Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 35.517339222 |
| 64.482660778 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| beenverified.com | 18.6 |
| att.com | 14.04 |
| whitepages.com | 12.44 |
| telephonenumberlookups.com | 6.15 |
| ooma.com | 4.8 |
| vonageforhome.com | 4.39 |
| verizon.com | 2.92 |
| ringcentral.com | 2.65 |
| communityphone.org | 2.6 |
| mintmobile.com | 2.09 |
| others | 29.32 |
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In the PPC landscape, BeenVerified leads with 18.6% click share, followed by AT&T at 14.04%. Others collectively hold 29.32%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ringcentral.com | beenverified.com | vonageforhome.com | mintmobile.com | att.com | getvoip.com | verizon.com | ooma.com | top5voipproviders.com | voipcompared.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 7.93% | 6.1% | 4% | 3.22% | 4.95% | 7.5% | 5.88% | 3.93% | 12.19% | 5.48% |
| 2025/12/02 | 9.63% | 5.51% | 3.74% | 3.75% | 6.76% | 8.32% | 3.31% | 6.29% | 8.37% | 3.4% |
| 2025/12/03 | 6.97% | 4.98% | 4.06% | 4.48% | 6.9% | 5.57% | 5.85% | 11.27% | 9.12% | 4.23% |
| 2025/12/04 | 11.01% | 4.8% | 4.54% | 4.42% | 4.99% | 6.82% | 5.73% | 7.98% | 6.65% | 6.02% |
| 2025/12/05 | 14.36% | 5.25% | 4.13% | 3.88% | 5.31% | 6.89% | 4.67% | 4.13% | 6.54% | 5.41% |
| 2025/12/06 | 18.01% | 5.11% | 5.01% | 4.07% | 7.25% | 0.82% | 7.45% | 12.04% | 0.89% | 2.82% |
| 2025/12/07 | 19.9% | 7.54% | 5.39% | 4.22% | 4.97% | 1.89% | 5.94% | 4.59% | 2.06% | 3.22% |
| 2025/12/08 | 17.09% | 6.24% | 4.3% | 3.36% | 6.93% | 6.37% | 3.17% | 4.6% | 5.73% | 4.06% |
| 2025/12/09 | 19.13% | 6.19% | 3.91% | 3.3% | 5.85% | 6.71% | 2.7% | 3.17% | 10.24% | 6.49% |
| 2025/12/10 | 17.65% | 4.29% | 4.24% | 3.09% | 4.11% | 9.15% | 3.56% | 3.19% | 9.56% | 6.34% |
| 2025/12/11 | 16.55% | 6.39% | 3.82% | 3.5% | 6.14% | 7.54% | 4.67% | 3.75% | 3.62% | 5.39% |
| 2025/12/12 | 10.41% | 7.71% | 3.88% | 3.33% | 6.62% | 6.97% | 2.51% | 3.97% | 8.94% | 5.59% |
| 2025/12/13 | 13.48% | 9.2% | 5.26% | 4.17% | 7.08% | 4.54% | 4.17% | 5.48% | 1.04% | 2.55% |
| 2025/12/14 | 15.14% | 8.3% | 7.22% | 4.14% | 6.12% | 1.13% | 4.65% | 5% | 0.63% | 3.32% |
| 2025/12/15 | 17.63% | 5.19% | 3.92% | 2.73% | 6.78% | 10.36% | 2.76% | 8.16% | 5.83% | 4.75% |
| 2025/12/16 | 10.05% | 5.56% | 3.93% | 3.17% | 5.04% | 7.95% | 3.04% | 3.5% | 7.49% | 5.67% |
| 2025/12/17 | 3.36% | 6.04% | 4% | 3.32% | 5.31% | 13.15% | 3.28% | 3.53% | 4.77% | 7.93% |
| 2025/12/18 | 2.3% | 5.7% | 4.74% | 3.05% | 5.43% | 10.99% | 3.24% | 3.89% | 9.26% | 8.04% |
| 2025/12/19 | 2.99% | 4.19% | 5.92% | 3.15% | 5.8% | 5.01% | 3.48% | 7.64% | 11.64% | 8.4% |
| 2025/12/20 | 0.53% | 5.17% | 4.75% | 3.35% | 27.75% | 2.03% | 4.28% | 9.03% | 3.79% | 4.32% |
| 2025/12/21 | 1.43% | 9.53% | 7% | 3.68% | 7.15% | 3.75% | 4.04% | 5.09% | 8.83% | 5.29% |
| 2025/12/22 | 4.83% | 3.84% | 4.07% | 4.17% | 7.69% | 8.14% | 8.88% | 7.43% | 6.07% | 4.97% |
| 2025/12/23 | 12.2% | 3.7% | 4.3% | 2.95% | 4.99% | 10.5% | 4.82% | 11.71% | 7.37% | 5.28% |
| 2025/12/24 | 13.82% | 4.66% | 4.17% | 4.03% | 5.63% | 4.22% | 6.6% | 7.22% | 6.25% | 0.2% |
| 2025/12/25 | 12.74% | 6.37% | 5.56% | 4.5% | 5.26% | 5.38% | 5.92% | 5.25% | 6.81% | 2.41% |
| 2025/12/26 | 16.32% | 6.65% | 5.85% | 2.55% | 4.69% | 9.52% | 2.74% | 3.2% | 5.55% | 0.2% |
| 2025/12/27 | 13.11% | 8.42% | 7.14% | 3.16% | 4.11% | 4.96% | 3.76% | 2.89% | 6.36% | 0.64% |
| 2025/12/28 | 11.86% | 8.28% | 7.77% | 3.01% | 8.65% | 4.6% | 2.86% | 4.55% | 4.07% | 0.2% |
| 2025/12/29 | 13.75% | 6.14% | 6.81% | 3.5% | 6.79% | 7.06% | 4.35% | 2.93% | 6.21% | 1.88% |
| 2025/12/30 | 17.32% | 7.92% | 6.46% | 2.84% | 5.15% | 6.33% | 3.28% | 2.55% | 3.25% | 3.35% |
| 2025/12/31 | 12.43% | 8.95% | 7.18% | 5.84% | 5.45% | 5.12% | 3.9% | 2.88% | 2.65% | 1.24% |
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In December 2025, RingCentral’s ad spend peaked mid-month, then declined. BeenVerified saw steady growth, while VonageForHome fluctuated. MintMobile remained stable, and AT&T spiked on the 20th. The month ended with diverse trends across advertisers.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 103 |
| 2025/12/02 | 100 |
| 2025/12/03 | 116 |
| 2025/12/04 | 110 |
| 2025/12/05 | 119 |
| 2025/12/06 | 117 |
| 2025/12/07 | 110 |
| 2025/12/08 | 111 |
| 2025/12/09 | 110 |
| 2025/12/10 | 114 |
| 2025/12/11 | 109 |
| 2025/12/12 | 113 |
| 2025/12/13 | 105 |
| 2025/12/14 | 103 |
| 2025/12/15 | 106 |
| 2025/12/16 | 111 |
| 2025/12/17 | 110 |
| 2025/12/18 | 109 |
| 2025/12/19 | 111 |
| 2025/12/20 | 108 |
| 2025/12/21 | 112 |
| 2025/12/22 | 124 |
| 2025/12/23 | 127 |
| 2025/12/24 | 121 |
| 2025/12/25 | 119 |
| 2025/12/26 | 114 |
| 2025/12/27 | 111 |
| 2025/12/28 | 120 |
| 2025/12/29 | 125 |
| 2025/12/30 | 115 |
| 2025/12/31 | 115 |
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Advertisers fluctuated throughout December, peaking at 127 on December 23. The month concluded with a stable count of 115 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Claritycheck.com surged with a 2.23% increase, while whitepages.com dropped by 3.64%, showcasing dynamic shifts in click share.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | beenverified.com | telephonenumberlookups.com | vonageforhome.com | mintmobile.com | ooma.com | whitepages.com | att.com | ringcentral.com | communityphone.org | verizon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 15.12% | 0.58% | 5.24% | 2.6% | 5.53% | 7.76% | 5.6% | 2.47% | 3.08% | 4.5% |
| 2025/12/02 | 13.61% | 2.47% | 4.45% | 2.65% | 8.19% | 9.11% | 8.42% | 2.96% | 2.05% | 2.26% |
| 2025/12/03 | 11.58% | 1.3% | 4.56% | 6.84% | 10.59% | 6.31% | 8.19% | 1.93% | 2.58% | 3.98% |
| 2025/12/04 | 12.3% | 2.93% | 5.99% | 3.94% | 7.91% | 6.07% | 5.46% | 4.22% | 3.26% | 4.62% |
| 2025/12/05 | 12.47% | 3.93% | 5.78% | 3.14% | 4.38% | 6.63% | 6.98% | 5.48% | 3.52% | 3.37% |
| 2025/12/06 | 13.71% | 2.06% | 6.89% | 3.17% | 8.6% | 6.83% | 8.97% | 6.79% | 3.82% | 5.58% |
| 2025/12/07 | 18.91% | 2.82% | 6.88% | 3.13% | 6.36% | 9.92% | 5.81% | 6.33% | 4.08% | 3.91% |
| 2025/12/08 | 14.91% | 5.48% | 5.52% | 2.56% | 5.2% | 10.88% | 8.3% | 5.85% | 4.39% | 2.2% |
| 2025/12/09 | 17.16% | 5.45% | 5.44% | 2.85% | 3.46% | 7.8% | 7.37% | 7.11% | 3.15% | 2.58% |
| 2025/12/10 | 13.18% | 3.24% | 5.98% | 2.89% | 5.07% | 7.4% | 6.24% | 6.39% | 3.75% | 3.06% |
| 2025/12/11 | 17.07% | 5.5% | 5.23% | 2.98% | 4.53% | 5.97% | 7.56% | 5.5% | 4.14% | 3.42% |
| 2025/12/12 | 18.88% | 3.74% | 4.66% | 2.56% | 4.52% | 4.55% | 8.87% | 3.81% | 4.28% | 1.78% |
| 2025/12/13 | 21.86% | 5.97% | 7.2% | 3.57% | 5.21% | 8.52% | 7.35% | 3.99% | 4.33% | 2.68% |
| 2025/12/14 | 20.05% | 4.9% | 9.44% | 2.79% | 5.1% | 6.39% | 6.67% | 5.79% | 4.54% | 2.68% |
| 2025/12/15 | 15.07% | 4.27% | 5.75% | 2.14% | 5.81% | 8.25% | 8.94% | 7.65% | 3.81% | 2.13% |
| 2025/12/16 | 14.82% | 7.01% | 5.14% | 2.68% | 4.22% | 6.43% | 5.9% | 4.99% | 4.53% | 2.26% |
| 2025/12/17 | 15.24% | 5.74% | 5.18% | 2.56% | 4.79% | 6.31% | 5.7% | 1.38% | 4.72% | 2.48% |
| 2025/12/18 | 15.79% | 9.59% | 6.06% | 2.4% | 5.15% | 4.25% | 5.07% | 0.81% | 3.17% | 2.51% |
| 2025/12/19 | 10.76% | 6.76% | 8.34% | 2.63% | 7.03% | 5.34% | 6.61% | 0.98% | 4.23% | 2.67% |
| 2025/12/20 | 9.33% | 3.69% | 4.51% | 1.98% | 4.78% | 2.74% | 47.23% | 0.15% | 2.3% | 2.61% |
| 2025/12/21 | 21.28% | 5.13% | 7.02% | 2.4% | 6.6% | 5.34% | 7.39% | 0.45% | 0.08% | 2.31% |
| 2025/12/22 | 9.64% | 3.41% | 5.13% | 8.44% | 11.95% | 2.49% | 9.98% | 1.26% | 3.22% | 6.08% |
| 2025/12/23 | 10.36% | 4.57% | 6.07% | 5.73% | 14.27% | 3.45% | 6.34% | 4.43% | 3.31% | 3.6% |
| 2025/12/24 | 11.86% | 4.69% | 5.83% | 6.05% | 8.63% | 3.73% | 5.54% | 5.69% | 3.57% | 4.92% |
| 2025/12/25 | 17.11% | 3.37% | 7.41% | 5.81% | 8.27% | 8.23% | 4.81% | 5.5% | 0.09% | 4.24% |
| 2025/12/26 | 17.49% | 5.52% | 7.69% | 1.93% | 5.28% | 6.89% | 5.8% | 4.91% | 5.02% | 1.92% |
| 2025/12/27 | 19.95% | 9.46% | 7.58% | 2.47% | 2.94% | 6.63% | 4.13% | 4.17% | 4.05% | 2.39% |
| 2025/12/28 | 20.12% | 4.44% | 8.8% | 2.1% | 8.3% | 6.62% | 8.29% | 3.52% | 0.09% | 1.97% |
| 2025/12/29 | 16.06% | 5.29% | 8.47% | 5.39% | 4.62% | 5.46% | 6.83% | 4.97% | 3.82% | 3.16% |
| 2025/12/30 | 17.97% | 5.71% | 7.25% | 3.71% | 3.96% | 7.02% | 5.31% | 5.38% | 3.51% | 2.48% |
| 2025/12/31 | 18.89% | 8.13% | 8.03% | 6.1% | 5.78% | 5.67% | 4.71% | 4.04% | 3.96% | 2.61% |
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December saw dynamic shifts in PPC impressions. Beenverified.com led with fluctuating highs, peaking at 21.86%. Telephonenumberlookups.com and vonageforhome.com showed consistent growth. Mintmobile.com spiked mid-month, while att.com had a notable surge on December 20th. The month concluded with beenverified.com maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & Cable TV
Find The Perfect Package To Fit Your Needs - Call Today Or Order Conveniently Online! Explore Our...
Simply Enter 10-Digit Number — Discover Who Might Be Calling with Our Simple Reverse Telephone Lookup and Search Service.
Bundle Spectrum Voice® With Internet And Tv Or Mobile – Get A Three-Year Price Guarantee.
It's Nice To Know That A Home Phone Line Is Always Ready, Even When Your Cell Phone Isn't.
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AT&T dominates with customer-centric ads, offering 24/7 service and tailored packages. Spectrum and Vonage emphasize affordability and reliability, while BeenVerified provides unique reverse lookup services. Each ad targets specific consumer needs, from convenience to cost-effectiveness.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Telecommunications Fixed-Line Services December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Telecommunications Fixed-Line Services December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Telecommunications Fixed-Line Services December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Telecommunications Fixed-Line Services December 2025 Report aggregates data from across both device types and Google Shopping.
The US Telecommunications Fixed-Line Services December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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