AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – AUS

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.6191670971
56.3808329029
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 22%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cpaponline.com.au 9.34
thecpapclinic.com.au 7.33
tensmachinesaustralia.com.au 6.9
healthlab.com.au 6.71
resmed.com.au 6.69
rapidmedicalsupplies.com.au 5.47
easycpap.com.au 4.72
chemistwarehouse.com.au 3.98
cpapaustralia.com.au 3.78
medshop.com.au 3.56
others 41.52
  • cpaponline.com.au - 9.34%
  • thecpapclinic.com.au - 7.33%
  • tensmachinesaustralia.com.au - 6.9%
  • healthlab.com.au - 6.71%
  • resmed.com.au - 6.69%
  • rapidmedicalsupplies.com.au - 5.47%
  • easycpap.com.au - 4.72%
  • chemistwarehouse.com.au - 3.98%
  • cpapaustralia.com.au - 3.78%
  • medshop.com.au - 3.56%
  • others - 41.52%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for healthcare, ‘cpaponline.com.au’ leads with 9.34% click share, while ‘others’ dominate with 41.52%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cpaponline.com.au cpapaustralia.com.au thecpapclinic.com.au resmed.com.au easycpap.com.au cpapclub.com.au dentalboutique.com.au tensmachinesaustralia.com.au nswcpap.com.au rapidmedicalsupplies.com.au
2026/10/01 11.41% 4.44% 11.83% 5.97% 6.65% 1.8% 4.39% 2.98% 2.68% 4.33%
2026/10/02 6.15% 2.69% 8.92% 4.97% 6.16% 3.33% 4.05% 1.75% 4.28% 5.09%
2026/10/03 10.18% 3.89% 8.05% 4.87% 7.18% 3.62% 3.01% 3.7% 2.33% 7.23%
2026/10/04 5.39% 4.44% 10.48% 3.89% 5.46% 3.69% 2.45% 3.76% 6.17% 4.47%
2026/10/05 9.49% 3.75% 13.77% 2.22% 6.88% 3.42% 1.59% 3.03% 4.75% 7.87%
2026/10/06 12.26% 3.02% 9.95% 3.11% 5.73% 3.97% 2.52% 3.52% 2.7% 9.26%
2026/10/07 9.71% 3.3% 9.44% 3.4% 6.15% 3.41% 3.32% 3.57% 4.04% 7.73%
2026/10/08 7.79% 4.45% 6.84% 5.32% 4.59% 2.64% 2.55% 4.14% 4.97% 5.4%
2026/10/09 9.87% 4.47% 7.76% 3% 5.04% 3.38% 2.49% 4.27% 2.38% 7.07%
2026/10/10 11.39% 3.4% 5.01% 2.97% 6.51% 2.92% 2.22% 3.48% 3.07% 7.27%
2026/10/11 12.39% 2.9% 5.66% 3.48% 7.74% 3.11% 1.57% 3.88% 4.91% 9.76%
2026/10/12 14.4% 3.14% 8.82% 3.09% 7.59% 2.99% 1.7% 2.83% 2.69% 10.63%
2026/10/13 14.35% 4.51% 10.17% 3.58% 6.22% 3.57% 2.99% 4.01% 3.41% 9.52%
2026/10/14 12.13% 3.44% 8.54% 4.96% 4.53% 1.33% 2.57% 3.85% 8.58% 8.38%
2026/10/15 7.66% 3.98% 7.68% 6.35% 5.1% 0.83% 3.37% 4.76% 7.3% 6%
2026/10/16 12.09% 4.45% 7.83% 5.04% 5.11% 1.25% 4.44% 4.31% 6.89% 6.18%
2026/10/17 16.52% 4.12% 4.95% 3.37% 7.16% 4.38% 4.98% 3.24% 4.13% 8.47%
2026/10/18 15.25% 4.9% 5.62% 4.92% 5.19% 2.44% 3.91% 3.71% 7.8% 8.43%
2026/10/19 15.99% 5.23% 7.33% 4.95% 6.08% 2.36% 3.91% 2.81% 4.41% 8.26%
2026/10/20 11.78% 4.49% 9.21% 5.34% 4.47% 1.11% 6.87% 3.52% 8.81% 6.71%
2026/10/21 13.11% 3.74% 8.6% 4.65% 7.07% 5.3% 3.46% 3.17% 8.22% 6.46%
2026/10/22 7.82% 7.59% 7.21% 8.24% 5.77% 5.71% 6.08% 5.65% 3.88% 3.17%
2026/10/23 5.39% 7.38% 6.34% 8.07% 6.67% 6.78% 4.89% 6.33% 1.1% 3.15%
2026/10/24 11.38% 5.07% 6.74% 3.79% 7.9% 6.7% 3.81% 3.95% 4.09% 3.43%
2026/10/25 11.71% 6.4% 4.68% 5.88% 8.26% 6.03% 3.65% 3.54% 3.89% 3.09%
2026/10/26 11.55% 6.22% 8.2% 5.55% 8.01% 7.1% 3.9% 2.9% 4.22% 3.06%
2026/10/27 12.18% 5.93% 6.74% 5.8% 8.05% 5.99% 3.68% 3.17% 4.39% 3.36%
2026/10/28 12.65% 6.3% 6.69% 5.25% 8.41% 6.14% 3.42% 3.15% 4.62% 3.52%
2026/10/29 9.14% 4.92% 8.76% 5.78% 4.89% 2.14% 7.41% 2.56% 3.45% 2%
2026/10/30 4.07% 6.36% 8.38% 7.7% 3.07% 4.66% 6.31% 3.21% 1.87% 0.58%
2026/10/31 9.32% 7.61% 6.77% 6.52% 5.58% 5.1% 4.3% 3.62% 3.49% 2.16%
  • cpaponline.com.au
  • cpapaustralia.com.au
  • thecpapclinic.com.au
  • resmed.com.au
  • easycpap.com.au
  • cpapclub.com.au
  • dentalboutique.com.au
  • tensmachinesaustralia.com.au
  • nswcpap.com.au
  • rapidmedicalsupplies.com.au

Copyright © Adthena. All rights reserved.

In October 2026, cpaponline.com.au led PPC spend, peaking mid-month. Thecpapclinic.com.au and resmed.com.au showed consistent fluctuations. By month’s end, rapidmedicalsupplies.com.au’s spend sharply declined.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 207
2026/10/02 200
2026/10/03 192
2026/10/04 178
2026/10/05 185
2026/10/06 195
2026/10/07 204
2026/10/08 196
2026/10/09 192
2026/10/10 190
2026/10/11 198
2026/10/12 198
2026/10/13 182
2026/10/14 193
2026/10/15 187
2026/10/16 195
2026/10/17 189
2026/10/18 193
2026/10/19 190
2026/10/20 189
2026/10/21 178
2026/10/22 176
2026/10/23 179
2026/10/24 228
2026/10/25 222
2026/10/26 243
2026/10/27 228
2026/10/28 236
2026/10/29 214
2026/10/30 216
2026/10/31 226

Copyright © Adthena. All rights reserved.

October began with 207 advertisers, dipping to 176 mid-month. A surge followed, peaking at 243 on October 26. The month concluded with 226 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
resmed.com.au 2.78%
healthlab.com.au 2.05%
cpapaustralia.com.au 1.4%
medshop.com.au 1.23%
dentalboutique.com.au 0.85%
amplifon.com -0.86%
thecpapclinic.com.au -1.06%
hearingsavers.com.au -2.56%
rapidmedicalsupplies.com.au -3.13%
chemistwarehouse.com.au -3.37%

Copyright © Adthena. All rights reserved.

Resmed.com.au surged with a 2.78% click share increase, while chemistwarehouse.com.au dropped by 3.37%. Healthlab.com.au and cpapaustralia.com.au also gained, contrasting rapidmedicalsupplies.com.au’s decline.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cpaponline.com.au thecpapclinic.com.au cpapaustralia.com.au easycpap.com.au cpapclub.com.au mycpap.com.au tensmachinesaustralia.com.au rapidmedicalsupplies.com.au nswcpap.com.au chemistwarehouse.com.au
2026/10/01 10.35% 12.48% 4.09% 7.31% 2.17% 1.89% 3.94% 6.02% 2.44% 3.41%
2026/10/02 5.12% 9.92% 2.53% 7.05% 4.39% 1.56% 2.23% 7.02% 3.47% 3.17%
2026/10/03 9.44% 7.99% 3.97% 8.32% 4.58% 2.49% 4.03% 7.99% 1.67% 3.77%
2026/10/04 4.69% 11.82% 4.64% 6.26% 4.23% 3.05% 4.11% 4.93% 4.14% 4.66%
2026/10/05 8.51% 14.93% 3.48% 7.55% 4.11% 3.16% 3.47% 8.25% 3.79% 2.68%
2026/10/06 12.11% 9.63% 2.68% 5.78% 4.18% 4.37% 3.68% 10.79% 1.79% 7.59%
2026/10/07 9% 10.63% 3.17% 6.38% 4.46% 2.73% 3.56% 8.87% 2.43% 5.43%
2026/10/08 8.33% 7.07% 3.66% 4.38% 2.85% 1.83% 4.42% 6.56% 3.07% 7.73%
2026/10/09 10.29% 8.31% 3.97% 5.23% 3.74% 1.29% 3.87% 7.63% 2.27% 6.73%
2026/10/10 10.6% 5.18% 2.96% 6.67% 3.41% 2.67% 3.68% 9.06% 1.86% 6.18%
2026/10/11 11.9% 5.1% 2.88% 7.7% 3.49% 2.56% 4.58% 11.43% 2.66% 6.34%
2026/10/12 13.17% 9.17% 2.94% 8.41% 3.22% 2.32% 2.57% 12.19% 2.52% 5.35%
2026/10/13 12.66% 10.57% 4.04% 6.28% 3.75% 2.14% 4.29% 11.13% 3.63% 4.78%
2026/10/14 12.77% 9.66% 3.23% 4.47% 1.74% 3.02% 4.37% 11.48% 5.63% 5.62%
2026/10/15 7.36% 7.87% 3.85% 5.66% 1.07% 0.5% 4.82% 7.1% 7.11% 7.44%
2026/10/16 10.44% 9.27% 4.56% 5.9% 1.33% 0.1% 4.56% 7.33% 6.32% 5.98%
2026/10/17 14.06% 4.73% 3.98% 7.61% 4.57% 1.61% 3.42% 10.31% 3.02% 3.85%
2026/10/18 13.57% 6.34% 4.64% 5.6% 2.62% 3.54% 4.09% 10.41% 6.95% 4.47%
2026/10/19 14.39% 8.91% 5.13% 7.1% 2.59% 2.63% 2.57% 10.93% 4.15% 3.97%
2026/10/20 11.47% 9.9% 4.25% 4.78% 1.3% 2.87% 3.43% 9.13% 8.29% 2.76%
2026/10/21 12.16% 9.01% 4.02% 6.9% 4.66% 5.34% 3.82% 7.84% 6.87% 2.13%
2026/10/22 5.99% 8.16% 7.55% 6.22% 4.48% 0% 6.61% 3.54% 4.74% 2.57%
2026/10/23 5.33% 7.57% 7.17% 6.8% 5.49% 0.14% 7.27% 3.4% 1.11% 3.88%
2026/10/24 8.94% 6.3% 4.56% 7.63% 6.36% 4.72% 4.18% 4.12% 3.19% 2.33%
2026/10/25 9.54% 4.59% 5.86% 8.44% 5.95% 6.17% 4.13% 3.56% 3.14% 2.16%
2026/10/26 9.32% 8.07% 5.97% 7.69% 6.82% 4.81% 3.49% 3.52% 3.18% 1.76%
2026/10/27 9.78% 7.17% 5.34% 7.97% 5.87% 4.67% 3.77% 3.98% 3.54% 1.84%
2026/10/28 10.49% 6.93% 5.57% 8.24% 6.06% 4.91% 3.72% 4% 3.53% 1.38%
2026/10/29 8.12% 10.3% 5.22% 4.87% 1.92% 0.79% 2.6% 2.8% 2.87% 1.33%
2026/10/30 4.68% 8.82% 5.37% 3.03% 3.64% 0% 3.34% 1.61% 1.65% 4.37%
2026/10/31 7.62% 7.1% 6.59% 5.39% 4.85% 4.39% 3.57% 3.03% 2.34% 1.85%
  • cpaponline.com.au
  • thecpapclinic.com.au
  • cpapaustralia.com.au
  • easycpap.com.au
  • cpapclub.com.au
  • mycpap.com.au
  • tensmachinesaustralia.com.au
  • rapidmedicalsupplies.com.au
  • nswcpap.com.au
  • chemistwarehouse.com.au

Copyright © Adthena. All rights reserved.

In October 2026, cpaponline.com.au saw fluctuating impressions, peaking mid-month at 14.39%. Thecpapclinic.com.au started strong but declined, while cpapaustralia.com.au remained steady. Easycpap.com.au and rapidmedicalsupplies.com.au showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    H-Skin Tags Formula - The Original Skin Tag Formula https://www.amoils.com

    The Natural Homeopathic Remedy For Skin Tags That Works. Relieve Skin Tags & Improve the Look and Feel of Your Skin. 3rd Party Tested. Eco Friendly...

  2. 2
    New ampli-mini 7 powered by AI | Try Free For 30 Days https://www.amplifon.com

    ampli-mini 7 is now available at Amplifon. Experience clear, natural sound powered by AI.

  3. 3
    Free Government Hearing aidsᴵ - Get A Second Opinion https://www.audika.com.au

    Find your nearest hearing clinic & book an appointment with Audika's professional team

  4. 4
    Dental Implants https://www.dentalboutique.com.au

    Flexible Payment Plans — Our Implant treatments are customised to you. Book a free consult today!

  5. 5
    Medshop Australia | Best Prices and Selection https://www.medshop.com.au › stethoscopes

    The Best Prices and Selection for Stethoscopes - Shop Now at Medshop and Save. Get Your Stethoscopes From Medshop. Full Range of Models. Top Medical Products. Free Laser Engraving.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, advertisers like Amoils, Amplifon, Audika, Dental Boutique, and Medshop Australia shine with unique propositions. From eco-friendly skin tag solutions to AI-powered hearing aids, free consultations, and flexible payment plans, these ads emphasize innovation, accessibility, and customer-centric services.

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