US Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Renewable Energy – US

Google AI Overview visibility for Energy, Utilities & Waste Renewable Energy US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.7630256985
66.2369743015
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 11.92
generac.com 7.65
solar-estimate.org 7.54
aurorasolar.com 4.35
jackery.com 3.81
sunrun.com 3.19
blueravensolar.com 2.61
signaturesolar.com 2.52
greenmountainenergy.com 2.38
outdoorsolaroutlet.com 1.88
others 52.15
  • ecoflow.com - 11.92%
  • generac.com - 7.65%
  • solar-estimate.org - 7.54%
  • aurorasolar.com - 4.35%
  • jackery.com - 3.81%
  • sunrun.com - 3.19%
  • blueravensolar.com - 2.61%
  • signaturesolar.com - 2.52%
  • greenmountainenergy.com - 2.38%
  • outdoorsolaroutlet.com - 1.88%
  • others - 52.15%

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Ecoflow.com leads with 11.92% click share, followed by Generac.com at 7.65%. Solar-estimate.org holds 7.54%, while ‘others’ dominate with 52.15%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date solar-estimate.org aurorasolar.com blueravensolar.com consumeraffairs.com generac.com energybillcruncher.com ecoflow.com sunrun.com greenmountainenergy.com solaroptimum.com
2025/12/01 12.07% 7.89% 2.1% 1.75% 5.22% 1.97% 2.73% 8.9% 3.59% 4.65%
2025/12/02 11.4% 7.66% 2.21% 1.38% 4.39% 3.12% 3.55% 8.72% 4.31% 1.4%
2025/12/03 9.95% 6.73% 4.03% 3.07% 4.76% 1.94% 3.56% 7.49% 4.43% 1.65%
2025/12/04 11.33% 10.95% 3.43% 0.5% 4.91% 1.35% 2.65% 5.29% 3.55% 2.79%
2025/12/05 11.93% 9.4% 4.06% 2.19% 3.54% 1.5% 3.83% 10.2% 2.19% 4.27%
2025/12/06 13.61% 9.57% 3.46% 3.88% 4.19% 1.72% 3.13% 7% 2.71% 0.07%
2025/12/07 15.48% 8.1% 2.94% 2.84% 4.5% 2.17% 4.23% 4.87% 4.12% 0.01%
2025/12/08 12.53% 13.67% 5.68% 1.21% 4.85% 2.3% 1.45% 4.04% 2.75% 0.01%
2025/12/09 12.7% 6.67% 4.69% 3.82% 4.36% 2.42% 4.1% 6.55% 4.34% 0.01%
2025/12/10 12.15% 12.91% 3.06% 3.83% 5.04% 0.7% 4.13% 6.55% 3.36% 0.01%
2025/12/11 12.87% 8.7% 5.61% 3.7% 4.94% 1.34% 2.76% 3.12% 4.25% 1.23%
2025/12/12 12.14% 8.3% 2.96% 2% 4.5% 1.18% 3.76% 3.41% 5.23% 6.51%
2025/12/13 14.97% 11.24% 3.47% 3.29% 4.34% 1.8% 2.77% 3.15% 3.52% 2%
2025/12/14 14.34% 7.38% 5.31% 1.05% 4.98% 1.99% 0.53% 6.73% 3.56% 5.89%
2025/12/15 12.2% 11.02% 4.35% 2.29% 5.79% 2.96% 0.29% 2.86% 2.97% 2.12%
2025/12/16 16.76% 5.95% 5.98% 3.93% 5.26% 1.32% 2.31% 4.52% 2.96% 2.2%
2025/12/17 9.18% 12.14% 5.22% 1.21% 3.96% 3.33% 3.15% 6.2% 3.87% 4.14%
2025/12/18 10.48% 5.9% 5.68% 4% 4.92% 0.95% 2.73% 3.62% 2.95% 2.52%
2025/12/19 12.67% 10.96% 5.2% 1.82% 3.11% 0.98% 3.34% 5.53% 3.32% 4.18%
2025/12/20 11.27% 12.59% 3.42% 3.33% 2.58% 1.95% 2.98% 4.89% 3.64% 4.31%
2025/12/21 11.83% 11.16% 2.33% 3.83% 3.81% 1.97% 3.16% 6% 3.22% 0.06%
2025/12/22 9.87% 8.22% 4.14% 1.45% 3.43% 1.56% 2.64% 3.59% 2.36% 0.02%
2025/12/23 9.6% 8.18% 5.2% 3.05% 3.65% 1.71% 3.26% 5.51% 2.88% 0.02%
2025/12/24 9.21% 7.92% 2.22% 2.94% 3.65% 1.93% 3.33% 4.38% 3.17% 0.01%
2025/12/25 11.04% 7.59% 1.4% 1.71% 3.5% 2.3% 3.18% 8.16% 2.29% 0.01%
2025/12/26 10.46% 9.39% 3.96% 3.09% 4.54% 3.24% 2.23% 6.17% 3.1% 0.01%
2025/12/27 14.13% 8.46% 6.8% 7.05% 4.13% 2.17% 3.32% 3.29% 1.57% 0.01%
2025/12/28 11.95% 5.62% 6.17% 3.15% 5.27% 3.99% 3.43% 2.85% 3.52% 0%
2025/12/29 10.37% 5.34% 5.75% 4.86% 5.13% 4.86% 2.3% 3.93% 3.66% 0%
2025/12/30 14.52% 7.53% 9.02% 3.7% 3.05% 5.07% 2.84% 4.05% 3.47% 0%
2025/12/31 14.36% 7.77% 5.9% 4.91% 4.76% 4.49% 3.98% 3.65% 3.07% 0%
  • solar-estimate.org
  • aurorasolar.com
  • blueravensolar.com
  • consumeraffairs.com
  • generac.com
  • energybillcruncher.com
  • ecoflow.com
  • sunrun.com
  • greenmountainenergy.com
  • solaroptimum.com

Copyright © Adthena. All rights reserved.

In December 2025, solar-estimate.org led with fluctuating spend, peaking mid-month. Aurora Solar saw a mid-month dip, while Blue Raven Solar surged late. Consumer Affairs and Generac had steady growth. Energy Bill Cruncher and EcoFlow showed varied trends. Sunrun and Green Mountain Energy had mixed performances. Solar Optimum’s spend was minimal.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 371
2025/12/02 356
2025/12/03 391
2025/12/04 388
2025/12/05 395
2025/12/06 357
2025/12/07 368
2025/12/08 354
2025/12/09 377
2025/12/10 374
2025/12/11 379
2025/12/12 373
2025/12/13 352
2025/12/14 369
2025/12/15 372
2025/12/16 385
2025/12/17 374
2025/12/18 408
2025/12/19 401
2025/12/20 403
2025/12/21 417
2025/12/22 443
2025/12/23 447
2025/12/24 409
2025/12/25 402
2025/12/26 396
2025/12/27 382
2025/12/28 392
2025/12/29 397
2025/12/30 393
2025/12/31 387

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Advertisers fluctuated throughout December, peaking at 447 on December 23rd, before settling at 387 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
signaturesolar.com 2.46%
outdoorsolaroutlet.com 1.41%
lowes.com 0.84%
ecoflow.com 0.78%
iallpowers.com 0.58%
photonbrothers.com -0.99%
jackery.com -1.4%
aurorasolar.com -1.47%
solar-estimate.org -2.27%
generac.com -2.62%

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Generac.com and solar-estimate.org saw significant declines, while signaturesolar.com and outdoorsolaroutlet.com experienced notable increases in click share.

Campaign Efficiency

US Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date solar-estimate.org aurorasolar.com blueravensolar.com ecoflow.com consumeraffairs.com energybillcruncher.com outdoorsolaroutlet.com sunrun.com generac.com jackery.com
2025/12/01 9.4% 5.82% 1.55% 2.5% 1.65% 1.47% 2.11% 7.68% 2.88% 4.89%
2025/12/02 8.66% 5.17% 1.74% 3% 0.97% 1.7% 2.79% 5.48% 2.02% 6.12%
2025/12/03 7.31% 4.56% 3.19% 3.74% 2% 1.29% 1.48% 5.47% 2.28% 3.88%
2025/12/04 8.82% 6.85% 3.2% 2.54% 0.41% 1.14% 1.11% 3.43% 2.61% 1.55%
2025/12/05 9.59% 6.41% 3.6% 3.39% 2.11% 1.14% 1.28% 7.59% 1.85% 1.49%
2025/12/06 10.99% 6.63% 2.72% 3.24% 3.04% 1.17% 1.54% 6.28% 2.38% 2.67%
2025/12/07 13.04% 6.16% 2.45% 4.24% 2.73% 1.71% 1.22% 3.36% 2.33% 3.23%
2025/12/08 10.19% 10.12% 4.39% 2% 1.05% 1.84% 0.81% 2.76% 2.75% 3.12%
2025/12/09 10.63% 4.79% 4.12% 5.2% 3.17% 1.98% 1.27% 4.54% 2.3% 2.78%
2025/12/10 11.38% 9.21% 2.83% 4.34% 2.86% 0.76% 1.49% 4.97% 2.33% 1.91%
2025/12/11 10.37% 6.33% 4.54% 2.78% 2.95% 0.89% 1.5% 2.19% 2.82% 1.4%
2025/12/12 10.33% 6.61% 3.21% 3.78% 1.86% 1.04% 1.27% 2.48% 2.89% 1%
2025/12/13 12.64% 8.07% 2.72% 3.29% 2.38% 1.47% 1.51% 2.17% 2.5% 1.7%
2025/12/14 12.04% 5.82% 3.97% 0.85% 0.97% 1.52% 1.04% 4.32% 2.55% 3.05%
2025/12/15 10.21% 8.48% 3.54% 0.57% 2.15% 2.51% 1.02% 2.41% 2.76% 1.96%
2025/12/16 15.14% 5.03% 4.95% 2.49% 3.41% 1.15% 1.44% 2.99% 2.81% 1.36%
2025/12/17 8.29% 9.27% 4.23% 3.37% 1.24% 2.95% 1.06% 4.24% 2.43% 4.14%
2025/12/18 7.63% 3.44% 4.09% 3.02% 2.58% 0.75% 3.24% 2.5% 2.23% 3.06%
2025/12/19 11.53% 8.5% 4.12% 3.1% 1.56% 0.9% 2.44% 3.53% 1.72% 1.03%
2025/12/20 9.36% 8.45% 2.4% 3.21% 2.29% 1.66% 3.22% 2.96% 1.5% 0.8%
2025/12/21 7.77% 7.03% 1.84% 3.52% 2.75% 1.42% 4.51% 4.18% 1.81% 1.89%
2025/12/22 5.42% 4.22% 2.33% 2.27% 0.73% 0.71% 2.22% 1.52% 1.16% 3.84%
2025/12/23 7.47% 5.13% 4.47% 3.22% 2.23% 1.19% 2.56% 3.07% 1.7% 1.82%
2025/12/24 7.2% 5.73% 1.76% 4.09% 2.35% 1.28% 2.71% 3.05% 1.66% 1.46%
2025/12/25 8.2% 4.82% 1.02% 2.89% 1.5% 1.58% 2.38% 5.27% 1.69% 1.82%
2025/12/26 8.14% 6.07% 3.11% 2% 2.45% 2.41% 2.32% 4.48% 2.05% 1.56%
2025/12/27 11.1% 5.67% 5.93% 3.24% 5.89% 1.52% 3.53% 1.99% 1.75% 1.66%
2025/12/28 9.04% 3.33% 5.02% 3.09% 2.36% 2.39% 2.64% 1.95% 2.38% 1.76%
2025/12/29 8.37% 3.81% 4.84% 2.96% 3.77% 3.77% 2.75% 2.87% 2.76% 0.24%
2025/12/30 11.22% 4.43% 6.6% 2.67% 2.51% 4.27% 2.19% 2.81% 1.61% 1.47%
2025/12/31 10.44% 4.52% 4.32% 4.11% 3.88% 3.13% 3.01% 2.37% 2.34% 2.16%
  • solar-estimate.org
  • aurorasolar.com
  • blueravensolar.com
  • ecoflow.com
  • consumeraffairs.com
  • energybillcruncher.com
  • outdoorsolaroutlet.com
  • sunrun.com
  • generac.com
  • jackery.com

Copyright © Adthena. All rights reserved.

In December 2025, solar-estimate.org led with fluctuating impressions, peaking mid-month. aurorasolar.com and blueravensolar.com showed varied trends, while ecoflow.com and consumeraffairs.com had modest shares. The month ended with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy - Last month
  1. 1
    Instant Solar Cost Calculator https://quote.aurorasolar.com › cost-of-solar

    Get Solar Quotes in 60-Seconds — Get multiple solar quotes & connect with solar companies near you in less than 60 seconds. Try...

  2. 2
    Home Solar Cost Calculator https://gosolar.blueravensolar.com › cost-of-solar

    Calculate Your Solar Cost — Save thousands per year with the highest-rated solar panels and #1 trusted solar company. Cut your...

  3. 3
    Solar Installation - Green Ridge Solar https://www.greenridgesolar.com

    Local To Oregon. No High Pressure Consultation. Go Solar With Green Ridge Solar Panels! Get A Free Quote For A Home Solar System That Includes Solar Panels And Battery Backup. Own Your Solar & Savings. No-Cost Solar Is a Myth! Lower Your Power Bill. Increase Home Value. Local Oregon Experts. Zero Pressure Consulation.

  4. 4
    Before You Go Solar In 2025 - Use This Solar Calculator https://www.solar-estimate.org

    Calculate What System Size You Need, And How Quickly It Will Pay For Itself After Rebates. Solar-Estimate.org provides the most accurate...

  5. 5
    Outdoor Solar Lights https://www.uline.com › solar-lights

    In Stock – Ships Today — ULINE - Over 43,000 Products. Huge Catalog! Same Day Shipping. Depend on Uline – your #1 source of retail store operations and packaging supplies.

Copyright © Adthena. All rights reserved.

In the competitive solar industry, Aurora Solar and Blue Raven Solar captivate with instant cost calculators, promising quick quotes and savings. Green Ridge Solar emphasizes local expertise and zero-pressure consultations, while Solar-Estimate.org offers precise system size calculations. Uline stands out with its vast catalog of solar lights, ensuring swift delivery.

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