Why is the AUS Energy, Utilities & Waste Water Utilities May 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Water Utilities May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Energy, Utilities & Waste Water Utilities May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Energy, Utilities & Waste Water Utilities May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Energy, Utilities & Waste Water Utilities May 2026 Report?

The AUS Energy, Utilities & Waste Water Utilities May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Water Utilities May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Energy, Utilities & Waste Water Utilities May 2026 Report for?

The AUS Energy, Utilities & Waste Water Utilities May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.413263187
	69.586736813

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	63
	37

63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	6%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	20%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
samedayhotwaterservice.com.au	16.73
waterdropfilter.com.au	14.67
filtersystemsaustralia.com.au	13.5
shieldwaterfilter.com.au	5.77
tankworld.com.au	3.6
earthswater.com.au	3.54
water-filter-sentry.com.au	3.41
hiltonplumbing.com.au	2.91
asctanks.com.au	2.28
tappwater.com.au	2.04
others	31.55

samedayhotwaterservice.com.au - 16.73%
waterdropfilter.com.au - 14.67%
filtersystemsaustralia.com.au - 13.5%
shieldwaterfilter.com.au - 5.77%
tankworld.com.au - 3.6%
earthswater.com.au - 3.54%
water-filter-sentry.com.au - 3.41%
hiltonplumbing.com.au - 2.91%
asctanks.com.au - 2.28%
tappwater.com.au - 2.04%
others - 31.55%

In the water utilities PPC landscape, ‘samedayhotwaterservice.com.au’ leads with 16.73% click share, followed by ‘waterdropfilter.com.au’ at 14.67%. ‘Others’ collectively hold 31.55%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	samedayhotwaterservice.com.au	waterdropfilter.com.au	filtersystemsaustralia.com.au	water-filter-sentry.com.au	filpure.com.au	earthswater.com.au	shieldwaterfilter.com.au	tappwater.com.au	aquala.au	hiltonplumbing.com.au
2026/05/01	1.11%	14.88%	6.05%	1.43%	1.85%	2.27%	10.12%	5.43%	7.04%	2.14%
2026/05/02	0.67%	20%	8.24%	3.86%	7.5%	7.63%	4.92%	3.17%	3.4%	0.6%
2026/05/03	1.39%	24.51%	7.72%	6.94%	8.17%	5.51%	11.38%	4.58%	5%	0.58%
2026/05/04	1.19%	20.02%	8.74%	3.33%	4.21%	6.76%	3.84%	5.08%	4.94%	2.75%
2026/05/05	3.44%	21.38%	9.26%	0%	1.6%	5.23%	10.06%	6.02%	3.85%	0.52%
2026/05/06	5.03%	14.35%	7.12%	0%	2.27%	6.84%	5.08%	4.28%	2.2%	1.24%
2026/05/07	2.61%	21.59%	11.69%	1.01%	0.05%	2.59%	5.8%	5.73%	4.9%	0.57%
2026/05/08	2.03%	21.05%	14.38%	0.83%	2.38%	3.72%	8.19%	6.57%	6.06%	1%
2026/05/09	1.73%	28.6%	10.95%	3.63%	1.7%	3.58%	4.46%	4.1%	3.27%	0.76%
2026/05/10	2.65%	23.26%	9.31%	5.69%	6.56%	4.78%	7.05%	4.05%	4.29%	0.17%
2026/05/11	15.47%	17.19%	6.54%	1.9%	1.71%	3.99%	3.87%	3.99%	4.71%	0.67%
2026/05/12	30.02%	7.73%	13.03%	5.1%	2.69%	2.43%	5.31%	1.78%	1.85%	2.68%
2026/05/13	8.21%	21.51%	11.48%	3.02%	1.72%	4.53%	4.25%	4.08%	3.72%	0.95%
2026/05/14	10.38%	19.26%	11.66%	0%	1.5%	1.08%	4.7%	4.03%	4.96%	2.34%
2026/05/15	16.59%	18.98%	10.21%	0.72%	0.01%	1.87%	4.54%	3.41%	4.1%	8.03%
2026/05/16	14.2%	12.42%	9.03%	3.79%	0.76%	2.24%	12.03%	3.23%	2.84%	3.51%
2026/05/17	9.05%	15.61%	18.47%	3.58%	1.02%	2.58%	7.65%	2.86%	3.52%	3.78%
2026/05/18	14.71%	11.85%	16%	2.58%	4.81%	2.95%	8.08%	3.7%	2.58%	1.15%
2026/05/19	19.04%	11.75%	12.72%	0.72%	1.91%	3.21%	8.1%	3.17%	2.22%	4.9%
2026/05/20	26.35%	9.33%	7.29%	2.4%	1.7%	2.47%	5.36%	3.8%	4.48%	3.16%
2026/05/21	23.2%	7.3%	9.04%	4.91%	0.81%	2.61%	5.58%	1.3%	3.89%	3.08%
2026/05/22	24.09%	9.59%	7.04%	4.75%	0.01%	3.68%	6.75%	1.5%	0.76%	7.11%
2026/05/23	13.67%	10.9%	14.31%	5.85%	0.2%	4.47%	14.85%	1.14%	0.44%	1.94%
2026/05/24	22.41%	7.86%	12.72%	1.15%	1.11%	2.42%	7.42%	2.55%	0.54%	3.8%
2026/05/25	21.86%	8.23%	5.83%	2.39%	0.01%	2.27%	7.73%	2.76%	1.98%	1.44%
2026/05/26	14.02%	18.92%	13.05%	0.57%	0.27%	2.41%	5.28%	2.17%	0.93%	1.85%
2026/05/27	15.28%	12.84%	10.9%	6.43%	2.04%	3.67%	8.96%	2.04%	0.53%	7.6%
2026/05/28	21.21%	12.08%	9.02%	3.75%	2.72%	2.66%	7.39%	1.64%	0.59%	3.23%
2026/05/29	24.92%	11.73%	9.34%	2.73%	1.09%	2.86%	8.31%	2.26%	0.48%	6.34%
2026/05/30	20.43%	8.44%	12.62%	4.56%	2.33%	3.02%	6.19%	1.54%	1.06%	3.83%
2026/05/31	22.72%	13.2%	9.07%	5.52%	2.96%	2.95%	2.78%	1.23%	0.91%	0.21%

samedayhotwaterservice.com.au
waterdropfilter.com.au
filtersystemsaustralia.com.au
water-filter-sentry.com.au
filpure.com.au
earthswater.com.au
shieldwaterfilter.com.au
tappwater.com.au
aquala.au
hiltonplumbing.com.au

In May 2026, “samedayhotwaterservice.com.au” saw a dramatic rise, peaking at 30.02 on the 12th. “waterdropfilter.com.au” started strong but declined mid-month. “filtersystemsaustralia.com.au” maintained steady growth, while “water-filter-sentry.com.au” fluctuated. “filpure.com.au” remained low, and “earthswater.com.au” showed consistent performance. “shieldwaterfilter.com.au” had a notable spike on the 23rd. “tappwater.com.au” and “aquala.au” experienced declines, while “hiltonplumbing.com.au” had sporadic peaks. The month concluded with varied performances across domains.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	112
2026/05/02	100
2026/05/03	107
2026/05/04	120
2026/05/05	117
2026/05/06	109
2026/05/07	98
2026/05/08	127
2026/05/09	116
2026/05/10	123
2026/05/11	126
2026/05/12	175
2026/05/13	152
2026/05/14	154
2026/05/15	168
2026/05/16	152
2026/05/17	160
2026/05/18	162
2026/05/19	147
2026/05/20	163
2026/05/21	167
2026/05/22	168
2026/05/23	162
2026/05/24	156
2026/05/25	171
2026/05/26	178
2026/05/27	192
2026/05/28	184
2026/05/29	173
2026/05/30	176
2026/05/31	188

May began with 112 advertisers, fluctuating initially, then surged mid-month, peaking at 192. The month concluded with a strong presence of 188 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
samedayhotwaterservice.com.au	6.53%
tankworld.com.au	2.67%
polytanksaustralia.com.au	1.57%
watertanksonline.com.au	1.34%
asctanks.com.au	1.22%
earthswater.com.au	-0.87%
fixnflow.com.au	-1.12%
tappwater.com.au	-1.43%
aquala.au	-1.75%
waterdropfilter.com.au	-6.85%

In the past month, samedayhotwaterservice.com.au surged with a 6.53% click share increase, while waterdropfilter.com.au faced a significant drop of 6.85%.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	samedayhotwaterservice.com.au	waterdropfilter.com.au	filtersystemsaustralia.com.au	water-filter-sentry.com.au	asctanks.com.au	earthswater.com.au	shieldwaterfilter.com.au	tappwater.com.au	aquala.au	hiltonplumbing.com.au
2026/05/01	1.5%	18.38%	7.54%	1.94%	0.29%	2.6%	10.78%	6.48%	7.54%	2.1%
2026/05/02	0.99%	27.08%	9.36%	4.92%	0.31%	8.88%	4.94%	3.45%	3.94%	0.27%
2026/05/03	1.76%	27.06%	6.91%	8.45%	1.67%	6.25%	11.22%	4.9%	4.9%	0.32%
2026/05/04	1.45%	24.63%	8.05%	4.26%	0.14%	8.54%	3.85%	5.68%	5.68%	1.66%
2026/05/05	2.67%	21.53%	9.46%	0%	0.18%	6.93%	10.08%	6.93%	3.78%	0.44%
2026/05/06	5%	16.45%	7.1%	0%	0.28%	9.13%	5.07%	5.07%	3.04%	1.41%
2026/05/07	2.96%	25.31%	12.93%	1.16%	2.29%	3.93%	5.79%	5.97%	5.21%	0.34%
2026/05/08	2.08%	21.15%	14.5%	0.92%	1.8%	4.13%	7.79%	6.95%	6.71%	0.91%
2026/05/09	1.83%	34.36%	10.95%	4.59%	1.5%	4.25%	4.6%	4.59%	3.88%	0.54%
2026/05/10	2.23%	26.95%	8.68%	7.39%	0.16%	5.71%	7.97%	4.67%	4.67%	0.11%
2026/05/11	10.81%	21.72%	5.65%	2.47%	1.47%	5.02%	3.93%	4.65%	5.65%	0.37%
2026/05/12	26.78%	9.16%	8.78%	6.98%	0.66%	3.14%	3.87%	2.22%	2.18%	2.46%
2026/05/13	7.76%	25.18%	11.03%	3.58%	2.79%	4.81%	3.28%	4.6%	3.62%	0.99%
2026/05/14	9.52%	22.37%	11.8%	0%	5.38%	1.52%	5.19%	4.57%	6.34%	2.25%
2026/05/15	13.99%	23.78%	10.5%	0.91%	0.35%	2.45%	5.22%	4.26%	5.05%	5.87%
2026/05/16	12.08%	16.79%	7.67%	4.22%	3.97%	2.62%	11.22%	3.59%	3.33%	2.52%
2026/05/17	7.87%	19.56%	15.71%	3.91%	1.54%	3.14%	8.32%	3.21%	4.06%	2.34%
2026/05/18	13.77%	16.05%	12.95%	2.9%	4.59%	3.68%	7.01%	4.24%	2.82%	1.2%
2026/05/19	17.39%	16.22%	11.26%	0.37%	2.07%	4.16%	8.8%	4.16%	2.77%	4.22%
2026/05/20	21.64%	10.51%	6.74%	3.02%	3.16%	2.7%	5.72%	4.38%	5.05%	2.52%
2026/05/21	17.16%	8.56%	10.31%	4.54%	2.62%	2.88%	5.68%	1.4%	4%	1.76%
2026/05/22	18.17%	11.41%	8.11%	4.81%	3.56%	3.94%	7.44%	1.62%	0.98%	5.18%
2026/05/23	12.18%	14.21%	10.44%	6.72%	1.57%	5.65%	13.81%	1.39%	0.78%	2%
2026/05/24	20.08%	9.76%	11.45%	1.5%	2.46%	3.04%	9.23%	2.97%	0.6%	3.05%
2026/05/25	15.26%	9.52%	5.75%	2.49%	5.93%	2.45%	8.4%	2.71%	2.24%	1.16%
2026/05/26	10.88%	22.36%	14.77%	0.75%	3.49%	2.71%	6.33%	2.16%	1.22%	1.07%
2026/05/27	12.81%	14.45%	10.14%	8.08%	3.91%	4.27%	9.34%	2.21%	0.69%	4.98%
2026/05/28	15.46%	14.17%	9.6%	3.81%	1.48%	2.93%	7.64%	1.69%	0.78%	2.29%
2026/05/29	18.27%	14.56%	10.59%	3.02%	3.81%	3.3%	9.31%	2.48%	0.65%	4.61%
2026/05/30	15.28%	10.17%	13.59%	4.54%	1.83%	3.64%	8.12%	1.89%	1.3%	2.23%
2026/05/31	16.03%	13.59%	8.75%	5.62%	3.61%	3.19%	2.62%	1.28%	1.12%	0.11%

samedayhotwaterservice.com.au
waterdropfilter.com.au
filtersystemsaustralia.com.au
water-filter-sentry.com.au
asctanks.com.au
earthswater.com.au
shieldwaterfilter.com.au
tappwater.com.au
aquala.au
hiltonplumbing.com.au

In May 2026, “samedayhotwaterservice.com.au” saw a dramatic rise in impressions, peaking mid-month. “waterdropfilter.com.au” started strong but fluctuated. “filtersystemsaustralia.com.au” maintained steady growth. By month’s end, “samedayhotwaterservice.com.au” led the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities - Last month

1
Best Hot Water Systems AU - Outstanding Value for Money https://www.1stchoicehotwater.com.au
Hot Water Supplies | All Major Brands | 1st Choice Hot Water. Review All The Options To Ensure You Have The Best Value Hot Water Heater For Your Budget. #1 Hot Water Systems. Best Heaters in Australia. Consistent Warm Water.
2
Heat pump HWS rebate https://electrifynow.next.agl.com.au
AGL Electrify Now — Get personalised savings estimates and connect with AGL-trusted installers. Kick-start your electric upgrade today.
3
Sydney Hot Water System | $0 Call Out Fee https://www.fasthotwater.com.au › sydney
We Offer Supply, Installation, Repairs and Servicing of Hot Water Systems. Call Now. We Always Carry a Full Range of...
4
Hot Water Systems - Fixed Price Plumbing Services https://www.fixnflow.com.au › hotwater › repairs
Hot Water Repair Plumbers Nearby! All Jobs Big & Small. $0* Call Out Fee. Connect With Us. We help...
5
Hot Water System Replacements - Affordable Hot Water Systems https://www.rheem.com.au
Solve Your Electric, Gas, Solar Hot Water Systems or Heat Pump Issues. Contact Us Now.

In the competitive landscape of hot water systems, 1st Choice Hot Water stands out with its promise of value and consistency. AGL entices with rebates and trusted installations, while Fast Hot Water and FixnFlow emphasize no call-out fees and reliable service. Rheem offers comprehensive solutions for all system types.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Water Utilities May 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Water Utilities May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Water Utilities May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Water Utilities May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Water Utilities May 2026 Report?

The AUS Energy, Utilities & Waste Water Utilities May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Water Utilities May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Water Utilities May 2026 Report for?

The AUS Energy, Utilities & Waste Water Utilities May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis May 2026