Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| jdsports.co.uk | 5.67 |
| amazon.co.uk | 5.53 |
| decathlon.co.uk | 4.88 |
| americangolf.co.uk | 4.73 |
| argos.co.uk | 3.89 |
| mountainwarehouse.com | 3.19 |
| halfords.com | 2.97 |
| temu.com | 2.97 |
| mirafit.co.uk | 2.5 |
| cotswoldoutdoor.com | 2.32 |
| others | 61.35 |
- jdsports.co.uk - 5.67%
- amazon.co.uk - 5.53%
- decathlon.co.uk - 4.88%
- americangolf.co.uk - 4.73%
- argos.co.uk - 3.89%
- mountainwarehouse.com - 3.19%
- halfords.com - 2.97%
- temu.com - 2.97%
- mirafit.co.uk - 2.5%
- cotswoldoutdoor.com - 2.32%
- others - 61.35%
Copyright © Adthena. All rights reserved.
In the competitive landscape, JD Sports leads with 5.67% click share, closely followed by Amazon at 5.53%. Meanwhile, ‘others’ dominate with a significant 61.35%.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | amazon.co.uk | fitness-superstore.co.uk | mirafit.co.uk | temu.com | halfords.com | argos.co.uk | americangolf.co.uk | primalstrength.com | fitshop.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 6.36% | 5.2% | 4.4% | 3.8% | 4.14% | 1.46% | 4.31% | 2.57% | 2.09% | 4.28% |
| 2026/02/02 | 6.76% | 4.14% | 4.16% | 2.93% | 5.01% | 1.56% | 3.65% | 2.93% | 1.83% | 3.37% |
| 2026/02/03 | 4.13% | 3.52% | 2.92% | 4.58% | 3.28% | 2.37% | 2.86% | 2.99% | 2.03% | 2.65% |
| 2026/02/04 | 4.33% | 4.08% | 3.05% | 4.43% | 4.34% | 2.04% | 2.44% | 2.53% | 2.19% | 2.99% |
| 2026/02/05 | 4.77% | 5.5% | 2.88% | 4.05% | 3.63% | 2.46% | 2.54% | 3.36% | 2.3% | 2.97% |
| 2026/02/06 | 4.79% | 4.72% | 3.02% | 4.01% | 3.28% | 2.39% | 2.46% | 1.95% | 2.09% | 2.8% |
| 2026/02/07 | 8% | 5.3% | 3.21% | 3.17% | 3.75% | 1.98% | 2.94% | 2.38% | 2.53% | 2.48% |
| 2026/02/08 | 6.68% | 4.88% | 3.57% | 4.03% | 3.49% | 1.97% | 2.43% | 2.57% | 2.82% | 2.67% |
| 2026/02/09 | 5.29% | 5.65% | 3.86% | 3.68% | 3.58% | 2.29% | 2.33% | 3.09% | 2.89% | 2.31% |
| 2026/02/10 | 4.33% | 5.27% | 2.8% | 3.28% | 4.92% | 2.06% | 6.62% | 2.18% | 2.03% | 1.79% |
| 2026/02/11 | 4.41% | 4.47% | 2.5% | 3.26% | 4.01% | 2.43% | 9.02% | 1.58% | 1.52% | 1.88% |
| 2026/02/12 | 4.19% | 4.04% | 2.44% | 3.61% | 2.48% | 1.68% | 8.13% | 2.08% | 1.83% | 2% |
| 2026/02/13 | 4.77% | 4.71% | 3.01% | 4% | 3.27% | 2.38% | 2.45% | 1.94% | 2.08% | 2.79% |
| 2026/02/14 | 7.93% | 5.25% | 3.18% | 3.14% | 3.72% | 1.96% | 2.92% | 2.36% | 2.51% | 2.46% |
| 2026/02/15 | 6.65% | 4.86% | 3.56% | 4.01% | 3.48% | 1.96% | 2.42% | 2.55% | 2.81% | 2.66% |
| 2026/02/16 | 5.26% | 5.63% | 3.85% | 3.66% | 3.56% | 2.28% | 2.32% | 3.07% | 2.88% | 2.31% |
| 2026/02/17 | 3.54% | 4.72% | 1.54% | 1.32% | 10.34% | 1.24% | 12.24% | 1.65% | 0.77% | 1.42% |
| 2026/02/18 | 6.36% | 5.43% | 2.61% | 3.12% | 5.97% | 1.93% | 5.43% | 1.41% | 1.88% | 1.38% |
| 2026/02/19 | 8.5% | 5.04% | 2.54% | 3.12% | 3.12% | 2.05% | 4.06% | 2.33% | 1.9% | 1.32% |
| 2026/02/20 | 9.08% | 4.09% | 2.45% | 3.98% | 1.79% | 1.64% | 3.72% | 2.64% | 2.69% | 1.45% |
| 2026/02/21 | 8.33% | 3.79% | 2.46% | 4.09% | 1.41% | 1.29% | 2.61% | 2.71% | 3.5% | 1.36% |
| 2026/02/22 | 6.6% | 3.31% | 3.22% | 4.14% | 1.43% | 1.69% | 3.57% | 2.5% | 3.11% | 1.45% |
| 2026/02/23 | 4.65% | 4.21% | 3.36% | 3.71% | 1.76% | 2.19% | 3.73% | 3.33% | 2.9% | 1.37% |
| 2026/02/24 | 4.8% | 4.68% | 3.36% | 3.96% | 2.24% | 2.07% | 3.25% | 3.42% | 2.65% | 1.16% |
| 2026/02/25 | 6.63% | 4.83% | 3.6% | 4.54% | 2.46% | 2.39% | 3.55% | 3.06% | 2.22% | 0.98% |
| 2026/02/26 | 6.32% | 4.5% | 3.44% | 4.65% | 2.49% | 2.98% | 2.99% | 2.96% | 1.8% | 1.03% |
| 2026/02/27 | 6.71% | 5.34% | 3.75% | 3.67% | 2.7% | 3.16% | 3.43% | 2.52% | 2.27% | 1.04% |
| 2026/02/28 | 5.5% | 5.21% | 4.26% | 4.2% | 3.24% | 3.01% | 2.52% | 2.34% | 2.01% | 1.2% |
- decathlon.co.uk
- amazon.co.uk
- fitness-superstore.co.uk
- mirafit.co.uk
- temu.com
- halfords.com
- argos.co.uk
- americangolf.co.uk
- primalstrength.com
- fitshop.co.uk
Copyright © Adthena. All rights reserved.
Decathlon.co.uk led February’s PPC spend, peaking at 9.08% on the 20th. Amazon.co.uk maintained steady performance, while Argos.co.uk surged mid-month. Temu.com saw a sharp decline after a mid-month spike.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1380 |
| 2026/02/02 | 1378 |
| 2026/02/03 | 1537 |
| 2026/02/04 | 1605 |
| 2026/02/05 | 1584 |
| 2026/02/06 | 1608 |
| 2026/02/07 | 1475 |
| 2026/02/08 | 1448 |
| 2026/02/09 | 1443 |
| 2026/02/10 | 1494 |
| 2026/02/11 | 1551 |
| 2026/02/12 | 1523 |
| 2026/02/13 | 1608 |
| 2026/02/14 | 1475 |
| 2026/02/15 | 1448 |
| 2026/02/16 | 1443 |
| 2026/02/17 | 1217 |
| 2026/02/18 | 1454 |
| 2026/02/19 | 1432 |
| 2026/02/20 | 1344 |
| 2026/02/21 | 1322 |
| 2026/02/22 | 1293 |
| 2026/02/23 | 1362 |
| 2026/02/24 | 1436 |
| 2026/02/25 | 1375 |
| 2026/02/26 | 1317 |
| 2026/02/27 | 1318 |
| 2026/02/28 | 1317 |
Copyright © Adthena. All rights reserved.
February began with 1,380 advertisers, peaking at 1,608 on the 6th and 13th. A decline followed, ending the month at 1,317.
