Log in Book a Demo

US Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 9.67
jackery.com 9.07
solar-estimate.org 7.27
renogy.com 7.14
4patriots.com 3.6
sungoldpower.com 3.03
consumeraffairs.com 2.8
shopsolar.com 2.71
tesla.com 2.53
solar-energy-rebates.com 2.51
others 49.67

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for the energy sector, ‘ecoflow.com’ leads with a 9.67% click share, closely followed by ‘jackery.com’ at 9.07%. ‘Others’ dominate with nearly half the share at 49.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date solar-estimate.org consumeraffairs.com solar-energy-rebates.com ecoflow.com heliose.com tesla.com energysage.com sunrun.com renogy.com jackery.com
2025/05/01 15.89% 2.77% 3.61% 3.84% 5.54% 1.97% 4.84% 3.81% 3.76% 2.72%
2025/05/02 15.22% 2.85% 3.87% 3.52% 2.6% 3.04% 5.54% 3.67% 3.68% 2.5%
2025/05/03 14.2% 4.99% 3.59% 4.53% 2.86% 2.16% 4.25% 2.57% 4.28% 3.01%
2025/05/04 13.11% 3.79% 3.41% 4.23% 3.46% 4.5% 3.16% 3.33% 3.88% 3.49%
2025/05/05 14.74% 3.53% 4.65% 4.65% 4.31% 0.99% 2.26% 2.92% 5.57% 3.73%
2025/05/06 14.01% 5.53% 4.54% 2.39% 4.89% 2.38% 4.23% 3.94% 1.62% 5.27%
2025/05/07 14.09% 4.64% 4.3% 3.44% 4.18% 2.68% 2.38% 4% 3.72% 3.19%
2025/05/08 18.03% 4.04% 6.49% 3.22% 5.49% 2.62% 2.85% 2.71% 2.44% 4.81%
2025/05/09 15.88% 1.53% 3.68% 4.83% 7.73% 2.1% 7% 2.97% 1.45% 5.37%
2025/05/10 12.9% 3.91% 4.11% 4.9% 4.09% 2.36% 5.62% 2.85% 4.05% 4.13%
2025/05/11 15.44% 5.67% 3.84% 3.6% 2.57% 1.36% 3.83% 3.14% 2.99% 4.38%
2025/05/12 13.8% 5.57% 4.28% 3.28% 3.05% 1.72% 5.33% 2.03% 3.9% 4.81%
2025/05/13 13.53% 7.61% 6.97% 3.33% 2.93% 1.61% 3.25% 3.76% 1.36% 3.93%
2025/05/14 14.29% 5.96% 4.25% 2.64% 2.44% 1.27% 4.17% 3.68% 2.33% 2.81%
2025/05/15 13.46% 4.5% 5.29% 2.81% 4.47% 0.96% 4.72% 3.81% 3.85% 4.23%
2025/05/16 15.05% 4.28% 5.6% 3.83% 0.95% 1.7% 3.81% 8.41% 1.85% 3.31%
2025/05/17 10.54% 6.89% 3.56% 2.83% 0.58% 3.2% 5.04% 4.42% 2.91% 4.65%
2025/05/18 15.61% 3.92% 3.8% 2.34% 1.17% 2.07% 5.23% 6.38% 1.69% 2.64%
2025/05/19 12.92% 5.06% 3.27% 3.59% 1.7% 1.44% 1.97% 6.56% 1.65% 3.61%
2025/05/20 13.99% 4.38% 2.91% 3.5% 0.66% 3.78% 4.4% 1.47% 4.49% 4.67%
2025/05/21 14.51% 6.68% 3.8% 4.11% 2.27% 2.95% 2.03% 4.06% 2.94% 6.61%
2025/05/22 13.63% 6.46% 2.79% 4.33% 4.87% 2.55% 2.49% 3.24% 2.54% 6.23%
2025/05/23 13.72% 3.43% 2.44% 5.17% 4.61% 2.27% 1.12% 1.62% 4.69% 5.57%
2025/05/24 12.79% 4.69% 2.83% 5.14% 2.46% 4.26% 5.78% 5.91% 2.32% 7.19%
2025/05/25 13.54% 3.68% 3.29% 3.25% 5.13% 4.11% 5.64% 5.4% 4.25% 5.43%
2025/05/26 11.78% 3.81% 2.3% 3.15% 8.78% 2.32% 2.56% 4.2% 2.13% 5.95%
2025/05/27 14.73% 5.66% 1.64% 5.04% 3.79% 2.93% 4.94% 2.08% 2.93% 8.81%
2025/05/28 12.49% 5.61% 3.52% 3.36% 3.02% 1.89% 4.93% 2.56% 2.03% 11%
2025/05/29 16.6% 4.92% 3.81% 5.38% 2.4% 2.31% 4.29% 4.52% 1.38% 4.72%
2025/05/30 13.93% 8.18% 7.94% 3.16% 4.65% 1.7% 5.43% 0.78% 1.45% 1.37%
2025/05/31 15.28% 8.28% 6.15% 5.1% 3.96% 3.82% 3.58% 3.22% 3.21% 1.62%

Copyright © Adthena. All rights reserved.

In May 2025, solar-estimate.org led with fluctuating spend, peaking at 18.03% on May 8. Jackery.com surged late, reaching 11.00% on May 28. The month ended with solar-estimate.org at 15.28%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 367
2025/05/02 397
2025/05/03 379
2025/05/04 372
2025/05/05 406
2025/05/06 426
2025/05/07 423
2025/05/08 422
2025/05/09 377
2025/05/10 402
2025/05/11 399
2025/05/12 367
2025/05/13 433
2025/05/14 419
2025/05/15 422
2025/05/16 420
2025/05/17 389
2025/05/18 408
2025/05/19 409
2025/05/20 401
2025/05/21 407
2025/05/22 440
2025/05/23 375
2025/05/24 374
2025/05/25 349
2025/05/26 394
2025/05/27 359
2025/05/28 377
2025/05/29 369
2025/05/30 371
2025/05/31 348

Copyright © Adthena. All rights reserved.

May began with 367 advertisers, peaking at 440 on the 22nd. The month concluded with a dip to 348, reflecting dynamic shifts.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
jackery.com 2.42%
4patriots.com 1.5%
ecoflow.com 1.26%
samsclub.com 0.56%
tesla.com 0.51%
solar-energy-rebates.com -0.75%
bluettipower.com -1.09%
sungoldpower.com -1.11%
portable-sun.com -1.28%
signaturesolar.com -1.57%

Copyright © Adthena. All rights reserved.

Jackery.com surged with a 2.42% click share increase, while SignatureSolar.com dropped by 1.57%. EcoFlow.com and 4Patriots.com also gained, contrasting with declines for Portable-Sun.com and SungoldPower.com.

Campaign Efficiency

US Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date solar-estimate.org consumeraffairs.com solar-energy-rebates.com ecoflow.com renogy.com 4patriots.com heliose.com shopsolar.com jackery.com sungoldpower.com
2025/05/01 10.81% 1.89% 2.62% 4.54% 7.74% 6.23% 3.44% 2.38% 4.45% 3.24%
2025/05/02 10.75% 2.2% 2.99% 3.05% 7.07% 5.72% 1.93% 2.95% 3.83% 2.93%
2025/05/03 9.98% 3.53% 2.85% 3.2% 8.27% 5.72% 1.86% 2.9% 4.62% 4.15%
2025/05/04 9.22% 2.63% 2.39% 3% 7.62% 3.29% 2.32% 2.66% 5.26% 5%
2025/05/05 10.21% 2.81% 3.56% 3.26% 7.38% 2.45% 2.56% 4.38% 4.97% 5.8%
2025/05/06 11% 4.05% 3.45% 2.5% 3.62% 0.76% 3.3% 2.02% 9.16% 3.29%
2025/05/07 10.5% 3.74% 3.26% 3.4% 6.18% 1.12% 3.21% 3.14% 4.63% 5.39%
2025/05/08 12.68% 3.12% 5.2% 2.42% 5% 2.97% 3.59% 2.17% 7.26% 2.4%
2025/05/09 12.23% 1.42% 3.07% 4.09% 3.41% 2.43% 5.11% 1.42% 8.22% 2.01%
2025/05/10 9.29% 2.8% 3.24% 3.84% 7.39% 4.03% 3.14% 0.92% 6.39% 2.66%
2025/05/11 10.73% 4.15% 3.13% 2.64% 5.24% 3.92% 1.67% 1.88% 6.61% 4.14%
2025/05/12 10.32% 3.94% 3.46% 2.91% 5.92% 3.33% 2.14% 2.23% 6.95% 3.47%
2025/05/13 11.79% 6.11% 6.1% 3.2% 2.63% 2.27% 2.46% 1.86% 6.5% 1.59%
2025/05/14 11.39% 4.68% 3.69% 2.09% 4.23% 2.7% 1.72% 2.72% 4.84% 2.84%
2025/05/15 9.61% 2.98% 3.86% 2.45% 6.37% 3.16% 2.9% 5.32% 6.34% 3.51%
2025/05/16 11.19% 3.62% 4.17% 3.55% 4.53% 5.07% 0.81% 3.98% 5.29% 1.44%
2025/05/17 7.6% 4.49% 2.93% 2.08% 6.49% 2.89% 0.49% 4.84% 6.78% 1.83%
2025/05/18 12.05% 3.15% 2.93% 2.04% 3.23% 3.34% 0.93% 3.13% 4.41% 1.6%
2025/05/19 9.76% 3.44% 2.63% 3.11% 3.61% 3% 1.3% 6.2% 5.75% 2.76%
2025/05/20 9.11% 3% 2.16% 2.93% 8.94% 3.56% 0.62% 4.16% 7.47% 4.48%
2025/05/21 11.36% 5.36% 3.07% 3.85% 5.29% 4.22% 1.61% 1.96% 9.86% 1.49%
2025/05/22 10.03% 4.13% 2.16% 3.74% 5.38% 2.56% 3.54% 3.22% 9.98% 2.87%
2025/05/23 9.28% 2.33% 2.04% 3.9% 8.74% 4.64% 3.27% 3.49% 7.81% 3.17%
2025/05/24 9.22% 3.63% 2.45% 4.55% 4.53% 7.17% 1.78% 2.25% 11.15% 1.88%
2025/05/25 10.17% 3.02% 3.17% 3% 7.12% 4.07% 3.35% 2.58% 8.87% 2.52%
2025/05/26 7.71% 2.76% 1.76% 2.62% 3.58% 5.87% 5.66% 4.1% 8.58% 2.76%
2025/05/27 9.6% 3.18% 1.15% 4.07% 5.51% 5.39% 2.65% 3.18% 12.63% 2.02%
2025/05/28 8.96% 4.15% 2.66% 2.66% 4.81% 5.31% 1.79% 2.39% 15.21% 1.67%
2025/05/29 13.11% 3.62% 3.16% 3.88% 2.83% 4.52% 1.82% 3.03% 7.05% 2.09%
2025/05/30 11.03% 6.37% 6.2% 2.85% 2.71% 6.47% 3.87% 1.44% 2.23% 0.5%
2025/05/31 11.97% 6.32% 4.99% 4.41% 3.99% 3.95% 3.55% 2.18% 2.13% 0.87%

Copyright © Adthena. All rights reserved.

In May 2025, solar-estimate.org led with fluctuating impressions, peaking at 13.11%. Jackery.com surged late, reaching 15.21%. Consumeraffairs.com and solar-energy-rebates.com showed steady growth, while others like heliose.com and sungoldpower.com had varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Solar Installation Calculator | Is Installing Solar Worth It? https://solar-estimate.ecowatch.com › calculator › solar

    1. Enter Zip Code 2. Select Basic Home Details 3. Get Free Home Solar Quotes in Your Area

  2. 2
    Home Solar Cost Estimate https://solar.ionsolar.com

    Solar Quotes - Takes 1 Min — Verify Your Solar Eligibility In Minutes! Switch To Solar And See How Much You Can Save.

  3. 3
    We Actually Show our Pricing - Project Solar https://www.projectsolar.com

    Premium solar at the lowest price. No sales reps. Transparent online quotes. We've cut...

  4. 4
    Before You Go Solar In 2025 - Use This Solar Calculator https://www.solar-estimate.org › solarcalculator

    Calculate What System Size You Need, And How Quickly It Will Pay For Itself After Rebates. Find...

  5. 5
    Sunrun® Official Site https://www.sunrun.com

    #1 Residential Solar Provider — Take Control With Sunrun® & Choose Where Your Power Comes From! See If You Qualify Today.

Copyright © Adthena. All rights reserved.

In the competitive world of solar energy, EcoWatch, Ion Solar, Project Solar, Solar Estimate, and Sunrun lead with compelling PPC ads. Themes of cost savings, transparency, and control dominate, enticing users with promises of quick quotes, eligibility checks, and the power to choose their energy source.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Energy, Utilities & Waste

US Water Utilities

UK
Energy, Utilities & Waste

UK Water Utilities

UK
Energy, Utilities & Waste

UK Renewable Energy

AUS
Energy, Utilities & Waste

AUS Water Utilities