Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.9644931864 |
| 84.0355068136 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 16 |
| 84 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| photobox.co.uk | 25.52 |
| snapfish.co.uk | 20.53 |
| my-picture.co.uk | 9.74 |
| printerpix.co.uk | 5.3 |
| freesnaps.co.uk | 3.76 |
| shutterstock.com | 3.52 |
| cewe.co.uk | 3.13 |
| papier.com | 2.9 |
| whitewall.com | 2.58 |
| bootsphoto.com | 2.55 |
| others | 20.47 |
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In the competitive landscape of Google PPC, Photobox.co.uk leads with a 25.52% click share, closely followed by Snapfish.co.uk at 20.53%. Meanwhile, ‘others’ collectively hold a significant 20.47% share.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | photobox.co.uk | my-picture.co.uk | snapfish.co.uk | printerpix.co.uk | whitewall.com | popsa.com | freesnaps.co.uk | optimalprint.co.uk | cewe.co.uk | papier.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 17.07% | 13.07% | 9.67% | 8.9% | 6.74% | 5.22% | 5.05% | 3.28% | 7% | 3.71% |
| 2026/02/02 | 14.98% | 13.35% | 5.46% | 14.18% | 5.83% | 7.78% | 2.55% | 2.44% | 6.29% | 7.11% |
| 2026/02/03 | 17.88% | 8.67% | 7% | 9.06% | 3.98% | 5.89% | 4.23% | 3.46% | 4.18% | 9% |
| 2026/02/04 | 17.51% | 11.33% | 9.3% | 8.86% | 4.23% | 3.58% | 4.37% | 5.57% | 6.38% | 4.97% |
| 2026/02/05 | 14.22% | 9.66% | 8.54% | 11.41% | 2.88% | 4.35% | 4.79% | 4.69% | 5.29% | 10.07% |
| 2026/02/06 | 17.43% | 10.41% | 9.88% | 11.4% | 2.78% | 4.15% | 3.87% | 4.65% | 6.89% | 8.55% |
| 2026/02/07 | 18.98% | 10.15% | 8.1% | 12.77% | 4.05% | 6.07% | 3.55% | 3.23% | 4.09% | 9.72% |
| 2026/02/08 | 18.93% | 15.57% | 10.34% | 9.98% | 2.7% | 4.2% | 3.39% | 3.89% | 4.3% | 7.52% |
| 2026/02/09 | 18.49% | 14.38% | 9.87% | 13.39% | 4.01% | 3.67% | 4.85% | 3.85% | 2.99% | 5.72% |
| 2026/02/10 | 22.71% | 12.08% | 8.14% | 10.93% | 4.51% | 2.76% | 4.42% | 3.17% | 2.98% | 11.67% |
| 2026/02/11 | 17.85% | 11.85% | 8.12% | 11.07% | 3.27% | 2.92% | 4.22% | 5.64% | 2.18% | 12.91% |
| 2026/02/12 | 18.92% | 13.17% | 6.75% | 8.76% | 4.77% | 2.5% | 4.76% | 5.64% | 3.44% | 11.54% |
| 2026/02/13 | 17.39% | 10.39% | 9.86% | 11.38% | 2.78% | 4.14% | 3.86% | 4.64% | 6.88% | 8.53% |
| 2026/02/14 | 18.94% | 10.12% | 8.09% | 12.74% | 4.04% | 6.05% | 3.54% | 3.22% | 4.08% | 9.7% |
| 2026/02/15 | 18.89% | 15.6% | 10.32% | 9.96% | 2.69% | 4.19% | 3.38% | 3.88% | 4.29% | 7.5% |
| 2026/02/16 | 18.44% | 14.34% | 9.84% | 13.36% | 4% | 3.66% | 4.84% | 3.83% | 2.98% | 5.71% |
| 2026/02/17 | 11.23% | 21.45% | 6.64% | 10.81% | 6.09% | 0.31% | 7.18% | 7.55% | 6.96% | 1.7% |
| 2026/02/18 | 18.88% | 16.37% | 4.25% | 10.88% | 3.72% | 2.67% | 5.02% | 8.04% | 5.39% | 0.77% |
| 2026/02/19 | 13.71% | 15.55% | 5.14% | 11.46% | 7.69% | 2.1% | 5.83% | 4.27% | 5.83% | 2.74% |
| 2026/02/20 | 13.08% | 15.75% | 6.43% | 10.14% | 8.14% | 1.93% | 5.06% | 4.52% | 4.58% | 1.31% |
| 2026/02/21 | 13.82% | 9.6% | 6.62% | 10.59% | 11.67% | 1.2% | 4.44% | 3.99% | 3.6% | 4.83% |
| 2026/02/22 | 16.03% | 11.89% | 9.73% | 7.99% | 10.48% | 1.94% | 6.46% | 5.67% | 3.61% | 2.15% |
| 2026/02/23 | 15.44% | 10.73% | 10.36% | 8.56% | 11.28% | 1.52% | 5.12% | 3.9% | 6.26% | 3.6% |
| 2026/02/24 | 14.83% | 9.41% | 14.34% | 8.56% | 8.05% | 2.45% | 4.48% | 3.49% | 5.15% | 3.79% |
| 2026/02/25 | 14.49% | 14.19% | 10.93% | 8.18% | 11.21% | 2.04% | 2.93% | 3.65% | 4.21% | 4.71% |
| 2026/02/26 | 18.65% | 12.2% | 11.45% | 9.67% | 7.16% | 3.62% | 3.29% | 1.47% | 3.47% | 4.84% |
| 2026/02/27 | 20.94% | 14.24% | 10.9% | 8.77% | 5.57% | 1.74% | 3.77% | 3.56% | 5.27% | 3.6% |
| 2026/02/28 | 16.1% | 13.42% | 13.27% | 11.22% | 7.63% | 4.57% | 4.55% | 4.14% | 3.33% | 1.03% |
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Photobox.co.uk led February with fluctuating spend, peaking at 22.71% on the 10th. My-picture.co.uk surged mid-month, reaching 21.45% on the 17th. Snapfish.co.uk and printerpix.co.uk maintained steady shares, while whitewall.com and popsa.com saw varied trends. February concluded with photobox.co.uk dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 166 |
| 2026/02/02 | 159 |
| 2026/02/03 | 208 |
| 2026/02/04 | 204 |
| 2026/02/05 | 208 |
| 2026/02/06 | 190 |
| 2026/02/07 | 201 |
| 2026/02/08 | 195 |
| 2026/02/09 | 187 |
| 2026/02/10 | 184 |
| 2026/02/11 | 197 |
| 2026/02/12 | 191 |
| 2026/02/13 | 190 |
| 2026/02/14 | 201 |
| 2026/02/15 | 195 |
| 2026/02/16 | 187 |
| 2026/02/17 | 132 |
| 2026/02/18 | 177 |
| 2026/02/19 | 179 |
| 2026/02/20 | 161 |
| 2026/02/21 | 153 |
| 2026/02/22 | 176 |
| 2026/02/23 | 166 |
| 2026/02/24 | 186 |
| 2026/02/25 | 178 |
| 2026/02/26 | 160 |
| 2026/02/27 | 165 |
| 2026/02/28 | 164 |
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February began with 166 advertisers, peaking at 208 on the 3rd and 5th. A dip to 132 on the 17th marked the lowest point. The month concluded with 164 advertisers, reflecting a dynamic fluctuation.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Snapfish.co.uk surged with a 2.12% click share increase, while papier.com faced a decline of 2.52%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | snapfish.co.uk | photobox.co.uk | my-picture.co.uk | printerpix.co.uk | freesnaps.co.uk | whitewall.com | popsa.com | optimalprint.co.uk | cewe.co.uk | papier.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 12.02% | 16.99% | 10.7% | 6.86% | 7.16% | 4.67% | 3.54% | 2.84% | 5.4% | 1.72% |
| 2026/02/02 | 8.01% | 12.83% | 11.05% | 13.67% | 3.24% | 4.54% | 5.39% | 2.66% | 5.24% | 3.64% |
| 2026/02/03 | 9.45% | 15.68% | 6.56% | 8.28% | 5.11% | 3.02% | 5.9% | 2.87% | 3.02% | 4.9% |
| 2026/02/04 | 11.04% | 15.63% | 8.01% | 6.4% | 4.88% | 2.75% | 3.8% | 4.06% | 4.45% | 3.98% |
| 2026/02/05 | 10.61% | 13.4% | 6.93% | 8.84% | 5.99% | 1.93% | 4.52% | 4.12% | 4.56% | 6.99% |
| 2026/02/06 | 11.84% | 15.83% | 8.32% | 8.84% | 5.27% | 2.02% | 5.44% | 4% | 5.29% | 6.19% |
| 2026/02/07 | 10.2% | 18.9% | 9.22% | 9.68% | 4.62% | 3.01% | 5.84% | 3.21% | 3.94% | 5.46% |
| 2026/02/08 | 12.57% | 17.9% | 12.17% | 7.71% | 4.47% | 1.71% | 5.72% | 3.61% | 3.72% | 4.77% |
| 2026/02/09 | 11.01% | 17.77% | 12.06% | 9.98% | 5.79% | 2.74% | 3.85% | 3.72% | 2.01% | 5.24% |
| 2026/02/10 | 9.61% | 23.54% | 9.68% | 8.97% | 5.49% | 3.23% | 2.38% | 3.17% | 1.99% | 9.87% |
| 2026/02/11 | 9.99% | 16.92% | 10.79% | 8.96% | 6.12% | 2.6% | 1.57% | 5.53% | 1.85% | 8.28% |
| 2026/02/12 | 8.75% | 18.2% | 10.56% | 7.31% | 6.2% | 3.31% | 2.9% | 5.1% | 3.76% | 7.04% |
| 2026/02/13 | 11.84% | 15.83% | 8.32% | 8.84% | 5.27% | 2.02% | 5.44% | 4% | 5.29% | 6.19% |
| 2026/02/14 | 10.2% | 18.9% | 9.22% | 9.68% | 4.62% | 3.01% | 5.84% | 3.21% | 3.94% | 5.46% |
| 2026/02/15 | 12.57% | 17.9% | 12.17% | 7.71% | 4.47% | 1.71% | 5.72% | 3.61% | 3.72% | 4.77% |
| 2026/02/16 | 11.01% | 17.77% | 12.06% | 9.98% | 5.79% | 2.74% | 3.85% | 3.72% | 2.01% | 5.24% |
| 2026/02/17 | 9.06% | 8.14% | 15.11% | 7.68% | 7.73% | 2.67% | 0.14% | 6.03% | 6.46% | 0.64% |
| 2026/02/18 | 5.28% | 16.77% | 12.97% | 7.85% | 6.28% | 2.03% | 1.42% | 6.45% | 3.97% | 0.65% |
| 2026/02/19 | 7.02% | 15.89% | 11.07% | 8.38% | 6.97% | 4.15% | 1.17% | 3.38% | 4.09% | 1.58% |
| 2026/02/20 | 9.11% | 11.25% | 12.3% | 7.24% | 6.09% | 4.61% | 0.88% | 3.42% | 3.34% | 0.93% |
| 2026/02/21 | 8.3% | 13.98% | 6.98% | 7.2% | 6.09% | 6.99% | 0.69% | 3.17% | 2.79% | 2.19% |
| 2026/02/22 | 12.06% | 13.97% | 7.66% | 7.04% | 6.64% | 7.51% | 2.68% | 3.74% | 3.27% | 1% |
| 2026/02/23 | 11.95% | 15.54% | 7.7% | 5.88% | 6.8% | 7.9% | 1.37% | 3.21% | 5.62% | 1.37% |
| 2026/02/24 | 16.37% | 14.2% | 6.71% | 6.63% | 6.15% | 5.02% | 4.17% | 2.62% | 5.32% | 1.36% |
| 2026/02/25 | 12.93% | 13.59% | 10.94% | 6.52% | 4.15% | 7.84% | 1.28% | 2.93% | 4.08% | 2.43% |
| 2026/02/26 | 13.96% | 18.45% | 9.76% | 6.55% | 4.65% | 4.54% | 1.92% | 1.01% | 3.31% | 2.57% |
| 2026/02/27 | 11.67% | 24.19% | 9.44% | 6.86% | 3.95% | 4.06% | 1.86% | 2.5% | 4.44% | 2.13% |
| 2026/02/28 | 16.32% | 13.72% | 10.14% | 7.76% | 5.12% | 4.94% | 3.92% | 3.21% | 3.11% | 0.47% |
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In February 2026, Snapfish and Photobox dominated PPC impressions, with Photobox peaking at 24.19% on the 27th. Snapfish saw fluctuations, ending strong at 16.32%. My-Picture and Printerpix maintained moderate shares, while Freesnaps and Whitewall experienced lower visibility. Popsa and Papier had minimal impact, with Papier dropping to 0.47% by month’s end.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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No.1 Best Rated Canvas Shop in the UK & Certified Merchant. Ready for Dispatch Within 24h. The Consistently Excellent Quality is Confirmed by our High Customer Ratings. Ready to Hang.
Photobox Photo Products — Print your memories to last a lifetime. Create your custom Photo Products today! Relive Your Favourite Moments With Our Photo Products. Create yours online today! Personalised Photo Gifts.
Create a custom photo book with Popsa. Easy creation with templates & AI. Premium quality.
Up To 50% Off Everything — Beautiful Personalised Photo Books, Cards, Prints, Canvases & More. Share Your Memories. Guaranteed To Make You Smile With Our Outstanding Prints, Photo Gifts, Photo Books & More.
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In the vibrant world of online photo printing, CEWE.co.uk stands out with its award-winning print quality, promising to bring memories to life. My-picture.co.uk entices with an 85% discount on canvas prints, ready to ship in 24 hours. Photobox.co.uk invites users to create lasting memories with personalized photo gifts. Popsa.com offers a quick, premium photobook creation experience, while Snapfish.co.uk guarantees smiles with up to 50% off personalized photo products. Each ad highlights unique selling propositions, from quality and speed to personalization and discounts, capturing the essence of cherished memories.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Media & Entertainment Photography & Visual Arts February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Media & Entertainment Photography & Visual Arts February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Media & Entertainment Photography & Visual Arts February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Media & Entertainment Photography & Visual Arts February 2026 Report aggregates data from across both device types and Google Shopping.
The UK Media & Entertainment Photography & Visual Arts February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.