US Telecommunications Fixed-Line Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Fixed-Line Services – US

Google AI Overview visibility for Telecommunications Fixed-Line Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.6643854366
58.3356145634
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 7%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 16.31
att.com 14.56
ooma.com 7.88
whitepages.com 5.99
xfinity.com 5
vonageforhome.com 4.18
telephonenumberlookups.com 3.68
communityphone.org 3.38
comcast.com 2.6
verizon.com 2.34
others 34.08
  • beenverified.com - 16.31%
  • att.com - 14.56%
  • ooma.com - 7.88%
  • whitepages.com - 5.99%
  • xfinity.com - 5%
  • vonageforhome.com - 4.18%
  • telephonenumberlookups.com - 3.68%
  • communityphone.org - 3.38%
  • comcast.com - 2.6%
  • verizon.com - 2.34%
  • others - 34.08%

Copyright © Adthena. All rights reserved.

In the telecommunications PPC landscape, “others” dominate with 34.08% click share, while beenverified.com leads individual advertisers at 16.31%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ooma.com ringcentral.com att.com beenverified.com vonageforhome.com mintmobile.com top5voipproviders.com voipcompared.com verizon.com getvoip.com
2026/02/01 10.79% 8.74% 8.89% 4.82% 3.57% 8.27% 4.23% 0.46% 6.69% 1.66%
2026/02/02 8.09% 10.46% 3.6% 4.58% 3.22% 6.58% 9.25% 5.25% 0.9% 8.08%
2026/02/03 10.09% 7.32% 10.19% 4.31% 2.81% 4.67% 3% 4.35% 11.06% 5.97%
2026/02/04 9.24% 8.44% 9.34% 4.47% 2.91% 4.42% 4.15% 5.07% 7.46% 6.22%
2026/02/05 7.79% 8.43% 12.46% 6.1% 3.07% 4.45% 3.68% 4.98% 7.52% 5.45%
2026/02/06 9.38% 8.11% 9.54% 4.41% 3.59% 4.38% 4.35% 7.21% 6.73% 3.07%
2026/02/07 7.21% 7.49% 8.25% 5.04% 3.71% 5.27% 2.39% 2.98% 9.72% 1.28%
2026/02/08 5.43% 7.88% 9.33% 8.36% 4.52% 6.31% 2.7% 1.83% 4.03% 1.07%
2026/02/09 6.52% 8.48% 12.39% 4.2% 3.07% 4.62% 4.47% 5.81% 4.4% 6.91%
2026/02/10 6.37% 12.8% 4.07% 5.56% 3.66% 4.27% 6.28% 7.73% 0.48% 6.55%
2026/02/11 5.25% 10.45% 6.14% 6.05% 3.45% 4.36% 6.11% 6.23% 0.47% 10.16%
2026/02/12 7.77% 8.42% 12.44% 6.09% 3.06% 4.46% 3.68% 4.97% 7.51% 5.44%
2026/02/13 9.34% 8.08% 9.49% 4.39% 3.57% 4.39% 4.33% 7.17% 6.7% 3.06%
2026/02/14 7.2% 7.49% 8.24% 5.04% 3.71% 5.27% 2.39% 2.97% 9.71% 1.28%
2026/02/15 5.42% 7.87% 9.31% 8.35% 4.51% 6.32% 2.69% 1.83% 4.02% 1.07%
2026/02/16 6.51% 8.48% 12.37% 4.19% 3.06% 4.62% 4.46% 5.8% 4.4% 6.9%
2026/02/17 4.16% 9.21% 5.42% 5.24% 2.48% 4.2% 8.39% 7.58% 0.47% 8.57%
2026/02/18 3.84% 7.82% 9.54% 3.98% 3.77% 4.65% 6.07% 7.18% 0.48% 10.05%
2026/02/19 4.4% 9.3% 6.77% 3.21% 3.26% 4.23% 9.48% 6.87% 0.56% 11.58%
2026/02/20 5.01% 7.56% 7.21% 4.49% 3.88% 5.38% 8.57% 4.39% 0.46% 6.93%
2026/02/21 7.41% 6.54% 8.45% 5.31% 5.16% 5% 2.4% 0.36% 0.38% 3.72%
2026/02/22 4.9% 6.07% 10.12% 6.95% 5.42% 5.1% 3.94% 0.72% 1.48% 1.55%
2026/02/23 3.16% 8.92% 7.85% 5.7% 4.26% 4.09% 7.35% 5.68% 1.39% 4.64%
2026/02/24 4.19% 7.24% 9.26% 4.21% 4.48% 3.78% 6.74% 5.96% 1.7% 6.67%
2026/02/25 6.39% 8.28% 6.43% 5.55% 5% 3.89% 6.58% 5.79% 1.09% 9.5%
2026/02/26 6.34% 9.82% 2.74% 5.93% 5.54% 4.95% 8.69% 6.87% 0.53% 6.76%
2026/02/27 8.01% 8.31% 7.91% 4.79% 5.26% 5.65% 8.5% 6.61% 0.68% 5.24%
2026/02/28 11.46% 9.58% 8.42% 7.4% 6.82% 4.93% 4.01% 1.89% 1.4% 0.27%
  • ooma.com
  • ringcentral.com
  • att.com
  • beenverified.com
  • vonageforhome.com
  • mintmobile.com
  • top5voipproviders.com
  • voipcompared.com
  • verizon.com
  • getvoip.com

Copyright © Adthena. All rights reserved.

Ooma’s spend share fluctuated, peaking at 11.46% on February 28. RingCentral maintained stability, while AT&T showed volatility. Verizon’s share dipped significantly mid-month. February ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 121
2026/02/02 113
2026/02/03 127
2026/02/04 121
2026/02/05 124
2026/02/06 124
2026/02/07 119
2026/02/08 119
2026/02/09 117
2026/02/10 116
2026/02/11 118
2026/02/12 124
2026/02/13 124
2026/02/14 119
2026/02/15 119
2026/02/16 117
2026/02/17 95
2026/02/18 102
2026/02/19 90
2026/02/20 87
2026/02/21 93
2026/02/22 100
2026/02/23 107
2026/02/24 108
2026/02/25 107
2026/02/26 105
2026/02/27 100
2026/02/28 102

Copyright © Adthena. All rights reserved.

February began with 121 advertisers, fluctuating throughout the month, reaching a low of 87 on the 20th. The month concluded with 102 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
telephonenumberlookups.com 2.39%
reversephone.com 2.06%
spectrum.com 1.56%
xfinity.com 1.51%
comcast.com 1.2%
att.com -0.53%
beenverified.com -0.53%
verizon.com -1.95%
whitepages.com -2.83%
ooma.com -3.15%

Copyright © Adthena. All rights reserved.

Reversephone.com and telephonenumberlookups.com surged in click share, while ooma.com and whitepages.com faced declines.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com ooma.com vonageforhome.com att.com communityphone.org att-promotions.com ringcentral.com mintmobile.com top5voipproviders.com whitepages.com
2026/02/01 11.1% 17.46% 4.11% 8.58% 0.1% 2.9% 3.29% 5.77% 2.12% 3.79%
2026/02/02 11.93% 6.61% 4.41% 6.09% 7.67% 4.29% 4.95% 4.95% 5.39% 4.75%
2026/02/03 11.37% 17% 4.45% 8.53% 2.97% 1.73% 3.24% 3.19% 1.46% 3.05%
2026/02/04 11.86% 13.23% 4.59% 7.61% 4.03% 3.29% 3.69% 3.51% 2.41% 3.79%
2026/02/05 14.98% 10.6% 4.9% 8.72% 3.54% 3.64% 3.68% 3.42% 2.41% 4.18%
2026/02/06 10.54% 13.17% 6.06% 7.7% 3.34% 3.19% 3.38% 3.2% 2.14% 2.73%
2026/02/07 12.94% 9.85% 5.6% 6.63% 2.1% 2.45% 2.85% 4.17% 1.17% 3.45%
2026/02/08 18.97% 11.13% 5.64% 9.54% 0.11% 3.23% 2.56% 4.22% 1.51% 3.8%
2026/02/09 12.87% 11.2% 4.74% 8.13% 4.78% 2.15% 3.95% 3.69% 3.21% 3.33%
2026/02/10 14.6% 10.16% 5.2% 5.53% 5.13% 3.26% 5.18% 3% 3.18% 2.1%
2026/02/11 16.36% 10.08% 4.91% 6.09% 3.91% 2.79% 4.5% 3.17% 4.02% 3.29%
2026/02/12 14.98% 10.6% 4.9% 8.72% 3.54% 3.64% 3.68% 3.42% 2.41% 4.18%
2026/02/13 10.54% 13.17% 6.06% 7.7% 3.34% 3.19% 3.38% 3.2% 2.14% 2.73%
2026/02/14 12.94% 9.85% 5.6% 6.63% 2.1% 2.45% 2.85% 4.17% 1.17% 3.45%
2026/02/15 18.97% 11.13% 5.64% 9.54% 0.11% 3.23% 2.56% 4.22% 1.51% 3.8%
2026/02/16 12.87% 11.2% 4.74% 8.13% 4.78% 2.15% 3.95% 3.69% 3.21% 3.33%
2026/02/17 12.87% 4.26% 3.36% 6.5% 3.78% 1.81% 4.05% 2.98% 5.75% 3.34%
2026/02/18 10.46% 7.55% 5.46% 7.73% 4.5% 3.72% 3.48% 3.12% 3.69% 1.18%
2026/02/19 7.66% 9.54% 4.29% 7% 6.47% 3.15% 4.06% 2.81% 5.69% 0.92%
2026/02/20 10.84% 7.11% 4.63% 7.33% 6.32% 3.97% 3.24% 3.3% 4.95% 0.79%
2026/02/21 11.68% 8.03% 6.34% 6.81% 4.86% 1.86% 2.49% 3.18% 1.38% 1.69%
2026/02/22 15.63% 6.36% 6.79% 7.46% 0.08% 3.22% 2.11% 3.26% 1.74% 5.37%
2026/02/23 12.71% 4.12% 6.15% 5.83% 6.35% 3.59% 3.68% 2.65% 4.12% 2.51%
2026/02/24 9.54% 6.44% 5.56% 8.78% 4.99% 3.07% 2.86% 2.18% 3.11% 5.5%
2026/02/25 12.76% 9.26% 6.83% 8.08% 6.83% 2.91% 2.84% 2.42% 3.39% 1.54%
2026/02/26 14.72% 7.45% 7.81% 3.95% 7.83% 2.03% 3.92% 3.23% 4.79% 0.19%
2026/02/27 11.82% 11.13% 7.59% 7.49% 5.09% 2.34% 3.26% 3.77% 4.61% 3.03%
2026/02/28 17.35% 10.84% 9.43% 9.38% 5.16% 3.76% 3.63% 3.08% 1.82% 0.18%
  • beenverified.com
  • ooma.com
  • vonageforhome.com
  • att.com
  • communityphone.org
  • att-promotions.com
  • ringcentral.com
  • mintmobile.com
  • top5voipproviders.com
  • whitepages.com

Copyright © Adthena. All rights reserved.

In February 2026, beenverified.com saw fluctuating impressions, peaking at 18.97% on the 8th. Ooma.com started strong but declined, while vonageforhome.com steadily rose, ending at 9.43%. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services - Last month
  1. 1
    AT&T® Phone Number - Tap To Call A Live Agent https://www.att-promotions.com/

    Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & Cable TV

  2. 2
    AT&T® Customer Service 24/7 - AT&T® Official Site http://www.att.com

    Call AT&T® Customer Service Phone Number Today To Order Internet For Your Home.

  3. 3
    Reverse Lookup Any Number https://www.beenverified.com

    Enter a Name or Phone Number — Discover Who Might Be Calling with Our Simple Reverse Telephone Lookup and Search Service.

  4. 4
    Comcast® Business - Official Site https://business.comcast.com

    Enhance your business communication with advanced phone services from Comcast Business.

  5. 5
    Home Phone Plans $9.99/mo - Residential Home Phone Service https://www.vonageforhome.com

    It's Nice To Know That A Home Phone Line Is Always Ready, Even When Your Cell Phone Isn't.

Copyright © Adthena. All rights reserved.

AT&T dominates with customer service-focused ads, emphasizing accessibility and deals. BeenVerified offers a unique reverse lookup service, while Comcast targets business communication enhancement. Vonage highlights reliability with affordable home phone plans, ensuring connectivity beyond mobile limitations.

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