US Education & Training Online Universities/E-Learning - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – US

Google AI Overview visibility for Education & Training Online Universities/E-Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.7354269466
67.2645730534
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 25.18
quizlet.com 11.66
coursera.org 5.23
udemy.com 3.36
pennfoster.edu 2.76
asu.edu 2.55
snhu.edu 2.24
devry.edu 2.16
chegg.com 2.08
phoenix.edu 2.05
others 40.73
  • teacherspayteachers.com - 25.18%
  • quizlet.com - 11.66%
  • coursera.org - 5.23%
  • udemy.com - 3.36%
  • pennfoster.edu - 2.76%
  • asu.edu - 2.55%
  • snhu.edu - 2.24%
  • devry.edu - 2.16%
  • chegg.com - 2.08%
  • phoenix.edu - 2.05%
  • others - 40.73%

Copyright © Adthena. All rights reserved.

In the education sector’s PPC landscape, “others” dominate with 40.73% click share. TeachersPayTeachers.com follows at 25.18%, while Quizlet.com holds 11.66%. Coursera.org captures 5.23%, and Udemy.com 3.36%.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date snhu.edu asu.edu devry.edu chamberlain.edu phoenix.edu wgu.edu capella.edu gcu.edu liberty.edu online.coloradotech.edu
2025/11/01 5.03% 4.36% 7.42% 1.68% 5.65% 3.69% 2.53% 2.1% 3.09% 2.23%
2025/11/02 4.37% 4.32% 5.63% 1.61% 5.61% 3.83% 2.73% 1.74% 2.18% 2.14%
2025/11/03 4.48% 5.64% 6.3% 1.67% 7.58% 2.62% 3.15% 2.16% 1.73% 2.54%
2025/11/04 5.31% 5.78% 7.44% 2.05% 5.84% 2.45% 2.64% 2.33% 2.13% 2.67%
2025/11/05 5.91% 5.38% 7.6% 2.52% 5.83% 2.38% 2.76% 2.42% 1.58% 2.18%
2025/11/06 6.32% 5.1% 6.99% 1.84% 7.56% 2.56% 2.96% 2.49% 1.73% 2.17%
2025/11/07 5.08% 5.45% 5.83% 1.42% 8.34% 3.45% 2.39% 2.33% 2.23% 2.45%
2025/11/08 6.43% 4.96% 4.74% 1.09% 7.67% 4.07% 2.17% 1.9% 2.64% 1.85%
2025/11/09 4.72% 5.75% 4.76% 1.17% 6.98% 3.86% 2.94% 2.11% 2.67% 1.97%
2025/11/10 4.8% 6.66% 5.63% 1.82% 8.2% 2.74% 2.49% 2.49% 1.64% 2.39%
2025/11/11 5.88% 7.36% 6.35% 2.19% 7.87% 3.24% 4.22% 2.07% 1.28% 2.32%
2025/11/12 5.42% 7.09% 6.05% 1.99% 7.5% 2.52% 4.78% 2.24% 1.68% 2.3%
2025/11/13 5.3% 7.24% 6.24% 1.9% 7.34% 2.28% 3.21% 2.17% 1.46% 2.79%
2025/11/14 4.63% 6.82% 5.35% 2.04% 4.79% 3.96% 3.94% 2.01% 1.87% 2.5%
2025/11/15 5.14% 6.46% 4.92% 1.77% 1.85% 4.93% 5.1% 1.59% 2.42% 1.92%
2025/11/16 5.89% 6.91% 5.45% 2.27% 2.15% 4.3% 1.32% 1.66% 2.4% 2.04%
2025/11/17 6.14% 6.46% 6.07% 2.46% 3.55% 3.19% 3.72% 1.83% 1.83% 3.05%
2025/11/18 5.83% 7% 6.22% 2.63% 4.51% 3.2% 3.85% 1.93% 1.58% 3.47%
2025/11/19 5.33% 7.58% 7.2% 3.22% 4.9% 2.07% 4.05% 1.97% 1.62% 2.85%
2025/11/20 5.39% 7.67% 6.66% 2.74% 4.61% 3.64% 3.58% 2.57% 1.48% 2.24%
2025/11/21 5.5% 7.11% 6.18% 2.11% 4.87% 3.44% 3.95% 2.34% 1.96% 2%
2025/11/22 7.24% 6.41% 6.18% 2.34% 4.42% 2.21% 2.96% 1.92% 2.71% 2.39%
2025/11/23 7.34% 5.83% 6.57% 1.91% 3.97% 2.88% 3.33% 1.84% 2.63% 2.15%
2025/11/24 6.18% 6.68% 6.64% 2.58% 5.15% 2.27% 3.7% 2.17% 2.26% 3.01%
2025/11/25 5.98% 6.61% 6.91% 2.94% 4.44% 2.53% 3.79% 2.35% 1.85% 3.35%
2025/11/26 5.58% 6.04% 7.6% 2.95% 3.48% 3.48% 3.53% 2.15% 2.75% 2.25%
2025/11/27 5.42% 5.02% 5.3% 2.89% 3.04% 3.09% 3.52% 1.54% 3.42% 2.43%
2025/11/28 5.19% 5.37% 4.4% 3.57% 2.01% 3.68% 2.75% 4.18% 3.28% 2.02%
2025/11/29 4.69% 4.75% 6.09% 3.18% 2.29% 4.15% 2.06% 5.52% 2.94% 3.3%
2025/11/30 5.94% 5.82% 5.77% 4.11% 3.45% 3.44% 3.24% 3.19% 3.09% 2.04%
  • snhu.edu
  • asu.edu
  • devry.edu
  • chamberlain.edu
  • phoenix.edu
  • wgu.edu
  • capella.edu
  • gcu.edu
  • liberty.edu
  • online.coloradotech.edu

Copyright © Adthena. All rights reserved.

In November 2025, snhu.edu’s PPC spend fluctuated, peaking at 7.34% on the 23rd. ASU’s spend peaked at 7.67% on the 20th. DeVry’s highest was 7.6% on the 26th. Chamberlain’s spend rose steadily, ending at 4.11%. Phoenix.edu saw a significant drop mid-month, finishing at 3.45%. WGU’s spend was stable, peaking at 4.93% on the 15th. Capella’s spend varied, peaking at 5.1% on the 15th. GCU’s spend spiked to 5.52% on the 29th. Liberty’s spend was consistent, peaking at 3.42% on the 27th. Colorado Tech’s spend was steady, peaking at 3.47% on the 18th.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1540
2025/11/02 1588
2025/11/03 1577
2025/11/04 1572
2025/11/05 1570
2025/11/06 1529
2025/11/07 1583
2025/11/08 1544
2025/11/09 1546
2025/11/10 1573
2025/11/11 1546
2025/11/12 1551
2025/11/13 1531
2025/11/14 1549
2025/11/15 1532
2025/11/16 1557
2025/11/17 1516
2025/11/18 1508
2025/11/19 1483
2025/11/20 1480
2025/11/21 1490
2025/11/22 1452
2025/11/23 1482
2025/11/24 1485
2025/11/25 1475
2025/11/26 1462
2025/11/27 1463
2025/11/28 1456
2025/11/29 1465
2025/11/30 1471

Copyright © Adthena. All rights reserved.

November began with 1,540 advertisers, peaking at 1,588 on the 2nd. A gradual decline followed, ending the month at 1,471.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
teacherspayteachers.com 3.68%
quizlet.com 2.69%
chamberlain.edu 0.33%
regent.edu 0.13%
apus.edu 0.09%
coursera.org -0.2%
keiseruniversity.edu -0.21%
asu.edu -0.23%
csuglobal.edu -0.54%
phoenix.edu -1.18%

Copyright © Adthena. All rights reserved.

Quizlet.com and TeachersPayTeachers.com surged, gaining 2.69% and 3.68% click share, respectively. Phoenix.edu dropped significantly by 1.18%.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date quizlet.com teacherspayteachers.com coursera.org devry.edu asu.edu snhu.edu wgu.edu phoenix.edu capella.edu online.coloradotech.edu
2025/11/01 10.44% 6.33% 2.37% 4.52% 2.61% 2.76% 2.88% 3.56% 1.52% 1.6%
2025/11/02 7.61% 4.15% 2.65% 3.7% 2.84% 2.54% 2.85% 3.84% 1.61% 1.64%
2025/11/03 9.24% 7.56% 2.27% 3.96% 3.3% 2.57% 2.03% 4.98% 1.91% 1.79%
2025/11/04 6.42% 4.2% 2.76% 5.08% 3.64% 3.18% 2.06% 4.11% 1.58% 2.12%
2025/11/05 8.69% 2.71% 2.52% 5.16% 3.5% 3.48% 2.01% 3.89% 1.65% 1.66%
2025/11/06 7.66% 2.78% 2.49% 4.62% 3.19% 3.9% 2.23% 5.02% 1.84% 1.64%
2025/11/07 0% 4.54% 2.77% 4.32% 3.64% 3.41% 3% 6.2% 1.59% 2.08%
2025/11/08 0% 7.15% 2.89% 3.18% 3.24% 4.19% 3.46% 5.66% 1.28% 1.39%
2025/11/09 0% 6.08% 3.15% 3.35% 3.74% 3.04% 3.29% 4.84% 1.86% 1.49%
2025/11/10 0% 4.78% 3.55% 4.15% 4.51% 3.05% 2.38% 6.13% 1.6% 1.86%
2025/11/11 0% 4.8% 3.74% 4.72% 4.87% 3.71% 2.91% 5.83% 2.88% 1.95%
2025/11/12 0% 6.07% 3.46% 4.48% 4.88% 3.43% 2.17% 5.64% 3.28% 1.97%
2025/11/13 0% 2.93% 3.15% 4.53% 5.11% 3.6% 2.13% 5.64% 2.06% 2.4%
2025/11/14 0% 7.85% 3.14% 3.68% 4.68% 2.98% 3.2% 3.47% 2.58% 2.08%
2025/11/15 0% 11.09% 2.76% 3.52% 4.2% 3.09% 3.88% 1.24% 3.33% 1.56%
2025/11/16 0% 6.61% 3.67% 3.69% 4.69% 3.81% 3.47% 1.52% 0.86% 1.73%
2025/11/17 0% 3.4% 3.2% 4.52% 4.48% 4.14% 2.98% 2.88% 2.5% 2.54%
2025/11/18 0% 6.17% 3.31% 4.32% 4.8% 3.86% 2.71% 3.39% 2.57% 2.9%
2025/11/19 0% 8.07% 2.81% 5.19% 5% 3.46% 1.85% 3.67% 2.58% 2.37%
2025/11/20 0% 3.56% 3.13% 4.97% 5.22% 3.43% 3.3% 3.5% 2.46% 1.8%
2025/11/21 0% 0% 3.51% 4.6% 5.05% 3.83% 3.27% 3.93% 2.92% 1.86%
2025/11/22 0% 12.33% 3.21% 3.89% 3.8% 4.26% 1.7% 2.83% 1.81% 1.89%
2025/11/23 9.96% 6.64% 3.82% 3.99% 3.22% 4.26% 2.12% 2.61% 2.03% 1.53%
2025/11/24 4.68% 6.24% 3.22% 4.43% 4.27% 3.9% 2.05% 3.53% 2.34% 2.42%
2025/11/25 4.52% 7.53% 2.86% 4.44% 4.09% 3.56% 2.27% 2.95% 2.39% 2.57%
2025/11/26 9.96% 8.3% 3.24% 4.51% 3.31% 3.08% 2.6% 2.06% 2.03% 1.55%
2025/11/27 0% 17.28% 3.46% 3.22% 2.91% 2.9% 2.64% 1.84% 2.18% 1.61%
2025/11/28 1.36% 7.26% 3.35% 2.92% 3.22% 3.01% 3.26% 1.25% 1.67% 1.69%
2025/11/29 5.11% 6.82% 3.42% 3.87% 2.74% 2.59% 3.66% 1.44% 1.24% 2.33%
2025/11/30 12.78% 4.18% 3.36% 3.28% 3.26% 3.22% 2.71% 2.09% 1.86% 1.49%
  • quizlet.com
  • teacherspayteachers.com
  • coursera.org
  • devry.edu
  • asu.edu
  • snhu.edu
  • wgu.edu
  • phoenix.edu
  • capella.edu
  • online.coloradotech.edu

Copyright © Adthena. All rights reserved.

Quizlet.com started strong, dipped mid-month, then surged to 12.78% by November’s end. Teacherspayteachers.com peaked at 17.28% on the 27th. Coursera.org maintained steady growth, while DeVry.edu fluctuated. ASU.edu and SNHU.edu showed consistent performance. Phoenix.edu and Capella.edu experienced declines. Online.coloradotech.edu remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning - Last month
  1. 1
    USA's Largest Nursing School - Online Programs Available https://www.chamberlain.edu

    Join the Largest Nursing School in the Country and Over 177K Alumni Who Chose Chamberlain.

  2. 2
    Coursera® Official Site https://www.coursera.org

    Start Gaining New Skills — Develop new skills in 2025 with an unlimited-access subscription to over 10,000+ courses. Take...

  3. 3
    Classes Begin Every 4 Weeks https://www.csuglobal.edu

    Financial Aid Available — CSU Global® 100% Online. Affordable Tuition. Bachelors, Masters & Certification Courses. We...

  4. 4
    Medical Assisting Program https://online.keiseruniversity.edu › medical-assist

    Take Your Classes 100% Online — Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time.

  5. 5
    Penn Foster Online https://lp.pennfoster.edu › online › programs

    Penn Foster — Choose One of Our Flexible, Online, Nationally Accredited Programs. Enroll Today and Save. Take...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Chamberlain University stands out with its claim as the USA’s largest nursing school, boasting over 177,000 alumni. Coursera entices learners with unlimited access to 10,000+ courses, while CSU Global highlights affordability and flexibility with classes starting every four weeks. Keiser University offers a focused approach with its 100% online medical assisting program, and Penn Foster emphasizes flexibility and accreditation in its online offerings. Each advertiser uniquely positions itself to attract diverse learners.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports