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US Education & Training Online Universities/E-Learning - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
asu.edu 5.68
wgu.edu 5.17
teacherspayteachers.com 5.04
phoenix.edu 3.33
snhu.edu 3.14
coursera.org 3.09
udemy.com 2.75
devry.edu 2.58
chegg.com 2.27
capella.edu 1.6
others 65.35

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In the education PPC landscape, ‘others’ dominate with 65.35% click share, while ASU leads individual domains at 5.68%.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date asu.edu wgu.edu devry.edu phoenix.edu snhu.edu capella.edu online.coloradotech.edu purdue.edu top10.com gcu.edu
2025/02/01 5.96% 6.91% 3.48% 6.07% 4.38% 2.2% 1.23% 2.69% 3.14% 1.35%
2025/02/02 5.54% 7.33% 3.29% 5.22% 4.37% 2.19% 1.15% 2.21% 3.23% 1.55%
2025/02/03 5.45% 6.49% 3.27% 4.88% 5% 2.37% 1.39% 2.18% 3.23% 2.27%
2025/02/04 5.77% 6.73% 3.95% 5.47% 4.81% 2.12% 1.13% 2.28% 2.67% 2.64%
2025/02/05 6.21% 5.84% 4.09% 5.56% 5.02% 1.88% 1.53% 2.68% 2.37% 2.55%
2025/02/06 6.28% 6.49% 3.66% 5.61% 5.22% 1.9% 1.32% 1.88% 2.79% 2.67%
2025/02/07 6.66% 6.3% 3.73% 5.04% 4.9% 2.02% 1.65% 2.16% 2.94% 2.61%
2025/02/08 6.76% 6.99% 3.96% 5.2% 4.91% 2% 1.84% 2.22% 2.05% 2.4%
2025/02/09 5.95% 7.99% 3.73% 4.64% 5.38% 1.98% 1.75% 2.06% 1.82% 2.2%
2025/02/10 5.61% 6.95% 3.74% 4.86% 5.22% 2.22% 2.03% 2.01% 1.9% 2.1%
2025/02/11 5.69% 5.47% 4.29% 5.02% 5.29% 2.4% 1.87% 1.53% 2.13% 2.87%
2025/02/12 6.19% 6% 4.77% 4.74% 5.46% 2.48% 2.2% 1.65% 1.75% 3.01%
2025/02/13 6.21% 8.21% 4.2% 4.47% 5.45% 2.07% 1.65% 1.48% 1.68% 2.94%
2025/02/14 5.62% 10.72% 3.86% 4.59% 5.61% 1.87% 1.56% 1.68% 1.63% 2.35%
2025/02/15 5.64% 9.59% 4.33% 5.07% 5.4% 2.05% 1.75% 1.94% 1.98% 1.92%
2025/02/16 5.63% 10.95% 3.94% 4.62% 5.16% 2.3% 1.53% 1.87% 1.47% 2%
2025/02/17 5.79% 7.05% 3.98% 5.15% 4.82% 2.76% 2.93% 2.21% 1.61% 2.59%
2025/02/18 6.34% 6.93% 4.22% 5.75% 5.23% 3.24% 1.93% 1.79% 1.97% 2.55%
2025/02/19 6.73% 6.92% 4.75% 6.52% 5.57% 2.76% 2.75% 1.98% 1.72% 2.41%
2025/02/20 7.13% 7.36% 4% 6.03% 5.69% 2.68% 2.15% 1.81% 1.83% 2.32%
2025/02/21 6.89% 7.31% 4.17% 6% 4.3% 2.81% 2.27% 1.91% 2.3% 2.31%
2025/02/22 6.79% 8.66% 4.47% 6.17% 5.23% 2.54% 1.83% 2.05% 1.99% 2.17%
2025/02/23 6.72% 7.72% 3.63% 4.94% 5.06% 2.76% 1.77% 2.15% 2.12% 2.24%
2025/02/24 6.99% 8% 4.36% 5.11% 4.23% 2.35% 1.92% 2.34% 1.54% 2.04%
2025/02/25 7.04% 6.4% 5.33% 5.61% 5.11% 2.52% 2.02% 2.67% 1.96% 2.04%
2025/02/26 7.63% 6.71% 4.91% 4.79% 5.77% 2.47% 2.45% 2.26% 1.75% 1.51%
2025/02/27 7.37% 4.95% 5.37% 5.03% 6.11% 2.99% 2.4% 2.23% 1.9% 1.6%
2025/02/28 7.22% 7.16% 5.78% 5.24% 5.19% 2.73% 2.35% 2.04% 1.83% 1.81%

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In February 2025, WGU.edu led with a peak spend share of 10.95% on the 16th. ASU.edu followed, peaking at 7.63% on the 26th. DeVry.edu showed steady growth, ending at 5.78%. Phoenix.edu and SNHU.edu maintained moderate fluctuations, while Capella.edu and Purdue.edu had lower, stable shares. GCU.edu and online.coloradotech.edu had minimal impact. The month concluded with WGU.edu dominating the spend share landscape.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 3315
2025/02/02 3200
2025/02/03 3128
2025/02/04 3204
2025/02/05 3266
2025/02/06 3173
2025/02/07 2835
2025/02/08 2791
2025/02/09 2686
2025/02/10 2872
2025/02/11 2913
2025/02/12 2783
2025/02/13 2644
2025/02/14 2814
2025/02/15 2522
2025/02/16 2681
2025/02/17 2834
2025/02/18 2725
2025/02/19 2932
2025/02/20 2986
2025/02/21 2728
2025/02/22 2949
2025/02/23 2703
2025/02/24 2813
2025/02/25 2809
2025/02/26 2748
2025/02/27 2521
2025/02/28 2629

Copyright © Adthena. All rights reserved.

In February 2025, distinct advertisers fluctuated, starting at 3,315 and ending at 2,629. Mid-month saw a dip to 2,522, with a peak of 3,204 early on.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
quizlet.com 1.76%
teacherspayteachers.com 0.81%
ultimatemedical.edu 0.31%
online.coloradotech.edu 0.28%
pennfoster.edu 0.26%
compareonlinecolleges.com -0.22%
chamberlain.edu -0.22%
top10.com -0.36%
waldenu.edu -0.36%
csuglobal.edu -0.52%

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Quizlet.com surged with a 1.76 increase, while csuglobal.edu dropped by 0.52.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date wgu.edu asu.edu devry.edu phoenix.edu snhu.edu purdue.edu capella.edu top10.com bryantstratton.edu gcu.edu
2025/02/01 5.64% 4.24% 2.7% 5.1% 2.86% 2.54% 1.73% 2.84% 1.59% 1.19%
2025/02/02 5.79% 3.96% 2.53% 4.39% 2.78% 2.17% 1.68% 2.82% 1.48% 1.35%
2025/02/03 5.13% 3.93% 2.53% 4.07% 3.22% 2.16% 1.8% 2.84% 1.57% 1.99%
2025/02/04 5.43% 4.25% 2.99% 4.67% 3.15% 2.24% 1.63% 2.37% 1.69% 2.34%
2025/02/05 4.84% 4.52% 3.12% 4.59% 3.25% 2.63% 1.45% 2.12% 1.84% 2.25%
2025/02/06 5.23% 4.46% 2.76% 4.71% 3.29% 1.84% 1.41% 2.49% 1.54% 2.29%
2025/02/07 5.05% 4.62% 2.82% 4.13% 3.09% 2.21% 1.51% 2.59% 1.84% 2.25%
2025/02/08 5.74% 4.7% 3.01% 4.1% 3.09% 2.17% 1.46% 1.8% 1.49% 2.08%
2025/02/09 6.3% 4.14% 2.71% 3.41% 3.28% 1.95% 1.38% 1.53% 1.68% 1.87%
2025/02/10 5.67% 3.97% 2.91% 3.88% 3.25% 2.04% 1.66% 1.63% 1.99% 1.83%
2025/02/11 4.56% 4.12% 3.3% 4.17% 3.45% 1.57% 1.89% 1.96% 2.03% 2.57%
2025/02/12 4.91% 4.47% 3.65% 3.8% 3.52% 1.7% 1.92% 1.62% 1.81% 2.63%
2025/02/13 6.8% 4.64% 3.26% 3.62% 3.56% 1.55% 1.69% 1.58% 1.83% 2.62%
2025/02/14 8.75% 4.2% 2.99% 3.91% 3.58% 1.77% 1.55% 1.45% 1.69% 2.17%
2025/02/15 7.7% 4.21% 3.22% 4.1% 3.43% 1.95% 1.6% 1.77% 1.63% 1.75%
2025/02/16 8.92% 4.15% 3.07% 3.77% 3.34% 1.92% 1.83% 1.4% 1.17% 1.85%
2025/02/17 5.87% 4.19% 2.96% 4.04% 3.09% 2.15% 2.1% 1.46% 1.47% 2.3%
2025/02/18 5.72% 4.56% 3.24% 4.66% 3.35% 1.77% 2.53% 1.77% 1.71% 2.26%
2025/02/19 5.65% 4.68% 3.66% 5.23% 3.59% 1.93% 2.18% 1.54% 1.6% 2.15%
2025/02/20 5.96% 4.95% 3.05% 4.71% 3.69% 1.7% 2.05% 1.73% 1.72% 2.03%
2025/02/21 5.98% 4.85% 3.2% 4.71% 2.82% 1.81% 2.1% 2.12% 1.68% 2.04%
2025/02/22 7.03% 4.69% 3.36% 4.76% 3.2% 1.92% 1.91% 1.84% 1.61% 1.89%
2025/02/23 6.17% 4.45% 2.56% 3.7% 3.04% 1.95% 1.97% 1.95% 1.43% 1.86%
2025/02/24 6.54% 4.75% 3.32% 3.95% 2.72% 2.2% 1.82% 1.46% 1.68% 1.74%
2025/02/25 5.29% 4.96% 4.02% 4.36% 3.3% 2.5% 1.9% 1.78% 1.77% 1.73%
2025/02/26 5.49% 5.41% 3.89% 3.75% 3.78% 2.2% 1.86% 1.61% 1.64% 1.3%
2025/02/27 4% 5.08% 4.26% 3.92% 3.8% 2.16% 2.22% 1.64% 1.64% 1.42%
2025/02/28 5.73% 5.06% 4.46% 4.17% 3.36% 2% 1.97% 1.68% 1.6% 1.54%

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In February 2025, WGU.edu led with a peak impression share of 8.92% on the 16th. ASU.edu and Phoenix.edu showed steady growth, while Devry.edu surged late in the month. GCU.edu fluctuated, ending with a modest 1.54%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Arizona State University | 300+ Degree Programs Online https://start.asuonline.asu.edu › asu-online › degrees

    Earn a World-Class Degree Online at ASU Taught by the Same Faculty as on Campus.

  2. 2
    Online Nursing Programs https://go.herzing.edu

    Flexible for Working Nurses — Choose from six nurse practitioner paths at Herzing and make a difference in healthcare.

  3. 3
    SNHU® - 100% Online College | Apply For Free Today https://degrees.snhu.edu › online-college

    No Matter the Path, SNHU® is Here to Help Along Your Journey. Start Today. Finish Strong.

  4. 4
    Earn An Online Degree | No-Cost Gen Eds With Sophia https://degrees.strayer.edu › accredited › degree-online

    Celebrating Over 130 Years Of Accessible, Affordable Education At Strayer University.

  5. 5
    Medical Billing & Coding - Stay Home. Go To School Online https://learn2.ultimatemedical.edu › online › billing-coding

    Start Your Medical Billing And Coding Career Path Today with Online Classes. Learn More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Arizona State University stands out with its promise of world-class degrees taught by campus faculty. Herzing University appeals to working nurses with flexible programs, while SNHU emphasizes a supportive journey with free applications. Strayer University highlights affordability and history, and Ultimate Medical Academy offers convenience in medical billing and coding education.

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