UK Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – UK

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.2965681114
79.7034318886
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 41%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
wateraid.org 20.49
grundfos.com 10.02
waterdropfilter.co.uk 9.62
uk-water-filters.co.uk 7.49
harveywatersofteners.co.uk 5.78
britishgas.co.uk 3.25
directwatertanks.co.uk 2.83
aquatru.co.uk 2.8
culligan.co.uk 2.41
brita.co.uk 2.37
others 32.94
  • wateraid.org - 20.49%
  • grundfos.com - 10.02%
  • waterdropfilter.co.uk - 9.62%
  • uk-water-filters.co.uk - 7.49%
  • harveywatersofteners.co.uk - 5.78%
  • britishgas.co.uk - 3.25%
  • directwatertanks.co.uk - 2.83%
  • aquatru.co.uk - 2.8%
  • culligan.co.uk - 2.41%
  • brita.co.uk - 2.37%
  • others - 32.94%

Copyright © Adthena. All rights reserved.

In the water utilities PPC landscape, WaterAid.org leads with 20.49% click share, followed by Grundfos.com at 10.02%. Others collectively dominate with 32.94%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wateraid.org waterdropfilter.co.uk harveywatersofteners.co.uk uk-water-filters.co.uk grundfos.com britishgas.co.uk aquatru.co.uk water-softener-quotes.co.uk minimax.co.uk pimlicoplumbers.com
2025/11/01 18.94% 5.3% 12.2% 7.48% 5.33% 3.68% 0.98% 4.58% 2.65% 1.39%
2025/11/02 17.54% 2.33% 13.58% 6.87% 5.94% 4.12% 1.4% 4.25% 2.34% 1.73%
2025/11/03 18.37% 3.12% 11.8% 7.33% 4.29% 3.82% 0.62% 4.1% 2.04% 1.09%
2025/11/04 15.06% 7.16% 10.32% 12.63% 2.9% 2.93% 2.25% 3.29% 1.86% 2.24%
2025/11/05 13.95% 5.87% 9.41% 9.79% 4.18% 2.15% 1.68% 2.78% 1.77% 1.57%
2025/11/06 16.56% 5.34% 11.11% 7.6% 4.79% 3.32% 1.76% 4.89% 2.31% 2.35%
2025/11/07 13.72% 5.57% 13.07% 9.71% 6.7% 1.56% 2.04% 3.66% 2.18% 2.22%
2025/11/08 18.82% 9.24% 12.62% 8.3% 4.75% 2.93% 1.18% 4.23% 1.94% 1.05%
2025/11/09 22.36% 3.38% 12.08% 6.46% 9.56% 4.23% 1.27% 5.52% 1.59% 1.42%
2025/11/10 21.91% 4.01% 9.28% 4.63% 5.55% 3.53% 2.75% 4.72% 1.83% 1.87%
2025/11/11 14.5% 5.07% 9.71% 6.5% 6.73% 3.87% 3.18% 3.01% 1.9% 3%
2025/11/12 15.64% 3.58% 9.99% 7.69% 4.91% 3.69% 3.11% 1.32% 1.16% 3.75%
2025/11/13 17.57% 1.87% 9.15% 7.35% 4.13% 3.19% 2.89% 4.3% 1.29% 1.84%
2025/11/14 13.01% 7.68% 11.37% 8.29% 5.86% 2.52% 5.72% 3.79% 2.03% 2.99%
2025/11/15 15.82% 4.19% 10.26% 6.96% 7.26% 2.77% 2.84% 3.47% 1.69% 2.16%
2025/11/16 21.79% 6.38% 11.99% 4.78% 4.22% 4.28% 2.93% 4.83% 1.73% 2.51%
2025/11/17 20.86% 7.57% 8.64% 7.25% 5.45% 6.08% 1.96% 3.94% 1.64% 1.92%
2025/11/18 23.64% 3.19% 12.43% 6.06% 3.8% 4.84% 3.61% 4.43% 2.06% 3.06%
2025/11/19 25.7% 5.2% 8.86% 6.76% 6.34% 5.53% 4.3% 3.9% 1.16% 1.04%
2025/11/20 27.87% 5.3% 12.37% 4.58% 6.09% 6.38% 2.4% 3.15% 0.94% 3.79%
2025/11/21 24.28% 7.03% 8.58% 6.86% 4.65% 4.63% 1.72% 4.16% 0.82% 1.15%
2025/11/22 20.06% 6.29% 7.89% 7.42% 6.04% 8.4% 1.63% 2.52% 0.8% 2.25%
2025/11/23 27.8% 8.66% 12.22% 4.22% 5.95% 5.63% 0.7% 2.41% 0.63% 1.39%
2025/11/24 21.56% 10.03% 7.1% 7.44% 5.65% 5.79% 2.67% 3.99% 1.1% 0.71%
2025/11/25 20.44% 6.69% 9.42% 5.84% 5.85% 4.07% 3.75% 2.81% 0.8% 0.45%
2025/11/26 19.84% 9.77% 8.94% 3.99% 5.15% 3.21% 3.38% 2.35% 0.31% 2.56%
2025/11/27 17.09% 7.4% 8.62% 5.35% 4.98% 5.62% 1.72% 1.86% 1% 1.6%
2025/11/28 21.25% 10.91% 6.44% 3.95% 4.77% 3.88% 3.27% 2.15% 0.83% 4.23%
2025/11/29 21.95% 12.95% 6.96% 3.79% 5.74% 5.69% 2.37% 1.46% 1.21% 3.52%
2025/11/30 22.02% 20.33% 6.54% 6.38% 5.67% 4.1% 3.79% 1.82% 0.85% 0.72%
  • wateraid.org
  • waterdropfilter.co.uk
  • harveywatersofteners.co.uk
  • uk-water-filters.co.uk
  • grundfos.com
  • britishgas.co.uk
  • aquatru.co.uk
  • water-softener-quotes.co.uk
  • minimax.co.uk
  • pimlicoplumbers.com

Copyright © Adthena. All rights reserved.

Wateraid.org’s spend share fluctuated, peaking at 27.87% on November 20. Waterdropfilter.co.uk saw a significant rise, ending at 20.33%. Harveywatersofteners.co.uk remained steady, while uk-water-filters.co.uk and grundfos.com showed minor variations. Britishgas.co.uk and aquatru.co.uk had moderate changes, with water-softener-quotes.co.uk and minimax.co.uk experiencing declines. Pimlicoplumbers.com ended with a dip.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 172
2025/11/02 177
2025/11/03 201
2025/11/04 187
2025/11/05 197
2025/11/06 189
2025/11/07 190
2025/11/08 165
2025/11/09 150
2025/11/10 159
2025/11/11 151
2025/11/12 155
2025/11/13 164
2025/11/14 151
2025/11/15 142
2025/11/16 125
2025/11/17 152
2025/11/18 151
2025/11/19 148
2025/11/20 146
2025/11/21 150
2025/11/22 130
2025/11/23 132
2025/11/24 144
2025/11/25 148
2025/11/26 151
2025/11/27 155
2025/11/28 156
2025/11/29 133
2025/11/30 129

Copyright © Adthena. All rights reserved.

November began with a surge in distinct advertisers, peaking at 201 on the 3rd. Mid-month saw a decline, stabilizing around 150. The month concluded with 129 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wateraid.org 5.83%
waterdropfilter.co.uk 4.45%
britishgas.co.uk 1.02%
stockshed.com 0.58%
ukwatermeter.co.uk 0.57%
directwatertanks.co.uk -0.65%
water2.com -0.71%
harveywatersofteners.co.uk -0.98%
uk-water-filters.co.uk -2.48%
brita.co.uk -2.94%

Copyright © Adthena. All rights reserved.

Wateraid.org surged with a 5.83% click share increase, while brita.co.uk dropped by 2.94%. Waterdropfilter.co.uk also rose by 4.45%, contrasting with uk-water-filters.co.uk’s 2.48% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date waterdropfilter.co.uk uk-water-filters.co.uk aquatru.co.uk wateraid.org harveywatersofteners.co.uk britishgas.co.uk grundfos.com brita.co.uk anglianpumping.com directwatertanks.co.uk
2025/11/01 9.55% 9.99% 1.85% 6.45% 8.96% 1.91% 3.23% 0.98% 0.07% 2.95%
2025/11/02 4.56% 8.61% 3.19% 5.98% 9.53% 2.33% 3.66% 0.55% 0.06% 3.55%
2025/11/03 7.2% 8.95% 1.16% 5.58% 6.91% 1.76% 2.17% 0.68% 2.31% 1.53%
2025/11/04 10.86% 12.28% 3.08% 3.91% 6.52% 1.18% 1.82% 0.36% 2.72% 1.61%
2025/11/05 9.68% 10.86% 2.99% 3.91% 6.34% 0.85% 2.32% 0.26% 2.45% 3.31%
2025/11/06 8.55% 10.38% 3.38% 4.84% 7.83% 1.47% 2.7% 0.27% 1.36% 4.38%
2025/11/07 9.07% 11.19% 3.35% 3.97% 8.92% 0.72% 3.59% 1.99% 2.97% 0.56%
2025/11/08 15.04% 10.17% 2.03% 6.43% 9.43% 1.77% 2.61% 4.33% 0.09% 2.11%
2025/11/09 7% 10.92% 2.57% 8.09% 9.87% 2.37% 6.09% 6.48% 0.16% 1.79%
2025/11/10 7.21% 5.33% 5.19% 6.45% 5.96% 1.75% 2.96% 8.34% 5.6% 0.31%
2025/11/11 9.29% 8.58% 6.08% 4.41% 5.64% 1.62% 3.24% 7.1% 2.05% 0.02%
2025/11/12 4.76% 9.25% 5.1% 4.24% 6.97% 1.4% 2.33% 1.53% 5.42% 2.61%
2025/11/13 2.87% 9.16% 4.7% 5.14% 5.27% 1.55% 2.1% 8.03% 2.71% 4.14%
2025/11/14 12.53% 9.66% 9.83% 3.29% 7.9% 0.96% 3.21% 6.38% 1.79% 0.74%
2025/11/15 6.99% 7.97% 5.23% 4.38% 6.5% 1.81% 3.64% 9.63% 0.07% 3.91%
2025/11/16 11.62% 6.91% 6.27% 7.14% 9% 2.49% 2.57% 7.65% 0.1% 0%
2025/11/17 12.82% 10.43% 3.47% 6.47% 5.82% 3.43% 3.54% 3.11% 3.31% 2.25%
2025/11/18 5.39% 8.25% 6.71% 7.52% 10.77% 2.58% 2.18% 2.46% 2.29% 0.67%
2025/11/19 7.94% 8.78% 7.97% 8.09% 7.64% 3.09% 3.4% 1.68% 6.97% 0.61%
2025/11/20 12.33% 7.23% 5.5% 9.91% 11.55% 3.69% 3.78% 0.25% 1.98% 0.74%
2025/11/21 10.88% 8.96% 2.91% 7.45% 6.77% 2.65% 2.43% 1.11% 7.41% 1.52%
2025/11/22 11.16% 10.74% 2.9% 5.85% 4.75% 4.68% 3.47% 0.62% 0.11% 3.49%
2025/11/23 16.08% 6.68% 1.33% 9.4% 10.02% 4.46% 3.61% 0.24% 0.17% 1.4%
2025/11/24 17.3% 10.19% 5.24% 6.48% 4.62% 3.72% 3.51% 0.89% 3.05% 0.65%
2025/11/25 11.04% 7.68% 6.72% 5.52% 5.84% 1.88% 2.78% 0.16% 3.22% 0.38%
2025/11/26 14.98% 4.65% 5.76% 5.67% 7.07% 1.5% 2.54% 0.86% 4.01% 3.67%
2025/11/27 11.43% 6.32% 3.03% 4.52% 5.94% 3.17% 2.77% 0.1% 3.79% 5.49%
2025/11/28 16.19% 4.84% 5.4% 5.69% 3.71% 2.11% 2.23% 0.31% 3.49% 1.78%
2025/11/29 20.16% 3.57% 4.25% 6.86% 4.26% 2.79% 3.1% 1.04% 0.06% 1.54%
2025/11/30 31.07% 7.23% 6.7% 6.6% 3.78% 3.29% 3.04% 0.39% 0.05% 0%
  • waterdropfilter.co.uk
  • uk-water-filters.co.uk
  • aquatru.co.uk
  • wateraid.org
  • harveywatersofteners.co.uk
  • britishgas.co.uk
  • grundfos.com
  • brita.co.uk
  • anglianpumping.com
  • directwatertanks.co.uk

Copyright © Adthena. All rights reserved.

Waterdropfilter.co.uk surged in November, peaking at 31.07% on the 30th. Uk-water-filters.co.uk fluctuated, ending at 7.23%. Aquatru.co.uk and wateraid.org showed moderate gains, while harveywatersofteners.co.uk declined. Britishgas.co.uk and grundfos.com remained stable. Brita.co.uk and anglianpumping.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    We'll Repair Your Boiler - Same Day Service Book By 11am https://www.britishgas.co.uk

    No heating or hot water? Book before 11am, we can reach 80% of people the same day. Become a...

  2. 2
    The UK's No. 1 Water Softener - Made In Britain https://www.harveywatersofteners.co.uk › culligan-harvey › water-softeners

    Say goodbye to hard water with a Culligan Harvey water softener. Book your free quote now. High-quality water softeners for homes, designed for superior...

  3. 3
    Plumbing & drainage cover https://www.homeserve.co.uk

    Emergency plumbing cover — Say goodbye to costly repair bills and searching for a tradesperson - we've got it covered. Our...

  4. 4
    Boiler Repair - Within 45 Minutes Arrival Time - Same Day Service https://gb.swiftplumber.co.uk › boiler_repair › london

    We Provide Quick & Reliable Boiler Repair Services, Ensuring Your Home Stays Warm. Your Comfort Is...

  5. 5
    Whole of House Water Filter Plus Saltfree Scale Reduction https://www.uk-water-filters.co.uk

    Wide Range Of High Quality Water Filters Such As Whole House & Fridge Style Filters. Trusted...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, British Gas and Swift Plumber emphasize rapid boiler repair, promising same-day service. Harvey Water Softeners and UK Water Filters focus on water quality, highlighting British-made products and comprehensive filtration. HomeServe offers peace of mind with emergency plumbing coverage.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports