US Telecommunications Fixed-Line Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Fixed-Line Services – US

Google AI Overview visibility for Telecommunications Fixed-Line Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.2713370608
53.7286629392
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 8%
Navigational 6%
Seasonal 0%
Local 3%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
att.com 48.36
beenverified.com 6.53
ooma.com 4.4
communityphone.org 3.74
vonageforhome.com 3.52
xfinity.com 2.91
att-promotions.com 2.6
ringcentral.com 2.46
whitepages.com 2.43
getvoip.com 1.85
others 21.2
  • att.com - 48.36%
  • beenverified.com - 6.53%
  • ooma.com - 4.4%
  • communityphone.org - 3.74%
  • vonageforhome.com - 3.52%
  • xfinity.com - 2.91%
  • att-promotions.com - 2.6%
  • ringcentral.com - 2.46%
  • whitepages.com - 2.43%
  • getvoip.com - 1.85%
  • others - 21.2%

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In the telecommunications PPC landscape, att.com dominates with 48.36% click share. Others collectively hold 21.20%, while beenverified.com captures 6.53%. The remaining advertisers share the rest.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date att.com ringcentral.com getvoip.com 3cx.com top5voipproviders.com mintmobile.com ooma.com communityphone.org vonageforhome.com verizon.com
2026/07/01 5.54% 8.44% 17.93% 2.73% 8.56% 4.07% 3.44% 7.13% 2.95% 3.73%
2026/07/02 5.34% 9.26% 5.59% 7.9% 4.6% 4.8% 5.52% 8.24% 4.37% 3.32%
2026/07/03 36.57% 8.49% 0.19% 6.47% 6.55% 2.97% 5.59% 4.1% 2.65% 2.18%
2026/07/04 23.11% 11.67% 0.14% 8.45% 2.97% 2.97% 10.69% 3.57% 3.79% 4.53%
2026/07/05 9.42% 12.37% 0.18% 17.68% 2.93% 3.9% 4.63% 0.11% 3.37% 6.64%
2026/07/06 5.35% 16.61% 10.5% 7.63% 1.22% 2.54% 11.87% 4.72% 3.49% 3.03%
2026/07/07 4.52% 25.14% 18.68% 5.2% 2.44% 2.46% 6.1% 3.9% 2.54% 1.13%
2026/07/08 5.77% 18.67% 16.8% 3.91% 4.53% 2.54% 5.96% 4.7% 2.7% 1.96%
2026/07/09 25.13% 18.91% 10.87% 3.48% 1.87% 2.87% 4.96% 2.61% 1.71% 4.92%
2026/07/10 4.76% 24.21% 13.44% 4.03% 5.39% 4.06% 5.73% 4.09% 3.16% 5.83%
2026/07/11 2.61% 15.75% 0.19% 5.67% 7.44% 3.9% 14.2% 3.03% 5.7% 9.98%
2026/07/12 8.71% 15.03% 0.19% 9.09% 5.68% 4.56% 3.94% 0.08% 6.72% 4.37%
2026/07/13 33.72% 10.43% 13.4% 1.7% 4.74% 1.68% 5.39% 3.09% 3.41% 2.2%
2026/07/14 3.04% 18.14% 18.38% 4.02% 7.24% 2.58% 4.24% 5.23% 3.79% 3.92%
2026/07/15 4.1% 8.2% 11.22% 5.82% 9.94% 3.77% 10.71% 5.98% 4.81% 2.77%
2026/07/16 25.72% 9.41% 13.19% 2.44% 10.88% 1.87% 6.07% 4.78% 2.92% 4.26%
2026/07/17 43.84% 7.28% 9.56% 1.4% 11.71% 2.06% 3.17% 3.04% 1.74% 0.64%
2026/07/18 50.97% 8.68% 0.15% 2.9% 3.84% 2.99% 5.28% 1.41% 3.87% 3.12%
2026/07/19 14.99% 5.95% 0.32% 11.04% 1.95% 7.62% 2.71% 0.09% 5.36% 12.79%
2026/07/20 43.98% 11.21% 9.02% 0.01% 4.89% 3.46% 1.43% 3.92% 3.59% 4.39%
2026/07/21 3.04% 18.13% 18.37% 4.02% 7.24% 2.58% 4.24% 5.26% 3.78% 3.92%
2026/07/22 17.76% 12.23% 15.3% 3.99% 8.69% 3.28% 6.34% 3.07% 3.27% 1.96%
2026/07/23 27.76% 13.7% 6.12% 6.87% 7% 3.29% 7.28% 2.69% 2.81% 3.41%
2026/07/24 3.89% 18.21% 17.2% 4.7% 7.09% 3.35% 6.95% 2.88% 3.03% 4.21%
2026/07/25 27.77% 10.95% 8.17% 3.87% 5.57% 2.26% 3.72% 2.33% 3.45% 5.59%
2026/07/26 28.08% 9.53% 16.52% 2.58% 2.77% 4.06% 3.66% 2.13% 3.86% 3.54%
2026/07/27 21.17% 14.32% 17.41% 1.61% 7.15% 3.07% 1.71% 2.83% 2.9% 2.19%
2026/07/28 5.47% 16.44% 13.29% 5.36% 7.85% 3.89% 3.23% 3.13% 5.27% 3.95%
2026/07/29 4.48% 22.05% 14.91% 5.23% 6.94% 4% 3.76% 3.44% 4.45% 3.7%
2026/07/30 48.8% 9.08% 11.5% 0.86% 3.66% 2.39% 3.89% 1.87% 2.18% 0.94%
2026/07/31 28.82% 10.82% 8.89% 7.1% 5.68% 4.86% 3.15% 3.09% 2.55% 1.95%
  • att.com
  • ringcentral.com
  • getvoip.com
  • 3cx.com
  • top5voipproviders.com
  • mintmobile.com
  • ooma.com
  • communityphone.org
  • vonageforhome.com
  • verizon.com

Copyright © Adthena. All rights reserved.

In July 2026, AT&T’s PPC spend fluctuated significantly, peaking at 50.97 on the 18th. RingCentral maintained steady growth, while GetVoIP experienced sporadic spikes. By month’s end, AT&T led, with RingCentral and GetVoIP trailing.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 94
2026/07/02 96
2026/07/03 95
2026/07/04 93
2026/07/05 93
2026/07/06 94
2026/07/07 101
2026/07/08 90
2026/07/09 97
2026/07/10 97
2026/07/11 94
2026/07/12 90
2026/07/13 92
2026/07/14 91
2026/07/15 89
2026/07/16 83
2026/07/17 85
2026/07/18 89
2026/07/19 83
2026/07/20 75
2026/07/21 91
2026/07/22 98
2026/07/23 101
2026/07/24 95
2026/07/25 105
2026/07/26 103
2026/07/27 97
2026/07/28 92
2026/07/29 95
2026/07/30 87
2026/07/31 88

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 105 on the 25th. The month ended with a slight decline, closing at 88.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
att.com 14.56%
att-promotions.com 1.37%
truconnect.com 0.16%
nuacom.com 0.1%
airtalkwireless.com 0.1%
spectrum.com -0.95%
communityphone.org -1.38%
ooma.com -1.68%
whitepages.com -1.85%
beenverified.com -2.08%

Copyright © Adthena. All rights reserved.

ATT.com surged with a 14.56% click share increase, while beenverified.com dropped by 2.08%.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date att.com beenverified.com communityphone.org vonageforhome.com att-promotions.com mintmobile.com ringcentral.com getvoip.com ooma.com top5voipproviders.com
2026/07/01 8.7% 14% 8.98% 4.12% 5.22% 3.01% 2.74% 5.25% 3.99% 3.19%
2026/07/02 7.7% 15.08% 10.88% 5.64% 5.48% 3.18% 3.08% 2.62% 6.94% 1.98%
2026/07/03 51.76% 5.74% 5.27% 3.33% 0.85% 1.88% 2.69% 0.05% 4.37% 2.15%
2026/07/04 36.41% 7.65% 5.71% 5.58% 2.9% 2.49% 2.88% 0.05% 6.48% 0.92%
2026/07/05 12.95% 13.99% 0.11% 5.24% 4.38% 3.42% 3.78% 0.07% 5.62% 0.93%
2026/07/06 8.26% 9.52% 8.36% 6.25% 3.62% 2.25% 5.61% 3.98% 8.21% 0.78%
2026/07/07 11.05% 11.83% 6.85% 4.83% 3.8% 2.29% 8.4% 7.14% 7.79% 1.05%
2026/07/08 11.2% 12.34% 6.6% 4.29% 4.5% 2.15% 6.1% 6.04% 8.17% 1.73%
2026/07/09 40.09% 9.13% 3.53% 2.41% 0.88% 1.95% 5.9% 3.4% 7.16% 1.03%
2026/07/10 3.84% 8.86% 8.67% 6.36% 1.65% 4.13% 9.76% 6.03% 8.39% 2.81%
2026/07/11 4.66% 9.05% 4.49% 8.36% 1.49% 3.56% 5.07% 0.09% 18.67% 2.58%
2026/07/12 13.81% 19.55% 0.08% 9.38% 2.9% 3.19% 4.34% 0.08% 5.51% 1.62%
2026/07/13 49.99% 8.87% 3.88% 4.45% 2.49% 1.07% 2.91% 3.55% 3.05% 1.62%
2026/07/14 5.7% 13.88% 8.83% 7.5% 3.11% 2.46% 6.88% 7.39% 5.41% 3.56%
2026/07/15 7.8% 2.5% 9.46% 8.7% 5.48% 3.21% 3.76% 4.76% 7.78% 4.21%
2026/07/16 46.12% 3.99% 6.38% 3.84% 5.39% 1.47% 2.85% 4.86% 2.68% 4.61%
2026/07/17 67.52% 2.66% 3.09% 2.06% 1.69% 1.29% 1.94% 2.63% 2.1% 3.41%
2026/07/18 71.15% 2.65% 1.37% 3.31% 1.97% 1.62% 1.9% 0.06% 1.72% 0.88%
2026/07/19 19.65% 8.07% 0.09% 8.7% 8.2% 5.61% 2.26% 0.12% 4.67% 0.55%
2026/07/20 60.69% 4.46% 3.91% 3.89% 1.97% 2.05% 2.57% 2.57% 3.56% 1.56%
2026/07/21 5.7% 13.88% 8.83% 7.5% 3.11% 2.46% 6.88% 7.39% 5.41% 3.56%
2026/07/22 33.8% 8.97% 3.77% 4.58% 2.94% 2.39% 3.8% 4.64% 10.31% 3%
2026/07/23 47.74% 3.55% 3.17% 3.6% 1.96% 2.3% 3.7% 1.97% 7.61% 2.32%
2026/07/24 4.88% 7.49% 4.45% 4.33% 30.08% 2.76% 5.75% 5.5% 5.03% 2.72%
2026/07/25 45.77% 7.81% 3.03% 4.22% 1.46% 1.64% 2.98% 2.43% 5.89% 2.15%
2026/07/26 46.55% 8.68% 2.62% 4.11% 1.83% 2.68% 2.96% 4.32% 4.24% 0.94%
2026/07/27 35.83% 7.93% 4.2% 5.8% 3.84% 2.23% 3.9% 4.99% 3.84% 2.69%
2026/07/28 10.22% 15.06% 4.58% 6.95% 6.59% 3.2% 5.84% 4.44% 6.32% 3.13%
2026/07/29 11.02% 10.13% 6.04% 8.46% 3.02% 3.85% 8.56% 5.93% 4.77% 3.12%
2026/07/30 70.57% 3.41% 2.07% 2.46% 1.94% 1.36% 2.01% 2.57% 2.16% 1.16%
2026/07/31 44.71% 7.02% 3.72% 3.65% 3.62% 3.22% 3.11% 2.72% 2.51% 1.9%
  • att.com
  • beenverified.com
  • communityphone.org
  • vonageforhome.com
  • att-promotions.com
  • mintmobile.com
  • ringcentral.com
  • getvoip.com
  • ooma.com
  • top5voipproviders.com

Copyright © Adthena. All rights reserved.

In July 2026, att.com saw fluctuating impressions, peaking at 71.15% on the 18th. Meanwhile, beenverified.com maintained a steady presence, while communityphone.org and vonageforhome.com experienced minor variations. The month concluded with att.com leading the impressions share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services - Last month
  1. 1
    AT&T® Official Site https://www.att-promotions.com

    Order Online or Call Us 24/7 — Learn if AT&T Internet Air is the right choice for your home network. New 2026 Internet Deals Available - Order Online or Call Us to Speak With a Live Agent!

  2. 2
    Stay Connected to What Matters - AT&T Fiber® https://www.att.com

    Check Your Availability and Explore All the Home Internet Deals from AT&T. Save Big! Order 1 GIG Internet to Save $720 Off Your Internet Bill.

  3. 3
    Reverse Lookup Any Number - Who Owns This Number? https://www.beenverified.com

    Don't Waste Your Money. Try Us! See Why Million of People Choose BeenVerified.

  4. 4
    Voice Over IP - Voice & Calling Services https://www.verizon.com › enterprise-voip

    Our VoIP & cloud calling solutions can help mobile, onsite & hybrid teams stay connected. Verizon's...

  5. 5
    Home Phone Plans $9.99/mo - Residential Home Phone Service https://www.vonageforhome.com

    It's Nice To Know That A Home Phone Line Is Always Ready, Even When Your Cell Phone Isn't. When Family Lives Halfway Around The World, Try Our Terrific International Plan. Unlimited Plans.

Copyright © Adthena. All rights reserved.

In the competitive landscape of telecommunications, AT&T dominates with enticing offers on their official sites, promoting both internet and fiber services with significant savings. Meanwhile, BeenVerified captures curiosity with its reverse lookup service, while Verizon and Vonage focus on connectivity, offering VoIP solutions and affordable home phone plans, respectively.

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