US Telecommunications Fixed-Line Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Fixed-Line Services – US

Google AI Overview visibility for Telecommunications Fixed-Line Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.6125580003
54.3874419997
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 9%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
att.com 59.04
att-promotions.com 4.9
beenverified.com 4.55
ooma.com 3.98
vonageforhome.com 3.01
xfinity.com 2.46
communityphone.org 2.15
voiply.com 1.89
whitepages.com 1.26
mintmobile.com 1.15
others 15.61
  • att.com - 59.04%
  • att-promotions.com - 4.9%
  • beenverified.com - 4.55%
  • ooma.com - 3.98%
  • vonageforhome.com - 3.01%
  • xfinity.com - 2.46%
  • communityphone.org - 2.15%
  • voiply.com - 1.89%
  • whitepages.com - 1.26%
  • mintmobile.com - 1.15%
  • others - 15.61%

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In the PPC landscape, att.com dominates with 59.04% click share, overshadowing others at 15.61%. Meanwhile, att-promotions.com captures 4.9%, and beenverified.com holds 4.55%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date att.com ringcentral.com vonageforhome.com mintmobile.com ooma.com top5voipproviders.com beenverified.com voipcompared.com getvoip.com communityphone.org
2026/05/01 3.63% 6.5% 6.14% 6.88% 4.32% 8.63% 6.53% 5.85% 9.21% 6.47%
2026/05/02 8.75% 2.49% 5.27% 8.95% 11.05% 6.8% 2.06% 5.42% 0.25% 6.63%
2026/05/03 58.9% 1.31% 3.24% 3.37% 1.45% 3.37% 2.81% 1.12% 0.11% 0.04%
2026/05/04 7.17% 6.52% 4.83% 5.06% 5.74% 9.15% 4.5% 4.29% 8.52% 7.25%
2026/05/05 29.06% 11.09% 5.45% 3.49% 2.54% 4.79% 4.7% 5.66% 1.99% 5.36%
2026/05/06 27.6% 11.37% 5.55% 3.93% 3.59% 4.83% 4.19% 6.49% 3.61% 5.37%
2026/05/07 5.55% 14.39% 6.56% 5.58% 4.08% 4.78% 6.88% 8.85% 5.63% 7.86%
2026/05/08 38.93% 8.81% 4.48% 3.65% 2.92% 2.49% 4.42% 9.32% 4.33% 3.36%
2026/05/09 26.13% 6.1% 7.58% 5.22% 5.38% 3.17% 5.33% 5.53% 0.09% 2.58%
2026/05/10 29.09% 4.52% 8.52% 4.86% 2.48% 3.39% 6.71% 3.17% 0.09% 0.05%
2026/05/11 10.32% 7.58% 6% 5.33% 6.06% 4.54% 2.85% 6.17% 8.62% 5.02%
2026/05/12 8.55% 9.8% 6.28% 5.1% 4.61% 8.56% 3.7% 6.7% 7.16% 4.42%
2026/05/13 35.89% 9.94% 4.12% 3.43% 3.3% 4.63% 4.67% 5.37% 6.63% 2.69%
2026/05/14 21.14% 9.61% 5.4% 3.93% 4.2% 4.44% 5.64% 5.77% 7.41% 3.93%
2026/05/15 38.73% 8.92% 4.46% 3.63% 2.92% 2.52% 4.39% 9.32% 4.33% 3.34%
2026/05/16 33.69% 3.7% 4.35% 3.88% 5.53% 0.71% 3.03% 1.8% 0.14% 2.83%
2026/05/17 16.65% 5.43% 6.92% 5.21% 4.33% 1.08% 4.25% 2.56% 0.22% 0.05%
2026/05/18 20.14% 7.2% 3.7% 3.26% 4% 2.81% 3.25% 5.85% 4.98% 4.41%
2026/05/19 42.49% 8.94% 2.57% 3.79% 3.74% 4.4% 1.42% 5.86% 6.56% 2.22%
2026/05/20 7.88% 11.16% 4.54% 5.15% 12.2% 4.27% 2.7% 7% 8.83% 5.62%
2026/05/21 18.37% 9.28% 4.66% 3.97% 9.09% 6.4% 3.33% 6.42% 5.6% 4.61%
2026/05/22 31.46% 6.78% 4.07% 2.86% 8.47% 5.82% 3.74% 6.96% 0.32% 4.25%
2026/05/23 31.76% 2.69% 4.7% 3.27% 9.36% 5.36% 3.74% 2.67% 0.31% 3.25%
2026/05/24 21.64% 3.84% 6.65% 5.79% 7.52% 3.31% 2.39% 2.71% 0.41% 0.07%
2026/05/25 33.12% 5.72% 3.04% 2.37% 9.07% 2.85% 3.75% 1.55% 0.33% 5.25%
2026/05/26 30.86% 4.49% 1.74% 1.73% 5.92% 4.8% 2.34% 3.46% 4.15% 4.21%
2026/05/27 28.62% 5.04% 3.04% 2.79% 6.34% 5.61% 3.41% 4.04% 5.94% 5.47%
2026/05/28 30.23% 5.77% 2.95% 2.13% 6.49% 3.03% 1.14% 2.3% 3.77% 3.45%
2026/05/29 33.38% 4.11% 4.08% 4.11% 8.35% 5.18% 2.78% 3.3% 5.05% 5.1%
2026/05/30 24.42% 4.88% 6.39% 3.35% 12.31% 3.15% 2.82% 2.57% 0.3% 3.16%
2026/05/31 38.89% 6.19% 5.48% 4.1% 3.86% 2.53% 2.22% 1.95% 0.23% 0.06%
  • att.com
  • ringcentral.com
  • vonageforhome.com
  • mintmobile.com
  • ooma.com
  • top5voipproviders.com
  • beenverified.com
  • voipcompared.com
  • getvoip.com
  • communityphone.org

Copyright © Adthena. All rights reserved.

In May 2026, AT&T’s PPC spend fluctuated significantly, peaking at 58.9% on May 3rd. RingCentral and Vonage maintained steady trends, while Ooma saw a notable spike on May 20th. By month’s end, AT&T led, closing at 38.89%.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 86
2026/05/02 82
2026/05/03 88
2026/05/04 92
2026/05/05 83
2026/05/06 82
2026/05/07 92
2026/05/08 94
2026/05/09 85
2026/05/10 91
2026/05/11 111
2026/05/12 111
2026/05/13 97
2026/05/14 113
2026/05/15 94
2026/05/16 107
2026/05/17 99
2026/05/18 105
2026/05/19 102
2026/05/20 113
2026/05/21 120
2026/05/22 116
2026/05/23 114
2026/05/24 116
2026/05/25 144
2026/05/26 142
2026/05/27 139
2026/05/28 136
2026/05/29 133
2026/05/30 132
2026/05/31 132

Copyright © Adthena. All rights reserved.

May began with 86 advertisers, fluctuating initially, then surged mid-month, peaking at 144 on May 25. The month concluded with a stable 132 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
att-promotions.com 6.54%
ooma.com 3.23%
att.com 2.01%
panasonic.com 0.76%
consumercellular.com 0.27%
xfinity.com -0.71%
telephonenumberlookups.com -0.8%
verizon.com -1.78%
vonageforhome.com -1.81%
beenverified.com -3.23%

Copyright © Adthena. All rights reserved.

Ooma.com and att-promotions.com surged in click share, while beenverified.com and vonageforhome.com saw declines.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date att.com vonageforhome.com ooma.com beenverified.com voiply.com mintmobile.com att-promotions.com ringcentral.com voipcompared.com communityphone.org
2026/05/01 6.6% 10.55% 2.31% 15.74% 2.42% 5.07% 2.91% 2.34% 3.96% 7.43%
2026/05/02 12.36% 9.13% 7.42% 7.02% 2.57% 6.79% 3.5% 0.83% 3.37% 6.45%
2026/05/03 79.1% 2.25% 0.64% 3.34% 1.19% 1.15% 1.1% 0.19% 0.32% 0.02%
2026/05/04 9.83% 7.83% 3.47% 11.58% 2.93% 3.68% 4.16% 2.13% 2.98% 7.56%
2026/05/05 60.45% 4.65% 1.51% 5.87% 1.58% 1.49% 2.07% 2.01% 1.65% 3.2%
2026/05/06 52.22% 6.53% 1.93% 7.23% 1.87% 2.13% 2.2% 2.59% 2.44% 3.51%
2026/05/07 8.85% 10.56% 1.87% 18.28% 2.11% 4.74% 4.39% 5.52% 5.28% 8.31%
2026/05/08 61.21% 5.02% 1.79% 7.65% 1.01% 1.87% 1.28% 2.07% 3.4% 2.56%
2026/05/09 52.38% 7.72% 2.98% 8.77% 1.88% 2.74% 1.33% 1.08% 1.93% 1.72%
2026/05/10 49.27% 7.49% 1.37% 9.21% 2.33% 2.4% 1.52% 0.89% 1.15% 0.02%
2026/05/11 17.37% 9.27% 5.96% 6.5% 3.14% 3.77% 3.03% 2.37% 3.18% 4.78%
2026/05/12 14.79% 10.22% 4.88% 9.14% 3.17% 3.84% 2.16% 3.6% 3.63% 4.86%
2026/05/13 57.76% 4.58% 1.61% 8.12% 2.1% 1.85% 0.48% 2.99% 2.42% 1.81%
2026/05/14 35.55% 7.28% 2.54% 11.47% 2.76% 2.4% 1.33% 2.84% 2.98% 3.47%
2026/05/15 61.17% 5.03% 1.8% 7.65% 1.01% 1.86% 1.28% 2.08% 3.4% 2.56%
2026/05/16 49.93% 4.59% 3.69% 5.59% 2.94% 2.04% 2.08% 0.81% 0.73% 2.1%
2026/05/17 23.29% 8.27% 3.68% 9.12% 7.66% 3.34% 2.48% 1.96% 1.04% 0.04%
2026/05/18 29.54% 3.93% 3.48% 6.25% 2.37% 1.67% 22.69% 1.9% 2.83% 3.49%
2026/05/19 65.15% 2.5% 2.39% 2.67% 1.54% 2% 1.17% 2.28% 2.2% 1.83%
2026/05/20 9.92% 6.03% 18.97% 5.94% 2.85% 3.24% 3.04% 4.35% 4.24% 5.51%
2026/05/21 28.69% 5.47% 16.29% 6.2% 2.34% 2.24% 1.74% 2.87% 2.91% 3.67%
2026/05/22 57.36% 3.15% 7.98% 5.28% 1.72% 1.13% 0.88% 1.26% 2.19% 2.49%
2026/05/23 45.97% 4.91% 10.35% 6.52% 1.89% 1.78% 1.5% 0.72% 0.93% 2.51%
2026/05/24 52.06% 5.48% 6.96% 3.49% 3.86% 2.47% 0.73% 0.89% 0.82% 0.05%
2026/05/25 46.65% 2.91% 9.01% 6.3% 2.22% 1.31% 2.01% 1.34% 0.45% 3.44%
2026/05/26 49.7% 1.71% 6.85% 3.63% 2.06% 0.89% 11.19% 0.89% 1.19% 3.04%
2026/05/27 40.98% 3.23% 9.04% 6.31% 3.11% 1.6% 2.75% 1.21% 1.43% 4.49%
2026/05/28 46.75% 2.76% 7.97% 1.83% 1.24% 0.97% 20.73% 1.3% 0.77% 2.35%
2026/05/29 43.3% 4.11% 11.73% 5.07% 2.11% 2.26% 2.12% 0.93% 1.23% 3.87%
2026/05/30 42.49% 6.25% 10.87% 4.93% 2.83% 1.88% 1.35% 0.91% 0.65% 2.36%
2026/05/31 63.68% 4.53% 4.26% 3.13% 2.84% 1.89% 1.14% 0.87% 0.38% 0.03%
  • att.com
  • vonageforhome.com
  • ooma.com
  • beenverified.com
  • voiply.com
  • mintmobile.com
  • att-promotions.com
  • ringcentral.com
  • voipcompared.com
  • communityphone.org

Copyright © Adthena. All rights reserved.

In May 2026, AT&T’s impression share fluctuated significantly, peaking at 79.1% on May 3rd. By month’s end, it stabilized at 63.68%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services - Last month
  1. 1
    AT&T® Official Site https://www.att-promotions.com

    Tap To Call A Live AT&T Agent — Learn if AT&T Internet Air is the right choice for your home network. AT&T Internet Air, delivered...

  2. 2
    AT&T® Phones & Plans - Online Offers on Phones https://www.att.com

    At AT&T® Shop the Way You Want with Free Shipping or Pickup. Shop Online Deals on Smartphones, Tablets, Watches and More at AT&T®.

  3. 3
    Reverse Lookup Any Number | Who Owns This Number? https://www.beenverified.com

    Don't Waste Your Money. Try Us! See Why Million of People Choose BeenVerified.

  4. 4
    Best Landline Phone Service - No Internet Required https://www.communityphone.org

    Keep your number or get a new local one. Coverage guaranteed or refund.

  5. 5
    Home Phone Plans $9.99/mo - Residential Home Phone Service https://www.vonageforhome.com

    It's Nice To Know That A Home Phone Line Is Always Ready, Even When Your Cell Phone Isn't.

Copyright © Adthena. All rights reserved.

AT&T dominates with dual ads, emphasizing connectivity and convenience. Their official site promotes direct agent interaction, while another ad highlights flexible shopping options. BeenVerified offers reassurance with its popular reverse lookup service. Community Phone and Vonage focus on reliable landline services, ensuring connectivity without internet dependency.

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