US Services IT and Technology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.5141624931
80.4858375069
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 5%
Navigational 3%
Seasonal 0%
Local 6%
Problem Solving 24%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 25.92
intelius.com 13.92
whitepages.com 13.15
top10.com 6.9
peoplefinders.com 6.54
vivint.com 4.4
telephonenumberlookups.com 2.83
thumbtack.com 2.16
uline.com 1.91
forbes.com 1.72
others 20.55
  • beenverified.com - 25.92%
  • intelius.com - 13.92%
  • whitepages.com - 13.15%
  • top10.com - 6.9%
  • peoplefinders.com - 6.54%
  • vivint.com - 4.4%
  • telephonenumberlookups.com - 2.83%
  • thumbtack.com - 2.16%
  • uline.com - 1.91%
  • forbes.com - 1.72%
  • others - 20.55%

Copyright © Adthena. All rights reserved.

In the PPC landscape, beenverified.com leads with 25.92% click share, followed by intelius.com at 13.92%. Others collectively hold 20.55%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date beenverified.com intelius.com vivint.com uline.com top10.com thumbtack.com ars.com peoplefinders.com shredit.com whitepages.com
2026/04/01 24.47% 13.3% 6.47% 3.14% 2.52% 5.02% 0.34% 3.22% 1.29% 3.29%
2026/04/02 19.6% 12.19% 5.83% 2.88% 6.66% 3.66% 3.43% 2.66% 1.38% 3.66%
2026/04/03 19.94% 13.97% 6.15% 2.8% 3.38% 6.44% 2.04% 1.79% 1.65% 3.53%
2026/04/04 21.85% 15.56% 4.86% 2.17% 2.58% 2.02% 9.63% 3.02% 1.56% 3.71%
2026/04/05 23.15% 12.12% 5.6% 3.09% 1.98% 2.62% 3.88% 1.74% 2.26% 5.84%
2026/04/06 18.75% 13.45% 6.03% 2.29% 2.57% 10.62% 1.62% 1.83% 1.62% 2.93%
2026/04/07 16.76% 11.38% 4.35% 1.01% 1.49% 12.13% 0.78% 5.08% 1.29% 2.03%
2026/04/08 21.72% 11.76% 6.7% 2.74% 1.67% 6.2% 2.89% 6.38% 1.5% 3.95%
2026/04/09 19.47% 12.45% 5.14% 1.42% 3.02% 12.94% 4.33% 5.69% 1.55% 1.48%
2026/04/10 21.16% 9.37% 6.18% 1.9% 5.13% 3.77% 2.44% 5.21% 1.59% 4.68%
2026/04/11 21.09% 10.38% 6.35% 1.96% 1.94% 1.46% 3.89% 9.15% 2.07% 3.17%
2026/04/12 23.95% 11.89% 4.47% 1.7% 2.18% 1.22% 8.23% 10.69% 1.7% 2.88%
2026/04/13 20.68% 9.02% 5.56% 1.03% 3.13% 5.91% 5.94% 6.6% 1.84% 2.15%
2026/04/14 13.88% 6.21% 4.95% 3.06% 3.78% 8.62% 1.14% 6.64% 1.8% 1.53%
2026/04/15 21.28% 7.32% 6.34% 1.49% 3.62% 2.05% 3.01% 7.43% 1.81% 1.57%
2026/04/16 19.87% 6.73% 6.41% 4.07% 2.59% 3.71% 0.69% 5.47% 2.17% 1.01%
2026/04/17 19.04% 7.67% 6.68% 3.62% 6.68% 4.62% 1.22% 3.71% 1.78% 2.73%
2026/04/18 20.04% 10.51% 5.77% 2.77% 7.6% 2.15% 4.54% 5.06% 2.01% 0.9%
2026/04/19 20.82% 10.75% 7.02% 2.21% 7.52% 4.1% 1.82% 4.71% 2.31% 1.75%
2026/04/20 12.92% 7.01% 4.65% 1.84% 4.85% 9.87% 2% 4.1% 1.46% 2.3%
2026/04/21 18.43% 9.41% 5.78% 1.23% 5.92% 5.48% 0.62% 6.57% 1.22% 3.6%
2026/04/22 21.67% 11.78% 5.91% 3.55% 6.46% 2.9% 5.11% 3.02% 1.46% 1.08%
2026/04/23 12.3% 10.35% 6.3% 1.35% 9.31% 2.04% 0.81% 1.49% 1.85% 1.04%
2026/04/24 13.62% 12.13% 6.06% 1.97% 6.25% 2.64% 5.65% 1.57% 1.74% 1.56%
2026/04/25 18.87% 13.97% 7.32% 0.99% 5.37% 0.89% 1.6% 3.33% 2.06% 3.86%
2026/04/26 17.99% 11.5% 7.75% 0.17% 8.39% 1% 5.78% 1.85% 2.4% 2.96%
2026/04/27 14.98% 14.02% 7.08% 4.04% 8.85% 2.77% 1.48% 0.81% 1.59% 1.45%
2026/04/28 10.37% 10.76% 5.69% 2.31% 7.13% 2.04% 3.01% 3.41% 1.36% 1.52%
2026/04/29 17.63% 11.46% 7.85% 4.22% 4.71% 3.44% 0.87% 1.27% 1.47% 1.08%
2026/04/30 19.77% 14.01% 5.74% 4.15% 3.61% 2.48% 2.15% 1.52% 1.44% 1.23%
  • beenverified.com
  • intelius.com
  • vivint.com
  • uline.com
  • top10.com
  • thumbtack.com
  • ars.com
  • peoplefinders.com
  • shredit.com
  • whitepages.com

Copyright © Adthena. All rights reserved.

April’s PPC landscape saw beenverified.com leading with fluctuating spend, peaking early at 24.47% and closing at 19.77%. Intelius.com maintained a steady mid-range presence, while vivint.com and uline.com showed modest activity. Top10.com and thumbtack.com experienced notable mid-month spikes. Overall, beenverified.com dominated, ending April as the top spender.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 562
2026/04/02 594
2026/04/03 592
2026/04/04 553
2026/04/05 588
2026/04/06 637
2026/04/07 632
2026/04/08 592
2026/04/09 598
2026/04/10 592
2026/04/11 530
2026/04/12 526
2026/04/13 594
2026/04/14 557
2026/04/15 552
2026/04/16 526
2026/04/17 513
2026/04/18 476
2026/04/19 486
2026/04/20 527
2026/04/21 532
2026/04/22 535
2026/04/23 548
2026/04/24 524
2026/04/25 466
2026/04/26 454
2026/04/27 511
2026/04/28 534
2026/04/29 546
2026/04/30 511

Copyright © Adthena. All rights reserved.

April began with 562 advertisers, peaking at 637 on April 6. A decline followed, reaching 454 on April 26. The month concluded with 511 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
top10.com 6.79%
forbes.com 0.75%
vivint.com 0.68%
dataannotation.tech 0.56%
geeksonsite.com 0.38%
whitepages.com -0.8%
thumbtack.com -0.82%
telephonenumberlookups.com -2.17%
peoplefinders.com -3.44%
beenverified.com -3.96%

Copyright © Adthena. All rights reserved.

Top10.com surged with a 6.79% click share increase, while beenverified.com dropped by 3.96%.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com intelius.com top10.com whitepages.com uline.com thumbtack.com telephonenumberlookups.com peoplefinders.com forbes.com vivint.com
2026/04/01 32.93% 16.06% 3.45% 7.44% 2.64% 2.14% 4.46% 4.03% 2.56% 1.89%
2026/04/02 26.47% 15.98% 7.72% 6.89% 2.47% 3.1% 4.55% 3.43% 2.02% 1.73%
2026/04/03 27.24% 17.56% 3.91% 7.67% 3.03% 2.89% 4.36% 2.69% 1.4% 2.03%
2026/04/04 28.96% 19% 3.63% 7.64% 1.7% 1.76% 4.22% 3.8% 2.14% 1.52%
2026/04/05 29.86% 13.9% 2.6% 11.2% 2.71% 2.02% 4.23% 2.15% 2.3% 1.71%
2026/04/06 25.39% 16.56% 3.36% 6.93% 2.65% 8.21% 3.53% 2.56% 1.42% 1.81%
2026/04/07 26.29% 16.09% 2.28% 4.57% 1.25% 8.34% 2.17% 8.23% 1.45% 1.61%
2026/04/08 29.74% 15.14% 2.05% 8.28% 2.37% 4% 1.92% 8.56% 1.39% 2.1%
2026/04/09 27.94% 15.97% 4.6% 3.29% 2.37% 5.52% 3.28% 8.02% 1.02% 1.71%
2026/04/10 28.9% 11.5% 6.45% 8.58% 1.8% 3.55% 3.17% 6.69% 0.33% 1.85%
2026/04/11 28.12% 12.83% 2.57% 6.48% 1.81% 1.4% 4.21% 12.35% 1.08% 1.98%
2026/04/12 32.79% 15.29% 2.84% 4.66% 1.47% 1.03% 3.38% 13.8% 1.31% 1.4%
2026/04/13 28.63% 11.91% 3.98% 3.85% 1.36% 5.12% 3.58% 9.88% 0.78% 1.86%
2026/04/14 22.57% 8.61% 5.89% 3.94% 3.44% 6.04% 2.41% 9.98% 2.5% 1.71%
2026/04/15 30.12% 9.38% 4.35% 3.48% 2.28% 2.05% 0.75% 10.25% 1.66% 2.02%
2026/04/16 29.74% 9.83% 4.05% 2.98% 4.81% 3.45% 1.53% 7.54% 0.34% 1.96%
2026/04/17 28.47% 10.62% 8.25% 7.39% 3.18% 2.99% 0.61% 5.46% 2.23% 2.04%
2026/04/18 27.69% 13.46% 9.3% 2.29% 2.82% 1.68% 1.64% 6.28% 2.29% 1.82%
2026/04/19 28.03% 12.48% 10.42% 4.38% 1.57% 2.9% 1.37% 6.1% 2.33% 2.21%
2026/04/20 21.86% 9.98% 7.12% 6.47% 1.83% 6.16% 0.78% 6.07% 3.76% 1.66%
2026/04/21 24.16% 11.86% 8.2% 7.74% 1.09% 3.54% 1.09% 8.1% 2.24% 1.71%
2026/04/22 30.43% 15.43% 8.92% 2.93% 2.6% 2.86% 1.34% 3.94% 1.95% 1.95%
2026/04/23 19.18% 14.15% 13.52% 2.09% 0.93% 2.5% 0.8% 2.24% 1.52% 2.2%
2026/04/24 19.09% 17.38% 8.98% 5.28% 1.98% 2.12% 2.34% 2.2% 1.29% 1.99%
2026/04/25 23.99% 18.06% 7.72% 8.43% 0.58% 0.92% 0.92% 4.46% 1.88% 2.32%
2026/04/26 25.53% 14.99% 11.35% 6.39% 0.12% 1.1% 1.06% 2.2% 2.71% 2.39%
2026/04/27 21.21% 16.28% 11.71% 3.6% 2.69% 2.95% 0.69% 1.31% 0.77% 2.35%
2026/04/28 16.96% 15.62% 10.6% 4.57% 2.71% 1.7% 2.01% 4.71% 1.92% 2.02%
2026/04/29 25.84% 15.09% 6.87% 2.46% 3.12% 3.45% 0.99% 1.6% 2.99% 2.59%
2026/04/30 28.12% 17.56% 5.3% 3.43% 2.91% 2.51% 2.23% 2.13% 1.88% 1.84%
  • beenverified.com
  • intelius.com
  • top10.com
  • whitepages.com
  • uline.com
  • thumbtack.com
  • telephonenumberlookups.com
  • peoplefinders.com
  • forbes.com
  • vivint.com

Copyright © Adthena. All rights reserved.

In April 2026, beenverified.com led with fluctuating impressions, peaking at 32.93% and ending at 28.12%. Intelius.com saw a dip, closing at 17.56%. Top10.com and whitepages.com experienced varied trends, while uline.com and thumbtack.com showed modest shares. Telephonenumberlookups.com and peoplefinders.com had minor fluctuations. Forbes.com and vivint.com maintained low but steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Reverse Lookup Any Number https://www.beenverified.com

    Lookup Any Caller — Don't Waste Your Money. Try Us! See Why Million of People Choose BeenVerified. Quick and Easy...

  2. 2
    Free Reverse Cell Phone Lookup - No Hit, No Fee - Search Free https://tracking.intelius.com/lookup/phone

    1. Enter Phone Number 2. Search Results 3. Discover Owner's Info - Free Searches!

  3. 3
    Just Type In A Number or Name - Don't Waste Your Money https://www.top10.com › best › phonelookup

    Phone Number Search: Lookup Anything on Anyone Online. Get Details & Contact Info.

  4. 4
    Commercial Office Products | In Stock – Ships Today https://www.uline.com › office-supplies

    Get business basics from office furniture and computer stands to coffee cups and pens. Stock up on supplies for the mailroom, bathroom...

  5. 5
    Number Lookup https://www.whitepages.com › phone › number-lookup

    Whitepages.com — Search for People by Phone Number. Find Owner's Name, Location & More with Whitepages. The...

Copyright © Adthena. All rights reserved.

In the competitive world of phone number lookup services, BeenVerified, Intelius, and Whitepages dominate with promises of quick, easy, and free searches. Their ads emphasize convenience and reliability, enticing users with phrases like “Don’t Waste Your Money” and “Free Searches.” Meanwhile, Uline stands out by offering a diverse range of office supplies, ensuring businesses are well-stocked and ready to operate efficiently.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports