Why is the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report for?

The AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.7293900499
	65.2706099501

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	24%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
resmed.com.au	12.11
tensmachinesaustralia.com.au	9.42
cpaponline.com.au	6.77
thecpapclinic.com.au	6.64
chemistwarehouse.com.au	6.19
hearingsavers.com.au	5.7
cpapaustralia.com.au	4.8
medshop.com.au	3.5
easycpap.com.au	3.46
amplifon.com	3.08
others	38.33

resmed.com.au - 12.11%
tensmachinesaustralia.com.au - 9.42%
cpaponline.com.au - 6.77%
thecpapclinic.com.au - 6.64%
chemistwarehouse.com.au - 6.19%
hearingsavers.com.au - 5.7%
cpapaustralia.com.au - 4.8%
medshop.com.au - 3.5%
easycpap.com.au - 3.46%
amplifon.com - 3.08%
others - 38.33%

In the competitive landscape of Google’s PPC for healthcare, ResMed leads with 12.11% click share. Others dominate with 38.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	thecpapclinic.com.au	cpaponline.com.au	dentalboutique.com.au	cpapaustralia.com.au	resmed.com.au	tensmachinesaustralia.com.au	easycpap.com.au	nswcpap.com.au	hearingsavers.com.au	mycpap.com.au
2026/06/01	8.92%	8.06%	4.24%	5.03%	8.36%	4.84%	6.78%	0.92%	4.13%	6.66%
2026/06/02	7.96%	9.68%	3.39%	3.75%	8.54%	5.24%	6.93%	1.53%	3.34%	4.85%
2026/06/03	12.48%	6.7%	4.28%	5.18%	5.66%	4.09%	4.12%	5.2%	3.56%	3.1%
2026/06/04	5.05%	4.19%	4.33%	3.09%	8.54%	6.93%	2.7%	0.81%	8.31%	1.29%
2026/06/05	4.31%	5.63%	2.85%	3.91%	5.57%	7%	1.98%	1.7%	10.14%	0.31%
2026/06/06	3.64%	9.62%	1.72%	5.42%	8.1%	2.64%	6.85%	5.76%	9.19%	4.94%
2026/06/07	1.84%	10.09%	1.16%	5.2%	6.94%	3.93%	5.27%	5.52%	9.18%	6.51%
2026/06/08	14.13%	8.82%	2.45%	4.45%	6.17%	4.05%	3.85%	3.81%	4.25%	6.31%
2026/06/09	17.19%	6.13%	4.02%	5.53%	6.29%	5.97%	3.01%	3.6%	1.78%	5.34%
2026/06/10	9.57%	5.38%	3.28%	6.88%	6.67%	6%	3.96%	1.33%	8.21%	1.22%
2026/06/11	4.75%	6.3%	2.55%	3.6%	6.52%	8.03%	2.13%	1.31%	8.67%	0.3%
2026/06/12	2.77%	2.95%	4.58%	2.4%	9.2%	6.75%	3.22%	2.15%	10.93%	0%
2026/06/13	0.97%	9.54%	1.29%	3.84%	8.65%	5.23%	4.71%	6.19%	5.77%	5.39%
2026/06/14	9.75%	8.19%	1.17%	3.12%	6.92%	3.97%	3.73%	4.06%	5.11%	4.31%
2026/06/15	16.14%	6.69%	4.04%	4.89%	7.08%	5.5%	2.04%	2.73%	1.95%	3.52%
2026/06/16	7.93%	4.01%	3.62%	4.01%	7%	6.6%	2.43%	2.01%	8.76%	1.13%
2026/06/17	8.51%	10.15%	3%	5.62%	9.34%	4.82%	4.44%	3.8%	5.31%	2.91%
2026/06/18	4.64%	7.5%	3.65%	3.72%	8.97%	6.09%	3.32%	3.17%	7.16%	0%
2026/06/19	4.33%	7.37%	4.26%	4%	7.48%	7.8%	3.44%	3.64%	7.07%	0.09%
2026/06/20	1.71%	10.75%	4.86%	10.4%	11.5%	5.98%	1.84%	1.29%	0.15%	1.53%
2026/06/21	2.25%	10.81%	3.13%	9.22%	10.69%	5.16%	1.78%	1.83%	0.14%	1.98%
2026/06/22	11.12%	4.5%	4.76%	10.03%	8.74%	6.15%	1.09%	1.52%	0.11%	0.55%
2026/06/23	9.2%	5.45%	6.57%	11.4%	10.88%	6.94%	0.97%	0.24%	0.24%	0.19%
2026/06/24	9.97%	3.75%	5.3%	11.87%	10.54%	4.85%	1.18%	0.14%	0.2%	0.61%
2026/06/25	6.32%	3.16%	9.01%	10.87%	10.75%	6.27%	0.79%	1.97%	0.09%	0%
2026/06/26	5.16%	5.54%	9.87%	9.78%	5.79%	4.71%	0.9%	0.34%	0.16%	0%
2026/06/27	9.48%	9.52%	4.34%	13.22%	7.22%	6.09%	1.44%	2.69%	0.47%	0.64%
2026/06/28	9.74%	6.59%	5.48%	9.3%	9.15%	5.19%	2.43%	0.9%	0.12%	0.66%
2026/06/29	7.58%	4.49%	4.7%	10.98%	9.65%	3.92%	1.01%	0.95%	0.64%	0.19%
2026/06/30	10.85%	7.48%	6.63%	6.36%	6.02%	4.96%	3.15%	1.39%	0.12%	0%

thecpapclinic.com.au
cpaponline.com.au
dentalboutique.com.au
cpapaustralia.com.au
resmed.com.au
tensmachinesaustralia.com.au
easycpap.com.au
nswcpap.com.au
hearingsavers.com.au
mycpap.com.au

In June 2026, thecpapclinic.com.au experienced fluctuating PPC spend, peaking mid-month. cpaponline.com.au maintained steady performance, while cpapaustralia.com.au surged late. resmed.com.au showed consistent strength, and dentalboutique.com.au ended with a notable rise.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	262
2026/06/02	278
2026/06/03	291
2026/06/04	277
2026/06/05	287
2026/06/06	267
2026/06/07	258
2026/06/08	285
2026/06/09	260
2026/06/10	240
2026/06/11	265
2026/06/12	251
2026/06/13	233
2026/06/14	242
2026/06/15	239
2026/06/16	239
2026/06/17	239
2026/06/18	244
2026/06/19	245
2026/06/20	233
2026/06/21	232
2026/06/22	228
2026/06/23	219
2026/06/24	226
2026/06/25	213
2026/06/26	211
2026/06/27	212
2026/06/28	212
2026/06/29	220
2026/06/30	225

June began with 262 advertisers, peaking at 291 by June 3. A gradual decline followed, ending the month at 225.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
cpapaustralia.com.au	4.14%
resmed.com.au	3.55%
tensmachinesaustralia.com.au	2.19%
amplifon.com	1.99%
medshop.com.au	1.19%
rapidmedicalsupplies.com.au	-1.46%
nswcpap.com.au	-1.48%
cpapclub.com.au	-1.82%
mycpap.com.au	-2.3%
hearingsavers.com.au	-4.58%

Resmed.com.au and cpapaustralia.com.au surged in click share, while hearingsavers.com.au and mycpap.com.au faced declines.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	thecpapclinic.com.au	cpaponline.com.au	cpapaustralia.com.au	tensmachinesaustralia.com.au	easycpap.com.au	chemistwarehouse.com.au	resmed.com.au	cpapclub.com.au	hearingsavers.com.au	mycpap.com.au
2026/06/01	8.17%	7.33%	3.59%	5.19%	9.1%	5.38%	5.85%	3.35%	4.74%	7.42%
2026/06/02	8.22%	8.35%	3.26%	5.65%	8.55%	4.79%	5.55%	3.91%	3.39%	5.57%
2026/06/03	12.14%	6.27%	4.27%	4.36%	5.41%	8.08%	3.86%	4.42%	4.02%	3.79%
2026/06/04	5.97%	5.91%	2.54%	6.92%	3.57%	8.94%	4.78%	4.48%	8.81%	2.29%
2026/06/05	5.27%	7.27%	2.91%	6.75%	2.65%	9.14%	3.16%	2.12%	9.38%	0.31%
2026/06/06	3.16%	8.32%	4.67%	2.69%	8.93%	4.36%	5.99%	5.86%	8.48%	5.96%
2026/06/07	1.09%	8.8%	4.38%	4.02%	6.71%	4.54%	4.84%	5.63%	8.89%	7.29%
2026/06/08	13.21%	7.89%	3.62%	4.08%	4.98%	4.87%	4.48%	4.03%	4.5%	6.7%
2026/06/09	16.63%	5.93%	5.07%	6.42%	4.03%	6.04%	4.33%	2.36%	1.96%	7.01%
2026/06/10	9.73%	6.02%	5.51%	6.24%	4.93%	9.01%	4.06%	2.81%	8.71%	2.14%
2026/06/11	5.04%	7.38%	2.34%	7.45%	2.55%	11.02%	3.46%	2.47%	8.07%	0.28%
2026/06/12	2.45%	3.91%	2.18%	7.1%	4.24%	8.17%	4.76%	3.3%	10.48%	0%
2026/06/13	1.01%	8.58%	3.14%	5.02%	5.7%	5.52%	5.32%	5.34%	6.02%	6.45%
2026/06/14	9.77%	7.74%	2.72%	3.71%	4.81%	5.76%	4.93%	4.56%	5.23%	5.01%
2026/06/15	15.7%	6.3%	4.26%	5.69%	2.55%	7.01%	4.85%	2.3%	2.13%	5.41%
2026/06/16	8.58%	5.09%	3.55%	6.61%	3.23%	8.77%	4.24%	2.82%	9.51%	2.03%
2026/06/17	8.23%	9.57%	4.73%	4.97%	5.58%	5.72%	6.4%	2.19%	5.4%	3.28%
2026/06/18	5.01%	7.04%	3.08%	6.07%	4.35%	8.62%	4.97%	3.4%	7.49%	0%
2026/06/19	4.78%	6.94%	3%	7.89%	4.35%	8.54%	4.51%	2.67%	7.38%	0.1%
2026/06/20	1.76%	10.4%	10.11%	7.3%	2.59%	6.58%	9.26%	2.34%	0.17%	2.48%
2026/06/21	1.88%	11.39%	9.38%	6.74%	2.51%	3.69%	10.07%	1.7%	0.18%	2.79%
2026/06/22	12.86%	4.07%	10.31%	7.58%	1.6%	5.6%	6.71%	0.78%	0.14%	0.62%
2026/06/23	10.73%	4.79%	12.87%	9.68%	1.41%	5.17%	9.26%	0%	0.32%	0.13%
2026/06/24	11.71%	3.53%	11.79%	6.39%	1.59%	8.25%	7.96%	0%	0.23%	1.14%
2026/06/25	7.9%	3.3%	10.6%	8.62%	1.39%	6.98%	8.19%	0.47%	0.14%	0%
2026/06/26	6.96%	5.37%	10.25%	5.53%	1.62%	4.87%	4.43%	0.6%	0.2%	0%
2026/06/27	10.16%	8.39%	13.29%	8.53%	1.89%	5.97%	6.42%	1.25%	0.37%	1.21%
2026/06/28	10.66%	5.94%	9.82%	7.12%	3.5%	6.52%	8.16%	0.39%	0.18%	1.17%
2026/06/29	10.09%	5.42%	13.39%	4.94%	1.87%	6%	8%	0.96%	0.78%	0.7%
2026/06/30	12.27%	7.39%	6.86%	6.85%	5.13%	4.92%	4.42%	1.08%	0.18%	0%

thecpapclinic.com.au
cpaponline.com.au
cpapaustralia.com.au
tensmachinesaustralia.com.au
easycpap.com.au
chemistwarehouse.com.au
resmed.com.au
cpapclub.com.au
hearingsavers.com.au
mycpap.com.au

In June 2026, thecpapclinic.com.au saw fluctuating impressions, peaking mid-month. cpaponline.com.au maintained steady visibility, while cpapaustralia.com.au surged late. tensmachinesaustralia.com.au and easycpap.com.au showed moderate consistency. chemistwarehouse.com.au and resmed.com.au had varied trends. Overall, the month ended with diverse performance across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month

1
Amplifon Hearing Centers | EOFY Sale + 4 Years Protection https://www.amplifon.com
Huge savings this EOFY, PLUS 4 years loss and damage protection. Ends 30 June* 350+ Locations.
2
Implants for Over 60s Seniors | Fixed Price Implant Treatments https://welcome.dental99implantinstitute.com.au › all-on-4 › dental-implants
All On 4 Dental Implants from $14,897 per arch, or $99 per week (T&C apply). Free consult. Transparent fixed prices.
3
Australia's Top Hearing Aids - What Are The Costs In 2026? https://www.hearclear.com
Discrete, digital hearing aids tuned for Aussie seniors—clear speech, no background noise.
4
Invisalign Cost - Half The Cost Of Invisalign https://www.lineaofficial.com.au
Linea Aligners—Dentist-Designed Clear Aligners at Half the Cost of Invisalign.
5
Medshop Australia https://www.medshop.com.au
Best Prices and Selection — The Best Prices and Selection for Stethoscopes - Shop Now at Medshop and Save. World-Class Choice For Online Stethoscopes. Buy yours now!

In the competitive landscape of healthcare PPC ads, Amplifon entices with EOFY savings and protection, while Dental99 offers fixed-price implants for seniors. HearClear targets Aussie seniors with digital aids, Linea promotes cost-effective aligners, and Medshop highlights stethoscope deals.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report?

The AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report for?

The AUS Healthcare & Medical Biotech / Medical Equipment June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis June 2026