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AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
open.edu.au 20.03
readingeggs.com.au 8.87
udemy.com 5.03
tafecourses.com.au 4.56
swinburneonline.edu.au 4.04
coursera.org 3.3
training.com.au 3.16
une.edu.au 2.23
monash.edu 2.21
onlinecoursesaustralia.edu.au 2.1
others 44.47

Copyright © Adthena. All rights reserved.

Open.edu.au leads with 20.03% click share, while ‘others’ dominate at 44.47%. Readingeggs.com.au follows with 8.87%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date open.edu.au swinburneonline.edu.au studyonline.canberra.edu.au une.edu.au monash.edu online.mbs.edu aib.edu.au online.scu.edu.au tafecourses.com.au torrens.edu.au
2025/03/01 12.38% 6.19% 2.91% 3.78% 5.17% 2.91% 4.53% 2.44% 2.03% 2.61%
2025/03/02 12.92% 5.89% 2.14% 3.36% 5.1% 3.71% 4.35% 1.68% 2.81% 2.48%
2025/03/03 11.76% 6.38% 3.09% 2.94% 4.77% 3.6% 4.47% 3.42% 2.35% 1.97%
2025/03/04 14.87% 6.71% 2.43% 3.75% 3.73% 2.66% 4.29% 4.93% 2.23% 1.81%
2025/03/05 15.14% 7.03% 2.52% 3.84% 4.37% 2.41% 3.36% 4.5% 2.45% 2.13%
2025/03/06 13.97% 6.8% 2.84% 3.56% 4.53% 2.57% 3.88% 3.66% 2.97% 1.68%
2025/03/07 13.03% 6.85% 3.25% 4.4% 4.12% 1.99% 3.41% 4.97% 2% 1.77%
2025/03/08 14.65% 6.17% 2.82% 4.52% 4.49% 1.91% 2.55% 3.63% 1.9% 1.9%
2025/03/09 14.13% 5.26% 2.26% 4.24% 4.97% 2.32% 3.02% 3.15% 2.13% 2.55%
2025/03/10 12.78% 6.15% 2.39% 3.56% 4.7% 3.02% 3.39% 3.47% 2.65% 1.98%
2025/03/11 13.85% 6.49% 3.03% 4.26% 4.8% 2.46% 3.5% 3.89% 2.17% 1.79%
2025/03/12 14.16% 7.08% 2.94% 3.23% 3.78% 2.42% 3.47% 3.08% 2.74% 1.83%
2025/03/13 15.17% 6.47% 3.27% 3.54% 4.43% 2.09% 3.25% 3.78% 2.82% 1.88%
2025/03/14 13.47% 5.75% 2.86% 3.7% 4.86% 2.33% 3.02% 3.84% 3% 2.37%
2025/03/15 14.12% 5.45% 2.85% 2.96% 5.68% 2.74% 3.19% 3.97% 2.63% 1.93%
2025/03/16 14.18% 5.68% 2.76% 3.93% 5.9% 2.51% 2.58% 3.59% 2.66% 2.08%
2025/03/17 15.04% 6.27% 3.47% 3.74% 4.55% 2.12% 3.36% 3.87% 2.54% 2.05%
2025/03/18 13.89% 6.42% 3.58% 3.6% 4.28% 2.25% 2.66% 4.92% 2.39% 2.06%
2025/03/19 13.88% 6.49% 4.18% 3.43% 4.27% 2.06% 2.53% 6.09% 2.46% 2.18%
2025/03/20 14.89% 5.89% 3.61% 3.37% 3.87% 2.26% 2.72% 5.27% 2.64% 2.24%
2025/03/21 15.18% 5.95% 2.78% 3.6% 3.77% 2.07% 3.39% 4.57% 2.7% 2.86%
2025/03/22 15.89% 6.56% 2.35% 2.96% 3.78% 2.22% 3.36% 2.36% 2.98% 3.01%
2025/03/23 18.28% 6.81% 2.93% 3.42% 4.29% 2.48% 3.47% 2.67% 2.29% 2.07%
2025/03/24 14.3% 7.15% 3.7% 3.05% 3.82% 2.54% 3.53% 2.88% 2.7% 1.98%
2025/03/25 14.36% 8.09% 3.19% 3.26% 4.26% 1.95% 3% 1.92% 3% 2.47%
2025/03/26 14.17% 7.22% 3.16% 3.27% 3.92% 2.59% 3.61% 2.4% 2.95% 2.21%
2025/03/27 14.21% 7.52% 3.43% 3.4% 4.11% 2.15% 3.18% 2.57% 2.83% 2.27%
2025/03/28 16.83% 7% 3.76% 3.04% 4.54% 1.74% 2.3% 2.04% 2.3% 2.64%
2025/03/29 15.06% 6.58% 3.4% 3.46% 4.87% 2.32% 3.66% 2.23% 2.3% 3.42%
2025/03/30 14.22% 6.82% 3.52% 3.16% 4.62% 2.34% 3.27% 2.12% 2.27% 2.68%
2025/03/31 12.16% 6.1% 3.74% 3.66% 3.64% 3.11% 2.9% 2.78% 2.77% 2.57%

Copyright © Adthena. All rights reserved.

In March 2025, open.edu.au led with fluctuating spend, peaking mid-month. Swinburneonline.edu.au showed steady growth, while studyonline.canberra.edu.au and une.edu.au had moderate increases. Monash.edu and online.scu.edu.au experienced varied trends. The month concluded with open.edu.au maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 666
2025/03/02 635
2025/03/03 626
2025/03/04 625
2025/03/05 624
2025/03/06 611
2025/03/07 655
2025/03/08 660
2025/03/09 656
2025/03/10 637
2025/03/11 662
2025/03/12 630
2025/03/13 643
2025/03/14 623
2025/03/15 613
2025/03/16 598
2025/03/17 599
2025/03/18 585
2025/03/19 594
2025/03/20 592
2025/03/21 584
2025/03/22 577
2025/03/23 576
2025/03/24 574
2025/03/25 565
2025/03/26 564
2025/03/27 564
2025/03/28 557
2025/03/29 572
2025/03/30 565
2025/03/31 567

Copyright © Adthena. All rights reserved.

March began with 666 advertisers, fluctuating throughout the month, and concluded with 567. A notable decline marked the month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
readingeggs.com.au 1.09%
open.edu.au 0.82%
udemy.com 0.61%
cit.edu.au 0.6%
teacherspayteachers.com 0.58%
unisa.edu.au -0.37%
monash.edu -0.41%
adelaide.edu.au -0.5%
une.edu.au -0.52%
qut.edu.au -0.58%

Copyright © Adthena. All rights reserved.

Readingeggs.com.au leads with a 1.09% click share increase, while qut.edu.au drops by 0.58%.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date open.edu.au swinburneonline.edu.au tafecourses.com.au training.com.au une.edu.au monash.edu studyonline.canberra.edu.au torrens.edu.au readingeggs.com.au opencolleges.edu.au
2025/03/01 11.07% 5.84% 3.76% 3.23% 3.71% 4.29% 1.8% 2.46% 2.1% 2.79%
2025/03/02 11.41% 4.93% 5.11% 3.85% 3.49% 4.07% 1.48% 2.04% 4.29% 2.58%
2025/03/03 11.04% 6.02% 4.73% 3.38% 2.79% 3.86% 1.89% 1.93% 2.13% 2.72%
2025/03/04 11.58% 6.65% 3.95% 3.33% 3.38% 3.38% 1.54% 1.73% 2.32% 2.72%
2025/03/05 11.6% 6.55% 4.57% 3.21% 3.44% 3.62% 1.63% 2.14% 2% 2.19%
2025/03/06 10.32% 6.61% 5% 4.22% 3.18% 3.69% 1.84% 1.7% 2.2% 2.2%
2025/03/07 9.31% 6.47% 3.82% 3.5% 3.9% 3.72% 2.23% 1.75% 1.37% 2.56%
2025/03/08 10.59% 5.61% 3.64% 3.24% 3.9% 3.7% 1.82% 1.86% 1.53% 1.64%
2025/03/09 9.77% 4.73% 3.87% 3.08% 3.81% 3.93% 1.53% 2.29% 2.07% 1.92%
2025/03/10 9.41% 5.14% 4.93% 4.09% 3.05% 3.85% 1.67% 1.86% 3.48% 2.28%
2025/03/11 9.92% 5.96% 4.01% 3.41% 3.6% 4.15% 2.08% 1.7% 1.72% 2.16%
2025/03/12 9.8% 6.29% 4.62% 3.97% 2.72% 2.99% 1.8% 1.75% 3.2% 1.98%
2025/03/13 10.27% 5.98% 5.13% 4.41% 2.92% 3.67% 2.31% 1.97% 1.97% 2.33%
2025/03/14 9.82% 5.17% 5.41% 4.86% 3.07% 3.76% 1.9% 2.34% 2.92% 2.7%
2025/03/15 9.76% 4.95% 4.89% 4.63% 2.41% 4.49% 1.98% 1.74% 2.85% 2.64%
2025/03/16 9.85% 4.88% 4.69% 3.85% 3.14% 4.57% 2.03% 1.86% 3.38% 2.84%
2025/03/17 10.76% 5.81% 4.74% 3.72% 3.05% 3.88% 2.26% 2% 2.27% 2.68%
2025/03/18 9.61% 5.71% 4.31% 3.93% 3.05% 3.53% 2.35% 1.96% 3.3% 1.69%
2025/03/19 9.96% 6.24% 4.41% 4.2% 2.85% 3.7% 3.06% 2.01% 2.93% 1.97%
2025/03/20 11.37% 5.33% 4.55% 4.57% 2.95% 3.28% 2.5% 2.04% 2.67% 2.39%
2025/03/21 10.89% 5.31% 4.64% 4.32% 2.92% 3.1% 1.98% 2.66% 2.49% 2.2%
2025/03/22 10.82% 5.35% 5% 4.87% 2.4% 3.15% 1.6% 2.54% 2.67% 2.65%
2025/03/23 12.33% 6.14% 4.23% 3.95% 3% 3.59% 2.16% 1.89% 2.82% 1.85%
2025/03/24 9.67% 6.03% 4.87% 4.65% 2.57% 3.03% 2.37% 1.85% 2.97% 1.69%
2025/03/25 9.75% 7.3% 5.37% 4.77% 2.57% 3.17% 2.23% 2.43% 2.41% 1.71%
2025/03/26 10.17% 6.63% 5.12% 4.97% 2.74% 3.4% 2.29% 2.31% 2.51% 2.16%
2025/03/27 9.8% 6.87% 4.52% 4.34% 2.73% 3.16% 2.33% 2.16% 2.76% 2.15%
2025/03/28 12.23% 6.64% 4.11% 3.45% 2.69% 3.66% 2.68% 2.46% 2.51% 1.78%
2025/03/29 10.51% 6.03% 4.54% 3.43% 2.91% 3.93% 2.44% 3.45% 2.86% 2%
2025/03/30 9.79% 5.7% 4.24% 3.91% 2.49% 3.58% 2.38% 2.45% 2.21% 2.18%
2025/03/31 8.87% 5.31% 4.67% 4.07% 2.87% 2.83% 2.61% 2.51% 2.39% 1.89%

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In March 2025, open.edu.au led with fluctuating impressions, peaking mid-month. Swinburneonline.edu.au showed steady growth, while tafecourses.com.au and training.com.au maintained moderate shares. The month concluded with open.edu.au’s dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Open Universities Australia https://www.open.edu.au › study › online

    Online Uni Courses — Discover university courses without entry requirements. Study towards the future you want. We're here to guide you towards the right online course. Talk to our student advisors.

  2. 2
    Course Education Online https://www.opencolleges.edu.au

    Open Colleges | Online Courses — Kickstart your Career with Hands-on, Real-World Experience with Guaranteed Work Placements

  3. 3
    ABC Reading Eggs https://www.readingeggs.com.au

    Reading Eggs School Program — Try the science backed classroom reading program proven to boost students’ reading skills. Join 20 million+ students with our proven classroom reading program. See for yourself.

  4. 4
    Government-Funded Courses https://www.training.com.au › study › today

    Study In-Class or Online — Find Your Dream Course Today. Study In-Class or Online to Reach Your Educational Goals. Trusted...

  5. 5
    Udemy - Courses On Demand | Learn From Anywhere https://www.udemy.com › online-courses › learn-now

    Try Personal Plan free for 7 days and access thousands of courses to level up your skills. Find the right instructor for you.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Open Universities Australia stands out by offering courses without entry requirements, guiding students towards their desired future. Open Colleges emphasizes real-world experience with guaranteed work placements. ABC Reading Eggs focuses on a science-backed program to enhance reading skills, boasting over 20 million students. Training.com.au highlights flexibility with government-funded courses available online or in-class. Udemy offers a diverse range of courses with a free trial, allowing learners to find the perfect instructor.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.