US Telecommunications Fixed-Line Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Fixed-Line Services – US

Google AI Overview visibility for Telecommunications Fixed-Line Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.113219372
42.886780628
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 12%
Seasonal 0%
Local 3%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
att.com 59.05
ooma.com 7.03
communityphone.org 3.16
vonageforhome.com 3
xfinity.com 2.62
verizon.com 2.28
ringcentral.com 2.01
getvoip.com 1.92
top5voipproviders.com 1.6
mintmobile.com 1.41
others 15.92
  • att.com - 59.05%
  • ooma.com - 7.03%
  • communityphone.org - 3.16%
  • vonageforhome.com - 3%
  • xfinity.com - 2.62%
  • verizon.com - 2.28%
  • ringcentral.com - 2.01%
  • getvoip.com - 1.92%
  • top5voipproviders.com - 1.6%
  • mintmobile.com - 1.41%
  • others - 15.92%

Copyright © Adthena. All rights reserved.

AT&T dominates with 59.05% click share, overshadowing others like Ooma at 7.03%. ‘Others’ collectively hold 15.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date att.com verizon.com ooma.com communityphone.org ringcentral.com vonageforhome.com 3cx.com top5voipproviders.com getvoip.com nextiva.com
2026/09/01 27.8% 1.48% 4.6% 1.37% 23.46% 1.9% 7.39% 0.71% 12.75% 4.11%
2026/09/02 8.35% 4.88% 4.26% 2.85% 16.52% 6.48% 6.17% 10.85% 3.3% 10.28%
2026/09/03 38.67% 5.16% 5.9% 3.24% 4.72% 2.67% 2.42% 7% 10.66% 1.69%
2026/09/04 41.75% 2.66% 4.07% 2.35% 5.77% 4.56% 3.16% 8.43% 7.43% 4.04%
2026/09/05 33.22% 5.62% 5.98% 3.85% 5.14% 6.63% 9.65% 3.64% 2.04% 1.87%
2026/09/06 27.87% 10.3% 4.62% 3.27% 12.19% 4.62% 8.53% 1.84% 0.39% 0.14%
2026/09/07 12.19% 12.64% 5.31% 5.13% 16.08% 5.46% 4.71% 2.18% 8.68% 0.05%
2026/09/08 29.15% 4.96% 4.5% 2.94% 12.28% 5.92% 2.63% 10.55% 9.83% 1.18%
2026/09/09 31.81% 5.12% 2.95% 2.58% 12.75% 1.79% 2.13% 7.91% 7.28% 5.3%
2026/09/10 16.06% 7.32% 8.05% 3.18% 16.74% 3.58% 3.28% 3.71% 11.24% 5.21%
2026/09/11 17.41% 5.94% 9.76% 3.01% 16.86% 2.93% 3.43% 6.5% 8.32% 0.14%
2026/09/12 31.46% 6.85% 8.43% 1.8% 15.28% 3.21% 2.75% 3.7% 5.24% 0.01%
2026/09/13 31.63% 12.61% 9.73% 1.36% 8.98% 2.26% 2.79% 0.69% 3.28% 3.42%
2026/09/14 31.93% 7.08% 11.13% 1.59% 8.44% 2.84% 4.47% 4.81% 6.48% 0.3%
2026/09/15 13.28% 5.22% 13.18% 4.14% 10.76% 6.1% 3.61% 6.36% 7.77% 7.48%
2026/09/16 19.89% 4.75% 11.18% 3.18% 9.49% 4.94% 3.72% 7.64% 13.7% 3.13%
2026/09/17 15.63% 3.78% 8.35% 2.78% 12.79% 4.9% 2.04% 11.54% 9.45% 7.12%
2026/09/18 7.88% 2.8% 19.9% 2.8% 11.19% 2.68% 1.68% 2.73% 17.06% 5.09%
2026/09/19 30.68% 10.52% 10.22% 1.97% 7.69% 7.05% 9.24% 0.4% 0.66% 0.58%
2026/09/20 27.34% 6.08% 7.48% 3.32% 6.82% 4.08% 7.6% 0.75% 0.7% 2.32%
2026/09/21 6.92% 5.65% 6.57% 4.86% 15.95% 2.8% 4.38% 11% 10.88% 4.66%
2026/09/22 15.29% 2.15% 4.99% 3.35% 15.79% 5.03% 5.28% 5.64% 16.21% 5.34%
2026/09/23 4.93% 4.78% 8.87% 3.52% 13.69% 5.96% 5.85% 10.22% 13.41% 7.31%
2026/09/24 18.89% 6.46% 6.17% 3.85% 11.06% 1.56% 1.16% 9.54% 15.27% 6.37%
2026/09/25 26.47% 2.93% 6.45% 3.81% 4.57% 1.61% 2.78% 9.27% 16.54% 3.59%
2026/09/26 41.46% 7.47% 5% 2.72% 4.01% 3.54% 4.54% 6.93% 0.6% 4.7%
2026/09/27 25.44% 8.46% 4.53% 2.35% 12.3% 6.77% 9.72% 10.26% 0.71% 1.81%
2026/09/28 9.07% 6.73% 4.47% 3.9% 15.75% 2.04% 3.73% 9.38% 11.39% 2.64%
2026/09/29 23.25% 5.93% 5.28% 2.91% 12.36% 3.93% 6.17% 11.72% 5.92% 5.35%
2026/09/30 54.32% 4.33% 3.8% 3.38% 2.66% 2.55% 2.34% 2.3% 1.5% 0.07%
  • att.com
  • verizon.com
  • ooma.com
  • communityphone.org
  • ringcentral.com
  • vonageforhome.com
  • 3cx.com
  • top5voipproviders.com
  • getvoip.com
  • nextiva.com

Copyright © Adthena. All rights reserved.

In September 2026, AT&T’s PPC spend fluctuated, peaking at 54.32% on the 30th. Verizon’s spend was steady, while Ooma saw a mid-month surge. RingCentral’s spend varied, ending low. Top5VoIPProviders and GetVoIP had notable spikes.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 85
2026/09/02 87
2026/09/03 97
2026/09/04 104
2026/09/05 102
2026/09/06 105
2026/09/07 106
2026/09/08 99
2026/09/09 107
2026/09/10 102
2026/09/11 100
2026/09/12 100
2026/09/13 99
2026/09/14 101
2026/09/15 103
2026/09/16 99
2026/09/17 93
2026/09/18 92
2026/09/19 87
2026/09/20 89
2026/09/21 91
2026/09/22 93
2026/09/23 85
2026/09/24 79
2026/09/25 85
2026/09/26 84
2026/09/27 79
2026/09/28 81
2026/09/29 81
2026/09/30 81

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, peaking at 107 on the 9th, before gradually declining to 81 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ooma.com 2.14%
beenverified.com 0.86%
communityphone.org 0.83%
clearcaptions.com 0.82%
visible.com 0.77%
tollfreeforwarding.com -0.23%
voiply.com -0.29%
att-promotions.com -0.32%
xfinity.com -1.16%
att.com -8.73%

Copyright © Adthena. All rights reserved.

Ooma.com surged with a 2.14% click share increase, while att.com faced an 8.73% decline.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date att.com ooma.com communityphone.org vonageforhome.com verizon.com mintmobile.com top5voipproviders.com 3cx.com ringcentral.com getvoip.com
2026/09/01 49.93% 3.98% 2.59% 3.07% 1.13% 2.02% 0.43% 4% 7.13% 5.88%
2026/09/02 19.15% 5.12% 5.07% 5.96% 3.32% 3.7% 7.1% 3.66% 6.36% 2.58%
2026/09/03 56.22% 4.87% 4.14% 3.41% 2.98% 1.79% 3.25% 1.33% 1.6% 4.51%
2026/09/04 66.7% 3.93% 2.63% 3.08% 1.32% 1.06% 3.31% 1.11% 1.61% 2.53%
2026/09/05 52.12% 4.42% 5.58% 5.4% 3.35% 2.22% 1.69% 4.43% 1.68% 0.86%
2026/09/06 40.19% 5.62% 4.56% 6.36% 5.87% 2.96% 1% 4.2% 4.11% 0.32%
2026/09/07 18.47% 5.21% 8.73% 8.43% 8.62% 4.54% 1.5% 2.66% 6.9% 4.08%
2026/09/08 56.03% 2.62% 3.79% 4.04% 2.71% 1.92% 4.25% 1.19% 3.37% 3.65%
2026/09/09 56.88% 2.92% 3.18% 2.25% 2.83% 1.31% 3.02% 0.79% 3.24% 2.77%
2026/09/10 37.64% 9.23% 4.48% 4.33% 4.42% 1.61% 2.03% 1.87% 4.85% 4.74%
2026/09/11 36.21% 12.51% 4.01% 3.64% 3.09% 1.95% 2.65% 1.31% 4.79% 3.81%
2026/09/12 51.81% 9.31% 2.26% 2.92% 3.23% 1.68% 1.59% 1.17% 3.92% 1.91%
2026/09/13 43.73% 17.71% 1.71% 2.78% 6.01% 2.27% 0.33% 1.1% 2.08% 1.38%
2026/09/14 50.43% 15.81% 1.57% 1.85% 3.68% 1.77% 1.87% 1.69% 1.96% 2.69%
2026/09/15 27.07% 19.63% 6.05% 5.28% 3.45% 2.79% 3.15% 1.46% 3.2% 3.26%
2026/09/16 37.42% 11.59% 4.4% 4.32% 3.05% 2.38% 3.51% 1.76% 3.02% 6.06%
2026/09/17 35.05% 16.38% 3.81% 3.49% 1.59% 1.97% 4.74% 0.96% 3.81% 3.97%
2026/09/18 12.15% 28.68% 4.06% 3.55% 1.82% 2.9% 1.86% 1.09% 4.12% 8.12%
2026/09/19 50.68% 11.47% 2.22% 3.49% 5.61% 1.69% 0.22% 3.71% 1.89% 0.41%
2026/09/20 43.43% 10.79% 3.27% 3.94% 2.68% 3.85% 0.39% 2.59% 1.64% 0.33%
2026/09/21 10.05% 14.32% 7.97% 4.16% 4.24% 4.36% 5.96% 2.33% 5.71% 5.37%
2026/09/22 37.29% 6.7% 4.35% 3.86% 1.33% 2.76% 2.95% 2.48% 4.32% 6.58%
2026/09/23 11.74% 16.53% 5.9% 5.93% 4.08% 2.99% 6.95% 3.94% 5.02% 7.3%
2026/09/24 37.74% 8.21% 5.96% 2.05% 4.11% 2.87% 4.28% 0.71% 3.04% 6.54%
2026/09/25 37.06% 6.8% 5.84% 2.07% 1.65% 2.03% 4.47% 1.26% 1.81% 6.73%
2026/09/26 59.08% 5.94% 2.95% 2% 3.68% 1.34% 2.36% 1.83% 0.94% 0.3%
2026/09/27 41.62% 8.07% 3.39% 3.88% 5.99% 2.66% 4.88% 5.13% 4.19% 0.47%
2026/09/28 13.71% 9.41% 5.96% 3.36% 5.35% 3.81% 5.43% 2.27% 5.24% 5.82%
2026/09/29 41.31% 6.59% 4.3% 2.93% 3.99% 2.27% 6.54% 3.33% 4.09% 3.05%
2026/09/30 62.6% 4.75% 3.52% 2.35% 2.22% 1.89% 1.02% 0.8% 0.73% 0.47%
  • att.com
  • ooma.com
  • communityphone.org
  • vonageforhome.com
  • verizon.com
  • mintmobile.com
  • top5voipproviders.com
  • 3cx.com
  • ringcentral.com
  • getvoip.com

Copyright © Adthena. All rights reserved.

In September 2026, AT&T’s impression share fluctuated, peaking at 66.7% on the 4th and ending strong at 62.6%. Ooma saw a mid-month rise, while Community Phone and Vonage remained steady. Verizon and Mint Mobile had modest shares, with Top5VoIPProviders and 3CX showing sporadic spikes. RingCentral and GetVoIP experienced varied trends, closing the month with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services - Last month
  1. 1
    Connectivity You Depend on | Say Hello to AT&T Fiber® https://www.att.com

    Click Here to See How AT&T Keeps You Connected to What Matters. Explore Our Deals Now. Check Your Availability and Explore All the Home Internet Deals from AT&T. Truly Reliable Connection.

  2. 2
    Phone Number Lookup Free https://www.forbes.com › phone › lookup

    Verify Almost Anyone Instantly — Lookup by Name, Phone, Email, Address & More. Find Public Records Online. Compare the Best Reverse Phone Search Sites. Just Enter A Phone Number. View Records Online. See Our #1 Now.

  3. 3
    Nextiva® #1 VoIP Phone System - Get Up To 12 Months Free https://www.nextiva.com

    Switch to Nextiva and get up to 12 months free with our limited time offer.

  4. 4
    Ranked #1 Phone Service | Switch your Landline Service https://www.ooma.com

    Smart Home Phone Service That Saves You Money. Switch Your Landline Today! Call on the Go with...

  5. 5
    Voice Over IP https://www.verizon.com › enterprise-voip

    Voice Connectivity — Our VoIP & cloud calling solutions can help mobile, onsite & hybrid teams stay connected.

Copyright © Adthena. All rights reserved.

AT&T’s ad emphasizes reliable connectivity and enticing deals, while Forbes offers comprehensive phone lookup services. Nextiva tempts with a generous VoIP offer, Ooma highlights cost-saving landline alternatives, and Verizon focuses on versatile VoIP solutions for diverse teams.

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