Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| readingeggs.com.au | 38.16 |
| teacherspayteachers.com | 12.11 |
| open.edu.au | 9.34 |
| udemy.com | 7.33 |
| mathsonline.com.au | 7 |
| mathletics.com | 5.05 |
| coursera.org | 4.74 |
| tafecourses.com.au | 1.36 |
| open.ac.uk | 1.24 |
| opencolleges.edu.au | 1.04 |
| others | 12.63 |
- readingeggs.com.au - 38.16%
- teacherspayteachers.com - 12.11%
- open.edu.au - 9.34%
- udemy.com - 7.33%
- mathsonline.com.au - 7%
- mathletics.com - 5.05%
- coursera.org - 4.74%
- tafecourses.com.au - 1.36%
- open.ac.uk - 1.24%
- opencolleges.edu.au - 1.04%
- others - 12.63%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, Reading Eggs dominates with 38.16% click share, followed by Others at 12.63%, and Teachers Pay Teachers at 12.11%.
Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.edu.au | coursera.org | opencolleges.edu.au | une.edu.au | readingeggs.com.au | tafecourses.com.au | aib.edu.au | swinburneonline.edu.au | torrens.edu.au | aipc.net.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 14.21% | 2.07% | 3.18% | 3.77% | 7.18% | 2.33% | 3.64% | 5.22% | 6.31% | 2.69% |
| 2026/08/02 | 15.53% | 1.97% | 3.22% | 4.06% | 6.28% | 2.14% | 3.55% | 4.33% | 4.53% | 2.49% |
| 2026/08/03 | 14.58% | 2.54% | 2.75% | 3.92% | 8% | 2.59% | 3.21% | 4.6% | 4.22% | 2.63% |
| 2026/08/04 | 15.76% | 3.14% | 2.81% | 3.67% | 5.46% | 2.69% | 3.75% | 4.93% | 4.91% | 3.24% |
| 2026/08/05 | 17.14% | 2.76% | 2.17% | 2.42% | 9.65% | 3.67% | 2.2% | 3.65% | 3.31% | 2.52% |
| 2026/08/06 | 15.42% | 5.46% | 1.84% | 2.15% | 6.18% | 3.75% | 2.51% | 4% | 3.73% | 2% |
| 2026/08/07 | 14.85% | 4.64% | 2.54% | 2.88% | 8.89% | 4.04% | 2.78% | 3.98% | 4.15% | 2.7% |
| 2026/08/08 | 19.11% | 4.24% | 2.82% | 4.12% | 3.04% | 2.59% | 3.74% | 3.83% | 3.2% | 2.35% |
| 2026/08/09 | 19.96% | 3.6% | 2.55% | 3.31% | 7.69% | 3.33% | 3.47% | 3.24% | 2.25% | 2.93% |
| 2026/08/10 | 19.22% | 3.24% | 2.64% | 3.16% | 16.93% | 2.99% | 2.96% | 3.03% | 2.39% | 1.74% |
| 2026/08/11 | 18.38% | 2.82% | 3.22% | 4.09% | 9.09% | 3.63% | 3.56% | 3.65% | 3.54% | 2.12% |
| 2026/08/12 | 16.35% | 5.41% | 2% | 2.95% | 12.09% | 2.82% | 2.96% | 3.53% | 3.02% | 2.07% |
| 2026/08/13 | 16.82% | 4.2% | 2.69% | 3.15% | 6.41% | 4.03% | 3.21% | 4.38% | 4.1% | 2.61% |
| 2026/08/14 | 20.57% | 4.57% | 2.46% | 3.45% | 10.39% | 2.36% | 2.98% | 3.98% | 3.28% | 2.46% |
| 2026/08/15 | 18.87% | 5.47% | 2.55% | 4.1% | 13.77% | 2.11% | 2.9% | 3.23% | 2.78% | 2.48% |
| 2026/08/16 | 18.28% | 7.21% | 3.01% | 3.94% | 9.82% | 2.73% | 2.64% | 3.85% | 2.9% | 1.67% |
| 2026/08/17 | 18.12% | 7.22% | 2.56% | 3.26% | 10.92% | 3.11% | 2.45% | 3.68% | 2.34% | 2.34% |
| 2026/08/18 | 18.04% | 5.14% | 3% | 2.86% | 8.82% | 2.71% | 2.52% | 3.14% | 2.26% | 2.83% |
| 2026/08/19 | 18.44% | 6.95% | 2.79% | 3.66% | 14.02% | 4.46% | 2.37% | 3.42% | 2.03% | 1.85% |
| 2026/08/20 | 22.73% | 5.89% | 3.3% | 3.16% | 10.53% | 3.21% | 1.79% | 3.9% | 2.18% | 3.01% |
| 2026/08/21 | 23.72% | 5.68% | 3.01% | 3.23% | 15.43% | 3.82% | 1.54% | 3.41% | 2.15% | 2.47% |
| 2026/08/22 | 21.17% | 5.21% | 2.58% | 3.39% | 13.25% | 4.26% | 2.47% | 3.28% | 2.79% | 2.66% |
| 2026/08/23 | 19.9% | 6.3% | 2.65% | 3.21% | 9.68% | 4.02% | 2.33% | 3.07% | 2.78% | 4.24% |
| 2026/08/24 | 22.91% | 4.52% | 2.54% | 3.37% | 10.9% | 3.01% | 2.5% | 3.17% | 3.11% | 2.34% |
| 2026/08/25 | 21.99% | 5.38% | 3.31% | 3.47% | 12.86% | 3.74% | 2.29% | 2.37% | 1.88% | 2.5% |
| 2026/08/26 | 23.86% | 6.27% | 2.71% | 3.73% | 12.63% | 2.48% | 2.13% | 2.78% | 1.96% | 1.24% |
| 2026/08/27 | 21.81% | 7.33% | 3.34% | 4.19% | 12.54% | 3.03% | 1.91% | 2.14% | 1.68% | 1.58% |
| 2026/08/28 | 22.67% | 6.66% | 4.09% | 5.22% | 8.11% | 3.7% | 2.16% | 2.34% | 1.9% | 2.83% |
| 2026/08/29 | 19.87% | 8.29% | 4.06% | 4.81% | 6.65% | 3.27% | 2.32% | 2.39% | 2.68% | 2.42% |
| 2026/08/30 | 20.03% | 6.12% | 5.05% | 4.85% | 9.81% | 2.59% | 2.65% | 2.77% | 3.05% | 3.02% |
| 2026/08/31 | 18.64% | 6.3% | 5.29% | 4.76% | 4.42% | 3.69% | 3.1% | 3% | 2.8% | 2.09% |
- open.edu.au
- coursera.org
- opencolleges.edu.au
- une.edu.au
- readingeggs.com.au
- tafecourses.com.au
- aib.edu.au
- swinburneonline.edu.au
- torrens.edu.au
- aipc.net.au
Copyright © Adthena. All rights reserved.
In August 2026, open.edu.au led with a steady rise, peaking at 23.86%. Coursera.org saw fluctuations, ending at 6.3%. Readingeggs.com.au experienced volatility, closing at 4.42%. Overall, open.edu.au dominated the month.
Competitor Count for AUS Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 369 |
| 2026/08/02 | 373 |
| 2026/08/03 | 373 |
| 2026/08/04 | 370 |
| 2026/08/05 | 331 |
| 2026/08/06 | 321 |
| 2026/08/07 | 317 |
| 2026/08/08 | 300 |
| 2026/08/09 | 301 |
| 2026/08/10 | 298 |
| 2026/08/11 | 300 |
| 2026/08/12 | 299 |
| 2026/08/13 | 297 |
| 2026/08/14 | 283 |
| 2026/08/15 | 285 |
| 2026/08/16 | 281 |
| 2026/08/17 | 278 |
| 2026/08/18 | 278 |
| 2026/08/19 | 260 |
| 2026/08/20 | 255 |
| 2026/08/21 | 266 |
| 2026/08/22 | 260 |
| 2026/08/23 | 270 |
| 2026/08/24 | 277 |
| 2026/08/25 | 287 |
| 2026/08/26 | 285 |
| 2026/08/27 | 276 |
| 2026/08/28 | 276 |
| 2026/08/29 | 285 |
| 2026/08/30 | 287 |
| 2026/08/31 | 292 |
Copyright © Adthena. All rights reserved.
August began with 369 advertisers, peaking at 373, then steadily declined to 255 by the 20th. A recovery followed, ending the month at 292.
