Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| decathlon.co.uk | 8.34 |
| jdsports.co.uk | 7.1 |
| argos.co.uk | 5.34 |
| amazon.co.uk | 4.61 |
| halfords.com | 3.74 |
| gooutdoors.co.uk | 3.25 |
| americangolf.co.uk | 2.92 |
| temu.com | 2.62 |
| mountainwarehouse.com | 2.35 |
| fitness-superstore.co.uk | 2.18 |
| others | 57.55 |
- decathlon.co.uk - 8.34%
- jdsports.co.uk - 7.1%
- argos.co.uk - 5.34%
- amazon.co.uk - 4.61%
- halfords.com - 3.74%
- gooutdoors.co.uk - 3.25%
- americangolf.co.uk - 2.92%
- temu.com - 2.62%
- mountainwarehouse.com - 2.35%
- fitness-superstore.co.uk - 2.18%
- others - 57.55%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Decathlon leads with 8.34% click share, followed by JD Sports at 7.1%. Meanwhile, ‘others’ dominate with 57.55%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | temu.com | argos.co.uk | amazon.co.uk | jdsports.co.uk | fitness-superstore.co.uk | mirafit.co.uk | iscooterglobal.co.uk | gymsets.co.uk | halfords.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 8.08% | 3.26% | 4.63% | 4.58% | 2.05% | 4.75% | 2.15% | 1.9% | 1.6% | 3.53% |
| 2026/09/02 | 7.55% | 3.26% | 3.85% | 3.74% | 2.56% | 4.93% | 2.41% | 2.15% | 1.75% | 3.56% |
| 2026/09/03 | 6.95% | 3.1% | 3.31% | 3.65% | 2.13% | 4.16% | 2.05% | 2.07% | 1.91% | 3.84% |
| 2026/09/04 | 6.75% | 4.18% | 3.55% | 3.98% | 2.25% | 4.29% | 2.27% | 1.6% | 2.05% | 3.55% |
| 2026/09/05 | 8.33% | 3.88% | 3.92% | 4.74% | 1.9% | 3.82% | 2.14% | 1.61% | 2.16% | 3.75% |
| 2026/09/06 | 7.67% | 3.47% | 3.06% | 4.12% | 2.91% | 4.01% | 2.01% | 2.09% | 1.88% | 4.04% |
| 2026/09/07 | 8.46% | 3.82% | 3.43% | 4.57% | 1.82% | 3.67% | 1.94% | 2.04% | 2.02% | 3.67% |
| 2026/09/08 | 7.63% | 3.78% | 3.58% | 4.57% | 2.73% | 3.91% | 1.92% | 1.9% | 1.95% | 3.61% |
| 2026/09/09 | 8.75% | 4.33% | 4.34% | 4.47% | 2.61% | 3.91% | 2.07% | 1.59% | 1.59% | 3.02% |
| 2026/09/10 | 8.2% | 3.71% | 3.63% | 4.22% | 2.57% | 3.86% | 2.13% | 1.5% | 1.73% | 3.01% |
| 2026/09/11 | 8.61% | 3.46% | 3.77% | 3.81% | 3.17% | 3.36% | 2.67% | 1.73% | 1.68% | 2.8% |
| 2026/09/12 | 8.38% | 3% | 4.51% | 4.73% | 3.5% | 3.65% | 2.55% | 1.4% | 1.89% | 2.71% |
| 2026/09/13 | 10.33% | 2.46% | 4.27% | 4.31% | 2.46% | 3.36% | 2.62% | 1.88% | 1.48% | 2.84% |
| 2026/09/14 | 10.06% | 2.66% | 4.74% | 4.36% | 3.49% | 3.54% | 2.41% | 1.75% | 1.75% | 2.4% |
| 2026/09/15 | 8.85% | 3.52% | 3.84% | 4.15% | 2.95% | 3.33% | 2.72% | 2.03% | 1.82% | 2.72% |
| 2026/09/16 | 8.99% | 2.76% | 3.93% | 4.31% | 2.64% | 3.62% | 3.3% | 2.21% | 1.66% | 2.22% |
| 2026/09/17 | 9.55% | 1.93% | 4.14% | 3.83% | 2.31% | 3.42% | 3.38% | 2.37% | 1.59% | 2.44% |
| 2026/09/18 | 9.31% | 1.71% | 4.25% | 4.22% | 2.02% | 3.6% | 3.49% | 2.59% | 1.32% | 1.83% |
| 2026/09/19 | 9.02% | 2.48% | 4.3% | 4.17% | 1.68% | 3.46% | 3.82% | 2.47% | 1.48% | 1.83% |
| 2026/09/20 | 10.02% | 2.87% | 4.09% | 4.23% | 1.96% | 3.37% | 3.31% | 2.32% | 1.25% | 1.53% |
| 2026/09/21 | 10.23% | 2.6% | 4.19% | 3.87% | 3.18% | 2.92% | 2.74% | 2.39% | 1.31% | 1.33% |
| 2026/09/22 | 9.2% | 1.98% | 4.21% | 3.34% | 3.35% | 3.15% | 3.08% | 1.9% | 1.19% | 1.26% |
| 2026/09/23 | 10.23% | 2.57% | 4.48% | 3% | 2.42% | 3.38% | 2.98% | 2.05% | 1.32% | 1.59% |
| 2026/09/24 | 7.55% | 3.39% | 3.99% | 2.48% | 3.06% | 2.67% | 2.94% | 2.05% | 1.26% | 1.42% |
| 2026/09/25 | 7.07% | 2.93% | 3.67% | 2.86% | 2.61% | 2.81% | 3.1% | 2% | 1.4% | 1.26% |
| 2026/09/26 | 7.99% | 3.42% | 3.99% | 2.61% | 2.97% | 2.64% | 2.97% | 1.93% | 1.33% | 1.27% |
| 2026/09/27 | 8.16% | 5.31% | 4.17% | 2.88% | 3.28% | 2.86% | 2.96% | 1.95% | 1.56% | 1.22% |
| 2026/09/28 | 7.77% | 5.32% | 4.25% | 2.93% | 3.24% | 3.04% | 3.08% | 1.85% | 1.76% | 1.83% |
| 2026/09/29 | 8.66% | 4.36% | 3.68% | 3.58% | 3.01% | 2.8% | 2.21% | 2.15% | 1.82% | 1.58% |
| 2026/09/30 | 6.92% | 3.77% | 3.69% | 3.56% | 2.61% | 2.54% | 2.16% | 2.09% | 1.88% | 1.7% |
- decathlon.co.uk
- temu.com
- argos.co.uk
- amazon.co.uk
- jdsports.co.uk
- fitness-superstore.co.uk
- mirafit.co.uk
- iscooterglobal.co.uk
- gymsets.co.uk
- halfords.com
Copyright © Adthena. All rights reserved.
Decathlon.co.uk led September with fluctuating spend, peaking mid-month. Temu.com saw a late surge, while Argos.co.uk maintained steady growth. Amazon.co.uk’s share declined, ending the month lower.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1337 |
| 2026/09/02 | 1524 |
| 2026/09/03 | 1497 |
| 2026/09/04 | 1521 |
| 2026/09/05 | 1530 |
| 2026/09/06 | 1565 |
| 2026/09/07 | 1553 |
| 2026/09/08 | 1529 |
| 2026/09/09 | 1520 |
| 2026/09/10 | 1531 |
| 2026/09/11 | 1517 |
| 2026/09/12 | 1490 |
| 2026/09/13 | 1475 |
| 2026/09/14 | 1438 |
| 2026/09/15 | 1509 |
| 2026/09/16 | 1550 |
| 2026/09/17 | 1478 |
| 2026/09/18 | 1504 |
| 2026/09/19 | 1474 |
| 2026/09/20 | 1481 |
| 2026/09/21 | 1485 |
| 2026/09/22 | 1482 |
| 2026/09/23 | 1423 |
| 2026/09/24 | 1551 |
| 2026/09/25 | 1516 |
| 2026/09/26 | 1473 |
| 2026/09/27 | 1452 |
| 2026/09/28 | 1447 |
| 2026/09/29 | 1511 |
| 2026/09/30 | 1493 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 1,337 and peaking at 1,565. The month concluded with 1,493 advertisers, reflecting a vibrant competitive landscape.
