Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| udemy.com | 17.26 |
| readingeggs.co.uk | 16.03 |
| coursera.org | 13.37 |
| open.ac.uk | 8 |
| arden.ac.uk | 4.02 |
| skillshare.com | 2.96 |
| quizlet.com | 2.58 |
| edx.org | 2.38 |
| learndirect.com | 2.06 |
| masterclass.com | 1.96 |
| others | 29.38 |
- udemy.com - 17.26%
- readingeggs.co.uk - 16.03%
- coursera.org - 13.37%
- open.ac.uk - 8%
- arden.ac.uk - 4.02%
- skillshare.com - 2.96%
- quizlet.com - 2.58%
- edx.org - 2.38%
- learndirect.com - 2.06%
- masterclass.com - 1.96%
- others - 29.38%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, Udemy leads with 17.26% click share, followed by Reading Eggs at 16.03%. Coursera captures 13.37%, while ‘others’ collectively hold 29.38%.
Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.ac.uk | coursera.org | arden.ac.uk | readingeggs.co.uk | icslearn.co.uk | udemy.com | essex.ac.uk | e-careers.com | openstudycollege.com | mcarthurmorgan.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 10.97% | 9.28% | 10.46% | 2.57% | 6.94% | 2.57% | 1.17% | 3.16% | 2.17% | 1.71% |
| 2026/02/02 | 8.15% | 9.31% | 12.68% | 2.86% | 5.47% | 2.08% | 1.77% | 2.62% | 2.45% | 1.69% |
| 2026/02/03 | 6.33% | 9.44% | 9.02% | 3.66% | 5.08% | 3.37% | 1.8% | 3.11% | 3.39% | 2.59% |
| 2026/02/04 | 6.82% | 9.19% | 7.38% | 4.09% | 5.37% | 3.55% | 2.14% | 2.98% | 3.39% | 1.69% |
| 2026/02/05 | 8.39% | 9.67% | 8.72% | 4.14% | 6.19% | 3.61% | 2.03% | 2.86% | 2.41% | 2.17% |
| 2026/02/06 | 5.29% | 11.9% | 9.18% | 6.08% | 5.72% | 3.03% | 2.33% | 3.42% | 2.27% | 2.21% |
| 2026/02/07 | 5.79% | 10.19% | 7.53% | 4.09% | 6.21% | 4.07% | 2.86% | 4.43% | 2.1% | 2.4% |
| 2026/02/08 | 9.93% | 10.87% | 7.75% | 5.5% | 4.79% | 3.76% | 1.97% | 3.74% | 2.78% | 2.6% |
| 2026/02/09 | 7.59% | 10.27% | 6.74% | 4.7% | 6.72% | 3.57% | 2.42% | 2.66% | 2.51% | 1.63% |
| 2026/02/10 | 7.18% | 8.15% | 6.74% | 5.05% | 6.02% | 4.23% | 2.67% | 3.08% | 2.78% | 2.19% |
| 2026/02/11 | 6.45% | 7.42% | 8.56% | 5.95% | 5.6% | 3.98% | 2.39% | 2.98% | 3.56% | 1.84% |
| 2026/02/12 | 6.95% | 8.5% | 8.64% | 4.8% | 5.12% | 3.18% | 2.69% | 3.09% | 2.34% | 1.86% |
| 2026/02/13 | 5.27% | 11.88% | 9.14% | 6.06% | 5.69% | 3.02% | 2.33% | 3.4% | 2.27% | 2.2% |
| 2026/02/14 | 5.75% | 10.12% | 7.48% | 4.06% | 6.17% | 4.05% | 2.84% | 4.4% | 2.09% | 2.38% |
| 2026/02/15 | 9.87% | 10.8% | 7.7% | 5.46% | 4.76% | 3.73% | 1.96% | 3.72% | 2.77% | 2.64% |
| 2026/02/16 | 7.55% | 10.22% | 6.71% | 4.68% | 6.69% | 3.56% | 2.41% | 2.65% | 2.5% | 1.62% |
| 2026/02/17 | 3.92% | 7.37% | 5.91% | 6.19% | 4.95% | 1.02% | 2.83% | 3.8% | 3.19% | 2.39% |
| 2026/02/18 | 10.24% | 11.11% | 8.28% | 4.57% | 3.72% | 3.45% | 2.37% | 2.32% | 2.08% | 1.87% |
| 2026/02/19 | 5.83% | 9.76% | 8.75% | 6.47% | 4.11% | 3.14% | 1.57% | 2.45% | 2.21% | 1.97% |
| 2026/02/20 | 7.21% | 10.94% | 9.62% | 7.02% | 4.42% | 4.23% | 2.1% | 2.69% | 2.23% | 2.88% |
| 2026/02/21 | 3.95% | 12.66% | 12.46% | 5.95% | 2.76% | 5.24% | 1.4% | 2.49% | 3.86% | 1.69% |
| 2026/02/22 | 6.73% | 10.86% | 10.6% | 7.38% | 3.76% | 3.22% | 1.95% | 2.6% | 2.96% | 2.08% |
| 2026/02/23 | 5.77% | 8.77% | 12.4% | 6.8% | 4.37% | 3.75% | 2.15% | 2.39% | 2.36% | 1.53% |
| 2026/02/24 | 7.17% | 9.59% | 7.79% | 6.03% | 5.6% | 2.15% | 3.09% | 2.52% | 1.89% | 1.73% |
| 2026/02/25 | 6.61% | 7.69% | 8.25% | 5.71% | 5.53% | 3.12% | 2.92% | 2.44% | 2.23% | 2.33% |
| 2026/02/26 | 4.47% | 9.2% | 8.97% | 6.97% | 5.21% | 3.98% | 2.37% | 2.87% | 3.05% | 1.89% |
| 2026/02/27 | 5.04% | 13.19% | 6.81% | 3.86% | 4.66% | 6.56% | 2.19% | 2.37% | 2.53% | 1.77% |
| 2026/02/28 | 8.62% | 7.8% | 7.31% | 5.9% | 5.35% | 4.7% | 2.76% | 2.48% | 1.99% | 1.84% |
- open.ac.uk
- coursera.org
- arden.ac.uk
- readingeggs.co.uk
- icslearn.co.uk
- udemy.com
- essex.ac.uk
- e-careers.com
- openstudycollege.com
- mcarthurmorgan.com
Copyright © Adthena. All rights reserved.
In February 2026, Coursera.org led with consistent high spend, peaking at 13.19%. Open.ac.uk fluctuated, ending at 8.62%. Arden.ac.uk showed strong mid-month peaks. Readingeggs.co.uk and Udemy.com had moderate increases. Overall, Coursera.org dominated.
Competitor Count for UK Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 358 |
| 2026/02/02 | 372 |
| 2026/02/03 | 339 |
| 2026/02/04 | 345 |
| 2026/02/05 | 339 |
| 2026/02/06 | 355 |
| 2026/02/07 | 337 |
| 2026/02/08 | 345 |
| 2026/02/09 | 353 |
| 2026/02/10 | 351 |
| 2026/02/11 | 360 |
| 2026/02/12 | 356 |
| 2026/02/13 | 355 |
| 2026/02/14 | 337 |
| 2026/02/15 | 345 |
| 2026/02/16 | 353 |
| 2026/02/17 | 326 |
| 2026/02/18 | 320 |
| 2026/02/19 | 340 |
| 2026/02/20 | 310 |
| 2026/02/21 | 305 |
| 2026/02/22 | 315 |
| 2026/02/23 | 347 |
| 2026/02/24 | 340 |
| 2026/02/25 | 328 |
| 2026/02/26 | 324 |
| 2026/02/27 | 300 |
| 2026/02/28 | 307 |
Copyright © Adthena. All rights reserved.
In February 2026, distinct advertisers fluctuated, peaking at 372 on February 2nd, then gradually declining to 307 by month’s end.
