Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| coursera.org | 9.47 |
| khanacademy.org | 8.65 |
| udemy.com | 5.62 |
| teacherspayteachers.com | 5.42 |
| asu.edu | 4.96 |
| phoenix.edu | 4.33 |
| devry.edu | 3.11 |
| snhu.edu | 2.63 |
| wgu.edu | 2.47 |
| capella.edu | 2.31 |
| others | 51.03 |
- coursera.org - 9.47%
- khanacademy.org - 8.65%
- udemy.com - 5.62%
- teacherspayteachers.com - 5.42%
- asu.edu - 4.96%
- phoenix.edu - 4.33%
- devry.edu - 3.11%
- snhu.edu - 2.63%
- wgu.edu - 2.47%
- capella.edu - 2.31%
- others - 51.03%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, ‘others’ dominate with 51.03% click share, while Coursera leads individual domains at 9.47%.
Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | phoenix.edu | asu.edu | devry.edu | capella.edu | snhu.edu | chamberlain.edu | waldenu.edu | coursera.org | forbes.com | wgu.edu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 8.21% | 10.96% | 4.23% | 2.46% | 4.85% | 1.89% | 3.44% | 6.48% | 2.31% | 2.03% |
| 2026/09/02 | 8.31% | 11.85% | 4.39% | 3.45% | 5.62% | 1.79% | 2.05% | 5.23% | 3.47% | 1.98% |
| 2026/09/03 | 6.72% | 10.66% | 6.42% | 3.8% | 5.02% | 1.75% | 5.53% | 4.44% | 3.4% | 2.57% |
| 2026/09/04 | 7.55% | 10.37% | 6.46% | 4.5% | 6.36% | 2.3% | 1.98% | 3.01% | 3.42% | 3.65% |
| 2026/09/05 | 7.89% | 10.19% | 4.61% | 4.68% | 7.19% | 3.03% | 1.42% | 3.73% | 2.66% | 4.58% |
| 2026/09/06 | 7.44% | 9.48% | 6.49% | 5.17% | 7.87% | 2.74% | 1.55% | 2.74% | 2.06% | 4.43% |
| 2026/09/07 | 9.19% | 9.87% | 7.09% | 6.4% | 6.49% | 2.41% | 1.71% | 1.91% | 2.92% | 3.73% |
| 2026/09/08 | 10.94% | 11.34% | 5.77% | 5.41% | 5.71% | 2.26% | 1.65% | 3.15% | 3.13% | 3.03% |
| 2026/09/09 | 10.8% | 10.09% | 5.75% | 5.39% | 5.34% | 1.9% | 1.41% | 3.54% | 2.83% | 3.1% |
| 2026/09/10 | 9.67% | 10.06% | 5.27% | 6.01% | 5.59% | 2.32% | 1.58% | 4.3% | 3.16% | 2.8% |
| 2026/09/11 | 10.33% | 10.1% | 4.83% | 5.52% | 4.9% | 3.08% | 1.55% | 4.9% | 2.86% | 2.45% |
| 2026/09/12 | 10.86% | 10.5% | 4.24% | 4.54% | 4.8% | 3.04% | 1.11% | 5.55% | 1.87% | 3.22% |
| 2026/09/13 | 11.87% | 10.05% | 3.54% | 4.11% | 4.23% | 2.72% | 1.19% | 5.91% | 1.71% | 2.98% |
| 2026/09/14 | 12.42% | 11.41% | 2.91% | 3.75% | 3.38% | 3.07% | 1.34% | 6.88% | 1.7% | 2.05% |
| 2026/09/15 | 11.77% | 10.48% | 5.67% | 5.07% | 4.95% | 2.65% | 2.84% | 4.58% | 2.22% | 1.78% |
| 2026/09/16 | 10.52% | 10.04% | 6.6% | 5.25% | 5.25% | 3.31% | 3.04% | 3.95% | 1.72% | 2.5% |
| 2026/09/17 | 10.99% | 10.53% | 6.25% | 5.62% | 4.37% | 3.21% | 2.92% | 3.87% | 2.49% | 1.72% |
| 2026/09/18 | 10.8% | 10.48% | 5.19% | 4.74% | 4.6% | 3.4% | 2.91% | 3.93% | 3.72% | 2.3% |
| 2026/09/19 | 10.66% | 9.99% | 5.18% | 5.36% | 4.7% | 3.27% | 2.55% | 3.85% | 4.45% | 2.18% |
| 2026/09/20 | 8.08% | 9.55% | 5.75% | 5.71% | 5.17% | 2.71% | 2.49% | 3.02% | 4.58% | 2.29% |
| 2026/09/21 | 8.04% | 9.43% | 7.68% | 5.37% | 4.66% | 2.37% | 2.27% | 3.06% | 3.5% | 2.24% |
| 2026/09/22 | 7.86% | 9.66% | 6.13% | 4.81% | 4.83% | 2.6% | 1.67% | 3.47% | 3.68% | 2.28% |
| 2026/09/23 | 9.21% | 10.76% | 5.63% | 4.51% | 5.42% | 2.66% | 2.35% | 4.22% | 3.98% | 2.23% |
| 2026/09/24 | 8.07% | 9.05% | 7.08% | 4.07% | 5.31% | 2.72% | 2.76% | 3.82% | 2.73% | 2.33% |
| 2026/09/25 | 7.1% | 10.07% | 7.43% | 4.78% | 4.56% | 2.83% | 2.04% | 3.53% | 2.68% | 2.73% |
| 2026/09/26 | 7.44% | 10.07% | 8.24% | 5.24% | 5.13% | 3.15% | 1.48% | 3.45% | 2.29% | 2.44% |
| 2026/09/27 | 8.67% | 10.3% | 7.31% | 5.27% | 4.77% | 3.44% | 1.67% | 3.13% | 2.33% | 2.17% |
| 2026/09/28 | 10.16% | 10.73% | 7.68% | 4.2% | 4.17% | 2.86% | 1.95% | 3.72% | 2.07% | 2.23% |
| 2026/09/29 | 10.3% | 12.43% | 7.04% | 3.76% | 3.63% | 3.29% | 2.33% | 4.06% | 2.46% | 1.76% |
| 2026/09/30 | 9.86% | 8.67% | 7.23% | 5.32% | 4.32% | 3.61% | 2.73% | 2.63% | 2.26% | 1.36% |
- phoenix.edu
- asu.edu
- devry.edu
- capella.edu
- snhu.edu
- chamberlain.edu
- waldenu.edu
- coursera.org
- forbes.com
- wgu.edu
Copyright © Adthena. All rights reserved.
In September 2026, phoenix.edu’s PPC spend share fluctuated, peaking mid-month at 12.42%. ASU maintained a steady presence, ending at 8.67%. DeVry and Capella saw varied trends, while Coursera’s share dipped to 2.63%.
Competitor Count for US Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1161 |
| 2026/09/02 | 1272 |
| 2026/09/03 | 1275 |
| 2026/09/04 | 1342 |
| 2026/09/05 | 1327 |
| 2026/09/06 | 1332 |
| 2026/09/07 | 1330 |
| 2026/09/08 | 1314 |
| 2026/09/09 | 1315 |
| 2026/09/10 | 1299 |
| 2026/09/11 | 1271 |
| 2026/09/12 | 1279 |
| 2026/09/13 | 1303 |
| 2026/09/14 | 1220 |
| 2026/09/15 | 1255 |
| 2026/09/16 | 1268 |
| 2026/09/17 | 1263 |
| 2026/09/18 | 1267 |
| 2026/09/19 | 1269 |
| 2026/09/20 | 1261 |
| 2026/09/21 | 1273 |
| 2026/09/22 | 1252 |
| 2026/09/23 | 1252 |
| 2026/09/24 | 1219 |
| 2026/09/25 | 1245 |
| 2026/09/26 | 1220 |
| 2026/09/27 | 1221 |
| 2026/09/28 | 1206 |
| 2026/09/29 | 1219 |
| 2026/09/30 | 1216 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 1,161 and peaking at 1,342. The month concluded with 1,216 advertisers.
