US Services IT and Technology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.1718327475
72.8281672525
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 8%
Seasonal 0%
Local 6%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 26.18
top10.com 11.4
whitepages.com 11.18
thumbtack.com 7
vivint.com 5.59
forbes.com 4.81
intelius.com 4.02
homeadvisor.com 1.98
yelp.com 1.39
shredit.com 1.24
others 25.21
  • beenverified.com - 26.18%
  • top10.com - 11.4%
  • whitepages.com - 11.18%
  • thumbtack.com - 7%
  • vivint.com - 5.59%
  • forbes.com - 4.81%
  • intelius.com - 4.02%
  • homeadvisor.com - 1.98%
  • yelp.com - 1.39%
  • shredit.com - 1.24%
  • others - 25.21%

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In the PPC landscape, BeenVerified leads with 26.18% click share, followed by ‘others’ at 25.21%. Top10.com and Whitepages.com trail closely, highlighting a competitive market.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date beenverified.com top10.com ars.com thumbtack.com vivint.com yelp.com intelius.com forbes.com homeadvisor.com whitepages.com
2026/07/01 16.1% 7.29% 1.45% 16.81% 6.89% 4.71% 3.9% 3.16% 8.43% 2.65%
2026/07/02 17.38% 7.36% 3.24% 17.23% 5.66% 0.6% 3.09% 4.29% 6.8% 3.04%
2026/07/03 12.85% 6.69% 9.37% 11.63% 6.05% 6.09% 3.03% 3.91% 1.59% 4.06%
2026/07/04 17.82% 7.3% 1.51% 7.13% 6.35% 5.31% 4.98% 5% 2.73% 3.09%
2026/07/05 22.25% 5.98% 2.39% 4.69% 5.06% 4.05% 4.74% 4.17% 1.39% 3.45%
2026/07/06 13.97% 6.45% 0.7% 22.77% 6.79% 6.18% 1.61% 5.1% 1.01% 3.01%
2026/07/07 14.24% 7.26% 0.64% 20.2% 5.64% 1.73% 1.42% 4.46% 6.18% 2.11%
2026/07/08 19.36% 8.44% 0.3% 19.85% 6.05% 10.11% 1.76% 4.45% 3.49% 2.37%
2026/07/09 19.65% 9.65% 0.79% 18.13% 9.86% 0.07% 2.04% 4.79% 3% 2.05%
2026/07/10 20.69% 10.72% 1.07% 6.93% 7.83% 1.01% 3.32% 4.68% 4.76% 1.47%
2026/07/11 20.43% 10.31% 8.46% 4.71% 7.21% 2.95% 2.99% 4.23% 3.57% 2.16%
2026/07/12 20.08% 8.37% 5.45% 9.07% 7.21% 3.97% 0.74% 4.13% 5.48% 5.19%
2026/07/13 16.6% 6.74% 1.99% 20.82% 5.34% 1.21% 1.28% 3.01% 6.79% 2.21%
2026/07/14 15.31% 5.6% 0.68% 11.48% 6.22% 3.98% 1.74% 3.34% 13.09% 1.19%
2026/07/15 11.75% 7.28% 2.49% 9.93% 6.13% 3.96% 2.79% 2.44% 0.91% 3.18%
2026/07/16 9.27% 6.97% 5.84% 10.92% 2.31% 1.92% 1.71% 2.47% 4.44% 0.83%
2026/07/17 14.93% 8% 5.28% 4.41% 6.51% 0.57% 3.68% 1.74% 3.55% 2.04%
2026/07/18 18.88% 10.04% 1.8% 4.34% 8.74% 2.45% 5.02% 1.52% 2.09% 3.33%
2026/07/19 15.97% 8.56% 0.82% 4.91% 9.01% 4.88% 4.36% 1.46% 8.53% 4.37%
2026/07/20 10.53% 6.72% 5.48% 10.53% 3.49% 17.68% 3.18% 1.19% 3.66% 3.46%
2026/07/21 14.35% 5.25% 0.64% 11.02% 5.83% 3.73% 1.63% 3.14% 12.27% 1.12%
2026/07/22 17.9% 9.9% 3.85% 10.75% 6.32% 3.89% 2.31% 2.94% 3.35% 2.13%
2026/07/23 15.19% 9.92% 4.15% 10.05% 8.56% 1.46% 1.63% 3.55% 1.82% 3.48%
2026/07/24 16.87% 9.18% 2.74% 13.55% 5.67% 4.88% 2.11% 3.49% 4.13% 1.15%
2026/07/25 21.24% 8.47% 2.7% 13.42% 7.87% 2.36% 3.69% 2.93% 1.73% 1.3%
2026/07/26 21.2% 9.24% 5.03% 8.42% 4.43% 2.8% 2.6% 2.85% 5.91% 2.25%
2026/07/27 15% 8.46% 2.04% 15.05% 5.99% 3.22% 1.28% 2.62% 9.05% 0.71%
2026/07/28 14.98% 10.13% 2.46% 19.58% 3.42% 1.94% 2.32% 4.44% 1.05% 3.33%
2026/07/29 20.03% 8.37% 0.86% 6.57% 6.94% 1.81% 5.08% 5.67% 4.37% 2.24%
2026/07/30 14.6% 9.23% 2.99% 12.82% 8.58% 0.96% 2.19% 4.28% 4.5% 2.77%
2026/07/31 20.29% 9.15% 5.74% 5.54% 5.27% 4.02% 2.91% 2.71% 2.59% 0.79%
  • beenverified.com
  • top10.com
  • ars.com
  • thumbtack.com
  • vivint.com
  • yelp.com
  • intelius.com
  • forbes.com
  • homeadvisor.com
  • whitepages.com

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In July 2026, beenverified.com led with fluctuating spend, peaking at 22.25% on July 5. thumbtack.com saw a significant rise on July 6 with 22.77%. Meanwhile, yelp.com had a notable spike on July 20, reaching 17.68%. The month concluded with beenverified.com maintaining a strong presence.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 500
2026/07/02 546
2026/07/03 546
2026/07/04 510
2026/07/05 491
2026/07/06 513
2026/07/07 503
2026/07/08 492
2026/07/09 468
2026/07/10 502
2026/07/11 465
2026/07/12 470
2026/07/13 556
2026/07/14 519
2026/07/15 517
2026/07/16 518
2026/07/17 505
2026/07/18 464
2026/07/19 442
2026/07/20 469
2026/07/21 519
2026/07/22 584
2026/07/23 585
2026/07/24 591
2026/07/25 607
2026/07/26 618
2026/07/27 598
2026/07/28 604
2026/07/29 589
2026/07/30 578
2026/07/31 538

Copyright © Adthena. All rights reserved.

July began with 500 advertisers, peaking mid-month at 556. A surge to 618 on July 26 marked the highest point. The month concluded with 538 advertisers, reflecting dynamic shifts.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
top10.com 1.2%
intelius.com 0.67%
whitepages.com 0.63%
sila.com 0.19%
taskrabbit.com 0.14%
peoplefinders.com -0.17%
uline.com -0.17%
houstoncomputerrepairservice.com -0.22%
thumbtack.com -1.09%
forbes.com -1.23%

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Top10.com surged with a 1.20 increase, while Forbes.com dropped by 1.23. Intelius.com and Whitepages.com also gained, contrasting Thumbtack.com’s decline.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com top10.com intelius.com forbes.com thumbtack.com ars.com homeadvisor.com vivint.com puls.com whitepages.com
2026/07/01 26.23% 12.03% 5.77% 4.95% 13.55% 0.45% 4.18% 2.4% 0.73% 4.31%
2026/07/02 27.46% 11.78% 4.68% 6.6% 10.82% 1.25% 3.1% 1.95% 1.37% 4.46%
2026/07/03 21.21% 11.1% 4.21% 5.77% 7.7% 2.78% 1.3% 2.13% 1.32% 6.25%
2026/07/04 27.56% 11.23% 7.11% 7.54% 5.43% 0.86% 2.03% 2.01% 1.34% 4.64%
2026/07/05 31.99% 8.78% 6.49% 5.36% 3.68% 0.97% 1.14% 1.56% 1.91% 4.45%
2026/07/06 22.49% 10.22% 2.9% 7.88% 16.96% 0.41% 1.58% 2.32% 1.7% 5.74%
2026/07/07 23.05% 11.9% 1.91% 7.35% 13.49% 0.22% 2.43% 1.98% 0.49% 3.21%
2026/07/08 31.61% 13.23% 2.97% 7.6% 13.06% 0.16% 1.92% 2% 0.92% 3.61%
2026/07/09 30.5% 15.61% 3.15% 7.47% 10.66% 0.19% 1.31% 3.12% 0.54% 2.5%
2026/07/10 30.12% 15.53% 3.88% 6.42% 5.76% 0.56% 3.37% 2.4% 0.65% 2.07%
2026/07/11 31.49% 16.18% 4.72% 6.32% 4.04% 3.99% 3.13% 2.37% 0.92% 2.68%
2026/07/12 29.85% 13.08% 1.35% 6.36% 6.69% 2.58% 3.13% 2.39% 2.3% 7.18%
2026/07/13 25.55% 10.89% 2.2% 4.41% 15.04% 0.8% 3.48% 1.75% 1% 3.24%
2026/07/14 24.71% 9.67% 3.52% 5.73% 10.28% 0.43% 7.41% 2.14% 1.47% 1.72%
2026/07/15 18.76% 12.28% 4.04% 3.93% 7.83% 1.13% 0.58% 2.01% 1.7% 4.33%
2026/07/16 16.67% 13.53% 3.25% 3.8% 8.66% 2.61% 4.08% 0.85% 1.17% 1.22%
2026/07/17 22.65% 12.09% 4.67% 1.94% 4.63% 2.78% 4.03% 2.13% 0.84% 2.78%
2026/07/18 26.45% 15.52% 6.97% 2.03% 4.22% 1.02% 1.15% 2.7% 1.43% 7.04%
2026/07/19 23.93% 13.75% 6.04% 1.98% 5.83% 0.46% 4.33% 2.84% 2.22% 6.36%
2026/07/20 17.76% 12.17% 5.82% 2% 11.22% 3.26% 3.78% 1.41% 0.77% 5.81%
2026/07/21 24.71% 9.67% 3.52% 5.73% 10.28% 0.43% 7.41% 2.14% 1.47% 1.72%
2026/07/22 27.37% 16.23% 3.06% 4.14% 7.11% 1.62% 4.02% 2.23% 0.99% 2.71%
2026/07/23 23.71% 16.66% 2.58% 5.03% 7.11% 1.78% 1.12% 2.89% 0.81% 4.94%
2026/07/24 28.18% 15.61% 3.64% 5.96% 8.73% 1.42% 1.79% 2.05% 1.77% 1.94%
2026/07/25 32.58% 13.11% 5.76% 4.49% 7.84% 1.08% 0.94% 2.46% 1.41% 1.56%
2026/07/26 31.62% 13.9% 4.02% 4.3% 6.13% 2.18% 3.65% 1.43% 1.9% 3.55%
2026/07/27 23.88% 12.77% 1.78% 4.16% 14.69% 1.06% 4.74% 1.97% 1.55% 1.07%
2026/07/28 23.36% 16.86% 3.56% 6.55% 11.47% 1.07% 1.43% 1.12% 1.27% 5.28%
2026/07/29 28.35% 13.06% 6.7% 8.22% 5.61% 0.49% 3.17% 2.16% 0.86% 3.27%
2026/07/30 23.61% 15.1% 3.19% 6.1% 6.35% 1.66% 2.06% 2.78% 0.69% 4.59%
2026/07/31 32.52% 14.83% 5.22% 3.93% 3.88% 2.68% 1.7% 1.67% 1.24% 1.18%
  • beenverified.com
  • top10.com
  • intelius.com
  • forbes.com
  • thumbtack.com
  • ars.com
  • homeadvisor.com
  • vivint.com
  • puls.com
  • whitepages.com

Copyright © Adthena. All rights reserved.

In July 2026, beenverified.com led with fluctuating impressions, peaking at 32.58%. Top10.com showed steady growth, reaching 16.86%. Intelius.com and forbes.com had varied trends, while thumbtack.com saw a mid-month surge. The month concluded with beenverified.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Reverse Lookup Any Number https://www.beenverified.com

    Enter a Name or Phone Number — Don't Waste Your Money. Try Us! See Why Million of People Choose BeenVerified.

  2. 2
    Best Reverse Phone Search 2026 https://www.forbes.com › phone › lookup

    Only 6 Passed Our Checklist — Lookup by Name, Phone, Email, Address & More. Find Public Records Online.

  3. 3
    Free Cell Phone Number Lookup https://tracking.intelius.com/lookup/phone

    No Hit, No Fee - Search Free — Find Owners Name, Address, Age & More w/ Our Cell Phone # Search. Search Free

  4. 4
    Electricians for Small Jobs https://www.thumbtack.com › thumbtack › nearyou

    Affordable Electricians — Instantly message and get estimates from top-rated pros.

  5. 5
    Look Up Phone Number For Free https://www.top10.com › phonelookup › review

    Just Type In A Number or Name — Phone Number Search: Lookup Anything on Anyone Online. Get Details & Contact Info.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, BeenVerified stands out with its promise of value and trust, urging users not to waste money. Forbes highlights exclusivity, with only six services passing their rigorous checklist. Intelius offers a risk-free search, emphasizing no fees without results. Thumbtack shifts focus to practical services, connecting users with affordable electricians. Top10.com simplifies the process, offering free, comprehensive searches. Each ad uniquely appeals to user needs, from cost-effectiveness to thoroughness.

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