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US Energy, Utilities & Waste - Renewable Energy - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 15.98
ecoflow.com 6.44
temu.com 6.01
renogy.com 4.09
jackery.com 3.89
homedepot.com 3.55
solar-estimate.org 3.51
walmart.com 3.29
harborfreight.com 3.23
shopsolar.com 2.97
others 47.04

Copyright © Adthena. All rights reserved.

Amazon leads with 15.98% click share, while ‘others’ dominate at 47.04%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date solar-estimate.org amazon.com temu.com sunrun.com renogy.com shopsolar.com ecoflow.com solaramerica.com harborfreight.com jackery.com
2025/02/01 9.64% 6.7% 4.54% 3.84% 2.38% 2.89% 2.42% 3.92% 3.3% 0.85%
2025/02/02 9.11% 7.57% 6.34% 3.59% 2.71% 3.65% 1.73% 3.57% 3.69% 0.82%
2025/02/03 7.54% 8.81% 5.93% 2.6% 3.5% 5.49% 2.51% 3.11% 4.77% 1.23%
2025/02/04 7.87% 7.73% 4.75% 3.04% 1.75% 6.27% 3.88% 4.49% 4.05% 1.23%
2025/02/05 8.08% 7.75% 3.43% 2.45% 2.39% 6.39% 3.07% 3.22% 4.55% 1.16%
2025/02/06 8.09% 9.07% 1.04% 2.93% 2.4% 5.47% 2.92% 4.7% 2.93% 1.43%
2025/02/07 8.9% 8.03% 0% 2.16% 2.04% 5.34% 3.61% 4.59% 3.19% 2.42%
2025/02/08 7.83% 7.71% 3.51% 2.32% 2.71% 2.08% 3.81% 4.94% 2.77% 3.76%
2025/02/09 8.45% 8.98% 4.08% 2.16% 2.49% 3.03% 3.4% 3.78% 3% 3.57%
2025/02/10 9.6% 6.75% 3.57% 3.41% 2.22% 5.57% 2.13% 4.61% 2.98% 2.15%
2025/02/11 10.17% 5.57% 2.28% 3.84% 3.79% 3.15% 2.46% 5.01% 2.21% 2.19%
2025/02/12 8.56% 6.45% 2.4% 4.02% 4.91% 5.17% 3.03% 4.62% 2.24% 1.99%
2025/02/13 8.85% 6.26% 3.26% 3.85% 3.81% 4.1% 2.97% 5.86% 2.82% 2.29%
2025/02/14 7.23% 6.22% 3.88% 3.6% 6.04% 6.47% 2.93% 4.49% 3.73% 2.88%
2025/02/15 7.21% 5.43% 6.39% 3.3% 6.48% 2.63% 4.12% 4.02% 2.91% 3.76%
2025/02/16 7.4% 9.41% 9.09% 2.92% 4.86% 2.19% 2.14% 4% 3.83% 2.12%
2025/02/17 7.4% 7.33% 5.59% 3.49% 4.38% 5.9% 2.55% 3.67% 2.86% 3.12%
2025/02/18 9.59% 5% 3.5% 4.18% 3.74% 3.86% 2.77% 4.15% 1.81% 4.16%
2025/02/19 7.55% 6.51% 3.04% 4.26% 5.49% 4.23% 1.9% 4.04% 2.89% 5.04%
2025/02/20 7.79% 6.54% 3.54% 3.43% 5.17% 4.3% 2.79% 4.57% 3.18% 2.1%
2025/02/21 8.01% 6.62% 3.84% 4.9% 4.82% 3.13% 3.58% 3.31% 2.82% 1.27%
2025/02/22 6.6% 6.13% 5.76% 3.7% 7.33% 2.65% 2.05% 3.32% 3.27% 1.27%
2025/02/23 6.68% 7.55% 6.08% 3.14% 5.69% 1.49% 3.75% 3.14% 3.11% 1.78%
2025/02/24 6.73% 7.3% 4.34% 3.41% 4.15% 5.37% 3.02% 5.18% 1.69% 3.75%
2025/02/25 6.29% 6.44% 4.23% 3.26% 4.08% 4.26% 3.71% 4.31% 1.83% 5.77%
2025/02/26 5.24% 9.05% 4.17% 1.82% 3.9% 6.67% 2.6% 2.8% 2.39% 8.72%
2025/02/27 7.89% 7.02% 4.1% 2.29% 3.67% 3.23% 3.4% 3.03% 2.02% 4.25%
2025/02/28 11.23% 5.14% 3.92% 3.71% 3.43% 2.92% 2.3% 1.77% 1.39% 0.66%

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In February 2025, solar-estimate.org led with a peak spend share of 11.23% on the 28th. Amazon fluctuated, peaking at 9.41% on the 16th. Temu.com saw a significant drop to 0% on the 7th, while jackery.com ended the month at 0.66%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 1265
2025/02/02 1220
2025/02/03 1286
2025/02/04 1210
2025/02/05 1313
2025/02/06 1375
2025/02/07 1165
2025/02/08 1125
2025/02/09 1083
2025/02/10 1204
2025/02/11 1169
2025/02/12 1048
2025/02/13 1005
2025/02/14 1080
2025/02/15 942
2025/02/16 1008
2025/02/17 1094
2025/02/18 995
2025/02/19 1048
2025/02/20 1106
2025/02/21 1014
2025/02/22 1005
2025/02/23 1006
2025/02/24 1040
2025/02/25 982
2025/02/26 978
2025/02/27 883
2025/02/28 935

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 1,265 and ending at 935. Mid-month fluctuations peaked at 1,375, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
tesla.com 1.85%
4patriots.com 1.71%
temu.com 1.68%
jackery.com 1.64%
renogy.com 1.44%
harborfreight.com -0.63%
projectsolar.com -0.78%
shopsolar.com -0.87%
walmart.com -1.16%
amazon.com -1.88%

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Tesla.com surged with a 1.85% click share increase, while Amazon.com dropped by 1.88%.

Campaign Efficiency

US Energy, Utilities & Waste - Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com temu.com solar-estimate.org 4patriots.com renogy.com shopsolar.com homedepot.com harborfreight.com walmart.com jackery.com
2025/02/01 13.7% 7.01% 5.07% 1.89% 2.36% 2.33% 1.75% 4.11% 2.92% 1.09%
2025/02/02 14.19% 8.88% 4.92% 1.82% 2.83% 2.8% 2.14% 4.37% 3.76% 1.04%
2025/02/03 14.77% 7.79% 3.94% 1.59% 3.24% 3.54% 1.89% 4.56% 5.28% 1.39%
2025/02/04 13.72% 7.1% 4.39% 2.18% 1.92% 4.79% 1.7% 4.48% 3.71% 1.53%
2025/02/05 14.66% 4.99% 4.25% 2.82% 2.43% 5.06% 1.85% 4.72% 3.31% 1.5%
2025/02/06 16.82% 1.63% 4.28% 1.31% 2.42% 4.14% 2% 3.68% 3.71% 1.69%
2025/02/07 16.27% 0.01% 4.85% 2.62% 2.11% 3.96% 2.06% 3.69% 3.93% 3.18%
2025/02/08 15.64% 5.38% 4.05% 2.84% 2.61% 1.58% 2.51% 3.08% 4.34% 3.91%
2025/02/09 16.05% 6.33% 4.1% 2.28% 2.48% 2.46% 1.8% 3.55% 3.94% 4.17%
2025/02/10 13.56% 5.43% 5.32% 1.59% 2.59% 4.27% 2.36% 3.43% 3.97% 2.77%
2025/02/11 12.08% 4.13% 6.14% 2.11% 3.83% 2.61% 2.39% 3.01% 3.57% 2.94%
2025/02/12 12.71% 4.13% 4.73% 1.67% 5.13% 3.98% 3.05% 3.13% 3.43% 2.55%
2025/02/13 12.59% 5.69% 4.63% 2.19% 4.19% 3.31% 3.99% 3.64% 4.04% 2.92%
2025/02/14 11.07% 6.52% 3.96% 3.04% 5.31% 3.77% 3.86% 3.86% 3.9% 3.19%
2025/02/15 10.04% 10.1% 3.6% 3.23% 6.47% 1.87% 3.2% 3.72% 3.85% 4.18%
2025/02/16 14.48% 11.45% 3.75% 4.27% 4.67% 1.67% 3.86% 4.37% 3.73% 2.62%
2025/02/17 13.58% 8.15% 3.82% 3.47% 4.05% 3.54% 3.81% 3.36% 2.81% 3.59%
2025/02/18 9.89% 5.69% 5.78% 4.38% 3.61% 2.61% 3.14% 2.57% 2.18% 5.28%
2025/02/19 12.02% 4.85% 4.29% 5.07% 5.41% 3.41% 3.82% 3.4% 2.44% 5.81%
2025/02/20 12.96% 6.08% 4.19% 3.5% 4.66% 2.98% 3.62% 3.94% 3.34% 2.64%
2025/02/21 12.89% 5.78% 4.7% 2.84% 4.64% 2.32% 3.8% 3.54% 2.63% 1.53%
2025/02/22 12.57% 8.04% 3.81% 4.13% 6.23% 1.87% 3.74% 3.93% 3.09% 1.56%
2025/02/23 15.02% 8.73% 3.19% 4.48% 4.91% 1.22% 5.04% 3.58% 3.3% 1.91%
2025/02/24 15.06% 6.66% 3.81% 3.32% 3.94% 3.75% 3.62% 2.43% 2.5% 3.77%
2025/02/25 13.1% 6.75% 3.62% 3.18% 4.22% 2.9% 3.49% 2.42% 2.6% 6.71%
2025/02/26 15.62% 6.56% 2.94% 4.97% 3.57% 3.98% 3.33% 2.87% 2.17% 9.05%
2025/02/27 14.98% 7.02% 4% 5.04% 4.06% 2.58% 3.47% 2.6% 2.44% 4.53%
2025/02/28 10.87% 6.88% 6.8% 5.1% 4.54% 3.06% 2.99% 2.18% 1.85% 1%

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Amazon’s impression share fluctuated, peaking mid-month at 16.82%. Temu saw a sharp drop early, then recovered. Solar-estimate.org ended strong at 6.8%. Jackery surged late, reaching 9.05%. February closed with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Solar Cost Calculator https://www.energysage.com

    Solar Panel Calculator — The best solar panel cost calculator - Free Marketplace - Save up to 20% with EnergySage®.

  2. 2
    Check Your ZIP Code https://www.solar-energy-rebates.com › solar › panels

    Are You Eligible? You Can Switch to Solar for $0 Down! Find the Best Solar Panel Company in Your Area.

  3. 3
    Before You Go Solar In 2025 - Use This Solar Calculator https://www.solar-estimate.org › solarcalculator

    Calculate What System Size You Need, And How Quickly It Will Pay For Itself After Rebates. Find Out What You Should Pay For Solar Panels Based On Recent Installs In Your ZIP Code.

  4. 4
    Modernize your home with solar https://www.sunrun.com

    Live life your way. Power your home at an affordable & predictable solar rate, even during peak evening times. Enjoy your evening routine and use power without worrying about higher rates.

  5. 5
    Low Cost Solar Panels https://www.tesla.com

    Tesla Solar Cost and Incentive — Receive a $500 Rebate With Eligible Installation - Order Solar Panels With Powerwall. Get a Custom...

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In the competitive landscape of solar energy PPC ads, EnergySage leads with a compelling offer to save up to 20% using their free solar cost calculator. Solar Energy Rebates entices with a $0 down switch, while Solar Estimate provides tailored system size insights. Sunrun emphasizes affordable, predictable rates, and Tesla highlights a $500 rebate with Powerwall integration. Each ad uniquely appeals to cost-conscious, eco-friendly consumers.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.