AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – AUS

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.2777404492
66.7222595508
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 25%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
resmed.com.au 11.67
tensmachinesaustralia.com.au 9.8
thecpapclinic.com.au 8.01
cpaponline.com.au 5.92
chemistwarehouse.com.au 5.85
hearingsavers.com.au 5.43
medshop.com.au 5.36
easycpap.com.au 4.11
mycpap.com.au 3.49
amplifon.com 3.31
others 37.05
  • resmed.com.au - 11.67%
  • tensmachinesaustralia.com.au - 9.8%
  • thecpapclinic.com.au - 8.01%
  • cpaponline.com.au - 5.92%
  • chemistwarehouse.com.au - 5.85%
  • hearingsavers.com.au - 5.43%
  • medshop.com.au - 5.36%
  • easycpap.com.au - 4.11%
  • mycpap.com.au - 3.49%
  • amplifon.com - 3.31%
  • others - 37.05%

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In the competitive landscape of Google’s PPC, ResMed leads with an 11.67% click share, followed by Tens Machines Australia at 9.8%. The ‘others’ category dominates with 37.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cpaponline.com.au hearingsavers.com.au easycpap.com.au cpapaustralia.com.au resmed.com.au mycpap.com.au tensmachinesaustralia.com.au nswcpap.com.au dentalboutique.com.au thecpapclinic.com.au
2026/05/01 2.99% 3.51% 4.54% 2.54% 7.82% 1.14% 8.47% 1.24% 5.57% 11.89%
2026/05/02 7.51% 2.68% 6.03% 4.93% 8.21% 11.11% 4.26% 2.53% 3.45% 2.46%
2026/05/03 9.56% 1.73% 4.03% 2.96% 6.74% 9.08% 5.07% 5.51% 1.66% 4.28%
2026/05/04 5.87% 1.57% 3.89% 1.59% 6.65% 6.24% 6.67% 1.61% 4.21% 20.44%
2026/05/05 5.19% 1.4% 4.76% 2.3% 4% 4.86% 3.99% 4.04% 4.36% 19.92%
2026/05/06 8.83% 1.41% 5.04% 3.42% 6.77% 0.89% 5.68% 5.44% 4.07% 13%
2026/05/07 5.4% 1.82% 3.97% 3.02% 5.73% 1.02% 8.28% 1.39% 3.68% 9.02%
2026/05/08 3.91% 1.27% 3.5% 3.46% 5.77% 2.96% 7.53% 2.99% 4.7% 9.34%
2026/05/09 8.78% 2.42% 5.82% 5.54% 5.8% 10.28% 5.36% 8.1% 3.49% 4.44%
2026/05/10 12.37% 2.15% 4.76% 4.33% 5.24% 9.62% 5.99% 4.59% 2.34% 3.3%
2026/05/11 5.69% 2.48% 3.29% 3.89% 4.57% 7.96% 4.9% 3.23% 4.88% 18.44%
2026/05/12 8.26% 5.2% 5.63% 2.26% 7% 7.33% 3.33% 5.3% 2.23% 17.74%
2026/05/13 8.92% 2.54% 5.71% 4.68% 7.93% 5.29% 3.65% 7.06% 3.1% 12%
2026/05/14 4.42% 2.19% 1.6% 4.96% 7.38% 3.56% 6.66% 1.33% 7.06% 6.94%
2026/05/15 4.11% 4.39% 2.99% 3.14% 8.95% 3.83% 6.65% 3.16% 5.39% 7.23%
2026/05/16 11.53% 5.37% 6.2% 7.05% 9.03% 7.2% 4.5% 8.51% 1.48% 1.61%
2026/05/17 10.08% 6.37% 7.37% 4.79% 9.86% 6.19% 3.51% 7.72% 1.75% 0.04%
2026/05/18 7.89% 4.36% 4.65% 3.78% 6.16% 4.8% 3.61% 6.34% 2.98% 15.77%
2026/05/19 6.16% 4.8% 3.46% 4.05% 8.62% 4.1% 3.28% 4.11% 3.53% 18.22%
2026/05/20 8.34% 4.83% 3.65% 3.48% 8.53% 5.87% 4.36% 8.65% 3.35% 13.03%
2026/05/21 5.21% 7.56% 2.98% 4.1% 7.14% 2.2% 6.82% 3.6% 4.21% 8.55%
2026/05/22 5.48% 8.6% 4.59% 4.69% 8.97% 2.3% 5.31% 3.35% 4.44% 8.86%
2026/05/23 10.58% 4.78% 6.7% 5.84% 9.28% 5.85% 3.69% 7.16% 3.11% 3.58%
2026/05/24 8.12% 3.18% 5.61% 6.24% 5.98% 4.47% 6.03% 6.75% 2.9% 1.93%
2026/05/25 11.14% 3.04% 4.34% 4.11% 3.17% 3.74% 4.56% 5.09% 2.82% 15.74%
2026/05/26 6.04% 3.41% 3.87% 4.89% 7.49% 3.6% 4.19% 3.43% 4.58% 15.1%
2026/05/27 7.39% 3.85% 4.23% 5.69% 5.38% 3.83% 3.82% 5.13% 4.56% 13.73%
2026/05/28 2.94% 9.24% 3.25% 3.95% 8.83% 1.04% 6.51% 2.24% 5.69% 5.81%
2026/05/29 4.52% 8.8% 2.7% 2.67% 8.67% 0.74% 6.65% 2.56% 4.32% 6.26%
2026/05/30 12.48% 6.91% 5.8% 6.16% 8.35% 6.65% 4.71% 7.16% 3.44% 1.31%
2026/05/31 12.31% 6.04% 5.79% 5.43% 5.08% 5.02% 4.84% 4.81% 3.8% 1.91%
  • cpaponline.com.au
  • hearingsavers.com.au
  • easycpap.com.au
  • cpapaustralia.com.au
  • resmed.com.au
  • mycpap.com.au
  • tensmachinesaustralia.com.au
  • nswcpap.com.au
  • dentalboutique.com.au
  • thecpapclinic.com.au

Copyright © Adthena. All rights reserved.

In May 2026, “thecpapclinic.com.au” dominated early with a peak on May 4th at 20.44%. “cpaponline.com.au” surged mid-month, reaching 12.48% on May 30th. “resmed.com.au” maintained steady growth, peaking at 9.86% on May 17th. The month concluded with “cpaponline.com.au” leading at 12.31%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 190
2026/05/02 182
2026/05/03 180
2026/05/04 194
2026/05/05 187
2026/05/06 188
2026/05/07 188
2026/05/08 208
2026/05/09 196
2026/05/10 204
2026/05/11 215
2026/05/12 260
2026/05/13 240
2026/05/14 236
2026/05/15 250
2026/05/16 241
2026/05/17 235
2026/05/18 235
2026/05/19 220
2026/05/20 234
2026/05/21 234
2026/05/22 226
2026/05/23 234
2026/05/24 243
2026/05/25 266
2026/05/26 269
2026/05/27 291
2026/05/28 257
2026/05/29 260
2026/05/30 242
2026/05/31 261

Copyright © Adthena. All rights reserved.

May began with 190 advertisers, fluctuating slightly until a surge on May 12, reaching 260. The month concluded with a peak of 291 on May 27, ending at 261.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hearingsavers.com.au 2.41%
chemistwarehouse.com.au 0.97%
cpapaustralia.com.au 0.55%
cpapclub.com.au 0.53%
cpaponline.com.au 0.51%
elletens.com.au -0.46%
medshop.com.au -0.63%
tensmachinesaustralia.com.au -1.08%
amplifon.com -1.16%
mycpap.com.au -1.21%

Copyright © Adthena. All rights reserved.

Hearingsavers.com.au surged with a 2.41% click share increase, while mycpap.com.au dropped by 1.21%.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cpaponline.com.au easycpap.com.au hearingsavers.com.au tensmachinesaustralia.com.au mycpap.com.au nswcpap.com.au chemistwarehouse.com.au resmed.com.au medshop.com.au thecpapclinic.com.au
2026/05/01 3.46% 5.87% 3.62% 9.17% 1.34% 1.54% 6.83% 3.89% 4.01% 10.35%
2026/05/02 5.86% 7.67% 3.43% 5.54% 12.05% 2.29% 6.26% 5.4% 4.79% 2.25%
2026/05/03 7.89% 5% 1.92% 5.67% 10.01% 4.55% 6.28% 4% 4.87% 3.62%
2026/05/04 5.4% 4.71% 1.65% 7.63% 6.75% 1.73% 5.19% 4.69% 4.71% 19.82%
2026/05/05 4.04% 5.89% 1.8% 5.12% 4.84% 3.66% 5.53% 2.5% 3.18% 16.96%
2026/05/06 6.19% 6.53% 1.53% 7.15% 1.24% 5.23% 4.98% 4.45% 2.54% 11.06%
2026/05/07 4.36% 4.61% 2.12% 9.45% 1.11% 1.74% 6.33% 2.99% 8.06% 6.41%
2026/05/08 3.06% 4.39% 1.87% 8.7% 2.43% 3.52% 6.52% 3.06% 7.22% 7.93%
2026/05/09 6.28% 7.26% 2.5% 6.18% 10.2% 7.21% 5.69% 3.52% 5.47% 4.64%
2026/05/10 10.12% 5.91% 2.21% 6.68% 9.71% 3.95% 6.34% 3.14% 1.96% 3.31%
2026/05/11 5.13% 4.32% 2.49% 5.99% 8.48% 3.2% 5.23% 3.18% 4.92% 16.75%
2026/05/12 6.86% 6.73% 5.83% 3.78% 7.28% 4.82% 5.4% 5.43% 1.76% 14.48%
2026/05/13 7.64% 7.21% 2.89% 4.21% 5.09% 6.39% 4.79% 6.44% 1.65% 10.68%
2026/05/14 3.86% 1.96% 3.11% 7.67% 3.72% 1.88% 6.79% 4.16% 7.18% 5.97%
2026/05/15 3.63% 3.64% 5.09% 7.45% 4.17% 3.58% 8.6% 4.58% 3.56% 5.96%
2026/05/16 9.44% 7.52% 5.73% 5.03% 6.94% 8.56% 5.06% 6.68% 2.85% 1.52%
2026/05/17 8.61% 8.62% 6.35% 3.77% 6.04% 8.59% 6.51% 6.73% 2.96% 0.04%
2026/05/18 6.52% 5.83% 4.57% 3.91% 4.92% 6.89% 5.76% 5.14% 2.66% 13.48%
2026/05/19 5.1% 4.38% 5.55% 3.85% 4.09% 4.19% 5.96% 6.18% 9.33% 14.2%
2026/05/20 6.6% 4.5% 5.1% 5.11% 6.14% 7.36% 7.37% 5.9% 2.46% 11.09%
2026/05/21 5.13% 3.5% 8.19% 7.56% 2.06% 3.65% 10.44% 4.75% 2.25% 6.67%
2026/05/22 5.11% 5.21% 8.15% 5.88% 2.87% 4.07% 9.03% 5.5% 3.24% 7.96%
2026/05/23 8.68% 8.62% 5.6% 4.31% 5.95% 7.34% 6.76% 7.35% 2.3% 3.08%
2026/05/24 7.2% 7.16% 3.92% 7.33% 4.29% 5.95% 6.34% 4.1% 4.05% 1.61%
2026/05/25 8.6% 5.37% 3.54% 5.1% 4.04% 5.1% 5.62% 2.1% 2.36% 13.61%
2026/05/26 5.21% 4.82% 4.42% 5.26% 3.97% 3.44% 6.84% 5.05% 2.21% 12.03%
2026/05/27 6.13% 5.3% 4.53% 4.26% 3.71% 5.27% 7.81% 3.78% 2.36% 11.87%
2026/05/28 4% 4.33% 9.98% 7.11% 1.55% 3.07% 6.51% 4.98% 2.6% 5.79%
2026/05/29 5.41% 2.93% 8.48% 6.55% 0.97% 2.93% 7.54% 4.69% 6.37% 5.65%
2026/05/30 12.23% 7.13% 7.4% 5.2% 6.89% 6.67% 5.67% 5.44% 2.85% 1.09%
2026/05/31 10.23% 7.27% 6.44% 5.41% 5.2% 4.84% 4.46% 3.47% 2.94% 1.99%
  • cpaponline.com.au
  • easycpap.com.au
  • hearingsavers.com.au
  • tensmachinesaustralia.com.au
  • mycpap.com.au
  • nswcpap.com.au
  • chemistwarehouse.com.au
  • resmed.com.au
  • medshop.com.au
  • thecpapclinic.com.au

Copyright © Adthena. All rights reserved.

In May 2026, “thecpapclinic.com.au” saw a rollercoaster ride, peaking at 19.82% on May 4th, then dipping to 0.04% on May 17th. The month ended with a modest 1.99%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Free Government Hearing aidsᴵ - Get A Second Opinion https://www.audika.com.au

    Find your nearest hearing clinic & book an appointment with Audika's...

  2. 2
    Hearing Aid Sale Near Me - Price Drop - Up To $3,000 Off* https://www.connecthearing.com.au

    Don't pay full price! Book your appointment now and get up to $3,000 off* hearing aids.

  3. 3
    Dental Implants - Payment Options Available https://www.dentalboutique.com.au

    Our Implant treatments are customised to you. Book a free consult today!

  4. 4
    Half The Cost Of Invisalign | Australian Owned https://www.lineaofficial.com.au

    Linea Aligners—Dentist-Designed Clear Aligners at Half the Cost of Invisalign. Get Straight Teeth in 6 Months With Linea’s Invisible, Comfortable Aligners.

  5. 5
    Medshop Australia | Best Prices and Selection https://www.medshop.com.au

    The Best Prices and Selection for Stethoscopes - Shop Now at Medshop and Save. World-Class Choice For Online Stethoscopes. Buy yours now! Full Range of...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Audika and Connect Hearing captivate with enticing offers on hearing aids, emphasizing affordability and accessibility. Dental Boutique and Linea Official focus on personalized dental solutions, highlighting cost-effective, customized treatments. Medshop Australia stands out with its promise of the best prices and selection for medical equipment, appealing to budget-conscious professionals.

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