US Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – US

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.9351554648
50.0648445352
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 17.01
generac.com 10.23
solar-estimate.org 6.14
sunrun.com 4.77
jackery.com 4.6
aurorasolar.com 3.87
greenmountainenergy.com 3.45
solar-energy-rebates.com 2.41
udpwr.com 2.18
solaroptimum.com 1.7
others 43.64
  • ecoflow.com - 17.01%
  • generac.com - 10.23%
  • solar-estimate.org - 6.14%
  • sunrun.com - 4.77%
  • jackery.com - 4.6%
  • aurorasolar.com - 3.87%
  • greenmountainenergy.com - 3.45%
  • solar-energy-rebates.com - 2.41%
  • udpwr.com - 2.18%
  • solaroptimum.com - 1.7%
  • others - 43.64%

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In the competitive landscape of Google PPC for energy, utilities, and waste, EcoFlow leads with a 17.01% click share. Generac follows at 10.23%, while ‘others’ collectively dominate with 43.64%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sunrun.com aurorasolar.com greenmountainenergy.com solar-estimate.org generac.com solarenergyworld.com solar-energy-rebates.com ecoflow.com consumeraffairs.com solaroptimum.com
2026/04/01 3.6% 5.13% 6.49% 10.25% 7.98% 2.77% 6.27% 5.83% 1.97% 2.11%
2026/04/02 5.78% 3.74% 5.22% 12.8% 6.52% 1.14% 2.67% 4.07% 3.91% 3.89%
2026/04/03 14.88% 3.58% 5.71% 13.99% 6.66% 2.61% 4.55% 2.4% 2.05% 1.42%
2026/04/04 11.03% 6.34% 5.01% 13.28% 5.31% 1.08% 4.84% 5.07% 2.56% 0.44%
2026/04/05 11.18% 6.16% 4.2% 11.05% 6.29% 2.06% 2.28% 3.82% 2.48% 0.01%
2026/04/06 9.5% 12.94% 4.73% 7.6% 4.55% 0.93% 2.89% 3.94% 1.9% 3.8%
2026/04/07 5.16% 10.63% 5.54% 13.71% 6.37% 0.76% 3.07% 2.91% 1.55% 1.91%
2026/04/08 9.55% 6.77% 5.49% 10.71% 4.87% 0.63% 5.43% 2.57% 5.01% 3.37%
2026/04/09 7.61% 6.62% 6.22% 13% 7.4% 1.69% 4.2% 3.38% 3.03% 5.68%
2026/04/10 5.6% 8.29% 6.43% 12.28% 7.08% 2.08% 3.76% 3.69% 2.5% 2.71%
2026/04/11 8.26% 7.16% 4.53% 14.66% 7.78% 3.79% 4.39% 2.33% 1.66% 2.5%
2026/04/12 6.92% 8.53% 7.09% 7.29% 7.62% 2.87% 3.45% 4.3% 4.04% 0%
2026/04/13 8.24% 8.57% 3.98% 8.96% 5.58% 1.05% 3.54% 2.7% 2.19% 2.6%
2026/04/14 5.37% 9.95% 4.68% 13.59% 7.73% 0.56% 1.65% 4.6% 0.99% 2.61%
2026/04/15 6.02% 6.73% 3.21% 13.07% 5.75% 1.07% 3.17% 2.69% 2.07% 2.22%
2026/04/16 5.6% 3.92% 4.83% 13.84% 6.37% 4.15% 5.53% 5.59% 3.1% 5.87%
2026/04/17 6.33% 5.88% 6.11% 7.29% 7.87% 2.38% 3.95% 7.67% 2.62% 2.3%
2026/04/18 3.07% 7.03% 4.26% 6% 4.67% 3.83% 3.21% 3.8% 2.12% 2.82%
2026/04/19 8.96% 7.57% 4.62% 10.23% 6.12% 2.9% 2.39% 3.77% 2.24% 0.01%
2026/04/20 8.11% 8.84% 5.86% 12.53% 4.81% 1.33% 5.85% 3.29% 4.89% 6.51%
2026/04/21 5.19% 11.36% 3.3% 10.66% 6.25% 3.55% 3.54% 2.96% 0.92% 7.13%
2026/04/22 7.04% 5.44% 6.5% 9.61% 6.43% 1.85% 4.12% 2.15% 4.21% 4.78%
2026/04/23 5.5% 9.45% 5.77% 9.47% 8.02% 1.55% 4.54% 3.52% 3.52% 8.57%
2026/04/24 8.2% 8.07% 5.87% 8.57% 4.59% 2.19% 5.54% 2.64% 1.93% 5.37%
2026/04/25 10.64% 11.03% 7.05% 11.38% 7.75% 0.91% 4.29% 3.58% 2.67% 7.74%
2026/04/26 12.05% 6.53% 7.12% 12.83% 7.25% 1.1% 6.23% 3.17% 3.11% 0.21%
2026/04/27 9.68% 12.16% 7.8% 4.64% 8.69% 2.11% 2.68% 2.29% 2% 7.12%
2026/04/28 7.09% 7.43% 7.03% 6.12% 8.85% 0.92% 1.44% 5.66% 3.47% 2%
2026/04/29 6.71% 5.49% 7.46% 6.11% 4.48% 1.16% 1.79% 8.9% 2% 2.55%
2026/04/30 11.6% 6.39% 6.17% 5.5% 3.38% 3.32% 3.08% 2.64% 2.09% 0.09%
  • sunrun.com
  • aurorasolar.com
  • greenmountainenergy.com
  • solar-estimate.org
  • generac.com
  • solarenergyworld.com
  • solar-energy-rebates.com
  • ecoflow.com
  • consumeraffairs.com
  • solaroptimum.com

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In April 2026, Sunrun’s PPC spend peaked early, then fluctuated, ending strong. Aurora Solar saw mid-month highs, while Green Mountain Energy maintained steady growth. Solar Estimate led with consistent high values, while Generac and EcoFlow showed varied trends. Solar Energy World and Solar Optimum had lower, sporadic spend patterns.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 280
2026/04/02 298
2026/04/03 311
2026/04/04 306
2026/04/05 316
2026/04/06 318
2026/04/07 313
2026/04/08 292
2026/04/09 288
2026/04/10 287
2026/04/11 265
2026/04/12 277
2026/04/13 295
2026/04/14 279
2026/04/15 302
2026/04/16 259
2026/04/17 260
2026/04/18 265
2026/04/19 275
2026/04/20 275
2026/04/21 269
2026/04/22 260
2026/04/23 259
2026/04/24 256
2026/04/25 247
2026/04/26 223
2026/04/27 246
2026/04/28 261
2026/04/29 255
2026/04/30 246

Copyright © Adthena. All rights reserved.

April began with 280 advertisers, peaking at 318 by the 6th. A decline followed, reaching 223 on the 26th. The month concluded with 246 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 4.22%
trinitysolar.com 1.04%
solaroptimum.com 1.03%
greenmountainenergy.com 0.71%
4patriots.com 0.62%
goalzero.com -0.88%
gosun.co -0.89%
eleganthomeusa.com -1.15%
jackery.com -1.34%
solar-estimate.org -1.55%

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Ecoflow.com surged with a 4.22% click share increase, while solar-estimate.org dropped by 1.55%. Trinitysolar.com and solaroptimum.com also saw positive growth, contrasting with declines for jackery.com and eleganthomeusa.com.

Campaign Efficiency

US Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sunrun.com udpwr.com aurorasolar.com solar-estimate.org ecoflow.com jackery.com solar-energy-rebates.com consumeraffairs.com generac.com solaroptimum.com
2026/04/01 2.74% 2.83% 4.54% 8.61% 5.92% 3.58% 6.25% 2.05% 3.9% 1.68%
2026/04/02 5.13% 2.07% 3.63% 11.44% 4.53% 4.37% 2.43% 3.56% 3.53% 2.84%
2026/04/03 10.91% 3.22% 3.01% 10.78% 3.08% 3.66% 3.96% 1.67% 3.34% 1.26%
2026/04/04 8.02% 2.38% 4.79% 10.45% 6.05% 4.83% 4.19% 2.33% 2.6% 0.34%
2026/04/05 7.38% 3.32% 4.8% 7.93% 3.86% 5.6% 1.95% 1.96% 3.03% 0.01%
2026/04/06 6.5% 1.84% 9.29% 5.78% 4.88% 8.37% 2.49% 1.72% 2.14% 2.9%
2026/04/07 4.15% 3.95% 8% 10.75% 3.81% 6.22% 2.66% 1.42% 3.08% 1.43%
2026/04/08 7.89% 2.72% 5.07% 9.16% 3.28% 3.88% 4.88% 4.02% 2.5% 2.74%
2026/04/09 5.65% 2.43% 5.1% 10.26% 3.95% 5.85% 3.51% 2.13% 4.07% 3.87%
2026/04/10 4.64% 4.63% 5.98% 9.23% 4.74% 5.66% 3.11% 1.94% 3.57% 2.04%
2026/04/11 7.5% 3.23% 6.09% 11.02% 2.16% 1.61% 4.78% 1.52% 3.81% 1.98%
2026/04/12 4.12% 1.45% 6.78% 6.04% 5.59% 1.32% 2.84% 3.36% 3.36% 0%
2026/04/13 5.83% 2.08% 6.23% 6.96% 4.58% 1.72% 3.21% 1.96% 2.51% 2.02%
2026/04/14 4.49% 3.12% 7.34% 10.92% 6.02% 2.96% 1.65% 0.93% 3.55% 2.4%
2026/04/15 4.33% 2.7% 4.49% 9.17% 2.53% 6.41% 2.52% 1.79% 2.65% 1.59%
2026/04/16 4.18% 0.76% 3.1% 9.64% 7.98% 3.6% 4.35% 2.19% 2.96% 4.24%
2026/04/17 3.89% 3.45% 4.46% 5.82% 8.81% 3.09% 3.71% 2.02% 3.22% 1.77%
2026/04/18 2.86% 2.84% 6.05% 4.46% 5.31% 3.96% 2.87% 1.81% 2.08% 2.17%
2026/04/19 6.67% 1.33% 5.8% 8.53% 5.31% 2.01% 2.11% 1.98% 3.03% 0%
2026/04/20 6.99% 1.82% 7.11% 10.21% 5.59% 1.71% 4.83% 4.21% 2.35% 6.67%
2026/04/21 4.37% 1.03% 9.3% 9.79% 4.4% 2.39% 4.2% 1.05% 3.25% 6.02%
2026/04/22 4.78% 1.48% 4.41% 8.44% 3.09% 6.35% 3.58% 3.55% 3.28% 4.8%
2026/04/23 4.42% 1.75% 7.56% 7.45% 5.36% 8.56% 3.81% 3.35% 3.69% 7.02%
2026/04/24 6.92% 1.19% 6.78% 7.39% 4.84% 2.82% 4.48% 1.86% 2.35% 6.02%
2026/04/25 8.45% 1.66% 8.87% 9.38% 6.59% 1.32% 3.77% 2.31% 3.82% 6.41%
2026/04/26 10.86% 1.32% 4.51% 10.02% 4.6% 2.67% 5.6% 3.11% 3.41% 0.29%
2026/04/27 7.13% 2.64% 9.42% 4.52% 2.65% 4.07% 2.57% 1.86% 4.35% 7%
2026/04/28 5.23% 1.8% 5.4% 4.9% 6.96% 2.77% 1.23% 2.86% 4.12% 1.93%
2026/04/29 4.49% 2.15% 4.57% 4.92% 11.58% 2.41% 1.51% 1.81% 2.08% 2.21%
2026/04/30 8.66% 5.21% 4.91% 4.41% 3.99% 3.12% 2.88% 2.07% 1.52% 0.09%
  • sunrun.com
  • udpwr.com
  • aurorasolar.com
  • solar-estimate.org
  • ecoflow.com
  • jackery.com
  • solar-energy-rebates.com
  • consumeraffairs.com
  • generac.com
  • solaroptimum.com

Copyright © Adthena. All rights reserved.

Sunrun.com saw a rollercoaster ride in April, peaking at 10.91% on the 3rd, then stabilizing around 8.66% by month’s end. Solar-estimate.org maintained dominance, starting strong at 11.44% and ending at 4.41%. Ecoflow.com had a notable spike on the 29th, reaching 11.58%, before dropping to 3.99%. Overall, April showcased dynamic shifts in advertiser impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Instant Solar Cost Calculator https://quote.aurorasolar.com › cost-of-solar

    See Your Solar Cost In Seconds — We make it easy to get the best price on your solar system without any of the hassle. Get multiple...

  2. 2
    Before You Go Solar In 2026 - Use This Solar Calculator https://www.solar-estimate.org › solarcalculator

    Calculate How Much Solar You Need And How Quickly It Will Pay For Itself After Incentives. Find Out What You Should Pay For Solar Panels Based On Recent Installs In Your ZIP Code.

  3. 3
    Sunrun® Official Site https://www.sunrun.com › solar › illinois

    #1 Residential Solar Provider — Produce Your Own Energy At Home And Save On Electricity Costs! Solar Power Offers Illinois Customers Consistent Green Energy At Home.

  4. 4
    Solar Panel Power Systems https://www.trinitysolar.com

    Solar Installation New Jersey — Install a solar panel power system...

  5. 5
    Solar Landscape Lighting https://www.uline.com › solar-lights

    In Stock – Ships Today — These actually work! Powder-coated aluminum with LED light and tempered glass solar panel. Powered by the sun – no hard wiring. Premium battery lasts up to 4 years. Sold in pairs.

Copyright © Adthena. All rights reserved.

Aurora Solar’s ad promises instant solar cost calculations, emphasizing ease and affordability. Solar Estimate highlights cost-effectiveness and incentives for 2026. Sunrun promotes residential solar savings in Illinois. Trinity Solar focuses on New Jersey installations. Uline offers durable solar landscape lighting, emphasizing quality and convenience.

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