US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 52.6792624023
47.3207375977
52%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 8%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
waterdropfilter.com 9.92
aquasana.com 9.87
culligan.com 6.19
water.com 6
mytapscore.com 5.42
kindwater.com 5.31
eskiin.com 4.08
cloudwaterfilters.com 3.47
springwellwater.com 3.29
leafhomewatersolutions.com 2.79
others 43.66
  • waterdropfilter.com - 9.92%
  • aquasana.com - 9.87%
  • culligan.com - 6.19%
  • water.com - 6%
  • mytapscore.com - 5.42%
  • kindwater.com - 5.31%
  • eskiin.com - 4.08%
  • cloudwaterfilters.com - 3.47%
  • springwellwater.com - 3.29%
  • leafhomewatersolutions.com - 2.79%
  • others - 43.66%

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In the water utilities PPC landscape, ‘others’ dominate with 43.66% click share, while ‘waterdropfilter.com’ and ‘aquasana.com’ lead individual domains at 9.92% and 9.87%, respectively.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aquasana.com waterdropfilter.com kindwater.com cloudwaterfilters.com mytapscore.com water.com culligan.com springwellwater.com eskiin.com leafhomewatersolutions.com
2026/02/01 13.63% 5.73% 9.75% 3.62% 7.21% 1.75% 4.51% 9.98% 1.83% 1.38%
2026/02/02 2.6% 0.81% 1.77% 2.99% 5.13% 5.69% 10.55% 1.51% 3.7% 4.55%
2026/02/03 16.14% 4.89% 9.12% 4.25% 6.54% 1.74% 4.91% 7.46% 2.03% 1.29%
2026/02/04 12.65% 6.53% 7.28% 5.45% 5.23% 3.12% 8.17% 5.65% 2.15% 1.49%
2026/02/05 13.65% 7.87% 7.87% 5.41% 4.34% 2.98% 7.08% 3.55% 2.88% 1.56%
2026/02/06 9.17% 10.1% 6.75% 6.06% 8.21% 3.18% 5.07% 2.58% 4.1% 1.15%
2026/02/07 10.73% 13.35% 6.49% 4.13% 6.96% 2.6% 6.18% 2.49% 1.35% 2.21%
2026/02/08 8.41% 12.34% 3.45% 4.6% 6.24% 3.18% 5.94% 1.79% 2.73% 2.64%
2026/02/09 5.63% 11.35% 3.71% 4.22% 5.69% 2.83% 5.88% 1.52% 4.07% 1.44%
2026/02/10 5.15% 3.24% 3.3% 4.04% 9.5% 4.91% 6.9% 0.69% 3.05% 8.92%
2026/02/11 7.84% 4.08% 4.61% 4.03% 6.52% 5.1% 6.4% 0.37% 3.54% 10.79%
2026/02/12 13.31% 7.74% 7.67% 5.28% 4.26% 2.9% 6.9% 3.46% 2.81% 1.54%
2026/02/13 8.89% 9.79% 6.57% 5.87% 7.96% 3.1% 4.91% 2.5% 3.97% 1.11%
2026/02/14 10.46% 13.19% 6.33% 4.03% 6.78% 2.53% 6.03% 2.43% 1.32% 2.16%
2026/02/15 8.03% 11.87% 3.29% 4.39% 5.96% 3.03% 5.67% 1.71% 2.6% 2.52%
2026/02/16 5.43% 10.93% 3.57% 4.07% 5.49% 2.79% 5.67% 1.47% 3.92% 1.39%
2026/02/17 7.91% 7.69% 14.37% 2.72% 4.13% 1.54% 10.33% 6.17% 0.42% 4.51%
2026/02/18 3.87% 5.83% 10.44% 6.53% 6.33% 3.64% 10.52% 1.65% 3.6% 3.48%
2026/02/19 4.7% 11.4% 7.59% 5.99% 5.23% 3.41% 7.58% 1.67% 2.5% 2.18%
2026/02/20 2.94% 8.7% 2.18% 5.15% 4.78% 4.48% 9.29% 0.89% 5.4% 7.43%
2026/02/21 5.13% 6.41% 5.73% 3.87% 5.04% 6.47% 5.05% 2.58% 3.37% 16.68%
2026/02/22 8.72% 6.56% 3.27% 4.05% 5.83% 2.01% 6.37% 2.98% 4.13% 18.33%
2026/02/23 3.9% 4.42% 5.74% 4.05% 5.03% 2.52% 10.25% 3.38% 3.13% 14.6%
2026/02/24 7.92% 6.48% 4.37% 6.35% 5.62% 0.02% 10.56% 3.93% 3.89% 8.24%
2026/02/25 6.2% 7.72% 4.31% 5.47% 6.13% 0.03% 11.29% 2.24% 1.51% 7.93%
2026/02/26 3.88% 8.67% 6.66% 7.85% 4.27% 0.02% 6.02% 4.33% 3.75% 2.44%
2026/02/27 6.38% 6.41% 9.63% 3.47% 4.19% 4.24% 7.31% 2.57% 3.65% 1.65%
2026/02/28 11.26% 7.72% 6.25% 5.99% 4.46% 4.46% 3.29% 2.51% 2.13% 1.06%
  • aquasana.com
  • waterdropfilter.com
  • kindwater.com
  • cloudwaterfilters.com
  • mytapscore.com
  • water.com
  • culligan.com
  • springwellwater.com
  • eskiin.com
  • leafhomewatersolutions.com

Copyright © Adthena. All rights reserved.

Aquasana’s spend share fluctuated, peaking at 16.14% on February 3rd. Waterdropfilter saw a steady rise, reaching 13.35% on February 7th. Leafhomewatersolutions surged late, peaking at 18.33% on February 22nd. February ended with diverse trends.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 338
2026/02/02 333
2026/02/03 386
2026/02/04 378
2026/02/05 345
2026/02/06 349
2026/02/07 326
2026/02/08 349
2026/02/09 355
2026/02/10 348
2026/02/11 323
2026/02/12 345
2026/02/13 349
2026/02/14 326
2026/02/15 349
2026/02/16 355
2026/02/17 294
2026/02/18 303
2026/02/19 288
2026/02/20 259
2026/02/21 250
2026/02/22 278
2026/02/23 328
2026/02/24 327
2026/02/25 308
2026/02/26 295
2026/02/27 272
2026/02/28 273

Copyright © Adthena. All rights reserved.

February began with 338 advertisers, peaking at 386 on the 3rd. A decline followed, reaching 250 on the 21st. The month concluded with 273 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
leafhomewatersolutions.com 3.26%
culligan.com 1.9%
uline.com 1.33%
lowes.com 1.05%
eskiin.com 0.67%
mytapscore.com -1.22%
kindwater.com -1.27%
springwellwater.com -1.28%
nuvoh2o.com -1.31%
aquasana.com -4.26%

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Culligan.com and leafhomewatersolutions.com surged in click share, while aquasana.com faced a significant decline.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aquasana.com waterdropfilter.com cloudwaterfilters.com mytapscore.com kindwater.com hydroviv.com eskiin.com springwellwater.com culligan.com leafhomewatersolutions.com
2026/02/01 11.15% 6.18% 3.67% 7.56% 7.65% 2.99% 2.27% 8.54% 3.02% 0.91%
2026/02/02 2.43% 0.82% 2.65% 6.03% 1.37% 2.48% 4.97% 1.18% 7.58% 3.65%
2026/02/03 12.67% 5.3% 3.96% 7.17% 8% 3.29% 2.66% 5.81% 3.49% 0.91%
2026/02/04 9.29% 6.86% 5.01% 6.39% 5.9% 3.73% 2.74% 5.15% 6.39% 1.27%
2026/02/05 10.6% 8.23% 4.98% 4.69% 7.18% 3.9% 3.74% 3% 5.49% 1.25%
2026/02/06 6.59% 10.47% 5.08% 9.63% 5% 3.83% 5.13% 2.07% 4.09% 0.88%
2026/02/07 9.2% 14.52% 4.29% 8.15% 4.95% 3.71% 1.66% 1.95% 4.48% 1.88%
2026/02/08 6.93% 12.25% 4.5% 6.11% 2.7% 3.18% 3.25% 1.52% 4.7% 2%
2026/02/09 4.33% 12.34% 4.38% 5.71% 3.31% 3.58% 5.23% 1.31% 4.2% 1.22%
2026/02/10 3.73% 3.03% 3.54% 10.44% 2.34% 2.95% 3.84% 0.48% 4.04% 7.75%
2026/02/11 6.19% 4% 3.92% 7.34% 3.63% 1.98% 4.35% 0.26% 4.95% 9.04%
2026/02/12 10.6% 8.23% 4.98% 4.69% 7.18% 3.9% 3.74% 3% 5.49% 1.25%
2026/02/13 6.59% 10.47% 5.08% 9.63% 5% 3.83% 5.13% 2.07% 4.09% 0.88%
2026/02/14 9.2% 14.52% 4.29% 8.15% 4.95% 3.71% 1.66% 1.95% 4.48% 1.88%
2026/02/15 6.93% 12.25% 4.5% 6.11% 2.7% 3.18% 3.25% 1.52% 4.7% 2%
2026/02/16 4.33% 12.34% 4.38% 5.71% 3.31% 3.58% 5.23% 1.31% 4.2% 1.22%
2026/02/17 6.99% 8.67% 3.28% 4.45% 11.1% 1.98% 0.59% 4.82% 8.09% 3.83%
2026/02/18 3.51% 6.16% 6.49% 7.18% 7.55% 2.46% 4.45% 1.58% 7.14% 2.68%
2026/02/19 4.78% 11.42% 5.87% 5.46% 4.86% 2.49% 2.86% 1.14% 5.45% 1.7%
2026/02/20 2.51% 7.56% 5% 4.97% 1.76% 1.26% 6.92% 0.66% 5.71% 6.23%
2026/02/21 4.77% 6.22% 3.81% 6.23% 5.81% 2.3% 4.63% 2.36% 3.24% 16.37%
2026/02/22 7.04% 7.4% 4.15% 6.27% 2.84% 2.72% 5.2% 1.83% 3.85% 17.35%
2026/02/23 3.43% 4.34% 3.73% 5.18% 5.1% 1.59% 4.1% 2.75% 6.93% 13.28%
2026/02/24 5.79% 5.88% 5.88% 5.55% 3.32% 2.48% 4.88% 3.25% 7.53% 7.92%
2026/02/25 5.42% 7.49% 5.36% 6.65% 3.59% 2.48% 1.9% 2.09% 7.57% 7.51%
2026/02/26 3.28% 8.96% 7.8% 5% 5.47% 3.79% 4.84% 4.42% 3.8% 1.82%
2026/02/27 5.4% 6.51% 3.85% 3.68% 8.37% 3.33% 4.4% 2.05% 4.71% 1.02%
2026/02/28 10.52% 7.53% 5.38% 5.34% 4.84% 3.6% 2.64% 2.13% 1.89% 0.73%
  • aquasana.com
  • waterdropfilter.com
  • cloudwaterfilters.com
  • mytapscore.com
  • kindwater.com
  • hydroviv.com
  • eskiin.com
  • springwellwater.com
  • culligan.com
  • leafhomewatersolutions.com

Copyright © Adthena. All rights reserved.

Aquasana’s impression share fluctuated, peaking at 12.67% on February 3rd. Waterdropfilter.com saw a high of 14.52% on February 7th. Leafhomewatersolutions.com surged to 17.35% on February 22nd, ending the month strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    What is Reverse Osmosis: Explained in Simple Terms | Aquasana https://www.aquasana.com

    Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants

  2. 2
    What is Reverse Osmosis? Is It Right for Your Home? | Kind Water https://www.kindwater.com

    What is reverse osmosis? Explore how RO systems reduce contaminants and if they're an ideal choice for your home.

  3. 3
    Well Water Test Kits | Certified Lab Analysis – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by...

  4. 4
    Reverse Osmosis Water Systems https://www.reverseosmosis.com

    Water Filter Systems — Shop Residential & Commercial RO Water Systems. Reverse Osmosis Superstore Has The Best Water Filter Selection And Prices.

  5. 5
    Refilling stations, exchange, dispensers, and delivery https://www.water.com

    Primo provides water near me through refilling stations, exchange, dispensers, and delivery—offering great-tasting, convenient hydration options.

Copyright © Adthena. All rights reserved.

In the competitive world of water utilities, top advertisers like Aquasana and Kind Water focus on educating consumers about reverse osmosis, highlighting its effectiveness in contaminant removal. Tap Score emphasizes certified lab testing, while Reverse Osmosis Superstore and Primo offer diverse water solutions, from filtration systems to convenient hydration options.

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