AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – AUS

Google AI Overview visibility for Education & Training Online Universities/E-Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.4674949761
78.5325050239
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
readingeggs.com.au 21.74
teacherspayteachers.com 13.38
open.edu.au 11.93
udemy.com 6.6
mathletics.com 3.8
coursera.org 3.21
swinburneonline.edu.au 2.99
tafecourses.com.au 2.24
torrens.edu.au 1.82
ixl.com 1.76
others 30.53
  • readingeggs.com.au - 21.74%
  • teacherspayteachers.com - 13.38%
  • open.edu.au - 11.93%
  • udemy.com - 6.6%
  • mathletics.com - 3.8%
  • coursera.org - 3.21%
  • swinburneonline.edu.au - 2.99%
  • tafecourses.com.au - 2.24%
  • torrens.edu.au - 1.82%
  • ixl.com - 1.76%
  • others - 30.53%

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In the education sector’s PPC landscape, ‘others’ dominate with 30.53% click share. ‘Readingeggs.com.au’ follows at 21.74%, while ‘teacherspayteachers.com’ captures 13.38%. ‘Open.edu.au’ holds 11.93%, with ‘udemy.com’ at 6.6%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aib.edu.au open.edu.au swinburneonline.edu.au une.edu.au torrens.edu.au online.scu.edu.au online.mbs.edu aipc.net.au studyonline.canberra.edu.au monarch.edu.au
2026/05/01 4.61% 10.4% 8.81% 2.38% 4.68% 3.2% 1.95% 3.35% 3.06% 2.46%
2026/05/02 5.71% 11.84% 8.54% 2.69% 5.96% 3.16% 1.96% 3.33% 3.26% 2.61%
2026/05/03 8.52% 10.84% 8.01% 2.86% 6.06% 3.15% 2.47% 3.57% 3.01% 2.38%
2026/05/04 7.36% 11.2% 8.84% 3.12% 4.62% 3.46% 3.18% 2.81% 3.16% 2.27%
2026/05/05 7.36% 11.75% 9.04% 3.45% 5.28% 3.85% 2.12% 2.13% 2.8% 1.68%
2026/05/06 8.58% 10.32% 8.42% 3.39% 5.91% 3.05% 3.73% 1.67% 2.82% 2.28%
2026/05/07 11.42% 8.92% 7.9% 3.96% 5.54% 4.86% 4.68% 1.48% 2.94% 1.91%
2026/05/08 3.87% 10.83% 8.36% 3.56% 6.1% 3.48% 3.62% 2.41% 3.05% 2.69%
2026/05/09 7.21% 10.13% 7.94% 3.8% 6.01% 4.08% 6.12% 1.8% 2.47% 3.19%
2026/05/10 9.92% 9.93% 7.23% 4.24% 5.83% 4.84% 6.66% 1.97% 2.72% 2.66%
2026/05/11 12.62% 10.58% 7.29% 4.17% 4.48% 3.85% 5.1% 1.48% 2.59% 1.99%
2026/05/12 8.9% 11.53% 8.76% 4.55% 4.97% 4.48% 4.15% 1.63% 2.57% 1.68%
2026/05/13 8.12% 9.21% 7.92% 4.15% 4.82% 5.04% 5.62% 1.78% 2.27% 2.28%
2026/05/14 5.97% 9.49% 8.28% 4.98% 5.46% 3.97% 7.54% 1.98% 2.47% 1.42%
2026/05/15 5.07% 9.91% 8.64% 4.33% 5.83% 5.14% 6.46% 1.98% 2.59% 1.21%
2026/05/16 6.94% 10.8% 8.77% 4.63% 6.47% 3.74% 6.26% 2.05% 2.53% 2.43%
2026/05/17 6.84% 11.26% 7.47% 4.45% 5.31% 5.14% 4.67% 1.91% 2.33% 2.76%
2026/05/18 7.24% 8.99% 7.84% 4.16% 4.33% 4.58% 6.07% 1.94% 2.34% 2.56%
2026/05/19 9.51% 8.81% 7.64% 4.3% 5.15% 3.65% 6.38% 2.54% 2.5% 1.7%
2026/05/20 9.5% 9.46% 7.75% 4.29% 4.19% 4.9% 4.58% 2.62% 2.2% 1.52%
2026/05/21 7.21% 9.71% 8.28% 4.23% 4.51% 5.71% 4.58% 2.47% 2.04% 2.17%
2026/05/22 4.87% 11.03% 8.32% 4.71% 4.39% 3.98% 3.32% 3.06% 2.38% 2.07%
2026/05/23 6.89% 10.51% 8.73% 4.73% 3.15% 3.19% 6.4% 2.9% 2.05% 2.67%
2026/05/24 10.36% 10.24% 7.64% 5.2% 3.8% 4.66% 5.77% 2.75% 2.07% 2.15%
2026/05/25 7.38% 10.9% 8.59% 5.49% 3.33% 3.57% 3.2% 3.05% 2.49% 1.79%
2026/05/26 7.58% 9.29% 8.67% 5.11% 4.3% 3.95% 2.88% 2.33% 2.23% 1.24%
2026/05/27 10.65% 10.73% 9.5% 4.94% 3.51% 4.2% 4.26% 2.48% 2.48% 1.66%
2026/05/28 8.76% 10.9% 8.98% 4.35% 3.91% 3.53% 4.2% 2.7% 2.8% 1.87%
2026/05/29 6.99% 10.4% 9.94% 4.65% 4.84% 3.61% 2.37% 3.23% 2.85% 2.09%
2026/05/30 9.6% 9.44% 9.14% 4.59% 4.32% 3.17% 2.15% 2.8% 2.43% 8.55%
2026/05/31 11.28% 10.45% 8.76% 5.18% 5.15% 4.37% 2.9% 2.77% 2.6% 2.02%
  • aib.edu.au
  • open.edu.au
  • swinburneonline.edu.au
  • une.edu.au
  • torrens.edu.au
  • online.scu.edu.au
  • online.mbs.edu
  • aipc.net.au
  • studyonline.canberra.edu.au
  • monarch.edu.au

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In May 2026, aib.edu.au saw fluctuating PPC spend, peaking mid-month. open.edu.au maintained a steady high, while swinburneonline.edu.au showed consistent mid-range values. une.edu.au and torrens.edu.au had modest increases. online.mbs.edu experienced a notable spike early on. Monarch.edu.au ended with a surprising surge.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 381
2026/05/02 365
2026/05/03 369
2026/05/04 382
2026/05/05 374
2026/05/06 360
2026/05/07 359
2026/05/08 381
2026/05/09 352
2026/05/10 355
2026/05/11 378
2026/05/12 386
2026/05/13 379
2026/05/14 380
2026/05/15 383
2026/05/16 381
2026/05/17 389
2026/05/18 398
2026/05/19 376
2026/05/20 380
2026/05/21 372
2026/05/22 373
2026/05/23 380
2026/05/24 382
2026/05/25 407
2026/05/26 463
2026/05/27 447
2026/05/28 444
2026/05/29 443
2026/05/30 439
2026/05/31 440

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers fluctuated, peaking at 463 on May 26. The month concluded with a steady 440, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
open.edu.au 2%
swinburneonline.edu.au 0.69%
tafecourses.com.au 0.67%
une.edu.au 0.61%
opencolleges.edu.au 0.56%
studyselect.com.au -0.19%
clueylearning.com.au -0.19%
kineticeducation.com.au -0.46%
masterclass.com -0.49%
readingeggs.com.au -10.4%

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Open.edu.au surged with a 2.00% click share increase, while readingeggs.com.au plummeted by 10.40%.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date open.edu.au readingeggs.com.au swinburneonline.edu.au ixl.com torrens.edu.au une.edu.au teacherspayteachers.com tafecourses.com.au udemy.com mathletics.com
2026/05/01 6.95% 24.15% 4.71% 1.17% 2.69% 1.16% 4.04% 2.87% 3.04% 4.03%
2026/05/02 7.98% 21.74% 4.18% 5.52% 3.51% 1.48% 5.44% 2.42% 3.34% 5.4%
2026/05/03 7.36% 10.5% 4.4% 7.92% 4.01% 1.66% 5.69% 2.84% 3.54% 2.59%
2026/05/04 8.1% 11.72% 5.87% 2.74% 3.39% 1.77% 5.66% 3.53% 3.98% 5.14%
2026/05/05 9.17% 8.61% 6.2% 5.35% 4.09% 2.15% 5.39% 3.53% 3.2% 2.46%
2026/05/06 8.3% 11.72% 5.7% 2.5% 4.78% 2.1% 5.56% 4.15% 3.17% 4.68%
2026/05/07 6.46% 14.2% 4.57% 3% 4.09% 2.57% 5.7% 2.95% 3.88% 5.67%
2026/05/08 6.87% 21% 5.12% 1.26% 3.91% 1.8% 4.84% 2.85% 2.97% 2.24%
2026/05/09 7.16% 18.08% 4.85% 2.63% 4.32% 2.16% 5.72% 2.52% 2.97% 4.8%
2026/05/10 7.04% 10.58% 5.28% 5.47% 4.51% 2.34% 4.24% 2.27% 2.61% 2.13%
2026/05/11 8.19% 10.19% 4.87% 4.63% 3.69% 2.72% 5.75% 2.55% 2% 4.5%
2026/05/12 8.86% 7.79% 5.8% 4.62% 3.75% 3.15% 4.82% 3.05% 2.21% 6.58%
2026/05/13 6.74% 18.62% 4.8% 5.96% 2.96% 2.48% 5.1% 2.34% 3.35% 2.34%
2026/05/14 6.65% 11.39% 4.56% 3.02% 3.7% 2.87% 7.21% 2.4% 3.54% 8.44%
2026/05/15 7.2% 14% 5.47% 1.47% 4.32% 2.75% 7.4% 2.64% 2.59% 2.54%
2026/05/16 7.99% 10.63% 5.59% 2.91% 5.06% 2.86% 5.83% 3.18% 3.02% 5.3%
2026/05/17 8.83% 7.6% 5.28% 5.18% 4.38% 2.96% 5.91% 3.11% 3.69% 2.49%
2026/05/18 6.68% 12.54% 4.82% 6.96% 3.09% 2.48% 6.18% 3.24% 3.05% 4.5%
2026/05/19 6.43% 11.76% 4.76% 0.29% 3.67% 2.86% 6.67% 3.67% 4.15% 6.62%
2026/05/20 6.67% 12.67% 4.67% 3.19% 3.06% 2.9% 6.9% 3.02% 3.52% 5.83%
2026/05/21 8.69% 5.8% 5.73% 0.24% 3.82% 3.25% 6.35% 3.84% 3.87% 5.35%
2026/05/22 9.43% 4.21% 5.17% 2.79% 3.57% 3.27% 5.95% 3.51% 2.91% 7.49%
2026/05/23 8.85% 7.68% 6.36% 2.65% 2.7% 3.7% 6.64% 3.59% 3.22% 2.43%
2026/05/24 8.58% 4.71% 4.89% 5.11% 3.32% 4.05% 4.85% 3.3% 3.22% 4.81%
2026/05/25 8.99% 8.8% 6.05% 2.56% 2.6% 4.14% 4.31% 3.64% 2.85% 4.7%
2026/05/26 7.02% 4.63% 6.37% 5.99% 3.57% 4.48% 2.48% 3.57% 2.55% 3.87%
2026/05/27 8.74% 4.77% 6.6% 5.56% 3.02% 3.98% 3.63% 4.35% 2.54% 1.81%
2026/05/28 8.85% 9.98% 6.78% 0.25% 3.47% 3.13% 5.81% 3.71% 2.63% 2.12%
2026/05/29 7.65% 1.34% 6.76% 5.22% 3.76% 3.17% 6.42% 3.59% 2.83% 5.01%
2026/05/30 8.6% 0.72% 6.58% 0.26% 3.87% 3.52% 5.79% 3.07% 3.53% 2.64%
2026/05/31 8.88% 7.25% 7.05% 4.56% 4.52% 3.98% 3.93% 3.37% 2.86% 2.15%
  • open.edu.au
  • readingeggs.com.au
  • swinburneonline.edu.au
  • ixl.com
  • torrens.edu.au
  • une.edu.au
  • teacherspayteachers.com
  • tafecourses.com.au
  • udemy.com
  • mathletics.com

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In May 2026, open.edu.au saw a steady rise in impressions, peaking at 9.43% on the 22nd. Readingeggs.com.au started strong but declined sharply, ending at 7.25%. Swinburneonline.edu.au maintained a consistent presence, closing at 7.05%. Ixl.com fluctuated, finishing at 4.56%. Torrens.edu.au showed gradual growth, reaching 4.52%. Une.edu.au steadily increased, peaking at 4.48% on the 26th. Teacherspayteachers.com had a mid-month peak, ending at 3.93%. Tafecourses.com.au remained stable, closing at 3.37%. Udemy.com experienced minor fluctuations, finishing at 2.86%. Mathletics.com had a varied month, ending at 2.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning - Last month
  1. 1
    Learn Math for Free https://www.brilliant.org › math › try-for-free

    Math for All Levels — Learn to think like a mathematician. Build problem solving skills with daily practice. Master Math...

  2. 2
    Open Universities Australia https://www.open.edu.au › study › online

    Study Anytime, Anywhere — Getting started at university has never been easier with Open Universities Australia. We'll help you...

  3. 3
    ABC Reading Eggs https://www.readingeggs.com.au

    Reading Program for Ages 2–13 — Access over 4,000 children's books in the online library. Hundreds of easy-to-follow reading lessons...

  4. 4
    No Prior Study Needed* | 100% flexibility https://www.swinburneonline.edu.au

    No prior study needed with 3+ years’ work experience. Start online anytime. Study 100% online and fast‑track your path to a world‑class MBA.

  5. 5
    Udemy - Courses On Demand | Learn From Anywhere https://www.udemy.com

    Join millions of learners from around the world already learning on Udemy. Find the right instructor for you. Choose from many topics, skill levels, and languages.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Brilliant.org captivates with its promise of free math learning, fostering problem-solving skills. Open Universities Australia emphasizes flexibility, while Reading Eggs targets young readers with an extensive library. Swinburne Online offers career advancement without prior study, and Udemy provides diverse, on-demand courses globally.

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