Log in Request a Demo

US Services IT and Technology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 16.03
whitepages.com 11.86
spokeo.com 9.58
peoplefinders.com 9.14
reversephonelookup.com 8.75
telephonenumberlookups.com 7.04
tracking.intelius.com 4.35
truthfinder.com 1.84
adt.com 1.45
top10.com 1.22
others 28.74

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘beenverified.com’ leads with 16.03% click share, followed by ‘whitepages.com’ at 11.86%. ‘Others’ collectively hold a significant 28.74%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date beenverified.com spokeo.com telephonenumberlookups.com reversephonelookup.com peoplefinders.com adt.com whitepages.com tracking.intelius.com thumbtack.com simplisafe.com
2025/02/01 8.43% 5.6% 2.49% 5.43% 4.61% 4.65% 2.43% 1.63% 1.68% 1.9%
2025/02/02 7.74% 5.37% 2.7% 4.24% 4.67% 5.78% 1.98% 1.5% 1.82% 3.08%
2025/02/03 5.84% 3.29% 1.82% 2.52% 2.78% 5.49% 1.65% 1.19% 2.64% 2.84%
2025/02/04 6.83% 3.27% 2.58% 3.35% 2.01% 4.92% 1.8% 1.83% 1.64% 2.37%
2025/02/05 6.5% 3.6% 2.46% 2.41% 1.85% 4.91% 1.32% 1.51% 2.72% 2.29%
2025/02/06 7.73% 4.23% 3.49% 3.41% 4.01% 4.55% 2.54% 2.27% 0.87% 1.62%
2025/02/07 6.17% 4.2% 2.73% 4.45% 5.53% 4.66% 2.03% 1.91% 1.65% 1.64%
2025/02/08 5.34% 3.07% 2.63% 3.85% 3.44% 4.67% 1.83% 1.74% 1.5% 2.06%
2025/02/09 6.08% 3.3% 2.41% 3.69% 3.85% 5.36% 1.82% 2.54% 1.55% 2.24%
2025/02/10 5.6% 3.15% 2.04% 3.17% 3.62% 5.23% 1.21% 2% 3.3% 2.8%
2025/02/11 7.52% 4.35% 2.76% 3.27% 4.61% 4.88% 2.3% 2.27% 2.86% 2.42%
2025/02/12 5.76% 2.77% 1.94% 2.56% 3.29% 4.33% 1.35% 1.98% 1.64% 2.45%
2025/02/13 5.7% 2.95% 2.44% 3.08% 3.06% 5.37% 1.39% 1.79% 1.59% 2.66%
2025/02/14 7.74% 4.02% 3.06% 5.05% 4.51% 4.9% 1.99% 3.51% 0.94% 2.9%
2025/02/15 7.51% 4.34% 2.69% 5.44% 4.47% 5.13% 2.9% 3% 2.2% 3.63%
2025/02/16 6.65% 3.89% 2.11% 4.87% 3.96% 5.62% 2.5% 3.15% 1.34% 5.48%
2025/02/17 5.49% 3.07% 2.38% 2.53% 3.32% 4.58% 1.42% 2.09% 3.19% 3.9%
2025/02/18 7.45% 4.08% 3.23% 4.5% 4.33% 3.78% 2.49% 2.71% 1.75% 3.1%
2025/02/19 7.04% 3.23% 3.2% 4.2% 3.4% 4.05% 2.35% 1.87% 2% 3.04%
2025/02/20 8.38% 4.06% 3.7% 3.65% 4.24% 3.84% 3.36% 1.6% 1.33% 2.73%
2025/02/21 7.08% 3.32% 2.42% 3.16% 3.83% 4.11% 3.17% 0.96% 1.57% 2.58%
2025/02/22 9.07% 5.42% 3.69% 3.65% 5.74% 3.3% 3.82% 1.61% 1.36% 3.34%
2025/02/23 5.8% 3.65% 2.49% 2.71% 3.38% 4.37% 2.51% 0.85% 1.91% 4.3%
2025/02/24 6.34% 3.21% 2.41% 2.09% 3.12% 4.36% 1.38% 0.9% 2.56% 3.76%
2025/02/25 6.08% 3.85% 2.52% 3.33% 3.82% 3.69% 2.08% 1.28% 1.38% 2.5%
2025/02/26 6.94% 4.54% 3.27% 2.91% 4.68% 3.73% 2.04% 1.2% 2.03% 2.08%
2025/02/27 6.98% 5.2% 4.63% 3.63% 4.17% 3.31% 2.65% 2.46% 1.39% 1.67%
2025/02/28 6.74% 4.97% 4.42% 4.41% 4.35% 3.69% 2.78% 2.3% 1.12% 1.03%

Copyright © Adthena. All rights reserved.

In February 2025, beenverified.com led with fluctuating spend, peaking at 9.07%. Spokeo.com and telephonenumberlookups.com showed moderate activity. Reversephonelookup.com and peoplefinders.com maintained steady presence. ADT.com and whitepages.com had consistent trends. Tracking.intelius.com and thumbtack.com saw lower engagement. Simplisafe.com ended with a decline.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/02/01 3442
2025/02/02 3134
2025/02/03 3509
2025/02/04 3584
2025/02/05 3643
2025/02/06 3420
2025/02/07 3109
2025/02/08 2671
2025/02/09 2561
2025/02/10 3179
2025/02/11 3284
2025/02/12 3235
2025/02/13 3138
2025/02/14 3072
2025/02/15 2403
2025/02/16 2657
2025/02/17 3127
2025/02/18 3054
2025/02/19 3234
2025/02/20 3222
2025/02/21 2990
2025/02/22 2845
2025/02/23 2499
2025/02/24 3103
2025/02/25 2971
2025/02/26 2906
2025/02/27 2551
2025/02/28 2637

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 3,643 on the 5th, then declining to 2,637 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
whitepages.com 2.83%
telephonenumberlookups.com 0.91%
reversephone.com 0.48%
ptaki.pro 0.32%
peoplefinders.com 0.24%
adt.com -0.35%
reversephonelookup.com -0.52%
tracking.intelius.com -0.56%
top10.com -0.59%
truthfinder.com -0.93%

Copyright © Adthena. All rights reserved.

Whitepages.com surged with a 2.83 increase, while truthfinder.com plummeted by -0.93. Telephonenumberlookups.com rose by 0.91, contrasting top10.com’s -0.59 drop.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date beenverified.com spokeo.com whitepages.com telephonenumberlookups.com peoplefinders.com reversephonelookup.com tracking.intelius.com thumbtack.com truthfinder.com simplisafe.com
2025/02/01 13.23% 9.97% 5.91% 3.81% 7.43% 8.08% 3.22% 1.25% 1.57% 0.93%
2025/02/02 12.41% 9.75% 4.87% 4.07% 7.68% 6.4% 2.78% 1.35% 2.23% 1.4%
2025/02/03 9.99% 6.16% 4.28% 3.13% 4.91% 3.74% 2.12% 2.82% 2.15% 1.51%
2025/02/04 11.83% 6.31% 4.73% 4.42% 3.55% 5.3% 3.05% 1.62% 1.81% 1.11%
2025/02/05 11.4% 6.91% 3.88% 4.21% 3.24% 3.87% 2.89% 2.45% 2.04% 1.2%
2025/02/06 11.87% 7.65% 6.3% 5.13% 6.37% 4.82% 3.57% 0.89% 1.7% 0.81%
2025/02/07 9.56% 7.4% 5.04% 4.23% 8.9% 6.63% 3.26% 1.41% 1.93% 0.9%
2025/02/08 8.98% 5.93% 5.07% 4.34% 5.99% 6.11% 3.08% 1.87% 3.72% 1.05%
2025/02/09 9.55% 5.59% 4.78% 3.85% 6.21% 5.51% 4.09% 1.53% 2.51% 1.26%
2025/02/10 9.53% 5.82% 3.55% 3.26% 6.26% 5.06% 3.43% 3.58% 2.38% 1.5%
2025/02/11 12.19% 7.76% 5.73% 4.39% 7.59% 4.68% 3.76% 2.26% 1.79% 1.13%
2025/02/12 10.65% 5.51% 4.06% 3.58% 6.25% 4.35% 3.54% 1.83% 1.77% 1.29%
2025/02/13 10.12% 5.78% 4% 4.31% 5.41% 5% 3.42% 1.7% 1.25% 1.44%
2025/02/14 12.24% 7.15% 4.88% 4.74% 7.44% 7.5% 5.95% 0.9% 1.82% 1.39%
2025/02/15 11.9% 7.42% 6.84% 3.92% 7.37% 7.8% 4.46% 1.75% 2.33% 1.64%
2025/02/16 11.24% 7.08% 6.44% 3.44% 6.95% 7.31% 5.35% 1.01% 2.52% 2.83%
2025/02/17 9.33% 5.58% 4.12% 3.89% 5.58% 4.12% 3.9% 3.08% 1.72% 2.08%
2025/02/18 12.08% 6.9% 6.74% 5.01% 6.81% 6.57% 4.44% 1.76% 1.22% 1.66%
2025/02/19 11.33% 5.73% 6.35% 4.99% 5.47% 6.27% 3.18% 2.24% 1.03% 1.66%
2025/02/20 13.02% 7.19% 8.66% 5.42% 6.87% 5.42% 2.73% 1.33% 0.88% 1.33%
2025/02/21 11.46% 5.97% 8.15% 3.88% 6.37% 4.65% 1.53% 1.72% 0.7% 1.19%
2025/02/22 13.75% 9.46% 8.95% 5.21% 8.95% 5.23% 2.51% 0.95% 0.87% 1.22%
2025/02/23 10.48% 6.95% 7.34% 4.29% 6.08% 4.55% 1.52% 1.55% 0.86% 1.84%
2025/02/24 10.82% 5.93% 4.36% 4.01% 5.47% 3.5% 1.72% 2.83% 0.89% 1.7%
2025/02/25 10.55% 7.59% 6.03% 3.8% 6.15% 5.05% 2.03% 1.14% 0.66% 1.27%
2025/02/26 11.25% 8.14% 5.27% 4.88% 7.07% 4.41% 1.97% 1.56% 2.93% 1.02%
2025/02/27 10.46% 8.38% 7.35% 6.24% 6.42% 5.21% 4.07% 1.48% 1.92% 0.77%
2025/02/28 10.03% 8.27% 6.82% 6.64% 6.5% 6.48% 3.67% 0.92% 0.86% 0.5%

Copyright © Adthena. All rights reserved.

In February 2025, beenverified.com led with fluctuating impressions, peaking at 13.75%. Spokeo.com and whitepages.com showed varied trends, while telephonenumberlookups.com and peoplefinders.com maintained moderate shares. Reversephonelookup.com and tracking.intelius.com had lower shares, with thumbtack.com, truthfinder.com, and simplisafe.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Reverse Phone Number Lookup https://www.beenverified.com

    Search Any Phone Number — Enter Almost Anyone's Phone # & You Could Get A Report With Name, Age, Social Media & More

  2. 2
    Free Reverse Phone Lookup - Search Free https://www.peoplefinders.com › reverse-phone

    1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.

  3. 3
    Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com

    Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More

  4. 4
    Free Reverse Phone Lookup - Search For Free https://www.telephonenumberlookups.com

    Learn More About A Phone Number. Enter A #, Hit Search, & See What Results Are Available.

  5. 5
    Reverse Phone Lookup | Who Called or Texted You https://www.whitepages.com › reverse-lookup

    Search for People by Phone Number. Find Owner's Name, Location & More with Whitepages.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, PeopleFinders, and Whitepages captivate users with promises of detailed reports. Themes of accessibility and comprehensive data dominate, with enticing offers of free searches and insights into unknown callers, appealing to curiosity and security needs.

Frequently Asked Questions

Customer Success Stories

Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study
Georgia Law Firm Case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.