UK Services IT and Technology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6877231182
78.3122768818
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 3%
Navigational 9%
Seasonal 0%
Local 15%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
airtasker.com 15.04
claritycheck.com 12.1
regus.com 10.95
checkatrade.com 5.89
ismash.com 5.39
webador.co.uk 4.18
shredit.co.uk 3.5
housekeep.com 2.84
tester.co.uk 2.01
ratedpeople.com 1.64
others 36.46
  • airtasker.com - 15.04%
  • claritycheck.com - 12.1%
  • regus.com - 10.95%
  • checkatrade.com - 5.89%
  • ismash.com - 5.39%
  • webador.co.uk - 4.18%
  • shredit.co.uk - 3.5%
  • housekeep.com - 2.84%
  • tester.co.uk - 2.01%
  • ratedpeople.com - 1.64%
  • others - 36.46%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 36.46% click share, while airtasker.com leads individual domains at 15.04%. Claritycheck.com follows with 12.1%, and regus.com at 10.95%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date uk1tech.co.uk fasthosts.co.uk one.com shredit.co.uk servicenow.com top10.com airtasker.com vitally.io checkatrade.com claritycheck.com
2026/04/01 3.64% 2.95% 3.83% 2.62% 2.74% 3.18% 2.22% 2.42% 14.05% 4.14%
2026/04/02 1.39% 3.7% 3.34% 3.27% 2.96% 4.15% 2.57% 0% 5.71% 5.27%
2026/04/03 2.77% 3.99% 4.62% 3.25% 3.77% 3.69% 2.45% 2.07% 1.22% 4.29%
2026/04/04 6.37% 2.99% 5.03% 2.88% 3.01% 3.9% 3.1% 3.76% 2.49% 5.04%
2026/04/05 3.54% 2.81% 5.06% 2.59% 3.25% 3.95% 1.77% 4.43% 3.49% 4.66%
2026/04/06 4.33% 3.29% 4.94% 3.37% 4.27% 2.12% 2.88% 2.63% 2.49% 4.39%
2026/04/07 3.13% 1.48% 3.97% 2.79% 1.85% 2.64% 2.18% 4.88% 11.15% 2.57%
2026/04/08 2.69% 1.49% 3.69% 2.35% 4.65% 3.31% 2.37% 3.63% 5.74% 3.12%
2026/04/09 2.37% 1.69% 5.58% 2.73% 3.84% 4.97% 3.03% 6.75% 2.07% 3.46%
2026/04/10 4.46% 1.47% 5.87% 3.37% 2.02% 2.92% 2.1% 5.81% 1.41% 2.72%
2026/04/11 6.65% 2.23% 6.44% 4.15% 2.61% 3.52% 2.72% 3.01% 1.12% 5.58%
2026/04/12 6.11% 0.9% 3.38% 3.7% 4.47% 2.9% 5.02% 3.86% 0.18% 5.93%
2026/04/13 2.95% 3.19% 5.36% 1.67% 1.11% 4.45% 2.58% 7.33% 3.35% 3.83%
2026/04/14 2.73% 5.69% 3.38% 2.71% 3.6% 3.38% 2.98% 2.33% 3.29% 3.26%
2026/04/15 2.29% 3.89% 2.8% 2.26% 2.65% 3.43% 3.14% 4.82% 8.89% 3.35%
2026/04/16 2.5% 3.1% 2.98% 1.44% 1.91% 1.55% 3.23% 4.95% 13.52% 3.37%
2026/04/17 2.86% 3.29% 3.89% 4.41% 4.17% 1.79% 4.36% 2% 1.41% 5.35%
2026/04/18 5.46% 3.64% 6.91% 5.36% 3.96% 2.41% 4.44% 3.42% 2.55% 5.02%
2026/04/19 4.16% 4.98% 4.74% 4.2% 1.12% 4.73% 3.64% 2.57% 1.87% 5.42%
2026/04/20 2.56% 2.48% 3.59% 4.21% 2.24% 1.37% 2.87% 3.22% 4.49% 4.62%
2026/04/21 1.81% 1.2% 3.72% 2.82% 4.13% 1.79% 2.38% 4.24% 5.42% 3.62%
2026/04/22 4.1% 2.68% 5.74% 3.86% 3.07% 3.13% 3.11% 2.66% 0.96% 4.87%
2026/04/23 3.23% 2.26% 4.25% 2.5% 3.91% 2.17% 3.08% 5.06% 7.14% 2.33%
2026/04/24 6.22% 5.05% 5.59% 2.61% 3.06% 1.19% 2.68% 4.11% 7.04% 2.14%
2026/04/25 5.08% 3.75% 6.59% 4.59% 4.15% 2.08% 3.74% 3.58% 3.86% 3.14%
2026/04/26 5.21% 7.77% 7.86% 4.51% 2.72% 2.64% 4.04% 0% 1.97% 2.96%
2026/04/27 4.11% 6.4% 3.03% 3.74% 5.64% 1.1% 3.47% 0% 7.02% 2.45%
2026/04/28 5.35% 6.52% 2.62% 1.55% 4.11% 3.14% 2.31% 0.74% 1.7% 1.45%
2026/04/29 1.21% 3.87% 5.92% 1.17% 3.31% 3.5% 2.94% 1.59% 5.55% 0.89%
2026/04/30 4.28% 3.98% 3.66% 3.58% 3.57% 3.51% 3.44% 1.37% 1.05% 1.02%
  • uk1tech.co.uk
  • fasthosts.co.uk
  • one.com
  • shredit.co.uk
  • servicenow.com
  • top10.com
  • airtasker.com
  • vitally.io
  • checkatrade.com
  • claritycheck.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Checkatrade.com started strong but fluctuated, ending with a dip. One.com and Fasthosts.co.uk showed consistent growth, while Vitally.io peaked mid-month. Claritycheck.com experienced a steady decline, closing April with the lowest share.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 213
2026/04/02 213
2026/04/03 228
2026/04/04 184
2026/04/05 209
2026/04/06 213
2026/04/07 229
2026/04/08 224
2026/04/09 206
2026/04/10 204
2026/04/11 189
2026/04/12 178
2026/04/13 206
2026/04/14 208
2026/04/15 212
2026/04/16 196
2026/04/17 202
2026/04/18 185
2026/04/19 188
2026/04/20 218
2026/04/21 202
2026/04/22 207
2026/04/23 217
2026/04/24 202
2026/04/25 173
2026/04/26 183
2026/04/27 196
2026/04/28 199
2026/04/29 200
2026/04/30 193

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 229 on April 7, then declining to 193 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
airtasker.com 3.02%
quantum-electrical.co.uk 2.01%
spindoctoruk.co.uk 1.23%
shredit.co.uk 0.86%
tvrepairexpert.com 0.84%
checkatrade.com -0.63%
ismash.com -1.43%
claritycheck.com -1.7%
ratedpeople.com -2.26%
regus.com -3.14%

Copyright © Adthena. All rights reserved.

Airtasker.com surged by 3.02%, while regus.com dropped by 3.14%. Quantum-electrical.co.uk gained 2.01%, contrasting with ratedpeople.com’s 2.26% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date regus.com airtasker.com claritycheck.com housekeep.com uk1tech.co.uk ismash.com terabyteelectronics.co.uk verisure.co.uk checkatrade.com ratedpeople.com
2026/04/01 3.61% 3.19% 16.17% 1.82% 2.41% 2.25% 0.47% 1.65% 12.52% 2.16%
2026/04/02 10.01% 3.05% 17.77% 1.88% 0.68% 2.53% 0.57% 2.35% 5.87% 2.09%
2026/04/03 25.22% 2.93% 13.48% 1.49% 1.34% 2.45% 0.49% 1.35% 1.22% 0.38%
2026/04/04 24.07% 3.37% 14.94% 1.94% 2.72% 5.13% 0.67% 1.82% 2.55% 7.73%
2026/04/05 7.18% 2.73% 18.1% 2.23% 1.57% 3.17% 1.07% 2.03% 2.89% 10.86%
2026/04/06 0% 5.09% 19.78% 3.06% 2.35% 4.52% 1.51% 2.44% 3.63% 2.67%
2026/04/07 16.68% 2.84% 8.64% 1.73% 1.83% 1.51% 1% 1.62% 11.11% 3.37%
2026/04/08 15.2% 3.39% 12.54% 2.37% 1.48% 3.76% 3.24% 2.1% 6.14% 0.07%
2026/04/09 25.29% 3.73% 11.87% 2.04% 1.24% 4.03% 1.25% 1.38% 2.26% 2.18%
2026/04/10 22.74% 2.62% 9.57% 2.24% 2.1% 3.52% 2.04% 2.18% 2.45% 2.22%
2026/04/11 17.47% 3.23% 18.98% 3.04% 2.85% 3.57% 3.38% 1.8% 1.81% 2.48%
2026/04/12 17.78% 5.92% 18.44% 2.35% 2.29% 4.76% 1.99% 1.85% 0.29% 0.65%
2026/04/13 8.35% 3.5% 15.23% 2.15% 1.91% 4.51% 0.79% 2.06% 4.01% 2.77%
2026/04/14 19.76% 3.88% 11.89% 1.74% 1.47% 2.71% 2.23% 1.52% 3.54% 3.63%
2026/04/15 12.96% 4.12% 12.73% 2% 1.48% 4.17% 3.91% 1.3% 6.33% 7.91%
2026/04/16 13.36% 4.01% 11.7% 1.76% 1.05% 1.96% 2.36% 1.67% 9.78% 9.95%
2026/04/17 5.09% 5.61% 20.13% 2.54% 1.65% 4.04% 4.46% 1.1% 1.55% 1.51%
2026/04/18 14.16% 5.63% 18.43% 3.54% 1.98% 4.67% 1.78% 2% 2.97% 0.63%
2026/04/19 13.2% 5.26% 21.22% 2.84% 2.34% 3.57% 2.65% 2.81% 2.81% 2.27%
2026/04/20 11.64% 3.48% 16.18% 1.31% 1.01% 2.35% 0.91% 1.92% 3.47% 0.35%
2026/04/21 22.32% 2.77% 12.17% 1.63% 0.59% 2.44% 2.25% 0.86% 5.27% 2.57%
2026/04/22 9.8% 3.51% 15.57% 0.96% 1.51% 0.87% 2.57% 1.4% 1.27% 0.24%
2026/04/23 0% 4.92% 11% 1.9% 1.88% 2.47% 1.16% 1.99% 7.12% 0.32%
2026/04/24 15.15% 3.64% 7.88% 2.61% 3.55% 1.85% 0.86% 2.09% 5.81% 0%
2026/04/25 16.29% 5.35% 11.82% 2.07% 2.83% 3.48% 3.11% 2.15% 4.08% 0%
2026/04/26 17% 6% 13.05% 2.66% 3.73% 1.58% 1.66% 2.2% 2.75% 0.17%
2026/04/27 9.5% 5.17% 11.22% 2.09% 2.57% 3.13% 1.87% 2.25% 5.49% 0%
2026/04/28 34.14% 2.76% 4.77% 1.55% 2.41% 2.9% 1.51% 1.69% 2.09% 0.06%
2026/04/29 0% 5% 4.63% 3.91% 1.02% 4.09% 2.18% 3.29% 6% 0.16%
2026/04/30 9.89% 5.09% 4.39% 2.97% 2.52% 2.21% 1.9% 1.66% 1.44% 0.49%
  • regus.com
  • airtasker.com
  • claritycheck.com
  • housekeep.com
  • uk1tech.co.uk
  • ismash.com
  • terabyteelectronics.co.uk
  • verisure.co.uk
  • checkatrade.com
  • ratedpeople.com

Copyright © Adthena. All rights reserved.

Regus.com saw a rollercoaster ride in April, peaking at 34.14% on the 28th. Claritycheck.com started strong but dipped to 4.39% by month’s end. Airtasker.com maintained a steady presence, while Housekeep.com and UK1tech.co.uk showed modest fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Airtasker® https://www.airtasker.com

    Airtasker® UK - Official Site — Post Your Task. Review Offers. Get It Done. Rated Taskers & Insurance Covered Jobs. Same Day...

  2. 2
    Website Builder | Create Your Risk Free Website https://www.ionos.co.uk

    Build a professional-looking site with MyWebsite. From only £1/month excl. VAT.

  3. 3
    Find Local Electricians https://www.ratedpeople.com

    Match With Local Electricians — Overwhelmed trying to find a rated & reviewed tradesperson near you, Rated People can help. Post...

  4. 4
    Fully Equipped Offices | Modern Office Space Solutions https://www.regus.com

    The World’s Largest Provider Of Flexible Workspace Solutions. Enquire Now! Fully Equipped Offices With Flexible Rental Terms & Inspiring Work Environments.

  5. 5
    Small Business It Support Systems | Small business IT specialists https://www.vorboss.com

    We handle your IT so your team can focus on what really drives your business. Get in touch. No hidden costs or complex contracts.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Airtasker® stands out with its promise of efficiency and reliability, while IONOS entices with affordability in website creation. Rated People connects users with trusted electricians, and Regus offers flexible office solutions. Vorboss simplifies IT for small businesses, emphasizing transparency and focus.

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