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US Services IT and Technology - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.712803661
69.287196339
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 10%
Seasonal 0%
Local 6%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 24.16
top10.com 15.03
whitepages.com 11.59
vivint.com 10.75
forbes.com 4.49
thumbtack.com 3.28
intelius.com 3.13
uline.com 1.34
shredit.com 1.01
yelp.com 0.9
others 24.32
  • beenverified.com - 24.16%
  • top10.com - 15.03%
  • whitepages.com - 11.59%
  • vivint.com - 10.75%
  • forbes.com - 4.49%
  • thumbtack.com - 3.28%
  • intelius.com - 3.13%
  • uline.com - 1.34%
  • shredit.com - 1.01%
  • yelp.com - 0.9%
  • others - 24.32%

Copyright © Adthena. All rights reserved.

In the PPC landscape, BeenVerified leads with 24.16% click share, closely followed by Top10 at 15.03%. Others collectively hold 24.32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date top10.com vivint.com thumbtack.com forbes.com beenverified.com adtsecurity.com whitepages.com intelius.com yelp.com ars.com
2026/08/01 9.9% 6.27% 12.01% 2.45% 14.94% 1.26% 2.46% 2.61% 2.1% 3.96%
2026/08/02 7.79% 9.29% 6.96% 3.05% 21.1% 1.28% 3.46% 1.86% 2.31% 5.1%
2026/08/03 10.25% 1.95% 11.08% 2.37% 17.84% 0.7% 2.46% 1.46% 1.14% 3.68%
2026/08/04 7.92% 4.65% 6.6% 4.62% 13.93% 1.11% 2.08% 0.32% 8.53% 3.78%
2026/08/05 6.19% 4.44% 12.37% 2.98% 8.08% 1.41% 0.68% 0.17% 5.62% 10.28%
2026/08/06 11.18% 10.27% 4.58% 2.54% 14.28% 2.7% 1.9% 2.82% 1.12% 1.77%
2026/08/07 7.14% 8.17% 3.25% 2.99% 16.01% 2.34% 2.6% 4.85% 2.23% 3.49%
2026/08/08 20.04% 12.34% 1.95% 2.83% 26.49% 2.04% 0.05% 1.39% 6.2% 0%
2026/08/09 12.42% 13.62% 0.46% 3.25% 16.4% 2.11% 0.18% 2.44% 12.39% 0.29%
2026/08/10 5.92% 10.95% 15.76% 2% 10.87% 3.31% 3.11% 2.37% 0.02% 0.5%
2026/08/11 6.55% 18.01% 4.61% 1.24% 15.55% 2.93% 8.56% 1.17% 0.49% 1.94%
2026/08/12 5.48% 23.5% 0.74% 3.65% 8.97% 2.96% 4.87% 1.18% 0.77% 3.7%
2026/08/13 6.82% 20.89% 1.07% 2.25% 11.21% 3% 5.48% 2.97% 0.07% 1.46%
2026/08/14 8.3% 19.14% 1.49% 2.88% 16.59% 3.42% 1.48% 1.2% 0.08% 0.04%
2026/08/15 6.14% 18.21% 0.49% 3.26% 18.08% 1.88% 5.27% 2.09% 1.98% 3.9%
2026/08/16 8.03% 20.64% 1.18% 2.35% 13.77% 2.66% 2.33% 1.79% 0.88% 4.54%
2026/08/17 9.54% 21.19% 1.06% 4.03% 24.15% 2.45% 2.75% 2.72% 0% 0.89%
2026/08/18 8.42% 15.01% 9.09% 0.62% 27.95% 1.53% 4.45% 3.1% 0% 0%
2026/08/19 14.06% 15.98% 7.75% 2.67% 15.29% 3.43% 0.67% 0.49% 0.01% 0.18%
2026/08/20 7.33% 20.42% 0.92% 3.74% 14.79% 2.38% 4.04% 0.83% 0.04% 1.26%
2026/08/21 10.52% 17.33% 0.29% 1.03% 22.27% 1.41% 3.87% 2.84% 0.66% 0.14%
2026/08/22 20.99% 11.4% 0.94% 3.17% 27.7% 0.94% 6.25% 7.87% 0.02% 0.04%
2026/08/23 17.34% 9.32% 1.93% 2.64% 23.51% 0.89% 6.76% 3.79% 1.7% 0.53%
2026/08/24 13.14% 16.07% 0.81% 0.74% 20.85% 1.39% 6.8% 3.54% 0.01% 0.27%
2026/08/25 11.86% 11.09% 9.18% 1.96% 18.7% 0.85% 6.28% 2.57% 1.68% 0.43%
2026/08/26 14.98% 16.36% 5.88% 2.19% 12.91% 0.7% 1.48% 1.73% 0.23% 0.64%
2026/08/27 13.77% 16.19% 3.11% 6.3% 11.58% 0.76% 4.08% 3.03% 0.06% 0.4%
2026/08/28 18.79% 12.17% 1.64% 6.62% 7.26% 1.11% 0.67% 0.31% 3.97% 4.67%
2026/08/29 18.82% 12.61% 10.04% 5.94% 7.73% 0.96% 2.69% 0.06% 3.35% 0.06%
2026/08/30 16.07% 12.97% 10.05% 6.19% 7.66% 1.58% 2.44% 0.23% 5.97% 5.08%
2026/08/31 18.82% 12.58% 11.53% 7.23% 6.23% 1.73% 1.55% 0.69% 0.41% 0.34%
  • top10.com
  • vivint.com
  • thumbtack.com
  • forbes.com
  • beenverified.com
  • adtsecurity.com
  • whitepages.com
  • intelius.com
  • yelp.com
  • ars.com

Copyright © Adthena. All rights reserved.

In August 2026, “top10.com” saw fluctuating PPC spend, peaking at 20.99% on the 22nd. “vivint.com” had a notable rise, reaching 23.5% on the 12th. “beenverified.com” led with 27.95% on the 18th. The month concluded with “top10.com” and “beenverified.com” dominating the spend share.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 566
2026/08/02 549
2026/08/03 519
2026/08/04 600
2026/08/05 455
2026/08/06 415
2026/08/07 370
2026/08/08 319
2026/08/09 325
2026/08/10 388
2026/08/11 398
2026/08/12 378
2026/08/13 375
2026/08/14 359
2026/08/15 331
2026/08/16 323
2026/08/17 313
2026/08/18 332
2026/08/19 304
2026/08/20 310
2026/08/21 328
2026/08/22 310
2026/08/23 297
2026/08/24 323
2026/08/25 289
2026/08/26 300
2026/08/27 312
2026/08/28 366
2026/08/29 344
2026/08/30 356
2026/08/31 379

Copyright © Adthena. All rights reserved.

August began with 566 advertisers, peaking at 600 on the 4th. A decline followed, reaching a low of 289 on the 25th. The month concluded with a slight recovery, ending at 379 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
top10.com 5.09%
whitepages.com 2.02%
forbes.com 1.07%
intelius.com 0.56%
idealservices.com 0.46%
asurion.com -0.49%
beenverified.com -0.56%
yelp.com -0.59%
uline.com -0.74%
thumbtack.com -1.07%

Copyright © Adthena. All rights reserved.

Top10.com surged with a 5.09% click share increase, while whitepages.com rose by 2.02%. Forbes.com gained 1.07%. Conversely, thumbtack.com dropped by 1.07%, and uline.com fell by 0.74%.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date top10.com beenverified.com forbes.com thumbtack.com vivint.com puls.com whitepages.com intelius.com uline.com homeadvisor.com
2026/08/01 15.29% 24.99% 3.64% 7.89% 2.11% 0.68% 4.12% 3.35% 4.18% 3.67%
2026/08/02 11.53% 35.18% 4.56% 5.42% 3.17% 2.21% 4.52% 2.91% 2.36% 5.15%
2026/08/03 15.19% 29.88% 3.29% 7.89% 0.72% 1.07% 3.39% 1.78% 0.87% 2.37%
2026/08/04 13.75% 23.8% 7.31% 5.21% 1.64% 0.96% 3.37% 0.59% 1.23% 3.01%
2026/08/05 11.46% 15.59% 4.85% 9.64% 1.8% 2.6% 1.22% 0.35% 0.77% 0.57%
2026/08/06 14.52% 22.3% 3.92% 4.92% 3.22% 1.56% 2.47% 3.53% 5.42% 0.8%
2026/08/07 12.75% 27.98% 5.18% 3.35% 2.82% 0.92% 3.33% 5.44% 1.35% 0.98%
2026/08/08 28.25% 37.98% 3.03% 1.86% 3.7% 1.04% 0.06% 2.11% 0.28% 0.27%
2026/08/09 21.98% 26.9% 3.76% 0.34% 4.75% 2.13% 0.22% 3.55% 1.69% 0%
2026/08/10 10.54% 18.43% 2.82% 11.81% 3.6% 2.78% 4.16% 4.52% 3.26% 0.13%
2026/08/11 10.85% 26.51% 1.87% 4.79% 5.71% 3.8% 11.03% 2.34% 2.91% 0.05%
2026/08/12 12.14% 20.71% 6.93% 1.21% 9.72% 0.08% 8.72% 2.76% 0.23% 0.04%
2026/08/13 12.72% 22.44% 3.49% 1.78% 7.32% 1.51% 7.92% 5.61% 0.34% 0.11%
2026/08/14 14.95% 28.95% 4.92% 1.13% 6.58% 1.11% 2.22% 2.55% 3.01% 1.32%
2026/08/15 11.39% 32.49% 5.49% 0.66% 6.49% 1.43% 7.57% 4.34% 0.15% 0%
2026/08/16 14.78% 26.25% 4.04% 1.91% 7.38% 0.28% 3.7% 4.01% 0.4% 0.03%
2026/08/17 15.66% 37.47% 6.14% 0.89% 6.56% 0.55% 3.62% 3.98% 0.65% 0.13%
2026/08/18 10.99% 45% 1.11% 4.78% 4.86% 0.54% 5.89% 5.05% 0.11% 0.03%
2026/08/19 20.41% 25.93% 5.12% 4.92% 5.49% 0.59% 1.24% 0.98% 0.14% 0.17%
2026/08/20 13.52% 27.68% 5.61% 1.57% 7.38% 0.37% 6.05% 1.58% 0.34% 0%
2026/08/21 15.2% 34.16% 1.32% 0.37% 5.28% 0.41% 4.63% 3.14% 3.19% 0.01%
2026/08/22 22.19% 37.93% 4.1% 0.46% 3.31% 0.49% 6.9% 7.81% 2.43% 0%
2026/08/23 20.01% 36.08% 3.67% 1.98% 2.89% 0.1% 7.94% 5.2% 0.66% 0.08%
2026/08/24 17.82% 34.15% 1.26% 0.97% 5.46% 1.58% 9% 4.55% 0.11% 0.03%
2026/08/25 16.53% 29.63% 2.98% 3.54% 3.78% 0.71% 7.98% 3.77% 0.16% 0.01%
2026/08/26 22.41% 23.79% 3.88% 4.01% 5.8% 0.14% 2.6% 3.63% 1.71% 0%
2026/08/27 18.68% 21.79% 10.34% 3.55% 6% 0.29% 5.72% 3.64% 0.97% 0.78%
2026/08/28 27.21% 15.4% 10.51% 2.01% 4.66% 0.94% 1.15% 0.65% 0.82% 0.17%
2026/08/29 25.9% 16.24% 9.74% 5.49% 4.75% 1.05% 3.98% 0.16% 0.28% 2.25%
2026/08/30 24.89% 17.11% 9.96% 4.49% 5.18% 1.98% 3.83% 0.57% 0.39% 0.05%
2026/08/31 24.54% 12.54% 11.12% 11.04% 4.56% 2.22% 2.06% 1.59% 1.45% 0.19%
  • top10.com
  • beenverified.com
  • forbes.com
  • thumbtack.com
  • vivint.com
  • puls.com
  • whitepages.com
  • intelius.com
  • uline.com
  • homeadvisor.com

Copyright © Adthena. All rights reserved.

In August 2026, “beenverified.com” dominated with a peak impression share of 45.00% on the 18th. “top10.com” saw fluctuations, peaking at 28.25% on the 8th. “forbes.com” ended strong at 11.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Reverse Lookup Any Number - Enter a Name or Phone Number https://www.beenverified.com

    Get Peace of Mind— Perform a Reverse Phone Number Search.

  2. 2
    Best Reverse Phone Search 2026 - Only 6 Passed Our Checklist https://www.forbes.com › phone › lookup

    Lookup by Name, Phone, Email, Address & More. Find Public Records Online.

  3. 3
    Don't Waste Your Money - Just Type In A Number https://tracking.intelius.com/lookup/phone

    Search by entering a phone number. That mystery number may be an old friend. Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of...

  4. 4
    Just Type In A Number or Name - Don't Waste Your Money https://www.top10.com › best › phonelookup

    Phone Number Search: Lookup Anything on Anyone Online. Get Details & Contact Info.

  5. 5
    Reverse Phone Lookup - Whitepages® Official Site https://www.whitepages.com › reverse_phone › lookup

    Reverse Phone Lookups. Find the Owner's Name, Location & Personal Details with Whitepages.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, Forbes, Intelius, Top10, and Whitepages dominate Google’s SERP. Their ads emphasize ease, reliability, and comprehensive data access. Themes of trust and thoroughness resonate, promising users peace of mind and detailed insights into unknown numbers.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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