AUS Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – AUS

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.34716239
68.65283761
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 21%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thecpapclinic.com.au 15.52
tensmachinesaustralia.com.au 7.75
mycpap.com.au 6.57
resmed.com.au 6.38
easycpap.com.au 5.73
cpaponline.com.au 5.37
hearingsavers.com.au 3.81
medshop.com.au 3.73
chemistwarehouse.com.au 3.71
cpapaustralia.com.au 3.3
others 38.13
  • thecpapclinic.com.au - 15.52%
  • tensmachinesaustralia.com.au - 7.75%
  • mycpap.com.au - 6.57%
  • resmed.com.au - 6.38%
  • easycpap.com.au - 5.73%
  • cpaponline.com.au - 5.37%
  • hearingsavers.com.au - 3.81%
  • medshop.com.au - 3.73%
  • chemistwarehouse.com.au - 3.71%
  • cpapaustralia.com.au - 3.3%
  • others - 38.13%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘thecpapclinic.com.au’ leads with 15.52% click share, while ‘others’ collectively hold 38.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cpaponline.com.au mycpap.com.au easycpap.com.au resmed.com.au cpapaustralia.com.au thecpapclinic.com.au dentalboutique.com.au hearingsavers.com.au tensmachinesaustralia.com.au nswcpap.com.au
2026/02/01 7.85% 8.18% 6.95% 5.02% 2.98% 4.72% 6.09% 4.2% 7.36% 2.33%
2026/02/02 4.26% 4.12% 4.3% 5.3% 3.47% 27.1% 3.74% 3.7% 3.86% 2.55%
2026/02/03 4.02% 3.36% 4.17% 3.69% 4.71% 22.09% 4.95% 2.13% 4.51% 3.03%
2026/02/04 3.97% 3.95% 3.89% 2.98% 3.6% 20.89% 5.37% 2.31% 4.76% 6.54%
2026/02/05 5.07% 3.69% 3.86% 5.01% 2.1% 18.85% 7.67% 2.28% 3.79% 2.75%
2026/02/06 4.18% 5.45% 6.15% 5.84% 3.44% 16.38% 6.34% 4.36% 3.9% 2.37%
2026/02/07 6.2% 8.74% 8.34% 5.61% 4.69% 3.49% 4.21% 3.29% 5.56% 0.85%
2026/02/08 7.31% 8.5% 7.74% 4.23% 5.66% 5.73% 3.75% 2.94% 2.98% 4.65%
2026/02/09 3.31% 6.51% 6.54% 3.96% 3.07% 27.57% 2.76% 3.18% 2.07% 2.7%
2026/02/10 3.04% 6.45% 3.38% 2.95% 2.71% 28.93% 4.22% 1.96% 3.83% 4.2%
2026/02/11 2.98% 5.68% 3.64% 3.07% 3.98% 29.91% 2.79% 2.56% 5.19% 2.54%
2026/02/12 3.56% 5.66% 4.39% 3.94% 3.53% 21.49% 5.6% 3.54% 4.34% 1.04%
2026/02/13 4.17% 5.45% 6.14% 5.83% 3.43% 16.35% 6.33% 4.35% 3.89% 2.37%
2026/02/14 6.18% 8.71% 8.32% 5.59% 4.67% 3.48% 4.2% 3.47% 5.54% 0.85%
2026/02/15 7.29% 8.47% 7.72% 4.22% 5.64% 5.71% 3.73% 2.93% 2.97% 4.64%
2026/02/16 3.3% 6.49% 6.52% 3.95% 3.06% 27.49% 2.75% 3.18% 2.06% 2.69%
2026/02/17 3.95% 5.4% 6.45% 3.75% 2.45% 27.1% 5.69% 1.78% 4.49% 1.7%
2026/02/18 2.66% 8.43% 6.97% 3.39% 3.79% 17.21% 5.12% 2.15% 4.08% 3.7%
2026/02/19 4.08% 6.31% 4.93% 4.52% 3.13% 17.25% 5.93% 3.03% 3.35% 2.45%
2026/02/20 2.14% 3.63% 1.96% 6.48% 4.58% 17.03% 4.54% 3.01% 5.58% 1.32%
2026/02/21 10.66% 9.49% 5.7% 6.86% 6.29% 6.02% 4.38% 1.48% 4.12% 4.95%
2026/02/22 6.02% 9.28% 4.68% 6.25% 6.73% 2.58% 3.81% 1.8% 5.33% 4.41%
2026/02/23 3.9% 3.59% 1.69% 5.9% 3.59% 26.57% 5.44% 1.81% 4.93% 0.15%
2026/02/24 3.06% 2.85% 7.33% 5.58% 5.8% 12.24% 7.17% 1.08% 3.1% 0.35%
2026/02/25 3.53% 4.69% 5.07% 5.44% 5.59% 11.32% 5.92% 1.64% 4.92% 0.67%
2026/02/26 5.55% 5.75% 4.77% 5.5% 4.1% 12.97% 3.59% 1.59% 2.71% 1.25%
2026/02/27 7.08% 5.9% 5.6% 6.15% 2.71% 17.16% 3.83% 1.29% 2.79% 1.35%
2026/02/28 12.31% 9.83% 7% 5.9% 5.66% 4.86% 3.49% 2.25% 1.87% 0.1%
  • cpaponline.com.au
  • mycpap.com.au
  • easycpap.com.au
  • resmed.com.au
  • cpapaustralia.com.au
  • thecpapclinic.com.au
  • dentalboutique.com.au
  • hearingsavers.com.au
  • tensmachinesaustralia.com.au
  • nswcpap.com.au

Copyright © Adthena. All rights reserved.

In February 2026, thecpapclinic.com.au dominated with fluctuating peaks, while cpaponline.com.au and mycpap.com.au showed consistent mid-range activity. The month concluded with thecpapclinic.com.au leading significantly.

Market Exposure

Competitor Count for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 260
2026/02/02 273
2026/02/03 284
2026/02/04 255
2026/02/05 246
2026/02/06 258
2026/02/07 252
2026/02/08 262
2026/02/09 270
2026/02/10 257
2026/02/11 256
2026/02/12 245
2026/02/13 258
2026/02/14 252
2026/02/15 262
2026/02/16 270
2026/02/17 220
2026/02/18 224
2026/02/19 250
2026/02/20 231
2026/02/21 232
2026/02/22 222
2026/02/23 237
2026/02/24 241
2026/02/25 246
2026/02/26 233
2026/02/27 219
2026/02/28 227

Copyright © Adthena. All rights reserved.

February began with 260 advertisers, peaking at 284 on the 3rd. A decline followed, reaching 219 by the 27th. The month concluded with 227 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
resmed.com.au 1.53%
amplifon.com 1.27%
cpaponline.com.au 1.07%
cpap.com.au 0.96%
cpapaustralia.com.au 0.92%
medshop.com.au -0.78%
hearingsavers.com.au -1.02%
chemistwarehouse.com.au -1.26%
tensmachinesaustralia.com.au -1.48%
thecpapclinic.com.au -2.47%

Copyright © Adthena. All rights reserved.

Resmed.com.au leads with a 1.53% click share rise, while thecpapclinic.com.au drops by 2.47%. Amplifon.com gains 1.27%, contrasting tensmachinesaustralia.com.au’s 1.48% decline.

Campaign Efficiency

AUS Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cpaponline.com.au mycpap.com.au easycpap.com.au thecpapclinic.com.au cpapaustralia.com.au chemistwarehouse.com.au hearingsavers.com.au dentalboutique.com.au tensmachinesaustralia.com.au nswcpap.com.au
2026/02/01 9.55% 9.26% 9.95% 3.87% 2.76% 4.22% 5.55% 3.53% 6.21% 2.48%
2026/02/02 5.53% 5.02% 6.45% 19.39% 2.57% 4.41% 5.29% 2.31% 4.46% 2.57%
2026/02/03 5.47% 4.48% 5.58% 17.26% 3.57% 4.6% 2.76% 3.44% 5.22% 3.39%
2026/02/04 6.54% 3.7% 5.2% 15.58% 2.41% 5.16% 2.73% 3.08% 5.73% 5.36%
2026/02/05 8.28% 4.28% 5.51% 13.86% 1.84% 4.13% 3.25% 4.43% 4.34% 2.75%
2026/02/06 6.92% 6.49% 7.79% 14.28% 2.24% 4.04% 5.22% 3.52% 4.33% 2.63%
2026/02/07 7.4% 7.88% 9.83% 1.51% 3.05% 4.75% 5.1% 2.34% 5.69% 1.02%
2026/02/08 11.11% 9.2% 10.5% 3.44% 3.14% 3.94% 3.18% 2.1% 3.18% 5.05%
2026/02/09 4.82% 7.46% 9.62% 22.23% 2.19% 2.38% 4.07% 1.92% 2.34% 2.86%
2026/02/10 4.24% 7.26% 4.63% 23.38% 2.13% 2.38% 2.14% 2.64% 4.14% 4.48%
2026/02/11 3.71% 7.11% 5.49% 22.81% 2.62% 3.05% 2.85% 1.77% 5.68% 2.44%
2026/02/12 5.74% 6.37% 6.46% 17.58% 2.21% 3.97% 3.91% 3.27% 4.69% 2.13%
2026/02/13 6.92% 6.49% 7.79% 14.28% 2.24% 4.04% 5.22% 3.52% 4.33% 2.63%
2026/02/14 7.4% 7.88% 9.83% 1.51% 3.05% 4.75% 5.1% 2.34% 5.69% 1.02%
2026/02/15 11.11% 9.2% 10.5% 3.44% 3.14% 3.94% 3.18% 2.1% 3.18% 5.05%
2026/02/16 4.82% 7.46% 9.62% 22.23% 2.19% 2.38% 4.07% 1.92% 2.34% 2.86%
2026/02/17 5.38% 6.68% 8% 21.43% 2.37% 1.58% 2.47% 4.1% 4.94% 1.87%
2026/02/18 4.01% 8.94% 8.92% 13.14% 2.42% 1.98% 2.9% 3.9% 4.41% 4.06%
2026/02/19 6.86% 7.7% 6.02% 12.77% 2.09% 5.06% 4.52% 3.52% 3.62% 2.57%
2026/02/20 4.66% 4.38% 2.95% 12.62% 2.54% 6.77% 3.61% 2.82% 7.36% 2.93%
2026/02/21 14.84% 9.34% 9.65% 4.26% 5.24% 1.65% 1.66% 2.72% 4.65% 4.42%
2026/02/22 8.14% 8.56% 6.67% 1.64% 5.69% 1.33% 2.63% 2.63% 5.93% 4.33%
2026/02/23 5.88% 3.54% 2.09% 21.17% 3.39% 2.13% 2.51% 4.44% 6.78% 0.36%
2026/02/24 4.32% 3.86% 8.07% 10.77% 5% 2.41% 1.58% 5.38% 3.63% 0.18%
2026/02/25 4.62% 5.38% 5.74% 9.31% 5.04% 2.59% 2.41% 4.23% 6.18% 0.79%
2026/02/26 9.59% 7.27% 8.79% 9.17% 2.75% 2.75% 1.99% 2.74% 3.04% 1.22%
2026/02/27 11.86% 8.35% 10.13% 14.12% 1.87% 2.77% 1.41% 1.88% 2.47% 1.84%
2026/02/28 14.66% 10.06% 9.88% 4.27% 4.12% 3.01% 2.5% 2.24% 2.22% 0.12%
  • cpaponline.com.au
  • mycpap.com.au
  • easycpap.com.au
  • thecpapclinic.com.au
  • cpapaustralia.com.au
  • chemistwarehouse.com.au
  • hearingsavers.com.au
  • dentalboutique.com.au
  • tensmachinesaustralia.com.au
  • nswcpap.com.au

Copyright © Adthena. All rights reserved.

In February 2026, “thecpapclinic.com.au” dominated with fluctuating peaks, while “cpaponline.com.au” and “easycpap.com.au” showed consistent growth. “mycpap.com.au” maintained stability, ending the month with a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Get New Teeth Within 1-2 Days | Implants from $175 per Week* https://www.allon4plus.com.au › tooth › implants

    *T&Cs applies, financed through external company. Apply online now. New teeth in 1 - 2 days.

  2. 2
    Invisalign™ - Clear Teeth Aligners | Bupa Dental https://www.bupadental.com.au

    Invisalign treatment uses clear aligners to help straighten teeth. Find out more about Invisalign and book a consultation with your nearest Bupa Dental today.

  3. 3
    Lowest Cost All on 4 Implants - Low Cost Fixed Price Treatment https://welcome.dental99implantinstitute.com.au › lowest-cost › all-on-4

    Lowest cost single tooth implants from $3,497 per tooth. Payment plans. Free Consult.

  4. 4
    Invisalign Braces - Simple & Low Maintenance https://www.eastmelbournedentist.com.au

    Straighten Your Teeth Discreetly with Invisalign Clear Braces! Achieve a Confident, Beautiful Smile Without the Hassle of Traditional Braces. Affordable.

  5. 5
    Invisalign Alternatives 2025 - Prices as Low as $1,900 https://www.smileprep.com › australia › best-aligners

    Choose the right aligner option for your goals and budget. Compare top Australian brands. Discover...

Copyright © Adthena. All rights reserved.

In the competitive world of dental PPC ads, themes of affordability and convenience shine. Allon4plus.com.au promises new teeth in days, while Bupa Dental and East Melbourne Dentist highlight discreet Invisalign solutions. Dental99 offers budget-friendly implants, and Smileprep compares aligner options.

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