Why is the AUS Energy, Utilities & Waste Water Utilities August 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Water Utilities August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Energy, Utilities & Waste Water Utilities August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Energy, Utilities & Waste Water Utilities August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Energy, Utilities & Waste Water Utilities August 2026 Report?

The AUS Energy, Utilities & Waste Water Utilities August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Water Utilities August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Energy, Utilities & Waste Water Utilities August 2026 Report for?

The AUS Energy, Utilities & Waste Water Utilities August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	39.9599733155
	60.0400266845

39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	57
	43

56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	8%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	15%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
filtersystemsaustralia.com.au	13.56
waterdropfilter.com.au	6.88
solahart.com.au	5.58
hiltonplumbing.com.au	5.28
rheem.com.au	4.76
shieldwaterfilter.com.au	4.05
fallonsolutions.com.au	3.91
agl.com.au	3.37
puretec.com.au	3.37
acplumbing.com.au	2.94
others	46.3

filtersystemsaustralia.com.au - 13.56%
waterdropfilter.com.au - 6.88%
solahart.com.au - 5.58%
hiltonplumbing.com.au - 5.28%
rheem.com.au - 4.76%
shieldwaterfilter.com.au - 4.05%
fallonsolutions.com.au - 3.91%
agl.com.au - 3.37%
puretec.com.au - 3.37%
acplumbing.com.au - 2.94%
others - 46.3%

In the competitive landscape of Google PPC, “filtersystemsaustralia.com.au” leads with 13.56% click share, while “others” dominate with 46.3%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	waterdropfilter.com.au	puretec.com.au	hiltonplumbing.com.au	filtersystemsaustralia.com.au	solahart.com.au	agl.com.au	rheem.com.au	fallonsolutions.com.au	shieldwaterfilter.com.au	waterfilter.com.au
2026/08/01	4.29%	0%	1.56%	11.71%	5.81%	1.98%	7.58%	1.22%	0%	0%
2026/08/02	9.12%	0%	6.42%	7.24%	13.95%	1.31%	12.02%	2.47%	0.04%	0%
2026/08/03	4.52%	0%	1.27%	4.57%	10.12%	0.27%	13.5%	1.4%	12.2%	0%
2026/08/04	2.15%	0.95%	1.83%	5.61%	21.62%	0.92%	17.38%	2.38%	0.04%	0%
2026/08/05	6.58%	0%	0.63%	7.82%	6.23%	1.43%	5.84%	4.91%	11.26%	5.24%
2026/08/06	7.14%	0%	2.35%	9.17%	3.35%	2.83%	5.28%	4.23%	13.64%	0%
2026/08/07	9.12%	0%	6.45%	16.31%	0.56%	1.81%	6.37%	1.66%	0.05%	0%
2026/08/08	3.47%	0%	1.05%	12.95%	9.28%	0.82%	10.13%	0.89%	0.09%	0.01%
2026/08/09	8.74%	0.02%	6.01%	23.84%	5.74%	2.59%	1.88%	0.74%	0.11%	9.13%
2026/08/10	5.28%	0.03%	1.61%	7.84%	2.92%	0.85%	2.48%	5.86%	0.05%	24.15%
2026/08/11	0.01%	0.01%	1.36%	9.32%	9.02%	1.38%	4.82%	8.55%	3.12%	18.89%
2026/08/12	0%	0.02%	9.8%	8.72%	1.75%	2.73%	1.68%	5.25%	0.04%	20.99%
2026/08/13	0%	0.02%	2.16%	22.96%	8.97%	2.89%	4.29%	5.63%	0%	0.08%
2026/08/14	19.28%	0.03%	1.76%	9.02%	3.22%	6.81%	7.76%	3.53%	4.38%	0.07%
2026/08/15	4.15%	0.02%	5.83%	5.53%	13.23%	0.64%	9.12%	2.39%	0%	6.24%
2026/08/16	0%	0.02%	16.72%	0.22%	0.42%	7.01%	6.88%	3.75%	0%	0.05%
2026/08/17	0%	0%	2.06%	0.68%	0.37%	4.5%	2.34%	6.04%	0%	0.06%
2026/08/18	9.24%	6.94%	2.52%	14.01%	5.84%	6.77%	1.96%	5.45%	0%	0.04%
2026/08/19	0%	1.89%	1.86%	4.98%	7.08%	2.67%	2.61%	9.38%	0%	0.04%
2026/08/20	0%	3.97%	1.33%	17.21%	3.9%	2.42%	1.5%	10.24%	0%	0.03%
2026/08/21	0%	11.31%	10.96%	10.87%	3.31%	7.59%	7.79%	2%	0%	5.77%
2026/08/22	13.02%	6.46%	4.94%	12.28%	4.66%	7.84%	5.71%	1.26%	0%	14.29%
2026/08/23	5.28%	14.57%	3.85%	15.68%	4.43%	3.66%	5.19%	1.12%	8%	7.4%
2026/08/24	6.76%	0%	12.24%	16.03%	0.63%	0.96%	1.26%	7.23%	0%	0.04%
2026/08/25	7.38%	3.02%	1.14%	5.84%	5.48%	1%	1.46%	9.35%	16.82%	7.93%
2026/08/26	8.09%	6.18%	4.24%	22.02%	1.59%	3.77%	0.83%	3.92%	13.99%	2.79%
2026/08/27	0%	10.43%	3.16%	3.96%	8.52%	5.75%	1.33%	7.2%	0.76%	11.52%
2026/08/28	21.25%	4.23%	12.06%	11.07%	0.89%	1.62%	0.97%	21.64%	0.14%	0.02%
2026/08/29	1.87%	5.84%	21.11%	12.98%	6.86%	17.08%	5.76%	3.68%	0.19%	0.02%
2026/08/30	5.44%	9.82%	5.71%	6.78%	6.01%	4.73%	2.93%	1.65%	20.11%	0.01%
2026/08/31	5.66%	4.74%	4.53%	3.77%	2.94%	2.35%	2.34%	1.59%	0.18%	0.01%

waterdropfilter.com.au
puretec.com.au
hiltonplumbing.com.au
filtersystemsaustralia.com.au
solahart.com.au
agl.com.au
rheem.com.au
fallonsolutions.com.au
shieldwaterfilter.com.au
waterfilter.com.au

Waterdropfilter.com.au saw fluctuating spend, peaking at 21.25% on August 28. Puretec.com.au’s share surged mid-month, reaching 14.57% on August 23. Hiltonplumbing.com.au peaked at 21.11% on August 29. Filtersystemsaustralia.com.au led early, hitting 23.84% on August 9. Solahart.com.au’s highest was 21.62% on August 4. Agl.com.au’s spend spiked to 17.08% on August 29. Rheem.com.au’s share was steady, peaking at 17.38% on August 4. Fallonsolutions.com.au peaked at 21.64% on August 28. Shieldwaterfilter.com.au’s highest was 20.11% on August 30. Waterfilter.com.au’s share peaked at 24.15% on August 10.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	126
2026/08/02	135
2026/08/03	127
2026/08/04	128
2026/08/05	117
2026/08/06	126
2026/08/07	106
2026/08/08	82
2026/08/09	89
2026/08/10	101
2026/08/11	110
2026/08/12	96
2026/08/13	99
2026/08/14	90
2026/08/15	95
2026/08/16	86
2026/08/17	87
2026/08/18	84
2026/08/19	80
2026/08/20	78
2026/08/21	82
2026/08/22	80
2026/08/23	84
2026/08/24	84
2026/08/25	87
2026/08/26	84
2026/08/27	70
2026/08/28	76
2026/08/29	73
2026/08/30	83
2026/08/31	96

August began with 126 advertisers, peaking at 135 on the 2nd. A decline followed, reaching a low of 70 on the 27th. The month concluded with a slight recovery to 96 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
puretec.com.au	6.9%
hiltonplumbing.com.au	3.44%
filtersystemsaustralia.com.au	3.35%
agl.com.au	1.87%
shieldwaterfilter.com.au	1.48%
solahart.com.au	-1.29%
water-filter-sentry.com.au	-1.48%
plumbinganddrainstoday.com.au	-1.77%
fixnflowhotwater.com.au	-2.13%
rheem.com.au	-3.06%

In the past month, puretec.com.au surged with a 6.90% click share increase, while rheem.com.au faced a 3.06% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	waterdropfilter.com.au	puretec.com.au	hiltonplumbing.com.au	filtersystemsaustralia.com.au	agl.com.au	fallonsolutions.com.au	rheem.com.au	acplumbing.com.au	solahart.com.au	shieldwaterfilter.com.au
2026/08/01	5.5%	0%	1.09%	13.92%	2.42%	0.87%	6.82%	1.12%	5.97%	0%
2026/08/02	12.17%	0%	4.87%	8.09%	2.41%	2.33%	8.02%	0.86%	8.92%	0.04%
2026/08/03	7.6%	0%	1.35%	5.43%	0.66%	1.44%	12.62%	0.9%	6.03%	13.08%
2026/08/04	2.72%	1.18%	1.4%	4.94%	1.93%	3.06%	12.5%	2.24%	14.77%	0.04%
2026/08/05	10.01%	0%	1.59%	7.69%	1.83%	3.22%	3.26%	2.03%	3.27%	9.35%
2026/08/06	10.67%	0%	1.77%	8.34%	2.6%	4.31%	2.78%	4.07%	2.63%	10.69%
2026/08/07	13.89%	0%	5.55%	14.52%	2.27%	1.9%	2.96%	1.35%	0.84%	0.04%
2026/08/08	5.96%	0%	0.56%	13.78%	1.91%	0.62%	6.52%	0.5%	5.29%	0.08%
2026/08/09	12.45%	0.02%	5.23%	21.74%	5.05%	0.28%	0.81%	2.51%	2.63%	0.09%
2026/08/10	7.91%	0.02%	1.99%	8.15%	1.57%	5.78%	1.61%	5.31%	1.72%	0.04%
2026/08/11	0.01%	0.01%	1.33%	8.81%	2.39%	8.07%	4.39%	2.06%	5.56%	3.14%
2026/08/12	0%	0.02%	10.72%	5.11%	4.01%	6.2%	1.15%	4.49%	1.78%	0.03%
2026/08/13	0%	0.02%	2.62%	21.12%	3.92%	6.28%	3.57%	5.63%	4.5%	0%
2026/08/14	21.83%	0.02%	2.05%	7.23%	5.74%	4.17%	4.23%	3.98%	2.31%	5.46%
2026/08/15	5.61%	0.02%	5.74%	5.61%	1.4%	2.74%	7.32%	3.61%	7.72%	0%
2026/08/16	0%	0.01%	14.29%	0.29%	8.11%	5.02%	5.44%	5.43%	0.8%	0%
2026/08/17	0%	0%	2.57%	0.99%	6.52%	6.86%	1.77%	4.16%	0.81%	0%
2026/08/18	14.47%	8.13%	2.96%	11.76%	7.49%	5.93%	1%	4.48%	2.08%	0%
2026/08/19	0%	12.8%	2.45%	3.01%	3.67%	8.8%	2.74%	6.92%	2.61%	0%
2026/08/20	0%	16.13%	1.95%	14.87%	3.02%	7.93%	1.52%	4.49%	1.58%	0%
2026/08/21	0%	21.3%	9.62%	10.65%	6.92%	2.25%	3.76%	0.74%	1.47%	0%
2026/08/22	18.95%	12.19%	5.07%	9.64%	6.56%	1.57%	2.98%	1.63%	2.41%	0%
2026/08/23	7.79%	20.26%	4.08%	15.72%	5.01%	1.26%	2.73%	1.17%	2.15%	4.25%
2026/08/24	10.29%	0%	9.74%	15.58%	1.73%	4.5%	0.83%	2.54%	1.08%	0%
2026/08/25	11.92%	4.77%	1.68%	5.54%	1.4%	6.67%	0.83%	3.06%	2.84%	14.32%
2026/08/26	9.56%	8.82%	4.07%	22.42%	3.35%	2.55%	0.46%	1.41%	0.85%	13.96%
2026/08/27	0%	16.54%	3.06%	3.02%	6.77%	8.53%	0.68%	5.86%	3.72%	1.32%
2026/08/28	27.02%	6.33%	9.44%	8.42%	2%	14.05%	0.41%	12.77%	0.56%	0.23%
2026/08/29	3.78%	8.85%	18.92%	15.2%	15%	2.97%	5.02%	1.47%	3.4%	0.3%
2026/08/30	8.61%	12.45%	4.89%	5.75%	4.46%	1.67%	1.47%	1.01%	2.43%	23.22%
2026/08/31	7.46%	7.46%	5.76%	3.73%	3.41%	1.93%	1.82%	1.56%	1.56%	0.3%

waterdropfilter.com.au
puretec.com.au
hiltonplumbing.com.au
filtersystemsaustralia.com.au
agl.com.au
fallonsolutions.com.au
rheem.com.au
acplumbing.com.au
solahart.com.au
shieldwaterfilter.com.au

In August 2026, waterdropfilter.com.au saw fluctuating impressions, peaking at 27.02% on the 28th. Puretec.com.au surged mid-month, reaching 21.3% on the 21st. By month’s end, shieldwaterfilter.com.au spiked to 23.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Water Utilities - Last month

1
Heat pump HWS rebate https://electrifynow.next.agl.com.au
AGL Electrify Now — Get personalised savings estimates and connect with AGL-trusted installers. Kick-start your electric upgrade today.
2
Supply & Install* Services - Winter Sale - Save Upto $990* https://www.fixnflowhotwater.com.au › hot_water › systems
Reliable Hot Water Systems! No Hidden Costs Guaranteed. Enquire With Fix N...
3
Book Hot Water Service | Quality Hot Water Setups https://www.hotwaterprofessionals.com.au › hot-water › install
Reliable hot water fitting by expert plumbers. Safe, fast & competitive pricing. Get your hot water system installed right — expert service, free quote available. Extensive Product Range.
4
Hot Water Installation Cost | Upfront Pricing & Quality Work https://www.jrgasandwater.com.au
Say goodbye to stress with expert hot water system repairs and installations. Enjoy clean, safe water with advanced filtration systems from Puretec experts. All Inclusive Pricing. Same Day Installation* Affordable Pricing. Family Owned.
5
Rheem Hot Water Specialists | Affordable Hot Water Systems https://www.rheem.com.au
Solve Your Electric, Gas, Solar Hot Water Systems or Heat Pump Issues. Contact Us Now.

In the competitive landscape of hot water systems, AGL’s “Electrify Now” ad stands out with personalized savings and trusted installers. Fix N Flow and Hot Water Professionals emphasize reliability and expert service, while JR Gas and Water and Rheem focus on affordability and comprehensive solutions.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Water Utilities August 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Water Utilities August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Water Utilities August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Water Utilities August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Water Utilities August 2026 Report?

The AUS Energy, Utilities & Waste Water Utilities August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Water Utilities August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Water Utilities August 2026 Report for?

The AUS Energy, Utilities & Waste Water Utilities August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis August 2026