Share of Clicks for top 10 UK Telecommunications Fixed-Line Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bt.com | 58.57 |
| ligo.co.uk | 7.58 |
| digital-tv.co.uk | 4.83 |
| virtuallandline.co.uk | 4.71 |
| virginmedia.com | 4.23 |
| ebay.co.uk | 3.01 |
| business.bt.com | 2.73 |
| broadband-finder.co.uk | 2.07 |
| viking-direct.co.uk | 1.75 |
| amplifiedtelephones.co.uk | 1.52 |
| others | 9 |
- bt.com - 58.57%
- ligo.co.uk - 7.58%
- digital-tv.co.uk - 4.83%
- virtuallandline.co.uk - 4.71%
- virginmedia.com - 4.23%
- ebay.co.uk - 3.01%
- business.bt.com - 2.73%
- broadband-finder.co.uk - 2.07%
- viking-direct.co.uk - 1.75%
- amplifiedtelephones.co.uk - 1.52%
- others - 9%
Copyright © Adthena. All rights reserved.
In the telecommunications PPC landscape, bt.com dominates with 58.57% click share. Ligo.co.uk follows at 7.58%, while ‘others’ collectively hold 9%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Fixed-Line Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bt.com | virtuallandline.co.uk | business.bt.com | digital-tv.co.uk | broadband-finder.co.uk | ligo.co.uk | virginmedia.com | hihi.co.uk | bonline.com | ebay.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 2.58% | 14.14% | 9.67% | 12.69% | 2.69% | 8.48% | 4.5% | 1.99% | 2.84% | 2.45% |
| 2026/06/02 | 2.97% | 14.52% | 11.33% | 9.72% | 5.49% | 9.37% | 4.3% | 2.48% | 3.51% | 2.52% |
| 2026/06/03 | 3.21% | 14.39% | 7.55% | 12% | 4.9% | 7.29% | 4.46% | 1.12% | 3.29% | 2.4% |
| 2026/06/04 | 11.02% | 14.36% | 9.26% | 10.36% | 3.95% | 3.24% | 4.09% | 2.39% | 2.97% | 3.34% |
| 2026/06/05 | 11.28% | 13.44% | 8.57% | 8.15% | 3.99% | 6.06% | 3.49% | 1.62% | 2.15% | 3.15% |
| 2026/06/06 | 17.86% | 14.35% | 5.81% | 8.38% | 3.44% | 6.77% | 3.29% | 1.18% | 2.52% | 4.33% |
| 2026/06/07 | 10.75% | 15.66% | 11.31% | 10.74% | 3.9% | 7.54% | 3.16% | 1.08% | 0.68% | 3.4% |
| 2026/06/08 | 10% | 11.69% | 11.31% | 9.26% | 5.38% | 4.99% | 11.27% | 1.03% | 2.05% | 2.79% |
| 2026/06/09 | 13.14% | 12.34% | 11.55% | 8.14% | 3.8% | 8.67% | 2.36% | 1.09% | 3.13% | 2.3% |
| 2026/06/10 | 5.48% | 13.11% | 15.12% | 8.96% | 4.49% | 4.08% | 3.04% | 1.06% | 2.64% | 4.17% |
| 2026/06/11 | 15.97% | 12.01% | 12.52% | 7.56% | 4.57% | 5.89% | 2.31% | 1.58% | 2.9% | 3.07% |
| 2026/06/12 | 20.34% | 11.79% | 12.35% | 7.27% | 2.95% | 6.67% | 2.35% | 1.44% | 1.92% | 4.44% |
| 2026/06/13 | 14.86% | 14.52% | 13.36% | 6.1% | 1.8% | 8.57% | 2.36% | 1.36% | 2.54% | 3.86% |
| 2026/06/14 | 13.8% | 13.57% | 13.97% | 6.59% | 3.8% | 6.62% | 2.52% | 1.22% | 0.76% | 3.94% |
| 2026/06/15 | 21.81% | 10.14% | 12.96% | 7.93% | 2.47% | 10.19% | 1.77% | 1.25% | 2.45% | 2.83% |
| 2026/06/16 | 9.49% | 14.63% | 15.72% | 6.99% | 3.11% | 3.81% | 2.36% | 1.51% | 2.35% | 4.64% |
| 2026/06/17 | 21.18% | 12.88% | 8.44% | 7.57% | 3.46% | 7.54% | 2.91% | 1.32% | 3.12% | 3.69% |
| 2026/06/18 | 36.08% | 9.74% | 9.91% | 4.83% | 2.4% | 7.01% | 2.26% | 2.03% | 1.87% | 2.73% |
| 2026/06/19 | 12.36% | 6.35% | 10.41% | 5.83% | 2.88% | 7.79% | 23.99% | 3.34% | 1.46% | 3.71% |
| 2026/06/20 | 28.9% | 13.11% | 9.19% | 10.14% | 6.36% | 3.37% | 3.22% | 3.56% | 2.09% | 1.23% |
| 2026/06/21 | 29.52% | 13.39% | 13.17% | 6.34% | 4.21% | 2.75% | 4.58% | 4.39% | 0.26% | 1.01% |
| 2026/06/22 | 34.56% | 15.94% | 10.39% | 6.97% | 3.07% | 3.07% | 3% | 3.61% | 1.57% | 0.94% |
| 2026/06/23 | 30.42% | 13.8% | 9.35% | 9.17% | 4.01% | 3.35% | 3.03% | 4.04% | 2.27% | 1.07% |
| 2026/06/24 | 24.76% | 17.57% | 8.72% | 7.1% | 3.55% | 3.17% | 4.37% | 5.43% | 1.54% | 0.72% |
| 2026/06/25 | 26.43% | 12.72% | 12.91% | 9.23% | 3.92% | 3.35% | 3.42% | 4.05% | 2.7% | 0.97% |
| 2026/06/26 | 22.56% | 10.82% | 18.15% | 8.92% | 6.12% | 4.37% | 2.85% | 4.22% | 2.2% | 0.6% |
| 2026/06/27 | 33.11% | 11.81% | 13.5% | 7.2% | 4.59% | 3.38% | 3.03% | 2.47% | 0.92% | 0.62% |
| 2026/06/28 | 12.44% | 20.32% | 19.34% | 9.91% | 4.99% | 2.93% | 4.57% | 3.37% | 0.4% | 1.12% |
| 2026/06/29 | 39.08% | 10.41% | 11.04% | 8.81% | 5.53% | 1.84% | 2.78% | 1.98% | 2.39% | 0.44% |
| 2026/06/30 | 24.45% | 13.82% | 12.6% | 9.53% | 6.09% | 3.88% | 3.84% | 2.94% | 2.33% | 0.69% |
- bt.com
- virtuallandline.co.uk
- business.bt.com
- digital-tv.co.uk
- broadband-finder.co.uk
- ligo.co.uk
- virginmedia.com
- hihi.co.uk
- bonline.com
- ebay.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, bt.com saw a dramatic rise in PPC spend, peaking at 39.08 on the 29th. Virtuallandline.co.uk maintained steady performance, while business.bt.com and digital-tv.co.uk showed moderate fluctuations. Virginmedia.com spiked on the 19th, reaching 23.99. The month concluded with bt.com leading the spend share.
Competitor Count for UK Telecommunications Fixed-Line Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 132 |
| 2026/06/02 | 131 |
| 2026/06/03 | 131 |
| 2026/06/04 | 127 |
| 2026/06/05 | 131 |
| 2026/06/06 | 132 |
| 2026/06/07 | 129 |
| 2026/06/08 | 130 |
| 2026/06/09 | 128 |
| 2026/06/10 | 125 |
| 2026/06/11 | 130 |
| 2026/06/12 | 129 |
| 2026/06/13 | 124 |
| 2026/06/14 | 125 |
| 2026/06/15 | 121 |
| 2026/06/16 | 117 |
| 2026/06/17 | 117 |
| 2026/06/18 | 116 |
| 2026/06/19 | 111 |
| 2026/06/20 | 110 |
| 2026/06/21 | 108 |
| 2026/06/22 | 108 |
| 2026/06/23 | 108 |
| 2026/06/24 | 109 |
| 2026/06/25 | 105 |
| 2026/06/26 | 104 |
| 2026/06/27 | 102 |
| 2026/06/28 | 109 |
| 2026/06/29 | 107 |
| 2026/06/30 | 109 |
Copyright © Adthena. All rights reserved.
June saw a decline in distinct advertisers, starting at 132 and ending at 109. The month experienced a steady decrease, reflecting a competitive shift in the market.
