AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – AUS

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.6970227671
67.3029772329
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 63
37
63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
samedayhotwaterservice.com.au 18.97
waterdropfilter.com.au 16.41
filtersystemsaustralia.com.au 12.36
shieldwaterfilter.com.au 4.77
hiltonplumbing.com.au 3.3
tankworld.com.au 3.2
water-filter-sentry.com.au 2.65
earthswater.com.au 2.57
filpure.com.au 2.11
tappwater.com.au 1.93
others 31.73
  • samedayhotwaterservice.com.au - 18.97%
  • waterdropfilter.com.au - 16.41%
  • filtersystemsaustralia.com.au - 12.36%
  • shieldwaterfilter.com.au - 4.77%
  • hiltonplumbing.com.au - 3.3%
  • tankworld.com.au - 3.2%
  • water-filter-sentry.com.au - 2.65%
  • earthswater.com.au - 2.57%
  • filpure.com.au - 2.11%
  • tappwater.com.au - 1.93%
  • others - 31.73%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ‘samedayhotwaterservice.com.au’ leads with an 18.97% click share, followed by ‘waterdropfilter.com.au’ at 16.41%. ‘Others’ collectively hold a significant 31.73%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date rheem.com.au solahart.com.au filtersystemsaustralia.com.au samedayhotwaterservice.com.au filpure.com.au hiltonplumbing.com.au tappwater.com.au shieldwaterfilter.com.au waterdropfilter.com.au water-filter-sentry.com.au
2026/06/01 1.62% 0.75% 13.42% 15.8% 4.79% 0.22% 3% 6.06% 11.45% 3.45%
2026/06/02 3.16% 0.45% 7.74% 23.55% 6.08% 1.24% 3.42% 3.84% 13.99% 1.43%
2026/06/03 1.53% 0.02% 11.2% 12.82% 1.74% 8.09% 2.34% 10.31% 13.35% 5.99%
2026/06/04 2.9% 0.48% 7.8% 17.4% 4.34% 5.14% 2.21% 1.35% 13.88% 4.16%
2026/06/05 2.62% 0.42% 11.77% 13.65% 1.67% 5.45% 2.61% 6.48% 20.67% 4.22%
2026/06/06 2.01% 0.34% 9.54% 18.54% 0.89% 0.96% 2.37% 14.81% 13.99% 1.75%
2026/06/07 1.01% 0.98% 15.4% 14.81% 2.88% 6.89% 3.25% 10.34% 11.02% 1.71%
2026/06/08 1.49% 0.17% 9.15% 26.32% 0.5% 5.48% 3.15% 5.44% 16.94% 1.36%
2026/06/09 1.84% 8.88% 4.45% 3.18% 0.02% 3.57% 6.51% 2.65% 23.41% 0.97%
2026/06/10 2.24% 0.26% 6.31% 20.33% 4.18% 5.68% 2.59% 1.25% 13.92% 4.88%
2026/06/11 1.19% 2.62% 10.97% 14.17% 1.43% 5.97% 2.72% 6.75% 19.89% 4.39%
2026/06/12 1.87% 3.22% 5.31% 23.52% 0.77% 1.57% 3.01% 5.8% 16.93% 1.73%
2026/06/13 1.52% 1.08% 7.53% 17.5% 3.47% 8.39% 3.98% 7.6% 14.38% 2.09%
2026/06/14 3.43% 3.37% 7.62% 26.11% 0.04% 3.68% 3.14% 5.42% 17% 1.36%
2026/06/15 3.53% 2.58% 8.18% 3.45% 2.16% 3.76% 7.23% 2.94% 27.18% 1.08%
2026/06/16 1.55% 4.05% 5.92% 19.13% 6.08% 5.32% 2.44% 1.17% 15.2% 4.6%
2026/06/17 1.43% 3.77% 8.55% 24.93% 1.63% 3.45% 2.69% 7.07% 9.61% 5.04%
2026/06/18 1.1% 1.86% 12.21% 16.53% 3.75% 4.68% 2.5% 7.43% 18.37% 2.68%
2026/06/19 1.01% 3.06% 11.11% 18.6% 3.49% 5.04% 1.43% 6.61% 18.63% 2.11%
2026/06/20 5.67% 9.85% 17.49% 7.82% 2.31% 0.49% 3.83% 1.3% 12.07% 2.45%
2026/06/21 10.39% 9.33% 16.89% 2.31% 0.08% 0.93% 1.7% 6.69% 10.16% 0.02%
2026/06/22 8.02% 2.35% 5.27% 2.97% 0.09% 2.1% 0.07% 5.71% 6.18% 0.03%
2026/06/23 6.76% 11.03% 7.01% 2.87% 0.08% 3.36% 0.06% 0.12% 3.83% 0.02%
2026/06/24 9.73% 20.99% 4.37% 6.46% 0.16% 1.58% 0.07% 0.14% 7.12% 0.03%
2026/06/25 3.6% 5.27% 25.5% 4.4% 1.68% 2.87% 1.98% 0.13% 15.82% 0.03%
2026/06/26 1.96% 2.78% 3.94% 3.21% 0.08% 5.18% 2.26% 10.96% 24.93% 0.02%
2026/06/27 2.82% 11.32% 11% 9.4% 1.83% 1.38% 2.36% 2.26% 8.68% 3.53%
2026/06/28 5.22% 11.97% 7.39% 6.36% 0.2% 2.78% 0.1% 0.21% 6.53% 0.04%
2026/06/29 6.58% 6.32% 10.79% 3.62% 0.09% 1.61% 0.07% 5.74% 2.04% 0.03%
2026/06/30 10.35% 4.35% 3.65% 2.31% 2.04% 1.99% 1.9% 0.13% 0.12% 0.03%
  • rheem.com.au
  • solahart.com.au
  • filtersystemsaustralia.com.au
  • samedayhotwaterservice.com.au
  • filpure.com.au
  • hiltonplumbing.com.au
  • tappwater.com.au
  • shieldwaterfilter.com.au
  • waterdropfilter.com.au
  • water-filter-sentry.com.au

Copyright © Adthena. All rights reserved.

In June 2026, “samedayhotwaterservice.com.au” led early with high spend, peaking mid-month. “waterdropfilter.com.au” surged late, ending strong. “filtersystemsaustralia.com.au” maintained steady presence, while “rheem.com.au” and “solahart.com.au” fluctuated.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 195
2026/06/02 182
2026/06/03 192
2026/06/04 190
2026/06/05 180
2026/06/06 185
2026/06/07 183
2026/06/08 188
2026/06/09 172
2026/06/10 158
2026/06/11 166
2026/06/12 166
2026/06/13 165
2026/06/14 159
2026/06/15 158
2026/06/16 167
2026/06/17 160
2026/06/18 172
2026/06/19 167
2026/06/20 151
2026/06/21 145
2026/06/22 152
2026/06/23 152
2026/06/24 151
2026/06/25 142
2026/06/26 140
2026/06/27 131
2026/06/28 130
2026/06/29 139
2026/06/30 144

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in June, starting at 195, dipping to 130, and ending at 144.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
filtersystemsaustralia.com.au 4.37%
solahart.com.au 2.91%
rheem.com.au 1.33%
wateranalytics.com.au 0.89%
envirowatertanks.com.au 0.65%
hiltonplumbing.com.au -1.43%
polytanksaustralia.com.au -1.69%
waterdropfilter.com.au -2.13%
tankworld.com.au -2.46%
samedayhotwaterservice.com.au -4.75%

Copyright © Adthena. All rights reserved.

In the past month, filtersystemsaustralia.com.au surged with a 4.37% click share increase, while samedayhotwaterservice.com.au faced a 4.75% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date filtersystemsaustralia.com.au asctanks.com.au filpure.com.au tappwater.com.au samedayhotwaterservice.com.au hiltonplumbing.com.au shieldwaterfilter.com.au earthswater.com.au waterdropfilter.com.au water-filter-sentry.com.au
2026/06/01 11.17% 1.62% 5.8% 2.7% 15.06% 0.12% 5.95% 3.2% 12.57% 4%
2026/06/02 7.98% 4.01% 7.31% 3.12% 18.12% 0.8% 4.32% 3.2% 16.81% 1.85%
2026/06/03 10.64% 3.21% 2.09% 2.23% 12.56% 5.18% 10.5% 5.47% 15.6% 7.66%
2026/06/04 8.1% 0.36% 4.54% 2.04% 15.14% 3.99% 1.41% 1.55% 16.81% 5.03%
2026/06/05 11.43% 0.23% 2.03% 1.97% 11.35% 2.76% 6.62% 1.22% 22.86% 4.57%
2026/06/06 7.46% 1.94% 0.83% 2.47% 13.2% 1.05% 11.54% 0.89% 17.7% 1.81%
2026/06/07 11.97% 0.77% 3.99% 3.17% 15.19% 4.76% 9.56% 2.79% 15.01% 2.24%
2026/06/08 9.26% 4.45% 0.57% 2.61% 22.01% 3.9% 5.84% 3.76% 19.63% 1.54%
2026/06/09 4.24% 2.31% 0.02% 5.62% 3.97% 2.71% 2.91% 7.04% 28.21% 1.41%
2026/06/10 5.96% 1.02% 4.76% 2.4% 17.82% 4.41% 1.33% 1.83% 16.69% 5.93%
2026/06/11 10.95% 0.67% 1.75% 2.11% 12.14% 3.14% 7.09% 1.31% 22.8% 4.89%
2026/06/12 4.78% 1.81% 0.49% 2.91% 15.51% 1.45% 6.75% 1.05% 19.87% 1.91%
2026/06/13 7.04% 1.91% 4.08% 3.65% 16.84% 5.42% 8.27% 3.21% 18.06% 2.58%
2026/06/14 7.94% 3.53% 0.06% 2.68% 22.54% 3.13% 6% 3.87% 20.17% 1.58%
2026/06/15 7.44% 0.97% 1.5% 5.95% 4.12% 2.7% 3.08% 7.46% 31.37% 1.5%
2026/06/16 5.67% 0.41% 6.27% 2.29% 16.94% 4.19% 1.27% 1.74% 18.14% 5.64%
2026/06/17 9.01% 1.99% 2.14% 2.67% 19.52% 2.58% 7.52% 3.26% 11.76% 6.34%
2026/06/18 11.3% 0.35% 4.14% 2.71% 14.33% 3.03% 7.53% 2.72% 20.53% 3.25%
2026/06/19 11.14% 1.92% 4.4% 1.62% 15.47% 2.99% 6.65% 4.31% 21.5% 2.62%
2026/06/20 19.4% 1.46% 2.86% 4.54% 5.49% 0.45% 1.4% 2.66% 15.51% 3.23%
2026/06/21 21.9% 1.56% 0.08% 2.46% 2.14% 0.71% 7.12% 0.11% 14.61% 0.02%
2026/06/22 4.78% 2.07% 0.11% 0.07% 3.62% 1.95% 6.3% 0.15% 9.83% 0.03%
2026/06/23 7.44% 1.94% 0.1% 0.06% 4% 3.03% 0.15% 6.14% 6.11% 0.03%
2026/06/24 6.64% 5.34% 0.25% 0.07% 7.42% 1.37% 0.17% 0.15% 13.18% 0.03%
2026/06/25 27.97% 3.8% 2.41% 2.37% 3.29% 2.18% 0.12% 0.11% 23.36% 0.02%
2026/06/26 4.94% 1.32% 0.07% 2.91% 2.79% 2.5% 12.48% 4.62% 32.07% 0.02%
2026/06/27 12.14% 1.93% 3.12% 3.07% 6.32% 1.12% 3.17% 6.17% 12.16% 6.05%
2026/06/28 8.34% 2.63% 0.29% 0.08% 6.47% 2.25% 0.21% 0.19% 12.47% 0.04%
2026/06/29 13.69% 8.07% 0.1% 0.06% 4.93% 1.54% 5.96% 0.14% 3.17% 0.03%
2026/06/30 5.76% 4.94% 3.04% 2.89% 2.56% 1.76% 0.15% 0.13% 0.1% 0.02%
  • filtersystemsaustralia.com.au
  • asctanks.com.au
  • filpure.com.au
  • tappwater.com.au
  • samedayhotwaterservice.com.au
  • hiltonplumbing.com.au
  • shieldwaterfilter.com.au
  • earthswater.com.au
  • waterdropfilter.com.au
  • water-filter-sentry.com.au

Copyright © Adthena. All rights reserved.

In June 2026, “filtersystemsaustralia.com.au” saw fluctuating impressions, peaking at 27.97% on the 25th. “waterdropfilter.com.au” dominated mid-month with 31.37% on the 15th. The month concluded with varied shares across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Heat pump HWS rebate | AGL Electrify Now https://electrifynow.next.agl.com.au

    Kick-start your electric upgrade today. Get personalised savings estimates and connect with AGL-trusted installers.

  2. 2
    Hot Water Systems - Fixed Price Plumbing Services https://www.fixnflow.com.au › hotwater › repairs

    Contact our team to install or repair your hot water systems

  3. 3
    Supply & Install* Services - Autumn Sale - Save Upto $990* https://www.fixnflowhotwater.com.au › hot_water › systems

    Need To Upgrade Your Hot Water System? Call Fix N Flow - Free No-Obligation...

  4. 4
    Heat Pump Hot Water Systems - Hot Water Rebate SA https://www.hotwater.com.au › heat-pump

    Concession Card Holders and Low Income Renters Get Higher Rebates. Heat Pump Hot Water...

  5. 5
    Hot Water System Replacements - Affordable Hot Water Systems https://www.rheem.com.au

    Solve Your Electric, Gas, Solar Hot Water Systems or Heat Pump Issues. Contact Us Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of hot water systems, AGL Electrify Now stands out with its personalized savings and trusted installers. Fix N Flow entices with fixed pricing and seasonal discounts, while Hot Water Rebate SA targets concession card holders. Rheem offers comprehensive solutions across electric, gas, and solar systems.

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