UK Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – UK

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.9644931864
84.0355068136
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
photobox.co.uk 25.52
snapfish.co.uk 20.53
my-picture.co.uk 9.74
printerpix.co.uk 5.3
freesnaps.co.uk 3.76
shutterstock.com 3.52
cewe.co.uk 3.13
papier.com 2.9
whitewall.com 2.58
bootsphoto.com 2.55
others 20.47
  • photobox.co.uk - 25.52%
  • snapfish.co.uk - 20.53%
  • my-picture.co.uk - 9.74%
  • printerpix.co.uk - 5.3%
  • freesnaps.co.uk - 3.76%
  • shutterstock.com - 3.52%
  • cewe.co.uk - 3.13%
  • papier.com - 2.9%
  • whitewall.com - 2.58%
  • bootsphoto.com - 2.55%
  • others - 20.47%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Photobox.co.uk leads with a 25.52% click share, closely followed by Snapfish.co.uk at 20.53%. Meanwhile, ‘others’ collectively hold a significant 20.47% share.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date photobox.co.uk my-picture.co.uk snapfish.co.uk printerpix.co.uk whitewall.com popsa.com freesnaps.co.uk optimalprint.co.uk cewe.co.uk papier.com
2026/02/01 17.07% 13.07% 9.67% 8.9% 6.74% 5.22% 5.05% 3.28% 7% 3.71%
2026/02/02 14.98% 13.35% 5.46% 14.18% 5.83% 7.78% 2.55% 2.44% 6.29% 7.11%
2026/02/03 17.88% 8.67% 7% 9.06% 3.98% 5.89% 4.23% 3.46% 4.18% 9%
2026/02/04 17.51% 11.33% 9.3% 8.86% 4.23% 3.58% 4.37% 5.57% 6.38% 4.97%
2026/02/05 14.22% 9.66% 8.54% 11.41% 2.88% 4.35% 4.79% 4.69% 5.29% 10.07%
2026/02/06 17.43% 10.41% 9.88% 11.4% 2.78% 4.15% 3.87% 4.65% 6.89% 8.55%
2026/02/07 18.98% 10.15% 8.1% 12.77% 4.05% 6.07% 3.55% 3.23% 4.09% 9.72%
2026/02/08 18.93% 15.57% 10.34% 9.98% 2.7% 4.2% 3.39% 3.89% 4.3% 7.52%
2026/02/09 18.49% 14.38% 9.87% 13.39% 4.01% 3.67% 4.85% 3.85% 2.99% 5.72%
2026/02/10 22.71% 12.08% 8.14% 10.93% 4.51% 2.76% 4.42% 3.17% 2.98% 11.67%
2026/02/11 17.85% 11.85% 8.12% 11.07% 3.27% 2.92% 4.22% 5.64% 2.18% 12.91%
2026/02/12 18.92% 13.17% 6.75% 8.76% 4.77% 2.5% 4.76% 5.64% 3.44% 11.54%
2026/02/13 17.39% 10.39% 9.86% 11.38% 2.78% 4.14% 3.86% 4.64% 6.88% 8.53%
2026/02/14 18.94% 10.12% 8.09% 12.74% 4.04% 6.05% 3.54% 3.22% 4.08% 9.7%
2026/02/15 18.89% 15.6% 10.32% 9.96% 2.69% 4.19% 3.38% 3.88% 4.29% 7.5%
2026/02/16 18.44% 14.34% 9.84% 13.36% 4% 3.66% 4.84% 3.83% 2.98% 5.71%
2026/02/17 11.23% 21.45% 6.64% 10.81% 6.09% 0.31% 7.18% 7.55% 6.96% 1.7%
2026/02/18 18.88% 16.37% 4.25% 10.88% 3.72% 2.67% 5.02% 8.04% 5.39% 0.77%
2026/02/19 13.71% 15.55% 5.14% 11.46% 7.69% 2.1% 5.83% 4.27% 5.83% 2.74%
2026/02/20 13.08% 15.75% 6.43% 10.14% 8.14% 1.93% 5.06% 4.52% 4.58% 1.31%
2026/02/21 13.82% 9.6% 6.62% 10.59% 11.67% 1.2% 4.44% 3.99% 3.6% 4.83%
2026/02/22 16.03% 11.89% 9.73% 7.99% 10.48% 1.94% 6.46% 5.67% 3.61% 2.15%
2026/02/23 15.44% 10.73% 10.36% 8.56% 11.28% 1.52% 5.12% 3.9% 6.26% 3.6%
2026/02/24 14.83% 9.41% 14.34% 8.56% 8.05% 2.45% 4.48% 3.49% 5.15% 3.79%
2026/02/25 14.49% 14.19% 10.93% 8.18% 11.21% 2.04% 2.93% 3.65% 4.21% 4.71%
2026/02/26 18.65% 12.2% 11.45% 9.67% 7.16% 3.62% 3.29% 1.47% 3.47% 4.84%
2026/02/27 20.94% 14.24% 10.9% 8.77% 5.57% 1.74% 3.77% 3.56% 5.27% 3.6%
2026/02/28 16.1% 13.42% 13.27% 11.22% 7.63% 4.57% 4.55% 4.14% 3.33% 1.03%
  • photobox.co.uk
  • my-picture.co.uk
  • snapfish.co.uk
  • printerpix.co.uk
  • whitewall.com
  • popsa.com
  • freesnaps.co.uk
  • optimalprint.co.uk
  • cewe.co.uk
  • papier.com

Copyright © Adthena. All rights reserved.

Photobox.co.uk led February with fluctuating spend, peaking at 22.71% on the 10th. My-picture.co.uk surged mid-month, reaching 21.45% on the 17th. Snapfish.co.uk and printerpix.co.uk maintained steady shares, while whitewall.com and popsa.com saw varied trends. February concluded with photobox.co.uk dominating.

Market Exposure

Competitor Count for UK Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 166
2026/02/02 159
2026/02/03 208
2026/02/04 204
2026/02/05 208
2026/02/06 190
2026/02/07 201
2026/02/08 195
2026/02/09 187
2026/02/10 184
2026/02/11 197
2026/02/12 191
2026/02/13 190
2026/02/14 201
2026/02/15 195
2026/02/16 187
2026/02/17 132
2026/02/18 177
2026/02/19 179
2026/02/20 161
2026/02/21 153
2026/02/22 176
2026/02/23 166
2026/02/24 186
2026/02/25 178
2026/02/26 160
2026/02/27 165
2026/02/28 164

Copyright © Adthena. All rights reserved.

February began with 166 advertisers, peaking at 208 on the 3rd and 5th. A dip to 132 on the 17th marked the lowest point. The month concluded with 164 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
snapfish.co.uk 2.12%
shutterstock.com 1.28%
whitewall.com 1.16%
freeprintsapp.co.uk 0.65%
castlefineart.com 0.61%
rosemood.co.uk -0.42%
popsa.com -1.05%
photobox.co.uk -1.25%
printerpix.co.uk -1.29%
papier.com -2.52%

Copyright © Adthena. All rights reserved.

Snapfish.co.uk surged with a 2.12% click share increase, while papier.com faced a decline of 2.52%.

Campaign Efficiency

UK Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date snapfish.co.uk photobox.co.uk my-picture.co.uk printerpix.co.uk freesnaps.co.uk whitewall.com popsa.com optimalprint.co.uk cewe.co.uk papier.com
2026/02/01 12.02% 16.99% 10.7% 6.86% 7.16% 4.67% 3.54% 2.84% 5.4% 1.72%
2026/02/02 8.01% 12.83% 11.05% 13.67% 3.24% 4.54% 5.39% 2.66% 5.24% 3.64%
2026/02/03 9.45% 15.68% 6.56% 8.28% 5.11% 3.02% 5.9% 2.87% 3.02% 4.9%
2026/02/04 11.04% 15.63% 8.01% 6.4% 4.88% 2.75% 3.8% 4.06% 4.45% 3.98%
2026/02/05 10.61% 13.4% 6.93% 8.84% 5.99% 1.93% 4.52% 4.12% 4.56% 6.99%
2026/02/06 11.84% 15.83% 8.32% 8.84% 5.27% 2.02% 5.44% 4% 5.29% 6.19%
2026/02/07 10.2% 18.9% 9.22% 9.68% 4.62% 3.01% 5.84% 3.21% 3.94% 5.46%
2026/02/08 12.57% 17.9% 12.17% 7.71% 4.47% 1.71% 5.72% 3.61% 3.72% 4.77%
2026/02/09 11.01% 17.77% 12.06% 9.98% 5.79% 2.74% 3.85% 3.72% 2.01% 5.24%
2026/02/10 9.61% 23.54% 9.68% 8.97% 5.49% 3.23% 2.38% 3.17% 1.99% 9.87%
2026/02/11 9.99% 16.92% 10.79% 8.96% 6.12% 2.6% 1.57% 5.53% 1.85% 8.28%
2026/02/12 8.75% 18.2% 10.56% 7.31% 6.2% 3.31% 2.9% 5.1% 3.76% 7.04%
2026/02/13 11.84% 15.83% 8.32% 8.84% 5.27% 2.02% 5.44% 4% 5.29% 6.19%
2026/02/14 10.2% 18.9% 9.22% 9.68% 4.62% 3.01% 5.84% 3.21% 3.94% 5.46%
2026/02/15 12.57% 17.9% 12.17% 7.71% 4.47% 1.71% 5.72% 3.61% 3.72% 4.77%
2026/02/16 11.01% 17.77% 12.06% 9.98% 5.79% 2.74% 3.85% 3.72% 2.01% 5.24%
2026/02/17 9.06% 8.14% 15.11% 7.68% 7.73% 2.67% 0.14% 6.03% 6.46% 0.64%
2026/02/18 5.28% 16.77% 12.97% 7.85% 6.28% 2.03% 1.42% 6.45% 3.97% 0.65%
2026/02/19 7.02% 15.89% 11.07% 8.38% 6.97% 4.15% 1.17% 3.38% 4.09% 1.58%
2026/02/20 9.11% 11.25% 12.3% 7.24% 6.09% 4.61% 0.88% 3.42% 3.34% 0.93%
2026/02/21 8.3% 13.98% 6.98% 7.2% 6.09% 6.99% 0.69% 3.17% 2.79% 2.19%
2026/02/22 12.06% 13.97% 7.66% 7.04% 6.64% 7.51% 2.68% 3.74% 3.27% 1%
2026/02/23 11.95% 15.54% 7.7% 5.88% 6.8% 7.9% 1.37% 3.21% 5.62% 1.37%
2026/02/24 16.37% 14.2% 6.71% 6.63% 6.15% 5.02% 4.17% 2.62% 5.32% 1.36%
2026/02/25 12.93% 13.59% 10.94% 6.52% 4.15% 7.84% 1.28% 2.93% 4.08% 2.43%
2026/02/26 13.96% 18.45% 9.76% 6.55% 4.65% 4.54% 1.92% 1.01% 3.31% 2.57%
2026/02/27 11.67% 24.19% 9.44% 6.86% 3.95% 4.06% 1.86% 2.5% 4.44% 2.13%
2026/02/28 16.32% 13.72% 10.14% 7.76% 5.12% 4.94% 3.92% 3.21% 3.11% 0.47%
  • snapfish.co.uk
  • photobox.co.uk
  • my-picture.co.uk
  • printerpix.co.uk
  • freesnaps.co.uk
  • whitewall.com
  • popsa.com
  • optimalprint.co.uk
  • cewe.co.uk
  • papier.com

Copyright © Adthena. All rights reserved.

In February 2026, Snapfish and Photobox dominated PPC impressions, with Photobox peaking at 24.19% on the 27th. Snapfish saw fluctuations, ending strong at 16.32%. My-Picture and Printerpix maintained moderate shares, while Freesnaps and Whitewall experienced lower visibility. Popsa and Papier had minimal impact, with Papier dropping to 0.47% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Delivered To Your Door - Award Winning Print Quality https://www.cewe.co.uk › photo › prints

    Range of styles & Formats To Choose From, Perfect For Bringing Your Memories To Life. Get The Best Online Photo Printing Experience With CEWE's Automatic Image Optimisation.

  2. 2
    85% Off Canvas Prints | Ready To Ship In 24 Hours https://www.my-picture.co.uk › canvas-prints

    No.1 Best Rated Canvas Shop in the UK & Certified Merchant. Ready for Dispatch Within 24h. The Consistently Excellent Quality is Confirmed by our High Customer Ratings. Ready to Hang.

  3. 3
    Photobox Official Site https://www.photobox.co.uk

    Photobox Photo Products — Print your memories to last a lifetime. Create your custom Photo Products today! Relive Your Favourite Moments With Our Photo Products. Create yours online today! Personalised Photo Gifts.

  4. 4
    Save 50% On Photobooks - Photo Books In 5 Minutes https://www.popsa.com

    Create a custom photo book with Popsa. Easy creation with templates & AI. Premium quality.

  5. 5
    Snapfish https://www.snapfish.co.uk

    Up To 50% Off Everything — Beautiful Personalised Photo Books, Cards, Prints, Canvases & More. Share Your Memories. Guaranteed To Make You Smile With Our Outstanding Prints, Photo Gifts, Photo Books & More.

Copyright © Adthena. All rights reserved.

In the vibrant world of online photo printing, CEWE.co.uk stands out with its award-winning print quality, promising to bring memories to life. My-picture.co.uk entices with an 85% discount on canvas prints, ready to ship in 24 hours. Photobox.co.uk invites users to create lasting memories with personalized photo gifts. Popsa.com offers a quick, premium photobook creation experience, while Snapfish.co.uk guarantees smiles with up to 50% off personalized photo products. Each ad highlights unique selling propositions, from quality and speed to personalization and discounts, capturing the essence of cherished memories.

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