UK Services IT and Technology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.7784222738
82.2215777262
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 10%
Seasonal 0%
Local 11%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
claritycheck.com 17.76
checkatrade.com 13.9
ismash.com 10.6
airtasker.com 10.55
regus.com 8.62
webador.co.uk 2.68
shredit.co.uk 1.83
housekeep.com 1.47
192.com 1.45
tester.co.uk 1.3
others 29.84
  • claritycheck.com - 17.76%
  • checkatrade.com - 13.9%
  • ismash.com - 10.6%
  • airtasker.com - 10.55%
  • regus.com - 8.62%
  • webador.co.uk - 2.68%
  • shredit.co.uk - 1.83%
  • housekeep.com - 1.47%
  • 192.com - 1.45%
  • tester.co.uk - 1.3%
  • others - 29.84%

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Claritycheck.com leads with 17.76% click share, followed by Checkatrade.com at 13.9%. Others collectively hold 29.84%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date regus.com one.com claritycheck.com ionos.co.uk zoho.com fasthosts.co.uk checkatrade.com airtasker.com uk1tech.co.uk serenoit.co.uk
2026/02/01 0.01% 3.51% 5.88% 3.39% 3.3% 6.79% 11.71% 2.74% 0.09% 0%
2026/02/02 2.74% 1.83% 5.12% 6.38% 3.06% 7.22% 10.81% 1.23% 1.6% 2.12%
2026/02/03 0.01% 2.91% 4.93% 1.2% 3.22% 5.32% 12.58% 1.84% 3.06% 2.47%
2026/02/04 4.95% 3.17% 6.33% 1.9% 3.2% 6.25% 6.8% 5.37% 2.48% 3.08%
2026/02/05 5.26% 5.27% 6.36% 1.77% 3.36% 4.8% 6.06% 3.09% 4.24% 5.51%
2026/02/06 5.7% 3.75% 6.99% 0.88% 2.03% 3.37% 10.27% 2.7% 3.62% 1.53%
2026/02/07 0.01% 3.89% 6.87% 2.67% 4.44% 7.45% 7.07% 3.9% 0.16% 0%
2026/02/08 2.06% 6.07% 7.43% 4.47% 3.2% 6.15% 7.92% 2.33% 0.17% 0%
2026/02/09 1.84% 3.69% 7.23% 0.67% 3.53% 7.39% 7.05% 2.18% 3.57% 6.97%
2026/02/10 1.62% 1.81% 6.89% 1.12% 2.67% 5.71% 15.86% 2.42% 1.93% 2.01%
2026/02/11 0% 2.15% 8.9% 2.09% 4.04% 3.3% 5.25% 2.42% 3.59% 1.75%
2026/02/12 3.75% 4.78% 7.19% 2.5% 3.38% 1.98% 4.71% 2.37% 4.86% 2.62%
2026/02/13 5.72% 3.75% 6.98% 0.88% 2.02% 3.37% 10.25% 2.7% 3.62% 1.53%
2026/02/14 0.01% 3.86% 6.82% 2.64% 4.4% 7.39% 7.02% 3.87% 0.16% 0%
2026/02/15 2.03% 5.99% 7.34% 4.41% 3.15% 6.08% 7.81% 2.3% 0.17% 0%
2026/02/16 1.83% 3.66% 7.18% 0.66% 3.5% 7.34% 7% 2.17% 3.54% 6.92%
2026/02/17 0% 4.34% 5.75% 2.52% 3.53% 5.74% 14.69% 2.48% 3.86% 2.88%
2026/02/18 0% 3.96% 5% 3.4% 2.67% 5.07% 16.22% 1.52% 4.35% 4.66%
2026/02/19 2.89% 4.61% 4.84% 3.47% 2.8% 5.14% 13.89% 2.08% 5.52% 5.9%
2026/02/20 2.46% 5.09% 6.98% 3.04% 3.54% 7.34% 5.31% 2.05% 5.59% 6.08%
2026/02/21 2.11% 4.56% 6.08% 3.45% 3.05% 7.12% 12.23% 3.02% 0.1% 0%
2026/02/22 3.18% 3.62% 5.88% 4.95% 4.61% 3.29% 12.72% 2.15% 0.09% 0%
2026/02/23 2.14% 4.41% 5.05% 3.44% 2.55% 5.17% 15.17% 1.87% 3.02% 2.5%
2026/02/24 4.7% 1.61% 5.17% 3.12% 3.49% 3.62% 18.07% 1.92% 3.71% 4.25%
2026/02/25 4.24% 4.71% 5.18% 1.85% 3.38% 3.52% 20.4% 1.92% 4.89% 1.42%
2026/02/26 3.37% 4.22% 8.08% 2.84% 4.85% 4.49% 6.88% 2.57% 2.67% 4.52%
2026/02/27 7.93% 3.1% 6.49% 2.09% 5.43% 1.82% 7.63% 2% 5.45% 2.11%
2026/02/28 7.42% 6.72% 6.53% 4.69% 4.36% 3.91% 2.72% 2.1% 0.21% 0%
  • regus.com
  • one.com
  • claritycheck.com
  • ionos.co.uk
  • zoho.com
  • fasthosts.co.uk
  • checkatrade.com
  • airtasker.com
  • uk1tech.co.uk
  • serenoit.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, checkatrade.com led with fluctuating peaks, ending at 2.72%. Claritycheck.com maintained steady growth, closing at 6.53%. Regus.com saw a late surge, finishing at 7.42%.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 235
2026/02/02 257
2026/02/03 248
2026/02/04 261
2026/02/05 248
2026/02/06 250
2026/02/07 237
2026/02/08 231
2026/02/09 260
2026/02/10 248
2026/02/11 256
2026/02/12 259
2026/02/13 250
2026/02/14 237
2026/02/15 231
2026/02/16 260
2026/02/17 213
2026/02/18 218
2026/02/19 237
2026/02/20 213
2026/02/21 200
2026/02/22 200
2026/02/23 246
2026/02/24 249
2026/02/25 232
2026/02/26 233
2026/02/27 221
2026/02/28 207

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February began with 235 advertisers, peaking at 261 on the 4th. Mid-month saw fluctuations, dropping to 200 on the 21st. The month concluded with 207 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
checkatrade.com 4.29%
regus.com 1.98%
shredit.co.uk 0.7%
tvrepairexpert.com 0.6%
webador.co.uk 0.38%
tester.co.uk -0.45%
airtasker.com -1.11%
viking-direct.co.uk -1.37%
claritycheck.com -1.68%
ismash.com -2.38%

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Checkatrade.com surged with a 4.29% click share increase, while ismash.com dropped by 2.38%. Regus.com gained 1.98%, contrasting with claritycheck.com’s 1.68% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date regus.com claritycheck.com ismash.com checkatrade.com airtasker.com verisure.co.uk fasthosts.co.uk tester.co.uk uk1tech.co.uk viking-direct.co.uk
2026/02/01 0.01% 20.26% 6.35% 16.11% 4.33% 1.67% 1.74% 0.72% 0.03% 0%
2026/02/02 12.27% 16.38% 5.19% 13.89% 1.61% 0.99% 1.63% 2.62% 0.69% 0%
2026/02/03 0.01% 14.08% 5.62% 13.4% 2.53% 1.36% 1.22% 2.03% 1.27% 18.97%
2026/02/04 24.53% 14.33% 3.11% 7.36% 5.18% 1.35% 1.19% 0.62% 0.92% 6.13%
2026/02/05 25.52% 14.58% 4.17% 6.16% 4.05% 1.22% 0.85% 1.32% 1.6% 6.39%
2026/02/06 24.58% 15.6% 5.82% 7.86% 2.86% 1.72% 0.6% 1.45% 1.31% 8.16%
2026/02/07 0.01% 23.58% 9% 11.71% 5.25% 1.7% 1.91% 0.21% 0.06% 0%
2026/02/08 9.7% 20.84% 7.11% 9.85% 3.5% 1.85% 1.47% 0.95% 0.05% 0%
2026/02/09 10.14% 22.87% 6.04% 7.97% 2.94% 0.97% 1.75% 2% 1.98% 0.02%
2026/02/10 7.67% 18.22% 5.34% 11.62% 2.75% 1.34% 1.13% 1.62% 0.87% 15.32%
2026/02/11 0% 29.01% 7.49% 6.96% 3.61% 2.04% 0.94% 2.89% 1.75% 0.02%
2026/02/12 22.78% 17.14% 5.16% 5.18% 2.67% 1.01% 0.33% 1.66% 2.02% 0.01%
2026/02/13 24.62% 15.62% 5.79% 7.87% 2.86% 1.72% 0.61% 1.45% 1.31% 8.17%
2026/02/14 0.01% 23.62% 8.98% 11.73% 5.26% 1.71% 1.91% 0.21% 0.06% 0%
2026/02/15 9.71% 20.87% 7.09% 9.87% 3.5% 1.85% 1.48% 0.95% 0.05% 0%
2026/02/16 10.16% 22.9% 6.01% 7.98% 2.94% 0.98% 1.75% 2% 1.99% 0.02%
2026/02/17 0% 20.79% 8.55% 13.68% 3.92% 1.73% 1.38% 0.58% 1.96% 0%
2026/02/18 0% 17.78% 5.52% 17.65% 2.53% 1.66% 1.36% 1.93% 2.52% 0.04%
2026/02/19 15.48% 15.16% 5.91% 14.94% 2.68% 1.29% 1.23% 1.19% 2.68% 0%
2026/02/20 13.98% 22.13% 5.7% 6.71% 2.83% 1.85% 1.82% 0.55% 2.34% 0.03%
2026/02/21 12.5% 17.31% 6.09% 14.48% 3.76% 2.31% 1.39% 1.09% 0.03% 0%
2026/02/22 22.16% 15.1% 5.87% 13.82% 2.59% 1.33% 0.75% 1% 0.03% 0%
2026/02/23 16.52% 14.87% 3.64% 15.68% 2.63% 1.58% 1.12% 0.88% 1.5% 0%
2026/02/24 24.56% 11.47% 1.74% 14.5% 1.91% 0.88% 0.67% 0.51% 1.44% 12.28%
2026/02/25 25.26% 14.37% 4.2% 16.93% 2.23% 0.63% 0.67% 0.98% 2.15% 0%
2026/02/26 23.35% 21.62% 4.04% 8.05% 3.07% 1.33% 0.86% 0.35% 1.35% 0%
2026/02/27 39.67% 16.08% 1.16% 6.62% 2.2% 1.06% 0.32% 1.56% 1.83% 0%
2026/02/28 35.88% 12.8% 2.59% 2.08% 2.02% 1.24% 0.56% 0.48% 0.04% 0%
  • regus.com
  • claritycheck.com
  • ismash.com
  • checkatrade.com
  • airtasker.com
  • verisure.co.uk
  • fasthosts.co.uk
  • tester.co.uk
  • uk1tech.co.uk
  • viking-direct.co.uk

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Regus.com saw fluctuating impressions, peaking at 39.67% on February 27. Claritycheck.com maintained a steady presence, while viking-direct.co.uk had sporadic visibility. By month’s end, regus.com led, followed by claritycheck.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Airtasker® - Airtasker® UK - Official Site https://www.airtasker.com

    Same Day Tasks Done. Thousands Of Verified Reviews. Book a 5-Star Tasker.

  2. 2
    Electrician covering your area | Checkatrade™ official site https://www.checkatrade.com › electrician › uk

    Find an Electrician covering your area and start your job with Checkatrade. Contact an Electrician...

  3. 3
    Fully Equipped Offices https://www.regus.com

    Speak With Our Experts Today — Discover Our Wide Range Of Coworking Deals For Businesses Of All Sizes And Budgets. Fully Equipped Offices With Flexible Rental Terms & Inspiring Work Environments. Office Amenities Included. Flexible Working. Flexible Solutions. Fully Equipped.

  4. 4
    Office Supplies https://www.viking-direct.co.uk › office_supplies › viking

    All You Need For Your Office — Viking Direct® Is Now One Of The Leading Office Supply And Stationery Store Companies. Viking® Offers Great Deals on Office Supplies for Value-Conscious Shoppers. Top Brands. One-Stop-Shop.

  5. 5
    Customise your IT solution - Trusted by SMEs and Enterprise https://www.vorboss.com

    We handle your IT so your team can focus on what really drives your business. Get in touch. No hidden costs or complex contracts. Keep your Managed IT simple and secure with Vorboss.

Copyright © Adthena. All rights reserved.

Airtasker shines with its promise of same-day task completion and verified reviews, while Checkatrade connects users with local electricians. Regus offers flexible coworking solutions, Viking Direct provides value-driven office supplies, and Vorboss simplifies IT management for businesses.

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