Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 11.9742990654 |
| 88.0257009346 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 39 |
| 61 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| digital-tv.co.uk | 14.87 |
| business.bt.com | 13.16 |
| claritycheck.com | 11.4 |
| virtuallandline.co.uk | 11.27 |
| broadband-finder.co.uk | 7.92 |
| virginmedia.com | 4.9 |
| bt.com | 4.44 |
| ligo.co.uk | 3.57 |
| viking-direct.co.uk | 2.76 |
| expertmarket.co.uk | 2.59 |
| others | 23.12 |
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In the telecommunications PPC landscape, digital-tv.co.uk leads with 14.87% click share, followed by business.bt.com at 13.16%. Others collectively hold 23.12%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | business.bt.com | virtuallandline.co.uk | digital-tv.co.uk | broadband-finder.co.uk | expertmarket.co.uk | virginmediabusiness.co.uk | 3cx.com | hihi.co.uk | claritycheck.com | dialpad.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 15.85% | 10.9% | 8.04% | 4.67% | 10.03% | 5.16% | 3.52% | 3.41% | 4.65% | 6.4% |
| 2025/11/02 | 14.89% | 11.48% | 6.36% | 4.12% | 6.28% | 3.69% | 4.33% | 4.5% | 4.26% | 8.04% |
| 2025/11/03 | 12.33% | 7.08% | 6.58% | 3.27% | 8.51% | 3.47% | 4.06% | 7.54% | 3.17% | 1.87% |
| 2025/11/04 | 10.89% | 6.79% | 7.37% | 5.09% | 8.14% | 3.07% | 3.59% | 6.52% | 4.77% | 2.08% |
| 2025/11/05 | 7.96% | 7.98% | 7.89% | 4.73% | 10.67% | 3.87% | 4.23% | 3.69% | 4.45% | 4.75% |
| 2025/11/06 | 4.03% | 7.35% | 6.78% | 2.72% | 12.69% | 3.31% | 3.27% | 8.52% | 4% | 4.95% |
| 2025/11/07 | 4.64% | 6.45% | 6.64% | 5.14% | 13.17% | 3% | 2.9% | 8.33% | 3.38% | 2.7% |
| 2025/11/08 | 7.37% | 9.51% | 9.44% | 4.77% | 14.17% | 5.36% | 5.66% | 4.23% | 3.05% | 4.72% |
| 2025/11/09 | 8.69% | 12.39% | 10.85% | 8.74% | 8.73% | 7.56% | 4.91% | 2.67% | 4.71% | 4% |
| 2025/11/10 | 8.67% | 7.66% | 9.39% | 4.71% | 14.13% | 1.52% | 4.03% | 3.94% | 4.33% | 6.32% |
| 2025/11/11 | 7.83% | 9.83% | 4.5% | 2.83% | 13.51% | 3.19% | 2% | 9.79% | 3.17% | 2.6% |
| 2025/11/12 | 7.55% | 9.08% | 8.13% | 6.39% | 15.22% | 3.35% | 5.28% | 7.42% | 3.08% | 3.96% |
| 2025/11/13 | 7.44% | 9.16% | 8.14% | 3.83% | 14.2% | 4.42% | 5.14% | 8.25% | 3.8% | 2.61% |
| 2025/11/14 | 9.19% | 9.92% | 8.8% | 3.81% | 14.6% | 3.64% | 3.49% | 5.5% | 4.1% | 1.87% |
| 2025/11/15 | 8.26% | 9.78% | 9.43% | 8.37% | 10.63% | 4.45% | 4.53% | 7.62% | 4.42% | 2.04% |
| 2025/11/16 | 9.37% | 13.75% | 6.59% | 3.07% | 11.6% | 5.53% | 5.62% | 5.46% | 5.86% | 2.2% |
| 2025/11/17 | 10.19% | 8.48% | 7.7% | 3.07% | 12.95% | 4.71% | 3.75% | 6.07% | 3.13% | 3.88% |
| 2025/11/18 | 14.66% | 6.75% | 6.13% | 4.66% | 13.63% | 4.08% | 3.19% | 4.83% | 2.56% | 3.88% |
| 2025/11/19 | 11.35% | 7.88% | 7.16% | 5.58% | 13.07% | 4.08% | 3.72% | 7.83% | 3.38% | 3.73% |
| 2025/11/20 | 10.25% | 11.02% | 7.66% | 4.02% | 16.11% | 2.71% | 4.35% | 6.66% | 2.14% | 3.09% |
| 2025/11/21 | 10.85% | 7.66% | 6.24% | 4.17% | 13.8% | 3.41% | 2.63% | 7.52% | 2.8% | 3.53% |
| 2025/11/22 | 12.46% | 12.04% | 7.97% | 2.29% | 9.1% | 4.75% | 3.64% | 5.54% | 4.65% | 3.49% |
| 2025/11/23 | 11.02% | 9.43% | 9.14% | 5.49% | 8.77% | 4.96% | 5.39% | 7.74% | 4.43% | 2.04% |
| 2025/11/24 | 12.44% | 9.5% | 5.79% | 2.72% | 10.1% | 3.94% | 4.19% | 5.96% | 4.39% | 2.7% |
| 2025/11/25 | 12.17% | 8.32% | 8.79% | 5.25% | 10.86% | 3.62% | 2.93% | 8.49% | 2.62% | 1.99% |
| 2025/11/26 | 12.63% | 8.55% | 7.22% | 5.05% | 12.05% | 5.08% | 4.19% | 7.34% | 4.16% | 3.44% |
| 2025/11/27 | 15.88% | 8.4% | 7.21% | 3.12% | 10.34% | 1.97% | 5.04% | 7.49% | 2.96% | 1.71% |
| 2025/11/28 | 12.07% | 9.15% | 8.11% | 4.08% | 7.65% | 4.62% | 2% | 8.38% | 3.01% | 4.39% |
| 2025/11/29 | 20.39% | 10.89% | 5.63% | 5.34% | 6.06% | 2.87% | 7.2% | 8.17% | 3.89% | 2.42% |
| 2025/11/30 | 20.84% | 11.01% | 8.22% | 5.69% | 5.34% | 4.92% | 4.32% | 4.3% | 4.04% | 1.43% |
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In November 2025, business.bt.com saw a fluctuating spend share, peaking at 20.84% on the 30th. Virtuallandline.co.uk and digital-tv.co.uk maintained moderate shares, while expertmarket.co.uk experienced a decline. Virginmediabusiness.co.uk and others showed varied trends.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 124 |
| 2025/11/02 | 127 |
| 2025/11/03 | 129 |
| 2025/11/04 | 136 |
| 2025/11/05 | 127 |
| 2025/11/06 | 129 |
| 2025/11/07 | 128 |
| 2025/11/08 | 128 |
| 2025/11/09 | 119 |
| 2025/11/10 | 119 |
| 2025/11/11 | 123 |
| 2025/11/12 | 119 |
| 2025/11/13 | 116 |
| 2025/11/14 | 112 |
| 2025/11/15 | 114 |
| 2025/11/16 | 108 |
| 2025/11/17 | 118 |
| 2025/11/18 | 110 |
| 2025/11/19 | 118 |
| 2025/11/20 | 112 |
| 2025/11/21 | 120 |
| 2025/11/22 | 115 |
| 2025/11/23 | 114 |
| 2025/11/24 | 114 |
| 2025/11/25 | 107 |
| 2025/11/26 | 108 |
| 2025/11/27 | 110 |
| 2025/11/28 | 112 |
| 2025/11/29 | 112 |
| 2025/11/30 | 113 |
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November began with 124 advertisers, peaking at 136 on the 4th. A decline followed, reaching 107 on the 25th, before slightly recovering to 113 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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BT’s domains surged with business.bt.com up 11.86% and bt.com 5.26%, while ligo.co.uk fell 2.82%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | business.bt.com | digital-tv.co.uk | claritycheck.com | viking-direct.co.uk | broadband-finder.co.uk | ligo.co.uk | virtuallandline.co.uk | virginmedia.com | telecomsworld.com | expertmarket.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 14.71% | 21.08% | 13.6% | 0.16% | 9.48% | 4.07% | 5.77% | 2.42% | 1.72% | 3.7% |
| 2025/11/02 | 9.78% | 18.59% | 12.37% | 0.18% | 8.82% | 4.57% | 6.51% | 2.73% | 1.74% | 2.83% |
| 2025/11/03 | 8.39% | 18.32% | 9.05% | 3.89% | 7.17% | 7.1% | 4.04% | 2.09% | 2.8% | 2.55% |
| 2025/11/04 | 1.64% | 17.52% | 12.11% | 9.29% | 9.72% | 7.88% | 3% | 1.76% | 3.05% | 2.57% |
| 2025/11/05 | 1.18% | 19.85% | 13.16% | 6.14% | 10.46% | 4.92% | 3.61% | 2.44% | 2.52% | 3.39% |
| 2025/11/06 | 1.28% | 19.68% | 14.52% | 4.86% | 6.55% | 4.65% | 4.46% | 2.27% | 2.96% | 4.49% |
| 2025/11/07 | 5.22% | 17.49% | 10.44% | 4.28% | 10.73% | 3.95% | 4.35% | 2.57% | 1.67% | 4.92% |
| 2025/11/08 | 2.01% | 24.32% | 7.91% | 1.33% | 10.91% | 9.72% | 6.04% | 3.2% | 2.9% | 5.13% |
| 2025/11/09 | 6.88% | 24.58% | 13.44% | 1.43% | 17.54% | 1.62% | 6.43% | 2.54% | 2.79% | 2.46% |
| 2025/11/10 | 15.36% | 22.77% | 10.58% | 1.63% | 10.31% | 4.12% | 4.18% | 2.51% | 2.36% | 3.97% |
| 2025/11/11 | 5.56% | 15.11% | 11.71% | 1.63% | 9.43% | 1.19% | 6.33% | 2.79% | 3.91% | 6.07% |
| 2025/11/12 | 19.01% | 19.23% | 8.49% | 2.25% | 12.57% | 1.75% | 4.83% | 2.59% | 2.01% | 5.13% |
| 2025/11/13 | 12.17% | 21.71% | 11.07% | 2.68% | 7.48% | 2.01% | 5.3% | 3.09% | 2.36% | 4.79% |
| 2025/11/14 | 16.18% | 21.56% | 10.22% | 2.94% | 6.41% | 3.17% | 4.8% | 2.88% | 2.47% | 4.13% |
| 2025/11/15 | 17.95% | 21.29% | 9.38% | 0.16% | 14.85% | 0.76% | 4.71% | 3.75% | 2.65% | 2.86% |
| 2025/11/16 | 18.08% | 16.9% | 16.84% | 0.45% | 5.38% | 1.06% | 7.34% | 4.36% | 4.21% | 3.75% |
| 2025/11/17 | 31.1% | 17.54% | 9.05% | 0.75% | 6.56% | 1.12% | 3.95% | 2.92% | 2.56% | 3.16% |
| 2025/11/18 | 37.99% | 13.42% | 6.79% | 1.77% | 8.16% | 1.58% | 3.1% | 2.64% | 2.19% | 3.52% |
| 2025/11/19 | 29.6% | 16.32% | 7.99% | 2.4% | 10.96% | 1.2% | 2.96% | 2.56% | 2.59% | 3.52% |
| 2025/11/20 | 23.41% | 18.56% | 7.42% | 2.13% | 7.02% | 0.47% | 4.54% | 3.42% | 2.71% | 4.82% |
| 2025/11/21 | 24.2% | 15.35% | 7.22% | 5.68% | 8.17% | 1.12% | 3.51% | 3.17% | 3.48% | 3.76% |
| 2025/11/22 | 27.85% | 18.87% | 10.2% | 0.81% | 5.93% | 2.28% | 5.7% | 4.09% | 4.03% | 2.08% |
| 2025/11/23 | 32.03% | 18.46% | 10.58% | 2.15% | 9.27% | 1.8% | 3.52% | 2.93% | 2.6% | 1.74% |
| 2025/11/24 | 30.85% | 13.15% | 10.99% | 1.29% | 4.56% | 0.33% | 3.61% | 2.62% | 2.34% | 2.31% |
| 2025/11/25 | 28.52% | 19.23% | 6.79% | 3.88% | 9.19% | 1.76% | 2.91% | 2.49% | 2.65% | 2.3% |
| 2025/11/26 | 21.95% | 16.76% | 11.78% | 3.86% | 9.91% | 1.31% | 3.38% | 2.39% | 2.11% | 2.66% |
| 2025/11/27 | 25.44% | 16.24% | 8.79% | 8.76% | 6.53% | 2.04% | 3.08% | 2.77% | 2.54% | 1.98% |
| 2025/11/28 | 21.05% | 16.88% | 7.92% | 4.78% | 6.54% | 1.23% | 3.84% | 2.96% | 1.83% | 1.44% |
| 2025/11/29 | 29.74% | 13.99% | 10.33% | 2.61% | 9.74% | 3.21% | 4.68% | 2.56% | 3.33% | 1.1% |
| 2025/11/30 | 33.8% | 14.4% | 8.94% | 8.12% | 7.8% | 3.68% | 3.31% | 2.6% | 1.97% | 0.88% |
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In November 2025, business.bt.com saw a dramatic rise in PPC impressions, peaking at 37.99% on the 18th. Meanwhile, digital-tv.co.uk maintained a steady presence, while claritycheck.com fluctuated. By month’s end, business.bt.com led the pack.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Sky: TV, Broadband & Mobile — Sky Stream with Netflix from £15/pm. Fibre broadband from just £24/pm.
broadbandservices.co.uk - Find the best ISP. Our mission is to guide you through the myriad of broadband and fibre options available
UK's leading Leased Lines — Experience lightning-fast business connectivity with speeds reaching up to 10Gbps
Call An Expert Today — Experience lightning-fast business connectivity with speeds reaching up to 10Gbps. Boost your...
Sky Stream with Netflix from £15/pm. Fibre broadband from just £24/pm.
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Sky and BT dominate Google’s SERP with compelling offers. Sky entices with affordable bundles, starting at £15/month, integrating TV, broadband, and Netflix. BT highlights its superior business connectivity, boasting speeds up to 10Gbps. Both leverage strong brand recognition and value propositions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Telecommunications Fixed-Line Services November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Telecommunications Fixed-Line Services November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Telecommunications Fixed-Line Services November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The UK Telecommunications Fixed-Line Services November 2025 Report aggregates data from across both device types and Google Shopping.
The UK Telecommunications Fixed-Line Services November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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