US Education & Training Online Universities/E-Learning - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – US

Google AI Overview visibility for Education & Training Online Universities/E-Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.7118774645
73.2881225355
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 20.66
quizlet.com 6.88
coursera.org 5.85
udemy.com 5.2
asu.edu 3.97
devry.edu 2.96
pennfoster.edu 2.61
wgu.edu 2.27
snhu.edu 2.19
chegg.com 2.15
others 45.26
  • teacherspayteachers.com - 20.66%
  • quizlet.com - 6.88%
  • coursera.org - 5.85%
  • udemy.com - 5.2%
  • asu.edu - 3.97%
  • devry.edu - 2.96%
  • pennfoster.edu - 2.61%
  • wgu.edu - 2.27%
  • snhu.edu - 2.19%
  • chegg.com - 2.15%
  • others - 45.26%

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In the education sector’s PPC landscape, TeachersPayTeachers leads with 20.66% click share, while ‘others’ dominate at 45.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date asu.edu devry.edu snhu.edu phoenix.edu online.coloradotech.edu liberty.edu capella.edu bryantstratton.edu wgu.edu gcu.edu
2026/04/01 9.63% 8.88% 7.25% 5.84% 3% 2.39% 1.96% 2.22% 1.83% 2.32%
2026/04/02 8.32% 8.4% 6.54% 5.77% 2.51% 2.37% 2.62% 2.2% 2.56% 3.27%
2026/04/03 8.57% 7.28% 6.25% 5.4% 2.47% 2.63% 2.32% 2.01% 2.69% 3.12%
2026/04/04 9.18% 6.26% 6.1% 5.22% 2.81% 3.05% 1.76% 2.13% 2.84% 2.8%
2026/04/05 9.18% 7.91% 5.03% 4.2% 2.07% 3.45% 1.73% 2.21% 4.05% 2.76%
2026/04/06 9.23% 8.05% 5.78% 5.13% 2.56% 3.02% 2.01% 2.56% 2.44% 3.46%
2026/04/07 9.83% 9.86% 5.44% 6.08% 2.23% 2.68% 2.61% 2.45% 2.15% 3.49%
2026/04/08 10.61% 9.69% 5.86% 5.68% 2.8% 2.44% 2.54% 2.11% 3.08% 3.4%
2026/04/09 10.69% 9.07% 7.1% 4.47% 2.63% 2.52% 2.98% 1.96% 2.59% 3.17%
2026/04/10 12.51% 9.79% 6.12% 5.33% 1.74% 2.55% 2.66% 2.16% 2.85% 2.69%
2026/04/11 13.51% 6.73% 5.7% 5.43% 1.74% 2.68% 1.87% 2.07% 3.33% 2.67%
2026/04/12 12.1% 9.68% 5.19% 5.03% 1.52% 2.44% 2.26% 1.95% 4.26% 2%
2026/04/13 11.89% 8.16% 4.53% 5.02% 2.68% 2.7% 2.78% 2.25% 2.54% 3.13%
2026/04/14 11.99% 9% 5.93% 5.82% 2.96% 2.41% 2.63% 2.02% 2.59% 3.19%
2026/04/15 11.3% 10.25% 6.78% 5.61% 3.93% 2.56% 2.6% 2.98% 2.54% 2.78%
2026/04/16 12.28% 9.39% 6.27% 5.25% 3.31% 2.26% 2.99% 2.46% 3.02% 3.08%
2026/04/17 11.41% 8.38% 6.22% 5.38% 3.41% 2.97% 3.05% 2% 2.92% 2.99%
2026/04/18 10.57% 7.24% 5.92% 5.42% 3.54% 2.79% 2.09% 2.05% 4.24% 2.86%
2026/04/19 10.59% 8.12% 4.6% 5.14% 2.13% 3.23% 2.04% 3.15% 3.86% 3.14%
2026/04/20 12.01% 10.5% 3.58% 5.68% 2.72% 2.5% 2.34% 2.97% 3.45% 2.82%
2026/04/21 11% 9.58% 8.04% 4.68% 2.68% 2.34% 2.18% 3.6% 2.7% 2.71%
2026/04/22 11.36% 7.95% 8.02% 4.94% 2.6% 2.5% 2.71% 2.88% 2.01% 2.76%
2026/04/23 10.82% 7.6% 6.42% 4% 2.77% 3.06% 2.52% 2.89% 3.31% 1.92%
2026/04/24 11.37% 5.48% 5.41% 4.38% 3.01% 2.86% 2.07% 2.34% 3.39% 1.5%
2026/04/25 9.82% 6.81% 6.29% 4.64% 2.14% 3.22% 1.41% 2.71% 2.93% 1.41%
2026/04/26 9.51% 6.85% 4.8% 4.98% 2.49% 3.61% 1.42% 2.39% 3.75% 1.39%
2026/04/27 10.05% 7.11% 3.98% 5.6% 3% 3.31% 1.85% 2.45% 3.13% 1.7%
2026/04/28 10.65% 8.09% 4.44% 5.35% 2.69% 3.76% 2.1% 2.53% 1.83% 1.88%
2026/04/29 11.38% 8.18% 5.91% 5.33% 3.53% 3.43% 2.5% 2.2% 2.18% 1.87%
2026/04/30 12.7% 7.66% 7.48% 5.41% 3.65% 3.07% 2.54% 2.4% 2.27% 1.52%
  • asu.edu
  • devry.edu
  • snhu.edu
  • phoenix.edu
  • online.coloradotech.edu
  • liberty.edu
  • capella.edu
  • bryantstratton.edu
  • wgu.edu
  • gcu.edu

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ASU.edu’s spend share surged from 9.63% to 12.7% in April, peaking mid-month. DeVry.edu fluctuated, ending at 7.66%. SNHU.edu saw a late rise, closing at 7.48%. Phoenix.edu remained steady, finishing at 5.41%.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1270
2026/04/02 1297
2026/04/03 1293
2026/04/04 1292
2026/04/05 1340
2026/04/06 1343
2026/04/07 1322
2026/04/08 1290
2026/04/09 1296
2026/04/10 1254
2026/04/11 1234
2026/04/12 1245
2026/04/13 1266
2026/04/14 1238
2026/04/15 1237
2026/04/16 1209
2026/04/17 1232
2026/04/18 1293
2026/04/19 1278
2026/04/20 1296
2026/04/21 1296
2026/04/22 1286
2026/04/23 1268
2026/04/24 1255
2026/04/25 1247
2026/04/26 1264
2026/04/27 1286
2026/04/28 1259
2026/04/29 1255
2026/04/30 1230

Copyright © Adthena. All rights reserved.

April began with 1,270 advertisers, peaking at 1,343 on the 6th. A decline followed, ending the month at 1,230.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
teacherspayteachers.com 1.83%
asu.edu 0.66%
coursera.org 0.58%
umgc.edu 0.5%
chamberlain.edu 0.45%
personaldevelopmentschool.com -0.09%
blossomup.co -0.11%
gcu.edu -0.16%
chegg.com -0.23%
quizlet.com -11.12%

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Quizlet.com saw a significant drop of 11.12% in click share, while TeachersPayTeachers.com experienced a notable increase of 1.83%.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date asu.edu devry.edu coursera.org snhu.edu phoenix.edu teacherspayteachers.com online.coloradotech.edu bryantstratton.edu connectionsacademy.com wgu.edu
2026/04/01 4.74% 5.88% 2.63% 3.74% 3.99% 3.47% 2.44% 2.44% 1.98% 1.61%
2026/04/02 3.98% 5.67% 2.88% 3.45% 3.68% 2.95% 1.88% 2.3% 1.8% 2.01%
2026/04/03 3.86% 4.06% 2.74% 2.8% 3.49% 4.36% 1.69% 1.93% 2.67% 2.22%
2026/04/04 3.87% 3.32% 2.4% 2.61% 2.85% 9.96% 1.8% 2% 1.13% 2.12%
2026/04/05 4.02% 4.37% 3.33% 2.24% 2.61% 9.66% 1.43% 2.1% 0.93% 3.12%
2026/04/06 4.53% 4.82% 2.81% 3.03% 3.17% 5.86% 1.88% 2.64% 1.74% 2.17%
2026/04/07 5.09% 6.33% 2.76% 2.55% 3.74% 4.8% 1.72% 2.38% 2.05% 2.03%
2026/04/08 5.63% 6.99% 2.88% 3.01% 4.19% 8.48% 2.12% 2.5% 2.56% 2.31%
2026/04/09 5.72% 6.64% 3.21% 3.89% 2.96% 3.74% 2.06% 2.63% 1.91% 2.39%
2026/04/10 6.11% 6.46% 3.06% 3.14% 3.32% 8.83% 1.35% 2.67% 2.26% 2.09%
2026/04/11 6.3% 4.57% 2.84% 3.11% 3.7% 12.12% 1.24% 1.86% 2.03% 2.28%
2026/04/12 6.28% 6.57% 3.01% 2.89% 3.4% 7.41% 1.32% 2.04% 1.86% 3.02%
2026/04/13 6.42% 5.65% 2.97% 2.68% 3.75% 5.17% 1.94% 2.5% 1.71% 2.26%
2026/04/14 6.45% 6.48% 2.78% 3.36% 4.03% 3.55% 2.7% 2.68% 2.22% 2.55%
2026/04/15 6.05% 7.2% 2.85% 3.6% 3.93% 5.49% 3.25% 2.44% 2.43% 1.99%
2026/04/16 7.21% 6.63% 3.06% 3.84% 3.57% 0% 2.78% 2.2% 3.36% 2.3%
2026/04/17 6.2% 5.9% 3.63% 3.55% 3.51% 2.38% 2.81% 1.96% 2.75% 2.58%
2026/04/18 5.45% 5.23% 2.45% 3.48% 3.69% 7.23% 2.6% 1.87% 2.27% 3.02%
2026/04/19 5.71% 5.24% 3.41% 2.76% 3.5% 1.79% 1.66% 3.11% 1.73% 3.09%
2026/04/20 6.83% 6.81% 2.81% 2.32% 3.62% 7.23% 2.1% 2.44% 2.72% 2.68%
2026/04/21 5.97% 6.67% 3.26% 4.89% 3.09% 3.6% 2.16% 2.94% 1.94% 2.58%
2026/04/22 5.87% 5.69% 2.96% 4.72% 3.22% 9.84% 2.26% 2.46% 2.76% 1.68%
2026/04/23 5.66% 5.3% 2.92% 3.73% 2.7% 8.12% 2.22% 2.56% 2.49% 2.31%
2026/04/24 5.69% 3.5% 3.02% 2.86% 3.12% 9.01% 2.44% 2.59% 2.63% 2.78%
2026/04/25 5.3% 4.94% 3.24% 3.71% 3.36% 5.67% 1.9% 3.16% 2.12% 2.29%
2026/04/26 5% 4.81% 3.06% 2.62% 3.66% 5.21% 2.14% 2.84% 1.67% 2.87%
2026/04/27 5.14% 4.58% 2.93% 2.13% 3.35% 10.12% 2.23% 2.21% 2.25% 2.29%
2026/04/28 5.45% 5.65% 1.44% 2.6% 3.56% 7.26% 2.09% 2.79% 2.76% 1.65%
2026/04/29 5.93% 5.78% 1.89% 3.19% 3.57% 7.56% 2.92% 2.42% 2.12% 1.85%
2026/04/30 6.68% 5.71% 4.13% 4.11% 3.7% 3.63% 3.03% 2.88% 2.6% 2.09%
  • asu.edu
  • devry.edu
  • coursera.org
  • snhu.edu
  • phoenix.edu
  • teacherspayteachers.com
  • online.coloradotech.edu
  • bryantstratton.edu
  • connectionsacademy.com
  • wgu.edu

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. ASU.edu’s share rose steadily, peaking at 7.21% mid-month. Devry.edu fluctuated, ending at 5.71%. Coursera.org spiked to 4.13% on the last day. Teacherspayteachers.com had a volatile month, peaking at 12.12%. The month concluded with ASU.edu leading, followed by Devry.edu.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning - Last month
  1. 1
    Bryant & Stratton® College | All Classes 100% Online https://online.bryantstratton.edu › online › college

    Choose From a Wide Range Of Online Degree Programs That Fit Your Needs. Explore Programs Offered In Legal Services, Business, Accounting, Healthcare & More.

  2. 2
    Microsoft Python Development Professional Certificate | Coursera https://www.coursera.org

    Learn core programming concepts, data analysis, web development, and more from Microsoft. Prepare for a new career by building in-demand...

  3. 3
    Become a Medical Assistant - Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time. Keiser University® Medical Assisting Degree Program...

  4. 4
    3-6 Month Coding Course - No Coding Experience Needed https://bootcamp.uchicago.edu

    Learn Python, SQL, Object Oriented Programming, and more in just 3 to 6 months. Software Bootcamp: Your path to a Developer career. Start today. No Experience Needed.

  5. 5
    Udemy https://www.udemy.com

    Online Courses — Shop thousands of high-quality on-demand online courses. Top Companies Choose Udemy Business to Build In-Demand Career Skills.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Bryant & Stratton emphasizes diverse degree options, while Coursera partners with Microsoft for tech skills. Keiser University focuses on medical assisting, UChicago offers coding bootcamps, and Udemy provides a vast array of career-focused courses.

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