US Services IT and Technology - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.4992229451
60.5007770549
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 14%
Seasonal 0%
Local 6%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
top10.com 19.15
thumbtack.com 12.98
forbes.com 8.8
vivint.com 8.79
beenverified.com 6.66
puls.com 1.92
shredit.com 1.63
intelius.com 1.41
uline.com 1.34
lg.com 1.32
others 36
  • top10.com - 19.15%
  • thumbtack.com - 12.98%
  • forbes.com - 8.8%
  • vivint.com - 8.79%
  • beenverified.com - 6.66%
  • puls.com - 1.92%
  • shredit.com - 1.63%
  • intelius.com - 1.41%
  • uline.com - 1.34%
  • lg.com - 1.32%
  • others - 36%

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In the PPC landscape, ‘others’ dominate with 36%, while top10.com leads individual advertisers at 19.15%. Thumbtack.com follows with 12.98%, and forbes.com at 8.8%.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vivint.com top10.com ars.com thumbtack.com forbes.com beenverified.com puls.com adtsecurity.com sila.com perfecthomeservices.com
2026/09/01 18.82% 12.96% 0.1% 7.51% 7.86% 9.92% 2.59% 1.73% 0.38% 0%
2026/09/02 11.31% 11.22% 0.41% 7.56% 5.1% 4.75% 0.91% 1.27% 0% 0%
2026/09/03 7.73% 10.78% 0.12% 11.78% 6.13% 3.96% 1.27% 2.27% 2.25% 0.18%
2026/09/04 8.25% 6.8% 1.02% 16.62% 4.71% 2.81% 1.86% 1.51% 5.31% 0%
2026/09/05 10% 12.93% 0.89% 7.05% 5.34% 2% 3.21% 1.95% 5.72% 0%
2026/09/06 8.03% 8.25% 1.73% 23.26% 4.44% 2.66% 3% 1.59% 2.1% 0%
2026/09/07 6.55% 7.78% 0.96% 33.92% 3.77% 3.19% 1.18% 1.26% 0.29% 0%
2026/09/08 7.56% 9.3% 0.95% 27.53% 5.9% 3.47% 1.63% 1.45% 0.38% 0%
2026/09/09 6.98% 9.7% 0.6% 16.59% 6.14% 1.87% 1.33% 1.38% 6.34% 0.48%
2026/09/10 9.69% 12.03% 0.25% 14.44% 8.56% 2.23% 1.93% 2.01% 0.07% 0.68%
2026/09/11 10.36% 9.44% 0.33% 13.26% 3.18% 3.11% 1.63% 1.56% 0.35% 0%
2026/09/12 9.33% 8.31% 1.72% 16.44% 5.7% 3.71% 1.21% 0.77% 0.2% 2.75%
2026/09/13 10.28% 9.91% 2.57% 16.63% 4.91% 1.98% 1.25% 0.99% 0% 0%
2026/09/14 8.32% 8.31% 2.03% 16% 3.98% 1.85% 0.53% 1.03% 3.51% 2.09%
2026/09/15 9.27% 7.28% 0.89% 13.89% 4.36% 1.55% 1.4% 1.47% 1.76% 6.09%
2026/09/16 6.06% 5.06% 3.06% 13.1% 3.61% 1.78% 1.29% 1.24% 0.07% 7.9%
2026/09/17 8.73% 6.55% 2.27% 12.31% 3.6% 1.05% 1.3% 2.07% 0.35% 0%
2026/09/18 10.19% 7% 0.8% 7.64% 4.99% 2.79% 2.76% 1.79% 0.46% 5.32%
2026/09/19 8.22% 6.83% 6.4% 6.38% 3.03% 1.24% 2.2% 1.88% 0.78% 7.09%
2026/09/20 7.95% 10.9% 1.24% 14.02% 5.55% 2.35% 3.53% 1.99% 4.92% 4.61%
2026/09/21 6.89% 7.18% 8.13% 22.11% 4.85% 1.5% 1.96% 2.09% 2.29% 0.01%
2026/09/22 8.21% 8.82% 3.2% 16.94% 4.93% 1.18% 3.59% 1.75% 4.93% 5.54%
2026/09/23 9.42% 11.31% 1.69% 10.93% 6.21% 3.22% 2.42% 1.73% 1.41% 3.69%
2026/09/24 8.34% 9.91% 4.19% 12.28% 5.49% 2.35% 2.35% 2.05% 2.74% 0.62%
2026/09/25 10.53% 9.22% 6.6% 12.55% 5.36% 4.57% 2.02% 2.9% 2.92% 0%
2026/09/26 14.3% 12.26% 1.3% 5.62% 5.03% 3.38% 1.7% 2.68% 2.51% 0.02%
2026/09/27 11.52% 7.94% 2.22% 10.42% 6.29% 2.71% 3.86% 2.17% 3.58% 0%
2026/09/28 13.91% 8.48% 1.79% 16.8% 4.14% 3.41% 1.21% 2.35% 0.18% 0%
2026/09/29 10.23% 7.7% 2.38% 11.89% 4.06% 4.86% 1.21% 1.22% 1.59% 0%
2026/09/30 12.42% 8.39% 7.35% 5.13% 3.99% 3.55% 2.44% 2.41% 1.16% 0%
  • vivint.com
  • top10.com
  • ars.com
  • thumbtack.com
  • forbes.com
  • beenverified.com
  • puls.com
  • adtsecurity.com
  • sila.com
  • perfecthomeservices.com

Copyright © Adthena. All rights reserved.

In September 2026, Vivint.com saw fluctuating PPC spend, peaking early and stabilizing mid-month. Thumbtack.com dominated with a significant surge mid-month, while Top10.com maintained steady performance. Ars.com and Forbes.com showed modest activity, with Forbes.com experiencing a slight decline.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 405
2026/09/02 455
2026/09/03 498
2026/09/04 531
2026/09/05 527
2026/09/06 563
2026/09/07 578
2026/09/08 548
2026/09/09 559
2026/09/10 535
2026/09/11 524
2026/09/12 518
2026/09/13 527
2026/09/14 449
2026/09/15 470
2026/09/16 499
2026/09/17 490
2026/09/18 472
2026/09/19 479
2026/09/20 484
2026/09/21 542
2026/09/22 527
2026/09/23 488
2026/09/24 502
2026/09/25 511
2026/09/26 492
2026/09/27 478
2026/09/28 479
2026/09/29 450
2026/09/30 447

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Advertisers surged from 405 to 578 by September 7, then fluctuated, ending at 447.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vivint.com 1.38%
ars.com 0.95%
puls.com 0.64%
beenverified.com 0.54%
abvboston.com 0.49%
amazon.com -0.66%
top10.com -0.79%
shredit.com -0.81%
whitepages.com -1.08%
thumbtack.com -4.1%

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Vivint.com surged with a 1.38% click share increase, while Thumbtack.com plummeted by 4.1%.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date top10.com beenverified.com forbes.com vivint.com thumbtack.com ars.com puls.com uline.com intelius.com sila.com
2026/09/01 23.18% 18.13% 12.1% 6.06% 6.85% 0.11% 2.37% 1.36% 0.21% 0.15%
2026/09/02 22.63% 9.05% 8.18% 3.88% 9.8% 0.09% 1.27% 2.11% 1.17% 0%
2026/09/03 19.46% 9% 10.2% 2.7% 13.06% 0.05% 1.35% 1.16% 1.26% 1.92%
2026/09/04 14.57% 6.72% 8.21% 3.64% 15.16% 0.32% 2.59% 1.8% 2.06% 3.17%
2026/09/05 24.93% 3.89% 7.25% 3.62% 7.4% 0.28% 3.68% 1.22% 1.39% 2.65%
2026/09/06 17.55% 5.58% 6.06% 2.99% 21.38% 0.76% 3.46% 2.15% 1.42% 1.02%
2026/09/07 16.6% 7.16% 5.88% 2.7% 30.64% 0.62% 1.31% 1.46% 1.56% 0.14%
2026/09/08 18.84% 6.91% 10.29% 2.69% 22.12% 0.26% 1.83% 1.62% 3.49% 0.22%
2026/09/09 20.41% 4.51% 11.77% 2.88% 17.13% 0.48% 1.54% 1.05% 1.16% 3.84%
2026/09/10 24.21% 4.84% 15.17% 3.86% 13.28% 0.16% 2.18% 1.2% 0.16% 0.11%
2026/09/11 21.86% 7.5% 5.46% 4.19% 13.78% 0.22% 1.98% 2.01% 1.15% 0.29%
2026/09/12 17.63% 9.01% 10.3% 3.67% 16.7% 0.37% 1.31% 0.68% 0.3% 0.19%
2026/09/13 20.86% 4.79% 9.81% 3.92% 15.52% 0.69% 1.35% 0.68% 0.17% 0%
2026/09/14 20.15% 4.1% 9.4% 3.78% 13.58% 0.47% 0.79% 2.19% 0.92% 1.97%
2026/09/15 17.59% 3.62% 9.88% 4.4% 15.13% 0.42% 1.85% 0.53% 0.04% 1.49%
2026/09/16 12.85% 4.9% 7.28% 3.14% 15.6% 1.57% 2.08% 2.75% 0.18% 0.05%
2026/09/17 15.88% 2.75% 7.58% 4.16% 12.99% 1.12% 2.02% 1.7% 0.11% 0.14%
2026/09/18 15.43% 6.3% 9.11% 4.27% 9.61% 0.4% 3.72% 2.25% 0.79% 0.18%
2026/09/19 19.04% 3.47% 6.27% 4.25% 9.02% 3.09% 3.32% 1.58% 0.15% 0.47%
2026/09/20 23.33% 4.86% 10.73% 2.98% 12.11% 0.75% 4.08% 2.22% 1.33% 3.12%
2026/09/21 15.28% 3.46% 9.61% 3.07% 21.86% 4.67% 2.55% 1.24% 0.17% 1.3%
2026/09/22 19.53% 2.77% 8.33% 3.7% 18.24% 1.55% 4.29% 2.34% 1.7% 3.1%
2026/09/23 22.02% 6.81% 10.89% 3.75% 10.53% 1.71% 3.09% 1.39% 1.12% 0.55%
2026/09/24 21.96% 5.14% 10.57% 3.36% 12.6% 2.45% 3.03% 0.33% 1.01% 2.05%
2026/09/25 18.18% 10.53% 10.01% 3.92% 12.54% 3.63% 2.7% 1.46% 0.58% 1.45%
2026/09/26 23.37% 6.91% 8.44% 4.67% 6.13% 0.31% 1.84% 0.28% 2.49% 1.7%
2026/09/27 15.56% 6.03% 11.57% 4.61% 9.69% 1.97% 3.86% 0.26% 2.14% 1.84%
2026/09/28 18.04% 7.22% 6.25% 5.38% 15.62% 0.53% 1.35% 0.47% 2.32% 0.06%
2026/09/29 16.44% 10.96% 6.93% 4.27% 8.92% 0.81% 1.32% 0.83% 2.52% 1.3%
2026/09/30 15.44% 8.27% 7.41% 5.03% 4.78% 4.16% 2.52% 1.89% 1.33% 0.69%
  • top10.com
  • beenverified.com
  • forbes.com
  • vivint.com
  • thumbtack.com
  • ars.com
  • puls.com
  • uline.com
  • intelius.com
  • sila.com

Copyright © Adthena. All rights reserved.

In September 2026, “top10.com” led with fluctuating impressions, peaking at 24.93%. “thumbtack.com” surged mid-month, reaching 30.64%. “beenverified.com” and “forbes.com” showed moderate stability. By month’s end, “ars.com” and “sila.com” saw notable increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Enter a Phone Number & Search https://www.beenverified.com

    Search a Phone Number — Look Up a Phone Number in Our Database— Simple Search with Quick Results. Quickly and Easily...

  2. 2
    Only 6 Passed Our Checklist - Best Reverse Number Lookup 2026 https://www.forbes.com › phone › lookup

    Lookup by Name, Phone, Email, Address & More. Find Public Records Online. Compare the Best...

  3. 3
    We'll Fix Your Air Conditioner - AC Repair Service Dayton https://logan-inc.com › free_estimates › financing_avail

    Expert HVAC Repairs, Replacements, Maintenance & Tune-Ups. Contact Us Today! Contact Us for a Free Same Day, No Obligation Quote. Free 2nd Opinion...

  4. 4
    Same-Day Repair Services | Fast & Reliable Service https://boston.sila.com › heating › repair

    Offer Includes $99 Heating System Repair Diagnostic. Sila Offers 24/7...

  5. 5
    Just Type In A Number or Name - Don't Waste Your Money https://www.top10.com › best › phonelookup

    Phone Number Search: Lookup Anything on Anyone Online. Get Details & Contact Info.

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In the competitive world of PPC advertising, five top performers emerge with distinct themes and messaging. BeenVerified and Top10.com focus on simplicity and efficiency in phone number searches, promising quick results. Forbes.com emphasizes thoroughness, highlighting a selective checklist for reverse lookups. Logan Inc. and Sila.com shift gears to HVAC services, offering reliability and immediate assistance, with Logan Inc. providing free estimates and Sila.com ensuring 24/7 availability. Each ad leverages unique selling propositions to capture attention and drive engagement.

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