UK Services IT and Technology - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.4968049203
68.5031950797
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 5%
Navigational 12%
Seasonal 0%
Local 18%
Problem Solving 30%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
airtasker.com 16.42
checkatrade.com 10.75
heatable.co.uk 6.18
ismash.com 5.69
regus.com 4.23
webador.co.uk 3.76
tester.co.uk 3.57
test-meter.co.uk 3.55
officeboffins.co.uk 3.31
thermacoolservices.co.uk 3.06
others 39.48
  • airtasker.com - 16.42%
  • checkatrade.com - 10.75%
  • heatable.co.uk - 6.18%
  • ismash.com - 5.69%
  • regus.com - 4.23%
  • webador.co.uk - 3.76%
  • tester.co.uk - 3.57%
  • test-meter.co.uk - 3.55%
  • officeboffins.co.uk - 3.31%
  • thermacoolservices.co.uk - 3.06%
  • others - 39.48%

Copyright © Adthena. All rights reserved.

Airtasker.com leads with 16.42% click share, followed by Checkatrade.com at 10.75%. Others dominate with 39.48%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date heatable.co.uk 123-reg.co.uk checkatrade.com forbes.com ionos.co.uk fasthosts.co.uk names.co.uk airtasker.com thermacoolservices.co.uk uk1tech.co.uk
2026/09/01 8.76% 11.46% 1.47% 0.55% 7.27% 5.66% 11.6% 3.98% 1.92% 3.43%
2026/09/02 5.06% 6.83% 10.08% 1.16% 3.33% 4.08% 5.04% 3.13% 0.84% 3.18%
2026/09/03 4.06% 11.48% 4.57% 2.38% 3.27% 4.03% 4.76% 3.02% 2.42% 4.29%
2026/09/04 9.1% 9.96% 7.65% 1.93% 4.95% 5.75% 7.72% 2.95% 1.42% 3.6%
2026/09/05 5.74% 8.69% 14.76% 7.07% 5% 5.9% 3.45% 2.72% 4.02% 1.76%
2026/09/06 4.69% 11.31% 16.49% 5.99% 2.95% 6.14% 3.12% 3.23% 5.29% 2.65%
2026/09/07 8.77% 8.84% 3.94% 4.11% 7.22% 6.88% 2.3% 2.28% 2.83% 1.75%
2026/09/08 7.53% 10.04% 8.16% 3.98% 4.53% 5.88% 1.65% 3.37% 3.18% 3.09%
2026/09/09 1.54% 10.4% 9.63% 3.9% 6.01% 4.73% 3.73% 3.18% 4.35% 3.27%
2026/09/10 3.09% 12.23% 7.07% 2.24% 5.45% 4.57% 11.44% 2.37% 5.43% 2.2%
2026/09/11 4.27% 13.01% 6.52% 2.01% 6.15% 2.55% 9.13% 3.22% 1.06% 4.15%
2026/09/12 6.27% 10.74% 24.02% 0.36% 5.56% 3.65% 11.22% 2.84% 2.75% 1.62%
2026/09/13 4.26% 10.02% 27.38% 1.38% 6.97% 3.93% 8.36% 2.18% 1.21% 2.75%
2026/09/14 3.69% 13.36% 20.25% 0.97% 10.8% 2.52% 10.55% 1.91% 1.41% 0.85%
2026/09/15 4.68% 13.42% 21.62% 0.47% 8.75% 3.87% 6.79% 2.2% 1.35% 2.68%
2026/09/16 11.12% 9.28% 7.78% 4.12% 8.04% 3% 4.59% 2.57% 3.49% 1.68%
2026/09/17 4.38% 8.58% 17.13% 2.06% 7.82% 5.3% 2.77% 3.04% 1.02% 1.83%
2026/09/18 1.04% 9.93% 6.81% 5.16% 4.82% 6.99% 4.86% 3.18% 3.34% 3.48%
2026/09/19 5.43% 10.63% 16.39% 5.69% 5.38% 6.49% 2.74% 3.5% 2.1% 2.63%
2026/09/20 4.28% 10.77% 15.73% 6.22% 3% 5.08% 3.04% 2.88% 2.73% 2.16%
2026/09/21 0.94% 12.28% 6.45% 5.61% 5.44% 11.07% 4.58% 2.95% 5.15% 4.67%
2026/09/22 4.6% 8.71% 7.79% 2.45% 4.72% 7.98% 5.05% 3.18% 3.79% 4.14%
2026/09/23 6.04% 11.08% 10.2% 6.37% 3% 4.96% 1.49% 3.77% 2.66% 3.01%
2026/09/24 2.22% 8.83% 2.91% 3.24% 7.73% 6.99% 2.84% 2.76% 6.81% 2.49%
2026/09/25 1.45% 12.14% 7.82% 5.73% 8.51% 4.29% 1.48% 4.27% 3.9% 0.29%
2026/09/26 2.25% 10.61% 11.96% 3.79% 8.98% 7.55% 1.74% 3.93% 2.38% 2.52%
2026/09/27 1.3% 7.53% 7.76% 6.81% 6.15% 6.36% 2.19% 3.7% 4.56% 2.8%
2026/09/28 1.13% 11.4% 1.31% 5.99% 6.77% 7.4% 2.51% 3.9% 1.2% 0.79%
2026/09/29 7.79% 12.79% 5.38% 2.97% 5.73% 4.69% 4.37% 3.44% 0.69% 0.26%
2026/09/30 8.65% 7.83% 3.86% 3.57% 3.56% 3.32% 3.14% 2.84% 1.6% 0.89%
  • heatable.co.uk
  • 123-reg.co.uk
  • checkatrade.com
  • forbes.com
  • ionos.co.uk
  • fasthosts.co.uk
  • names.co.uk
  • airtasker.com
  • thermacoolservices.co.uk
  • uk1tech.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, Checkatrade.com led with a peak spend share of 27.38% on the 13th. Heatable.co.uk and 123-reg.co.uk showed fluctuations, while Forbes.com maintained a steady low. The month concluded with diverse spend patterns.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 132
2026/09/02 155
2026/09/03 157
2026/09/04 156
2026/09/05 154
2026/09/06 152
2026/09/07 169
2026/09/08 168
2026/09/09 165
2026/09/10 165
2026/09/11 147
2026/09/12 143
2026/09/13 137
2026/09/14 134
2026/09/15 136
2026/09/16 144
2026/09/17 149
2026/09/18 169
2026/09/19 147
2026/09/20 151
2026/09/21 149
2026/09/22 161
2026/09/23 160
2026/09/24 162
2026/09/25 148
2026/09/26 138
2026/09/27 139
2026/09/28 157
2026/09/29 153
2026/09/30 161

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 132 and peaking at 169 twice. The month concluded with a stable 161, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
airtasker.com 3.77%
wolseley.co.uk 2.16%
tester.co.uk 1.63%
officeboffins.co.uk 1.59%
pattesters.co.uk 1.42%
names.co.uk -0.94%
pm247.co.uk -1.27%
checkatrade.com -3.11%
regus.com -3.86%
heatable.co.uk -5.64%

Copyright © Adthena. All rights reserved.

Airtasker.com soared with a 3.77% click share increase, while heatable.co.uk plummeted by 5.64%. Wolseley.co.uk gained 2.16%, contrasting regus.com’s 3.86% drop.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date officeboffins.co.uk heatable.co.uk test-meter.co.uk airtasker.com checkatrade.com tester.co.uk thermacoolservices.co.uk ismash.com amazon.co.uk regus.com
2026/09/01 20.85% 16.77% 1.95% 4.77% 1.23% 3.07% 2.43% 1.55% 0.11% 10.44%
2026/09/02 13.62% 10.32% 3.51% 3.68% 7.02% 1.01% 1.34% 1.66% 0.9% 0.01%
2026/09/03 0% 8.7% 3.53% 4.03% 3.85% 2.97% 3.35% 0.97% 1.6% 18.23%
2026/09/04 0% 14.97% 4.21% 4.1% 6.13% 5.71% 1.89% 0.58% 2.99% 16.23%
2026/09/05 0% 12.66% 4.89% 3.44% 10.93% 3.24% 4.65% 2.17% 2.32% 15.55%
2026/09/06 0% 9.38% 4.21% 4.17% 12.36% 2.99% 7.71% 1.93% 5.66% 15.19%
2026/09/07 0% 14.19% 3.67% 3.24% 4.69% 2.94% 4.11% 2.97% 3.1% 8.73%
2026/09/08 7.79% 9.44% 0.72% 4.04% 8.01% 1.46% 4.24% 2.15% 5.45% 15.59%
2026/09/09 0% 3.75% 2.09% 4.7% 7.6% 4.2% 7.1% 4.59% 4.41% 8.29%
2026/09/10 7.23% 6.78% 4.28% 2.95% 4.81% 1.26% 7.34% 3.97% 1.29% 14.45%
2026/09/11 0% 10.09% 2.46% 4.59% 4.42% 1.77% 1.35% 3.17% 3.58% 8.5%
2026/09/12 0% 16.48% 3.06% 4.44% 17.5% 5.87% 3.68% 3.68% 2.44% 5.73%
2026/09/13 0% 11.56% 2.02% 3.2% 19.86% 2.33% 2.5% 3.18% 1.41% 10.86%
2026/09/14 15.17% 10.78% 3.24% 3.06% 13.71% 1.54% 2.48% 4.15% 2.67% 0%
2026/09/15 15.99% 11.91% 2.59% 3.24% 13.95% 1.05% 1.76% 2.47% 1.54% 8%
2026/09/16 0% 12.98% 4.75% 3.86% 6.58% 1.08% 6.05% 3.47% 5.08% 5.23%
2026/09/17 8.29% 2.59% 4.01% 4.07% 11.68% 3.2% 1.87% 4.61% 3.49% 8.29%
2026/09/18 9.93% 1.61% 4.12% 4.88% 5.99% 4.49% 5.34% 3.84% 5.04% 0%
2026/09/19 0% 4.37% 3.2% 6.01% 14.78% 3.88% 4.67% 4.12% 3.36% 0%
2026/09/20 0% 2.96% 4.48% 3.82% 12.31% 3.26% 4.61% 2.39% 3.01% 23.29%
2026/09/21 17.36% 1.21% 3.83% 3.84% 5.16% 3.71% 7.97% 1.86% 3.19% 8.68%
2026/09/22 0% 3.59% 4.45% 4.91% 7.65% 4.07% 5.86% 3.11% 2.26% 0%
2026/09/23 7.95% 3.48% 3.79% 5.72% 9.48% 4.91% 5.4% 2.81% 2.11% 0%
2026/09/24 10.35% 1.24% 3.41% 4.07% 3.64% 6.2% 11.52% 5.59% 1.52% 0%
2026/09/25 11.18% 0.67% 6.33% 5.5% 6.56% 5.22% 6.44% 4.97% 2.12% 0%
2026/09/26 0% 1.3% 3.59% 6.51% 10.51% 5.16% 4.4% 4.32% 1.89% 8.03%
2026/09/27 8.12% 0.66% 6.11% 5.39% 8.23% 5.37% 7.97% 5.09% 3.02% 0%
2026/09/28 7.88% 0.61% 3.64% 5.81% 2.03% 4.38% 2.09% 3.26% 3.03% 0%
2026/09/29 0% 5.76% 7.43% 6.27% 5.27% 5.18% 1.28% 2.76% 2.58% 0%
2026/09/30 8.82% 5.25% 4.96% 4.34% 4.12% 3.46% 3.24% 2.77% 1.35% 0%
  • officeboffins.co.uk
  • heatable.co.uk
  • test-meter.co.uk
  • airtasker.com
  • checkatrade.com
  • tester.co.uk
  • thermacoolservices.co.uk
  • ismash.com
  • amazon.co.uk
  • regus.com

Copyright © Adthena. All rights reserved.

In September 2026, OfficeBoffins.co.uk saw fluctuating impressions, peaking early and mid-month. Heatable.co.uk’s share declined steadily, while Test-Meter.co.uk maintained a stable presence. Airtasker.com and Checkatrade.com experienced varied trends, with Checkatrade.com peaking mid-month. Regus.com had sporadic visibility, ending the month with no impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Trusted Plumbers near you - Plumbers Near Me https://www.checkatrade.com › plumber › uk

    Checkatrade plumbers pass up to 12 checks. Find checked & reviewed Plumbers...

  2. 2
    Home AC Installed Super Fast | Speedy Installations https://www.heatable.co.uk

    Save £200 of all AC installs this week only. In 3 simple steps, you'll be up, running and cooling.

  3. 3
    Office Furniture UK | Office Desks Next Day UK https://www.officeboffins.co.uk

    Large Order Discounts within Minutes & Free Space Planning Service Available. Huge Choice of Commercial Office Desks with Free Delivery or Installation Available. Massive Office Desk Range.

  4. 4
    Fully Equipped Offices https://www.regus.com

    Official Regus™ Website — Discover Our Wide Range Of Coworking Deals For Businesses Of All Sizes And Budgets.

  5. 5
    Built For 20+ Employees https://www.sage.com

    Tailored To Your Industry — Manage your entire asset lifecycle in one system and automate processes. Simplify finance with...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Checkatrade.com stands out by emphasizing trust with their “12 checks” for plumbers. Heatable.co.uk captures urgency with a limited-time £200 discount on AC installations. Officeboffins.co.uk offers convenience with next-day delivery and free space planning. Regus.com highlights flexibility with coworking deals for all budgets. Sage.com targets larger businesses, focusing on comprehensive asset management.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports