Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| teacherspayteachers.com | 16.52 |
| coursera.org | 7.09 |
| udemy.com | 5.45 |
| asu.edu | 4.92 |
| devry.edu | 3.12 |
| snhu.edu | 2.88 |
| khanacademy.org | 2.65 |
| phoenix.edu | 2.59 |
| wgu.edu | 2.55 |
| pennfoster.edu | 2.43 |
| others | 49.8 |
- teacherspayteachers.com - 16.52%
- coursera.org - 7.09%
- udemy.com - 5.45%
- asu.edu - 4.92%
- devry.edu - 3.12%
- snhu.edu - 2.88%
- khanacademy.org - 2.65%
- phoenix.edu - 2.59%
- wgu.edu - 2.55%
- pennfoster.edu - 2.43%
- others - 49.8%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, ‘others’ dominate with 49.8% click share, while TeachersPayTeachers leads individual domains at 16.52%.
Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | asu.edu | snhu.edu | devry.edu | gcu.edu | phoenix.edu | wgu.edu | liberty.edu | capella.edu | bryantstratton.edu | online.coloradotech.edu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 12.52% | 6.17% | 6.41% | 1.28% | 5.71% | 1.24% | 3.68% | 1.87% | 2.74% | 3.21% |
| 2026/05/02 | 12.02% | 6.31% | 7.34% | 1.31% | 5.11% | 2.36% | 3.78% | 1.17% | 2.27% | 2.7% |
| 2026/05/03 | 11.8% | 5.66% | 7.63% | 1.58% | 6.24% | 2.95% | 4.28% | 1.74% | 2.36% | 2.52% |
| 2026/05/04 | 10.87% | 5.89% | 7.63% | 2.13% | 6.71% | 2.09% | 3.5% | 2.58% | 2.18% | 2.8% |
| 2026/05/05 | 12.09% | 6.47% | 8.06% | 3.16% | 6.18% | 2.33% | 2.88% | 2.83% | 2.16% | 2.69% |
| 2026/05/06 | 12.6% | 7.41% | 7.59% | 2.89% | 5.97% | 2.07% | 2.22% | 2.86% | 1.99% | 3.17% |
| 2026/05/07 | 12.14% | 7.28% | 7.53% | 2.48% | 5.26% | 2.43% | 2.15% | 2.84% | 1.91% | 3.37% |
| 2026/05/08 | 13.66% | 6.42% | 6.43% | 2.31% | 5.21% | 3% | 2.49% | 2.37% | 1.95% | 2.61% |
| 2026/05/09 | 11.87% | 8% | 6.95% | 2.32% | 5.79% | 3.03% | 2.11% | 2.36% | 1.87% | 2.02% |
| 2026/05/10 | 11.73% | 8.14% | 7.49% | 1.75% | 5.29% | 3.07% | 2.26% | 2.4% | 2.46% | 1.92% |
| 2026/05/11 | 11.81% | 6.13% | 7.8% | 3.18% | 6.86% | 2.67% | 1.64% | 3.97% | 2.74% | 1.91% |
| 2026/05/12 | 11.2% | 6.24% | 7.71% | 3.89% | 6.21% | 3.22% | 1.55% | 3.41% | 2.53% | 2.32% |
| 2026/05/13 | 10.6% | 5.74% | 8.79% | 3.36% | 7.08% | 3.03% | 1.49% | 3.01% | 2.73% | 2.12% |
| 2026/05/14 | 11.36% | 7.06% | 8.4% | 3.31% | 8.3% | 3.1% | 1.49% | 3.35% | 2.68% | 2.33% |
| 2026/05/15 | 13.66% | 6.39% | 6.45% | 2.3% | 5.22% | 2.99% | 2.46% | 2.36% | 1.97% | 2.59% |
| 2026/05/16 | 11.24% | 8.06% | 6.1% | 3.13% | 6.91% | 1.64% | 1.21% | 2.96% | 2.06% | 1.64% |
| 2026/05/17 | 10.52% | 7.94% | 7.21% | 3.36% | 6.8% | 1.07% | 1.7% | 3.21% | 2.62% | 1.33% |
| 2026/05/18 | 10.89% | 5.61% | 8.21% | 4.4% | 6.71% | 2.92% | 1.52% | 2.98% | 2.64% | 1.91% |
| 2026/05/19 | 10.13% | 6.16% | 9.77% | 4.01% | 7.26% | 2.44% | 1.83% | 2.77% | 2.45% | 2.53% |
| 2026/05/20 | 10.12% | 6.13% | 8.47% | 3.02% | 6.47% | 3.08% | 1.81% | 2.95% | 1.9% | 2.14% |
| 2026/05/21 | 10.64% | 7.43% | 7.87% | 3.15% | 6.4% | 1.96% | 1.73% | 3.48% | 1.53% | 2.1% |
| 2026/05/22 | 11.03% | 5.5% | 7.34% | 3.59% | 5.78% | 1.81% | 1.97% | 4.07% | 1.56% | 2.26% |
| 2026/05/23 | 10.77% | 6.2% | 8.67% | 2.63% | 5.2% | 2.35% | 1.86% | 2.87% | 2.41% | 1.59% |
| 2026/05/24 | 10.72% | 6.67% | 5.58% | 2.49% | 5.19% | 4.58% | 2.04% | 2.78% | 1.93% | 1.52% |
| 2026/05/25 | 10.66% | 4.37% | 4.35% | 2.99% | 5.83% | 4.33% | 1.73% | 2.64% | 1.49% | 2.19% |
| 2026/05/26 | 10.26% | 5.95% | 6.37% | 2.85% | 6.69% | 2.75% | 2.06% | 2.78% | 1.27% | 1.84% |
| 2026/05/27 | 12.05% | 7.31% | 5.72% | 2.62% | 6.89% | 2.56% | 2.88% | 2.78% | 1.5% | 2.25% |
| 2026/05/28 | 12.44% | 7.08% | 7.07% | 3.07% | 5.19% | 2.53% | 2.71% | 2.59% | 1.72% | 2.65% |
| 2026/05/29 | 13.12% | 6.05% | 7.4% | 3.01% | 5.14% | 3.02% | 2.73% | 2.01% | 1.9% | 2.21% |
| 2026/05/30 | 13.3% | 6.7% | 5.86% | 3.03% | 4.48% | 4% | 2.76% | 2.17% | 1.95% | 1.75% |
| 2026/05/31 | 12.59% | 6.6% | 6.31% | 4.74% | 4.43% | 3.8% | 3.43% | 2.58% | 2.47% | 1.32% |
- asu.edu
- snhu.edu
- devry.edu
- gcu.edu
- phoenix.edu
- wgu.edu
- liberty.edu
- capella.edu
- bryantstratton.edu
- online.coloradotech.edu
Copyright © Adthena. All rights reserved.
In May 2026, ASU.edu led with fluctuating spend shares, peaking at 13.66%. SNHU.edu and Devry.edu followed, showing varied trends. GCU.edu and Phoenix.edu had moderate shares, while WGU.edu, Liberty.edu, and others maintained lower levels. The month ended with ASU.edu at 12.59%.
Competitor Count for US Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1203 |
| 2026/05/02 | 1212 |
| 2026/05/03 | 1238 |
| 2026/05/04 | 1264 |
| 2026/05/05 | 1274 |
| 2026/05/06 | 1235 |
| 2026/05/07 | 1258 |
| 2026/05/08 | 1270 |
| 2026/05/09 | 1190 |
| 2026/05/10 | 1236 |
| 2026/05/11 | 1380 |
| 2026/05/12 | 1391 |
| 2026/05/13 | 1302 |
| 2026/05/14 | 1376 |
| 2026/05/15 | 1270 |
| 2026/05/16 | 1417 |
| 2026/05/17 | 1389 |
| 2026/05/18 | 1378 |
| 2026/05/19 | 1311 |
| 2026/05/20 | 1365 |
| 2026/05/21 | 1383 |
| 2026/05/22 | 1443 |
| 2026/05/23 | 1389 |
| 2026/05/24 | 1427 |
| 2026/05/25 | 1606 |
| 2026/05/26 | 1649 |
| 2026/05/27 | 1575 |
| 2026/05/28 | 1543 |
| 2026/05/29 | 1508 |
| 2026/05/30 | 1534 |
| 2026/05/31 | 1566 |
Copyright © Adthena. All rights reserved.
In May 2026, advertiser numbers surged from 1,203 to 1,566. Mid-month saw peaks, with a notable rise on May 25th at 1,606. The month concluded with sustained growth.
