US Telecommunications Fixed-Line Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Fixed-Line Services – US

Google AI Overview visibility for Telecommunications Fixed-Line Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.517339222
64.482660778
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 18.6
att.com 14.04
whitepages.com 12.44
telephonenumberlookups.com 6.15
ooma.com 4.8
vonageforhome.com 4.39
verizon.com 2.92
ringcentral.com 2.65
communityphone.org 2.6
mintmobile.com 2.09
others 29.32
  • beenverified.com - 18.6%
  • att.com - 14.04%
  • whitepages.com - 12.44%
  • telephonenumberlookups.com - 6.15%
  • ooma.com - 4.8%
  • vonageforhome.com - 4.39%
  • verizon.com - 2.92%
  • ringcentral.com - 2.65%
  • communityphone.org - 2.6%
  • mintmobile.com - 2.09%
  • others - 29.32%

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In the PPC landscape, BeenVerified leads with 18.6% click share, followed by AT&T at 14.04%. Others collectively hold 29.32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ringcentral.com beenverified.com vonageforhome.com mintmobile.com att.com getvoip.com verizon.com ooma.com top5voipproviders.com voipcompared.com
2025/12/01 7.93% 6.1% 4% 3.22% 4.95% 7.5% 5.88% 3.93% 12.19% 5.48%
2025/12/02 9.63% 5.51% 3.74% 3.75% 6.76% 8.32% 3.31% 6.29% 8.37% 3.4%
2025/12/03 6.97% 4.98% 4.06% 4.48% 6.9% 5.57% 5.85% 11.27% 9.12% 4.23%
2025/12/04 11.01% 4.8% 4.54% 4.42% 4.99% 6.82% 5.73% 7.98% 6.65% 6.02%
2025/12/05 14.36% 5.25% 4.13% 3.88% 5.31% 6.89% 4.67% 4.13% 6.54% 5.41%
2025/12/06 18.01% 5.11% 5.01% 4.07% 7.25% 0.82% 7.45% 12.04% 0.89% 2.82%
2025/12/07 19.9% 7.54% 5.39% 4.22% 4.97% 1.89% 5.94% 4.59% 2.06% 3.22%
2025/12/08 17.09% 6.24% 4.3% 3.36% 6.93% 6.37% 3.17% 4.6% 5.73% 4.06%
2025/12/09 19.13% 6.19% 3.91% 3.3% 5.85% 6.71% 2.7% 3.17% 10.24% 6.49%
2025/12/10 17.65% 4.29% 4.24% 3.09% 4.11% 9.15% 3.56% 3.19% 9.56% 6.34%
2025/12/11 16.55% 6.39% 3.82% 3.5% 6.14% 7.54% 4.67% 3.75% 3.62% 5.39%
2025/12/12 10.41% 7.71% 3.88% 3.33% 6.62% 6.97% 2.51% 3.97% 8.94% 5.59%
2025/12/13 13.48% 9.2% 5.26% 4.17% 7.08% 4.54% 4.17% 5.48% 1.04% 2.55%
2025/12/14 15.14% 8.3% 7.22% 4.14% 6.12% 1.13% 4.65% 5% 0.63% 3.32%
2025/12/15 17.63% 5.19% 3.92% 2.73% 6.78% 10.36% 2.76% 8.16% 5.83% 4.75%
2025/12/16 10.05% 5.56% 3.93% 3.17% 5.04% 7.95% 3.04% 3.5% 7.49% 5.67%
2025/12/17 3.36% 6.04% 4% 3.32% 5.31% 13.15% 3.28% 3.53% 4.77% 7.93%
2025/12/18 2.3% 5.7% 4.74% 3.05% 5.43% 10.99% 3.24% 3.89% 9.26% 8.04%
2025/12/19 2.99% 4.19% 5.92% 3.15% 5.8% 5.01% 3.48% 7.64% 11.64% 8.4%
2025/12/20 0.53% 5.17% 4.75% 3.35% 27.75% 2.03% 4.28% 9.03% 3.79% 4.32%
2025/12/21 1.43% 9.53% 7% 3.68% 7.15% 3.75% 4.04% 5.09% 8.83% 5.29%
2025/12/22 4.83% 3.84% 4.07% 4.17% 7.69% 8.14% 8.88% 7.43% 6.07% 4.97%
2025/12/23 12.2% 3.7% 4.3% 2.95% 4.99% 10.5% 4.82% 11.71% 7.37% 5.28%
2025/12/24 13.82% 4.66% 4.17% 4.03% 5.63% 4.22% 6.6% 7.22% 6.25% 0.2%
2025/12/25 12.74% 6.37% 5.56% 4.5% 5.26% 5.38% 5.92% 5.25% 6.81% 2.41%
2025/12/26 16.32% 6.65% 5.85% 2.55% 4.69% 9.52% 2.74% 3.2% 5.55% 0.2%
2025/12/27 13.11% 8.42% 7.14% 3.16% 4.11% 4.96% 3.76% 2.89% 6.36% 0.64%
2025/12/28 11.86% 8.28% 7.77% 3.01% 8.65% 4.6% 2.86% 4.55% 4.07% 0.2%
2025/12/29 13.75% 6.14% 6.81% 3.5% 6.79% 7.06% 4.35% 2.93% 6.21% 1.88%
2025/12/30 17.32% 7.92% 6.46% 2.84% 5.15% 6.33% 3.28% 2.55% 3.25% 3.35%
2025/12/31 12.43% 8.95% 7.18% 5.84% 5.45% 5.12% 3.9% 2.88% 2.65% 1.24%
  • ringcentral.com
  • beenverified.com
  • vonageforhome.com
  • mintmobile.com
  • att.com
  • getvoip.com
  • verizon.com
  • ooma.com
  • top5voipproviders.com
  • voipcompared.com

Copyright © Adthena. All rights reserved.

In December 2025, RingCentral’s ad spend peaked mid-month, then declined. BeenVerified saw steady growth, while VonageForHome fluctuated. MintMobile remained stable, and AT&T spiked on the 20th. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 103
2025/12/02 100
2025/12/03 116
2025/12/04 110
2025/12/05 119
2025/12/06 117
2025/12/07 110
2025/12/08 111
2025/12/09 110
2025/12/10 114
2025/12/11 109
2025/12/12 113
2025/12/13 105
2025/12/14 103
2025/12/15 106
2025/12/16 111
2025/12/17 110
2025/12/18 109
2025/12/19 111
2025/12/20 108
2025/12/21 112
2025/12/22 124
2025/12/23 127
2025/12/24 121
2025/12/25 119
2025/12/26 114
2025/12/27 111
2025/12/28 120
2025/12/29 125
2025/12/30 115
2025/12/31 115

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Advertisers fluctuated throughout December, peaking at 127 on December 23. The month concluded with a stable count of 115 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
claritycheck.com 2.23%
att.com 1.71%
ooma.com 1.34%
telephonenumberlookups.com 1.29%
mintmobile.com 0.79%
communityphone.org -0.76%
beenverified.com -0.83%
reversephone.com -1.21%
ringcentral.com -1.36%
whitepages.com -3.64%

Copyright © Adthena. All rights reserved.

Claritycheck.com surged with a 2.23% increase, while whitepages.com dropped by 3.64%, showcasing dynamic shifts in click share.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com telephonenumberlookups.com vonageforhome.com mintmobile.com ooma.com whitepages.com att.com ringcentral.com communityphone.org verizon.com
2025/12/01 15.12% 0.58% 5.24% 2.6% 5.53% 7.76% 5.6% 2.47% 3.08% 4.5%
2025/12/02 13.61% 2.47% 4.45% 2.65% 8.19% 9.11% 8.42% 2.96% 2.05% 2.26%
2025/12/03 11.58% 1.3% 4.56% 6.84% 10.59% 6.31% 8.19% 1.93% 2.58% 3.98%
2025/12/04 12.3% 2.93% 5.99% 3.94% 7.91% 6.07% 5.46% 4.22% 3.26% 4.62%
2025/12/05 12.47% 3.93% 5.78% 3.14% 4.38% 6.63% 6.98% 5.48% 3.52% 3.37%
2025/12/06 13.71% 2.06% 6.89% 3.17% 8.6% 6.83% 8.97% 6.79% 3.82% 5.58%
2025/12/07 18.91% 2.82% 6.88% 3.13% 6.36% 9.92% 5.81% 6.33% 4.08% 3.91%
2025/12/08 14.91% 5.48% 5.52% 2.56% 5.2% 10.88% 8.3% 5.85% 4.39% 2.2%
2025/12/09 17.16% 5.45% 5.44% 2.85% 3.46% 7.8% 7.37% 7.11% 3.15% 2.58%
2025/12/10 13.18% 3.24% 5.98% 2.89% 5.07% 7.4% 6.24% 6.39% 3.75% 3.06%
2025/12/11 17.07% 5.5% 5.23% 2.98% 4.53% 5.97% 7.56% 5.5% 4.14% 3.42%
2025/12/12 18.88% 3.74% 4.66% 2.56% 4.52% 4.55% 8.87% 3.81% 4.28% 1.78%
2025/12/13 21.86% 5.97% 7.2% 3.57% 5.21% 8.52% 7.35% 3.99% 4.33% 2.68%
2025/12/14 20.05% 4.9% 9.44% 2.79% 5.1% 6.39% 6.67% 5.79% 4.54% 2.68%
2025/12/15 15.07% 4.27% 5.75% 2.14% 5.81% 8.25% 8.94% 7.65% 3.81% 2.13%
2025/12/16 14.82% 7.01% 5.14% 2.68% 4.22% 6.43% 5.9% 4.99% 4.53% 2.26%
2025/12/17 15.24% 5.74% 5.18% 2.56% 4.79% 6.31% 5.7% 1.38% 4.72% 2.48%
2025/12/18 15.79% 9.59% 6.06% 2.4% 5.15% 4.25% 5.07% 0.81% 3.17% 2.51%
2025/12/19 10.76% 6.76% 8.34% 2.63% 7.03% 5.34% 6.61% 0.98% 4.23% 2.67%
2025/12/20 9.33% 3.69% 4.51% 1.98% 4.78% 2.74% 47.23% 0.15% 2.3% 2.61%
2025/12/21 21.28% 5.13% 7.02% 2.4% 6.6% 5.34% 7.39% 0.45% 0.08% 2.31%
2025/12/22 9.64% 3.41% 5.13% 8.44% 11.95% 2.49% 9.98% 1.26% 3.22% 6.08%
2025/12/23 10.36% 4.57% 6.07% 5.73% 14.27% 3.45% 6.34% 4.43% 3.31% 3.6%
2025/12/24 11.86% 4.69% 5.83% 6.05% 8.63% 3.73% 5.54% 5.69% 3.57% 4.92%
2025/12/25 17.11% 3.37% 7.41% 5.81% 8.27% 8.23% 4.81% 5.5% 0.09% 4.24%
2025/12/26 17.49% 5.52% 7.69% 1.93% 5.28% 6.89% 5.8% 4.91% 5.02% 1.92%
2025/12/27 19.95% 9.46% 7.58% 2.47% 2.94% 6.63% 4.13% 4.17% 4.05% 2.39%
2025/12/28 20.12% 4.44% 8.8% 2.1% 8.3% 6.62% 8.29% 3.52% 0.09% 1.97%
2025/12/29 16.06% 5.29% 8.47% 5.39% 4.62% 5.46% 6.83% 4.97% 3.82% 3.16%
2025/12/30 17.97% 5.71% 7.25% 3.71% 3.96% 7.02% 5.31% 5.38% 3.51% 2.48%
2025/12/31 18.89% 8.13% 8.03% 6.1% 5.78% 5.67% 4.71% 4.04% 3.96% 2.61%
  • beenverified.com
  • telephonenumberlookups.com
  • vonageforhome.com
  • mintmobile.com
  • ooma.com
  • whitepages.com
  • att.com
  • ringcentral.com
  • communityphone.org
  • verizon.com

Copyright © Adthena. All rights reserved.

December saw dynamic shifts in PPC impressions. Beenverified.com led with fluctuating highs, peaking at 21.86%. Telephonenumberlookups.com and vonageforhome.com showed consistent growth. Mintmobile.com spiked mid-month, while att.com had a notable surge on December 20th. The month concluded with beenverified.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services - Last month
  1. 1
    AT&T® Phone Number - Tap To Call A Live Agent https://www.att-promotions.com/

    Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & Cable TV

  2. 2
    AT&T® Customer Service 24/7 - AT&T® Official Site http://www.att.com

    Find The Perfect Package To Fit Your Needs - Call Today Or Order Conveniently Online! Explore Our...

  3. 3
    Who Owns This Number? https://www.beenverified.com

    Simply Enter 10-Digit Number — Discover Who Might Be Calling with Our Simple Reverse Telephone Lookup and Search Service.

  4. 4
    Spectrum Home Phone Service - Affordable Monthly Rates https://www.spectrum.com

    Bundle Spectrum Voice® With Internet And Tv Or Mobile – Get A Three-Year Price Guarantee.

  5. 5
    Home Phone Plans $9.99/mo - Residential Home Phone Service https://www.vonageforhome.com

    It's Nice To Know That A Home Phone Line Is Always Ready, Even When Your Cell Phone Isn't.

Copyright © Adthena. All rights reserved.

AT&T dominates with customer-centric ads, offering 24/7 service and tailored packages. Spectrum and Vonage emphasize affordability and reliability, while BeenVerified provides unique reverse lookup services. Each ad targets specific consumer needs, from convenience to cost-effectiveness.

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