US Services IT and Technology - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.3829327696
82.6170672304
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 4%
Problem Solving 34%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 33.13
whitepages.com 10.96
intelius.com 10.56
peoplefinders.com 9.42
telephonenumberlookups.com 6.12
vivint.com 2.94
top10.com 2.02
thumbtack.com 1.83
claritycheck.com 1.45
information.com 0.99
others 20.58
  • beenverified.com - 33.13%
  • whitepages.com - 10.96%
  • intelius.com - 10.56%
  • peoplefinders.com - 9.42%
  • telephonenumberlookups.com - 6.12%
  • vivint.com - 2.94%
  • top10.com - 2.02%
  • thumbtack.com - 1.83%
  • claritycheck.com - 1.45%
  • information.com - 0.99%
  • others - 20.58%

Copyright © Adthena. All rights reserved.

In the PPC landscape, BeenVerified leads with 33.13% click share, while ‘others’ collectively hold 20.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date beenverified.com intelius.com peoplefinders.com vivint.com ars.com telephonenumberlookups.com thumbtack.com wingassistant.com bruntwork.co timeetc.com
2026/01/01 17.78% 5.78% 4.73% 4.44% 2.84% 3.86% 10.47% 3.55% 0% 1.99%
2026/01/02 20.09% 6.6% 4.35% 4.82% 3.13% 4.91% 3.32% 2.45% 0% 2.24%
2026/01/03 20.83% 6.2% 5.27% 3.82% 2.26% 3.42% 4.97% 1.6% 0% 0.76%
2026/01/04 21.59% 5.67% 5.48% 4.43% 3.29% 4.67% 2.61% 2.13% 1.46% 1.68%
2026/01/05 20.44% 4.61% 4.84% 4.58% 1.52% 4.52% 6.22% 3.33% 2.1% 1.06%
2026/01/06 19.71% 5.09% 5.21% 4.98% 0.71% 5.22% 4.72% 3.2% 0% 1.72%
2026/01/07 10.91% 2.75% 0.87% 7.64% 5.56% 2.11% 7.5% 3.52% 2.03% 1.11%
2026/01/08 14.51% 4.12% 2.91% 8.81% 0.59% 2.98% 2.98% 4.47% 6.43% 2.09%
2026/01/09 18.69% 5.44% 4.01% 6.13% 0.93% 4.69% 1.45% 4.62% 2.22% 5.58%
2026/01/10 18% 7.14% 4.27% 6.38% 1.69% 3.37% 3.37% 4.28% 3.01% 4.25%
2026/01/11 18.63% 5% 5.89% 6.73% 2.11% 4.87% 5.08% 1.72% 1.21% 2.64%
2026/01/12 16.29% 5.07% 4.06% 4.76% 4.07% 4.1% 7.58% 0.97% 2.25% 1.66%
2026/01/13 17.78% 4.53% 5.66% 7.42% 1.95% 4.37% 7.74% 1.71% 1.57% 2.05%
2026/01/14 18.41% 3.56% 5.86% 7.02% 1.55% 4.16% 4.1% 4.56% 3.96% 2.21%
2026/01/15 19.73% 3.14% 8.24% 3.29% 2.51% 3.53% 7.1% 2.34% 1.61% 1.67%
2026/01/16 17.89% 5.21% 3.83% 5.86% 0.89% 4.49% 1.39% 4.42% 2.12% 5.34%
2026/01/17 17.81% 3.45% 10.07% 5.56% 3.49% 3.49% 7.2% 2.08% 3.16% 3.04%
2026/01/18 21.43% 3.84% 11.78% 6.86% 1.22% 3.37% 3.07% 3% 2.37% 3.36%
2026/01/19 15.89% 3.49% 6.47% 5.14% 0.88% 1.41% 13.34% 2.98% 4.73% 2.97%
2026/01/20 17.7% 4.51% 5.64% 7.39% 1.94% 4.35% 7.7% 1.7% 1.56% 2.04%
2026/01/21 17.58% 1.7% 6.68% 6.49% 3.29% 0.22% 6.02% 3.72% 3.6% 3.09%
2026/01/22 20.85% 2.15% 6.8% 4.37% 1.07% 0.16% 3.75% 4.74% 5.27% 1.51%
2026/01/23 19.43% 4.51% 5.56% 7.68% 2.78% 1.69% 1.99% 4.44% 3.76% 0.03%
2026/01/24 21.42% 14.42% 5.27% 6.7% 1.13% 2.32% 2.17% 2.13% 3.3% 1.61%
2026/01/25 18.94% 10.76% 5.79% 5.88% 2.48% 2.09% 1.93% 4.88% 4.72% 1.33%
2026/01/26 15.01% 7.77% 4.19% 6.13% 0.78% 2.06% 6.53% 5.22% 5.01% 1.92%
2026/01/27 14.09% 8.94% 3.38% 6.23% 3.31% 1.84% 4.37% 4.57% 5.18% 2.26%
2026/01/28 17.78% 9.98% 4.09% 7.86% 1.23% 1.58% 1.34% 4.77% 3.61% 1.72%
2026/01/29 19.04% 11.38% 3.95% 6.33% 1.4% 1.73% 0.79% 3.99% 1.05% 0.02%
2026/01/30 16.87% 8.71% 4.85% 6.43% 1.68% 0.81% 1.73% 2.27% 2.48% 1.58%
2026/01/31 23.04% 12.58% 6.39% 6.2% 2.43% 1.62% 0.95% 0.46% 0.31% 0.12%
  • beenverified.com
  • intelius.com
  • peoplefinders.com
  • vivint.com
  • ars.com
  • telephonenumberlookups.com
  • thumbtack.com
  • wingassistant.com
  • bruntwork.co
  • timeetc.com

Copyright © Adthena. All rights reserved.

In January 2026, beenverified.com led with a peak spend share of 23.04% on the 31st. Intelius.com saw a significant rise, ending at 12.58%. Peoplefinders.com and vivint.com maintained steady shares, while thumbtack.com fluctuated, closing at 0.95%.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 757
2026/01/02 767
2026/01/03 707
2026/01/04 695
2026/01/05 760
2026/01/06 773
2026/01/07 717
2026/01/08 712
2026/01/09 685
2026/01/10 707
2026/01/11 670
2026/01/12 735
2026/01/13 735
2026/01/14 704
2026/01/15 706
2026/01/16 685
2026/01/17 692
2026/01/18 680
2026/01/19 724
2026/01/20 735
2026/01/21 750
2026/01/22 699
2026/01/23 766
2026/01/24 724
2026/01/25 741
2026/01/26 833
2026/01/27 753
2026/01/28 753
2026/01/29 728
2026/01/30 737
2026/01/31 697

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, starting at 757 and ending at 697. Mid-month, numbers dipped to 670, then peaked at 833 on the 26th, before declining again.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
intelius.com 5.47%
peoplefinders.com 0.82%
bpfh.pro 0.56%
forbes.com 0.55%
ferguson.com 0.41%
claritycheck.com -0.21%
publicrecords.com -0.22%
top10.com -1.08%
whitepages.com -2.24%
telephonenumberlookups.com -4.55%

Copyright © Adthena. All rights reserved.

Intelius.com surged with a 5.47% click share increase, while telephonenumberlookups.com dropped by 4.55%.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com intelius.com peoplefinders.com whitepages.com top10.com telephonenumberlookups.com vivint.com xometry.com thumbtack.com wingassistant.com
2026/01/01 27.04% 8.36% 6.37% 5.84% 2.27% 6.62% 1.18% 1.34% 5.15% 1.59%
2026/01/02 28.77% 8.94% 5.55% 7.16% 2.22% 7.5% 1.16% 1.22% 2.4% 0.97%
2026/01/03 30.8% 8.56% 7.49% 8% 3.17% 5.24% 1.02% 1.3% 2.96% 0.62%
2026/01/04 30.92% 7.75% 6.99% 8.36% 2.47% 7.18% 1.15% 1.25% 1.86% 0.78%
2026/01/05 31.1% 6.32% 6.41% 6.72% 2.1% 6.96% 1.11% 1.09% 4.88% 1.3%
2026/01/06 29.1% 7.1% 6.94% 6.72% 2.74% 7.99% 1.16% 1.31% 3.51% 1.3%
2026/01/07 20.86% 5.09% 1.38% 4.43% 1.99% 4.3% 2.45% 2.03% 6.43% 1.75%
2026/01/08 24.8% 6.74% 4.13% 4.88% 1.46% 5.87% 2.57% 1.84% 2.8% 2.12%
2026/01/09 28.79% 7.96% 5.42% 5.62% 2.4% 7.17% 1.74% 2.01% 1.01% 2.04%
2026/01/10 28.61% 10.42% 5.9% 6.34% 2.35% 6.07% 1.83% 2.09% 2.04% 1.84%
2026/01/11 27.73% 7.28% 7.91% 5.95% 2.81% 7.59% 1.97% 1.91% 3.09% 0.85%
2026/01/12 25.6% 8.05% 5.43% 6.59% 2.87% 6.81% 1.31% 1.57% 5.13% 0.35%
2026/01/13 27.45% 6.78% 7.76% 4.16% 2.15% 7.12% 1.84% 1.42% 5% 0.75%
2026/01/14 29.35% 5.44% 8.33% 4.8% 1.85% 6.86% 1.81% 1.26% 3.59% 1.8%
2026/01/15 29.06% 4.25% 11.34% 6.21% 1.02% 6.26% 0.95% 1.37% 3.67% 1.09%
2026/01/16 28.79% 7.96% 5.42% 5.62% 2.4% 7.17% 1.74% 2.01% 1.01% 2.04%
2026/01/17 28.1% 5.52% 14.43% 5.66% 1.81% 5.77% 1.62% 1.81% 3.52% 0.86%
2026/01/18 30.88% 5.36% 15.6% 5.25% 1.57% 5.31% 2.08% 1.84% 2.53% 1.24%
2026/01/19 25.1% 5.67% 9.38% 6.02% 1.25% 2.69% 1.63% 2.03% 8.57% 1.37%
2026/01/20 27.45% 6.78% 7.76% 4.16% 2.15% 7.12% 1.84% 1.42% 5% 0.75%
2026/01/21 29.12% 3.04% 9.72% 3.7% 1.37% 0.48% 2% 1.09% 4.11% 1.53%
2026/01/22 32.87% 3.09% 9.62% 2.97% 1.79% 0.3% 1.28% 0.91% 3.29% 1.89%
2026/01/23 29.56% 6.28% 7.66% 3.34% 1.25% 2.73% 2.18% 1.32% 2.39% 1.98%
2026/01/24 30.12% 19.62% 6.87% 2.78% 1.1% 3.69% 1.7% 1.13% 1.92% 0.79%
2026/01/25 28.86% 15.99% 7.84% 3.5% 0.96% 3.69% 1.56% 1.44% 2.19% 1.89%
2026/01/26 23.3% 12.29% 5.71% 4.46% 1.04% 3.84% 1.61% 1.51% 5.34% 2.34%
2026/01/27 22.54% 14.21% 5.22% 3.8% 1.51% 3.68% 1.79% 1.39% 4.44% 1.95%
2026/01/28 26.6% 15.42% 5.76% 4.98% 0.91% 3.05% 2.13% 1.49% 1.52% 2.27%
2026/01/29 27.99% 15.92% 5.21% 4.77% 1.26% 2.99% 1.6% 1.11% 0.89% 1.87%
2026/01/30 25.25% 13.2% 6.76% 3.89% 0.94% 1.71% 1.74% 0.9% 1.4% 1.18%
2026/01/31 31.01% 16.24% 7.28% 5.92% 2.42% 2.4% 1.41% 0.92% 0.79% 0.17%
  • beenverified.com
  • intelius.com
  • peoplefinders.com
  • whitepages.com
  • top10.com
  • telephonenumberlookups.com
  • vivint.com
  • xometry.com
  • thumbtack.com
  • wingassistant.com

Copyright © Adthena. All rights reserved.

In January 2026, beenverified.com led with fluctuating impressions, peaking at 32.87%. Intelius.com saw a late surge, ending at 16.24%. Peoplefinders.com and whitepages.com maintained moderate shares, while top10.com and telephonenumberlookups.com experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Reverse Lookup Any Number https://www.beenverified.com

    Simply Enter 10-Digit Number — Discover Who Might Be Calling with Our Simple Reverse Telephone Lookup and Search Service.

  2. 2
    Free Reverse Cell Phone Lookup https://tracking.intelius.com/lookup/phone

    Search Free — Wondering Whose Number This Is? Search Free & Find Out Now. Easy, Accurate & Confidential. See Who's Calling/Texting You. Match A Name To That Number. Reveal Address, Email & More.

  3. 3
    Free Reverse Phone Lookup - Search Free https://www.peoplefinders.com › reverse-phone

    1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.

  4. 4
    Free Reverse Phone Lookup - Just Type In A Number https://www.telephonenumberlookups.com

    Learn More About A Phone Number. Enter A #, Hit Search, & See What Results Are Available.

  5. 5
    Free Cell Number Lookup - Official Whitepages.com https://www.whitepages.com › cell › free-lookup

    Search For People by Cell Numbers. Find Owner's Name, Location & More with Whitepages.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, Intelius, and Whitepages captivate users with promises of simplicity, accuracy, and confidentiality. Their ads emphasize ease of use, offering free searches to reveal caller identities, locations, and more, enticing users to uncover the mystery behind unknown numbers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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