UK Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – UK

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.9703224335
67.0296775665
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 25%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
waterdropfilter.co.uk 18.32
uk-water-filters.co.uk 9.73
wateraid.org 6.25
grundfos.com 5.48
britishgas.co.uk 5.3
directwatertanks.co.uk 4.78
plumbnation.co.uk 4.71
aquatru.co.uk 3.3
harveywatersofteners.co.uk 2.99
kingfisherdirect.co.uk 2.73
others 36.41
  • waterdropfilter.co.uk - 18.32%
  • uk-water-filters.co.uk - 9.73%
  • wateraid.org - 6.25%
  • grundfos.com - 5.48%
  • britishgas.co.uk - 5.3%
  • directwatertanks.co.uk - 4.78%
  • plumbnation.co.uk - 4.71%
  • aquatru.co.uk - 3.3%
  • harveywatersofteners.co.uk - 2.99%
  • kingfisherdirect.co.uk - 2.73%
  • others - 36.41%

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In the competitive landscape of Google PPC, ‘waterdropfilter.co.uk’ leads with 18.32% click share, followed by ‘uk-water-filters.co.uk’ at 9.73%. ‘Others’ collectively hold a significant 36.41%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date waterdropfilter.co.uk uk-water-filters.co.uk wateraid.org britishgas.co.uk directwatertanks.co.uk aquatru.co.uk harveywatersofteners.co.uk pimlicoplumbers.com plumbnation.co.uk matwproject.org.uk
2026/03/01 17.24% 10.13% 7.45% 10.62% 0.36% 1.47% 9% 0.91% 2.02% 5.67%
2026/03/02 10.1% 11.93% 10.66% 6.71% 0.79% 2.15% 7.88% 2.25% 4.18% 0.82%
2026/03/03 16.31% 13.7% 2.23% 4.32% 0.9% 1.58% 5.79% 2.15% 4.83% 1.61%
2026/03/04 14.63% 14.69% 6.03% 3.97% 2.11% 1.56% 4.73% 1.64% 6.44% 1.99%
2026/03/05 10.75% 10.59% 10.03% 3.16% 4.67% 1.97% 9.05% 1.45% 2.99% 1.7%
2026/03/06 13.29% 13.04% 10.04% 3.34% 1.23% 2.1% 5.42% 1.35% 2.67% 3.61%
2026/03/07 16.72% 10.47% 6.33% 6.57% 1.09% 2.47% 9.93% 3.82% 2.33% 3.19%
2026/03/08 20.79% 10.54% 6.5% 7.24% 0.92% 2.54% 8.14% 2.25% 0.37% 2.87%
2026/03/09 15.6% 10.73% 8.65% 6.52% 0.99% 2.43% 4.45% 1.99% 1.43% 3.92%
2026/03/10 14.72% 9.26% 7.33% 5.9% 1.76% 1.4% 6.38% 1.07% 0.37% 6.21%
2026/03/11 11.7% 4.78% 16.07% 4.39% 0.29% 1.86% 6.46% 1.3% 1.6% 6.88%
2026/03/12 11.79% 7.59% 13.39% 4.09% 1.78% 1.77% 6.8% 2.28% 1.99% 2.61%
2026/03/13 12.9% 7.53% 4.13% 6.15% 1.1% 1.59% 5.23% 6.16% 0.98% 4.34%
2026/03/14 17.19% 6.6% 15.3% 5.6% 0.36% 2.22% 7.05% 1.34% 0.74% 7.43%
2026/03/15 14.9% 9.99% 6.01% 7.08% 2.83% 2.27% 4.49% 1.79% 2.63% 4.02%
2026/03/16 21.9% 8.9% 4.99% 6% 2.34% 3.28% 4.46% 1.79% 0.78% 5.27%
2026/03/17 16.41% 7.46% 2.49% 3.42% 3.82% 1.16% 4.65% 3.15% 0.61% 3.52%
2026/03/18 14.41% 7.32% 7.77% 3.69% 0.81% 1.62% 5.47% 2.51% 3.97% 1.2%
2026/03/19 16.16% 12.38% 0% 2.44% 4.79% 1.71% 4.4% 1.66% 3.24% 3.44%
2026/03/20 12.97% 9.15% 6.77% 3.75% 2.9% 3.08% 5.01% 1.88% 2.65% 0%
2026/03/21 16.84% 3.76% 8.18% 4.39% 3.99% 6.95% 5.73% 1.39% 1.58% 6.39%
2026/03/22 1.7% 3.96% 18.19% 12.06% 1.12% 0.57% 6.53% 0% 2.95% 4.82%
2026/03/23 18.47% 8.29% 8.95% 3.36% 3.39% 5.41% 3.17% 3.35% 1.13% 1.33%
2026/03/24 16.39% 7.45% 2.49% 3.41% 3.82% 1.16% 4.64% 3.14% 0.61% 3.52%
2026/03/25 13.38% 8.33% 9.11% 3.52% 3.46% 6% 4.74% 0.14% 3.65% 1.03%
2026/03/26 18.88% 11.99% 13.82% 5% 2.07% 9.59% 4.95% 0.19% 0.29% 0.76%
2026/03/27 17.61% 13.89% 3.15% 3.94% 1.21% 9.16% 6.8% 1.46% 0.45% 1.51%
2026/03/28 8.87% 10.84% 8.26% 8.21% 2.32% 8.82% 4.93% 3.14% 4.1% 0.94%
2026/03/29 19.25% 12.73% 7.43% 6.87% 2.55% 7.73% 4.39% 1.41% 1.92% 2.06%
2026/03/30 12.11% 10.48% 25.46% 4.98% 2.32% 3.47% 5.54% 2.63% 0.8% 2.86%
2026/03/31 14.09% 12% 9.35% 5.9% 5.75% 5.37% 4.62% 2.65% 1.34% 0%
  • waterdropfilter.co.uk
  • uk-water-filters.co.uk
  • wateraid.org
  • britishgas.co.uk
  • directwatertanks.co.uk
  • aquatru.co.uk
  • harveywatersofteners.co.uk
  • pimlicoplumbers.com
  • plumbnation.co.uk
  • matwproject.org.uk

Copyright © Adthena. All rights reserved.

Waterdropfilter.co.uk led March with fluctuating spend, peaking at 21.90% on the 16th. Uk-water-filters.co.uk maintained steady growth, while wateraid.org surged on the 30th with 25.46%. The month concluded with diverse spend patterns.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 114
2026/03/02 129
2026/03/03 139
2026/03/04 153
2026/03/05 140
2026/03/06 140
2026/03/07 118
2026/03/08 122
2026/03/09 135
2026/03/10 132
2026/03/11 135
2026/03/12 129
2026/03/13 137
2026/03/14 109
2026/03/15 125
2026/03/16 140
2026/03/17 143
2026/03/18 136
2026/03/19 125
2026/03/20 133
2026/03/21 123
2026/03/22 125
2026/03/23 147
2026/03/24 143
2026/03/25 137
2026/03/26 128
2026/03/27 125
2026/03/28 130
2026/03/29 122
2026/03/30 132
2026/03/31 130

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in advertisers, starting at 114 and peaking at 153 mid-month. The month concluded with a stable 130, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aquatru.co.uk 2.9%
directwatertanks.co.uk 2.12%
kingfisherdirect.co.uk 1.07%
cylinders2go.co.uk 0.67%
heatandplumb.com 0.54%
unventedcomponentseurope.com -0.52%
skumawater.com -0.62%
plumbnation.co.uk -0.67%
harveywatersofteners.co.uk -0.97%
doulton.com -2.13%

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Aquatru.co.uk surged with a 2.90 increase, while doulton.com dropped by 2.13. Directwatertanks.co.uk rose by 2.12, contrasting harveywatersofteners.co.uk’s 0.97 decline.

Campaign Efficiency

UK Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date waterdropfilter.co.uk uk-water-filters.co.uk aquatru.co.uk directwatertanks.co.uk kingfisherdirect.co.uk harveywatersofteners.co.uk britishgas.co.uk plumbnation.co.uk doulton.com matwproject.org.uk
2026/03/01 24.47% 10.83% 2.25% 0.47% 0% 6.9% 7.64% 3.67% 2.19% 4.29%
2026/03/02 11.36% 10.2% 2.87% 0.82% 0.41% 6.33% 3.92% 7.77% 0.53% 0.75%
2026/03/03 17.93% 11.58% 1.79% 0.77% 1.54% 3.35% 2.55% 8.6% 5.52% 1.41%
2026/03/04 15.37% 11.98% 1.9% 1.78% 3.35% 2.84% 2.33% 10.95% 2.59% 1.45%
2026/03/05 14.13% 8.96% 2.86% 4.46% 6.54% 6.36% 1.61% 5.76% 4.54% 1.64%
2026/03/06 15.05% 11.17% 2.99% 1.52% 1.52% 3.69% 1.85% 5.29% 4.01% 2.79%
2026/03/07 18.61% 8.84% 3.48% 1.14% 1.89% 6.41% 4.59% 4.59% 4.36% 2.78%
2026/03/08 25.34% 9.77% 3.75% 0.98% 0.98% 5.32% 4.98% 0.53% 4.72% 2.25%
2026/03/09 18.28% 8.07% 3.29% 1.02% 0.41% 2.63% 3.98% 2.73% 4.74% 3.11%
2026/03/10 17.95% 7.89% 2.23% 1.88% 1.41% 4.62% 4.22% 0.59% 3.33% 6.04%
2026/03/11 16.12% 3.89% 3.11% 0.44% 0.88% 5.17% 2.33% 3.35% 2.2% 6.43%
2026/03/12 15.58% 6.14% 2.5% 1.91% 2.99% 5% 2.25% 4.58% 2.61% 2.5%
2026/03/13 15.36% 5.86% 2.32% 1.17% 2.34% 3.55% 3.82% 2.62% 3.88% 3.58%
2026/03/14 24.74% 5.32% 3.9% 0.55% 0.55% 4.55% 4.06% 2.31% 2.66% 7.12%
2026/03/15 17.9% 7.81% 3.39% 2.93% 2.2% 2.67% 5.14% 5.06% 1.8% 3.36%
2026/03/16 25.6% 6.25% 4.47% 2.38% 1.19% 2.34% 3.86% 1.5% 3.82% 4.36%
2026/03/17 20.31% 5.32% 1.56% 3.94% 4.22% 2.2% 1.19% 1.33% 1.16% 2.58%
2026/03/18 16.76% 4.83% 2.12% 0.88% 1.47% 2.74% 1.87% 7.5% 0.31% 1.08%
2026/03/19 18.04% 8.65% 2.2% 4.6% 4.3% 2.3% 1.17% 5.97% 0.79% 2.81%
2026/03/20 14.94% 6.87% 3.99% 2.74% 4.45% 2.86% 2.08% 4.35% 0.01% 0%
2026/03/21 19.41% 2.84% 9.67% 3.72% 7.45% 3.24% 1.85% 2.73% 0.02% 5.12%
2026/03/22 2.64% 3.02% 0.85% 1.65% 3.29% 4.31% 8.05% 6.55% 0.09% 4.53%
2026/03/23 21.89% 7.09% 7.28% 3.08% 5.54% 1.66% 1.52% 1.98% 0.02% 1.13%
2026/03/24 20.31% 5.32% 1.56% 3.94% 4.22% 2.2% 1.19% 1.33% 1.16% 2.58%
2026/03/25 17.1% 6.75% 8.45% 2.97% 3.47% 2.79% 1.29% 6.53% 0.01% 0.91%
2026/03/26 24.41% 13.96% 13.39% 2.05% 1.03% 3.05% 2.58% 0.38% 0.01% 0.63%
2026/03/27 21.47% 13.46% 12.02% 1.28% 1.93% 3.71% 2.12% 0.83% 0.33% 1.18%
2026/03/28 11.7% 11.68% 11.93% 2.08% 2.49% 3.03% 4.21% 7.19% 0.02% 0.76%
2026/03/29 22.64% 13.09% 10.5% 2.35% 3.13% 2.75% 3.69% 3.37% 0.01% 1.43%
2026/03/30 20.19% 14.24% 6% 2.44% 2.93% 4% 3.03% 1.82% 0.51% 2.69%
2026/03/31 15.3% 10.11% 7.11% 6.88% 3.82% 3.76% 2.98% 2.64% 1.01% 0%
  • waterdropfilter.co.uk
  • uk-water-filters.co.uk
  • aquatru.co.uk
  • directwatertanks.co.uk
  • kingfisherdirect.co.uk
  • harveywatersofteners.co.uk
  • britishgas.co.uk
  • plumbnation.co.uk
  • doulton.com
  • matwproject.org.uk

Copyright © Adthena. All rights reserved.

In March 2026, waterdropfilter.co.uk led with fluctuating impressions, peaking at 25.60%. uk-water-filters.co.uk saw a steady rise, ending at 10.11%. aquatru.co.uk and directwatertanks.co.uk showed notable mid-month spikes. The month concluded with diverse shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    No Call Out Fee https://www.2ndcitygasplumbingandheating.co.uk

    Boiler Repair Birmingham — No Call Out Fee, Same Day Repairs, [Recommended] Boiler Repairers.

  2. 2
    We'll Repair Your Boiler - Same Day Service Book By 11am https://www.britishgas.co.uk › british-gas › boiler-repair

    No heating or hot water? Book before 11am, we can reach 80% of people the same day. A fixed price means no surprises. Plus a 12-month guarantee...

  3. 3
    No Call-out Charges https://www.pimlicoplumbers.com › services › heating

    24/7 Service & 1 Hour Call-out — 12 Month Labour Guarantee On All Workmanships For Your Peace Of Mind. Open 24/7, 365 Days A...

  4. 4
    http://www.plumbingimmediately.co.uk/gas+engineer

    Boiler Repair London - Heating Experts 24 Hours. Call Now For Boiler And Heating Repairs In London By Qualified Local Engineers

  5. 5
    1000 Litre IBC Containers | Buy IBC Water Tanks https://www.tanks-direct.co.uk › ibc › tanks

    Buy UN Approved IBC Tanks from Tanks Direct and get Quick UK Wide Delivery. A Wide Range of UN Approved IBC Tanks.

Copyright © Adthena. All rights reserved.

In the competitive landscape of boiler repair and plumbing services, advertisers like 2nd City Gas Plumbing and Heating and Pimlico Plumbers emphasize “No Call Out Fee” and “No Call-out Charges,” highlighting cost transparency. British Gas offers a “Same Day Service” with a fixed price, ensuring reliability and no surprises. Meanwhile, Tanks Direct stands out with its focus on “Quick UK Wide Delivery” for IBC water tanks, catering to urgent needs.

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