Share of Clicks for top 10 UK Telecommunications Fixed-Line Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bt.com | 64.76 |
| ligo.co.uk | 8.61 |
| virtuallandline.co.uk | 4.77 |
| digital-tv.co.uk | 4.3 |
| virginmedia.com | 3.28 |
| broadband-finder.co.uk | 2.44 |
| business.bt.com | 2.37 |
| ebay.co.uk | 2.03 |
| viking-direct.co.uk | 0.87 |
| onedirect.co.uk | 0.87 |
| others | 5.7 |
- bt.com - 64.76%
- ligo.co.uk - 8.61%
- virtuallandline.co.uk - 4.77%
- digital-tv.co.uk - 4.3%
- virginmedia.com - 3.28%
- broadband-finder.co.uk - 2.44%
- business.bt.com - 2.37%
- ebay.co.uk - 2.03%
- viking-direct.co.uk - 0.87%
- onedirect.co.uk - 0.87%
- others - 5.7%
Copyright © Adthena. All rights reserved.
BT.com dominates with a 64.76% click share, overshadowing others like Ligo.co.uk at 8.61%. The ‘others’ category holds 5.70%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Fixed-Line Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virtuallandline.co.uk | business.bt.com | ligo.co.uk | virginmedia.com | digital-tv.co.uk | virginmediabusiness.co.uk | broadband-finder.co.uk | expertmarket.co.uk | bt.com | uswitch.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 9.96% | 7.88% | 1% | 3.81% | 9.89% | 2.05% | 10.19% | 2.09% | 37.73% | 0.8% |
| 2026/07/02 | 9.61% | 9.95% | 2.05% | 12.36% | 10.48% | 1.82% | 6.56% | 1.79% | 28.13% | 0.81% |
| 2026/07/03 | 9.83% | 11.77% | 4.69% | 3.44% | 6.48% | 1.41% | 3.38% | 1.89% | 38.88% | 0.35% |
| 2026/07/04 | 9.72% | 11.72% | 9.98% | 4.06% | 7.4% | 1.58% | 3.03% | 1.91% | 35.3% | 0.7% |
| 2026/07/05 | 7.78% | 5.02% | 7.11% | 7.66% | 7.39% | 1.51% | 2.98% | 1.25% | 39.39% | 6.95% |
| 2026/07/06 | 8.52% | 5.11% | 4.68% | 16.4% | 6.44% | 1.3% | 3.49% | 1.45% | 37.74% | 0.44% |
| 2026/07/07 | 7.84% | 8.57% | 6.43% | 2.59% | 7.91% | 1.68% | 4.43% | 2.14% | 38.54% | 0.71% |
| 2026/07/08 | 9.12% | 9.86% | 7.25% | 2.97% | 5.3% | 2.34% | 3.43% | 2.72% | 38.09% | 0.94% |
| 2026/07/09 | 9.18% | 7.72% | 8.19% | 2.05% | 4.66% | 1.92% | 3.15% | 3.16% | 39.59% | 0.36% |
| 2026/07/10 | 7.3% | 8.47% | 5.71% | 2.9% | 8.45% | 1.65% | 5.88% | 2.02% | 42.63% | 0.31% |
| 2026/07/11 | 12.27% | 8.69% | 5.07% | 3.41% | 6.77% | 1.61% | 3.91% | 1.53% | 40.45% | 0.46% |
| 2026/07/12 | 11% | 7.23% | 4.64% | 14.74% | 8.03% | 1.19% | 2.9% | 1.15% | 37.74% | 0.38% |
| 2026/07/13 | 10.33% | 11.04% | 6.1% | 11.86% | 12.76% | 1.54% | 7.89% | 3.16% | 4.06% | 10.01% |
| 2026/07/14 | 11.15% | 9.87% | 7.16% | 4.73% | 10.2% | 1.72% | 4.96% | 2.93% | 27.53% | 0.31% |
| 2026/07/15 | 11.11% | 10.74% | 6.86% | 4.22% | 8.66% | 1.79% | 6.25% | 5.15% | 11.9% | 13.47% |
| 2026/07/16 | 15.69% | 12.3% | 0.97% | 19.43% | 6.26% | 1.66% | 3.62% | 2.79% | 17.26% | 0.75% |
| 2026/07/17 | 20.41% | 19.7% | 2.21% | 5.35% | 12.32% | 2.85% | 7.01% | 3.08% | 7.1% | 0.46% |
| 2026/07/18 | 25.88% | 12.82% | 2.81% | 5.76% | 16.41% | 3.78% | 7.81% | 3.16% | 0.95% | 0.31% |
| 2026/07/19 | 17.57% | 9.21% | 0.76% | 4.39% | 14.32% | 2.37% | 3.89% | 2.13% | 31.14% | 0.55% |
| 2026/07/20 | 20.81% | 17.59% | 1.63% | 5.74% | 14.76% | 3.29% | 9.54% | 2.63% | 6.94% | 0.22% |
| 2026/07/21 | 11.14% | 9.86% | 7.15% | 4.74% | 10.19% | 1.72% | 4.96% | 2.93% | 27.5% | 0.31% |
| 2026/07/22 | 16.25% | 13.51% | 6.27% | 3.68% | 5.43% | 1.86% | 5.73% | 2% | 21.7% | 0.58% |
| 2026/07/23 | 12.66% | 9.34% | 4.33% | 9.98% | 5.53% | 2.02% | 3.97% | 1.62% | 25.2% | 8.4% |
| 2026/07/24 | 12.18% | 10.47% | 5.39% | 12.54% | 6.59% | 2.01% | 2.97% | 3.38% | 16.78% | 7.51% |
| 2026/07/25 | 14.53% | 8.91% | 4.2% | 4.35% | 7.92% | 1.8% | 5.12% | 2.79% | 34.7% | 0.46% |
| 2026/07/26 | 13.07% | 11.12% | 5.04% | 10.14% | 7.32% | 2.29% | 5.49% | 2.05% | 23.24% | 4.85% |
| 2026/07/27 | 11.55% | 10.75% | 3.63% | 5.05% | 12.14% | 1.88% | 9.25% | 1.96% | 8.37% | 10.09% |
| 2026/07/28 | 13.89% | 12.4% | 3.68% | 12.56% | 8.09% | 2.32% | 5.36% | 1.32% | 15.42% | 0.75% |
| 2026/07/29 | 19.73% | 10.76% | 5.72% | 6.18% | 10.13% | 1.89% | 5.07% | 0.79% | 15.27% | 0.55% |
| 2026/07/30 | 22.17% | 19.56% | 5.98% | 7.59% | 5.87% | 3.33% | 4.61% | 1.63% | 1.37% | 0.47% |
| 2026/07/31 | 27.74% | 14.54% | 7.86% | 7.51% | 6.44% | 3.69% | 1.63% | 1.4% | 1.24% | 0.31% |
- virtuallandline.co.uk
- business.bt.com
- ligo.co.uk
- virginmedia.com
- digital-tv.co.uk
- virginmediabusiness.co.uk
- broadband-finder.co.uk
- expertmarket.co.uk
- bt.com
- uswitch.com
Copyright © Adthena. All rights reserved.
In July 2026, bt.com dominated PPC spend, peaking mid-month. virtuallandline.co.uk surged late, while business.bt.com remained steady. Virginmedia.com fluctuated, and digital-tv.co.uk saw mid-month highs. The month ended with bt.com leading.
Competitor Count for UK Telecommunications Fixed-Line Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 98 |
| 2026/07/02 | 99 |
| 2026/07/03 | 108 |
| 2026/07/04 | 104 |
| 2026/07/05 | 103 |
| 2026/07/06 | 106 |
| 2026/07/07 | 102 |
| 2026/07/08 | 103 |
| 2026/07/09 | 100 |
| 2026/07/10 | 104 |
| 2026/07/11 | 107 |
| 2026/07/12 | 103 |
| 2026/07/13 | 106 |
| 2026/07/14 | 105 |
| 2026/07/15 | 104 |
| 2026/07/16 | 98 |
| 2026/07/17 | 101 |
| 2026/07/18 | 98 |
| 2026/07/19 | 101 |
| 2026/07/20 | 85 |
| 2026/07/21 | 105 |
| 2026/07/22 | 108 |
| 2026/07/23 | 107 |
| 2026/07/24 | 112 |
| 2026/07/25 | 111 |
| 2026/07/26 | 107 |
| 2026/07/27 | 98 |
| 2026/07/28 | 106 |
| 2026/07/29 | 95 |
| 2026/07/30 | 96 |
| 2026/07/31 | 94 |
Copyright © Adthena. All rights reserved.
July began with 98 advertisers, peaking at 112 on the 24th. Despite fluctuations, the month concluded with 94 advertisers, slightly below the start.
