UK Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – UK

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 59.5218715143
40.4781284857
59%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 2%
Navigational 1%
Seasonal 0%
Local 21%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
uk-water-filters.co.uk 17.35
waterdropfilter.co.uk 14.4
reverseosmosisworld.co.uk 7.48
directwatertanks.co.uk 4.98
wateraid.org 3.85
heatandplumb.com 3.53
osmiowater.co.uk 2.83
kingfisherdirect.co.uk 2.79
plumbnation.co.uk 2.27
grundfos.com 2.19
others 38.33
  • uk-water-filters.co.uk - 17.35%
  • waterdropfilter.co.uk - 14.4%
  • reverseosmosisworld.co.uk - 7.48%
  • directwatertanks.co.uk - 4.98%
  • wateraid.org - 3.85%
  • heatandplumb.com - 3.53%
  • osmiowater.co.uk - 2.83%
  • kingfisherdirect.co.uk - 2.79%
  • plumbnation.co.uk - 2.27%
  • grundfos.com - 2.19%
  • others - 38.33%

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In the competitive landscape of Google’s PPC for water utilities, ‘uk-water-filters.co.uk’ leads with 17.35% click share. ‘Waterdropfilter.co.uk’ follows at 14.4%, while ‘others’ collectively dominate with 38.33%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date uk-water-filters.co.uk wateraid.org harveywatersofteners.co.uk britishgas.co.uk waterdropfilter.co.uk heatandplumb.com reverseosmosisworld.co.uk directwatertanks.co.uk osmiowater.co.uk aquatru.co.uk
2026/06/01 20.62% 6.32% 1.54% 2.13% 8.47% 1.87% 10.68% 2.57% 4.32% 1.58%
2026/06/02 20.34% 3.82% 2.48% 2.16% 12.31% 2.22% 6.56% 4.05% 2.51% 1.92%
2026/06/03 20.36% 7.66% 2.24% 2.13% 5.93% 1.12% 6.6% 2.37% 2.75% 0.8%
2026/06/04 21.75% 5.28% 2.27% 2.19% 3.56% 2.47% 10.83% 2.73% 0.13% 2.45%
2026/06/05 21.49% 1.5% 1.43% 2.12% 10.84% 2.35% 9.33% 2.09% 1.67% 1.91%
2026/06/06 18.92% 3.91% 1.53% 2.3% 13.2% 1.88% 9.84% 1.87% 3.87% 3.05%
2026/06/07 19.73% 3.64% 1.28% 1.88% 14.54% 1.35% 8.6% 1.26% 3.85% 1.74%
2026/06/08 18.24% 5.66% 2.59% 2.01% 12.4% 1.73% 7% 3.25% 3.48% 2.59%
2026/06/09 20.45% 3.16% 2.68% 1.63% 12.91% 2.24% 7.18% 3.87% 2.68% 2.04%
2026/06/10 23.67% 5.07% 2.91% 1.87% 4.94% 2.71% 12.06% 3.11% 0.14% 2.63%
2026/06/11 21.28% 6.21% 2.47% 1.68% 10.9% 2% 8.62% 2.23% 1.53% 1.76%
2026/06/12 19.44% 3.73% 3.18% 1.44% 12.6% 1.96% 8.91% 2.18% 3.82% 3.02%
2026/06/13 19.82% 3.21% 1.82% 1.9% 14% 1.33% 8.63% 1.05% 3.78% 1.65%
2026/06/14 18.7% 2.93% 1.83% 2.08% 12.84% 1.63% 6.23% 2.98% 3.62% 2.53%
2026/06/15 20.32% 0.2% 1.74% 1.47% 13.94% 2.25% 7.33% 3.96% 3.08% 2.19%
2026/06/16 23.02% 2.41% 3.39% 1.47% 5.02% 2.97% 12.29% 2.89% 0.31% 3.35%
2026/06/17 20.34% 3.81% 1.4% 1.51% 10.59% 1.54% 7.66% 2.94% 3.64% 2.89%
2026/06/18 19.53% 4.21% 1.2% 1.52% 13.3% 1.43% 8.03% 3.07% 2.62% 1.84%
2026/06/19 22.03% 1.86% 1.36% 1.31% 12.61% 1.96% 8.81% 2.2% 3.01% 4.1%
2026/06/20 9.9% 31% 5.93% 4.77% 8.02% 1.74% 0.58% 1.17% 0.21% 0.11%
2026/06/21 14.06% 13.96% 3.69% 2.85% 10.58% 1.76% 2.57% 3.32% 1.63% 2.3%
2026/06/22 19.57% 9.98% 4.36% 3.7% 4.13% 2.31% 1.75% 3.41% 0.23% 0.84%
2026/06/23 13.27% 13.84% 3.39% 4.01% 6.51% 2.47% 1.4% 1.62% 0.34% 0.81%
2026/06/24 6.03% 11.54% 5.93% 3.77% 8.16% 3.72% 0.53% 6.64% 0.22% 0.04%
2026/06/25 12.97% 4.6% 4.96% 4.48% 9.69% 2.5% 2.46% 5.67% 0.9% 0%
2026/06/26 20.15% 7.13% 3.12% 4.64% 13.01% 1.58% 2.43% 3.37% 0.18% 0.02%
2026/06/27 12.29% 18.05% 3.05% 4.41% 13.77% 1.38% 5.73% 1.21% 1.05% 0.02%
2026/06/28 10.2% 26.18% 4.51% 6.57% 0.65% 1.64% 1.27% 0.78% 0.39% 0%
2026/06/29 13.56% 21.95% 4.89% 5.37% 10.33% 1.39% 0.3% 1.91% 0.2% 0.02%
2026/06/30 15.93% 15.03% 9.44% 3.37% 2.69% 1.75% 1.64% 1.6% 0.2% 0.02%
  • uk-water-filters.co.uk
  • wateraid.org
  • harveywatersofteners.co.uk
  • britishgas.co.uk
  • waterdropfilter.co.uk
  • heatandplumb.com
  • reverseosmosisworld.co.uk
  • directwatertanks.co.uk
  • osmiowater.co.uk
  • aquatru.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, uk-water-filters.co.uk led with fluctuating spend, peaking mid-month. Wateraid.org surged on June 20, while waterdropfilter.co.uk saw a sharp decline at month’s end. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 188
2026/06/02 194
2026/06/03 187
2026/06/04 192
2026/06/05 192
2026/06/06 163
2026/06/07 168
2026/06/08 184
2026/06/09 196
2026/06/10 191
2026/06/11 192
2026/06/12 174
2026/06/13 171
2026/06/14 164
2026/06/15 183
2026/06/16 177
2026/06/17 189
2026/06/18 188
2026/06/19 180
2026/06/20 134
2026/06/21 147
2026/06/22 156
2026/06/23 158
2026/06/24 159
2026/06/25 145
2026/06/26 141
2026/06/27 136
2026/06/28 132
2026/06/29 142
2026/06/30 150

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June began with 188 advertisers, peaking at 196 on June 9. A decline followed, reaching a low of 132 on June 28. The month concluded with a slight recovery to 150 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wateraid.org 3.96%
grundfos.com 1.32%
waterdropfilter.co.uk 1.26%
britishgas.co.uk 0.95%
directwatertanks.co.uk 0.92%
plumbnation.co.uk -0.71%
osmiowater.co.uk -0.8%
doulton.com -0.8%
uk-water-filters.co.uk -2.85%
reverseosmosisworld.co.uk -3.52%

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In the past month, wateraid.org surged with a 3.96% click share increase, while reverseosmosisworld.co.uk faced a 3.52% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date uk-water-filters.co.uk waterdropfilter.co.uk heatandplumb.com reverseosmosisworld.co.uk itppackaging.com directwatertanks.co.uk cylinders2go.co.uk osmiowater.co.uk aquatru.co.uk kingfisherdirect.co.uk
2026/06/01 15.71% 10.02% 3.93% 13.46% 1.97% 2.57% 1.03% 6.25% 2.01% 3.02%
2026/06/02 15.06% 14.51% 4.83% 7.61% 1.18% 4.26% 1.63% 3.53% 2.43% 4.11%
2026/06/03 14.79% 7.37% 2.41% 8.79% 3.23% 2.74% 4.14% 4.21% 1.07% 3.88%
2026/06/04 16.33% 4.29% 5.35% 13.04% 1.78% 2.66% 2.86% 0.09% 3.25% 3.26%
2026/06/05 16.82% 12.65% 4.71% 10.32% 2.12% 1.99% 2.96% 1.9% 2.49% 2.39%
2026/06/06 14.2% 14.29% 3.68% 10.66% 3.92% 1.89% 1.55% 5.21% 3.35% 3.24%
2026/06/07 14.32% 15.71% 2.49% 9.85% 4.18% 1.14% 2.85% 5.04% 1.97% 1.39%
2026/06/08 14.1% 13.61% 3.2% 8.89% 3.53% 2.86% 2.38% 4.79% 3.37% 3.7%
2026/06/09 15.08% 14.84% 4.8% 8.09% 1.06% 3.94% 1.68% 3.64% 2.51% 4.09%
2026/06/10 17.31% 5.54% 5.57% 13.71% 1.66% 2.87% 2.92% 0.09% 3.31% 3.32%
2026/06/11 17.5% 12.77% 4.21% 9.9% 1.91% 2.17% 2.84% 1.81% 2.38% 2.3%
2026/06/12 14.63% 13.95% 3.86% 9.93% 3.81% 2.18% 1.56% 5.24% 3.37% 3.26%
2026/06/13 14.53% 15.17% 2.39% 9.73% 3.28% 0.94% 2.64% 4.88% 1.82% 1.29%
2026/06/14 14.31% 13.36% 2.83% 7.78% 3.84% 2.46% 2.18% 4.71% 3.08% 3.38%
2026/06/15 14.09% 15.17% 4.41% 7.75% 1.04% 3.71% 1.65% 3.85% 2.46% 4.01%
2026/06/16 16.6% 5.61% 5.6% 13.23% 1.74% 2.47% 2.86% 0.32% 3.84% 3.2%
2026/06/17 16.29% 11.14% 2.74% 7.72% 2.7% 2.7% 1.61% 4.72% 3.24% 2.96%
2026/06/18 14.6% 14.6% 2.85% 10.14% 2.15% 3.01% 2.61% 3.11% 1.97% 1.72%
2026/06/19 16.28% 14.18% 3.36% 8.96% 2.41% 1.87% 2.82% 3.99% 4.18% 2.41%
2026/06/20 12.49% 17.73% 5.24% 0.57% 1.43% 1.42% 1.51% 0.19% 0.16% 0.71%
2026/06/21 12.97% 17.22% 3.28% 4.09% 3.18% 3.63% 1.89% 2.64% 3.75% 4.09%
2026/06/22 18% 7.41% 4.89% 2% 2.92% 5.24% 0.66% 0.23% 1.6% 6.99%
2026/06/23 13.7% 11.83% 6.28% 2.47% 2.66% 1.6% 1.14% 0.49% 1.46% 2.66%
2026/06/24 4.79% 12.63% 7.15% 0.44% 3.16% 7.36% 2.35% 0.15% 0.05% 8.41%
2026/06/25 7.13% 17% 5.16% 4.45% 4.04% 6.06% 1.42% 1.53% 0% 9.09%
2026/06/26 19.59% 22.02% 3.4% 3.34% 2.19% 3.83% 1.55% 0.13% 0.03% 6.01%
2026/06/27 11.54% 22.07% 2.7% 10.57% 3.69% 1.58% 2.17% 1.63% 0.03% 2.11%
2026/06/28 10.88% 1.36% 4.65% 1.31% 11.42% 1.04% 1.88% 0.49% 0% 0%
2026/06/29 14.71% 18.56% 3.12% 0.26% 2.89% 2.16% 1.29% 0.17% 0.02% 0.72%
2026/06/30 17.84% 3.44% 3.38% 1.76% 1.74% 1.73% 1.61% 0.15% 0.02% 0%
  • uk-water-filters.co.uk
  • waterdropfilter.co.uk
  • heatandplumb.com
  • reverseosmosisworld.co.uk
  • itppackaging.com
  • directwatertanks.co.uk
  • cylinders2go.co.uk
  • osmiowater.co.uk
  • aquatru.co.uk
  • kingfisherdirect.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, uk-water-filters.co.uk saw fluctuating impressions, peaking at 19.59% on the 26th. Waterdropfilter.co.uk had a notable rise, reaching 22.07% on the 27th. The month ended with uk-water-filters.co.uk leading at 17.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    We'll Repair Your Boiler - Same Day Service Book By 11am https://www.britishgas.co.uk › british-gas › boiler-repair

    No heating or hot water? Book before 11am, we can reach 80% of people the same day. You’ll never pay more than £295 for your repair.

  2. 2
    The UK's No. 1 Water Softener - See Our Water Softener Range https://www.harveywatersofteners.co.uk

    The first eco-friendly water softener system made in Britain from Culligan Harvey. Explore our selection of high-quality household water softener systems. UK's...

  3. 3
    Reverse Osmosis System - No Plumber Required https://www.uk-water-filters.co.uk

    Easy Self-Installation Under Sink - No Plumber Required. Get Beautiful Tasting, Incredibly High Quality Filtered Water, On Tap, 24/7.

  4. 4
    Best UK Water Filter - The Undersink Water Filter https://www.water2.com › water-filter-uk

    The undersink water filter that lasts a whole year and takes 10 minutes to install. Filtered water on tap with a 365 day cartridge life and an easy 10 minute setup. Multiple Payment Options.

  5. 5
    Best Reverse Osmosis Water Filter in the UK | Waterdrop https://www.waterdropfilter.co.uk

    Meet your pure water needs in various scenarios—Waterdrop

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In the competitive landscape of Google PPC, British Gas stands out with its promise of same-day boiler repair service, emphasizing urgency and affordability. Meanwhile, Harvey Water Softeners highlights eco-friendly innovation, while UK Water Filters and Water2 focus on convenience with easy installation and long-lasting filters. Waterdrop captures attention with versatile pure water solutions.

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