Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.388404776 |
| 82.611595224 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 57 |
| 43 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| readingeggs.com.au | 21.21 |
| open.edu.au | 12.68 |
| teacherspayteachers.com | 9.45 |
| udemy.com | 5.92 |
| coursera.org | 4.1 |
| mathletics.com | 3 |
| swinburneonline.edu.au | 2.19 |
| tafecourses.com.au | 2.08 |
| aib.edu.au | 1.98 |
| torrens.edu.au | 1.95 |
| others | 35.44 |
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In the education sector’s PPC landscape, ‘others’ dominate with 35.44% click share, followed by Reading Eggs at 21.21%, and Open.edu.au at 12.68%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.edu.au | torrens.edu.au | swinburneonline.edu.au | aib.edu.au | online.mbs.edu | readingeggs.com.au | online.scu.edu.au | aipc.net.au | studyonline.ecu.edu.au | studyuts.online |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 10.51% | 7.69% | 6.3% | 7.16% | 4.72% | 1.5% | 3.2% | 3.23% | 2.73% | 2.96% |
| 2025/11/02 | 11.12% | 6.64% | 6.59% | 5.93% | 3.39% | 2.48% | 2.2% | 3.18% | 3.12% | 2.07% |
| 2025/11/03 | 10.16% | 4.69% | 6.39% | 5.6% | 4.39% | 2.2% | 2.7% | 2.93% | 2.99% | 3.4% |
| 2025/11/04 | 9.43% | 4.55% | 6.04% | 6.9% | 7.28% | 2.34% | 3.13% | 2.49% | 2.78% | 2.71% |
| 2025/11/05 | 9.32% | 3.96% | 5.63% | 8.02% | 6.41% | 3.49% | 4.11% | 2.09% | 2.44% | 3.14% |
| 2025/11/06 | 8.92% | 4.13% | 5.22% | 8.89% | 9.7% | 1.18% | 4.82% | 2.37% | 2.15% | 3.51% |
| 2025/11/07 | 10.38% | 5.28% | 5.69% | 9.02% | 5.88% | 1.14% | 4.9% | 2.77% | 2.51% | 2.82% |
| 2025/11/08 | 11.69% | 6.48% | 5.55% | 7.58% | 4.9% | 1.62% | 3.67% | 3.17% | 2.32% | 2.51% |
| 2025/11/09 | 13.1% | 5.82% | 4.86% | 6.3% | 5.06% | 2.35% | 3.25% | 2.9% | 3.34% | 3.03% |
| 2025/11/10 | 11.77% | 5.69% | 5.53% | 6.3% | 3.72% | 4.2% | 2.44% | 2.91% | 3.01% | 1.7% |
| 2025/11/11 | 11.29% | 4.95% | 6.48% | 7.13% | 3.8% | 1.55% | 3.42% | 2.78% | 2.57% | 3.31% |
| 2025/11/12 | 12.49% | 5.57% | 7% | 5.64% | 2.56% | 1.75% | 2.78% | 2.82% | 2.69% | 2.9% |
| 2025/11/13 | 10.5% | 5.46% | 6.35% | 8.22% | 4.83% | 2.66% | 3.08% | 2.55% | 2.36% | 2.55% |
| 2025/11/14 | 9.54% | 4.95% | 5.26% | 8.42% | 6.06% | 2.38% | 4.6% | 2.23% | 2.35% | 3.89% |
| 2025/11/15 | 10.13% | 3.48% | 5.28% | 7.44% | 5.78% | 2.95% | 4.63% | 2.75% | 2.18% | 2.6% |
| 2025/11/16 | 10.51% | 5.3% | 5.58% | 7.2% | 3.73% | 2.39% | 3.3% | 2.77% | 2.21% | 2.72% |
| 2025/11/17 | 9.79% | 4.37% | 5.89% | 6.03% | 3.38% | 1.87% | 2.82% | 3.01% | 2.83% | 2.89% |
| 2025/11/18 | 11.31% | 4.4% | 5.95% | 7.64% | 5.74% | 2.58% | 4.22% | 2.78% | 2.81% | 3.54% |
| 2025/11/19 | 12.43% | 4.54% | 6.69% | 7.48% | 4.68% | 1.31% | 3.13% | 2.56% | 3% | 3.07% |
| 2025/11/20 | 10.06% | 5.2% | 5.25% | 8.5% | 6.36% | 2.09% | 2.5% | 2.42% | 2.65% | 3.93% |
| 2025/11/21 | 10.88% | 5.68% | 4.88% | 8.77% | 6.43% | 1.93% | 3.3% | 2.67% | 2.81% | 3.62% |
| 2025/11/22 | 12.89% | 5.96% | 5.72% | 6.31% | 4.49% | 3.02% | 2.56% | 1.9% | 2.51% | 3.45% |
| 2025/11/23 | 12.74% | 5.85% | 5.07% | 6.33% | 3.57% | 2.16% | 3.09% | 2.7% | 3.47% | 3.22% |
| 2025/11/24 | 11.81% | 4.2% | 5.58% | 5.87% | 5.83% | 2.55% | 3.69% | 2.82% | 2.92% | 2.18% |
| 2025/11/25 | 12% | 4.46% | 5.75% | 6.32% | 5.95% | 1.08% | 3.88% | 2.82% | 3.47% | 3.8% |
| 2025/11/26 | 10.24% | 4.61% | 5.29% | 5.84% | 3.92% | 3.44% | 3.51% | 2.5% | 3.52% | 1.69% |
| 2025/11/27 | 9.98% | 5.39% | 5.93% | 4.78% | 3.32% | 2.87% | 2.4% | 2.77% | 3.59% | 2.47% |
| 2025/11/28 | 9.86% | 5.23% | 5.81% | 5.11% | 4.5% | 1.89% | 2.79% | 2.69% | 3.54% | 2.32% |
| 2025/11/29 | 9.87% | 4.99% | 5.37% | 8.4% | 5.6% | 1.9% | 3.42% | 2.87% | 3.18% | 2.33% |
| 2025/11/30 | 11.35% | 6.31% | 5.72% | 5.22% | 4.43% | 3.7% | 3.23% | 2.8% | 2.67% | 1.93% |
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Open.edu.au led November with fluctuating spend, peaking mid-month. Torrens.edu.au saw a steady decline, while Swinburneonline.edu.au maintained stability. Aib.edu.au and online.mbs.edu experienced notable volatility. The month concluded with open.edu.au dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 406 |
| 2025/11/02 | 407 |
| 2025/11/03 | 417 |
| 2025/11/04 | 415 |
| 2025/11/05 | 408 |
| 2025/11/06 | 413 |
| 2025/11/07 | 426 |
| 2025/11/08 | 425 |
| 2025/11/09 | 427 |
| 2025/11/10 | 430 |
| 2025/11/11 | 427 |
| 2025/11/12 | 414 |
| 2025/11/13 | 426 |
| 2025/11/14 | 420 |
| 2025/11/15 | 424 |
| 2025/11/16 | 412 |
| 2025/11/17 | 416 |
| 2025/11/18 | 413 |
| 2025/11/19 | 406 |
| 2025/11/20 | 401 |
| 2025/11/21 | 399 |
| 2025/11/22 | 388 |
| 2025/11/23 | 395 |
| 2025/11/24 | 402 |
| 2025/11/25 | 395 |
| 2025/11/26 | 394 |
| 2025/11/27 | 389 |
| 2025/11/28 | 400 |
| 2025/11/29 | 397 |
| 2025/11/30 | 404 |
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November began with 406 advertisers, peaking at 430 mid-month. A decline followed, ending at 404.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Open.edu.au surged with a 1.95 increase, while readingeggs.com.au and teacherspayteachers.com both dropped by 0.75.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | readingeggs.com.au | brilliant.org | open.edu.au | udemy.com | torrens.edu.au | mathletics.com | swinburneonline.edu.au | aib.edu.au | tafecourses.com.au | teacherspayteachers.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 8.62% | 1.94% | 7.36% | 2.54% | 5.79% | 3.72% | 4.64% | 3.9% | 3.03% | 2.9% |
| 2025/11/02 | 12.26% | 0.05% | 8.48% | 3.23% | 5.63% | 0% | 5.18% | 3.45% | 2.82% | 3.71% |
| 2025/11/03 | 9.9% | 1.12% | 7.82% | 1.91% | 3.57% | 2.15% | 4.81% | 3.66% | 3.43% | 2.87% |
| 2025/11/04 | 11.33% | 2.82% | 6.66% | 2.28% | 3.29% | 1.84% | 4.45% | 3.4% | 2.86% | 3.29% |
| 2025/11/05 | 13.97% | 3.72% | 6.83% | 1.49% | 2.89% | 0.92% | 4.01% | 4.28% | 3.19% | 3.05% |
| 2025/11/06 | 8.4% | 1.09% | 7.67% | 2.55% | 3.8% | 2.09% | 4.37% | 5.34% | 3.08% | 0% |
| 2025/11/07 | 6.73% | 4.38% | 8.32% | 3.2% | 4.22% | 3.25% | 4.07% | 5.03% | 3.58% | 0% |
| 2025/11/08 | 10.07% | 0.07% | 8.54% | 2.84% | 5.02% | 3.26% | 4.15% | 4.03% | 3.56% | 3.4% |
| 2025/11/09 | 10.57% | 2.39% | 9.88% | 2.74% | 5.12% | 1.15% | 3.59% | 3.66% | 2.97% | 3.31% |
| 2025/11/10 | 14.75% | 5.06% | 7.45% | 3.21% | 3.64% | 5% | 3.6% | 3.39% | 2.94% | 3.13% |
| 2025/11/11 | 10.21% | 2.44% | 8.51% | 2.51% | 4.03% | 2.39% | 5.17% | 4.04% | 3.6% | 3.16% |
| 2025/11/12 | 10.92% | 1.19% | 9.31% | 1.7% | 4.78% | 2.24% | 5.4% | 2.94% | 3.16% | 3.62% |
| 2025/11/13 | 12.47% | 3.77% | 7.44% | 2.6% | 3.95% | 7.38% | 4% | 4.09% | 2.59% | 2.47% |
| 2025/11/14 | 11.84% | 4.09% | 7.45% | 2.56% | 3.9% | 4.07% | 3.55% | 4.54% | 2.81% | 3.16% |
| 2025/11/15 | 11.24% | 6.75% | 7.05% | 2.68% | 2.58% | 1.95% | 3.28% | 4.62% | 2.81% | 2.57% |
| 2025/11/16 | 9.37% | 6.73% | 7.04% | 2.46% | 3.5% | 7.63% | 3.27% | 3.46% | 2.65% | 2.13% |
| 2025/11/17 | 10.37% | 3.19% | 7.14% | 2.05% | 3.28% | 4.22% | 3.59% | 3.39% | 2.68% | 2.81% |
| 2025/11/18 | 9.86% | 1.28% | 9.16% | 0.94% | 3.57% | 3.71% | 4.37% | 4.7% | 3.16% | 3.84% |
| 2025/11/19 | 7.48% | 4.41% | 8.84% | 3.38% | 3.46% | 5.49% | 4.24% | 3.88% | 2.98% | 2.69% |
| 2025/11/20 | 9.96% | 2.52% | 7.81% | 3.09% | 4.03% | 3.73% | 3.66% | 4.73% | 3.11% | 0% |
| 2025/11/21 | 12.16% | 4% | 8.5% | 3.45% | 4.71% | 1.35% | 3.42% | 4.61% | 3.09% | 0% |
| 2025/11/22 | 13.11% | 3.82% | 9.06% | 3.08% | 4.91% | 1.28% | 3.23% | 4.13% | 2.49% | 3.08% |
| 2025/11/23 | 8.95% | 4.84% | 9.26% | 3.17% | 4.77% | 3.62% | 3.17% | 3.69% | 2.7% | 2.42% |
| 2025/11/24 | 12.59% | 4.59% | 8.99% | 2.55% | 3.43% | 3.44% | 3.51% | 3.52% | 2.18% | 3.56% |
| 2025/11/25 | 6.24% | 4.99% | 9.07% | 3.74% | 3.81% | 3.74% | 4.21% | 3.41% | 2.83% | 2.78% |
| 2025/11/26 | 12.22% | 5.84% | 7.33% | 3.82% | 3.22% | 5.83% | 3.13% | 2.94% | 3.09% | 2.08% |
| 2025/11/27 | 12.85% | 4.49% | 7.7% | 4.95% | 3.95% | 1.51% | 4.05% | 2.55% | 3.35% | 3.31% |
| 2025/11/28 | 9.87% | 5.65% | 7.24% | 4.07% | 3.68% | 2.83% | 3.55% | 2.65% | 3.16% | 2.51% |
| 2025/11/29 | 10.93% | 3% | 7.78% | 3.74% | 4.33% | 0.03% | 3.36% | 5.44% | 2.71% | 2.96% |
| 2025/11/30 | 14.14% | 9.03% | 7.32% | 4.19% | 4.1% | 4.02% | 3.53% | 2.65% | 2.29% | 1.57% |
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In November 2025, readingeggs.com.au led with fluctuating impressions, peaking at 14.75% on the 10th. Brilliant.org saw a significant rise, ending at 9.03%. Open.edu.au maintained steady performance, while udemy.com and torrens.edu.au showed moderate growth. Mathletics.com had sporadic spikes, and swinburneonline.edu.au remained consistent. Aib.edu.au and tafecourses.com.au experienced minor fluctuations, with teacherspayteachers.com showing a decline towards month-end.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Practice All Levels of Math — Interactive Lessons Crafted by Award-winning Teachers and Professionals. Learn For Free.
Taught By The Experts Behind Australia’s No.1 Master of Business Administration (MBA).*
Study Anytime, Anywhere — Explore 1000s of online courses from leading AU unis, and find the best fit for your goals. With over...
Reading Program for Ages 2–13 — Detailed progress reports let you track your child's growth. Lessons are easy to follow and match your...
Try Personal Plan free for 7 days and access thousands of courses to level up your skills. Find the right instructor for you. Choose from many topics...
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In the competitive landscape of online education, Brilliant.org captivates with free, interactive math lessons, while Melbourne Business School offers a flexible, expert-led MBA. Open Universities Australia provides diverse course options, Reading Eggs supports young learners, and Udemy delivers on-demand skill enhancement.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Education & Training Online Universities/E-Learning November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Education & Training Online Universities/E-Learning November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Education & Training Online Universities/E-Learning November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The AUS Education & Training Online Universities/E-Learning November 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Education & Training Online Universities/E-Learning November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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