US Education & Training Online Universities/E-Learning - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – US

Google AI Overview visibility for Education & Training Online Universities/E-Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.4781821028
54.5218178972
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 5%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 9%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 19.88
quizlet.com 6.78
coursera.org 5.6
udemy.com 4.79
khanacademy.org 4.03
asu.edu 3.94
snhu.edu 2.74
devry.edu 2.41
phoenix.edu 2.27
chegg.com 2.13
others 45.43
  • teacherspayteachers.com - 19.88%
  • quizlet.com - 6.78%
  • coursera.org - 5.6%
  • udemy.com - 4.79%
  • khanacademy.org - 4.03%
  • asu.edu - 3.94%
  • snhu.edu - 2.74%
  • devry.edu - 2.41%
  • phoenix.edu - 2.27%
  • chegg.com - 2.13%
  • others - 45.43%

Copyright © Adthena. All rights reserved.

In the education PPC landscape, ‘others’ dominate with 45.43% click share, while TeachersPayTeachers leads individual domains at 19.88%.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date asu.edu devry.edu phoenix.edu capella.edu snhu.edu waldenu.edu online.coloradotech.edu liberty.edu gcu.edu wgu.edu
2026/06/01 11.73% 6% 3.95% 2.26% 6.18% 0.64% 1.97% 2.72% 5.1% 3.01%
2026/06/02 10.99% 8.52% 3.78% 2.33% 5.83% 1.49% 2.72% 2.87% 4.03% 2.11%
2026/06/03 11.24% 5.46% 6.58% 2.84% 6.56% 1.84% 2.55% 2.9% 2.59% 2.57%
2026/06/04 10.17% 8.23% 4.79% 2.59% 8.23% 4.64% 2.29% 3.21% 2.94% 2.7%
2026/06/05 10.22% 5.8% 4.83% 2.93% 10.32% 3.68% 2.39% 3.49% 2.14% 2.13%
2026/06/06 10.25% 4.73% 5.62% 2.18% 9.86% 3.33% 1.07% 2.96% 2.24% 2.02%
2026/06/07 9.74% 5.32% 4.98% 2.09% 8.21% 3% 2.18% 2.53% 2.31% 3.18%
2026/06/08 9.74% 7.64% 5.68% 2.89% 7.09% 3.34% 2.63% 2.52% 2.73% 2.83%
2026/06/09 10.31% 6.8% 5.76% 3.3% 7.98% 3.89% 2.19% 3.23% 2.98% 4.03%
2026/06/10 8.85% 6.74% 5.27% 3.5% 7.42% 4.59% 3% 3.17% 2.53% 3.47%
2026/06/11 7.42% 6.82% 4.93% 3.46% 7.07% 4.36% 3.59% 3.05% 2.83% 2.74%
2026/06/12 6.8% 7.13% 4.91% 3.64% 7.58% 3.34% 3.07% 3.39% 2.78% 2.85%
2026/06/13 6.74% 4% 3.88% 3.5% 9.05% 3.08% 2.04% 2.46% 2.63% 3.57%
2026/06/14 6.43% 4.86% 4.85% 3.02% 10.16% 2.4% 1.95% 2.56% 2.78% 3.08%
2026/06/15 7.25% 6.3% 4.7% 3.18% 7.87% 2.27% 2.87% 3.65% 3.09% 3.06%
2026/06/16 8.19% 6.44% 4.64% 3.4% 7.25% 2.07% 3.33% 3.38% 3% 3.67%
2026/06/17 8.14% 5.53% 5.09% 4.81% 8.16% 3.12% 2.83% 3.82% 2.62% 2.64%
2026/06/18 8.43% 4.6% 5.49% 4.12% 7.74% 4.08% 3.46% 3.6% 2.28% 2.31%
2026/06/19 9.95% 5.83% 6.68% 4.31% 6.32% 5.25% 3.49% 3.13% 1.68% 1.99%
2026/06/20 11.1% 4.82% 6.43% 4.55% 6.84% 5.71% 1.8% 2.81% 1.61% 1.61%
2026/06/21 12.34% 5.71% 5.74% 3.71% 6.59% 4.63% 2.12% 2.86% 1.38% 1.6%
2026/06/22 12.79% 7.14% 6.47% 4.82% 4.39% 3.88% 2.5% 2.76% 1.81% 1.34%
2026/06/23 12.12% 7.78% 7.53% 5.43% 3.43% 5.05% 2.71% 2.96% 1.77% 1.26%
2026/06/24 11.69% 7.97% 6.78% 4.13% 3.68% 5.56% 4.01% 3.82% 1.63% 1.2%
2026/06/25 11.65% 8.32% 6.52% 3.77% 4.13% 6.29% 3.74% 3.52% 1.46% 1.06%
2026/06/26 12.67% 8.27% 6.58% 3.78% 3.18% 6.17% 3.56% 3.82% 1.27% 1.3%
2026/06/27 12.68% 5.12% 8.04% 3.79% 4.29% 6.02% 1.88% 3.72% 1.33% 1.49%
2026/06/28 12.93% 5.36% 7.52% 4.56% 4.22% 3.73% 1.68% 3.19% 1.16% 1.57%
2026/06/29 12.18% 7.96% 7.7% 4.63% 3.67% 3.15% 3.81% 3.45% 1.65% 1.04%
2026/06/30 11.33% 9.57% 8.66% 4.45% 4.31% 4.08% 3.67% 3.39% 1.54% 1.11%
  • asu.edu
  • devry.edu
  • phoenix.edu
  • capella.edu
  • snhu.edu
  • waldenu.edu
  • online.coloradotech.edu
  • liberty.edu
  • gcu.edu
  • wgu.edu

Copyright © Adthena. All rights reserved.

ASU.edu’s PPC spend share fluctuated, peaking at 12.93% on June 28. Devry.edu saw a rise, ending at 9.57%. Phoenix.edu and Capella.edu showed steady growth, while SNHU.edu’s share declined. Waldenu.edu and Liberty.edu had moderate increases. GCU.edu and WGU.edu experienced declines.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1561
2026/06/02 1401
2026/06/03 1575
2026/06/04 1388
2026/06/05 1414
2026/06/06 1402
2026/06/07 1432
2026/06/08 1437
2026/06/09 1405
2026/06/10 1389
2026/06/11 1363
2026/06/12 1355
2026/06/13 1348
2026/06/14 1326
2026/06/15 1313
2026/06/16 1261
2026/06/17 1261
2026/06/18 1252
2026/06/19 1219
2026/06/20 1255
2026/06/21 1244
2026/06/22 1237
2026/06/23 1238
2026/06/24 1192
2026/06/25 1185
2026/06/26 1179
2026/06/27 1186
2026/06/28 1201
2026/06/29 1213
2026/06/30 1170

Copyright © Adthena. All rights reserved.

In June 2026, distinct advertisers on Google SERP began at 1,561, fluctuated, and concluded at 1,170.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
quizlet.com 7.59%
khanacademy.org 1.49%
chamberlain.edu 0.56%
pennfoster.edu 0.46%
waldenu.edu 0.46%
gcu.edu -0.48%
bryantstratton.edu -0.7%
wgu.edu -0.94%
snhu.edu -1.47%
teacherspayteachers.com -1.83%

Copyright © Adthena. All rights reserved.

Quizlet.com surged with a 7.59% click share increase, while TeachersPayTeachers.com dropped by 1.83%. KhanAcademy.org also rose by 1.49%.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date devry.edu phoenix.edu asu.edu teacherspayteachers.com waldenu.edu capella.edu liberty.edu snhu.edu coursera.org bryantstratton.edu
2026/06/01 4.24% 2.92% 6.97% 6.61% 0.6% 1.49% 2.04% 3.96% 2.42% 2.62%
2026/06/02 5.94% 2.65% 6.73% 6.37% 1.01% 1.55% 2.1% 3.51% 1.96% 2.63%
2026/06/03 3.58% 4.52% 6.35% 7.16% 1.33% 1.78% 2.05% 3.97% 2.74% 1.73%
2026/06/04 6.18% 3.46% 6.2% 4% 3.5% 1.91% 2.35% 5.3% 2.81% 2.95%
2026/06/05 4.33% 3.29% 5.94% 7.69% 2.64% 2.15% 2.4% 6.1% 2.5% 2.54%
2026/06/06 3.02% 3.58% 5.71% 11.23% 2.49% 1.45% 1.95% 5.64% 2.13% 2.88%
2026/06/07 3.63% 3.53% 5.74% 3.91% 2.3% 1.54% 1.84% 5.21% 2.44% 3.28%
2026/06/08 4.99% 3.89% 5.78% 5.05% 2.53% 2.3% 1.79% 4.22% 2.56% 2.31%
2026/06/09 4.8% 4.11% 6.09% 4.57% 3.08% 2.33% 2.31% 5.09% 2.95% 2.11%
2026/06/10 4.37% 3.4% 4.82% 9.63% 3.2% 2.46% 1.88% 4.06% 2.28% 1.81%
2026/06/11 4.74% 3.24% 4.49% 7.04% 3.04% 2.45% 1.98% 4.26% 2.83% 2.01%
2026/06/12 4.8% 3.19% 4.07% 6.86% 2.37% 2.72% 2.44% 4.82% 2.85% 2.12%
2026/06/13 2.47% 2.32% 3.69% 9.84% 2.2% 2.75% 1.88% 5.41% 2.88% 2.25%
2026/06/14 2.7% 3.11% 3.63% 7.72% 1.51% 2.26% 1.73% 5.73% 3.13% 2.07%
2026/06/15 3.74% 2.98% 4.23% 9.04% 1.4% 2.24% 2.26% 4.56% 3.48% 2.03%
2026/06/16 3.82% 3.02% 4.73% 5.54% 1.37% 2.58% 2.17% 4.24% 3.3% 2.12%
2026/06/17 3.51% 3.34% 4.48% 7.73% 1.68% 3.28% 2.32% 4.69% 3.3% 1.42%
2026/06/18 2.65% 3.77% 4.2% 7.41% 2.77% 2.87% 2.1% 4.36% 3.24% 1.67%
2026/06/19 3.3% 4.42% 4.82% 5.49% 3.68% 3.02% 1.95% 3.62% 3.32% 1.38%
2026/06/20 2.41% 4.2% 4.92% 7.3% 4.85% 2.82% 1.67% 3.27% 2.94% 1.03%
2026/06/21 3.2% 3.95% 5.5% 8.75% 3.34% 2.24% 1.76% 3.29% 2.71% 1.23%
2026/06/22 4.47% 4.8% 6.33% 5.07% 3.07% 3.05% 1.91% 2.41% 2.85% 1.37%
2026/06/23 5.34% 5.14% 6.34% 9.72% 3.86% 3.6% 2.16% 2.14% 3.39% 1.18%
2026/06/24 4.97% 4.06% 5.91% 6.98% 4.01% 2.41% 2.41% 2.15% 3.51% 1.18%
2026/06/25 5.97% 4.53% 5.65% 5.07% 4.95% 2.33% 2.66% 2.72% 2.93% 1.2%
2026/06/26 5.91% 4.28% 6.73% 2.04% 4.94% 2.21% 3.2% 1.71% 3.85% 1.01%
2026/06/27 2.98% 4.88% 6.35% 12.53% 4.81% 2.56% 2.84% 2.72% 3.46% 1.56%
2026/06/28 3.43% 5.57% 6.56% 10.54% 2.52% 3.05% 2.11% 2.6% 3.26% 2.06%
2026/06/29 6.22% 6.12% 6.57% 6.62% 3.02% 2.96% 2.82% 2.03% 3.17% 1.25%
2026/06/30 8.02% 7.2% 5.78% 3.68% 3.59% 3.04% 2.29% 2.25% 1.99% 0.66%
  • devry.edu
  • phoenix.edu
  • asu.edu
  • teacherspayteachers.com
  • waldenu.edu
  • capella.edu
  • liberty.edu
  • snhu.edu
  • coursera.org
  • bryantstratton.edu

Copyright © Adthena. All rights reserved.

In June 2026, devry.edu’s impression share fluctuated, peaking at 8.02% on the 30th. phoenix.edu and asu.edu showed steady growth, ending at 7.2% and 5.78%, respectively. teacherspayteachers.com experienced volatility, closing at 3.68%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning - Last month
  1. 1
    Medical Billing & Coding - Online Certificate Program https://www.devry.edu

    Prepare for your CCS or CPC certification exams with online courses. Access 24/7 learning tools like virtual tutoring, e-libraries, and more on our mobile app.

  2. 2
    Khan Academy | Free Online Courses, Lessons & Practice https://www.khanacademy.org

    Learn for free about math, art, computer programming, economics, physics, chemistry, biology, medicine, finance, history, and more. Khan Academy is a nonprofit with the mission of providing a free, world-class education...

  3. 3
    Quizlet https://www.quizlet.com

    The #1 Learning Platform — You and your friends will study smarter and save with the Quizlet Plus Family Plan. Share the...

  4. 4
    Free Resources | TPT https://www.teacherspayteachers.com

    Sports Classroom Bundle - Letters, Numbers, Nameplates, & Coloring Pages. Printable Decorations for K-5 classrooms.

  5. 5
    Teaching & Classroom Resources - Official Website https://www.teacherstep.com

    TeacherStep is an education organization providing resources for teachers and students.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, DeVry University stands out with its targeted medical billing and coding program, emphasizing certification readiness and 24/7 accessibility. Meanwhile, Khan Academy champions free, comprehensive education across diverse subjects. Quizlet promotes collaborative learning with its family plan, while Teachers Pay Teachers and TeacherStep focus on resource-rich environments for educators and students.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports