% 20.97% 4.19% 1.81% 2.17% 1.42%
2026/08/26 9.31% 3.75% 11.15% 5.58% 0.77% 17.67% 4.27% 2.98% 1.52% 3.23%
2026/08/27 12.5% 4.19% 11.93% 4.46% 4.47% 10.34% 4.14% 4.24% 1.84% 4.17%
2026/08/28 14.02% 4.78% 12.41% 3.86% 8.14% 9.2% 5% 2.14% 0.36% 6.2%
2026/08/29 12.38% 6.31% 9.41% 3.46% 5.51% 13.42% 3.2% 1.5% 4.14% 3.97%
2026/08/30 12.8% 8.47% 7.04% 0.39% 0.96% 11.59% 4.09% 5.31% 2.94% 2.38%
2026/08/31 8.8% 7.35% 7.16% 7.04% 5.07% 3.9% 3.78% 3.39% 2.92% 1.17%
  • resmed.com.au
  • cpapaustralia.com.au
  • invisalign.com.au
  • thecpapclinic.com.au
  • tensmachinesaustralia.com.au
  • cpaponline.com.au
  • amplifon.com
  • dentalboutique.com.au
  • nswcpap.com.au
  • abettersmile.com.au

Copyright © Adthena. All rights reserved.

In August 2026, ResMed’s PPC spend share fluctuated, peaking at 15.6% on the 20th. CPAP Online led with a high of 22.64% on the 5th. Invisalign maintained steady growth, while Amplifon showed consistent mid-range values. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 204
2026/08/02 206
2026/08/03 207
2026/08/04 199
2026/08/05 163
2026/08/06 149
2026/08/07 155
2026/08/08 127
2026/08/09 120
2026/08/10 128
2026/08/11 148
2026/08/12 134
2026/08/13 125
2026/08/14 130
2026/08/15 141
2026/08/16 140
2026/08/17 133
2026/08/18 134
2026/08/19 118
2026/08/20 116
2026/08/21 126
2026/08/22 129
2026/08/23 127
2026/08/24 133
2026/08/25 135
2026/08/26 124
2026/08/27 117
2026/08/28 120
2026/08/29 122
2026/08/30 132
2026/08/31 148

Copyright © Adthena. All rights reserved.

August began with 204 advertisers, peaking at 207, then declining to 116 mid-month. A slight recovery followed, ending at 148.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
resmed.com.au 2.97%
healthlab.com.au 2.82%
airliquidehealthcare.com.au 1.28%
tensmachinesaustralia.com.au 0.67%
thepainpod.com 0.66%
medshop.com.au -0.7%
dentalboutique.com.au -0.73%
nswcpap.com.au -1.14%
thecpapclinic.com.au -1.63%
cpaponline.com.au -1.67%

Copyright © Adthena. All rights reserved.

Resmed.com.au and Healthlab.com.au lead with click share gains of 2.97 and 2.82, respectively. Meanwhile, Cpaponline.com.au and Thecpapclinic.com.au face declines of -1.67 and -1.63.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thecpapclinic.com.au cpapaustralia.com.au chemistwarehouse.com.au resmed.com.au tensmachinesaustralia.com.au cpaponline.com.au mycpap.com.au nswcpap.com.au easycpap.com.au dentalboutique.com.au
2026/08/01 5.19% 4.31% 6.33% 5.63% 4.86% 10.6% 4.05% 4.13% 7.12% 3.86%
2026/08/02 5.13% 2.81% 8.19% 2.85% 11.31% 10.73% 0.74% 3.1% 6.24% 3.12%
2026/08/03 8.79% 2.18% 5.22% 1.83% 8.54% 15.17% 1.23% 4.75% 4.88% 2.2%
2026/08/04 7.4% 6.85% 3.95% 5.39% 6.39% 11.19% 2.35% 3.53% 5.44% 3.99%
2026/08/05 9.13% 5.18% 4.38% 4.54% 3.81% 21.63% 4.4% 7.45% 4.08% 2.28%
2026/08/06 4.64% 2.76% 6.75% 5.18% 8.23% 11.2% 0.2% 5.38% 2.29% 5.08%
2026/08/07 5.56% 2.34% 10.07% 2.65% 9.63% 7.71% 0.47% 0% 1.44% 4.42%
2026/08/08 1.64% 5.74% 5.6% 8.75% 7.72% 11.77% 3.88% 4.73% 5.32% 2.3%
2026/08/09 2.87% 4.81% 7.15% 3.51% 1.23% 13.08% 6.41% 6.02% 3.75% 1.32%
2026/08/10 13.38% 5.28% 4.03% 6.44% 5.83% 10.81% 3.46% 2.94% 1.88% 2.37%
2026/08/11 10.84% 3.08% 3.6% 4.77% 3.24% 15.34% 5.39% 4.57% 3.68% 1.83%
2026/08/12 5.67% 1.4% 4.87% 6.43% 1.32% 15.77% 1.08% 9.72% 6.8% 3.18%
2026/08/13 10.69% 5.63% 6.18% 9.9% 0% 9.68% 1.13% 3.38% 0% 4.61%
2026/08/14 6.68% 3.93% 7.07% 8.69% 3.35% 13.5% 1.65% 3.66% 1.19% 4.27%
2026/08/15 2.56% 2.92% 10.9% 5.52% 4.05% 12.61% 3.75% 1.27% 1.71% 3.05%
2026/08/16 6.61% 9.2% 5.77% 6.62% 2.3% 13.32% 1.78% 4.08% 3.3% 2.37%
2026/08/17 6.81% 1.74% 9.76% 3.25% 7.77% 17.4% 3.39% 3.25% 1.22% 3.21%
2026/08/18 9.7% 2.17% 7.14% 4.69% 6.65% 8.63% 2.97% 3.26% 4.26% 3.15%
2026/08/19 5.66% 4.48% 7.62% 6.36% 3.11% 13.64% 1.14% 9.72% 4.2% 1.13%
2026/08/20 6.89% 3.83% 11.71% 9.95% 1.87% 7.58% 0.77% 1.53% 0.77% 3.78%
2026/08/21 4.22% 4.06% 7.11% 6.35% 2.8% 11.82% 5.72% 1.14% 0.51% 2.5%
2026/08/22 1.25% 3.84% 5.44% 6.27% 12.25% 9.19% 0.93% 1.71% 2.25% 1.12%
2026/08/23 3.03% 5.39% 7.6% 6.06% 10.17% 10.06% 1.44% 2.59% 1.72% 2.04%
2026/08/24 9.25% 5.23% 4.63% 7.4% 2.36% 12.32% 5.57% 2.47% 5.68% 1.33%
2026/08/25 8.74% 4.63% 5.81% 4.68% 2.42% 23.82% 5.89% 2.78% 1.52% 1.43%
2026/08/26 6.65% 4.04% 7.6% 6.86% 2.15% 17.89% 3.52% 2.2% 3.03% 2.14%
2026/08/27 5.7% 3.64% 7.56% 8.02% 5.42% 14.02% 0.84% 2.12% 2.93% 2.51%
2026/08/28 5.2% 3.99% 4.81% 10.6% 11.48% 10.52% 2.73% 0.64% 3.4% 1.51%
2026/08/29 3.33% 6.62% 4.62% 10.64% 7.15% 13.05% 2.25% 4.89% 2.63% 1.18%
2026/08/30 0.76% 9.84% 5.77% 9.55% 1.81% 12.81% 4.72% 3.69% 5.64% 3.27%
2026/08/31 8.53% 7.24% 6.42% 5.85% 5.71% 4.55% 4.04% 3.67% 3.57% 2.83%
  • thecpapclinic.com.au
  • cpapaustralia.com.au
  • chemistwarehouse.com.au
  • resmed.com.au
  • tensmachinesaustralia.com.au
  • cpaponline.com.au
  • mycpap.com.au
  • nswcpap.com.au
  • easycpap.com.au
  • dentalboutique.com.au

Copyright © Adthena. All rights reserved.

In August 2026, cpaponline.com.au dominated with a peak impression share of 23.82% on the 25th. Thecpapclinic.com.au and chemistwarehouse.com.au showed fluctuating trends, while tensmachinesaustralia.com.au spiked on the 22nd. The month concluded with cpaponline.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Dental Implants Sydney - Best Price Guarantee https://www.abettersmile.com.au

    Explore long-lasting dental implant options with personalised treatment plans. Restore missing teeth with quality dental implants. Book a consultation today. View Treatments. Read Blog. Make An Appointment.

  2. 2
    Affordable Clear Aligners - Smile Now And Pay Later https://www.eastmelbournedentist.com.au

    Correct Crooked Teeth Or Underbites with Our Comfortable, Clear Plastic Aligners Today. Not A Fan Of Your Smile? Straighten Your Smile Without The Hassle with...

  3. 3
    Invisalign Clear Aligners https://www.invisalign.com.au › get-invisalign

    Start Transforming Your Smile — The Worlds Most Advanced Clear Aligner System. Look for the Invisalign starflower logo! The Invisalign track record. 22+ million smiles worldwide. 28...

  4. 4
    The Best CPAP Machine Prices - Lowest Priced CPAP Machines https://www.mycpap.com.au › cpap-machines

    Great Deals On The Latest Range Of CPAP Masks. Free. Australian Owned. Free Shipping

  5. 5
    Lowest Price CPAP Machines https://www.thecpapclinic.com.au

    Big Winter Sale Is On Now — CPAP Sale Is On Now! | Save Big On Popular Machines, Masks & Accessories. Latest CPAP Machines At Lowest Prices, Guaranteed. Buy Online Or At 90+ Locations. Free Shipping - $100+ Fast AU Delivery. Price Match Promise.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, “A Better Smile” and “East Melbourne Dentist” focus on dental solutions, emphasizing affordability and personalized care. Meanwhile, “Invisalign” highlights its global success with advanced aligners. “My CPAP” and “The CPAP Clinic” compete on price and convenience, offering deals and free shipping on CPAP machines.

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