AUS Services Legal - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.6642842962
77.3357157038
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-registration-australia.com.au 6.78
lawconnect.com 6.08
lawpath.com.au 6.02
abn-register.com.au 5.72
tradingas.com.au 5.34
abnregistration.com.au 5.28
mauriceblackburn.com.au 4.61
shine.com.au 3.59
nsw.gov.au 3.52
lawpartners.com.au 3.43
others 49.63
  • abn-registration-australia.com.au - 6.78%
  • lawconnect.com - 6.08%
  • lawpath.com.au - 6.02%
  • abn-register.com.au - 5.72%
  • tradingas.com.au - 5.34%
  • abnregistration.com.au - 5.28%
  • mauriceblackburn.com.au - 4.61%
  • shine.com.au - 3.59%
  • nsw.gov.au - 3.52%
  • lawpartners.com.au - 3.43%
  • others - 49.63%

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In the legal services PPC landscape, ‘others’ dominate with 49.63% click share, while ‘abn-registration-australia.com.au’ leads specific domains at 6.78%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au lawpath.com.au lawpartners.com.au abn-registration-australia.com.au abnregistration.com.au tradingas.com.au fairworkhelp.com.au lawconnect.com shine.com.au mauriceblackburn.com.au
2026/03/01 0.01% 5.11% 10.13% 11.3% 6.87% 6.08% 0.05% 5.83% 4.07% 4.07%
2026/03/02 0.01% 5.69% 7.24% 8.82% 6.48% 6.98% 3.81% 3.78% 3.29% 3.17%
2026/03/03 0% 5.53% 7.87% 8.46% 6.19% 6.33% 3.65% 5.71% 4.37% 3.47%
2026/03/04 0.04% 3.69% 7.28% 10.07% 5.81% 5.81% 4.1% 7.16% 2.06% 2.05%
2026/03/05 1.53% 2.93% 7.5% 7.36% 6.69% 5.85% 4.94% 7.67% 2.71% 2.22%
2026/03/06 1.31% 3.63% 8.97% 9.81% 6.64% 5.92% 2.49% 7.03% 3.23% 2.92%
2026/03/07 2.5% 3.25% 7.58% 10.41% 7.23% 7.58% 0.96% 8.08% 4.49% 2.72%
2026/03/08 6.68% 2.22% 4.96% 9.18% 4.93% 7.44% 0.04% 8.17% 5.26% 4.73%
2026/03/09 7.33% 2.28% 7.48% 9.33% 6.03% 6.53% 4.47% 5.92% 2.02% 3.2%
2026/03/10 5.16% 2.22% 8.76% 6.58% 4.14% 6.54% 5.77% 6.7% 2.88% 3.45%
2026/03/11 7.11% 1.58% 5.81% 8.78% 6.74% 5.39% 4.72% 8.8% 2.83% 2.74%
2026/03/12 6.27% 2.39% 5.65% 8.51% 5.55% 4.92% 4.62% 9.61% 2.86% 1.96%
2026/03/13 6.18% 2.35% 10.8% 7.06% 5.04% 5.59% 4.67% 8.42% 2.81% 1.92%
2026/03/14 5.45% 1.79% 8.99% 5.67% 4.54% 5.48% 2.74% 11.4% 3.68% 2.41%
2026/03/15 7.2% 2% 7.03% 8.84% 6.07% 5.33% 0.05% 11.68% 3.69% 2.88%
2026/03/16 7.05% 1.99% 5% 8.5% 6.44% 5.39% 4.64% 8.69% 2.76% 2.46%
2026/03/17 6.24% 2.6% 5.13% 8.53% 6.49% 4.33% 5.03% 8.27% 2.43% 2.68%
2026/03/18 5.21% 2.31% 6.77% 7.71% 6.77% 4.51% 4.69% 6.76% 2.76% 4.42%
2026/03/19 3.75% 4.04% 8.02% 6.44% 5.37% 4.88% 5% 7.35% 2.54% 4.07%
2026/03/20 6.47% 6.02% 6.08% 6.47% 5.09% 5.87% 4.78% 7.11% 2.15% 2.23%
2026/03/21 7.1% 6.65% 7.5% 7.75% 6.12% 4.64% 2.23% 8.38% 2.13% 2.49%
2026/03/22 6.94% 7.21% 5.44% 6.43% 4.76% 4.56% 0.07% 9.19% 2.84% 4.52%
2026/03/23 6.29% 4.57% 5.38% 6.07% 4% 4.85% 3.39% 6.9% 2.86% 3.67%
2026/03/24 5.88% 3.17% 5.9% 5.41% 3.71% 4.73% 5.73% 7.36% 3.56% 2.45%
2026/03/25 6.43% 7.08% 5.75% 6.27% 4.33% 5.42% 4.8% 6.74% 2.93% 2.33%
2026/03/26 7.61% 5.55% 8.99% 7.24% 6.24% 6% 5.81% 5.67% 2.72% 2.67%
2026/03/27 10.79% 6.84% 7.33% 5.68% 5.72% 7.68% 6.41% 4.51% 2.95% 2.2%
2026/03/28 10.69% 8.36% 8.52% 7.35% 4.81% 6.65% 1.94% 3.58% 3.09% 2.8%
2026/03/29 11.03% 9.63% 7.91% 7.11% 4.87% 6.62% 0.05% 1.92% 3.9% 2.64%
2026/03/30 9.09% 4.88% 9.31% 6.74% 4.97% 5.87% 4.9% 3.95% 3.78% 2.12%
2026/03/31 11.12% 7.98% 7.73% 6.94% 5.96% 5.49% 4.95% 4.67% 2.96% 2.16%
  • abn-register.com.au
  • lawpath.com.au
  • lawpartners.com.au
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • tradingas.com.au
  • fairworkhelp.com.au
  • lawconnect.com
  • shine.com.au
  • mauriceblackburn.com.au

Copyright © Adthena. All rights reserved.

In March 2026, abn-register.com.au’s PPC spend surged from 0.01% to 11.12%, while lawpath.com.au fluctuated, peaking at 9.63%. Lawpartners.com.au maintained steady growth, ending at 7.73%.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 501
2026/03/02 526
2026/03/03 553
2026/03/04 533
2026/03/05 534
2026/03/06 528
2026/03/07 506
2026/03/08 524
2026/03/09 543
2026/03/10 525
2026/03/11 536
2026/03/12 532
2026/03/13 521
2026/03/14 527
2026/03/15 531
2026/03/16 552
2026/03/17 555
2026/03/18 550
2026/03/19 522
2026/03/20 520
2026/03/21 513
2026/03/22 503
2026/03/23 540
2026/03/24 521
2026/03/25 515
2026/03/26 490
2026/03/27 484
2026/03/28 473
2026/03/29 486
2026/03/30 514
2026/03/31 501

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March began with 501 advertisers, peaking at 555 mid-month. A decline followed, ending at 501, mirroring the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lawpath.com.au 3.37%
abn-register.com.au 2.58%
namecorp.com.au 0.45%
unitedlegal.com.au 0.32%
lawdepot.com 0.28%
bpclaw.com.au -0.46%
tradingas.com.au -0.51%
abnregistration.com.au -0.92%
abn-registration-australia.com.au -1.83%
lawconnect.com -2.25%

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Lawpath.com.au surged with a 3.37% click share increase, while lawconnect.com faced a 2.25% decline.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au lawpath.com.au abn-registration-australia.com.au abnregistration.com.au fairworkhelp.com.au tradingas.com.au lawconnect.com lawpartners.com.au crimecheckaustralia.com.au shine.com.au
2026/03/01 0.01% 5.84% 13.05% 8.55% 0.05% 6.54% 7.15% 4.26% 2.9% 3.63%
2026/03/02 0.01% 6.15% 9.15% 7.61% 4.9% 6.85% 4.57% 3.77% 2.8% 2.67%
2026/03/03 0% 6.39% 9.23% 7.54% 4.71% 6.35% 6.63% 4.02% 2.56% 2.78%
2026/03/04 0.05% 4.06% 10.75% 6.8% 5.17% 5.98% 9.2% 2.73% 2.48% 1.87%
2026/03/05 2% 3.21% 7.81% 7.8% 6.18% 5.7% 9.33% 2.99% 2.9% 2.2%
2026/03/06 1.67% 3.94% 10.27% 7.94% 3.25% 5.72% 8.65% 4.73% 3.34% 2.54%
2026/03/07 2.96% 3.55% 10.93% 8.61% 1.34% 7.39% 9.69% 3.55% 2.65% 3.3%
2026/03/08 8.4% 2.72% 9.91% 5.92% 0.04% 7.77% 10.35% 2.64% 2.59% 3.98%
2026/03/09 8.53% 2.38% 9.62% 6.96% 5.53% 6.41% 7.42% 3.53% 2.38% 1.72%
2026/03/10 6.28% 2.56% 6.8% 4.79% 7.27% 6.5% 8.64% 3.81% 2.7% 2.38%
2026/03/11 8.31% 1.83% 8.96% 7.55% 5.66% 5.08% 10.54% 2.48% 2.33% 2.16%
2026/03/12 7.23% 2.72% 8.93% 6.34% 5.43% 4.91% 11.39% 2.2% 2.79% 2.42%
2026/03/13 7.57% 2.88% 7.6% 6.01% 5.83% 5.65% 9.83% 4.47% 2.46% 2.32%
2026/03/14 6.48% 1.9% 5.52% 5.31% 3.46% 4.96% 12.88% 3.88% 2.58% 2.55%
2026/03/15 8.32% 2.12% 8.81% 6.86% 0.05% 5.32% 13.42% 2.83% 2.67% 2.88%
2026/03/16 8.16% 2.26% 8.64% 7.31% 5.82% 5.57% 8.94% 2.46% 2.55% 1.95%
2026/03/17 7.17% 3.12% 8.81% 7.41% 6.1% 4.39% 9.12% 2.52% 2.43% 1.93%
2026/03/18 6.4% 2.53% 7.96% 8.07% 5.76% 4.62% 7.59% 3.22% 2.31% 2.2%
2026/03/19 4.91% 4.72% 6.92% 6.59% 6.13% 4.73% 8.2% 3.19% 2.75% 2.01%
2026/03/20 7.51% 6.51% 6.58% 5.81% 5.43% 5.44% 7.49% 3.2% 2.96% 1.44%
2026/03/21 8.2% 7.16% 7.49% 6.94% 2.48% 4.25% 9.22% 3.45% 2.69% 1.6%
2026/03/22 8.24% 7.93% 6.51% 5.41% 0.07% 4.62% 9.85% 2.49% 2.68% 2.47%
2026/03/23 7.78% 5.29% 6.21% 4.63% 3.98% 4.9% 7.55% 2.7% 2.7% 2.44%
2026/03/24 7.01% 3.58% 5.46% 4.29% 6.36% 4.65% 8.28% 2.83% 2.99% 3.01%
2026/03/25 7.54% 7.65% 5.83% 4.92% 5.86% 4.71% 7.49% 3.01% 2.85% 2.61%
2026/03/26 8.96% 5.88% 7.54% 7.14% 6.99% 5.89% 6.02% 4.22% 2.95% 2.5%
2026/03/27 12.31% 7.18% 5.26% 6.4% 7.2% 6.94% 5.72% 3.56% 3.34% 2.36%
2026/03/28 12.73% 9.3% 7.4% 5.37% 2.64% 6.34% 3.87% 3.46% 3.16% 2.67%
2026/03/29 12.6% 10.52% 6.95% 5.31% 0.04% 5.97% 1.98% 3.77% 2.42% 2.99%
2026/03/30 10.89% 5.65% 6.71% 5.6% 5.66% 5.5% 4.51% 4.35% 2.92% 2.94%
2026/03/31 12.9% 8.63% 6.89% 6.57% 5.44% 5.19% 5.08% 4.28% 3.13% 2.36%
  • abn-register.com.au
  • lawpath.com.au
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • fairworkhelp.com.au
  • tradingas.com.au
  • lawconnect.com
  • lawpartners.com.au
  • crimecheckaustralia.com.au
  • shine.com.au

Copyright © Adthena. All rights reserved.

In March 2026, abn-register.com.au’s impression share surged from 0.01% to 12.9%. Lawpath.com.au fluctuated, peaking at 10.52%. Abn-registration-australia.com.au started strong but dipped, while abnregistration.com.au remained steady. Lawconnect.com peaked mid-month, then declined. The month ended with abn-register.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    Apply for ABN Number https://www.abn-register.com.au › registration › form

    ABN in less than 5 minutes — Register your ABN, Business Name, and GST Registrations with us. Get your personal Australian Business Number in 5 minutes time.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia.

  3. 3
    ABN Australia https://www.abnregistration.com.au

    Apply ABN Today In Few Minutes — Expert accountants & tax agents make ABN registration easy. Start your business today! Secure...

  4. 4
    Immigration and citizenship https://immi.homeaffairs.gov.au

    Check Eligibility 866 Visa: Fast Processing For Genuine Asylum Seekers Who Need Protection. Free Legal Advice Available For Protection Visa Applicants.

  5. 5
    ASIC Name Registration https://www.tradingas.com.au

    A.S.I.C — You can check availability and register Australian business name on the ASIC register.

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In the competitive landscape of Australian business registration, advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize speed and simplicity, promising ABN numbers in minutes. Meanwhile, homeaffairs.gov.au offers crucial legal support for asylum seekers, highlighting the diverse needs addressed by these top-performing ads.

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