US Education & Training Online Universities/E-Learning - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – US

Google AI Overview visibility for Education & Training Online Universities/E-Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.4447435542
77.5552564458
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
quizlet.com 23.39
teacherspayteachers.com 17.01
coursera.org 5.04
udemy.com 4.86
asu.edu 2.67
devry.edu 2.47
chegg.com 2.21
snhu.edu 2.13
pennfoster.edu 1.9
phoenix.edu 1.61
others 36.71
  • quizlet.com - 23.39%
  • teacherspayteachers.com - 17.01%
  • coursera.org - 5.04%
  • udemy.com - 4.86%
  • asu.edu - 2.67%
  • devry.edu - 2.47%
  • chegg.com - 2.21%
  • snhu.edu - 2.13%
  • pennfoster.edu - 1.9%
  • phoenix.edu - 1.61%
  • others - 36.71%

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In the education sector’s PPC landscape, ‘others’ dominate with 36.71% click share. Quizlet leads individual domains at 23.39%, followed by TeachersPayTeachers at 17.01%.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date asu.edu devry.edu snhu.edu phoenix.edu online.coloradotech.edu bryantstratton.edu liberty.edu nu.edu capella.edu gcu.edu
2026/03/01 8.81% 10.27% 6.4% 5.45% 3.27% 1.44% 1.85% 1.95% 2.04% 3.51%
2026/03/02 8.63% 9.96% 6.22% 7.15% 3.54% 1.83% 2.32% 1.96% 2.39% 4%
2026/03/03 9.01% 10.24% 7.51% 6.84% 2.98% 2.08% 3.17% 1.73% 2.74% 3.86%
2026/03/04 8.66% 10.42% 7.4% 6.74% 3.36% 1.63% 3.53% 1.67% 3.06% 3.63%
2026/03/05 10.66% 8.54% 6.71% 6.03% 2.85% 1.66% 3.85% 1.42% 2.63% 3.37%
2026/03/06 10.45% 8.52% 6.22% 5.3% 2.32% 1.91% 2.8% 1.6% 3.41% 2.9%
2026/03/07 10.06% 8.26% 6.21% 4.26% 2.83% 1.75% 2.66% 1.17% 2.98% 3.21%
2026/03/08 9.38% 9.12% 5.69% 5.38% 2.51% 1.8% 2.72% 1.57% 2.74% 3.01%
2026/03/09 8.55% 9.14% 6.37% 6.5% 2.33% 2.15% 2.87% 1.53% 3.36% 3.58%
2026/03/10 8.66% 10.3% 6.82% 6.32% 2.52% 1.95% 3.06% 1.47% 2.52% 3.06%
2026/03/11 8.74% 9.86% 7.03% 6.27% 2.84% 1.74% 3.74% 1.42% 2.75% 2.7%
2026/03/12 8.73% 9.14% 6.37% 6.45% 2.58% 1.1% 3.57% 1.95% 3.28% 2.47%
2026/03/13 8.63% 8.69% 6.12% 5.75% 3.06% 1.28% 3.13% 1.83% 3.26% 2.38%
2026/03/14 7.66% 9.74% 6.52% 3.34% 3.13% 1.45% 2.15% 1.43% 2.95% 2.16%
2026/03/15 7.74% 9.4% 6.58% 3.62% 1.89% 1.9% 2.52% 1.62% 3.52% 2.07%
2026/03/16 8.04% 8.98% 6.51% 6.87% 2.71% 2.34% 2.84% 2.1% 3.83% 2.67%
2026/03/17 7.78% 10.91% 6.88% 6.25% 2.86% 2.57% 3.11% 1.67% 2.92% 2.96%
2026/03/18 8.01% 9.11% 7.59% 5.9% 2.94% 2.33% 3.02% 1.58% 2.92% 3.33%
2026/03/19 8.12% 8.63% 8.06% 6.37% 1.7% 1.95% 2.91% 1.75% 2.35% 3.05%
2026/03/20 7.72% 6.76% 8.4% 5.23% 2.26% 2.6% 2.64% 2.09% 2.06% 3.09%
2026/03/21 8.29% 6.67% 6.53% 3.98% 2.68% 2.36% 2.08% 2% 2.82% 3.73%
2026/03/22 7.58% 8.55% 7.57% 3.4% 2.09% 2.62% 2.25% 1.73% 2.69% 3.39%
2026/03/23 8.21% 7.5% 7.37% 7.68% 2.74% 2.45% 2.67% 1.73% 3.02% 2.93%
2026/03/24 8.41% 10.02% 7.07% 6.34% 3.13% 2.69% 2.93% 1.61% 2.73% 3.29%
2026/03/25 8.78% 8.12% 8.37% 6.31% 3.19% 2.45% 2.42% 1.59% 3.13% 3.55%
2026/03/26 9.44% 7.13% 8.46% 6.84% 3.49% 2.94% 2.52% 1.7% 3.19% 3.48%
2026/03/27 8.98% 6.38% 7.55% 5.83% 2.38% 2.3% 2.35% 1.6% 3.23% 3.53%
2026/03/28 8.59% 6.31% 7.55% 5.25% 2.22% 1.66% 1.9% 2.09% 3.55% 3.3%
2026/03/29 7.94% 6.87% 6.26% 4.93% 2.26% 2.22% 1.75% 1.63% 2.52% 3.26%
2026/03/30 8.17% 8.26% 7.14% 6.07% 4.09% 2.15% 1.8% 1.78% 2.7% 2.79%
2026/03/31 8.94% 8.4% 6.78% 5.86% 4.07% 2.66% 2.08% 1.94% 1.36% 1.23%
  • asu.edu
  • devry.edu
  • snhu.edu
  • phoenix.edu
  • online.coloradotech.edu
  • bryantstratton.edu
  • liberty.edu
  • nu.edu
  • capella.edu
  • gcu.edu

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In March 2026, ASU.edu’s PPC spend share fluctuated, peaking at 10.66% on March 5. Devry.edu saw a decline, starting strong at 10.27% but ending at 8.40%. SNHU.edu experienced a steady rise, reaching 8.46% on March 26. Phoenix.edu’s share was volatile, with a notable drop mid-month. Online.coloradotech.edu remained low, peaking at 4.09% on March 30. Bryantstratton.edu showed gradual growth, ending at 2.66%. Liberty.edu’s share varied, peaking early at 3.85%. NU.edu maintained a low, stable trend. Capella.edu’s share was inconsistent, ending at 1.36%. GCU.edu started strong but declined, finishing at 1.23%.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1218
2026/03/02 1216
2026/03/03 1212
2026/03/04 1230
2026/03/05 1239
2026/03/06 1232
2026/03/07 1250
2026/03/08 1225
2026/03/09 1257
2026/03/10 1246
2026/03/11 1241
2026/03/12 1237
2026/03/13 1248
2026/03/14 1250
2026/03/15 1255
2026/03/16 1282
2026/03/17 1279
2026/03/18 1230
2026/03/19 1243
2026/03/20 1275
2026/03/21 1262
2026/03/22 1274
2026/03/23 1266
2026/03/24 1186
2026/03/25 1218
2026/03/26 1213
2026/03/27 1250
2026/03/28 1254
2026/03/29 1246
2026/03/30 1268
2026/03/31 1211

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March saw fluctuating advertiser numbers, peaking at 1,282 on March 16. Despite a dip to 1,186 on March 24, the month concluded with 1,211 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wgu.edu 0.49%
snhu.edu 0.44%
pennfoster.edu 0.42%
connectionsacademy.com 0.32%
bryantstratton.edu 0.31%
forbes.com -0.16%
udemy.com -0.23%
devry.edu -0.23%
teacherspayteachers.com -1.92%
quizlet.com -2.87%

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Quizlet.com saw a significant drop of 2.87%, while wgu.edu experienced a notable rise of 0.49% in click share.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date devry.edu asu.edu teacherspayteachers.com snhu.edu phoenix.edu coursera.org online.coloradotech.edu bryantstratton.edu quizlet.com udemy.com
2026/03/01 6.24% 4.36% 4.78% 3.21% 3% 2.89% 2.33% 1.38% 8.37% 2.36%
2026/03/02 6.06% 4.43% 9.03% 3.01% 3.97% 3.07% 2.56% 1.71% 4.51% 2.3%
2026/03/03 6.55% 4.81% 7.6% 3.98% 3.8% 2.92% 2.36% 2.03% 4.56% 2.08%
2026/03/04 6.24% 4.46% 7.55% 3.93% 3.72% 3.16% 2.4% 1.72% 6.79% 2.03%
2026/03/05 5.25% 5.8% 3.13% 3.38% 3.27% 3.08% 1.89% 1.75% 10.56% 2.2%
2026/03/06 5.43% 5.39% 3.19% 2.98% 3.04% 2.62% 1.79% 1.83% 9.56% 2.02%
2026/03/07 5.34% 4.69% 5.65% 2.9% 2.31% 2.13% 2.17% 1.54% 12.71% 1.61%
2026/03/08 5.74% 4.06% 7.52% 2.76% 2.8% 2.49% 1.66% 1.57% 14.66% 2.27%
2026/03/09 5.48% 3.94% 6.17% 2.86% 3.27% 2.63% 1.62% 1.89% 12.72% 1.5%
2026/03/10 6.4% 4.14% 6.96% 3.19% 3.55% 3.12% 1.88% 2.13% 7.83% 2.24%
2026/03/11 6.23% 4.35% 7.65% 3.43% 3.19% 3.41% 2.12% 1.97% 4.3% 2.3%
2026/03/12 5.77% 4.09% 10.5% 2.85% 3.45% 3.26% 1.88% 1.37% 6.56% 2.28%
2026/03/13 5.49% 3.97% 4.74% 2.92% 3.14% 2.6% 2% 1.29% 14.23% 1.89%
2026/03/14 5.82% 3.43% 6.35% 2.91% 1.84% 2.51% 2.05% 1.18% 13.1% 2.14%
2026/03/15 5.71% 3.48% 7.96% 2.94% 1.9% 2.36% 1.47% 1.64% 8.35% 1.72%
2026/03/16 5.25% 3.94% 1.57% 3.32% 3.82% 3.02% 1.84% 2.11% 12.98% 2%
2026/03/17 6.36% 3.67% 2.88% 3.22% 3.46% 2.44% 2.08% 2.43% 15.11% 1.8%
2026/03/18 6.1% 4.06% 3.46% 3.97% 3.41% 3.68% 2.23% 2.31% 3.9% 2.52%
2026/03/19 5.34% 3.65% 8.7% 3.57% 3.2% 2.46% 1.21% 1.97% 10.87% 1.45%
2026/03/20 4.34% 3.52% 3.02% 3.99% 2.85% 2.7% 1.4% 2.37% 13.6% 2.01%
2026/03/21 3.64% 3.62% 4.39% 2.92% 2.07% 2.58% 1.8% 1.98% 16.45% 2.11%
2026/03/22 5.22% 3.27% 2.81% 3.48% 2.05% 2.12% 1.45% 2.56% 12.63% 1.73%
2026/03/23 5.55% 4.43% 0% 4.06% 4.79% 2.02% 2.21% 2.71% 5.3% 1.8%
2026/03/24 7.28% 4.58% 3.85% 3.98% 4.22% 3.07% 2.49% 2.89% 0% 2.02%
2026/03/25 5.23% 4.45% 8.07% 4.36% 3.52% 2.63% 2.38% 2.31% 4.84% 1.88%
2026/03/26 4.79% 4.6% 6.96% 4.28% 4.08% 2.31% 2.44% 2.9% 7.83% 2.15%
2026/03/27 3.97% 4.1% 5.86% 3.66% 3.1% 1.97% 1.78% 1.94% 14.29% 1.91%
2026/03/28 3.64% 3.83% 8.27% 3.3% 2.73% 1.91% 1.48% 1.78% 12.4% 1.52%
2026/03/29 4.41% 3.71% 4.24% 2.99% 2.9% 2.61% 1.63% 2.33% 10.59% 1.54%
2026/03/30 5.59% 4.2% 3.11% 3.57% 3.66% 3.06% 2.99% 2.37% 4.66% 2.5%
2026/03/31 5.67% 4.52% 3.97% 3.78% 3.62% 3.27% 3.07% 3.04% 2.98% 2.1%
  • devry.edu
  • asu.edu
  • teacherspayteachers.com
  • snhu.edu
  • phoenix.edu
  • coursera.org
  • online.coloradotech.edu
  • bryantstratton.edu
  • quizlet.com
  • udemy.com

Copyright © Adthena. All rights reserved.

In March 2026, Quizlet.com dominated with a peak impression share of 16.45% on March 21. TeachersPayTeachers.com fluctuated, peaking at 10.5% on March 12. Devry.edu saw a high of 7.28% on March 24. The month concluded with Quizlet.com leading, despite a dip to 2.98% on March 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning - Last month
  1. 1
    Gain the Latest Skills Online | Save 40% on Coursera Plus https://www.coursera.org

    Develop new skills in 2026 with an unlimited-access subscription to over 10,000+ courses. Earn a certificate for every learning program that you...

  2. 2
    Medical Assisting Program | Take Your Classes 100% Online https://online.keiseruniversity.edu › medical-assist

    Classes 100% Online — Earn Your AS in Medical Assisting Degree, Take One Class at a Time. Keiser University® Medical Assisting Degree Program.

  3. 3
    Khan academy practice | Schoolhouse https://www.schoolhouse.world

    Join a free 4-week SAT bootcamp hosted by a peer tutor. Students report 50+ point gains! Learn test-taking strategies, work on practice tests, and...

  4. 4
    SNHU® - Associate Degrees - Accelerated 8 Week Terms https://degrees.snhu.edu › online › 2yr-degree

    Affordable & Career-Focused Online Degrees. Start Your Journey Today! No Matter the Path, SNHU® is Here to Help Along Your Journey.

  5. 5
    Udemy - Courses On Demand https://www.udemy.com

    Courses For All Career Goals — Shop thousands of high-quality on-demand online courses. Start learning today. Find the right instructor for you. Choose from many topics, skill levels, and languages. Watch In-Demand Courses.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Coursera entices learners with a 40% discount on unlimited courses, while Keiser University offers a focused medical assisting program. Schoolhouse.world provides free SAT bootcamps, SNHU promotes accelerated degrees, and Udemy highlights diverse, on-demand courses.

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