Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| readingeggs.com.au | 36.88 |
| open.edu.au | 12.52 |
| teacherspayteachers.com | 8.09 |
| udemy.com | 7.32 |
| coursera.org | 3.82 |
| mathsonline.com.au | 2.98 |
| ixl.com | 2.11 |
| mathletics.com | 1.68 |
| opencolleges.edu.au | 1.66 |
| tafecourses.com.au | 1.65 |
| others | 21.29 |
- readingeggs.com.au - 36.88%
- open.edu.au - 12.52%
- teacherspayteachers.com - 8.09%
- udemy.com - 7.32%
- coursera.org - 3.82%
- mathsonline.com.au - 2.98%
- ixl.com - 2.11%
- mathletics.com - 1.68%
- opencolleges.edu.au - 1.66%
- tafecourses.com.au - 1.65%
- others - 21.29%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, Reading Eggs dominates with 36.88% click share, followed by ‘others’ at 21.29%. Open.edu.au and Teachers Pay Teachers trail behind.
Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.edu.au | readingeggs.com.au | torrens.edu.au | swinburneonline.edu.au | aib.edu.au | une.edu.au | opencolleges.edu.au | studyonline.canberra.edu.au | ixl.com | aipc.net.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 11.73% | 7.8% | 3.79% | 7.18% | 4.18% | 2.68% | 2.52% | 3.6% | 3.69% | 2.48% |
| 2026/07/02 | 13.64% | 6.53% | 4.12% | 6.98% | 5.17% | 2.77% | 2.83% | 3.77% | 2.75% | 2.07% |
| 2026/07/03 | 14.08% | 5.55% | 4.95% | 7.38% | 4.94% | 4.15% | 3.56% | 3.35% | 0.3% | 2.78% |
| 2026/07/04 | 14.13% | 7.37% | 5.12% | 5.99% | 5.28% | 4.71% | 3.73% | 2.22% | 2.69% | 2.48% |
| 2026/07/05 | 15.32% | 5.93% | 5.97% | 6.12% | 5.16% | 4.29% | 4.18% | 2.37% | 3.31% | 2.08% |
| 2026/07/06 | 14.54% | 7.36% | 4.86% | 6.22% | 6.08% | 4.85% | 3.12% | 2.08% | 2.04% | 1.46% |
| 2026/07/07 | 16.52% | 7.17% | 4.95% | 6.19% | 5.34% | 5.31% | 3.57% | 2.29% | 1.56% | 1.7% |
| 2026/07/08 | 15.85% | 5.73% | 4.94% | 6.57% | 5.11% | 6.26% | 3.87% | 2.16% | 1.95% | 2.01% |
| 2026/07/09 | 16.27% | 7.53% | 4.1% | 5.19% | 5.26% | 6.4% | 4.16% | 2.11% | 2.02% | 2.35% |
| 2026/07/10 | 17.11% | 7.09% | 4% | 5.69% | 5.01% | 6.36% | 4.91% | 2.25% | 1.81% | 2% |
| 2026/07/11 | 15.75% | 6.16% | 3.91% | 5.07% | 5.7% | 5.7% | 4.96% | 1.9% | 4.47% | 1.71% |
| 2026/07/12 | 14.47% | 5.68% | 5.04% | 5.16% | 6.72% | 5.93% | 4.73% | 2.54% | 3.26% | 2.4% |
| 2026/07/13 | 15.66% | 3.4% | 4.57% | 4.98% | 5.29% | 5.82% | 4.07% | 2.17% | 3.51% | 2.2% |
| 2026/07/14 | 16.21% | 4.69% | 3.69% | 5.32% | 4.82% | 5.37% | 3.51% | 2.18% | 3.85% | 1.75% |
| 2026/07/15 | 16.95% | 5.91% | 4.18% | 5.42% | 4.65% | 5.29% | 3.68% | 2.54% | 3.45% | 1.83% |
| 2026/07/16 | 17.53% | 3.98% | 5.26% | 6.29% | 4.44% | 5.4% | 3.15% | 2.03% | 0.9% | 2.52% |
| 2026/07/17 | 16.1% | 7.32% | 5.77% | 5.94% | 4.77% | 5.85% | 3.32% | 2.36% | 1.13% | 2.24% |
| 2026/07/18 | 13.19% | 6.95% | 5.31% | 6.22% | 5.49% | 5.26% | 3.33% | 3.05% | 1.09% | 3.16% |
| 2026/07/19 | 15.82% | 6.54% | 4.8% | 5.66% | 7.15% | 6.55% | 4.59% | 2.13% | 1.79% | 2.53% |
| 2026/07/20 | 14.2% | 4.76% | 4.87% | 6.26% | 5.94% | 5.36% | 3.23% | 2.52% | 1.33% | 2.38% |
| 2026/07/21 | 16.16% | 4.68% | 3.68% | 5.3% | 4.8% | 5.35% | 3.5% | 2.19% | 3.83% | 1.74% |
| 2026/07/22 | 15.68% | 4.79% | 4.58% | 5.33% | 5.2% | 5.77% | 3.78% | 2.44% | 2.27% | 2.6% |
| 2026/07/23 | 15.72% | 4.02% | 5% | 5.43% | 5.34% | 5.7% | 3.65% | 2.59% | 2.66% | 2.8% |
| 2026/07/24 | 16.08% | 5.56% | 4.29% | 5.58% | 5.72% | 5.47% | 3.74% | 2.54% | 1.7% | 2.18% |
| 2026/07/25 | 16.79% | 6.06% | 4.16% | 5.53% | 5.27% | 5.13% | 3.43% | 2.25% | 4.04% | 2.26% |
| 2026/07/26 | 14.53% | 6.38% | 4.88% | 4.88% | 5.68% | 4.92% | 3.27% | 2.22% | 4.07% | 2.57% |
| 2026/07/27 | 13.05% | 4.5% | 5.38% | 5.75% | 4.45% | 3.37% | 2.32% | 2.88% | 2.9% | 3.03% |
| 2026/07/28 | 16.34% | 4.57% | 5.08% | 5.56% | 4.21% | 3.29% | 2.47% | 3.14% | 2.18% | 2.75% |
| 2026/07/29 | 16.69% | 5.61% | 3.19% | 4.36% | 4.25% | 2.13% | 2.35% | 2.89% | 3.1% | 3.07% |
| 2026/07/30 | 14.52% | 6.34% | 5.14% | 5.14% | 4.62% | 3.73% | 2.66% | 2.75% | 2.34% | 2.92% |
| 2026/07/31 | 14.32% | 6.07% | 5.08% | 4.97% | 4.71% | 3.85% | 2.94% | 2.8% | 2.16% | 2.06% |
- open.edu.au
- readingeggs.com.au
- torrens.edu.au
- swinburneonline.edu.au
- aib.edu.au
- une.edu.au
- opencolleges.edu.au
- studyonline.canberra.edu.au
- ixl.com
- aipc.net.au
Copyright © Adthena. All rights reserved.
In July 2026, open.edu.au led with a steady rise, peaking mid-month at 17.53%. readingeggs.com.au fluctuated, ending at 6.07%. torrens.edu.au showed consistent growth, closing at 5.08%. Overall, open.edu.au dominated the month’s PPC landscape.
Competitor Count for AUS Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 344 |
| 2026/07/02 | 348 |
| 2026/07/03 | 348 |
| 2026/07/04 | 353 |
| 2026/07/05 | 361 |
| 2026/07/06 | 364 |
| 2026/07/07 | 367 |
| 2026/07/08 | 364 |
| 2026/07/09 | 350 |
| 2026/07/10 | 352 |
| 2026/07/11 | 349 |
| 2026/07/12 | 355 |
| 2026/07/13 | 364 |
| 2026/07/14 | 352 |
| 2026/07/15 | 355 |
| 2026/07/16 | 353 |
| 2026/07/17 | 345 |
| 2026/07/18 | 344 |
| 2026/07/19 | 350 |
| 2026/07/20 | 342 |
| 2026/07/21 | 352 |
| 2026/07/22 | 370 |
| 2026/07/23 | 378 |
| 2026/07/24 | 374 |
| 2026/07/25 | 382 |
| 2026/07/26 | 402 |
| 2026/07/27 | 373 |
| 2026/07/28 | 364 |
| 2026/07/29 | 316 |
| 2026/07/30 | 371 |
| 2026/07/31 | 366 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 344 and peaking at 402 on the 26th. The month concluded with 366, reflecting a vibrant competitive landscape.
