US Services IT and Technology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.8755162669
77.1244837331
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 6%
Seasonal 0%
Local 6%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 26.13
whitepages.com 14.15
intelius.com 9.43
top10.com 7.4
vivint.com 4.81
thumbtack.com 4.55
forbes.com 3.21
uline.com 1.66
peoplefinders.com 1.58
homeadvisor.com 1.57
others 25.51
  • beenverified.com - 26.13%
  • whitepages.com - 14.15%
  • intelius.com - 9.43%
  • top10.com - 7.4%
  • vivint.com - 4.81%
  • thumbtack.com - 4.55%
  • forbes.com - 3.21%
  • uline.com - 1.66%
  • peoplefinders.com - 1.58%
  • homeadvisor.com - 1.57%
  • others - 25.51%

Copyright © Adthena. All rights reserved.

In the PPC landscape, beenverified.com leads with 26.13% click share, followed by others at 25.51%. Whitepages.com holds 14.15%, while intelius.com captures 9.43%.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date thumbtack.com beenverified.com yelp.com top10.com vivint.com intelius.com homeadvisor.com forbes.com whitepages.com ars.com
2026/06/01 8.7% 13.7% 2.12% 8.01% 6.49% 6.81% 6.7% 2.8% 3.35% 0.68%
2026/06/02 7.71% 17.43% 3.58% 7.96% 7.5% 4% 1.32% 4.53% 2.9% 4.49%
2026/06/03 7.91% 13.58% 0.83% 5.53% 5.23% 9.01% 4.08% 3.71% 3.73% 1.65%
2026/06/04 6.83% 13.35% 1.16% 6.39% 5.99% 5.05% 10.25% 3% 2.13% 3.91%
2026/06/05 6.75% 14.09% 5.91% 7.38% 5.23% 4.35% 1.7% 3.33% 2.83% 2.53%
2026/06/06 4.05% 18.28% 2.86% 8.84% 6.38% 5.54% 4.43% 2.4% 2.11% 1.14%
2026/06/07 2.2% 15.86% 3.6% 5.99% 5.52% 8.07% 1.97% 2.67% 2.45% 5.33%
2026/06/08 12.11% 14.44% 4.04% 4.01% 4.31% 7.62% 2.77% 4.36% 2.1% 2.43%
2026/06/09 10.61% 14.58% 2.69% 6.86% 7.48% 6.62% 4.37% 3.87% 1.8% 1%
2026/06/10 4.94% 15.19% 11.27% 4.86% 3.8% 7.66% 4.84% 3.74% 2.06% 1.84%
2026/06/11 8.86% 10.12% 4.39% 5.79% 4.55% 5.79% 5.25% 2.21% 1.77% 0.98%
2026/06/12 4.23% 7.93% 7.42% 5.48% 5.18% 8.57% 11.33% 3.45% 2.22% 2.9%
2026/06/13 2.69% 16.52% 6.09% 3.59% 6.46% 8.67% 3.05% 3.67% 2.87% 2.92%
2026/06/14 2.84% 13.97% 13.19% 4.19% 5.58% 7.39% 3.51% 2.12% 2.18% 1.79%
2026/06/15 15.8% 13.71% 6.38% 4.8% 5.03% 5.54% 5.77% 2.32% 3.6% 1.14%
2026/06/16 10.28% 16.3% 7.36% 5.42% 3.47% 3.77% 3.05% 2.83% 2.29% 2.1%
2026/06/17 13.09% 17.65% 3.67% 4.64% 4.85% 3.59% 3.58% 3.1% 3.89% 0.55%
2026/06/18 11.08% 17.14% 6% 5.07% 3.81% 4.77% 4.7% 2.55% 2.65% 2.6%
2026/06/19 5.13% 21.58% 1.31% 7.67% 5.32% 5.15% 5.68% 2.91% 3.11% 2.32%
2026/06/20 5.11% 25.14% 1.96% 8.08% 6.28% 6.44% 3.47% 3.95% 2.16% 4.33%
2026/06/21 8.91% 26.21% 2.98% 3.92% 7.58% 6.76% 5.78% 3.22% 2.47% 2.52%
2026/06/22 11.91% 28.26% 0.45% 2.96% 7.21% 5.7% 5.54% 2.3% 4.07% 1.06%
2026/06/23 11.15% 21.4% 1.53% 2.44% 6.31% 7.3% 6.11% 2.44% 3.63% 5.66%
2026/06/24 5.81% 23.63% 4.35% 3.73% 5.44% 3.82% 4.64% 3.41% 2.7% 1.03%
2026/06/25 9.28% 23.85% 1.61% 3.85% 8.86% 4.75% 3.44% 3.57% 1.67% 4.58%
2026/06/26 4.86% 19.64% 19.91% 3.7% 5.76% 6.3% 4.33% 1.64% 2.45% 1.03%
2026/06/27 10.44% 20.53% 2.87% 3.71% 7.04% 6.17% 2.7% 4.09% 1.89% 1.01%
2026/06/28 14.46% 21.68% 0.9% 7.53% 6.62% 6.74% 6.71% 3.16% 2.83% 1.44%
2026/06/29 14.32% 19.46% 3.84% 8.58% 7.29% 6% 3.42% 3.57% 1.73% 1.98%
2026/06/30 18.15% 16.4% 8.52% 5.9% 4.98% 4.87% 3.12% 2.99% 2.58% 1.77%
  • thumbtack.com
  • beenverified.com
  • yelp.com
  • top10.com
  • vivint.com
  • intelius.com
  • homeadvisor.com
  • forbes.com
  • whitepages.com
  • ars.com

Copyright © Adthena. All rights reserved.

In June 2026, Thumbtack’s PPC spend fluctuated, peaking at 18.15 on the 30th. BeenVerified consistently led, reaching 28.26 on the 22nd. Yelp’s spend spiked to 19.91 on the 26th. Top10, Vivint, and Intelius showed moderate variations. HomeAdvisor, Forbes, Whitepages, and ARS had lower, more stable trends.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 676
2026/06/02 585
2026/06/03 665
2026/06/04 645
2026/06/05 654
2026/06/06 642
2026/06/07 619
2026/06/08 684
2026/06/09 601
2026/06/10 636
2026/06/11 654
2026/06/12 613
2026/06/13 589
2026/06/14 563
2026/06/15 604
2026/06/16 595
2026/06/17 591
2026/06/18 596
2026/06/19 561
2026/06/20 511
2026/06/21 501
2026/06/22 528
2026/06/23 541
2026/06/24 524
2026/06/25 509
2026/06/26 501
2026/06/27 463
2026/06/28 471
2026/06/29 543
2026/06/30 516

Copyright © Adthena. All rights reserved.

June began with 676 advertisers, peaking at 684 on June 8. A steady decline followed, ending with 516 advertisers on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
beenverified.com 9.66%
whitepages.com 1.63%
thumbtack.com 1.06%
servicechannel.com 0.29%
vivint.com 0.29%
uline.com -0.57%
yelp.com -0.59%
top10.com -0.63%
peoplefinders.com -1.45%
intelius.com -3.06%

Copyright © Adthena. All rights reserved.

In the past month, beenverified.com surged with a 9.66% click share increase, while intelius.com faced a significant drop of 3.06%.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com thumbtack.com top10.com intelius.com whitepages.com forbes.com homeadvisor.com vivint.com uline.com peoplefinders.com
2026/06/01 20.98% 5.87% 11.75% 10.12% 6.41% 3.68% 2.48% 2.07% 2.02% 1.06%
2026/06/02 26.67% 4.47% 11.68% 5.96% 5.2% 5.36% 0.7% 2.35% 1.84% 0.86%
2026/06/03 21.23% 4.92% 9.28% 13.59% 7.49% 4.87% 1.41% 1.74% 1.02% 0.82%
2026/06/04 21.93% 5.07% 10.13% 7.68% 4.03% 3.71% 3.71% 2.04% 3.62% 1.56%
2026/06/05 21.84% 5.3% 11.87% 6.1% 5.03% 3.94% 1.21% 1.61% 2.48% 2.6%
2026/06/06 27.18% 3.22% 12.98% 7.93% 3.44% 2.74% 1.65% 1.9% 2.65% 0.99%
2026/06/07 24.68% 2.23% 9.94% 11.8% 4.4% 3.54% 1.41% 1.84% 1.92% 3.09%
2026/06/08 23.77% 9.04% 6.8% 12.15% 4.34% 4.86% 1.53% 1.43% 1.04% 2.04%
2026/06/09 22.68% 6.93% 10.72% 9.69% 4.08% 4.52% 2.61% 2.35% 1.55% 1.32%
2026/06/10 24.1% 4.22% 8.03% 11.66% 3.8% 4.97% 2.55% 1.28% 2.69% 1.54%
2026/06/11 18.58% 5.73% 9.97% 10.04% 4.68% 2.87% 3.09% 1.63% 2.43% 1.52%
2026/06/12 13.67% 4.02% 9.24% 14.16% 4.69% 3.97% 5.18% 1.85% 2.02% 2.4%
2026/06/13 26.26% 2.56% 5.15% 13.25% 5.05% 3.92% 1.31% 2.08% 1.84% 2.93%
2026/06/14 24.23% 2.07% 7.42% 12.18% 5.04% 2.37% 2.74% 2.04% 1.62% 3.17%
2026/06/15 22.41% 11.55% 7.7% 8.45% 6.83% 2.56% 2.09% 1.7% 1.42% 3.46%
2026/06/16 26.24% 7.18% 8.45% 5.53% 3.75% 3.6% 2.34% 1.07% 2.58% 3.24%
2026/06/17 28.53% 6.89% 7.2% 4.98% 7.77% 3.71% 2.1% 1.63% 1.8% 4.17%
2026/06/18 28.02% 9.65% 8.08% 6.96% 4.45% 2.93% 2.96% 1.3% 2.54% 1.81%
2026/06/19 32.92% 3.15% 11.75% 6.96% 6.26% 4.14% 2.97% 1.61% 3.05% 0.47%
2026/06/20 37.63% 3.81% 11.48% 8.95% 4.31% 4.49% 2.18% 1.84% 0.51% 0.18%
2026/06/21 38.45% 5.06% 5.18% 9.59% 4.2% 3.54% 3.23% 2.47% 0.3% 0.1%
2026/06/22 39.78% 7.68% 4.38% 7.28% 8.25% 2.26% 3.35% 2.09% 0.56% 1.03%
2026/06/23 34.62% 6.98% 3.64% 10.41% 7.48% 3.47% 2.84% 2.09% 2.03% 0.68%
2026/06/24 37.32% 5.2% 6.18% 5.31% 5.73% 4.02% 1.95% 1.55% 2.23% 0.35%
2026/06/25 36.77% 5.85% 6.29% 6.19% 4.38% 3.9% 2.1% 2.72% 1.54% 0.45%
2026/06/26 33.68% 4.61% 6.85% 9.37% 5.16% 1.9% 3.24% 2.05% 3.77% 0.08%
2026/06/27 33.91% 5.3% 5.91% 9.7% 4.62% 4.29% 2.91% 2.42% 1.34% 0.25%
2026/06/28 33.43% 6.19% 11.59% 9.36% 4.97% 3.36% 3.56% 2.22% 0.88% 0.65%
2026/06/29 29.64% 12.71% 13.53% 7.95% 3% 4.85% 2.07% 2.35% 0.6% 0.33%
2026/06/30 26.5% 14.15% 9.15% 6.99% 4.77% 3.61% 1.9% 1.66% 1.53% 0.41%
  • beenverified.com
  • thumbtack.com
  • top10.com
  • intelius.com
  • whitepages.com
  • forbes.com
  • homeadvisor.com
  • vivint.com
  • uline.com
  • peoplefinders.com

Copyright © Adthena. All rights reserved.

In June 2026, beenverified.com led with a peak impression share of 39.78% on the 22nd. thumbtack.com saw a notable rise, ending at 14.15%. top10.com fluctuated, closing at 9.15%. intelius.com maintained stability, finishing at 6.99%. whitepages.com and forbes.com showed minor variations, ending at 4.77% and 3.61%, respectively. homeadvisor.com and vivint.com had modest shares, closing at 1.9% and 1.66%. uline.com and peoplefinders.com had minimal shares, ending at 1.53% and 0.41%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Who Owns This Number? - Enter a Name or Phone Number https://www.beenverified.com

    Don't Waste Your Money. Try Us! See Why Million of People Choose BeenVerified.

  2. 2
    Best Reverse Phone Search 2026 - Only 6 Passed Our Checklist https://www.forbes.com › phone › lookup

    Lookup by Name, Phone, Email, Address & More. Find Public Records Online.

  3. 3
    Free Reverse Cell Phone Lookup https://tracking.intelius.com/lookup/phone

    No Hit, No Fee - Search Free — 1. Enter Phone Number 2. Search Results 3. Discover Owner's Info - Free Searches!

  4. 4
    Just Type In A Number or Name - Don't Waste Your Money https://www.top10.com › best › phonelookup

    Phone Number Search: Lookup Anything on Anyone Online. Get Details & Contact Info.

  5. 5
    Reverse Phone Lookup - Fast - Whitepages® Official Site https://www.whitepages.com › phone › lookup-free

    Find Out Who Owns Any Number on Whitepages. Landlines, Cell Phones and More! The Best...

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, Forbes, Intelius, Top10, and Whitepages captivate users with promises of efficiency and reliability. Themes of trust and comprehensive data access dominate, with unique selling propositions highlighting free searches, extensive public records, and user satisfaction.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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