AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – AUS

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.9436267546
84.0563732454
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 26%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thecpapclinic.com.au 14.51
resmed.com.au 12.72
tensmachinesaustralia.com.au 6.3
cpaponline.com.au 6.2
mycpap.com.au 5.64
cpapaustralia.com.au 5.11
easycpap.com.au 4.31
medshop.com.au 3.57
amplifon.com 3.47
chemistwarehouse.com.au 3.06
others 35.11
  • thecpapclinic.com.au - 14.51%
  • resmed.com.au - 12.72%
  • tensmachinesaustralia.com.au - 6.3%
  • cpaponline.com.au - 6.2%
  • mycpap.com.au - 5.64%
  • cpapaustralia.com.au - 5.11%
  • easycpap.com.au - 4.31%
  • medshop.com.au - 3.57%
  • amplifon.com - 3.47%
  • chemistwarehouse.com.au - 3.06%
  • others - 35.11%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for healthcare, ‘thecpapclinic.com.au’ leads with 14.51% click share, followed by ‘resmed.com.au’ at 12.72%. ‘Others’ collectively hold a significant 35.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date thecpapclinic.com.au mycpap.com.au resmed.com.au cpaponline.com.au cpapaustralia.com.au tensmachinesaustralia.com.au easycpap.com.au allon4plus.com.au dentalboutique.com.au nswcpap.com.au
2026/03/01 3.31% 7.77% 6.88% 5.29% 3.59% 4.65% 6.15% 4.53% 4.73% 1.31%
2026/03/02 21.63% 3.43% 3.62% 5.93% 2.3% 5.05% 4.97% 3.88% 4.75% 1.23%
2026/03/03 17.72% 7.46% 4.2% 9.76% 3.85% 1.41% 5.49% 1.33% 3.8% 1.82%
2026/03/04 20.26% 7.27% 4.96% 7.98% 4.57% 3.41% 6.08% 1.73% 3.87% 3.18%
2026/03/05 19.71% 4.92% 5.92% 6.6% 4.4% 1.55% 4.21% 2.8% 4.21% 1.89%
2026/03/06 14.7% 3.74% 5.75% 4.61% 3.08% 5.93% 2.67% 5.32% 4.64% 3.18%
2026/03/07 6.02% 4.11% 7.84% 11.94% 7.34% 2.77% 5.96% 2.33% 3.63% 3.5%
2026/03/08 4.17% 6.52% 6.6% 8.72% 5.9% 2.38% 5.9% 3.57% 6.73% 2.89%
2026/03/09 22.57% 3.16% 4.5% 6.51% 7.05% 4.39% 2.13% 4.75% 3.81% 1.24%
2026/03/10 21.14% 3.08% 11.38% 5.71% 6.5% 2.78% 2.11% 3.04% 3.58% 2.64%
2026/03/11 20.49% 1.88% 10.55% 4.69% 7.62% 4.54% 2.62% 2.35% 3.88% 2.57%
2026/03/12 23.46% 2.12% 11.73% 5.9% 3.83% 2.67% 3.62% 3.73% 2.85% 1.23%
2026/03/13 14.14% 3.02% 18.56% 3.57% 5.29% 3.95% 1.71% 3.19% 4.82% 4.12%
2026/03/14 5.35% 4.98% 13.37% 9.03% 10.35% 1.22% 4.05% 3.14% 2.78% 3.84%
2026/03/15 4.25% 4.27% 12.52% 8.73% 8.13% 3.47% 3.54% 1.99% 3.93% 2.09%
2026/03/16 22.53% 5.36% 5.84% 6.99% 9.07% 2.7% 3.05% 2.75% 3.08% 2.43%
2026/03/17 19.35% 5.42% 8.25% 10.77% 4.7% 2.32% 4.16% 2.67% 2.31% 1.94%
2026/03/18 21.22% 6.08% 9.94% 7.85% 6.03% 3.14% 3.22% 2.14% 3.74% 1.26%
2026/03/19 17.27% 5.62% 10.34% 4.78% 6.36% 3.89% 2.48% 2.82% 4.55% 1.49%
2026/03/20 16.16% 3.32% 8.37% 6.46% 3.77% 3.65% 2.65% 3.39% 4.02% 0.79%
2026/03/21 2.52% 9.13% 12.73% 7.05% 8.72% 4.24% 4.04% 1.06% 3.94% 4.51%
2026/03/22 3.04% 8.37% 11.98% 4.24% 5.47% 2.94% 4.86% 1.85% 4.19% 1.44%
2026/03/23 20.41% 6.98% 5.44% 6.16% 3.64% 2.87% 3.7% 3.63% 3.29% 1.44%
2026/03/24 20.88% 5.84% 8.97% 7.34% 5.42% 2.24% 5.56% 1.4% 1.58% 2.11%
2026/03/25 20% 5.91% 8.34% 6.43% 4.51% 3.82% 3.9% 1.91% 3.13% 2.43%
2026/03/26 12.1% 8.21% 8.35% 6.08% 4.7% 5.6% 4.11% 0.76% 3.11% 2.28%
2026/03/27 11.51% 5.91% 11.62% 4.7% 5.12% 3.74% 3.3% 1.43% 1.91% 3.04%
2026/03/28 2.31% 6.33% 10.51% 8.93% 6.76% 6.85% 4.88% 2.45% 3.07% 2.71%
2026/03/29 1.12% 7.55% 9.33% 13.91% 5.14% 3.56% 7.01% 1.64% 2% 2.09%
2026/03/30 20.12% 8.95% 5.83% 7.18% 5.31% 3.4% 5.25% 2.72% 2.13% 0.57%
2026/03/31 16.91% 12.61% 9.41% 7.45% 3.88% 3.56% 3.11% 2.71% 2.38% 0.94%
  • thecpapclinic.com.au
  • mycpap.com.au
  • resmed.com.au
  • cpaponline.com.au
  • cpapaustralia.com.au
  • tensmachinesaustralia.com.au
  • easycpap.com.au
  • allon4plus.com.au
  • dentalboutique.com.au
  • nswcpap.com.au

Copyright © Adthena. All rights reserved.

In March 2026, thecpapclinic.com.au dominated PPC spend, peaking mid-month. Mycpap.com.au and resmed.com.au showed consistent activity, while cpaponline.com.au surged late. Overall, the month ended with varied advertiser dynamics.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 233
2026/03/02 230
2026/03/03 253
2026/03/04 250
2026/03/05 238
2026/03/06 236
2026/03/07 234
2026/03/08 238
2026/03/09 244
2026/03/10 236
2026/03/11 220
2026/03/12 225
2026/03/13 230
2026/03/14 224
2026/03/15 225
2026/03/16 228
2026/03/17 256
2026/03/18 240
2026/03/19 234
2026/03/20 227
2026/03/21 224
2026/03/22 213
2026/03/23 236
2026/03/24 221
2026/03/25 216
2026/03/26 215
2026/03/27 199
2026/03/28 204
2026/03/29 200
2026/03/30 198
2026/03/31 187

Copyright © Adthena. All rights reserved.

March began with 233 advertisers, peaking at 256 mid-month. A decline followed, ending at 187.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mycpap.com.au 2.26%
medshop.com.au 1.51%
tensmachinesaustralia.com.au 0.95%
amplifon.com 0.58%
paramedicshop.com.au 0.57%
chemistwarehouse.com.au -0.58%
nswcpap.com.au -0.66%
cpaponline.com.au -0.87%
cpapaustralia.com.au -0.98%
thecpapclinic.com.au -2.57%

Copyright © Adthena. All rights reserved.

In the past month, mycpap.com.au surged with a 2.26% click share increase, while thecpapclinic.com.au faced a 2.57% decline. Medshop.com.au and tensmachinesaustralia.com.au also saw positive growth, contrasting with declines for cpapaustralia.com.au and others.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thecpapclinic.com.au mycpap.com.au cpaponline.com.au resmed.com.au tensmachinesaustralia.com.au easycpap.com.au cpapaustralia.com.au chemistwarehouse.com.au dentalboutique.com.au nswcpap.com.au
2026/03/01 2.2% 8.21% 6.92% 3.62% 5.32% 8.07% 2.4% 3.01% 3.29% 0.93%
2026/03/02 17.85% 4.94% 7.1% 1.86% 4.87% 6.01% 2.1% 5.62% 2.79% 1.86%
2026/03/03 14.32% 8.28% 9.42% 2.13% 1.61% 7% 2.69% 4.06% 2.44% 1.56%
2026/03/04 15.68% 8.42% 7.76% 2.75% 4.26% 7.8% 3.06% 3.48% 2.29% 3.66%
2026/03/05 17.37% 8.04% 8.36% 3.35% 1.71% 7.71% 3.65% 4.23% 2.57% 3.35%
2026/03/06 13.7% 4.89% 6.41% 2.68% 6.05% 3.81% 2.21% 3.98% 3.21% 3.69%
2026/03/07 5.5% 4.75% 12.95% 4.63% 3.56% 8.62% 6.48% 2.32% 2.55% 4.11%
2026/03/08 4.26% 7.89% 9.68% 3.67% 2.77% 9.08% 5.22% 2.9% 4.31% 3.56%
2026/03/09 20.29% 3.47% 8.18% 2.26% 5.68% 3.15% 6.02% 3.14% 2.75% 1.16%
2026/03/10 18.51% 3.84% 6.79% 7.31% 4.38% 3.39% 5.46% 2.47% 2.89% 2.32%
2026/03/11 18.45% 2.23% 4.82% 6.2% 6.26% 4.78% 6.71% 2.05% 3.22% 3.18%
2026/03/12 21.41% 2.84% 7.43% 7.08% 2.92% 6.88% 3.66% 3.68% 1.95% 1.26%
2026/03/13 14.19% 3.12% 4.62% 11.5% 4.41% 3.03% 5.96% 4.72% 3.72% 4.72%
2026/03/14 4.22% 4.96% 9.93% 9.74% 1.79% 5.59% 9.83% 3.8% 2.41% 3.98%
2026/03/15 2.95% 4.64% 8.7% 7.72% 4.33% 4.81% 8.41% 3.94% 2.74% 2.21%
2026/03/16 20.19% 5.9% 7.29% 3.96% 2.82% 3.64% 7.88% 3.83% 2.45% 3.28%
2026/03/17 16.31% 5.13% 10.75% 5.13% 2.87% 6.02% 3.95% 5.19% 1.53% 2.54%
2026/03/18 18.65% 6.68% 8.25% 6.27% 4.26% 4.15% 5.37% 2.71% 2.6% 1.17%
2026/03/19 15.55% 6.55% 6.18% 5.64% 5.17% 3.73% 5.67% 3.36% 3.07% 1.64%
2026/03/20 15.28% 4.36% 7.87% 5.12% 4.63% 4.37% 4.23% 2.55% 2.98% 0.91%
2026/03/21 2.55% 10.3% 7.18% 8.02% 5.66% 6.24% 7.93% 1.45% 2.85% 4.41%
2026/03/22 3.64% 9.37% 4.7% 7.78% 2.96% 6.59% 4.88% 2.88% 3.04% 2.06%
2026/03/23 17.61% 7.42% 6.11% 3.36% 3.79% 5.37% 3.35% 3.65% 2.37% 1.11%
2026/03/24 18.53% 6.03% 7.84% 5.22% 2.17% 7.43% 4.94% 2.24% 1.32% 2.36%
2026/03/25 17.71% 6.94% 6.72% 5.4% 4.68% 6% 4.51% 4.27% 2.17% 2.22%
2026/03/26 10.18% 9.89% 6.84% 4.39% 6.4% 6.33% 3.84% 3.61% 2.12% 3.58%
2026/03/27 9.31% 8.03% 5.63% 5.85% 4.48% 5.5% 4.12% 3.53% 1.16% 3.36%
2026/03/28 2.27% 7.61% 9.03% 5.59% 7.3% 7.28% 4.65% 3.59% 1.82% 2.13%
2026/03/29 0.96% 9.45% 12.11% 5.62% 3.63% 10.72% 4.23% 2.83% 1.52% 2.32%
2026/03/30 16.53% 10.8% 6.91% 3.05% 4.88% 7.73% 3.92% 3.02% 1.64% 0.55%
2026/03/31 15.8% 14.56% 6.91% 5.08% 5.04% 4.18% 3.09% 2.76% 1.63% 0.99%
  • thecpapclinic.com.au
  • mycpap.com.au
  • cpaponline.com.au
  • resmed.com.au
  • tensmachinesaustralia.com.au
  • easycpap.com.au
  • cpapaustralia.com.au
  • chemistwarehouse.com.au
  • dentalboutique.com.au
  • nswcpap.com.au

Copyright © Adthena. All rights reserved.

In March 2026, thecpapclinic.com.au led with fluctuating impressions, peaking mid-month. Mycpap.com.au and cpaponline.com.au showed steady growth, while resmed.com.au and tensmachinesaustralia.com.au had moderate gains. The month ended with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Get New Teeth Within 1-2 Days - Implants from $175 per Week* https://www.allon4plus.com.au › tooth › implants

    *T&Cs applies, financed through external company. Apply online now. New teeth in 1 - 2 days.

  2. 2
    Invisalign™ - Clear Teeth Aligners | Bupa Dental https://www.bupadental.com.au

    Invisalign™ treatment uses clear aligners to help straighten teeth. Find out more about Invisalign™ and book a consultation with your nearest Bupa Dental today.

  3. 3
    Invisalign Braces | Simple & Low Maintenance https://www.eastmelbournedentist.com.au

    Straighten Your Teeth Discreetly with Invisalign Clear Braces! Achieve a Confident, Beautiful Smile Without the Hassle of Traditional Braces.

  4. 4
    Dental Implants Cost - All-Inclusive Pricing https://www.foxdentalimplants.com.au

    Implant options, funded by your Super. Request a consultation now. (T&Cs apply)

  5. 5
    Medshop Australia | #1 AU Stethoscope Supplier https://www.medshop.com.au

    Get Your Stethoscopes From Medshop. The Best Prices and Selection for Stethoscopes - Shop Now at Medshop and Save. Free Laser Engraving.

Copyright © Adthena. All rights reserved.

In the competitive landscape of dental and medical equipment PPC ads, five advertisers stand out with distinct themes and messaging. Allon4plus.com.au promises rapid dental transformations with implants available from $175 per week. Bupa Dental and East Melbourne Dentist both highlight the discreet and effective nature of Invisalign™ aligners, emphasizing convenience and aesthetic appeal. Fox Dental Implants offers transparent, all-inclusive pricing for dental implants, appealing to budget-conscious consumers. Meanwhile, Medshop.com.au positions itself as Australia’s top stethoscope supplier, offering competitive prices and free laser engraving, catering to healthcare professionals seeking quality and personalization.

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