US Services IT and Technology - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.5101374971
78.4898625029
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 4%
Navigational 5%
Seasonal 0%
Local 5%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 25.6
intelius.com 12.46
whitepages.com 11.82
top10.com 9.17
vivint.com 3.43
peoplefinders.com 3.39
forbes.com 2.72
thumbtack.com 2.66
uline.com 2.32
shredit.com 1.91
others 24.52
  • beenverified.com - 25.6%
  • intelius.com - 12.46%
  • whitepages.com - 11.82%
  • top10.com - 9.17%
  • vivint.com - 3.43%
  • peoplefinders.com - 3.39%
  • forbes.com - 2.72%
  • thumbtack.com - 2.66%
  • uline.com - 2.32%
  • shredit.com - 1.91%
  • others - 24.52%

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In the PPC landscape, BeenVerified leads with 25.6% click share, followed by Intelius at 12.46%. Others collectively hold 24.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date beenverified.com intelius.com top10.com vivint.com forbes.com thumbtack.com ars.com peoplefinders.com uline.com whitepages.com
2026/05/01 19.56% 16.21% 5.44% 4.86% 0.89% 0.77% 2.82% 3.05% 1.94% 1.91%
2026/05/02 21.78% 15.53% 4.18% 6.48% 1.07% 1.5% 2.15% 3.84% 0.99% 3.88%
2026/05/03 23.71% 13.62% 5.18% 4.63% 2.23% 1.84% 0.93% 6.99% 0.46% 4.18%
2026/05/04 19.8% 9.49% 3.75% 4.04% 0.58% 7.08% 2.65% 3.36% 2.43% 1.36%
2026/05/05 19.89% 9.02% 6.53% 3.93% 2.1% 5.82% 1.43% 2.31% 2.31% 2.49%
2026/05/06 21% 8.97% 5.78% 6.39% 1.37% 4.67% 4.21% 3.27% 3.75% 1.68%
2026/05/07 21.84% 11.34% 4.26% 3.99% 2.67% 3.74% 2.39% 2.66% 3.69% 2.11%
2026/05/08 21.7% 12.46% 5.06% 1.63% 1.96% 3.32% 1.63% 3.95% 2.83% 1.93%
2026/05/09 22.22% 11.14% 3.59% 4.04% 2.82% 1.98% 1.29% 1.89% 1.02% 3.05%
2026/05/10 20.9% 7.66% 3.31% 3.62% 0.93% 7.62% 3.08% 1.91% 0.72% 3.18%
2026/05/11 23.13% 8.5% 6.31% 5.09% 1.95% 5.93% 1.64% 0.64% 3.26% 2.9%
2026/05/12 18.49% 7.98% 5.24% 5.26% 2.48% 5.25% 2.96% 0.98% 4.18% 2.75%
2026/05/13 21.94% 5.2% 6.19% 7.31% 3.26% 5.66% 5.25% 1.23% 5.89% 2.07%
2026/05/14 18.31% 6.53% 6.75% 5.41% 1.57% 3.38% 9.31% 0.43% 2.72% 3.46%
2026/05/15 21.01% 12.03% 4.89% 1.58% 1.98% 3.19% 1.57% 3.82% 2.74% 1.86%
2026/05/16 22.19% 9.03% 9.01% 4.55% 2.13% 1.99% 2.74% 3.56% 4.47% 1.68%
2026/05/17 23.97% 5.18% 12.37% 4.44% 2.16% 2.48% 0.09% 3.87% 4.55% 2.95%
2026/05/18 19.63% 4.65% 11.66% 6.12% 2.53% 6.75% 2.03% 1.97% 3.38% 1.35%
2026/05/19 19.66% 4.61% 10.2% 6.09% 0.87% 4.16% 1.11% 2.93% 4.55% 0.86%
2026/05/20 20.09% 6.12% 9.61% 4.94% 1.66% 5.3% 0.75% 2.64% 3.36% 2.01%
2026/05/21 15.58% 7.38% 9.99% 5.12% 2.21% 7.96% 2.67% 1.33% 3.71% 1.35%
2026/05/22 18.37% 8.15% 8.5% 5.44% 3.06% 1.75% 2.13% 1.51% 2.84% 1.46%
2026/05/23 17.43% 9.66% 12.5% 5.54% 3.94% 2.29% 3.4% 1.24% 4.66% 1.33%
2026/05/24 18.78% 8.12% 8.29% 3.48% 4.33% 3.62% 5.7% 1.78% 3.8% 1.66%
2026/05/25 18.89% 8.16% 5.96% 4.1% 2.79% 8.79% 2.18% 3.15% 2.11% 3.44%
2026/05/26 17.22% 5.73% 10.47% 3.77% 6.38% 7.93% 1.95% 1.17% 2.15% 2.77%
2026/05/27 15.55% 9.57% 6.74% 4.02% 3.74% 7.48% 1.86% 0.66% 1.51% 3.68%
2026/05/28 19.54% 9.95% 7.04% 4.78% 3.86% 4.54% 1.8% 1.37% 2.1% 2.35%
2026/05/29 12.55% 14.32% 7.94% 5.86% 3.72% 3.8% 0.77% 2.37% 3.08% 2.16%
2026/05/30 10.36% 11.91% 6.93% 5.17% 2.05% 5.67% 4.46% 1.62% 2.4% 1.2%
2026/05/31 16.75% 12.63% 9.78% 5.17% 3.95% 3.56% 3.18% 2.54% 2.53% 2.28%
  • beenverified.com
  • intelius.com
  • top10.com
  • vivint.com
  • forbes.com
  • thumbtack.com
  • ars.com
  • peoplefinders.com
  • uline.com
  • whitepages.com

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In May 2026, beenverified.com led with fluctuating spend, peaking mid-month. Intelius.com saw a decline, while top10.com and vivint.com showed varied trends. Forbes.com and thumbtack.com experienced growth, ending the month strong.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 513
2026/05/02 463
2026/05/03 460
2026/05/04 550
2026/05/05 575
2026/05/06 558
2026/05/07 556
2026/05/08 567
2026/05/09 481
2026/05/10 496
2026/05/11 634
2026/05/12 627
2026/05/13 572
2026/05/14 627
2026/05/15 567
2026/05/16 547
2026/05/17 543
2026/05/18 601
2026/05/19 588
2026/05/20 618
2026/05/21 628
2026/05/22 629
2026/05/23 581
2026/05/24 570
2026/05/25 631
2026/05/26 702
2026/05/27 665
2026/05/28 613
2026/05/29 637
2026/05/30 609
2026/05/31 604

Copyright © Adthena. All rights reserved.

May began with 513 advertisers, dipping to 460 by May 3. A surge followed, peaking at 702 on May 26. The month concluded with 604 advertisers, reflecting dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
top10.com 3.33%
forbes.com 1.82%
lowes.com 0.64%
intelius.com 0.48%
yelp.com 0.45%
reddiservices.com -0.3%
telephonenumberlookups.com -0.89%
peoplefinders.com -0.92%
whitepages.com -1.93%
beenverified.com -5.06%

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Top10.com surged by 3.33%, while beenverified.com plummeted by 5.06%. Forbes.com gained 1.82%, contrasting whitepages.com’s 1.93% drop.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com intelius.com top10.com forbes.com whitepages.com peoplefinders.com thumbtack.com uline.com vivint.com telephonenumberlookups.com
2026/05/01 27.11% 19.83% 6.83% 1.22% 4.2% 4.06% 0.73% 1.78% 1.72% 2.17%
2026/05/02 27.98% 18.7% 4.63% 1.22% 8.03% 4.71% 1.76% 0.7% 2.09% 1.44%
2026/05/03 28.53% 16.69% 5.97% 2.24% 7.05% 8.81% 2.02% 0.77% 1.38% 2.18%
2026/05/04 26.83% 13.27% 5.61% 0.73% 2.45% 5.02% 5.6% 2.91% 1.48% 2.51%
2026/05/05 27.88% 10.85% 8.89% 2.35% 4.72% 3.11% 4.96% 2.92% 1.39% 1.25%
2026/05/06 27.48% 11.72% 6.94% 1.89% 3.9% 4.33% 3.92% 3.47% 2.12% 0.64%
2026/05/07 28.35% 13.53% 5.42% 2.76% 4.62% 3.48% 3.42% 3.96% 1.42% 1.81%
2026/05/08 27.74% 15.24% 6.53% 2.87% 4.11% 4.89% 2.34% 3.35% 0.86% 1.55%
2026/05/09 29.35% 13.73% 5.42% 3.52% 5.53% 2.46% 1.72% 1.43% 1.27% 2.86%
2026/05/10 30.25% 11.48% 5.01% 1.15% 7.12% 2.76% 5.58% 0.81% 1.29% 2.12%
2026/05/11 28.33% 9.65% 8.61% 2.48% 4.97% 0.67% 4.82% 4.2% 1.5% 0.49%
2026/05/12 26.07% 9.58% 7.97% 3.79% 5.41% 1.32% 3.83% 4.3% 1.77% 1.89%
2026/05/13 28.72% 6.1% 8.2% 3.51% 3.1% 1.72% 3.23% 6.7% 2.44% 1.37%
2026/05/14 23.45% 8.03% 10.5% 2.08% 7.46% 0.58% 2.51% 3.14% 1.84% 0.83%
2026/05/15 27.75% 15.25% 6.53% 2.87% 4.11% 4.89% 2.33% 3.35% 0.86% 1.55%
2026/05/16 28.32% 10.94% 13.13% 2.44% 3.04% 4.57% 1.57% 3.47% 1.48% 2.26%
2026/05/17 29.71% 6.28% 16.96% 2.34% 4.91% 4.63% 1.97% 4.51% 1.44% 1.09%
2026/05/18 25.33% 6.19% 13.74% 2.73% 2.52% 2.84% 5.49% 3.56% 1.99% 0.39%
2026/05/19 25.19% 5.42% 12.5% 0.89% 1.62% 4.1% 3.09% 4.97% 2.11% 1.07%
2026/05/20 26.63% 6.93% 12.21% 1.89% 3.67% 3.65% 4.47% 3.36% 1.65% 1%
2026/05/21 22.32% 9.55% 13.14% 2.68% 2.98% 1.62% 4.11% 3.76% 1.76% 0.56%
2026/05/22 25.08% 9.94% 12.65% 4.09% 2.83% 1.99% 1.35% 3.51% 1.8% 0.48%
2026/05/23 21.94% 12.08% 16.16% 5.16% 2.49% 1.54% 2.03% 4.08% 1.75% 1.11%
2026/05/24 24.07% 9.93% 11.89% 5.76% 3.36% 2.03% 3.46% 3.6% 1.15% 1.28%
2026/05/25 24.23% 9.99% 8.77% 3.61% 5.41% 3.57% 6.39% 1.86% 1.44% 0.5%
2026/05/26 22.66% 7.39% 12.04% 7.81% 5.66% 1.52% 5.05% 2.62% 1.2% 0.83%
2026/05/27 20.76% 13.24% 9.02% 4.77% 7.33% 0.82% 5% 1.2% 1.43% 1.08%
2026/05/28 23.41% 11.68% 9.35% 4.39% 7.1% 1.51% 3.64% 1.45% 1.53% 0.58%
2026/05/29 16.18% 17.51% 10.84% 3.69% 4.09% 3.13% 2.9% 2.5% 2.01% 0.9%
2026/05/30 16.09% 16.66% 9.15% 3.24% 2.46% 2.45% 4.73% 2.05% 1.87% 0.88%
2026/05/31 20.7% 15.94% 10.8% 4.61% 4.13% 2.72% 2.56% 2.14% 1.63% 0.64%
  • beenverified.com
  • intelius.com
  • top10.com
  • forbes.com
  • whitepages.com
  • peoplefinders.com
  • thumbtack.com
  • uline.com
  • vivint.com
  • telephonenumberlookups.com

Copyright © Adthena. All rights reserved.

In May 2026, beenverified.com led with fluctuating impressions, peaking mid-month. Intelius.com saw a decline, while top10.com rose steadily. Forbes.com and whitepages.com showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Reverse Lookup Any Number https://www.beenverified.com

    Lookup Any Caller — Quick and Easy Reverse Telephone Lookup to Reveal the Possible Caller Behind the Number. Don't...

  2. 2
    Free Cell Phone Number Lookup https://tracking.intelius.com/lookup/phone

    No Hit, No Fee - Search Free — Find Owners Name, Address, Age & More w/ Our Cell Phone # Search. Search Free

  3. 3
    Don't Waste Your Money - Just Type In A Number or Name https://www.top10.com › best › phonelookup

    Phone Number Search: Lookup Anything on Anyone Online. Get Details & Contact Info.

  4. 4
    Commercial Office Products - In Stock – Ships Today https://www.uline.com › office-supplies

    Get business basics from office furniture and computer stands to coffee cups and pens. Stock up on supplies for the mailroom, bathroom...

  5. 5
    Number Lookup https://www.whitepages.com › phone › number-lookup

    Whitepages.com — Search for People by Phone Number. Find Owner's Name, Location & More with Whitepages. The...

Copyright © Adthena. All rights reserved.

In the competitive world of phone number lookup services, advertisers like BeenVerified, Intelius, and Whitepages dominate with promises of quick, easy, and free searches. Their ads emphasize convenience and comprehensive information, enticing users to uncover caller identities effortlessly. Meanwhile, Uline stands out by offering immediate shipping on essential office supplies, catering to businesses’ urgent needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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