AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – AUS

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 62.7349477122
37.2650522878
62%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 11%
Navigational 8%
Seasonal 0%
Local 8%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
samedayhotwaterservice.com.au 13.57
filtersystemsaustralia.com.au 10.71
waterdropfilter.com.au 6.31
hiltonplumbing.com.au 5.78
tankworld.com.au 4.73
shieldwaterfilter.com.au 4.45
powerland.com.au 3.49
earthswater.com.au 2.67
anytimehotwater.com.au 2.65
tappwater.com.au 2.33
others 43.31
  • samedayhotwaterservice.com.au - 13.57%
  • filtersystemsaustralia.com.au - 10.71%
  • waterdropfilter.com.au - 6.31%
  • hiltonplumbing.com.au - 5.78%
  • tankworld.com.au - 4.73%
  • shieldwaterfilter.com.au - 4.45%
  • powerland.com.au - 3.49%
  • earthswater.com.au - 2.67%
  • anytimehotwater.com.au - 2.65%
  • tappwater.com.au - 2.33%
  • others - 43.31%

Copyright © Adthena. All rights reserved.

In the competitive landscape, ‘samedayhotwaterservice.com.au’ leads with 13.57% click share, while ‘others’ dominate with 43.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date samedayhotwaterservice.com.au filtersystemsaustralia.com.au hiltonplumbing.com.au powerland.com.au shieldwaterfilter.com.au servicetoday.com.au waterdropfilter.com.au tappwater.com.au earthswater.com.au tankworld.com.au
2026/10/01 19.52% 13.74% 2.8% 2.91% 9.9% 2.72% 3.29% 4.45% 2.9% 0.02%
2026/10/02 21.56% 13.53% 6.46% 3.03% 7.5% 1.3% 1.94% 3.73% 3.77% 0%
2026/10/03 9.33% 17.78% 7.6% 1.56% 5.62% 2.7% 6.63% 6.22% 4.39% 0%
2026/10/04 6.13% 18.48% 9.69% 2.04% 4.76% 3.43% 6.15% 4.81% 5.88% 0%
2026/10/05 4.63% 18.84% 6.85% 7.36% 4.59% 1.02% 3.53% 4.61% 5.26% 2.06%
2026/10/06 3.78% 15.96% 3.18% 6.19% 9.27% 0.74% 5.26% 4.15% 5.48% 0.25%
2026/10/07 5.38% 10.08% 6.6% 7.44% 10.5% 1.38% 11.66% 3.47% 4.32% 0.51%
2026/10/08 3.61% 11.89% 5.08% 7.3% 10.27% 1.39% 11.41% 4.4% 6.76% 0.88%
2026/10/09 3.77% 14.37% 3.54% 4.18% 10.33% 1.81% 7.52% 4.24% 4.46% 1.97%
2026/10/10 5.01% 13.97% 5.63% 4.25% 5.72% 4.32% 8.82% 5.83% 5.5% 0.03%
2026/10/11 4.55% 11.8% 8.51% 7.22% 11.98% 0.89% 9.45% 4.74% 6.31% 0.05%
2026/10/12 5.18% 14.93% 4.7% 1.93% 12.4% 1.18% 9.95% 3.98% 5.06% 0.06%
2026/10/13 7.5% 14.23% 3.17% 2.25% 5.97% 3.55% 10.55% 3.49% 3.79% 0.13%
2026/10/14 7.68% 15.77% 7.43% 2.88% 13.02% 2.76% 6.48% 4.71% 2.98% 0.08%
2026/10/15 8.39% 15.77% 5.18% 3.83% 6.63% 1.87% 8.46% 2.82% 1.97% 0.13%
2026/10/16 21.38% 7.17% 15.21% 2.88% 1.96% 4.25% 3.59% 3.35% 0.61% 0%
2026/10/17 24.94% 3.56% 6.65% 2.67% 5.2% 5.79% 5.86% 1.68% 0.12% 0.05%
2026/10/18 18.59% 8.19% 7% 2.36% 10.11% 3.59% 8.7% 1.73% 2.47% 0.1%
2026/10/19 30% 2.36% 6.42% 3.67% 1.46% 5.16% 6.31% 2.56% 0.05% 0.06%
2026/10/20 26.68% 1.92% 10.67% 2.77% 1.42% 8.69% 0.85% 0.9% 0% 0%
2026/10/21 30.69% 0% 6.72% 3.37% 0% 8.36% 0.05% 1.97% 0% 0.52%
2026/10/22 17.2% 5.56% 2.63% 1.33% 3.33% 7.24% 0.27% 1.31% 2.57% 0%
2026/10/23 27.22% 4.67% 7.56% 1.45% 2.26% 5.5% 0.4% 2.12% 1.1% 0.01%
2026/10/24 20.66% 6.97% 8.03% 3.9% 2.84% 2.79% 4.16% 1.62% 1.23% 6.78%
2026/10/25 23.56% 6.62% 3.14% 4.24% 2.65% 3.11% 5.15% 2.39% 0.07% 8.39%
2026/10/26 20.35% 8.13% 3.76% 3.11% 3.64% 2.34% 3.68% 2.1% 1.47% 6.89%
2026/10/27 12.18% 8.97% 6.4% 4.69% 3.31% 2.28% 5.59% 2.97% 1.74% 7.47%
2026/10/28 12.58% 9.96% 2.7% 3.12% 4.86% 1.73% 4.83% 3.22% 2.71% 6.97%
2026/10/29 21.86% 4.83% 5.1% 6.01% 4.75% 3.02% 7.27% 1.87% 0.83% 0.01%
2026/10/30 13.91% 8.58% 2.04% 3.18% 3.59% 1.86% 4.3% 1.89% 2.54% 9.06%
2026/10/31 23.41% 9.74% 7.16% 4.03% 3.91% 2.82% 2.21% 1.31% 0.03% 0.03%
  • samedayhotwaterservice.com.au
  • filtersystemsaustralia.com.au
  • hiltonplumbing.com.au
  • powerland.com.au
  • shieldwaterfilter.com.au
  • servicetoday.com.au
  • waterdropfilter.com.au
  • tappwater.com.au
  • earthswater.com.au
  • tankworld.com.au

Copyright © Adthena. All rights reserved.

In October 2026, samedayhotwaterservice.com.au saw a rollercoaster in PPC spend share, peaking at 30.69% on the 21st. Meanwhile, tankworld.com.au had a surprising surge on the 30th, reaching 9.06%. The month concluded with diverse fluctuations across advertisers.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 124
2026/10/02 120
2026/10/03 133
2026/10/04 122
2026/10/05 150
2026/10/06 148
2026/10/07 144
2026/10/08 146
2026/10/09 151
2026/10/10 140
2026/10/11 138
2026/10/12 149
2026/10/13 143
2026/10/14 142
2026/10/15 143
2026/10/16 148
2026/10/17 135
2026/10/18 132
2026/10/19 141
2026/10/20 134
2026/10/21 131
2026/10/22 139
2026/10/23 142
2026/10/24 143
2026/10/25 135
2026/10/26 177
2026/10/27 179
2026/10/28 176
2026/10/29 167
2026/10/30 170
2026/10/31 162

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertiser numbers, starting at 124 and peaking at 179. The month concluded with a notable increase, finishing at 162.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
samedayhotwaterservice.com.au 10.72%
tankworld.com.au 6.95%
envirowatertanks.com.au 2.75%
polytanksaustralia.com.au 2.67%
globaltanks.com.au 1.3%
hiltonplumbing.com.au -1.71%
earthswater.com.au -3.11%
shieldwaterfilter.com.au -3.33%
waterdropfilter.com.au -6.15%
filtersystemsaustralia.com.au -8.48%

Copyright © Adthena. All rights reserved.

In the past month, samedayhotwaterservice.com.au surged with a 10.72% click share increase, while filtersystemsaustralia.com.au faced an 8.48% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date samedayhotwaterservice.com.au filtersystemsaustralia.com.au shieldwaterfilter.com.au hiltonplumbing.com.au powerland.com.au anytimehotwater.com.au puretec.com.au waterdropfilter.com.au tappwater.com.au tankworld.com.au
2026/10/01 12.74% 11.09% 12.23% 2.51% 3.22% 1.63% 3.12% 4.88% 5.53% 0.07%
2026/10/02 18.15% 10.29% 8.82% 6.29% 3.73% 4.52% 1.92% 2.33% 4.46% 0%
2026/10/03 6.64% 13.02% 6.3% 6.23% 1.73% 4.63% 2.69% 8.87% 6.43% 0%
2026/10/04 5.04% 14.07% 5.77% 8.08% 2.3% 1.73% 2.75% 8.3% 5.34% 0%
2026/10/05 3.72% 15.09% 6.35% 6.14% 6.02% 2.99% 4.03% 4.5% 4.83% 3.31%
2026/10/06 3.28% 13.13% 10.33% 3.57% 5.38% 0.47% 2.64% 6.59% 5.13% 0.57%
2026/10/07 4.15% 8.57% 12.94% 5.73% 5.7% 0.89% 2.5% 15.38% 3.98% 0.56%
2026/10/08 2.65% 9.05% 10.32% 4.48% 5.79% 2.51% 0.93% 13.88% 4.61% 0.93%
2026/10/09 2.73% 9.53% 12.29% 3.53% 4.17% 3.66% 6.36% 8.36% 4.72% 3.71%
2026/10/10 3.82% 10.26% 8.13% 4.96% 4.67% 5.4% 4.5% 10.93% 6.66% 0.17%
2026/10/11 3.54% 10.16% 12.21% 7.14% 5.91% 1.2% 2.33% 11.97% 5.44% 0.21%
2026/10/12 4.52% 11.5% 12.86% 4.72% 2.52% 0.73% 3.49% 14.51% 4.65% 0.24%
2026/10/13 5.8% 11.6% 6.52% 3.01% 2.51% 1.75% 1.29% 14.29% 3.55% 0.63%
2026/10/14 6.36% 12.32% 13.17% 6.1% 3.38% 2.68% 4.6% 8.71% 5.02% 0.41%
2026/10/15 5.55% 11.16% 7.46% 4.45% 4.46% 2.44% 4.12% 12.76% 2.95% 0.51%
2026/10/16 15.11% 6.36% 3.58% 12.74% 3.25% 3.47% 5.15% 4.4% 4.13% 0%
2026/10/17 17.06% 2.81% 8.09% 6.3% 2.98% 8.48% 5.34% 9.01% 1.95% 0.2%
2026/10/18 12.03% 7.28% 11.11% 5.73% 2.53% 3.05% 1.55% 14.08% 2.55% 0.39%
2026/10/19 20.45% 2.21% 2.75% 5.66% 3.98% 7.48% 3.09% 10.63% 3.53% 0.24%
2026/10/20 17.3% 2.36% 2.83% 8.79% 3.36% 9.63% 2.83% 1.47% 0.95% 0%
2026/10/21 18.59% 0% 0% 6.34% 3.55% 13.32% 4.36% 0.07% 2.72% 2%
2026/10/22 11.11% 4.56% 2.6% 3.14% 1.55% 8.38% 2.85% 0.3% 1.61% 0%
2026/10/23 18.48% 4.18% 1.83% 7.04% 1.75% 7.47% 2.64% 0.54% 3.15% 0.09%
2026/10/24 13.27% 5.38% 3.8% 6.53% 3.82% 2.87% 1.43% 3.97% 2.36% 6.6%
2026/10/25 16.25% 5.56% 3.8% 2.94% 4.27% 3.7% 1.55% 4.89% 3.57% 8.14%
2026/10/26 14.6% 5.96% 4.24% 3.11% 3.12% 2.22% 0.65% 3.55% 2.71% 6.83%
2026/10/27 10.53% 6.55% 4.41% 4.58% 4.59% 1.66% 1.79% 5.48% 4.01% 7.39%
2026/10/28 9.82% 6.95% 5.04% 2.21% 2.96% 2.6% 1.68% 4.47% 3.99% 6.75%
2026/10/29 13.56% 4.12% 4.47% 3.88% 5.19% 5.11% 2.4% 6.87% 2.63% 0.03%
2026/10/30 9.55% 6.13% 3.5% 1.5% 2.91% 2.53% 1.76% 4.06% 2.2% 9.2%
2026/10/31 17.09% 7.54% 5.93% 5.6% 3.7% 3% 2.76% 2.44% 2.38% 0.09%
  • samedayhotwaterservice.com.au
  • filtersystemsaustralia.com.au
  • shieldwaterfilter.com.au
  • hiltonplumbing.com.au
  • powerland.com.au
  • anytimehotwater.com.au
  • puretec.com.au
  • waterdropfilter.com.au
  • tappwater.com.au
  • tankworld.com.au

Copyright © Adthena. All rights reserved.

In October 2026, “samedayhotwaterservice.com.au” saw fluctuating impressions, peaking at 20.45% on the 19th. “filtersystemsaustralia.com.au” started strong but dipped mid-month. “shieldwaterfilter.com.au” had a steady decline, while “hiltonplumbing.com.au” peaked on the 16th. “waterdropfilter.com.au” had a strong start, but “tankworld.com.au” ended with a surprising spike on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Up to $2695 VIC Govt Rebate - Electric Hot Water for $878 https://www.australiangreensolution.com.au

    #1 Electric Hot Water Replacement Service. Electric Hot Water Service from ONLY $878! Electric Hot Water System replacement from $878. Stop overpaying for Plumbing Services. Free rebate processing. Emergency service avail.

  2. 2
    Reverse Osmosis Water Filters - Best Pricing https://www.filtersystemsaustralia.com.au

    Best Water Filters, Purifiers & Cartridges. Shop Online. Filter Systems Australia provides one of the best drinking water filtration solutions. Lifetime Warranty.

  3. 3
    VIC Govt Hot Water Upgrade https://www.hitechhotwater.com.au › heat-pump › rebates-vic

    Heat Pump From $1100* Say goodbye to high bills. Hitech Hot Water helps you claim VIC rebates on heat pumps. Claim VIC hot water...

  4. 4
    Buying Reverse Osmosis? | Read This First https://www.tappwater.com.au › why-we-built-it › reverse-osmosis

    I wrote a letter about what's really in Australian tap water. It's long, and it's honest. Buying a reverse osmosis water filter? Read this letter before you choose one.

  5. 5
    Water Filters For Home https://www.wateranalytics.com.au

    Whole House Water Filtration — Water Analysis Australia (WAA) - Water Filtration Systems For The Whole Family. Water Filters, Water Softeners...

Copyright © Adthena. All rights reserved.

In the competitive landscape of water utilities, Australian Green Solution and Hitech Hot Water captivate with government rebate offers, while Filter Systems Australia and Tapp Water emphasize superior filtration and transparency. Water Analytics rounds out the top five with comprehensive home solutions.

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