US Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – US

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.9482333607
43.0517666393
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 16%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 12.21
jackery.com 8.81
generac.com 4.25
udpwr.com 3.85
signaturesolar.com 3.79
solar-estimate.org 3.44
4patriots.com 3.38
sunrun.com 2.9
lowes.com 2.71
renogy.com 2.48
others 52.18
  • ecoflow.com - 12.21%
  • jackery.com - 8.81%
  • generac.com - 4.25%
  • udpwr.com - 3.85%
  • signaturesolar.com - 3.79%
  • solar-estimate.org - 3.44%
  • 4patriots.com - 3.38%
  • sunrun.com - 2.9%
  • lowes.com - 2.71%
  • renogy.com - 2.48%
  • others - 52.18%

Copyright © Adthena. All rights reserved.

In the PPC landscape, EcoFlow leads with 12.21% click share, followed by Jackery at 8.81%. ‘Others’ dominate with 52.18%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sunrun.com sungoldpower.com ussolarsupplier.com aurorasolar.com solar-estimate.org generac.com trinitysolar.com ecoflow.com jackery.com greenmountainenergy.com
2026/05/01 9.43% 0.1% 0.28% 2.8% 9.28% 6.04% 5.04% 4.6% 2.71% 6.18%
2026/05/02 8.02% 0.05% 0.26% 5.91% 11.1% 5.1% 8.23% 3.76% 2.79% 5.51%
2026/05/03 8.37% 0.2% 0.24% 9.69% 10.39% 6.6% 6.96% 3.47% 1.82% 5.95%
2026/05/04 8.01% 0.08% 0.3% 6.78% 8.49% 5.09% 6.9% 2.66% 1.45% 5.07%
2026/05/05 7.65% 0.06% 0.39% 9.01% 10.63% 4.45% 3.05% 2.88% 2.47% 5.08%
2026/05/06 7.31% 0.2% 0.35% 9.01% 8.79% 6.67% 7.19% 3.86% 2.84% 4.62%
2026/05/07 10.37% 0.08% 0.17% 8.37% 6.47% 4.68% 11.15% 4.85% 2.83% 5.59%
2026/05/08 5.36% 0.47% 5.79% 4.44% 9.6% 3.94% 2.71% 3.32% 3.75% 4.28%
2026/05/09 10.71% 0.23% 0.09% 7.3% 4.82% 4.57% 5.22% 5.95% 2.11% 4.16%
2026/05/10 11.73% 0.64% 0.25% 6.89% 9.53% 5.18% 6.76% 2.09% 2.59% 3.21%
2026/05/11 4.47% 2.26% 2.68% 4.6% 6.23% 2.74% 2.59% 2.61% 8.47% 2.54%
2026/05/12 4.3% 2.71% 3.03% 3.12% 5.57% 2.99% 2.54% 1.98% 5.71% 1.63%
2026/05/13 7.22% 1.33% 3.9% 4.42% 5.32% 3.26% 4.98% 6.57% 3.66% 2.95%
2026/05/14 6.15% 0.84% 0.49% 3.8% 11.5% 3.6% 4.88% 4.59% 4.47% 2.7%
2026/05/15 5.36% 0.46% 5.76% 4.41% 9.54% 3.92% 2.82% 3.29% 3.72% 4.25%
2026/05/16 3.01% 3.47% 5.31% 2.65% 5.96% 4.41% 2.26% 4.84% 4.94% 1.7%
2026/05/17 2.55% 2.82% 6.58% 2.1% 8.88% 3.46% 2.56% 4.6% 4.44% 2.04%
2026/05/18 4.8% 2.19% 5.29% 2.29% 5.56% 2.54% 2.33% 5.53% 7.05% 2.6%
2026/05/19 2.51% 3.11% 5.05% 3.67% 5.14% 2.88% 4.56% 5.67% 9.83% 1.86%
2026/05/20 5.14% 3.44% 1.8% 3.52% 5.67% 2.42% 3.55% 3.51% 13.63% 1.88%
2026/05/21 5.63% 3.55% 2.42% 3.85% 5.66% 2.92% 2.66% 2.11% 5.37% 1.12%
2026/05/22 6.83% 3.94% 3.35% 5.31% 7.1% 4.51% 2.45% 2.94% 5.21% 1.55%
2026/05/23 7.21% 5.01% 5.33% 3.1% 8.83% 4% 1.74% 3.76% 5% 2.1%
2026/05/24 7.71% 4.83% 3% 3.6% 6.31% 4.05% 3.32% 2.4% 4.17% 1.55%
2026/05/25 5.19% 5.74% 3.69% 3.05% 4.11% 2.68% 4.3% 3.66% 5.87% 1.86%
2026/05/26 5.43% 3.42% 3.39% 2.99% 6.89% 2.41% 2.77% 2.53% 8.25% 1.28%
2026/05/27 3.37% 3.45% 3.66% 3.09% 5.71% 2.73% 1.64% 3.49% 9.9% 1.83%
2026/05/28 3.94% 3.84% 5.81% 4.12% 3.83% 2.52% 1.35% 3.4% 6% 1.57%
2026/05/29 6.54% 3.41% 2.38% 6.04% 5.83% 3.49% 3.06% 2.6% 2.77% 1.71%
2026/05/30 5.11% 3.22% 3.54% 4.4% 5.59% 1.97% 2.3% 3.72% 2.22% 1.56%
2026/05/31 6.33% 6.1% 5.54% 5.47% 4.32% 2.96% 2.89% 2.84% 1.78% 1.72%
  • sunrun.com
  • sungoldpower.com
  • ussolarsupplier.com
  • aurorasolar.com
  • solar-estimate.org
  • generac.com
  • trinitysolar.com
  • ecoflow.com
  • jackery.com
  • greenmountainenergy.com

Copyright © Adthena. All rights reserved.

Sunrun.com led May with fluctuating spend, peaking at 11.73% on the 10th. Solar-estimate.org surged early, reaching 11.10% on the 2nd. Jackery.com spiked mid-month, hitting 13.63% on the 20th. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 229
2026/05/02 223
2026/05/03 222
2026/05/04 232
2026/05/05 241
2026/05/06 244
2026/05/07 262
2026/05/08 260
2026/05/09 234
2026/05/10 272
2026/05/11 352
2026/05/12 355
2026/05/13 306
2026/05/14 347
2026/05/15 260
2026/05/16 335
2026/05/17 348
2026/05/18 348
2026/05/19 319
2026/05/20 320
2026/05/21 366
2026/05/22 355
2026/05/23 336
2026/05/24 355
2026/05/25 384
2026/05/26 396
2026/05/27 400
2026/05/28 342
2026/05/29 361
2026/05/30 386
2026/05/31 357

Copyright © Adthena. All rights reserved.

May began with 229 advertisers, fluctuating initially, then surged mid-month, peaking at 400 on the 27th. The month concluded with 357 advertisers, showcasing dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
signaturesolar.com 3.64%
sungoldpower.com 1.77%
jackery.com 1.69%
renogy.com 1.61%
lowes.com 1.34%
trinitysolar.com -0.88%
solar-estimate.org -1.34%
solaroptimum.com -1.44%
generac.com -1.75%
ecoflow.com -4.64%

Copyright © Adthena. All rights reserved.

Signaturesolar.com surged with a 3.64% click share increase, while ecoflow.com dropped by 4.64%. Sungoldpower.com, jackery.com, and renogy.com also saw positive gains.

Campaign Efficiency

US Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date renogy.com sunrun.com lowes.com udpwr.com ecoflow.com solar-estimate.org signaturesolar.com jackery.com 4patriots.com shopsolarkits.com
2026/05/01 0.48% 7.83% 0.54% 3.79% 6.97% 7.6% 3.54% 4.75% 2.34% 0.85%
2026/05/02 0.46% 5.74% 1.13% 3.3% 6.87% 8.91% 0.58% 4.89% 1.34% 0.49%
2026/05/03 1.24% 6.19% 0.61% 3.51% 5.42% 9.16% 0.74% 3.7% 4.34% 0.56%
2026/05/04 0.59% 5.73% 0.18% 2.61% 3.7% 7.46% 1.05% 3.15% 3.99% 1.62%
2026/05/05 0.78% 5.36% 0.63% 3.15% 4.44% 8.37% 1.03% 5.23% 2.57% 1.69%
2026/05/06 0.77% 6.07% 0.53% 4.06% 7.4% 6.82% 0.76% 6.07% 2.71% 1.71%
2026/05/07 0.69% 7.46% 0.84% 3.22% 5.62% 5.3% 0.51% 5.23% 1.99% 0.85%
2026/05/08 1.34% 4.51% 0.7% 3.21% 5.67% 8.55% 2.59% 6.4% 2.16% 1.12%
2026/05/09 0.9% 8.19% 0.69% 3.19% 8.1% 3.9% 0.39% 3.77% 0.83% 2.31%
2026/05/10 1.5% 9.27% 0.57% 2.64% 3.39% 8.15% 1.01% 4.83% 2.04% 1.4%
2026/05/11 1.67% 2.73% 3.59% 4.47% 2.33% 3.87% 1.38% 11.97% 3.38% 3.58%
2026/05/12 2.24% 2.06% 3.64% 5.45% 2.18% 3.28% 1.35% 7.62% 3.84% 4.26%
2026/05/13 1.72% 4.78% 1.7% 5.42% 7.38% 3.51% 1.21% 6.18% 4.25% 3.46%
2026/05/14 1.25% 3.4% 1.91% 4.6% 5.12% 7.12% 1.01% 7.59% 6.45% 2.59%
2026/05/15 1.34% 4.53% 0.69% 3.2% 5.66% 8.55% 2.58% 6.4% 2.16% 1.12%
2026/05/16 2.72% 1.82% 3.01% 6.21% 4.63% 3.77% 0.91% 7.86% 5.9% 3.85%
2026/05/17 2.79% 1.49% 2.99% 5.32% 5.29% 5.37% 2.02% 6.3% 3.84% 2.51%
2026/05/18 3.32% 2.41% 2.57% 7.36% 4.78% 3.06% 1.05% 10.88% 6.7% 2.34%
2026/05/19 2.23% 1.56% 2.51% 4.51% 6% 2.99% 1.27% 13.44% 5.72% 2.12%
2026/05/20 2.89% 2.84% 3.1% 2.29% 3.73% 3.11% 2.67% 16.31% 4.17% 2.92%
2026/05/21 2.45% 3.09% 3.79% 3.37% 1.9% 3.82% 3.26% 6.92% 5.6% 2.23%
2026/05/22 3.29% 3.66% 3.24% 4.87% 2.91% 4.51% 1.1% 7.97% 4.77% 2.36%
2026/05/23 5.99% 4.44% 2.94% 3.47% 3.91% 5.63% 3.07% 6.75% 1.88% 2.13%
2026/05/24 3.07% 4.72% 4.92% 3.85% 2.3% 4.15% 2.71% 5.74% 2.17% 1.99%
2026/05/25 1.76% 2.63% 3.5% 2.82% 3.48% 2.72% 2.47% 8.06% 2.7% 4.42%
2026/05/26 1.98% 2.83% 4.07% 3.33% 2.6% 4.17% 4.47% 10.88% 3.42% 3.14%
2026/05/27 2.4% 2.22% 4.07% 2.5% 3.75% 3.68% 5.65% 14.64% 3.77% 2.84%
2026/05/28 4.3% 2.09% 3.36% 4.29% 3.51% 2.45% 4.16% 8.16% 3.67% 3.89%
2026/05/29 3.73% 3.79% 4.19% 3.51% 2.53% 3.96% 4.05% 4.42% 3.37% 3.82%
2026/05/30 3.47% 2.99% 4.03% 6.24% 4.49% 3.47% 4.9% 3.45% 2.47% 1.71%
2026/05/31 4.41% 4.17% 3.77% 3.25% 2.99% 2.64% 2.48% 2.39% 2.12% 1.87%
  • renogy.com
  • sunrun.com
  • lowes.com
  • udpwr.com
  • ecoflow.com
  • solar-estimate.org
  • signaturesolar.com
  • jackery.com
  • 4patriots.com
  • shopsolarkits.com

Copyright © Adthena. All rights reserved.

In May 2026, Jackery.com dominated with a peak impression share of 16.31% on May 20. Renogy.com and Sunrun.com showed fluctuating trends, while Solar-estimate.org and Ecoflow.com maintained steady visibility. The month concluded with Jackery.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    10 Best Solar Generators - There's One Clear Winner https://www.buyereviews.com

    Our 10 Best Solar Generators In The US - 05/2026 | Buyereviews.com

  2. 2
    No Money Down on Solar Panels | Immediate 30% Discount Now https://go.sempersolaris.com › solar_panels › los_angeles

    Solar Panel Installation + 30% Tax Credit Paid Upfront. Act now. Veteran-Owned Solar Company.

  3. 3
    Before You Go Solar In 2026 - Use This Solar Calculator https://www.solar-estimate.org › solarcalculator

    Calculate How Much Solar You Need And How Quickly It Will Pay For Itself After Incentives.

  4. 4
    Solar Panel Systems At Home https://www.sunrun.com › solar

    Power When The Grid Goes Down — With Solar + Battery Backups From Sunrun® You No Longer Have To Worry About Power Outages.

  5. 5
    Outdoor Solar Lights https://www.uline.com › solar-lights

    In Stock – Ships Today — These actually work! Powder-coated aluminum with LED light and tempered glass solar panel. Powered by the sun – no hard wiring. Premium battery lasts up to 4 years. Sold in pairs.

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, Buyereviews.com leads with a compelling narrative of top solar generators, while Semper Solaris entices with no upfront costs and a veteran-owned promise. Solar-estimate.org offers a practical calculator for solar savings, Sunrun emphasizes reliability during outages, and Uline highlights durable, efficient solar lights.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports