Share of Clicks for top 10 UK Telecommunications Fixed-Line Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virtuallandline.co.uk | 16.67 |
| digital-tv.co.uk | 15.48 |
| claritycheck.com | 13.82 |
| ligo.co.uk | 9 |
| viking-direct.co.uk | 5.84 |
| broadband-finder.co.uk | 5.46 |
| business.bt.com | 4.26 |
| virginmedia.com | 4.16 |
| bt.com | 2.39 |
| ee.co.uk | 1.97 |
| others | 20.95 |
- virtuallandline.co.uk - 16.67%
- digital-tv.co.uk - 15.48%
- claritycheck.com - 13.82%
- ligo.co.uk - 9%
- viking-direct.co.uk - 5.84%
- broadband-finder.co.uk - 5.46%
- business.bt.com - 4.26%
- virginmedia.com - 4.16%
- bt.com - 2.39%
- ee.co.uk - 1.97%
- others - 20.95%
Copyright © Adthena. All rights reserved.
In the telecommunications PPC landscape, “others” dominate with 20.95% click share, followed by virtuallandline.co.uk at 16.67%, and digital-tv.co.uk at 15.48%.
Share of Spend for the top 10 UK Telecommunications Fixed-Line Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virtuallandline.co.uk | digital-tv.co.uk | business.bt.com | ligo.co.uk | claritycheck.com | broadband-finder.co.uk | telecomsworld.com | virginmedia.com | expertmarket.co.uk | bonline.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 27.32% | 13.42% | 10.37% | 2.87% | 4.84% | 7.32% | 4.13% | 4.18% | 2.36% | 0.32% |
| 2026/02/02 | 23.37% | 13.44% | 12.08% | 1.04% | 3.29% | 8.5% | 4.78% | 4.74% | 3.56% | 2.2% |
| 2026/02/03 | 17.4% | 16.66% | 5.03% | 4.93% | 3.47% | 6.26% | 2.48% | 3.28% | 5.16% | 3.67% |
| 2026/02/04 | 18.44% | 18.57% | 5.27% | 1.84% | 5.01% | 6.22% | 3.91% | 3.93% | 4.14% | 3.6% |
| 2026/02/05 | 20.66% | 15.18% | 5.71% | 5% | 6.7% | 6.13% | 3.45% | 3.05% | 4.06% | 2.81% |
| 2026/02/06 | 16.13% | 10.43% | 7.2% | 4.08% | 6.85% | 5.94% | 4.75% | 2.99% | 5.55% | 4.18% |
| 2026/02/07 | 18.27% | 22.3% | 10.7% | 2.42% | 6.48% | 6.7% | 3.89% | 3.41% | 3.73% | 0.66% |
| 2026/02/08 | 24.08% | 9.74% | 12.43% | 3.73% | 6.84% | 3.53% | 3.14% | 4.61% | 3.61% | 0.85% |
| 2026/02/09 | 15.87% | 13.04% | 12.36% | 0.91% | 9.59% | 3.53% | 3.19% | 4.14% | 3.53% | 3.25% |
| 2026/02/10 | 18.14% | 14.01% | 6.97% | 1.25% | 7.22% | 4.16% | 2.87% | 3.57% | 5.67% | 3.51% |
| 2026/02/11 | 14.39% | 16.9% | 6.17% | 3.41% | 8.23% | 4.57% | 3.13% | 2.79% | 3.51% | 4.24% |
| 2026/02/12 | 16.9% | 17.28% | 6.48% | 1.81% | 6.26% | 8.01% | 2.71% | 2.9% | 4.01% | 4.2% |
| 2026/02/13 | 16.11% | 10.41% | 7.19% | 4.08% | 6.84% | 5.94% | 4.74% | 2.99% | 5.54% | 4.18% |
| 2026/02/14 | 18.17% | 22.17% | 10.64% | 2.41% | 6.44% | 6.66% | 3.87% | 3.39% | 3.7% | 0.65% |
| 2026/02/15 | 24.07% | 9.73% | 12.42% | 3.73% | 6.83% | 3.53% | 3.14% | 4.61% | 3.61% | 0.85% |
| 2026/02/16 | 15.87% | 13.04% | 12.36% | 0.91% | 9.59% | 3.53% | 3.19% | 4.14% | 3.53% | 3.25% |
| 2026/02/17 | 20.79% | 15.08% | 8.63% | 3.08% | 7.32% | 3.49% | 4% | 3.82% | 3.7% | 3.04% |
| 2026/02/18 | 18.47% | 18.15% | 10.18% | 4.06% | 7.04% | 2.67% | 3.9% | 3.75% | 3.07% | 3.12% |
| 2026/02/19 | 20.01% | 22.25% | 7.47% | 0.98% | 8.16% | 4.96% | 4.1% | 3.69% | 3.85% | 4.09% |
| 2026/02/20 | 22.51% | 17.01% | 4.56% | 1.1% | 6.48% | 7.64% | 4.32% | 3.92% | 4.8% | 2.94% |
| 2026/02/21 | 22.14% | 15.77% | 14.43% | 1.87% | 9.36% | 5.86% | 4.56% | 3.59% | 3.81% | 0.86% |
| 2026/02/22 | 28.59% | 15.02% | 9.91% | 1.67% | 8.26% | 3.89% | 3.78% | 4.45% | 3.12% | 0.66% |
| 2026/02/23 | 22.98% | 16.16% | 8.85% | 3.71% | 3.7% | 4.03% | 3.92% | 4.28% | 4.22% | 3.35% |
| 2026/02/24 | 17.6% | 16.48% | 7.8% | 3.18% | 4.86% | 4.34% | 4.26% | 4.33% | 6.89% | 3.19% |
| 2026/02/25 | 22.71% | 14.95% | 5.42% | 3.24% | 4.66% | 3.42% | 4.15% | 4.11% | 5.17% | 5.08% |
| 2026/02/26 | 27.61% | 14.37% | 6.52% | 1.23% | 3.06% | 2.54% | 4.86% | 4.3% | 6.12% | 5.35% |
| 2026/02/27 | 23.28% | 11.81% | 8.99% | 2.02% | 4.19% | 3.02% | 4.92% | 4.01% | 5.57% | 4.73% |
| 2026/02/28 | 26.94% | 11.99% | 8.54% | 6.38% | 5.23% | 5.11% | 4.55% | 3.8% | 3.21% | 0.69% |
- virtuallandline.co.uk
- digital-tv.co.uk
- business.bt.com
- ligo.co.uk
- claritycheck.com
- broadband-finder.co.uk
- telecomsworld.com
- virginmedia.com
- expertmarket.co.uk
- bonline.com
Copyright © Adthena. All rights reserved.
In February 2026, virtuallandline.co.uk led with fluctuating spend, peaking at 28.59. digital-tv.co.uk showed a steady rise, while business.bt.com had a mixed trend. The month concluded with virtuallandline.co.uk maintaining dominance.
Competitor Count for UK Telecommunications Fixed-Line Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 110 |
| 2026/02/02 | 108 |
| 2026/02/03 | 106 |
| 2026/02/04 | 105 |
| 2026/02/05 | 104 |
| 2026/02/06 | 103 |
| 2026/02/07 | 102 |
| 2026/02/08 | 102 |
| 2026/02/09 | 104 |
| 2026/02/10 | 102 |
| 2026/02/11 | 110 |
| 2026/02/12 | 110 |
| 2026/02/13 | 103 |
| 2026/02/14 | 102 |
| 2026/02/15 | 102 |
| 2026/02/16 | 104 |
| 2026/02/17 | 93 |
| 2026/02/18 | 101 |
| 2026/02/19 | 97 |
| 2026/02/20 | 95 |
| 2026/02/21 | 93 |
| 2026/02/22 | 105 |
| 2026/02/23 | 104 |
| 2026/02/24 | 102 |
| 2026/02/25 | 105 |
| 2026/02/26 | 99 |
| 2026/02/27 | 96 |
| 2026/02/28 | 103 |
Copyright © Adthena. All rights reserved.
February saw fluctuating advertiser numbers, starting at 110, dipping to 93 mid-month, and closing at 103.
