UK Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – UK

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.9309658028
67.0690341972
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 13%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thesolarcentre.co.uk 17.65
ecoflow.com 9.57
comparesolar.co.uk 7.97
octopus.energy 6.93
ecotricity.co.uk 5.68
glowgreensolar.co.uk 5.57
sunsave.energy 3.83
bioethanol-fireplace.co.uk 3.31
ebay.co.uk 3.31
ekofuel.org 3.04
others 33.14
  • thesolarcentre.co.uk - 17.65%
  • ecoflow.com - 9.57%
  • comparesolar.co.uk - 7.97%
  • octopus.energy - 6.93%
  • ecotricity.co.uk - 5.68%
  • glowgreensolar.co.uk - 5.57%
  • sunsave.energy - 3.83%
  • bioethanol-fireplace.co.uk - 3.31%
  • ebay.co.uk - 3.31%
  • ekofuel.org - 3.04%
  • others - 33.14%

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In the competitive landscape of Google’s PPC for energy, utilities, and renewables, “thesolarcentre.co.uk” leads with a 17.65% click share. “Others” collectively hold a significant 33.14%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date comparesolar.co.uk octopus.energy sunsave.energy thesolarcentre.co.uk glowgreensolar.co.uk projectsolaruk.com ecotricity.co.uk ecoflow.com solarandbatteryscheme.co.uk uksolarexperts.com
2026/02/01 8.41% 11.19% 5.77% 3.06% 6.26% 3.22% 1.75% 2.71% 1.48% 10.35%
2026/02/02 10.25% 10.98% 5.8% 2.1% 1.89% 1.22% 1.61% 6.89% 2.94% 8.1%
2026/02/03 15.37% 11.59% 5.64% 2.84% 6.21% 1.59% 3.12% 5.5% 1.15% 6.27%
2026/02/04 14.13% 11.64% 6.43% 3.13% 5.08% 1.05% 1.78% 3.67% 2.32% 7.22%
2026/02/05 13.04% 14.22% 6.44% 3.76% 5.95% 2.44% 2.24% 2.37% 4.14% 9.3%
2026/02/06 18.66% 11.51% 5.89% 3.85% 4.18% 1.73% 1.99% 3.08% 2.59% 8.97%
2026/02/07 13.43% 8.56% 8.95% 4.44% 5.12% 2.75% 2.99% 2.59% 1.8% 10%
2026/02/08 14.03% 6.02% 6.5% 4.93% 11.88% 2.22% 3.85% 2.23% 1.59% 8.53%
2026/02/09 16.34% 7.17% 7.75% 3.6% 18.21% 0.87% 3.47% 1.66% 1.06% 3.26%
2026/02/10 15.2% 7.2% 8.59% 2.82% 19.48% 1.24% 3.89% 1.95% 2.31% 0.38%
2026/02/11 19.5% 6.51% 6.09% 3.06% 20.47% 2.03% 3.43% 1.72% 0.57% 0.34%
2026/02/12 13.49% 7.82% 5.23% 4.45% 18.55% 1.77% 3.06% 1.75% 3.78% 0.27%
2026/02/13 18.44% 11.38% 5.83% 3.8% 4.14% 1.73% 1.97% 3.05% 2.56% 8.87%
2026/02/14 13.14% 8.37% 8.75% 4.34% 5.01% 2.69% 2.92% 2.53% 1.76% 9.77%
2026/02/15 13.96% 5.99% 6.49% 4.91% 11.81% 2.21% 3.83% 2.22% 1.59% 8.49%
2026/02/16 16.05% 7.04% 7.61% 3.53% 17.88% 0.85% 3.4% 1.63% 1.04% 3.2%
2026/02/17 14.43% 10.95% 5.09% 0.88% 21.57% 2.1% 3.19% 2.45% 4.72% 0%
2026/02/18 13.74% 7.88% 5.52% 4.12% 21.89% 0.43% 2.2% 2.02% 4.11% 0%
2026/02/19 14.65% 7.14% 5.86% 2.5% 17.06% 1.33% 2.51% 2.81% 4.84% 0%
2026/02/20 14.79% 10.8% 2.44% 2.38% 9.25% 1.66% 3.71% 4.02% 3.62% 0%
2026/02/21 22.04% 5.56% 4.81% 6.76% 4.91% 3.68% 3.92% 3% 5.97% 0%
2026/02/22 17.45% 8.46% 7.26% 3.72% 13.41% 2.25% 3.68% 1.78% 3.94% 0%
2026/02/23 14.29% 9.09% 3.89% 2.98% 18.75% 1.35% 3.11% 2.25% 2.81% 0%
2026/02/24 15.74% 7.09% 6.28% 3.04% 17.66% 1.38% 3.16% 1.88% 1.8% 0%
2026/02/25 15.5% 8.14% 9.05% 3.22% 20.62% 2.18% 2.47% 2.51% 2.31% 0%
2026/02/26 14.16% 11.54% 7.14% 1.85% 18.31% 2.37% 3.8% 2.3% 2.69% 0%
2026/02/27 18.06% 12.26% 3.14% 4.92% 8.88% 5.74% 4.73% 3.12% 1.35% 0%
2026/02/28 21.21% 11.24% 7.1% 6.3% 5.21% 4.55% 3.85% 2.39% 1.96% 0%
  • comparesolar.co.uk
  • octopus.energy
  • sunsave.energy
  • thesolarcentre.co.uk
  • glowgreensolar.co.uk
  • projectsolaruk.com
  • ecotricity.co.uk
  • ecoflow.com
  • solarandbatteryscheme.co.uk
  • uksolarexperts.com

Copyright © Adthena. All rights reserved.

In February 2026, comparesolar.co.uk led with fluctuating spend, peaking at 22.04%. Octopus.energy saw a decline, while glowgreensolar.co.uk surged mid-month. Sunsave.energy and thesolarcentre.co.uk showed moderate activity. The month ended with comparesolar.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 236
2026/02/02 250
2026/02/03 245
2026/02/04 250
2026/02/05 255
2026/02/06 273
2026/02/07 237
2026/02/08 236
2026/02/09 256
2026/02/10 266
2026/02/11 258
2026/02/12 252
2026/02/13 273
2026/02/14 237
2026/02/15 236
2026/02/16 256
2026/02/17 202
2026/02/18 231
2026/02/19 229
2026/02/20 223
2026/02/21 223
2026/02/22 230
2026/02/23 237
2026/02/24 248
2026/02/25 243
2026/02/26 216
2026/02/27 214
2026/02/28 205

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, peaking at 273 on the 6th and 13th. The month concluded with a decline, ending at 205.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
glowgreensolar.co.uk 3.05%
nationalenergyhelp.org 1.7%
ecotricity.co.uk 1.5%
thesolarcentre.co.uk 1.38%
comparesolar.co.uk 0.96%
solar-sherpa.co.uk -0.39%
solarenergylighting.co.uk -0.54%
octopus.energy -0.7%
ebay.co.uk -1.62%
uksolarexperts.com -2.98%

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Glowgreensolar.co.uk shines with a 3.05% click share rise, while uksolarexperts.com dims, dropping by 2.98%.

Campaign Efficiency

UK Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thesolarcentre.co.uk comparesolar.co.uk octopus.energy sunsave.energy glowgreensolar.co.uk ecoflow.com ebay.co.uk ecotricity.co.uk bioethanol-fireplace.co.uk uksolarexperts.com
2026/02/01 8.57% 5.99% 7.94% 4.76% 3.66% 3.52% 4.06% 1.31% 2.44% 7.3%
2026/02/02 6.01% 6.71% 7.44% 4.91% 1.24% 7.24% 8.12% 1.16% 2.34% 5.61%
2026/02/03 7.57% 10.96% 8.11% 4.58% 4.01% 5.35% 6.77% 2.24% 3.51% 4.44%
2026/02/04 8.13% 10.28% 8.59% 5.13% 2.81% 4% 6.27% 1.4% 2.72% 5.21%
2026/02/05 9.27% 8.97% 10.3% 4.88% 3.77% 2.84% 4.1% 1.67% 3.38% 6.97%
2026/02/06 9.28% 12% 7.56% 4.29% 2.24% 4.39% 6.75% 1.36% 3.19% 6.35%
2026/02/07 10.89% 9.62% 5.88% 6.87% 2.95% 2.67% 6.42% 2.09% 4.02% 7.01%
2026/02/08 13.06% 9.29% 4.6% 5.08% 7.09% 2.45% 8.86% 2.93% 2.65% 5.88%
2026/02/09 11.89% 12.28% 5.32% 6.53% 11.06% 1.97% 2.63% 2.74% 2.36% 2.56%
2026/02/10 8.2% 10.75% 5.26% 7.62% 12.16% 2.36% 5.85% 3.01% 2.2% 0.27%
2026/02/11 8.44% 13.04% 4.77% 4.49% 12.38% 2.03% 10.65% 2.33% 2.31% 0.24%
2026/02/12 11.5% 9.2% 5.75% 4.33% 11.75% 2.23% 3.87% 2.26% 1.92% 0.2%
2026/02/13 9.28% 12% 7.56% 4.29% 2.24% 4.39% 6.75% 1.36% 3.19% 6.35%
2026/02/14 10.89% 9.62% 5.88% 6.87% 2.95% 2.67% 6.42% 2.09% 4.02% 7.01%
2026/02/15 13.06% 9.29% 4.6% 5.08% 7.09% 2.45% 8.86% 2.93% 2.65% 5.88%
2026/02/16 11.89% 12.28% 5.32% 6.53% 11.06% 1.97% 2.63% 2.74% 2.36% 2.56%
2026/02/17 2.66% 10.89% 10.02% 5.16% 15.95% 3.97% 5.04% 2.6% 0.98% 0%
2026/02/18 10.16% 10.73% 5.53% 4.78% 13.19% 2.6% 5.17% 1.61% 3.61% 0%
2026/02/19 6.79% 11.94% 5.72% 5.33% 11.1% 3.7% 1.57% 1.92% 2.22% 0%
2026/02/20 6.74% 10.43% 8% 2% 5.74% 5.46% 2% 2.7% 4.69% 0%
2026/02/21 16.07% 13.87% 4.14% 3.17% 3.14% 3.79% 4.69% 2.68% 3.23% 0%
2026/02/22 9.41% 12.63% 6.41% 6.08% 8.68% 2.43% 2.04% 2.77% 2.85% 0%
2026/02/23 8.19% 11.51% 6.67% 3.57% 12.51% 3.2% 4.94% 2.41% 3.22% 0%
2026/02/24 8.62% 11.65% 5.73% 5.75% 12.09% 2.89% 2.62% 2.52% 1.83% 0%
2026/02/25 8.63% 10.89% 6.1% 8.1% 13.8% 3.51% 2.27% 1.88% 2.86% 0%
2026/02/26 5.35% 10.4% 8.43% 7.1% 12.53% 3.49% 1.4% 3.16% 4.32% 0%
2026/02/27 11.65% 12.53% 7.77% 2.26% 5.42% 3.82% 7.81% 3.3% 4.33% 0%
2026/02/28 18.21% 13.91% 7.52% 5.69% 3.2% 3.04% 2.99% 2.71% 2.32% 0%
  • thesolarcentre.co.uk
  • comparesolar.co.uk
  • octopus.energy
  • sunsave.energy
  • glowgreensolar.co.uk
  • ecoflow.com
  • ebay.co.uk
  • ecotricity.co.uk
  • bioethanol-fireplace.co.uk
  • uksolarexperts.com

Copyright © Adthena. All rights reserved.

In February 2026, thesolarcentre.co.uk saw a fluctuating impression share, peaking at 18.21% on the 28th. Comparesolar.co.uk maintained a steady presence, ending at 13.91%. Octopus.energy experienced a dip mid-month but recovered to 7.52%. Sunsave.energy had a varied month, closing at 5.69%. Glowgreensolar.co.uk showed significant growth, peaking at 15.95% on the 17th. Ecoflow.com and ebay.co.uk had modest shares, with ebay.co.uk peaking at 10.65% on the 11th. Ecotricity.co.uk and uksolarexperts.com had lower shares, while bioethanol-fireplace.co.uk ended at 2.32%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    UK's No.1 Solar Comparison | It Takes Less than 90 Seconds https://www.comparesolar.co.uk

    Take the Guesswork Out of Solar Shopping with Compare Solar. The Future of Energy is Here.

  2. 2
    100% Renewable Energy Options | Green Tech for Business https://www.scottishpower-businesssales.co.uk › scottishpower › businessenergy

    Lock in our best business energy prices, 1–3 yr contracts and renewable options available. Join 1000+ businesses switching to ScottishPower - competitive rates and expert help. Get A Quote.

  3. 3
    Government 0% Solar VAT Scheme https://www.solarandbatteryscheme.co.uk

    Free Solar Eligibility Check — It's time to beat the energy price crisis and reduce your monthly bills with solar. Check if you're...

  4. 4
    £5,500 Full Solar Systems - We Wont Be Beaten On Price https://www.stewart-temp-solutions.com

    UK's top solar installers. Finance options available. Get your free quote in 60...

  5. 5
    UK's First Solar Subscription https://www.sunsave.energy

    Go Solar With No Upfront Cost — Awarded £2M By The Government’s Green Home Finance Accelerator. Solar Panels, Batteries ...

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In the competitive landscape of solar energy, Compare Solar leads with a swift comparison service, while ScottishPower entices businesses with renewable options. The Solar and Battery Scheme highlights government incentives, Stewart Temp Solutions offers unbeatable pricing, and Sunsave Energy pioneers with a subscription model.

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